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{{Short description|British perfumery}} |
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{{Infobox company |
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| name = Atkinsons of London |
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| logo = |
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| logo_alt = |
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| image = Trade mark of Atkinson and Co.jpg |
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| image_size = |
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| image_alt = |
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| image_caption = |
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| native_name = |
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| native_name_lang = <!-- Use ISO 639-1 code, e.g. "fr" for French. For multiple names in different languages, use {{lang|[code]|[name]}}. --> |
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| former_name = |
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| type = |
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| industry = Perfume |
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| founded = {{start date|1799}} in [[London]], [[England]] |
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| founder = James Atkinson |
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| hq_location = |
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| hq_location_city = Burlington Gardens, London |
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| hq_location_country = England |
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| area_served = <!-- or: | areas_served = --> |
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| key_people = Enrico Ceccato, CEO |
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| products = Fragrances, toiletries and cosmetics |
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| brands = |
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| services = |
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| owner = Perfume Holding of Italy |
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| website = {{URL|http://www.atkinsons1799.com/}} |
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}} |
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{{EngvarB|date=June 2014}} |
{{EngvarB|date=June 2014}} |
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{{Use dmy dates|date=June 2014}} |
{{Use dmy dates|date=June 2014}} |
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[[File:Trade mark of Atkinson and Co.jpg|thumb|right|Trade mark of Atkinson and Co., c. 1830]] |
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[[File:Burlington Gardens 1 (5820512459).jpg|thumb|right|The [[Atkinsons Building, London|Atkinsons Building]]]] |
[[File:Burlington Gardens 1 (5820512459).jpg|thumb|right|The [[Atkinsons Building, London|Atkinsons Building]]]] |
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'''Atkinsons of London''' is a British perfume house founded in [[London]] in 1799. The brand was relaunched in September 2013 after a long period off the market. |
'''Atkinsons of London''' is a British perfume house founded in [[London]] in 1799. The brand was relaunched in September 2013 after a long dormant period off the market. |
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==History== |
==History== |
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The brand was founded by James Atkinson, who was later joined by his brother Edward Atkinson.<ref>{{cite book |url=https://books.google.com/books?id=UYrDPqLVD-kC&pg=PA19 |title=New Perfume Handbook |page=19 |first=Nigel |last=Groom |year=1997 |publisher=Springer |isbn=9780751404036}}</ref> James Atkinson traveled to London from [[Cumberland]] in the far north of England, with detailed recipes of toiletries and fragrances that he had concocted, along with [[bear's grease]] balm and a real bear.<ref name=Perfumesociety>{{cite web|title=Atkinsons |url=http://perfumesociety.org/discover-perfume/perfume-houses/atkinsons/ |website=Perfumesociety.org |access-date=18 June 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140922062727/http://perfumesociety.org/discover-perfume/perfume-houses/atkinsons/ |archive-date=22 September 2014 |df=dmy }}</ref> |
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They created fragrances, toiletries and cosmetics at their factory at the Eonia Works, Southwark Park Road, [[Rotherhithe]], London.<ref name=Grace>{{cite web|title=James and Edward Atkinson|url=http://www.gracesguide.co.uk/James_and_Edward_Atkinson|website=Grace's Guide| |
They created fragrances, toiletries and cosmetics at their factory at the Eonia Works, Southwark Park Road, [[Rotherhithe]], London.<ref name=Grace>{{cite web|title=James and Edward Atkinson|url=http://www.gracesguide.co.uk/James_and_Edward_Atkinson|website=Grace's Guide|access-date=11 June 2014}}</ref> At first Atkinson's most successful product was a hair [[pomade]] made with bear grease. In 1832, James Atkinson was appointed Perfumer to the [[Court of St. James]].<ref>James Sherwood, "[http://james-sherwood.com/diary/2013/06/follow-the-bear-june-2013/ Follow the Bear]", ''[http://james-sherwood.com/ Letters from Bloomsbury Square website]'', accessed 12 June 2014.</ref> |
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Professor John Strachan in ''Advertising and Satirical Culture in the Romantic Period'' notes that James Atkinson was best known for his bear's grease product, which remained in production until after the First World War.<ref name=Strachan>{{cite book|last1=Strachan|first1=John|title=Advertising and Satirical Culture in the Romantic Period|date=2007|publisher=[[Cambridge University Press]] |location=Cambridge |isbn=978-0521293068|page=213|edition=1|url= |
Professor John Strachan in ''Advertising and Satirical Culture in the Romantic Period'' notes that James Atkinson was best known for his bear's grease product, which remained in production until after the First World War.<ref name=Strachan>{{cite book|last1=Strachan|first1=John|title=Advertising and Satirical Culture in the Romantic Period|date=2007|publisher=[[Cambridge University Press]] |location=Cambridge |isbn=978-0521293068|page=213|edition=1|url=https://books.google.com/books?id=BVIE-kRvcFwC&pg=PA213}}</ref> Atkinsons' logo was a chained bear and this was heavily featured in their advertising. Bear's grease was supposed to facilitate the regrowth of hair for bald men, a claim made by Atkinsons and others.<ref name=Strachan/><ref>{{cite book|url=https://books.google.com/books?id=BVIE-kRvcFwC&pg=PA107 |first=John |last=Strachan |title=Advertising and Satirical Culture in the Romantic Period |publisher=Cambridge University Press|year=2007 |page=107 |isbn=9781139468848 |edition=1}}</ref> |
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==Notable customers== |
==Notable customers== |
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As well as [[George IV of the United Kingdom|King George IV]], who gave the firm his [[Royal Warrant]], notable customers included the [[Arthur Wellesley, 1st Duke of Wellington|Duke of Wellington]], [[Horatio Nelson, 1st Viscount Nelson|Admiral Lord Nelson]], [[Beau Brummell]], [[Sarah Bernhardt]], [[Emma, Lady Hamilton]], the Tsar of Russia and the King of Italy.<ref name=Perfumesociety/> |
As well as [[George IV of the United Kingdom|King George IV]], who gave the firm his [[Royal Warrant of Appointment (United Kingdom)|Royal Warrant]], notable customers included the [[Arthur Wellesley, 1st Duke of Wellington|Duke of Wellington]], [[Horatio Nelson, 1st Viscount Nelson|Admiral Lord Nelson]], [[Beau Brummell]], [[Sarah Bernhardt]], [[Emma, Lady Hamilton]], the Tsar of Russia and the King of Italy.<ref name=Perfumesociety/> |
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==Atkinsons Building, London== |
==Atkinsons Building, London== |
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In 1926, the architect [[Vincent Harris]] built the [[Atkinsons Building, London|Atkinsons Building]], at 2–4 [[Burlington Gardens]], London, now a Grade II [[listed building]]<ref> |
In 1926, the architect [[Vincent Harris]] built the [[Atkinsons Building, London|Atkinsons Building]], at 2–4 [[Burlington Gardens]], London, now a Grade II [[listed building]]<ref>{{NHLE|num=1266364 |desc=|year= 2014|accessdate=11 June 2014}}</ref> on the corner with [[Old Bond Street]] and Burlington Gardens. It was built in the [[Gothic Revival architecture|Gothic Revival]] style and includes [[Arts and Crafts movement|Arts and Crafts]] detailing.<ref name=Allinson>{{cite book|author=Allinson, Kenneth.|title=Architects and Architecture of London|url=https://books.google.com/books?id=7eZ8lWiARzUC&pg=PA294|date=2008|publisher=Oxford: [[Elsevier]]|isbn=9780750683371|pages=294}}</ref> A spire features a [[carillon]] of 23 bells cast by [[Gillett & Johnston]].<ref>{{Cite web |title=Atkinson Carillon, Old Bond Street |url=https://carillonsbi.org/old-bond-street/ |access-date=6 May 2023 |website=Carillon Society of Britain and Ireland}}</ref> The Atkinsons Building is now occupied by a [[Salvatore Ferragamo S.p.A.|Salvatore Ferragamo]] women's fashion store.<ref name=Manchesterhistory>{{cite web|title=Atkinson's Perfume Shop (Former), Old Bond Street, London|url=http://manchesterhistory.net/architecture/1920/atkinsons.html|website=Manchesterhistory.net|access-date=11 June 2014}}</ref> |
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==Relaunch== |
==Relaunch== |
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After a period of |
After a period of disuse, the brand is now owned by the Italian-based company Perfume Holding, and was relaunched in September 2013.<ref name=Perfumesociety/> The brand had been sold several times in the early 2000s, before being bought by Perfume Holding from [[Procter & Gamble]] in 2008.<ref name=CB>{{cite news|title=Enrico Ceccato, CEO of Perfume Holding, talks about the relaunch of UK heritage brand Atkinsons|url=http://www.cosmeticsbusiness.com/news/article_page/Enrico_Ceccato_CEO_of_Perfume_Holding_talks_about_the_relaunch_of_UK_heritage_brand_Atkinsons/90651|access-date=18 June 2014|work=Cosmeticsbusiness.com|date=7 August 2013}}</ref> |
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==References== |
==References== |
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{{Reflist}} |
{{Reflist}} |
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==External links== |
==External links== |
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* |
*{{Official website}} |
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{{commons category|Atkinsons Building, London}} |
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{{Coord|51.5095|-0.1412|display=title}} |
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{{Authority control}} |
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[[Category:Perfume houses]] |
[[Category:Perfume houses]] |
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[[Category: |
[[Category:British companies established in 1799]] |
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[[Category:British brands]] |
[[Category:British brands]] |
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[[Category:1799 establishments in England]] |
[[Category:1799 establishments in England]] |
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{{Coord missing|London}} |
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Latest revision as of 08:26, 31 December 2024
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| Industry | Perfume |
|---|---|
| Founded | 1799 in London, England |
| Founder | James Atkinson |
| Headquarters | Burlington Gardens, London , England |
Key people | Enrico Ceccato, CEO |
| Products | Fragrances, toiletries and cosmetics |
| Owner | Perfume Holding of Italy |
| Website | www |
.jpg)
Atkinsons of London is a British perfume house founded in London in 1799. The brand was relaunched in September 2013 after a long dormant period off the market.
History
[edit]The brand was founded by James Atkinson, who was later joined by his brother Edward Atkinson.[1] James Atkinson traveled to London from Cumberland in the far north of England, with detailed recipes of toiletries and fragrances that he had concocted, along with bear's grease balm and a real bear.[2]
They created fragrances, toiletries and cosmetics at their factory at the Eonia Works, Southwark Park Road, Rotherhithe, London.[3] At first Atkinson's most successful product was a hair pomade made with bear grease. In 1832, James Atkinson was appointed Perfumer to the Court of St. James.[4]
Professor John Strachan in Advertising and Satirical Culture in the Romantic Period notes that James Atkinson was best known for his bear's grease product, which remained in production until after the First World War.[5] Atkinsons' logo was a chained bear and this was heavily featured in their advertising. Bear's grease was supposed to facilitate the regrowth of hair for bald men, a claim made by Atkinsons and others.[5][6]
Notable customers
[edit]As well as King George IV, who gave the firm his Royal Warrant, notable customers included the Duke of Wellington, Admiral Lord Nelson, Beau Brummell, Sarah Bernhardt, Emma, Lady Hamilton, the Tsar of Russia and the King of Italy.[2]
Atkinsons Building, London
[edit]In 1926, the architect Vincent Harris built the Atkinsons Building, at 2–4 Burlington Gardens, London, now a Grade II listed building[7] on the corner with Old Bond Street and Burlington Gardens. It was built in the Gothic Revival style and includes Arts and Crafts detailing.[8] A spire features a carillon of 23 bells cast by Gillett & Johnston.[9] The Atkinsons Building is now occupied by a Salvatore Ferragamo women's fashion store.[10]
Relaunch
[edit]After a period of disuse, the brand is now owned by the Italian-based company Perfume Holding, and was relaunched in September 2013.[2] The brand had been sold several times in the early 2000s, before being bought by Perfume Holding from Procter & Gamble in 2008.[11]
References
[edit]- ^ Groom, Nigel (1997). New Perfume Handbook. Springer. p. 19. ISBN 9780751404036.
- ^ a b c "Atkinsons". Perfumesociety.org. Archived from the original on 22 September 2014. Retrieved 18 June 2014.
- ^ "James and Edward Atkinson". Grace's Guide. Retrieved 11 June 2014.
- ^ James Sherwood, "Follow the Bear", Letters from Bloomsbury Square website, accessed 12 June 2014.
- ^ a b Strachan, John (2007). Advertising and Satirical Culture in the Romantic Period (1 ed.). Cambridge: Cambridge University Press. p. 213. ISBN 978-0521293068.
- ^ Strachan, John (2007). Advertising and Satirical Culture in the Romantic Period (1 ed.). Cambridge University Press. p. 107. ISBN 9781139468848.
- ^ Historic England (2014). "Details from listed building database (1266364)". National Heritage List for England. Retrieved 11 June 2014.
- ^ Allinson, Kenneth. (2008). Architects and Architecture of London. Oxford: Elsevier. p. 294. ISBN 9780750683371.
- ^ "Atkinson Carillon, Old Bond Street". Carillon Society of Britain and Ireland. Retrieved 6 May 2023.
- ^ "Atkinson's Perfume Shop (Former), Old Bond Street, London". Manchesterhistory.net. Retrieved 11 June 2014.
- ^ "Enrico Ceccato, CEO of Perfume Holding, talks about the relaunch of UK heritage brand Atkinsons". Cosmeticsbusiness.com. 7 August 2013. Retrieved 18 June 2014.
