NTV7: Difference between revisions
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{{short description|Malaysian television channel}} |
{{short description|Malaysian television channel}} |
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{{distinguish|text=[[Trans7]] (formerly known as TV7), an Indonesian language television channel owned by [[Trans Media]]}} |
{{For other uses|NTV}}{{distinguish|text=[[Trans7]] (formerly known as TV7), an Indonesian language television channel owned by [[Trans Media]]}} |
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{{pp |
{{pp|reason=Persistent [[Wikipedia:Sockpuppetry|sock puppetry]]|small=yes}} |
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{{Use dmy dates|date=September 2014}} |
{{Use dmy dates|date=September 2014}} |
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{{Infobox television channel |
{{Infobox television channel |
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| affiliates = |
| affiliates = |
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| slogan = |
| slogan = |
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| headquarters = Sri Pentas, [[Bandar Utama]], [[Petaling Jaya]], [[Selangor]], Malaysia |
| headquarters = Sri Pentas, [[Bandar Utama]], [[Petaling Jaya]], [[Selangor]], [[Malaysia]] |
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| language = English |
| language = *[[English language|English]] |
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*[[Malay language|Malay]] |
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| picture_format = [[ |
| picture_format = [[16:9 aspect ratio|16:9]] [[High-definition television|HDTV]] ([[1080i]]) |
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| timeshift_service = |
| timeshift_service = |
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| owner = [[Media Prima]]<br />(Natseven TV Sdn Bhd) |
| owner = *[[Media Prima]]<br />(Natseven TV Sdn Bhd) |
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*[[Ministry of Education (Malaysia)|Ministry of Education]] (educational block only from 17 February) |
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| parent = |
| parent = |
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| key_people = |
| key_people = |
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| sister_channels = [[TV3 (Malaysian TV network)|TV3]] |
| sister_channels = *[[TV3 (Malaysian TV network)|TV3]] |
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*[[8TV (Malaysian TV network)|8TV]] |
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*[[TV9 (Malaysian TV network)|TV9]] |
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| founded = |
| founded = |
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| founder = |
| founder = |
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| launch_date = {{Start date and age|1998|4|7|df=y}} (ntv7) |
| launch_date = *{{Start date and age|1998|4|7|df=y}} (ntv7) |
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*{{Start date and age|2021|02|17|df=y}} (DidikTV KPM) (educational block only) |
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| replaced = |
| replaced = |
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| closed_date = |
| closed_date = |
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| replaced_by = |
| replaced_by = |
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| former_names = Slogans: "Saluran Ceria Anda" (1998-2008)<br/>"Your Feel Good Channel"(1998-2000 |
| former_names = Slogans: "Saluran Ceria Anda" (1998-2008)<br/>"Your Feel Good Channel"(1998-2000, 2001-2008)<br />"Your Amazing Feel Good Channel" (2000-2001)<br /> "Feel Good" (2008-2018)<br />"Your Home of Feel Good" (2010-2012)<br />"Feel It." (2018-2021)<br /> "Pembelajaran Melangkaui Bilik Darjah" (translation: Learning beyond the classroom) (2021-present) |
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| terr_serv_1 = [[MYTV Broadcasting| |
| terr_serv_1 = [[MYTV Broadcasting|MYTV]] |
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| terr_chan_1 = Channel 107 |
| terr_chan_1 = Channel 107 |
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| availability_note = |
| availability_note = |
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| website = {{URL|www.xtra.com.my}}<br />(Merged into Tonton Xtra's site, formerly ntv7.com.my) |
| website = {{URL|www.xtra.com.my}}<br />(Merged into Tonton Xtra's site, formerly ntv7.com.my) |
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| webcast = https://www.xtra.com.my/live-tv/ (Only in Malaysia) |
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| webcast = |
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| child = |
| child = |
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| embed_header = |
| embed_header = |
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}} |
}} |
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'''Natseven TV Sdn |
'''Natseven TV Sdn Bhd''', operating as '''NTV7''' is a Malaysian free-to-air television channel owned by [[Media Prima|Media Prima Berhad]].<ref>{{cite news|url=https://www.klik.com.my/item/story/4329551/ntv7-makin-dewasa|title=ntv7 makin dewasa|author=Firdaus Sahat|publisher=Metro Ahad|date=20 July 2008|accessdate=30 December 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/4296966/ntv7-lompat-setangga|title=ntv7 lompat setangga|author=Hartati Hassan Basri|publisher=[[Harian Metro]]|date=20 February 2008|accessdate=1 January 2020}}</ref> The third private commercial TV station in Malaysia,<ref>{{cite news|url=https://www.klik.com.my/item/story/4270244/ntv7-selepas-sedekad|title=ntv7 selepas sedekad|author=Zainuri Misfar|publisher=[[Berita Harian]]|date=23 July 2008|accessdate=30 December 2020}}</ref> the network focused on the urban area with various types of programmes, dramas and news. As of October 2021, NTV7 is now become the second most-watched television station in Malaysia with about 15% of its viewing share, together with [[TV9 (Malaysian TV network)|TV9]], despite the declining viewership of 2 free-to-air television channels.<ref name="TV networks">{{Cite web|title=Media Prima TV Networks|url=https://www.mediaprimaomnia.my/offerings/media-prima-tv-network/|access-date=2021-11-03|website=Omnia|language=en-US}}</ref> |
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==History== |
==History== |
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=== Establishment, as part of Media Prima and early history (1998–2018)=== |
=== Establishment, as part of Media Prima and early history (1998–2018)=== |
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The [[Sarawak]] company '''Nasional Televisyen''' (NTV), from [[Kuching]], was given the green light from the Malaysian government on 5 June 1996. Under the conditions, the station would broadcast nationwide, 18 hours a day in various languages, with a minimum quota of 60% for national content.<ref>{{cite news|url=https://www.klik.com.my/item/story/1315237/sarawak-s-ntv-promises-quality-programmes|title=Sarawak's NTV promises quality programmes|publisher=[[New Straits Times]]|date=11 July 1996|accessdate=30 December 2020}}</ref> The station was owned by [[Mohd Effendi Norwawi]]'s company Kenyalang Jasa Sdn Bhd.<ref>{{cite news|url=https://www.klik.com.my/item/story/2730900/kenyalang-jasa-to-set-up-private-tv-station|title=Kenyalang Jasa to set up private TV station|publisher=[[Business Times (Malaysia)|Business Times]]|date=10 July 1996|accessdate=30 December 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/1313861/group-gets-nod-to-run-tv-network|title=Group gets nod to run TV network|author=James Ritchie|publisher=[[New Straits Times]]|date=10 July 1996|accessdate=30 December 2020}}</ref><ref>{{cite web |date=10 July 1996 |title=Firm to run first private TV station in Sarawak |url=https://eresources.nlb.gov.sg/newspapers/digitised/article/straitstimes19960710-1.2.29.4 |access-date=31 August 2023 |website=The Straits Times (retrieved from NLB)}}</ref> Encorp Group, another company that also owned by Effendi, holds 60% of equity interest in NTV.<ref>{{cite news|url=https://www.klik.com.my/item/story/2710047/encorp-to-have-60pc-stake-in-ntv|title=Encorp to have 60pc stake in NTV|publisher=[[Business Times (Malaysia)|Business Times]]|date=20 November 1996|accessdate=30 December 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/144966/encorp-kuasai-60-peratus-ekuiti-ntv|title=Encorp kuasai 60 peratus ekuiti NTV|publisher=[[Berita Harian]]|date=29 November 1996|accessdate=30 December 2020}}</ref> It planned to launch on 31 August 1997,<ref>{{cite news |title=M'sian films have bright future |url=https://eresources.nlb.gov.sg/newspapers/digitised/article/straitstimes19970404-1.2.94.7.13 |access-date=21 December 2023 |work=The Straits Times |date=4 April 1997}}</ref> but postponed to 25 December 1997.<ref>{{cite news|url=https://www.klik.com.my/item/story/2823591/ntv-transmission-may-start-year-end|title=NTV transmission may start year-end|author=Pratap Parameswaran|publisher=[[Business Times (Malaysia)|Business Times]]|date=9 July 1997|accessdate=30 December 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/1182495/ntv-sets-christmas-date-to-go-on-air|title=NTV sets Christmas date to go on air|publisher=[[New Straits Times]]|date=9 July 1997|accessdate=30 December 2020}}</ref> |
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Prior to NTV7's launching,<ref>{{cite news|url=https://www.klik.com.my/item/story/672753/countdown-to-launch-of-ntv7|title=Countdown to launch of NTV7|author=Zainal Alam Kadir|publisher=[[New Straits Times]]|date=19 March 1998|accessdate=29 December 2020}}</ref> the channel launches its official website in March 1998.<ref>{{cite news|url=https://www.klik.com.my/item/story/2347306/laman-web-ntv7|title=Laman web NTV7|publisher=[[Berita Harian]]|date=18 March 1998|accessdate=29 December 2020}}</ref> |
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The [[Sarawak]] company '''Nasional Televisyen''' (NTV), from [[Kuching]], was given the green light from the Malaysian government on 5 June 1996. Under the conditions, the station would broadcast nationwide, 18 hours a day in various languages, with a minimum quota of 60% for national content. The station was owned by [[Mohd Effendi Norwawi]]'s company Kenyalang Jasa Sdn Bhd.<ref>{{cite web |date=10 July 1996 |title=Firm to run first private TV station in Sarawak |url=https://eresources.nlb.gov.sg/newspapers/digitised/article/straitstimes19960710-1.2.29.4 |access-date=31 August 2023 |website=The Straits Times (retrieved from NLB)}}</ref> |
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The channel was launched on 7 April 1998 under the entity of Natseven TV Sdn Bhd by businessman [[Mohd Effendi Norwawi]], broadcasting daily from 6 am to 1 am the next day. At the time of its establishment, its headquarters was located at Hicom-Glenmarie Industrial Park in [[Shah Alam]], [[Selangor]]. It also had a studio in [[Kuching]], [[Sarawak]].<ref> |
The channel was launched on 7 April 1998 under the entity of Natseven TV Sdn Bhd by businessman [[Mohd Effendi Norwawi]], broadcasting daily from 6 am to 1 am the next day.<ref>{{cite news|url=https://www.klik.com.my/item/story/2793308/ntv7-will-air-more-local-programmes-says-chairman|title=NTV7 will air more local programmes, says chairman|publisher=[[Business Times (Malaysia)|Business Times]]|date=7 April 1998|accessdate=29 December 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/670943/and-now-there-s-7|title=And now there's 7|author=Melanie Proctor|publisher=[[New Straits Times]]|date=10 January 1998|accessdate=29 December 2020}}</ref> Its launching ceremony was officiated by the then-fourth Prime Minister, [[Mahathir Mohamad]] on 22 May 1998.<ref>{{cite news|url=https://www.klik.com.my/item/story/2780878/dr-m-to-launch-ntv7|title=Dr M to launch NTV7|publisher=[[Business Times (Malaysia)|Business Times]]|date=15 May 1998|accessdate=29 December 2020}}</ref> At the time of its establishment, its headquarters was located at Hicom-Glenmarie Industrial Park in [[Shah Alam]], [[Selangor]]. It also had a studio in [[Kuching]], [[Sarawak]].<ref>{{cite web|url=http://www.ntv7.com.my/update.htm|title=About NTV7|publisher=ntv7|accessdate=28 December 2020|archive-url=https://web.archive.org/web/20030207045820/http://www.ntv7.com.my/update.htm|archive-date=7 February 2003}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/648653/new-tv-station-to-get-big-chunk-of-market|title=New TV station to get big chunk of market|author=Daniel Chan|publisher=[[The Malay Mail]]|date=8 January 1998|accessdate=29 December 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/673701/family-shows-on-new-tv-station|title=Family shows on new TV station|author=Melanie Proctor|publisher=[[New Straits Times]]|date=10 January 1998|accessdate=29 December 2020}}</ref> Its first day started with the then-prime minister attending a prayer service for [[Eid ul-Adha]] prayers at a mosque in the state of [[Kedah]].<ref>{{cite news|url=https://www.klik.com.my/item/story/2786024/ntv7-to-telecast-live-raya-celebration|title=NTV7 to telecast 'live' Raya celebration|publisher=[[Business Times (Malaysia)|Business Times]]|date=3 April 1998|accessdate=29 December 2020}}</ref> NTV7 at launch employed a staff of 250 people, with broadcast centres at [[Shah Alam]] in [[Selangor]] and had a transmitting network of ten stations, reaching peninsular Malaysia and the cities of Kuching in Sarawak and [[Kota Kinabalu]] in [[Sabah]]. There were already plans outlined for the station to go national "within a year". The slogan "Feel Good with NTV7" had the aim of creating "a happy and more enlightened" Malaysia.<ref>{{cite web |date=8 April 1998 |title=Newest TV station begins broadcasting |url=https://eresources.nlb.gov.sg/newspapers/digitised/article/straitstimes19980408-1.2.32.3 |access-date=31 August 2023 |website=The Straits Times (retrieved from NLB)}}</ref> For years, the channel started and ended with the James Brown song [[I Got You (I Feel Good)|I Feel Good]], which became a part of NTV7's branding. |
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In 2001, NTV7 began using a variation of the [[Circle 7 logo]] used by the American broadcast network [[American Broadcasting Company|ABC]] for its several [[Owned-and-operated station|owned-and-operated]] and [[Network affiliate|affiliated stations]]; the logo would stay in use until 2018. |
In 2001, NTV7 began using a variation of the [[Circle 7 logo]] used by the American broadcast network [[American Broadcasting Company|ABC]] for its several [[Owned-and-operated station|owned-and-operated]] and [[Network affiliate|affiliated stations]]; the logo would stay in use until 2018. |
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On 19 January 2003, NTV7 aired a special tribute to the nation's longest serving Prime Minister, [[Mahathir Mohamad]] at 8pm.<ref>{{Cite web |date=2003-01-19 |title=Ntv7 to air special tribute to Dr Mahathir at 8 tonight |url=https://www.klik.com.my/item/story/1830997/ntv7-to-air-special-tribute-to-dr-mahathir-at-8-tonight |access-date= |website=New Sunday Times}}</ref> |
On 19 January 2003, NTV7 aired a special tribute to the nation's longest serving Prime Minister, [[Mahathir Mohamad]] at 8pm.<ref>{{Cite web |date=2003-01-19 |title=Ntv7 to air special tribute to Dr Mahathir at 8 tonight |url=https://www.klik.com.my/item/story/1830997/ntv7-to-air-special-tribute-to-dr-mahathir-at-8-tonight |access-date= |website=New Sunday Times}}</ref> |
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In 2004, NTV7 was restructured to make the motorsports events as its key revenue generator.<ref>{{cite news|url=https://www.klik.com.my/item/story/2965484/ntv7-to-make-motorsports-events-key-revenue-generator|title=ntv7 to make motorsports events key revenue generator|publisher=[[Business Times (Malaysia)|Business Times]]|date=4 October 2004|accessdate=29 December 2020}}</ref> |
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⚫ | In |
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In 2005, NTV7 planned to be listed on the main market of [[Bursa Malaysia]], but it would said that it "depends on the nation's media industry's current situation".<ref>{{cite news|url=https://www.klik.com.my/item/story/3470833/ntv7-intai-bursa-malaysia|title=ntv7 INTAI BURSA MALAYSIA|author=Badrila Jamlus|publisher=[[Harian Metro]]|date=29 April 2005|accessdate=29 December 2020}}</ref> |
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⚫ | In its early history, the channel offered a wide variety of programming which targets the Malaysian urban demographic including drama, comedy, entertainment, game shows, children's programmes, anime, documentaries and movies. There were also news bulletins in English, Mandarin and Malay through the ''7 Edition'', ''Mandarin 7'', and ''Edisi 7'' brands, respectively. |
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In May 2005, NTV7 in collaboration with telecommunications company, [[Celcom]] to air 24 hour news and current affairs on internet under the My News Network banner.<ref>{{cite news|url=https://www.klik.com.my/item/story/4088914/ntv7-offers-24-hour-news-on-internet|title=ntv7 OFFERS 24-HOUR NEWS ON INTERNET|publisher=[[The Malay Mail]]|date=13 May 2005|accessdate=29 December 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/3471750/-my-news-network-menerusi-telefon-bimbit|title='My News Network' menerusi telefon bimbit|publisher=[[Harian Metro]]|date=18 May 2005|accessdate=29 December 2020}}</ref> NTV7 announced that it would begin the operations of the first Studio in the City in Galeri Bukit Bintang, Kuala Lumpur by the year-end.<ref>{{cite news|url=https://www.klik.com.my/item/story/3453038/ntv7-buka-studio-di-bukit-bintang|title=ntv7 BUKA STUDIO DI BUKIT BINTANG|author=Hayati Ibrahim|publisher=[[Harian Metro]]|date=1 September 2005|accessdate=29 December 2020}}</ref> |
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⚫ | In October the same year, [[Media Prima Berhad]] announced its acquisition of NTV7 under a price of [[Malaysian ringgit|RM]]90 million, effectively making the latter one of its subsidiaries. As a result, it operates from Sri Pentas, Petaling Jaya from that year onward along with three other private television channels in Malaysia: [[TV3 (Malaysian TV network)|TV3]], [[8TV (Malaysian TV network)|8TV]] and [[TV9 (Malaysian TV network)|TV9]].<ref>{{cite news|url=https://www.thestar.com.my/business/business-news/2005/10/28/media-prima-buys-ntv7-for-rm90mil/|title=Media Prima buys ntv7 for RM90mil|publisher=[[The Star Online]]|date=28 October 2005|accessdate=29 December 2013}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/2174485/media-prima-beli-ntv7| title=Media Prima beli ntv7|author=Nur Lina Rasol|publisher=[[Berita Harian]]|date=28 October 2005|accessdate=23 July 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/2987076/media-prima-acquires-ntv7|title=Media Prima acquires ntv7|author=Anna Maria Samsudin|publisher=[[Business Times (Malaysia)|Business Times]]|date=28 October 2005|accessdate=29 September 2020}}</ref> |
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⚫ | In its early history, the channel offered a wide variety of programming which targets the Malaysian urban demographic including drama, comedy, entertainment, game shows, children's programmes, anime, documentaries and movies. There were also news bulletins in English, Mandarin and Malay through the ''7 Edition'',<ref>{{cite news|url=https://www.thestar.com.my/news/nation/2007/07/19/ntv7-airs-english-news-at-prime-time/|title=ntv7 airs English news at prime time|publisher=[[The Star Online]]|date=19 July 2007|accessdate=31 December 2017}}</ref> ''Mandarin 7'', and ''Edisi 7'' brands, respectively. |
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In December 2005, NTV7 has completed the implementation of voluntary separation scheme (VSS) on its 338 staffs who receives the scheme.<ref>{{cite news|url=https://www.klik.com.my/item/story/2163176/vss-natseven-selesai|title=VSS Natseven selesai|publisher=[[Berita Harian]]|date=24 December 2005|accessdate=29 December 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/2989027/ntv7-accepts-157-vss-applications|title=ntv7 accepts 157 VSS applications|publisher=[[Business Times (Malaysia)|Business Times]]|date=24 December 2005|accessdate=29 December 2020}}</ref> |
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In 2006, NTV7 collaborated with Singapore media company [[Mediacorp]] to produce Chinese language programmes. It also said that it would produce local content as a preparation to exploring the export market in the future.<ref>{{cite news|url=https://www.klik.com.my/item/story/2253062/ntv7-eksport-program-tv|title=ntv7 eksport program TV|author=Nor Liza Ahmad|publisher=[[Berita Harian]]|date=31 March 2006|accessdate=29 December 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/4050784/ntv7-to-export-tv-shows-in-five-years|title=ntv7 to export TV shows in five years|publisher=[[The Malay Mail]]|date=31 March 2006|accessdate=29 December 2020}}</ref> It also projected its financial performances and intended to be debt-free.<ref>{{cite news|url=https://www.klik.com.my/item/story/4044700/ntv7-cuts-debt-by-rm110-mil|title=NTV7 cuts debt by RM110 mil|author=Ayu Musa Kamal|publisher=[[The Malay Mail]]|date=16 August 2006|accessdate=30 December 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/2233932/ntv7-yakin-mampu-catat-keuntungan|title=ntv7 yakin mampu catat keuntungan|author=Zainab Mohd Yatim|publisher=[[Berita Harian]]|date=18 August 2006|accessdate=30 December 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/1626030/ntv7-en-route-to-gaining-sound-financial-health|title=ntv7 en route to gaining sound financial health|author=Zaidi Isham Ismail|publisher=[[New Straits Times]]|date=21 August 2006|accessdate=30 December 2020}}</ref> |
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The channel dominates 25% of television advertising market in March 2007.<ref>{{cite news|url=https://www.klik.com.my/item/story/2314049/ntv7-kuasai-25-peratus-pengiklanan|title=ntv7 kuasai 25 peratus pengiklanan|publisher=[[Berita Harian]]|date=14 March 2007|accessdate=30 December 2020}}</ref> |
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On 6 September 2007, NTV7 along with its sister channels, [[TV3 (Malaysian TV network)|TV3]], [[8TV (Malaysian TV network)|8TV]] and [[TV9 (Malaysian TV network)|TV9]] made available for online viewing via Media Prima's newly-launched streaming service, Catch-Up TV, which later rebranded as Tonton.<ref>{{cite news|url=https://www.klik.com.my/item/story/2291044/siaran-tv-di-internet|title=Siaran TV di internet|author=Sharifah Salwa Syed Akil|publisher=[[Berita Harian]]|date=25 August 2007|accessdate=25 January 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/3525825/mpb-perkenal-siaran-internet|title=MPB perkenal siaran Internet|author=Faizatul Farlin Farush Khan|publisher=[[Harian Metro]]|date=25 August 2007|accessdate=25 January 2020}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/2293535/tv-media-prima-dalam-komputer|title=TV Media Prima dalam komputer|author=Zainuri Misfar|publisher=[[Berita Harian]]|date=27 August 2007|accessdate=25 January 2020}}</ref> At the same time, NTV7 announced that it would spend RM40 million to strengthening its operation and gaining a stronger viewership by 2008.<ref>{{cite news|url=https://www.klik.com.my/item/story/1714585/ntv7-spicing-up-station-s-local-programmes|title=ntv7 spicing up station's local programmes|author=Azlan Abu Bakar|publisher=[[New Straits Times]]|date=6 September 2007|accessdate=30 December 2020}}</ref> |
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In 2009, NTV7 recorded highest viewership rating from 800,000 up to 1 million viewers, mostly its Chinese viewers, per day.<ref>{{cite news|url=https://www.klik.com.my/item/story/4599797/ntv7-pilihan-penonton-cina|title=NTV7 pilihan penonton Cina|publisher=[[Harian Metro]]|date=23 June 2009|accessdate=30 December 2020}}</ref> It also collaborated with the Branding Association of Malaysia to held the branding workshop called "Be Branded, Be Seen' to help the Small and Medium Enterprises (SME) to strengthening their brands through media.<ref>{{cite news|url=https://www.klik.com.my/item/story/4694671/ntv7-anjur-bengkel-penjenamaan|title=ntv7 anjur bengkel penjenamaan|publisher=[[Berita Harian]]|date=16 November 2009|accessdate=30 December 2020}}</ref> |
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In the third quarter of 2013, NTV7 recorded its viewership ratings through the two programmes aired – ''The Undercover'' and ''The Game 2''.<ref>{{cite news|url=https://www.budiey.com/rating-ntv7-meningkat-garagara-produksi-tempatan/|title=Rating ntv7 Meningkat Gara-Gara Produksi Tempatan|author=Budiey|publisher=Sensasi Selebriti|date=2 September 2013|accessdate=30 December 2018}}</ref> |
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==== Introduction of home shopping block (2016–2021) ==== |
==== Introduction of home shopping block (2016–2021) ==== |
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On 1 April 2016, a [[Shopping channel|teleshopping]] block bought by the [[Chaebol|Korean conglomerate]] [[CJ Group]] through subsidiary [[CJ E&M]] Co Ltd called CJ WOW Shop (now Wow Shop) was broadcasting across Media Prima channels. Several Media Prima channels (especially NTV7 and TV9) were more affected by the changes. It attracted public criticism on social media as a large part of the daytime schedule was replaced by the block, in which these slots had been previously dedicated to reruns, religious programming and kids programming.<ref>{{cite web|url=http://www.hmetro.com.my/node/126863/|title=CJ WOW SHOP mula 1 April|publisher=[[Harian Metro]]|date=1 April 2016|access-date=6 April 2016}}</ref> |
On 1 April 2016, a [[Shopping channel|teleshopping]] block bought by the [[Chaebol|Korean conglomerate]] [[CJ Group]] through subsidiary [[CJ E&M]] Co Ltd called CJ WOW Shop (now Wow Shop) was broadcasting across Media Prima channels. Several Media Prima channels (especially NTV7 and TV9) were more affected by the changes. It attracted public criticism on social media as a large part of the daytime schedule was replaced by the block, in which these slots had been previously dedicated to reruns, religious programming and kids programming.<ref>{{cite web|url=http://www.hmetro.com.my/node/126863/|title=CJ WOW SHOP mula 1 April|publisher=[[Harian Metro]]|date=1 April 2016|access-date=6 April 2016}}</ref><ref>{{cite web|url=https://www.nst.com.my/news/2016/03/136477/media-prima-bhd-launches-home-shopping-network|title=Media Prima Bhd launches home shopping network|author=Amir Hisyam Rasid|publisher=[[New Straits Times]]|date=31 March 2016|accessdate=6 May 2016}}</ref> |
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On 1 November 2020, CJ Wow Shop was rebranded into Wow Shop after Media Prima bought the remaining 49% stake in the teleshopping network previously held by CJ Group.<ref>{{cite web|url=https://www.marketing-interactive.com/media-primas-cj-wow-shop-undergoes-brand-refresh-unveils-online-avatar|title=Media Prima's CJ Wow Shop undergoes brand refresh, unveils online avatar|agency=Marketing Interactive|author=Janice Tan|date=30 October 2020}}</ref> |
On 1 November 2020, CJ Wow Shop was rebranded into Wow Shop after Media Prima bought the remaining 49% stake in the teleshopping network previously held by CJ Group.<ref>{{cite web|url=https://www.marketing-interactive.com/media-primas-cj-wow-shop-undergoes-brand-refresh-unveils-online-avatar|title=Media Prima's CJ Wow Shop undergoes brand refresh, unveils online avatar|agency=Marketing Interactive|author=Janice Tan|date=30 October 2020}}</ref> |
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===Modern Malaysia era (2018)=== |
===Modern Malaysia era (2018)=== |
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From 5 March 2018, Media Prima attempted a new brand positioning for NTV7. The channel tried to target "Modern Malaysia" as a contemporary station through its new content line-up, including new Turkish Telenovelas; as well as its new slogan ''Feel It''.<ref>{{Cite web|url=http://www.marketing-interactive.com/media-prima-unveils-new-brand-positioning-for-ntv7-with-new-logo/|title=Media Prima unveils new brand positioning for ntv7 with new logo|work=www.marketing-interactive.com|access-date=2018-01-18}}</ref><ref>{{Cite web|url=http://www.orientaldaily.com.my/s/228480|title=ntv7华语新闻即將搬家?|work=www.orientaldaily.com.my|access-date=2018-01-18}}</ref><ref>{{Cite web|url=https://www.nst.com.my/lifestyle/groove/2018/01/327543/rebranding-ntv7|title=Rebranding of NTV7| |
From 5 March 2018, Media Prima attempted a new brand positioning for NTV7. The channel tried to target "Modern Malaysia" as a contemporary station through its new content line-up, including new Turkish Telenovelas; as well as its new slogan ''Feel It''.<ref>{{Cite web|url=http://www.marketing-interactive.com/media-prima-unveils-new-brand-positioning-for-ntv7-with-new-logo/|title=Media Prima unveils new brand positioning for ntv7 with new logo|work=www.marketing-interactive.com|date=19 January 2018|access-date=2018-01-18}}</ref><ref>{{Cite web|url=http://www.orientaldaily.com.my/s/228480|title=ntv7华语新闻即將搬家?|work=www.orientaldaily.com.my|access-date=2018-01-18}}</ref><ref>{{Cite web|url=https://www.nst.com.my/lifestyle/groove/2018/01/327543/rebranding-ntv7|title=Rebranding of NTV7|author=Tahir Alhamzah|publisher=[[New Straits Times]]|date=22 January 2018|access-date=2018-01-22}}</ref><ref>{{Cite web|url=https://www.hmetro.com.my/rap/2018/01/306001/mptn-mendahului-industri|title=MPTN mendahului industri|work=www.hmetro.com.my|date=22 January 2018|access-date=2018-01-22}}</ref><ref>{{cite news|url=https://www.nst.com.my/lifestyle/groove/2018/03/341499/talk-shows-turkish-dramas-reality-shows-among-new-ntv7-offerings|title=Talk shows, Turkish dramas, reality shows among new ntv7 offerings|author=Aref Omar|publisher=[[New Straits Times]]|date=5 March 2018|accessdate=31 December 2018}}</ref> The relaunch saw major changes as it became a dominated English-Malay language channel, with the channel name read as "''n-t-v-tujuh''" instead of "''n-t-v-seven''." Also, infomercial programming was reduced upon the channel's rebranding. |
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====Chinese content reduction attempt==== |
====Chinese content reduction attempt==== |
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Line 79: | Line 103: | ||
The rebrand caused confusion among viewers, particularly Chinese communities who tuned in to NTV7 after finding out that most of its former programmes were moved to 8TV. Overall Chinese viewership was believed to be surprisingly lower.{{citation needed|date=January 2022}} |
The rebrand caused confusion among viewers, particularly Chinese communities who tuned in to NTV7 after finding out that most of its former programmes were moved to 8TV. Overall Chinese viewership was believed to be surprisingly lower.{{citation needed|date=January 2022}} |
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As a result, on 31 December 2018, the former CEO of Media Prima Television Networks, Johan Ishak, said that the Mandarin variant of CJ Wow Shop would be broadcast on the channel and replace the Malay variant.<ref> |
As a result, on 31 December 2018, the former CEO of Media Prima Television Networks, Johan Ishak, said that the Mandarin variant of CJ Wow Shop would be broadcast on the channel and replace the Malay variant.<ref>{{cite news|url=https://www.xtra.com.my/tv3/category/entertainment/posts/cj-wow-shop-to-extend-all-new-mandarin-segments-on-ntv7|title=CJ WOW SHOP to Extend All-New Mandarin Segments on ntv7|publisher=XTRA|date=18 December 2018|accessdate=30 December 2018}}</ref> The move was part of the company's restructuring NTV7 by axed English and Malay-language shows, dropped the channel nomenclature, moved some (including those from TV9) to the main [[TV3 (Malaysian TV network)|TV3]]. It also brought back the channel's perception as a Chinese channel; yet the channel's Mandarin, Malay and English news bulletins remained unchanged. |
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Reruns of axed NTV7 shows were then aired on TV9 after the former's retreat while slogan "Feel it" was removed. |
Reruns of axed NTV7 shows were then aired on TV9 after the former's retreat while slogan "Feel it" was removed. |
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====Mandarin 7 discontinuation (2020)==== |
====Mandarin 7 discontinuation (2020)==== |
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On 7 June 2020, Mandarin 7 aired its final edition and was merged into 8TV Mandarin News the following day. 8TV Mandarin News was also extended to one hour due to high ratings during the [[Malaysian movement control order|Movement Control Order]] (MCO) and [[COVID-19 pandemic in Malaysia]].<ref>{{cite web |url= https://www.thestar.com.my/lifestyle/entertainment/2020/06/03/ntv7-and-8tv-mandarin-news-slots-to-be-merged |title= ntv7 and 8TV Mandarin news slots to be merged |date= 3 June 2020 | |
On 7 June 2020, Mandarin 7 aired its final edition and was merged into 8TV Mandarin News the following day. 8TV Mandarin News was also extended to one hour due to high ratings during the [[Malaysian movement control order|Movement Control Order]] (MCO) and [[COVID-19 pandemic in Malaysia]].<ref>{{cite web |url= https://www.thestar.com.my/lifestyle/entertainment/2020/06/03/ntv7-and-8tv-mandarin-news-slots-to-be-merged |title= ntv7 and 8TV Mandarin news slots to be merged |date= 3 June 2020 |publisher=[[The Star Online]] |access-date= 12 June 2020}}</ref><ref>{{cite news|url=https://www.marketing-interactive.com/media-primas-ntv7-mandarin-news-ceases-broadcast-after-21-years|title=Media Prima's ntv7 Mandarin news ceases broadcast after 21 years|publisher=Marketing Interactive|date=12 June 2020|accessdate=31 December 2020}}</ref> |
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===Programming change, Ministry of Education collaboration and takeover (2020–present)=== |
===Programming change, Ministry of Education collaboration and takeover (2020–present)=== |
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On 1 November 2020, CEO of Media Prima Television Networks, Dato' Khairul Anwar Salleh announced that NTV7 would be targeted for ages 15–28 by focusing on magazines, information and current affairs programs to meet the public needs, while Korean dramas would stop airing and all Chinese programmes have finally been integrated to [[8TV (Malaysian TV network)|8TV]]. Korean variety show ''[[Running Man ( |
On 1 November 2020, CEO (now former) of Media Prima Television Networks, Dato' Khairul Anwar Salleh announced that NTV7 would be targeted for ages 15–28 by focusing on magazines, information and current affairs programs to meet the public needs, while Korean dramas would stop airing and all Chinese programmes have finally been integrated to [[8TV (Malaysian TV network)|8TV]]. Korean variety show ''[[Running Man (TV program)|Running Man]]'' remains on this channel along with homeshopping block Wow Shop.<ref>{{Cite web|title=ntv7 11月起调整节目 · 中文节目集中八度空间|url=https://www.sinchew.com.my/content/content_2369092.html|language=zh|access-date=1 November 2020|publisher=Sin Chew|date=1 November 2020}}</ref><ref>{{cite news|url=https://www.budiey.com/ntv7-lalui-perubahan-secara-berperingkat/|title=ntv7 Lalui Perubahan Secara Berperingkat|author=Budiey|publisher=Sensasi Selebriti|date=1 November 2020|accessdate=31 December 2020}}</ref> |
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On 18 November 2020, DidikTV@ntv7, an educational programming block was introduced by [[Ministry of Education (Malaysia)|Ministry of Education]] from 23 November 2020 until 16 January 2021. It formerly ran from 9{{nbsp}}am to 12{{nbsp}}pm every Monday to Friday.<ref>{{Cite web|url=https://www.bharian.com.my/berita/nasional/2020/11/755671/program-tv-pendidikan-menerusi-ntv7-mulai-isnin-ini|title=Program TV Pendidikan menerusi NTV7 mulai Isnin ini |
On 18 November 2020, DidikTV@ntv7, an educational programming block was introduced by [[Ministry of Education (Malaysia)|Ministry of Education]] from 23 November 2020 until 16 January 2021. It formerly ran from 9{{nbsp}}am to 12{{nbsp}}pm every Monday to Friday.<ref>{{Cite web|url=https://www.bharian.com.my/berita/nasional/2020/11/755671/program-tv-pendidikan-menerusi-ntv7-mulai-isnin-ini|title=Program TV Pendidikan menerusi NTV7 mulai Isnin ini|language=ms|date=18 November 2020|access-date=14 February 2021|work=[[Berita Harian]]}}</ref> It was later split into two timeslots (9{{nbsp}}am{{Snd}}12{{nbsp}}pm and 3{{nbsp}}pm{{Snd}}5{{nbsp}}pm) on 27 January 2021, resulting the educational programming to be aired daily.<ref>{{Cite web|url=https://www.bharian.com.my/berita/nasional/2021/01/780199/kpm-tambah-slot-program-tv-pendidikan-di-didiktvntv7|title=KPM tambah slot program TV Pendidikan di DidikTV@NTV7|language=ms|date=26 January 2021|access-date=14 February 2021|work=[[Berita Harian]]}}</ref> |
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====DidikTV KPM==== |
====DidikTV KPM==== |
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{{Main|TV Pendidikan}} |
{{Main|TV Pendidikan}} |
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On 12 February 2021, as the Ministry of Education will have a one-year term with Media Prima,<ref>{{Cite web|url=https://themalaysianreserve.com/2021/02/17/ntv7-rebrands-into-moes-education-channel-for-a-year/amp/|title=NTV7 rebrands into MoE’s education channel for a year|access-date=2021 |
On 12 February 2021, as the Ministry of Education will have a one-year term with Media Prima,<ref>{{Cite web|url=https://themalaysianreserve.com/2021/02/17/ntv7-rebrands-into-moes-education-channel-for-a-year/amp/|title=NTV7 rebrands into MoE’s education channel for a year|date=17 February 2021|access-date=22 February 2021|work=The Malaysian Reserve}}</ref> it was announced that NTV7 will be rebranded through a takeover as a fully educational TV channel known as DidikTV KPM starting 17 February; the new channel will focus on educational content based on [[Sijil Pelajaran Malaysia|SPM]] curriculum and co-curriculum. It would also provide news focused on education, edutainment programs, and content produced by the students. The channel will have 17 hours of airtime and will run daily from 7{{nbsp}}am to 12{{nbsp}}am.<ref>{{Cite web|url=https://www.soyacincau.com/2021/02/13/ministry-education-didik-tv-ntv7-dedicated-channel/|title=NTV7 becomes MOE's channel DidikTV from 17 February |date=13 February 2021|access-date=13 February 2021|publisher=Soya Cincau}}</ref><ref>{{cite news|url=https://www.kosmo.com.my/2021/02/17/saluran-ntv7-kini-dikenali-sebagai-didiktv-kpm/|title=Saluran ntv7 kini dikenali sebagai DidikTV KPM|author=Mohammad Shahemy Azmi|publisher=[[Kosmo!]]|date=17 February 2021|accessdate=31 December 2021}}</ref> |
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On 16 February 2021, Media Prima confirmed that ntv7 will not be defunct and its ownership remains unchanged, while the current team will be focusing on DidikTV KPM.<ref>{{Cite web|url=https://www.theedgemarkets.com/article/media-prima-not-closing-down-ntv7-current-team-execute-didiktv|title=Media Prima: Not closing down ntv7, current team to execute DidikTV|access-date=2021-02-16|work=The Edge Markets|date=16 February 2021}}</ref><ref>{{cite news|url=https://www.bharian.com.my/berita/nasional/2021/02/786893/pemilikan-ntv7-tidak-berubah-mpb|title=Pemilikan ntv7 tidak berubah - MPB|author=Zanariah Abd Mutalib|publisher=[[Berita Harian]]|date=16 February 2021|accessdate=29 December 2021}}</ref><ref>{{cite news|url=https://worldofbuzz.com/were-not-ceasing-broadcast-media-prima-clarifies-that-ntv7-will-not-stop-operations/|title="We’re not ceasing broadcast" Media Prima Clarifies That ntv7 Will Not Stop Operations|author=Thermesh Velusamy|publisher=World of Buzz|date=17 February 2021|accessdate=31 December 2021}}</ref> Following the closure, many of longtime NTV7 viewers bid farewell to the channel on their respective social media accounts.<ref>{{cite news|url=https://www.therakyatpost.com/fun/2021/02/16/goodbye-ntv7-malaysians-say-farewell-to-20-years-of-feel-good-as-channel-becomes-moes-didiktv/|title=Goodbye ntv7, Malaysians Say Farewell To 20 Years Of "Feel Good" As Channel Becomes MOE’s DidikTV|author=Akmal Hakim|publisher=[[The Rakyat Post]]|date=16 February 2021|accessdate=31 December 2021}}</ref><ref>{{cite news|url=https://www.malaymail.com/news/showbiz/2021/02/16/malaysians-bid-ntv7-farewell-with-nostalgic-tributes-as-the-feel-good-chann/1950170|title=Malaysians bid ntv7 farewell with nostalgic tributes as ‘the feel good channel’ ceases transmission|author=Melanie Chalil|publisher=[[The Malay Mail]]|date=16 February 2021|accessdate=31 December 2021}}</ref><ref>{{cite news|url=https://worldofbuzz.com/i-feeel-goood-ntv7-to-be-replaced-with-didiktv-by-moe-msians-feel-nostalgic/|title="I feeel goood" ntv7 To Be Replaced With DidikTV By MOE, M’sians Feel Nostalgic|author=Thermesh Velusamy|publisher=World of Buzz|date=16 February 2021|accessdate=31 December 2021}}</ref> |
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On 16 February 2021, Media Prima confirmed to ''The Edge Markets'' that ntv7 will not be defunct, while the current team will be focusing on DidikTV KPM.<ref>{{Cite web|url=https://www.theedgemarkets.com/article/media-prima-not-closing-down-ntv7-current-team-execute-didiktv|title=Media Prima: Not closing down ntv7, current team to execute DidikTV|access-date=2021-02-16|work=The Edge Markets|date=16 February 2021}}</ref> |
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Since the DidikTV KPM launch, the main newscasts Edisi 7 was ceased entirely in replacement with ''Buletin Didik'' while 7 Edition moved to digital platforms; though it was later discontinued in May due to DidikTV KPM slot. Homeshopping block |
Since the DidikTV KPM launch, the main newscasts Edisi 7 was ceased entirely in replacement with ''Buletin Didik'' while 7 Edition moved to digital platforms; though it was later discontinued in May due to DidikTV KPM slot. Homeshopping block Wow Shop was ceased from airing on the channel. ''Soal Drama'' and '' Running Man'' were transferred to [[TV9 (Malaysian TV network)|TV9]] since 21 February 2021. Some of the original programming such as ''Trio On Point'', ''Topik@7 (now Topik)'', ''Breakfast@9PM'', ''Kail X'' and ''Jurnal Resipi'' will continue to air. |
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During the DidikTV@7 segment, the channel airs documentary, drama (weekends only), lifestyle, and cartoon programmes.<ref>{{Cite web|url=https://www.moe.gov.my/en/muat-turun/lain-lain/tv-pendidikan/didiktv-kpm/4131-jadual-mingguan-didiktv-kpm-17-23-februari-2021-1 |title=DidikTV KPM Weekly Schedule (17-23 February 2021)|language=ms|work=[[Ministry of Education (Malaysia)|Ministry of Education]]}}</ref> Only certain programmes broadcast in [[Mandarin Chinese|Chinese]] language such as Let's Cycle (season 1) hosted by Rickman Chia and Baki Zainal. |
During the DidikTV@7 segment, the channel airs documentary, drama (weekends only), lifestyle, and cartoon programmes.<ref>{{Cite web|url=https://www.moe.gov.my/en/muat-turun/lain-lain/tv-pendidikan/didiktv-kpm/4131-jadual-mingguan-didiktv-kpm-17-23-februari-2021-1 |title=DidikTV KPM Weekly Schedule (17-23 February 2021)|language=ms|work=[[Ministry of Education (Malaysia)|Ministry of Education]]|accessdate=20 February 2021}}</ref> Only certain programmes broadcast in [[Mandarin Chinese|Chinese]] language such as Let's Cycle (season 1) hosted by Rickman Chia and Baki Zainal. |
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From 15 to 30 September 2021, according to the viewership statistics from [[Media Prima|Media Prima Omnia]], the viewership share for NTV7 has increased from 2% to 15%, making the channel become the second most-watched television station in Malaysia after [[TV3 (Malaysian TV network)|TV3]] (which the viewership share for TV3 is about 17%), together with [[TV9 (Malaysian TV network)|TV9]], which has the same viewership share of 15%.<ref>{{Cite web |
From 15 to 30 September 2021, according to the viewership statistics from [[Media Prima|Media Prima Omnia]], the viewership share for NTV7 has increased from 2% to 15%, making the channel become the second most-watched television station in Malaysia after [[TV3 (Malaysian TV network)|TV3]] (which the viewership share for TV3 is about 17%), together with [[TV9 (Malaysian TV network)|TV9]], which has the same viewership share of 15%.<ref>{{Cite web|date=16 February 2021|title=Viewing Share for NTV7|url=https://themalaysianreserve.com/2021/02/17/ntv7-rebrands-into-moes-education-channel-for-a-year/|url-status=live|archive-url=https://www.archive.org/themalaysianreserve.com/2021/02/17/ntv7-rebrands-into-moes-education-channel-for-a-year/|archive-date=16 February 2021|access-date=16 February 2021|website=[[Media Prima]]}}</ref><ref name="TV networks"/> |
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Media Prima announced on 15 October 2024 that the news operations of all of its television networks, including NTV7 or DidikTV will began broadcast at the company's Balai Berita starting 21 October after more than two decades operated at Sri Pentas, Bandar Utama.<ref>{{cite news|url=https://www.bharian.com.my/berita/nasional/2024/10/1310757/operasi-berita-rangkaian-media-prima-bersiaran-dari-balai-berita|title=Operasi berita rangkaian Media Prima bersiaran dari Balai Berita mulai 21 Oktober|author=Farah Marshita Abdul Patah|publisher=[[Berita Harian]]|date=14 October 2024|accessdate=16 October 2024}}</ref><ref>{{cite news|url=https://www.hmetro.com.my/bisnes/2024/10/1144262/semua-rangkaian-televisyen-media-prima-bersiaran-sepenuhnya-di-balai-berita|title=Semua rangkaian televisyen Media Prima bersiaran sepenuhnya di Balai Berita NSTP, Bangsar, 21 Oktober ini|author=Hafiz Ithnin|publisher=[[Harian Metro]]|date=14 October 2024|accessdate=16 October 2024}}</ref><ref>{{cite news|url=https://www.nst.com.my/news/nation/2024/10/1119690/media-prima-tv-networks-broadcast-balai-berita-starting-oct-21|title=Media Prima TV networks to broadcast from Balai Berita starting Oct 21|author=Amisha Syahira|publisher=[[New Straits Times]]|date=14 October 2024|accessdate=16 October 2024}}</ref> |
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==Programming== |
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⚫ | |||
== |
== Logo history == |
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<gallery> |
<gallery> |
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File:Logo of NTV7.svg|Fourth logo of NTV7, although the [[Circle 7 logo]] |
File:Logo of NTV7.svg|Fourth logo of NTV7, although the [[Circle 7 logo]] remains, the 'ntv' caption is removed and blue is replaced by purple in the logo. It was also used as an on screen bug until 15 August 2017 before it was replaced by the 2012 logo when it started broadcasting in 16:9. (2006 – 15 August 2017) |
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File:Favpng ntv7-malaysia-golden-awards-television-show.png|Fifth logo of NTV7. (16 August 2017 – 4 March 2018) |
File:Favpng ntv7-malaysia-golden-awards-television-show.png|Fifth logo of NTV7. (16 August 2017 – 4 March 2018) |
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File:Logo of newNTV7.png|Sixth logo of NTV7. (5 March 2018 – present; used in their social media accounts) |
File:Logo of newNTV7.png|Sixth logo of NTV7. (5 March 2018 – present; used in their social media accounts) |
Latest revision as of 18:45, 23 December 2024
Country | Malaysia |
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Broadcast area | Malaysia Singapore Brunei Thailand (South Thailand) Indonesia (Kalimantan and Riau) Philippines (Southern Palawan and Tawi-Tawi) |
Headquarters | Sri Pentas, Bandar Utama, Petaling Jaya, Selangor, Malaysia |
Programming | |
Language(s) | |
Picture format | 16:9 HDTV (1080i) |
Ownership | |
Owner |
|
Sister channels | |
History | |
Launched |
|
Former names | Slogans: "Saluran Ceria Anda" (1998-2008) "Your Feel Good Channel"(1998-2000, 2001-2008) "Your Amazing Feel Good Channel" (2000-2001) "Feel Good" (2008-2018) "Your Home of Feel Good" (2010-2012) "Feel It." (2018-2021) "Pembelajaran Melangkaui Bilik Darjah" (translation: Learning beyond the classroom) (2021-present) |
Links | |
Webcast | https://www.xtra.com.my/live-tv/ (Only in Malaysia) |
Website | www (Merged into Tonton Xtra's site, formerly ntv7.com.my) |
Availability | |
Terrestrial | |
MYTV | Channel 107 |
Natseven TV Sdn Bhd, operating as NTV7 is a Malaysian free-to-air television channel owned by Media Prima Berhad.[1][2] The third private commercial TV station in Malaysia,[3] the network focused on the urban area with various types of programmes, dramas and news. As of October 2021, NTV7 is now become the second most-watched television station in Malaysia with about 15% of its viewing share, together with TV9, despite the declining viewership of 2 free-to-air television channels.[4]
History
Establishment, as part of Media Prima and early history (1998–2018)
The Sarawak company Nasional Televisyen (NTV), from Kuching, was given the green light from the Malaysian government on 5 June 1996. Under the conditions, the station would broadcast nationwide, 18 hours a day in various languages, with a minimum quota of 60% for national content.[5] The station was owned by Mohd Effendi Norwawi's company Kenyalang Jasa Sdn Bhd.[6][7][8] Encorp Group, another company that also owned by Effendi, holds 60% of equity interest in NTV.[9][10] It planned to launch on 31 August 1997,[11] but postponed to 25 December 1997.[12][13]
Prior to NTV7's launching,[14] the channel launches its official website in March 1998.[15]
The channel was launched on 7 April 1998 under the entity of Natseven TV Sdn Bhd by businessman Mohd Effendi Norwawi, broadcasting daily from 6 am to 1 am the next day.[16][17] Its launching ceremony was officiated by the then-fourth Prime Minister, Mahathir Mohamad on 22 May 1998.[18] At the time of its establishment, its headquarters was located at Hicom-Glenmarie Industrial Park in Shah Alam, Selangor. It also had a studio in Kuching, Sarawak.[19][20][21] Its first day started with the then-prime minister attending a prayer service for Eid ul-Adha prayers at a mosque in the state of Kedah.[22] NTV7 at launch employed a staff of 250 people, with broadcast centres at Shah Alam in Selangor and had a transmitting network of ten stations, reaching peninsular Malaysia and the cities of Kuching in Sarawak and Kota Kinabalu in Sabah. There were already plans outlined for the station to go national "within a year". The slogan "Feel Good with NTV7" had the aim of creating "a happy and more enlightened" Malaysia.[23] For years, the channel started and ended with the James Brown song I Feel Good, which became a part of NTV7's branding.
In 2001, NTV7 began using a variation of the Circle 7 logo used by the American broadcast network ABC for its several owned-and-operated and affiliated stations; the logo would stay in use until 2018.
On 19 January 2003, NTV7 aired a special tribute to the nation's longest serving Prime Minister, Mahathir Mohamad at 8pm.[24]
In 2004, NTV7 was restructured to make the motorsports events as its key revenue generator.[25]
In 2005, NTV7 planned to be listed on the main market of Bursa Malaysia, but it would said that it "depends on the nation's media industry's current situation".[26]
In May 2005, NTV7 in collaboration with telecommunications company, Celcom to air 24 hour news and current affairs on internet under the My News Network banner.[27][28] NTV7 announced that it would begin the operations of the first Studio in the City in Galeri Bukit Bintang, Kuala Lumpur by the year-end.[29]
In October the same year, Media Prima Berhad announced its acquisition of NTV7 under a price of RM90 million, effectively making the latter one of its subsidiaries. As a result, it operates from Sri Pentas, Petaling Jaya from that year onward along with three other private television channels in Malaysia: TV3, 8TV and TV9.[30][31][32]
In its early history, the channel offered a wide variety of programming which targets the Malaysian urban demographic including drama, comedy, entertainment, game shows, children's programmes, anime, documentaries and movies. There were also news bulletins in English, Mandarin and Malay through the 7 Edition,[33] Mandarin 7, and Edisi 7 brands, respectively.
In December 2005, NTV7 has completed the implementation of voluntary separation scheme (VSS) on its 338 staffs who receives the scheme.[34][35]
In 2006, NTV7 collaborated with Singapore media company Mediacorp to produce Chinese language programmes. It also said that it would produce local content as a preparation to exploring the export market in the future.[36][37] It also projected its financial performances and intended to be debt-free.[38][39][40]
The channel dominates 25% of television advertising market in March 2007.[41]
On 6 September 2007, NTV7 along with its sister channels, TV3, 8TV and TV9 made available for online viewing via Media Prima's newly-launched streaming service, Catch-Up TV, which later rebranded as Tonton.[42][43][44] At the same time, NTV7 announced that it would spend RM40 million to strengthening its operation and gaining a stronger viewership by 2008.[45]
In 2009, NTV7 recorded highest viewership rating from 800,000 up to 1 million viewers, mostly its Chinese viewers, per day.[46] It also collaborated with the Branding Association of Malaysia to held the branding workshop called "Be Branded, Be Seen' to help the Small and Medium Enterprises (SME) to strengthening their brands through media.[47]
In the third quarter of 2013, NTV7 recorded its viewership ratings through the two programmes aired – The Undercover and The Game 2.[48]
Introduction of home shopping block (2016–2021)
On 1 April 2016, a teleshopping block bought by the Korean conglomerate CJ Group through subsidiary CJ E&M Co Ltd called CJ WOW Shop (now Wow Shop) was broadcasting across Media Prima channels. Several Media Prima channels (especially NTV7 and TV9) were more affected by the changes. It attracted public criticism on social media as a large part of the daytime schedule was replaced by the block, in which these slots had been previously dedicated to reruns, religious programming and kids programming.[49][50]
On 1 November 2020, CJ Wow Shop was rebranded into Wow Shop after Media Prima bought the remaining 49% stake in the teleshopping network previously held by CJ Group.[51]
Modern Malaysia era (2018)
From 5 March 2018, Media Prima attempted a new brand positioning for NTV7. The channel tried to target "Modern Malaysia" as a contemporary station through its new content line-up, including new Turkish Telenovelas; as well as its new slogan Feel It.[52][53][54][55][56] The relaunch saw major changes as it became a dominated English-Malay language channel, with the channel name read as "n-t-v-tujuh" instead of "n-t-v-seven." Also, infomercial programming was reduced upon the channel's rebranding.
Chinese content reduction attempt
Upon the March 2018 rebranding, Chinese content on this channel was reduced to selected Chinese dramas from Hong Kong and China along with Mandarin news bulletins, with much of the remainder transferred to sister channel 8TV (which also attempted to reposition as Media Prima's sole all-Chinese channel on the same day). Originally, Mandarin 7 was supposed to be cancelled in May 2018 to complete its plan of moving all Chinese content to a single dedicated channel. However, when the 2018 General Election occurred, the bulletin became Malaysia's second-most watched after TV3's Buletin Utama (the said spot was formerly held by Berita TV9). Due to the Chinese community's positive response, Media Prima decided to reshuffle NTV7's news programming in June instead of axing Chinese news. In this format, only one news bulletin per language was aired on the channel with a single Mandarin newshour, while retaining half-hour editions in Malay and English.
Reverting to Chinese content (2018–2020)
The rebrand caused confusion among viewers, particularly Chinese communities who tuned in to NTV7 after finding out that most of its former programmes were moved to 8TV. Overall Chinese viewership was believed to be surprisingly lower.[citation needed]
As a result, on 31 December 2018, the former CEO of Media Prima Television Networks, Johan Ishak, said that the Mandarin variant of CJ Wow Shop would be broadcast on the channel and replace the Malay variant.[57] The move was part of the company's restructuring NTV7 by axed English and Malay-language shows, dropped the channel nomenclature, moved some (including those from TV9) to the main TV3. It also brought back the channel's perception as a Chinese channel; yet the channel's Mandarin, Malay and English news bulletins remained unchanged.
Reruns of axed NTV7 shows were then aired on TV9 after the former's retreat while slogan "Feel it" was removed.
Mandarin 7 discontinuation (2020)
On 7 June 2020, Mandarin 7 aired its final edition and was merged into 8TV Mandarin News the following day. 8TV Mandarin News was also extended to one hour due to high ratings during the Movement Control Order (MCO) and COVID-19 pandemic in Malaysia.[58][59]
Programming change, Ministry of Education collaboration and takeover (2020–present)
On 1 November 2020, CEO (now former) of Media Prima Television Networks, Dato' Khairul Anwar Salleh announced that NTV7 would be targeted for ages 15–28 by focusing on magazines, information and current affairs programs to meet the public needs, while Korean dramas would stop airing and all Chinese programmes have finally been integrated to 8TV. Korean variety show Running Man remains on this channel along with homeshopping block Wow Shop.[60][61]
On 18 November 2020, DidikTV@ntv7, an educational programming block was introduced by Ministry of Education from 23 November 2020 until 16 January 2021. It formerly ran from 9 am to 12 pm every Monday to Friday.[62] It was later split into two timeslots (9 am – 12 pm and 3 pm – 5 pm) on 27 January 2021, resulting the educational programming to be aired daily.[63]
DidikTV KPM
On 12 February 2021, as the Ministry of Education will have a one-year term with Media Prima,[64] it was announced that NTV7 will be rebranded through a takeover as a fully educational TV channel known as DidikTV KPM starting 17 February; the new channel will focus on educational content based on SPM curriculum and co-curriculum. It would also provide news focused on education, edutainment programs, and content produced by the students. The channel will have 17 hours of airtime and will run daily from 7 am to 12 am.[65][66]
On 16 February 2021, Media Prima confirmed that ntv7 will not be defunct and its ownership remains unchanged, while the current team will be focusing on DidikTV KPM.[67][68][69] Following the closure, many of longtime NTV7 viewers bid farewell to the channel on their respective social media accounts.[70][71][72]
Since the DidikTV KPM launch, the main newscasts Edisi 7 was ceased entirely in replacement with Buletin Didik while 7 Edition moved to digital platforms; though it was later discontinued in May due to DidikTV KPM slot. Homeshopping block Wow Shop was ceased from airing on the channel. Soal Drama and Running Man were transferred to TV9 since 21 February 2021. Some of the original programming such as Trio On Point, Topik@7 (now Topik), Breakfast@9PM, Kail X and Jurnal Resipi will continue to air.
During the DidikTV@7 segment, the channel airs documentary, drama (weekends only), lifestyle, and cartoon programmes.[73] Only certain programmes broadcast in Chinese language such as Let's Cycle (season 1) hosted by Rickman Chia and Baki Zainal.
From 15 to 30 September 2021, according to the viewership statistics from Media Prima Omnia, the viewership share for NTV7 has increased from 2% to 15%, making the channel become the second most-watched television station in Malaysia after TV3 (which the viewership share for TV3 is about 17%), together with TV9, which has the same viewership share of 15%.[74][4]
Media Prima announced on 15 October 2024 that the news operations of all of its television networks, including NTV7 or DidikTV will began broadcast at the company's Balai Berita starting 21 October after more than two decades operated at Sri Pentas, Bandar Utama.[75][76][77]
Programming
Logo history
-
Fourth logo of NTV7, although the Circle 7 logo remains, the 'ntv' caption is removed and blue is replaced by purple in the logo. It was also used as an on screen bug until 15 August 2017 before it was replaced by the 2012 logo when it started broadcasting in 16:9. (2006 – 15 August 2017)
-
Fifth logo of NTV7. (16 August 2017 – 4 March 2018)
-
Sixth logo of NTV7. (5 March 2018 – present; used in their social media accounts)
See also
References
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