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{{Short description|Italian graphic designer, cartoonist, animator and painter (1917–1992)}} |
{{Short description|Italian graphic designer, cartoonist, animator and painter (1917–1992)}} |
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[[file:Armando Testa 1971.png|thumb|Armando Testa 1971 |
[[file:Armando Testa 1971.png|thumb|Armando Testa 1971]] |
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'''Armando Testa''' (23 March 1917 – 20 March 1992) was an Italian graphic designer, cartoonist, animator and painter. |
'''Armando Testa''' (23 March 1917 – 20 March 1992) was an Italian graphic designer, cartoonist, animator and painter. |
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Born in [[Turin]], Testa worked as a typesetter until 20 years old.<ref name=bio>"Armando Testa" in ''[[Communication Arts (magazine)|Communication Arts]]'', Volume 17, Issue 6. pp. 30-41.</ref> He was initiated to artistic career by abstract painter Ezio D'Errico, who was one of his professors at the Vigliardi-Paravia Printing School he attended.<ref name=Adland>{{cite book|last1=Mark Tungate|title=Adland: A Global History of Advertising|year=2007|publisher=Kogan Page Publishers, 2007|isbn=978-0749448370|pages=[https://archive.org/details/adlandglobalhist00tung/page/139 139–143]|url-access=registration|url=https://archive.org/details/adlandglobalhist00tung/page/139}}</ref> After winning a poster design contest in 1937, he started working in the advertising industry, and in 1946 abandoned his work as a printer and opened a graphic studio in his hometown.<ref name="bio"/><ref name="Adland"/><ref name=Routledge>{{cite book|last1=John McDonough, Karen Egolf|title=The Advertising Age: Encyclopedia of Advertising|date=18 June 2015|publisher=Routledge, 2015|isbn=978-1135949136|url=https://books.google.com/books?id=QpLtCQAAQBAJ&q=Armando+Testa+1946&pg=PT2941}}</ref> In 1956, he founded Studio Armando Testa along with his wife, Lidia, and associate Franco de Barberis, and their studio soon became one of Italy's largest agencies, partnering with [[Benton & Bowles]] in the United States and establishing several branches throughout Europe.<ref name="bio"/><ref name=Routledge/> A key role in Testa's success had television commercials, particularly the ones created for ''[[Carosello]]''.<ref name=Routledge/> In 1959 he created the official logo for [[1960 Summer Olympics]].<ref name=Routledge/> Studio Armando Testa's customers include [[Nestlé]], [[Lavazza]] and [[Barilla Group|Barilla]].<ref name=Routledge/> |
Born in [[Turin]], Testa worked as a typesetter until 20 years old.<ref name=bio>"Armando Testa" in ''[[Communication Arts (magazine)|Communication Arts]]'', Volume 17, Issue 6. pp. 30-41.</ref> He was initiated to artistic career by abstract painter Ezio D'Errico, who was one of his professors at the Vigliardi-Paravia Printing School he attended.<ref name=Adland>{{cite book|last1=Mark Tungate|title=Adland: A Global History of Advertising|year=2007|publisher=Kogan Page Publishers, 2007|isbn=978-0749448370|pages=[https://archive.org/details/adlandglobalhist00tung/page/139 139–143]|url-access=registration|url=https://archive.org/details/adlandglobalhist00tung/page/139}}</ref> After winning a poster design contest in 1937, he started working in the advertising industry, and in 1946 abandoned his work as a printer and opened a graphic studio in his hometown.<ref name="bio"/><ref name="Adland"/><ref name=Routledge>{{cite book|last1=John McDonough, Karen Egolf|title=The Advertising Age: Encyclopedia of Advertising|date=18 June 2015|publisher=Routledge, 2015|isbn=978-1135949136|url=https://books.google.com/books?id=QpLtCQAAQBAJ&q=Armando+Testa+1946&pg=PT2941}}</ref> In 1956, he founded Studio Armando Testa along with his wife, Lidia, and associate Franco de Barberis, and their studio soon became one of Italy's largest agencies, partnering with [[Benton & Bowles]] in the United States and establishing several branches throughout Europe.<ref name="bio"/><ref name=Routledge/> A key role in Testa's success had television commercials, particularly the ones created for ''[[Carosello]]''.<ref name=Routledge/> In 1959 he created the official logo for [[1960 Summer Olympics]].<ref name=Routledge/> Studio Armando Testa's customers include [[Nestlé]], [[Lavazza]] and [[Barilla Group|Barilla]].<ref name=Routledge/> |
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Between 1965 and 1971, he was professor of Design and Typographic Composition at the [[Polytechnic University of Turin]].<ref name="GALLERIACONTINUA">{{Cite web |last=GALLERIACONTINUA |title=Armando Testa {{!}} Biography |url=http://www.galleriacontinua.com/artists/armando-testa-265/biography |access-date=2022-04-27 |website=Galleria Continua |language=en}}</ref> |
Between 1965 and 1971, he was a professor of Design and Typographic Composition at the [[Polytechnic University of Turin]].<ref name="GALLERIACONTINUA">{{Cite web |last=GALLERIACONTINUA |title=Armando Testa {{!}} Biography |url=http://www.galleriacontinua.com/artists/armando-testa-265/biography |access-date=2022-04-27 |website=Galleria Continua |language=en}}</ref> |
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He was granted the Gold Medal of the Ministry of Education for his contribution to Visual Art in 1968.<ref name="GALLERIACONTINUA"/> |
He was granted the Gold Medal of the Ministry of Education for his contribution to Visual Art in 1968.<ref name="GALLERIACONTINUA"/> |
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Starting from the mid-1980s, Testa focused on painting and |
Starting from the mid-1980s, Testa focused on painting and poster design for cultural and social campaigns.<ref name=Routledge/> In 1985 he was appointed honor laureate in [[Fort Collins]], [[Colorado]].<ref name=Routledge/> |
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At the [[66th Venice International Film Festival|66th edition]] of the [[Venice Film Festival]], in September 2009, it was presented out of competition a biographical documentary film, ''Armando Testa - povero ma moderno'' directed by [[Pappi Corsicato]].<ref name=corrie>{{cite news|last1=Giovanna Grassi|title=Armando Testa, una vita da applausi|url=http://archiviostorico.corriere.it/2009/settembre/06/Armando_Testa_una_vita_applausi_co_9_090906085.shtml|access-date=6 September 2015|work=[[Corriere della Sera]]|date=6 September 2009|page=35}}</ref> |
At the [[66th Venice International Film Festival|66th edition]] of the [[Venice Film Festival]], in September 2009, it was presented out of competition a biographical documentary film, ''Armando Testa - povero ma moderno'' directed by [[Pappi Corsicato]].<ref name=corrie>{{cite news|last1=Giovanna Grassi|title=Armando Testa, una vita da applausi|url=http://archiviostorico.corriere.it/2009/settembre/06/Armando_Testa_una_vita_applausi_co_9_090906085.shtml|access-date=6 September 2015|work=[[Corriere della Sera]]|date=6 September 2009|page=35}}</ref> |
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In 1978, the Studio Testa transformed to the Armando Testa Spa. They expanded their operations to Milan and Rome, as well.<ref>{{Cite web |title=AT / At Armando's School - Interview |url=https://www.armandotesta.it/en/school-of-armando |access-date=2022-04-27 |website=www.armandotesta.it}}</ref> |
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== See also== |
== See also== |
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* |
* {{section link|History of advertising|Italy}} |
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== References == |
== References == |
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Latest revision as of 21:42, 15 August 2024
Armando Testa (23 March 1917 – 20 March 1992) was an Italian graphic designer, cartoonist, animator and painter.
Born in Turin, Testa worked as a typesetter until 20 years old.[1] He was initiated to artistic career by abstract painter Ezio D'Errico, who was one of his professors at the Vigliardi-Paravia Printing School he attended.[2] After winning a poster design contest in 1937, he started working in the advertising industry, and in 1946 abandoned his work as a printer and opened a graphic studio in his hometown.[1][2][3] In 1956, he founded Studio Armando Testa along with his wife, Lidia, and associate Franco de Barberis, and their studio soon became one of Italy's largest agencies, partnering with Benton & Bowles in the United States and establishing several branches throughout Europe.[1][3] A key role in Testa's success had television commercials, particularly the ones created for Carosello.[3] In 1959 he created the official logo for 1960 Summer Olympics.[3] Studio Armando Testa's customers include Nestlé, Lavazza and Barilla.[3]
Between 1965 and 1971, he was a professor of Design and Typographic Composition at the Polytechnic University of Turin.[4]
He was granted the Gold Medal of the Ministry of Education for his contribution to Visual Art in 1968.[4]
Starting from the mid-1980s, Testa focused on painting and poster design for cultural and social campaigns.[3] In 1985 he was appointed honor laureate in Fort Collins, Colorado.[3]
At the 66th edition of the Venice Film Festival, in September 2009, it was presented out of competition a biographical documentary film, Armando Testa - povero ma moderno directed by Pappi Corsicato.[5]
See also
[edit]References
[edit]- ^ a b c "Armando Testa" in Communication Arts, Volume 17, Issue 6. pp. 30-41.
- ^ a b Mark Tungate (2007). Adland: A Global History of Advertising. Kogan Page Publishers, 2007. pp. 139–143. ISBN 978-0749448370.
- ^ a b c d e f g John McDonough, Karen Egolf (18 June 2015). The Advertising Age: Encyclopedia of Advertising. Routledge, 2015. ISBN 978-1135949136.
- ^ a b GALLERIACONTINUA. "Armando Testa | Biography". Galleria Continua. Retrieved 27 April 2022.
- ^ Giovanna Grassi (6 September 2009). "Armando Testa, una vita da applausi". Corriere della Sera. p. 35. Retrieved 6 September 2015.
