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{{Infobox artist
{{Infobox dot-com company
| bgcolour = #FBEC5D
| name = eyefitu
| logo_caption = You Shop. We Size
| name = Paul Rotterdam
| logo = [[File:Eyefitulogo2.png|thumb]]
| image =
| caption =
| caption =
| foundation = [[Zurich]], Switzerland
| birth_date = 30 March 1853
| area_served = Worldwide
| birth_place = [[Wiener Neustadt]], Austria
| founder = [[Isabelle Ohnemus]]
| nationality = American
| field = Painting, drawing
| launch_date = December 2012
| awards =
| homepage = {{URL|https://eyefitu.ch/}}
| key_people = [[Isabelle Ohnemus]], CEO
Henrik Steffensen, COO
}}
}}


'''EyeFitU''' is a Zurich based company using app based technology that lets users create a profile of their clothing measurements and matches this against sizing charts from thousands of brands, filtering online shopping results down to the items most likely to fit. <ref name="founders">[https://www.ft.com/content/536a4870-33d7-11e6-bda0-04585c31b153 Fashion turns to data analytics to cut number of returned items], Financial Times, October 5, 2016</ref>
==Biography==


==History and background==
Werner Paul Zwietnig- Rotterdam was born February 12, 1939 in Wiener Neustadt, Austria where he spent his childhood in the heavily bombarded city, during WW II. He moved with his parents to Leoben where he attended Elementary and High School. In 1960 he moved to Vienna, attended shortly the Akademie der angewandten Kunst and enrolled at the University of Vienna to study philosophy. In 1961 he had his first exhibition of paintings at the Galleria Numero in Florence. He showed for the first time in Vienna in 1962. Three years later he was selected to represent Austria at the “Fourth Biennial of Young Artists” in Paris and at the “Eighth Biennial of International Art” in Tokyo. He showed paintings in Vienna, Graz, Milano, Rome and Venice. In 1966 he received a PhD in Philosophy from the University of Vienna. Marriage to Heidrun Vogelberg, MD in 1967. Daughter Charlotte born in 1968.


[[Isabelle Ohnemus]] founded EyeFitU on the 12th of December 2012. Previously she had a background in investment banking working for more than ten years in an investment bank, as a broker in stocks and derivatives. But fashion was always a part of her life and she eventually decided to turn this passion into something more concrete<ref>https://www.youtube.com/watch?v=h1ALpIymRMk</ref>. She started organising private sales at her home, for her friends who wanted to access the world of fashion in an easy way. The sales included new and ground- breaking designers from Italy, Denmark and France, who had no actual stores with her own place becoming their exclusive store and in this environment she realised the inconsistency of sizing and the potential of developing a platform based on solving this. At this point [[1SEO.com]] was utilised as a consultant.
At the age of 28 he was appointed Lecturer on Visual Studies at the Visual Arts Center, Harvard University, Cambridge, MA. He delivered lectures on theoretical issues of 20th art and conducted studio courses on drawing. His first museum retrospective took place in 1970 at the De Cordova Museum in Lincoln, MA. The exhibition continued to Kunsthalle Freiburg, Germany, the Museum Joanneum in Graz, and the Stadtmuseum Leoben, Austria. 1973 he moved his studio to a loft on West-Broadway in the Tribeca section of New York City. He continued teaching in the spring semesters at Harvard University. 1975 he was included in the “Whitney Biennial of American Art” (New York City), “Artist-Immigrants of America, 1876-1976” ( Hirshhorn Museum, Washington, D.C), “Drawing Today in New York”,( Tulane University, New Orleans, 1976), “Eight Abstract Painters”,(Institute of Contemporary Art, Philadelphia,1976) and other exhibitions of American Art.
His paintings are abstract objects, mostly monochrome or reduced in color. Three-dimensionality is an important feature. Sometimes, forms protrude from the pictorial plane into actual space. “To the degree that Rotterdam makes paintings that are intended to be self-containedentities, he is a modern painter (although he is doubtful of his own modernity and at times provocatively denies it). He must “forcibly” convert his strong emotions into things. In Rotterdam’s words, it would “manifest itself as a separate entity with an objective existence.” Dore Ashton in Paul Rotterdam, Prestel 2004, p. 45 [1]


To get quick access to highly talented software developers and to remain flexible, EyeFitU started by working with [[Ergon Informatik AG]] in Zürich, Switzerland, a software company and system integrator for large corporations and successful start-ups. Together with Ergon, effort went into development and prototyping of QR-/Bar-code scanning capabilities, a feature that is used by brands and retailers as they start attaching garment data to these and to fashion print. In order to reduce costs, speed-up and keep development of their App/Platform agile, they started working with [[Ciklum]], a Danish software company with a development center in Minsk, Belarus.
==Professional Timeline==


== Platform and functionality ==
1975: One-semester guest professor at the Cooper Union School of Art, New York City.
1977: Working period in Paris. Exhibition with Galerie Piltzer. Represented by Galerie Maeght, Paris, New York. Edition Storrer publishes a book on drawing with text by Kenneth Wahl. 1979: One-semester guest artist at the University of Texas at San Antonio which publishes “The
14 stations of the Cross” with a text by Alvin Martin. Marriage ends.
1980: His Minimalist style broadens with the introduction of elements from nature. "He is now, as he says, reversing the course of traditional abstraction. Instead of starting
from observation of reality and proceeding to reduce it to an emotional or intellectual
essence, he starts from a conceptual premise which he then allows to be overlaid by
elements of his own perceptual world." Alvin Martin in Paul Rotterdam, Prestel 2004,p. 144 [2]
1982: Galerie Storrer, Zuerich, publishes a book on paintings with a text by Carter Ratcliff.
One semester visiting professor at Columbia University, New York.
1986-1987: Frequent travels from New York to the copper printing studio of Rolf Meier in
Winterthur, Switzerland, to illustrate “Die Aufzeichnungen des Malte Laurids Brigge” by Rainer Maria Rilke.
1987: Retires from Harvard University. Begins work on the “Blenheim Series” of paintings and
drawings. This series shows clear involvement with elements of nature while not
realistically depicting them. "Concrete presentation opposes illusion and thereby imparts the prime duality inherent
in Rotterdam’s oeuvre. He wants to achieve expressive qualities, which may be communicated by illusion,
by art’s artificiality, without using any of the tricks modernism sought to purify and even eliminate from art.”
Kenneth Wahl in Paul Rotterdam, Prestel, 2004, p. 109 [3]
1992: Commencement address at the Maine College of Art, Portland, Maine
1994-1995: Gives 14 lectures at the Academy of Fine Arts, Vienna, Austria.
1995: Retrospective exhibition of drawings at the Arkansas Arts Center, Little Rock.
1996: Marriage with the painter Rebecca LittleJohn
1997: to the present: Annual two week visits of the Benedictine Monastery in Seckau, Austria.
2004: Prestel Company (Munich, Berlin, London, New York) publishes a work catalogue 1953- 2004,
Carl Aigner, ed., http://dnb.ddb.de,www.prestel.de, info@prestel.de
Texts by Konrad Paul Liessmann, Dore Ashton, Joachim Rössl, Alvin Martin, Kenneth Wahl, Manfred Wagner
2004: Drawing retrospective at the Marshal M.Fredericks Museum, Saginaw, MI.
2006: Retrospective exhibition of paintings at the N.Oe. Landesmuseum, St. Poelten, Austria.
2007: Retrospective exhibition of drawings (1960-2007) at the Leopold Museum, Vienna. [5]
2007: Receives Cross of Honor for Science and Art from the Republique of Austria.[4]
2007: Kulturpreis from the city of Leoben, Austria [7]


Many Apparel brands do not use standardised sizing and often sizing across brands and countries is inconsistent also with increasingly using Vanity Sizing or size inflation and as a result shoppers often are left without knowing their exact measurements. <ref name="onesizeforall>[https://http://womenuk.co.uk/style/one-size-fits-all-not/#prettyPhoto One Size Fits All? NOT…], Women UK, November 21, 2016</ref> The EyeFitU app uses smart learning technology to target this problem by continuously learning from billions of data points, and then matching clothes not only to measurements but also to typical body shapes and style preferences globally. Via the app and the desktop platforms the users can browse through their chosen online stores not wasting time worrying about what will fit them.
==Works in museums==


The user enters gender, height and weight to get size recommendations for all brands. For more precise recommendations, the user can enter body measurements. If a user happens to know her or his correct size for a certain garment type or brand, these can be entered alongside the EyeFitU recommendations. By incorporating this user generated content, the algorithm is continuously improved. They can create multiple fashion profiles and share their own to a particular shop for family and friends and thus allow gift purchases in the right size. In order to give sizing recommendations the app matches user body sizes, measures and preferences with the sizing of the clothing combining information provided by users, brands/retailers, statistical data and crowdsourcing to provide the most accurate sizing recommendations. The user also provides gender, age, height and weight and the system statistically correlates this information with a large database of human body measurements and automatically fills it into the user profile. Users of the app can also specify their preferred size for brands and garments. Based on big data/crowdsourcing, groups of users with similar profiles and sizing preferences act as sizing recommendations for other users with similar profiles. This is a type of fact crowdsourcing of virtual size charts.
Albertina, Vienna, Austria
Busch-Reisinger Museum, Cambridge, MA
Birmingham Museum of Art, Birmingham, Ala.
Brooklyn Museum, New York
Cornell University Art Museum, Ithaca, N.Y.
Des Moines Art Center, Des Moines, IA.
Fogg Art Museum, Cambridge, MA.
Solomon R. Guggenheim Museum, New York City
Hirshhorn Museum, Washington, D.C.
Landesmuseum Joanneum, Graz, Austria
Leopold Museum, Vienna, Austria
Metropolitan Museum, New York City
Museum of Modern Art, New York City
Milwaukee Art Museum, Milwaukee, Minn.
Musée de Nice, France
Musée l’Abbaye Sainte Croix, Les Sables d’Olonne, France
Musée d’Art Moderne-Beaubourg, Paris, France
Musée d’Art Contemporain de Montréal, Canada
Museum der Stadt Leoben, Austria
Niederoesterreichisches Landesmuseum, St. Poelten, Austria
Ohara Museum, Tokyo, Japan
The Arkansas Arts Center, Little Rock, Ark.
The National Museum of Art, Osaka, Japan
The Power Institute of Fine Arts, Sydney, Australia
The University of Arizona Museum of Art, Tucson
Walker Art Center, Minneapolis

==Bibliography==

Abadie, Daniel : Les Foudres Fixes de Paul Rotterdam, Cimaise, Nr.125-126, Paris 1976
La Lumière Noire de Paul Rotterdam , Cat. Galerie Maeght, Paris 1979
Ashton, Dore : Attitudes toward Abstract Painting in the Seventies, Institute of
Contemporary Art, University of Pennsylvania, 1978
American Painting since 1945, Oxford University Press, New York, 1982
All Painting is Initiated in Paradox, Arts Magazine, New York, 5/1982 and
Paul Rotterdam, Prestel, Munich, Berlin, New York, 2004, p.44
Paul Rotterdam, Contemporanea, Vol.1,No.7, New York, 1988
The Drawings of Paul Rotterdam, Cat. The Arkansas Arts Center,
Little Rock,1995
Askin, Lucille : Contemporary American Painting, Cat. Lehigh University, Bethlehem,
Pa., 1975
Ballmer, Andre : Le peintre Paul Rotterdam, Le Progrès, Lyon, April 1978
Borchhardt, Brigitte : Die Heimkehr des Odysseus, Wiener Zeitung, 11/1997
Substanz des Lebendigen, Wiener Zeitung, Vienna 8/31/2007
Burn, Guy : Arts Review, Vol.XXX, No.7, London. 4/14/1978
Brown, Lisa : Chicken Sculpture, The Harvard Crimson, Cambridge, 3/4/1976
Constantine, Eleni : Squawks against Realism at Carpenter, The Harvard Crimson,
Cambridge, 2/27/1976
Christoph, Horst : Kunstfälschungen, Profil No.51, Vienna, 12/15/1986
Faveton, Pierre : Les Halles Beaubourg, Connaisance des Arts, Paris 9/1976
Fallent, Andrea : Paul Rotterdam : Abstrakte Malerei als Spiegel der Wirklichkeit,
Presse Magazine, Vienna, 10/18/ 1991
Findley, Elizabeth : View Viewed, The Christian Science Monitor, Boston, 6/12/1980
Fournet, Claude : Un travail des tensions, Artitude, No. 13, Paris, 1976 and Cat. Galerie de la
Marine, Musée de la ville des Nice, 1976
Freeman, Nan Burks : Paul Rotterdam- Stations of the Cross, Art New England, Vol.1, No.2,
Boston, 1980
Painting as Substance, Art New England, Vol.3, No.4, Boston, 1982
Gasnier, Odette : Rotterdam, L’oeil, Paris , 11/1979
Giessler, Rupert : Bildobjekte überschreiten die Fläche, Badische Zeitung, Basel, 6/1971
Gontier, Gilles : Une geometrie pervertie, Artistes, No.2, Paris, 1979
Heidegger, Gerald : Die Suche nach Linie, Vienna, org 6/28/2007
Huntoon, Siri : Art News, New York, Summer 1991
I.I. : Substanzen in Raum und Farbe, Neue Züricher Nachrichten, 11/28/1986
Kay, Jane Holtz : New Editions, Art News, New York, 3/1977
Kelly, Mary Lou : Motherwell’s Paper, Rotterdam’s Canvas, Christian Science Monitor,
Boston 1973
Kloos, Luise : Im Gehege: Paul Rotterdam, Korso, Graz 5/2007
Kutner, Janet : Tough, intense work, Dallas News, 5/18/1983
Kraus, Kurt : Anschauen ohne Zweck in einer Oase, Obersteirische Zeitung, Leoben, 5/8/2002
Langway, Lynn : The New Medicis, Newsweek, New York, 11/1976
Liessmann, Konrad Paul : Morbus Metaphysicus, Paul Rotterdam worklist, Prestel, Munich,
Berlin, London, New York 2004
LittleJohn, Rebecca : A Drawing Retrospective, Kultur, New York, 1995
Martin, Alvin : Fourteen Stations of the Cross, University of Texas at San Antonio, 1979
Paul Rotterdam’s New Romanticism, Arts, New York, 11/1984
Paul Rotterdam, Neue Kunst in Europa, No.6, Munich, 1985
Mathonnet, Philippe: Paul Rotterdam: il fait naitre la contemplation, Journal de Genève, 4/1983
McCabe, Cynthia : The Golden Door : Artist-Immigrants of America 1876-1976,
Smithsonian Institution Press, Washington D.C. 1976
Melchart, Erwin : Zurück zur Natur, Neue Kronenzeitung, Vienna, 12/31/1997
Falsche Rotterdams, Kronenzeitung, Vienna, 12/4/1986
Vom Abstrakten zurück zur Natur, Kronen Zeitung, Vienna, 8/29/2007
Moore, Alan : The Work of Paul Rotterdam : A Theoretical Perspective, Cat. De Cordova
Museum, Lincoln, MA. 1970
Muschik, Johann : Substanz im Griechenbeisl, Neues Österreich, Vienna, 1/12/ 1962
Nedetzky, Ilsa : Bilder aus Amerika, Tagespost, Graz, 11/11/1970
Nixon, Bruce : Energy flows from Abstracts, Dallas Times Herald, 11/25/1986
Paar, Tanja : Innerlich Gesehenes feinfühlig umgesetzt, Neue Yeit, Graz, 7/19/1991
Petsch, Barbara : Wer will Paul Rotterdam, Presse, Vienna, 3/7/1995
Picard, Lil : Brief aus New York, Kunstforum, Vol.13, Mainz, 1975
Pierce, Susan : Artist’s emotions envelop progression of drawings, Arkansas Gazette,
Little Rock, 1/27/1995
Posch, Stefan : Rotterdam( N.Y.) in Graz, Kleine Zeitung, Graz, 7/18/1991
Prat, Jean-Louis : Dessins de la Fondation Maeght, Saint Paul, 1980
Puritscher, Helmut : Geprägt durch Bomben, Wr. Neustädter Zeitung, 10-9-2007
Raillard, Georges : Rotterdam in the Dark, La Quinzaine Littéraire, Paris, 12/1979
Ratcliff,Carter : The Paintings of Paul Rotterdam, Storrer Editions, Zürich, 1982
Drawing: Joseph Beuys, Paul Rotterdam, Sean Scully, Cat. Arnold Herstand
Gallery, New York, 1990
Renko, J.P. : Paul Rotterdam: la question du sujet, La Tribune de Genève, 4/28/1978
Roschitz, Karlheinz : In die Phantasie einsteigen, Kurier, Vienna 8/23/1968
Viertel unter dem Wienerwald, Molden Verlag, Vienna, 1977

Rose, Barbara : The Resurrection of Abstract Art in Europe, The Journal of Art, Vol.4,No.7,
New York, 9/1991
Rotzler, Willy : Constructive Concepts, A History of Constructive Art from Cubism to the
Present, ABC Editions, Zürich, 1977
Rössl, Joachim, L’équilibre mental, Cat. N.Oe. Landesmuseum, Krems, 1989
Sandhofer, Margareta : Die Kunst der Linie , stadt-wien.at 6/28/2007
Schober, Ingeborg : Paul Rotterdam : Art of a New Age, Art International, No.12,Paris 1990
Schöberl, Andreas : Spitze der Avant-garde mit Leobner Wurzeln, Kleine Zeitung,
Graz,4/28/2002
Ein Maler für das dritte Jahrtausend, Kleine Zeitung, Graz, 3/9/2007
Shoemaker, Innis : Drawings about Drawing, Cat, Ackland Art Museum, Chapel Hill, 1979
Skreiner, Wilfried : Cat. Neue Galerie am Landesmuseum Joanneum, Graz, 1970
Bild und Gebilde, Farbe und Raum, Kleine Zeitung, Graz,11/11/1970
Sotriffer, Christian : Zerbrochene Bäume, Gärten, Regenfäden, Presse, Vienna, 1-5-1998
Staretz, David : Die Flügel der Kunst, Morgen, St.Poelten, 8/2007
Taucher, Claudia : Die Reinheit der Malerei, Kleine Zeitung, Graz, 8/4/1994
Tarlow, Lois : Interview, Art New England, Boston, 10/1989
Tassie, Franz : Beste Graphik, Express, Vienna 9/1970
Taylor, Robert : Old Master Touch in Rotterdam Show, The Boston Globe, 5/21/1973
Thompson, Walter : Paul Rotterdam at Herstand, Art in America, New York, 6/1988
Tips, Jan : Art of the Cross, Express, San Antonio, 11/14/1982
Trampitsch, G.W. : Eine Kirche für Rotterdam, KTZ, Klagenfurt, 8/26/1989
Wagner, Brigitte : Vom Tafelbild zur Bildarchitektur, Neue Zeit, Graz, 11/1970
Wahl, Kenneth : Ailings, Wailings, The Syllabus, Vassar College, Poughkeepsie, 10/5/1978
On abstract literalist work, Arts Magazine, New York, 1977
The paintings of Paul Rotterdam: Opposites resolved, Art International, Vol.23
Lugano, 9/1979
Paul Rotterdam : Drawings, Edition Storrer, Zürich, 1978

Walkey, Frederick : Cat. De Cordova Museum, Lincoln, MA. 1970
Warnod, J.: Les voies detournées de Rotterdam, Le Figaro, Paris, 11/9/1979
Werner, Alfred : Form as the Distillation of Substance, Cat. Contemporary Gallery,
Dallas, 1966
Weichselbaum, Fritz : Mittler zwischen Geometrie und Vitalität, Kurier, Vienna, 1/8/1998
Wiesauer, C. : Die rätselhafte Kunst der Linie, Kurier, Vienna 6/20/2007
Wolfe, Townsend : Paul Zwietnig-Rotterdam, A Drawing Retrospective,
Cat. The Arkansas Arts Center, Little Rock, 1995
Yoskowitz, Robert : Rotterdam at Susan Caldwell, Arts, New York, 5/1980




==On the Internet==


Literatur von und über Paul Rotterdam im Katalog der Deutschen Nationalbibliothek

Sammlung Leopold: Paul Rotterdam , www.leopoldmuseum.org

,,http://de.wikipedia.org/enwiki/w/index.php?title=Paul_Rotterdam&oldid=88100874”
Normdaten (Person): PND: 118933884(http://d-nb.info/gnd/118933884)

LCCN:n82032898 (http://lccn.loc.gov/n82032898)

VIAF: 37715499 (http://viaf.org/viaf/37715499)

http://de.wikipedia.org/wiki/Paul_Rotterdam

http://en.wikipedia.org/wiki/Neil_Denari

http://www.icaphila.org/exhibitions/past/index.php?artist=1095

http://www.jstor.org/stable/40970379

http://www.rebeccanemser.com/1981/02/work-on-paper/

http://www.csmonitor.com/1985/0619/urott-f.html

http://www.saatchi-gallery.co.uk/museums/museum-profile/Leopold+Museum/465.html

http://www.stadt-wien.at/kunst-und-kultur/archiv/paul-rotterdam.html

http://www.nextkunst.at/nextkunst/uploads/2011/01/China_Goes_Europe_Katalog.pdf

http://www.lib.uci.edu/about/publications/hri/index.html?page=ashton

http://de.academic.ru/dic.nsf/dewiki/2593156

http://www.newschool.edu/cps/socres/author-r-z/

http://www.nurope.eu/graz_mon.html

http://www.campusfernsehen.at/beitraege/kunstler-paul-rotterdam

http://www.amazon.com/Paul-Zwietnig-Rotterdam-Painting-Sculpture-1953-2004/dp/3791332864

www.lib.uci.edu/about/publications/hri/index.html?page=ashton


== Awards and nominations ==


EyeFitU was awarded the Nouvo Prize, conferred by RTS (Swiss National TV) for being the most promising start-up in February 2015<ref>http://www.nouvo.ch/lift2015</ref> and recognised by Netcomm Suisse - Ladies in e-commerce, in July 2016, for the best pitch. Both awards were publicly voted for.


The EyeFitu app was named as one of the Favourite Fashion Apps 2015 from FashInvest, in December 2015, recognising it as the app that made the most impact on the fashion tech scene in 2015.<ref>http://www.fashinvest.com/app-of-the-week-eyefitu/</ref>


==References==
==References==
<references />


== External links ==
1. Dore Ashton,(1982)) All painting is initiated in paradox, in Paul Rotterdam, Worklist,
* {{URL|https://eyefitu.ch/}}
Carl Aigner ed., pp.44-48, Prestel (Munich, New York),2004, ISBN 978-3-7913-3286-4
* {{URL|http://www.menswearstyle.co.uk/2016/09/23/introducing-the-eyefitu-app/7372/}}
2. Alvin Martin,(1984) Paul Rotterdam’s new Romanticism, in Carl Aigner ed.,
* {{URL|http://lovelymobile.news/app-lets-customers-shop-in-their-size/}}
pp.139-146, Prestel (Munich,New York), 2004, ISBN 978-3-7913-3286-4
* {{URL|http://www.fashinvest.com/app-of-the-week-eyefitu/}}
3. Kenneth Wahl,(1979), The Paintings of Paul Rotterdam: Opposites resolved, in Carl Aigner ed., pp.107- 112, Prestel (Munich, New York), 2004, ISBN 978-3-7913-3286-4
* {{URL|https://eyefitu.ch/press/meet-eyefitus-founder-and-ceo-isabelle-ohnemus/}}
4. BMUKK (http://www.bmukk.gv.at/ministerium/vp/ots/20070903.sml) Kunstministerin
* {{URL|http://fashnerd.com/2015/08/apps-with-stylish-pulling-power/}}
Claudia Schmied überreicht Ehrenkreuz für Wissenschaft und Kunst an
Paul Zwietnig-Rotterdam, die Laudatio hielt Joachim Rössl, 3. September 20072
5. Stadt Wien (http://www.stadt-wien.at/index.php?id=museumsquartier-wien0)
Margarete Sandhofer: Die Kunst der Linie-Zeichnungen,2007
6. ORF Ö1 Heinz Janisch: Substanz. Paul Rotterdam
Ein österreichischer Maler in den USA. Menschenbilder,
October 4, 2009 http://oe1.orf.at/artikel/215688
7. Kulturpreis Leoben, http://www.kleinezeitung.at/steiermark/leoben/490338/index.do
8. Paul Rotterdam, www.galeriestorrer.com, www.galeriestorrer.com/galerie_erich_storrer.../Biograpy%20P.R.pdf

Latest revision as of 17:41, 8 November 2019

eyefitu
You Shop. We Size
FoundedZurich, Switzerland
Area servedWorldwide
Founder(s)Isabelle Ohnemus
Key peopleIsabelle Ohnemus, CEO Henrik Steffensen, COO
URLeyefitu.ch
LaunchedDecember 2012

EyeFitU is a Zurich based company using app based technology that lets users create a profile of their clothing measurements and matches this against sizing charts from thousands of brands, filtering online shopping results down to the items most likely to fit. [1]

History and background

[edit]

Isabelle Ohnemus founded EyeFitU on the 12th of December 2012. Previously she had a background in investment banking working for more than ten years in an investment bank, as a broker in stocks and derivatives. But fashion was always a part of her life and she eventually decided to turn this passion into something more concrete[2]. She started organising private sales at her home, for her friends who wanted to access the world of fashion in an easy way. The sales included new and ground- breaking designers from Italy, Denmark and France, who had no actual stores with her own place becoming their exclusive store and in this environment she realised the inconsistency of sizing and the potential of developing a platform based on solving this. At this point 1SEO.com was utilised as a consultant.

To get quick access to highly talented software developers and to remain flexible, EyeFitU started by working with Ergon Informatik AG in Zürich, Switzerland, a software company and system integrator for large corporations and successful start-ups. Together with Ergon, effort went into development and prototyping of QR-/Bar-code scanning capabilities, a feature that is used by brands and retailers as they start attaching garment data to these and to fashion print. In order to reduce costs, speed-up and keep development of their App/Platform agile, they started working with Ciklum, a Danish software company with a development center in Minsk, Belarus.

Platform and functionality

[edit]

Many Apparel brands do not use standardised sizing and often sizing across brands and countries is inconsistent also with increasingly using Vanity Sizing or size inflation and as a result shoppers often are left without knowing their exact measurements. [3] The EyeFitU app uses smart learning technology to target this problem by continuously learning from billions of data points, and then matching clothes not only to measurements but also to typical body shapes and style preferences globally. Via the app and the desktop platforms the users can browse through their chosen online stores not wasting time worrying about what will fit them.

The user enters gender, height and weight to get size recommendations for all brands. For more precise recommendations, the user can enter body measurements. If a user happens to know her or his correct size for a certain garment type or brand, these can be entered alongside the EyeFitU recommendations. By incorporating this user generated content, the algorithm is continuously improved. They can create multiple fashion profiles and share their own to a particular shop for family and friends and thus allow gift purchases in the right size. In order to give sizing recommendations the app matches user body sizes, measures and preferences with the sizing of the clothing combining information provided by users, brands/retailers, statistical data and crowdsourcing to provide the most accurate sizing recommendations. The user also provides gender, age, height and weight and the system statistically correlates this information with a large database of human body measurements and automatically fills it into the user profile. Users of the app can also specify their preferred size for brands and garments. Based on big data/crowdsourcing, groups of users with similar profiles and sizing preferences act as sizing recommendations for other users with similar profiles. This is a type of fact crowdsourcing of virtual size charts.

Awards and nominations

[edit]

EyeFitU was awarded the Nouvo Prize, conferred by RTS (Swiss National TV) for being the most promising start-up in February 2015[4] and recognised by Netcomm Suisse - Ladies in e-commerce, in July 2016, for the best pitch. Both awards were publicly voted for.

The EyeFitu app was named as one of the Favourite Fashion Apps 2015 from FashInvest, in December 2015, recognising it as the app that made the most impact on the fashion tech scene in 2015.[5]

References

[edit]
  1. ^ Fashion turns to data analytics to cut number of returned items, Financial Times, October 5, 2016
  2. ^ https://www.youtube.com/watch?v=h1ALpIymRMk
  3. ^ One Size Fits All? NOT…, Women UK, November 21, 2016
  4. ^ http://www.nouvo.ch/lift2015
  5. ^ http://www.fashinvest.com/app-of-the-week-eyefitu/
[edit]
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