Jump to content

Banglalink: Difference between revisions

From Wikipedia, the free encyclopedia
Content deleted Content added
No edit summary
Digital services: remove unsourced product catalogue
 
(219 intermediate revisions by more than 100 users not shown)
Line 7: Line 7:
| logo = Logo of Banglalink.svg
| logo = Logo of Banglalink.svg
| logo_size = 150px
| logo_size = 150px
| logo_caption = [[Emblem]] of Banglalink
| logo_caption = Logo of Banglalink
| image = Blhq.jpg
| image = Blhq.jpg
| image_caption = Banglalink's headquarters
| image_caption = Banglalink's headquarters in Gulshan 1
| type = Subsidiary
| type = Subsidiary
| founded = {{Start date and age|df=yes|1996|11}}<ref>{{cite web|url=http://www.crislbd.org/Document/AllRatings/OTBL_051108_221.pdf|title=Home Credit Rating Information and Services Ltd – Crislbd|access-date=17 July 2015}}{{Dead link|date=June 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> <!-- if known: in city, [[state]], country -->
| founded = {{Start date and age|df=yes|2005|02}}<ref>{{cite web |url=https://banglalink.net/en/about-us/about-banglalink |title=About Banglalink |website=Banglalink |archive-url=https://web.archive.org/web/20170926005737/https://banglalink.net/en/about-us/about-banglalink |archive-date=2017-09-26}}</ref> <!-- if known: in city, [[state]], country -->
| hq_location = [[Tigers' Den, House#SW(H)04]], [[Bir Uttam Mir Shawkat Sharak]], [[Gulshan-1]]
| hq_location_city = [[Dhaka]]
| hq_location_city = [[Dhaka]]
| hq_location_country = [[Bangladesh]]
| hq_location_country = Bangladesh
| area_served = Bangladesh|<ref>{{Cite web |url=https://www.banglalink.net/en/about-us/management-team/chief-executive-officer |title=Chief Executive Officer |access-date=24 May 2017 |archive-date=7 September 2018 |archive-url=https://web.archive.org/web/20180907221543/https://www.banglalink.net/en/about-us/management-team/chief-executive-officer |url-status=dead}}</ref>
| area_served = Bangladesh (Nationwide coverage)
| industry = [[Telecommunications]]
| key_people = Erik Aas (CEO)<ref>[https://www.banglalink.net/en/about-us/management-team/chief-executive-officer Chief Executive Officer]</ref>
| products = {{Unbulleted list|[[Mobile Telephony]] |[[LTE (telecommunication)|LTE]] [[5G]]}}
| industry = Telecommunication
| revenue =
| products = [[Mobile Telephony]], [[Enhanced Data Rates for GSM Evolution|EDGE]], [[GSM]], [[GPRS]], [[UMTS]], [[HSDPA]], [[HSUPA]], [[High Speed Packet Access|HSPA]], [[HSPA+]], [[Frequency-division duplex|FDD]]-[[LTE (telecommunication)|LTE]]
| homepage = {{URL|www.banglalink.net}}<ref>License Summary of 4G/LTE Cellular Mobile Phone Operators: https://web.archive.org/web/20220924163625/https://btrc.portal.gov.bd/sites/default/files/files/btrc.portal.gov.bd/page/930b96b7_8cce_46c7_b307_00b83f3a4a23/2022-02-24-09-45-ba427a6369a53abbca6a0679934dde01.pdf</ref>
| revenue = {{increase }} US$500 million (2020)
| parent = [[Global Telecom Holding]], [[VEON]]
| homepage = {{URL|www.banglalink.net}}
}}
}}


'''Banglalink Digital Communications Ltd.''' ({{lang-bn|বাংলালিংক}}; previously Orascom Telecom Bangladesh Ltd.) is a telecommunication service provider in Bangladesh. It's the third-largest cellular service provider in [[Bangladesh]]. It is fully owned by Telecom Ventures Ltd. (previously Orascom Telecom Ventures Ltd.) of Malta, which is a 100% owned subsidiary of [[Global Telecom Holding]],<ref>{{cite web|title=Company Overview of banglalink digital communications limited|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=27128604|website=Bloomberg|access-date=4 November 2016}}</ref> which is, in turn, a subsidiary of the Dutch holding company [[VEON]].
'''Banglalink Digital Communications Ltd.''', [[Trade name|d.b.a.]] '''Banglalink''' ({{langx|bn|বাংলালিংক}}; formerly ''Sheba Telecom (Pvt.) Ltd.'') is a Dutch-owned [[Telecommunications engineering|telecommunications]] company headquartered in [[Gulshan Thana|Gulshan-1]], [[Dhaka]]. It is the third-largest [[mobile network operator]] in Bangladesh and a fully-owned company of Telecom Ventures Ltd., a 100% owned subsidiary of Global Telecom Holding Ltd. VEON owns 51.9% shares of Global Telecom Holding following a business combination between VEON Ltd. and Wind Telecom S.p.A. in April 2011.


Banglalink attained 1 million subscribers by December 2005 and 3&nbsp; million subscribers by October 2006. In less than two years, by December 2007, Banglalink overtook Aktel (Now [[Robi (company)|Robi]]) to become the second-largest operator in Bangladesh with more than 7.1&nbsp; million customers.
Banglalink attained 1 million subscribers by December 2005, and 3&nbsp;million subscribers by October 2006. In less than two years, by December 2007, Banglalink overtook Aktel (now [[Robi (company)|Robi]]) to become the second-largest operator in Bangladesh behind [[Grameenphone]] with more than 7.1&nbsp;million customers.


Banglalink had 1.03&nbsp; a million connections until December 2005. The number of Banglalink users increased by 257 percent <ref>[http://www.banglalinkgsm.com/html1/our_shared.php About Banglalink]</ref> and stood at 3.64&nbsp; million at the end of 2006, making it the fastest-growing operator in the world of that year.{{Citation needed|date=June 2021}} In August 2006, Banglalink became the first company to provide free incoming calls from [[BTTB]] for both postpaid and prepaid connections. On 20 August 2008, Banglalink got past the landmark of a 10 million subscriber base.<ref>{{cite news |title=Bangladesh's Banglalink tops 10 mln mobile users |url=https://www.reuters.com/article/rbssTechMediaTelecomNews/idUSDHA6043920080820 |work=Reuters |access-date=17 July 2015}}</ref> As of August 2021, Banglalink has a subscriber base of 36.90 million.
Banglalink had 1.03&nbsp;million connections until December 2005. The number of Banglalink users increased by 257%<ref>[http://www.banglalinkgsm.com/html1/our_shared.php About Banglalink]</ref> and stood at 3.64&nbsp;million at the end of 2006, making it the fastest-growing operator in the world of that year. In August 2006, Banglalink became the first company to provide free incoming calls from [[BTTB]] for both postpaid and prepaid connections. On 20 August 2008, Banglalink got past the landmark of a 10 million subscriber base.<ref>{{cite news |title=Bangladesh's Banglalink tops 10 mln mobile users |url=https://www.reuters.com/article/rbssTechMediaTelecomNews/idUSDHA6043920080820 |work=[[Reuters]] |access-date=17 July 2015}}</ref> As of August 2021, Banglalink has a subscriber base of 36.90 million.


==History==
==History==
Sheba Telecom (Pvt.) Ltd. was granted license in 1989<ref>{{cite book |last=Alam |first=Mahbubul |year=2012 |chapter=Telecommunication |chapter-url=http://en.banglapedia.org/index.php?title=Telecommunication |editor1-last=Islam |editor1-first=Sirajul |editor1-link=Sirajul Islam |editor2-last=Jamal |editor2-first=Ahmed A. |title=Banglapedia: National Encyclopedia of Bangladesh |edition=Second |publisher=[[Asiatic Society of Bangladesh]]}}</ref> to operate in the rural areas of 199 [[upazila]]s. Later it obtained nationwide 15-year [[GSM]] license in November 1996 to extend its business to [[cellular mobile]], [[radio telephone]] services. It launched operation in the last quarter of 1997 as a Bangladesh-[[Malaysia]] joint venture.
Sheba Telecom (Pvt.) Ltd. was granted license in 1989, to operate in the rural areas of 199 [[upazila]]s.<ref>{{cite book |last=Alam |first=Mahbubul |year=2012 |chapter=Telecommunication |chapter-url=http://en.banglapedia.org/index.php?title=Telecommunication |editor1-last=Islam |editor1-first=Sirajul |editor1-link=Sirajul Islam |editor2-last=Jamal |editor2-first=Ahmed A. |title=Banglapedia: National Encyclopedia of Bangladesh |edition=Second |publisher=[[Asiatic Society of Bangladesh]]}}</ref> The company started providing GSM service in 1998.<ref name="The Daily Star">{{cite news |url=https://www.thedailystar.net/news-detail-28574 |title=Orascom Telecom Bangladesh new name of Sheba |work=The Daily Star |date=20 March 2008}}</ref>


In July 2004, it was reported that [[Egypt]] based [[Orascom Telecom]] is set to purchase the Malaysian stakes in Sheba Telecom through a hush-hush deal, as Sheba had failed to tap the business potentials in Bangladesh mainly due to a chronic feud between its Malaysian and Bangladeshi partners. An agreement was reached with Orascom worth US$25&nbsp;million was finalized in secret. The pact has been kept secret for legal reasons, considering financial fallout and because of the feud. The main reason for the undercover dealing was the joint venture agreement between the Bangladeshi and the Malaysian partners, which dictates that if any party sells its Sheba shares, the other party will enjoy the first right to buy that.{{citation needed|date=March 2019}}
In July 2004, an [[Egypt]]-based company, [[Orascom Telecom]], purchased Sheba Telecom and formed Banglalink brand, as sheba telecom failed to tap the business potentials in Bangladesh mainly due to a chronic feud between its Malaysian and Bangladeshi partners.<ref name="The Daily Star"/> The purchasing value was US$60&nbsp;million, of which US$50&nbsp;million for share value and US$10&nbsp;million was for financial debt.<ref>{{cite web |url=https://www.commsupdate.com/articles/2004/09/06/orascom-acquires-sheba-telecom/ |title=Orascom acquires Sheba Telecom}}</ref>


Integrated Services Ltd. (ISL), the Bangladeshi partner, was being 'officially' shown as purchasing the shares held by Technology Resources Industries (TRI) of Malaysia for $15&nbsp;million. ISL then paid another $10&nbsp;million to [[Standard Chartered Bank]] to settle Sheba's liabilities.
Integrated Services Ltd. (ISL), the Bangladeshi partner, was being 'officially' shown as purchasing the shares held by Technology Resources Industries (TRI) of Malaysia for $15&nbsp;million. ISL then paid another $10&nbsp;million to [[Standard Chartered Bank]] to settle Sheba's liabilities.
Line 41: Line 38:
In March 2008, Sheba Telecom (Pvt.) Limited changed its name to Orascom Telecom Bangladesh Limited, matching its parent company name.
In March 2008, Sheba Telecom (Pvt.) Limited changed its name to Orascom Telecom Bangladesh Limited, matching its parent company name.


In July 2013, following the 2011 ownership restructuring in the parent company,<ref>{{cite web |url=https://www.telegeography.com/products/commsupdate/articles/2011/04/18/vimpelcom-confirms-closing-of-large-and-complex-wind-telecom-deal/
In July 2013, following the 2011 ownership restructuring in the parent company,<ref>{{cite web |url=https://www.telegeography.com/products/commsupdate/articles/2011/04/18/vimpelcom-confirms-closing-of-large-and-complex-wind-telecom-deal/ |title=Vimpelcom confirms closing of 'large and complex' Wind Telecom deal |publisher=TeleGeography |access-date=18 October 2015}}</ref> the company name changed for the second time to Banglalink Digital Communications Ltd.

|title=Vimpelcom confirms closing of 'large and complex' Wind Telecom deal|publisher=TeleGeography|access-date=18 October 2015}}</ref> the company name changed for the second time to Banglalink Digital Communications Ltd.
===Achievements===
Banglalink Digital Communications Limited is a fully owned company of Telecom Ventures Ltd. which is a 100% owned subsidiary of Global Telecom Holding. VEON owns 51.9% shares of Global Telecom Holding following a business combination in April 2011, between VEON Ltd. and Wind Telecom S.p.A. VEON is a NASDAQ and Euronext Amsterdam-listed global provider of connectivity, with the ambition to lead the personal internet revolution for the 235 million+ customers it currently serves, and many others in the years to come. It offers services to customers in 13 markets including Russia, Algeria, Armenia, Bangladesh, Georgia, Kazakhstan, Kyrgyzstan, Pakistan, Russia, Ukraine, Usa, Uzbekistan. VEON operates under the Banglalink, Beeline, Djezzy, Jazz, Kyivstar brands.
Today it earns [[Bangladeshi taka|1588 Taka]] crore and having around thousand of employs. Banglalink also won 4 oklla awards for having the fastest network in [[Bangladesh]].


==Numbering scheme==
==Numbering scheme==
Line 49: Line 47:
Banglalink uses the following numbering scheme:
Banglalink uses the following numbering scheme:


+88019N<sub>1</sub>N<sub>2</sub>N<sub>3</sub>N<sub>4</sub>N<sub>5</sub>N<sub>6</sub>N<sub>7</sub>N<sub>8</sub> & +880140N<sub>1</sub>N<sub>2</sub>N<sub>3</sub>N<sub>4</sub>N<sub>5</sub>N<sub>6</sub>N<sub>7</sub>
+88019N<sub>1</sub>N<sub>2</sub>N<sub>3</sub>N<sub>4</sub>N<sub>5</sub>N<sub>6</sub>N<sub>7</sub>N<sub>8</sub> & +88014N<sub>1</sub>N<sub>2</sub>N<sub>3</sub>N<sub>4</sub>N<sub>5</sub>N<sub>6</sub>N<sub>7</sub>N<sub>8</sub>


Where '+880' is the [[International Subscriber Dialling|ISD]] code for Bangladesh and is needed only in case of dialing from outside Bangladesh.
Where '+880' is the [[International Subscriber Dialling|ISD]] code for Bangladesh and is needed only in case of dialing from outside Bangladesh.


'19' & '140' are the access codes for Banglalink as allocated by the Government of Bangladesh. Omitting +880 will require using 0 in place of it instead to represent local call, hence 019 & 0140 are the general access codes. N<sub>1</sub>N<sub>2</sub>N<sub>3</sub>N<sub>4</sub>N<sub>5</sub>N<sub>6</sub>N<sub>7</sub>N<sub>8</sub> is the subscriber number.
'19' & '14' are the access codes for Banglalink as allocated by the Government of Bangladesh. Omitting +880 will require using 0 in place of it instead to represent local call, hence 019 & 014 are the general access codes. N<sub>1</sub>N<sub>2</sub>N<sub>3</sub>N<sub>4</sub>N<sub>5</sub>N<sub>6</sub>N<sub>7</sub>N<sub>8</sub> is the subscriber number.

In 2018, when [[Mobile number portability]] was introduced users can port to any operator without changing its number.<ref>{{cite web | url=https://www.thedailystar.net/bytes/how-to-use-mnp-service-for-mobile-operators-in-bangladesh-1644121 | title=Everything you need to know about Mobile Number Portability | date=8 October 2018 }}</ref><ref>{{cite news |title=Switch to any operator |url=https://www.thedailystar.net/business/news/switch-any-operator-1640593 |work=[[The Daily Star (Bangladesh)]] |date=30 September 2018 |language=en}}</ref>


== Network ==
== Network ==
Banglalink is the third-largest mobile operator of the country. As of October 2021, Banglalink has a total of 10,200 [[Base transceiver station|base transceiver station (BTS)]] across the country.<ref>{{Cite web|date=2021-10-30|title=Banglalink to build 3,000 more towers by 2022|url=https://www.tbsnews.net/bangladesh/telecom/banglalink-build-3000-more-towers-2022-323119|access-date=2021-10-31|website=The Business Standard|language=en}}</ref>
Banglalink is the third-largest mobile operator of the country. As of February, Banglalink has a total number of 14,500 [[Base transceiver station|base transceiver station (BTS)]] across the country.<ref>{{Cite news |date=2023-02-06 |title=Banglalink deployed 4,000 new towers in 2022 |url=https://www.thedailystar.net/tech-startup/news/banglalink-deployed-4000-new-towers-2022-3240546 |access-date=2023-08-12 |work=The Daily Star |language=en}}</ref>


=== National roaming Ccoverage ===
==Products offered==
Under national roaming,
Banglalink user's can use [[teletalk]] network beside banglalink network if Banglalink network is weak or has no signal. This feature is now in trial mode.
Banglalink will use total 20,600 Mobile Network Tower to serve customers under national roaming network of Banglalink & Teletalk.


=== International roaming coverage ===
===Prepaid packages===
Banglalink has international roaming facilities.
{{Update|section|date=January 2016}}
Banglalink currently offers two prepaid plans. All the prepaid plans come in two phases—Standard ([[BTTB|T&T]] incoming and outgoing with nationwide dialling and ISD) and M2M. All connections provide [[EDGE]], [[GPRS]], [[3G]], [[High Speed Packet Access|HSPA]], [[HSPA+]], [[4G]], [[LTE (telecommunication)|LTE]] to subscribers.
*'''Desh''', with the slogan ''Ek Desh Ek Rate!'' (means ''one country one rate!''), is one of the cheapest prepaid plans in the country by the tariff. It also has three FnF numbers (Friends and Family) with cheaper rates for frequent call destinations. Desh was launched in 2006.
*'''Desh rang''' was launched as a brand extension of desh. ''Rang'' is a Bengali word that means ''color''. It is introduced with the [[catchphrase]] ''Rangiye Din Apnar Jeebon'' (means ''colour your life.''). This package is aimed at customers who mainly make calls to their own network and are heavy SMS users. It offers four on-net FnF numbers, but no off-net FnF number.
'''Former packages''':
*'''Regular prepaid''' was the first package Banglalink had to offer. It is currently unavailable in the market.
*'''Ladies, first!''', with the slogan ''Shomporker Network'' (which means ''network of relationships''), was tailored for women. It offered four FnF numbers. It was launched in 2005 and is currently unavailable in the market. It introduced a 1-second pulse in the prepaid market.
*''' Be linked!''' was launched in 2005. It was later taken over by Desh package as all the Be linked! customers were automatically migrated to Desh.


===Postpaid packages===
==Products offered==
Currently, there are three postpaid plans from Banglalink for its tail customers. These packages are known as '''Enterprise Personal''', which is a subset of much larger [[Banglalink#Banglalink Enterprise|Banglalink enterprise]]. All packages come with T&T local, nationwide dialing, ISD, and e-ISD connectivity.
*'''Personal package'''
*'''Personal supplementary'''
*'''Personal call and control'''
'''Former packages''':
*'''Upper class''', a postpaid platform, was launched on 31 July 2005.<ref>{{Cite web |url=http://www.newagebd.com/2005/aug/01/met.html#2 |title=Banglalink unveils new post-paid service |access-date=27 July 2009 |archive-url=https://web.archive.org/web/20080118225818/http://www.newagebd.com/2005/aug/01/met.html#2 |archive-date=18 January 2008 |url-status=dead }}</ref> It was mainly targeting slightly upscale consumers. the upper class was known for offering separate counters at sales and customer care centers and a dedicated hotline. It had numerous packages under two different tariff plans—''tailor made'' and ''made to measure''. In addition to those, it introduced a hybrid product named ''' call and control''' designed to offer the value of postpaid with the control of prepaid. Later Enterprise Personal took control of the upper class.


=== Banglalink Enterprise===
===Banglalink Enterprise===
'''Banglalink Enterprise'''<ref>{{cite web|url=http://www.telegeography.com/cu/article.php?article_id=16023&email=html|title=Banglalink rolls out GPRS and gets personal with businesses|access-date=17 July 2015}}</ref> offers a wide range of products and services to suit the needs of the business community. It was first launched in December 2006. The current packages are:
'''Banglalink Enterprise'''<ref>{{cite web|url=http://www.telegeography.com/cu/article.php?article_id=16023&email=html|title=Banglalink rolls out GPRS and gets personal with businesses|access-date=17 July 2015}}</ref> offers a wide range of products and services to suit the needs of the business community. It was first launched in December 2006. The current packages are:
*'''Enterprise corporate'''; targeted at the [[corporate]] segment
*'''Enterprise corporate'''; targeted at the [[corporate]] segment
Line 85: Line 75:
Before the launch of Banglalink enterprise, Banglalink served the business clientele through a similar platform named '''Banglalink professional'''.
Before the launch of Banglalink enterprise, Banglalink served the business clientele through a similar platform named '''Banglalink professional'''.


== Banglalink customer care==
==Banglalink customer care==
Banglalink delivers customer care using its call centers and customer care networks. Currently, Banglalink provides customer care services to its clients through:
Banglalink delivers customer care using its call centers and customer care networks. Currently, Banglalink provides customer care services to its clients through:
*'''Banglalink sales & care centres'''
*'''Banglalink sales & care centres'''
Line 91: Line 81:
*'''Banglalink service points'''
*'''Banglalink service points'''
*'''Banglalink care lines''' are call centres.
*'''Banglalink care lines''' are call centres.

==Digital services==
*Banglaflix - Video streaming service
*Banglalink App Store - Subscription-based app store
*Banglalink Boighor - eBook service
*BL Vibe - Music streaming service
*Clickplay - Online gaming service
*Toffee - Live TV & video streaming Service


==Criticisms and penalty==
==Criticisms and penalty==
In October 2007, [[Bangladesh Telecommunication Regulatory Commission|BTRC]] fined Banglalink [[Bangladeshi taka|BDT]] 1.25&nbsp;billion for its involvement in illegal [[VoIP]] or call termination business.<ref>{{cite news |title=Banglalink fined Tk 125cr for illegal VoIP business |url=http://www.thedailystar.net/story.php?nid=7628 |newspaper=The Daily Star |access-date=17 July 2015}}</ref> The then BTRC chairman, major general (retd.) Manzurul Alam confirmed Banglalink's involvement in the illegal trade. Banglalink, however, in a statement said the company has agreed to make a one-time fixed payment of Tk. 1.25&nbsp; billion to the government as compensation for its loss in revenues. {{Citation needed|date=June 2021}}
In October 2007, [[Bangladesh Telecommunication Regulatory Commission|BTRC]] fined Banglalink [[Bangladeshi taka|BDT]] 1.25&nbsp;billion for its involvement in illegal [[VoIP]] or call termination business. The then BTRC chairman, major general (retd.) Manzurul Alam, confirmed Banglalink's involvement in the illegal trade. In a statement issued by Banglalink, the company agreed to make a one-time fixed payment of Tk. 1.25&nbsp;billion to the government as compensation for its loss in revenues.<ref>{{cite news |title=Banglalink fined Tk 125cr for illegal VoIP business |newspaper=The Daily Star |url=http://www.thedailystar.net/story.php?nid=7628 |access-date=17 July 2015}}</ref>


==References==
==References==
{{reflist|colwidth=33em}}
{{reflist|colwidth=33em}}
==External links==
*[https://www.banglalink.net/en official website]
{{commons-inline}}
{{VimpelCom Ltd.}}
{{VimpelCom Ltd.}}
{{Mobile network operators of Bangladesh}}
{{Mobile network operators of Bangladesh}}

[[Category:Communications in Bangladesh]]
[[Category:Communications in Bangladesh]]
[[Category:Mobile phone companies of Bangladesh]]
[[Category:Mobile phone companies of Bangladesh]]
[[Category:Telecommunications companies of Bangladesh]]
[[Category:Telecommunications companies of Bangladesh]]
[[Category:VEON]]
[[Category:VEON]]
[[Category:Telecommunications companies established in 1999]]

Latest revision as of 19:57, 21 December 2024

Banglalink Digital Communications Ltd.
Company typeSubsidiary
IndustryTelecommunications
FoundedFebruary 2005; 19 years ago (2005-02)[1]
Headquarters,
Bangladesh
Area served
Bangladesh
Products
Websitewww.banglalink.net[2]

Banglalink Digital Communications Ltd., d.b.a. Banglalink (Bengali: বাংলালিংক; formerly Sheba Telecom (Pvt.) Ltd.) is a Dutch-owned telecommunications company headquartered in Gulshan-1, Dhaka. It is the third-largest mobile network operator in Bangladesh and a fully-owned company of Telecom Ventures Ltd., a 100% owned subsidiary of Global Telecom Holding Ltd. VEON owns 51.9% shares of Global Telecom Holding following a business combination between VEON Ltd. and Wind Telecom S.p.A. in April 2011.

Banglalink attained 1 million subscribers by December 2005, and 3 million subscribers by October 2006. In less than two years, by December 2007, Banglalink overtook Aktel (now Robi) to become the second-largest operator in Bangladesh behind Grameenphone with more than 7.1 million customers.

Banglalink had 1.03 million connections until December 2005. The number of Banglalink users increased by 257%[4] and stood at 3.64 million at the end of 2006, making it the fastest-growing operator in the world of that year. In August 2006, Banglalink became the first company to provide free incoming calls from BTTB for both postpaid and prepaid connections. On 20 August 2008, Banglalink got past the landmark of a 10 million subscriber base.[5] As of August 2021, Banglalink has a subscriber base of 36.90 million.

History

[edit]

Sheba Telecom (Pvt.) Ltd. was granted license in 1989, to operate in the rural areas of 199 upazilas.[6] The company started providing GSM service in 1998.[7]

In July 2004, an Egypt-based company, Orascom Telecom, purchased Sheba Telecom and formed Banglalink brand, as sheba telecom failed to tap the business potentials in Bangladesh mainly due to a chronic feud between its Malaysian and Bangladeshi partners.[7] The purchasing value was US$60 million, of which US$50 million for share value and US$10 million was for financial debt.[8]

Integrated Services Ltd. (ISL), the Bangladeshi partner, was being 'officially' shown as purchasing the shares held by Technology Resources Industries (TRI) of Malaysia for $15 million. ISL then paid another $10 million to Standard Chartered Bank to settle Sheba's liabilities.

In September 2004, Orascom Telecom Holdings purchased 100% of the shares of Sheba Telecom (Pvt.) Limited. It was acquired for US$60 million. Sheba had a base of 59,000 users, of whom 49,000 were regular when it was sold.[9] Afterward it was re-branded and launched its services under the "Banglalink" brand on 10 February 2005.

In March 2008, Sheba Telecom (Pvt.) Limited changed its name to Orascom Telecom Bangladesh Limited, matching its parent company name.

In July 2013, following the 2011 ownership restructuring in the parent company,[10] the company name changed for the second time to Banglalink Digital Communications Ltd.

Achievements

[edit]

Today it earns 1588 Taka crore and having around thousand of employs. Banglalink also won 4 oklla awards for having the fastest network in Bangladesh.

Numbering scheme

[edit]

Banglalink uses the following numbering scheme:

+88019N1N2N3N4N5N6N7N8 & +88014N1N2N3N4N5N6N7N8

Where '+880' is the ISD code for Bangladesh and is needed only in case of dialing from outside Bangladesh.

'19' & '14' are the access codes for Banglalink as allocated by the Government of Bangladesh. Omitting +880 will require using 0 in place of it instead to represent local call, hence 019 & 014 are the general access codes. N1N2N3N4N5N6N7N8 is the subscriber number.

In 2018, when Mobile number portability was introduced users can port to any operator without changing its number.[11][12]

Network

[edit]

Banglalink is the third-largest mobile operator of the country. As of February, Banglalink has a total number of 14,500 base transceiver station (BTS) across the country.[13]

National roaming Ccoverage

[edit]

Under national roaming, Banglalink user's can use teletalk network beside banglalink network if Banglalink network is weak or has no signal. This feature is now in trial mode. Banglalink will use total 20,600 Mobile Network Tower to serve customers under national roaming network of Banglalink & Teletalk.

International roaming coverage

[edit]

Banglalink has international roaming facilities.

Products offered

[edit]
[edit]

Banglalink Enterprise[14] offers a wide range of products and services to suit the needs of the business community. It was first launched in December 2006. The current packages are:

  • Enterprise corporate; targeted at the corporate segment
  • Enterprise SME; targeted at the SME segment
  • Enterprise personal

Before the launch of Banglalink enterprise, Banglalink served the business clientele through a similar platform named Banglalink professional.

[edit]

Banglalink delivers customer care using its call centers and customer care networks. Currently, Banglalink provides customer care services to its clients through:

  • Banglalink sales & care centres
  • Banglalink points
    Banglalink point at Dhanmondi.
    Banglalink Points are aimed at providing connections, handsets, accessories and provide selected customer services like SIM replacement, reconnection, bill payment etc. They are located at key points around the country.[15] Kallol Group, a local distribution company, had partnered with Banglalink to operate at least forty Banglalink points throughout the country.[16] As of March 2008, the deal with Kallol Group has been called off and Banglalink is focusing on managing its own customer care centers.
  • Banglalink service points
  • Banglalink care lines are call centres.

Criticisms and penalty

[edit]

In October 2007, BTRC fined Banglalink BDT 1.25 billion for its involvement in illegal VoIP or call termination business. The then BTRC chairman, major general (retd.) Manzurul Alam, confirmed Banglalink's involvement in the illegal trade. In a statement issued by Banglalink, the company agreed to make a one-time fixed payment of Tk. 1.25 billion to the government as compensation for its loss in revenues.[17]

References

[edit]
  1. ^ "About Banglalink". Banglalink. Archived from the original on 26 September 2017.
  2. ^ License Summary of 4G/LTE Cellular Mobile Phone Operators: https://web.archive.org/web/20220924163625/https://btrc.portal.gov.bd/sites/default/files/files/btrc.portal.gov.bd/page/930b96b7_8cce_46c7_b307_00b83f3a4a23/2022-02-24-09-45-ba427a6369a53abbca6a0679934dde01.pdf
  3. ^ "Chief Executive Officer". Archived from the original on 7 September 2018. Retrieved 24 May 2017.
  4. ^ About Banglalink
  5. ^ "Bangladesh's Banglalink tops 10 mln mobile users". Reuters. Retrieved 17 July 2015.
  6. ^ Alam, Mahbubul (2012). "Telecommunication". In Islam, Sirajul; Jamal, Ahmed A. (eds.). Banglapedia: National Encyclopedia of Bangladesh (Second ed.). Asiatic Society of Bangladesh.
  7. ^ a b "Orascom Telecom Bangladesh new name of Sheba". The Daily Star. 20 March 2008.
  8. ^ "Orascom acquires Sheba Telecom".
  9. ^ "Egyptian Orascom Gets Sheba Telecom Malaysian stake". Archived from the original on 29 September 2007. Retrieved 17 July 2015.
  10. ^ "Vimpelcom confirms closing of 'large and complex' Wind Telecom deal". TeleGeography. Retrieved 18 October 2015.
  11. ^ "Everything you need to know about Mobile Number Portability". 8 October 2018.
  12. ^ "Switch to any operator". The Daily Star (Bangladesh). 30 September 2018.
  13. ^ "Banglalink deployed 4,000 new towers in 2022". The Daily Star. 6 February 2023. Retrieved 12 August 2023.
  14. ^ "Banglalink rolls out GPRS and gets personal with businesses". Retrieved 17 July 2015.
  15. ^ banglalink points
  16. ^ "Kallol Group of Companies". Retrieved 17 July 2015.
  17. ^ "Banglalink fined Tk 125cr for illegal VoIP business". The Daily Star. Retrieved 17 July 2015.
[edit]

Media related to Banglalink at Wikimedia Commons