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{{Short description|American clothing company}}
{{AfC submission|t||ts=20210609092946|u=AMDG09|ns=118|demo=}}
⚫
{{Infobox company
{{Advert|date=June 2021}}
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{{Infobox company
| name = Tecovas
| name = Tecovas
| type =
| type =
| company_slogan =
| company_slogan =
| logo = File:Tecovas company logo.png
<!-- Commented out: | logo = Tecovas_Boots_Logo.png -->
| foundation = 2015 ([[Austin, Texas]])
| foundation = 2015 ([[Austin, Texas]])
| locations = 35<ref>{{cite web|url=https://www.tecovas.com/stores|title=Store Location|website=Tecovas|access-date=4 August 2024}}</ref>
| location = [[Austin, Texas]]
| hq_location_city = [[Austin, Texas]]
| key_people = Paul Hedrick ([[Chief executive officer|CEO]])
| key_people = Paul Hedrick ([[Organizational founder|Founder]])
| industry = [[Retailer|Retail (Western wear)]]
| industry = [[Retailer|Retail (Western wear)]]
| num_employees =
| num_employees = 400
| products = Western wear: boots, hats, shirts, jeans
| products = Western wear
| revenue =
| homepage = [https://www.tecovas.com/ tecovas.com]
| homepage = [https://www.tecovas.com/ tecovas.com]
}}
}}


'''''Tecovas''''' is an American retailer of cowboy boots and Western-style apparel. The company got its start by Paul Hedrick as a [[direct-to-consumer]] business and is headquartered in [[Austin, Texas]].<ref>{{cite web|url=https://www.bizjournals.com/austin/news/2021/10/04/embracing-technology-paul-hedrick-is-leading-teco.html|title=How boot-making startup Tecovas has grown from single store to 17 in a couple years|first=Mike|last=Cronin|date=4 October 2021|publisher=Austin}}</ref> Along with cowboy boots, Tecovas also sells leather accessories and denim products.<ref>{{cite web|url=https://www.texasmonthly.com/style/tecovas-bootstrapper-hits-his-stride/|title=With Tecovas, Bootstrapper Paul Hedrick Hits His Stride|first=Tom|last=Foster|date=March 2019|publisher=[[Texas Monthly]]}}</ref>
Tecovas is an American clothing company specializing in Cowboy boots and Western-style apparel. The company was founded in 2015 by Paul Hedrick as a [[Direct-to-consumer]] business and is based in [[Austin, Texas]].


==History==
==History==
Hedrick, a Dallas native, graduated from Harvard and began working as a management consultant in [[Greenwich, Connecticut|Greenwich, Conn.]], where he found it difficult to purchase cowboy boots. He started designing and manufacturing boots in Leon, Mexico,<ref>{{cite web| url=https://www.statesman.com/business/20200225/austin-boot-company-tecovas-raises-15-million| title=Austin boot company Tecovas raises $15 million| first=Lori| last=Hawkins| date=25 February 2020| publisher=[[Austin American-Statesman]]}}</ref> before launching the online retailer in 2015.<ref> {{cite web|url=https://www.inputmag.com/style/tecovas-cowboy-western-boots-empire-paul-hedrick-founder-interview|title=Made for gawking: Inside Tecovas' plan to build a cowboy boots empire|first=Edgar|last=Alvarez Barajas|date=11 January 2021|publisher=Input}}</ref>
According to popular sources, Hedrick, a Texas native,<ref>{{cite web|url=https://edition.cnn.com/2019/02/13/success/tecovas-cowboy-boots/index.html|title=Cowboy boots are pricey and tricky to buy. This startup wants to change that|first=Parija|last=Kavilanz|date=13 February 2019|publisher=[[CNN]]}}</ref> graduated from Harvard and began working as a management consultant in [[Greenwich, Connecticut]], where he found it difficult to purchase cowboy boots.<ref>{{cite web|url=https://www.dallasnews.com/business/retail/2019/10/03/retail-therapy-western-brand-tecovas-stomps-acrowded-boot-market/|title=Retail Therapy: Western brand Tecovas stomps into a crowded boot market|first=Maria|last=Halkias|date=3 October 2019|publisher=[[The Dallas Morning News]]}}</ref> He started designing and manufacturing boots in Leon, Mexico,<ref>{{cite web| url=https://www.kxxv.com/news/25-investigates/amid-great-anticipation-tecovas-finally-lands-in-waco-thanks-to-one-man| title=Amid great anticipation, Tecova's finally lands in Waco, thanks to one man|first=Dennis|last=Turner| date=25 November 2021| publisher=[[KXXV]]}}</ref> before launching the online retailer in 2015.<ref>{{cite web|url=https://www.fastcompany.com/90284583/the-warby-parker-of-cowboy-boots-has-a-texas-sized-plan-to-win-21st-century-retail|title=The Warby Parker of cowboy boots has a Texas-sized plan to win 21st-century retail|first=Elizabeth|last=Segran|date=20 December 2018|publisher=[[Fast Company]]}}</ref><ref>{{cite web|url=https://www.inputmag.com/style/tecovas-cowboy-western-boots-empire-paul-hedrick-founder-interview|title=Made for gawking: Inside Tecovas' plan to build a cowboy boots empire|first=Edgar|last=Alvarez Barajas|date=11 January 2021|publisher=Input}}</ref> The company is named for the [[geological formation]] [[Tecovas Creek]], allegedly due to the founder's dream of becoming a paleontologist.<ref>{{cite web|url=https://www.foxbusiness.com/money/tecovas-a-cowboy-boot-for-everywhere-and-everyone|title=Tecovas: A cowboy boot for everywhere and everyone|first=Emily|last=DeCiccio|date=20 November 2019|publisher=[[Fox Business]]}}</ref>


In addition to its online sales, the company began opening [[brick and mortar]] stores in 2019,<ref>{{Cite web|url=https://www.cowboysindians.com/2021/04/retailer-perspective-tecovas/|title=Tecovas wins favor with down-to-earth branding and exquisite styling|date= 29 April 2021|first=Lindsay|last=Whelchel|publisher=[[Cowboys & Indians (magazine)|Cowboys & Indians]]}}</ref> with locations across several states.<ref>{{cite web|url=https://www.texasmonthly.com/style/tecovas-bootstrapper-hits-his-stride/|title=With Tecovas, Bootstrapper Paul Hedrick Hits His Stride|first=Tom|last=Foster|date= March 2019|publisher=[[Texas Monthly]]}}</ref><ref>{{cite web|url=https://www.houstonchronicle.com/business/texas-inc/article/Tecovas-saddles-up-as-it-expands-to-The-Woodlands-15632239.php|title=Tecovas saddles up as it expands to The Woodlands|date=9 October 2020|first=Katherine|last=Feser|publisher=[[Houston Chronicle]]}}</ref><ref>{{cite web|url=https://www.charlotteobserver.com/news/business/whats-in-store/article250241835.html|title=A Western bootmaker is opening its first NC retail store in Charlotte. What to expect|first=Catherine|last=Muccigrosso|date=30 March 2021|publisher=[[The Charlotte Observer]]}}</ref> During the [[COVID-19 pandemic]], Tecovas opened seven new physical locations. Sales have grown primarily as a result of [[digital advertising]],<ref>{{cite web|url=https://www.bloomberg.com/news/articles/2021-01-12/covid-shift-to-online-shopping-boosts-digital-brands-like-mack-weldon|title=In Blow to Retailers, Pandemic Made Online Upstarts Even Stronger|first=Matthew|last=Townsend|date=12 January 2021|publisher=[[Bloomberg News|Bloomberg]]}}</ref> with [[New York metropolitan area|New York]] and [[Chicago metropolitan area|Chicago]] emerging as two of the company's largest markets.<ref>{{cite web|url=https://www.wsj.com/articles/cowboy-boots-in-the-city-why-western-style-is-trending-11624463862|title=Cowboy Boots in the City? Why Western Style Is Trending|date=23 June 2021|first=Daniel|last=Penny|publisher=[[The Wall Street Journal]]}}</ref>
==Retail Model and Expansion==
Along with to cowboy boots, Tecovas also sells leather accessories and denim products.<ref>{{cite web|url=https://www.texasmonthly.com/style/tecovas-bootstrapper-hits-his-stride/|title=With Tecovas, Bootstrapper Paul Hedrick Hits His Stride|first=Tom|last=Foster|date= March 2019|publisher=[[Texas Monthly]]}}</ref> In addition to its online sales, the company began opening [[brick and mortar]] stores in 2019,<ref>{{Cite web|url=https://www.cowboysindians.com/2021/04/retailer-perspective-tecovas/|title=Tecovas wins favor with down-to-earth branding and exquisite styling|date= 29 April 2021|first=Lindsay|last=Whelchel|publisher=[[Cowboys & Indians (magazine)|Cowboys & Indians]]}}</ref> opening locations in Austin,<ref>{{cite web|url=https://www.texasmonthly.com/style/tecovas-bootstrapper-hits-his-stride/|title=With Tecovas, Bootstrapper Paul Hedrick Hits His Stride|first=Tom|last=Foster|date= March 2019|publisher=[[Texas Monthly]]}}</ref> Nashville,<ref>{{cite web|url=https://www.nashvillepost.com/retail/fifth-broadway-lands-high-end-boot-retailer/article_81a9f20e-78fb-5801-877e-6c4f5b9a1686.html|title=Fifth + Broadway lands high-end boot retailer|first=William|last=Williams|date=16 October 2020|publisher=[[NashvillePost.com]]}}</ref>, Houston,<ref>{{cite web|url=https://www.houstonchronicle.com/business/texas-inc/article/Tecovas-saddles-up-as-it-expands-to-The-Woodlands-15632239.php|title=Tecovas saddles up as it expands to The Woodlands
|date=9 October 2020|first=Katherine|last=Feser|publisher=[[Houston Chronicle]]}}</ref> Charlotte,<ref>{{cite web|url=https://www.charlotteobserver.com/news/business/whats-in-store/article250241835.html|title=A Western bootmaker is opening its first NC retail store in Charlotte. What to expect|first=Catherine|last=Muccigrosso|date=30 March 2021|publisher=[[The Charlotte Observer]]}}</ref> and Charleston.<ref>{{cite web|url=https://www.postandcourier.com/business/texas-based-western-wear-chain-expands-east-to-downtown-charleston/article_0039d902-14b7-11eb-bb40-2b9f38edf6ea.html|title=Texas-based Western-wear chain expands east to downtown Charleston
|first=Warren|last=Wise|date=28 October 2020|publisher=[[The Post and Courier]]}}</ref>
As of June 2021, Tecovas had a total of 16 stores across eight states.<ref>{{Cite web|url=https://www.tecovas.com/pages/stores|title=Tecovas Stores
}}</ref>


==Sponsorship==
==Business During COVID-19 Pandemic==
Tecovas is the official boot sponsor of the Austin Gamblers; one of 10 bull riding teams of the [[Professional Bull Riders]] (PBR) Team Series held every summer through autumn in the United States since 2022.<ref>{{cite web|title=Out friends and heroes, the Austin Gamblers|url=https://www.tecovas.com/blog/austin-gamblers|website=Tecovas|access-date=June 27, 2024}}</ref> In 2024, Tecovas became the first official boot sponsor of the [[Stagecoach Festival|Stagecoach]] country music festival. Tecovas is also a sponsor of the Opry NextStage, an 11-month program designed to invest in emerging country music artists.<ref>{{cite web|title=How Tecovas approaches events, from music festivals to professional bull riding|url=https://www.modernretail.co/marketing/how-tecovas-approaches-events-from-music-festivals-to-professional-bull-riding/|website=Modern Retial|access-date=June 27, 2024}}</ref>
During the [[COVID-19 pandemic]], Tecovas opened seven new physical locations. It grew sales as a result of [[digital advertising]],<ref>{{cite web|url=https://www.bloomberg.com/news/articles/2021-01-12/covid-shift-to-online-shopping-boosts-digital-brands-like-mack-weldon|title=In Blow to Retailers, Pandemic Made Online Upstarts Even Stronger|first=Matthew|last=Townsend|date=12 January 2021|publisher=[[Bloomberg News|Bloomberg]]}}</ref> with [[New York metropolitan area|New York]] and [[Chicago metropolitan area|Chicago]] as two of its largest markets.<ref>{{cite web|url=https://www.wsj.com/articles/cowboy-boots-in-the-city-why-western-style-is-trending-11624463862|title=Cowboy Boots in the City? Why Western Style Is Trending|date=23 June 2021|first=Daniel|last=Penny|publisher=[[The Wall Street Journal]]}}</ref>


==References==
==References==
{{reflist}}


==External links==
*[https://www.tecovas.com/ Official website]


[[Category:Companies based in Austin, Texas]]

[[:Category:Companies based in Austin, Texas]]
[[Category:Boots]]
[[:Category:Boots]]
[[Category:American companies established in 2015]]
[[:Category:American companies established in 2015]]
[[Category:Online retailers of the United States]]
[[:Category:Online retailers of the United States]]
[[Category:Shoe brands]]
[[:Category:Clothing retailers of the United States]]
[[Category:Shoe companies of the United States]]
[[:Category:Clothing companies of the United States]]
[[Category:Clothing retailers of the United States]]
[[:Category:Companies based in Texas]]
[[Category:Clothing companies of the United States]]
[[Category:Clothing companies established in 2015]]
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[[Category:Companies based in Texas]]
[[Category:Retail companies of the United States]]
[[Category:Retail companies established in 2015]]
[[Category:2015 establishments in Texas]]

Latest revision as of 16:34, 5 August 2024

Tecovas
IndustryRetail (Western wear)
Founded2015 (Austin, Texas)
Headquarters
Austin, Texas
Number of locations
35[1]
Key people
Paul Hedrick (Founder)
ProductsWestern wear
Number of employees
400
Websitetecovas.com

Tecovas is an American retailer of cowboy boots and Western-style apparel. The company got its start by Paul Hedrick as a direct-to-consumer business and is headquartered in Austin, Texas.[2] Along with cowboy boots, Tecovas also sells leather accessories and denim products.[3]

History

[edit]

According to popular sources, Hedrick, a Texas native,[4] graduated from Harvard and began working as a management consultant in Greenwich, Connecticut, where he found it difficult to purchase cowboy boots.[5] He started designing and manufacturing boots in Leon, Mexico,[6] before launching the online retailer in 2015.[7][8] The company is named for the geological formation Tecovas Creek, allegedly due to the founder's dream of becoming a paleontologist.[9]

In addition to its online sales, the company began opening brick and mortar stores in 2019,[10] with locations across several states.[11][12][13] During the COVID-19 pandemic, Tecovas opened seven new physical locations. Sales have grown primarily as a result of digital advertising,[14] with New York and Chicago emerging as two of the company's largest markets.[15]

Sponsorship

[edit]

Tecovas is the official boot sponsor of the Austin Gamblers; one of 10 bull riding teams of the Professional Bull Riders (PBR) Team Series held every summer through autumn in the United States since 2022.[16] In 2024, Tecovas became the first official boot sponsor of the Stagecoach country music festival. Tecovas is also a sponsor of the Opry NextStage, an 11-month program designed to invest in emerging country music artists.[17]

References

[edit]
  1. ^ "Store Location". Tecovas. Retrieved 4 August 2024.
  2. ^ Cronin, Mike (4 October 2021). "How boot-making startup Tecovas has grown from single store to 17 in a couple years". Austin.
  3. ^ Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.
  4. ^ Kavilanz, Parija (13 February 2019). "Cowboy boots are pricey and tricky to buy. This startup wants to change that". CNN.
  5. ^ Halkias, Maria (3 October 2019). "Retail Therapy: Western brand Tecovas stomps into a crowded boot market". The Dallas Morning News.
  6. ^ Turner, Dennis (25 November 2021). "Amid great anticipation, Tecova's finally lands in Waco, thanks to one man". KXXV.
  7. ^ Segran, Elizabeth (20 December 2018). "The Warby Parker of cowboy boots has a Texas-sized plan to win 21st-century retail". Fast Company.
  8. ^ Alvarez Barajas, Edgar (11 January 2021). "Made for gawking: Inside Tecovas' plan to build a cowboy boots empire". Input.
  9. ^ DeCiccio, Emily (20 November 2019). "Tecovas: A cowboy boot for everywhere and everyone". Fox Business.
  10. ^ Whelchel, Lindsay (29 April 2021). "Tecovas wins favor with down-to-earth branding and exquisite styling". Cowboys & Indians.
  11. ^ Foster, Tom (March 2019). "With Tecovas, Bootstrapper Paul Hedrick Hits His Stride". Texas Monthly.
  12. ^ Feser, Katherine (9 October 2020). "Tecovas saddles up as it expands to The Woodlands". Houston Chronicle.
  13. ^ Muccigrosso, Catherine (30 March 2021). "A Western bootmaker is opening its first NC retail store in Charlotte. What to expect". The Charlotte Observer.
  14. ^ Townsend, Matthew (12 January 2021). "In Blow to Retailers, Pandemic Made Online Upstarts Even Stronger". Bloomberg.
  15. ^ Penny, Daniel (23 June 2021). "Cowboy Boots in the City? Why Western Style Is Trending". The Wall Street Journal.
  16. ^ "Out friends and heroes, the Austin Gamblers". Tecovas. Retrieved June 27, 2024.
  17. ^ "How Tecovas approaches events, from music festivals to professional bull riding". Modern Retial. Retrieved June 27, 2024.
[edit]
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