Jump to content

Breitling SA: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous edit
Content deleted Content added
VisualWikitext
No edit summary
Tags: Manual revert Reverted Mobile edit Mobile web edit
m replacing {{IPA-de| → {{IPA|de| (deprecated template)
 
(87 intermediate revisions by 49 users not shown)
Line 1: Line 1:
{{Short description|Swiss luxury watchmaker noted for its chronographs}}
{{Short description|Swiss luxury watchmaker}}
{{For|the aerobatics team|Breitling Jet Team}}
{{For|the aerobatics team|Breitling Jet Team}}
{{Use mdy dates|date=September 2022}}{{Infobox company
{{multiple issues|
| name = Breitling SA
{{More citations needed|date=February 2013}}
| logo = Logo Breitling 2018 1884 P.png
{{Lead too short|date=March 2013}}
| logo_upright = 0.8
}}
| type = Private
{{Infobox company
| foundation = {{start date|1884}}, in [[Saint-Imier]], Switzerland
|name = Breitling
|logo = Logo Breitling 2018 1884 P.png
| founder = [[Léon Breitling]]
| location_city = [[Grenchen]]
|type = Private
| location_country = Switzerland
|foundation = {{start date|1884}}, in Saint-Imier, Switzerland
| location = <!--modifies "Headquarters" entry-->
|founder = [[Léon Breitling]]
| locations =
|location_city = Grenchen
| key_people = [[Georges Kern]] (CEO)
|location_country = Switzerland
| area_served =
|location = <!--modifies "Headquarters" entry-->
| industry = Watch manufacturing
|locations = Switzerland
| products = Wristwatches
|key_people = Georges Kern, Satpal Dhaliwal (Chairman 2021)
| services =
|area_served =
| owner = [[Partners Group]]
|industry = Watch manufacturing
| revenue =
|products = Wristwatches
| operating_income =
|services =
| net_income =
|owner = [[CVC Capital Partners]]
| num_employees =
|revenue =
| parent =
|operating_income =
| divisions =
|net_income =
| subsid =
|num_employees =
| homepage = {{URL|https://www.breitling.com|breitling.com}}
|parent =
| dissolved =
|divisions =
| footnotes =
|subsid =
|homepage = {{URL|https://www.breitling.com}}
|dissolved =
|footnotes =
}}
}}


'''Breitling SA''' ({{IPA-de|ˈbraɪtlɪŋ}}) is a [[Switzerland|Swiss]] [[Luxury goods|luxury]] [[watchmaker]] based in [[Grenchen]], Switzerland. The company was founded in 1884 by [[Léon Breitling]] in [[Saint-Imier]]. Breitling is known for precision-made [[COSC certified chronometer|chronometers]] designed for [[aviator]]s.
'''Breitling SA''' ({{IPA|de|ˈbraɪtlɪŋ}}) is a Swiss luxury [[watchmaker]] founded in 1884 in [[Saint-Imier]], Switzerland, by [[Léon Breitling]]. The company is known for its precision-made [[COSC certified chronometer|chronometers]] designed for [[aviator]]s and is based in [[Grenchen]], Switzerland.


==History==
==History==
[[File:Scott Carpenter inside Aurora 7.jpg|thumb|right|Astronaut [[Scott Carpenter]] wearing a ''Breitling Cosmonaute'' inside the ''[[Aurora 7]]'' spacecraft on May 24, 1962.]]
[[File:Scott Carpenter inside Aurora 7.jpg|thumb|right|Astronaut [[Scott Carpenter]] wearing a Breitling Cosmonaute inside the [[Aurora 7]] spacecraft, May 24, 1962]]
Breitling SA was founded in [[Saint-Imier]], [[Bernese Jura]] by [[Léon Breitling]] in 1884.<ref name=bloom>{{cite magazine| title=Breitling SA: Private Company Information| magazine=[[Bloomberg Businessweek]]| url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=7606770| access-date=4 January 2011}}</ref> When Léon Breitling died in 1914, the business passed to his son, Gaston.
Breitling SA was founded in Saint-Imier by [[Léon Breitling]] in 1884.<ref name=bloom>{{cite magazine| title=Breitling SA: Private Company Information| magazine=[[Bloomberg Businessweek]]| url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=7606770| archive-url=https://web.archive.org/web/20121008195708/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=7606770| url-status=dead| archive-date=October 8, 2012| access-date=4 January 2011}}</ref> When Breitling died in 1914, the business passed to his son, [[Gaston Breitling|Gaston]], and then to his grandson, [[Willy Breitling|Willy]], in 1935. Willy's children, however, were not interested in pursuing the family business, so the Breitling factory in La Chaux de Fonds closed in December 1978. Willy, already in poor health, died in May 1979.


Ernst Schneider, owner of the [[Sicura]] Company in [[Grenchen]], bought the Breitling name from the founding family in 1979. Production of watches moved to the Sicura factory, which later changed its name to ''Montres Breitling AG'' and then ''Breitling AG'' in 1994.
Ernst Schneider bought the company from the founding Breitling family in 1979 and his family retained ownership until April 2017. Ernst's son, Theodore Schneider, sold the majority stake (80%) in Breitling to [[CVC Capital Partners]] for over $870m. Theodore Schneider retained 20% control of Breitling until November 2018, when he sold these remaining 20% to CVC.<ref name="FinTimes">{{cite news| last1=Megaw| first1=Nicolas| title=CVC to take majority stake in Swiss watchmaker Breitling| url=https://www.ft.com/content/0f9ec346-8d8d-3bef-83bd-14845dcee8a6| newspaper=[[Financial Times]]| location=[[London]]| date=28 April 2017| access-date=2 February 2020}}</ref><ref>{{cite magazine| url=https://www.bilanz.ch/people/breitling-kern-und-schneider-sind-wie-feuer-und-eis| title=Breitling: "Kern und Schneider sind wie Feuer und Eis"| trans-title=Breitling: "The core and cutter are like fire and ice"| journal=[[Bilanz]]| language=de| first=Marc| last=Kowalsky| date=21 December 2018| access-date=2019-10-23}}</ref> Historically, Breitling sourced [[Movement (clockwork)|movements]] from suppliers such as [[Valjoux]], [[ETA SA|ETA]], and Venus rather than producing movements in-house. In 2009 Breitling developed the B01, an in-house self-winding, column wheel chronograph movement, used in the [[Breitling Chronomat]] 01 and subsequently Navitimer 01.<ref name="WatchAnalyzer">{{cite web| last1=Ivkovic| first1=Boris| title=Breitling Caliber 01 – An Automatic Chronograph Movement Intended for Industrial Production| url=http://www.watchalyzer.com/education/movements/breitling-caliber-01-automatic-chronograph-movement/| date=10 January 2013| journal=Watch Analyzer| access-date=2 February 2020}}</ref>

The Schneider family retained ownership until April 2017, when Ernst's son, Theodore Schneider, sold the majority stake (80%) in Breitling to [[CVC Capital Partners]] for $870 million. Schneider retained 20% control of Breitling until November 2018, when he sold these remaining 20% to CVC.<ref name="FinTimes">{{cite news| last1=Megaw| first1=Nicolas| title=CVC to take majority stake in Swiss watchmaker Breitling| url=https://www.ft.com/content/0f9ec346-8d8d-3bef-83bd-14845dcee8a6| newspaper=[[Financial Times]]| location=[[London]]| date=28 April 2017| access-date=2 February 2020}}</ref><ref>{{cite magazine| url=https://www.bilanz.ch/people/breitling-kern-und-schneider-sind-wie-feuer-und-eis| title=Breitling: "Kern und Schneider sind wie Feuer und Eis"| trans-title=Breitling: "The core and cutter are like fire and ice"| journal=[[Bilanz]]| language=de| first=Marc| last=Kowalsky| date=21 December 2018| access-date=2019-10-23}}</ref>

On 23 December 2022, [[Partners Group]], a Swiss investment and [[private equity]] firm, took over the majority of the Breitling shares from CVC. Co-founder of Partners Group, [[Alfred Gantner]], took over the presidency of Breitling's directorial board.<ref>{{Cite news |title=Partners Group installiert Alfred Gantner als Präsident von Breitling |url=https://www.handelszeitung.ch/unternehmen/partners-group-baut-breitling-beteiligung-aus-alfred-gantner-wird-prasident-558556 |date=2022-12-23 |access-date=2022-12-31 |work=[[Handelszeitung]] |language=de}}</ref>


==Products==
==Products==
The company fits all of its watches with mechanical or quartz movements that are [[Chronometer watch|chronometer]] certified by the [[COSC]].<ref>{{cite web |title=COSC - An External Referee |first=Jonathan |last=Bues |work=WorldTempus |date=2 November 2010 |access-date=10 October 2014 |url=http://en.worldtempus.com/article/insider/cosc-external-referee}}</ref> Watches are usually marketed towards either diving (SuperOcean) or aviation (Navitimer). Aviation models such as the Navitimer offer aviation functions largely as complications, since their function in aviation has largely been replaced by modern electronic instruments. The styling of Breitling watches is characterized by polished cases, bracelets and large watch faces which are designed to improve readability. Many models have an [[automatic watch|automatic winding]] mechanism that is purely mechanical (i.e. using no electronic components) and frequently have [[Complication (horology)|complications]]. Breitling has also supported pilots with group orders, customized to include logos. By the 1990s, the use of logos for military aviation customers had also expanded to include various unit logos on the Aerospace and Chronospace Auto models, primarily those of squadrons and usually part of a group purchase by the pilots and navigators/flight officers of that particular unit.<ref>{{cite web|date=26 July 2014|title=Viper Breitling Order|url=http://www.flyingsquadron.com/forums/topic/20388-viper-breitling-order/|access-date=13 June 2018|website=Baseops Forums}}</ref>
The company's mechanical or quartz movements are chronometer certified by the [[COSC]]<ref>{{cite web |title=COSC - An External Referee |first=Jonathan |last=Bues |work=WorldTempus |date=2 November 2010 |access-date=10 October 2014 |url=http://en.worldtempus.com/article/insider/cosc-external-referee |archive-date=October 16, 2014 |archive-url=https://web.archive.org/web/20141016182007/http://en.worldtempus.com/article/insider/cosc-external-referee |url-status=dead }}</ref> and are usually marketed towards either [[Diving watch|diving]] ([[Breitling Superocean|SuperOcean]]) or [[Pilot watch|aviation]] ([[Breitling Navitimer|Navitimer]]). Aviation models offer aviation functions largely as complications, since their function in aviation has largely been replaced by modern electronic instruments. The styling of Breitling watches consists of polished cases, bracelets, and large watch faces for improved readability. Many models have an [[automatic watch|automatic winding]] mechanism with [[Complication (horology)|complications]].
Breitling offers logo customization for pilots with group orders. By the 1990s, the use of logos for military aviation customers expanded to include various unit logos on the Aerospace and Chronospace Auto models, primarily those of squadrons, usually part of a group purchase by pilots and navigators/flight officers of the particular unit.<ref>{{cite web|date=26 July 2014|title=Viper Breitling Order|url=http://www.flyingsquadron.com/forums/topic/20388-viper-breitling-order/|access-date=13 June 2018|website=Baseops Forums}}</ref>

Historically, Breitling has sourced movements from suppliers such as [[Valjoux]], [[ETA SA|ETA]], and Venus rather than producing movements in-house; however, in 2009 Breitling developed the B01, a self-winding, column wheel chronograph movement, for use in the [[Breitling Chronomat]] 01 and [[Breitling Navitimer|Navitimer]] 01.<ref name="WatchAnalyzer">{{cite web |last1=Ivkovic |first1=Boris |date=10 January 2013 |title=Breitling Caliber 01 – An Automatic Chronograph Movement Intended for Industrial Production |url=http://www.watchalyzer.com/education/movements/breitling-caliber-01-automatic-chronograph-movement/ |access-date=2 February 2020 |journal=Watch Analyzer}}</ref>

=== Top Time ===
{{Main|Breitling Top Time}}


=== Navitimer ===
=== Navitimer ===
{{Main|Breitling Navitimer}}
In the 1940s, Breitling added a [[circular slide rule]] to the bezel of their chronograph models for use by aircraft pilots. This bezel became most associated with the Navitimer, which launched in 1952. The name Navitimer comes from two words that were used to describe its purpose: Navigation and Timer.<ref name="secondtime.com">{{Cite web|title=An Icon of the Skies: A brief history of the Breitling Navitimer|url=https://secondtime.com/blog/an-icon-of-the-skies-a-brief-history-of-the-breitling-navitimer/|access-date=2020-07-16|website=SecondTime|language=en}}</ref> During the 1950s and 1960s, a version of the Navitimer was offered by the [[Aircraft Owners and Pilots Association]] with the AOPA logo on the dial. In 1961, [[Scott Carpenter]], one of the original [[astronauts]] in the [[Mercury space program]], approached Breitling with the idea of incorporating a [[24 hour watch|24-hour dial]] instead of the normal 12-hour dial. This was needed because of the lack of day and night during space travel. Breitling complied, and produced the 24-hour Navitimer which Carpenter wore on his 1962 space flight. Breitling then proceeded to produce a commercial version of the 24-hour version as the so-called ''Cosmonaute'' Navitimer - under both Breitling and AOPA logos.<ref>{{cite web| url=https://www.breitling.com/us-en/watches/navitimer/| title=Breitling Navitimer| website=Breitling| access-date=13 June 2018}}</ref> The first automatic Navitimer chronograph was introduced to the public in 1969. The movement was co-developed by Breitling, Dubois-Depraz, [[TAG Heuer|Heuer]], and [[Hamilton Watch Company|Hamilton]].<ref name="secondtime.com"/>
[[File:Breitling Navitimer slide rule.jpg|thumb|right]]
In the 1940s, Breitling added a [[circular slide rule]] to the bezel of its Chronomat models. This bezel became most associated with the Navitimer, launched in 1954. The name ''Navitimer'' comes from two words were used to describe its purpose: Navigation and Timer.<ref name="secondtime.com">{{Cite web|title=An Icon of the Skies: A brief history of the Breitling Navitimer|url=https://secondtime.com/blog/an-icon-of-the-skies-a-brief-history-of-the-breitling-navitimer/|access-date=2020-07-16|website=SecondTime|language=en}}</ref> During the 1950s and 1960s, a version of the Navitimer was offered by the [[Aircraft Owners and Pilots Association]] with the AOPA logo on the dial.

In 1961, [[Scott Carpenter]], one of the original astronauts in the [[Mercury space program]], tasked Breitling with incorporating a [[24 hour watch|24-hour dial]] instead of the normal 12-hour dial, due to lack of day and night in space travel. Breitling produced the 24-hour Navitimer, which Carpenter wore on his 1962 space flight. Breitling proceeded to produce a commercial version of the 24-hour version, the ''Cosmonaute Navitimer'', with both Breitling and AOPA logos.<ref>{{cite web| url=https://www.breitling.com/us-en/watches/navitimer/| title=Breitling Navitimer| website=Breitling| access-date=13 June 2018}}</ref>

The first automatic Navitimer chronograph was introduced to the public in 1969; its movement was co-developed by Breitling, Dubois-Depraz, [[TAG Heuer|Heuer]], and [[Hamilton Watch Company|Hamilton]].<ref name="secondtime.com" />


=== Chronomat ===
=== Chronomat ===
{{Main|Breitling Chronomat}}
The ''Chronomat'' is a collection line from Breitling first released in 1941<ref name="WatchtimeMilestone">{{cite web|url=http://www.watchtime.com/featured/5-milestone-breitling-watches-from-1915-to-today/ |title=5 Milestone Breitling Watches, from 1915 to Today |work=WatchTime |date=2014-04-17 |access-date=2014-06-02 |first=Gisbert |last=Brunner}}</ref> and still one of the best selling models ever produced by the ''Swiss Manufacture''.<ref>{{cite web|first=Charlotte |last=Adams |url=http://www.malestandard.com/the-top-3-best-selling-breitling-watches/ |title=Top 3 Best-selling Breitling Watches |publisher=Male Standard |date=2013-10-02 |access-date=2014-06-02}}</ref>
[[File:Breitling B13050 Chronomat automatic men's watch 18K & stainless steel.png|thumb|Breitling Chronomat men's watch ref. B13050 Made in Switzerland]]
The ''Chronomat'' is a collection from Breitling released in 1942,<ref name="WatchtimeMilestone">{{cite web|url=http://www.watchtime.com/featured/5-milestone-breitling-watches-from-1915-to-today/ |title=5 Milestone Breitling Watches, from 1915 to Today |work=WatchTime |date=2014-04-17 |access-date=2014-06-02 |first=Gisbert |last=Brunner}}</ref> and remains one of the best-selling models produced by the manufacturer.<ref>{{cite web|first=Charlotte |last=Adams |url=http://www.malestandard.com/the-top-3-best-selling-breitling-watches/ |title=Top 3 Best-selling Breitling Watches |publisher=Male Standard |date=2013-10-02 |access-date=2014-06-02}}</ref>


The first Chronomat had a [[circular slide rule]] and its design followed the tension of the era for [[military watches]].<ref name="WatchtimeMilestone"/> The movement of the first Chronomat was the Venus 175 with 17 [[Jewel bearing|jewels]], a manual wind [[Movement (clockwork)|movement]].
The first Chronomat had a circular slide rule and its design was inspired by [[military watches]].<ref name="WatchtimeMilestone"/> Its movement was the Venus 175 with 17 [[Jewel bearing|jewels]], a manual wind movement.


The current Chronomat was released in 2009 and was the first watch produced entirely by Breitling, featuring the in-house B01 caliber.<ref>{{cite web |url=http://www.menshealth.co.uk/style/watches/the-breitling-b01-348675 |title=The Breitling B01 |work=[[Men's Health (magazine)|Men's Health]] |first=Roy |last=Jones |access-date=2014-06-02 |archive-url=https://web.archive.org/web/20130221030420/http://www.menshealth.co.uk/style/watches/the-breitling-b01-348675 |archive-date=2013-02-21 |url-status=dead }}</ref> The B01 movement has a 70-hour power reserve and [[COSC]] certification.<ref name="Richter, M.">{{cite web|first=Martina |last=Richter |url=http://www.watchtime.com/reviews/pilots-watch-review-breitling-chronomat-gmt |title=Pilot's Watch Review: Breitling Chronomat GMT |publisher=WatchTime |date=2012-04-10 |access-date=2014-06-02}}</ref>
The current Chronomat was released in 2009 and was the first watch produced entirely by Breitling, featuring the in-house B01 caliber.<ref>{{cite web |url=http://www.menshealth.co.uk/style/watches/the-breitling-b01-348675 |title=The Breitling B01 |work=[[Men's Health (magazine)|Men's Health]] |first=Roy |last=Jones |access-date=2014-06-02 |archive-url=https://web.archive.org/web/20130221030420/http://www.menshealth.co.uk/style/watches/the-breitling-b01-348675 |archive-date=2013-02-21 |url-status=dead }}</ref> The B01 movement has a 70-hour power reserve and [[COSC]] certification.<ref name="Richter, M.">{{cite web|first=Martina |last=Richter |url=http://www.watchtime.com/reviews/pilots-watch-review-breitling-chronomat-gmt |title=Pilot's Watch Review: Breitling Chronomat GMT |publisher=WatchTime |date=2012-04-10 |access-date=2014-06-02}}</ref>


===Emergency===
===Emergency===
{{Main|Breitling Emergency}}
The ''Breitling Emergency'' watch contains a radio transmitter for [[civil aviation]] use which broadcasts on the [[Aircraft emergency frequency|121.5 MHz distress frequency]] and serves as a backup for [[Emergency Locator Transmitter|ELT]]-type airborne beacons.<ref>{{cite magazine |last=Ganapati |first=Priya |url=https://www.wired.com/gadgetlab/2008/10/steve-fossett-n/ |title=Fossett Was Not Wearing a Breitling Emergency Watch, Says Watchmaker |magazine=[[Wired (magazine)|Wired]] |date=3 October 2008 |access-date=2013-03-07}}</ref> For military users, the ''Emergency'' has a miniaturized transmitter operating on the 243.0&nbsp;MHz military aviation emergency frequency. Under normal conditions&mdash;flat terrain or calm seas&mdash;the signal can be picked up at a range of up to {{convert|90|nmi|km}} by search aircraft flying at {{convert|20,000|ft|m}}.<ref>{{cite magazine |url=http://www.esquire.com/features/the-digital-man/ESQ0505MAHBDIGITAL_48 |title=Time Saver |magazine=[[Esquire (magazine)|Esquire]] |first=Barry |last=Sonnenfeld |author-link=Barry Sonnenfeld |date=1 May 2005 |access-date=2013-03-07 |url-status=dead |archive-url=https://web.archive.org/web/20140713070723/http://www.esquire.com/features/the-digital-man/ESQ0505MAHBDIGITAL_48 |archive-date=2014-07-13 }}</ref> Since 1 February 2009, the [[Cospas-Sarsat]] Satellite System has not monitored the 121.5/243.0&nbsp;MHz frequency; however, the signal transmitted by the ''Emergency'' was never strong enough to be picked up by satellite, and Breitling has announced that, as these frequencies will still be monitored by aviation, particularly during the localization phase of a rescue attempt, there are no plans to modify the signal's frequency.{{Citation needed|date=March 2013}}
The ''Breitling Emergency'' watch contains a radio transmitter for [[civil aviation]] use, which broadcasts on the [[Aircraft emergency frequency|121.5 MHz distress frequency]] and serves as a backup for [[Emergency Locator Transmitter|ELT]]-type airborne beacons.<ref>{{cite magazine |last=Ganapati |first=Priya |url=https://www.wired.com/gadgetlab/2008/10/steve-fossett-n/ |title=Fossett Was Not Wearing a Breitling Emergency Watch, Says Watchmaker |magazine=[[Wired (magazine)|Wired]] |date=3 October 2008 |access-date=2013-03-07}}</ref> For military users, the Emergency has a miniaturized transmitter operating on the 243.0&nbsp;MHz military aviation emergency frequency. Under normal conditions&mdash;flat terrain or calm seas&mdash;the signal can be picked up at a range of up to {{convert|90|nmi|km}} by search aircraft flying at {{convert|20,000|ft|m}}.<ref>{{cite magazine |url=http://www.esquire.com/features/the-digital-man/ESQ0505MAHBDIGITAL_48 |title=Time Saver |magazine=[[Esquire (magazine)|Esquire]] |first=Barry |last=Sonnenfeld |author-link=Barry Sonnenfeld |date=1 May 2005 |access-date=2013-03-07 |url-status=dead |archive-url=https://web.archive.org/web/20140713070723/http://www.esquire.com/features/the-digital-man/ESQ0505MAHBDIGITAL_48 |archive-date=2014-07-13 }}</ref> Since February 2009, the [[Cospas-Sarsat]] Satellite System has not monitored the 121.5/243.0&nbsp;MHz frequency; however, the signal transmitted by the Emergency was never strong enough to be picked up by satellite, and Breitling has announced that, as these frequencies will still be monitored by aviation, particularly during the localization phase of a rescue attempt, there are no plans to modify the signal's frequency.{{Citation needed|date=March 2013}}


Reuters reported that in January 2003 two British pilots, [[Squadron Leader]] Steve Brooks and [[Flight Lieutenant]] Hugh Quentin-Smith, crashed their helicopter in Antarctica and were rescued after activating their Breitling Emergency transmitter watches.<ref>{{cite web |first=Steven |last=Morris |url=https://www.theguardian.com/uk/2003/jan/28/stevenmorris |title=Explorers or boys messing about? Either way, taxpayer gets rescue bill |work=[[The Guardian]] |location=London |date=28 January 2003 |access-date=2013-03-07}}</ref>
''[[Reuters]]'' reported in January 2003 two British pilots, [[Squadron Leader]] Steve Brooks and [[Flight Lieutenant]] Hugh Quentin-Smith, crashed their helicopter in Antarctica and were rescued after activating their Breitling Emergency transmitter watches.<ref>{{cite web |first=Steven |last=Morris |url=https://www.theguardian.com/uk/2003/jan/28/stevenmorris |title=Explorers or boys messing about? Either way, taxpayer gets rescue bill |work=[[The Guardian]] |location=London |date=28 January 2003 |access-date=2013-03-07}}</ref>


The ''Emergency'' is available for customers who do not hold a pilot's licence, but they must sign an agreement stating that they will bear the full costs of a rescue intervention should they trigger the distress beacon.{{Citation needed|date=March 2013}}
The Emergency is available for customers without a pilot's license, but they must sign an agreement that they will bear the full costs of a rescue intervention should they trigger the distress beacon.{{Citation needed|date=March 2013}}


The model was heavily advertised by the ''[[Breitling Orbiter 3]]''&mdash;both [[Brian Jones (aeronaut)|Brian Jones]] and [[Bertrand Piccard]] were wearing the ''Emergency''. Breitling sponsored the Orbiter 3 project, which in 1999 became the first balloon to completely orbit the Earth without landing. A commemorative Orbiter 3 version of the Emergency watch was subsequently produced, with a production run of 1,999.
The model was heavily advertised by the ''[[Breitling Orbiter 3]]'', with both [[Brian Jones (aeronaut)|Brian Jones]] and [[Bertrand Piccard]] wearing the Emergency. Breitling sponsored the Orbiter 3 project, which in 1999 became the first balloon to completely orbit the Earth without landing. A commemorative Orbiter 3 version of the Emergency watch was subsequently produced, with a production run of 1,999.{{Citation needed|date=March 2013}}


===Emergency II===
===Emergency II===
Line 67: Line 84:


===Breitling for Bentley===
===Breitling for Bentley===
In 2002, Breitling designed the dashboard clock for the [[Bentley Continental GT]].<ref>{{cite news| title=Breitling Pays Tribute to Bentley’s Centennial with Limited Edition Watches| url=https://www.barrons.com/articles/breitling-pays-tribute-to-bentleys-centennial-with-limited-edition-watches-01551992854| first=Laurie| last=Kahle| date=7 March 2019| newspaper=[[Barron's (newspaper)|Barron's]]| access-date=2 February 2020}}</ref> The following year, Breitling started making [[chronographs]] for [[Bentley Motors]]. As part of 10th anniversary of a Breitling–Bentley partnership, the Bentley B04 GMT, B05 Unitime and B06 (based on [[COSC]] Certified Breitling Calibre B04, B05 and B06 respectively) were produced.<ref>{{cite web| url=http://luxurytrump.com/watches/breitling-bentley-celebrates-10-years-3-new-watches/| title="Breitling For Bentley" Celebrates 10 Years With 3 New Watches| website=Lux Pursuits| date=30 August 2013| access-date=13 June 2018}}</ref> In 2015, Breitling designed the Mulliner Tourbillon dashboard clock for the [[Bentley Bentayga]], which spins 3 times every 15 minutes.<ref>{{cite news |title=Bentley Bentayga's $160,000 Option |url=http://www.bbc.com/autos/story/20151110-bentley-bentaygas-234000-option |first=David K. |last=Gibson |date=10 November 2015 |work=[[BBC News]] |access-date=2 February 2020}}</ref>
In 2002, Breitling designed the dashboard clock for the [[Bentley Continental GT]].<ref>{{cite news| title=Breitling Pays Tribute to Bentley’s Centennial with Limited Edition Watches| url=https://www.barrons.com/articles/breitling-pays-tribute-to-bentleys-centennial-with-limited-edition-watches-01551992854| first=Laurie| last=Kahle| date=7 March 2019| newspaper=[[Barron's (newspaper)|Barron's]]| access-date=2 February 2020}}</ref> The following year, Breitling started making chronographs for [[Bentley Motors]]. As part of the 10th anniversary of a Breitling–Bentley partnership, the Bentley B04 GMT, B05 Unitime and B06 (based on [[COSC]] Certified Breitling Calibre B04, B05 and B06 respectively) were produced.<ref>{{cite web| url=http://luxurytrump.com/watches/breitling-bentley-celebrates-10-years-3-new-watches/| title="Breitling For Bentley" Celebrates 10 Years With 3 New Watches| website=Lux Pursuits| date=30 August 2013| access-date=13 June 2018}}</ref> In 2015, Breitling designed the Mulliner Tourbillon dashboard clock for the [[Bentley Bentayga]], which spins 3 times every 15 minutes. The partnership between Breitling and Bentley ended in 2021.<ref>{{cite news |title=Bentley Bentayga's $160,000 Option |url=http://www.bbc.com/autos/story/20151110-bentley-bentaygas-234000-option |first=David K. |last=Gibson |date=10 November 2015 |work=[[BBC News]] |access-date=2 February 2020}}</ref>


==Versions==
==Versions==
{{multiple image
{{multiple image
| align = center
| align = center
| total_width = 1000
| total_width = 1000
| image1 = Breitling Aerospace Avantage.jpg

| alt1 =
| image1 = Breitling Aerospace Avantage.jpg
| caption1 = Breitling Aerospace Avantage with titanium case
| alt1 =
| image2 = Breitling Navitimer chronograph watch.jpg
| caption1 = ''Breitling Aerospace Avantage'' with Titanium case.
| alt2 =

| image2 = Breitling-Navitimer.jpg
| caption2 = [[Breitling Navitimer]] wristwatch with circular slide rule
| image3 = Breitling MG 2705.jpg
| alt2 =
| alt3 =
| caption2 = ''Breitling Navitimer'' wristwatch with circular slide rule.
| caption3 = Breitling Emergency wristwatch

| image3 = Breitling MG 2705.jpg
| image4 = Breitling-Chronomat Bluebird A1335018.jpg
| alt4 =
| alt3 =
| caption3 = ''Breitling Emergency'' wristwatch.
| caption4 = [[Breitling Chronomat]] Blackbird
| image5 =

| alt5 =
| image4 = Breitling-Chronomat Bluebird A1335018.jpg
| caption5 =
| alt4 =
| footer =
| caption4 = ''Breitling Chronomat Blackbird''.

| image5 =
| alt5 =
| caption5 =

| footer =
}}
}}


==Sponsorship==
==Sponsorship==
[[File:Breitling Jet Team at Fairford RIAT 10thJuly2014 arp.jpg|thumb|upright|[[Aero L-39 Albatros]] aircraft of the [[Breitling Jet Team]] perform at [[RIAT]] Fairford, England]]
[[File:Breitling Jet Team at Fairford RIAT 10thJuly2014 arp.jpg|thumb|upright|[[Aero L-39 Albatros]] aircraft of the [[Breitling Jet Team]] perform at [[RIAT]] in Fairford, England.]]


Breitling sponsors aeronautical endeavors, including the first circumnavigation of the globe by balloon ([[Breitling Orbiter]]), the fixed-wing [[jet pack]] flights of [[Yves Rossy]], [[aerobatics]] teams including the [[Breitling Jet Team]] and [[Breitling Wingwalkers]], and the [[Reno Air Races]] from 2002 to 2015. Breitling was a sponsor of Team Bentley during their [[Le Mans]] 24 Hours campaign, running from 2001 to 2003. To commemorate this, it created the Breitling Bentley 24 Le Mans Watch.{{citation needed|date=June 2012}}
Breitling aeronautical sponsorships include the first circumnavigation of the globe by balloon ([[Breitling Orbiter]]); the fixed-wing [[jet pack]] flights of [[Yves Rossy]]; [[aerobatics]] teams, including the [[Breitling Jet Team]] and [[Breitling Wingwalkers]]; and the [[Reno Air Races]] from 2002 to 2015. Breitling was a sponsor of Team Bentley during its [[Le Mans]] 24 Hours campaign, from 2001 to 2003; to commemorate this, it created the Breitling-Bentley 24 Le Mans Watch.{{citation needed|date=June 2012}}


==In popular culture==
==In popular culture==
In the 1965 [[James Bond]] movie ''[[Thunderball (film)|Thunderball]]'', Bond is given a Breitling Top Time by Q which contains a [[geiger counter]] that enables Bond to track down two stolen [[nuclear warhead]]s. After the movie was filmed, the watch disappeared and later resurfaced in a [[car boot sale]] in England in 2012 where it was bought for {{GBP|25}}. It later sold at [[Christie's]] auction house for over {{GBP|100,000}}.<ref>{{cite news |url=https://www.reuters.com/article/entertainment-us-auction-idUSBRE95P12A20130626 |title=James Bond watch with geiger counter sells for $160,000 |publisher=[[Reuters]] |date=26 June 2013 |access-date=1 July 2013 |archive-date=1 July 2013 |archive-url=https://web.archive.org/web/20130701051546/http://www.reuters.com/article/2013/06/26/entertainment-us-auction-idUSBRE95P12A20130626 |url-status=live }}</ref><ref>{{cite web |title=Original Thunderball Geiger counter watch found by Bond fans |url=http://www.jamesbondlifestyle.com/news/original-thunderball-geiger-counter-watch-found-bond-fans |publisher=Bond Lifestyle |date=16 May 2013 |access-date=1 July 2013}}</ref>
In the 1965 [[James Bond]] movie ''[[Thunderball (film)|Thunderball]]'', Bond is given a [[Breitling Top Time]], which contains a [[geiger counter]], enabling Bond to track down two stolen [[nuclear warhead]]s. After the movie was filmed, the watch disappeared and later resurfaced in a [[car boot sale]] in England in 2012, where it was purchased for {{GBP|25}}. It later sold at [[Christie's]] auction house for over {{GBP|100,000}}.<ref>{{cite news |url=https://www.reuters.com/article/entertainment-us-auction-idUSBRE95P12A20130626 |title=James Bond watch with geiger counter sells for $160,000 |publisher=[[Reuters]] |date=26 June 2013 |access-date=1 July 2013 |archive-date=1 July 2013 |archive-url=https://web.archive.org/web/20130701051546/http://www.reuters.com/article/2013/06/26/entertainment-us-auction-idUSBRE95P12A20130626 |url-status=live }}</ref><ref>{{cite web |title=Original Thunderball Geiger counter watch found by Bond fans |url=http://www.jamesbondlifestyle.com/news/original-thunderball-geiger-counter-watch-found-bond-fans |publisher=Bond Lifestyle |date=16 May 2013 |access-date=1 July 2013}}</ref> In the same film, the SPECTRE pilot who hijacks the Vulcan bomber wears a Breitling Navitimer.

[[Jerry Seinfeld]] can be seen wearing either a [[Breitling Navitimer]] or [[Breitling Chronomat]] in nearly every episode of 1989–1998 TV series ''[[Seinfeld]]'', and the later web series ''[[Comedians in Cars Getting Coffee]]''.<ref>[https://www.swisswatchexpo.com/TheWatchClub/2019/03/25/jerry-seinfeld-breitling-fan/ Jerry Seinfeld's Watch Collection] 2019/03/25</ref> In the British automotive series [[Top Gear (2002 TV series)|''Top Gear'']], [[Richard Hammond]] uses a Breitling Emergency II watch to be rescued by [[Jeremy Clarkson]] and [[James May]].<ref>{{Cite web |last=Bredan |first=David |date=2015-04-09 |title=Breitling Emergency II Watch Featured In Top Gear's Last Aired Challenge |url=https://www.ablogtowatch.com/breitling-emergency-ii-watch-featured-top-gear-last-aired-challenge/ |access-date=2023-11-04 |website=aBlogtoWatch |language=en-US}}</ref>


[[Red Dead Redemption 2]]; Pocket watch Reutlinger is based
[[Jerry Seinfeld]] can be seen wearing either a Navitimer or Chronomat in almost every episode of the TV series [[Seinfeld]], and frequently appeared wearing the Navitimer in promotional photos for the show's later seasons; as of 2019 he still owns the watches featured onscreen.<ref>[https://www.swisswatchexpo.com/TheWatchClub/2019/03/25/jerry-seinfeld-breitling-fan/ Jerry Seinfeld's Watch Collection]</ref>
on Breitling.


== See also ==
== See also ==
*[[Bell & Ross]]
* {{Portal inline|Companies}}
*[[Blancpain]]
*[[Eberhard & Co.]]
*[[Hublot]]


==References==
==References==
Line 115: Line 132:
==External links==
==External links==
{{Commons category|Breitling}}
{{Commons category|Breitling}}
* https://www.breitling.com
* {{official website|https://www.breitling.com}}


{{Authority control}}
{{Authority control}}
Line 122: Line 139:
[[Category:Grenchen]]
[[Category:Grenchen]]
[[Category:Luxury brands]]
[[Category:Luxury brands]]
[[Category:Clothing companies established in 1884]]
[[Category:Swiss companies established in 1884]]
[[Category:Manufacturing companies established in 1884]]
[[Category:Swiss watch brands]]
[[Category:Swiss watch brands]]
[[Category:Watch manufacturing companies of Switzerland]]
[[Category:Watch manufacturing companies of Switzerland]]
[[Category:CVC Capital Partners companies]]

Latest revision as of 09:48, 20 August 2024

For the aerobatics team, see Breitling Jet Team.
Breitling SA
Company typePrivate
IndustryWatch manufacturing
Founded1884 (1884), in Saint-Imier, Switzerland
FounderLéon Breitling
Headquarters
Grenchen
,
Switzerland
Key people
Georges Kern (CEO)
ProductsWristwatches
OwnerPartners Group
Websitebreitling.com

Breitling SA (German pronunciation: [ˈbraɪtlɪŋ]) is a Swiss luxury watchmaker founded in 1884 in Saint-Imier, Switzerland, by Léon Breitling. The company is known for its precision-made chronometers designed for aviators and is based in Grenchen, Switzerland.

History

[edit]
Astronaut Scott Carpenter wearing a Breitling Cosmonaute inside the Aurora 7 spacecraft, May 24, 1962

Breitling SA was founded in Saint-Imier by Léon Breitling in 1884.[1] When Breitling died in 1914, the business passed to his son, Gaston, and then to his grandson, Willy, in 1935. Willy's children, however, were not interested in pursuing the family business, so the Breitling factory in La Chaux de Fonds closed in December 1978. Willy, already in poor health, died in May 1979.

Ernst Schneider, owner of the Sicura Company in Grenchen, bought the Breitling name from the founding family in 1979. Production of watches moved to the Sicura factory, which later changed its name to Montres Breitling AG and then Breitling AG in 1994.

The Schneider family retained ownership until April 2017, when Ernst's son, Theodore Schneider, sold the majority stake (80%) in Breitling to CVC Capital Partners for $870 million. Schneider retained 20% control of Breitling until November 2018, when he sold these remaining 20% to CVC.[2][3]

On 23 December 2022, Partners Group, a Swiss investment and private equity firm, took over the majority of the Breitling shares from CVC. Co-founder of Partners Group, Alfred Gantner, took over the presidency of Breitling's directorial board.[4]

Products

[edit]

The company's mechanical or quartz movements are chronometer certified by the COSC[5] and are usually marketed towards either diving (SuperOcean) or aviation (Navitimer). Aviation models offer aviation functions largely as complications, since their function in aviation has largely been replaced by modern electronic instruments. The styling of Breitling watches consists of polished cases, bracelets, and large watch faces for improved readability. Many models have an automatic winding mechanism with complications.

Breitling offers logo customization for pilots with group orders. By the 1990s, the use of logos for military aviation customers expanded to include various unit logos on the Aerospace and Chronospace Auto models, primarily those of squadrons, usually part of a group purchase by pilots and navigators/flight officers of the particular unit.[6]

Historically, Breitling has sourced movements from suppliers such as Valjoux, ETA, and Venus rather than producing movements in-house; however, in 2009 Breitling developed the B01, a self-winding, column wheel chronograph movement, for use in the Breitling Chronomat 01 and Navitimer 01.[7]

Top Time

[edit]
Main article: Breitling Top Time
[edit]
Main article: Breitling Navitimer

In the 1940s, Breitling added a circular slide rule to the bezel of its Chronomat models. This bezel became most associated with the Navitimer, launched in 1954. The name Navitimer comes from two words were used to describe its purpose: Navigation and Timer.[8] During the 1950s and 1960s, a version of the Navitimer was offered by the Aircraft Owners and Pilots Association with the AOPA logo on the dial.

In 1961, Scott Carpenter, one of the original astronauts in the Mercury space program, tasked Breitling with incorporating a 24-hour dial instead of the normal 12-hour dial, due to lack of day and night in space travel. Breitling produced the 24-hour Navitimer, which Carpenter wore on his 1962 space flight. Breitling proceeded to produce a commercial version of the 24-hour version, the Cosmonaute Navitimer, with both Breitling and AOPA logos.[9]

The first automatic Navitimer chronograph was introduced to the public in 1969; its movement was co-developed by Breitling, Dubois-Depraz, Heuer, and Hamilton.[8]

Chronomat

[edit]
Main article: Breitling Chronomat
Breitling Chronomat men's watch ref. B13050 Made in Switzerland

The Chronomat is a collection from Breitling released in 1942,[10] and remains one of the best-selling models produced by the manufacturer.[11]

The first Chronomat had a circular slide rule and its design was inspired by military watches.[10] Its movement was the Venus 175 with 17 jewels, a manual wind movement.

The current Chronomat was released in 2009 and was the first watch produced entirely by Breitling, featuring the in-house B01 caliber.[12] The B01 movement has a 70-hour power reserve and COSC certification.[13]

Emergency

[edit]
Main article: Breitling Emergency

The Breitling Emergency watch contains a radio transmitter for civil aviation use, which broadcasts on the 121.5 MHz distress frequency and serves as a backup for ELT-type airborne beacons.[14] For military users, the Emergency has a miniaturized transmitter operating on the 243.0 MHz military aviation emergency frequency. Under normal conditions—flat terrain or calm seas—the signal can be picked up at a range of up to 90 nautical miles (170 km) by search aircraft flying at 20,000 feet (6,100 m).[15] Since February 2009, the Cospas-Sarsat Satellite System has not monitored the 121.5/243.0 MHz frequency; however, the signal transmitted by the Emergency was never strong enough to be picked up by satellite, and Breitling has announced that, as these frequencies will still be monitored by aviation, particularly during the localization phase of a rescue attempt, there are no plans to modify the signal's frequency.[citation needed]

Reuters reported in January 2003 two British pilots, Squadron Leader Steve Brooks and Flight Lieutenant Hugh Quentin-Smith, crashed their helicopter in Antarctica and were rescued after activating their Breitling Emergency transmitter watches.[16]

The Emergency is available for customers without a pilot's license, but they must sign an agreement that they will bear the full costs of a rescue intervention should they trigger the distress beacon.[citation needed]

The model was heavily advertised by the Breitling Orbiter 3, with both Brian Jones and Bertrand Piccard wearing the Emergency. Breitling sponsored the Orbiter 3 project, which in 1999 became the first balloon to completely orbit the Earth without landing. A commemorative Orbiter 3 version of the Emergency watch was subsequently produced, with a production run of 1,999.[citation needed]

Emergency II

[edit]

In April 2013, Breitling announced a new version of the Emergency watch.[17] This upgrade transmits on the 121.5 MHz frequency, but adds the 406.04 MHz signal that is monitored by satellites. It has a separate, rechargeable battery for the transmitter.

Breitling for Bentley

[edit]

In 2002, Breitling designed the dashboard clock for the Bentley Continental GT.[18] The following year, Breitling started making chronographs for Bentley Motors. As part of the 10th anniversary of a Breitling–Bentley partnership, the Bentley B04 GMT, B05 Unitime and B06 (based on COSC Certified Breitling Calibre B04, B05 and B06 respectively) were produced.[19] In 2015, Breitling designed the Mulliner Tourbillon dashboard clock for the Bentley Bentayga, which spins 3 times every 15 minutes. The partnership between Breitling and Bentley ended in 2021.[20]

Versions

[edit]
Breitling Aerospace Avantage with titanium case
Breitling Navitimer wristwatch with circular slide rule
Breitling Emergency wristwatch
Breitling Chronomat Blackbird

Sponsorship

[edit]
Aero L-39 Albatros aircraft of the Breitling Jet Team perform at RIAT in Fairford, England.

Breitling aeronautical sponsorships include the first circumnavigation of the globe by balloon (Breitling Orbiter); the fixed-wing jet pack flights of Yves Rossy; aerobatics teams, including the Breitling Jet Team and Breitling Wingwalkers; and the Reno Air Races from 2002 to 2015. Breitling was a sponsor of Team Bentley during its Le Mans 24 Hours campaign, from 2001 to 2003; to commemorate this, it created the Breitling-Bentley 24 Le Mans Watch.[citation needed]

[edit]

In the 1965 James Bond movie Thunderball, Bond is given a Breitling Top Time, which contains a geiger counter, enabling Bond to track down two stolen nuclear warheads. After the movie was filmed, the watch disappeared and later resurfaced in a car boot sale in England in 2012, where it was purchased for £25. It later sold at Christie's auction house for over £100,000.[21][22] In the same film, the SPECTRE pilot who hijacks the Vulcan bomber wears a Breitling Navitimer.

Jerry Seinfeld can be seen wearing either a Breitling Navitimer or Breitling Chronomat in nearly every episode of 1989–1998 TV series Seinfeld, and the later web series Comedians in Cars Getting Coffee.[23] In the British automotive series Top Gear, Richard Hammond uses a Breitling Emergency II watch to be rescued by Jeremy Clarkson and James May.[24]

Red Dead Redemption 2; Pocket watch Reutlinger is based on Breitling.

See also

[edit]

References

[edit]
  1. ^ "Breitling SA: Private Company Information". Bloomberg Businessweek. Archived from the original on October 8, 2012. Retrieved January 4, 2011.
  2. ^ Megaw, Nicolas (April 28, 2017). "CVC to take majority stake in Swiss watchmaker Breitling". Financial Times. London. Retrieved February 2, 2020.
  3. ^ Kowalsky, Marc (December 21, 2018). "Breitling: "Kern und Schneider sind wie Feuer und Eis"" [Breitling: "The core and cutter are like fire and ice"]. Bilanz (in German). Retrieved October 23, 2019.
  4. ^ "Partners Group installiert Alfred Gantner als Präsident von Breitling". Handelszeitung (in German). December 23, 2022. Retrieved December 31, 2022.
  5. ^ Bues, Jonathan (November 2, 2010). "COSC - An External Referee". WorldTempus. Archived from the original on October 16, 2014. Retrieved October 10, 2014.
  6. ^ "Viper Breitling Order". Baseops Forums. July 26, 2014. Retrieved June 13, 2018.
  7. ^ Ivkovic, Boris (January 10, 2013). "Breitling Caliber 01 – An Automatic Chronograph Movement Intended for Industrial Production". Watch Analyzer. Retrieved February 2, 2020.
  8. ^ a b "An Icon of the Skies: A brief history of the Breitling Navitimer". SecondTime. Retrieved July 16, 2020.
  9. ^ "Breitling Navitimer". Breitling. Retrieved June 13, 2018.
  10. ^ a b Brunner, Gisbert (April 17, 2014). "5 Milestone Breitling Watches, from 1915 to Today". WatchTime. Retrieved June 2, 2014.
  11. ^ Adams, Charlotte (October 2, 2013). "Top 3 Best-selling Breitling Watches". Male Standard. Retrieved June 2, 2014.
  12. ^ Jones, Roy. "The Breitling B01". Men's Health. Archived from the original on February 21, 2013. Retrieved June 2, 2014.
  13. ^ Richter, Martina (April 10, 2012). "Pilot's Watch Review: Breitling Chronomat GMT". WatchTime. Retrieved June 2, 2014.
  14. ^ Ganapati, Priya (October 3, 2008). "Fossett Was Not Wearing a Breitling Emergency Watch, Says Watchmaker". Wired. Retrieved March 7, 2013.
  15. ^ Sonnenfeld, Barry (May 1, 2005). "Time Saver". Esquire. Archived from the original on July 13, 2014. Retrieved March 7, 2013.
  16. ^ Morris, Steven (January 28, 2003). "Explorers or boys messing about? Either way, taxpayer gets rescue bill". The Guardian. London. Retrieved March 7, 2013.
  17. ^ Biggs, John (April 29, 2013). "Breitling Releases the Emergency II, a Watch That Can Save You If You're Trapped on the Island". TechCrunch. Retrieved July 1, 2013.
  18. ^ Kahle, Laurie (March 7, 2019). "Breitling Pays Tribute to Bentley's Centennial with Limited Edition Watches". Barron's. Retrieved February 2, 2020.
  19. ^ ""Breitling For Bentley" Celebrates 10 Years With 3 New Watches". Lux Pursuits. August 30, 2013. Retrieved June 13, 2018.
  20. ^ Gibson, David K. (November 10, 2015). "Bentley Bentayga's $160,000 Option". BBC News. Retrieved February 2, 2020.
  21. ^ "James Bond watch with geiger counter sells for $160,000". Reuters. June 26, 2013. Archived from the original on July 1, 2013. Retrieved July 1, 2013.
  22. ^ "Original Thunderball Geiger counter watch found by Bond fans". Bond Lifestyle. May 16, 2013. Retrieved July 1, 2013.
  23. ^ Jerry Seinfeld's Watch Collection 2019/03/25
  24. ^ Bredan, David (April 9, 2015). "Breitling Emergency II Watch Featured In Top Gear's Last Aired Challenge". aBlogtoWatch. Retrieved November 4, 2023.
[edit]
Wikimedia Commons has media related to Breitling.
Retrieved from "https://en.wikipedia.org/enwiki/w/index.php?title=Breitling_SA&oldid=1241275471"