Jump to content

PriceRunner: Difference between revisions

From Wikipedia, the free encyclopedia
Content deleted Content added
m Update
Lynnzc (talk | contribs)
m The semicolon should be a comma
 
(23 intermediate revisions by 19 users not shown)
Line 1: Line 1:
{{Short description|Price comparison service}}
{{Short description|Price comparison service website}}
{{Use dmy dates|date=March 2020}}
{{Use dmy dates|date=March 2020}}
{{Infobox software
{{Infobox company
| name = PriceRunner
| name = PriceRunner
| logo = PriceRunner Logo 2019.svg
| logo = PriceRunner Logo 2023.svg
| caption =
| screenshot = <!-- Commented out because image was deleted: [[Image:Pricerunner screenshot.png|center|280px|PriceRunner's home page]] -->
| products = [[Price comparison service]]
| caption = PriceRunner homepage screenshot
| key_people = Mikael Lindahl
| developer = Kristofer Arwin, Martin Alexanderson and Magnus Wiberg
| num_employees = 175
| latest_release_version = 1.29.4
| foundation = {{Start date and age|1999}}
| latest_release_date = 13 July 2006
| founder = Kristofer Arwin, Magnus Wiberg and Martin Alexanderson
| latest_preview_version =
| owner = Klarna
| latest_preview_date =
| website = {{url|http://www.pricerunner.com}}
| operating_system = Any (web-based application)
| genre = [[Price comparison service]]
| license =
| website = {{url|http://www.pricerunner.com}}
}}
}}
'''PriceRunner''' is an independent product and [[price comparison service]] with 18.2 monthly users across all its markets. The website has 2.2 million products from 5 900 shops and is completely free to use. It allows users to compare prices on a range of products.<ref>{{cite web |last1=PriceRunner |title=About Us |url=https://www.pricerunner.com/info/about-pricerunner |website=www.pricerunner.com |publisher=PriceRunner}}</ref> Beyond price and product comparison there are hundreds of product tests and guides. The company operates in [[the UK]], [[Sweden]], [[Denmark]] and [[Norway]].<ref>{{cite web |last1=PriceRunner |title=About Us |url=https://www.pricerunner.com/info/about-pricerunner |website=www.pricerunner.com |publisher=PriceRunner}}</ref>
The website '''PriceRunner''' is a [[price comparison service]] launched in Sweden in 1999. It allows users to compare prices on a range of products.<ref>{{cite web|title=Pricerunner seeks advertising agency|url=http://www.campaignlive.co.uk/news/1082341/|website=Campaign|access-date=14 April 2015|date=28 July 2011}}</ref> The company is headquartered in [[Stockholm]], Sweden, and also operates within Denmark, and the UK.<ref>{{cite web |last1=PriceRunner |title=About Us |url=https://www.pricerunner.com/info/about-pricerunner |website=www.pricerunner.com |publisher=PriceRunner}}</ref> In March 2022, it was announced that PriceRunner had been acquired by the [[Sweden|Swedish]] [[Financial technology|fintech]] company, [[Klarna]].<ref>{{Cite web |last=Cameron |first=Isabel |date=2022-04-04 |title=Klarna completes acquisition of PriceRunner - |url=https://www.chargedretail.co.uk/2022/04/04/klarna-completes-acquisition-of-pricerunner/ |access-date=2022-04-04 |website=Latest Retail Technology News From Across The Globe - Charged |language=en-US}}</ref>


==Operation==
PriceRunner’s mission is to facilitate the online buying journey for consumers, and help them find the best products and offers on the market.<ref>{{cite web |last1=PriceRunner |title=About Us |url=https://www.pricerunner.com/info/about-pricerunner |website=www.pricerunner.com |publisher=PriceRunner}}</ref> At PriceRunner there are hundreds of product tests, customer reviews of products and you can compare products, prices and delivery options from a wide variety of shops.<ref>{{cite web |last1=PriceRunner |title=About Us |url=https://www.pricerunner.com/info/about-pricerunner |website=www.pricerunner.com |publisher=PriceRunner}}</ref> The tests are conducted by product experts over a long period of time to emulate the true intended usage of the product.<ref>{{cite web |last1=PriceRunner |title=About Us |url=https://www.pricerunner.com/info/about-pricerunner |website=www.pricerunner.com |publisher=PriceRunner}}</ref>

PriceRunner does not sell any products, they make money by sending traffic to online shops and through banner advertising.
PriceRunner has 175 employees and is currently active in Sweden, Denmark, the UK and Norway. Nicklas Storåkers is the company's CEO since 2016.<ref>{{cite web |last1=PriceRunner |title=About Us |url=https://www.pricerunner.com/info/about-pricerunner |website=www.pricerunner.com |publisher=PriceRunner}}</ref>

In 2021 PriceRunner acquired Norwegian price comparison site Prisguiden in October and thereby expanded operations to Norway.<ref>{{cite web |last1=PriceRunner |title=About Us |url=https://www.pricerunner.com/info/about-pricerunner |website=www.pricerunner.com |publisher=PriceRunner}}</ref>


==History==
==History==
PriceRunner was launched in 1999 as a [[price comparison service]] based in Sweden and originally financed by a venture capitalist group called Cell Ventures,<ref>{{cite web|url=http://www.pricerunner.com/about.html |title=Compare Prices - Find Best UK Deals when shopping Online - PriceRunner UK |publisher=Pricerunner.com |access-date=2015-04-30}}</ref> who were later acquired by NewMedia Spark{{Citation needed|date=June 2022}}. It launched the service in the UK and Denmark in 2000. Initially, they had planned to become a pan-European service,<ref>{{cite web|url=http://www.e-consultancy.com/news-blog/10528/pricerunner-offers-europe--wide-price-comparison.html |title=Digital Marketing Blog |publisher=Econsultancy |access-date=2015-04-30}}</ref> but some of these services were closed down in 2002 after poor financial performance.
PriceRunner was launched in [[Sweden]] in 1999 as a product and [[price comparison service]] by Kristofer Arwin, Martin Alexandersson and Magnus Wiberg. The investment was financed by Cell Ventures, who were later acquired by NewMedia Spark.


In August 2004, it was acquired by [[ValueClick]], an online media company, for £16 million ($29 million)<ref>{{cite web|url=http://www.e-consultancy.com/news-blog/157038/valueclick-acquires-pricerunner.html |title=Digital Marketing Blog |publisher=Econsultancy |access-date=2015-04-30}}</ref> after NewMedia Spark sold its share in the company.<ref>{{cite news|last1=Chamberlain|first1=Lydia|title=NewMedia sells Pricerunner stake|url=http://www.ft.com/cms/s/0/0a2407ec-e67c-11d8-9bd8-00000e2511c8.html#axzz3XIDaDkZh|access-date=14 April 2015|work=Financial Times|date=5 August 2004}}</ref>
In 2000 it launched the service in the UK and Denmark.


Further expansion saw PriceRunner reopen the French office in August 2004, go into Germany in October of the same year,<ref>[http://www.netimperative.com/2004/10/12/Pricerunner_Germany] {{webarchive|url=https://web.archive.org/web/20051125193152/http://www.netimperative.com/2004/10/12/Pricerunner_Germany|date=25 November 2005}}</ref> and the United States in October 2005.<ref>{{cite web|url=http://www.comparisonengines.com/2005/07/26/pricerunner-announces-launch-in-the-us/ |title=PriceRunner Announces Launch in the US |publisher=ComparisonEngines |date=2005-07-26 |access-date=2015-04-30}}</ref> It also launched awards for retailers of the year based on its customer reviews.<ref>{{cite web|last1=Whipp|first1=Matt|title=Pricerunner announces its retailers of the year|url=http://www.pcpro.co.uk/news/hardware/85307/pricerunner-announces-its-retailers-of-the-year|website=PC Pro|access-date=14 April 2015|date=23 March 2006}}</ref>
In August 2004, it was acquired by [[ValueClick]], an online media company, for £16 million ($29 million) after NewMedia Spark sold its share in the company.


Further expansion saw PriceRunner reopen the [[France|French]] office in August 2004, go into Germany in October of the same year,<ref>[http://www.netimperative.com/2004/10/12/Pricerunner_Germany ] {{webarchive |url=https://web.archive.org/web/20051125193152/http://www.netimperative.com/2004/10/12/Pricerunner_Germany |date=25 November 2005 }}</ref> and the United States in October 2005. It also launched awards for Merchant of the year based on its customer reviews.<ref>{{cite web|last1=Whipp|first1=Matt|title=Pricerunner announces its retailers of the year|url=http://www.pcpro.co.uk/news/hardware/85307/pricerunner-announces-its-retailers-of-the-year|website=PC Pro|accessdate=14 April 2015|date=23 March 2006}}</ref>
In 2006, it announced that it would launch a partnership service with [[118 118 (UK)|118 118]], a UK phone based service, to provide prices to people by SMS.<ref>[https://www.netimperative.com/2006/07/03/PriceRunner] {{webarchive|url=https://web.archive.org/web/20060706135127/https://www.netimperative.com/2006/07/03/PriceRunner|date=6 July 2006}}</ref> This followed an earlier failure to enter the mobile market in 2002 by providing price tracking through the site. In October, MSN announced that their [http://shopping.msn.co.uk/ Shopping sites] in France and the UK would be powered by PriceRunner and Shopping.com.<ref>{{cite web|author=Chris Crum |url=http://www.webpronews.com/financial/news/wpn-64-20061002EuropePriceRunnerMakesDealWithMSN.html |title=Yahoo Unloads Kelkoo |publisher=WebProNews |date=2008-11-21 |access-date=2015-04-30}}</ref> They had previously been powered by [[Kelkoo]].{{fact|date=April 2022}}


In 2007-8 PriceRunner also set up partnerships with Ask, the [[Energy Saving Trust]],<ref>{{cite web|last1=Crawley-Boevey|first1=Sarah|title=PriceRunner strikes energy deal|url=http://www.mediaweek.co.uk/article/767758/pricerunner-strikes-energy-deal|website=MediaWeek|access-date=14 April 2015|date=19 November 2007}}</ref> [[MSN]] and [[Which?]] providing them with shopping engines for their websites. It also partnered with [[Nectar]] to offer Nectar Points.<ref>{{cite web|last1=Kemp|first1=Ed|title=Nectar partners with PriceRunner|url=http://www.marketingmagazine.co.uk/article/784362/nectar-partners-pricerunner|website=Marketing Magazine|access-date=14 April 2015|date=15 February 2008}}</ref> In 2011, it introduced new branding produced by agency Firedog.<ref>{{cite web|title=New branding for PriceRunner|url=http://www.thedrum.com/news/2011/11/21/new-branding-pricerunner|website=The Drum|access-date=14 April 2015|date=21 November 2011}}</ref>
In October 2006, MSN announced that their [http://shopping.msn.co.uk/ Shopping sites] in France and the UK would be powered by PriceRunner and Shopping.com. They had previously been powered by [[Kelkoo]].


In November 2013, ValueClick sold its global media properties (including [[Investopedia]], Coupon Mountain and PriceRunner) to [[IAC/InterActiveCorp|IAC]] for a reported $80 million.<ref>{{cite web|url=http://iac.com/media-room/press-releases/valueclick-inc-signs-definitive-agreement-sell-owned-operated-websites-segment|title=ValueClick, Inc. Signs Definitive Agreement to Sell Owned & Operated Websites Segment - IAC|work=iac.com|access-date=19 April 2015}}</ref>
In 2007- 2008 PriceRunner also set up partnerships with Ask, the [[Energy Saving Trust]],<ref>{{cite web|last1=Crawley-Boevey|first1=Sarah|title=PriceRunner strikes energy deal|url=http://www.mediaweek.co.uk/article/767758/pricerunner-strikes-energy-deal|website=MediaWeek|accessdate=14 April 2015|date=19 November 2007}}</ref> [[MSN]] and [[Which?]] providing them with shopping engines for their websites. It also partnered with [[Nectar]] to offer Nectar Points.<ref>{{cite web|last1=Kemp|first1=Ed|title=Nectar partners with PriceRunner|url=http://www.marketingmagazine.co.uk/article/784362/nectar-partners-pricerunner|website=Marketing Magazine|accessdate=14 April 2015|date=15 February 2008}}</ref> PriceRunner launches its first apps for iOS and Android. The company starts migrating [the technical platform] to Shanghai in October of 2008.


In March 2016, PriceRunner was sold to Swedish firm NS Intressenter.<ref>{{Cite web |url=http://www.mannheimerswartling.se/en/news/news/iacinteractivecorp-avyttrar-pricerunner-till-ns-intressenter/ |title=IAC/InterActiveCorp divests PriceRunner to NS Intressenter &#124; Mannheimer Swartling |access-date=12 July 2016 |archive-url=https://web.archive.org/web/20160817011129/http://www.mannheimerswartling.se/en/news/news/iacinteractivecorp-avyttrar-pricerunner-till-ns-intressenter/ |archive-date=17 August 2016 |url-status=dead }}</ref> [[Barry Diller]] of IAC had initially been looking for "roughly $100 million",<ref>[http://news.sky.com/story/swedes-click-with-comparison-site-pricerunner-10207745 Swedes Click With Comparison Site PriceRunner]</ref> although the actual sale figure was not disclosed publicly.<ref>{{cite web| url= https://us.tiendas.com|title= Price comparison }} Sunday, 28 October 2018</ref>
In 2009, PriceRunner launches the first mobile-friendly website. The US platform was shut down in the same year in conjunction with the efforts to migrate to the technical Shanghai-platform.

In November 2013, ValueClick sold its global media properties (including [[Investopedia]], Coupon Mountain and PriceRunner) to [[IAC/InterActiveCorp|IAC]] for a reported $80 million.

In March 2016, PriceRunner was sold to Swedish firm NS Intressenter.<ref>{{Cite web |url=http://www.mannheimerswartling.se/en/news/news/iacinteractivecorp-avyttrar-pricerunner-till-ns-intressenter/ |title=Archived copy |access-date=12 July 2016 |archive-url=https://web.archive.org/web/20160817011129/http://www.mannheimerswartling.se/en/news/news/iacinteractivecorp-avyttrar-pricerunner-till-ns-intressenter/ |archive-date=17 August 2016 |url-status=dead }}</ref> [[Barry Diller]] of IAC had initially been looking for "roughly $100 million", although the actual sale figure was not disclosed publicly. PriceRunner once again gets Swedish owners when the investment company Nordstjernan, Karl-Johan Persson, Nicklas Storåkers and Mikael Lindahl acquire the company. In July PriceRunner acquires “EDB Priser” and in September PriceRunner acquires product testing operation “Bäst-i-Test.”

In 2017, PriceRunner launches a new design for the platform. In December the company closes its office in Shanghai.

In 2018, PriceRunner launches a new upgraded platform in the UK. PriceRunner launches the e-commerce index, which measures patterns among e-merchants in Denmark and Sweden.

In 2019, PriceRunner launches its first data & analysis service.


As of 2020, Nicklas Storåkers, CEO, and the investment firm eEquity have purchased Nordstjernans ownership stake in the company, with one of PriceRunner's founders, Magnus Wiberg returning as an executive board member.<ref>{{cite web |last1=PriceRunner |title=History |url=https://www.pricerunner.com/info/history |website=www.pricerunner.com |publisher=PriceRunner}}</ref>
As of 2020, Nicklas Storåkers, CEO, and the investment firm eEquity have purchased Nordstjernans ownership stake in the company, with one of PriceRunner's founders, Magnus Wiberg returning as an executive board member.<ref>{{cite web |last1=PriceRunner |title=History |url=https://www.pricerunner.com/info/history |website=www.pricerunner.com |publisher=PriceRunner}}</ref>


In March 2022 the Swedish financial supervisory authority Finansinspektionen approved the deal with Klarna. PriceRunner officially became part of [[Klarna]] as of April 1st, 2022.
During 2021, PriceRunner launches several updates such as comparison of delivery options and costs, buying guides to help consumers find the right product and managing of versions on more than a third of all products. PriceRunner acquired Norwegian price comparison site Prisguiden in Oktober and thereby expanded operations to Norway.<ref>{{cite web|title=New acquisition for PriceRunner|url=https://newsroom.pricerunner.com/posts/pressreleases/pricerunner-acquires-prisguiden-in-norway |website=www.pricerunner.com |publisher=PriceRunner}}</ref>

==PriceRunner in media==
Ahead of Black Friday 2021<ref>{{cite web |title=Black Friday |url=https://www.pricerunner.com/c/black-friday |website=www.pricerunner.com |publisher=PriceRunner}}</ref>, PriceRunner reported to the Press Association in October how Brits are concerned the products they may want to buy for Black Friday might not be available due to transport problems, and that prices have already started to increase ahead of November 27th as reported in outlets such as the Independent<ref>{{cite web |title=Independent |url=https://www.independent.co.uk/money/black-friday-shoppers-fear-transport-problems-will-hit-stocks-of-wanted-items-b1938305.html |website=www.idependent.co.uk |publisher=Independent}}</ref>.
During the summer, PriceRunner was also featured in several outlets such as the Daily Record<ref>{{cite web |title=Daily Record |url=https://www.dailyrecord.co.uk/lifestyle/money/baby-product-discounts-experts-share-24478368 |website=www.dailyrecord.co.uk |publisher=Daily Record}}</ref> regarding their 12-month analysis on when new parents should buy baby products during the year, in order to get more for their money.
PriceRunner was also featured in gardening news sites such as Local Gardener, reporting on the most popular lawnmowers in the UK and the increased interest for robotic and ride-on lawnmowers during the summer months.<ref>{{cite web |title=Local Gardener |url=https://localgardener.org/blog/experts-at-pricerunner-reveal-the-most-popular-lawnmowers-for-2021/ |website=www.localgardener.org |publisher=Local Gardener}}</ref>

During other times of the year, PriceRunner regularly features in new stories regarding Black Friday and Cyber Monday, when a lot of people are using price comparison sites.<ref>{{cite web |title=The Sun |url=https://www.thesun.co.uk/money/13210179/black-friday-discounts-products-fake-deals/ |website=www.thesun.co.uk |publisher=The Sun}}</ref>


==Technology==
==Technology==
PriceRunner uses a combination of [[screen scraping]] retailers' websites and files supplied by the retailers themselves. These prices are matched against a backend database. This is done both by using a [[fuzzy logic]] auto matching system and manually by admin staff.
PriceRunner uses a combination of [[screen scraping]] retailers' websites and files supplied by the retailers themselves. These prices are matched against a backend database. This is done both by using a [[fuzzy logic]] automatching system and manually by admin staff.{{fact|date=April 2022}}


==Business model==
==Business model==
PriceRunner is similar to other price comparison services in that it is financed by advertisers, who pay on a [[pay per click]] model. It also uses [[web banners]] provided by sister company, advertising network ValueClick Media.
PriceRunner is similar to other price comparison services in that it is financed by advertisers, who pay on a [[pay per click]] model. It also uses [[web banners]] provided by sister company, advertising network [[ValueClick Media.]]{{fact|date=April 2022}}


==References==
==References==
Line 73: Line 44:


==Further reading==
==Further reading==
* {{cite web|url=http://www.ft.com/cms/s/0a2407ec-e67c-11d8-9bd8-00000e2511c8,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F0a2407ec-e67c-11d8-9bd8-00000e2511c8.html%3Fsiteedition%3Duk&siteedition=uk&_i_referer=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2FPriceRunner#axzz3XIDaDkZh|title=NewMedia sells Pricerunner stake|work=Financial Times|accessdate=26 April 2015}}
* {{cite web|url=http://www.ft.com/cms/s/0a2407ec-e67c-11d8-9bd8-00000e2511c8,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F0a2407ec-e67c-11d8-9bd8-00000e2511c8.html%3Fsiteedition%3Duk&siteedition=uk&_i_referer=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2FPriceRunner#axzz3XIDaDkZh|title=NewMedia sells Pricerunner stake|work=Financial Times|access-date=26 April 2015}}
* {{cite web|url=http://www.mediaweek.co.uk/article/767758/pricerunner-strikes-energy-deal|title=PriceRunner strikes energy deal|work=mediaweek.co.uk|accessdate=26 April 2015}}
* {{cite web|url=http://www.mediaweek.co.uk/article/767758/pricerunner-strikes-energy-deal|title=PriceRunner strikes energy deal|work=mediaweek.co.uk|access-date=26 April 2015}}
* {{cite web|url=http://www.marketingmagazine.co.uk/article/784362/nectar-partners-pricerunner|title=Nectar partners with PriceRunner|work=marketingmagazine.co.uk|accessdate=26 April 2015}}
* {{cite web|url=http://www.marketingmagazine.co.uk/article/784362/nectar-partners-pricerunner|title=Nectar partners with PriceRunner|work=marketingmagazine.co.uk|access-date=26 April 2015}}
* {{cite web|url=http://www.thedrum.com/news/2011/11/21/new-branding-pricerunner|title=New branding for PriceRunner|author=Staff Writer|work=The Drum|accessdate=26 April 2015}}
* {{cite web|url=http://www.thedrum.com/news/2011/11/21/new-branding-pricerunner|title=New branding for PriceRunner|author=Staff Writer|work=The Drum|access-date=26 April 2015}}
* {{cite web|url=http://www.pcpro.co.uk/news/hardware/85307/pricerunner-announces-its-retailers-of-the-year|title=Pricerunner announces its retailers of the year|work=PC Pro|accessdate=26 April 2015}}
* {{cite web|url=http://www.pcpro.co.uk/news/hardware/85307/pricerunner-announces-its-retailers-of-the-year|title=Pricerunner announces its retailers of the year|work=PC Pro|access-date=26 April 2015}}


==External links==
==External links==
* [http://www.pricerunner.se/ PriceRunner Sweden] {{in lang|sv}}
* [http://www.pricerunner.se/ PriceRunner Sweden] {{in lang|sv}}
* [http://www.pricerunner.com/ PriceRunner UK] {{in lang|en}}
* [http://www.pricerunner.com/ PriceRunner UK] {{in lang|en}}
* [http://www.pricerunner.dk/ PriceRunner Denmark] {{in lang|da}}


{{IAC}}
{{IAC}}
Line 89: Line 59:
[[Category:Comparison shopping websites]]
[[Category:Comparison shopping websites]]
[[Category:Review websites]]
[[Category:Review websites]]
[[Category:2022 mergers and acquisitions]]

Latest revision as of 04:41, 24 July 2024

PriceRunner
Founded1999; 25 years ago (1999)
FounderKristofer Arwin, Magnus Wiberg and Martin Alexanderson
Key people
Mikael Lindahl
ProductsPrice comparison service
OwnerKlarna
Number of employees
175
Websitewww.pricerunner.com

The website PriceRunner is a price comparison service launched in Sweden in 1999. It allows users to compare prices on a range of products.[1] The company is headquartered in Stockholm, Sweden, and also operates within Denmark, and the UK.[2] In March 2022, it was announced that PriceRunner had been acquired by the Swedish fintech company, Klarna.[3]

History

[edit]

PriceRunner was launched in 1999 as a price comparison service based in Sweden and originally financed by a venture capitalist group called Cell Ventures,[4] who were later acquired by NewMedia Spark[citation needed]. It launched the service in the UK and Denmark in 2000. Initially, they had planned to become a pan-European service,[5] but some of these services were closed down in 2002 after poor financial performance.

In August 2004, it was acquired by ValueClick, an online media company, for £16 million ($29 million)[6] after NewMedia Spark sold its share in the company.[7]

Further expansion saw PriceRunner reopen the French office in August 2004, go into Germany in October of the same year,[8] and the United States in October 2005.[9] It also launched awards for retailers of the year based on its customer reviews.[10]

In 2006, it announced that it would launch a partnership service with 118 118, a UK phone based service, to provide prices to people by SMS.[11] This followed an earlier failure to enter the mobile market in 2002 by providing price tracking through the site. In October, MSN announced that their Shopping sites in France and the UK would be powered by PriceRunner and Shopping.com.[12] They had previously been powered by Kelkoo.[citation needed]

In 2007-8 PriceRunner also set up partnerships with Ask, the Energy Saving Trust,[13] MSN and Which? providing them with shopping engines for their websites. It also partnered with Nectar to offer Nectar Points.[14] In 2011, it introduced new branding produced by agency Firedog.[15]

In November 2013, ValueClick sold its global media properties (including Investopedia, Coupon Mountain and PriceRunner) to IAC for a reported $80 million.[16]

In March 2016, PriceRunner was sold to Swedish firm NS Intressenter.[17] Barry Diller of IAC had initially been looking for "roughly $100 million",[18] although the actual sale figure was not disclosed publicly.[19]

As of 2020, Nicklas Storåkers, CEO, and the investment firm eEquity have purchased Nordstjernans ownership stake in the company, with one of PriceRunner's founders, Magnus Wiberg returning as an executive board member.[20]

In March 2022 the Swedish financial supervisory authority Finansinspektionen approved the deal with Klarna. PriceRunner officially became part of Klarna as of April 1st, 2022.

Technology

[edit]

PriceRunner uses a combination of screen scraping retailers' websites and files supplied by the retailers themselves. These prices are matched against a backend database. This is done both by using a fuzzy logic automatching system and manually by admin staff.[citation needed]

Business model

[edit]

PriceRunner is similar to other price comparison services in that it is financed by advertisers, who pay on a pay per click model. It also uses web banners provided by sister company, advertising network ValueClick Media.[citation needed]

References

[edit]
  1. ^ "Pricerunner seeks advertising agency". Campaign. 28 July 2011. Retrieved 14 April 2015.
  2. ^ PriceRunner. "About Us". www.pricerunner.com. PriceRunner.
  3. ^ Cameron, Isabel (4 April 2022). "Klarna completes acquisition of PriceRunner -". Latest Retail Technology News From Across The Globe - Charged. Retrieved 4 April 2022.
  4. ^ "Compare Prices - Find Best UK Deals when shopping Online - PriceRunner UK". Pricerunner.com. Retrieved 30 April 2015.
  5. ^ "Digital Marketing Blog". Econsultancy. Retrieved 30 April 2015.
  6. ^ "Digital Marketing Blog". Econsultancy. Retrieved 30 April 2015.
  7. ^ Chamberlain, Lydia (5 August 2004). "NewMedia sells Pricerunner stake". Financial Times. Retrieved 14 April 2015.
  8. ^ [1] Archived 25 November 2005 at the Wayback Machine
  9. ^ "PriceRunner Announces Launch in the US". ComparisonEngines. 26 July 2005. Retrieved 30 April 2015.
  10. ^ Whipp, Matt (23 March 2006). "Pricerunner announces its retailers of the year". PC Pro. Retrieved 14 April 2015.
  11. ^ [2] Archived 6 July 2006 at the Wayback Machine
  12. ^ Chris Crum (21 November 2008). "Yahoo Unloads Kelkoo". WebProNews. Retrieved 30 April 2015.
  13. ^ Crawley-Boevey, Sarah (19 November 2007). "PriceRunner strikes energy deal". MediaWeek. Retrieved 14 April 2015.
  14. ^ Kemp, Ed (15 February 2008). "Nectar partners with PriceRunner". Marketing Magazine. Retrieved 14 April 2015.
  15. ^ "New branding for PriceRunner". The Drum. 21 November 2011. Retrieved 14 April 2015.
  16. ^ "ValueClick, Inc. Signs Definitive Agreement to Sell Owned & Operated Websites Segment - IAC". iac.com. Retrieved 19 April 2015.
  17. ^ "IAC/InterActiveCorp divests PriceRunner to NS Intressenter | Mannheimer Swartling". Archived from the original on 17 August 2016. Retrieved 12 July 2016.
  18. ^ Swedes Click With Comparison Site PriceRunner
  19. ^ "Price comparison". Sunday, 28 October 2018
  20. ^ PriceRunner. "History". www.pricerunner.com. PriceRunner.

Further reading

[edit]
[edit]