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#REDIRECT [[Switch (ad campaign)]] {{R from related topic}}
{{Infobox person
| name = Ellen Feiss<!-- include middle initial, if not specified in birth_name -->
| image = <!-- just the filename, without the File: or Image: prefix or enclosing [[brackets]] -->
| alt =
| caption =
| birth_name = <!-- only use if different from name -->
| birth_date = {{circa}} 1987<!-- {{Birth date and age|YYYY|MM|DD}} or {{Birth-date and age|birth date†}} for living people supply only the year unless the exact date is already widely published, as per WP:DOB -->
| birth_place = [[United States]]
| death_date = <!-- {{Death date and age|YYYY|MM|DD|YYYY|MM|DD}} or {{Death-date and age|death date†|birth date†}} -->
| death_place =
| nationality = [[United States]]
| other_names =
| occupation = [[Television personality]]
| years_active = 2002
| known_for = Early [[OS X|Mac OS X]] adapter
| notable_works = [[Switch (ad campaign)|Apple Switch ad campaign]]
}}
† birth date and death date may be in either 'DD Month YYYY' or 'Month DD, YYYY'
'''Ellen Feiss''' (born {{circa}}1987<!--see discussion page before changing birth year-->) is an American who became an [[List of Internet phenomena|Internet phenomenon]] after her 2002 [[Errol Morris]]-directed [[Television advertisement|television commercial]] for [[Apple Inc.|Apple's]] [[Apple Switch ad campaign|Switch campaign]] grew into a cult hit.<ref name="nyt">{{cite news | first = John | last = Schwartz | title = Out-of-It Eyebrow Lift Gives Apple a Superstar | date = 2002-08-19 | work = The New York Times | url = http://www.nytimes.com/2002/08/19/technology/19ELLE.html}}</ref> In the commercial, the then-14-year-old<ref name="flux">[http://www.theflux.tv/files/podcasts/fluxradio27.mp3 Interview with Ellen Feiss on The Flux] (mp3)</ref> [[high school]] student complained that while using a [[Microsoft Windows|Windows]] [[Personal computer|PC]] to author a paper, the computer experienced a [[glitch]] causing half of the paper to become unexpectedly deleted. Subsequently, she was forced to retype the deleted portions.

Fueling the popularity of the advertisement was the speculation that Feiss was under the influence of [[psychoactive drug|illicit drugs]] during the filming of the commercial, due to her slurred speech and disoriented eyes.<ref name="wired">{{cite news| url = http://www.wired.com/news/mac/0,2125,54333,00.html | title = Apple 'Switch' Star Flies High | last = Kahney | first = Leander | work = Wired News | date=August 10, 2002}}</ref> Feiss denied these claims in an interview with ''[[The Brown Daily Herald]]'' and noted that she was only taking [[Benadryl]], an allergy medication with [[sedative]] properties. She ascribed the "drugged" behavior to a combination of the effect of the Benadryl, together with exhaustion (she said that her ad was filmed at ten o'clock in the evening).<ref name="brown">[http://www.cootey.com/ellen/ellen.feiss.interview.pdf Copy of ''Brown Daily Herald'' interview] from [http://www.cootey.com/ellen.feiss.soundbytes.html Ellen Feiss Soundbytes] (original is no longer available) ([[PDF]])</ref> She also explained how she had come to appear in the commercial:

{{Cquote|I'm friends with the son of the director, [[Errol Morris]]. I'm friends with his son [[Hamilton_Morris|Hamilton]]. I went with him after school, him and two of my friends. We didn't think we were going to make ads; we were just going to get the free set food. So we go there, and they're like, "We need a couple more people, so I guess the three of you can make ads." So we all made ads, and me and Hamilton's got picked. I had no idea I was going to do it until I got there.<ref name="brown"/>}}

A second ad, in which Feiss talks about the virtues of her [[PowerBook G4]], was circulated extensively on the Internet.<ref name="commercial2">{{YouTube|7FKx8StsWMk|"Unrelease PowerBook G4 Ad"}}</ref>

Feiss's popularity grew to the point where she was offered appearances on both [[David Letterman]]'s and [[Jay Leno]]'s late night shows, both of which she turned down.<ref name="brown"/>

In September 2005, Feiss made her movie acting debut in the [[France|French]] [[short film]] ''[[Bed & Breakfast (2006 film)|Bed and Breakfast]]''. The directors, Martin Beilby and Loïc Moreau, had seen Feiss's Apple commercial and decided to approach Feiss herself, who accepted the role despite having no formal acting experience.<ref name="flux"/><ref name="bnb">{{cite web | url = http://www.bnb-movie.com/news/index.php | title = ''Bed and Breakfast'' website (archived) | language = French, English | archiveurl = http://web.archive.org/web/20070329065812/http://www.bnb-movie.com/news/index.php | archivedate = March 29, 2007}}</ref>
Feiss graduated from [[The Cambridge School of Weston]] in 2005. {{As of|2007|January}}, she was in college, and planning to major in either [[photography]] and [[video]] or [[women's studies]].<ref name="where_now?">[http://macenstein.com/default/2007/01/where-are-they-now-interview-with-switcher-girl-ellen-feiss/ Where are they now? Interview with "Switcher Girl" Ellen Feiss]</ref>

Feiss is the model for the heroine, Margot Durant, in [[Jacob Appel]]'s{{dn|date=July 2015}} 2011 novella, ''Vicarious Pleasures''.<ref>Interview with Appel, Spotlight (Chicago), Nov 2014</ref>

== See also ==
* [[List of Internet phenomena]]

== References ==
{{reflist}}

== External links ==
* {{IMDb name|id=2326642|name=Ellen Feiss}}
* [http://macenstein.com/default/archives/509 Interview with Feiss] on [http://www.macenstein.com/default/ Macenstein] from January 2007
*[https://www.youtube.com/watch?v=rFP6BK_rRH0&feature=fvsr Extracts from Ellen Feiss's movie Bed and Breakfast]

<!-- Metadata: see [[Wikipedia:Persondata]] -->
{{Persondata
|NAME= Feiss, Ellen
|ALTERNATIVE NAMES=
|SHORT DESCRIPTION=[[Internet phenomenon]]
|DATE OF BIRTH={{circa}}1987
|PLACE OF BIRTH=
|DATE OF DEATH=
|PLACE OF DEATH=
}}
{{DEFAULTSORT:Feiss, Ellen}}

[[Category:1987 births]]
[[Category:Living people]]
[[Category:Place of birth missing (living people)]]
[[Category:American child actresses|Feiis, Ellen]]
[[Category:Apple Inc. advertising]]
[[Category:American Internet celebrities]]
[[Category:Internet memes]]

Latest revision as of 18:36, 9 September 2016