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{{Short description|Japanese confectionery company}}
{{Short description|Japanese confectionery company}}
{{distinguish|Moringa (genus)|Morina}}
{{Use mdy dates|date=January 2019}}
{{Use mdy dates|date=January 2019}}
{{Infobox company
{{Infobox company
|name = Morinaga & Co., Ltd.
| name = Morinaga & Co., Ltd.
|native_name = 森永製菓株式会社
| native_name = 森永製菓株式会社
|native_name_lang = ja
| native_name_lang = ja
|logo =
| logo =
|logo_size = 200px
| logo_size = 200px
| image = Morinaga headquarters.jpg
|type = [[Public Company|Public]] ([[Kabushiki gaisha|K.K]])
| type = [[Public Company|Public]] ([[Kabushiki gaisha|K.K]])
|traded_as = {{TYO|2201}}
| traded_as = {{TYO|2201}}
|ISIN = {{ISIN|sl=n|pl=y|JP3926400007}}
| ISIN = {{ISIN|sl=n|pl=y|JP3926400007}}
|foundation = {{Start date and age|1899|08|15}} as Morinaga’s Western Confectionary Shop
| foundation = {{Start date and age|1899|08|15}} as Morinaga’s Western Confectionary Shop
|founder = [[Taichiro Morinaga]]
|hq_location_city = [[Shiba, Minato, Tokyo]], 108-8403
| founder = [[Taichiro Morinaga]]
| hq_location_city = [[Shiba, Minato, Tokyo]], 108-8403
|hq_location_country = Japan
| hq_location_country = Japan
|key_people = Toru Arai<small><br>([[President (corporate title)|President]])</small>
| key_people = Eijiro Ota<ref>{{Cite web |url=https://www.morinaga.co.jp/company/english/about/message.html |title=Message from the President |accessdate=2024-01-08}}</ref> <small><br>([[President (corporate title)|President]])</small>
|industry = [[Food industry|Food]]
| industry = [[Food industry|Food]]
|products = {{unbulleted list |[[Confectionery]]|[[Beverages]]|[[Chocolate|Cocoa]]|[[Chilled food|Chilled desserts]]|[[Health food]]}}
| products = {{unbulleted list |[[Confectionery]]|[[Beverages]]|[[Chocolate|Cocoa]]|[[Chilled food|Chilled desserts]]|[[Health food]]}}
|divisions = Morinaga & Company North America
| subsid = [[Morinaga Milk Industry]] (10.34%)
⚫
| revenue = {{increase}} [[Japanese yen|JPY]] 205 billion ([[Fiscal year|FY]] 2017)
|subsid = [[Morinaga Milk Industry]] (10.34%)
⚫
|revenue = {{increase}} [[Japanese yen|JPY]] 205 billion ([[Fiscal year|FY]] 2017)
([[US dollar|US$]] 1.9 billion) (FY 2017)
([[US dollar|US$]] 1.9 billion) (FY 2017)
|net_income = {{decrease}} JPY 10.2 billion (FY 2017)
| net_income = {{decrease}} JPY 10.2 billion (FY 2017)
(US$ 97 million) (FY 2017)
(US$ 97 million) (FY 2017)
|num_employees = 3,170 (consolidated, as of March 31, 2018)
| num_employees = 3,170 (consolidated, as of March 31, 2018)
|area_served = Worldwide
| area_served = Worldwide
|homepage = {{Official website|https://www.morinaga.co.jp/company/english/}}
| homepage = {{Official website|https://www.morinaga.co.jp/company/english/}}
|footnotes = <ref>{{cite web |url=https://www.morinaga.co.jp/company/english/about/outline.html |title=Corporate Profile |publisher=Morinaga & Company |accessdate=January 9, 2019}}</ref><ref>{{cite web |url=https://asia.nikkei.com/Companies/Morinaga-Co.-Ltd |title=Company Profile |work=[[Nikkei Asian Review]] |publisher=[[Nikkei Inc.]] |accessdate=January 17, 2019}}</ref><ref name="FT">{{cite web |url=https://markets.ft.com/data/equities/tearsheet/profile?s=2201:TYO |title=About the company |publisher=[[Financial Times]] |accessdate=January 17, 2019}}</ref>}}
| footnotes = <ref>{{cite web |url=https://www.morinaga.co.jp/company/english/about/outline.html |title=Corporate Profile |publisher=Morinaga & Company |accessdate=January 9, 2019}}</ref><ref>{{cite web |url=https://asia.nikkei.com/Companies/Morinaga-Co.-Ltd |title=Company Profile |work=[[Nikkei Asian Review]] |publisher=[[Nikkei Inc.]] |accessdate=January 17, 2019 |archive-date=October 5, 2022 |archive-url=https://web.archive.org/web/20221005192059/https://asia.nikkei.com/Companies/Morinaga-Co.-Ltd |url-status=dead }}</ref><ref name="FT">{{cite web |url=https://markets.ft.com/data/equities/tearsheet/profile?s=2201:TYO |title=About the company |publisher=[[Financial Times]] |accessdate=January 17, 2019}}</ref>
}}


{{nihongo|'''Morinaga & Company, Ltd.'''|森永製菓株式会社|Morinaga Seika Kabushiki-gaisha}} is a global [[confectionery]] company in [[Tokyo]], Japan, in operation since 1899.<ref name="Picken2016">{{cite book |first=Stuart D.B. |last=Picken |title=Historical Dictionary of Japanese Business |date=December 19, 2016 |publisher=[[Rowman & Littlefield]] |isbn=978-1-4422-5589-0 |page=282}}</ref> Their products include [[candy]] and other confectioneries.<ref name="FT"/> Morinaga has had [[Ayumi Hamasaki]] and [[Mao Asada]] appear in their commercials, and in the past has used stars such as the [[The Carpenters|Carpenters]] to advertise their products.
{{nihongo|'''Morinaga & Company, Ltd.'''|森永製菓株式会社|Morinaga Seika Kabushiki-gaisha}} is a global [[confectionery]] company in [[Tokyo]], Japan, in operation since 1899.<ref name="Picken2016">{{cite book |first=Stuart D.B. |last=Picken |title=Historical Dictionary of Japanese Business |date=December 19, 2016 |publisher=[[Rowman & Littlefield]] |isbn=978-1-4422-5589-0 |page=282}}</ref> Their products include [[candy]] and other confectioneries.<ref name="FT"/>


Morinaga is loosely affiliated with [[Morinaga Milk Industry|Morinaga Milk Industry Co., Ltd.]], a public company in which Morinaga & Company holds 10.34% of the stock.
⚫
In 1960, the company advertised that women should give [[chocolate]]s to men on [[Valentine's Day]]. This action strongly influenced the present culture of [[Valentine's Day]] in Japan. Moreover, in 2009, the company made [[Chocolate|chocolates]] for men to give women, which are called ''Gyaku-choco''. (''Gyaku'' means ''reverse'' in Japanese.)


==Affiliate company==
== Brands ==
Major Morinaga brands include:<ref>{{Cite web |title=Group Network {{!}} About Us {{!}} Morinaga＆Co., Ltd. |url=https://www.morinaga.co.jp/company/english/about/group.html |access-date=2024-02-29 |website=www.morinaga.co.jp |language=en}}</ref><ref>{{Cite web |title=Introduction of Business Fields {{!}} About Us {{!}} Morinaga & Co., Ltd. |url=https://www.morinaga.co.jp/company/english/about/business.html |access-date=2024-02-29 |website=www.morinaga.co.jp |language=en}}</ref>
*[[Morinaga Milk Industry|Morinaga Milk Industry Co., Ltd.]]

*Morinaga & Company North America, Inc.
**[[Ring Pop]]
* [[Hi-Chew]]
* In Jelly / Chargel
**[[Push Pop]]
* Choco Monaka Jumbo
**[[Baby Bottle Pop]]
* Ice Box
**[[Juicy Drop Pop|Juicy Drop]]
* DARS
* Morinaga Biscuits
* Morinaga Milk Cocoa
* Morinaga Amazake
* Morinaga Chocoball
* Packncho (license manufacturer)
* [[Werther's Original]] (Japan distributor)
* [[Pez]] (Japan distributor)

== History ==
The company was founded in 1899 by Taichiro Morinaga, who opened a Western confectionery shop in Tokyo after returning from the United States. It was incorporated as Morinaga & Co., Ltd. in 1912.<ref>{{Cite web |title=Corporate Development and History {{!}} About Us {{!}} Morinaga & Co., Ltd. |url=https://www.morinaga.co.jp/company/english/about/history.html |access-date=2024-02-29 |website=www.morinaga.co.jp |language=en}}</ref>

In 1944, during [[World War II]], Morinaga created Japan's first domestically produced [[penicillin]].<ref name=":0">{{Cite web |title=Showa Era {{!}} Corporate Development and History {{!}} About Us {{!}} Morinaga & Co., Ltd. |url=https://www.morinaga.co.jp/company/english/about/history02.html |access-date=2024-02-29 |website=www.morinaga.co.jp |language=en}}</ref>

⚫
In 1960, the company advertised that women should give [[chocolate]]s to men on [[Valentine's Day]]. This action strongly influenced the present culture of [[Valentine's Day]] in Japan.<ref name=":0" /> Moreover, in 2009, the company made [[Chocolate|chocolates]] for men to give women, which are called ''Gyaku-choco''. (''Gyaku'' means ''reverse'' in Japanese.)

Morinaga began selling its popular Hi-Chew candy in the US market in 2008. The candy quickly became popular among [[baseball]] players, a fad started by Japanese baseball player [[Junichi Tazawa]] of the [[Boston Red Sox]]. Morinaga signed a sponsorship deal with the Red Sox in 2012 and Hi-Chew's popularity spread quickly in the 2010s. Morinaga began reverse imports of American Hi-Chew flavors to Japan in 2023.<ref>{{Cite news |date=2023-07-25 |title=Dream come chew: Japanese candy fans to get reverse imports of US Hi-Chew flavors |url=https://mainichi.jp/english/articles/20230725/p2a/00m/0bu/021000c |access-date=2024-02-29 |work=Mainichi Daily News |language=en}}</ref><ref name=":1">{{Cite web |date=2017-03-28 |title=How North Carolina became the home of Japan's #1 candy |url=https://thecounter.org/north-carolina-became-home-japans-1-candy/ |access-date=2024-02-29 |website=The Counter |language=en-US}}</ref>

Morinaga has had [[Ayumi Hamasaki]] and [[Mao Asada]] appear in their commercials, and in the past has used stars such as the [[The Carpenters|Carpenters]] to advertise their products.

== Locations ==
Morinaga is headquartered in the Shiba district of [[Minato, Tokyo]], adjacent to [[Tamachi Station (Tokyo)|Tamachi Station]], and has production facilities in [[Tsurumi-ku, Yokohama]], [[Oyama, Tochigi]], [[Mishima, Shizuoka]], and [[Anjō|Anjo, Aichi]].<ref>{{Cite web |title=Business Office Guide {{!}} About Us {{!}} Morinaga＆Co., Ltd. |url=https://www.morinaga.co.jp/company/english/about/office.html |access-date=2024-02-29 |website=www.morinaga.co.jp |language=en}}</ref>

Morinaga began manufacturing Hi-Chew candy in [[Mebane, North Carolina]] in 2016. Morinaga announced plans for a second Mebane factory in 2024, scheduled to begin manufacturing in 2027.<ref name=":1" /><ref>{{Cite web |date=2024-07-16 |title=Maker of HI-CHEW candy is building a 2nd NC plant. Here’s what it plans for Mebane site |url=https://finance.yahoo.com/news/japanese-candy-company-hi-chew-160005271.html |access-date=2024-09-26 |website=Yahoo Finance |language=en-US}}</ref>


==See also==
==See also==
Line 44: Line 70:
*[[Glico Morinaga case]]
*[[Glico Morinaga case]]
*[[Marie biscuit]]
*[[Marie biscuit]]
*[[Hi-Chew]]


==References==
==References==

Latest revision as of 14:53, 26 September 2024

Not to be confused with Moringa (genus) or Morina.

Morinaga & Co., Ltd.
Native name
森永製菓株式会社
Company typePublic (K.K)
TYO: 2201
ISINJP3926400007
IndustryFood
FoundedAugust 15, 1899; 125 years ago (1899-08-15) as Morinaga’s Western Confectionary Shop
FounderTaichiro Morinaga
Headquarters
Shiba, Minato, Tokyo, 108-8403
,
Japan
Area served
Worldwide
Key people
Eijiro Ota[1]
(President)
Products
RevenueIncrease JPY 205 billion (FY 2017) (US$ 1.9 billion) (FY 2017)
Decrease JPY 10.2 billion (FY 2017) (US$ 97 million) (FY 2017)
Number of employees
3,170 (consolidated, as of March 31, 2018)
SubsidiariesMorinaga Milk Industry (10.34%)
WebsiteOfficial website
Footnotes / references
[2][3][4]

Morinaga & Company, Ltd. (森永製菓株式会社, Morinaga Seika Kabushiki-gaisha) is a global confectionery company in Tokyo, Japan, in operation since 1899.[5] Their products include candy and other confectioneries.[4]

Morinaga is loosely affiliated with Morinaga Milk Industry Co., Ltd., a public company in which Morinaga & Company holds 10.34% of the stock.

Brands

[edit]

Major Morinaga brands include:[6][7]

  • Hi-Chew
  • In Jelly / Chargel
  • Choco Monaka Jumbo
  • Ice Box
  • DARS
  • Morinaga Biscuits
  • Morinaga Milk Cocoa
  • Morinaga Amazake
  • Morinaga Chocoball
  • Packncho (license manufacturer)
  • Werther's Original (Japan distributor)
  • Pez (Japan distributor)

History

[edit]

The company was founded in 1899 by Taichiro Morinaga, who opened a Western confectionery shop in Tokyo after returning from the United States. It was incorporated as Morinaga & Co., Ltd. in 1912.[8]

In 1944, during World War II, Morinaga created Japan's first domestically produced penicillin.[9]

In 1960, the company advertised that women should give chocolates to men on Valentine's Day. This action strongly influenced the present culture of Valentine's Day in Japan.[9] Moreover, in 2009, the company made chocolates for men to give women, which are called Gyaku-choco. (Gyaku means reverse in Japanese.)

Morinaga began selling its popular Hi-Chew candy in the US market in 2008. The candy quickly became popular among baseball players, a fad started by Japanese baseball player Junichi Tazawa of the Boston Red Sox. Morinaga signed a sponsorship deal with the Red Sox in 2012 and Hi-Chew's popularity spread quickly in the 2010s. Morinaga began reverse imports of American Hi-Chew flavors to Japan in 2023.[10][11]

Morinaga has had Ayumi Hamasaki and Mao Asada appear in their commercials, and in the past has used stars such as the Carpenters to advertise their products.

Locations

[edit]

Morinaga is headquartered in the Shiba district of Minato, Tokyo, adjacent to Tamachi Station, and has production facilities in Tsurumi-ku, Yokohama, Oyama, Tochigi, Mishima, Shizuoka, and Anjo, Aichi.[12]

Morinaga began manufacturing Hi-Chew candy in Mebane, North Carolina in 2016. Morinaga announced plans for a second Mebane factory in 2024, scheduled to begin manufacturing in 2027.[11][13]

See also

[edit]

References

[edit]
  1. ^ "Message from the President". Retrieved January 8, 2024.
  2. ^ "Corporate Profile". Morinaga & Company. Retrieved January 9, 2019.
  3. ^ "Company Profile". Nikkei Asian Review. Nikkei Inc. Archived from the original on October 5, 2022. Retrieved January 17, 2019.
  4. ^ a b "About the company". Financial Times. Retrieved January 17, 2019.
  5. ^ Picken, Stuart D.B. (December 19, 2016). Historical Dictionary of Japanese Business. Rowman & Littlefield. p. 282. ISBN 978-1-4422-5589-0.
  6. ^ "Group Network | About Us | Morinaga＆Co., Ltd". www.morinaga.co.jp. Retrieved February 29, 2024.
  7. ^ "Introduction of Business Fields | About Us | Morinaga & Co., Ltd". www.morinaga.co.jp. Retrieved February 29, 2024.
  8. ^ "Corporate Development and History | About Us | Morinaga & Co., Ltd". www.morinaga.co.jp. Retrieved February 29, 2024.
  9. ^ a b "Showa Era | Corporate Development and History | About Us | Morinaga & Co., Ltd". www.morinaga.co.jp. Retrieved February 29, 2024.
  10. ^ "Dream come chew: Japanese candy fans to get reverse imports of US Hi-Chew flavors". Mainichi Daily News. July 25, 2023. Retrieved February 29, 2024.
  11. ^ a b "How North Carolina became the home of Japan's #1 candy". The Counter. March 28, 2017. Retrieved February 29, 2024.
  12. ^ "Business Office Guide | About Us | Morinaga＆Co., Ltd". www.morinaga.co.jp. Retrieved February 29, 2024.
  13. ^ "Maker of HI-CHEW candy is building a 2nd NC plant. Here's what it plans for Mebane site". Yahoo Finance. July 16, 2024. Retrieved September 26, 2024.
[edit]
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