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{{short description|American television series}}
{{Short description|American fantasy adventure television series}}
{{about|the 2011 American series|the various French animated TV series|Once Upon a Time...}}
{{about|the American television series|the various French television series|Once Upon a Time...}}
{{Use mdy dates|date=July 2013}}
{{Use mdy dates|date=July 2013}}
{{Infobox television
{{Infobox television
| name = Once Upon a Time
| image = Once Upon A Time logo.svg
| image = Once Upon a Time title card.jpg
| genre = {{Plainlist|
| genre = {{Plainlist|
* [[Fantasy]]
* [[Fantasy]]
* [[Adventure fiction|Adventure]]
* [[Adventure fiction|Adventure]]
* [[Drama (film and television)|Drama]]
* [[Drama (film and television)|Drama]]
* [[Romance film|Romance]]
}}
}}
| creator = {{Plainlist|
| creator = {{Plainlist|
* [[Edward Kitsis]]
* [[Edward Kitsis]]
* [[Adam Horowitz]]
* [[Adam Horowitz]]
}}
}}
| starring = {{Plainlist|
| starring = {{plainlist|
* [[Ginnifer Goodwin]]
* [[Ginnifer Goodwin]]
* [[Jennifer Morrison]]
* [[Jennifer Morrison]]
Line 37: Line 37:
* [[Mekia Cox]]
* [[Mekia Cox]]
}}
}}
| composer = [[Mark Isham]]
| composer = [[Mark Isham]]<br>Cindy O'Connor <small>(S7)</small><br />Michael D. Simon <small>(S7)</small>
| country = United States
| country = United States
| language = English
| language = English
| num_seasons = 7
| num_seasons = 7
| num_episodes = 155
| num_episodes = 155
| list_episodes = List of Once Upon a Time episodes
| list_episodes = List of Once Upon a Time episodes
| executive_producer = {{Plainlist|
| executive_producer = {{Plainlist|
* Eddie Kitsis
* Edward Kitsis
* Adam Horowitz
* Adam Horowitz
* [[Steve Pearlman]]
* [[Steve Pearlman]]
Line 50: Line 50:
* [[Andrew Chambliss]]
* [[Andrew Chambliss]]
}}
}}
| producer = {{Plainlist|
| producer = {{Plainlist|
* [[Damon Lindelof]]
* [[Damon Lindelof]]
* [[Christine Boylan]]
* [[Christine Boylan]]
Line 65: Line 65:
* Helga Ungurait
* Helga Ungurait
}}
}}
| location = {{Plainlist|
| location = {{Plainlist|
* [[Steveston, British Columbia]]<ref>{{cite web |url=http://www.tourismrichmond.com/things-to-do/once/ |title=Once Upon a Time |publisher=Tourism Richmond|access-date=March 9, 2015}}</ref>
* [[Steveston, British Columbia]]<ref>{{cite web |url=http://www.tourismrichmond.com/things-to-do/once/ |title=Once Upon a Time |publisher=Tourism Richmond |access-date=March 9, 2015 |archive-date=March 9, 2015 |archive-url=https://web.archive.org/web/20150309023627/http://www.tourismrichmond.com/things-to-do/once/ |url-status=dead }}</ref>
* [[Vancouver, British Columbia]]
* [[Vancouver, British Columbia]]
}}
}}
| cinematography = {{Plainlist|
| cinematography = {{Plainlist|
* Steven Fierberg
* Steven Fierberg
* Stephen Jackson
* Stephen Jackson
* Tony Mirza
* Tony Mirza
}}
}}
| editor = {{Plainlist|
| editor = {{Plainlist|
* Geofrey Hildrew
* [[Geofrey Hildrew]]
* Mark Goldman
* Mark Goldman
* Scot J. Kelly
* Scot J. Kelly
* Joe Talbot Hall
* Joe Talbot Hall
}}
}}
| runtime = 43 minutes
| runtime = 43 minutes
| company = {{Plainlist|
| company = {{Plainlist|
* [[ABC Studios]]
* [[ABC Signature|ABC Studios]]
* [[Edward Kitsis|Kitsis]]/[[Adam Horowitz|Horowitz]]
* [[Edward Kitsis|Kitsis/Horowitz]]
}}
}}
| distributor = [[Disney–ABC Domestic Television]]
| network = [[American Broadcasting Company|ABC]]
| network = [[American Broadcasting Company|ABC]]
| first_aired = {{Start date|2011|10|23}}
| picture_format = [[HDTV]] [[720p]]
| last_aired = {{End date|2018|5|18}}
| audio_format = [[Dolby Digital 5.1]]
| related = ''[[Once Upon a Time in Wonderland]]''
| first_aired = {{Start date|2011|10|23}}
| last_aired = {{End date|2018|5|18}}
| related = ''[[Once Upon a Time in Wonderland]]''
| website =
}}
}}


'''''Once Upon a Time''''' is <!--Do not change to "was". Fiction is written in present tense, regardless if it's on the air or not.--> an American [[fantasy]] [[Adventure fiction|adventure]] [[Drama (film and television)|drama]] television series that aired for seven seasons on [[American Broadcasting Company|ABC]] from October 23, 2011 to May 18, 2018. The action alternates between two main settings: a [[Fantasy world|fantastical world]] where [[fairy tale]]s happen; and a seaside town in [[Maine]] invented for the show, called Storybrooke. The "real-world" part of the story unfolds with the characters of [[Emma Swan]] ([[Jennifer Morrison]]) and her 10-year-old son, [[Henry Mills (Once Upon a Time)|Henry Mills]]. Henry discovers the other people of the town are fairy-tale characters; and the audience is shown the [[backstory]] of the town's people as fairy-tale characters, in conjunction with their unfolding stories in the "real-world". In the seventh and final season, the "real-world" portion of the story takes place in [[Seattle]], [[Washington (state)|Washington]] (in the fictitious neighborhood of "Hyperion Heights"), with a new main narrative led by adult Henry, and his wife and daughter.
'''''Once Upon a Time''''' is <!--Do not change to "was". Fiction is written in present tense, regardless if it's on the air or not.--> an American [[fantasy]] [[Adventure fiction|adventure]] [[Drama (film and television)|drama]] television series that aired for seven seasons on [[American Broadcasting Company|ABC]] from October 23, 2011 to May 18, 2018. The action alternates between two main settings: a [[Fantasy world|fantastical world]] where [[fairy tale]]s happen, and a fictional seaside town in [[Maine]] called Storybrooke. The "real-world" part of the story unfolds with the characters of [[Emma Swan]] ([[Jennifer Morrison]]) and her 10-year-old son, [[Henry Mills (Once Upon a Time)|Henry Mills]] ([[Jared S. Gilmore]]). Henry discovers the other people of the town are fairy-tale characters. The audience is shown the [[backstory]] of the town's people as fairy-tale characters, in conjunction with their unfolding stories in the "real-world". In the seventh and final season, the "real-world" portion of the story takes place in [[Seattle, Washington]], in the fictitious neighborhood of "Hyperion Heights", with a new main narrative led by adult Henry ([[Andrew J. West]]), and his wife and daughter.


''Once Upon a Time'' was created by ''[[Lost (2004 TV series)|Lost]]'' and ''[[Tron: Legacy]]'' writers [[Edward Kitsis]] and [[Adam Horowitz]]. The core themes of the show are hope and optimism. Horowitz told ''The Hollywood Reporter'' that they had a conscious purpose to "do a show that had optimism at its heart", as they "felt like there was so much darkness in the world". Kitsis said: "We are guys who like to see the world as [[Is the glass half empty or half full?|half-full, not half-empty]]", and it's about "seeing that among all the trials and tribulations of life, you can persevere and find light among the darkness";<ref>{{Cite web|last=Bentley|first=Jean|date=May 11, 2018|title='Once Upon a Time' Will Retain its Hopeful Theme Through (and Ever After) the Series Finale {{!}} Hollywood Reporter|url=https://www.hollywoodreporter.com/live-feed/once-a-time-series-finale-what-expect-1110867|url-status=live|archive-url=https://web.archive.org/web/20200516021624/https://www.hollywoodreporter.com/live-feed/once-a-time-series-finale-what-expect-1110867|archive-date=2020-05-16|access-date=2020-08-24|website=The Hollywood Reporter}}</ref> "it's that ability to think your life will get better".<ref>{{Cite web|last=Wilken|first=Selina|date=August 12, 2011|title=Creators of 'Once Upon a Time' discuss fairytale mashups and Cinderella|url=https://www.hypable.com/creators-of-once-upon-a-time-discuss-fairytale-mashups-and-cinderella/|access-date=2020-08-24|website=Hypable|language=en-US}}</ref> Star Jennifer Morrison told the ''Calgary Herald'' that it's a show about hope and positivity and connectivity, which "encourages people to believe in themselves and believe in the best versions of themselves and to have hope to have the life that they have."<ref>{{Cite web|last=Volmers|first=Eric|date=April 29, 2018|title=Jennifer Morrison talks hope, Baby Hope and her exit from Once Upon a Time at Calgary Expo|url=https://calgaryherald.com/entertainment/television/jennifer-morrison-talks-hope-baby-hope-and-her-exit-from-once-upon-a-time-at-calgary-expo|url-status=live|archive-url=https://web.archive.org/web/20190922150805/https://calgaryherald.com/entertainment/television/jennifer-morrison-talks-hope-baby-hope-and-her-exit-from-once-upon-a-time-at-calgary-expo|archive-date=2019-09-22|access-date=2020-08-24|website=Calgary Herald|language=en-CA}}</ref>
Most of the show's characters are extracted from famous fairy-tales of the [[Brothers Grimm]] and [[Hans Christian Andersen]], popular [[Western literature]], [[folklore]], [[Arthurian legend]], and [[Greek mythology]], as well as original Disney characters from [[The Walt Disney Company]]. The fantastical part of the story begins in the world of [[Snow White]] and [[Prince Charming]], and later encompasses the worlds of [[Wonderland (fictional country)|Wonderland]], [[Neverland]], [[Land of Oz|Oz]], and ''[[Frozen (2013 film)|Frozen]]''{{'}}s Arendelle.


A spin-off series, ''[[Once Upon a Time in Wonderland]]'', consisting of 13 episodes featuring the title character of the 1865 novel ''[[Alice's Adventures in Wonderland]]'' by [[Lewis Carroll]], premiered on October 10, 2013, and concluded on April 3, 2014.<ref name="ABC renewals">{{cite web |url=http://tvbythenumbers.zap2it.com/2013/05/10/greys-anatomy-and-scandal-renewed/182089/ |archive-url=https://web.archive.org/web/20130607111836/http://tvbythenumbers.zap2it.com/2013/05/10/greys-anatomy-and-scandal-renewed/182089/ |url-status=dead |archive-date=June 7, 2013 |title='Once Upon a Time', 'Revenge', 'Grey's Anatomy', 'Nashville', 'Castle' and 'Scandal' Renewed for New Seasons by ABC |last=Kondolojy |first=Amanda |publisher=[[TV by the Numbers]] |access-date=May 10, 2013 |date=May 10, 2013}}</ref>
''Once Upon a Time'' was created by ''[[Lost (TV series)|Lost]]'' and ''[[Tron: Legacy]]'' writers [[Edward Kitsis]] and [[Adam Horowitz]]. The core themes of the show are hope and optimism. Horowitz told ''The Hollywood Reporter'' that they had a conscious purpose to "do a show that had optimism at its heart", as they "felt like there was so much darkness in the world". Kitsis said: "We are guys who like to see the world as [[Is the glass half empty or half full?|half-full, not half-empty]]", and it's about "seeing that among all the trials and tribulations of life, you can persevere and find light among the darkness";<ref>{{Cite web|last=Bentley|first=Jean|date=May 11, 2018|title='Once Upon a Time' Will Retain its Hopeful Theme Through (and Ever After) the Series Finale {{!}} Hollywood Reporter|url=https://www.hollywoodreporter.com/live-feed/once-a-time-series-finale-what-expect-1110867|url-status=live|archive-url=https://web.archive.org/web/20200516021624/https://www.hollywoodreporter.com/live-feed/once-a-time-series-finale-what-expect-1110867|archive-date=2020-05-16|access-date=2020-08-24|website=The Hollywood Reporter}}</ref> "it's that ability to think your life will get better".<ref>{{Cite web|last=Wilken|first=Selina|date=August 12, 2011|title=Creators of 'Once Upon a Time' discuss fairytale mashups and Cinderella|url=https://www.hypable.com/creators-of-once-upon-a-time-discuss-fairytale-mashups-and-cinderella/|url-status=live|archive-url=https://web.archive.org/web/20200824160118/https://www.hypable.com/creators-of-once-upon-a-time-discuss-fairytale-mashups-and-cinderella/|archive-date=2020-08-24|access-date=2020-08-24|website=Hypable|language=en-US}}</ref> Star Jennifer Morrison told the ''Calgary Herald'' that it's a show about hope and positivity and connectivity, which "encourages people to believe in themselves and believe in the best versions of themselves and to have hope to have the life that they have."<ref>{{Cite web|last=Volmers|first=Eric|date=April 29, 2018|title=Jennifer Morrison talks hope, Baby Hope and her exit from Once Upon a Time at Calgary Expo|url=https://calgaryherald.com/entertainment/television/jennifer-morrison-talks-hope-baby-hope-and-her-exit-from-once-upon-a-time-at-calgary-expo|url-status=live|archive-url=https://web.archive.org/web/20190922150805/https://calgaryherald.com/entertainment/television/jennifer-morrison-talks-hope-baby-hope-and-her-exit-from-once-upon-a-time-at-calgary-expo|archive-date=2019-09-22|access-date=2020-08-24|website=Calgary Herald|language=en-CA}}</ref>


==Premise==
A spin-off series, ''[[Once Upon a Time in Wonderland]]'', consisting of 13 episodes featuring the title character of the 1865 novel ''[[Alice's Adventures in Wonderland]]'' by [[Lewis Carroll]], premiered on October 10, 2013 and concluded on April 3, 2014.<ref name="ABC renewals">{{cite web |url=http://tvbythenumbers.zap2it.com/2013/05/10/greys-anatomy-and-scandal-renewed/182089/ |archive-url=https://web.archive.org/web/20130607111836/http://tvbythenumbers.zap2it.com/2013/05/10/greys-anatomy-and-scandal-renewed/182089/ |url-status=dead |archive-date=June 7, 2013 |title='Once Upon a Time', 'Revenge', 'Grey's Anatomy', 'Nashville', 'Castle' and 'Scandal' Renewed for New Seasons by ABC |last=Kondolojy |first=Amanda |publisher=[[TV by the Numbers]] |access-date=May 10, 2013 |date=May 10, 2013}}</ref>
The series is primarily set in the fictional seaside town of Storybrooke, [[Maine]], in which the residents are actually [[fairy tale]] characters that were transported to the real world town and robbed of their memories by [[Regina Mills|Regina]], the [[Evil Queen]] ([[Lana Parrilla]]), who used a powerful dark curse obtained from [[Rumpelstiltskin|Rumplestiltskin]] ([[Robert Carlyle]]). The residents of Storybrooke, where Regina is mayor, have lived an unchanging existence for 28 years, unaware of their own agelessness and their past lives. The town's only hope lies with a bail bond agent named [[Emma Swan]] ([[Jennifer Morrison]]), who is the daughter of [[Snow White (Once Upon a Time)|Snow White]] ([[Ginnifer Goodwin]]) and [[Prince Charming (Once Upon a Time)|Prince Charming]] ([[Josh Dallas]]). Emma was transported from the [[Enchanted forest|Enchanted Forest]] to the real world via a magic wardrobe as an infant before the curse was cast. As such, she is the Savior, the only person who can break the curse and restore everyone's lost memories. She is aided by her ten-year-old son, Henry Mills ([[Jared S. Gilmore]]), with whom she was recently reunited after giving him up for adoption upon his birth, and his ''Once Upon a Time'' book of fairy tales that holds the key to breaking the curse. Henry is also the adopted son of Regina, providing a source of both conflict and common interest between the two women.


Episodes usually have one segment that details the characters' past lives that, when serialized, adds a piece to the puzzle about the characters and their connection to the events that preceded the curse and its consequences. The other segment, set in the present day, follows a similar pattern with a different outcome, but also offers similar insights.
==Series overview==
For the first six seasons, the series is set in the fictional seaside town of Storybrooke, [[Maine]], in which the residents are actually [[fairy tale]] characters that were transported to the real world town and robbed of their memories by [[Regina Mills|Regina]], the [[Queen (Snow White)|Evil Queen]] ([[Lana Parrilla]]) who used a powerful dark curse obtained from [[Mr. Gold|Rumplestiltskin]] ([[Robert Carlyle]]). The residents of Storybrooke, where Regina is mayor, have lived an unchanging existence for 28 years, unaware of their own agelessness. The town's only hope lies with a bail-bonds person from the Land Without Magic, named [[Emma Swan]] ([[Jennifer Morrison]]), only daughter of [[Snow White]] ([[Ginnifer Goodwin]]) and [[Prince Charming]] ([[Josh Dallas]]). Emma was transported from the [[Enchanted forest|Enchanted Forest]] to the real world via a magic wardrobe as an infant before the curse was cast. As such, she is the Savior, the only person who can break the curse and restore everyone's lost memories. She is aided by her ten-year-old son, Henry Mills ([[Jared S. Gilmore]]), with whom she was recently reunited after giving him up for adoption upon his birth, and his ''Once Upon a Time'' book of fairy tales that holds the key to breaking the curse. Henry is also the adopted son of Regina, providing a source of both conflict and common interest between the two women.


== Series overview ==
In the seventh season soft-reboot, an adult Henry Mills ([[Andrew J. West]]), along with Regina, Wish Realm Captain Hook ([[Colin O'Donoghue]]), and Rumplestiltskin, are found years later in the Seattle neighborhood of Hyperion Heights, where characters from a different realm were brought under a new curse. Hoping to restore her family's memories, Lucy (Alison Fernandez) must convince her parents, Henry and Cinderella ([[Dania Ramirez]]), of the true nature of Hyperion Heights, in the midst of emerging dangers involving [[Lady Tremaine]] ([[Gabrielle Anwar]]), [[Mother Gothel]] ([[Emma Booth (actress)|Emma Booth]]), and [[Dr. Facilier]] (Daniel Francis).
In the [[Once Upon a Time season 1|first season]], the [[Evil Queen]] interrupts the wedding of [[Snow White]] and [[Prince Charming]] to announce that she will cast a [[curse]] on everyone that will leave her with the only happy ending. As a result, the majority of the characters are transported to the town of Storybrooke, [[Maine]], where most of them have been stripped of their original memories and identities as [[Fairy tale|fairy tale characters]]. On her 28th birthday, [[Emma Swan]], the daughter of Snow White and Prince Charming, is brought to Storybrooke by her biological son Henry Mills in the hopes of breaking the curse cast by his adoptive mother, [[Regina Mills]]–the Evil Queen.


In the [[Once Upon a Time season 2|second season]], despite Emma having broken the curse, the characters are not returned to the fairytale world and must deal with their own dual identities. With the introduction of magic into Storybrooke by [[Rumpelstiltskin|Rumplestiltskin]], the fates of the two worlds become intertwined, and new threats emerge in the form of [[Captain Hook|Killian Jones]] ([[Colin O'Donoghue]]), Regina's mother [[Queen of Hearts (Alice's Adventures in Wonderland)|Cora]] ([[Barbara Hershey]]), and sinister operatives Greg Mendell ([[Ethan Embry]]) and Tamara ([[Sonequa Martin-Green]]) from the real world with an agenda to destroy magic.
Episodes usually have one segment that details the characters' past lives that, when serialized, adds a piece to the puzzle about the characters and their connection to the events that preceded the curse and its consequences. The other, set in the present day, follows a similar pattern with a different outcome, but also offers similar insights.


In the [[Once Upon a Time season 3|third season]], the main characters travel to [[Neverland]] to rescue Henry, who has been kidnapped by [[Peter Pan]] ([[Robbie Kay]]) as part of a plan to obtain the "Heart of the Truest Believer" from him. Their increasing power struggle with Pan continues in Storybrooke, which results in the reversal of the original curse. All the characters are returned to their original worlds, leaving Emma and Henry to escape to [[New York City]]. The characters are then mysteriously brought back to a recreated Storybrooke with their memories of the previous year removed, and the envious Zelena / [[Wicked Witch of the West]] ([[Rebecca Mader]]) from [[Land of Oz|Oz]] appears with a plan to change the past, prompting Emma and Henry to return.
===Season 1 (2011–12)===
{{see also|Once Upon a Time (season 1)}}
The first season premiered on October 23, 2011. [[Evil Queen|The Evil Queen]] interrupts the wedding of Snow White and Prince Charming to announce that she will cast a [[curse]] on everyone that will leave her with the only happy ending. As a result, the majority of the characters are transported to the town of Storybrooke, [[Maine]], where most of them have been stripped of their original memories and identities as fairy tale characters. On her 28th birthday, Emma Swan, the daughter of Snow White and Prince Charming, is brought to Storybrooke by her biological son Henry Mills in the hopes of breaking the curse cast by his adoptive mother, the [[Evil Queen]] [[Regina Mills]].


In the [[Once Upon a Time season 4|fourth season]], Emma and Hook's time travel adventures lead to the accidental arrival of [[Elsa (Frozen)|Elsa]] ([[Georgina Haig]]) from the Enchanted Forest of the past to present-day Storybrooke. As she searches for her younger sister [[Anna (Frozen)|Anna]] ([[Elizabeth Lail]]) with the aid of the town's residents, they encounter the [[The Snow Queen|Snow Queen]] ([[Elizabeth Mitchell]]). Meanwhile, Regina seeks the author of Henry's ''Once Upon a Time'' book so that she can have her happy ending. Later on, a banished Rumplestiltskin returns with the help of [[Cruella de Vil#Once Upon a Time|Cruella de Vil]] ([[Victoria Smurfit]]), [[Maleficent#Once Upon a Time|Maleficent]] ([[Kristin Bauer van Straten]]), and [[Ursula (The Little Mermaid)#"The Sea Witch"|Ursula]] ([[Merrin Dungey]]), carrying out his own plans to rewrite the rules governing the fates of all heroes and villains. Henry and Emma race to restore reality and the truth before the twisted inversion becomes permanent.
===Season 2 (2012–13)===
{{see also|Once Upon a Time (season 2)}}
The second season premiered on September 30, 2012.<ref name="twopremiere">[http://www.thefutoncritic.com/news/2012/07/26/abc-announces-fall-premiere-and-season-premiere-dates-for-2012-13-season-225010/20120726abc02/ ABC Announces Fall Premiere and Season Premiere Dates for 2012–13 Season] from ''The Futon Critic'' (July 26, 2012)</ref> Despite Emma having broken the curse, the characters are not returned to the fairy tale world, and must deal with their own dual identities. With the introduction of magic into Storybrooke by Mr. Gold, the fates of the two worlds become intertwined, and new threats emerge in the form of [[Captain Hook]] ([[Colin O'Donoghue]]), Regina's mother [[Queen of Hearts (Alice's Adventures in Wonderland)|Cora]] ([[Barbara Hershey]]), also known as the [[Queen of Hearts (Alice's Adventures in Wonderland)|Queen of Hearts]], and sinister operatives from the real world with an agenda to destroy magic.


In the [[Once Upon a Time season 5|fifth season]], the characters embark on a quest to [[Camelot]] to find the [[The Sorcerer's Apprentice|Sorcerer]] [[Merlin]] ([[Elliot Knight]]) in order to free Emma from the powers of an ancient darkness. To complicate matters, [[King Arthur]] ([[Liam Garrigan]]) sets out to alter the balance between light and darkness using [[Excalibur]] and the help of a vengeful Zelena. A tragic loss forces Emma to lead a rescue party to the [[Underworld]], where the gang encounters souls of those with unfinished business and must face the conniving [[List of Once Upon a Time characters#Hades|Hades]] ([[Greg Germann]]). The characters' dangerous manipulations of magic lead to the separation of Regina and her Evil Queen persona, as well as the arrival of [[Dr. Jekyll and Mr. Hyde (character)|Dr. Jekyll]] ([[Hank Harris]]) and [[Dr. Jekyll and Mr. Hyde (character)|Mr. Hyde]] ([[Samuel Witwer|Sam Witwer]]).
===Season 3 (2013–14)===
{{see also|Once Upon a Time (season 3)}}
The third season premiered on September 29, 2013. It was split into two volumes, with the first eleven episodes running from September to December 2013, and the later half from March to May 2014. In the first volume, the main characters travel to [[Neverland]] to rescue Henry, who has been kidnapped by [[Peter Pan]] ([[Robbie Kay]]) as part of a plan to obtain the "Heart of the Truest Believer" from him. Their increasing power struggle with Pan continues in Storybrooke, which ultimately results in the complete reversal of the original curse. All the characters are returned to their original worlds, leaving Emma and Henry to escape to [[New York City]]. In the second volume, the characters are mysteriously brought back to a recreated Storybrooke with their memories of the previous year removed, and the envious [[Wicked Witch of the West]] ([[Rebecca Mader]]) from the [[Land of Oz]] appears with a plan to change the past. Once again, Emma is needed to save her family.


In the [[Once Upon a Time season 6|sixth season]], the residents of Storybrooke set out to protect the town from the combined threat of Mr. Hyde and an unleashed Evil Queen, as well as dealing with new arrivals from the Land of Untold Stories. Emma's destiny as the Savior weighs heavy on her, and her desperation to alter her fate leads to revelations about a mysterious new arrival: [[List of Once Upon a Time characters#Aladdin|Aladdin]] ([[Deniz Akdeniz]]). The war between light and darkness leads to the arrival of the Black Fairy ([[Jaime Murray]]) as well as the final battle that was prophesied before the casting of the original curse.
===Season 4 (2014–15)===
{{see also|Once Upon a Time (season 4)}}
The fourth season premiered on September 28, 2014. It was also split into two volumes, with the first eleven episodes running from September to December 2014, and the later half from March to May 2015. A new storyline incorporating elements from ''[[Frozen (2013 film)|Frozen]]'' was revealed when the time travel events of the previous season lead to the accidental arrival of [[Elsa (Once Upon a Time)|Queen Elsa]] ([[Georgina Haig]]) of Arendelle, from the Enchanted Forest of the past, to present-day Storybrooke. As she searches for her younger sister [[Anna (Disney)|Princess Anna]] ([[Elizabeth Lail]]) with the aid of the main characters, they encounter the [[The Snow Queen|Snow Queen]] ([[Elizabeth Mitchell]]).<ref>{{cite magazine |url= https://ew.com/article/2014/05/11/once-upon-a-time-frozen-2/|title='Once Upon a Time' season finale: 39 burning/freezing questions about [SPOILER]'s introduction! |last=Snetiker |first=Marc |date=May 11, 2014 |magazine=[[Entertainment Weekly]] |access-date=October 3, 2019}}</ref> Meanwhile, Regina seeks the Author of Henry's ''Once Upon a Time'' book so that she can finally have her happy ending. However, later on, a banished Mr. Gold returns, with the help of [[Cruella de Vil|Cruella De Vil]] ([[Victoria Smurfit]]), [[Maleficent]] ([[Kristin Bauer van Straten]]), and [[Ursula (The Little Mermaid)|Ursula]] ([[Merrin Dungey]]), with his own plan to rewrite the rules governing the fates of all heroes and villains. Henry and Emma race to restore reality and the truth before the twisted inversion becomes permanent.


In the [[Once Upon a Time season 7|seventh]] and final season, years after the final battle, Lucy ([[Alison Fernandez]]) arrives in the fictional neighborhood of Hyperion Heights in [[Seattle]], [[Washington (state)|Washington]] with her ''Once Upon a Time'' book to find her now-adult father Henry ([[Andrew J. West]]), who is needed by his family. Henry, along with characters from the New Enchanted Forest, have been brought to the neighborhood under a new curse and are caught in a rising conflict involving [[List of Once Upon a Time characters#Ella|Cinderella]] ([[Dania Ramirez]]) and [[List of Once Upon a Time characters#Rapunzel Tremaine|Lady Tremaine]] ([[Gabrielle Anwar]]), whose dangerous history with [[List of Once Upon a Time characters#Mother Gothel|Mother Gothel]] ([[Emma Booth (actress)|Emma Booth]]) is revealed, as well as the agendas of [[List of Once Upon a Time characters#Dr. Facilier|Dr. Facilier]] ([[Daniel Francis (actor)|Daniel Francis]]). Lucy must try to break this new curse and free her parents with the help of the now-cursed Regina, Wish Realm{{Efn|The Wish Realm is a world created via a genie wish and is populated with alternate versions of the characters, first seen in the season six episode "[[Wish You Were Here (Once Upon a Time)|Wish You Were Here]]".}} Hook, Rumplestiltskin and Zelena. As they succeed in breaking the curse, the arrival of Wish Realm Rumplestiltskin with a plot to condemn every hero into eternal unhappiness leads to an ultimate sacrifice to save their happily ever after.
===Season 5 (2015–16)===
{{see also|Once Upon a Time (season 5)}}
The fifth season was announced on May 7, 2015,<ref>{{cite web|last1=Webb Mitovich|first1=Matt|title=ABC's ''Once Upon a Time'' Renewed for Season 5|url=http://tvline.com/2015/05/07/once-upon-a-time-renewed-season-5/|website=[[TVLine]]|publisher=[[Penske Media Corporation]]|access-date=May 8, 2015|location=United States|date=May 7, 2015}}</ref> and premiered on September 27, 2015. It was once again split into two volumes with the first volume running from September to December 2015, and the second volume from March to May 2016. The characters embark on a quest to [[Camelot]] to find the [[The Sorcerer's Apprentice|Sorcerer]] [[Merlin]] ([[Elliot Knight]]) in order to free Emma from the powers of an ancient darkness that threatens to destroy everything. To complicate matters, [[King Arthur]] ([[Liam Garrigan]]) is determined to forever alter the balance between light and darkness using the legendary [[Excalibur]] and the help of a vengeful Zelena. As history and destiny collide, Hook's death makes Emma lead a rescue party to the [[Underworld]] in order to bring him back. During their mission, they encounter souls of those with unfinished business and must face [[Hades]] ([[Greg Germann]]). In an attempt to restore order to the chaos that has culminated, the characters' dangerous manipulations of magic lead to an exacerbation of the war between light and darkness, with the separation of Regina and her Evil Queen persona, as well as the arrival of [[Dr. Jekyll and Mr. Hyde (character)|Dr. Jekyll]] ([[Hank Harris]]) and [[Dr. Jekyll and Mr. Hyde (character)|Mr. Hyde]] ([[Samuel Witwer|Sam Witwer]]).

===Season 6 (2016–17)===
{{see also|Once Upon a Time (season 6)}}
The sixth season was announced on March 3, 2016, and premiered on September 25, 2016. The characters must defend Storybrooke from the combined threat of Mr. Hyde and an unleashed Evil Queen. They also must deal with the new people from the Land of Untold Stories as well as dealing with their own forgotten tales and the mysterious fate of saviors leads to Emma learning about the savior before her, [[Aladdin (Disney character)|Aladdin]] ([[Deniz Akdeniz]]).<ref>{{cite web|url=http://abc.go.com/shows/once-upon-a-time/news/storybook/once-upon-a-time-returns-march-6-122915|title=Once Upon a Time Season 6 Premiere Date Announced - Once Upon A Time|access-date=August 14, 2016|archive-url=https://web.archive.org/web/20161107234316/http://abc.go.com/shows/once-upon-a-time/news/storybook/once-upon-a-time-returns-march-6-122915|archive-date=November 7, 2016|url-status=dead}}</ref> The ongoing war between light and darkness ultimately leads to the arrival of the creator of the Dark Curse, the Black Fairy ([[Jaime Murray]]) as well as the final battle that was prophesied before the casting of the original curse.

===Season 7 (2017–18)===
{{see also|Once Upon a Time (season 7)}}
In May 2017, the series was renewed for a seventh and final season consisting of 22 episodes,<ref name="Goldberg">{{cite web|url=https://www.hollywoodreporter.com/live-feed/once-a-time-renewed-season-7-at-abc-997815|title='Once Upon a Time' Renewed for Season 7 at ABC|last=Goldberg|first=Lesley|work=[[The Hollywood Reporter]]|date=May 11, 2017|access-date=May 11, 2017}}</ref> which marked a [[Sequel#Soft reboot|soft reboot]].<ref>{{cite web |url=https://deadline.com/2017/05/once-upon-a-time-jennifer-morrison-exit-series-regular-season-7-lana-parrilla-robert-carlyle-1202086200/|website=[[Deadline Hollywood]]|title='Once Upon A Time': Jennifer Morrison Exits, Others Near Deals For Season 7}}</ref><ref>{{cite web|url=https://www.facebook.com/JenniferMorrisonOfficial/posts/10155418855278689|title=Jennifer Morrison|website=Facebook}}</ref><ref>{{cite magazine|url=https://ew.com/tv/2017/05/12/once-upon-time-ginnifer-goodwin-josh-dallas-emilie-de-ravin-jared-gilmore-exit/|title=Once Upon a Time: Ginnifer Goodwin, Josh Dallas, Emilie de Ravin and Jared Gilmore exit|last=Abrams|first=Natalie|magazine=Entertainment Weekly|date=May 12, 2017|access-date=May 12, 2017}}</ref><ref name="FinalSeason" /> Years later after The Final Battle, Lucy ([[Alison Fernandez]]) arrives in the fictional neighborhood of Hyperion Heights in [[Seattle]], [[Washington (state)|Washington]] with her ''Once Upon a Time'' book to find her father Henry Mills ([[Andrew J. West]]) who is needed by his family.<ref>{{cite news|url=http://tvline.com/2017/03/08/once-upon-a-time-season-7-andrew-west-cast/|title=Once Upon a Time Casts Walking Dead Alum Andrew J. West in Finale Mystery Role, Possible Season 7 Regular|last=Mitovich|first=Matt Webb|work=TVLine|date=March 8, 2017|access-date=March 8, 2017}}</ref><ref>{{cite magazine|url=https://ew.com/tv/2017/03/09/once-upon-time-alison-fernandez/|title=Once Upon a Time adds Jane the Virgin star in mystery role|last=Abrams|first=Natalie|magazine=Entertainment Weekly|date=March 9, 2017|access-date=March 9, 2017}}</ref><ref>{{cite magazine|url=https://ew.com/tv/2017/05/16/once-upon-time-season-7-spoilers/|title=Once Upon a Time reveals new details on season 7|last=Abrams|first=Natalie|magazine=Entertainment Weekly|date=May 16, 2017|access-date=May 16, 2017}}</ref> Henry along with characters from the New Enchanted Forest<ref name="ew.com">{{Cite news|url=https://ew.com/tv/2017/12/13/once-upon-a-time-rebecca-mader-zelena-return/|title='Once Upon a Time' star Rebecca Mader previews Zelena's return|website=Entertainment Weekly|access-date=2018-05-15|language=en}}</ref> were brought to Hyperion Heights under a new curse and are caught in a rising conflict involving [[Cinderella]] ([[Dania Ramirez]]) and [[List of Disney's Cinderella characters#Lady Tremaine|Lady Tremaine]] ([[Gabrielle Anwar]]) whose dangerous history with [[Mother Gothel]] ([[Emma Booth (actress)|Emma Booth]]) is revealed as well as the agendas of [[Dr. Facilier]] (Daniel Francis). Lucy must try to break this new curse and free her parents with the help of the now cursed Regina, Wish Realm Hook, Rumplestiltskin and Zelena. Two worlds collide when the arrival of Wish Realm Rumplestiltskin and Wish Henry Mills were culminated a devious plot by separating the characters into a separate realm inside their own storybooks. While someone will be making the ultimate sacrifice to save their happily ever after.


==Episodes==
==Episodes==
{{see also|List of Once Upon a Time episodes}}
{{Main|List of Once Upon a Time episodes}}
{{:List of Once Upon a Time episodes}}
{{:List of Once Upon a Time episodes}}
<!-- To edit this template, you must do so on the page linked above. -->

==Reception==
''Once Upon a Time''{{'}}s [[Once Upon a Time (season 1)|first season]] received "generally favorable" reviews from critics. [[Metacritic]] gave it a score of 66 out of 100 based on 26 reviews. The pilot episode was watched by 12.93&nbsp;million viewers and achieved an adult 18–49 rating/share of 4.0. The [[Once Upon a Time (season 2)|second season]] premiered on September 30, 2012, to an audience of 11.36&nbsp;million viewers, while the [[Once Upon a Time (season 3)|third season]] began on September 29, 2013, opening to 8.52&nbsp;million viewers. In May 2014, ABC renewed the show for its [[Once Upon a Time (season 4)|fourth season]], premiering in September 2014 to an audience of 9.47&nbsp;million viewers. The series was renewed for a [[Once Upon a Time (season 5)|fifth season]] in May 2015 and for a [[Once Upon a Time (season 6)|sixth season]] in March 2016.<ref>{{cite web|last1=Webb Mitovich|first1=Matt|title=ABC's ''Once Upon a Time'' Renewed for Season 5|url=http://tvline.com/2015/05/07/once-upon-a-time-renewed-season-5/|website=[[TVLine]]|publisher=[[Penske Media Corporation]]|access-date=June 2, 2018|location=United States|date=May 8, 2015}}</ref><ref>{{cite web|last1=Webb Mitvich|first1=Matt|title=''Once Upon a Time'' Renewed for Season 6|url=http://tvline.com/2016/03/03/once-upon-a-time-renewed-season-6/|website=[[TVLine]]|publisher=[[Penske Media Corporation]]|access-date=March 3, 2016|location=United States|date=March 3, 2016}}</ref> On May 11, 2017, ABC renewed the series for a 22-episode [[Once Upon a Time (season 7)|seventh season]].<ref name="Goldberg"/> In February 2018, it was announced the seventh season would serve as the final season of the series.<ref name="FinalSeason">{{cite web|url=https://ew.com/tv/2018/02/06/once-upon-a-time-ending-season-7-series-finale/ |title=Once Upon a Time to end after season 7 |last=Abrams |first=Natalie |work=Entertainment Weekly |date=February 6, 2018 |access-date=February 6, 2018}}</ref>

After the first season, critical reviews began to grow less positive.


==Cast==
==Cast==
{{main|List of Once Upon a Time characters}}
{{main|List of Once Upon a Time characters}}
{| class="wikitable"
<!--Do not change order of identities. It follows the standard set by official ABC press releases and season pages!-->
|-
<!--Keep the formatting for the seasons the way it is! Guest appearances are kept for the "List of Once Upon a Time characters" article; when they have starred in multiple seasons, it is "seasons" not "season"; there is no need to add "main" to a solely main actor!-->
! rowspan=2|Actor
* [[Ginnifer Goodwin]] as [[Snow White]] / [[Mary Margaret Blanchard]] (seasons 1–6; guest season 7)<ref name="Comic-Con">{{cite web | url=https://uk.ign.com/articles/2015/07/11/comic-con-once-upon-a-time-talks-dark-swan-and-merida-for-season-5 | title=COMIC-CON: ONCE UPON A TIME TALKS DARK SWAN AND MERIDA FOR SEASON 5 | website=IGN | date=July 11, 2015 | access-date=July 11, 2015 | author=Ratcliffe, Amy}}</ref><ref name=":0">{{Cite web|url=http://tvline.com/2017/05/12/once-upon-a-time-goodwin-dallas-leaving-season-7/|title=Once Upon a Time Bosses Confirm Six Total Exits: 'We Fervently Believe It Won't Be the Last We See of Them'|last=Mitovich|first=Matt Webb|date=2017-05-12|website=TVLine|access-date=2017-05-12}}</ref><ref name=":1">{{Cite news|url=https://tvline.com/2018/03/21/once-upon-a-time-jennifer-morrison-returns-series-finale-emma/|title=Once Upon a Time: Jennifer Morrison, Ginnifer Goodwin, Josh Dallas and Emilie de Ravin Return for Series Finale|last=Mitovich|first=Matt Webb|date=2018-03-21|work=TVLine|access-date=2018-07-28|language=en-US}}</ref>
! rowspan=2|Character
* [[Jennifer Morrison]] as [[Emma Swan]] (seasons 1–6; guest season 7)
! colspan=7|Seasons
* [[Lana Parrilla]] as the [[Queen (Snow White)|Evil Queen]] / [[Regina Mills]] / Roni<ref name="Comic-Con" /><ref>{{cite tweet|user=LanaParrilla|first=Lana|last=Parrilla|number=618464773689073664|date=7 July 2015|title=We're baaaaaack!!! ... #OnceIsBack #Season5 #OnceUponATime}}</ref>
|-
* [[Josh Dallas]] as [[Prince Charming]] / [[David Nolan (Once Upon a Time)|David Nolan]] (seasons 1–6; guest season 7)<ref name="ModernWorld">{{cite video |people=[[Joshua Dallas]], [[Edward Kitsis]], [[Adam Horowitz]] |date=2011 |title=Fairy Tales in the Modern World | medium=DVD |publisher=[[Disney-ABC Domestic Television]] |location=''Once Upon a Time: The Complete First Season'' Disc 5 }}</ref><ref name="Comic-Con" /><ref name=":0" /><ref name=":1" />
! style="width:5%;"|[[Once Upon a Time season 1|1]]
* [[Jared S. Gilmore]] as [[Henry Mills (Once Upon a Time)|Henry Mills]] (seasons 1–6; recurring season 7)<ref name=":0" /><ref name="Ep501">{{cite web|url=http://www.thefutoncritic.com/listings/20150911abc06/|title=(#501) "The Dark Swan"|work=[[The Futon Critic]]|access-date=September 12, 2015}}</ref>
! style="width:5%;"|[[Once Upon a Time season 2|2]]
* [[Raphael Sbarge]] as [[Talking Cricket|Jiminy Cricket]] / Dr. Archibald Hopper (season 1; recurring seasons 2–3 and 6; guest seasons 4 & 7)
! style="width:5%;"|[[Once Upon a Time season 3|3]]
* [[Jamie Dornan]] as the [[Huntsman (Snow White)|Huntsman]] / Sheriff Graham Humbert (season 1; guest season 2)
! style="width:5%;"|[[Once Upon a Time season 4|4]]
* [[Robert Carlyle]] as [[Rumpelstiltskin|Rumplestiltskin]] / [[Mr. Gold]]<ref name="Comic-Con" /> / Weaver
! style="width:5%;"|[[Once Upon a Time season 5|5]]
* [[Eion Bailey]] as [[Pinocchio]] / August Wayne Booth (season 1; recurring seasons 2, 4 and 6)
! style="width:5%;"|[[Once Upon a Time season 6|6]]
* [[Emilie de Ravin]] as [[Beauty and the Beast|Belle French]] (seasons 2–6; recurring season 1; guest season 7)<ref name="Comic-Con" /><ref name=":0" /><ref name=":1" /><ref>{{cite tweet|user=AdamHorowitzLA|first=Adam|last=Horowitz|number=608832298335600640|date=11 June 2015|title=@swansrogers yes}}</ref>
! style="width:5%;"|[[Once Upon a Time season 7|7]]
* [[Meghan Ory]] as [[Little Red Riding Hood|Red Riding Hood]] / Ruby (season 2; recurring seasons 1, 3 and 5)<ref name="OryReturn">{{cite news | url=http://tvline.com/2015/09/08/once-upon-a-time-season-5-ruby-returns-meghan-ory/ | title=Once Upon a Time: Meghan Ory to Return as Ruby in Season 5 | work=TVLine | date=September 8, 2015 | access-date=September 8, 2015 | author=Mitovich, Matt Webb}}</ref>
|-
* [[Colin O'Donoghue]] as [[Killian Jones]] / [[Captain Hook]] / Rogers (seasons 2–7, guest season 7 as Killian)<!--Do not add "Prince Charles" as that name was used as cover and it doesn't apply to the character--><ref name="Comic-Con" />
| style="text-align:center;"| [[Ginnifer Goodwin]]
* [[Michael Raymond-James]] as Baelfire / Neal Cassidy (season 3; recurring season 2; guest season 5)
| style="text-align:center;"| [[Snow White]] / Mary Margaret Blanchard
* [[Michael Socha]] as [[Will Scarlet]] / [[Knave of Hearts (Alice's Adventures in Wonderland)|Knave of Hearts]] / [[White King (Through the Looking-Glass)|White King]] (season 4)
| colspan=6 {{CMain|Main}}
* [[Rebecca Mader]] as [[Zelena (Once Upon a Time)|Zelena]] / the [[Wicked Witch of the West]] / Kelly West (seasons 5–6; recurring season 3–4 and 7)<ref name="Comic-Con"/><ref name="MaguireMaderRegulars" /><ref name="Rebecca">{{cite magazine|url=https://ew.com/tv/2017/05/12/once-upon-time-rebecca-mader-exit/|title=Once Upon a Time: Rebecca Mader exiting after season 6|last=Abrams|first=Natalie|magazine=Entertainment Weekly|date=May 11, 2017|access-date=May 11, 2017}}</ref>
| {{CGuest|Guest}}
* [[Sean Maguire]] as [[Robin Hood]] (season 5; recurring seasons 3–4 and 6; guest season 7)<ref name="Comic-Con" /><ref name="MaguireMaderRegulars">{{cite news|url=http://tvline.com/2015/06/09/once-upon-a-time-season-5-maguire-mader-series-regulars/ |title=Once Upon a Time Ups Sean Maguire, Rebecca Mader to Series Regulars|date=June 9, 2015|last=Webb Mitovich|first=Matt|work=[[TVLine]]|access-date=June 9, 2015}}</ref>
|-
* [[Andrew J. West]] as adult [[Henry Mills (Once Upon a Time)|Henry Mills]] (season 7; guest season 6)
| style="text-align:center;"| [[Jennifer Morrison]]
* [[Dania Ramirez]] as [[Cinderella]] / [[Jacinda Vidrio]] (season 7)
| style="text-align:center;"| [[Emma Swan]]
* [[Gabrielle Anwar]] as [[Rapunzel]] / [[List of Disney's Cinderella characters#Lady Tremaine|Lady Tremaine]] / Victoria Belfrey (season 7)
| colspan=6 {{CMain|Main}}
* [[Alison Fernandez]] as Lucy (season 7; guest season 6)
| {{CGuest|Guest}}
* [[Mekia Cox]] as [[The Frog Prince|Tiana]] / Sabine (season 7)
|-
<!--Keep the formatting for the seasons the way it is! Guest appearances are kept for the "List of Once Upon a Time characters" article; when they have starred in multiple seasons, it is "seasons" not "season"; there is no need to add "main" to a solely main actor!-->
| style="text-align:center;"| [[Lana Parrilla]]
| style="text-align:center;"| Regina Mills / [[Evil Queen]] / Roni
| colspan=7 {{CMain|Main}}
|-
| style="text-align:center;"| [[Josh Dallas]]
| style="text-align:center;"| [[The Prince and the Pauper|David Nolan]] / [[Prince Charming]]
| colspan=6 {{CMain|Main}}
| {{CGuest|Guest}}
|-
| style="text-align:center;"| Jared S Gilmore
| rowspan=2 style="text-align:center;" | Henry Mills / [[Author]]
| colspan=6 {{CMain|Main}}
| {{CRecurring|Recurring}}
|-
| style="text-align:center;"| Andrew J West
| colspan=5 {{CNone}}
| {{CGuest|Guest}}
| {{CMain|Main}}
|-
| style="text-align:center;"| [[Raphael Sbarge]]
| style="text-align:center;"| [[Talking Cricket|Jiminy Cricket]] / Archie Hopper
| {{CMain|Main}}
| colspan=2 {{CRecurring|Recurring}}
| {{CGuest|Guest}}
| {{CNone}}
| {{CRecurring|Recurring}}
| {{CGuest|Guest}}
|-
| style="text-align:center;"| [[Jamie Dornan]]
| style="text-align:center;"| [[Snow White|Huntsman]] / Sheriff Graham Humbert
| {{CMain|Main}}
| {{CGuest|Guest}}
| colspan=5 {{CNone}}
|-
| style="text-align:center;"| [[Robert Carlyle]]
| style="text-align:center;"| [[Rumpelstiltskin]] / Mr. Gold / Weaver
| colspan=7 {{CMain|Main}}
|-
| style="text-align:center;"| [[Eion Bailey]]
| rowspan=2 style="text-align:center;"| [[Pinocchio]] / August Wayne Booth
| {{CMain|Main}}
| {{CRecurring|Recurring}}
| {{CNone}}
| {{CRecurring|Recurring}}
| {{CNone}}
| {{CGuest|Guest}}
| {{CNone}}
|-
| style="text-align:center;"| Jakob Davies
| {{CRecurring|Recurring}}
| {{CGuest|Guest}}
| {{CNone}}
| {{CRecurring|Recurring}}
| {{CNone}}
| {{CRecurring|Recurring}}
| {{CGuest|Guest}}
|-
| style="text-align:center;"| [[Emilie de Ravin]]
| style="text-align:center;"| [[Beauty and the Beast|Belle French]] / "Lacey"
| {{CRecurring|Recurring}}
| colspan=5 {{CMain|Main}}
| {{CGuest|Guest}}
|-
| style="text-align:center;"| [[Meghan Ory]]
| style="text-align:center;"| [[Little Red Riding Hood]] / Ruby
| {{CRecurring|Recurring}}
| {{CMain|Main}}
| {{CRecurring|Recurring}}
| {{CNone}}
| {{CRecurring|Recurring}}
| colspan=2 {{CNone}}
|-
| style="text-align:center;"| [[Colin O'Donoghue]]
| style="text-align:center;"| Killian Jones / [[Captain Hook]]
| {{CNone}}
| colspan=6 {{CMain|Main}}
|-
| style="text-align:center;"| [[Michael Raymond-James]]
| style="text-align:center;"| Baelfire / Neal Cassidy
| {{CNone}}
| {{CRecurring|Recurring}}
| {{CMain|Main}}
| {{CNone}}
| {{CGuest|Guest}}
| colspan=2 {{CNone}}
|-
| style="text-align:center;"| [[Michael Socha]]
| style="text-align:center;"| [[Will Scarlet]] / [[Knave of Hearts (Alice's Adventures in Wonderland)|Knave of Hearts]] / [[White King (Through the Looking Glass)|White King]]
| colspan=3 {{CNone}}
| {{CMain|Main}}
| colspan=3 {{CNone}}
|-
| style="text-align:center;"| [[Rebecca Mader]]
| style="text-align:center;"| Zelena / [[The Wicked Witch of the West]] / Kelly West
| colspan=2 {{CNone}}
| colspan=2 {{CRecurring|Recurring}}
| colspan=2 {{CMain|Main}}
| {{CRecurring|Recurring}}
|-
| style="text-align:center;"| [[Sean Maguire]]
| rowspan=2 style="text-align:center;"| [[Robin Hood]] / Robin of Locksley
| colspan=2 {{CNone}}
| colspan=2 {{CRecurring|Recurring}}
| {{CMain|Main}}
| {{CRecurring|Recurring}}
| {{CGuest|Guest}}
|-
| style="text-align:center;"| [[Tom Ellis (actor)|Tom Ellis]]
| {{CNone}}
| {{CGuest|Guest}}
| colspan=5 {{CNone}}
|-
| style="text-align:center;"| [[Dania Ramirez]]
| style="text-align:center;"| [[Cinderella (Disney character)|Cinderella]] / Jacinda Vidrio
| colspan=6 {{CNone}}
| {{CMain|Main}}
|-
| style="text-align:center;"| [[Gabrielle Anwar]]
| style="text-align:center;"| [[Rapunzel]] / [[Lady Tremaine]] / Victoria Belfrey
| colspan=6 {{CNone}}
| {{CMain|Main}}
|-
| style="text-align:center;"| [[Alison Fernandez]]
| style="text-align:center;"| Lucy Mills / Lucy Vidrio
| colspan=5 {{CNone}}
| {{CGuest|Guest}}
| {{CMain|Main}}
|-
| style="text-align:center;"| [[Mekia Cox]]
| style="text-align:center;"| [[Tiana (The Princess and the Frog)|Tiana]] / Sabine
| colspan=6 {{CNone}}
| {{CMain|Main}}
|-
|}


==Development and production==
==Development and production==
===Conception===
===Conception===
[[Adam Horowitz (screenwriter)|Adam Horowitz]] and [[Edward Kitsis]] conceived the show in 2004 before joining the writing staff of ''[[Lost (TV series)|Lost]]'', but wanted to wait until that series was over to focus on this project.<ref>{{cite news|url=http://weblogs.variety.com/on_the_air/2010/10/exclusive-lost-exec-producers-horowitz-kitsis-sell-pilot-to-abc.html|title=EXCLUSIVE: 'Lost' exec producers Horowitz, Kitsis sell pilot to ABC|date=October 28, 2010|last=Levine|first=Stuart|work=[[Variety (magazine)|Variety]]|access-date=August 2, 2011|url-status=dead|archive-url=https://archive.today/20120716140335/http://weblogs.variety.com/on_the_air/2010/10/exclusive-lost-exec-producers-horowitz-kitsis-sell-pilot-to-abc.html|archive-date=July 16, 2012|df=mdy-all}}</ref>
[[Adam Horowitz (screenwriter)|Adam Horowitz]] and [[Edward Kitsis]] conceived ''Once Upon a Time'' in 2004 before joining the writing staff of ''[[Lost (2004 TV series)|Lost]]'' but wanted to wait until that series was over to focus on this project.<ref>{{cite news|url=http://weblogs.variety.com/on_the_air/2010/10/exclusive-lost-exec-producers-horowitz-kitsis-sell-pilot-to-abc.html|title=EXCLUSIVE: 'Lost' exec producers Horowitz, Kitsis sell pilot to ABC|date=October 28, 2010|last=Levine|first=Stuart|work=[[Variety (magazine)|Variety]]|access-date=August 2, 2011|url-status=dead|archive-url=https://archive.today/20120716140335/http://weblogs.variety.com/on_the_air/2010/10/exclusive-lost-exec-producers-horowitz-kitsis-sell-pilot-to-abc.html|archive-date=July 16, 2012|df=mdy-all}}</ref>


{{Quote box |quoted=true |width=30%|align=right| quote=The idea is to take these characters that we all know collectively and try to find things about them that we haven't explored before. Sometimes it's a story point, sometimes it's a thematic connection, sometimes it's a dilemma they face in both worlds that is similar. We are not generally retelling the exact same story as the fairy tale world. | source =— Executive producer [[Adam Horowitz (screenwriter)|Adam Horowitz]]<ref name=comicbookresources/>}}
{{Quote box |quoted=true |width=30%|align=right| quote=The idea is to take these characters that we all know collectively and try to find things about them that we haven't explored before. Sometimes it's a story point, sometimes it's a thematic connection, sometimes it's a dilemma they face in both worlds that is similar. We are not generally retelling the exact same story as the fairy tale world. | source =— Executive producer [[Adam Horowitz (screenwriter)|Adam Horowitz]]<ref name=comicbookresources/>}}


Eight years before the ''Once Upon a Time'' pilot (the two had just completed their work on ''[[Felicity (TV series)|Felicity]]'', in 2002), Kitsis and Horowitz became inspired to write fairy tales out of a love of "mystery and excitement of exploring lots of different worlds."<ref name="colliderinterview">{{cite web|url=https://collider.com/adam-horowitz-once-upon-a-time-interview/121906/ |title=Co-Creator/Executive Producer Adam Horowitz Once Upon a Time Interview |first=Christina |last=Radish |website=Collider |date=October 23, 2011 |access-date=January 3, 2012}}</ref>
Eight years before the pilot began development (the two had just completed their work on ''[[Felicity (TV series)|Felicity]]'', in 2002), Kitsis and Horowitz became inspired to write fairy tales out of a love of "mystery and excitement of exploring lots of different worlds."<ref name="colliderinterview">{{cite web |url=https://collider.com/adam-horowitz-once-upon-a-time-interview/121906/ |title=Co-Creator/Executive Producer Adam Horowitz Once Upon a Time Interview |first=Christina |last=Radish |website=Collider |date=October 23, 2011 |access-date=January 3, 2012 |archive-date=February 24, 2015 |archive-url=https://web.archive.org/web/20150224191254/http://collider.com/adam-horowitz-once-upon-a-time-interview/121906/ |url-status=dead }}</ref>
They presented the premise to networks, but were refused because of its fantastic nature.<ref name="cbrbeginning" />
They presented the premise to numerous networks, but were refused due to its fantastical nature.<ref name="cbrbeginning" />
From their time on ''Lost,'' the writers learned to look at the story in a different way,<ref name="cbrbeginning" />
From their time on ''Lost'', the writers learned to look at the story in a different way,<ref name="cbrbeginning" />
namely that "character has to trump mythology."<ref name="comicbookresources">{{cite web|url=http://spinoff.comicbookresources.com/2011/10/15/nycc-once-upon-a-time-pilot-screening-and-panel/ |title=NYCC&nbsp;– Once Upon a Time&nbsp;– Pilot Screening and Panel |website=[[Comic Book Resources]] |access-date=January 3, 2012 |date=October 15, 2011 |author=Keily, Karl}}</ref>
namely that "character has to trump mythology."<ref name="comicbookresources">{{cite web |url=http://spinoff.comicbookresources.com/2011/10/15/nycc-once-upon-a-time-pilot-screening-and-panel/ |title=NYCC&nbsp;– Once Upon a Time&nbsp;– Pilot Screening and Panel |website=[[Comic Book Resources]] |access-date=January 3, 2012 |date=October 15, 2011 |author=Keily, Karl |archive-date=January 23, 2012 |archive-url=https://web.archive.org/web/20120123154446/http://spinoff.comicbookresources.com/2011/10/15/nycc-once-upon-a-time-pilot-screening-and-panel |url-status=dead }}</ref>
They explained, <blockquote>"As people, you've got to see what the void in their heart or in their lives is to care about them ... For us, this was as much about the character journeys and seeing what was ripped from them in coming to Storybrooke&nbsp;– going at it that way as opposed to making it the 'break-the-curse show.{{'"}}<ref name="comicbookresourcesinterview2">{{cite web |url=http://www.spinoff.comicbookresources.com/2011/12/16/kitsis-horowitz-talk-willingham-once-upon-a-time/ |title=Once Upon a Time Creators Talk Willingham, Lindelof and Icons |first=Kiel |last=Phegley |website=[[Comic Book Resources]] |date=December 16, 2011 |access-date=January 3, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120107150653/http://spinoff.comicbookresources.com/2011/12/16/kitsis-horowitz-talk-willingham-once-upon-a-time |archive-date=January 7, 2012 |df=mdy-all }}</ref></blockquote>
They explained, <blockquote>As people, you've got to see what the void in their heart or in their lives is to care about them ... For us, this was as much about the character journeys and seeing what was ripped from them in coming to Storybrooke&nbsp;– going at it that way as opposed to making it the 'break-the-curse show.'<ref name="comicbookresourcesinterview2">{{cite web |url=http://www.spinoff.comicbookresources.com/2011/12/16/kitsis-horowitz-talk-willingham-once-upon-a-time/ |title=Once Upon a Time Creators Talk Willingham, Lindelof and Icons |first=Kiel |last=Phegley |website=[[Comic Book Resources]] |date=December 16, 2011 |access-date=January 3, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120107150653/http://spinoff.comicbookresources.com/2011/12/16/kitsis-horowitz-talk-willingham-once-upon-a-time |archive-date=January 7, 2012 |df=mdy-all }}</ref></blockquote>


Despite the comparisons and similarities to ''Lost'', the writers intend them to be very different shows.<ref name="cbrbeginning" />
Despite the comparisons and similarities to ''Lost'', the writers intend them to be very different shows.<ref name="cbrbeginning" />
To them, ''Lost'' concerned itself with redemption, while ''Once Upon a Time'' is about "hope".<ref>{{cite web|url=http://io9.com/5850277/in-once-upon-a-time-all-of-your-favorite-fairy-tale-characters-are-trapped-in-maine |title=On the TV show Once Upon a Time, all of your favorite fairy tale characters are trapped in Maine |first=Kaila |last=Hale-Stern |publisher=[[io9]] |date=October 16, 2011 |access-date=January 4, 2012}}</ref>
To them, ''Lost'' concerned itself with redemption, while ''Once Upon a Time'' is about "hope".<ref>{{cite web|url=http://io9.com/5850277/in-once-upon-a-time-all-of-your-favorite-fairy-tale-characters-are-trapped-in-maine |title=On the TV show Once Upon a Time, all of your favorite fairy tale characters are trapped in Maine |first=Kaila |last=Hale-Stern |publisher=[[io9]] |date=October 16, 2011 |access-date=January 4, 2012}}</ref>
''Lost'' co-creator [[Damon Lindelof]] aids in the development of the series as a consultant, but has no official credit on the show. Kitsis and Horowitz have called him a "godfather" to the series.<ref name="ignpilotorders">{{cite web|url=http://tv.ign.com/articles/114/1147128p1.html | title=Lost Writers' Once Upon a Time Among ABC Pilot Orders |first=Eric |last=Goldman |website=IGN |date=February 1, 2011 |access-date=January 3, 2012}}</ref><ref>{{cite web|url=http://spinoff.comicbookresources.com/2011/03/07/robert-carlyle-is-rumpelstiltskin-in-abcs-once-upon-a-time/ |title=Robert Carlyle Is Rumplestiltskin in ABC's Once Upon A Time |first=Kevin |last=Melrose |website=[[Comic Book Resources]] |date=March 7, 2011 |access-date=January 4, 2012}}</ref> To differentiate the storytelling from what the audience already knew, the writing staff decided to begin the pilot with the end of the typical Snow White fairytale.<ref name="comicbookresourcesinterview2" /> Themes concerning family and motherhood were emphasized, in contrast to the focus on fatherhood in ''Lost''. Kitsis and Horowitz sought to write strong female characters, rather than the classic [[damsel in distress]]. Horowitz stated their desire to approach each character the same way, asking themselves, "How do we make these icons real, make them relatable?"<ref name="cbrbeginning">{{cite web|url=http://spinoff.comicbookresources.com/2011/08/25/losts-kitsis-and-horowitz-start-at-the-beginning-with-once-upon-a-time/ |title=Lost's Kitsis, Horowitz Start at the Beginning With Once Upon A Time |first=Josie |last=Campbell |website=[[Comic Book Resources]] |date=August 25, 2011 |access-date=January 4, 2012}}</ref>
''Lost'' co-creator [[Damon Lindelof]] aided in the development of the series as an uncredited consultant. Kitsis and Horowitz called him a "godfather" to the series.<ref name="ignpilotorders">{{cite web|url=http://tv.ign.com/articles/114/1147128p1.html | title=Lost Writers' Once Upon a Time Among ABC Pilot Orders |first=Eric |last=Goldman |website=IGN |date=February 1, 2011 |access-date=January 3, 2012}}</ref><ref>{{cite web |url=http://spinoff.comicbookresources.com/2011/03/07/robert-carlyle-is-rumpelstiltskin-in-abcs-once-upon-a-time/ |title=Robert Carlyle Is Rumplestiltskin in ABC's Once Upon A Time |first=Kevin |last=Melrose |website=[[Comic Book Resources]] |date=March 7, 2011 |access-date=January 4, 2012 |archive-date=June 18, 2012 |archive-url=https://web.archive.org/web/20120618211840/http://spinoff.comicbookresources.com/2011/03/07/robert-carlyle-is-rumpelstiltskin-in-abcs-once-upon-a-time |url-status=dead }}</ref> To differentiate the storytelling from what the audience already knew, the writing staff decided to begin the pilot with the end of the typical Snow White fairytale.<ref name="comicbookresourcesinterview2" /> Themes concerning family and motherhood were emphasized, in contrast to the focus on fatherhood in ''Lost''. Kitsis and Horowitz sought to write strong female characters, rather than the classic [[damsel in distress]]. Horowitz stated their desire to approach each character the same way, asking themselves, "How do we make these icons real, make them relatable?"<ref name="cbrbeginning">{{cite web |url=http://spinoff.comicbookresources.com/2011/08/25/losts-kitsis-and-horowitz-start-at-the-beginning-with-once-upon-a-time/ |title=Lost's Kitsis, Horowitz Start at the Beginning With Once Upon A Time |first=Josie |last=Campbell |website=[[Comic Book Resources]] |date=August 25, 2011 |access-date=January 4, 2012 |archive-date=November 18, 2011 |archive-url=https://web.archive.org/web/20111118041723/http://spinoff.comicbookresources.com/2011/08/25/losts-kitsis-and-horowitz-start-at-the-beginning-with-once-upon-a-time/ |url-status=dead }}</ref>


The pilot is meant to be the "template of the series".<ref name="colliderinterview" /> Kitsis confirmed that every week will contain flashbacks between both worlds,<ref name="comicbookresources" /> as they "love the idea of going back and forth and informing what the character is missing in their life."<ref name="tca" /> The writers' desire to present a "mash up" of many small characters can be seen in a scene of the pilot, in which there is a war council featuring Geppetto, Pinocchio, and Grumpy. Horowitz elaborated, "One of the fun things for us coming up with these stories is thinking of ways these different characters can interact in ways they never have before."<ref name="cbrbeginning" /> Since then, the creators have added more elements, and given its ties to Disney, have managed to expand the universe to include more recent material, by throwing out hints that they might look ahead at incorporating characters from ''[[Brave (2012 film)|Brave]]'' and ''[[Frozen (2013 film)|Frozen]]'' in future episodes, if they get the green light from Disney.<ref>[http://www.eonline.com/news/517990/once-upon-a-time-bosses-want-to-do-frozen-and-brave-princesses-and-here-s-who-should-play-them "Once Upon a Time Bosses Want to Do Frozen and Brave Princesses—and Here's Who Should Play Them"] from E! Online (March 10, 2014)</ref> The Season 3 finale introduced [[Elsa (Once Upon a Time)|Elsa]] in the final minutes of the episode.<ref name="Frozen coming to Once">{{cite web|url=https://ew.com/article/2014/05/11/once-upon-a-time-frozen-2/|title=39 burning/freezing questions about &#91;SPOILER&#93; on 'Once Upon a Time'|website=Entertainment Weekly|access-date=June 28, 2014}}</ref>
The pilot is meant to be the "template of the series".<ref name="colliderinterview" /> Kitsis confirmed that every week will contain flashbacks between both worlds,<ref name="comicbookresources" /> as they "love the idea of going back and forth and informing what the character is missing in their life."<ref name="tca" /> The writers' desire to present a "mash up" of many small characters can be seen in a scene of the pilot, in which there is a war council featuring Geppetto, Pinocchio, and Grumpy. Horowitz elaborated, "One of the fun things for us coming up with these stories is thinking of ways these different characters can interact in ways they never have before."<ref name="cbrbeginning" /> Since then, the showrunners have added more elements, and given its ties to [[Disney]], have expanded the universe to include more recent material, by throwing out hints that they might look ahead at incorporating characters from ''[[Brave (2012 film)|Brave]]'' and ''[[Frozen (2013 film)|Frozen]]'' in future seasons, if they get the green light from Disney.<ref>[http://www.eonline.com/news/517990/once-upon-a-time-bosses-want-to-do-frozen-and-brave-princesses-and-here-s-who-should-play-them "Once Upon a Time Bosses Want to Do Frozen and Brave Princesses—and Here's Who Should Play Them"] from E! Online (March 10, 2014)</ref> The characters from ''Frozen'' and ''Brave'' ultimately appeared as supporting characters in the fourth and fifth seasons, respectively.<ref name="Frozen coming to Once">{{cite magazine|url=https://ew.com/article/2014/05/11/once-upon-a-time-frozen-2/|title=39 burning/freezing questions about &#91;SPOILER&#93; on 'Once Upon a Time'|magazine=Entertainment Weekly|access-date=June 28, 2014}}</ref><ref name="Comic-Con2">{{cite web |author=Ratcliffe, Amy |date=July 11, 2015 |title=COMIC-CON: ONCE UPON A TIME TALKS DARK SWAN AND MERIDA FOR SEASON 5 |url=https://uk.ign.com/articles/2015/07/11/comic-con-once-upon-a-time-talks-dark-swan-and-merida-for-season-5 |access-date=July 11, 2015 |publisher=IGN}}</ref>


The general premise, importing the Snow White core characters into the "real world", was previously seen on ABC television in the short-lived 1980s comedy ''[[The Charmings]]''. The show also has a similar premise to [[Bill Willingham]]'s ten-year-old comic series ''[[Fables (comics)|Fables]]'', to which ABC bought the rights in 2008 but never made it past planning stages. After ''Fables'' fans raised controversy over possible appropriation, the show writers initially denied a link, but later said they may have "read a couple issues" of the comic book and while the two concepts are "in the same playground", they are "telling a different story."<ref name="tca" /> Bill Willingham responded to the controversy in an interview, where he stated he did not feel the show was plagiarism and said: "Maybe they did remember reading ''Fables'' back then, but didn't want to mention it because we've become a very litigious people."<ref name="tca">{{cite news|url=http://www.tvline.com/2011/08/5-real-truths-once-upon-a-time/|title=Real Truths Behind ABC's Once Upon a Time (Including That Pesky Fables Comparison)|work=[[TVLine]]|access-date=August 26, 2011|date=August 7, 2011|author1=Webb Mitovich, Matt |author2=Masters, Megan }}</ref><ref name="willingham">{{cite news|url=http://www.comicbookresources.com/?page=article&id=35737|title=Bill Willingham on Fables vs Once}}</ref>
The general premise, importing the Snow White core characters into the "real world", was previously seen on ABC television in the short-lived 1980s comedy ''[[The Charmings]]''. The show also has a similar premise to [[Bill Willingham]]'s ten-year-old comic series ''[[Fables (comics)|Fables]]'', to which ABC bought the rights in 2008 but never made it past planning stages. After ''Fables'' fans raised controversy over possible appropriation, the show writers initially denied a link, but later said they may have "read a couple issues" of the comic book and while the two concepts are "in the same playground", they are "telling a different story."<ref name="tca" /> Bill Willingham responded to the controversy in an interview, where he stated he did not feel the show was plagiarism and said: "Maybe they did remember reading ''Fables'' back then, but didn't want to mention it because we've become a very litigious people."<ref name="tca">{{cite news|url=http://www.tvline.com/2011/08/5-real-truths-once-upon-a-time/|title=Real Truths Behind ABC's Once Upon a Time (Including That Pesky Fables Comparison)|work=[[TVLine]]|access-date=August 26, 2011|date=August 7, 2011|author1=Webb Mitovich, Matt|author2=Masters, Megan|archive-date=August 8, 2012|archive-url=https://web.archive.org/web/20120808223131/http://tvline.com/2011/08/07/5-real-truths-once-upon-a-time/|url-status=dead}}</ref><ref name="willingham">{{cite news|url=http://www.comicbookresources.com/?page=article&id=35737|title=Bill Willingham on Fables vs Once}}</ref>


===Casting===
===Casting===
[[File:Once upon a time season three cast.jpg|thumb|right|270px|The cast as they appeared in season three.]]
[[File:Once upon a time season three cast.jpg|thumb|right|270px|The cast as they appeared in the third season.]]
Secondary character casting director Samuel Forsyth started the casting process in 2010. Horowitz stated that everyone they initially wanted for roles in the series accepted their roles after being sent a script.<ref name="colliderinterview" /><ref name="cbrbeginning" /> [[Ginnifer Goodwin]] was cast as Snow White / Mary Margaret Blanchard,<ref>{{cite news|url=https://www.deadline.com/2011/03/ginnifer-goodwin-joins-abcs-once-upon-a-time/ |title=Ginnifer Goodwin Joins ABC Drama Pilot 'Once Upon A Time' As Snow White |website=Deadline Hollywood |access-date=January 4, 2012 |date=March 3, 2011 |author=Andreeva, Nellie}}</ref> who appreciated that she would be playing a strong character that was fleshed out for the audience. Goodwin had stated in interviews that she would love to play Snow White, and called her acceptance of the role "a no-brainer."<ref name="futoncriticinterview">{{cite web|url=http://www.thefutoncritic.com/interviews/2011/10/21/interview-once-upon-a-time-co-stars-ginnifer-goodwin-josh-dallas-and-lana-parrilla-216214/20111021_onceuponatime/ |title=Interview: "Once Upon a Time" Co-Stars Ginnifer Goodwin, Josh Dallas & Lana Parrilla |website=The Futon Critic |access-date=January 3, 2012 |date=October 21, 2011 |author=Halterman, Jim}}</ref> Both Kitsis and Horowitz are self-described big fans of Goodwin's previous series, ''Big Love'', and wrote the part of Snow White with her in mind.<ref name="cbrbeginning" /> [[Josh Dallas]], who portrays Prince Charming / David Nolan, was pleased the writers took "some dramatic license" with his character, believing the prince had become more real. He explained, <blockquote>"Prince Charming just happens to be a name. He's still a man with the same emotions as any other man. He's a Prince, but he's a Prince of the people. He gets his hands dirty. He's got a kingdom to run. He has a family to protect. He has an epic, epic love for Snow White. He's like everybody else. He's human."<ref name="futoncriticinterview" /></blockquote>
The secondary character casting director Samuel Forsyth started the casting process in 2010. Horowitz stated that everyone they initially wanted for roles in the series accepted their roles after being sent a script.<ref name="colliderinterview" /><ref name="cbrbeginning" /> [[Ginnifer Goodwin]] was cast as Snow White / Mary Margaret Blanchard,<ref>{{cite news|url=https://deadline.com/2011/03/ginnifer-goodwin-joins-abcs-once-upon-a-time-110902/ |title=Ginnifer Goodwin Joins ABC Drama Pilot 'Once Upon A Time' As Snow White |website=Deadline Hollywood |access-date=January 4, 2012 |date=March 3, 2011 |author=Andreeva, Nellie}}</ref> who appreciated that she would be playing a strong character that was fleshed out for the audience. Goodwin had stated in interviews that she would love to play Snow White, and called her acceptance of the role "a no-brainer."<ref name="futoncriticinterview">{{cite web|url=http://www.thefutoncritic.com/interviews/2011/10/21/interview-once-upon-a-time-co-stars-ginnifer-goodwin-josh-dallas-and-lana-parrilla-216214/20111021_onceuponatime/ |title=Interview: "Once Upon a Time" Co-Stars Ginnifer Goodwin, Josh Dallas & Lana Parrilla |website=The Futon Critic |access-date=January 3, 2012 |date=October 21, 2011 |author=Halterman, Jim}}</ref> Both Kitsis and Horowitz are self-described big fans of Goodwin's previous series, ''Big Love'', and wrote the part of Snow White with her in mind.<ref name="cbrbeginning" /> [[Josh Dallas]], who portrays Prince Charming / David Nolan, was pleased the writers took "some dramatic license" with his character, believing the prince had become more real. He explained, <blockquote>Prince Charming just happens to be a name. He's still a man with the same emotions as any other man. He's a Prince, but he's a Prince of the people. He gets his hands dirty. He's got a kingdom to run. He has a family to protect. He has an epic, epic love for Snow White. He's like everybody else. He's human.<ref name="futoncriticinterview" /></blockquote>

[[Jennifer Morrison]] was cast as [[Emma Swan]].<ref name="deadlinemorrisoncast">{{cite web|url=https://deadline.com/2011/03/jennifer-morrison-set-as-the-lead-in-abc-pilot-once-upon-a-time-3-others-cast-112726/ |title=Jennifer Morrison Set as the Lead in ABC Pilot 'Once Upon a Time', 3 Others Cast |first=Nellie |last=Andreeva |website=Deadline Hollywood |date=March 9, 2011 |access-date=January 4, 2012}}</ref> The actress explained her character as someone who "help[s] her son Henry whom she abandoned when he was a baby and who seems like he's a little bit emotionally dysfunctional", but noted that Emma does not start out believing in the fairytale universe.<ref name="futoncriticinterview" /> Ten-year-old [[Jared S. Gilmore]], known for his work on ''[[Mad Men]]'', took the role of her son, Henry.<ref name="deadlinemorrisoncast" /> The role of the Evil Queen / Regina was given to [[Lana Parrilla]].<ref>{{cite news|url=https://deadline.com/2011/02/several-actors-board-broadcast-pilots-110058/ |title=Several Actors Board Broadcast Pilots |website=Deadline Hollywood |access-date=January 4, 2012 |date=February 28, 2011 |author=Andreeva, Nellie}}</ref>
{{quote box|width=25%|align=left|quote="There's always two stories being told when playing Regina. There's the threat of her knowing she's an evil queen and then there's just the pure simple fact that the biological mother has stepped into her world and the threat of losing her son is just enormous. That's a fear that I think any adopted mother would have. I think that's going to really help the audience relate to Regina in some level."|source=—[[Lana Parrilla]]<ref name="futoncriticinterview" />}} The role of Rumplestiltskin / Mr. Gold was given to [[Robert Carlyle]],<ref>{{cite web|url=http://www.digitalspy.com/tv/s181/once-upon-a-time/news/a307758/robert-carlyle-joins-abc-fairytale-pilot.html |title=Robert Carlyle joins ABC fairytale pilot |website=[[Digital Spy]] |access-date=January 3, 2012 |date=March 8, 2011 |author=Wightman, Catriona}}</ref> after having been written with him in mind, though the writers initially thought he would not accept the part.<ref name="comicbookresources" /> Horowitz recalled Carlyle's prison sequence, which was the actor's first day on the set as "mind-blowing ... You could see Ginny actually jump, the first time he did that character. It was fantastic!"<ref name="colliderinterview" /> [[Jamie Dornan]] portrayed the [[Huntsman (Snow White)|Huntsman]] / Sheriff Graham<ref name="DornanBalieyCast" /> as a series regular before his character was killed off in the seventh episode (he later appeared as a guest star for the season finale),<ref>{{cite web|url=https://www.avclub.com/tvclub/once-upon-a-time-the-heart-is-a-lonely-hunter-66373|title=Review: Once Upon A Time: "The Heart Is A Lonely Hunter" · TV Club · The A.V. Club|work=avclub.com|date=December 12, 2011 |access-date=June 19, 2015}}</ref> while [[Eion Bailey]] was cast as Pinocchio / August Wayne Booth<ref name="DornanBalieyCast">{{cite web|url=http://www.tv.com/shows/once-upon-a-time-2011/cast/|title=Once Upon a Time|publisher=CBS Interactive|work=TV.com|access-date=June 19, 2015|archive-date=June 16, 2015|archive-url=https://web.archive.org/web/20150616215121/http://www.tv.com/shows/once-upon-a-time-2011/cast/|url-status=dead}}</ref> in a recurring role,<ref>{{cite web|url=https://www.hollywoodreporter.com/live-feed/abc-once-upon-a-time-casts-covert-affairs-eion-bailey-248875|title='Covert Affairs' Eion Bailey Plays the Perfect Stranger on 'Once Upon a Time'|work=The Hollywood Reporter|date=October 14, 2011|access-date=June 19, 2015}}</ref> starting with the ninth episode, "True North", where he was credited as "Stranger". He was promoted to series regular status for the fifteenth episode, "Red-Handed".<ref>{{cite web|url=http://www.tv.com/people/eion-bailey-1/|title=Eion Bailey|publisher=CBS Interactive|work=TV.com|access-date=June 19, 2015|archive-date=June 19, 2015|archive-url=https://web.archive.org/web/20150619112118/http://www.tv.com/people/eion-bailey-1/|url-status=dead}}</ref> [[Raphael Sbarge]] portrayed Jiminy Cricket / Dr. Archie Hopper.<ref name="DornanBalieyCast" />


For the second season, [[Meghan Ory]] and [[Emilie de Ravin]] were promoted to series regulars as [[Red Riding Hood]] / Ruby<ref>{{cite web|url=https://www.deadline.com/2012/06/meghan-ory-upped-to-series-regular-on-abcs-once-upon-a-time/|archive-url=https://web.archive.org/web/20120616183414/http://www.deadline.com/2012/06/meghan-ory-upped-to-series-regular-on-abcs-once-upon-a-time/|url-status=dead|archive-date=June 16, 2012|title=Meghan Ory Upped To Series Regular on ABC's 'Once Upon A Time'|first=Nellie|last=Andreeva|website=Deadline Hollywood |date=June 14, 2012|access-date=June 14, 2012}}</ref> and [[Beauty and the Beast|Belle]] / Lacey<ref>{{cite web|url=http://tvline.com/2012/06/19/once-upon-a-time-emilie-de-ravin-series-regular-season-2/|title=Exclusive: ''Once Upon a Time'' Promotes Emilie de Ravin to Series Regular for Season 2|first=Matt|last=Mitovich|work=TVLine|date=June 19, 2012|access-date=June 19, 2012}}</ref> respectively, while Bailey made guest appearances in two episodes<ref>{{cite web|url=http://tvline.com/2012/09/28/once-upon-a-time-eion-bailey-greys-anatomy-revolution-castle-spoilers/|title=Matt's Inside Line: Scoop on Once Upon a Time, Grey's, Revolution's Big Switch, Castle and More|first=Matt|last=Webb Mitovich|work=[[TVLine]]|date=September 28, 2012|access-date=October 1, 2012}}</ref><ref>{{cite magazine|url=https://ew.com/article/2013/02/08/once-upon-a-time-scoop-eion-bailey-august-returning/|title='Once Upon a Time' scoop: Look who's returning...|first=Sandra|last=Gonzales|magazine=[[Entertainment Weekly]]|date=February 8, 2013|access-date=June 8, 2020}}</ref> and Sbarge joined the recurring cast.<ref>{{cite web|url=http://www.thefutoncritic.com/listings/20120910abc09/|title=SEASON PREMIERE|work=The Futon Critic|access-date=September 11, 2012}}</ref> [[Colin O'Donoghue]] was cast as [[Captain Hook|Captain Killian "Hook" Jones]], initially in a recurring role,<ref>{{cite web|url=http://blog.zap2it.com/frominsidethebox/2012/08/once-upon-a-time-colin-odonoghue-cast-as-captain-hook.html|title='Once Upon a Time': Colin O'Donoghue cast as Captain Hook|last=Moorhouse|first=Drusilla|date=August 3, 2012|work=Zap2it|access-date=August 3, 2012|url-status=dead|archive-url=https://web.archive.org/web/20120905183444/http://blog.zap2it.com/frominsidethebox/2012/08/once-upon-a-time-colin-odonoghue-cast-as-captain-hook.html|archive-date=September 5, 2012|df=mdy-all}}</ref> before being promoted to the main cast starting from the fourteenth episode.<ref>{{cite magazine|url= https://ew.com/article/2012/10/03/colin-odonoghue-hook/|title='Once Upon a Time' upgrades Colin O'Donoghue (Capt. Hook) to series regular&nbsp;– EXCLUSIVE|last=Hibberd|first=James|date=October 3, 2012|magazine=[[Entertainment Weekly]] |access-date=June 8, 2020}}</ref> Additionally, Dornan made a guest appearance in the seventeenth episode.<ref>{{Cite web |date=2013-03-18 |title=Once Upon A Time: "Welcome To Storybrooke" |url=https://www.avclub.com/once-upon-a-time-welcome-to-storybrooke-1798176274 |access-date=2022-09-08 |website=The A.V. Club |language=en-us}}</ref>
[[Jennifer Morrison]] was hired for the part of [[Emma Swan]].<ref name="deadlinemorrisoncast">{{cite web|url=https://www.deadline.com/2011/03/jennifer-morrison-set-as-the-lead-in-abc-pilot-once-upon-a-time-3-others-cast/ |title=Jennifer Morrison Set as the Lead in ABC Pilot 'Once Upon a Time', 3 Others Cast |first=Nellie |last=Andreeva |website=Deadline Hollywood |date=March 9, 2011 |access-date=January 4, 2012}}</ref> The actress explained her character as someone who "help[s] her son Henry whom she abandoned when he was a baby and who seems like he's a little bit emotionally dysfunctional", but noted that Emma does not start out believing in the fairytale universe.<ref name="futoncriticinterview" /> Ten-year-old Jared Gilmore, known for his work on ''[[Mad Men]]'', took the role of her son, Henry.<ref name="deadlinemorrisoncast" /> The role of The Evil Queen/ Regina was given to [[Lana Parrilla]].<ref>{{cite news|url=https://www.deadline.com/2011/02/several-actors-board-broadcast-pilots/ |title=Several Actors Board Broadcast Pilots |website=Deadline Hollywood |access-date=January 4, 2012 |date=February 28, 2011 |author=Andreeva, Nellie}}</ref>
{{quote box|width=25%|align=left|quote="There's always two stories being told when playing Regina. There's the threat of her knowing she's an evil queen and then there's just the pure simple fact that the biological mother has stepped into her world and the threat of losing her son is just enormous. That's a fear that I think any adopted mother would have. I think that's going to really help the audience relate to Regina in some level."|source=—[[Lana Parrilla]]<ref name="futoncriticinterview" />}} The role of Rumplestiltskin / Mr. Gold was given to [[Robert Carlyle]],<ref>{{cite web|url=http://www.digitalspy.com/tv/s181/once-upon-a-time/news/a307758/robert-carlyle-joins-abc-fairytale-pilot.html |title=Robert Carlyle joins ABC fairytale pilot |website=[[Digital Spy]] |access-date=January 3, 2012 |date=March 8, 2011 |author=Wightman, Catriona}}</ref> after having been written with him in mind, though the writers initially thought he would not accept the part.<ref name="comicbookresources" /> Horowitz recalled Carlyle's prison sequence, which was the actor's first day on the set as "mind-blowing ... You could see Ginny actually jump, the first time he did that character. It was fantastic!"<ref name="colliderinterview" /> [[Jamie Dornan]] portrayed the [[Huntsman (Snow White)|Huntsman]] / Sheriff Graham<ref name="DornanBalieyCast" /> as a series regular before being killed off in the seventh episode,<ref>{{cite web|url=https://www.avclub.com/tvclub/once-upon-a-time-the-heart-is-a-lonely-hunter-66373|title=Review: Once Upon A Time: "The Heart Is A Lonely Hunter" · TV Club · The A.V. Club|work=avclub.com|access-date=June 19, 2015}}</ref> while [[Eion Bailey]] was cast as Pinocchio / August Wayne Booth<ref name="DornanBalieyCast">{{cite web|url=http://www.tv.com/shows/once-upon-a-time-2011/cast/|title=Once Upon a Time|publisher=CBS Interactive|work=TV.com|access-date=June 19, 2015}}</ref> in a recurring role,<ref>{{cite web|url=https://www.hollywoodreporter.com/live-feed/abc-once-upon-a-time-casts-covert-affairs-eion-bailey-248875|title='Covert Affairs' Eion Bailey Plays the Perfect Stranger on 'Once Upon a Time'|work=The Hollywood Reporter|access-date=June 19, 2015}}</ref> starting in the show's ninth episode, "True North", where he was credited as "Stranger", he was promoted to series regular status for the fifteenth episode, "Red-Handed".<ref>{{cite web|url=http://www.tv.com/people/eion-bailey-1/|title=Eion Bailey|publisher=CBS Interactive|work=TV.com|access-date=June 19, 2015}}</ref> [[Raphael Sbarge]] portrayed Jiminy Cricket / Dr. Archie Hopper.<ref name="DornanBalieyCast" />


For the third season, Michael Raymond-James was promoted to series regular status as Neal Cassidy,<ref>{{cite web|url=http://www.digitalspy.co.uk/ustv/s181/once-upon-a-time/news/a481564/once-upon-a-time-star-made-series-regular.html|title='Once Upon a Time' star made series regular|work=Digital Spy|access-date=May 15, 2013|last = Jeffery|first = Morgan|date=May 15, 2013}}</ref> while Ory did not return as a regular due to commitments to the [[CBS]] series ''[[Intelligence (American TV series)|Intelligence]]''.<ref>{{cite web |last=Keck |first=William |title=Keck's Exclusives: Once Upon a Time Loses Its Little Red to CBS |url=https://www.tvguide.com/news/kecks-exclusives-meghan-ory-once-upon-a-time-intelligence-1065627/ |access-date=June 8, 2020 |work=TV Guide}}</ref> Ory continued to make recurring appearances throughout the season.
For the second season, [[Meghan Ory]] and [[Emilie de Ravin]] were promoted to series regulars as [[Red Riding Hood]] / Ruby<ref>{{cite web|url=https://www.deadline.com/2012/06/meghan-ory-upped-to-series-regular-on-abcs-once-upon-a-time/|title=Meghan Ory Upped To Series Regular on ABC's 'Once Upon A Time'|first=Nellie|last=Andreeva|website=Deadline Hollywood |date=June 14, 2012|access-date=June 14, 2012}}</ref> and [[Beauty and the Beast|Belle]] / Lacey<ref>{{cite web|url=http://tvline.com/2012/06/19/once-upon-a-time-emilie-de-ravin-series-regular-season-2/|title=Exclusive: ''Once Upon a Time'' Promotes Emilie de Ravin to Series Regular for Season 2|first=Matt|last=Mitovich|work=TVLine|date=June 19, 2012|access-date=June 19, 2012}}</ref> respectively, while Bailey made guest appearances in two episodes after departing the series<ref>{{cite web|url=http://tvline.com/2012/09/28/once-upon-a-time-eion-bailey-greys-anatomy-revolution-castle-spoilers/|title=Matt's Inside Line: Scoop on Once Upon a Time, Grey's, Revolution's Big Switch, Castle and More|first=Matt|last=Webb Mitovich|work=[[TV Line]]|date=September 28, 2012|access-date=October 1, 2012}}</ref><ref>{{cite web|url=https://ew.com/article/2013/02/08/once-upon-a-time-scoop-eion-bailey-august-returning/|title='Once Upon a Time' scoop: Look who's returning...|first=Sandra|last=Gonzales|work=[[Entertainment Weekly]]|date=February 8, 2013|access-date=June 8, 2020}}</ref> and Sbarge joined the recurring cast.<ref>{{cite web|url=http://www.thefutoncritic.com/listings/20120910abc09/|title=SEASON PREMIERE|work=The Futon Critic|access-date=September 11, 2012}}</ref> [[Colin O'Donoghue]] was cast as [[Captain Hook|Captain Killian "Hook" Jones]],<ref>{{cite web|url=http://blog.zap2it.com/frominsidethebox/2012/08/once-upon-a-time-colin-odonoghue-cast-as-captain-hook.html|title='Once Upon a Time': Colin O'Donoghue cast as Captain Hook|last=Moorhouse|first=Drusilla|date=August 3, 2012|work=Zap2it|access-date=August 3, 2012|url-status=dead|archive-url=https://web.archive.org/web/20120905183444/http://blog.zap2it.com/frominsidethebox/2012/08/once-upon-a-time-colin-odonoghue-cast-as-captain-hook.html|archive-date=September 5, 2012|df=mdy-all}}</ref> and was upped to series regular for the fourteenth episode of the season.<ref>{{cite web|url= https://ew.com/article/2012/10/03/colin-odonoghue-hook/|title='Once Upon a Time' upgrades Colin O'Donoghue (Capt. Hook) to series regular&nbsp;– EXCLUSIVE|last=Hibberd|first=James|date=October 3, 2012|work=[[Entertainment Weekly]] |access-date=June 8, 2020}}</ref>


For the fourth season, [[Michael Socha]] was brought onto the series as Will Scarlet / Knave of Hearts from the spin-off ''Once Upon a Time in Wonderland'',<ref>{{cite magazine|url=https://ew.com/article/2014/04/01/michael-socha-once-upon-a-time/|title=Michael Socha to become Series regular|magazine=[[Entertainment Weekly]]}}</ref><ref name="Entertainment Outlook Reveals Character returns">{{cite web|url=http://www.entertainmentoutlook.com/2014/04/20/upon-time-wondercon-2014-season-3-spoilers-videos-pics/|title=Once Upon a Time&nbsp;– WonderCon 2014 Season 3 Spoilers, Videos & Pics &#124; Entertainment Outlook|publisher=entertainmentoutlook.com|access-date=June 28, 2014}}</ref> while Raymond-James exited the regular cast after his character was killed off in the previous season.<ref name="Lightning Round 12">{{cite web|last=Abrams|first=Natalie|title=Lightning Round 12: Once Upon a Time Bosses Answer Your Burning Questions|url=https://www.tvguide.com/News/Once-Upon-Time-Lightning-Round12-Kitsis-Horowitz-1080030.aspx|work=[[TV Guide]]|access-date=April 3, 2014|date=April 3, 2014|archive-url=https://web.archive.org/web/20140517161446/http://www.tvguide.com/news/once-upon-time-lightning-round12-kitsis-horowitz-1080030.aspx|archive-date=May 17, 2014}}</ref> Bailey returned in a recurring arc towards the end of the season after being absent since the second season.<ref>{{cite magazine|url=https://ew.com/article/2014/12/18/eion-bailey-once-upon-time-season4/|title=Eion Bailey returning to 'Once Upon a Time'|last=Gelman|first=Vlada|date=December 18, 2014|magazine=Entertainment Weekly|access-date=October 3, 2019}}</ref>
For the third season, Michael Raymond-James was promoted to a series regular as Neal Cassidy,<ref>{{cite web|url=http://www.digitalspy.co.uk/ustv/s181/once-upon-a-time/news/a481564/once-upon-a-time-star-made-series-regular.html|title='Once Upon a Time' star made series regular|work=Digital Spy|access-date=May 15, 2013|last = Jeffery|first = Morgan}}</ref> while Ory did not return as a series regular due to commitments to the TV series, ''[[Intelligence (American TV series)|Intelligence]]''.<ref>{{cite web|url=https://www.tvguide.com/news/kecks-exclusives-meghan-ory-once-upon-a-time-intelligence-1065627/|title=Keck's Exclusives: Once Upon a Time Loses Its Little Red to CBS|work=TV Guide|access-date=June 8, 2020|last = Keck|first = William}}</ref>


For the fifth season, [[Rebecca Mader]] and [[Sean Maguire]] were promoted to series regular status as Zelena / [[Wicked Witch of the West]] and [[Robin Hood]] respectively,<ref name="MaguireMaderRegulars">{{cite news|url=http://tvline.com/2015/06/09/once-upon-a-time-season-5-maguire-mader-series-regulars/|title=Once Upon a Time Ups Sean Maguire, Rebecca Mader to Series Regulars|date=June 9, 2015|last=Webb Mitovich|first=Matt|work=[[TVLine]]|access-date=June 9, 2015|archive-date=February 26, 2021|archive-url=https://web.archive.org/web/20210226042046/https://tvline.com/2015/06/09/once-upon-a-time-season-5-maguire-mader-series-regulars/|url-status=dead}}</ref> while Socha exited the main cast.<ref>{{cite news|url=http://tvline.com/2015/06/11/the-flash-season-2-spoilers-cynical-new-hero/|date=June 11, 2015|last=Webb Mitovich|first=Matt|work=[[TVLine]]|access-date=June 11, 2015|title=Matt's Inside Line: Scoop on The Flash, Teen Wolf, Once, Wayward Pines, iZombie, Major Crimes and More}}</ref> Ory also returned in a recurring capacity after being absent since the third season.<ref name="OryReturn">{{cite news | url=http://tvline.com/2015/09/08/once-upon-a-time-season-5-ruby-returns-meghan-ory/ | title=Once Upon a Time: Meghan Ory to Return as Ruby in Season 5 | work=TVLine | date=September 8, 2015 | access-date=September 8, 2015 | author=Mitovich, Matt Webb | archive-date=June 21, 2018 | archive-url=https://web.archive.org/web/20180621174028/https://tvline.com/2015/09/08/once-upon-a-time-season-5-ruby-returns-meghan-ory/ | url-status=dead }}</ref> Additionally, Raymond-James made a guest appearance in the twelfth episode.<ref>{{Cite web |last=Mitovich |first=Matt Webb |date=2016-02-22 |title=Once Upon a Time Season 5B Brings Back Michael Raymond-James as Neal |url=https://tvline.com/2016/02/22/once-upon-a-time-michael-raymond-james-returns-neal-season-5/ |access-date=2022-07-09 |website=TVLine |language=en-US}}</ref>
For the fourth season, [[Michael Socha]] was brought onto the show as Will Scarlet / Knave of Hearts from the show's spin-off, ''Once Upon a Time in Wonderland'',<ref>{{cite web|url=https://ew.com/article/2014/04/01/michael-socha-once-upon-a-time/|title=Michael Socha to become Series regular}}</ref><ref name="Entertainment Outlook Reveals Character returns">{{cite web|url=http://www.entertainmentoutlook.com/2014/04/20/upon-time-wondercon-2014-season-3-spoilers-videos-pics/|title=Once Upon a Time&nbsp;– WonderCon 2014 Season 3 Spoilers, Videos &amp; Pics &#124; Entertainment Outlook|publisher=entertainmentoutlook.com|access-date=June 28, 2014}}</ref> while Raymond-James was dropped from the regular cast<ref name="Lightning Round 12" /> when the writers decided to kill off his character.<ref name="Lightning Round 12">{{cite web|last=Abrams|first=Natalie|title=Lightning Round 12: Once Upon a Time Bosses Answer Your Burning Questions|url=https://www.tvguide.com/News/Once-Upon-Time-Lightning-Round12-Kitsis-Horowitz-1080030.aspx|work=[[TV Guide]]|access-date=April 3, 2014|date=April 3, 2014|archive-url=https://web.archive.org/web/20140517161446/http://www.tvguide.com/news/once-upon-time-lightning-round12-kitsis-horowitz-1080030.aspx|archive-date=May 17, 2014}}</ref> Bailey returned in a recurring arc towards the end of the season after being absent from the show since the second season.<ref>{{cite web|url=https://ew.com/article/2014/12/18/eion-bailey-once-upon-time-season4/|title=Eion Bailey returning to 'Once Upon a Time'|last=Gelman|first=Vlada|date=December 18, 2014|work=Entertainment Weekly|access-date=October 3, 2019}}</ref>


For the sixth season, Maguire exited the main cast after his character was killed off in the previous season but remained in a recurring capacity as an alternate version of the character.<ref>{{Cite magazine |last=Abrams |first=Natalie |date=2016-09-27 |title='Once Upon a Time': Sean Maguire Returning as Robin Hood &mdash; Exclusive |url=https://ew.com/article/2016/09/27/once-upon-time-sean-maguire-returning-season-6/ |access-date=2022-07-09 |magazine=[[Entertainment Weekly]] |language=en}}</ref> Sbarge and Bailey also returned in recurring capacities, both having been absent since the fourth season.<ref>{{Cite web |last=Mitovich |first=Matt Webb |date=2016-07-06 |title=Once Upon a Time's Archie Hopper to Return — But Who Is His Patient? |url=https://tvline.com/2016/07/05/once-upon-a-time-season-6-archie-returns-raphael-sbarge/ |access-date=2022-07-09 |website=TVLine |language=en-US}}</ref><ref>{{Cite web |title=EXCLUSIVE! 'Once Upon a Time' Scoop: Eion Bailey Will Return as Pinocchio to 'Save the Day' {{!}} Entertainment Tonight |url=https://www.etonline.com/tv/200263_exclusive_once_upon_a_time_eion_bailey_will_return_pinocchio_august_season_6 |access-date=2022-07-09 |website=www.etonline.com |date=October 12, 2016 |language=en-US}}</ref>
For the fifth season, [[Rebecca Mader]]<ref name="MaguireMaderRegulars"/> and [[Sean Maguire]]<ref name="MaguireMaderRegulars" /> were announced to have been promoted to series regulars as Zelena / [[Wicked Witch of the West]] and [[Robin Hood]] respectively, while Socha was confirmed to not be returning as a series regular.<ref>{{cite news|url=http://tvline.com/2015/06/11/the-flash-season-2-spoilers-cynical-new-hero/|date=June 11, 2015|last=Webb Mitovich|first=Matt|work=[[TVLine]]|access-date=June 11, 2015|title=Matt's Inside Line: Scoop on The Flash, Teen Wolf, Once, Wayward Pines, iZombie, Major Crimes and More}}</ref> Ory also returned to the series in a recurring capacity after being absent since the third-season finale.<ref name="OryReturn"/>


Before the series was renewed for a seventh season, Jennifer Morrison announced that, if the series were to be renewed, she would not be returning as a series regular for that season but agreed to return for one episode to wrap up Emma Swan's storyline.<ref>{{cite web|url=http://tvline.com/2017/05/08/jennifer-morrison-leaving-once-upon-a-time-season-6/|title=Once Upon a Time: Jennifer Morrison Not Returning for Possible Season 7|last1=Webb Mitovich|first1=Matt|date=May 8, 2017|work=tvline.com|access-date=May 8, 2017}}</ref> Later that week, actress Rebecca Mader announced that she would also be leaving the series after the sixth season wrapped. It was later announced that Ginnifer Goodwin, Josh Dallas, Jared S. Gilmore and Emilie de Ravin would also be leaving the show after the sixth season's finale aired. Along with departures, [[Andrew J. West]] and Alison Fernandez were announced to be joining the seventh season of the show as series regulars after guest starring in the previous season's finale. They will portray an older Henry Mills and his daughter Lucy respectively. In July 2017, actresses [[Dania Ramirez]] and [[Gabrielle Anwar]] were announced to be joining the cast of the seventh season as series regulars, playing new iterations of [[Cinderella]] and [[Lady Tremaine]], respectively. In September 2017, [[Mekia Cox]], who portrays [[The Frog Prince|Tiana]], was promoted to a series regular.<ref>{{cite web|url=https://deadline.com/2017/09/once-upon-a-time-mekia-cox-promoted-series-regular-season-7-1202162708/|title='Once Upon A Time': Mekia Cox Upped To Series Regular For Season 7|last1=Petski|first1=Denise|date=September 6, 2017|website=Deadline Hollywood |access-date=December 7, 2017}}</ref>
The seventh and final season marked a major cast overhaul for the series, with original cast members Goodwin, Morrison, Dallas and Gilmore as well as long-time cast members De Ravin and Mader all exiting as regulars.<ref>{{cite web|url=http://tvline.com/2017/05/08/jennifer-morrison-leaving-once-upon-a-time-season-6/|title=Once Upon a Time: Jennifer Morrison Not Returning for Possible Season 7|last1=Webb Mitovich|first1=Matt|date=May 8, 2017|work=tvline.com|access-date=May 8, 2017}}</ref><ref name="Rebecca2">{{cite web |last=Abrams |first=Natalie |date=May 11, 2017 |title=Once Upon a Time: Rebecca Mader exiting after season 6 |url=https://ew.com/tv/2017/05/12/once-upon-time-rebecca-mader-exit/ |access-date=May 11, 2017 |publisher=Entertainment Weekly}}</ref><ref name="castdeparture">{{cite web |last=Abrams |first=Natalie |date=May 12, 2017 |title=Once Upon a Time: Ginnifer Goodwin, Josh Dallas, Emilie de Ravin and Jared Gilmore exit |url=https://ew.com/tv/2017/05/12/once-upon-time-ginnifer-goodwin-josh-dallas-emilie-de-ravin-jared-gilmore-exit/ |access-date=May 12, 2017 |publisher=Entertainment Weekly}}</ref> Gilmore and Mader joined the recurring cast for the season, while Goodwin, Morrison, Dallas and De Ravin all made guest appearances, particularly in the finale.<ref>{{Cite web |last=Goldberg |first=Lesley |date=2018-03-21 |title='Once Upon a Time': All the Stars — Including Jennifer Morrison and Ginnifer Goodwin — Returning for the Series Finale |url=https://www.hollywoodreporter.com/tv/tv-news/once-a-time-are-stars-returning-series-finale-far-1094954/ |access-date=2022-07-09 |website=The Hollywood Reporter |language=en-US}}</ref> Along with departures, [[Andrew J. West]] and [[Alison Fernandez]] joined the main cast for the season as an older Henry and his daughter Lucy, respectively, after guest starring in the previous season's finale.<ref name="s7cast">{{cite web |last=Mitovich |first=Matt Webb |date=May 16, 2017 |title=Once Upon a Time Season 7: Get Fresh Details on Henry's 'Epic Quest' Plus, New Identities for Regina & Co.?! |url=http://tvline.com/2017/05/16/once-upon-a-time-season-7-spoilers-adult-henry-hook-regina-rumple/ |access-date=July 6, 2017 |publisher=TVLine}}</ref> [[Dania Ramirez]] and [[Gabrielle Anwar]] joined the main cast as new iterations of [[Cinderella]] and [[Lady Tremaine]], respectively;<ref name="s7new">{{cite web |last=Mitovich |first=Matt Webb |date=July 6, 2017 |title=Once Upon a Time Season 7 Reset: Gabrielle Anwar, Devious Maids Alum, Reign Star Among 5 New Additions |url=http://tvline.com/2017/07/06/once-upon-a-time-season-7-new-cast-gabrielle-anwar-dania-ramirez/ |access-date=July 6, 2017 |publisher=TVLine}}</ref> Anwar exited after the eleventh episode, where her character was killed off.<ref>{{Cite magazine |last=Kirkland |first=Justin |date=March 2, 2018 |title=Once Upon a Time recap: 'Secret Garden' |url=http://ew.com/recap/once-upon-a-time-recap-season-7-episode-11/ |access-date=March 2, 2018 |magazine=[[Entertainment Weekly]]}}</ref> [[Mekia Cox]], who portrays [[The Frog Prince|Tiana]], was promoted to the main cast after initially joining as recurring.<ref>{{cite web|url=https://deadline.com/2017/09/once-upon-a-time-mekia-cox-promoted-series-regular-season-7-1202162708/|title='Once Upon A Time': Mekia Cox Upped To Series Regular For Season 7|last1=Petski|first1=Denise|date=September 6, 2017|website=Deadline Hollywood |access-date=December 7, 2017}}</ref> Additionally, Sbarge and Maguire made guest appearances in the finale.<ref>{{Cite web |last=Mitovich |first=Matt Webb |date=2018-03-16 |title=Once Upon a Time: Sean Maguire, JoAnna Garcia and Robbie Kay Among Farewell Run's 9 Returns |url=https://tvline.com/2018/03/16/once-upon-a-time-final-season-returns-robin-hood-ariel-pan-cruella/ |access-date=2022-07-09 |website=TVLine |language=en-US}}</ref>


===Filming===
===Filming===
[[Image:Steveston Museum 2016.jpg|thumb|right|[[Steveston, British Columbia|Steveston, BC]] doubles as the town of Storybrooke, Maine.]]
[[Image:Steveston Museum 2016.jpg|thumb|right|[[Steveston, British Columbia]] doubles as the town of Storybrooke, Maine.]]
[[Principal photography]] for the series takes place in [[Vancouver]], [[British Columbia]].<ref>{{cite web|url=https://twitter.com/joshdallas/status/320221173969461248|title=Last day on the finale of #onceuponatime season 2!|first=Josh|last=Dallas|work=Twitter|date=April 5, 2013|access-date=April 5, 2013|url-status=dead|archive-url=https://web.archive.org/web/20131001075557/https://twitter.com/joshdallas/status/320221173969461248|archive-date=October 1, 2013|df=mdy-all}}</ref><ref>{{cite tweet|user=jenmorrisonlive|first=Jennifer|last=Morrison|number=320243424689274880|date=5 April 2013|title=Last day of season 2 .... #uglyducklings}}</ref> [[Steveston, British Columbia|Steveston]] Village in the adjacent city of [[Richmond, British Columbia|Richmond]] doubles as Storybrooke for the series, with props and exterior sets disguising the existing businesses and buildings. During filming, all brightly colored objects (flowers, etc.) are hidden to reinforce the story village's spell-subdued character. Certain sets are additionally filmed in separate studios, including the interior of Mr. Gold's pawn shop and the clock tower, which are not found in Steveston.<ref>{{cite web|url=http://yvrshoots.com/2012/06/start-dates-for-vancouver-filming-of-fall-tv-supernatural-onceuponatime-fringe-arrow-emilyowens.html|title=Start Dates for Vancouver Filming of Fall TV: #Supernatural #OnceuponaTime #Fringe #Arrow #EmilyOwensMD|work=YVRSHOOTS|date=June 28, 2012|access-date=August 10, 2012}}</ref> Downtown Vancouver mostly doubles as other major cities such as [[New York City]] and [[Boston]].
[[Principal photography]] for the series takes place in [[Vancouver]], [[British Columbia]].<ref>{{cite web|url=https://twitter.com/joshdallas/status/320221173969461248|title=Last day on the finale of #onceuponatime season 2!|first=Josh|last=Dallas|work=Twitter|date=April 5, 2013|access-date=April 5, 2013|url-status=dead|archive-url=https://web.archive.org/web/20131001075557/https://twitter.com/joshdallas/status/320221173969461248|archive-date=October 1, 2013|df=mdy-all}}</ref><ref>{{cite tweet |last=Morrison |first=Jennifer |author-link=Jennifer Morrison |user=jenmorrisonlive |number=320243424689274880 |date=April 5, 2013 |title=Last day of season 2 .... #uglyducklings http://t.co/FpaeSJkedA |language=en |access-date=February 17, 2023 |archive-url=https://web.archive.org/web/20220503193748/https://twitter.com/jenmorrisonlive/status/320243424689274880 |archive-date=May 3, 2022 |url-status=live}}</ref> The village of [[Steveston, British Columbia|Steveston]] in the adjacent city of [[Richmond, British Columbia|Richmond]] doubles as Storybrooke for the series, with props and exterior sets disguising the existing businesses and buildings.<ref>{{Cite web|title=Once Upon a Time in Storybrooke {{!}} Steveston in Richmond BC|url=https://www.visitrichmondbc.com/entering-storybrooke/|access-date=2021-10-03|website=Visit Richmond|language=en-us}}</ref> During filming, all brightly colored objects (flowers, etc.) are hidden to reinforce the fictional town's spell-subdued character. Certain sets are additionally filmed in separate studios, including the interior of Mr. Gold's pawn shop and the clock tower, which are not found in Steveston.<ref>{{cite web|url=http://yvrshoots.com/2012/06/start-dates-for-vancouver-filming-of-fall-tv-supernatural-onceuponatime-fringe-arrow-emilyowens.html|title=Start Dates for Vancouver Filming of Fall TV: #Supernatural #OnceuponaTime #Fringe #Arrow #EmilyOwensMD|work=YVRSHOOTS|date=June 28, 2012|access-date=August 10, 2012|archive-date=March 6, 2016|archive-url=https://web.archive.org/web/20160306085624/http://yvrshoots.com/2012/06/start-dates-for-vancouver-filming-of-fall-tv-supernatural-onceuponatime-fringe-arrow-emilyowens.html|url-status=dead}}</ref> Downtown Vancouver doubles as other major cities such as [[New York City]], [[Boston]] and [[Seattle]].<ref>{{Cite web|last=|date=2017-07-06|title=Once Upon a Time Season 7 Starts Filming in Vancouver Area|url=http://www.whatsfilming.ca/2017/07/06/once-upon-a-time-season-7-starts-filming-vancouver/|access-date=2021-10-03|website=What's Filming|language=en-US}}</ref>


==Setting==
==Setting==
{{more citations needed|date=July 2016}}

===Main settings===
===Main settings===
During the first six seasons, the Enchanted Forest and Storybrooke, [[Maine]] are the main settings of the series. The Enchanted Forest is a realm within Fairy Tale Land, but the actual spread and scope of the realm is not known. However, they are later united during the Ogre Wars, which played a part in the formation of the War Council that is formed by Prince Charming and served as the catalysts in the backstories involving Rumpelstiltskin and the Evil Queen. Several independent kingdoms are implied by an array of different rulers. Most of the stories detailed their earlier lives before ascension to power and being influenced by their mentors through their upbringings. Meanwhile, Storybrooke serves as an isolated town separated from the rest of the Land Without Magic, where the cursed inhabitants are trapped by various forces.
During the first six seasons, the Enchanted Forest and Storybrooke, [[Maine]] are the main settings of the series.<ref name="MagicalLands" /> The Enchanted Forest is a realm within Fairy Tale Land, but the actual spread and scope of the realm are not known. However, they are later united during the Ogre Wars, which played a part in the formation of the War Council that is formed by Prince Charming and served as the catalysts in the backstories involving Rumplestiltskin and the Evil Queen. Several independent kingdoms are implied by an array of different rulers. Most of the stories detailed their earlier lives before ascension to power and being influenced by their mentors through their upbringings. Meanwhile, Storybrooke serves as an isolated town separated from the rest of the Land Without Magic, where the cursed inhabitants are trapped by various forces.


During the seventh season, the New Enchanted Forest<ref name="ew.com"/> is shown as the main setting, along with Hyperion Heights, [[Seattle]]. As a realm in New Fairy Tale Land, the New Enchanted Forest is divided into several independent kingdoms with different rulers. The inhabitants are in conflict with each other, most notably between Lady Tremaine, Cinderella, Drizella, a resistance led by Tiana, and the Coven of the Eight led by Mother Gothel. Most flashbacks shown involve events that happened before the original curse and before the latest curse that brought everyone to Hyperion Heights, where unlike Storybrooke, its cursed inhabitants are living among ordinary people.
During the seventh season, the New Enchanted Forest and Hyperion Heights, [[Seattle]] are the main settings.<ref name="ew.com">{{Cite magazine |title='Once Upon a Time' star Rebecca Mader previews Zelena's return |url=https://ew.com/tv/2017/12/13/once-upon-a-time-rebecca-mader-zelena-return/ |magazine=Entertainment Weekly |language=en |access-date=2018-05-15}}</ref> As a realm in New Fairy Tale Land, the New Enchanted Forest is divided into several independent kingdoms with different rulers. The inhabitants are in conflict with each other, most notably between Lady Tremaine, Cinderella, Drizella, a resistance led by Tiana, and the Coven of the Eight led by Mother Gothel. Most flashbacks involved events that happened before the original curse and before the latest curse that brought everyone to Hyperion Heights, where unlike Storybrooke, its cursed inhabitants are living among ordinary people.


===Expanded settings===
===Expanded settings===
The show, including its [[Once Upon a Time in Wonderland|spin-off]], have explored beyond the main settings to numerous realms, each based on fairy tales, literature, and folklore. Known realms are [[Fairy tale|Fairy Tale Land]],<ref name="MagicalLands">{{cite web|url=https://ew.com/gallery/once-upon-time-lands/enchanted-forest|title=Visiting the Magical Lands of "Once Upon a Time"|last=Abrams|first=Natalie|work=Entertainment Weekly|date=May 16, 2016|access-date=March 15, 2017}}</ref> the [[Earth|Land Without Magic]],<ref name="MagicalLands"/> [[Wonderland (fictional country)|Wonderland]],<ref name="MagicalLands"/> the [[Dream]]scape,<ref>{{cite web|url=http://www.thefutoncritic.com/listings/20160906abc24/|title=Listings - TheFutonCritic.com - The Web's Best Television Resource|website=www.thefutoncritic.com}}</ref> the Land Without Color,<ref name="MagicalLands"/> the [[Underworld|Netherworld]],<ref>{{cite web|url=https://ew.com/recap/once-upon-a-time-season-2-episode-8/|title=Once Upon a Time recap: Into the Deep|last=Busis|first=Hillary|work=Entertainment Weekly|date=April 30, 2015|access-date=March 15, 2017}}</ref> [[Neverland]],<ref name="MagicalLands"/> [[Victorian era|Victorian England]],<ref>{{cite tweet|user=AdamHorowitzLA|first=Adam|last=Horowitz|number=343409032427622400|title=FICTIONAL Victorian London. Where chars like Alice live. exists concurrently w/ our world so same OUAT timeline remains.|date=June 8, 2013|access-date=March 15, 2017}}</ref> the [[Land of Oz]],<ref name="MagicalLands"/> [[Kansas]],<ref>{{cite tweet|user=AdamHorowitzLA|first=Adam|last=Horowitz|number=717013696656990209|title=In OUAT, Dorothy exists in a "fictional Kansas" realm, like we've seen w/ other stories. Need slippers to get there and back.|date=April 4, 2016|access-date=March 15, 2017}}</ref> [[Asgard]],<ref>{{cite web|url=https://www.hypable.com/once-upon-a-time-season-4-episode-5-recap-temporary-reflections/|title='Once Upon a Time' season 4, episode 5 recap: Pieces of me|date=October 26, 2014}}</ref> [[1920 in the United Kingdom|1920s England]],<ref>{{cite web|url=http://www.thefutoncritic.com/listings/20150413abc23/|title="Sympathy for the De Vil" - TheFutonCritic|work=The Futon Critic|access-date=March 15, 2017}}</ref> the World Within the Book,<ref>{{cite web|url=https://ew.com/recap/once-upon-a-time-season-4-finale/|title='Once Upon a Time' recap: 'Operation Mongoose'}}</ref> the [[Greek underworld|Underworld]],<ref>{{cite web|url=https://www.hollywoodreporter.com/live-feed/once-a-time-season-5-846454|title='Once Upon a Time' Bosses Discuss "Unfinished Business" in Underworld, Potential Rumbelle Baby|last=Whitney|first=Alyse|work=Hollywood Reporter|date=December 7, 2015|access-date=March 15, 2017}}</ref> the [[Hell|Worst Place]],<ref>{{cite web|url=https://www.latimes.com/entertainment/tv/showtracker/la-et-st-once-upon-a-time-journey-underworld-20160306-story.html|title='Once Upon a Time' recap: Deceased friends, foes and family are back in the Underworld|first=Jevon|last=Phillips|website=latimes.com}}</ref> [[Heaven|Mount Olympus]],<ref>{{cite web|url=http://tvline.com/2016/02/29/once-upon-a-time-season-5b-preview-underworld-emma-hook-hades/|title=Once Upon a Time Underworld Preview: 'Dangerous' and 'Warm' Reunions, Emma Under Pressure and More|last=Mitovich|first=Matt Webb|work=TVLine|date=February 29, 2016|access-date=March 15, 2017}}</ref> the Land of Untold Stories,<ref name="MagicalLands"/> [[France in the long nineteenth century|19th Century France]],<ref>{{cite tweet|user=AndrewChambliss|first=Andrew|last=Chambliss|number=782779290370789380|title=I love the Evil Queen's french flourish. I want to see more of her adventures in Fictional 19th Century France.|date=October 2, 2016|access-date=March 15, 2017}}</ref> the World Behind the Mirror,<ref>{{cite web|url=http://tvline.com/2016/11/13/once-upon-a-time-recap-season-6-episode-8/|title=Once Upon a Time Recap: Pain in the Glass — Plus, Did Rumple Go Too Far?|last=Mitovich|first=Matt Webb|work=TVLine|date=November 13, 2016|access-date=March 15, 2017}}</ref> the Dark Realm,<ref name="DarkRealmWishRealm">{{cite web|url=https://ew.com/article/2016/12/03/once-upon-time-robin-hood-gideon-spoilers/|title=Once Upon a Time: Hooded figure revealed|last=Abrams|first=Natalie|work=Entertainment Weekly|date=December 3, 2016|access-date=March 15, 2017}}</ref> the [[Alternative universe (fan fiction)|Wish Realm]],<ref name="DarkRealmWishRealm" /> New Fairy Tale Land,<ref name="ew.com"/> the World Beyond the Bridge,<ref name="ReferenceA">{{cite web|url=https://ew.com/tv/2017/10/27/once-upon-a-time-emilie-de-ravin-belle-dead/|title='Once Upon a Time' star Emilie de Ravin on that heartbreaking Belle ending}}</ref> the Mansion Realm,<ref name="ReferenceA"/> the Edge of Realms,<ref name="ReferenceA"/> New Wonderland,<ref>{{cite tweet|user=AdamHorowitzLA|first=Adam|last=Horowitz|number=936675511958302720|date=1 December 2017|title=@I_Love_Lana_Bex Yes}}</ref> and the Prison Realm.<ref>{{Cite web|url=https://ew.com/recap/once-upon-a-time-series-finale/|title=Once Upon a Time recap: 'Leaving Storybrooke'|last=Kirkland|first=Justin|date=May 18, 2018|website=[[Entertainment Weekly]]|access-date=May 18, 2018}}</ref> All the realms are then merged via a variation of the Dark Curse, known as the United Realms.<ref>{{cite web|url=http://tvline.com/2018/05/18/once-upon-a-time-recap-series-finale-regina-good-queen-realms-merge/|title=Once Upon a Time's Lana Parrilla, Co-Stars React to Regina's Fate in Series Finale: 'It Is What She Deserves'|first=Matt Webb|last=Mitovich|date=May 19, 2018}}</ref>
The series, including its [[Once Upon a Time in Wonderland|''Wonderland'' spin-off]], have explored beyond the main settings to numerous realms, each based on fairy tales, literature, and folklore. Known realms are [[Fairy tale|Fairy Tale Land]],<ref name="MagicalLands">{{cite magazine|url=https://ew.com/gallery/once-upon-time-lands/enchanted-forest|title=Visiting the Magical Lands of "Once Upon a Time"|last=Abrams|first=Natalie|magazine=Entertainment Weekly|date=May 16, 2016|access-date=March 15, 2017}}</ref> the [[Earth|Land Without Magic]],<ref name="MagicalLands"/> [[Wonderland (fictional country)|Wonderland]],<ref name="MagicalLands"/> the [[Dream]]scape,<ref>{{cite web|url=http://www.thefutoncritic.com/listings/20160906abc24/|title=Listings - TheFutonCritic.com - The Web's Best Television Resource|website=www.thefutoncritic.com}}</ref> the Land Without Color,<ref name="MagicalLands"/> the [[Underworld|Netherworld]],<ref>{{cite magazine|url=https://ew.com/recap/once-upon-a-time-season-2-episode-8/|title=Once Upon a Time recap: Into the Deep|last=Busis|first=Hillary|magazine=Entertainment Weekly|date=April 30, 2015|access-date=March 15, 2017}}</ref> [[Neverland]],<ref name="MagicalLands"/> [[Victorian era|Victorian England]],<ref>{{cite tweet |last=Horowitz |first=Adam |author-link=Adam Horowitz |user=AdamHorowitzLA |number=343409032427622400 |date=June 8, 2013 |title=@ChasingAdvnture FICTIONAL Victorian London. Where chars like Alice live. exists concurrently w/our world so same OUAT timeline remains. |language=en |access-date=February 17, 2023 |archive-url=https://web.archive.org/web/20161022150359/https://twitter.com/adamhorowitzla/status/343409032427622400 |archive-date=October 22, 2016 |url-status=live}}</ref> the [[Land of Oz]],<ref name="MagicalLands"/> [[Kansas]],<ref>{{cite tweet |last=Horowitz |first=Adam |author-link=Adam Horowitz |user=AdamHorowitzLA |number=717013696656990209 |date=April 4, 2016 |title=@WilliamShatner In OUAT, Dorothy exists in a "fictional Kansas" realm, like we've seen w/other stories. Need slippers to get there and back |language=en |access-date=February 17, 2023 |archive-url=https://web.archive.org/web/20161031030904/https://twitter.com/adamhorowitzla/status/717013696656990209 |archive-date=October 31, 2016 |url-status=live}}</ref> [[Asgard]],<ref>{{cite web|url=https://www.hypable.com/once-upon-a-time-season-4-episode-5-recap-temporary-reflections/|title='Once Upon a Time' season 4, episode 5 recap: Pieces of me|date=October 26, 2014}}</ref> [[1920 in the United Kingdom|1920s England]],<ref>{{cite web|url=http://www.thefutoncritic.com/listings/20150413abc23/|title="Sympathy for the De Vil" - TheFutonCritic|work=The Futon Critic|access-date=March 15, 2017}}</ref> the ''Heroes & Villains'' [[Alternative universe (fan fiction)|alternate reality]],<ref>{{cite magazine|url=https://ew.com/recap/once-upon-a-time-season-4-finale/|title='Once Upon a Time' recap: 'Operation Mongoose'|magazine=[[Entertainment Weekly]]}}</ref> the [[Greek underworld|Underworld]],<ref>{{cite web|url=https://www.hollywoodreporter.com/live-feed/once-a-time-season-5-846454|title='Once Upon a Time' Bosses Discuss "Unfinished Business" in Underworld, Potential Rumbelle Baby|last=Whitney|first=Alyse|work=Hollywood Reporter|date=December 7, 2015|access-date=March 15, 2017}}</ref> the [[Hell|Worst Place]],<ref>{{cite web|url=https://www.latimes.com/entertainment/tv/showtracker/la-et-st-once-upon-a-time-journey-underworld-20160306-story.html|title='Once Upon a Time' recap: Deceased friends, foes and family are back in the Underworld|first=Jevon|last=Phillips|website=[[Los Angeles Times]]|date=March 7, 2016}}</ref> [[Heaven|Mount Olympus]],<ref>{{cite web|url=http://tvline.com/2016/02/29/once-upon-a-time-season-5b-preview-underworld-emma-hook-hades/|title=Once Upon a Time Underworld Preview: 'Dangerous' and 'Warm' Reunions, Emma Under Pressure and More|last=Mitovich|first=Matt Webb|work=TVLine|date=February 29, 2016|access-date=March 15, 2017}}</ref> the Land of Untold Stories,<ref name="MagicalLands"/> [[France in the long nineteenth century|19th Century France]],<ref>{{cite tweet |last=Chambliss |first=Andrew |author-link=Andrew Chambliss |user=AndrewChambliss |number=782779290370789380 |date=October 3, 2016 |title=I love the Evil Queen's french flourish. I want to see more of her adventures in Fictional 19th Century France |language=en |access-date=February 17, 2023 |archive-url=https://web.archive.org/web/20201127040351/https://twitter.com/AndrewChambliss/status/782779290370789380 |archive-date=November 27, 2020 |url-status=live}}</ref> the World Behind the Mirror,<ref>{{cite web|url=http://tvline.com/2016/11/13/once-upon-a-time-recap-season-6-episode-8/|title=Once Upon a Time Recap: Pain in the Glass — Plus, Did Rumple Go Too Far?|last=Mitovich|first=Matt Webb|work=TVLine|date=November 13, 2016|access-date=March 15, 2017}}</ref> the Dark Realm,<ref name="DarkRealmWishRealm">{{cite magazine|url=https://ew.com/article/2016/12/03/once-upon-time-robin-hood-gideon-spoilers/|title=Once Upon a Time: Hooded figure revealed|last=Abrams|first=Natalie|magazine=Entertainment Weekly|date=December 3, 2016|access-date=March 15, 2017}}</ref> the Wish Realm,<ref name="DarkRealmWishRealm" /> New Fairy Tale Land,<ref name="ew.com"/> the Edge of Realms,<ref name="ReferenceA">{{cite magazine|title='Once Upon a Time' star Emilie de Ravin on that heartbreaking Belle ending|magazine=[[Entertainment Weekly]]|url=https://ew.com/tv/2017/10/27/once-upon-a-time-emilie-de-ravin-belle-dead/}}</ref> New Wonderland,<ref>{{cite tweet |last=Horowitz |first=Adam |author-link=Adam Horowitz |user=AdamHorowitzLA |number=936675511958302720 |date=December 1, 2017 |title=@I_Love_Lana_Bex Yes |access-date=February 17, 2023 |archive-url=https://web.archive.org/web/20221126060133/https://twitter.com/AdamHorowitzLA/status/936675511958302720 |archive-date=November 26, 2022 |url-status=live}}</ref> and the Prison Realm.<ref>{{Cite magazine|url=https://ew.com/recap/once-upon-a-time-series-finale/|title=Once Upon a Time recap: 'Leaving Storybrooke'|last=Kirkland|first=Justin|date=May 18, 2018|magazine=[[Entertainment Weekly]]|access-date=May 18, 2018}}</ref> In the series finale, all the realms are merged via a variation of the Dark Curse, being known as the United Realms.<ref>{{cite web|url=http://tvline.com/2018/05/18/once-upon-a-time-recap-series-finale-regina-good-queen-realms-merge/|title=Once Upon a Time's Lana Parrilla, Co-Stars React to Regina's Fate in Series Finale: 'It Is What She Deserves'|first=Matt Webb|last=Mitovich|date=May 19, 2018}}</ref>


==Cultural references==
==Cultural references==
As a nod to the ties between the production teams of ''Once Upon a Time'' and ''Lost'', the former show contains [[Mythology of Lost|allusions to ''Lost'']].<ref name="tca" /> For example, many items found in the ''Lost'' series, such as [[Apollo Candy|Apollo candy bars]], [[Oceanic Airlines]], [[Ajira Airways]], the TV series ''Exposé'', and MacCutcheon Whiskey, can be seen in ''Once Upon a Time''.<ref name="Paleyfest2012">{{cite interview |subject=[[Robert Carlyle|Carlyle, Robert]]; [[Josh Dallas|Dallas, Josh]]; [[Ginnifer Goodwin|Goodwin, Ginnifer]]; [[Adam Horowitz (screenwriter)|Horowitz, Adam]]; [[Edward Kitsis|Kitsis, Edward]]; [[Jennifer Morrison|Morrison, Jennifer]]; [[Lana Parrilla|Parrilla, Lana]]; Pearlman, Steve; [[Raphael Sbarge|Sbarge, Raphael]] |interviewer=Matt Mitovich |title=Paleyfest 2012: A Conversation with the Cast and Creators of ''Once Upon a Time'' |type=Panel |url=http://www.hulu.com/watch/338438/once-upon-a-time-a-conversation-with-the-stars-and-creators-of-once-upon-a-time |location=Beverly Hills |date=March 4, 2012 |access-date=March 5, 2012 |archive-url=https://web.archive.org/web/20120313053033/http://www.hulu.com/watch/338438/once-upon-a-time-a-conversation-with-the-stars-and-creators-of-once-upon-a-time |archive-date=March 13, 2012 |url-status=dead }}</ref>
As a nod to the ties between the production teams of ''Once Upon a Time'' and ''Lost'', the former show contains [[Mythology of Lost|allusions to ''Lost'']].<ref name="tca" /> For example, many items found in ''Lost'', such as [[Apollo Candy|Apollo candy bars]], [[Oceanic Airlines]], [[Ajira Airways]], the TV series ''Exposé'', and the MacCutcheon whiskey, can be seen in ''Once Upon a Time''.<ref name="Paleyfest2012">{{cite interview |subject=[[Robert Carlyle|Carlyle, Robert]]; [[Josh Dallas|Dallas, Josh]]; [[Ginnifer Goodwin|Goodwin, Ginnifer]]; [[Adam Horowitz (screenwriter)|Horowitz, Adam]]; [[Edward Kitsis|Kitsis, Edward]]; [[Jennifer Morrison|Morrison, Jennifer]]; [[Lana Parrilla|Parrilla, Lana]]; Pearlman, Steve; [[Raphael Sbarge|Sbarge, Raphael]] |interviewer=Matt Mitovich |title=Paleyfest 2012: A Conversation with the Cast and Creators of ''Once Upon a Time'' |type=Panel |url=http://www.hulu.com/watch/338438/once-upon-a-time-a-conversation-with-the-stars-and-creators-of-once-upon-a-time |location=Beverly Hills |date=March 4, 2012 |access-date=March 5, 2012 |archive-url=https://web.archive.org/web/20120313053033/http://www.hulu.com/watch/338438/once-upon-a-time-a-conversation-with-the-stars-and-creators-of-once-upon-a-time |archive-date=March 13, 2012 |url-status=dead }}</ref>


==Music==
==Music==
[[Mark Isham]] composed the series' theme and music. On February 15, 2011 an [[extended play]] album featuring four cues from the score was released by ABC Studios.<ref>{{cite web |url=https://itunes.apple.com/us/album/once-upon-time-music-from/id501831607 |title=Once Upon a Time (Music from the TV Series)&nbsp;– EP |work=iTunes |access-date=May 9, 2012}}</ref> On May 1, 2012, a full-length 25-track official soundtrack album was released by [[Intrada Records]] to accompany season one.<ref>{{cite web |url=https://www.amazon.com/Once-Upon-Time-Television-Soundtrack/dp/B007TX9ASY/ref=pd_cp_mov_0 |title=Once Upon A Time: Original Television Soundtrack [Soundtrack] |work=Amazon.com/|access-date=May 9, 2012}}</ref> On August 13, 2013, another full-length 25-track official soundtrack album was released by Intrada to accompany season two.<ref>{{cite web |url=https://www.amazon.com/Once-Upon-Time-Season-2/dp/B00ED2PBVE/ref=sr_1_3?ie=UTF8&qid=1376398455&sr=8-3&keywords=once+upon+a+time+season+2+soundtrack|title=Once Upon a Time&nbsp;– Season 2 [Soundtrack]|work=Amazon.com|access-date=August 13, 2013}}</ref> Since December 2015, Mark Isham had begun to release music that was previously not released from the third, fourth, and fifth seasons on his SoundCloud account.
[[Mark Isham]] composed the series' theme and music; he was joined by Cindy O'Connor and Michael D. Simon for the seventh season. An [[extended play]] featuring four cues from the score was released on February 15, 2011, by ABC Studios.<ref>{{cite web |url=https://itunes.apple.com/us/album/once-upon-time-music-from/id501831607 |title=Once Upon a Time (Music from the TV Series)&nbsp;– EP |work=iTunes |access-date=May 9, 2012}}</ref> A full-length 25-track official soundtrack album was released on May 1, 2012, by [[Intrada Records]] to accompany season one.<ref>{{cite web |url=https://www.amazon.com/Once-Upon-Time-Television-Soundtrack/dp/B007TX9ASY/ref=pd_cp_mov_0 |title=Once Upon A Time: Original Television Soundtrack [Soundtrack] |work=Amazon.com/|access-date=May 9, 2012}}</ref> Another full-length 25-track official soundtrack album was released on August 13, 2013, by Intrada to accompany season two.<ref>{{cite web |url=https://www.amazon.com/Once-Upon-Time-Season-2/dp/B00ED2PBVE/ref=sr_1_3?ie=UTF8&qid=1376398455&sr=8-3&keywords=once+upon+a+time+season+2+soundtrack|title=Once Upon a Time&nbsp;– Season 2 [Soundtrack]|work=Amazon.com|access-date=August 13, 2013}}</ref> Since December 2015, Mark Isham had begun to release music that was previously not released from the third, fourth, and fifth seasons on his SoundCloud account. An extended play featuring nine tracks from the score for the seventh season was released on August 17, 2018, by ABC Studios.<ref>{{Citation|title=Once Upon a Time: Season 7 (Original Score) by Mark Isham, Cindy O'Connor & Michael D Simon|date=August 17, 2018|url=https://music.apple.com/us/album/once-upon-a-time-season-7-original-score/1422843467|publisher=[[Apple Music]]|language=en-US|access-date=2021-06-27}}</ref>


{{Track listing
{{Track listing
| headline = Season 1 Soundtrack
|collapsed = yes
| title1 = Once Upon a Time Orchestral Suite
|headline = Season 1 Soundtrack
| length1 = 4:13
|title1 = Once Upon a Time Orchestral Suite
| title2 = Henry's Proposal
|length1 = 4:13
| length2 = 1:17
|-
| title3 = The Queen's Curse
|title2 = Henry's Proposal
| length3 = 2:46
|length2 = 1:17
| title4 = Jiminy Cricket
|-
| length4 = 3:11
|title3 = The Queen's Curse
| title5 = Dealing with Rumplestiltskin
|length3 = 2:46
| length5 = 3:26
|-
| title6 = Belle's Story
|title4 = Jiminy Cricket
| length6 = 2:37
|length4 = 3:11
| title7 = Dwarves
|-
| length7 = 2:45
|title5 = Dealing With Rumplestiltskin
| title8 = The Huntsman
|length5 = 3:26
| length8 = 4:31
|-
| title9 = Things Are Changing in Storybrooke
|title6 = Belle's Story
| length9 = 1:47
|length6 = 2:37
| title10 = Cinderella
|-
| length10 = 1:44
|title7 = Dwarves
| title11 = Wedding Dance
|length7 = 2:45
| length11 = 1:21
|-
| title12 = Advising Ashley
|title8 = The Huntsman
| length12 = 2:26
|length8 = 4:31
| title13 = If the Shoe Fits
|-
| length13 = 1:35
|title9 = Things Are Changing in Storybrooke
| title14 = Unhappy Endings
|length9 = 1:47
| length14 = 3:46
|-
| title15 = Emma and Henry
|title10 = Cinderella
|length10 = 1:44
| length15 = 1:43
| title16 = The Siren
|-
| length16 = 5:07
|title11 = Wedding Dance
| title17 = The Man with the Wooden Box
|length11 = 1:21
| length17 = 1:11
|-
| title18 = Hope Will Return
|title12 = Advising Ashley
| length18 = 1:48
|length12 = 2:26
| title19 = Rumplestiltskin in Love
|-
| length19 = 2:19
|title13 = If The Shoe Fits
| title20 = The Genie's Wishes
|length13 = 1:35
| length20 = 1:58
|-
| title21 = The Road to True Love
|title14 = Unhappy Endings
| length21 = 2:50
|length14 = 3:46
| title22 = The Family Compass
|-
| length22 = 2:00
|title15 = Emma And Henry
| title23 = Burn the Witch
|length15 = 1:43
| length23 = 2:34
|-
| title24 = What the Queen Loves Most
|title16 = The Siren
| length24 = 2:30
|length16 = 5:07
| title25 = The Clock Moves
|-
| length25 = 1:12
|title17 = The Man with the Wooden Box
|length17 = 1:11
|-
|title18 = Hope Will Return
|length18 = 1:48
|-
|title19 = Rumplestiltskin in Love
|length19 = 2:19
|-
|title20 = The Genie's Wishes
|length20 = 1:58
|-
|title21 = The Road To True Love
|length21 = 2:50
|-
|title22 = The Family Compass
|length22 = 2:00
|-
|title23 = Burn The Witch
|length23 = 2:34
|-
|title24 = What The Queen Loves Most
|length24 = 2:30
|-
|title25 = The Clock Moves
|length25 = 1:12
}}
}}


{{Track listing
{{Track listing
| headline = Season 2 Soundtrack
|collapsed = yes
| title1 = Sleeping Beauty
|headline = Season 2 Soundtrack
| length1 = 2:29
|title1 = Sleeping Beauty
| title2 = True Love
|length1 = 2:29
| length2 = 4:45
|-
| title3 = Magic
|title2 = True Love
| length3 = 3:12
|length2 = 4:45
| title4 = We Are Both
|-
| length4 = 1:41
|title3 = Magic
| title5 = Meet the Jefferson
|length3 = 3:12
| length5 = 2:37
|-
| title6 = Ruby and Granny
|title4 = We Are Both
|length4 = 1:41
| length6 = 1:54
| title7 = A Real Boy
|-
| length7 = 2:26
|title5 = Meet the Jefferson
| title8 = The Hedge Maze
|length5 = 2:37
| length8 = 4:13
|-
| title9 = Regina's True Love
|title6 = Ruby and Granny
| length9 = 2:29
|length6 = 1:54
| title10 = Storybrooke Reunions
|-
| length10 = 2:12
|title7 = A Real Boy
| title11 = The Duelists
|length7 = 2:26
| length11 = 1:21
|-
|title8 = The Hedge Maze
| title12 = The Lady Jack
| length12 = 0:45
|length8 = 4:13
| title13 = In a Burning Room
|-
| length13 = 4:16
|title9 = Regina's True Love
| title14 = Tallahassee
|length9 = 2:29
| length14 = 2:21
|-
| title15 = This Boy Will Be Your Undoing
|title10 = Storybrooke Reunions
|length10 = 2:12
| length15 = 2:46
| title16 = Science!
|-
| length16 = 1:23
|title11 = The Duelists
| title17 = To Neverland!
|length11 = 1:21
| length17 = 1:58
|-
| title18 = Cora's Waltz
|title12 = The Lady Jack
| length18 = 2:19
|length12 = 0:45
| title19 = Snow White in Black
|-
| length19 = 2:45
|title13 = In a Burning Room
| title20 = How Magic Is Made
|length13 = 4:16
| length20 = 3:33
|-
| title21 = One Perfect Day After Another
|title14 = Tallahassee
|length14 = 2:21
| length21 = 2:37
| title22 = Bae and the Shadow
|-
| length22 = 2:45
|title15 = This Boy Will Be Your Undoing
| title23 = Tamara Shows Her True Colors
|length15 = 2:46
| length23 = 4:20
|-
| title24 = The Adventure Begins
|title16 = Science!
| length24 = 2:14
|length16 = 1:23
| title25 = Main Title
|-
| length25 = 0:14
|title17 = To Neverland!
}}{{Track listing
|length17 = 1:58
| title1 = The Fates of All Heroes
|-
| title2 = Closest Thing to a Friend
|title18 = Cora's Waltz
| title9 = Leaving Storybrooke
|length18 = 2:19
| title8 = The Good Queen
|-
| title7 = The Good Curse
|title19 = Snow White in Black
| title6 = Reunited for Eternity
|length19 = 2:45
| title5 = Evolution, Wisdom and Love
|-
| title4 = The Boy Who Forgave
|title20 = How Magic Is Made
| title3 = Rescue and Reunion
|length20 = 3:33
| length9 = 3:33
|-
| length1 = 2:52
|title21 = One Perfect Day After Another
| length8 = 3:42
|length21 = 2:37
| length7 = 2:05
|-
| length6 = 1:28
|title22 = Bae and the Shadow
|length22 = 2:45
| length5 = 2:54
| length4 = 3:40
|-
| length3 = 2:22
|title23 = Tamara Shows Her True Colors
| length2 = 2:11
|length23 = 4:20
| total_length = 25:00
|-
| headline = Season 7 Soundtrack
|title24 = The Adventure Begins
|length24 = 2:14
|-
|title25 = Main Title
|length25 = 0:14
}}
}}


==Broadcast==
==Broadcast==
The series has been licensed to over 190 countries.<ref>{{cite web|url=https://www.variety.com/article/VR1118049281?refCatId=14|title="U.K.'s Channel 5 buys 'Once Upon a Time{{'"}}|work=Variety|access-date=November 19, 2014}}</ref> In Australia, ''Once Upon a Time'' first aired on [[Seven Network]], starting on May 15, 2012. In Canada it airs on [[CTV Television Network|CTV]] from October 23, 2011. It premiered on [[Channel 5 (UK)|Channel 5]] in the United Kingdom on April 1, 2012.<ref name="digitalspy">{{cite web|url=http://www.digitalspy.co.uk/tv/s181/once-upon-a-time/news/a538866/once-upon-a-time-dropped-by-channel-5-after-two-seasons.html|title=Once Upon a Time dropped by Channel 5 after two seasons|access-date=January 11, 2014}}</ref> On December 17, 2013, it was confirmed that Channel 5 would not be picking the series up for the third season airing in the UK.<ref name="digitalspy"/> On March 14, 2015, [[Netflix]] picked up the show in the United Kingdom and Republic of Ireland, subsequently showing all seasons and premiering each new episode on Wednesdays after their initial showing on Sundays on ABC.
The series has been licensed to over 190 countries.<ref>{{cite web|url=https://variety.com/2012/tv/news/u-k-s-channel-5-buys-once-upon-a-time-1118049281/|title="U.K.'s Channel 5 buys 'Once Upon a Time{{'"}}|work=Variety|access-date=November 19, 2014}}</ref> In Australia, ''Once Upon a Time'' first aired on [[Seven Network]], starting on May 15, 2012. In Canada it airs on [[CTV Television Network|CTV]] from October 23, 2011. It premiered on [[Channel 5 (UK)|Channel 5]] in the United Kingdom on April 1, 2012.<ref name="digitalspy">{{cite web|url=http://www.digitalspy.co.uk/tv/s181/once-upon-a-time/news/a538866/once-upon-a-time-dropped-by-channel-5-after-two-seasons.html|title=Once Upon a Time dropped by Channel 5 after two seasons|website=[[Digital Spy]]|date=December 17, 2013|access-date=January 11, 2014}}</ref> On December 17, 2013, it was confirmed that Channel 5 would not be picking the series up for the third season airing in the UK.<ref name="digitalspy"/> On March 14, 2015, [[Netflix]] picked up the show in the United Kingdom and Ireland, subsequently showing all seasons and premiering each new episode on Wednesdays after their initial showing on Sundays on ABC. All seven seasons of the series were released on [[Disney+]] in September 2020,<ref>{{cite tweet |author=Disney+ |author-link=Disney+ |user=DisneyPlus |number=1306671663178604545 |date=September 17, 2020 |title=We're ready to welcome you to Storybrooke. All 7 seasons of #OnceUponATime are available starting tomorrow on #DisneyPlus. https://t.co/RqMigNbOTA |language=en |access-date=February 17, 2023 |archive-url=https://web.archive.org/web/20220419155607/https://twitter.com/disneyplus/status/1306671663178604545 |archive-date=April 19, 2022 |url-status=live}}</ref> and on [[Hulu]] in September 2023.<ref>{{cite web|title='Once Upon A Time' To Also Run On Hulu Amid Streamer's Deepening Ties With Disney+|url=https://deadline.com/2023/08/once-upon-a-time-streaming-hulu-premiere-disney-plus-1235530111/|website=[[Deadline Hollywood]]|last=Andreeva|first=Nellie|date=August 28, 2023|access-date=August 28, 2023}}</ref>

The series was released to [[Disney+]] in September 2020.


==Reception==
==Reception==
Line 400: Line 476:
Critical response to the first season was generally positive. On [[Metacritic]], it was given a score of 66 out of 100 with "generally favorable reviews".<ref>{{cite web |url=https://www.metacritic.com/tv/once-upon-a-time/season-1 |title=Once Upon a Time&nbsp;– Season 1 Reviews, Ratings, Credits and More |work=Metacritic |access-date=April 14, 2013 |publisher=[[CBS Interactive]]}}</ref>
Critical response to the first season was generally positive. On [[Metacritic]], it was given a score of 66 out of 100 with "generally favorable reviews".<ref>{{cite web |url=https://www.metacritic.com/tv/once-upon-a-time/season-1 |title=Once Upon a Time&nbsp;– Season 1 Reviews, Ratings, Credits and More |work=Metacritic |access-date=April 14, 2013 |publisher=[[CBS Interactive]]}}</ref>
[[Common Sense Media]] rated the show 4 out of 5 stars, stating : "Parents need to know that although ''Once Upon a Time'' is inspired by classic fairy tales such as ''Snow White'', ''Pinocchio'', and revivals of popular stories such as ''Mulan, Brave,'' and ''Frozen'', it's not always age-appropriate for younger kids. The content is often violent -- including murder, sword fights, and death threats -- and much of the story is clouded in a sense of peril and shifting loyalties. There's some implied sexual content (including shirtless men, women buttoning up their blouses, and lovers escaping out of windows), some innuendo, and some iffy language ("hell," "ass," "suck"). The upside? It has multi-generational appeal, but parents may want to preview before sharing with tweens".<ref>{{Cite web|date=2011-10-20|title=Once Upon a Time - TV Review|url=https://www.commonsensemedia.org/tv-reviews/once-upon-a-time|access-date=2020-11-17|website=www.commonsensemedia.org|language=en}}</ref>
[[Common Sense Media]] rated the show 4 out of 5 stars, stating, "Parents need to know that although ''Once Upon a Time'' is inspired by classic fairy tales such as ''Snow White'', ''Pinocchio'', and revivals of popular stories such as ''Mulan, Brave,'' and ''Frozen'', it's not always age-appropriate for younger kids. The content is often violent -- including murder, sword fights, and death threats -- and much of the story is clouded in a sense of peril and shifting loyalties. There's some implied sexual content (including shirtless men, women buttoning up their blouses, and lovers escaping out of windows), some innuendo, and some iffy language ("hell", "ass", "suck"). The upside? It has multi-generational appeal, but parents may want to preview before sharing with tweens".<ref>{{Cite web|date=2011-10-20|title=Once Upon a Time - TV Review |url= https://www.commonsensemedia.org/tv-reviews/once-upon-a-time|access-date=2020-11-17|website= commonsensemedia.org|language=en}}</ref>
[[E!]]'s [[Kristin dos Santos]] cited the show as one of the five new shows of the 2011–2012 season to watch.<ref>{{cite web |url=http://www.eonline.com/news/watch_with_kristin/five_fall_shows_we_love_once_upon_time/260139#ixzz1WYRkZS5u |title=Five Fall Shows We Love: Once Upon a Time Is Magic. Period. |publisher=[[E!]] |first=Kristin |last=dos Santos |date=August 29, 2011}} For Mark Perigard for ''Boston Herald'' "Jennifer Morrison is ''superb''."</ref> Matthew Gilbert of ''[[The Boston Globe]]'' gave the show a "C+" grade commenting <blockquote>"From a pair of ''Lost'' producers, this is a love-or-hate proposition. The ambition is impressive, as it asks us to imagine Goodwin's Snow White and Parrilla's Evil Queen as moderns. But Morrison is a wooden lead, and the back stories&nbsp;– a random collection of fairy tales -- don't promise to surprise."<ref>{{cite news|last=Gilbert|first=Matthew|title=Which new fall series make the grade?|work=The Boston Globe|date=September 4, 2011|url=http://articles.boston.com/2011-09-04/yourtown/30113340_1_bunnies-concept-rachel-bilson/7|access-date=September 14, 2011|url-status=dead|archive-url=https://web.archive.org/web/20120725111740/http://articles.boston.com/2011-09-04/yourtown/30113340_1_bunnies-concept-rachel-bilson/7|archive-date=July 25, 2012|df=mdy-all}}</ref></blockquote> In a review from the ''[[St. Louis Post-Dispatch]]'', TV critic Gail Pennington hailed it as one of the "Most Promising Shows of The Fall" and, unlike Gilbert, had high marks for Morrison.<ref>{{cite news|url=https://www.stltoday.com/entertainment/television/gail-pennington/article_5094a078-95af-576b-b934-1cf3dec5e73f.html |title=A sneak peek at the fall TV season |first=Gail |last=Pennington |newspaper=St. Louis Post-Dispatch |date=July 24, 2011}}</ref> ''[[USA Today]]''{{'}}s Robert Blanco placed the series on its top ten list, declaring that "There's nothing else on the air quite like it."<ref>{{cite news |url=https://www.usatoday.com/life/television/news/story/2011-09-08/Fall-TV-preview-The-new-seasons-top-10/50329044/1?csp=obinsite |title=Fall TV preview: The new season's top 10 |work=[[USA Today]] |first=Robert |last=Blanco |date=September 8, 2011}}</ref> Mary McNamara of the ''[[Los Angeles Times]]'' preferred the series to another fairy-tale themed drama, ''[[Grimm (TV series)|Grimm]]'', citing that the premise takes its time building up the charm and that the producer "has that part nailed". She also gave excellent reviews for Morrison's character: "Her Emma is predictably cynical and prickly&nbsp;– fairy-tale princess, my Aunt Fanny&nbsp;– but she's sharp and lively enough to keep audiences begging for 'just a few more pages' before they go to bed."<ref>{{cite news
[[E!]]'s [[Kristin dos Santos]] cited the show as one of the five new shows of the 2011–2012 season to watch.<ref>{{cite web |url= http://www.eonline.com/news/watch_with_kristin/five_fall_shows_we_love_once_upon_time/260139#ixzz1WYRkZS5u |title=Five Fall Shows We Love: Once Upon a Time Is Magic. Period. |publisher=[[E!]] |first=Kristin |last=dos Santos |date=August 29, 2011}} For Mark Perigard for ''Boston Herald'' "Jennifer Morrison is ''superb''."</ref> Matthew Gilbert of ''[[The Boston Globe]]'' gave the show a "C+" grade commenting:
{{blockquote|From a pair of ''Lost'' producers, this is a love-or-hate proposition. The ambition is impressive, as it asks us to imagine Goodwin's Snow White and Parrilla's Evil Queen as moderns. But Morrison is a wooden lead, and the back stories&nbsp;– a random collection of fairy tales -- don't promise to surprise."<ref>{{cite news| last= Gilbert |first= Matthew |title=Which new fall series make the grade?|work=The Boston Globe |date= September 4, 2011 |url= http://articles.boston.com/2011-09-04/yourtown/30113340_1_bunnies-concept-rachel-bilson/7 |access-date= September 14, 2011 |url-status=dead|archive-url= https://web.archive.org/web/20120725111740/http://articles.boston.com/2011-09-04/yourtown/30113340_1_bunnies-concept-rachel-bilson/7|archive-date=July 25, 2012|df=mdy-all}}</ref>}}
In a review from the ''[[St. Louis Post-Dispatch]]'', TV critic Gail Pennington hailed it as one of the "Most Promising Shows of The Fall" and, unlike Gilbert, had high marks for Morrison.<ref>{{cite news|url=https://www.stltoday.com/entertainment/television/gail-pennington/article_5094a078-95af-576b-b934-1cf3dec5e73f.html |title=A sneak peek at the fall TV season |first=Gail |last=Pennington |newspaper=St. Louis Post-Dispatch |date=July 24, 2011}}</ref> ''[[USA Today]]''{{'}}s Robert Blanco placed the series on its top ten list, declaring that "There's nothing else on the air quite like it."<ref>{{cite news |url= https://www.usatoday.com/life/television/news/story/2011-09-08/Fall-TV-preview-The-new-seasons-top-10/50329044/1?csp=obinsite |title=Fall TV preview: The new season's top 10 |work= [[USA Today]] |first=Robert |last=Blanco |date=September 8, 2011}}</ref> Mary McNamara of the ''[[Los Angeles Times]]'' preferred the series to another fairy-tale themed drama, ''[[Grimm (TV series)|Grimm]]'', citing that the premise takes its time building up the charm and that the producer "has that part nailed". She also gave excellent reviews for Morrison's character: "Her Emma is predictably cynical and prickly&nbsp;– fairy-tale princess, my Aunt Fanny&nbsp;– but she's sharp and lively enough to keep audiences begging for 'just a few more pages' before they go to bed."<ref>{{cite news |url= https://www.latimes.com/entertainment/tv/la-xpm-2011-oct-22-la-et-grimm-and-once-20111022-story.html |title='Grimm', 'Once Upon a Time' reviews: Fairy tales all grown up |first=Mary |last= McNamara |work=[[Los Angeles Times]]. For TV Live, "Morrison does a nice job of mirroring the viewer's disbelief of this fantastical dilemma&nbsp;– and Emma looks like she could become a worthy adversary for Regina." For twitlonger, "Morrison's performance is great, and she finally gets a chance to lead." For Daniel Fienberg, "Jennifer Morrison is very good in the lead"<!-- I'm not sure if I fixed that confusing mess correctly. --> |date=October 22, 2011}}</ref>
|url=https://articles.latimes.com/2011/oct/22/entertainment/la-et-grimm-and-once-20111022 |title='Grimm', 'Once Upon a Time' reviews: Fairy tales all grown up |first=Mary |last=McNamara |work=[[Los Angeles Times]]. For TV Live, "Morrison does a nice job of mirroring the viewer's disbelief of this fantastical dilemma&nbsp;– and Emma looks like she could become a worthy adversary for Regina." For twitlonger, "Morrison's performance is great, and she finally gets a chance to lead." For Daniel Fienberg, "Jennifer Morrison is very good in the lead"<!-- I'm not sure if I fixed that confusing mess correctly. -->
|date=October 22, 2011}}</ref>


Several [[feminist]] outlets were pleased with the show for its feminist twist on fairy tales. Avital Norman Nathman of ''[[Bitch (magazine)|Bitch]]'' stated that she liked the show for "infusing a feminist sensibility" into the stories.<ref name="Bitch Media">{{cite web |url=http://bitchmagazine.org/post/mom-pop-culture-once-upon-a-remake |title=Mom & Pop Culture: Once Upon A Remake |author=Avital Norman Nathman |date=November 17, 2011 |publisher=Bitch |access-date=February 13, 2012}}</ref> Genie Leslie at ''[[Feministing]]'' commented that Emma was a "badass", that she liked how Emma was "very adamant that women be able to make their own decisions about their lives and their children", and how Emma was a "well-rounded" character who was "feminine, but not 'girly{{'"}}.<ref name="Feministing">{{cite web |url=http://community.feministing.com/2012/01/19/once-upon-a-feminist-time/ |title=Once Upon a (Feminist) Time |first=Genie |last=Leslie |date=January 19, 2012 |publisher=Feministing |access-date=February 13, 2012}}</ref> Natalie Wilson from ''[[Ms. (magazine)|Ms.]]'' praised the show for a strong, "kick-butt" female lead, for including multiple strong women who take turns doing the saving with the men, for subverting the [[fetishization]] of true love, and for dealing with the idea of what makes a mother in a more nuanced fashion. Wilson went on to state of the lead: "Her pursuit of a 'happy ending' is not about finding a man or going to a ball all gussied up, but about detective work, about building a relationship with her son Henry, and about seeking the 'truth' as to why time stands still in the corrupt Storybrooke world."<ref>{{cite web|url=http://msmagazine.com/blog/blog/2011/11/13/what-a-difference-a-strong-snow-white-makes/ |title=What a Difference a Strong Snow White Makes |first=Natalie |last=Wilson |date=November 13, 2011 |publisher=Ms. Magazine blog |access-date=April 26, 2012}}</ref>
Several [[feminist]] outlets were pleased with the show for its feminist twist on fairy tales. Avital Norman Nathman of ''[[Bitch (magazine)|Bitch]]'' stated that she liked the show for "infusing a feminist sensibility" into the stories.<ref name="Bitch Media">{{cite web |url=http://bitchmagazine.org/post/mom-pop-culture-once-upon-a-remake |title=Mom & Pop Culture: Once Upon A Remake |first= Avital Norman |last= Nathman |date=November 17, 2011 |publisher=Bitch |access-date=February 13, 2012}}</ref> Genie Leslie at ''[[Feministing]]'' commented that Emma was a "badass", that she liked how Emma was "very adamant that women be able to make their own decisions about their lives and their children", and how Emma was a "well-rounded" character who was "feminine, but not 'girly{{'"}}.<ref name="Feministing">{{cite web |url=http://community.feministing.com/2012/01/19/once-upon-a-feminist-time/ |title=Once Upon a (Feminist) Time |first=Genie |last=Leslie |date=January 19, 2012 |work=Feministing.com |access-date=February 13, 2012 |archive-date=June 2, 2012 |archive-url=https://web.archive.org/web/20120602074104/http://community.feministing.com/2012/01/19/once-upon-a-feminist-time/ |url-status=dead }}</ref> Natalie Wilson from ''[[Ms. (magazine)|Ms.]]'' praised the show for a strong, "kick-butt" female lead, for including multiple strong women who take turns doing the saving with the men, for subverting the [[fetishization]] of true love, and for dealing with the idea of what makes a mother in a more nuanced fashion. Wilson went on to state of the lead: "Her pursuit of a 'happy ending' is not about finding a man or going to a ball all gussied up, but about detective work, about building a relationship with her son Henry, and about seeking the 'truth' as to why time stands still in the corrupt Storybrooke world."<ref>{{cite web|url=http://msmagazine.com/blog/blog/2011/11/13/what-a-difference-a-strong-snow-white-makes/ |title=What a Difference a Strong Snow White Makes |first=Natalie |last=Wilson |date=November 13, 2011 |publisher=Ms. Magazine blog |access-date=April 26, 2012}}</ref> The show began to receive less favorable reviews beginning with the second season, and reception became mixed overall until the final season.{{citation needed|date= June 2021}}
The show began to receive less favorable reviews beginning with the second season. Reception became mixed overall up until the end of the final season.


===Ratings===
===Ratings===
The first season premiered as the top-rated drama series. The pilot episode was watched by 13&nbsp;million viewers and received a 4.0 rating/share among 18- to 49-year-olds.<ref>{{cite web|url=http://tvbythenumbers.zap2it.com/2011/10/25/sunday-final-ratings-once-upon-a-time-adjusted-up-final-ratings-for-world-series-game-4-saintscolts/108354/|archive-url=https://web.archive.org/web/20111027162718/http://tvbythenumbers.zap2it.com/2011/10/25/sunday-final-ratings-once-upon-a-time-adjusted-up-final-ratings-for-world-series-game-4-saintscolts/108354/|url-status=dead|archive-date=October 27, 2011|title=Sunday Final Ratings: 'Once Upon A Time' Adjusted Up + Final Ratings For World Series Game 4 & Saints/Colts|last=Gorman|first=Bill|date=October 25, 2011|work=TVbytheNumbers|access-date=October 25, 2011}}</ref> It was the season's highest-rated drama debut among the age range and ABC's biggest debut in five years.<ref>{{cite web|url=http://tvbythenumbers.zap2it.com/2011/10/24/abcs-once-upon-a-time-opens-as-the-seasons-1-new-drama/108234/|archive-url=https://web.archive.org/web/20111026175335/http://tvbythenumbers.zap2it.com/2011/10/24/abcs-once-upon-a-time-opens-as-the-seasons-1-new-drama/108234/|url-status=dead|archive-date=October 26, 2011|title=ABC's 'Once Upon a Time' Opens as the Season's No. 1 New Drama|last=Gorman|first=Bill|date=October 24, 2011|work=TVbytheNumbers|access-date=October 25, 2011}}</ref><ref>{{cite web|url=http://tvbythenumbers.zap2it.com/2011/10/25/tv-ratings-broadcast-top-25-sunday-night-football-beaten-by-modern-family-two-and-a-half-men-in-week-5-among-adults-18-49/108305/ |archive-url=https://web.archive.org/web/20111028190731/http://tvbythenumbers.zap2it.com/2011/10/25/tv-ratings-broadcast-top-25-sunday-night-football-beaten-by-modern-family-two-and-a-half-men-in-week-5-among-adults-18-49/108305/ |url-status=dead |archive-date=October 28, 2011 |title=TV Ratings Broadcast Top 25: 'Sunday Night Football' Beaten By 'Modern Family' & 'Two and a Half Men' In Week No. 5 Among Teens and Adults 18–49 |publisher=TV by the Numbers |date=October 25, 2011}}</ref> With [[Digital video recorder|DVR]] viewers, the premiere climbed to 15.5&nbsp;million viewers and a 5.2 rating/share in adults 18–49.<ref>{{cite web |url=http://tvbythenumbers.zap2it.com/2011/11/07/live7-dvr-ratings-modern-family-tops-absolute-gains-private-practice-tops-gains-in-week-5/109780/ |archive-url=https://web.archive.org/web/20111109222414/http://tvbythenumbers.zap2it.com/2011/11/07/live7-dvr-ratings-modern-family-tops-absolute-gains-private-practice-tops-gains-in-week-5/109780/ |url-status=dead |archive-date=November 9, 2011 |title=Live+7 DVR Ratings: 'Modern Family' Tops Absolute Gains, 'Private Practice' Tops % Gains In Week 5 |work=TV by the Numbers |first=Robert |last=Seidman |date=November 7, 2011 |access-date=April 14, 2013}}</ref> The show's next three episodes had consistent ratings every week with over 11&nbsp;million viewers.<ref>{{cite web|url=http://tvbythenumbers.zap2it.com/2011/11/01/sunday-final-ratings-pan-am-adjusted-down-unscrambled-cbs-shows-sunday-night-football/109135/|archive-url=https://web.archive.org/web/20111103191803/http://tvbythenumbers.zap2it.com/2011/11/01/sunday-final-ratings-pan-am-adjusted-down-unscrambled-cbs-shows-sunday-night-football/109135/|url-status=dead|archive-date=November 3, 2011|title=Sunday Final Ratings: 'Cleveland Show' Adjusted Up; 'Pan Am' Adjusted Down + Unscrambled CBS Shows & 'Sunday Night Football'|work=TV by the Numbers |date=November 1, 2011|access-date=November 1, 2011}}</ref><ref>{{cite web |url=http://blog.zap2it.com/frominsidethebox/2011/11/tv-ratings-once-upon-a-time-solid-again-sunday-nfl-scores-for-nbc.html |title=TV ratings: 'Once Upon a Time' solid again Sunday, NFL scores for NBC |work=Zap2it |first=Rick |last=Porter |date=November 7, 2011 |access-date=April 14, 2013 |url-status=dead |archive-url=https://www.webcitation.org/6DHal35Ak?url=http://blog.zap2it.com/frominsidethebox/2011/11/tv-ratings-once-upon-a-time-solid-again-sunday-nfl-scores-for-nbc.html |archive-date=December 29, 2012 |df=mdy-all }}</ref><ref>{{cite web |url=http://blog.zap2it.com/frominsidethebox/2011/11/tv-ratings-patriots-jets-gives-nbc-a-sunday-win-once-upon-a-time-steady-for-abc.html |title=TV ratings: Patriots-Jets gives NBC a Sunday win, 'Once Upon a Time' steady for ABC |work=Zap2it |first=Rick |last=Porter |date=November 14, 2011 |access-date=April 14, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20111117103438/http://blog.zap2it.com/frominsidethebox/2011/11/tv-ratings-patriots-jets-gives-nbc-a-sunday-win-once-upon-a-time-steady-for-abc.html |archive-date=November 17, 2011 |df=mdy-all }}</ref> The series became the number one non-sports program in the U.S. with viewers and young adults on Sunday nights.<ref>{{cite web |url=http://tvbythenumbers.zap2it.com/2012/01/23/abcs-once-upon-a-time-is-sundays-1-non-sports-show/117302/ |archive-url=https://web.archive.org/web/20120124155905/http://tvbythenumbers.zap2it.com/2012/01/23/abcs-once-upon-a-time-is-sundays-1-non-sports-show/117302/ |url-status=dead |archive-date=January 24, 2012 |title=ABC's 'Once Upon a Time' is Sunday's No. 1 Non-Sports Show |work=TV by the Numbers |last=Seidman |first=Robert |date=January 23, 2012 |access-date=April 14, 2013}}</ref>
The first season premiered as the top-rated drama series. The pilot episode was watched by 13&nbsp;million viewers and received a 4.0 rating/share among 18- to 49-year-olds.<ref>{{cite web|url=http://tvbythenumbers.zap2it.com/2011/10/25/sunday-final-ratings-once-upon-a-time-adjusted-up-final-ratings-for-world-series-game-4-saintscolts/108354/|archive-url=https://web.archive.org/web/20111027162718/http://tvbythenumbers.zap2it.com/2011/10/25/sunday-final-ratings-once-upon-a-time-adjusted-up-final-ratings-for-world-series-game-4-saintscolts/108354/|url-status=dead|archive-date=October 27, 2011|title=Sunday Final Ratings: 'Once Upon A Time' Adjusted Up + Final Ratings For World Series Game 4 & Saints/Colts|last=Gorman|first=Bill|date=October 25, 2011|work=TVbytheNumbers|access-date=October 25, 2011}}</ref> It was the season's highest-rated drama debut among the age range and ABC's biggest debut in five years.<ref>{{cite web|url=http://tvbythenumbers.zap2it.com/2011/10/24/abcs-once-upon-a-time-opens-as-the-seasons-1-new-drama/108234/|archive-url=https://web.archive.org/web/20111026175335/http://tvbythenumbers.zap2it.com/2011/10/24/abcs-once-upon-a-time-opens-as-the-seasons-1-new-drama/108234/|url-status=dead|archive-date=October 26, 2011|title=ABC's 'Once Upon a Time' Opens as the Season's No. 1 New Drama|last=Gorman|first=Bill|date=October 24, 2011|work=TVbytheNumbers|access-date=October 25, 2011}}</ref><ref>{{cite web|url=http://tvbythenumbers.zap2it.com/2011/10/25/tv-ratings-broadcast-top-25-sunday-night-football-beaten-by-modern-family-two-and-a-half-men-in-week-5-among-adults-18-49/108305/ |archive-url=https://web.archive.org/web/20111028190731/http://tvbythenumbers.zap2it.com/2011/10/25/tv-ratings-broadcast-top-25-sunday-night-football-beaten-by-modern-family-two-and-a-half-men-in-week-5-among-adults-18-49/108305/ |url-status=dead |archive-date=October 28, 2011 |title=TV Ratings Broadcast Top 25: 'Sunday Night Football' Beaten By 'Modern Family' & 'Two and a Half Men' In Week No. 5 Among Teens and Adults 18–49 |publisher=TV by the Numbers |date=October 25, 2011}}</ref> With [[Digital video recorder|DVR]] viewers, the premiere climbed to 15.5&nbsp;million viewers and a 5.2 rating/share in adults 18–49.<ref>{{cite web |url=http://tvbythenumbers.zap2it.com/2011/11/07/live7-dvr-ratings-modern-family-tops-absolute-gains-private-practice-tops-gains-in-week-5/109780/ |archive-url=https://web.archive.org/web/20111109222414/http://tvbythenumbers.zap2it.com/2011/11/07/live7-dvr-ratings-modern-family-tops-absolute-gains-private-practice-tops-gains-in-week-5/109780/ |url-status=dead |archive-date=November 9, 2011 |title=Live+7 DVR Ratings: 'Modern Family' Tops Absolute Gains, 'Private Practice' Tops % Gains In Week 5 |work=TV by the Numbers |first=Robert |last=Seidman |date=November 7, 2011 |access-date=April 14, 2013}}</ref> The show's next three episodes had consistent ratings every week with over 11&nbsp;million viewers.<ref>{{cite web|url=http://tvbythenumbers.zap2it.com/2011/11/01/sunday-final-ratings-pan-am-adjusted-down-unscrambled-cbs-shows-sunday-night-football/109135/|archive-url=https://web.archive.org/web/20111103191803/http://tvbythenumbers.zap2it.com/2011/11/01/sunday-final-ratings-pan-am-adjusted-down-unscrambled-cbs-shows-sunday-night-football/109135/|url-status=dead|archive-date=November 3, 2011|title=Sunday Final Ratings: 'Cleveland Show' Adjusted Up; 'Pan Am' Adjusted Down + Unscrambled CBS Shows & 'Sunday Night Football'|work=TV by the Numbers |date=November 1, 2011|access-date=November 1, 2011}}</ref><ref>{{cite web |url=http://blog.zap2it.com/frominsidethebox/2011/11/tv-ratings-once-upon-a-time-solid-again-sunday-nfl-scores-for-nbc.html |title=TV ratings: 'Once Upon a Time' solid again Sunday, NFL scores for NBC |work=Zap2it |first=Rick |last=Porter |date=November 7, 2011 |access-date=April 14, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20121215053242/http://blog.zap2it.com/frominsidethebox/2011/11/tv-ratings-once-upon-a-time-solid-again-sunday-nfl-scores-for-nbc.html |archive-date=December 15, 2012 |df=mdy-all }}</ref><ref>{{cite web |url=http://blog.zap2it.com/frominsidethebox/2011/11/tv-ratings-patriots-jets-gives-nbc-a-sunday-win-once-upon-a-time-steady-for-abc.html |title=TV ratings: Patriots-Jets gives NBC a Sunday win, 'Once Upon a Time' steady for ABC |work=Zap2it |first=Rick |last=Porter |date=November 14, 2011 |access-date=April 14, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20111117103438/http://blog.zap2it.com/frominsidethebox/2011/11/tv-ratings-patriots-jets-gives-nbc-a-sunday-win-once-upon-a-time-steady-for-abc.html |archive-date=November 17, 2011 |df=mdy-all }}</ref> The series became the number one non-sports program in the U.S. with viewers and young adults on Sunday nights.<ref>{{cite web |url=http://tvbythenumbers.zap2it.com/2012/01/23/abcs-once-upon-a-time-is-sundays-1-non-sports-show/117302/ |archive-url=https://web.archive.org/web/20120124155905/http://tvbythenumbers.zap2it.com/2012/01/23/abcs-once-upon-a-time-is-sundays-1-non-sports-show/117302/ |url-status=dead |archive-date=January 24, 2012 |title=ABC's 'Once Upon a Time' is Sunday's No. 1 Non-Sports Show |work=TV by the Numbers |last=Seidman |first=Robert |date=January 23, 2012 |access-date=April 14, 2013}}</ref>


{{Television season ratings
{{Television season ratings
Line 435: Line 510:
| season2 = 2012–13
| season2 = 2012–13
| rank2 = 35
| rank2 = 35
| viewers2 = 10.24<ref>{{cite web|url=https://www.deadline.com/2013/05/tv-season-series-rankings-2013-full-list/|title=Full 2012–2013 TV Season Series Rankings|website=Deadline Hollywood|last=Patten|first=Dominic|date=May 23, 2013|access-date=May 24, 2013}}</ref>
| viewers2 = 10.24<ref>{{cite web|url=https://deadline.com/2014/05/tv-season-series-rankings-2013-full-list-2-733762/|title=Full 2012–2013 TV Season Series Rankings|website=Deadline Hollywood|last=Patten|first=Dominic|date=May 23, 2013|access-date=May 24, 2013}}</ref>
| 18_49_rank2 = 18
| 18_49_rank2 = 18
| 18_49_rating2 = 3.6/9<ref>{{cite web|url=http://tvbythenumbers.zap2it.com/2013/05/29/complete-list-of-2012-13-season-tv-show-ratings-sunday-night-football-tops-followed-by-the-big-bang-theory-the-voice-modern-family/184774/|archive-url=https://web.archive.org/web/20130607112816/http://tvbythenumbers.zap2it.com/2013/05/29/complete-list-of-2012-13-season-tv-show-ratings-sunday-night-football-tops-followed-by-the-big-bang-theory-the-voice-modern-family/184774/|url-status=dead|archive-date=June 7, 2013|title=Complete List Of 2012-13 Season TV Show Ratings: 'Sunday Night Football' Tops, Followed By 'The Big Bang Theory,' 'The Voice' & 'Modern Family' – Ratings – TVbytheNumbers|access-date=January 11, 2014}}</ref>
| 18_49_rating2 = 3.6/9<ref>{{cite web|url=http://tvbythenumbers.zap2it.com/2013/05/29/complete-list-of-2012-13-season-tv-show-ratings-sunday-night-football-tops-followed-by-the-big-bang-theory-the-voice-modern-family/184774/|archive-url=https://web.archive.org/web/20130607112816/http://tvbythenumbers.zap2it.com/2013/05/29/complete-list-of-2012-13-season-tv-show-ratings-sunday-night-football-tops-followed-by-the-big-bang-theory-the-voice-modern-family/184774/|url-status=dead|archive-date=June 7, 2013|title=Complete List Of 2012-13 Season TV Show Ratings: 'Sunday Night Football' Tops, Followed By 'The Big Bang Theory,' 'The Voice' & 'Modern Family' – Ratings – TVbytheNumbers|access-date=January 11, 2014}}</ref>
Line 447: Line 522:
| season3 = 2013–14
| season3 = 2013–14
| rank3 = 35
| rank3 = 35
| viewers3 = 9.38<ref>{{cite web|url=https://www.deadline.com/2014/05/tv-season-series-rankings-2013-full-list-2|title=Full 2013-2014 TV Season Series Rankings|date=May 22, 2014|website=Deadline Hollywood |access-date=December 3, 2014}}</ref>
| viewers3 = 9.38<ref>{{cite web|url=https://deadline.com/2014/05/tv-season-series-rankings-2013-full-list-2-733762/|title=Full 2013-2014 TV Season Series Rankings|date=May 22, 2014|website=Deadline Hollywood |access-date=December 3, 2014}}</ref>
| 18_49_rank3 = 12
| 18_49_rank3 = 12
| 18_49_rating3 = 3.3/8<ref>{{cite magazine|url=https://www.ew.com/article/2014/05/20/top-50-broadcast-tv-shows-of-2013-14|title=Top 50 broadcast TV shows of 2013-14|date=May 20, 2014|magazine=Entertainment Weekly}}</ref>
| 18_49_rating3 = 3.3/8<ref>{{cite magazine|url=https://www.ew.com/article/2014/05/20/top-50-broadcast-tv-shows-of-2013-14|title=Top 50 broadcast TV shows of 2013-14|date=May 20, 2014|magazine=Entertainment Weekly}}</ref>


| link4 = Once Upon a Time (season 4)
| link4 = Once Upon a Time (season 4)
| episodes4 = 22
| episodes4 = 23
| start4 = {{Start date|2014|9|28}}
| start4 = {{Start date|2014|9|28}}
| end4 = {{End date|2015|5|10}}
| end4 = {{End date|2015|5|10}}
Line 459: Line 534:
| season4 = 2014–15
| season4 = 2014–15
| rank4 = 50
| rank4 = 50
| viewers4 = 8.98<ref name="auto">{{cite web|url=https://deadline.com/2015/05/2014-15-full-tv-season-ratings-shows-rankings-1201431167/|title=Full 2014-15 TV Season Series Rankings: Football & 'Empire' Ruled|last=de Moraes|first=Lisa|website=Deadline Hollywood|date=May 21, 2015|access-date=May 22, 2015|archive-url=https://www.webcitation.org/6YifxgqG8?url=http://deadline.com/2015/05/2014-15-full-tv-season-ratings-shows-rankings-1201431167/|archive-date=May 22, 2015|url-status=live|df=mdy-all}}</ref>
| viewers4 = 8.98<ref name="auto">{{cite web|url=https://deadline.com/2015/05/2014-15-full-tv-season-ratings-shows-rankings-1201431167/|title=Full 2014-15 TV Season Series Rankings: Football & 'Empire' Ruled|last=de Moraes|first=Lisa|website=Deadline Hollywood|date=May 21, 2015|access-date=May 22, 2015|archive-url=https://web.archive.org/web/20150523083530/http://deadline.com/2015/05/2014-15-full-tv-season-ratings-shows-rankings-1201431167/|archive-date=May 23, 2015|url-status=live|df=mdy-all}}</ref>
| 18_49_rank4 = 17
| 18_49_rank4 = 17
| 18_49_rating4 = 3.2/7<ref name="auto"/>
| 18_49_rating4 = 3.2/7<ref name="auto"/>
Line 502: Line 577:


===Awards and nominations===
===Awards and nominations===
{{Main|List of awards and nominations received by Once Upon a Time}}
{{Main|List of awards and nominations received by Once Upon a Time|l1 = List of awards and nominations received by ''Once Upon a Time''}}
''Once Upon a Time'' was nominated for a 2012 [[People's Choice Awards|People's Choice Award]] for "Favorite New TV Drama", but lost to ''[[Person of Interest (TV series)|Person of Interest]]''.<ref>{{cite web |url=http://www.ology.com/tv/peoples-choice-award-tv-nominations |archive-url=https://archive.today/20120910123100/http://www.ology.com/tv/peoples-choice-award-tv-nominations |url-status=dead |archive-date=September 10, 2012 |title=The People's Choice Award TV Nominations |work=Ology.com |access-date=November 8, 2011 }}</ref> The show was nominated at the [[39th People's Choice Awards]] in four categories: Favorite Network TV Drama, Favorite Sci-Fi/Fantasy Show, Favorite TV Fan Following, and Favorite TV Drama Actress ([[Ginnifer Goodwin]]); it lost to another ABC show ''[[Grey's Anatomy]]'' in the first category, ''[[Supernatural (American TV series)|Supernatural]]'' in the second two, and [[Ellen Pompeo]] (from ''Grey's Anatomy'') in the last category. The show was nominated at [[40th People's Choice Awards]], but lost to ''[[Beauty and the Beast (2012 TV series)|Beauty and the Beast]]'' and ''[[The Vampire Diaries]]'', respectively.


''Once Upon a Time'' was nominated for a 2012 [[People's Choice Awards|People's Choice Award]] for "Favorite New TV Drama", but lost to ''[[Person of Interest (TV series)|Person of Interest]]''.<ref>{{cite web |url=http://www.ology.com/tv/peoples-choice-award-tv-nominations |archive-url=https://archive.today/20120910123100/http://www.ology.com/tv/peoples-choice-award-tv-nominations |url-status=dead |archive-date=September 10, 2012 |title=The People's Choice Award TV Nominations |work=Ology.com |access-date=November 8, 2011 }}</ref> The show was nominated at the [[39th People's Choice Awards]] in four categories: Favorite Network TV Drama, Favorite Sci-Fi/Fantasy Show, Favorite TV Fan Following, and Favorite TV Drama Actress ([[Ginnifer Goodwin]]); it lost to another ABC show ''[[Grey's Anatomy]]'' in the first category, ''[[Supernatural (American TV series)|Supernatural]]'' in the second two, and [[Ellen Pompeo]] (from ''Grey's Anatomy'') in the last category. The show was nominated at [[40th People's Choice Awards]] but lost to ''[[Beauty & the Beast (2012 TV series)|Beauty & the Beast]]'' and ''[[The Vampire Diaries]]'', respectively.
The show was also nominated for "Best Genre Series" at the [[Satellite Awards 2011|2011 Satellite Awards]], but lost to ''[[American Horror Story]]''.<ref>{{cite web |url=http://www.pressacademy.com/award_cat/2011/ |title=2011 Winners |work=[[International Press Academy]] |access-date=April 14, 2013}}</ref> The show was nominated in this category again at the [[Satellite Awards 2012|2012 Satellite Awards]], but lost to ''[[The Walking Dead (TV series)|The Walking Dead]]''.<ref>{{cite web |url=http://www.pressacademy.com/award_cat/current-nominees/ |title=2012 Winners |work=International Press Academy |access-date=April 14, 2013}}</ref>


The program also received three nominations at the 2012 [[Visual Effects Society Awards]], but all lost to ''[[Boardwalk Empire]]'', ''[[Gears of War 3]]'', and ''[[Terra Nova (TV series)|Terra Nova]]''.<ref>{{cite journal|url=https://ew.com/article/2012/01/09/ves-awards-nominees/ |title= 'Harry Potter,' 'Transformers,' 'Hugo' score VES Awards noms|journal=[[Entertainment Weekly]] |first=Lanford|last=Beard |date=January 9, 2012 |access-date=April 14, 2013}}</ref>
The show was also nominated for "Best Genre Series" at the [[Satellite Awards 2011|2011 Satellite Awards]] but lost to ''[[American Horror Story]]''.<ref>{{cite web |url=http://www.pressacademy.com/award_cat/2011/ |title=2011 Winners |work=[[International Press Academy]] |access-date=April 14, 2013}}</ref> The show was nominated in this category again at the [[Satellite Awards 2012|2012 Satellite Awards]] but lost to ''[[The Walking Dead (TV series)|The Walking Dead]]''.<ref>{{cite web |url=http://www.pressacademy.com/award_cat/current-nominees/ |title=2012 Winners |work=International Press Academy |access-date=April 14, 2013}}</ref>


At the [[38th Saturn Awards]], the series received a nomination for [[Saturn Award for Best Network Television Series|Best Network Television Series]] and Parrilla was nominated for [[Saturn Award for Best Supporting Actress on Television|Best Supporting Actress on Television]], but lost to ''[[Fringe (TV series)|Fringe]]'' and [[Michelle Forbes]], respectively.<ref>{{cite web |url=https://collider.com/saturn-award-nominations-2012/148931/ |title=Saturn Award Nominations Announced; ''Hugo'' and ''Harry Potter'' Lead with 10 Nominations Each |work=collider.com |first=Matt |last=Goldberg |date=February 29, 2012 |access-date=April 14, 2013}}</ref>
The program also received two nominations at the 2012 [[Visual Effects Society Awards]] but lost to ''[[Boardwalk Empire]]'' and ''[[Gears of War 3]]'', respectively.<ref>{{cite magazine|url=https://ew.com/article/2012/01/09/ves-awards-nominees/ |title= 'Harry Potter,' 'Transformers,' 'Hugo' score VES Awards noms|magazine=[[Entertainment Weekly]] |first=Lanford|last=Beard |date=January 9, 2012 |access-date=April 14, 2013}}</ref>


At the [[38th Saturn Awards]], the series received a nomination for [[Saturn Award for Best Network Television Series|Best Network Television Series]] and Parrilla was nominated for [[Saturn Award for Best Supporting Actress on Television|Best Supporting Actress on Television]] but lost to ''[[Fringe (TV series)|Fringe]]'' and [[Michelle Forbes]], respectively.<ref>{{cite web |url=https://collider.com/saturn-award-nominations-2012/148931/ |title=Saturn Award Nominations Announced; ''Hugo'' and ''Harry Potter'' Lead with 10 Nominations Each |work=collider.com |first=Matt |last=Goldberg |date=February 29, 2012 |access-date=April 14, 2013 |archive-date=November 15, 2013 |archive-url=https://web.archive.org/web/20131115210541/http://collider.com/saturn-award-nominations-2012/148931/ |url-status=dead }}</ref>
The program was nominated for the former award again at the [[39th Saturn Awards]], but lost to new series ''[[Revolution (TV series)|Revolution]]''.<ref>{{cite news|url=https://www.usatoday.com/story/life/movies/2013/02/20/the-hobbit-saturn-awards-movie-tv-nominations/1933067/|title='The Hobbit' leads Saturn Awards with nine nominations | work=USA Today | first1=Brian|last1=Truitt|date=February 20, 2013}}</ref>


The program was nominated for the former award again at the [[39th Saturn Awards]] but lost to new series ''[[Revolution (TV series)|Revolution]]''.<ref>{{cite news|url=https://www.usatoday.com/story/life/movies/2013/02/20/the-hobbit-saturn-awards-movie-tv-nominations/1933067/|title='The Hobbit' leads Saturn Awards with nine nominations | work=USA Today | first1=Brian|last1=Truitt|date=February 20, 2013}}</ref>
[[Jared S. Gilmore]] was nominated for Best Performance by an Younger Actor on Television at [[40th Saturn Awards]], but lost to [[Chandler Riggs]] for ''[[The Walking Dead (TV series)|The Walking Dead]]''

[[Jared S. Gilmore]] was nominated for Best Performance by a Younger Actor on Television at [[40th Saturn Awards]], but lost to [[Chandler Riggs]] for ''[[The Walking Dead (TV series)|The Walking Dead]]''


The show received trophies for "Favorite New TV Drama" and "Favorite Villain" for Lana Parrilla by the [[TV Guide]].<ref>{{cite web |url=https://www.tvguide.com/News/TV-Guide-Magazine-1045829.aspx |title=TV Guide Magazine Fan Favorites Awards Winners Revealed! |work=TV Guide |access-date=May 1, 2012}}</ref>
The show received trophies for "Favorite New TV Drama" and "Favorite Villain" for Lana Parrilla by the [[TV Guide]].<ref>{{cite web |url=https://www.tvguide.com/News/TV-Guide-Magazine-1045829.aspx |title=TV Guide Magazine Fan Favorites Awards Winners Revealed! |work=TV Guide |access-date=May 1, 2012}}</ref>


The show was nominated at the [[2012 Teen Choice Awards]], but lost to ''[[The Vampire Diaries]]'', ''[[Pretty Little Liars (TV series)|Pretty Little Liars]]'' and ''[[Awkward (TV series)|Awkward]]'' and the show was also nominated at [[2013 Teen Choice Awards]], but lost to ''[[The Vampire Diaries]]'' and ''[[Pretty Little Liars (TV series)|Pretty Little Liars]]''.
The show was nominated at the [[2012 Teen Choice Awards]] but lost to ''[[The Vampire Diaries]]'', ''[[Pretty Little Liars]]'' and ''[[Awkward (TV series)|Awkward]]'' and the show was also nominated at [[2013 Teen Choice Awards]] but lost to ''[[The Vampire Diaries]]'' and ''[[Pretty Little Liars]]''.


The show was nominated again [[2014 Teen Choice Awards]], but lost to ''[[The Vampire Diaries]]'' and [[Dylan O'Brien]], respectively.
The show was nominated again at the [[2014 Teen Choice Awards]] but lost to ''[[The Vampire Diaries]]'' and [[Dylan O'Brien]], respectively.


It was also nominated at the [[64th Creative Arts Primetime Emmy Awards]], but lost to ''[[Game of Thrones]]'' and ''[[The Walking Dead (TV series)|The Walking Dead]]'' and the show was nominated again at [[65th Primetime Creative Arts Emmy Awards]], but lost to ''[[The Borgias (2011 TV series)|The Borgias]]'' and ''[[Game of Thrones]]''.
It was also nominated at the [[64th Creative Arts Primetime Emmy Awards]] but lost to ''[[Game of Thrones]]'' and ''[[The Walking Dead (TV series)|The Walking Dead]]'' and the show was nominated again at [[65th Primetime Creative Arts Emmy Awards]] but lost to ''[[The Borgias (2011 TV series)|The Borgias]]'' and ''[[Game of Thrones]]''.


The Show won 3 Choice Awards at the Teen Choice Awards 2016.
The show won three Choice Awards at the Teen Choice Awards 2016.


==Tie-in material==
==Tie-in material==
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In 2013, Disney-owned Hyperion Books published ''Reawakened'' by Odette Beane, a novelization of storylines from the first season, expanded to include new perspectives. The narrative is from the points-of-view of Emma Swan in Storybrooke and Snow White in the Enchanted Forest. The novel was published on April 28, 2013, as an ebook and May 7, 2013, in paperback form.<ref>{{cite magazine|url= https://ew.com/article/2013/03/18/once-upon-a-time-book/ |title='Once Upon a Time' launching a novel&nbsp;– EXCLUSIVE|last=James|date=March 18, 2013 |magazine=[[Entertainment Weekly]] |access-date=October 3, 2019}}</ref>
In 2013, Disney-owned Hyperion Books published ''Reawakened'' by Odette Beane, a novelization of storylines from the first season, expanded to include new perspectives. The narrative is from the points-of-view of Emma Swan in Storybrooke and Snow White in the Enchanted Forest. The novel was published on April 28, 2013, as an ebook and May 7, 2013, in paperback form.<ref>{{cite magazine|url= https://ew.com/article/2013/03/18/once-upon-a-time-book/ |title='Once Upon a Time' launching a novel&nbsp;– EXCLUSIVE|last=James|date=March 18, 2013 |magazine=[[Entertainment Weekly]] |access-date=October 3, 2019}}</ref>


In 2015, production company Kingswell Teen published ''Red's Untold Tale'', by Wendy Toliver, a novel telling a story of Red's past that was not seen in the show. The novel was published on September 22, 2015 and consisted of 416 pages.<ref>{{cite web|url=http://abc.go.com/shows/once-upon-a-time/news/storybook/once-upon-a-time-new-book-reds-untold-tale-preorder-08282015|title=Read an Excerpt from "Once Upon a Time: Red's Untold Tale"|first=Patty|last=Gopez|date=August 30, 2015|access-date=May 9, 2018|work=ABC}}</ref>
In 2015, production company Kingswell Teen published ''Red's Untold Tale'', by Wendy Toliver, a novel telling a story of Red's past that was not seen in the show. The novel was published on September 22, 2015, and consisted of 416 pages.<ref>{{cite web|url=http://abc.go.com/shows/once-upon-a-time/news/storybook/once-upon-a-time-new-book-reds-untold-tale-preorder-08282015|title=Read an Excerpt from "Once Upon a Time: Red's Untold Tale"|first=Patty|last=Gopez|date=August 30, 2015|access-date=May 9, 2018|work=ABC}}</ref>


In 2017, Kingswell Teen published a second novel, ''Regina Rising'', also written by Wendy Toliver, which depicts the life of a sixteen year old Regina. The novel was published on April 25, 2017.<ref>{{cite web|url=http://books.disney.com/book/once-upon-a-time-regina-rising/|title=Once Upon a Time: Regina Rising|access-date=May 9, 2018|work=Disney Books}}</ref>
In 2017, Kingswell Teen published a second novel, ''Regina Rising'', also written by Wendy Toliver, which depicts the life of a sixteen-year-old Regina. The novel was published on April 25, 2017.<ref>{{cite web|url=http://books.disney.com/book/once-upon-a-time-regina-rising/|title=Once Upon a Time: Regina Rising|access-date=May 9, 2018|work=Disney Books|archive-date=May 10, 2018|archive-url=https://web.archive.org/web/20180510051617/http://books.disney.com/book/once-upon-a-time-regina-rising/|url-status=dead}}</ref>


In 2018, Kingswell Teen published a third novel, ''Henry and Violet'', written by Michelle Zink, which follows Henry and Violet on an adventure to New York City. The novel was published on May 8, 2018.<ref>{{cite web|url=http://books.disney.com/book/henry-and-violet/|title=Henry and Violet|access-date=May 9, 2018|work=Disney Books}}</ref>
In 2018, Kingswell Teen published a third novel, ''Henry and Violet'', written by Michelle Zink, which follows Henry and Violet on an adventure to New York City. The novel was published on May 8, 2018.<ref>{{cite web|url=http://books.disney.com/book/henry-and-violet/|title=Henry and Violet|access-date=May 9, 2018|work=Disney Books|archive-date=May 10, 2018|archive-url=https://web.archive.org/web/20180510051635/http://books.disney.com/book/henry-and-violet/|url-status=dead}}</ref>


===Comic books===
===Comic books===
A comic book, titled ''Once Upon a Time: Shadow of the Queen'', was released on September 4, 2013, in both digital and hardcover forms. The story was written by Dan Thomsen and Corinna Bechko, with art by Nimit Malavia, Vasilis Lolos, [[Mike del Mundo]], Stephanie Hans and Mike Henderson. ''Shadow of the Queen'' details what happens after the Evil Queen takes the Huntsman's heart. She forces the Huntsman to commit evil, and try to capture Snow White yet again. The Huntsman faces his past, and also meets Red Riding Hood, who is trying to cope with her beastly alter ego. Together, they team up and try to save Snow White before all is too late.<ref>{{Cite web|url=http://www.ksitetv.com/once-upon-a-time/marvel-plans-a-once-upon-a-time-original-graphic-novel/21106|title=Marvel Plans A Once Upon A Time Original Graphic Novel|last=Byrne|first=Craig|date=March 28, 2013 |work=KSiteTV |access-date=March 29, 2013}}</ref>
A comic book, titled ''Once Upon a Time: Shadow of the Queen'', was released on September 4, 2013, in both digital and hardcover forms. The story was written by Dan Thomsen and Corinna Bechko, with art by Nimit Malavia, Vasilis Lolos, [[Mike del Mundo]], Stephanie Hans and Mike Henderson. ''Shadow of the Queen'' details what happens after the Evil Queen takes the Huntsman's heart. She forces the Huntsman to commit evil and try to capture Snow White yet again. The Huntsman faces his past, and also meets Red Riding Hood, who is trying to cope with her beastly alter ego. Together, they team up and try to save Snow White before all is too late.<ref>{{Cite web|url=http://www.ksitetv.com/once-upon-a-time/marvel-plans-a-once-upon-a-time-original-graphic-novel/21106|title=Marvel Plans A Once Upon A Time Original Graphic Novel|last=Byrne|first=Craig|date=March 28, 2013 |work=KSiteTV |access-date=March 29, 2013}}</ref>


On April 14, 2014, a sequel to the first comic book called ''Once Upon a Time: Out of the Past'' was released.<ref>{{cite book|title=Once Upon a Time: Out of the Past: Kalinda Vazquez, Corinna Bechko, Pascal Campion, Betsy Peterschmidt, Vanesa Del Rey, Janet Lee: 9780785191162: Amazon.com: Books|isbn = 978-0785191162|date = April 1, 2015}}</ref>
On April 14, 2014, a sequel to the first comic book called ''Once Upon a Time: Out of the Past'' was released, which details previously unseen flashback stories of Captain Hook, the Evil Queen, Rumplestiltskin, Belle and the Mad Hatter from before the original curse.<ref>{{cite book|title=Once Upon a Time: Out of the Past: Kalinda Vazquez, Corinna Bechko, Pascal Campion, Betsy Peterschmidt, Vanesa Del Rey, Janet Lee: 9780785191162: Amazon.com: Books|isbn = 978-0785191162|date = April 1, 2015| publisher=Marvel }}</ref>


==Spin-off==
==Spin-off==
{{main|Once Upon a Time in Wonderland}}
{{main|Once Upon a Time in Wonderland}}


In February 2013, Kitsis & Horowitz, along with producers [[Zack Estrin]] and [[Jane Espenson]], developed a spin-off focusing on [[Lewis Carroll]]'s [[Wonderland (fictional country)|Wonderland]].<ref>Andreeva, Nellie. [https://www.deadline.com/2013/03/eddy-kitsis-adam-horowitzs-once-upon-a-time-spinoff-set-in-wonderland-takes-shape-zack-estrin-jane-espenson-join/ "Eddy Kitsis & Adam Horowitz’s ‘Once Upon A Time’ Spin-off Set In Wonderland Takes Shape, Zack Estrin & Jane Espenson Join."] [[Deadline Hollywood]] (March 19, 2013)</ref> The series was called ''[[Once Upon a Time in Wonderland]]''. A "teaser presentation" began shooting in April 2013, and the pilot was shot in late July or August.<ref>{{cite news |url=https://www.hollywoodreporter.com/live-feed/once-a-time-spin-off-wonderland-alice-431653 |title='Once Upon a Time' Spin-off 'Wonderland' Casts Its Alice |last=Goldberg |first=Lesley |date=March 28, 2013 |work=[[The Hollywood Reporter]] |publisher=Thehollywoodreporter.com |access-date=March 29, 2013 }}</ref> On May 10, 2013, ABC announced that it had approved the spin-off and on May 14, 2013, announced that the spin-off would air in the Thursday night 8:00pm time slot instead of making it a fill-in for the parent series.<ref name="tvbythenumbers.zap2it.com">{{Cite web|url = http://tvbythenumbers.zap2it.com/2013/05/14/abc-2013-14-primetime-schedule-marvels-agents-of-s-h-i-e-l-d-on-tuesday-revenge-sticks-with-sunday-once-upon-a-time-spinoff-on-thursday/182567/|archive-url = https://web.archive.org/web/20130607112549/http://tvbythenumbers.zap2it.com/2013/05/14/abc-2013-14-primetime-schedule-marvels-agents-of-s-h-i-e-l-d-on-tuesday-revenge-sticks-with-sunday-once-upon-a-time-spinoff-on-thursday/182567/|url-status = dead|archive-date = June 7, 2013|title = ABC 2013–14 Primetime Schedule: 'Marvel's Agents of S.H.I.E.L.D.' on Tuesday, 'Revenge' Sticks With Sunday, 'Once Upon a Time' Spinoff on Thursday, 'DWTS' Downsized & More|publisher = TV by the Numbers|first = Amanda|last = Kondolojy|date = May 14, 2013}}</ref> The series premiered on October 10, 2013, but was cancelled<ref>{{cite magazine|url = https://www.hollywoodreporter.com/live-feed/once-a-time-wonderland-canceled-691915|title = It's Official: ABC's 'Once Upon a Time in Wonderland' Canceled|date = 2014-03-28|magazine = The Hollywood Reporter|last = Goldberg|first = Lesley}}</ref> after a single-season thirteen-episode run, and ended on April 3, 2014.<ref>{{cite web|title='Once Upon a Time in Wonderland' Canceled by ABC After One Season|url=http://tvbythenumbers.zap2it.com/2014/03/28/once-upon-a-time-in-wonderland-canceled-by-abc-after-one-season/248876/|archive-url=https://web.archive.org/web/20140328230341/http://tvbythenumbers.zap2it.com/2014/03/28/once-upon-a-time-in-wonderland-canceled-by-abc-after-one-season/248876/|url-status=dead|archive-date=March 28, 2014|last=Kondolojy|first=Amanda|work=TV by the Numbers|date=March 28, 2014|access-date=March 28, 2014}}</ref>
In February 2013, Kitsis and Horowitz, along with producers [[Zack Estrin]] and [[Jane Espenson]], began developing a spin-off series focusing on [[Lewis Carroll]]'s [[Wonderland (fictional country)|Wonderland]], titled ''Once Upon a Time in Wonderland''.<ref>Andreeva, Nellie. [https://deadline.com/2013/03/eddy-kitsis-adam-horowitzs-once-upon-a-time-spinoff-set-in-wonderland-takes-shape-zack-estrin-jane-espenson-join-457456/ "Eddy Kitsis & Adam Horowitz's 'Once Upon A Time' Spin-off Set In Wonderland Takes Shape, Zack Estrin & Jane Espenson Join."] [[Deadline Hollywood]] (March 19, 2013)</ref> A "teaser presentation" began filming in April 2013, and the pilot was shot in late July or August.<ref>{{cite news |url=https://www.hollywoodreporter.com/live-feed/once-a-time-spin-off-wonderland-alice-431653 |title='Once Upon a Time' Spin-off 'Wonderland' Casts Its Alice |last=Goldberg |first=Lesley |date=March 28, 2013 |work=[[The Hollywood Reporter]] |publisher=Thehollywoodreporter.com |access-date=March 29, 2013 }}</ref> On May 10, 2013, ABC announced that it had greenlit the spin-off, and announced on May 14, 2013 that it would air in the Thursday night 8:00pm time slot instead of filling in for the parent series.<ref name="tvbythenumbers.zap2it.com">{{Cite web|url = http://tvbythenumbers.zap2it.com/2013/05/14/abc-2013-14-primetime-schedule-marvels-agents-of-s-h-i-e-l-d-on-tuesday-revenge-sticks-with-sunday-once-upon-a-time-spinoff-on-thursday/182567/|archive-url = https://web.archive.org/web/20130607112549/http://tvbythenumbers.zap2it.com/2013/05/14/abc-2013-14-primetime-schedule-marvels-agents-of-s-h-i-e-l-d-on-tuesday-revenge-sticks-with-sunday-once-upon-a-time-spinoff-on-thursday/182567/|url-status = dead|archive-date = June 7, 2013|title = ABC 2013–14 Primetime Schedule: 'Marvel's Agents of S.H.I.E.L.D.' on Tuesday, 'Revenge' Sticks With Sunday, 'Once Upon a Time' Spinoff on Thursday, 'DWTS' Downsized & More|publisher = TV by the Numbers|first = Amanda|last = Kondolojy|date = May 14, 2013}}</ref> The series premiered on October 10, 2013 and ended on April 3, 2014, after a single-season 13-episode run.<ref>{{cite magazine |last=Goldberg |first=Lesley |date=2014-03-28 |title=It's Official: ABC's 'Once Upon a Time in Wonderland' Canceled |url=https://www.hollywoodreporter.com/live-feed/once-a-time-wonderland-canceled-691915 |magazine=The Hollywood Reporter}}</ref><ref>{{cite web|title='Once Upon a Time in Wonderland' Canceled by ABC After One Season|url=http://tvbythenumbers.zap2it.com/2014/03/28/once-upon-a-time-in-wonderland-canceled-by-abc-after-one-season/248876/|archive-url=https://web.archive.org/web/20140328230341/http://tvbythenumbers.zap2it.com/2014/03/28/once-upon-a-time-in-wonderland-canceled-by-abc-after-one-season/248876/|url-status=dead|archive-date=March 28, 2014|last=Kondolojy|first=Amanda|work=TV by the Numbers|date=March 28, 2014|access-date=March 28, 2014}}</ref>

== Future ==
In June 2023, Carlyle retrospectively admitted in an interview with ''[[The A.V. Club]]'' that he felt that the series "ran for too long" and felt that the first four seasons were "as good as anything {{om|I have|sub=he had|br=y}} been involved in."<ref>{{cite web |date=June 5, 2023 |title=Robert Carlyle on The Full Monty then and now, and Once Upon A Time |url=https://www.avclub.com/robert-carlyle-on-the-full-monty-then-and-now-and-once-1850512662 |access-date=June 6, 2023 |website=A.V. Club}}</ref> In February 2024, O'Donoghue spoke with ''[[Collider (website)|Collider]]'' about the possibility of a revival, stating that he had "spoken to {{om|them|sub=Kitsis and Horowitz|br=y}} and a few other people about it".<ref>{{Cite web |last=Lovitt |first=Maggie |date=2024-02-24 |title=From 'Once Upon a Time' to the Metaverse — Colin O'Donoghue Is Headed to New Realms |url=https://collider.com/colin-odonoghue-once-upon-a-time/ |access-date=2024-07-11 |website=Collider |language=en}}</ref><ref>{{Cite web |last=Shayo |first=Lukas |date=2024-02-24 |title=Once Upon A Time Revival Chances Addressed By Captain Hook Actor, 6 Years After Show Ended |url=https://screenrant.com/once-upon-a-time-revival-chance-update-colin-odonoghue-response/ |access-date=2024-06-10 |website=ScreenRant |language=en}}</ref>

== Notes ==
{{Noteslist}}


==References==
==References==
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* {{IMDb title|1843230|Once Upon a Time}}
* {{IMDb title|1843230|Once Upon a Time}}
* {{DisneyAtoZ|title=''Once Upon a Time''}}
* {{DisneyAtoZ|title=''Once Upon a Time''}}
* {{tv.com show|once-upon-a-time-2011|Once Upon a Time}}
* [https://itunes.apple.com/us/podcast/once-upon-a-time/id561291113 Creators' podcast] on iTunes

* [https://itunes.apple.com/us/podcast/once-upon-a-time/id561291113 Creators' podcast]
==See Also==
* [[Walt Disney Animation Studios]]
* [[Something Wicked This Way Comes (film)]]
* [[Something Wicked This Way Comes (novel)]] by [[Ray Bradbury]]
* [[The 10th Kingdom]]
* [[Into the Woods]]
* [[Into the Woods (film)]]
* [[Literature]]


{{Once Upon a Time (TV series)}}
{{Once Upon a Time (TV series)}}
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[[Category:2011 American television series debuts]]
[[Category:2011 American television series debuts]]
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[[Category:American adventure television series]]
[[Category:American adventure television series]]
[[Category:American fantasy drama television series]]
[[Category:American fantasy drama television series]]
[[Category:American time travel television series]]
[[Category:Fiction about curses]]
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[[Category:Dark fantasy television series]]
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[[Category:English-language television shows]]
[[Category:American English-language television shows]]
[[Category:Television about fairies and sprites]]
[[Category:Fiction about familicide]]
[[Category:Feminist television]]
[[Category:Television shows about magic]]
[[Category:Frozen (franchise)]]
[[Category:Familicide in fiction]]
[[Category:High fantasy television series]]
[[Category:Television about magic]]
[[Category:Fiction about memory erasure and alteration]]
[[Category:Fiction about memory erasure and alteration]]
[[Category:Magic realism television series]]
[[Category:Nonlinear narrative television series]]
[[Category:Nonlinear narrative television series]]
[[Category:Television series about parallel universes]]
[[Category:Television series about parallel universes]]
[[Category:Peter Pan television series]]
[[Category:Robin Hood television series]]
[[Category:Romantic fantasy television series]]
[[Category:Serial drama television series]]
[[Category:Serial drama television series]]
[[Category:Television shows based on fairy tales]]
[[Category:Television shows based on fairy tales]]
[[Category:Television series about dysfunctional families]]
[[Category:Television series about dysfunctional families]]
[[Category:Television series based on Arthurian legend]]
[[Category:Television series based on Disney films]]
[[Category:Television series based on Disney films]]
[[Category:Television series based on The Wizard of Oz]]
[[Category:Television series based on The Wonderful Wizard of Oz]]
[[Category:Television series by ABC Studios]]
[[Category:Television series by ABC Studios]]
[[Category:Television series produced in Vancouver]]
[[Category:Television shows about revenge]]
[[Category:Television shows set in Maine]]
[[Category:Television shows set in Maine]]
[[Category:Television shows set in Seattle]]
[[Category:Television series about witchcraft]]
[[Category:Television about werewolves]]
[[Category:Television shows about wizards]]
[[Category:Witchcraft in television]]
[[Category:Television shows filmed in Vancouver]]
[[Category:Wizards in television]]
[[Category:American Broadcasting Company television dramas]]
[[Category:Works based on Cinderella]]
[[Category:Works based on Snow White]]
[[Category:Works based on Snow White]]
[[Category:Works based on Grimms' Fairy Tales]]
[[Category:Adaptations of works by Hans Christian Andersen]]

Latest revision as of 22:02, 23 December 2024

Once Upon a Time
Genre
Created by
Starring
ComposersMark Isham
Cindy O'Connor (S7)
Michael D. Simon (S7)
Country of originUnited States
Original languageEnglish
No. of seasons7
No. of episodes155 (list of episodes)
Production
Executive producers
Producers
Production locations
Cinematography
  • Steven Fierberg
  • Stephen Jackson
  • Tony Mirza
Editors
Running time43 minutes
Production companies
Original release
NetworkABC
ReleaseOctober 23, 2011 (2011-10-23) –
May 18, 2018 (2018-05-18)
Related
Once Upon a Time in Wonderland

Once Upon a Time is an American fantasy adventure drama television series that aired for seven seasons on ABC from October 23, 2011 to May 18, 2018. The action alternates between two main settings: a fantastical world where fairy tales happen, and a fictional seaside town in Maine called Storybrooke. The "real-world" part of the story unfolds with the characters of Emma Swan (Jennifer Morrison) and her 10-year-old son, Henry Mills (Jared S. Gilmore). Henry discovers the other people of the town are fairy-tale characters. The audience is shown the backstory of the town's people as fairy-tale characters, in conjunction with their unfolding stories in the "real-world". In the seventh and final season, the "real-world" portion of the story takes place in Seattle, Washington, in the fictitious neighborhood of "Hyperion Heights", with a new main narrative led by adult Henry (Andrew J. West), and his wife and daughter.

Once Upon a Time was created by Lost and Tron: Legacy writers Edward Kitsis and Adam Horowitz. The core themes of the show are hope and optimism. Horowitz told The Hollywood Reporter that they had a conscious purpose to "do a show that had optimism at its heart", as they "felt like there was so much darkness in the world". Kitsis said: "We are guys who like to see the world as half-full, not half-empty", and it's about "seeing that among all the trials and tribulations of life, you can persevere and find light among the darkness";[2] "it's that ability to think your life will get better".[3] Star Jennifer Morrison told the Calgary Herald that it's a show about hope and positivity and connectivity, which "encourages people to believe in themselves and believe in the best versions of themselves and to have hope to have the life that they have."[4]

A spin-off series, Once Upon a Time in Wonderland, consisting of 13 episodes featuring the title character of the 1865 novel Alice's Adventures in Wonderland by Lewis Carroll, premiered on October 10, 2013, and concluded on April 3, 2014.[5]

Premise

[edit]

The series is primarily set in the fictional seaside town of Storybrooke, Maine, in which the residents are actually fairy tale characters that were transported to the real world town and robbed of their memories by Regina, the Evil Queen (Lana Parrilla), who used a powerful dark curse obtained from Rumplestiltskin (Robert Carlyle). The residents of Storybrooke, where Regina is mayor, have lived an unchanging existence for 28 years, unaware of their own agelessness and their past lives. The town's only hope lies with a bail bond agent named Emma Swan (Jennifer Morrison), who is the daughter of Snow White (Ginnifer Goodwin) and Prince Charming (Josh Dallas). Emma was transported from the Enchanted Forest to the real world via a magic wardrobe as an infant before the curse was cast. As such, she is the Savior, the only person who can break the curse and restore everyone's lost memories. She is aided by her ten-year-old son, Henry Mills (Jared S. Gilmore), with whom she was recently reunited after giving him up for adoption upon his birth, and his Once Upon a Time book of fairy tales that holds the key to breaking the curse. Henry is also the adopted son of Regina, providing a source of both conflict and common interest between the two women.

Episodes usually have one segment that details the characters' past lives that, when serialized, adds a piece to the puzzle about the characters and their connection to the events that preceded the curse and its consequences. The other segment, set in the present day, follows a similar pattern with a different outcome, but also offers similar insights.

Series overview

[edit]

In the first season, the Evil Queen interrupts the wedding of Snow White and Prince Charming to announce that she will cast a curse on everyone that will leave her with the only happy ending. As a result, the majority of the characters are transported to the town of Storybrooke, Maine, where most of them have been stripped of their original memories and identities as fairy tale characters. On her 28th birthday, Emma Swan, the daughter of Snow White and Prince Charming, is brought to Storybrooke by her biological son Henry Mills in the hopes of breaking the curse cast by his adoptive mother, Regina Mills–the Evil Queen.

In the second season, despite Emma having broken the curse, the characters are not returned to the fairytale world and must deal with their own dual identities. With the introduction of magic into Storybrooke by Rumplestiltskin, the fates of the two worlds become intertwined, and new threats emerge in the form of Killian Jones (Colin O'Donoghue), Regina's mother Cora (Barbara Hershey), and sinister operatives Greg Mendell (Ethan Embry) and Tamara (Sonequa Martin-Green) from the real world with an agenda to destroy magic.

In the third season, the main characters travel to Neverland to rescue Henry, who has been kidnapped by Peter Pan (Robbie Kay) as part of a plan to obtain the "Heart of the Truest Believer" from him. Their increasing power struggle with Pan continues in Storybrooke, which results in the reversal of the original curse. All the characters are returned to their original worlds, leaving Emma and Henry to escape to New York City. The characters are then mysteriously brought back to a recreated Storybrooke with their memories of the previous year removed, and the envious Zelena / Wicked Witch of the West (Rebecca Mader) from Oz appears with a plan to change the past, prompting Emma and Henry to return.

In the fourth season, Emma and Hook's time travel adventures lead to the accidental arrival of Elsa (Georgina Haig) from the Enchanted Forest of the past to present-day Storybrooke. As she searches for her younger sister Anna (Elizabeth Lail) with the aid of the town's residents, they encounter the Snow Queen (Elizabeth Mitchell). Meanwhile, Regina seeks the author of Henry's Once Upon a Time book so that she can have her happy ending. Later on, a banished Rumplestiltskin returns with the help of Cruella de Vil (Victoria Smurfit), Maleficent (Kristin Bauer van Straten), and Ursula (Merrin Dungey), carrying out his own plans to rewrite the rules governing the fates of all heroes and villains. Henry and Emma race to restore reality and the truth before the twisted inversion becomes permanent.

In the fifth season, the characters embark on a quest to Camelot to find the Sorcerer Merlin (Elliot Knight) in order to free Emma from the powers of an ancient darkness. To complicate matters, King Arthur (Liam Garrigan) sets out to alter the balance between light and darkness using Excalibur and the help of a vengeful Zelena. A tragic loss forces Emma to lead a rescue party to the Underworld, where the gang encounters souls of those with unfinished business and must face the conniving Hades (Greg Germann). The characters' dangerous manipulations of magic lead to the separation of Regina and her Evil Queen persona, as well as the arrival of Dr. Jekyll (Hank Harris) and Mr. Hyde (Sam Witwer).

In the sixth season, the residents of Storybrooke set out to protect the town from the combined threat of Mr. Hyde and an unleashed Evil Queen, as well as dealing with new arrivals from the Land of Untold Stories. Emma's destiny as the Savior weighs heavy on her, and her desperation to alter her fate leads to revelations about a mysterious new arrival: Aladdin (Deniz Akdeniz). The war between light and darkness leads to the arrival of the Black Fairy (Jaime Murray) as well as the final battle that was prophesied before the casting of the original curse.

In the seventh and final season, years after the final battle, Lucy (Alison Fernandez) arrives in the fictional neighborhood of Hyperion Heights in Seattle, Washington with her Once Upon a Time book to find her now-adult father Henry (Andrew J. West), who is needed by his family. Henry, along with characters from the New Enchanted Forest, have been brought to the neighborhood under a new curse and are caught in a rising conflict involving Cinderella (Dania Ramirez) and Lady Tremaine (Gabrielle Anwar), whose dangerous history with Mother Gothel (Emma Booth) is revealed, as well as the agendas of Dr. Facilier (Daniel Francis). Lucy must try to break this new curse and free her parents with the help of the now-cursed Regina, Wish Realm[a] Hook, Rumplestiltskin and Zelena. As they succeed in breaking the curse, the arrival of Wish Realm Rumplestiltskin with a plot to condemn every hero into eternal unhappiness leads to an ultimate sacrifice to save their happily ever after.

Episodes

[edit]
SeasonEpisodesOriginally airedViewers
(millions)
Viewers
rank
18–49
rating/share
18-49
rank
First airedLast aired
122October 23, 2011 (2011-10-23)May 13, 2012 (2012-05-13)11.7128[6]4.1/1018[7]
222September 30, 2012 (2012-09-30)May 12, 2013 (2013-05-12)10.2435[8]3.6/918[9]
322September 29, 2013 (2013-09-29)May 11, 2014 (2014-05-11)9.3835[10]4.2/812[11]
423September 28, 2014 (2014-09-28)May 10, 2015 (2015-05-10)8.9850[12]3.2/717[12]
523September 27, 2015 (2015-09-27)May 15, 2016 (2016-05-15)6.3269[13]2.234[13]
622September 25, 2016 (2016-09-25)May 14, 2017 (2017-05-14)4.39105[14]1.5/570[14]
722October 6, 2017 (2017-10-06)May 18, 2018 (2018-05-18)3.41120[15]0.9115[16]

Cast

[edit]
Actor Character Seasons
1 2 3 4 5 6 7
Ginnifer Goodwin Snow White / Mary Margaret Blanchard Main Guest
Jennifer Morrison Emma Swan Main Guest
Lana Parrilla Regina Mills / Evil Queen / Roni Main
Josh Dallas David Nolan / Prince Charming Main Guest
Jared S Gilmore Henry Mills / Author Main Recurring
Andrew J West Does not appear Guest Main
Raphael Sbarge Jiminy Cricket / Archie Hopper Main Recurring Guest Does not appear Recurring Guest
Jamie Dornan Huntsman / Sheriff Graham Humbert Main Guest Does not appear
Robert Carlyle Rumpelstiltskin / Mr. Gold / Weaver Main
Eion Bailey Pinocchio / August Wayne Booth Main Recurring Does not appear Recurring Does not appear Guest Does not appear
Jakob Davies Recurring Guest Does not appear Recurring Does not appear Recurring Guest
Emilie de Ravin Belle French / "Lacey" Recurring Main Guest
Meghan Ory Little Red Riding Hood / Ruby Recurring Main Recurring Does not appear Recurring Does not appear
Colin O'Donoghue Killian Jones / Captain Hook Does not appear Main
Michael Raymond-James Baelfire / Neal Cassidy Does not appear Recurring Main Does not appear Guest Does not appear
Michael Socha Will Scarlet / Knave of Hearts / White King Does not appear Main Does not appear
Rebecca Mader Zelena / The Wicked Witch of the West / Kelly West Does not appear Recurring Main Recurring
Sean Maguire Robin Hood / Robin of Locksley Does not appear Recurring Main Recurring Guest
Tom Ellis Does not appear Guest Does not appear
Dania Ramirez Cinderella / Jacinda Vidrio Does not appear Main
Gabrielle Anwar Rapunzel / Lady Tremaine / Victoria Belfrey Does not appear Main
Alison Fernandez Lucy Mills / Lucy Vidrio Does not appear Guest Main
Mekia Cox Tiana / Sabine Does not appear Main

Development and production

[edit]

Conception

[edit]

Adam Horowitz and Edward Kitsis conceived Once Upon a Time in 2004 before joining the writing staff of Lost but wanted to wait until that series was over to focus on this project.[17]

The idea is to take these characters that we all know collectively and try to find things about them that we haven't explored before. Sometimes it's a story point, sometimes it's a thematic connection, sometimes it's a dilemma they face in both worlds that is similar. We are not generally retelling the exact same story as the fairy tale world.

— Executive producer Adam Horowitz[18]

Eight years before the pilot began development (the two had just completed their work on Felicity, in 2002), Kitsis and Horowitz became inspired to write fairy tales out of a love of "mystery and excitement of exploring lots of different worlds."[19] They presented the premise to numerous networks, but were refused due to its fantastical nature.[20] From their time on Lost, the writers learned to look at the story in a different way,[20] namely that "character has to trump mythology."[18]

They explained,

As people, you've got to see what the void in their heart or in their lives is to care about them ... For us, this was as much about the character journeys and seeing what was ripped from them in coming to Storybrooke – going at it that way as opposed to making it the 'break-the-curse show.'[21]

Despite the comparisons and similarities to Lost, the writers intend them to be very different shows.[20] To them, Lost concerned itself with redemption, while Once Upon a Time is about "hope".[22] Lost co-creator Damon Lindelof aided in the development of the series as an uncredited consultant. Kitsis and Horowitz called him a "godfather" to the series.[23][24] To differentiate the storytelling from what the audience already knew, the writing staff decided to begin the pilot with the end of the typical Snow White fairytale.[21] Themes concerning family and motherhood were emphasized, in contrast to the focus on fatherhood in Lost. Kitsis and Horowitz sought to write strong female characters, rather than the classic damsel in distress. Horowitz stated their desire to approach each character the same way, asking themselves, "How do we make these icons real, make them relatable?"[20]

The pilot is meant to be the "template of the series".[19] Kitsis confirmed that every week will contain flashbacks between both worlds,[18] as they "love the idea of going back and forth and informing what the character is missing in their life."[25] The writers' desire to present a "mash up" of many small characters can be seen in a scene of the pilot, in which there is a war council featuring Geppetto, Pinocchio, and Grumpy. Horowitz elaborated, "One of the fun things for us coming up with these stories is thinking of ways these different characters can interact in ways they never have before."[20] Since then, the showrunners have added more elements, and given its ties to Disney, have expanded the universe to include more recent material, by throwing out hints that they might look ahead at incorporating characters from Brave and Frozen in future seasons, if they get the green light from Disney.[26] The characters from Frozen and Brave ultimately appeared as supporting characters in the fourth and fifth seasons, respectively.[27][28]

The general premise, importing the Snow White core characters into the "real world", was previously seen on ABC television in the short-lived 1980s comedy The Charmings. The show also has a similar premise to Bill Willingham's ten-year-old comic series Fables, to which ABC bought the rights in 2008 but never made it past planning stages. After Fables fans raised controversy over possible appropriation, the show writers initially denied a link, but later said they may have "read a couple issues" of the comic book and while the two concepts are "in the same playground", they are "telling a different story."[25] Bill Willingham responded to the controversy in an interview, where he stated he did not feel the show was plagiarism and said: "Maybe they did remember reading Fables back then, but didn't want to mention it because we've become a very litigious people."[25][29]

Casting

[edit]
The cast as they appeared in the third season.

The secondary character casting director Samuel Forsyth started the casting process in 2010. Horowitz stated that everyone they initially wanted for roles in the series accepted their roles after being sent a script.[19][20] Ginnifer Goodwin was cast as Snow White / Mary Margaret Blanchard,[30] who appreciated that she would be playing a strong character that was fleshed out for the audience. Goodwin had stated in interviews that she would love to play Snow White, and called her acceptance of the role "a no-brainer."[31] Both Kitsis and Horowitz are self-described big fans of Goodwin's previous series, Big Love, and wrote the part of Snow White with her in mind.[20] Josh Dallas, who portrays Prince Charming / David Nolan, was pleased the writers took "some dramatic license" with his character, believing the prince had become more real. He explained,

Prince Charming just happens to be a name. He's still a man with the same emotions as any other man. He's a Prince, but he's a Prince of the people. He gets his hands dirty. He's got a kingdom to run. He has a family to protect. He has an epic, epic love for Snow White. He's like everybody else. He's human.[31]

Jennifer Morrison was cast as Emma Swan.[32] The actress explained her character as someone who "help[s] her son Henry whom she abandoned when he was a baby and who seems like he's a little bit emotionally dysfunctional", but noted that Emma does not start out believing in the fairytale universe.[31] Ten-year-old Jared S. Gilmore, known for his work on Mad Men, took the role of her son, Henry.[32] The role of the Evil Queen / Regina was given to Lana Parrilla.[33]

"There's always two stories being told when playing Regina. There's the threat of her knowing she's an evil queen and then there's just the pure simple fact that the biological mother has stepped into her world and the threat of losing her son is just enormous. That's a fear that I think any adopted mother would have. I think that's going to really help the audience relate to Regina in some level."

The role of Rumplestiltskin / Mr. Gold was given to Robert Carlyle,[34] after having been written with him in mind, though the writers initially thought he would not accept the part.[18] Horowitz recalled Carlyle's prison sequence, which was the actor's first day on the set as "mind-blowing ... You could see Ginny actually jump, the first time he did that character. It was fantastic!"[19] Jamie Dornan portrayed the Huntsman / Sheriff Graham[35] as a series regular before his character was killed off in the seventh episode (he later appeared as a guest star for the season finale),[36] while Eion Bailey was cast as Pinocchio / August Wayne Booth[35] in a recurring role,[37] starting with the ninth episode, "True North", where he was credited as "Stranger". He was promoted to series regular status for the fifteenth episode, "Red-Handed".[38] Raphael Sbarge portrayed Jiminy Cricket / Dr. Archie Hopper.[35]

For the second season, Meghan Ory and Emilie de Ravin were promoted to series regulars as Red Riding Hood / Ruby[39] and Belle / Lacey[40] respectively, while Bailey made guest appearances in two episodes[41][42] and Sbarge joined the recurring cast.[43] Colin O'Donoghue was cast as Captain Killian "Hook" Jones, initially in a recurring role,[44] before being promoted to the main cast starting from the fourteenth episode.[45] Additionally, Dornan made a guest appearance in the seventeenth episode.[46]

For the third season, Michael Raymond-James was promoted to series regular status as Neal Cassidy,[47] while Ory did not return as a regular due to commitments to the CBS series Intelligence.[48] Ory continued to make recurring appearances throughout the season.

For the fourth season, Michael Socha was brought onto the series as Will Scarlet / Knave of Hearts from the spin-off Once Upon a Time in Wonderland,[49][50] while Raymond-James exited the regular cast after his character was killed off in the previous season.[51] Bailey returned in a recurring arc towards the end of the season after being absent since the second season.[52]

For the fifth season, Rebecca Mader and Sean Maguire were promoted to series regular status as Zelena / Wicked Witch of the West and Robin Hood respectively,[53] while Socha exited the main cast.[54] Ory also returned in a recurring capacity after being absent since the third season.[55] Additionally, Raymond-James made a guest appearance in the twelfth episode.[56]

For the sixth season, Maguire exited the main cast after his character was killed off in the previous season but remained in a recurring capacity as an alternate version of the character.[57] Sbarge and Bailey also returned in recurring capacities, both having been absent since the fourth season.[58][59]

The seventh and final season marked a major cast overhaul for the series, with original cast members Goodwin, Morrison, Dallas and Gilmore as well as long-time cast members De Ravin and Mader all exiting as regulars.[60][61][62] Gilmore and Mader joined the recurring cast for the season, while Goodwin, Morrison, Dallas and De Ravin all made guest appearances, particularly in the finale.[63] Along with departures, Andrew J. West and Alison Fernandez joined the main cast for the season as an older Henry and his daughter Lucy, respectively, after guest starring in the previous season's finale.[64] Dania Ramirez and Gabrielle Anwar joined the main cast as new iterations of Cinderella and Lady Tremaine, respectively;[65] Anwar exited after the eleventh episode, where her character was killed off.[66] Mekia Cox, who portrays Tiana, was promoted to the main cast after initially joining as recurring.[67] Additionally, Sbarge and Maguire made guest appearances in the finale.[68]

Filming

[edit]
Steveston, British Columbia doubles as the town of Storybrooke, Maine.

Principal photography for the series takes place in Vancouver, British Columbia.[69][70] The village of Steveston in the adjacent city of Richmond doubles as Storybrooke for the series, with props and exterior sets disguising the existing businesses and buildings.[71] During filming, all brightly colored objects (flowers, etc.) are hidden to reinforce the fictional town's spell-subdued character. Certain sets are additionally filmed in separate studios, including the interior of Mr. Gold's pawn shop and the clock tower, which are not found in Steveston.[72] Downtown Vancouver doubles as other major cities such as New York City, Boston and Seattle.[73]

Setting

[edit]

Main settings

[edit]

During the first six seasons, the Enchanted Forest and Storybrooke, Maine are the main settings of the series.[74] The Enchanted Forest is a realm within Fairy Tale Land, but the actual spread and scope of the realm are not known. However, they are later united during the Ogre Wars, which played a part in the formation of the War Council that is formed by Prince Charming and served as the catalysts in the backstories involving Rumplestiltskin and the Evil Queen. Several independent kingdoms are implied by an array of different rulers. Most of the stories detailed their earlier lives before ascension to power and being influenced by their mentors through their upbringings. Meanwhile, Storybrooke serves as an isolated town separated from the rest of the Land Without Magic, where the cursed inhabitants are trapped by various forces.

During the seventh season, the New Enchanted Forest and Hyperion Heights, Seattle are the main settings.[75] As a realm in New Fairy Tale Land, the New Enchanted Forest is divided into several independent kingdoms with different rulers. The inhabitants are in conflict with each other, most notably between Lady Tremaine, Cinderella, Drizella, a resistance led by Tiana, and the Coven of the Eight led by Mother Gothel. Most flashbacks involved events that happened before the original curse and before the latest curse that brought everyone to Hyperion Heights, where unlike Storybrooke, its cursed inhabitants are living among ordinary people.

Expanded settings

[edit]

The series, including its Wonderland spin-off, have explored beyond the main settings to numerous realms, each based on fairy tales, literature, and folklore. Known realms are Fairy Tale Land,[74] the Land Without Magic,[74] Wonderland,[74] the Dreamscape,[76] the Land Without Color,[74] the Netherworld,[77] Neverland,[74] Victorian England,[78] the Land of Oz,[74] Kansas,[79] Asgard,[80] 1920s England,[81] the Heroes & Villains alternate reality,[82] the Underworld,[83] the Worst Place,[84] Mount Olympus,[85] the Land of Untold Stories,[74] 19th Century France,[86] the World Behind the Mirror,[87] the Dark Realm,[88] the Wish Realm,[88] New Fairy Tale Land,[75] the Edge of Realms,[89] New Wonderland,[90] and the Prison Realm.[91] In the series finale, all the realms are merged via a variation of the Dark Curse, being known as the United Realms.[92]

Cultural references

[edit]

As a nod to the ties between the production teams of Once Upon a Time and Lost, the former show contains allusions to Lost.[25] For example, many items found in Lost, such as Apollo candy bars, Oceanic Airlines, Ajira Airways, the TV series Exposé, and the MacCutcheon whiskey, can be seen in Once Upon a Time.[93]

Music

[edit]

Mark Isham composed the series' theme and music; he was joined by Cindy O'Connor and Michael D. Simon for the seventh season. An extended play featuring four cues from the score was released on February 15, 2011, by ABC Studios.[94] A full-length 25-track official soundtrack album was released on May 1, 2012, by Intrada Records to accompany season one.[95] Another full-length 25-track official soundtrack album was released on August 13, 2013, by Intrada to accompany season two.[96] Since December 2015, Mark Isham had begun to release music that was previously not released from the third, fourth, and fifth seasons on his SoundCloud account. An extended play featuring nine tracks from the score for the seventh season was released on August 17, 2018, by ABC Studios.[97]

Season 1 Soundtrack
No.TitleLength
1."Once Upon a Time Orchestral Suite"4:13
2."Henry's Proposal"1:17
3."The Queen's Curse"2:46
4."Jiminy Cricket"3:11
5."Dealing with Rumplestiltskin"3:26
6."Belle's Story"2:37
7."Dwarves"2:45
8."The Huntsman"4:31
9."Things Are Changing in Storybrooke"1:47
10."Cinderella"1:44
11."Wedding Dance"1:21
12."Advising Ashley"2:26
13."If the Shoe Fits"1:35
14."Unhappy Endings"3:46
15."Emma and Henry"1:43
16."The Siren"5:07
17."The Man with the Wooden Box"1:11
18."Hope Will Return"1:48
19."Rumplestiltskin in Love"2:19
20."The Genie's Wishes"1:58
21."The Road to True Love"2:50
22."The Family Compass"2:00
23."Burn the Witch"2:34
24."What the Queen Loves Most"2:30
25."The Clock Moves"1:12
Season 2 Soundtrack
No.TitleLength
1."Sleeping Beauty"2:29
2."True Love"4:45
3."Magic"3:12
4."We Are Both"1:41
5."Meet the Jefferson"2:37
6."Ruby and Granny"1:54
7."A Real Boy"2:26
8."The Hedge Maze"4:13
9."Regina's True Love"2:29
10."Storybrooke Reunions"2:12
11."The Duelists"1:21
12."The Lady Jack"0:45
13."In a Burning Room"4:16
14."Tallahassee"2:21
15."This Boy Will Be Your Undoing"2:46
16."Science!"1:23
17."To Neverland!"1:58
18."Cora's Waltz"2:19
19."Snow White in Black"2:45
20."How Magic Is Made"3:33
21."One Perfect Day After Another"2:37
22."Bae and the Shadow"2:45
23."Tamara Shows Her True Colors"4:20
24."The Adventure Begins"2:14
25."Main Title"0:14
Season 7 Soundtrack
No.TitleLength
1."The Fates of All Heroes"2:52
2."Closest Thing to a Friend"2:11
3."Rescue and Reunion"2:22
4."The Boy Who Forgave"3:40
5."Evolution, Wisdom and Love"2:54
6."Reunited for Eternity"1:28
7."The Good Curse"2:05
8."The Good Queen"3:42
9."Leaving Storybrooke"3:33
Total length:25:00

Broadcast

[edit]

The series has been licensed to over 190 countries.[98] In Australia, Once Upon a Time first aired on Seven Network, starting on May 15, 2012. In Canada it airs on CTV from October 23, 2011. It premiered on Channel 5 in the United Kingdom on April 1, 2012.[99] On December 17, 2013, it was confirmed that Channel 5 would not be picking the series up for the third season airing in the UK.[99] On March 14, 2015, Netflix picked up the show in the United Kingdom and Ireland, subsequently showing all seasons and premiering each new episode on Wednesdays after their initial showing on Sundays on ABC. All seven seasons of the series were released on Disney+ in September 2020,[100] and on Hulu in September 2023.[101]

Reception

[edit]

Critical response

[edit]

Critical response to the first season was generally positive. On Metacritic, it was given a score of 66 out of 100 with "generally favorable reviews".[102]

Common Sense Media rated the show 4 out of 5 stars, stating, "Parents need to know that although Once Upon a Time is inspired by classic fairy tales such as Snow White, Pinocchio, and revivals of popular stories such as Mulan, Brave, and Frozen, it's not always age-appropriate for younger kids. The content is often violent -- including murder, sword fights, and death threats -- and much of the story is clouded in a sense of peril and shifting loyalties. There's some implied sexual content (including shirtless men, women buttoning up their blouses, and lovers escaping out of windows), some innuendo, and some iffy language ("hell", "ass", "suck"). The upside? It has multi-generational appeal, but parents may want to preview before sharing with tweens".[103]

E!'s Kristin dos Santos cited the show as one of the five new shows of the 2011–2012 season to watch.[104] Matthew Gilbert of The Boston Globe gave the show a "C+" grade commenting:

From a pair of Lost producers, this is a love-or-hate proposition. The ambition is impressive, as it asks us to imagine Goodwin's Snow White and Parrilla's Evil Queen as moderns. But Morrison is a wooden lead, and the back stories – a random collection of fairy tales -- don't promise to surprise."[105]

In a review from the St. Louis Post-Dispatch, TV critic Gail Pennington hailed it as one of the "Most Promising Shows of The Fall" and, unlike Gilbert, had high marks for Morrison.[106] USA Today's Robert Blanco placed the series on its top ten list, declaring that "There's nothing else on the air quite like it."[107] Mary McNamara of the Los Angeles Times preferred the series to another fairy-tale themed drama, Grimm, citing that the premise takes its time building up the charm and that the producer "has that part nailed". She also gave excellent reviews for Morrison's character: "Her Emma is predictably cynical and prickly – fairy-tale princess, my Aunt Fanny – but she's sharp and lively enough to keep audiences begging for 'just a few more pages' before they go to bed."[108]

Several feminist outlets were pleased with the show for its feminist twist on fairy tales. Avital Norman Nathman of Bitch stated that she liked the show for "infusing a feminist sensibility" into the stories.[109] Genie Leslie at Feministing commented that Emma was a "badass", that she liked how Emma was "very adamant that women be able to make their own decisions about their lives and their children", and how Emma was a "well-rounded" character who was "feminine, but not 'girly'".[110] Natalie Wilson from Ms. praised the show for a strong, "kick-butt" female lead, for including multiple strong women who take turns doing the saving with the men, for subverting the fetishization of true love, and for dealing with the idea of what makes a mother in a more nuanced fashion. Wilson went on to state of the lead: "Her pursuit of a 'happy ending' is not about finding a man or going to a ball all gussied up, but about detective work, about building a relationship with her son Henry, and about seeking the 'truth' as to why time stands still in the corrupt Storybrooke world."[111] The show began to receive less favorable reviews beginning with the second season, and reception became mixed overall until the final season.[citation needed]

Ratings

[edit]

The first season premiered as the top-rated drama series. The pilot episode was watched by 13 million viewers and received a 4.0 rating/share among 18- to 49-year-olds.[112] It was the season's highest-rated drama debut among the age range and ABC's biggest debut in five years.[113][114] With DVR viewers, the premiere climbed to 15.5 million viewers and a 5.2 rating/share in adults 18–49.[115] The show's next three episodes had consistent ratings every week with over 11 million viewers.[116][117][118] The series became the number one non-sports program in the U.S. with viewers and young adults on Sunday nights.[119]

Viewership and ratings per season of Once Upon a Time
Season Timeslot (ET) Episodes First aired Last aired TV season Viewership
rank
Avg. viewers
(millions)
18–49
rank
Avg. 18–49
rating
Date Viewers
(millions)
Date Viewers
(millions)
1 Sunday 8:00 pm 22 October 23, 2011 (2011-10-23) 12.93[120] May 13, 2012 (2012-05-13) 9.66[121] 2011–12 28 11.71[122] 18 4.1/10[123]
2 22 September 30, 2012 (2012-09-30) 11.36[124] May 12, 2013 (2013-05-12) 7.33[125] 2012–13 35 10.24[126] 18 3.6/9[127]
3 22 September 29, 2013 (2013-09-29) 8.52[128] May 11, 2014 (2014-05-11) 6.80[129] 2013–14 35 9.38[130] 12 3.3/8[131]
4 23 September 28, 2014 (2014-09-28) 9.47[132] May 10, 2015 (2015-05-10) 5.51[133] 2014–15 50 8.98[134] 17 3.2/7[134]
5 23 September 27, 2015 (2015-09-27) 5.93[135] May 15, 2016 (2016-05-15) 4.07[136] 2015–16 69 6.32[137] 34 2.2[137]
6 22 September 25, 2016 (2016-09-25) 3.99[138] May 14, 2017 (2017-05-14) 2.95[139] 2016–17 105 4.39[140] 70 1.5/5[141]
7 Friday 8:00 pm 22 October 6, 2017 (2017-10-06) 3.26[142] May 18, 2018 (2018-05-18) 2.27[143] 2017–18 120 3.41[144] 115 0.9[16]

Awards and nominations

[edit]

Once Upon a Time was nominated for a 2012 People's Choice Award for "Favorite New TV Drama", but lost to Person of Interest.[145] The show was nominated at the 39th People's Choice Awards in four categories: Favorite Network TV Drama, Favorite Sci-Fi/Fantasy Show, Favorite TV Fan Following, and Favorite TV Drama Actress (Ginnifer Goodwin); it lost to another ABC show Grey's Anatomy in the first category, Supernatural in the second two, and Ellen Pompeo (from Grey's Anatomy) in the last category. The show was nominated at 40th People's Choice Awards but lost to Beauty & the Beast and The Vampire Diaries, respectively.

The show was also nominated for "Best Genre Series" at the 2011 Satellite Awards but lost to American Horror Story.[146] The show was nominated in this category again at the 2012 Satellite Awards but lost to The Walking Dead.[147]

The program also received two nominations at the 2012 Visual Effects Society Awards but lost to Boardwalk Empire and Gears of War 3, respectively.[148]

At the 38th Saturn Awards, the series received a nomination for Best Network Television Series and Parrilla was nominated for Best Supporting Actress on Television but lost to Fringe and Michelle Forbes, respectively.[149]

The program was nominated for the former award again at the 39th Saturn Awards but lost to new series Revolution.[150]

Jared S. Gilmore was nominated for Best Performance by a Younger Actor on Television at 40th Saturn Awards, but lost to Chandler Riggs for The Walking Dead

The show received trophies for "Favorite New TV Drama" and "Favorite Villain" for Lana Parrilla by the TV Guide.[151]

The show was nominated at the 2012 Teen Choice Awards but lost to The Vampire Diaries, Pretty Little Liars and Awkward and the show was also nominated at 2013 Teen Choice Awards but lost to The Vampire Diaries and Pretty Little Liars.

The show was nominated again at the 2014 Teen Choice Awards but lost to The Vampire Diaries and Dylan O'Brien, respectively.

It was also nominated at the 64th Creative Arts Primetime Emmy Awards but lost to Game of Thrones and The Walking Dead and the show was nominated again at 65th Primetime Creative Arts Emmy Awards but lost to The Borgias and Game of Thrones.

The show won three Choice Awards at the Teen Choice Awards 2016.

Tie-in material

[edit]

Novels

[edit]

In 2013, Disney-owned Hyperion Books published Reawakened by Odette Beane, a novelization of storylines from the first season, expanded to include new perspectives. The narrative is from the points-of-view of Emma Swan in Storybrooke and Snow White in the Enchanted Forest. The novel was published on April 28, 2013, as an ebook and May 7, 2013, in paperback form.[152]

In 2015, production company Kingswell Teen published Red's Untold Tale, by Wendy Toliver, a novel telling a story of Red's past that was not seen in the show. The novel was published on September 22, 2015, and consisted of 416 pages.[153]

In 2017, Kingswell Teen published a second novel, Regina Rising, also written by Wendy Toliver, which depicts the life of a sixteen-year-old Regina. The novel was published on April 25, 2017.[154]

In 2018, Kingswell Teen published a third novel, Henry and Violet, written by Michelle Zink, which follows Henry and Violet on an adventure to New York City. The novel was published on May 8, 2018.[155]

Comic books

[edit]

A comic book, titled Once Upon a Time: Shadow of the Queen, was released on September 4, 2013, in both digital and hardcover forms. The story was written by Dan Thomsen and Corinna Bechko, with art by Nimit Malavia, Vasilis Lolos, Mike del Mundo, Stephanie Hans and Mike Henderson. Shadow of the Queen details what happens after the Evil Queen takes the Huntsman's heart. She forces the Huntsman to commit evil and try to capture Snow White yet again. The Huntsman faces his past, and also meets Red Riding Hood, who is trying to cope with her beastly alter ego. Together, they team up and try to save Snow White before all is too late.[156]

On April 14, 2014, a sequel to the first comic book called Once Upon a Time: Out of the Past was released, which details previously unseen flashback stories of Captain Hook, the Evil Queen, Rumplestiltskin, Belle and the Mad Hatter from before the original curse.[157]

Spin-off

[edit]

In February 2013, Kitsis and Horowitz, along with producers Zack Estrin and Jane Espenson, began developing a spin-off series focusing on Lewis Carroll's Wonderland, titled Once Upon a Time in Wonderland.[158] A "teaser presentation" began filming in April 2013, and the pilot was shot in late July or August.[159] On May 10, 2013, ABC announced that it had greenlit the spin-off, and announced on May 14, 2013 that it would air in the Thursday night 8:00pm time slot instead of filling in for the parent series.[160] The series premiered on October 10, 2013 and ended on April 3, 2014, after a single-season 13-episode run.[161][162]

Future

[edit]

In June 2023, Carlyle retrospectively admitted in an interview with The A.V. Club that he felt that the series "ran for too long" and felt that the first four seasons were "as good as anything [he had] been involved in."[163] In February 2024, O'Donoghue spoke with Collider about the possibility of a revival, stating that he had "spoken to [Kitsis and Horowitz] and a few other people about it".[164][165]

Notes

[edit]
  1. ^ The Wish Realm is a world created via a genie wish and is populated with alternate versions of the characters, first seen in the season six episode "Wish You Were Here".

References

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See Also

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