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{{Short description|Person who creates and posts beauty-related videos to YouTube}}A '''beauty YouTuber''' is an individual who creates content for [[YouTube]], publishing videos in the realm of [[cosmetics]], [[fashion industry|fashion]], [[Hairstyle|hairstyling]], and [[nail art]].<ref>{{Cite news|url=https://fashionista.com/2014/01/beauty-vloggers|title=How the Fastest-Rising Beauty Vloggers Found YouTube Success|last=Mau|first=Dhani|date=2014-01-30|work=Fashionista|access-date=2017-11-28|language=en}}</ref><ref>{{Cite web|url=https://www.statista.com/statistics/294910/total-youtube-beauty-content-views-category/|title=YouTube: beauty content category views 2017|website=Statista|language=en|access-date=2017-11-28}}</ref> In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.<ref>{{Cite web|url=https://www.statista.com/statistics/294655/youtube-monthly-beauty-content-views/|title=YouTube: annual beauty content views 2017|website=Statista|language=en|access-date=2017-11-28}}</ref><ref>{{Cite news|url=http://wwd.com/business-news/marketing-promotion/fixability-social-media-beauty-study-10568458/|title=New Study Concludes Influencers Rule the Social Media Beauty Landscape|last=Brown|first=Rachel|date=2016-09-28|work=WWD|access-date=2017-11-28|language=en-US}}</ref>
{{Short description|Person who creates and posts beauty-related videos to YouTube}}
{{Multiple issues|
{{Cleanup
|reason = Tone of the article is inappropriate for Wikipedia
|date=August 2020}}
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A '''beauty YouTuber''', commonly referred to as a "beauty [[vlogger]]", "beauty guru", or "beauty [[influencer marketing|influencer]]," is a person who creates and posts videos to [[YouTube]] about [[cosmetics]], [[fashion industry|fashion]], hair-styling, [[nail art]], and other beauty-related topics.<ref>{{Cite news|url=https://fashionista.com/2014/01/beauty-vloggers|title=How the Fastest-Rising Beauty Vloggers Found YouTube Success|last=Mau|first=Dhani|date=2014-01-30|work=Fashionista|access-date=2017-11-28|language=en}}</ref><ref>{{Cite web|url=https://www.statista.com/statistics/294910/total-youtube-beauty-content-views-category/|title=YouTube: beauty content category views 2017|website=Statista|language=en|access-date=2017-11-28}}</ref> As of 2016, there were more than 5.3 million beauty videos on YouTube, and 86 percent of the top 200 beauty videos were made by beauty vloggers as opposed to beauty brands.<ref>{{Cite web|url=https://www.statista.com/statistics/294655/youtube-monthly-beauty-content-views/|title=YouTube: annual beauty content views 2017|website=Statista|language=en|access-date=2017-11-28}}</ref><ref>{{Cite news|url=http://wwd.com/business-news/marketing-promotion/fixability-social-media-beauty-study-10568458/|title=New Study Concludes Influencers Rule the Social Media Beauty Landscape|last=Brown|first=Rachel|date=2016-09-28|work=WWD|access-date=2017-11-28|language=en-US}}</ref>


==Background and industry trends==
==Background and industry trends==
As of 2015, YouTube counted more than 45,000 [[YouTube channel]]s specializing in fashion and beauty-related content.<ref>{{cite thesis|type=Master's Thesis|last=Androulaki-Ralli|first=Georgia|date=2015|title=The Leading Role of Influencers in the YouTube Beauty Community|publisher=Linnæus University|url=http://www.diva-portal.org/smash/get/diva2:816476/FULLTEXT01.pdf|access-date=2017-12-19|language=en}}</ref>
In 2015, there were more than 45,000 [[YouTube channel]]s specializing in fashion and beauty-related content.<ref>{{cite thesis|type=Master's Thesis|last=Androulaki-Ralli|first=Georgia|date=2015|title=The Leading Role of Influencers in the YouTube Beauty Community|publisher=Linnæus University|url=http://www.diva-portal.org/smash/get/diva2:816476/FULLTEXT01.pdf|access-date=2017-12-19|language=en}}</ref>


One of the first beauty vloggers was [[Michelle Phan]], who joined YouTube in 2006.<ref>{{cite news |last=Wischhover |first=Cheryl |title=The Rebirth of YouTube Beauty Pioneer Michelle Phan |url=https://www.racked.com/2017/4/10/15185246/michelle-phan-giving-up-youtube-em-cosmetics |work=[[Racked]] |publisher=[[Vox Media]] |date=April 10, 2017}}</ref> Since then, there have been billions of views on beauty-related videos, with an average of 700 million views per month in 2013.<ref name="Making Sense of Beauty Vlogging">{{cite web|title=Making Sense of Beauty Vlogging|url=http://repository.cmu.edu/cgi/viewcontent.cgi?article=1074&context=theses}}</ref> In 2015, 45.3 billion views on these YouTube videos were recorded.<ref>{{cite web|title=Beauty on YouTube|url=https://www.9beautyfashion.com/beauty-industry-studies/|access-date=2016-03-25}}</ref>
The number of popular beauty "mega influencers," a term used to depict an influencer with over 1 million views per month, started to increase, generating billions of views on beauty-related videos with an average of 700 million views per month in 2013.<ref name="Making Sense of Beauty Vlogging">{{cite web|title=Making Sense of Beauty Vlogging|url=http://repository.cmu.edu/cgi/viewcontent.cgi?article=1074&context=theses}}</ref>


The most common hashtags used on YouTube are #makeup and #skincare in beauty influencer content.<ref>{{Cite web |last=Alain |first=Tanya |date=2022-01-27 |title=Top 25 Beauty YouTubers to Follow |url=https://www.upfluence.com/influencer-marketing/top-beauty-youtubers |access-date=2023-12-12 |website=Upfluence |language=en-US}}</ref>
⚫
In the United Kingdom, beauty vlogging is a rapidly-growing industry that attracts 700 million views per month.<ref>{{cite document|title=Lights camera Lipstick: With millions of viewers - and millions of pounds changing hands - online beauty tutorials are one of Britain's fastest-growing businesses. But for the young people involved it is about far more than just make-up. Eva Wiseman meets the vloggers. The Observer, 12.|id={{ProQuest|1546486142}}}}</ref>

⚫
In both the United Kingdom and the United States, beauty vlogging is a rapidly-growing industry.<ref>{{cite news|title=Lights camera Lipstick: With millions of viewers - and millions of pounds changing hands - online beauty tutorials are one of Britain's fastest-growing businesses|date=20 July 2014|author= Eva Wiseman|work=The Observer|id={{ProQuest|1546486142}}}}</ref>


==Impact==
==Impact==
Beauty YouTubers often provide viewers with life advice while disclosing stories about personal experiences, share their positive and negative encounters with certain beauty products through trial-and-error, and demonstrate how to perform particular techniques in order to achieve specific makeup looks. While giving this information, these channels also provide a forum for feedback.<ref>{{cite web|title=The Revolution Will Be Soooo Cute: YouTube "Hauls"and the Voice of Young Female Consumers|url=http://pcasacas.org.seanic11.net/SiPC/33.2/jeffries.pdf|access-date=2016-03-25|archive-url=https://web.archive.org/web/20160406132041/http://pcasacas.org.seanic11.net/SiPC/33.2/jeffries.pdf|archive-date=2016-04-06|url-status=dead}}</ref>
Beauty YouTubers provide viewers with life advice, beauty tips, personal stories, comedy, fashion advice as a way to relate to their audience. With their content, cosmetic companies are provided feedback from both the beauty vlogger and their viewers on their products.<ref>{{cite web|title=The Revolution Will Be Soooo Cute: YouTube "Hauls"and the Voice of Young Female Consumers|url=http://pcasacas.org.seanic11.net/SiPC/33.2/jeffries.pdf|access-date=2016-03-25|archive-url=https://web.archive.org/web/20160406132041/http://pcasacas.org.seanic11.net/SiPC/33.2/jeffries.pdf|archive-date=2016-04-06|url-status=dead}}</ref>

According to the article journal of University of Calgary, one of the most popular categories of video is “Get Ready With Me's (often shortened to the acronym "GRWM"). These videos showcase how beauty YouTubers get ready for certain occasions, what is happening in their day-to-day life and show their daily rituals, whether it be a trip to the mall, special event, or even to just to go to bed.<ref>{{cite web|title=Makeup, YouTube, and Amateur Media in the TwentyFirst Century. Crash Cut|url=https://commfilm.ucalgary.ca/filmsociety/sites/commfilm.ucalgary.ca.filmsociety/files/crashcut_3.pdf#page=7}}</ref> This format combines elements of a tutorial and the vlogger's routine.


One of the most popular categories of video is “Get Ready With Me" (often shortened to the acronym "GRWM"). These videos are tutorials that demonstrate the beauty YouTuber's daily beauty routines as they get ready in the morning, prepare for an event, or get ready for sleep.<ref>{{cite web|title=Makeup, YouTube, and Amateur Media in the TwentyFirst Century. Crash Cut|date=8 September 2014 |url=https://issuu.com/ucfilmsociety/docs/crashcut_3}}</ref>
Besides creating videos, beauty YouTubers typically take part in media events such as BeautyCon<ref>{{cite web|title=How Beautycon is using subscriptions to reach beauty fans year-round|date=27 October 2015 |url=http://digiday.com/brands/beautycon-using-subscriptions-reach-beauty-fans-yearround/}}</ref><ref>{{cite web|title=Beautycon Dallas |url=http://www.austinmonthly.com/AM/Calendar/index.php/name/Beautycon-Dallas/event/19621/}}</ref> and [[VidCon|Vidcon]].<ref>{{cite web|title=What Is VidCon, And Why Am I Here?|website=[[Forbes]] |url=https://www.forbes.com/sites/stevenrosenbaum/2015/07/22/what-is-vidcon-and-why-am-i-here/#73621f91e0ad}}</ref><ref>{{cite news|title=At VidCon, Small-Screen Stars and Big-Time Fame| newspaper=The New York Times | date=22 July 2015 |url=https://www.nytimes.com/2015/07/23/style/at-vidcon-small-screen-stars-and-big-time-fame.html?_r=1 | last1=Bilton | first1=Nick }}</ref>


==Video styles and equipment ==
==Types of Videos ==
Through these vloggers' YouTube channels, various playlists can be found where all beauty-related content is divided into specific subcategories in respect to its distinct features. These subcategories include but are not limited to:<ref>{{Cite web|url=https://www.youtube.com/user/CarliBel55/playlists|title=Carli Bybel|website=YouTube|language=en|access-date=2017-04-25}}</ref><ref>{{Cite web|url=https://www.youtube.com/user/Jaclynhill1/playlists|title=Jaclyn Hill|website=YouTube|language=en|access-date=2017-04-25}}</ref>
Through these vlogger's YouTube channels, various playlists can be found where all beauty-related content is divided into specific subcategories in respect to its distinct features. These subcategories include but are not limited to:<ref>{{Cite web|url=https://www.youtube.com/user/CarliBel55/playlists|title=Carli Bybel|website=YouTube|language=en|access-date=2017-04-25}}</ref><ref>{{Cite web|url=https://www.youtube.com/user/Jaclynhill1/playlists|title=Jaclyn Hill|website=YouTube|language=en|access-date=2017-04-25}}</ref>
* Tutorials, which demonstrate the use of makeup or hair products.
* Tutorials, which demonstrate the use of makeup or hair products.
** Some tutorials, but not all, may be based on a specific theme (e.g. holidays, seasonal, etc.)
** Some tutorials, but not all, may be based on a specific theme (e.g. holidays, seasonal, etc.)
Line 33: Line 24:
* Favorites or [[haul video]]s, which discuss the vlogger's recently purchased or acquired makeup products.
* Favorites or [[haul video]]s, which discuss the vlogger's recently purchased or acquired makeup products.
** Anti-hauls, which discuss the vlogger's dislike for certain makeup products.<ref>{{Cite web |date=2017-04-21 |title=There's A Seriously Problematic Side to All Those YouTube Hauls People Love |url=https://www.allure.com/story/anti-hauls-take-over-youtube |access-date=2022-11-28 |website=Allure |language=en-US}}</ref>
** Anti-hauls, which discuss the vlogger's dislike for certain makeup products.<ref>{{Cite web |date=2017-04-21 |title=There's A Seriously Problematic Side to All Those YouTube Hauls People Love |url=https://www.allure.com/story/anti-hauls-take-over-youtube |access-date=2022-11-28 |website=Allure |language=en-US}}</ref>
* Product reviews for makeup and hair products.
* [[Review|Product reviews]] for makeup and hair products.
* Commentary and gossip, colloquially referred to in the community as "[[Stan Twitter|tea]]" or "drama".
* Commentary and gossip, [[Colloquialism|colloquially]] referred to in the community as "[[Stan Twitter|tea]]" or "drama".
* [[Vlog]]s.
* [[Vlog]]s (video blogs).
* Q&A or "chit-chat" videos about the vlogger's personal life.
* Q&A or "chit-chat" videos about the vlogger's personal life.

A beauty vlogger's video may fit one or more of these categories. The medium does not require much in the way of expensive equipment or technological proficiency compared to traditional media. The most basic videos require only a computer with a webcam, an Internet connection, and basic editing software such as [[iMovie]]. The accessibility of the means to produce a vlog has contributed to the popularity and widespread production of videos in this format.<ref>{{cite web|title=Makeup, YouTube, and Amateur Media in the TwentyFirst Century|url=https://commfilm.ucalgary.ca/filmsociety/sites/commfilm.ucalgary.ca.filmsociety/files/crashcut_3.pdf#page=7|website=Crash Cut}}</ref>


==Notable beauty YouTubers==
==Notable beauty YouTubers==
[[File:Mariand Castrejón Yuya en Guayaquil 2.jpg|thumb|Yuya, the most-subscribed beauty YouTuber]]
Shown below is a table showing the YouTubers with the most subscribers.<ref>{{Cite web|url=https://www.statista.com/statistics/627448/most-popular-youtube-beauty-channels-ranked-by-subscribers/|title=YouTube most subscribed beauty channels 2017|website=Statista|language=en|access-date=2017-11-27}}</ref>
Shown below is a table showing the YouTubers with the most subscribers.<ref>{{Cite web|url=https://www.statista.com/statistics/627448/most-popular-youtube-beauty-channels-ranked-by-subscribers/|title=YouTube most subscribed beauty channels 2017|website=Statista|language=en|access-date=2017-11-27}}</ref>
{| class="wikitable sortable"
{| class="wikitable sortable"
Line 50: Line 40:
|-
|-
| style="text-align:center" |1.
| style="text-align:center" |1.
⚫
| [[Yuya (YouTuber)|Yuya]]
| The Beauty TIps
⚫
| [[Mexico]]
| India
⚫
| [[Spanish language|Spanish]]
| Hindi & English
| style="text-align:center" |
| style="text-align:center" |24.8
|-
|2.
⚫
|[[Yuya (YouTuber)|Yuya]]
⚫
|[[Mexico]]
⚫
|[[Spanish language|Spanish]]
|24.9
|-
|-
| style="text-align:center" |3.
| style="text-align:center" |2.
| [[James Charles (Internet personality)|James Charles]]
| [[James Charles (Internet personality)|James Charles]]
| [[United States]]
| [[United States]]
Line 67: Line 51:
| style="text-align:center" |23.9
| style="text-align:center" |23.9
|-
|-
| style="text-align:center;" |4.
| style="text-align:center;" |3.
| [[Jeffree Star|jeffreestar]]
| [[Jeffree Star|jeffreestar]]
| [[United States]]
| [[United States]]
| style="text-align:center" |16
| style="text-align:center" |15.8
|-
|-
| style="text-align:center" |5.
| style="text-align:center" |4.
| [[NikkieTutorials]]
| [[NikkieTutorials]]
| [[Netherlands]]/[[United States]]
| [[Netherlands]]/[[United States]]
| style="text-align:center" |13.9
| style="text-align:center" |14.3
|-
|-
| style="text-align:center" |6.
| style="text-align:center" |5.
| SaraBeautyCorner
| SaraBeautyCorner
| [[Norway]]<ref>{{Cite web|url=http://streamdaily.tv/2014/04/16/under-the-influence-of-a-norwegian-vlogger-with-flare/|title=Under the Influence of…a Norwegian vlogger with flare|date=2014-04-16|website=StreamDaily|access-date=2017-11-27}}</ref>
| [[Norway]]<ref>{{Cite web|url=http://streamdaily.tv/2014/04/16/under-the-influence-of-a-norwegian-vlogger-with-flare/|title=Under the Influence of…a Norwegian vlogger with flare|date=2014-04-16|website=StreamDaily|access-date=2017-11-27}}</ref><ref>{{cite news |last1=Stephen |first1=Jonathan |title=YouTube Video Promotion |url=https://socialmediaexplorer.com/content-sections/news-and-noise/study-show-that-buy-youtube-views-services-will-increase-your-user-engagements/ |access-date=9 August 2023 |publisher=Social Media explorer}}</ref>
| style="text-align:center" |10.4
| style="text-align:center" |10.6
|-
|-
| style="text-align:center" |7.
| style="text-align:center" |6.
| Mari Maria
| Mari Maria
| [[Brazil]]
| [[Brazil]]
| [[Portuguese language|Portuguese]]
| [[Portuguese language|Portuguese]]
| style="text-align:center" |9.93
| style="text-align:center" |10.5
|-
|-
| style="text-align:center" |8.
| style="text-align:center" |7.
| [[Bethany Mota]]
| [[Bethany Mota]]
| [[United States]]
| [[United States]]
| [[English language|English]]
| [[English language|English]]
| style="text-align:center" |9.61
| style="text-align:center" |9.5
|-
|-
| style="text-align:center" |9.
|style="text-align:center" |8.
| Pautips
| Pautips
| [[Colombia]]
| [[Colombia]]
| [[Spanish language|Spanish]]
| [[Spanish language|Spanish]]
| style="text-align:center" |9.04
| style="text-align:center" |9.05
|-
|-
| style="text-align:center" |10.
| style="text-align:center" |9.
| [[Bretman Rock]]
| [[Bretman Rock]]
| rowspan="1" | [[Philippines]]/[[United States]]
| rowspan = "1" | [[Philippines]]/[[United States]]
| rowspan="1" | [[English language|English]]/[[Ilocano language|Ilocano]]
| rowspan="1" | [[English language|English]]/[[Ilocano language|Ilocano]]
| style="text-align:center" |8.87
| style="text-align:center" |8.86
|-
|-
| style="text-align:center" |11.
| style="text-align:center" |10.
| [[Michelle Phan]]
| [[Michelle Phan]]
| rowspan="1" | [[United States]]
| rowspan = "1" | [[United States]]
| [[English language|English]]
| [[English language|English]]
| style="text-align:center" |8.80
| style="text-align:center" |8.69
|}
|}


The [[Shorty Awards]] have honored several beauty YouTubers in the "YouTube Guru" category. Recipients of this award include American YouTuber Michelle Phan in 2015;<ref>{{Cite news|url=http://www.ibtimes.com/shorty-awards-2015-winners-full-list-celebrities-bloggers-social-media-mavens-who-1890298|title=Shorty Awards 2015 Winners: Full List Of Celebrities, Bloggers And Social Media Mavens Who Walked Away With An Award|last=Schaefer|first=Megan|date=2015-04-21|work=International Business Times|access-date=2017-11-27}}</ref> British YouTuber Louise Pentland, popularly known as [[Louise Pentland|Sprinkle of Glitter]], in 2016;<ref>{{Cite news|url=https://www.hollywoodreporter.com/lists/shorty-awards-2016-winners-full-882622/item/team-internet-youtube-musician-shorty-871946|title=Shorty Awards: The Complete Winners List|last=Lee|first=Ashley|date=2016-04-11|work=The Hollywood Reporter|access-date=2017-11-27|language=en}}</ref> [[Nikkie de Jager|NikkieTutorials]] in 2017 and [[James Charles]] in 2018.<ref name=":0">{{Cite web|url=http://shortyawards.com/9th/nikkietutorials|title=Nikkie Tutorials|website=The Shorty Awards|access-date=2017-11-27}}</ref>
The [[Shorty Awards]] have been honored to several beauty YouTubers in the "YouTube Guru" category. Recipients of this award include American YouTuber Michelle Phan in 2015;<ref>{{Cite news|url=http://www.ibtimes.com/shorty-awards-2015-winners-full-list-celebrities-bloggers-social-media-mavens-who-1890298|title=Shorty Awards 2015 Winners: Full List Of Celebrities, Bloggers And Social Media Mavens Who Walked Away With An Award|last=Schaefer|first=Megan|date=2015-04-21|work=International Business Times|access-date=2017-11-27}}</ref> British YouTuber Louise Pentland, popularly known as [[Louise Pentland|Sprinkle of Glitter]], in 2016;<ref>{{Cite news|url=https://www.hollywoodreporter.com/lists/shorty-awards-2016-winners-full-882622/item/team-internet-youtube-musician-shorty-871946|title=Shorty Awards: The Complete Winners List|last=Lee|first=Ashley|date=2016-04-11|work=The Hollywood Reporter|access-date=2017-11-27|language=en}}</ref> [[Nikkie de Jager|NikkieTutorials]] in 2017 and [[James Charles]] in 2018.<ref name=":0">{{Cite web|url=http://shortyawards.com/9th/nikkietutorials|title=Nikkie Tutorials|website=The Shorty Awards|access-date=2017-11-27}}</ref>


==See also==
==See also==
*[[Beauty beggar]]<ref>{{cite web |title=美容丏幫風波 － 廣告、網絡紅人與YouTube的轉變 |trans-title=Beauty beggars controversy: the transformation of advertisement, web celebrities and YouTube |url=http://www.vjmedia.com.hk/articles/2014/08/08/81117 |website={{ill|VJ Media|zh|輔仁媒體}} |date=8 August 2014 |access-date=23 October 2023 |archive-url=https://web.archive.org/web/20140903001608/http://www.vjmedia.com.hk/articles/2014/08/08/81117 |archive-date=3 September 2014 |url-status=dead}}</ref> (internet slang)
⚫
*[[List of YouTubers]]
⚫
*[[YouTuber]]
⚫
*[[Instagram model]]s
*[[Fashion influencer]]
*[[Fashion influencer]]
⚫
*[[Instagram model]]s
⚫
*[[List of YouTubers]]
*[[Outfit of the day]]
*[[Outfit of the day]]
⚫
*[[YouTuber]]


==References==
==References==

Latest revision as of 14:22, 13 October 2024

A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art.[1][2] In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.[3][4]

[edit]

In 2015, there were more than 45,000 YouTube channels specializing in fashion and beauty-related content.[5]

The number of popular beauty "mega influencers," a term used to depict an influencer with over 1 million views per month, started to increase, generating billions of views on beauty-related videos with an average of 700 million views per month in 2013.[6]

The most common hashtags used on YouTube are #makeup and #skincare in beauty influencer content.[7]

In both the United Kingdom and the United States, beauty vlogging is a rapidly-growing industry.[8]

Impact

[edit]

Beauty YouTubers provide viewers with life advice, beauty tips, personal stories, comedy, fashion advice as a way to relate to their audience. With their content, cosmetic companies are provided feedback from both the beauty vlogger and their viewers on their products.[9]

One of the most popular categories of video is “Get Ready With Me" (often shortened to the acronym "GRWM"). These videos are tutorials that demonstrate the beauty YouTuber's daily beauty routines as they get ready in the morning, prepare for an event, or get ready for sleep.[10]

Types of Videos

[edit]

Through these vlogger's YouTube channels, various playlists can be found where all beauty-related content is divided into specific subcategories in respect to its distinct features. These subcategories include but are not limited to:[11][12]

  • Tutorials, which demonstrate the use of makeup or hair products.
    • Some tutorials, but not all, may be based on a specific theme (e.g. holidays, seasonal, etc.)
  • Makeup routines for a specific look.
  • "Get Ready With Me" videos.
  • Fashion routine videos for a specific outfit, or "lookbooks".
  • Favorites or haul videos, which discuss the vlogger's recently purchased or acquired makeup products.
    • Anti-hauls, which discuss the vlogger's dislike for certain makeup products.[13]
  • Product reviews for makeup and hair products.
  • Commentary and gossip, colloquially referred to in the community as "tea" or "drama".
  • Vlogs (video blogs).
  • Q&A or "chit-chat" videos about the vlogger's personal life.

Notable beauty YouTubers

[edit]
Yuya, the most-subscribed beauty YouTuber

Shown below is a table showing the YouTubers with the most subscribers.[14]

Rank Channel name Country Language Subscribers (millions)
1. Yuya Mexico Spanish 24.8
2. James Charles United States English 23.9
3. jeffreestar United States 15.8
4. NikkieTutorials Netherlands/United States 14.3
5. SaraBeautyCorner Norway[15][16] 10.6
6. Mari Maria Brazil Portuguese 10.5
7. Bethany Mota United States English 9.5
8. Pautips Colombia Spanish 9.05
9. Bretman Rock Philippines/United States English/Ilocano 8.86
10. Michelle Phan United States English 8.69

The Shorty Awards have been honored to several beauty YouTubers in the "YouTube Guru" category. Recipients of this award include American YouTuber Michelle Phan in 2015;[17] British YouTuber Louise Pentland, popularly known as Sprinkle of Glitter, in 2016;[18] NikkieTutorials in 2017 and James Charles in 2018.[19]

See also

[edit]

References

[edit]
  1. ^ Mau, Dhani (2014-01-30). "How the Fastest-Rising Beauty Vloggers Found YouTube Success". Fashionista. Retrieved 2017-11-28.
  2. ^ "YouTube: beauty content category views 2017". Statista. Retrieved 2017-11-28.
  3. ^ "YouTube: annual beauty content views 2017". Statista. Retrieved 2017-11-28.
  4. ^ Brown, Rachel (2016-09-28). "New Study Concludes Influencers Rule the Social Media Beauty Landscape". WWD. Retrieved 2017-11-28.
  5. ^ Androulaki-Ralli, Georgia (2015). The Leading Role of Influencers in the YouTube Beauty Community (PDF) (Master's Thesis). Linnæus University. Retrieved 2017-12-19.
  6. ^ "Making Sense of Beauty Vlogging".
  7. ^ Alain, Tanya (2022-01-27). "Top 25 Beauty YouTubers to Follow". Upfluence. Retrieved 2023-12-12.
  8. ^ Eva Wiseman (20 July 2014). "Lights camera Lipstick: With millions of viewers - and millions of pounds changing hands - online beauty tutorials are one of Britain's fastest-growing businesses". The Observer. ProQuest 1546486142.
  9. ^ "The Revolution Will Be Soooo Cute: YouTube "Hauls"and the Voice of Young Female Consumers" (PDF). Archived from the original (PDF) on 2016-04-06. Retrieved 2016-03-25.
  10. ^ "Makeup, YouTube, and Amateur Media in the TwentyFirst Century. Crash Cut". 8 September 2014.
  11. ^ "Carli Bybel". YouTube. Retrieved 2017-04-25.
  12. ^ "Jaclyn Hill". YouTube. Retrieved 2017-04-25.
  13. ^ "There's A Seriously Problematic Side to All Those YouTube Hauls People Love". Allure. 2017-04-21. Retrieved 2022-11-28.
  14. ^ "YouTube most subscribed beauty channels 2017". Statista. Retrieved 2017-11-27.
  15. ^ "Under the Influence of…a Norwegian vlogger with flare". StreamDaily. 2014-04-16. Retrieved 2017-11-27.
  16. ^ Stephen, Jonathan. "YouTube Video Promotion". Social Media explorer. Retrieved 9 August 2023.
  17. ^ Schaefer, Megan (2015-04-21). "Shorty Awards 2015 Winners: Full List Of Celebrities, Bloggers And Social Media Mavens Who Walked Away With An Award". International Business Times. Retrieved 2017-11-27.
  18. ^ Lee, Ashley (2016-04-11). "Shorty Awards: The Complete Winners List". The Hollywood Reporter. Retrieved 2017-11-27.
  19. ^ "Nikkie Tutorials". The Shorty Awards. Retrieved 2017-11-27.
  20. ^ "美容丏幫風波 － 廣告、網絡紅人與YouTube的轉變" [Beauty beggars controversy: the transformation of advertisement, web celebrities and YouTube]. VJ Media [zh]. 8 August 2014. Archived from the original on 3 September 2014. Retrieved 23 October 2023.
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