HeatSticks: Difference between revisions
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#REDIRECT [[Heated tobacco product]] |
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'''HeatSticks''', a electronic powered "heat-not-burn: product, is a product marketed under the "[[Marlboro (cigarette)|Marlboro brand]]" by [[Philip Morris International]] (PMI). Introduction of the product was announced June 26, 2014 in Richmond, Virginia. Initial marketing is planned for cities in Italy and Japan. HeatSticks are manufactured at two plants in Italy.<ref name=IntroHeatsticks>{{cite news|last1=Felberbaum|first1=Michael|title=Philip Morris Int'l to Sell Marlboro HeatSticks|url=http://abcnews.go.com/Health/wireStory/philip-morris-intl-sell-marlboro-heatsticks-24325442|accessdate=June 28, 2014|agency=AP|publisher=ABC News|date=June 26, 2014|location=Richmond, Virginia}}</ref> Philip Morris has projected sales of tens of billions and profits of hundreds of millions.<ref name=Bloomberg>{{cite news|author1=Thomas Mulier and Gabi Thesing|title=Philip Morris Sees $700 Million Boost From iQOS Smoking Device|url=http://www.bloomberg.com/news/2014-06-26/philip-morris-sees-700-million-boost-from-iqos-smoking-device.html|accessdate=June 28, 2014|publisher=Bloomberg|date=June 26, 2014|quote=Upon reaching 30 billion units of sales, iQOS would boost profit by $700 million at margins similar to cigarettes}}</ref> |
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In 2007 PMI launched Heatbar. The electronic smoking device heated cigarettes without burning them.[http://www.tobaccojournal.com/Anti-smoking_body_attacks_smokeless_cigarette_device.48750.0.html] The former product Heatbar is no longer sold.[http://www.fool.com/investing/general/2014/02/01/why-philip-morris-internationals-new-heated-produc.aspx] |
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==References== |
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{{reflist}} |
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[[Category:Tobacco brands]] |
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Latest revision as of 23:30, 7 March 2020
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