Pirelli: Difference between revisions

Pirelli & C. S.p.A.
	Headquarters in Milan, Italy
Company type	Public
Traded as	BIT: PIRC; FTSE MIB
ISIN	IT0005278236
Industry	Automotive
Founded	28 January 1872; 152 years ago; Milan, Italy
Founder	Giovanni Battista Pirelli
Headquarters	Milan, Italy 45°31′10″N 9°12′40″E / 45.5195317°N 9.2111299°E
Area served	Worldwide
Key people	Li Fanrong (Chairman); Marco Tronchetti Provera (Executive Vice Chairman and CEO);
Products	Tyres for cars, motorcycles, and bicycles
Revenue	€6,615.7 million (2022)
Operating income	€595.6 million (2022)
Net income	€435.9 million (2022)
Total assets	€13.897 billion (2022)
Total equity	€5.454 billion (2022)
Owners	Marco Polo International Italy S.r.l. (ChemChina) (37.01%) (China); Investitori istituzionali italiani (27.32%) (Italy); Camfin S.p.A. (Marco Tronchetti Provera) (14.1%) (Italy); Silk Road Fund (9.02%) (China); Tacticum Investment S.A. (5.64%); LongMarch (3.68%) (China); ;
Number of employees	31,301 (2022)
Subsidiaries	Pirelli Tyre S.p.A.
Website	pirelli.com/global/en-ww/homepage
	Footnotes / references;

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Pirelli & C. S.p.A. is an Italian multinational tyre manufacturer based in the city of Milan, Italy. The company, which has been listed on the Borsa Italiana since 1922,^[3] is the 7th-largest tyre manufacturer,^[4] and is focused on the consumer production of tyres for cars, motorcycles and bicycles. It is present in Europe, the Asia-Pacific, Latin America, North America, and the post-Soviet states, operating commercially in over 160 countries. It has 19 manufacturing sites,^[5] across 13 countries, and a network of around 14,600 distributors and retailers.^[6] In 2015, China National Chemical Corp. Ltd. (ChemChina) took controlling interest of Pirelli; with the Chinese state-owned company agreeing to maintain the tyre company's ownership structure until 2023.

Pirelli has been sponsoring sport competitions since 1907 and is the exclusive tyre partner and supplier for the Grand-Am Rolex Sports Car Series for 2008–2010, FIA Formula One World Championship for 2011–present and for the FIM World Superbike Championship.^[7] Pirelli's headquarters are located in Milan's Bicocca district. Pirelli is now solely a tyre manufacturing company. In the past, it had been involved in fashion and operated in renewable energy and sustainable mobility.

On 4 October 2017, Pirelli returned to the Milan Stock Exchange^[8] after focusing its business on pure consumer products (tyres for car, motorcycles, and bicycles) and related services, and separating the business of industrial tyre.^[9] Pirelli's eponymous calendar has been published since 1964, and has featured the contributions of many famous photographers over the years such as Helmut Newton, Steve McCurry, Peter Lindbergh, Richard Avedon, Bruce Weber, Herb Rits, and Annie Leibovitz. The company's US-based headquarters are located in Rome, Georgia.

History

Founded in Milan in 1872 by Giovanni Battista Pirelli (1848–1932), the company initially specialised in rubber and derivative processes and also made scuba diving rebreathers and dry suits used by Italian frogmen during World War II.^[10]^[11]^[12] Thereafter, Pirelli's activities were primarily focused on the production of tyre and cables (for energy and telecommunications). In 2005, Pirelli sold its cable division to Goldman Sachs, which changed the new group's name to Prysmian. In the 1950s, Alberto Pirelli commissioned the building of a skyscraper, Pirelli Tower, in the same Milanese area that housed the very first Pirelli factory during the 19th century.^[13]

In 1974, Pirelli invented the "wide radial tyre", upon a request from the Lancia rally racing team for a tyre strong enough to withstand the power of the new Lancia Stratos. At that time, racing tyres were either slick tyres made with the cross ply technique (very wide tyres with a reduced sidewall height), or radial tyres, which were too narrow to withstand the Stratos' power and did not provide enough grip. Both were unusable for the Lancia Stratos, as the radials were destroyed within 10 km, and the slicks too stiff. Lancia asked Pirelli for a solution, and in 1975 Pirelli created a wide tyre with a reduced sidewall height like a slick but with a radial structure. Subsequently, Porsche started using the same tyres with the Porsche 911 Turbo. In 1988, Pirelli acquired the Armstrong Rubber Company, which was headquartered in New Haven, Connecticut, US for $190 million.^[14]

In 2000, Pirelli sold its terrestrial fibre optic cables business to Cisco and its optical components operations to Corning, for 5 billion euro.^[15] It invested, through Olimpia, part of the resulting liquidity to become a majority shareholder in Telecom Italia in 2001,^[16] maintaining this position until 2007.^[17] In 2002 the company started a range of Pirelli-branded clothing, watches and eyewear.^[18] In 2005, Pirelli sold its Cables, Energy Systems and Telecommunications assets to Goldman Sachs^[19] and the newly formed company was named Prysmian. In the same year, 2005, Pirelli opened its first tyre production plant in Shandong province, China.^[20] This was the beginning of the group's production complex in the country. In 2006, Pirelli chose Slatina for its first tyre production plant in Romania, expanding the facility in 2011.^[21]

In 2010, Pirelli completed its conversion to a pure tyre company by selling Pirelli Broadband Solutions^[22] and spinning off the real estate assets of Pirelli Re.^[23] Fondazione Pirelli was established in the same year to safeguard and celebrate the company's past and to promote business culture as an integral part of Italy's national cultural assets. In March 2015, it was announced that Pirelli shareholders had accepted a €7.1 billion bid from ChemChina, together with Camfin and LTI, for the company.^[24] The transaction was completed and the company was delisted in November 2015.^[25] In May 2017, it was announced that Pirelli returns to the world of cycling with a new road cycling tyre range, P ZERO Velo.^[26] In September 2017, the company announced its intentions to sell up to 40 per cent of its equity capital in an initial public offering as it plans to return to the Milan stock exchange in October.^[27] In March 2019 Pirelli announced a new range of mountain biking tyres, called Scorpion. In 2021, Pirelli introduced 18-inch tyres for the new aerodynamic and technical changes for 2022 in Formula One.^[28] As of May 2024, Pirelli has a market capitalisation of $6.69 billion. On May 29, 2024 Silk Road Fund began the total sale of its shareholding.^[29] On May 30, 2024, the share price fell as a result of the sale of the entire stake of Silk Road Fund. While Tronchetti Provera's Camfin strengthened its shareholding together with other Italian investors.^[30]

Business areas

Pirelli is focused on the consumer business, producing tyres for cars, motorcycles, and bicycles.

Car products range

P ZERO: Tyres for ultra-high performance cars. P ZERO branding is used for dry weather Formula One tyres, along with other racing tyres.
Cinturato: Tyres for high-end cars. Cinturato branding is used for wet-weather Formula One tyres.
Sottozero: Winter tyres for high-end cars. Sottozero branding is used for WRC tyres.
Carrier: Tyres for vans.
Ice: Tyres designed for extremely low temperatures.
Scorpion: Tyres for SUV and cross-over.

Moto products range

Diablo: Road and track tyres.
Angel: Street and commuting tyres.
Scorpion: Road and off-road tyres.

Velo products range

P ZERO Velo: Road racing.
Cycl-e: Urban and electric.
Scorpion: Mountain bike.
Cinturato: Gravel.

Corporate affairs

Major shareholders

Pirelli shareholders as of December 2022:^[2]

Shareholder	Stake %
Marco Polo International Italy (an intermediate holding company for Sinochem)	37.015%
Camfin S.P.A	14.096%
Silk Road Fund	9.021%
Brembo	5.58%
Tacticum Investments S.A	4.271%
Longmarch Holding S.à.r.l	3.680%
Next Investment SRL	0.420%

Board of directors

The list of Pirelli Board of Directors:^[2]

Position	Name
Chairman	Li Fanrong
Executive Vice Chairman and CEO	Marco Tronchetti Provera
Deputy-CEO	Giorgio Luca Bruno
Director	Yang Shihao
Director	Wang Feng
Independent Director	Paola Boromei
Independent Director	Domenico De Sole
Independent Director	Roberto Diacetti
Independent Director	Fan Xiaohua
Independent Director	Giovanni Lo Storto
Independent Director	Marisa Pappalardo
Independent Director	Tao Haisu
Director	Giovanni Tronchetti Provera
Independent Director	Wei Yintao
Director	Zhang Haitao

Marketing

The Pirelli Calendar is published annually, featuring actresses and fashion models. The calendar also features the work of fashion photographers, including Richard Avedon, Peter Lindbergh, Annie Leibovitz, and Patrick Demarchelier. The Pirelli Internetional Award is given annually for the best international multimedia involving the communication of science and technology conducted entirely on the Internet. "Power is nothing without control" was the well-known slogan of Pirelli Tyre Company, and was featured in numerous television and print advertisements.^[31] Pirelli is the long-serving main sponsor of Italian football club Inter Milan, having sponsored the Italian team since the 1995–96 season.^[32]

Sponsorship

Football

Pirelli has a history of sponsoring football teams. Pirelli is well known for its long-term primary sponsorship of the Italian football club Inter Milan between 1995 and 2021. Pirelli previously appeared as a sponsor on the shirts of the Maltese football club Valletta for a short time. In reference to Brazil striker Ronaldo’s usual goal celebration of both arms outstretched, Pirelli ran a 1998 commercial in which he replaced the figure of Christ from the Christ the Redeemer statue that towers over his home city of Rio de Janeiro while in an Inter Milan strip.^[33] It was controversial with the Catholic Church.^[34]

Pirelli's sponsorship of football teams is not limited to Europe, South America is a key market and as a result, successful clubs have also been sponsored by the tyre company. The Brazilian team Palmeiras, Uruguayan team Peñarol and Argentinian side Vélez Sársfield all had Pirelli as a shirt sponsor. When English football club Burton Albion Football Club built their new stadium in 2005, Pirelli became the title sponsor of the new ground. This was because the new stadium, named Pirelli Stadium lies next to the Pirelli factory in Burton-upon-Trent, Staffordshire, England. In 2009, Pirelli became the title sponsor of the Chinese Super League (CSL), China's top-tier football league. In 2012, the company became a major sponsor of the Russian Cup.

Motorsport

Pirelli is the event title sponsor of the Spanish and Hungarian Grands Prix and sponsored the 2018 French Grand Prix. The company was the title sponsor of the Pirelli World Challenge from 2011 to 2018. Pirelli supported rally with their FIA Pirelli Star Driver program as an initiative to support young rally drivers.^[35] It was the sole supplier in the top tier of World Rally Championship in 2008–2010, and is now a co-supplier with Michelin. Since its first involvement in WRC in 1973, the manufacturer won 181 events, and produced 25 WRC Driver Champions including Colin McRae (1995), Petter Solberg (2003), Sebastien Loeb (2008–2010).^[36] Pirelli would again become the sole tyre supplier in all three tiers in 2021.^[36] Pirelli has also been a sponsor of rally and the late gymkhana driver Ken Block's Hoonigan Racing Division since 2010.

America's Cup

Pirelli was sponsor of Emirates Team New Zealand in the 35th America's Cup (2017).^[37]

Winter Sports

Pirelli sponsored Alpine World Ski Championship and Ice Hockey World Championship IIHF from 2017 to 2021.^[38] The company is also sponsor of the Italian Ski Team and of the Swiss Ski Team.^[39]

Baseball

Pirelli also was a sponsor of the Los Angeles Dodgers of Major League Baseball from 2014 to 2020.^[40]^[41]

Motorsport

Pirelli was the official tyre partner and supplier of the World Rally Championship from 2008 to 2010 until the company withdrew to focus on its Formula One commitments. Pirelli returned to the championship in 2014, albeit only partnering tyres for a few private teams as Michelin was the major tyre partner and supplier. Pirelli stepped up their involvement in the championship when they signed a deal to supply tyres to all Junior WRC participants, with its champions receiving a Ford Fiesta R5 with free tyres, fuel and free rally registration package for the next season's World Rally Championship-2.^[42] Pirelli subsequently returned full time to the WRC since 2021 season.^[43] Pirelli was also partnered Grand-Am Rolex Sports Car Series from 2008 until 2010 before being replaced by Continental AG in 2011. The company has been the official supplier of the GT World Challenge America since 2011 and the GT World Challenge Europe Endurance Cup since 2013.

Formula One

Pirelli has been the sole tyre supplier in Formula One since 2011 following Bridgestone's decision to withdraw from the role at the end of 2010.^[44] Pirelli previously competed in Formula One from 1950–1958, 1981–1986 and 1989–1991. Pirelli also supplies tyres for the FIA Formula 2 Championship (formerly GP2 Series), FIA Formula 3 Championship (formerly GP3 Series) and F1 Academy, that form the feeder series to Formula One.^[45] Pirelli's deal is due to end after the 2027 Formula One World Championship.^[46]

The Italian tyre manufacturer introduced a colour coding system to help identify the tyre compounds used by drivers during races. Each compound has its own colour, which appears on the sidewalls of the tyre. Since the 2019 season, Pirelli has used three colours to identify its dry-weather P Zero tyres: white for hard, yellow for medium, and red for soft. As well as the dry-weather slick tyres, there are two wet-weather grooved tyres: green for the intermediate and blue for the full wet. These tyres are branded Cinturato, a name that dates back to the 1950s. At the start of Pirelli's Formula One tenure in 2011, the company was given the technically challenging task of designing tyres that degraded rapidly in order to promote more pit stops and overtaking,^[47] with the aim of making the races more exciting and entertaining. However, the brief from the sport's organisers has changed over the years, as the cars themselves evolved with the introduction of the turbo hybrid era in 2014.

Pirelli has faced controversy on a number of occasions in Formula One, especially during the 2013 British Grand Prix, which featured multiple tyre failures. Pirelli subsequently changed the construction of the tyres to prevent further incidents, switching to Kevlar belts.^[48] At the 2015 Belgian Grand Prix, a tyre on Sebastian Vettel's Ferrari suffered from a blowout at 320 km/h (200 mph). Immediately after the race Pirelli claimed that excessive wear caused the blowout but following a more detailed analysis, the company said that in fact, a cut had caused the tyre failure.^[49] A number of major changes to the Formula One tyres were introduced for the 2017 season. The most obvious visual difference was an increase of width by 25%, both front and rear, increasing from 245-mm to 305-mm at the front and 325-mm to 405-mm at the rear. The actual rim size remained unchanged from the traditional 13 inches. The faster cornering speeds as a result of this change imposed significantly increased loads on the tyres. Pirelli was consequently asked to produce tyres with less degradation that were more resistant to overheating, for the fastest cars in Formula One history.^[50]

A far-reaching alteration to the Formula One technical regulations for 2022, covering every aspect of the car, prompted another significant change to the tyres. With an imminent move to 18-inch rims after more than 50 years of the 13-inch size,^[51] Pirelli's 2022 tyres maintain the same tread width as before, but diameter has increased from 660 millimetres to 720 millimetres. The sidewall height is also reduced to give the tyres a more modern low-profile look.

Superbike World Championship

Pirelli is the only allowed tyre brand in the FIM Superbike World Championship since 2007 (along with its support classes, such as the Supersport World Championship). Pirelli has also been awarded the contract for the control tyre supply in the British Superbike Championship from 2008 until at least 2010.^[52]

Grand Prix motorcycle racing

Pirelli officially replaces Dunlop as the sole tire supplier for Moto3 and Moto2 starting in 2024. This was announced by Dorna Sports via the official MotoGP website. The Pirelli and Dorna contract has a duration of three seasons.

Speedboats

Pirelli has partnered with Italian Boat Manufacture Sacs Tecnorib Spa to create the Pirelli Rigid inflatable Boat. They have models ranging from 30 to 50 feet, including small tenders (X and J Models).^[53]

Their most recent and popular collaboration has been with German Luxury Car Tuner Mansory. The new collaboration has been showcased to the public at the 2024 Cannes Boat Show and 2024 Genoa Boat Show.

Overseas investment

In April 2012, Pirelli & C. SpA signed a joint venture agreement with Indonesian counterpart PT Astra Autoparts a subsidiary of PT Astra International for the construction of a motorcycle tyre plant with a total investment of $120 million. 60 per cent of shares will be held by Pirelli. Pirelli hoped to strengthen its presence in the largest motorcycle market in the world, Southeast Asia which has 250 million motorcycles.^[54]

Audio system

In July 2018, Pirelli launched a Formula One wheel-shaped Bluetooth speaker, P Zero Sound.^[55] The Bluetooth speaker measures 330-millimetre (12.9 in) in diameter, weighs 9.5 kg (21 pounds) and has a 100-watt amplifier, a 100-millimetre (3.9 in) mid-woofer, a 25-millimetre (0.98 in) tweeter and also offers Bluetooth 4.0 with AptX for wireless connectivity. IXOOST^[56] is the manufacturer of P Zero Sound speaker, which majorly manufactures Motorsports-themed audio systems. The wheel-shaped speaker costs €2400, which is equivalent to about $2,800.

Notes

References

^ "Pirelli & C". borsaitaliana.it. borsaitaliana.it. Archived from the original on 6 December 2021. Retrieved 18 June 2023.
^ ^a ^b ^c "Annual Reports 2022". Pirelli. 12 April 2023. Archived from the original on 14 May 2023. Retrieved 14 May 2023.
^ "Pirelli Company Profile" (PDF). Borsa Italiana. Archived from the original (PDF) on 1 March 2014. Retrieved 21 February 2013.
^ "Largest Tire Manufacturers in the World". Car logos. 30 April 2020. Archived from the original on 25 June 2020. Retrieved 22 June 2020.
^ "Pirelli – About us". Archived from the original on 26 June 2017. Retrieved 29 June 2017.
^ "Pirelli Company Presentation" (PDF). Pirelli. Archived (PDF) from the original on 18 May 2018. Retrieved 18 May 2018.
^ "Pirelli supply wsbk tyres". Yahoo sport. Archived from the original on 29 October 2013. Retrieved 21 February 2013.
^ Anzolin, Elisa. "Share price fall deflates Pirelli's market comeback". U.K. Archived from the original on 27 February 2018. Retrieved 26 February 2018.
^ "Pirelli separates from industrial tires unit to become "pure consumer tire company" – European Rubber Journal". European Rubber Journal. 4 April 2017. Archived from the original on 27 February 2018. Retrieved 26 February 2018.
^ Coates, J. K.; Kincaid, T. C.; Lanphier, E. H. (28 January 1952). Evaluation of the Pirelli Underwater Oxygen Breathing Equipment for Use in the Naval Service (Technical report). Vol. NEDU-RR-2-52. Navy Experimental Diving Unit Technical Report. Retrieved 14 October 2023.
^ Butler, F. K. Jr. (2004). "Closed-circuit oxygen diving in the U.S. Navy". Undersea & Hyperbaric Medical Society Journal. 31 (1): 9. PMID 15233156.
^ Bech, Jan-Willem. "Pirelli diving suit". www.therebreathersite.nl. Retrieved 13 October 2024.
^ Terranova, Antonino (2003). Manferto De Fabianis, Valeria (ed.). Skyscrapers (in English and Italian). Vercelli: White Star. ISBN 88-8095-230-7.
^ "Armstrong Finds a Niche in the Tire Market". Connecticut Humanities. 7 September 2013. Archived from the original on 23 July 2015. Retrieved 22 July 2015.
^ "Cisco taps Pirelli for optical technology". CNET. Archived from the original on 29 July 2017. Retrieved 31 May 2017.
^ Hepher, Tim (30 July 2001). "Pirelli seizes Telecom Italia". The Guardian. ISSN 0261-3077. Archived from the original on 29 July 2017. Retrieved 31 May 2017.
^ "Tronchetti/Telecom Italia". Financial Times. 14 March 2007. ISSN 0307-1766. Retrieved 31 May 2017.^{[permanent dead link‍]}
^ "Industrial Product Design - PIRELLI PZero: Industrial Design Project For Clothing". Archived from the original on 10 March 2014. Retrieved 5 March 2014.
^ "Goldman Sachs buys Pirelli Cables for €1.3bn". www.penews.com. Archived from the original on 5 August 2017. Retrieved 31 May 2017.
^ "Pirelli Opens First Tyre Plant In China". Tyrepress. 12 October 2005. Archived from the original on 29 July 2017. Retrieved 31 May 2017.
^ "Pirelli to turn Slatina tyre factory in Romania into company's biggest plant with EUR 160 mln". Romania Insider. Archived from the original on 24 January 2021. Retrieved 18 June 2019.
^ Rebaudo, Stefano; Tutt, Nigel; Holmes, David. "Pirelli to sell broadband ops by end-Oct-source". Reuters UK. Archived from the original on 29 July 2017. Retrieved 31 May 2017.
^ Tutt, Nigel; Shankar, Sitaraman. "DEALTALK-Pirelli seen reviving tyre, real estate split". Reuters UK. Archived from the original on 29 July 2017. Retrieved 31 May 2017.
^ "ChemChina makes €7.1bn bid for Pirelli". The Guardian. Reuters. 23 March 2015. Archived from the original on 25 March 2015. Retrieved 23 March 2015.
^ "PIRELLI Shares – Information for Shareholders". Pirelli. November 2015. Archived from the original on 8 December 2015. Retrieved 6 December 2015.
^ "Pirelli returns to cycling with new road tyres". Cyclist. Archived from the original on 16 June 2017. Retrieved 31 May 2017.
^ "Tyremaker Pirelli to sell 40 percent stake in Milan market comeback". Reuters. 4 September 2017. Archived from the original on 11 September 2022. Retrieved 7 September 2017.
^ "New era in Formula 1: Pirelli introduced 18-inch tires for 2022 cars". Sport-Journal.com. 16 August 2021. Archived from the original on 16 August 2021. Retrieved 16 August 2021.
^ "Pirelli: Silk Road avvia cessione 9% capitale, prezzo a sconto 8% su Borsa". ilsole24ore.com. ilsole24ore.com. 29 May 2024. Retrieved 29 May 2024.
^ "Camfin alza la difesa in Pirelli, ma i cinesi interpellano la Consob. Che cosa accade". milanofinanza.it. milanofinanza.it. 30 May 2024. Retrieved 30 May 2024.
^ "Power is nothing without control celebrates 25 years | Pirelli". www.pirelli.com. 15 May 2019. Archived from the original on 15 May 2019. Retrieved 16 March 2020.
^ "Inter and Pirelli extend historic partnership". inter.it. 14 March 2016. Archived from the original on 13 May 2018. Retrieved 12 May 2018.
^ Colin, Gianluigi (21 June 2017). "Pirelli e le metamorfosi della pubblicità". Corriere Della Sera (in Italian). Archived from the original on 19 September 2018. Retrieved 19 September 2018.
^ Squires, Nick (9 June 2014). "World Cup 2014: Brazil furious over Christ the Redeemer statue in Rio de Janeiro in Italian football colours". Telegraph. Archived from the original on 6 September 2019. Retrieved 20 October 2020.
^ Evans, David. "FIA plans major revamp of World Rally Championship ladder by 2019". Autosport. Archived from the original on 15 May 2019. Retrieved 10 June 2019.
^ ^a ^b "WRC History: PIRELLI in the WRC". Archived from the original on 14 April 2023. Retrieved 8 October 2020 – via www.youtube.com.
^ "Pirelli boards Team New Zealand". Archived from the original on 22 May 2017. Retrieved 31 May 2017.
^ "Pirelli and Infront seal five year sponsorship agreement across flagship winter sports events – FIS-SKI". FIS-SKI. Archived from the original on 30 October 2017. Retrieved 31 May 2017.
^ "Pirelli sponsors Alpine World Ski Championship and ice hockey from 2017 to 2021". business.pirelli.com. Archived from the original on 14 June 2017. Retrieved 31 May 2017.
^ "Take me out to the Ballgame". Pirelli & C. S.p.A. Archived from the original on 13 July 2022. Retrieved 13 July 2022.
^ "Pirelli Extends Relationship With Los Angeles Dodgers As Team Partner". AftermarketNews. Babcox Media. 26 June 2017. Archived from the original on 12 August 2022. Retrieved 13 July 2022.
^ "Pirelli to return to World Rally Championship from 2018". racingspot.pirelli.com. Archived from the original on 30 September 2019. Retrieved 30 May 2022.
^ "Pirelli wins WRC tyre tender". WRC – World Rally Championship. Archived from the original on 30 May 2022. Retrieved 30 May 2022.
^ "Bridgestone Corporation | News Release". 4 November 2009. Archived from the original on 4 November 2009. Retrieved 16 November 2021.
^ Formula 1 (18 November 2022). "Formula 1 announces F1 Academy, a new all-female driver series for 2023". Formula 1. Archived from the original on 1 February 2023. Retrieved 8 February 2023.{{cite web}}: CS1 maint: numeric names: authors list (link)
^ Jogia, Saajan (8 October 2023). "F1 News: Pirelli's New Contract With Formula One To Be Its Last One". F1 Briefings: Formula 1 News, Rumors, Standings and More. Retrieved 10 October 2023.
^ "F1 2011: What's new on the grand prix grid this season". The Guardian. 25 March 2011. Archived from the original on 16 November 2021. Retrieved 16 November 2021.
^ "Kevlar belt tyres for Germany, new tyres for Hungary · F1 Fanatic". 24 September 2017. Archived from the original on 24 September 2017. Retrieved 16 November 2021.
^ "Pirelli reveals F1 tyre investigation findings from Belgian GP". www.autosport.com. Archived from the original on 16 November 2021. Retrieved 16 November 2021.
^ "F1 to scrap high degradation tyres in 2017 – Pirelli · RaceFans". RaceFans. 15 July 2016. Archived from the original on 16 November 2021. Retrieved 16 November 2021.
^ "Pirelli's race to develop 18-inch F1 tyres for 2022". Motor Sport Magazine. 6 April 2021. Archived from the original on 16 November 2021. Retrieved 16 November 2021.
^ "British Superbikes 2007". britishsuperbike.com. Archived from the original on 20 March 2008.
^ "Pirelli Speedboats Website". Pirelli Speedboats.
^ "Indonesia welcomes Pirelli, Italian touch for local shoes". 25 April 2012. Archived from the original on 3 May 2012. Retrieved 25 April 2012.
^ Bruce, Chris (25 July 2018). "Pirelli Design Launches Bluetooth Speaker That Looks Like F1 Wheel". Motor1.com. Archived from the original on 25 July 2018. Retrieved 16 March 2020.
^ "IXOOST official site". Archived from the original on 27 July 2018. Retrieved 31 July 2018.

External links

Official website
PirelliTyre.com Archived 20 November 2008 at the Wayback Machine Pirelli Tyres Worldwide
Yahoo! Pirelli & C. S.p.A. Company Profile

[1] "Pirelli & C". borsaitaliana.it. borsaitaliana.it. Archived from the original on 6 December 2021. Retrieved 18 June 2023.

[AR2022-2] "Annual Reports 2022". Pirelli. 12 April 2023. Archived from the original on 14 May 2023. Retrieved 14 May 2023.

[3] "Pirelli Company Profile" (PDF). Borsa Italiana. Archived from the original (PDF) on 1 March 2014. Retrieved 21 February 2013.

[4] "Largest Tire Manufacturers in the World". Car logos. 30 April 2020. Archived from the original on 25 June 2020. Retrieved 22 June 2020.

[5] "Pirelli – About us". Archived from the original on 26 June 2017. Retrieved 29 June 2017.

[6] "Pirelli Company Presentation" (PDF). Pirelli. Archived (PDF) from the original on 18 May 2018. Retrieved 18 May 2018.

[7] "Pirelli supply wsbk tyres". Yahoo sport. Archived from the original on 29 October 2013. Retrieved 21 February 2013.

[8] Anzolin, Elisa. "Share price fall deflates Pirelli's market comeback". U.K. Archived from the original on 27 February 2018. Retrieved 26 February 2018.

[9] "Pirelli separates from industrial tires unit to become "pure consumer tire company" – European Rubber Journal". European Rubber Journal. 4 April 2017. Archived from the original on 27 February 2018. Retrieved 26 February 2018.

[rebreather-10] Coates, J. K.; Kincaid, T. C.; Lanphier, E. H. (28 January 1952). Evaluation of the Pirelli Underwater Oxygen Breathing Equipment for Use in the Naval Service (Technical report). Vol. NEDU-RR-2-52. Navy Experimental Diving Unit Technical Report. Retrieved 14 October 2023.

[11] Butler, F. K. Jr. (2004). "Closed-circuit oxygen diving in the U.S. Navy". Undersea & Hyperbaric Medical Society Journal. 31 (1): 9. PMID 15233156.

[12] Bech, Jan-Willem. "Pirelli diving suit". www.therebreathersite.nl. Retrieved 13 October 2024.

[13] Terranova, Antonino (2003). Manferto De Fabianis, Valeria (ed.). Skyscrapers (in English and Italian). Vercelli: White Star. ISBN 88-8095-230-7.

[14] "Armstrong Finds a Niche in the Tire Market". Connecticut Humanities. 7 September 2013. Archived from the original on 23 July 2015. Retrieved 22 July 2015.

[15] "Cisco taps Pirelli for optical technology". CNET. Archived from the original on 29 July 2017. Retrieved 31 May 2017.

[16] Hepher, Tim (30 July 2001). "Pirelli seizes Telecom Italia". The Guardian. ISSN 0261-3077. Archived from the original on 29 July 2017. Retrieved 31 May 2017.

[17] "Tronchetti/Telecom Italia". Financial Times. 14 March 2007. ISSN 0307-1766. Retrieved 31 May 2017.^{[permanent dead link‍]}

[18] "Industrial Product Design - PIRELLI PZero: Industrial Design Project For Clothing". Archived from the original on 10 March 2014. Retrieved 5 March 2014.

[19] "Goldman Sachs buys Pirelli Cables for €1.3bn". www.penews.com. Archived from the original on 5 August 2017. Retrieved 31 May 2017.

[20] "Pirelli Opens First Tyre Plant In China". Tyrepress. 12 October 2005. Archived from the original on 29 July 2017. Retrieved 31 May 2017.

[21] "Pirelli to turn Slatina tyre factory in Romania into company's biggest plant with EUR 160 mln". Romania Insider. Archived from the original on 24 January 2021. Retrieved 18 June 2019.

[22] Rebaudo, Stefano; Tutt, Nigel; Holmes, David. "Pirelli to sell broadband ops by end-Oct-source". Reuters UK. Archived from the original on 29 July 2017. Retrieved 31 May 2017.

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@@ Line 4: / Line 4: @@
 {{Infobox company
 | name = Pirelli & C. S.p.A.
-| logo = Logo Pirelli.svg
+| logo = Pirelli - logo full (Italy, 1997).svg
 | image = Pirelli headquarters 2020.jpg
 | image_caption = Headquarters in [[Milan]], Italy
 | type = [[Public company|Public]]
-| traded_as = {{BIT|IT0005278236|PIRC}}
+| traded_as = {{BIT|IT0005278236|PIRC}}<br>[[FTSE MIB]]
 | ISIN = {{ISIN|sl=n|pl=y|IT0005278236}}
 | founder = Giovanni Battista Pirelli
@@ Line 14: / Line 14: @@
 | hq_location_country = Italy
 {{Coord|45.5195317|9.2111299|type:landmark_region:IT-25|display=title,inline}}
-| area_served = Worldwide{{Efn|group=infobox|Except Australia and New Zealand.}}
+| area_served = Worldwide
 | key_people = {{ubl|[[Li Fanrong]] ([[Chairman]])|[[Marco Tronchetti Provera]] ([[Chairman|Executive Vice Chairman]] and [[Chief Executive Officer|CEO]])}}
 | industry = [[Automotive]]
@@ Line 32: / Line 32: @@
 | subsid = Pirelli Tyre S.p.A.
 | foundation = {{start date and age|1872|1|28|df=yes}}<br/>[[Milan]], [[Kingdom of Italy|Italy]]
-| homepage = {{url|https://www.pirelli.com/global/en-ww/homepage}}
+| homepage = {{url|pirelli.com/global/en-ww/homepage}}
 | parent =
 | owners = {{plainlist|
@@ Line 46: / Line 46: @@
 }}
-'''Pirelli & C. S.p.A.''' is an Italian [[Multinational corporation|multinational]] [[Tire|tyre]] manufacturer based in the city of [[Milan]], Italy. The company, which has been listed on the [[Borsa Italiana]] since 1922,<ref>{{cite web|title=Pirelli Company Profile|url=http://www.borsaitaliana.it/companyprofile/en/214.pdf|url-status=dead|archive-url=https://web.archive.org/web/20140301192412/http://www.borsaitaliana.it/companyprofile/en/214.pdf|archive-date=1 March 2014|access-date=21 February 2013|publisher=Borsa Italiana}}</ref> is the 6th-largest<ref>{{Cite news|url=https://www.carlogos.org/reviews/largest-tire-manufacturers.html|title=Largest Tire Manufacturers in the World|date=30 April 2020|work=Car logos|access-date=22 June 2020|language=en-GB|archive-url=https://web.archive.org/web/20200625025048/https://www.carlogos.org/reviews/largest-tire-manufacturers.html|archive-date=25 June 2020|url-status=dead}}</ref> tyre manufacturer and is focused on the consumer production of tyres for cars, motorcycles and bicycles. It is present in Europe, the Asia-Pacific, Latin America, North America and the [[Post-Soviet states]], operating commercially in over 160 countries. It has 19 manufacturing sites<ref>{{cite web|url=http://corporate.pirelli.com/corporate/en-ww/aboutus/about-us|title=Pirelli – About us|access-date=29 June 2017|archive-date=26 June 2017|archive-url=https://web.archive.org/web/20170626132523/http://corporate.pirelli.com/corporate/en-ww/aboutus/about-us|url-status=live}}</ref> in 13 countries and a network of around 14,600 distributors and retailers.<ref>{{cite web|url=https://s3-eu-west-1.amazonaws.com/psi-dotcom-prd/corporate/3149_2018.05.14_Company_Presentation+v15_LINKS.pdf|title=Pirelli Company Presentation|publisher=Pirelli|access-date=18 May 2018|archive-date=18 May 2018|archive-url=https://web.archive.org/web/20180518200308/https://s3-eu-west-1.amazonaws.com/psi-dotcom-prd/corporate/3149_2018.05.14_Company_Presentation+v15_LINKS.pdf|url-status=live}}</ref> In 2015, China National Chemical Corp. Ltd. ([[ChemChina]]) took controlling interest of Pirelli; with the Chinese state-owned company agreeing to maintain the tyre company's ownership structure until 2023.
+'''Pirelli & C. S.p.A.''' is an Italian [[Multinational corporation|multinational]] [[Tire|tyre]] manufacturer based in the city of [[Milan]], Italy. The company, which has been listed on the [[Borsa Italiana]] since 1922,<ref>{{cite web|title=Pirelli Company Profile|url=http://www.borsaitaliana.it/companyprofile/en/214.pdf|url-status=dead|archive-url=https://web.archive.org/web/20140301192412/http://www.borsaitaliana.it/companyprofile/en/214.pdf|archive-date=1 March 2014|access-date=21 February 2013|publisher=Borsa Italiana}}</ref> is the 7th-largest tyre manufacturer,<ref>{{Cite news|url=https://www.carlogos.org/reviews/largest-tire-manufacturers.html|title=Largest Tire Manufacturers in the World|date=30 April 2020|work=Car logos|access-date=22 June 2020|language=en-GB|archive-url=https://web.archive.org/web/20200625025048/https://www.carlogos.org/reviews/largest-tire-manufacturers.html|archive-date=25 June 2020|url-status=dead}}</ref> and is focused on the consumer production of tyres for cars, motorcycles and bicycles. It is present in Europe, the Asia-Pacific, Latin America, North America, and the [[post-Soviet states]], operating commercially in over 160 countries. It has 19 manufacturing sites,<ref>{{cite web|url=http://corporate.pirelli.com/corporate/en-ww/aboutus/about-us|title=Pirelli – About us|access-date=29 June 2017|archive-date=26 June 2017|archive-url=https://web.archive.org/web/20170626132523/http://corporate.pirelli.com/corporate/en-ww/aboutus/about-us|url-status=live}}</ref> across 13 countries, and a network of around 14,600 distributors and retailers.<ref>{{cite web|url=https://s3-eu-west-1.amazonaws.com/psi-dotcom-prd/corporate/3149_2018.05.14_Company_Presentation+v15_LINKS.pdf|title=Pirelli Company Presentation|publisher=Pirelli|access-date=18 May 2018|archive-date=18 May 2018|archive-url=https://web.archive.org/web/20180518200308/https://s3-eu-west-1.amazonaws.com/psi-dotcom-prd/corporate/3149_2018.05.14_Company_Presentation+v15_LINKS.pdf|url-status=live}}</ref> In 2015, China National Chemical Corp. Ltd. ([[ChemChina]]) took controlling interest of Pirelli; with the Chinese state-owned company agreeing to maintain the tyre company's ownership structure until 2023.
-Pirelli has been sponsoring sport competitions since 1907 and is the exclusive tyre partner and supplier for the [[Grand-Am]] [[Rolex Sports Car Series]] for 2008–2010, [[FIA Formula One World Championship]] for 2011–present and for the [[Fédération Internationale de Motocyclisme|FIM]] [[World Superbike Championship]].<ref>{{cite web|url=http://uk.eurosport.yahoo.com/27072011/58/pirelli-supply-wsbk-tyres-2015.html|title=Pirelli supply wsbk tyres|publisher=Yahoo sport|access-date=21 February 2013|archive-date=29 October 2013|archive-url=https://web.archive.org/web/20131029203857/http://uk.eurosport.yahoo.com/27072011/58/pirelli-supply-wsbk-tyres-2015.html|url-status=live}}</ref> Pirelli's headquarters are located in Milan's [[Bicocca (district of Milan)|Bicocca district]].
+Pirelli has been sponsoring sport competitions since 1907 and is the exclusive tyre partner and supplier for the [[Grand-Am]] [[Rolex Sports Car Series]] for 2008–2010, [[FIA Formula One World Championship]] for 2011–present and for the [[Fédération Internationale de Motocyclisme|FIM]] [[World Superbike Championship]].<ref>{{cite web|url=http://uk.eurosport.yahoo.com/27072011/58/pirelli-supply-wsbk-tyres-2015.html|title=Pirelli supply wsbk tyres|publisher=Yahoo sport|access-date=21 February 2013|archive-date=29 October 2013|archive-url=https://web.archive.org/web/20131029203857/http://uk.eurosport.yahoo.com/27072011/58/pirelli-supply-wsbk-tyres-2015.html|url-status=live}}</ref> Pirelli's headquarters are located in Milan's [[Bicocca (district of Milan)|Bicocca district]]. Pirelli is now solely a tyre manufacturing company. In the past, it had been involved in fashion and operated in [[renewable energy]] and [[sustainable mobility]].
+On 4 October 2017, Pirelli returned to the Milan Stock Exchange<ref>{{Cite news|url=https://uk.reuters.com/article/uk-pirelli-ipo/share-price-fall-deflates-pirellis-market-comeback-idUKKCN1C91AU|title=Share price fall deflates Pirelli's market comeback|last=Anzolin|first=Elisa|work=U.K.|access-date=26 February 2018|language=en-GB|archive-date=27 February 2018|archive-url=https://web.archive.org/web/20180227035123/https://uk.reuters.com/article/uk-pirelli-ipo/share-price-fall-deflates-pirellis-market-comeback-idUKKCN1C91AU|url-status=dead}}</ref> after focusing its business on pure consumer products (tyres for car, motorcycles, and bicycles) and related services, and separating the business of industrial tyre.<ref>{{Cite news|url=http://www.european-rubber-journal.com/2017/04/04/pirelli-separates-industrial-unit-become-pure-consumer-tire-company/|title=Pirelli separates from industrial tires unit to become "pure consumer tire company" – European Rubber Journal|date=4 April 2017|work=European Rubber Journal|access-date=26 February 2018|language=en-US|archive-date=27 February 2018|archive-url=https://web.archive.org/web/20180227035758/http://www.european-rubber-journal.com/2017/04/04/pirelli-separates-industrial-unit-become-pure-consumer-tire-company/|url-status=dead}}</ref> Pirelli's [[Pirelli Calendar|eponymous calendar]] has been published since 1964, and has featured the contributions of many famous photographers over the years such as [[Helmut Newton]], [[Steve McCurry]], [[Peter Lindbergh]], [[Richard Avedon]], [[Bruce Weber (photographer)|Bruce Weber]], [[Herb Ritts|Herb Rits]], and [[Annie Leibovitz]]. The company's US-based headquarters are located in [[Rome, Georgia]].
-Pirelli is now solely a tyre manufacturing company. In the past, it had been involved in fashion and operated in [[renewable energy]] and [[sustainable mobility]].
-On 4 October 2017, Pirelli returned to the Milan Stock Exchange<ref>{{Cite news|url=https://uk.reuters.com/article/uk-pirelli-ipo/share-price-fall-deflates-pirellis-market-comeback-idUKKCN1C91AU|title=Share price fall deflates Pirelli's market comeback|last=Anzolin|first=Elisa|work=U.K.|access-date=26 February 2018|language=en-GB|archive-date=27 February 2018|archive-url=https://web.archive.org/web/20180227035123/https://uk.reuters.com/article/uk-pirelli-ipo/share-price-fall-deflates-pirellis-market-comeback-idUKKCN1C91AU|url-status=live}}</ref> after focusing its business on pure consumer products (tyres for car, motorcycles, and bicycles) and related services, and separating the business of industrial tyre.<ref>{{Cite news|url=http://www.european-rubber-journal.com/2017/04/04/pirelli-separates-industrial-unit-become-pure-consumer-tire-company/|title=Pirelli separates from industrial tires unit to become "pure consumer tire company" – European Rubber Journal|date=4 April 2017|work=European Rubber Journal|access-date=26 February 2018|language=en-US|archive-date=27 February 2018|archive-url=https://web.archive.org/web/20180227035758/http://www.european-rubber-journal.com/2017/04/04/pirelli-separates-industrial-unit-become-pure-consumer-tire-company/|url-status=dead}}</ref>
-Pirelli's [[Pirelli Calendar|eponymous calendar]] has been published since 1964, and has featured the contributions of many famous photographers over the years such as [[Helmut Newton]], [[Steve McCurry]], [[Peter Lindbergh]], [[Richard Avedon]], [[Bruce Weber (photographer)|Bruce Weber]], [[Herb Ritts|Herb Rits]] and [[Annie Leibovitz]].
-The company's US-based headquarters are located in [[Rome, Georgia]].
 ==History==
-Founded in [[Milan]] in 1872 by Giovanni Battista Pirelli (1848–1932), the company initially specialised in [[rubber]] and derivative processes and also made scuba [[diving rebreather]]s.<ref name=rebreather>{{Cite tech report|last1=Coates|first1=J. K.|last2=Kincaid|first2=T. C.|last3=Lanphier|first3=E. H.|title=Evaluation of the Pirelli Underwater Oxygen Breathing Equipment for Use in the Naval Service |publisher=Navy Experimental Diving Unit Technical Report|volume=NEDU-RR-2-52|date=1952-01-28|url=https://archive.org/details/foia-2023-517-ad-0784176|access-date=14 October 2023}}</ref><ref>{{cite journal|first=F. K. Jr.|last=Butler|title=Closed-circuit oxygen diving in the U.S. Navy|journal=Undersea & Hyperbaric Medical Society Journal|date=2004|volume=31|number=1|page=9|pmid=15233156}}</ref> Thereafter, Pirelli's activities were primarily focused on the production of [[Tire|tyre]] and [[Electrical cable|cable]]s (for [[energy]] and [[telecommunications]]). In 2005, Pirelli sold its cable division to [[Goldman Sachs]], which changed the new group's name to [[Prysmian]].
+Founded in [[Milan]] in 1872 by Giovanni Battista Pirelli (1848–1932), the company initially specialised in [[rubber]] and derivative processes and also made scuba [[diving rebreather]]s and [[dry suit]]s used by Italian frogmen during World War II.<ref name=rebreather>{{Cite tech report|last1=Coates|first1=J. K.|last2=Kincaid|first2=T. C.|last3=Lanphier|first3=E. H.|title=Evaluation of the Pirelli Underwater Oxygen Breathing Equipment for Use in the Naval Service |publisher=Navy Experimental Diving Unit Technical Report|volume=NEDU-RR-2-52|date=1952-01-28|url=https://archive.org/details/foia-2023-517-ad-0784176|access-date=14 October 2023}}</ref><ref>{{cite journal|first=F. K. Jr.|last=Butler|title=Closed-circuit oxygen diving in the U.S. Navy|journal=Undersea & Hyperbaric Medical Society Journal|date=2004|volume=31|number=1|page=9|pmid=15233156}}</ref><ref>{{cite web|url=http://www.therebreathersite.nl/Zuurstofrebreathers/Italian/pirelli_diving_suit.htm |title= Pirelli diving suit |first=Jan-Willem |last=Bech |website=www.therebreathersite.nl |access-date=13 October 2024 }}</ref> Thereafter, Pirelli's activities were primarily focused on the production of [[Tire|tyre]] and [[Electrical cable|cable]]s (for [[energy]] and [[telecommunications]]). In 2005, Pirelli sold its cable division to [[Goldman Sachs]], which changed the new group's name to [[Prysmian]]. In the 1950s, Alberto Pirelli commissioned the building of a skyscraper, [[Pirelli Tower]], in the same Milanese area that housed the very first Pirelli factory during the 19th century.<ref>{{cite book|first=Antonino|last=Terranova|editor-first=Valeria|editor-last=Manferto De Fabianis|title=Skyscrapers|language=en,it|location=Vercelli|publisher=White Star|year=2003|isbn=88-8095-230-7}}</ref>
-In the 1950s, Alberto Pirelli commissioned the building of a skyscraper, [[Pirelli Tower]], in the same Milanese area that housed the very first Pirelli factory during the 19th century.<ref>{{cite book|first=Antonino|last=Terranova|editor-first=Valeria|editor-last=Manferto De Fabianis|title=Skyscrapers|language=en,it|location=Vercelli|publisher=White Star|year=2003|isbn=88-8095-230-7}}</ref>
-In 1974, Pirelli invented the "wide [[radial tyre]]", upon a request from the [[Lancia]] rally racing team for a tyre strong enough to withstand the power of the new [[Lancia Stratos]]. At that time, racing tyres were either [[slick tyre]]s made with the [[cross ply]] technique (very wide tyres with a reduced sidewall height), or [[radial tyre]]s, which were too narrow to withstand the Stratos' power and did not provide enough grip. Both were unusable for the Lancia Stratos, as the radials were destroyed within 10&nbsp;km, and the slicks too stiff. Lancia asked Pirelli for a solution, and in 1975 Pirelli created a wide tyre with a reduced sidewall height like a slick, but with a radial structure.
-Subsequently, Porsche started using the same tyres with the [[Porsche 911 Turbo]].
-In 1988, Pirelli acquired the Armstrong Rubber Company, which was headquartered in [[New Haven, Connecticut]], US for $190 million.<ref>{{cite web |url=http://connecticuthistory.org/armstrong-finds-a-niche-in-the-tire-market |title=Armstrong Finds a Niche in the Tire Market |date=7 September 2013 |publisher=Connecticut Humanities |access-date=22 July 2015 |archive-date=23 July 2015 |archive-url=https://web.archive.org/web/20150723130936/http://connecticuthistory.org/armstrong-finds-a-niche-in-the-tire-market/ |url-status=live }}</ref>
-In 2000, Pirelli sold its terrestrial fibre optic cables business to [[Cisco Systems|Cisco]] and its optical components operations to [[Corning Inc.|Corning]], for 5 billion euro.<ref>{{Cite news|url=https://www.cnet.com/news/cisco-taps-pirelli-for-optical-technology/|title=Cisco taps Pirelli for optical technology|work=CNET|access-date=31 May 2017|language=en|archive-date=29 July 2017|archive-url=https://web.archive.org/web/20170729011212/https://www.cnet.com/news/cisco-taps-pirelli-for-optical-technology/|url-status=live}}</ref> It invested, through Olimpia, part of the resulting liquidity to become a majority shareholder in [[Telecom Italia]] in 2001,<ref>{{Cite news|url=https://www.theguardian.com/business/2001/jul/30/citynews.media|title=Pirelli seizes Telecom Italia|last=Hepher|first=Tim|date=30 July 2001|work=The Guardian|access-date=31 May 2017|language=en-GB|issn=0261-3077|archive-date=29 July 2017|archive-url=https://web.archive.org/web/20170729004147/https://www.theguardian.com/business/2001/jul/30/citynews.media|url-status=live}}</ref> maintaining this position until 2007.<ref>{{Cite news|url=http://www.ft.com/cms/s/0/c44c1ef6-d1d0-11db-b921-000b5df10621.html?ft_site=falcon&desktop=true#axzz4igYZpn9S|title=Tronchetti/Telecom Italia|date=14 March 2007|work=Financial Times|access-date=31 May 2017|issn=0307-1766}}{{dead link|date=March 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
-In 2002 the company started a range of Pirelli-branded clothing, watches and eyewear.<ref>{{Cite web |url=http://www.pirelli.com/corporate/en/company/brand/ind-design/default.html |title=Industrial Product Design - PIRELLI PZero: Industrial Design Project For Clothing |access-date=5 March 2014 |archive-url=https://web.archive.org/web/20140310104928/http://www.pirelli.com/corporate/en/company/brand/ind-design/default.html |archive-date=10 March 2014 |url-status=dead }}</ref>
-In 2005, Pirelli sold its Cables, Energy Systems and Telecommunications assets to [[Goldman Sachs]]<ref>{{Cite web|url=http://www.penews.com/magazine/analysis/content/content/541211/restricted|title=Goldman Sachs buys Pirelli Cables for €1.3bn|website=www.penews.com|access-date=31 May 2017|archive-url=https://web.archive.org/web/20170805124509/http://www.penews.com/magazine/analysis/content/content/541211/restricted|archive-date=5 August 2017|url-status=dead}}</ref> and the newly formed company was named [[Prysmian Group|Prysmian]]. In the same year, 2005, Pirelli opened its first tyre production plant in Shandong province, [[China]].<ref>{{Cite news|url=http://www.tyrepress.com/2005/10/pirelli-opens-first-tyre-plant-in-china/|title=Pirelli Opens First Tyre Plant In China|date=12 October 2005|work=Tyrepress|access-date=31 May 2017|language=en-US|archive-url=https://web.archive.org/web/20170729023142/http://www.tyrepress.com/2005/10/pirelli-opens-first-tyre-plant-in-china/|archive-date=29 July 2017|url-status=dead}}</ref> This was the beginning of the group's production complex in the country.
-In 2006, Pirelli chose [[Slatina, Romania|Slatina]] for its first tyre production plant in [[Romania]], expanding the facility in 2011.<ref>{{cite web|url=https://www.romania-insider.com/pirelli-to-turn-slatina-tyre-factory-in-romania-into-companys-biggest-plant-with-eur-160-mln|archive-url=https://web.archive.org/web/20210124031415/https://www.romania-insider.com/pirelli-to-turn-slatina-tyre-factory-in-romania-into-companys-biggest-plant-with-eur-160-mln|url-status=dead|archive-date=24 January 2021|title=Pirelli to turn Slatina tyre factory in Romania into company's biggest plant with EUR 160 mln|work=Romania Insider|access-date=18 June 2019}}</ref>
-In 2010, Pirelli completed its conversion to a pure [[List of tire companies|tyre company]] by selling Pirelli Broadband Solutions<ref>{{Cite news|url=http://uk.reuters.com/article/pirelli-broadband-idUKLDE69B11H20101012|title=Pirelli to sell broadband ops by end-Oct-source|first1=Stefano|last1=Rebaudo|first2=Nigel|last2=Tutt|first3=David|last3=Holmes |work=Reuters UK|access-date=31 May 2017|language=en-GB|archive-date=29 July 2017|archive-url=https://web.archive.org/web/20170729051650/http://uk.reuters.com/article/pirelli-broadband-idUKLDE69B11H20101012|url-status=live}}</ref> and spinning off the real estate assets of Pirelli Re.<ref>{{Cite news|url=http://uk.reuters.com/article/pirelli-idUKLF59813520091026|title=DEALTALK-Pirelli seen reviving tyre, real estate split|first1=Nigel|last1=Tutt|first2=Sitaraman|last2=Shankar|work=Reuters UK|access-date=31 May 2017|language=en-GB|archive-date=29 July 2017|archive-url=https://web.archive.org/web/20170729051653/http://uk.reuters.com/article/pirelli-idUKLF59813520091026|url-status=live}}</ref> Fondazione Pirelli was established in the same year to safeguard and celebrate the company's past and to promote business culture as an integral part of Italy's national cultural assets.
-In March 2015, it was announced that Pirelli shareholders had accepted a €7.1 billion bid from ChemChina, together with Camfin and LTI, for the company.<ref name="Guardian">{{cite news |title=ChemChina makes €7.1bn bid for Pirelli |url=https://www.theguardian.com/business/2015/mar/23/chemchina-makes-71bn-bid-for-italy-pirelli-tyre-maker |access-date=23 March 2015 |work=The Guardian |agency=Reuters |date=23 March 2015 |archive-date=25 March 2015 |archive-url=https://web.archive.org/web/20150325005006/http://www.theguardian.com/business/2015/mar/23/chemchina-makes-71bn-bid-for-italy-pirelli-tyre-maker |url-status=live }}</ref> The transaction was completed and the company was delisted in November 2015.<ref name="Delisting">{{cite web| url=https://www.pirelli.com/corporate/en/investors/share_info/default.html| title=PIRELLI Shares – Information for Shareholders| date=November 2015| publisher=Pirelli| access-date=6 December 2015| archive-url=https://web.archive.org/web/20151208131643/https://www.pirelli.com/corporate/en/investors/share_info/default.html| archive-date=8 December 2015| url-status=dead}}</ref>
-In May 2017, it was announced that Pirelli returns to the world of cycling with a new road cycling tyre range, P ZERO Velo.<ref>{{Cite news|url=http://www.cyclist.co.uk/news/2795/pirelli-returns-to-cycling-with-new-road-tyres|title=Pirelli returns to cycling with new road tyres|work=[[Cyclist (magazine)|Cyclist]]|access-date=31 May 2017|language=en|archive-url=https://web.archive.org/web/20170616102623/http://www.cyclist.co.uk/news/2795/pirelli-returns-to-cycling-with-new-road-tyres|archive-date=16 June 2017|url-status=dead}}</ref>
+In 1974, Pirelli invented the "wide [[radial tyre]]", upon a request from the [[Lancia]] rally racing team for a tyre strong enough to withstand the power of the new [[Lancia Stratos]]. At that time, racing tyres were either [[slick tyre]]s made with the [[cross ply]] technique (very wide tyres with a reduced sidewall height), or [[radial tyre]]s, which were too narrow to withstand the Stratos' power and did not provide enough grip. Both were unusable for the Lancia Stratos, as the radials were destroyed within 10&nbsp;km, and the slicks too stiff. Lancia asked Pirelli for a solution, and in 1975 Pirelli created a wide tyre with a reduced sidewall height like a slick but with a radial structure. Subsequently, Porsche started using the same tyres with the [[Porsche 911 Turbo]]. In 1988, Pirelli acquired the Armstrong Rubber Company, which was headquartered in [[New Haven, Connecticut]], US for $190 million.<ref>{{cite web |url=http://connecticuthistory.org/armstrong-finds-a-niche-in-the-tire-market |title=Armstrong Finds a Niche in the Tire Market |date=7 September 2013 |publisher=Connecticut Humanities |access-date=22 July 2015 |archive-date=23 July 2015 |archive-url=https://web.archive.org/web/20150723130936/http://connecticuthistory.org/armstrong-finds-a-niche-in-the-tire-market/ |url-status=live }}</ref>
-In September 2017, the company announced its intentions to sell up to 40 per cent of its equity capital in an initial public offering as it plans to return to the Milan stock exchange in October.<ref>{{Cite news|url=https://www.reuters.com/article/us-pirelli-ipo/tiremaker-pirelli-to-offer-40-percent-of-share-capital-in-upcoming-ipo-idUSKCN1BF0JP|title=Tyremaker Pirelli to sell 40 percent stake in Milan market comeback|date=4 September 2017|work=Reuters|access-date=7 September 2017|archive-date=11 September 2022|archive-url=https://web.archive.org/web/20220911123225/https://www.reuters.com/article/us-pirelli-ipo/tiremaker-pirelli-to-offer-40-percent-of-share-capital-in-upcoming-ipo-idUSKCN1BF0JP|url-status=live}}</ref>
+In 2000, Pirelli sold its terrestrial fibre optic cables business to [[Cisco]] and its optical components operations to [[Corning Inc.|Corning]], for 5 billion euro.<ref>{{Cite news|url=https://www.cnet.com/news/cisco-taps-pirelli-for-optical-technology/|title=Cisco taps Pirelli for optical technology|work=CNET|access-date=31 May 2017|language=en|archive-date=29 July 2017|archive-url=https://web.archive.org/web/20170729011212/https://www.cnet.com/news/cisco-taps-pirelli-for-optical-technology/|url-status=live}}</ref> It invested, through Olimpia, part of the resulting liquidity to become a majority shareholder in [[Telecom Italia]] in 2001,<ref>{{Cite news|url=https://www.theguardian.com/business/2001/jul/30/citynews.media|title=Pirelli seizes Telecom Italia|last=Hepher|first=Tim|date=30 July 2001|work=The Guardian|access-date=31 May 2017|language=en-GB|issn=0261-3077|archive-date=29 July 2017|archive-url=https://web.archive.org/web/20170729004147/https://www.theguardian.com/business/2001/jul/30/citynews.media|url-status=live}}</ref> maintaining this position until 2007.<ref>{{Cite news|url=http://www.ft.com/cms/s/0/c44c1ef6-d1d0-11db-b921-000b5df10621.html?ft_site=falcon&desktop=true#axzz4igYZpn9S|title=Tronchetti/Telecom Italia|date=14 March 2007|work=Financial Times|access-date=31 May 2017|issn=0307-1766}}{{dead link|date=March 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> In 2002 the company started a range of Pirelli-branded clothing, watches and eyewear.<ref>{{Cite web |url=http://www.pirelli.com/corporate/en/company/brand/ind-design/default.html |title=Industrial Product Design - PIRELLI PZero: Industrial Design Project For Clothing |access-date=5 March 2014 |archive-url=https://web.archive.org/web/20140310104928/http://www.pirelli.com/corporate/en/company/brand/ind-design/default.html |archive-date=10 March 2014 |url-status=dead }}</ref> In 2005, Pirelli sold its Cables, Energy Systems and Telecommunications assets to [[Goldman Sachs]]<ref>{{Cite web|url=http://www.penews.com/magazine/analysis/content/content/541211/restricted|title=Goldman Sachs buys Pirelli Cables for €1.3bn|website=www.penews.com|access-date=31 May 2017|archive-url=https://web.archive.org/web/20170805124509/http://www.penews.com/magazine/analysis/content/content/541211/restricted|archive-date=5 August 2017|url-status=dead}}</ref> and the newly formed company was named [[Prysmian Group|Prysmian]]. In the same year, 2005, Pirelli opened its first tyre production plant in Shandong province, [[China]].<ref>{{Cite news|url=http://www.tyrepress.com/2005/10/pirelli-opens-first-tyre-plant-in-china/|title=Pirelli Opens First Tyre Plant In China|date=12 October 2005|work=Tyrepress|access-date=31 May 2017|language=en-US|archive-url=https://web.archive.org/web/20170729023142/http://www.tyrepress.com/2005/10/pirelli-opens-first-tyre-plant-in-china/|archive-date=29 July 2017|url-status=dead}}</ref> This was the beginning of the group's production complex in the country. In 2006, Pirelli chose [[Slatina, Romania|Slatina]] for its first tyre production plant in [[Romania]], expanding the facility in 2011.<ref>{{cite web|url=https://www.romania-insider.com/pirelli-to-turn-slatina-tyre-factory-in-romania-into-companys-biggest-plant-with-eur-160-mln|archive-url=https://web.archive.org/web/20210124031415/https://www.romania-insider.com/pirelli-to-turn-slatina-tyre-factory-in-romania-into-companys-biggest-plant-with-eur-160-mln|url-status=dead|archive-date=24 January 2021|title=Pirelli to turn Slatina tyre factory in Romania into company's biggest plant with EUR 160 mln|work=Romania Insider|access-date=18 June 2019}}</ref>
-In March 2019 Pirelli announced a new range of mountain biking tyres, called Scorpion.
+In 2010, Pirelli completed its conversion to a pure [[List of tire companies|tyre company]] by selling Pirelli Broadband Solutions<ref>{{Cite news|url=http://uk.reuters.com/article/pirelli-broadband-idUKLDE69B11H20101012|title=Pirelli to sell broadband ops by end-Oct-source|first1=Stefano|last1=Rebaudo|first2=Nigel|last2=Tutt|first3=David|last3=Holmes |work=Reuters UK|access-date=31 May 2017|language=en-GB|archive-date=29 July 2017|archive-url=https://web.archive.org/web/20170729051650/http://uk.reuters.com/article/pirelli-broadband-idUKLDE69B11H20101012|url-status=dead}}</ref> and spinning off the real estate assets of Pirelli Re.<ref>{{Cite news|url=http://uk.reuters.com/article/pirelli-idUKLF59813520091026|title=DEALTALK-Pirelli seen reviving tyre, real estate split|first1=Nigel|last1=Tutt|first2=Sitaraman|last2=Shankar|work=Reuters UK|access-date=31 May 2017|language=en-GB|archive-date=29 July 2017|archive-url=https://web.archive.org/web/20170729051653/http://uk.reuters.com/article/pirelli-idUKLF59813520091026|url-status=dead}}</ref> Fondazione Pirelli was established in the same year to safeguard and celebrate the company's past and to promote business culture as an integral part of Italy's national cultural assets. In March 2015, it was announced that Pirelli shareholders had accepted a €7.1 billion bid from ChemChina, together with Camfin and LTI, for the company.<ref name="Guardian">{{cite news |title=ChemChina makes €7.1bn bid for Pirelli |url=https://www.theguardian.com/business/2015/mar/23/chemchina-makes-71bn-bid-for-italy-pirelli-tyre-maker |access-date=23 March 2015 |work=The Guardian |agency=Reuters |date=23 March 2015 |archive-date=25 March 2015 |archive-url=https://web.archive.org/web/20150325005006/http://www.theguardian.com/business/2015/mar/23/chemchina-makes-71bn-bid-for-italy-pirelli-tyre-maker |url-status=live }}</ref> The transaction was completed and the company was delisted in November 2015.<ref name="Delisting">{{cite web| url=https://www.pirelli.com/corporate/en/investors/share_info/default.html| title=PIRELLI Shares – Information for Shareholders| date=November 2015| publisher=Pirelli| access-date=6 December 2015| archive-url=https://web.archive.org/web/20151208131643/https://www.pirelli.com/corporate/en/investors/share_info/default.html| archive-date=8 December 2015| url-status=dead}}</ref> In May 2017, it was announced that Pirelli returns to the world of cycling with a new road cycling tyre range, P ZERO Velo.<ref>{{Cite news|url=http://www.cyclist.co.uk/news/2795/pirelli-returns-to-cycling-with-new-road-tyres|title=Pirelli returns to cycling with new road tyres|work=[[Cyclist (magazine)|Cyclist]]|access-date=31 May 2017|language=en|archive-url=https://web.archive.org/web/20170616102623/http://www.cyclist.co.uk/news/2795/pirelli-returns-to-cycling-with-new-road-tyres|archive-date=16 June 2017|url-status=dead}}</ref> In September 2017, the company announced its intentions to sell up to 40 per cent of its equity capital in an initial public offering as it plans to return to the Milan stock exchange in October.<ref>{{Cite news|url=https://www.reuters.com/article/us-pirelli-ipo/tiremaker-pirelli-to-offer-40-percent-of-share-capital-in-upcoming-ipo-idUSKCN1BF0JP|title=Tyremaker Pirelli to sell 40 percent stake in Milan market comeback|date=4 September 2017|work=Reuters|access-date=7 September 2017|archive-date=11 September 2022|archive-url=https://web.archive.org/web/20220911123225/https://www.reuters.com/article/us-pirelli-ipo/tiremaker-pirelli-to-offer-40-percent-of-share-capital-in-upcoming-ipo-idUSKCN1BF0JP|url-status=live}}</ref> In March 2019 Pirelli announced a new range of mountain biking tyres, called Scorpion. In 2021, Pirelli introduced 18-inch tyres for the new aerodynamic and technical changes for 2022 in [[Formula One]].<ref>{{Cite web|date=16 August 2021|title=New era in Formula 1: Pirelli introduced 18-inch tires for 2022 cars|url=https://sport-journal.com/new-era-in-formula-1-pirelli-introduced-18-inch-tires-for-2022-cars/|access-date=16 August 2021|website=Sport-Journal.com|language=en|archive-date=16 August 2021|archive-url=https://web.archive.org/web/20210816205445/https://sport-journal.com/new-era-in-formula-1-pirelli-introduced-18-inch-tires-for-2022-cars/|url-status=dead}}</ref> As of May 2024, Pirelli has a market capitalisation of $6.69 billion. On May 29, 2024 [[Silk Road Fund]] began the total sale of its shareholding.<ref>{{cite news |title=Pirelli: Silk Road avvia cessione 9% capitale, prezzo a sconto 8% su Borsa |url=https://www.ilsole24ore.com/radiocor/nRC_29.05.2024_18.59_63610636 |access-date=29 May 2024 |agency=ilsole24ore.com |publisher=ilsole24ore.com |date=29 May 2024}}</ref>
-In 2021 Pirelli introduced 18-inch tyres for the new aerodynamic and technical changes for 2022 in [[Formula One]].<ref>{{Cite web|date=16 August 2021|title=New era in Formula 1: Pirelli introduced 18-inch tires for 2022 cars|url=https://sport-journal.com/new-era-in-formula-1-pirelli-introduced-18-inch-tires-for-2022-cars/|access-date=16 August 2021|website=Sport-Journal.com|language=en|archive-date=16 August 2021|archive-url=https://web.archive.org/web/20210816205445/https://sport-journal.com/new-era-in-formula-1-pirelli-introduced-18-inch-tires-for-2022-cars/|url-status=dead}}</ref>
+On May 30, 2024, the share price fell as a result of the sale of the entire stake of Silk Road Fund. While Tronchetti Provera's Camfin strengthened its shareholding together with other Italian investors.<ref>{{cite news |title=Camfin alza la difesa in Pirelli, ma i cinesi interpellano la Consob. Che cosa accade |url=https://www.milanofinanza.it/news/camfin-alza-la-difesa-in-pirelli-ma-i-cinesi-interpellano-la-consob-202405302154503225?refresh_cens |access-date=30 May 2024 |agency=milanofinanza.it |publisher=milanofinanza.it |date=30 May 2024}}</ref>
 == Business areas ==
@@ Line 198: / Line 171: @@
 ==Marketing==
+The [[Pirelli Calendar]] is published annually, featuring actresses and fashion models. The calendar also features the work of fashion photographers, including [[Richard Avedon]], [[Peter Lindbergh]], [[Annie Leibovitz]], and [[Patrick Demarchelier]]. The [[Pirelli Internetional Award|Pirelli ''Internet''ional Award]] is given annually for the best international multimedia involving the communication of science and technology conducted entirely on the Internet. "Power is nothing without control" was the well-known slogan of Pirelli Tyre Company, and was featured in numerous television and print advertisements.<ref>{{cite web |title=Power is nothing without control celebrates 25 years {{!}} Pirelli |url=https://www.pirelli.com/global/en-ww/life/power-is-nothing-without-control-celebrates-25-years |website=www.pirelli.com |access-date=16 March 2020 |date=15 May 2019 |archive-date=15 May 2019 |archive-url=https://web.archive.org/web/20190515164022/https://www.pirelli.com/global/en-ww/life/power-is-nothing-without-control-celebrates-25-years |url-status=live }}</ref> Pirelli is the long-serving main sponsor of Italian football club [[Inter Milan]], having sponsored the Italian team since the [[1995–96 Inter Milan season|1995–96 season]].<ref>{{cite web|url=https://www.inter.it/en/news/51761|title=Inter and Pirelli extend historic partnership|publisher=inter.it|date=14 March 2016|access-date=12 May 2018|archive-url=https://web.archive.org/web/20180513081257/https://www.inter.it/en/news/51761|archive-date=13 May 2018|url-status=dead}}</ref>
-The [[Pirelli Calendar]] is published annually, featuring actresses and fashion models. The calendar also features the work of fashion photographers, including [[Richard Avedon]], [[Peter Lindbergh]], [[Annie Leibovitz]], and [[Patrick Demarchelier]].
-The [[Pirelli Internetional Award|Pirelli ''Internet''ional Award]] is given annually for the best international multimedia involving the communication of science and technology conducted entirely on the Internet.
-"Power is nothing without control" was the well-known slogan of Pirelli Tyre Company, and was featured in numerous television and print advertisements.<ref>{{cite web |title=Power is nothing without control celebrates 25 years {{!}} Pirelli |url=https://www.pirelli.com/global/en-ww/life/power-is-nothing-without-control-celebrates-25-years |website=www.pirelli.com |access-date=16 March 2020 |date=15 May 2019 |archive-date=15 May 2019 |archive-url=https://web.archive.org/web/20190515164022/https://www.pirelli.com/global/en-ww/life/power-is-nothing-without-control-celebrates-25-years |url-status=live }}</ref>
-Pirelli is the long-serving main sponsor of Italian football club [[Inter Milan]], having sponsored the Italian team since the [[1995–96 F.C. Internazionale Milano season|1995–96 season]].<ref>{{cite web|url=https://www.inter.it/en/news/51761|title=Inter and Pirelli extend historic partnership|publisher=inter.it|date=14 March 2016|access-date=12 May 2018|archive-url=https://web.archive.org/web/20180513081257/https://www.inter.it/en/news/51761|archive-date=13 May 2018|url-status=dead}}</ref>
 ==Sponsorship==
 ===Football===
+Pirelli has a history of sponsoring football teams. Pirelli is well known for its long-term primary sponsorship of the Italian football club [[Inter Milan]] between 1995 and 2021. Pirelli previously appeared as a sponsor on the shirts of the Maltese football club [[Valletta F.C.|Valletta]] for a short time. In reference to Brazil striker [[Ronaldo (Brazilian footballer)|Ronaldo]]’s usual [[goal celebration]] of both arms outstretched, Pirelli ran a 1998 commercial in which he replaced the figure of Christ from the [[Christ the Redeemer (statue)|''Christ the Redeemer'']] statue that towers over his home city of [[Rio de Janeiro]] while in an Inter Milan strip.<ref>{{cite news |first=Gianluigi|last=Colin |title=Pirelli e le metamorfosi della pubblicità|language=it|url=https://www.corriere.it/cultura/17_giugno_21/pubblicita-con-la-maiuscola-fondazione-pirelli-corraini-5efebe1c-569c-11e7-a35b-7a875278503a.shtml |date=21 June 2017|access-date=19 September 2018 |work=Corriere Della Sera |archive-date=19 September 2018 |archive-url=https://web.archive.org/web/20180919171612/https://www.corriere.it/cultura/17_giugno_21/pubblicita-con-la-maiuscola-fondazione-pirelli-corraini-5efebe1c-569c-11e7-a35b-7a875278503a.shtml |url-status=live }}</ref> It was controversial with the Catholic Church.<ref>{{Cite web|last=Squires|first=Nick|date=9 June 2014|title=World Cup 2014: Brazil furious over Christ the Redeemer statue in Rio de Janeiro in Italian football colours|url=https://www.telegraph.co.uk/news/worldnews/southamerica/brazil/10886269/World-Cup-2014-Brazil-furious-over-Christ-the-Redeemer-statue-in-Rio-de-Janeiro-in-Italian-football-colours.html|url-status=dead|archive-url=https://web.archive.org/web/20190906154918/https://www.telegraph.co.uk/news/worldnews/southamerica/brazil/10886269/World-Cup-2014-Brazil-furious-over-Christ-the-Redeemer-statue-in-Rio-de-Janeiro-in-Italian-football-colours.html|archive-date=6 September 2019|access-date=20 October 2020|website=Telegraph}}</ref>
-Pirelli has a history of sponsoring football teams. Pirelli is well known for its long-term primary sponsorship of the Italian football club [[Inter Milan]] between 1995 and 2021. Pirelli previously appeared as a sponsor on the shirts of the Maltese football club [[Valletta F.C.|Valletta]] for a short time.
+Pirelli's sponsorship of football teams is not limited to Europe, South America is a key market and as a result, successful clubs have also been sponsored by the tyre company. The [[Brazil]]ian team [[Palmeiras]], [[Uruguay]]an team [[Peñarol]] and [[Argentina|Argentinian]] side [[Club Atlético Vélez Sársfield|Vélez Sársfield]] all had Pirelli as a shirt sponsor. When English football club [[Burton Albion F.C.|Burton Albion Football Club]] built their new stadium in 2005, Pirelli became the title sponsor of the new ground. This was because the new stadium, named [[Pirelli Stadium]] lies next to the Pirelli factory in [[Burton-upon-Trent]], [[Staffordshire]], England. In 2009, Pirelli became the title sponsor of the [[Chinese Super League]] (CSL), China's top-tier football league. In 2012, the company became a major sponsor of the [[Russian Cup (football)|Russian Cup]].
-In reference to Brazil striker [[Ronaldo (Brazilian footballer)|Ronaldo]]’s usual [[goal celebration]] of both arms outstretched, Pirelli ran a 1998 commercial in which he replaced the figure of Christ from the [[Christ the Redeemer (statue)|''Christ the Redeemer'']] statue that towers over his home city of [[Rio de Janeiro]] while in an Inter Milan strip.<ref>{{cite news |first=Gianluigi|last=Colin |title=Pirelli e le metamorfosi della pubblicità|language=it|url=https://www.corriere.it/cultura/17_giugno_21/pubblicita-con-la-maiuscola-fondazione-pirelli-corraini-5efebe1c-569c-11e7-a35b-7a875278503a.shtml |date=21 June 2017|access-date=19 September 2018 |work=Corriere Della Sera |archive-date=19 September 2018 |archive-url=https://web.archive.org/web/20180919171612/https://www.corriere.it/cultura/17_giugno_21/pubblicita-con-la-maiuscola-fondazione-pirelli-corraini-5efebe1c-569c-11e7-a35b-7a875278503a.shtml |url-status=live }}</ref> It was controversial with the Catholic Church.<ref>{{Cite web|last=Squires|first=Nick|date=9 June 2014|title=World Cup 2014: Brazil furious over Christ the Redeemer statue in Rio de Janeiro in Italian football colours|url=https://www.telegraph.co.uk/news/worldnews/southamerica/brazil/10886269/World-Cup-2014-Brazil-furious-over-Christ-the-Redeemer-statue-in-Rio-de-Janeiro-in-Italian-football-colours.html|url-status=dead|archive-url=https://web.archive.org/web/20190906154918/https://www.telegraph.co.uk/news/worldnews/southamerica/brazil/10886269/World-Cup-2014-Brazil-furious-over-Christ-the-Redeemer-statue-in-Rio-de-Janeiro-in-Italian-football-colours.html|archive-date=6 September 2019|access-date=20 October 2020|website=Telegraph}}</ref>
-Pirelli's sponsorship of football teams is not limited to Europe, South America is a key market and as a result, successful clubs have also been sponsored by the tyre company. The [[Brazil]]ian team [[Palmeiras]], [[Uruguay]]an team [[Peñarol]] and [[Argentina|Argentinian]] side [[Club Atlético Vélez Sársfield|Vélez Sársfield]] all had Pirelli as a shirt sponsor.
-When English football club [[Burton Albion F.C.|Burton Albion Football Club]] built their new stadium in 2005, Pirelli became the title sponsor of the new ground. This was because the new stadium, named [[Pirelli Stadium]] lies next to the Pirelli factory in [[Burton-upon-Trent]], [[Staffordshire]], England.
-In 2009 Pirelli became the title sponsor of the [[Chinese Super League]] (CSL), China's top-tier football league.
-In 2012, the company became a major sponsor of the [[Russian Cup (football)|Russian Cup]].
 ===Motorsport===
+Pirelli is the event title sponsor of the [[Spanish Grand Prix|Spanish]] and [[Hungarian Grand Prix|Hungarian]] Grands Prix and sponsored the [[2018 French Grand Prix]]. The company was the title sponsor of the [[Pirelli World Challenge]] from 2011 to 2018. Pirelli supported rally with their [[Fédération Internationale de l'Automobile|FIA]] [[Pirelli Star Driver]] program as an initiative to support young rally drivers.<ref>{{cite magazine|url=https://www.autosport.com/wrc/news/130841/fia-planning-major-revamp-of-wrc-ladder|title=FIA plans major revamp of World Rally Championship ladder by 2019|magazine=Autosport|first=David|last=Evans|access-date=10 June 2019|archive-url=https://web.archive.org/web/20190515152807/https://www.autosport.com/wrc/news/130841/fia-planning-major-revamp-of-wrc-ladder|archive-date=15 May 2019|url-status=dead}}</ref> It was the sole supplier in the top tier of [[World Rally Championship]] in 2008–2010, and is now a co-supplier with [[Michelin]]. Since its first involvement in WRC in 1973, the manufacturer won 181 events, and produced 25 WRC Driver Champions including [[Colin McRae]] (1995), [[Petter Solberg]] (2003), [[Sébastien Loeb|Sebastien Loeb]] (2008–2010).<ref name=":1">{{Cite web|url=https://www.youtube.com/watch?v=UaLH_5CAY64|title=WRC History: PIRELLI in the WRC|via=www.youtube.com|access-date=8 October 2020|archive-date=14 April 2023|archive-url=https://web.archive.org/web/20230414044159/https://www.youtube.com/watch?v=UaLH_5CAY64&list=PLODyu6T9_emwGh_6Ycg6XZSfbMyExyc_c&index=42&pp=iAQB|url-status=live}}</ref> Pirelli would again become the sole tyre supplier in all three tiers in [[2021 World Rally Championship#Changes|2021]].<ref name=":1" /> Pirelli has also been a sponsor of rally and the late gymkhana driver [[Ken Block]]'s [[Hoonigan Racing Division]] since 2010.
-Pirelli is currently the event title sponsor of the [[Spanish Grand Prix|Spanish]] and [[Hungarian Grand Prix|Hungarian]] Grands Prix and sponsored the [[2018 French Grand Prix]].
-The company was the title sponsor of the [[Pirelli World Challenge]] from 2011 to 2018.
-Pirelli supported rally with their [[Fédération Internationale de l'Automobile|FIA]] [[Pirelli Star Driver]] program as an initiative to support young rally drivers.<ref>{{cite magazine|url=https://www.autosport.com/wrc/news/130841/fia-planning-major-revamp-of-wrc-ladder|title=FIA plans major revamp of World Rally Championship ladder by 2019|magazine=Autosport|first=David|last=Evans|access-date=10 June 2019|archive-url=https://web.archive.org/web/20190515152807/https://www.autosport.com/wrc/news/130841/fia-planning-major-revamp-of-wrc-ladder|archive-date=15 May 2019|url-status=dead}}</ref> It was the sole supplier in the top tier of [[World Rally Championship]] in 2008–2010, and is now a co-supplier with [[Michelin]]. Since its first involvement in WRC in 1973, the manufacturer won 181 events, and produced 25 WRC Driver Champions including [[Colin McRae]] (1995), [[Petter Solberg]] (2003), [[Sébastien Loeb|Sebastien Loeb]] (2008–2010).<ref name=":1">{{Cite web|url=https://www.youtube.com/watch?v=UaLH_5CAY64|title=WRC History: PIRELLI in the WRC|via=www.youtube.com|access-date=8 October 2020|archive-date=14 April 2023|archive-url=https://web.archive.org/web/20230414044159/https://www.youtube.com/watch?v=UaLH_5CAY64&list=PLODyu6T9_emwGh_6Ycg6XZSfbMyExyc_c&index=42&pp=iAQB|url-status=live}}</ref>
-Pirelli would again become the sole tyre supplier in all three tiers in [[2021 World Rally Championship#Changes|2021]].<ref name=":1" />
-Pirelli has also been a sponsor of rally and gymkhana driver [[Ken Block]]'s [[Hoonigan Racing Division]] since 2010.
 === America's Cup ===
@@ Line 243: / Line 194: @@
 ==Motorsport==
-Pirelli was also the official tyre partner and supplier of the [[World Rally Championship]] from [[2008 World Rally Championship season|2008]] to [[2010 World Rally Championship season|2010]], until the company withdrew to focus on its Formula One commitments. Pirelli returned to the championship in [[2014 World Rally Championship season|2014]], however only partnering tyres for a few private teams as [[Michelin]] was the major tyre partner and supplier. Pirelli stepped up their involvement in the championship when they signed a deal to supply tyres to all [[Junior World Rally Championship|Junior WRC]] participants, with its champions receiving a [[Ford Fiesta R5]] with free tyres, fuel and free rally registration package for the next season's [[World Rally Championship-2]].<ref>{{Cite web |title=Pirelli to return to World Rally Championship from 2018 |url=https://racingspot.pirelli.com/global/en-ww/race/pirelli-to-return-to-world-rally-championship-from-2018 |access-date=30 May 2022 |website=racingspot.pirelli.com }}{{Dead link|date=June 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Pirelli subsequently returned full time to the WRC since 2021 season.<ref>{{Cite web |title=Pirelli wins WRC tyre tender |url=https://www.wrc.com/en/news/news-archive/wrc/pirelli-wins-wrc-tyre-tender/ |access-date=30 May 2022 |website=WRC – World Rally Championship |language=en |archive-date=30 May 2022 |archive-url=https://web.archive.org/web/20220530130443/https://www.wrc.com/en/news/news-archive/wrc/pirelli-wins-wrc-tyre-tender/ |url-status=live }}</ref>
+Pirelli was the official tyre partner and supplier of the [[World Rally Championship]] from [[2008 World Rally Championship season|2008]] to [[2010 World Rally Championship season|2010]] until the company withdrew to focus on its Formula One commitments. Pirelli returned to the championship in [[2014 World Rally Championship season|2014]], albeit only partnering tyres for a few private teams as [[Michelin]] was the major tyre partner and supplier. Pirelli stepped up their involvement in the championship when they signed a deal to supply tyres to all [[Junior World Rally Championship|Junior WRC]] participants, with its champions receiving a [[Ford Fiesta R5]] with free tyres, fuel and free rally registration package for the next season's [[World Rally Championship-2]].<ref>{{Cite web |title=Pirelli to return to World Rally Championship from 2018 |url=https://racingspot.pirelli.com/global/en-ww/race/pirelli-to-return-to-world-rally-championship-from-2018 |archive-url=https://web.archive.org/web/20190930180210/https://racingspot.pirelli.com/global/en-ww/race/pirelli-to-return-to-world-rally-championship-from-2018 |url-status=dead |archive-date=30 September 2019 |access-date=30 May 2022 |website=racingspot.pirelli.com }}</ref> Pirelli subsequently returned full time to the WRC since 2021 season.<ref>{{Cite web |title=Pirelli wins WRC tyre tender |url=https://www.wrc.com/en/news/news-archive/wrc/pirelli-wins-wrc-tyre-tender/ |access-date=30 May 2022 |website=WRC – World Rally Championship |language=en |archive-date=30 May 2022 |archive-url=https://web.archive.org/web/20220530130443/https://www.wrc.com/en/news/news-archive/wrc/pirelli-wins-wrc-tyre-tender/ |url-status=live }}</ref> Pirelli was also partnered [[Grand-Am]] [[Rolex Sports Car Series]] from 2008 until 2010 before being replaced by [[Continental AG]] in 2011. The company has been the official supplier of the [[GT World Challenge America]] since 2011 and the [[GT World Challenge Europe Endurance Cup]] since 2013.
-Pirelli was also partnered [[Grand-Am]] [[Rolex Sports Car Series]] from 2008 until 2010 before being replaced by [[Continental AG]] in 2011.
-The company has been the official supplier of the [[GT World Challenge America]] since 2011 and the [[GT World Challenge Europe Endurance Cup]] since 2013.
 === Formula One ===
-Pirelli has been the sole tyre supplier in Formula One since 2011 following [[Bridgestone]]'s decision to withdraw from the role at the end of [[2010 Formula One World Championship|2010]].<ref>{{Cite web|date=4 November 2009|title=Bridgestone Corporation {{!}} News Release|url=http://bridgestone.com/corporate/news/2009110201.html|access-date=16 November 2021|archive-url=https://web.archive.org/web/20091104223536/http://bridgestone.com/corporate/news/2009110201.html|archive-date=4 November 2009}}</ref> Pirelli previously competed in Formula One from [[1950 Formula One season|1950]]–[[1958 Formula One season|1958]], [[1981 Formula One World Championship|1981]]–[[1986 Formula One World Championship|1986]] and [[1989 Formula One World Championship|1989]]–[[1991 Formula One World Championship|1991]]. Pirelli also supplies tyres for the [[FIA Formula 2 Championship]], [[FIA Formula 3 Championship]] (formerly GP3 Series) and [[F1 Academy]], that form the feeder series to Formula One.<ref>{{Cite web |last=Formula 1 |date=18 November 2022 |title=Formula 1 announces F1 Academy, a new all-female driver series for 2023 |url=https://www.formula1.com/en/latest/article.formula-1-announces-f1-academy-a-new-all-female-driver-series-for-2023.6EAcJceyDTqjKkMcPMwk9e.html |access-date=8 February 2023 |website=Formula 1 |language=en |archive-date=1 February 2023 |archive-url=https://web.archive.org/web/20230201181805/https://www.formula1.com/en/latest/article.formula-1-announces-f1-academy-a-new-all-female-driver-series-for-2023.6EAcJceyDTqjKkMcPMwk9e.html |url-status=live }}</ref> Pirelli's deal is due to end after the 2027 Formula One World Championship.<ref>{{Cite web |last=Jogia |first=Saajan |date=2023-10-08 |title=F1 News: Pirelli's New Contract With Formula One To Be Its Last One |url=https://www.si.com/fannation/racing/f1briefings/news/f1-news-pirellis-new-contract-with-f1-to-be-its-last-one-sj4 |access-date=2023-10-10 |website=F1 Briefings: Formula 1 News, Rumors, Standings and More |language=en}}</ref>
+Pirelli has been the sole tyre supplier in Formula One since 2011 following [[Bridgestone]]'s decision to withdraw from the role at the end of [[2010 Formula One World Championship|2010]].<ref>{{Cite web|date=4 November 2009|title=Bridgestone Corporation {{!}} News Release|url=http://bridgestone.com/corporate/news/2009110201.html|access-date=16 November 2021|archive-url=https://web.archive.org/web/20091104223536/http://bridgestone.com/corporate/news/2009110201.html|archive-date=4 November 2009}}</ref> Pirelli previously competed in Formula One from [[1950 Formula One season|1950]]–[[1958 Formula One season|1958]], [[1981 Formula One World Championship|1981]]–[[1986 Formula One World Championship|1986]] and [[1989 Formula One World Championship|1989]]–[[1991 Formula One World Championship|1991]]. Pirelli also supplies tyres for the [[FIA Formula 2 Championship]] (formerly [[GP2 Series]]), [[FIA Formula 3 Championship]] (formerly GP3 Series) and [[F1 Academy]], that form the feeder series to Formula One.<ref>{{Cite web |last=Formula 1 |date=18 November 2022 |title=Formula 1 announces F1 Academy, a new all-female driver series for 2023 |url=https://www.formula1.com/en/latest/article.formula-1-announces-f1-academy-a-new-all-female-driver-series-for-2023.6EAcJceyDTqjKkMcPMwk9e.html |access-date=8 February 2023 |website=Formula 1 |language=en |archive-date=1 February 2023 |archive-url=https://web.archive.org/web/20230201181805/https://www.formula1.com/en/latest/article.formula-1-announces-f1-academy-a-new-all-female-driver-series-for-2023.6EAcJceyDTqjKkMcPMwk9e.html |url-status=live }}</ref> Pirelli's deal is due to end after the 2027 Formula One World Championship.<ref>{{Cite web |last=Jogia |first=Saajan |date=2023-10-08 |title=F1 News: Pirelli's New Contract With Formula One To Be Its Last One |url=https://www.si.com/fannation/racing/f1briefings/news/f1-news-pirellis-new-contract-with-f1-to-be-its-last-one-sj4 |access-date=2023-10-10 |website=F1 Briefings: Formula 1 News, Rumors, Standings and More |language=en}}</ref>
+The Italian tyre manufacturer introduced a colour coding system to help identify the tyre compounds used by drivers during races. Each compound has its own colour, which appears on the sidewalls of the tyre. Since the 2019 season, Pirelli has used three colours to identify its dry-weather P Zero tyres: white for hard, yellow for medium, and red for soft. As well as the dry-weather slick tyres, there are two wet-weather grooved tyres: green for the intermediate and blue for the full wet. These tyres are branded Cinturato, a name that dates back to the 1950s. At the start of Pirelli's Formula One tenure in 2011, the company was given the technically challenging task of designing tyres that degraded rapidly in order to promote more pit stops and overtaking,<ref>{{Cite web|date=25 March 2011|title=F1 2011: What's new on the grand prix grid this season|url=http://www.theguardian.com/sport/2011/mar/25/f1-2011-grid-formula-one|access-date=16 November 2021|website=The Guardian|language=en|archive-date=16 November 2021|archive-url=https://web.archive.org/web/20211116124335/https://www.theguardian.com/sport/2011/mar/25/f1-2011-grid-formula-one|url-status=live}}</ref> with the aim of making the races more exciting and entertaining. However, the brief from the sport's organisers has changed over the years, as the cars themselves evolved with the introduction of the turbo hybrid era in 2014.
-The Italian tyre manufacturer introduced a colour coding system to help identify the tyre compounds used by drivers during races. Each compound has its own colour, which appears on the sidewalls of the tyre.
+Pirelli has faced controversy on a number of occasions in Formula One, especially during the 2013 British Grand Prix, which featured multiple tyre failures. Pirelli subsequently changed the construction of the tyres to prevent further incidents, switching to Kevlar belts.<ref>{{Cite web|date=24 September 2017|title=Kevlar belt tyres for Germany, new tyres for Hungary · F1 Fanatic|url=http://www.f1fanatic.co.uk/2013/07/02/pirelli-to-use-prototype-tyres-for-german-grand-prix/|access-date=16 November 2021|archive-url=https://web.archive.org/web/20170924140430/http://www.f1fanatic.co.uk/2013/07/02/pirelli-to-use-prototype-tyres-for-german-grand-prix/|archive-date=24 September 2017}}</ref> At the 2015 Belgian Grand Prix, a tyre on Sebastian Vettel's Ferrari suffered from a blowout at {{cvt|200|mph|km/h|order=flip}}. Immediately after the race Pirelli claimed that excessive wear caused the blowout but following a more detailed analysis, the company said that in fact, a cut had caused the tyre failure.<ref>{{Cite web|title=Pirelli reveals F1 tyre investigation findings from Belgian GP|url=https://www.autosport.com/f1/news/pirelli-reveals-f1-tyre-investigation-findings-from-belgian-gp-5001790/5001790/|access-date=16 November 2021|website=www.autosport.com|language=en|archive-date=16 November 2021|archive-url=https://web.archive.org/web/20211116125357/https://www.autosport.com/f1/news/pirelli-reveals-f1-tyre-investigation-findings-from-belgian-gp-5001790/5001790/|url-status=live}}</ref> A number of major changes to the Formula One tyres were introduced for the 2017 season. The most obvious visual difference was an increase of width by 25%, both front and rear, increasing from 245-mm to 305-mm at the front and 325-mm to 405-mm at the rear. The actual rim size remained unchanged from the traditional 13 inches. The faster cornering speeds as a result of this change imposed significantly increased loads on the tyres. Pirelli was consequently asked to produce tyres with less degradation that were more resistant to overheating, for the fastest cars in Formula One history.<ref>{{Cite web|date=15 July 2016|title=F1 to scrap high degradation tyres in 2017 – Pirelli · RaceFans|url=https://www.racefans.net/2016/07/15/f1-to-scrap-high-degradation-tyres-in-2017-pirelli/|access-date=16 November 2021|website=RaceFans|language=en-GB|archive-date=16 November 2021|archive-url=https://web.archive.org/web/20211116124335/https://www.racefans.net/2016/07/15/f1-to-scrap-high-degradation-tyres-in-2017-pirelli/|url-status=live}}</ref>
-Since the 2019 season, Pirelli has used three colours to identify its dry-weather P Zero tyres: white for hard, yellow for medium, and red for soft. As well as the dry-weather slick tyres, there are two wet-weather grooved tyres: green for the intermediate and blue for the full wet. These tyres are branded Cinturato, a name that dates back to the 1950s.
-At the start of Pirelli's Formula One tenure in 2011, the company was given the technically challenging task of designing tyres that degraded rapidly in order to promote more pit stops and overtaking,<ref>{{Cite web|date=25 March 2011|title=F1 2011: What's new on the grand prix grid this season|url=http://www.theguardian.com/sport/2011/mar/25/f1-2011-grid-formula-one|access-date=16 November 2021|website=The Guardian|language=en|archive-date=16 November 2021|archive-url=https://web.archive.org/web/20211116124335/https://www.theguardian.com/sport/2011/mar/25/f1-2011-grid-formula-one|url-status=live}}</ref> with the aim of making the races more exciting and entertaining. However, the brief from the sport's organisers has changed over the years, as the cars themselves evolved with the introduction of the turbo hybrid era in 2014.
+A far-reaching alteration to the Formula One technical regulations for 2022, covering every aspect of the car, prompted another significant change to the tyres. With an imminent move to 18-inch rims after more than 50 years of the 13-inch size,<ref>{{Cite web|date=6 April 2021|title=Pirelli's race to develop 18-inch F1 tyres for 2022|url=https://www.motorsportmagazine.com/articles/single-seaters/f1/pirellis-race-to-develop-18-inch-f1-tyres-for-2022|access-date=16 November 2021|website=Motor Sport Magazine|language=en-GB|archive-date=16 November 2021|archive-url=https://web.archive.org/web/20211116143502/https://www.motorsportmagazine.com/articles/single-seaters/f1/pirellis-race-to-develop-18-inch-f1-tyres-for-2022|url-status=live}}</ref> Pirelli's 2022 tyres maintain the same tread width as before, but diameter has increased from 660 millimetres to 720 millimetres. The sidewall height is also reduced to give the tyres a more modern low-profile look.
+===Superbike World Championship===
-Pirelli has also faced controversy on a number of occasions in Formula One, especially during the 2013 British Grand Prix, which featured multiple tyre failures. Pirelli subsequently changed the construction of the tyres to prevent further incidents, switching to Kevlar belts.<ref>{{Cite web|date=24 September 2017|title=Kevlar belt tyres for Germany, new tyres for Hungary · F1 Fanatic|url=http://www.f1fanatic.co.uk/2013/07/02/pirelli-to-use-prototype-tyres-for-german-grand-prix/|access-date=16 November 2021|archive-url=https://web.archive.org/web/20170924140430/http://www.f1fanatic.co.uk/2013/07/02/pirelli-to-use-prototype-tyres-for-german-grand-prix/|archive-date=24 September 2017}}</ref>
+Pirelli is the only allowed tyre brand in the [[Fédération Internationale de Motocyclisme|FIM]] [[Superbike World Championship]] since 2007 (along with its support classes, such as the [[Supersport World Championship]]). Pirelli has also been awarded the contract for the control tyre supply in the [[British Superbike Championship]] from 2008 until at least 2010.<ref>{{cite web |url=http://www.britishsuperbike.com/html/newsarticle.php?id=1203 |title=British Superbikes 2007 |website=britishsuperbike.com |archive-url=https://web.archive.org/web/20080320074840/http://www.britishsuperbike.com/html/newsarticle.php?id=1203 |archive-date=20 March 2008 }}</ref>
-At the 2015 Belgian Grand Prix, a tyre on Sebastian Vettel's Ferrari suffered from a blowout at {{cvt|200|mph|km/h|order=flip}}. Immediately after the race Pirelli claimed that excessive wear caused the blowout but following a more detailed analysis, the company said that in fact, a cut had caused the tyre failure.<ref>{{Cite web|title=Pirelli reveals F1 tyre investigation findings from Belgian GP|url=https://www.autosport.com/f1/news/pirelli-reveals-f1-tyre-investigation-findings-from-belgian-gp-5001790/5001790/|access-date=16 November 2021|website=www.autosport.com|language=en|archive-date=16 November 2021|archive-url=https://web.archive.org/web/20211116125357/https://www.autosport.com/f1/news/pirelli-reveals-f1-tyre-investigation-findings-from-belgian-gp-5001790/5001790/|url-status=live}}</ref>
+===Grand Prix motorcycle racing===
-A number of major changes to the Formula One tyres were introduced for the 2017 season. The most obvious visual difference was an increase of width by 25%, both front and rear, increasing from 245-mm to 305-mm at the front and 325-mm to 405-mm at the rear. The actual rim size remained unchanged from the traditional 13 inches.
+Pirelli officially replaces [[Dunlop Tyres|Dunlop]] as the sole tire supplier for Moto3 and Moto2 starting in [[2024 Moto2 World Championship|2024]]. This was announced by [[Dorna Sports]] via the official [[Grand Prix motorcycle racing|MotoGP]] website. The Pirelli and Dorna contract has a duration of three seasons.
-The faster cornering speeds as a result of this change imposed significantly increased loads on the tyres. Pirelli was consequently asked to produce tyres with less degradation that were more resistant to overheating, for the fastest cars in Formula One history.<ref>{{Cite web|date=15 July 2016|title=F1 to scrap high degradation tyres in 2017 – Pirelli · RaceFans|url=https://www.racefans.net/2016/07/15/f1-to-scrap-high-degradation-tyres-in-2017-pirelli/|access-date=16 November 2021|website=RaceFans|language=en-GB|archive-date=16 November 2021|archive-url=https://web.archive.org/web/20211116124335/https://www.racefans.net/2016/07/15/f1-to-scrap-high-degradation-tyres-in-2017-pirelli/|url-status=live}}</ref>
+=== Speedboats ===
-A far-reaching alteration to the Formula One technical regulations for 2022, covering every aspect of the car, prompted another significant change to the tyres. With an imminent move to 18-inch rims after more than 50 years of the 13-inch size,<ref>{{Cite web|date=6 April 2021|title=Pirelli's race to develop 18-inch F1 tyres for 2022|url=https://www.motorsportmagazine.com/articles/single-seaters/f1/pirellis-race-to-develop-18-inch-f1-tyres-for-2022|access-date=16 November 2021|website=Motor Sport Magazine|language=en-GB|archive-date=16 November 2021|archive-url=https://web.archive.org/web/20211116143502/https://www.motorsportmagazine.com/articles/single-seaters/f1/pirellis-race-to-develop-18-inch-f1-tyres-for-2022|url-status=live}}</ref> Pirelli's 2022 tyres maintain the same tread width as before, but diameter has increased from 660 millimetres to 720 millimetres. The sidewall height is also reduced to give the tyres a more modern low-profile look.
+Pirelli has partnered with Italian Boat Manufacture Sacs Tecnorib Spa to create the Pirelli [[Rigid inflatable boat|Rigid inflatable Boat]]. They have models ranging from 30 to 50 feet, including small tenders (X and J Models).<ref>{{Cite web |title=Pirelli Speedboats Website |url=https://pirellispeedboats.com/en/ |website=Pirelli Speedboats}}</ref>
-===World Superbike===
-Pirelli is the only allowed tyre brand in the [[Fédération Internationale de Motocyclisme|FIM]] [[World Superbike Championship]] since 2007 (along with its support classes, such as the [[Supersport World Championship]]). Pirelli has also been awarded the contract for the control tyre supply in the [[British Superbike Championship]] from 2008 until at least 2010.<ref>{{cite web |url=http://www.britishsuperbike.com/html/newsarticle.php?id=1203 |title=British Superbikes 2007 |website=britishsuperbike.com |archive-url=https://web.archive.org/web/20080320074840/http://www.britishsuperbike.com/html/newsarticle.php?id=1203 |archive-date=20 March 2008 }}</ref>
-===Grand Prix motorcycle racing===
+Their most recent and popular collaboration has been with German Luxury Car Tuner [[Mansory]]. The new collaboration has been showcased to the public at the 2024 [[Cannes Boat Show]] and 2024 [[Genoa Boat Show]].
-Pirelli officially replaces [[Dunlop Tyres|Dunlop]] as the sole tire supplier for Moto3 and Moto2 starting in [[2024 Moto2 World Championship|2024]]. This was announced by [[Dorna Sports]] via the official [[Grand Prix motorcycle racing|MotoGP]] website. The Pirelli and Dorna contract has a duration of three seasons. <ref>{{Cite web|date=23 June 2023|title=Pirelli to become exclusive tyre supplier to Moto2™ & Moto3™
-|url=https://www.motogp.com/en/news/2023/06/29/pirelli-to-become-exclusive-tyre-supplier-to-moto2-moto3/433087|access-date=2 December 2023|website=Dorna Sports}}</ref>
 ==Overseas investment==

v t e Italian bicycle manufacturers
Current	3T Cycling Abici ALAN Askoll Atala Basso Battaglin Cicli Benotto Bianchi Borile Bottecchia Carnielli Carrera Podium C.B.T. Italia Casati Chesini Cinelli Ciöcc Colnago Daccordi De Rosa Di Blasi Industriale Faggin Frera Gios Guerciotti Kuota Legnano MCipollini Dario Pegoretti Iride Masciaghi Moser Cicli Olmo Olympia Pinarello Rewel Bikes Somec Stelbel Tommasini Torpado Wilier Triestina Zullo
Defunct	AMF Gloria Chiorda Cimatti Emilio Bozzi & Co. Frejus Italvega Maffeis Maino Masi Pogliaghi Prinetti & Stucchi Romani Rossin
Components	3T Cycling Ambrosio Campagnolo Cinelli Columbus DM Telai Fulcrum Wheels Gipiemme Italmanubri Marzocchi Miche Modolo Paioli Pirelli Selle Royal Vittoria
Italian cycle designers	Antenore Belletti Stelio Belletti Edoardo Bianchi Ottavio Bottecchia Emilio Bozzi Tullio Campagnolo Cino Cinelli Ernesto Colnago Maurizio Fondriest Francesco Moser Giuseppe Olmo Dario Pegoretti
Other	Biemme Castelli De Marchi Northwave Santini SMS SIDI

v t e Pirelli & C. SpA
People	Marco Tronchetti Provera
Facilities	Pirelli Stadium Pirelli Tower
Initiatives	Pirelli Internetional Award Pirelli Star Driver
Products	Pirelli Calendar Pirelli Cinturato

v t e Rubber
Chemical types	Latex Natural rubber Synthetic rubber Butyl rubber Chloroprene rubber EPDM rubber Nitrile rubber Silicone rubber Styrene-butadiene
Mechanical types	Cold rubber Foam rubber Crumb rubber Micronized rubber powder
Additives	Biodegradable additives Filler (materials) Plasticizer Polymer additive Polymer stabilizers
Rubber processing	Rubber tapping Rubber technology Vulcanization
Industry	Bridgestone Dunlop Goodyear Tire and Rubber Company Michelin Rubber Board Rubber industry in Malaysia Rubber Industry Smallholders Development Authority Rubber Manufacturers Association United States Rubber Company List of tire companies
Products	Rubber band Rubber mulch Rubberized asphalt Tires codes
Waste	Airfield rubber removal Rubber pollution Dioxins Environmental hazards Great Pacific Garbage Patch Persistent organic pollutant Tire-derived fuel Tire recycling
Category Commons

Authority control databases
International	ISNI VIAF
National	Germany United States Czech Republic
Artists	Museum of Modern Art
Other	IdRef

Latest revision as of 16:14, 31 December 2024

History

Business areas

Car products range

Moto products range

Velo products range

Corporate affairs

Major shareholders

Board of directors

Marketing

Sponsorship

Football

Motorsport

America's Cup

Winter Sports

Baseball

Motorsport

Formula One

Superbike World Championship

Grand Prix motorcycle racing

Speedboats

Overseas investment

Audio system

See also

Notes

References

External links