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{{Use mdy dates|date=January 2013}}
{{Use mdy dates|date=January 2013}}
{{Infobox magazine
{{Infobox magazine
| title = AARP The Magazine
| title = AARP: The Magazine
| image_file = PowellAARP.jpg
| image_file = PowellAARP.jpg
| image_size = 200
| image_size = 200
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| previous_editor =
| previous_editor =
| staff_writer =
| staff_writer =
| frequency = Every other month<ref name="pub">{{cite web|title=AARP The Magazine Editorial Calendar 2018|url=https://res.cloudinary.com/advertise-aarp/image/upload/v1531770953/AARP_The_Magazine_-_Editorial_Calendar_2018.pdf|publisher=[[AARP]]|access-date=July 21, 2018}}</ref>
| frequency = Every other month<ref name="pub">{{cite web|title=AARP: The Magazine Editorial Calendar 2018|url=https://res.cloudinary.com/advertise-aarp/image/upload/v1531770953/AARP_The_Magazine_-_Editorial_Calendar_2018.pdf|publisher=[[AARP]]|access-date=July 21, 2018}}</ref>
| total_circulation = 23,428,878<ref name="circ">{{cite web|title=Consumer Magazines|url=http://abcas3.auditedmedia.com/ecirc/magtitlesearch.asp|publisher=[[Alliance for Audited Media]]|access-date=June 1, 2016|archive-url=https://archive.is/20170123200306/http://abcas3.auditedmedia.com/ecirc/magtitlesearch.asp|archive-date=January 23, 2017|url-status=dead|df=mdy-all}}</ref>
| total_circulation = 23,428,878<ref name="circ">{{cite web|title=Consumer Magazines|url=http://abcas3.auditedmedia.com/ecirc/magtitlesearch.asp|publisher=[[Alliance for Audited Media]]|access-date=June 1, 2016|archive-url=https://archive.today/20170123200306/http://abcas3.auditedmedia.com/ecirc/magtitlesearch.asp|archive-date=January 23, 2017|url-status=dead|df=mdy-all}}</ref>
| circulation_year = 2015
| circulation_year = 2015
| category = [[Lifestyle (sociology)|Lifestyle]]
| category = [[Lifestyle (sociology)|Lifestyle]]
| company = [[AARP]]
| company = [[AARP]]
| publisher =
| publisher =
| firstdate = {{start date and age|1958}} (as Modern Maturity)<br />{{start date and age|2002}} (as AARP The Magazine)
| firstdate = {{start date and age|1958}} (as ''Modern Maturity'')<br />{{start date and age|2002}} (as ''AARP: The Magazine'')
| country = United States
| country = United States
| based = [[Washington, D.C.]], U.S.
| based = [[Washington, D.C.]], U.S.
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}}
}}


'''''AARP The Magazine''''' is an American [[bi-monthly]] magazine, published by the [[American Association of Retired People]],<ref>{{Cite news|last=Johnson|first=Angela|date=November 3, 1991|title=Magazine for Older Readers Looking Robust : Media: Modern Maturity, edited in Lakewood, has become the nation's largest circulation periodical by catering to the aging U.S. population.|work=Los Angeles Times|url=https://www.latimes.com/archives/la-xpm-1991-11-03-fi-1267-story.html}}</ref> [[AARP]], which focuses on aging issues.
'''''AARP: The Magazine''''' is an American [[bi-monthly]] magazine, published by [[AARP]], which focuses on aging-related issues.


==History and operations==
==History and operations==
In 1958, AARP began publishing a magazine titled ''Modern Maturity.''<ref name=psa>{{cite web|title=Top 100 U.S. Magazines by Circulation|url=http://www.psaresearch.com/images/TOPMAGAZINES.pdf|work=PSA Research Center|access-date=6 February 2016|archive-url=https://web.archive.org/web/20161115225953/http://www.psaresearch.com/images/TOPMAGAZINES.pdf|archive-date=November 15, 2016|url-status=dead}}</ref><ref name=":0" /><ref>{{Cite book|url=https://search.proquest.com/publication/25723/citation|title=Modern maturity|date=1958|publisher=American Association of Retired Persons|editor-last=American Association of Retired Persons|location=Lakewood, Calif.}}</ref> ''Modern Maturity'' was later split into two editions, one for AARP members ages 59–65, and another for members over 65. In spring 2001, AARP began publishing ''My Generation'' targeting a younger [[Baby boom|Baby Boom]] audience. In 2002, AARP combined the resources of its two publications into a single magazine to be published six times a year called ''AARP The Magazine''.<ref name=":3">{{Cite web|title=AARP To Combine Modern Maturity, My Generation|url=https://www.mediapost.com/publications/article/3337/aarp-to-combine-modern-maturity-my-generation.html|access-date=2020-08-04|website=www.mediapost.com|language=en}}</ref>
In 1958, AARP began publishing a magazine titled ''Modern Maturity.''<ref name=psa>{{cite web|title=Top 100 U.S. Magazines by Circulation|url=http://www.psaresearch.com/images/TOPMAGAZINES.pdf|work=PSA Research Center|access-date=6 February 2016|archive-url=https://web.archive.org/web/20161115225953/http://www.psaresearch.com/images/TOPMAGAZINES.pdf|archive-date=November 15, 2016|url-status=dead}}</ref><ref name=":0" /><ref>{{Cite book|title=Modern maturity|date=1958|publisher=American Association of Retired Persons|editor-last=American Association of Retired Persons|location=Lakewood, Calif.}}</ref> ''Modern Maturity'' was later split into two editions, one for AARP members ages 59–65, and another for members over 65. In spring 2001, AARP began publishing ''My Generation'' targeting a younger [[Baby boomer]] audience. In 2002, AARP combined the resources of its two publications into a single magazine to be published six times a year called ''AARP: The Magazine''.<ref name=":3">{{Cite web|title=AARP To Combine Modern Maturity, My Generation|url=https://www.mediapost.com/publications/article/3337/aarp-to-combine-modern-maturity-my-generation.html|access-date=2020-08-04|website=www.mediapost.com|language=en}}</ref>


The Editor-In-Chief is Robert Love, as of September 2020.<ref name=":2">{{Cite web|date=2017-03-30|title=Lessons in Magazine Editing from AARP's Bob Love|url=https://www.foliomag.com/read-like-enemies-will-lessons-magazine-editing-aarps-bob-love/|access-date=2020-08-04|website=Folio|language=en-US}}</ref> Love has held the position since 2013.<ref name=":4">{{Cite web|date=2016-06-07|title=It's the Biggest Print Magazine in the World—And It's About to Get Bigger|url=https://www.washingtonian.com/2016/06/07/aarp-biggest-print-magazine-world-get-bigger/|access-date=2020-08-04|website=Washingtonian|language=en-US}}</ref> Prior to AARP, Love held editorial positions at ''[[The Week]]'', ''[[Reader's Digest|Reader’s Digest]]'', Rodale’s ''Best Life'', ''[[Playboy]]'', ''[[Rolling Stone]]'', and ''[[New York (magazine)|New York]]''.<ref name=":2" />
The Editor-In-Chief is Robert Love, as of September 2020.<ref name=":2">{{Cite web|date=2017-03-30|title=Lessons in Magazine Editing from AARP's Bob Love|url=https://www.foliomag.com/read-like-enemies-will-lessons-magazine-editing-aarps-bob-love/|access-date=2020-08-04|website=Folio|language=en-US}}</ref> Love has held the position since 2013.<ref name=":4">{{Cite web|date=2016-06-07|title=It's the Biggest Print Magazine in the World—And It's About to Get Bigger|url=https://www.washingtonian.com/2016/06/07/aarp-biggest-print-magazine-world-get-bigger/|access-date=2020-08-04|website=Washingtonian|language=en-US}}</ref> Prior to AARP, Love held editorial positions at ''[[The Week]]'', ''[[Reader's Digest]]'', Rodale's ''Best Life'', ''[[Playboy]]'', ''[[Rolling Stone]]'', and ''[[New York (magazine)|New York]]''.<ref name=":2" />


In the late 1990s, the AARP sought to alter perception about older Americans. One of the first steps was to change the name of the organization's monthly magazine and focus the editorial content on active seniors still in the prime of their lives.<ref name=":1">{{Cite web|last=Times|first=Robin Toner New York|title=AARP PUTS A NEW SPIN ON GETTING OLD|url=https://www.orlandosentinel.com/news/os-xpm-1999-08-08-9908080056-story.html|access-date=2020-08-04|website=OrlandoSentinel.com|language=en-US}}</ref> Cover subjects were changed from people such as [[Betty White]], who was 77 at the time, to [[Susan Sarandon]], who had recently turned 52. Other cover subjects since then have included [[Bruce Springsteen]], [[Sally Field]], [[Valerie Bertinelli]], [[Mehmet Oz|Dr. Memet Oz]], and [[Dennis Quaid]].<ref name=":0">{{Cite news|last=Newman|first=Andrew Adam|date=2010-08-23|title=A Magazine Now Tailored to the Not Necessarily Retired|language=en-US|work=The New York Times|url=https://www.nytimes.com/2010/08/24/business/media/24adco.html|access-date=2020-08-04|issn=0362-4331}}</ref>
In the late 1990s, the AARP sought to alter perception about older Americans. One of the first steps was to change the name of the organization's monthly magazine and focus the editorial content on active seniors still in the prime of their lives.<ref name=":1">{{Cite web|last=Times|first=Robin Toner New York|title=AARP PUTS A NEW SPIN ON GETTING OLD|url=https://www.orlandosentinel.com/news/os-xpm-1999-08-08-9908080056-story.html|access-date=2020-08-04|website=OrlandoSentinel.com|date=August 8, 1999 |language=en-US}}</ref> Cover subjects were changed from people such as [[Betty White]], who was 77 at the time, to [[Susan Sarandon]], who had recently turned 52. Other cover subjects since then have included [[Bruce Springsteen]], [[Sally Field]], [[Valerie Bertinelli]], [[Mehmet Oz|Dr. Mehmet Oz]], and [[Dennis Quaid]].<ref name=":0">{{Cite news|last=Newman|first=Andrew Adam|date=2010-08-23|title=A Magazine Now Tailored to the Not Necessarily Retired|language=en-US|work=The New York Times|url=https://www.nytimes.com/2010/08/24/business/media/24adco.html|access-date=2020-08-04|issn=0362-4331}}</ref>


The magazine publishes roughly 52 editorial pages six times a year<ref name=":2" /> in three separate editions, one for people ages 50–59, one for readers 60–69, and another for those 70+.<ref name=":4" />
The magazine publishes roughly 52 editorial pages six times a year<ref name=":2" /> in three separate editions, one for people ages 50–59, one for readers 60–69, and another for those 70+.<ref name=":4" />


== Advertising and Circulation ==
== Advertising and circulation ==
At the time of its creation in 2002, ''AARP The Magazine'' combined the circulations of two publications, ''Modern Maturity'' with 17.1 million, and ''MyGeneration'' with 4 million.<ref name=":3" />
At the time of its creation in 2002, ''AARP: The Magazine'' combined the circulations of two publications, ''Modern Maturity'' with 17.1 million, and ''MyGeneration'' with 4 million.<ref name=":3" />


The magazine is sent to every AARP member, and thus is the [[List of magazines by circulation#United States|largest circulation magazine in the United States]];<ref name="psa" /> it has held that position since the late 1980s.{{Citation needed|date=August 2020}} The circulation of the magazine is 23,428,878 copies as of December 2015.<ref name="circ" />
The magazine is sent to every AARP member, and thus is the [[List of magazines by circulation#United States|largest circulation magazine in the United States]];<ref name="psa" /> it has held that position since the late 1980s.{{Citation needed|date=August 2020}} The circulation of the magazine is 23,428,878 copies as of December 2015.<ref name="circ" />


In the second quarter of 2010, AARP The Magazine sold US $23.9 million in advertising. This represented a 14.5% increase over the same period the year earlier.<ref name=":0" /> In 2017, a full-page ad in the magazine cost US $667,800, an 18% increase over the prior five years.<ref name=":4" />
In the second quarter of 2010, ''AARP: The Magazine'' sold US$23.9 million in advertising. This represented a 14.5% increase over the same period the year earlier.<ref name=":0" /> In 2017, a full-page ad in the magazine cost US$667,800, an 18% increase over the prior five years.<ref name=":4" />


The magazine had a circulation of 22.5 million in 2017. During that same year readership, which is measured by survey, topped 37 million for the first time.<ref name=":2" />
The magazine had a circulation of 22.5 million in 2017. During that same year readership, which is measured by survey, topped 37 million for the first time.<ref name=":2" />
Line 50: Line 50:


* [[List of United States magazines]]
* [[List of United States magazines]]

*[[Media in Washington, D.C.]]
*[[Media in Washington, D.C.]]
{{Clear}}


==References==
==References==
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{{Authority control}}
{{Authority control}}


{{DEFAULTSORT:Aarp The Magazine}}
{{DEFAULTSORT:AARP: The Magazine}}
[[Category:1958 establishments in Washington, D.C.]]
[[Category:1958 establishments in Washington, D.C.]]
[[Category:Magazines established in 1958]]
[[Category:Magazines established in 1958]]

Latest revision as of 10:29, 29 December 2024

AARP: The Magazine
July/August 2006 cover featuring Colin Powell
Editor In ChiefRobert Love
CategoriesLifestyle
FrequencyEvery other month[1]
Total circulation
(2015)		23,428,878[2]
First issue1958; 67 years ago (1958) (as Modern Maturity)
2002; 23 years ago (2002) (as AARP: The Magazine)
CompanyAARP
CountryUnited States
Based inWashington, D.C., U.S.
LanguageEnglish
Websiteaarpmagazine.org
ISSN1541-9894
OCLC50718933

AARP: The Magazine is an American bi-monthly magazine, published by AARP, which focuses on aging-related issues.

History and operations

[edit]

In 1958, AARP began publishing a magazine titled Modern Maturity.[3][4][5] Modern Maturity was later split into two editions, one for AARP members ages 59–65, and another for members over 65. In spring 2001, AARP began publishing My Generation targeting a younger Baby boomer audience. In 2002, AARP combined the resources of its two publications into a single magazine to be published six times a year called AARP: The Magazine.[6]

The Editor-In-Chief is Robert Love, as of September 2020.[7] Love has held the position since 2013.[8] Prior to AARP, Love held editorial positions at The Week, Reader's Digest, Rodale's Best Life, Playboy, Rolling Stone, and New York.[7]

In the late 1990s, the AARP sought to alter perception about older Americans. One of the first steps was to change the name of the organization's monthly magazine and focus the editorial content on active seniors still in the prime of their lives.[9] Cover subjects were changed from people such as Betty White, who was 77 at the time, to Susan Sarandon, who had recently turned 52. Other cover subjects since then have included Bruce Springsteen, Sally Field, Valerie Bertinelli, Dr. Mehmet Oz, and Dennis Quaid.[4]

The magazine publishes roughly 52 editorial pages six times a year[7] in three separate editions, one for people ages 50–59, one for readers 60–69, and another for those 70+.[8]

Advertising and circulation

[edit]

At the time of its creation in 2002, AARP: The Magazine combined the circulations of two publications, Modern Maturity with 17.1 million, and MyGeneration with 4 million.[6]

The magazine is sent to every AARP member, and thus is the largest circulation magazine in the United States;[3] it has held that position since the late 1980s.[citation needed] The circulation of the magazine is 23,428,878 copies as of December 2015.[2]

In the second quarter of 2010, AARP: The Magazine sold US$23.9 million in advertising. This represented a 14.5% increase over the same period the year earlier.[4] In 2017, a full-page ad in the magazine cost US$667,800, an 18% increase over the prior five years.[8]

The magazine had a circulation of 22.5 million in 2017. During that same year readership, which is measured by survey, topped 37 million for the first time.[7]

See also

[edit]

References

[edit]
  1. ^ "AARP: The Magazine Editorial Calendar 2018" (PDF). AARP. Retrieved July 21, 2018.
  2. ^ a b "Consumer Magazines". Alliance for Audited Media. Archived from the original on January 23, 2017. Retrieved June 1, 2016.
  3. ^ a b "Top 100 U.S. Magazines by Circulation" (PDF). PSA Research Center. Archived from the original (PDF) on November 15, 2016. Retrieved February 6, 2016.
  4. ^ a b c Newman, Andrew Adam (August 23, 2010). "A Magazine Now Tailored to the Not Necessarily Retired". The New York Times. ISSN 0362-4331. Retrieved August 4, 2020.
  5. ^ American Association of Retired Persons, ed. (1958). Modern maturity. Lakewood, Calif.: American Association of Retired Persons.
  6. ^ a b "AARP To Combine Modern Maturity, My Generation". www.mediapost.com. Retrieved August 4, 2020.
  7. ^ a b c d "Lessons in Magazine Editing from AARP's Bob Love". Folio. March 30, 2017. Retrieved August 4, 2020.
  8. ^ a b c "It's the Biggest Print Magazine in the World—And It's About to Get Bigger". Washingtonian. June 7, 2016. Retrieved August 4, 2020.
  9. ^ Times, Robin Toner New York (August 8, 1999). "AARP PUTS A NEW SPIN ON GETTING OLD". OrlandoSentinel.com. Retrieved August 4, 2020.
[edit]
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