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{{Short description|Australian businessman}}
{{Short description|Australian businessman (born 1968)}}
{{EngvarB|date=January 2018}}
{{EngvarB|date=January 2018}}


{{Use dmy dates|date=January 2018}}
{{Use dmy dates|date=January 2018}}
{{Infobox person
{{Infobox person
| name = David Droga
| name = David Droga
| image = David Droga.jpg
| image = David Droga.jpg
| birth_name = David Bjorn Droga
| birth_name = David Bjorn Droga
| birth_date = 1968
| birth_date = 1968
| birth_place = [[Perisher Valley, New South Wales]], Australia
| birth_place = [[Perisher Valley, New South Wales]], Australia
| nationality = Australian
| nationality = Australian
| other_names =
| other_names =
| citizenship =
| citizenship =
| education = [[The King's School, Parramatta|The King's School]]
| education = [[The King's School, Parramatta|The King's School]]
| alma_mater =
| alma_mater =
| occupation = Creative chairman
| occupation = Advertising
| years_active =
| years_active =
| height =
| height =
}}
}}
⚫
'''David Droga''' (born 1968) in an Australian advertising executive and founder of the advertising agency [[Droga5]]. Droga5 was acquired by [[Accenture]] Interactive in 2019 and Droga was named Chief Executive Officer in August, 2021.<ref>{{Cite web |last=Beer |first=Jeff |date=April 3, 2019 |title=Why Accenture Interactive buying ad agency Droga5 is such a big deal |url=https://www.fastcompany.com/90328733/why-accenture-interactive-buying-ad-agency-droga5-is-such-a-big-deal}}</ref><ref name=":0">{{Cite web |date=August 19, 2021 |first=Shauna |last=Lewis |title=David Droga becomes CEO and creative chairman of Accenture Interactive |url=https://www.campaignlive.com/article/david-droga-becomes-ceo-creative-chairman-accenture-interactive/1725195 |access-date=2023-05-17 |website=www.campaignlive.com |language=en}}</ref><ref>{{Cite web |last=Dan |first=Avi |date=August 19, 2021 |title=David Droga, Who Started in the Mailroom, Is Now the King of Advertising |url=https://www.forbes.com/sites/avidan/2021/08/23/david-droga-who-started-in-the-mailroom-is-now-the-king-of-advertising/ |access-date=2023-05-17 |website=Forbes |language=en}}</ref> (Droga renamed Accenture Interactive to Accenture Song in 2022).<ref>{{Cite web |last=Matlins |first=Seth |title=A New Melody: Accenture Interactive Becomes Accenture Song |url=https://www.forbes.com/sites/sethmatlins/2022/04/26/a-new-melody-accenture-interactive-becomes-accenture-song/ |access-date=2024-11-17 |website=Forbes |language=en}}</ref>

'''David Droga''' (born 1968) is an Australian advertising executive, creative entrepreneur and the founder of [[Droga5]], an advertising agency headquartered in New York City with offices in London, Tokyo, São Paulo and Dublin.<ref>{{cite web |last1=Bonilla |first1=Brian |date=18 May 2021 |title=DROGA5 EXPANDS TO TOKYO WITH PLANS FOR OFFICES IN CHINA AND BRAZIL |url=https://adage.com/article/agency-news/droga5-expands-tokyo-plans-offices-china-and-brazil/2337146 |access-date=9 June 2021 |website=Ad Age }}</ref><ref>{{Cite web |last=Jardine |first=Alexandra |date=2022-02-24 |title=Droga5 opens in Brazil with inaugural client Netflix |url=https://adage.com/article/agency-news/droga5-opens-brazil-inaugural-client-netflix/2401836 |access-date=2023-05-17 |website=Ad Age |language=en}}</ref>

⚫
Droga5 was acquired by [[Accenture]] in 2019 and Droga was named CEO and Creative Chairman of Accenture Interactive in August, 2021.<ref>{{Cite web |last=Beer |first=Jeff |date=April 3, 2019 |title=Why Accenture Interactive buying ad agency Droga5 is such a big deal |url=https://www.fastcompany.com/90328733/why-accenture-interactive-buying-ad-agency-droga5-is-such-a-big-deal}}</ref><ref>{{Cite web |date=August 19, 2021 |first=Shauna |last=Lewis |title=David Droga becomes CEO and creative chairman of Accenture Interactive |url=https://www.campaignlive.com/article/david-droga-becomes-ceo-creative-chairman-accenture-interactive/1725195 |access-date=2023-05-17 |website=www.campaignlive.com |language=en}}</ref><ref>{{Cite web |last=Dan |first=Avi |date=August 19, 2021 |title=David Droga, Who Started in the Mailroom, Is Now the King of Advertising |url=https://www.forbes.com/sites/avidan/2021/08/23/david-droga-who-started-in-the-mailroom-is-now-the-king-of-advertising/ |access-date=2023-05-17 |website=Forbes |language=en}}</ref>


==Early life and education==
==Early life and education==
Droga grew up in [[Perisher Ski Resort|Perisher Valley]], a remote ski resort in [[Kosciuszko National Park]], New South Wales, Australia, the fifth of six children.<ref>{{cite web |title=David Droga Biography |url=https://www.allamericanspeakers.com/booking-request/David-Droga/406350 |website=allamericanspeakers.com |access-date=26 March 2019}}</ref><ref>{{cite web|last1=Ringen|first1=Jonathan|title=Advertising Superstar David Droga Knows How to Get in Your Head|url=https://www.fastcompany.com/40427324/advertising-superstar-david-droga-knows-how-to-get-in-your-head|work=Fast Company}}</ref> His mother was a Danish artist, poet and environmentalist, while his father was an Australian businessman of Polish descent.<ref>{{cite web|title=PROFILE: Dave Droga|url=https://www.campaignlive.co.uk/article/profile-dave-droga/178258?src_site=brandrepublic|date=31 March 2003|access-date=18 December 2022|website=Campaign Live|quote=David Bjorn Droga, the product of a mad hippie Danish mother and a Jewish businessman father, greets me at the door of his three-storey house in London's fashionable Notting Hill.}}</ref> Droga attended early primary school at [[Jindabyne Central School]] (1973-1977) and then the [[Tudor House School]] (1978-1980). He spent his high school years at [[The King's School, Parramatta|The King's School]] in Paramatta, Sydney.<ref>{{Cite web |last=Stewart |first=Cameron |date=January 22, 2022 |title=How David Droga became the world's most powerful adman |url=https://www.theaustralian.com.au/weekend-australian-magazine/how-did-david-droga-become-the-worlds-most-powerful-adman/news-story/ce198a70b4661a5f0bcca6f17ef94522 |website=The Australian}}</ref> He launched his advertising career as a copywriter by winning top national student honors at the Australian Writers and Art Directors School in 1987.<ref>{{cite news|title=David Droga|url=http://www.adweek.com/news/advertising/david-droga-57668|publisher=Adweek|date=22 July 2002}}</ref><ref>{{Cite web |title=A step back in time - 30 years of great advertising - AdNews |url=https://www.adnews.com.au/news/a-step-back-in-time-30-years-of-great-advertising |access-date=2023-05-19 |website=www.adnews.com.au |language=en}}</ref>
Droga grew up in [[Perisher Ski Resort|Perisher Valley]], a remote ski resort in [[Kosciuszko National Park]], New South Wales, Australia, the fifth of six children.<ref>{{cite web |title=David Droga Biography |url=https://www.allamericanspeakers.com/booking-request/David-Droga/406350 |website=allamericanspeakers.com |access-date=26 March 2019}}</ref><ref>{{cite web|last1=Ringen|first1=Jonathan|title=Advertising Superstar David Droga Knows How to Get in Your Head|url=https://www.fastcompany.com/40427324/advertising-superstar-david-droga-knows-how-to-get-in-your-head|work=Fast Company}}</ref> His mother was a Danish artist, poet and environmentalist, while his father was an Australian businessman of Polish descent.<ref name=":1">{{cite web|title=PROFILE: Dave Droga|url=https://www.campaignlive.co.uk/article/profile-dave-droga/178258?src_site=brandrepublic|date=31 March 2003|access-date=18 December 2022|website=Campaign Live|quote=David Bjorn Droga, the product of a mad hippie Danish mother and a Jewish businessman father, greets me at the door of his three-storey house in London's fashionable Notting Hill.}}</ref> Droga attended early primary school at [[Jindabyne Central School]] (1973–1977) and then the [[Tudor House School]] (1978–1980). He went to high school at [[The King's School, Parramatta|The King's School]] in Paramatta, Sydney.<ref>{{Cite web |last=Stewart |first=Cameron |date=January 22, 2022 |title=How David Droga became the world's most powerful adman |url=https://www.theaustralian.com.au/weekend-australian-magazine/how-did-david-droga-become-the-worlds-most-powerful-adman/news-story/ce198a70b4661a5f0bcca6f17ef94522 |website=The Australian}}</ref> He launched his advertising career as a copywriter at the Australian Writers and Art Directors School in 1987.<ref>{{cite news|title=David Droga|url=http://www.adweek.com/news/advertising/david-droga-57668|publisher=Adweek|date=22 July 2002}}</ref><ref>{{Cite web |title=A step back in time – 30 years of great advertising – AdNews |url=https://www.adnews.com.au/news/a-step-back-in-time-30-years-of-great-advertising |access-date=2023-05-19 |website=www.adnews.com.au |language=en}}</ref>


==Career==
==Career==
⚫
Six months after being hired by global network FCB as a copywriter, 19-year-old Droga left the company and joined fledgling startup OMON in Sydney as its earliest creative hire. His first project for radio station MMM was voted Australian Commercial of the Year, and won him his first Cannes Lion.<ref>{{Cite web |title=David Droga Acceptance Speech |url=https://www.lionscreativity.com/david-droga-acceptance-speech#:~:text=David%20Droga%20is%20not%20only,in%20his%20career%20to%20date. |access-date=2023-05-18 |website=www.lionscreativity.com |language=en-US}}</ref> By the age of 22, Droga became a Partner and Executive Creative Director of OMON.<ref>{{cite web|title=ADC Hall of Fame Awards|url=http://adcglobal.org/hall-of-fame/david-droga/|website=ADC}}</ref><ref>{{cite web|last1=Shaw|first1=Adam|title=David Droga Executive Chairman at Droga5|url=http://www.bestadsontv.com/profile/1454/David-Droga|website=bestadsontv.com|publisher=Best Ads on TV}}</ref> Over the next five years, OMON won Australian Agency of the Year twice and Ad of the Year four times.<ref>{{Cite web |title=Countdown to Campaign Brief Agency of the Year Plus Hot+Cold Chart {{!}} LBBOnline |url=https://www.lbbonline.com/news/countdown-to-campaign-brief-agency-of-the-year-plus-hotcold-chart |access-date=2023-05-18 |website=www.lbbonline.com |language=en}}</ref>


=== Early Career ===
In 1996, he moved to Singapore to become Executive Creative Director of [[Saatchi & Saatchi]] Singapore and Regional Creative Director of Saatchi Asia. In 1998, ''Media Marketing'' named Saatchi Asia Regional Network of the Year and ''[[Advertising Age]]'' named the Singapore office International Agency of the Year.<ref>{{cite news|title=Publicis Worldwide Appoints David Droga Worldwide Creative Director|url=http://www.prnewswire.com/news-releases/publicis-worldwide-appoints-david-droga-worldwide-creative-director-77147492.html|agency=PR Newswire|date=13 December 2002}}</ref>
⚫
Six months after being hired by FCB as a copywriter, Droga left the company and joined startup OMON in Sydney.<ref name=":1" /> His first project for radio station MMM was voted Australian Commercial of the Year, and won him a Cannes Lion.<ref>{{Cite web |title=David Droga Acceptance Speech |url=https://www.lionscreativity.com/david-droga-acceptance-speech#:~:text=David%20Droga%20is%20not%20only,in%20his%20career%20to%20date. |access-date=2023-05-18 |website=www.lionscreativity.com |language=en-US}}</ref> Droga became a Partner and Executive Creative Director of OMON.<ref>{{cite web|title=ADC Hall of Fame Awards|url=http://adcglobal.org/hall-of-fame/david-droga/|website=ADC}}</ref><ref>{{cite web|last1=Shaw|first1=Adam|title=David Droga Executive Chairman at Droga5|url=http://www.bestadsontv.com/profile/1454/David-Droga|website=bestadsontv.com|publisher=Best Ads on TV}}</ref>


Droga was promoted to Executive Creative Director of [[Saatchi & Saatchi]] London in 1999. In 2002, ''Advertising Age'' awarded Droga the World's Top Creative Director.<ref>{{cite web|last1=Oreamuno|first1=Ignacio|title=David Droga: Worldwide Creative Director Publicis|url=http://ihaveanidea.org/creatives/2004/04/26/david-droga/|website=ihaveanidea.org|publisher=ihaveanidea}}</ref><ref>{{cite web|title=About David Droga|url=https://www.berlin-school.com/people/david-droga|website=Berlin School of Creative Leadership}}</ref> Saatchi & Saatchi London won Global Agency of the Year at the [[Cannes International Advertising Festival]] and both ''[[Advertising Age]]'' and ''[[Adweek]]'' named Saatchi Agency of the Year.<ref>{{cite web|title=ADC Hall of Fame David Droga|url=http://adcglobal.org/hall-of-fame/david-droga/|website=Art Director's Club}}</ref>
In 1996, he moved to Singapore to become Executive Creative Director of [[Saatchi & Saatchi]] Singapore and Regional Creative Director of Saatchi Asia. <ref>{{Cite web |title=David Droga - AdNews |url=https://www.adnews.com.au/people/david-droga |access-date=2024-11-19 |website=www.adnews.com.au |language=en}}</ref> Droga was promoted to Executive Creative Director of [[Saatchi & Saatchi]] London in 1999. In 2002, ''Advertising Age'' awarded Droga the World's Top Creative Director.<ref>{{cite web|last1=Oreamuno|first1=Ignacio|title=David Droga: Worldwide Creative Director Publicis|url=http://ihaveanidea.org/creatives/2004/04/26/david-droga/|website=ihaveanidea.org|publisher=ihaveanidea}}</ref><ref>{{cite web|title=About David Droga|url=https://www.berlin-school.com/people/david-droga|website=Berlin School of Creative Leadership}}</ref> Saatchi & Saatchi London won Global Agency of the Year at the [[Cannes International Advertising Festival]] and both ''[[Advertising Age]]'' and ''[[Adweek]]'' named Saatchi Agency of the Year.<ref>{{cite web|title=ADC Hall of Fame David Droga|url=http://adcglobal.org/hall-of-fame/david-droga/|website=Art Director's Club}}</ref> In 2000, Publicis Groupe acquired Saatchi<ref>{{Cite web |title=Publicis to buy Saatchi for $1.9 billion – Jun. 20, 2000 |url=https://money.cnn.com/2000/06/20/europe/saatchi/ |access-date=2023-05-18 |website=money.cnn.com}}</ref> and in 2004, Droga was promoted to Worldwide Chief Creative Officer of the Publicis Network, which took him to New York City in 2005.<ref>{{cite news|last1=Wentz|first1=Laura|title=The Player: Droga to lead creative revival as Publicis makes itself over|url=http://adage.com/article/news/player-droga-lead-creative-revival-publicis-makes/50511/|work=Advertising Age|date=13 January 2003}}</ref>

In 2000, Publicis Groupe acquired Saatchi<ref>{{Cite web |title=Publicis to buy Saatchi for $1.9 billion - Jun. 20, 2000 |url=https://money.cnn.com/2000/06/20/europe/saatchi/ |access-date=2023-05-18 |website=money.cnn.com}}</ref> and in 2004, Droga was promoted to Worldwide Chief Creative Officer of the Publicis Network, which took him to New York City in 2005.<ref>{{cite news|last1=Wentz|first1=Laura|title=The Player: Droga to lead creative revival as Publicis makes itself over|url=http://adage.com/article/news/player-droga-lead-creative-revival-publicis-makes/50511/|work=Advertising Age|date=13 January 2003}}</ref>


===Droga5===
===Droga5===
Droga founded his own agency, [[Droga5]], in New York City in 2006. The name Droga5 comes from the number-coded laundry tag his mother sewed on his clothes to help differentiate his clothes from his brothers at boarding school.<ref>{{Cite web |last=Griner |first=David |title=Timeline: The Bold Work That Made Droga5 an Iconic Independent Agency |url=https://www.adweek.com/agencies/timeline-the-bold-work-that-made-droga5-an-iconic-independent-agency/ |access-date=2023-05-19 |website=www.adweek.com |date=3 April 2019 |language=en-US}}</ref> At Droga5, David also coined the title "Creative Chairman", which is now widely used across multiple industries and companies as the highest distinction of C-suite leadership with a creative bias.<ref>{{Cite web |last=Feifer |first=Jason |date=2023-05-04 |title=What Jobs Are Right For Creative People? It's Leadership, Says Advertising Legend David Droga |url=https://www.entrepreneur.com/leadership/what-jobs-are-right-for-creative-people-its-leadership/449222 |access-date=2023-05-19 |website=Entrepreneur |language=en}}</ref>
Droga founded his own agency, [[Droga5]], in New York City in 2006. The name Droga5 comes from the number-coded laundry tag his mother sewed on his clothes to help differentiate his clothes from his brothers at boarding school.<ref>{{Cite web |last=Griner |first=David |title=Timeline: The Bold Work That Made Droga5 an Iconic Independent Agency |url=https://www.adweek.com/agencies/timeline-the-bold-work-that-made-droga5-an-iconic-independent-agency/ |access-date=2023-05-19 |website=www.adweek.com |date=3 April 2019 |language=en-US}}</ref>


In 2013, Droga sold a minority stake in Droga5 to William Morris Endeavor.<ref>{{Cite web |last=Vega |first=Tanzina |date=11 July 2013 |title=William Morris to Invest in Droga5, an Ad Agency |url=https://www.nytimes.com/2013/07/12/business/media/william-morris-to-invest-in-droga5-an-ad-agency.html |website=New York Times}}</ref>
Droga5 is credited with creating some of the most studied<ref name=":2">{{Cite web |date=August 16, 2012 |title=Puma 'white paper' by Droga5 |url=https://www.campaignlive.co.uk/article/puma-white-paper-droga5/1145733 |access-date=2023-05-19 |website=www.campaignlive.co.uk |language=en}}</ref><ref name=":3">{{Cite web |title=Droga5: Launching Jay-Z's Decoded - Case - Faculty & Research - Harvard Business School |url=https://www.hbs.edu/faculty/Pages/item.aspx?num=42809 |access-date=2023-05-19 |website=www.hbs.edu}}</ref> and successful digital, social, and viral campaigns of the last 20 years.<ref>{{Cite web |last=Ringen |first=Jonathan |date=June 15, 2017 |title=Advertising Superstar David Droga Knows How To Get In Your Head |url=https://www.fastcompany.com/40427324/advertising-superstar-david-droga-knows-how-to-get-in-your-head}}</ref><ref>{{Cite web |last=Sherman |first=Erik |date=April 5, 2019 |title=5 Ad Examples of Why Accenture Had to Buy the Insane Genius of Droga5 |url=https://www.inc.com/erik-sherman/5-ad-examples-of-why-accenture-had-to-buy-insane-genius-of-droga5.html |website=Inc.com}}</ref>

In 2019, he sold Droga5 to Accenture Interactive.<ref>{{Cite web |last=Maheshwari |first=Sapna |date=3 April 2019 |title=Accenture Is Buying Droga5, an Ad Agency, Making a Bet on Creativity |url=https://www.nytimes.com/2019/04/03/business/media/accenture-droga5-advertising.html |website=New York Times}}</ref>


===Accenture Song===
===Accenture Song===
[[Accenture]] appointed Droga as Accenture Song's new CEO and creative chairman, effective September 1, 2021.<ref>{{Cite web|url=https://newsroom.accenture.com/news/david-droga-named-ceo-and-creative-chairman-of-accenture-interactive.htm|title=David Droga, CEO and Creative Chairman, Accenture Interactive}}</ref><ref>{{Cite web |last=Diaz |first=Ann-Christine |date=2022-09-06 |title=David Droga looks back at one year as Accenture Song CEO |url=https://adage.com/article/agency-news/david-droga-looks-back-one-year-accenture-song-ceo/2427956 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref>
[[Accenture]] appointed Droga as Accenture Song's new CEO and creative chairman, effective September 1, 2021.<ref>{{Cite web|url=https://newsroom.accenture.com/news/david-droga-named-ceo-and-creative-chairman-of-accenture-interactive.htm|title=David Droga, CEO and Creative Chairman, Accenture Interactive}}</ref><ref>{{Cite web |last=Diaz |first=Ann-Christine |date=2022-09-06 |title=David Droga looks back at one year as Accenture Song CEO |url=https://adage.com/article/agency-news/david-droga-looks-back-one-year-accenture-song-ceo/2427956 |access-date=2023-05-19 |website=Ad Age |language=en}}</ref>

==Affiliations and recognition==
As of 2021 Droga was the most awarded creative at the Cannes Lions International Festival of Creativity<ref>{{cite news|last1=Dan|first1=Avi|title=Droga5's David Droga About Redefining Advertising|url=https://www.forbes.com/sites/avidan/2011/12/13/the-ad-agency-guru-who-helped-get-obama-elected/|work=Forbes|date=13 December 2011}}</ref> and in 2013 he was the youngest person inducted into the New York Art Directors Club Hall of the Fame.<ref>{{cite news|last1=Coyne|first1=Brendan|title=David Droga says advertising must step up in uncertain times|url=http://www.adnews.com.au/adnews/david-droga-says-advertising-must-step-up-in-uncertain-times|publisher=AdNews|date=1 March 2013}}</ref> He is also a laureate of the Asian Media and Marketing Hall of Fame,<ref>{{cite web|title=ADC Hall of Fame: David Droga |url=http://adcglobal.org/hall-of-fame/david-droga/ |website=adcglobal.org |publisher=ADC |access-date=7 January 2020}}</ref> the ''AdNews'' Hall of Fame,<ref>{{cite web|title=Hall of Fame|url=http://www.adnews.com.au/awards/advertising-hall-of-fame/page/1|website=AdNews}}</ref> the Campaign Brief AWARD Hall of Fame,<ref>{{cite web|title=David Droga inducted into AWARD Hall of Fame – saluting a stellar career spanning four continents|url=http://www.campaignbrief.com/2014/03/david-droga-inducted-into-awar.html|website=Campaign Brief|date=28 March 2014}}</ref> and the American Advertising Federation's Advertising Hall of Achievement.<ref>{{cite web|title=Advertising Hall of Fame|url=http://www.aaf.org/AAFMemberR/Awards_and_Events/Awards/Advertising_Hall_of_Achievement/Members.aspx|website=American Advertising Federation|access-date=1 October 2016|archive-date=28 July 2021|archive-url=https://web.archive.org/web/20210728002031/https://www.aaf.org/AAFMemberR/Awards_and_Events/Awards/Advertising_Hall_of_Achievement/Members.aspx|url-status=dead}}</ref>
In 2016 ''[[Adweek]]'' named Droga one of the top 100 most influential leaders in marketing, media and technology for the second time.<ref>{{cite news|title=Adweek's Power List 2016: The Top 100 Leaders in Marketing, Media and Tech|url=http://www.adweek.com/news/advertising-branding/adweeks-power-list-2016-top-100-leaders-marketing-media-and-tech-171373?page=3|publisher=Adweek|date=22 May 2016}}</ref> ''[[Esquire (magazine)|Esquire]]'' magazine has featured Droga in its annual Best and Brightest issue three times, and ''Creative'' magazine named him Australian Creative Person of the Decade.<ref>{{cite news|title=ADC Hall of Fame Awards|url=http://adcglobal.org/hall-of-fame/david-droga/|newspaper=Adc • Global Awards & Club|publisher=ADC}}</ref> In 2012 he was named Global Australian of the Year by the Australian Advance Committee<ref>{{cite web|title=Advance Global Australian Awards winners 2012|url=https://advance.org/articles/advance-global-australian-awards-winners-2012/|website=Advance|access-date=1 October 2016|archive-date=18 January 2017|archive-url=https://web.archive.org/web/20170118102005/https://www.advance.org/articles/advance-global-australian-awards-winners-2012/|url-status=dead}}</ref> and honoured by the American Australian Association and G'Day USA.<ref>{{cite web|title=David Droga honored at G'Day USA ceremony|url=http://www.campaignbrief.com/2012/01/david-droga-honored-at-gday-us.html|website=Campaign Brief|date=24 January 2012}}</ref> In 2017, David Droga received the Cannes Lions Festival of Creativity's [[Lion of St. Mark (award)|Lion of St. Mark]], the festival's award for outstanding contribution to the creative industry.<ref>{{cite web|last1=Richards|first1=Katie|title=David Droga Will Receive the Cannes Lions' Lifetime Achievement Award, the Lion of St. Mark|url=http://www.adweek.com/agencies/david-droga-will-receive-the-cannes-lions-lifetime-achievement-award-the-lion-of-st-mark/|website=adweek.com|date=29 March 2017 |publisher=Adweek}}</ref> In 2018 Droga was named Jury President of the Cannes Sustainable Development Goals Lions.<ref>{{cite web |title=Jury Presidents Set For Cannes Lions 2019 |url=https://www.shootonline.com/news/jury-presidents-set-cannes-lions-2019 |website=Shoot Online |access-date=26 March 2019}}</ref> In 2019 the Clio Awards honored Droga with a Lifetime Achievement Award.<ref>{{cite web |title=2019 Lifetime Achievement Award Recipient: David Droga |url=https://clios.com/the-muse/clio-awards-2019-lifetime-achievement-award-recipient-david-droga |website=clios.com |date=29 August 2019 |publisher=Clio Awards |access-date=7 January 2020}}</ref>


==References==
==References==

Latest revision as of 03:34, 24 December 2024

David Droga
Born
David Bjorn Droga

1968
Perisher Valley, New South Wales, Australia
NationalityAustralian
EducationThe King's School
OccupationAdvertising

David Droga (born 1968) in an Australian advertising executive and founder of the advertising agency Droga5. Droga5 was acquired by Accenture Interactive in 2019 and Droga was named Chief Executive Officer in August, 2021.[1][2][3] (Droga renamed Accenture Interactive to Accenture Song in 2022).[4]

Early life and education

[edit]

Droga grew up in Perisher Valley, a remote ski resort in Kosciuszko National Park, New South Wales, Australia, the fifth of six children.[5][6] His mother was a Danish artist, poet and environmentalist, while his father was an Australian businessman of Polish descent.[7] Droga attended early primary school at Jindabyne Central School (1973–1977) and then the Tudor House School (1978–1980). He went to high school at The King's School in Paramatta, Sydney.[8] He launched his advertising career as a copywriter at the Australian Writers and Art Directors School in 1987.[9][10]

Career

[edit]

Early Career

[edit]

Six months after being hired by FCB as a copywriter, Droga left the company and joined startup OMON in Sydney.[7] His first project for radio station MMM was voted Australian Commercial of the Year, and won him a Cannes Lion.[11] Droga became a Partner and Executive Creative Director of OMON.[12][13]

In 1996, he moved to Singapore to become Executive Creative Director of Saatchi & Saatchi Singapore and Regional Creative Director of Saatchi Asia. [14] Droga was promoted to Executive Creative Director of Saatchi & Saatchi London in 1999. In 2002, Advertising Age awarded Droga the World's Top Creative Director.[15][16] Saatchi & Saatchi London won Global Agency of the Year at the Cannes International Advertising Festival and both Advertising Age and Adweek named Saatchi Agency of the Year.[17] In 2000, Publicis Groupe acquired Saatchi[18] and in 2004, Droga was promoted to Worldwide Chief Creative Officer of the Publicis Network, which took him to New York City in 2005.[19]

Droga5

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Droga founded his own agency, Droga5, in New York City in 2006. The name Droga5 comes from the number-coded laundry tag his mother sewed on his clothes to help differentiate his clothes from his brothers at boarding school.[20]

In 2013, Droga sold a minority stake in Droga5 to William Morris Endeavor.[21]

In 2019, he sold Droga5 to Accenture Interactive.[22]

Accenture Song

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Accenture appointed Droga as Accenture Song's new CEO and creative chairman, effective September 1, 2021.[23][24]

References

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  1. ^ Beer, Jeff (3 April 2019). "Why Accenture Interactive buying ad agency Droga5 is such a big deal".
  2. ^ Lewis, Shauna (19 August 2021). "David Droga becomes CEO and creative chairman of Accenture Interactive". www.campaignlive.com. Retrieved 17 May 2023.
  3. ^ Dan, Avi (19 August 2021). "David Droga, Who Started in the Mailroom, Is Now the King of Advertising". Forbes. Retrieved 17 May 2023.
  4. ^ Matlins, Seth. "A New Melody: Accenture Interactive Becomes Accenture Song". Forbes. Retrieved 17 November 2024.
  5. ^ "David Droga Biography". allamericanspeakers.com. Retrieved 26 March 2019.
  6. ^ Ringen, Jonathan. "Advertising Superstar David Droga Knows How to Get in Your Head". Fast Company.
  7. ^ a b "PROFILE: Dave Droga". Campaign Live. 31 March 2003. Retrieved 18 December 2022. David Bjorn Droga, the product of a mad hippie Danish mother and a Jewish businessman father, greets me at the door of his three-storey house in London's fashionable Notting Hill.
  8. ^ Stewart, Cameron (22 January 2022). "How David Droga became the world's most powerful adman". The Australian.
  9. ^ "David Droga". Adweek. 22 July 2002.
  10. ^ "A step back in time – 30 years of great advertising – AdNews". www.adnews.com.au. Retrieved 19 May 2023.
  11. ^ "David Droga Acceptance Speech". www.lionscreativity.com. Retrieved 18 May 2023.
  12. ^ "ADC Hall of Fame Awards". ADC.
  13. ^ Shaw, Adam. "David Droga Executive Chairman at Droga5". bestadsontv.com. Best Ads on TV.
  14. ^ "David Droga - AdNews". www.adnews.com.au. Retrieved 19 November 2024.
  15. ^ Oreamuno, Ignacio. "David Droga: Worldwide Creative Director Publicis". ihaveanidea.org. ihaveanidea.
  16. ^ "About David Droga". Berlin School of Creative Leadership.
  17. ^ "ADC Hall of Fame David Droga". Art Director's Club.
  18. ^ "Publicis to buy Saatchi for $1.9 billion – Jun. 20, 2000". money.cnn.com. Retrieved 18 May 2023.
  19. ^ Wentz, Laura (13 January 2003). "The Player: Droga to lead creative revival as Publicis makes itself over". Advertising Age.
  20. ^ Griner, David (3 April 2019). "Timeline: The Bold Work That Made Droga5 an Iconic Independent Agency". www.adweek.com. Retrieved 19 May 2023.
  21. ^ Vega, Tanzina (11 July 2013). "William Morris to Invest in Droga5, an Ad Agency". New York Times.
  22. ^ Maheshwari, Sapna (3 April 2019). "Accenture Is Buying Droga5, an Ad Agency, Making a Bet on Creativity". New York Times.
  23. ^ "David Droga, CEO and Creative Chairman, Accenture Interactive".
  24. ^ Diaz, Ann-Christine (6 September 2022). "David Droga looks back at one year as Accenture Song CEO". Ad Age. Retrieved 19 May 2023.
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