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Osram#Traxon Technologies

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-{{multiple issues|
-{{advert|date=September 2014}}
-{{COI|date=September 2014}}
-{{refimprove|date=September 2014}}
-}}
-{{Infobox company
-| name=Traxon Technologies Limited
-| parent = [[Osram]] Licht AG
-| homepage = [http://www.traxontechnologies.com www.traxontechnologies.com.com]
-| footnotes =
-}}
-'''Traxon Technologies''' Limited manufactures and supplies LED lighting systems for architectural, entertainment, hospitality, and retail industries in Hong Kong and internationally. The company sells illumination, [[ambient lighting]], media, and [[facade]] solutions<ref>{{cite web|url=http://www.traxontechnologies.com/lighting_solutions}}</ref>, as well as user terminals, control engines and software, and interfaces and accessories. It also sells installation, onsite support, and after sales services. Traxon Technologies Limited has a strategic partnership with [[e:cue lighting control]]. The company was founded in 1995 and is based in [[Hong Kong Science Park]] with a network of offices internationally.
-<ref>{{cite web|title=Business Week|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapid=105848653}}</ref>
-[[OSRAM]] AG acquired the remaining shares in Traxon Technologies, Ltd. from its [[joint venture]] partner in 2011.
-<ref>{{cite web|title=Lighting.com|url=http://lighting.com/osram-acquires-traxon/}}</ref>
-== Company History ==
-Traxon Technologies was established in [[Frankfurt am Main, Germany]], in 1995. Originally in the emerging [[LED]] market as a producer of small boutique retail LED products, Traxon’s focus began to change as it pioneered its Mood Light Classic panel, a remotely-controlled LED fixture for the consumer market<ref>{{cite web|url=ftp://74.10.72.90/ck_internal/comp/Traxon-4-03.pdf}}</ref><ref>{{cite web|url=http://allwomenstalk.com/its-a-light-show-for-any-room-the-mood-light-classic-panel}}</ref>. Traxon moved its headquarters to Hong Kong in 1997.
-Traxon made an official shift from business-to-consumer lifestyle products in 2002, into the professional architectural lighting industry<ref>{{cite web|url=http://www1.traxontechnologies.com/about_traxon/history}}</ref>. With research and development divisions in both Hong Kong and Germany, Traxon was serving ten overseas offices as well as a network of distributors, integrators, and clients worldwide<ref>{{cite web|url=http://www1.traxontechnologies.com/about_traxon/history}}</ref>. Traxon began marketing their basic LED lighting and control products.
-During the international Light+Building conference in 2005, Traxon was introduced to e:cue lighting control<ref>{{cite web|title=e:cue website|url=http://www.ecue.com/about-ecue/history.html}}</ref>, a company of which it would become a shareholder one year later, eventually creating a combined Research and Development Center in Paderborn, Germany. Then, Traxon Technologies acquired e:cue lighting control.
-Market position was strengthened in March 2009<ref>{{cite web|url=http://www.ledsmagazine.com/articles/2011/11/osram-acquires-remaining-traxon-shares-announces-new-ir-led.html}}</ref><ref>{{cite web|url=http://www.charroninc.com/traxon-technologies-acquired-by-osram.html}}</ref><ref>{{cite web|url=http://www.osram.com/osram_com/press/press-releases/_business_financial_press/2011/traxon/index.jsp}}</ref> when Traxon entered into a joint venture with OSRAM, a partnership which ultimately led to OSRAM's complete acquisition of Traxon in 2011.
-<ref>{{cite web|title=Traxon website|url=http://www1.traxontechnologies.com/about_traxon/history}}</ref>
-== Products ==
-Traxon Technologies manufactures various types of lighting solution.  Products are grouped into the following product categories:
-'''Illumination''' (outdoor and indoor lighting fixtures).
-'''Ambiance''' (cove lighting fixtures).
-'''Media and facade''' (fixtures for use on building and architectural surfaces).
-'''e:cue lighting control''' [[e:cue lighting control]] produces lighting control systems for indoor and outdoor use<ref>{{cite web|title=Traxon Product Page|url=http://www1.traxontechnologies.com/lighting_solutions/overview}}</ref>.
-[[File:E-cue.jpg|thumb|e:cue lighting control]]
-==Subsidiary==
-===e:cue lighting control===
-{{Main|e:cue lighting control}}
-e:cue lighting control is headquartered in [[Paderborn, Germany]] but it has major offices in Europe, North America, Asia-Pacific and Middle East. Distribution and support is also managed through its partner network around the world.
-====e:cue lighting control history====
-In 2001, e:cue lighting control was established in [[Paderborn, Germany]], by Philipp van Beeck and Dirk Beiner. The entrepreneurs for PC based lighting control started their business and R&D for lighting control in the entertainment and architainment industry<ref>{{cite web|url=http://www.ecue.com/about-ecue.html}}</ref>.
-In 2002 and 2003, the company launched the e:series devices and e:net backbone and established relations to its sales partners in Austria and Japan<ref>{{cite web|url=http://www.ecue.com/about-ecue/history.html}}</ref>. e:cue lighting control participated in international shows like PLASA [1] and World Lighting Fair. Between 2004 and 2005, the number of its international sales partners expanded and within four years its sales network covered 19 countries. The international company developed its first LED driver model and launched butler/SMART series (control engines). During 2006, Traxon Technologies Ltd became an additional shareholder.<ref>{{cite web|title=Last retrieve from web on 21/09/2014|url=http://stellaredit.com/uploads/LEDs_Coffey.pdf}}</ref>
-In 2006, the first office in New York, United States of America, was opened. Additionally, the Research and Development center of Traxon Technologies Ltd. was established in Paderborn, Germany. Traxon Technologies Ltd. and e:cue lighting control formed one global set-up with two brands offering customers full turnkey LED systems and solutions<ref>{{cite web|url=http://www.ecue.com/about-ecue/history.html}}</ref> including a dedicated control product portfolio. In 2008, e:cue lighting control launched ten new architectural control products. On March 2009, together with Traxon Technologies Ltd., e:cue entered into a joint venture partnership with [[OSRAM]], which was part of the Siemens Group.
-== Notable projects ==
-[[Flame Towers]], a landmark in [[Baku]], [[Azerbaijan]]
-<ref>{{cite web|title=Traxon Website|url=http://www.traxontechnologies.com/showcase/showcase_details/14084/Flame%20Towers%20-%20Baku,%20Azerbaijan}}</ref>
-<ref>{{cite web|title=e-architect|url=http://www.e-architect.co.uk/azerbaijan/baku-flame-towers}}</ref>
-[[i Light Marina Bay]], a sustainable light art festival held in the Marina Bay district of Singapore.<ref>{{cite web|title=darrensim|url=http://www.darrensim.com/2014/03/18/marina-bay-ilight-2014-features-traxon-innovative-light-art-joujou-starry-starry-nights/}}</ref>
-[[Arena Corinthians]], which  houses one of the [[List of largest video screens|largest video screens of the world]],<ref>{{cite web |url=http://www.estadao.com.br/noticias/esportes,corinthians-testa-o-maior-telao-do-mundo-em-seu-estadio-em-itaquera,1023130,0.htm |title=Corinthians testa o 'maior telão do mundo' em seu estádio em Itaquera |publisher=O Estado de São Paulo |date=19 April 2013 |accessdate=18 June 2013}}</ref> {{convert|170|by|20|m|ft}}—{{convert|3400|m2|ft2}}. It has 210,000 individual [[Light-emitting diode|LEDs]]; 1,320 custom made luminaires are fitted in {{convert|4|m|ft}} long glass sheets.<ref>{{cite web|title=goldenbookofrecords|url=http://goldenbookofrecords.com/largest-video-screen/}}</ref> The screen is manufactured by Traxon Technologies and is controlled by a [[E:cue lighting control]].<ref name="OsramInfo">{{cite web
- |url        = http://www.osram.com/osram_com/news-and-knowledge/stadium-lighting-from-one-supplier-football-arena-in-sao-paulo/index.jsp
- |title      = Football arena in Sao Paulo: complete stadium lighting from a single source
-  |accessdate = 20 June 2013
- }}</ref><ref>{{cite web|title=illumni|url=http://www.illumni.co/osram-lights-up-the-2014-world-cup/}}</ref> Glass for both façades were provided by Italian company Sunglass SRL,<ref name="SunglassSite">{{cite web | url=http://www.sunglass.it/| title=Works in Progress| accessdate=28 June 2013}}</ref> using [[Asahi Glass Co.]]'s Planibel Clear glass.<ref name="AsahiPR">{{cite web| url=http://www.prnewswire.com/news-releases/agc-supplies-all-glass-for-arena-corinthians-256387701.html| title=AGC Supplies All Glass for Arena Corinthians| date=23 April 2014| accessdate=23 April 2014}}</ref>
-== Partnerships ==
-Traxon partnered with [[Alucobond]] to product light emitting aluminium panel.
-<ref>{{cite web|title=Architect Magazine|url=http://www.architectmagazine.com/products/product-alucobond-media-traxon-technologies.aspx}}</ref>
-Traxon partnered with [[AGC Glass Europe]] to product transparent [[LED Film]] based glass LED fixture.
-<ref>{{cite web|url=http://www.agc-glass.eu/English/Homepage/News/Press-room/Press-Detail-Page/page.aspx/979?pressitemid=1792}}</ref>
-<ref>{{cite web|url=http://glassmagazine.com/news-item/commercial/agc-glass-europe-and-traxon-technologies-sign-agreement123}}</ref>
-Traxon participated in [[Venice Biennale of Architecture]] in 2010. <ref>{{cite web|title=www.mediaarchitecture.org|url=http://www.mediaarchitecture.org/mab2010sponsors/}}</ref>
-== See also ==
-* [[lighting control system]]
-== References ==
-{{Reflist}}
-== External links ==
-* [http://www.osram.com Osram official website]
-* [http://www.traxontechnologies.com Traxon Technologies official website]
-[[Category:Lighting brands]]