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#REDIRECT [[Google Analytics]]
{{ infobox website
{{rcat shell|
| logo =
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| name = Google Analytics 360 Suite
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| url = {{URL|https://www.google.com/analytics/360-suite}}
| commercial = Yes (terms of service)
| type = [[web analytics]]
| owner = [[Google]]
| launch date =
| current status = Active
| registration = Required
| slogan = An enterprise-class solution for a multi-screen world
}}
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'''Google Analytics 360 Suite''' is a data management platform announced on 15 March 2015 by google. It provides analytical data which companies can use to track [[Return on investment|ROI]] and marketing. There are six products in the suite; Analytics 360, Tag Manager 360, Optimize 360, 360 attribution, Audience Center 360, and Data Studio 360.

== Suite Products ==
[[Google Analytics]] for premium users has been renamed Google Analytics 360. The service has no change in features, while the user interface has been simplified.<ref>{{Cite web|url=http://www.bizcommunity.com/Article/196/16/148534.html|title=Truly understanding your customers with Google Analytics 360|accessdate =2016-07-29|publisher=Biz Community }}</ref>

[[Google Tag Manager]] for premium users has become Tag Manager 360. User interface has similarly been simplified, and users get guaranteed service levels for critical components.

Optimize 360 is a testing and personalization DMP. Users can test and experiment more features on their [[website]] and create A/B, multivariate, or redirect tests to alter end-user experiences.

Attribution 360 displays combined information from online and offline channels. It integrates with Analytics 360 and [[Double Click]].

Audience Center 360, which is still in beta, helps to gather data based on information about audiences.{{citation needed|date=October 2016}}

Google Data Studio 360 is a [[web analytics]] dashboard report service that summarizes analytics data into reports.<ref>{{Cite web|url=http://www.i-programmer.info/news/197-data-mining/9781-google-data-studio-360.html|title=A free version of the reporting & data visualization tool|accessdate =2016-05-31|publisher =I Programmer}}</ref><ref>{{Cite web|url=http://www.zdnet.com/article/google-launches-free-version-of-data-studio-360-to-take-on-microsofts-power-bi/|title=Google Rolls out Free Data Studio 360|accessdate =2016-05-26|publisher =ZDNET}}</ref> Google has released its free version for individuals and small business.

== See also ==
* [[Google Analytics]]
* [[List of web analytics software]]

== References ==
{{reflist}}

== External links ==
* {{official website|https://www.google.co.in/analytics/360-suite/}}

{{Google Inc.|corporate=no|products=yes}}

[[Category:Google software]]
[[Category:Web analytics]]
[[Category:Web log analysis software]]


{{Google-stub}}

Latest revision as of 22:43, 7 October 2018

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