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{{Short description|South Korean milk beverage}} |
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{{Infobox beverage |
{{Infobox beverage |
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| name |
| name = Banana Flavored Milk |
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| image |
| image = [[File:Bananamilk.jpg|250px|frameless]] |
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| caption |
| caption = Banana Flavored Milk |
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| type |
| type = [[Milk]] |
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| manufacturer = Binggrae |
| manufacturer = Binggrae |
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| origin = [[South Korea]] |
| origin = [[South Korea]] |
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| variants = |
| variants = |
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| related |
| related = |
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| introduced |
| introduced = 1974 |
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| color |
| color = Light yellow |
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}} |
}} |
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'''Banana Flavored Milk''' ({{ |
'''Banana Flavored Milk''' ({{langx|ko|바나나맛 우유}}) is a South Korean [[milk]] [[beverage]] produced by [[Binggrae]].<ref name=cnnnews>{{cite news|url=http://travel.cnn.com/seoul/drink/20-best-korean-drinks-741087|title=20 delicious Korean drinks|accessdate=6 October 2015|date=13 October 2011|first1=Alex|last1=Jung}}</ref><ref name="koreanet">{{cite news |last1=Limb |first1=Jae-un |date=7 November 2014 |title=Long time friend, banana milk fills your heart |url=http://modernseoul.org/2014/05/26/the-famous-korean-banana-mat-milk/ |accessdate=6 October 2015}}</ref><ref name=seoulcolors>{{cite news|url=http://seoulcolors.com/2012/05/banana-flavored-milk-from-korea/|date=5 May 2012|accessdate=6 November 2015|title=Banana Flavored Milk from Korea|publisher=Seoul Colors|last1=Lee|first1=Hoonkyo}}</ref> |
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==Name== |
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The name "Banana Mat Uyu" ({{lang-ko|바나나맛 우유}}) in [[Korean language|Korean]] translates as [[Banana]] Flavored Milk.<ref name=koreanet>{{cite news|date=7 November 2014|url=http://modernseoul.org/2014/05/26/the-famous-korean-banana-mat-milk/|title=Long time friend, banana milk fills your heart|accessdate=6 October 2015|first1=Jae-un|last1=Limb}}</ref><ref name=seoulcolors/> |
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==Flavor== |
==Flavor== |
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The beverage consists of 80 percent milk |
The beverage consists of approximately 80 percent milk<ref name=koreanet /> and a comparably small amount of [[banana]] [[Flavoring|flavor]].<ref name=navercast>{{cite web|url=http://navercast.naver.com/contents.nhn?rid=59&contents_id=1220|accessdate=6 November 2015|title=Korean Life Design, Banana Flavored Milk, 1974}}</ref> Other regular flavors sold by Binggrae include [[strawberry]], [[Honeydew (melon)|melon]], banana light, and [[coffee]]. Additionally, [[lychee]], [[peach]], [[Mandarin orange|mandarin]], [[Morus (plant)|mulberry]], and [[pumpkin]]-[[sweet potato]] were, or are currently, seasonal flavors.<ref>{{Cite web |last=Jee-min |first=Kim |date=2018-11-28 |title=Binggrae puts out tangerine-flavored milk |url=http://www.koreaherald.com/view.php?ud=20181128000690 |access-date=2022-05-17 |website=[[The Korea Herald]] |language=en}}</ref><ref name=":0">{{Cite web |last=Herald |first=Korea |date=2019-08-25 |title=Binggrae offers variations of steady-seller 'Banana Flavored Milk' |url=http://www.koreaherald.com/view.php?ud=20190825000071 |access-date=2022-05-17 |website=[[The Korea Herald]] |language=en}}</ref><ref>{{Cite web |date=2019-11-25 |title=Binggrae unveils pumpkin sweet potato-flavored milk |url=https://www.koreatimes.co.kr/www/tech/2022/05/419_279269.html |access-date=2022-05-17 |website=[[The Korea Times]] |language=en}}</ref> |
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==History== |
==History== |
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In the 1970s, the Korean government wanted to encourage citizens to drink more milk. In response, because bananas were then considered a luxury in Korea, Binggrae created Banana Flavored Milk, believing consumers would purchase the milk to taste the fruit.<ref name="arirangnews" /> Banana Flavored Milk was first introduced to the Korean market in 1974.<ref name="cnnnews"/><ref name=arirangnews>{{cite news|url=http://www.dailymotion.com/video/x24preh_korea-s-fave-drink-banana-flavored-milk-celebrates-40-yrs-of-success_news|accessdate=5 November 2015|date=28 August 2014|title=Korea's fave drink Banana Flavored Milk celebrates 40 yrs. of success|publisher=Arirang News}}</ref> |
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Since 1974,<ref name="cnnnews"/><ref name=arirangnews>{{cite news|url=http://www.dailymotion.com/video/x24preh_korea-s-fave-drink-banana-flavored-milk-celebrates-40-yrs-of-success_news|accessdate=5 November 2015|date=28 August 2014|title=Korea's fave drink Banana Flavored Milk celebrates 40 yrs. of success|publisher=Arirang News}}</ref><ref name=officalbing>{{cite web|url=http://eng.bing.co.kr/products/product.aspx?EngPtCode=MY|accessdate=5 November 2015|title=Milk Drink|archive-url=https://web.archive.org/web/20150909043641/http://eng.bing.co.kr/products/product.aspx?EngPtCode=MY|archive-date=9 September 2015|url-status=dead}}</ref> 800,000 bottles of Banana Flavored Milk are sold each day in Korea and around 5.3 billion bottles have been sold across the country as of 2010.<ref>{{Cite web |last=레포트샵 |title=빙그레 기업분석 |url=https://www.reportshop.co.kr/biz/702245 |access-date=2022-05-09 |website=레포트샵 |language=ko}}</ref> According to Binggrae,<ref name=termsnaver>{{cite web|url=http://terms.naver.com/entry.nhn?docId=649950&cid=43167&categoryId=43167|title=Naver Terms, Binggrae Co., Ltd.|accessdate=6 November 2015}}</ref> 150 billion [[South Korean won]] worth of these bottles have been sold in 2014 alone. The bottle's design is said to be inspired by traditional [[Korean pottery|Korean jars]]. According to the company, it initially came up with a [[polystyrene]] [[bottle]] to differentiate its product from glass bottles and plastic packages that were prevalent milk containers in 1970s. The bottle has an overhanging lip which prevents the milk from dripping onto the drinker's face.<ref name=koreanet /> Banana Flavored Milk got its flavor because the Korean government wanted to encourage Korean citizens to drink more milk. At the time Binggrae introduced its product, [[banana]]s were expensive and considered a luxury. They believed consumers would be enticed to purchase their milk for a taste of the fruit.<ref name=arirangnews /> |
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The company chose to sell its milk in [[polystyrene]] [[bottle|bottles]] to differentiate it from the glass bottles and plastic packages that were prevalent as milk containers in the 1970s. The bottle's design was inspired by traditional [[Korean pottery|Korean jars]], with an overhanging lip to prevent the milk from dripping onto the drinker's face.<ref name="koreanet" /> |
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==Global selling== |
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| ⚫ | The |
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In 2010, Banana Flavored Milk sold 800,000 bottles per day in Korea, and 5.3 billion bottles had been sold across the country since the product was first developed.<ref>{{Cite web |date=2010 |title=빙그레 기업분석 |trans-title=Binggrae Company Analysis |url=https://www.reportshop.co.kr/biz/702245 |access-date=2022-05-09 |website=레포트샵 |language=ko}}</ref> By 2012, annual sales of Banana Flavored Milk totaled 10 billion [[South Korean won]].<ref>{{Cite journal |last=Yeu |first=Min Sun |last2=Lee |first2=Doo Hee |last3=Kim |first3=Sang Yong |last4=Yoo |date=2012-10-30 |title=New Product Marketing Strategy |url=https://amj.kma.re.kr/journal/vol14/iss3/10/ |journal=Asia Marketing Journal |volume=14 |issue=3 |doi=10.53728/2765-6500.1495 |issn=2765-6500}}</ref> |
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| ⚫ | The [[United States]] was the first international market to receive Banana Flavored Milk. The product was subsequently exported to other countries, including mainland [[China]] and [[Hong Kong]], [[Taiwan]], [[Japan]], [[Canada]], [[New Zealand]], [[Thailand]], [[Malaysia]], [[Vietnam]], and [[Cambodia]].<ref name="businesskorea">{{cite news |last1=Herh |first1=Michael |date=6 November 2017 |title=K-Food Exports Expected to Exceed 10 Trillion Won This Year |url=http://www.businesskorea.co.kr/english/news/industry/19717-korea%E2%80%99s-wonderful-taste-k-food-exports-expected-exceed-10-trillion-won-year |archive-url=https://web.archive.org/web/20180328101830/https://www.businesskorea.co.kr/english/news/industry/19717-korea%E2%80%99s-wonderful-taste-k-food-exports-expected-exceed-10-trillion-won-year |archive-date=2018-03-28 |accessdate=4 December 2017 |publisher=Business Korea}}</ref><ref name="kfoodstory">{{cite news |last1=Park |first1=Sung Eun |date=3 July 2017 |title=High Class at a Different Level: Banana Flavored Milk from Korea |url=http://www.kfoodstory.com/news/articleView.html?idxno=4317 |archive-url=https://web.archive.org/web/20171205093047/http://www.kfoodstory.com/news/articleView.html?idxno=4317 |archive-date=2017-12-05 |accessdate=4 December 2017 |publisher=The Korean Farmers & Fishermen's News}}</ref> This expansion helped increase annual sales of the product from 700 million Korean won in 2010 to 15 billion Korean won in 2013.<ref name="kfoodstory" /> |
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Banana Flavored Milk was available at the Korean Pavilion of the 2017 Bangkok Food Fair, which greatly increased its popularity in Thailand.<ref name="kfoodstory" /> Its popularity also increased significantly in countries such as the United States after [[BTS]] singer [[Jungkook]] was seen drinking it.<ref>{{Cite web |date=2020-09-14 |title=Jungkook: BTS member boosted milk sales in the U.S. and other parts of the world and here’s how he did it |url=https://www.econotimes.com/Jungkook-BTS-member-boosted-milk-sales-in-the-US-and-other-parts-of-the-world-and-heres-how-he-did-it-1592059 |access-date=2025-01-02 |website=EconoTimes |language=en}}</ref> In June 2024, the product ranked third on [[Amazon (company)|Amazon]]'s list of best-selling flavored milk products.<ref>{{Cite web |title= | website=Amazon |url=https://www.amazon.com/gp/bestsellers/grocery/6520444011/ref=pd_zg_hrsr_grocery}}</ref>{{Better source needed|reason=The current source is insufficiently reliable ([[WP:NOTRS]]).|date=January 2025}} |
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[[File:Binggrae Banana Flavored Milk 03.jpg|thumb|Variety flavors: banana, strawberry, banana light and melon.|right]] |
[[File:Binggrae Banana Flavored Milk 03.jpg|thumb|Variety flavors: banana, strawberry, banana light and melon.|right]] |
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==See also== |
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*[[Papaya milk]] |
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*[[Watermelon milk]] |
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*[[Strawberry milk]] |
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==References== |
==References== |
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*{{Facebook|id=bingbalove}} |
*{{Facebook|id=bingbalove}} |
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*{{Official website|URL=https://www.bing.co.kr/en/product/detail?PDT=92}} |
*{{Official website|URL=https://www.bing.co.kr/en/product/detail?PDT=92}} |
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{{Binggrae}} |
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[[Category:Milk-based drinks]] |
[[Category:Milk-based drinks]] |
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[[Category: |
[[Category:South Korean drink brands]] |
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[[Category: |
[[Category:Products introduced in 1974]] |
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[[Category:Binggrae brands]] |
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Latest revision as of 15:40, 3 January 2025
 Banana Flavored Milk | |
| Type | Milk |
|---|---|
| Manufacturer | Binggrae |
| Country of origin | South Korea |
| Introduced | 1974 |
| Color | Light yellow |
| Website | www |
Banana Flavored Milk (Korean: 바나나맛 우유) is a South Korean milk beverage produced by Binggrae.[1][2][3]
Flavor
[edit]The beverage consists of approximately 80 percent milk[2] and a comparably small amount of banana flavor.[4] Other regular flavors sold by Binggrae include strawberry, melon, banana light, and coffee. Additionally, lychee, peach, mandarin, mulberry, and pumpkin-sweet potato were, or are currently, seasonal flavors.[5][6][7]
History
[edit]In the 1970s, the Korean government wanted to encourage citizens to drink more milk. In response, because bananas were then considered a luxury in Korea, Binggrae created Banana Flavored Milk, believing consumers would purchase the milk to taste the fruit.[8] Banana Flavored Milk was first introduced to the Korean market in 1974.[1][8]
The company chose to sell its milk in polystyrene bottles to differentiate it from the glass bottles and plastic packages that were prevalent as milk containers in the 1970s. The bottle's design was inspired by traditional Korean jars, with an overhanging lip to prevent the milk from dripping onto the drinker's face.[2]
In 2010, Banana Flavored Milk sold 800,000 bottles per day in Korea, and 5.3 billion bottles had been sold across the country since the product was first developed.[9] By 2012, annual sales of Banana Flavored Milk totaled 10 billion South Korean won.[10]
The United States was the first international market to receive Banana Flavored Milk. The product was subsequently exported to other countries, including mainland China and Hong Kong, Taiwan, Japan, Canada, New Zealand, Thailand, Malaysia, Vietnam, and Cambodia.[11][12] This expansion helped increase annual sales of the product from 700 million Korean won in 2010 to 15 billion Korean won in 2013.[12]
Banana Flavored Milk was available at the Korean Pavilion of the 2017 Bangkok Food Fair, which greatly increased its popularity in Thailand.[12] Its popularity also increased significantly in countries such as the United States after BTS singer Jungkook was seen drinking it.[13] In June 2024, the product ranked third on Amazon's list of best-selling flavored milk products.[14][better source needed]
See also
[edit]References
[edit]- ^ a b Jung, Alex (13 October 2011). "20 delicious Korean drinks". Retrieved 6 October 2015.
- ^ a b c Limb, Jae-un (7 November 2014). "Long time friend, banana milk fills your heart". Retrieved 6 October 2015.
- ^ Lee, Hoonkyo (5 May 2012). "Banana Flavored Milk from Korea". Seoul Colors. Retrieved 6 November 2015.
- ^ Jee-min, Kim (2018-11-28). "Binggrae puts out tangerine-flavored milk". The Korea Herald. Retrieved 2022-05-17.
- ^ Herald, Korea (2019-08-25). "Binggrae offers variations of steady-seller 'Banana Flavored Milk'". The Korea Herald. Retrieved 2022-05-17.
- ^ "Binggrae unveils pumpkin sweet potato-flavored milk". The Korea Times. 2019-11-25. Retrieved 2022-05-17.
- ^ a b "Korea's fave drink Banana Flavored Milk celebrates 40 yrs. of success". Arirang News. 28 August 2014. Retrieved 5 November 2015.
- ^ "빙그레 기업분석" [Binggrae Company Analysis]. 레포트샵 (in Korean). 2010. Retrieved 2022-05-09.
- ^ Yeu, Min Sun; Lee, Doo Hee; Kim, Sang Yong; Yoo (2012-10-30). "New Product Marketing Strategy". Asia Marketing Journal. 14 (3). doi:10.53728/2765-6500.1495. ISSN 2765-6500.
- ^ Herh, Michael (6 November 2017). "K-Food Exports Expected to Exceed 10 Trillion Won This Year". Business Korea. Archived from the original on 2018-03-28. Retrieved 4 December 2017.
- ^ a b c Park, Sung Eun (3 July 2017). "High Class at a Different Level: Banana Flavored Milk from Korea". The Korean Farmers & Fishermen's News. Archived from the original on 2017-12-05. Retrieved 4 December 2017.
- ^ "Jungkook: BTS member boosted milk sales in the U.S. and other parts of the world and here's how he did it". EconoTimes. 2020-09-14. Retrieved 2025-01-02.
- ^ Amazon https://www.amazon.com/gp/bestsellers/grocery/6520444011/ref=pd_zg_hrsr_grocery.
{{cite web}}: Missing or empty|title=(help)
External links
[edit]
Wikimedia Commons has media related to Banana-flavored milk.