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{{Use mdy dates|date=December 2023}}
{{Use mdy dates|date=December 2023}}
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<!--Do not add "Music" as the title, since it has not been confirmed by Playboi Carti. Wait for the initial album announcement, then we'll move it.-->
{{infobox album
{{Infobox album
⚫
| name = I Am Music
| italic_title = no
⚫
| name = TBA
| type = studio
| type = studio
| artist = [[Playboi Carti]]
| artist = [[Playboi Carti]]
| cover =
| cover = I Am Music by Playboi Carti.jpg
| alt =
| alt =
| caption = Tentative cover art that was revealed when announcing the album.
| released = 2024
| released = TBA
| recorded = <!-- Please source recording dates/years -->
⚫
| recorded =
| studio = Cave Recording Studio ([[Paris]])
| genre = <!-- Please source genres -->
| genre = [[Hip hop]]
⚫
| length =
| label = * [[ASAP Mob|AWGE]]
| label = * [[ASAP Mob|AWGE]]
* [[Opium (record label)|Opium]]
* [[Interscope Records|Interscope]]
* [[Interscope Records|Interscope]]
| producer = <!-- Please source producers -->
| producer = * [[Kanye West]]
* [[Travis Scott]]
* [[Mike Dean (record producer)|Mike Dean]]
* [[Metro Boomin]]
* [[F1lthy]]
* [[Ojivolta]]
* [[808 Mafia|Lil 88]]
* Lucian
* Lukrative
* Twisco
* KP
* Ssort
* 100Yrd
* Brak3
* DJ Moon
* Ramzoid
| prev_title = [[Whole Lotta Red]]
| prev_title = [[Whole Lotta Red]]
| prev_year = 2020
| prev_year = 2020
| next_title =
| year = 2024
| next_year =
| misc = {{Singles
| name = I Am Music
| type = studio
| single1 = [[All Red]]
| single1date = September 13, 2024
}}
}}
}}
American rapper and singer [[Playboi Carti]] is scheduled to release his upcoming third studio album sometime in 2024, through [[Interscope Records]], [[ASAP Mob|AWGE]] and [[Opium (record label)|Opium]]. The album's title has not yet been confirmed, but several [[Working title|tentative titles]], including ''Narcissist'', ''Music'', and ''I Am Music'', have been teased at various points throughout the project's development. The album will serve as a follow-up to his second studio album ''[[Whole Lotta Red]]'' (2020).


'''''I Am Music''''' is the upcoming third studio album by American rapper [[Playboi Carti]]. It is scheduled to be released through [[ASAP Mob|AWGE]] and [[Interscope Records]]. The album was preceded by the single "[[All Red]]", which was released on his 29th birthday, and serves as the follow-up to his previous album, ''[[Whole Lotta Red]]'' (2020). Five songs were premiered during his headlining performance at the [[Rolling Loud]] music festival at the [[Hard Rock Stadium]] in Miami Gardens, Florida on December 15, 2024.<ref>{{Cite web |url=https://hiphopdx.com |website=HipHopDX |date=2024-12-16 |title=Playboi Carti Debuts 'I Am Music' Songs With The Weeknd & Metro Boomin At Rolling Loud |access-date=2024-12-17}}</ref><ref>{{Cite web |last=Espino |first=Osvaldo |title=Rolling Loud 2024 Day Three: Playboi Carti Teases I Am Music |url=https://www.miaminewtimes.com/music/playboi-carti-previews-i-am-music-at-rolling-loud-miami-2024-22021874 |access-date=2024-12-17 |website=Miami New Times |language=en}}</ref>
⚫
==Background and promotion==
The first mention of a new album dates back to March 10, 2021. After releasing his highly-anticipated second studio album ''[[Whole Lotta Red]]'' three months prior, Carti took to [[Instagram]] to announce a new project, saying:<ref>{{cite web |last=Robinson |first=Joshua |title=Playboi Carti Is Ready To Drop New Album: "We Not Done" |url=https://www.hotnewhiphop.com/330986-playboi-carti-is-ready-to-drop-new-album-we-not-done-news |website=[[HotNewHipHop]] |access-date=2023-06-20 |date=2021-03-10}}</ref>
{{blockquote|text=LeTs dr0p thiS new Album . w3 noT done {{sic}}.}}
On August 23, Carti announced the album's initial title, ''Narcissist'', and a release date of September 13,<ref name=":022">{{cite web |last=Yeung |first=Vivian |title=Playboi Carti announces 'Narcissist' project and release date |url=https://crackmagazine.net/2021/08/playboi-carti-announces-narcissist-project-and-release-date/ |website=[[Crack (magazine)|Crack]] |access-date=2023-06-20 |date=2021-08-23}}</ref> although the date wasn't met. On September 1, the Narcissist Tour (later renamed to the King Vamp Tour<ref name="kvt">{{cite web |last=Schube |first=Will |title=Playboi Carti's 'Whole Lotta Red' Is Now Certified RIAA Gold |url=https://www.udiscovermusic.com/news/playboi-carti-whole-lotta-red-certified-riaa-gold/ |website=uDiscover Music |access-date=2023-12-09 |date=2021-12-09 |quote=Playboi Carti is currently on the last leg of his KING VAMP tour.}}</ref>) was announced.<ref name=":2">{{cite web |last=Monroe |first=Jazz |title=Playboi Carti Announces North American Tour |url=https://pitchfork.com/news/playboi-carti-announces-north-american-tour/ |website=[[Pitchfork (website)|Pitchfork]] |access-date=2023-12-09 |date=2021-09-01}}</ref> In an April 2022 interview with ''[[XXL (magazine)|XXL]]'', Carti revealed that the album's title had been changed to ''Music''.<ref name="Satten">{{cite web |last=Satten |first=Vanessa |date=2022-04-12 |title=Playboi Carti Gives Rare Interview on New Music, Fatherhood, More |url=https://www.xxlmag.com/playboi-carti-interview/ |access-date=2023-11-05 |website=[[XXL (magazine)|XXL]]}}</ref> On December 25, the second anniversary of ''Whole Lotta Red''{{'}}s release,<ref>{{cite web |last=Fairbrother |first=Logan |title=Playboi Carti Teases His Return to Music |url=https://hypebeast.com/2022/12/playboi-carti-music-return-teaser-twitter-instagram-info |website=[[Hypebeast (company)|Hypebeast]] |access-date=2023-11-06 |date=2022-12-26}}</ref> Carti returned to social media, posting what seemed to be cover art to Instagram and tweeting "love all my supporters it's time", hinting at a possible new release.<ref>{{cite web |last=Powell |first=Jon |title=Playboi Carti teases return to music on social media |url=https://www.revolt.tv/article/2022-12-26/263876/playboi-carti-teases-return-to-music-on-social-media/ |website=[[Revolt (TV network)|Revolt]] |access-date=2023-11-06 |date=2022-12-26}}</ref>


The album has been in [[development hell]] for at least three years, and Carti has been limited when speaking about the progress of the record publicly.<ref name="soapcentral">{{cite web |last1=Alappat |first1=Jasmine |title=Fans react hilariously as Playboi Carti reassures, “I’m dropping I Am Music in 2024 on a Friday,” as the final day approaches. |url=https://www.soapcentral.com/humor/fans-react-hilariously-playboi-carti-reassures-i-m-dropping-i-am-music-2024-friday-final-day-approaches |website=Soap Central |access-date=29 December 2024 |date=28 December 2024}}</ref>
On February 21, 2023, DJ Swamp Izzo suggested on the ''Voices in the Streets Unfiltered'' podcast that the album was near completion.<ref>{{cite web |last=Coleman II |first=C. Vernon |title=Playboi Carti's New Album Is Done, DJ Says |url=https://www.xxlmag.com/playboi-carti-new-album-done/ |website=[[XXL (magazine)|XXL]] |access-date=2023-06-20 |date=2023-02-22}}</ref> On March 3, Carti kicked off day one of [[Rolling Loud|Rolling Loud California]]. During the set, he performed the unreleased track "Rockstar", which is expected to be included on his upcoming album.<ref name="rollingloud">{{cite web |last=Bras Nevares |first=Gabriel |title=Playboi Carti Unveils New Music At Rolling Loud |url=https://www.hotnewhiphop.com/640666-playboi-carti-unveils-new-music-at-rolling-loud |website=[[HotNewHipHop]] |access-date=2023-08-12 |date=2023-03-04}}</ref> During his headliner performance at [[Wireless Festival]] on July 7, Carti previewed the song "Pop Out", which is also expected to appear on the album.<ref>{{cite web |last=Bras Nevares |first=Gabriel |title=Playboi Carti Previews New Music At Wireless Festival, Spends Time With Fans |url=https://www.hotnewhiphop.com/693839-playboi-carti-previews-new-music-fans |website=[[HotNewHipHop]] |access-date=2023-07-14 |date=2023-07-08}}</ref> On July 28, Carti again teased the album on Instagram after being featured on the track "[[Fe!n]]" from [[Travis Scott]]'s fourth studio album ''[[Utopia (Travis Scott album)|Utopia]]'', stating "New shit on the way, believe that".<ref>{{cite web |last=Alexandria |first=Lavender |title=Playboi Carti Returns To Instagram After Appearing On "Utopia" |url=https://www.hotnewhiphop.com/699011-playboi-carti-returns-ig-after-utopia |website=[[HotNewHipHop]] |access-date=2023-07-29 |date=2023-07-28}}</ref>


⚫
== Background and recording ==
On September 1, a rumored potential lead single, "Killers", was [[Music leak|leaked online]].<ref>{{cite web |last=Gilbert |first=Natalee|date=2023-09-01 |title=Playboi Carti Song Leaks, Rumors Start That His New Music Album Is Coming Soon |url=https://www.xxlmag.com/playboi-carti-song-leak-music-album/ |access-date=2023-10-03 |website=[[XXL (magazine)|XXL]]}}</ref> The song was first previewed during Carti's previously mentioned April 2022 interview with ''XXL'', alongside other new tracks for the album.<ref name="Satten" /> On September 13, during Carti's 28th birthday party in [[Atlanta]], four unreleased tracks that are speculated to be on the album were previewed; the songs appear to feature American rappers Travis Scott and [[Lil Uzi Vert]].<ref name="Rogers">{{cite web |last=Rogers |first=Joshua |date=2023-09-14 |title=Playboi Carti's birthday party teases new tracks with Travis Scott and Lil Uzi Vert |url=https://www.hitc.com/en-gb/2023/09/14/playboi-cartis-birthday-party-teases-new-tracks-with-travis-scott-and-lil-uzi-vert/ |access-date=2023-09-14 |website=[[HITC]]}}</ref> On October 18, ''[[V (American magazine)|V Magazine]]'' noted during an interview with [[Ken Carson]] that Carti reportedly plans to release his album in 2024.<ref>{{cite web |last1=Norris |first1=John |title=On His Second Album 'A Great Chaos', Ken Carson Is More Than "Just Ken" |url=https://vmagazine.com/article/on-his-third-album-a-great-chaos-ken-carson-is-more-than-just-ken/ |website=[[V (American magazine)|V Magazine]] |access-date=2023-10-18 |date=2023-10-18}}</ref> In a November 2023 interview with German magazine ''[[Numéro#Numéro Berlin|Numéro Berlin]]'', Carti was asked about the album, to which he responded:<ref name="numéro">{{cite web |last1=Cummings |first1=Damien |title=Numéro Berlin #ZUKUNFT x Playboi Carti |url=https://www.numeroberlin.de/2023/11/numero-berlin-zukunft-x-playboi-carti/ |website=[[Numéro#Numéro Berlin|Numéro Berlin]] |access-date=2023-11-03 |date=2023-11-03}}</ref>
Following the success of his second studio album, ''[[Whole Lotta Red]]'' (2020), Playboi Carti quickly began teasing new music. On March 10, 2021, just three months after ''Whole Lotta Red'' was released, Carti hinted at a new project on [[Instagram]].<ref name=":0">{{cite web |last=Robinson |first=Joshua |date=2021-03-10 |title=Playboi Carti Is Ready To Drop New Album: "We Not Done" |url=https://www.hotnewhiphop.com/330986-playboi-carti-is-ready-to-drop-new-album-we-not-done-news |url-status=live |archive-url=https://web.archive.org/web/20230620195300/https://www.hotnewhiphop.com/330986-playboi-carti-is-ready-to-drop-new-album-we-not-done-news |archive-date=June 20, 2023 |access-date=2023-06-20 |website=[[HotNewHipHop]]}}</ref> By August 23, 2021, he had revealed the album’s initial title, ''Narcissist'', and set a release date for September 13, although the date ultimately passed without the album's release.<ref name=":02222">{{cite web |last=Yeung |first=Vivian |date=2021-08-23 |title=Playboi Carti announces 'Narcissist' project and release date |url=https://crackmagazine.net/2021/08/playboi-carti-announces-narcissist-project-and-release-date/ |url-status=live |archive-url=https://web.archive.org/web/20230620195300/https://crackmagazine.net/2021/08/playboi-carti-announces-narcissist-project-and-release-date/ |archive-date=June 20, 2023 |access-date=2023-06-20 |website=[[Crack (magazine)|Crack]]}}</ref> As the year progressed, Carti’s plans for the album evolved.<ref>{{Cite web |last=Garrigan |first=Quinn |title=Everything We Know About Playboi Carti's "Narcissist" |url=https://theforestscout.com/33346/in-culture/in-music/everything-we-know-about-playboi-cartis-narcissist/ |access-date=2024-09-01 |website=The Forest Scout}}</ref> In an April 2022 interview with ''[[XXL (magazine)|XXL]]'', he mentioned that the album’s title had been changed to ''Music''.<ref name="Satten22">{{cite web |last=Satten |first=Vanessa |date=2022-04-12 |title=Playboi Carti Gives Rare Interview on New Music, Fatherhood, More |url=https://www.xxlmag.com/playboi-carti-interview/ |url-status=live |archive-url=https://web.archive.org/web/20230305220709/https://www.xxlmag.com/playboi-carti-interview/ |archive-date=March 5, 2023 |access-date=2023-11-05 |website=[[XXL (magazine)|XXL]]}}</ref> During this period, Carti was actively recording and experimenting with new sounds, seeking to build on the success of his previous work. His creative process involved working with a variety of collaborators, drawing on the talent within his Opium label, including producers like [[F1lthy]] and the collective [[Working on Dying]]. Carti was also influenced by various genres, blending elements of punk, rap, and experimental music.<ref>{{Cite web |title=Is Playboi Carti Hip-Hop's New Punk Icon? |url=https://www.newwavemagazine.com/single-post/is-playboi-carti-hip-hop-s-new-punk-icon |access-date=2024-09-01 |website=www.newwavemagazine.com}}</ref>
{{blockquote|text=It's very important to me, because I feel like I have something to prove. I'm just excited, you know? This is my moment, this is the one for me.}}
Carti also revealed that he recorded the album in a cave recording studio in [[Paris]] for three months.<ref name="numéro"/> After Carti postponed the European leg of his upcoming Antagonist Tour,<ref>{{cite web |last=Cowen |first=Trace William |title=Playboi Carti 'Gearing Up' for 'New Album Coming Soon,' Reschedules Tour Dates |url=https://www.complex.com/music/a/tracewilliamcowen/playboi-carti-new-album |access-date=2023-11-20 |date=2023-11-16 |website=[[Complex Networks#Complex|Complex]]}}</ref> American media personality [[DJ Akademiks]] shared a press release reassuring fans that the album was still "coming soon".<ref>{{cite web |last1=Bras Nevares |first1=Gabriel |title=Playboi Carti Promises New Album Is "Coming Soon" Amid Rescheduled Europe Tour |url=https://www.hotnewhiphop.com/735567-playboi-carti-tour-rescheduled-new-album-coming-soon-hip-hop-news |website=[[HotNewHipHop]] |access-date=2023-11-20 |date=2023-11-16}}</ref>


Throughout 2022 and 2023, Carti remained active in live performances, debuting unreleased tracks and building anticipation among fans.<ref name="rollingloud22">{{cite web |last=Bras Nevares |first=Gabriel |date=2023-03-04 |title=Playboi Carti Unveils New Music At Rolling Loud |url=https://www.hotnewhiphop.com/640666-playboi-carti-unveils-new-music-at-rolling-loud |url-status=live |archive-url=https://web.archive.org/web/20230812222255/https://www.hotnewhiphop.com/640666-playboi-carti-unveils-new-music-at-rolling-loud |archive-date=August 12, 2023 |access-date=2023-08-12 |website=[[HotNewHipHop]]}}</ref> On December 25, 2022, the second anniversary of ''Whole Lotta Red'', Carti reignited speculation by posting what appeared to be new cover art on Instagram and tweeting, "love all my supporters it's time".<ref>{{cite web |last=Powell |first=Jon |date=2022-12-26 |title=Playboi Carti teases return to music on social media |url=https://www.revolt.tv/article/2022-12-26/263876/playboi-carti-teases-return-to-music-on-social-media/ |url-status=live |archive-url=https://web.archive.org/web/20231106183518/https://www.revolt.tv/article/2022-12-26/263876/playboi-carti-teases-return-to-music-on-social-media/ |archive-date=November 6, 2023 |access-date=2023-11-06 |website=[[Revolt (TV network)|Revolt]]}}</ref> By 2023, Carti had solidified his vision for the album, intensifying his creative process while continuing to tweak and perfect the project.<ref>{{cite web |last=Coleman II |first=C. Vernon |date=2023-02-22 |title=Playboi Carti's New Album Is Done, DJ Says |url=https://www.xxlmag.com/playboi-carti-new-album-done/ |url-status=live |archive-url=https://web.archive.org/web/20230620195259/https://www.xxlmag.com/playboi-carti-new-album-done/ |archive-date=June 20, 2023 |access-date=2023-06-20 |website=[[XXL (magazine)|XXL]]}}</ref> In a November 2023 interview with ''Numéro Berlin'', Carti emphasized the personal significance of the album, describing it as his most important work to date.<ref name="numéro42">{{cite web |last1=Cummings |first1=Damien |date=2023-11-03 |title=Numéro Berlin #ZUKUNFT x Playboi Carti |url=https://www.numeroberlin.de/2023/11/numero-berlin-zukunft-x-playboi-carti/ |url-status=live |archive-url=https://web.archive.org/web/20231103212531/https://www.numeroberlin.de/2023/11/numero-berlin-zukunft-x-playboi-carti/ |archive-date=November 3, 2023 |access-date=2023-11-03 |website=[[Numéro#Numéro Berlin|Numéro Berlin]]}}</ref> He revealed that much of the album was recorded in a cave-like studio in [[Paris]], where he spent three months immersed in the creative process.<ref name="numéro42"/> On November 17, Carti revealed production from [[Kanye West|Ye]] for the album.<ref>{{Cite web |last=Andrews |first=Elias |date=2024-11-19 |title=Playboi Carti Reveals Kanye West Is Producing New Album "I AM MUSIC" |url=https://www.hotnewhiphop.com/861391-playboi-carti-reveals-kanye-west-producing-new-album-hip-hop-news |access-date=2024-11-21 |website=HotNewHipHop |language=en}}</ref><ref>{{Cite web |date=2024-11-20 |title=Ye Is Producing Playboi Carti's 'I AM MUSIC' |url=https://hypebeast.com/2024/11/ye-kanye-west-producing-playboi-carti-i-am-music-album-no-features |access-date=2024-11-21 |website=Hypebeast}}</ref> The next day, after headlining [[Camp Flog Gnaw Carnival]] on November 18, Carti revealed that the album will feature no [[guest appearance]]s from other artists, stating "I'm tryna do this by myself".<ref>{{Cite web |last=Andrews |first=Elias |date=2024-11-19 |title=Playboi Carti Claims There Will No Features On "I AM MUSIC" Album |url=https://www.hotnewhiphop.com/861421-playboi-carti-claims-no-features-i-am-music-album-hip-hop-news |access-date=2024-11-21 |website=HotNewHipHop |language=en}}</ref><ref>{{Cite web |title=Playboi Carti Says 'I AM MUSIC' Album Won't Have Any Features |url=https://raptv.com/article/playboi-carti-says-i-am-music-album-wont-have-any-features/ |access-date=2024-11-21 |website=RapTV |language=en}}</ref>
On December 7, Carti posted "I am music" to his Instagram story.<ref>{{cite web |last1=Kearns |first1=Sarah |title=Playboi Carti Teases Third Studio Album 'Music' |url=https://hypebeast.com/2023/12/playboi-carti-third-album-music-teaser |website=[[Hypebeast (company)|Hypebeast]] |access-date=2023-12-07 |date=2023-12-07}}</ref> This was followed by another story which showed a tweet from [[Pharrell Williams]] in response to Carti's original post, with Williams writing only the word "Prepare". That same day, DJ Akademiks shared that Carti is scheduled to release his album in January 2024, saying that it "will be the greatest thing you ever heard".<ref>{{cite web |last1=Gilbert |first1=Natalee |title=Playboi Carti Returns With First New Song Ahead of His Album Release in January |url=https://www.xxlmag.com/playboi-carti-new-song-album-release/ |website=[[XXL (magazine)|XXL]] |access-date=2023-12-10 |date=2023-12-09}}</ref> On December 8, Carti continued to post images featuring cryptic messages, such as "Im {{sic}} not playing" and "2024", to his Instagram story while also previewing unreleased music alongside them.<ref>{{cite web |last1=Bras Nevares |first1=Gabriel |title=Playboi Carti Shares New Snippet On Instagram: "Im Not Playing" |url=https://www.hotnewhiphop.com/743012-playboi-carti-snippet-instagram-not-playing-hip-hop-news |website=[[HotNewHipHop]] |access-date=2023-12-10 |date=2023-12-08}}</ref> Later that evening, he released the song "[[Different Day (song)|Different Day]]" via the [[Opium (record label)|Opium]] Instagram account, accompanied by a full-length music video; the song did not receive an official streaming release.<ref name=":0">{{cite web |last1=Chelosky |first1=Danielle |title=Playboi Carti Shares New Song "Different Day": Listen |url=https://www.stereogum.com/2245171/playboi-carti-different-day/music/ |website=[[Stereogum]] |access-date=2023-12-10 |date=2023-12-09}}</ref> He would also release another promotional single on December 14, titled "[[2024 (song)|2024]]" and released along another music video on [[YouTube]].<ref name=":1">{{Cite web |date=2023-12-15 |title=Playboi Carti Shares Video for New Song "2024" |url=https://pitchfork.com/news/playboi-carti-shares-video-for-new-song-2024-watch/ |access-date=2023-12-15 |website=Pitchfork |language=en-US}}</ref><ref>{{Cite web |last=Dionne |first=Zach |title=Playboi Carti Drops New Kanye-Assisted "2024" Video |url=https://www.complex.com/music/a/zach-dionne/playboi-carti-2024-video-kanye-west |access-date=2023-12-15 |website=Complex |language=en-us}}</ref><ref>{{Cite web |last=Cummings-Grady |first=Mackenzie|date=2023-12-15 |title=Playboi Carti Drops New Song '2024' Produced by Kanye West |url=https://www.xxlmag.com/playboi-carti-2024-song/ |access-date=2023-12-15 |website=XXL Mag |language=en}}</ref><ref>{{Cite web |date=2023-12-15 |title=Playboi Carti unveils music video for new track 2024 co-produced by Kanye West {{!}} Watch |url=https://www.hindustantimes.com/entertainment/music/playboi-carti-unveils-music-video-for-new-track-2024-co-produced-by-kanye-west-watch-101702631211827.html |access-date=2023-12-15 |website=Hindustan Times |language=en}}</ref> On December 19, he released the third promotional single "[[H00dByAir]]", alongside another music video, exclusively on Instagram.<ref>{{Cite web |date=2023-12-20 |title=Playboi Carti Drops Off "H00DBYAIR" on Instagram |url=https://hypebeast.com/2023/12/playboi-carti-h00dbyair-single-stream-music-video |access-date=2023-12-25 |website=Hypebeast}}</ref><ref>{{Cite web |last=Callas |first=Brad |title=Playboi Carti Unleashes Another New One With "H00DBYAIR" Video |url=https://www.complex.com/music/a/brad-callas/playboi-carti-hoodbyair-video |access-date=2023-12-25 |website=Complex |language=en-us}}</ref><ref>{{Cite web |title=Playboi Carti Continues Teasing His Third Album With New Song "H00DBYAIR" |url=https://genius.com/a/playboi-carti-continues-teasing-his-third-album-with-new-song-h00dbyair |access-date=2023-12-25 |website=Genius |language=en}}</ref><ref>{{Cite web |last=Hynes |first=Hayley |date=2023-12-20 |title=Playboi Carti's "H00DBYAIR" Single Helps Usher In His Next Era |url=https://www.hotnewhiphop.com/746564-playboi-carti-h00dbyair-single |access-date=2023-12-25 |website=HotNewHipHop |language=en}}</ref><ref>{{Cite web |date=2023-12-20 |title=Playboi Carti Seemingly Reveals He Welcomed A Baby In 'H00DByAir' Song |url=https://uproxx.com/music/playboi-carti-h00dbyair-song-video/ |access-date=2023-12-25 |website=UPROXX |language=en-US}}</ref> On January 1, Playboi Carti's backup dancer and [[experimental music]]ian, [[Blackhaine]] would announce on Carti's Instagram story that he would be releasing a song that day, alongside an image showcasing the time of its release. That same day, Carti would go on to release his fourth promotional single, "[[Backr00ms]]" featuring [[Travis Scott]], which again would be exclusively available on YouTube.<ref>{{Cite web |date=2024-01-02 |title=Playboi Carti & Travis Scott Share New Single "BACKR00MS": Listen |url=https://www.stereogum.com/2246498/playboi-carti-backr00ms-feat-travis-scott-sexisdeath-indiana420bitch/music/ |access-date=2024-01-02 |website=Stereogum |language=en}}</ref><ref>{{Cite web |date=2024-01-02 |title=Watch Playboi Carti's Video for New Song "Backr00ms" Featuring Travis Scott |url=https://pitchfork.com/news/watch-playboi-cartis-video-for-new-song-backr00ms-featuring-travis-scott/ |access-date=2024-01-02 |website=Pitchfork |language=en-US}}</ref><ref>{{Cite magazine |last1=Mier |first1=Tomás |first2=Carita |last2=Rizzo |date=2024-01-02 |title=Playboi Carti and Travis Scott Waste No Time in 2024 as They Drop New Collab |url=https://www.rollingstone.com/music/music-news/playboi-carti-travis-scott-new-song-backr00ms-1234938939/ |access-date=2024-01-02 |magazine=Rolling Stone |language=en-US}}</ref><ref>{{Cite web |date=2024-01-02 |title=Playboi Carti Delivers Music Video for "BACKR00MS" Featuring Travis Scott |url=https://hypebeast.com/2024/1/playboi-carti-backr00ms-travis-scott-music-video-listen-info |access-date=2024-01-02 |website=Hypebeast}}</ref><ref>{{Cite web |last=Fitzgerald |first=Trent|date=2024-01-02 |title=Playboi Carti Drops New Song and Video 'Backrooms' Featuring Travis Scott |url=https://www.xxlmag.com/playboi-carti-backrooms-travis-scott-listen/ |access-date=2024-01-02 |website=XXL Mag |language=en}}</ref> On January 15, he released the fifth promotional single "[[EvilJ0rdan]]", alongside another music video exclusively on Instagram.<ref>{{Cite web |last=Corcoran |first=Nina |date=2024-01-15 |title=Playboi Carti Shares Video for New Song "EvilJ0rdan": Watch |url=https://pitchfork.com/news/playboi-carti-shares-video-for-new-song-evilj0rdan-watch/ |access-date=2024-01-16 |website=[[Pitchfork (website)|Pitchfork]]}}</ref>


== Title ==
== Promotion ==
The promotional campaign for Playboi Carti's album began subtly on December 7, 2023, when Carti posted a cryptic Instagram story stating, "I am music," followed by another story showcasing [[Pharrell Williams]]' response, simply reading "Prepare".<ref>{{cite web |last1=Kearns |first1=Sarah |date=2023-12-07 |title=Playboi Carti Teases Third Studio Album 'Music' |url=https://hypebeast.com/2023/12/playboi-carti-third-album-music-teaser |url-status=live |archive-url=https://web.archive.org/web/20231207231047/https://hypebeast.com/2023/12/playboi-carti-third-album-music-teaser |archive-date=December 7, 2023 |access-date=2023-12-07 |website=[[Hypebeast (company)|Hypebeast]]}}</ref><ref>{{Cite web |date=2023-12-08 |title=Playboi Carti Teases Mysterious New Project 'I Am Music' With Pharrell's Help |url=https://hiphopdx.com/news/playboi-carti-i-am-music-pharrell |access-date=2024-09-01 |website=HipHopDX |language=en}}</ref> This sparked immediate speculation about an upcoming release. Later that day, [[DJ Akademiks]] announced that Carti's album was expected to drop in January 2024, hyping it as "the greatest thing you ever heard".<ref>{{cite web |last1=Gilbert |first1=Natalee |date=2023-12-09 |title=Playboi Carti Returns With First New Song Ahead of His Album Release in January |url=https://www.xxlmag.com/playboi-carti-new-song-album-release/ |url-status=live |archive-url=https://web.archive.org/web/20231211044617/https://www.xxlmag.com/playboi-carti-new-song-album-release/ |archive-date=December 11, 2023 |access-date=2023-12-10 |website=[[XXL (magazine)|XXL]]}}</ref> However, the month passed without the album's release
Playboi Carti has provided several tentative titles for the album, the first being hinted over Twitter with the name ''Narcissist''<ref name=":022"/> after posting a screenshot of an [[iMessage]] groupchat, stating to: "Forget about sample clearances . Drop Narcissist".<ref>{{Cite web |title=Playboi Carti Is Ready To Risk It All With The Release Of "Narcissist" |url=https://www.hotnewhiphop.com/377410-playboi-carti-is-ready-to-risk-it-all-with-the-release-of-narcissist-news |access-date=2023-06-20 |website=www.hotnewhiphop.com |date=15 September 2021 |language=en}}</ref> Following the statement, the Narcissist tour, which would later be renamed to the King Vamp Tour.<ref name="kvt" /> was announced on September 1, 2021.


On December 8, 2023, Carti escalated the promotion by releasing the song "Different Day" through the [[Opium (record label)|Opium]] Instagram account, accompanied by a full-length music video.<ref name=":02">{{cite web |last1=Chelosky |first1=Danielle |date=2023-12-09 |title=Playboi Carti Shares New Song "Different Day": Listen |url=https://www.stereogum.com/2245171/playboi-carti-different-day/music/ |url-status=live |archive-url=https://web.archive.org/web/20231211044617/https://www.stereogum.com/2245171/playboi-carti-different-day/music/ |archive-date=December 11, 2023 |access-date=2023-12-10 |website=[[Stereogum]]}}</ref> However, the song did not receive an official release on streaming platforms, maintaining an exclusive and underground appeal. Over the following weeks, Carti continued this unconventional approach, dropping a series of promotional singles: "2024" on December 14, "H00dByAir" on December 19, "Backr00ms" featuring [[Travis Scott]] on January 1, 2024, "EvilJ0rdan" on January 15, and "Ketamine" on March 12.<ref>{{cite web |last1=Bras Nevares |first1=Gabriel |date=2023-12-08 |title=Playboi Carti Shares New Snippet On Instagram: "Im Not Playing" |url=https://www.hotnewhiphop.com/743012-playboi-carti-snippet-instagram-not-playing-hip-hop-news |url-status=live |archive-url=https://web.archive.org/web/20231211044617/https://www.hotnewhiphop.com/743012-playboi-carti-snippet-instagram-not-playing-hip-hop-news |archive-date=December 11, 2023 |access-date=2023-12-10 |website=[[HotNewHipHop]]}}</ref><ref>{{Cite web |last=Callas |first=Brad |title=Playboi Carti Unleashes Another New One With "H00DBYAIR" Video |url=https://www.complex.com/music/a/brad-callas/playboi-carti-hoodbyair-video |url-status=live |archive-url=https://web.archive.org/web/20231221023501/https://www.complex.com/music/a/brad-callas/playboi-carti-hoodbyair-video |archive-date=December 21, 2023 |access-date=2023-12-25 |website=Complex |language=en-us}}</ref><ref>{{Cite magazine |last1=Mier |first1=Tomás |last2=Rizzo |first2=Carita |date=2024-01-02 |title=Playboi Carti and Travis Scott Waste No Time in 2024 as They Drop New Collab |url=https://www.rollingstone.com/music/music-news/playboi-carti-travis-scott-new-song-backr00ms-1234938939/ |url-status=live |archive-url=https://web.archive.org/web/20240102111359/https://www.rollingstone.com/music/music-news/playboi-carti-travis-scott-new-song-backr00ms-1234938939/ |archive-date=January 2, 2024 |access-date=2024-01-02 |magazine=Rolling Stone |language=en-US}}</ref><ref>{{Cite web |last=Corcoran |first=Nina |date=2024-01-15 |title=Playboi Carti Shares Video for New Song "EvilJ0rdan": Watch |url=https://pitchfork.com/news/playboi-carti-shares-video-for-new-song-evilj0rdan-watch/ |url-status=live |archive-url=https://web.archive.org/web/20240116150248/https://pitchfork.com/news/playboi-carti-shares-video-for-new-song-evilj0rdan-watch/ |archive-date=January 16, 2024 |access-date=2024-01-16 |website=[[Pitchfork (website)|Pitchfork]]}}</ref><ref>{{Cite web |last=Ocho |first=Alex |title=Playboi Carti Returns With New Song and Video "Ketamine" |url=https://www.complex.com/music/a/alex-ocho/playboi-carti-ketamine-video-new-song |url-status=live |archive-url=https://web.archive.org/web/20240317184725/https://www.complex.com/music/a/alex-ocho/playboi-carti-ketamine-video-new-song |archive-date=March 17, 2024 |access-date=2024-03-19 |website=Complex |language=en-us}}</ref> Each release was paired with a music video, with most being exclusive to [[Instagram]] or [[YouTube]], further building anticipation around the album.<ref>{{Cite web |title=Breaking down Playboi Carti's stream-subverting album rollout |url=https://www.thefader.com/2024/01/11/breaking-down-playboi-cartis-stream-subverting-album-rollout |access-date=2024-08-27 |website=The FADER |language=en}}</ref>
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Additionally, fans have speculated ''Antagonist'', the name for the upcoming world tour with [[Ken Carson]], [[Destroy Lonely]], and Homixide Gang, could also be a title for the album.<ref>{{Cite magazine |last=Mamo |first=Heran |date=2023-07-12 |title=Playboi Carti Plots Global Antagonist Tour: See the Dates |url=https://www.billboard.com/music/rb-hip-hop/playboi-carti-antagonist-tour-dates-1235370290/ |access-date=2023-11-05 |magazine=Billboard |language=en-US}}</ref><ref>{{Cite web |last=Garcia |first=Thania |date=2023-07-12 |title=Playboi Carti Sets Dates for Global 'Antagonist' Arena Tour |url=https://variety.com/2023/music/news/playboi-carti-dates-antagonist-arena-tour-1235667822/ |access-date=2023-11-05 |website=Variety |language=en-US}}</ref><ref>{{Cite web |date=2023-07-12 |title=Playboi Carti announces 'Antagonist' 2023 tour |url=https://crackmagazine.net/2023/07/playboi-carti-announces-antagonist-tour/ |access-date=2023-11-05 |website=Crack Magazine}}</ref><ref>{{Cite web |date=2023-07-12 |title=Playboi Carti Announces Global 'Antagonist Tour' |url=https://hypebeast.com/2023/7/playboi-carti-antagonist-global-tour-announcement-info |access-date=2023-11-05 |website=Hypebeast}}</ref><ref>{{Cite web |last=Grant |first=Shawn |date=2023-07-12 |title=Playboi Carti Announces 'Antagonist Tour' for This Fall |url=https://thesource.com/2023/07/12/playboi-carti-antagonist-tour/,%20https://thesource.com/2023/07/12/playboi-carti-antagonist-tour/ |access-date=2023-11-05 |language=en-US}}</ref>

Throughout 2024, Carti continued to tease fans with snippets of new material during live performances, including a preview of the tracks "[[All Red]]" and "Fuck on My DJ" at the Lyrical Lemonade Summer Smash festival in June.<ref>{{Cite web |last=Castro |first=Danilo |date=2024-06-18 |title=Playboi Carti Builds Up Album Hype With New Song Snippet |url=https://www.hotnewhiphop.com/817038-playboi-carti-builds-up-album-hype-new-song-snippet-hip-hop-news |access-date=2024-06-18 |website=HotNewHipHop |language=en}}</ref> Throughout the year, Carti started teasing the release date to be in 2024, with him and other close sources, including DJ Akademics and Opium members, saying "2024 Music" on social media. However, the year passed without the album's release. On June 17, Carti again used Instagram to preview another unreleased track, keeping the momentum and speculation alive.<ref>{{Cite web |last=Andrews |first=Elias |date=2024-06-18 |title=Playboi Carti Builds Up Album Hype With New Song Snippet |url=https://www.hotnewhiphop.com/817038-playboi-carti-builds-up-album-hype-new-song-snippet-hip-hop-news |access-date=2024-09-01 |website=HotNewHipHop |language=en}}</ref> Many fans speculated Carti was purposefully not releasing the album on the supposed release dates to boost his ego or personality. On social media, fans had made many jokes mocking Carti that the album would never drop, or drop in the coming decades. On September 12, 2024, the day before Carti's birthday, he announced on Instagram, with affiliated Opium accounts reposting the story. The announcement revealed new merchandise, which included the album title and hinted at its possible release date.<ref>{{Cite web |last=Art |first=Pop Culture & |date=2024-09-13 |title=Playboi Carti releases new track 'ALL RED' and announces merch pre-orders ahead of third album |url=https://tribune.com.pk/story/2495841/playboi-carti-releases-new-track-all-red-and-announces-merch-pre-orders-ahead-of-third-album |access-date=2024-09-13 |website=The Express Tribune |language=en}}</ref> About an hour later, Carti posted another update on Instagram—a teaser for the single "All Red" with the caption: "Tonight? All Red??".<ref>{{Cite web |last=Andrews |first=Elias |date=2024-09-13 |title=Playboi Carti Announces New Album "MUSIC" And Teases Release Date |url=https://www.hotnewhiphop.com/842140-playboi-carti-announces-new-album-music-teases-release-date-hip-hop-news |access-date=2024-09-13 |website=HotNewHipHop |language=en}}</ref> The single was subsequently released at midnight on the streaming platforms.<ref>{{Cite magazine |last=Saponara |first=Michael |date=2024-09-13 |title=Playboi Carti Releases First Song on Streaming Services Since 2020 With 'All Red': Listen |url=https://www.billboard.com/music/rb-hip-hop/playboi-carti-all-red-stream-1235774639/ |access-date=2024-09-13 |magazine=Billboard |language=en-US}}</ref> On November 22, 2024, Carti posted a new song through the Opium Instagram account, titled and captioned "Play This".<ref>{{Cite web |last=Diaz |first=Angel |date=2024-11-23 |title=Playboi Carti Shares New Song ‘Play This’ as He Continues to Tease ‘I Am Music’ |url=https://www.billboard.com/music/rb-hip-hop/playboi-carti-play-this-i-am-music-1235837304/ |access-date=2024-11-24 |website=Billboard |language=en-US}}</ref><ref>{{Cite web |title=Playboi Carti Releases New Song "Play This" |url=https://www.complex.com/music/a/joshua-espinoza/playboi-carti-releases-new-music-play-this |access-date=2024-11-24 |website=Complex |language=en}}</ref><ref>{{Cite web |date=2024-11-22 |title=Playboi Carti Drops "PLAY THIS" on Instagram |url=https://hypebeast.com/2024/11/playboi-carti-play-this-single-instagram-stream |access-date=2024-11-24 |website=Hypebeast}}</ref><ref>{{Cite web |last=Art |first=Pop Culture & |date=2024-11-22 |title=Playboi Carti drops new song 'Play This' ahead of highly anticipated album 'I Am Music' |url=https://tribune.com.pk/story/2511196/playboi-carti-drops-new-song-play-this-ahead-of-highly-anticipated-album-i-am-music |access-date=2024-11-24 |website=The Express Tribune |language=en}}</ref> Five days later on November 27, 2024, Carti announced he would be performing ''I Am Music'' at Rolling Loud Miami on December 15, 2024.<ref>{{Cite web |date=2024-11-29 |title=Playboi Carti's new album 'I AM MUSIC' set to debut at Rolling Loud Miami |url=https://rollingout.com/2024/11/29/playboi-carti-new-album-i-am-music/ |access-date=2024-12-04 |website=rollingout.com |language=en-US}}</ref><ref>{{Cite web |last=Grant |first=Shawn |date=2024-11-29 |title=Playboi Carti to Perform 'I Am Music' at Rolling Loud Miami 2024 |url=https://thesource.com/2024/11/29/playboi-carti-to-perform-i-am-music-at-rolling-loud-miami-2024/ |access-date=2024-12-04 |website=The Source Magazine |language=en-US}}</ref> On December 15, 2024, Carti performed five new songs during his headlining performance.<ref>{{Cite web |date=2024-12-16 |title=Watch Playboi Carti Debut A Bunch Of New Songs At Rolling Loud Miami |url=https://www.stereogum.com/2290951/watch-playboi-carti-debut-a-bunch-of-new-songs-at-rolling-loud-miami/news/ |access-date=2024-12-16 |website=Stereogum |language=en}}</ref><ref>{{Cite web |last=Denis |first=Kyle |date=2024-12-16 |title=7 Best Moments From Rolling Loud Miami 2024: Travis Scott’s Helicopter, Playboi Carti’s New Music & One Fiery Future |url=https://www.billboard.com/lists/2024-rolling-loud-miami-7-best-moments-future-travis-scott/ |access-date=2024-12-16 |website=Billboard |language=en-US}}</ref><ref>{{Cite web |date=2024-12-16 |title=Watch Playboi Carti Debut A Bunch Of New Songs At Rolling Loud Miami |url=https://www.stereogum.com/2290951/watch-playboi-carti-debut-a-bunch-of-new-songs-at-rolling-loud-miami/news/ |access-date=2024-12-16 |website=Stereogum |language=en}}</ref>

== Title ==
Playboi Carti has teased a variety of potential titles for his upcoming album. Initially, he hinted at the title ''Narcissist'' in a [[Twitter]] post where he shared a screenshot from an [[iMessage]] [[group chat]], boldly proclaiming, “Forget about sample clearances. Drop ''Narcissist''”.<ref name=":02222"/><ref>{{Cite web |date=15 September 2021 |title=Playboi Carti Is Ready To Risk It All With The Release Of "Narcissist" |url=https://www.hotnewhiphop.com/377410-playboi-carti-is-ready-to-risk-it-all-with-the-release-of-narcissist-news |url-status=live |archive-url=https://web.archive.org/web/20230620195301/https://www.hotnewhiphop.com/377410-playboi-carti-is-ready-to-risk-it-all-with-the-release-of-narcissist-news |archive-date=June 20, 2023 |access-date=2023-06-20 |website=www.hotnewhiphop.com |language=en}}</ref> This provocative statement set the tone for the album's anticipation and led to the renaming of his Narcissist Tour to the King Vamp Tour shortly thereafter.<ref name="kvt">{{cite web |last=Schube |first=Will |date=2021-12-09 |title=Playboi Carti's 'Whole Lotta Red' Is Now Certified RIAA Gold |url=https://www.udiscovermusic.com/news/playboi-carti-whole-lotta-red-certified-riaa-gold/ |url-status=live |archive-url=https://web.archive.org/web/20231210052155/https://www.udiscovermusic.com/news/playboi-carti-whole-lotta-red-certified-riaa-gold/ |archive-date=December 10, 2023 |access-date=2023-12-09 |website=uDiscover Music |quote=Playboi Carti is currently on the last leg of his KING VAMP tour.}}</ref>


⚫
In addition to ''Narcissist'', fans speculated that another title, ''Antagonist'', could also be associated with the album. This speculation arose from the canceled world tour that was initially set to feature artists such as [[Ken Carson]], [[Destroy Lonely]], and Homixide Gang.<ref>{{Cite magazine |last=Mamo |first=Heran |date=2023-07-12 |title=Playboi Carti Plots Global Antagonist Tour: See the Dates |url=https://www.billboard.com/music/rb-hip-hop/playboi-carti-antagonist-tour-dates-1235370290/ |url-status=live |archive-url=https://web.archive.org/web/20240110191216/https://www.billboard.com/music/rb-hip-hop/playboi-carti-antagonist-tour-dates-1235370290/ |archive-date=January 10, 2024 |access-date=2023-11-05 |magazine=Billboard |language=en-US}}</ref><ref>{{Cite web |last=Garcia |first=Thania |date=2023-07-12 |title=Playboi Carti Sets Dates for Global 'Antagonist' Arena Tour |url=https://variety.com/2023/music/news/playboi-carti-dates-antagonist-arena-tour-1235667822/ |url-status=live |archive-url=https://web.archive.org/web/20231105143613/https://variety.com/2023/music/news/playboi-carti-dates-antagonist-arena-tour-1235667822/ |archive-date=November 5, 2023 |access-date=2023-11-05 |website=Variety |language=en-US}}</ref><ref>{{Cite web |last=Grant |first=Shawn |date=2023-07-12 |title=Playboi Carti Announces 'Antagonist Tour' for This Fall |url=https://thesource.com/2023/07/12/playboi-carti-antagonist-tour/,%20https://thesource.com/2023/07/12/playboi-carti-antagonist-tour/ |url-status=live |archive-url=https://web.archive.org/web/20240513022651/https://thesource.com/2023/07/12/playboi-carti-antagonist-tour/ |archive-date=May 13, 2024 |access-date=2023-11-05 |language=en-US}}</ref>
In an April 2022 interview with ''[[XXL (magazine)|XXL]]'', Carti revealed another title for the album, ''Music'', and stated "that's all it is at this point".<ref>{{Cite web |date=2022-04-12 |title=Playboi Carti's reveals his next album 'Music' in rare XXL interview |url=https://ourgenerationmusic.com/news/playboi-carti-music-xxl-interview/ |access-date=2023-11-05 |website=Our Generation Music |language=en-US}}</ref><ref name="Satten"/>


In an April 2022 interview with ''[[XXL (magazine)|XXL]]'', Carti unveiled yet another potential title, simply stating ''Music''. He emphasized that “that’s all it is at this point,” suggesting a straightforward approach to his work.<ref name="Satten22"/><ref>{{Cite web |date=2022-04-12 |title=Playboi Carti's reveals his next album 'Music' in rare XXL interview |url=https://ourgenerationmusic.com/news/playboi-carti-music-xxl-interview/ |url-status=live |archive-url=https://web.archive.org/web/20230620195301/https://ourgenerationmusic.com/news/playboi-carti-music-xxl-interview/ |archive-date=June 20, 2023 |access-date=2023-11-05 |website=Our Generation Music |language=en-US}}</ref> Since December 2023, Carti has been teasing the title ''I Am Music'', which has captured the attention of his fanbase.<ref>{{Cite magazine |last=Lynch |first=Jessica |date=2024-07-05 |title=Playboi Carti Spent 'a Good Four Years' Perfecting New Album |url=https://www.billboard.com/music/rb-hip-hop/playboi-carti-new-album-producer-cardo-reveals-1235725103/ |access-date=2024-08-04 |magazine=Billboard |language=en-US}}</ref><ref>{{Cite web |last=Art |first=Pop Culture & |date=2024-07-05 |title=Playboi Carti set to drop I Am Music after four-year odyssey with producer Cardo |url=https://tribune.com.pk/story/2476907/playboi-carti-set-to-drop-i-am-music-after-four-year-odyssey-with-producer-cardo |access-date=2024-08-04 |website=The Express Tribune |language=en}}</ref>
Since December 2023, Carti has been teasing the title ''I Am Music''.<ref name=":0"/>


Finally, on September 12, 2024, Carti made a significant announcement regarding his upcoming album. He officially revealed its title as ''I Am Music'' during the launch of box-set preorders.<ref>{{Cite web |date=2024-09-13 |title=Playboi Carti Drops New Single "All Red," Teases 'MUSIC' Album Release Date |url=https://hypebeast.com/2024/9/playboi-carti-all-red-single-stream-music-album-bundles-release-info |access-date=2024-09-13 |website=Hypebeast}}</ref> Alongside this announcement, he introduced digital pre-orders for the album and showcased nine different CD designs, three of which were available for purchase as part of exclusive merchandise bundles.<ref>{{Cite web |last=Art |first=Pop Culture & |date=2024-09-13 |title=Playboi Carti releases new track 'ALL RED' and announces merch pre-orders ahead of third album |url=https://tribune.com.pk/story/2495841/playboi-carti-releases-new-track-all-red-and-announces-merch-pre-orders-ahead-of-third-album |access-date=2024-09-13 |website=The Express Tribune |language=en}}</ref>
⚫
==Track listing==
Carti has previewed and teased multiple unreleased songs, which are expected to be on the album.<ref>{{Cite web |date=2023-07-22 |title=Playboi Carti Plays New Music At Rolling Loud Miami, Says New Album Is Coming "ASAP" |url=https://www.hotnewhiphop.com/697584-playboi-carti-new-album-rolling-loud-miami-cage-fit-check |access-date=2023-08-23 |website=www.hotnewhiphop.com |language=en}}</ref><ref name="rollingloud" /><ref name="Satten" /><ref name="Rogers"/><ref name=":0" /><ref name=":1" />


⚫
== Track listing ==
'''Speculated songs:'''
Carti has released, previewed, and teased multiple songs, which are expected to be on the album,<ref>{{Cite web |date=2024-06-17 |title=Playboi Carti Debuts New Songs at Lyrical Lemonade's Summer Smash Festival |url=https://hypebeast.com/2024/6/playboi-carti-summer-smash-festival-new-music-preview |access-date=2024-08-04 |website=Hypebeast}}</ref><ref>{{Cite web |last=Nevares |first=Gabriel Bras |date=2024-06-16 |title=Playboi Carti Premieres New Music & Brings Out Opium During His Summer Smash Set |url=https://www.hotnewhiphop.com/816481-playboi-carti-summer-smash-new-music-opium-hip-hop-news |access-date=2024-08-04 |website=HotNewHipHop |language=en}}</ref><ref>{{Cite web |date=2024-06-16 |title=Watch Playboi Carti Debut New Songs At Lyrical Lemonade Summer Smash |url=https://www.stereogum.com/2268269/watch-playboi-carti-debut-new-songs-at-lyrical-lemonade-summer-smash/news/ |access-date=2024-08-04 |website=Stereogum |language=en}}</ref> although the only confirmed track is "[[All Red]]".<ref>{{Cite web |title=Playboi Carti Setlist at Rolling Loud Festival 2024 |url=https://www.setlist.fm/setlist/playboi-carti/2024/hard-rock-stadium-miami-gardens-fl-13550d65.html |access-date=2025-01-04 |website=setlist.fm |language=en}}</ref>
* "[[Backr00ms]]" (featuring [[Travis Scott]])
* "[[2024 (song)|2024]]"
* "[[H00dByAir]]"
* "[[Different Day (song)|Different Day]]"
* "[[EvilJ0rdan]]"
* "Problem Child" (featuring Travis Scott)
* "Pop Out"
* "Rockstar"
* "Killers"
* "Iggy Azalea"


==References==
== References ==
{{reflist}}
{{reflist}}


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[[Category:Upcoming albums]]
[[Category:Upcoming albums]]
[[Category:2024 albums]]
[[Category:2025 albums]]
[[Category:Playboi Carti albums]]
[[Category:Playboi Carti albums]]
[[Category:Interscope Records albums]]
[[Category:Interscope Records albums]]
[[Category:Opium (record label) albums]]
[[Category:Albums produced by Kanye West]]
[[Category:Albums produced by Travis Scott]]
[[Category:Albums produced by Mike Dean (record producer)]]
[[Category:Albums produced by Metro Boomin]]
[[Category:Albums produced by F1lthy]]
[[Category:Albums produced by F1lthy]]
[[Category:Albums produced by Ojivolta]]

Latest revision as of 22:42, 11 January 2025

I Am Music
Tentative cover art that was revealed when announcing the album.
Studio album by
Playboi Carti
ReleasedTBA
GenreHip hop
Label
Producer
Playboi Carti chronology
Whole Lotta Red
(2020) 		I Am Music
(2024)
Singles from I Am Music
  1. "All Red"
    Released: September 13, 2024

I Am Music is the upcoming third studio album by American rapper Playboi Carti. It is scheduled to be released through AWGE and Interscope Records. The album was preceded by the single "All Red", which was released on his 29th birthday, and serves as the follow-up to his previous album, Whole Lotta Red (2020). Five songs were premiered during his headlining performance at the Rolling Loud music festival at the Hard Rock Stadium in Miami Gardens, Florida on December 15, 2024.[1][2]

The album has been in development hell for at least three years, and Carti has been limited when speaking about the progress of the record publicly.[3]

Background and recording

Following the success of his second studio album, Whole Lotta Red (2020), Playboi Carti quickly began teasing new music. On March 10, 2021, just three months after Whole Lotta Red was released, Carti hinted at a new project on Instagram.[4] By August 23, 2021, he had revealed the album’s initial title, Narcissist, and set a release date for September 13, although the date ultimately passed without the album's release.[5] As the year progressed, Carti’s plans for the album evolved.[6] In an April 2022 interview with XXL, he mentioned that the album’s title had been changed to Music.[7] During this period, Carti was actively recording and experimenting with new sounds, seeking to build on the success of his previous work. His creative process involved working with a variety of collaborators, drawing on the talent within his Opium label, including producers like F1lthy and the collective Working on Dying. Carti was also influenced by various genres, blending elements of punk, rap, and experimental music.[8]

Throughout 2022 and 2023, Carti remained active in live performances, debuting unreleased tracks and building anticipation among fans.[9] On December 25, 2022, the second anniversary of Whole Lotta Red, Carti reignited speculation by posting what appeared to be new cover art on Instagram and tweeting, "love all my supporters it's time".[10] By 2023, Carti had solidified his vision for the album, intensifying his creative process while continuing to tweak and perfect the project.[11] In a November 2023 interview with Numéro Berlin, Carti emphasized the personal significance of the album, describing it as his most important work to date.[12] He revealed that much of the album was recorded in a cave-like studio in Paris, where he spent three months immersed in the creative process.[12] On November 17, Carti revealed production from Ye for the album.[13][14] The next day, after headlining Camp Flog Gnaw Carnival on November 18, Carti revealed that the album will feature no guest appearances from other artists, stating "I'm tryna do this by myself".[15][16]

Promotion

The promotional campaign for Playboi Carti's album began subtly on December 7, 2023, when Carti posted a cryptic Instagram story stating, "I am music," followed by another story showcasing Pharrell Williams' response, simply reading "Prepare".[17][18] This sparked immediate speculation about an upcoming release. Later that day, DJ Akademiks announced that Carti's album was expected to drop in January 2024, hyping it as "the greatest thing you ever heard".[19] However, the month passed without the album's release

On December 8, 2023, Carti escalated the promotion by releasing the song "Different Day" through the Opium Instagram account, accompanied by a full-length music video.[20] However, the song did not receive an official release on streaming platforms, maintaining an exclusive and underground appeal. Over the following weeks, Carti continued this unconventional approach, dropping a series of promotional singles: "2024" on December 14, "H00dByAir" on December 19, "Backr00ms" featuring Travis Scott on January 1, 2024, "EvilJ0rdan" on January 15, and "Ketamine" on March 12.[21][22][23][24][25] Each release was paired with a music video, with most being exclusive to Instagram or YouTube, further building anticipation around the album.[26]

Throughout 2024, Carti continued to tease fans with snippets of new material during live performances, including a preview of the tracks "All Red" and "Fuck on My DJ" at the Lyrical Lemonade Summer Smash festival in June.[27] Throughout the year, Carti started teasing the release date to be in 2024, with him and other close sources, including DJ Akademics and Opium members, saying "2024 Music" on social media. However, the year passed without the album's release. On June 17, Carti again used Instagram to preview another unreleased track, keeping the momentum and speculation alive.[28] Many fans speculated Carti was purposefully not releasing the album on the supposed release dates to boost his ego or personality. On social media, fans had made many jokes mocking Carti that the album would never drop, or drop in the coming decades. On September 12, 2024, the day before Carti's birthday, he announced on Instagram, with affiliated Opium accounts reposting the story. The announcement revealed new merchandise, which included the album title and hinted at its possible release date.[29] About an hour later, Carti posted another update on Instagram—a teaser for the single "All Red" with the caption: "Tonight? All Red??".[30] The single was subsequently released at midnight on the streaming platforms.[31] On November 22, 2024, Carti posted a new song through the Opium Instagram account, titled and captioned "Play This".[32][33][34][35] Five days later on November 27, 2024, Carti announced he would be performing I Am Music at Rolling Loud Miami on December 15, 2024.[36][37] On December 15, 2024, Carti performed five new songs during his headlining performance.[38][39][40]

Title

Playboi Carti has teased a variety of potential titles for his upcoming album. Initially, he hinted at the title Narcissist in a Twitter post where he shared a screenshot from an iMessage group chat, boldly proclaiming, “Forget about sample clearances. Drop Narcissist”.[5][41] This provocative statement set the tone for the album's anticipation and led to the renaming of his Narcissist Tour to the King Vamp Tour shortly thereafter.[42]

In addition to Narcissist, fans speculated that another title, Antagonist, could also be associated with the album. This speculation arose from the canceled world tour that was initially set to feature artists such as Ken Carson, Destroy Lonely, and Homixide Gang.[43][44][45]

In an April 2022 interview with XXL, Carti unveiled yet another potential title, simply stating Music. He emphasized that “that’s all it is at this point,” suggesting a straightforward approach to his work.[7][46] Since December 2023, Carti has been teasing the title I Am Music, which has captured the attention of his fanbase.[47][48]

Finally, on September 12, 2024, Carti made a significant announcement regarding his upcoming album. He officially revealed its title as I Am Music during the launch of box-set preorders.[49] Alongside this announcement, he introduced digital pre-orders for the album and showcased nine different CD designs, three of which were available for purchase as part of exclusive merchandise bundles.[50]

Track listing

Carti has released, previewed, and teased multiple songs, which are expected to be on the album,[51][52][53] although the only confirmed track is "All Red".[54]

References

  1. ^ "Playboi Carti Debuts 'I Am Music' Songs With The Weeknd & Metro Boomin At Rolling Loud". HipHopDX. December 16, 2024. Retrieved December 17, 2024.
  2. ^ Espino, Osvaldo. "Rolling Loud 2024 Day Three: Playboi Carti Teases I Am Music". Miami New Times. Retrieved December 17, 2024.
  3. ^ Alappat, Jasmine (December 28, 2024). "Fans react hilariously as Playboi Carti reassures, "I'm dropping I Am Music in 2024 on a Friday," as the final day approaches". Soap Central. Retrieved December 29, 2024.
  4. ^ Robinson, Joshua (March 10, 2021). "Playboi Carti Is Ready To Drop New Album: "We Not Done"". HotNewHipHop. Archived from the original on June 20, 2023. Retrieved June 20, 2023.
  5. ^ a b Yeung, Vivian (August 23, 2021). "Playboi Carti announces 'Narcissist' project and release date". Crack. Archived from the original on June 20, 2023. Retrieved June 20, 2023.
  6. ^ Garrigan, Quinn. "Everything We Know About Playboi Carti's "Narcissist"". The Forest Scout. Retrieved September 1, 2024.
  7. ^ a b Satten, Vanessa (April 12, 2022). "Playboi Carti Gives Rare Interview on New Music, Fatherhood, More". XXL. Archived from the original on March 5, 2023. Retrieved November 5, 2023.
  8. ^ "Is Playboi Carti Hip-Hop's New Punk Icon?". www.newwavemagazine.com. Retrieved September 1, 2024.
  9. ^ Bras Nevares, Gabriel (March 4, 2023). "Playboi Carti Unveils New Music At Rolling Loud". HotNewHipHop. Archived from the original on August 12, 2023. Retrieved August 12, 2023.
  10. ^ Powell, Jon (December 26, 2022). "Playboi Carti teases return to music on social media". Revolt. Archived from the original on November 6, 2023. Retrieved November 6, 2023.
  11. ^ Coleman II, C. Vernon (February 22, 2023). "Playboi Carti's New Album Is Done, DJ Says". XXL. Archived from the original on June 20, 2023. Retrieved June 20, 2023.
  12. ^ a b Cummings, Damien (November 3, 2023). "Numéro Berlin #ZUKUNFT x Playboi Carti". Numéro Berlin. Archived from the original on November 3, 2023. Retrieved November 3, 2023.
  13. ^ Andrews, Elias (November 19, 2024). "Playboi Carti Reveals Kanye West Is Producing New Album "I AM MUSIC"". HotNewHipHop. Retrieved November 21, 2024.
  14. ^ "Ye Is Producing Playboi Carti's 'I AM MUSIC'". Hypebeast. November 20, 2024. Retrieved November 21, 2024.
  15. ^ Andrews, Elias (November 19, 2024). "Playboi Carti Claims There Will No Features On "I AM MUSIC" Album". HotNewHipHop. Retrieved November 21, 2024.
  16. ^ "Playboi Carti Says 'I AM MUSIC' Album Won't Have Any Features". RapTV. Retrieved November 21, 2024.
  17. ^ Kearns, Sarah (December 7, 2023). "Playboi Carti Teases Third Studio Album 'Music'". Hypebeast. Archived from the original on December 7, 2023. Retrieved December 7, 2023.
  18. ^ "Playboi Carti Teases Mysterious New Project 'I Am Music' With Pharrell's Help". HipHopDX. December 8, 2023. Retrieved September 1, 2024.
  19. ^ Gilbert, Natalee (December 9, 2023). "Playboi Carti Returns With First New Song Ahead of His Album Release in January". XXL. Archived from the original on December 11, 2023. Retrieved December 10, 2023.
  20. ^ Chelosky, Danielle (December 9, 2023). "Playboi Carti Shares New Song "Different Day": Listen". Stereogum. Archived from the original on December 11, 2023. Retrieved December 10, 2023.
  21. ^ Bras Nevares, Gabriel (December 8, 2023). "Playboi Carti Shares New Snippet On Instagram: "Im Not Playing"". HotNewHipHop. Archived from the original on December 11, 2023. Retrieved December 10, 2023.
  22. ^ Callas, Brad. "Playboi Carti Unleashes Another New One With "H00DBYAIR" Video". Complex. Archived from the original on December 21, 2023. Retrieved December 25, 2023.
  23. ^ Mier, Tomás; Rizzo, Carita (January 2, 2024). "Playboi Carti and Travis Scott Waste No Time in 2024 as They Drop New Collab". Rolling Stone. Archived from the original on January 2, 2024. Retrieved January 2, 2024.
  24. ^ Corcoran, Nina (January 15, 2024). "Playboi Carti Shares Video for New Song "EvilJ0rdan": Watch". Pitchfork. Archived from the original on January 16, 2024. Retrieved January 16, 2024.
  25. ^ Ocho, Alex. "Playboi Carti Returns With New Song and Video "Ketamine"". Complex. Archived from the original on March 17, 2024. Retrieved March 19, 2024.
  26. ^ "Breaking down Playboi Carti's stream-subverting album rollout". The FADER. Retrieved August 27, 2024.
  27. ^ Castro, Danilo (June 18, 2024). "Playboi Carti Builds Up Album Hype With New Song Snippet". HotNewHipHop. Retrieved June 18, 2024.
  28. ^ Andrews, Elias (June 18, 2024). "Playboi Carti Builds Up Album Hype With New Song Snippet". HotNewHipHop. Retrieved September 1, 2024.
  29. ^ Art, Pop Culture & (September 13, 2024). "Playboi Carti releases new track 'ALL RED' and announces merch pre-orders ahead of third album". The Express Tribune. Retrieved September 13, 2024.
  30. ^ Andrews, Elias (September 13, 2024). "Playboi Carti Announces New Album "MUSIC" And Teases Release Date". HotNewHipHop. Retrieved September 13, 2024.
  31. ^ Saponara, Michael (September 13, 2024). "Playboi Carti Releases First Song on Streaming Services Since 2020 With 'All Red': Listen". Billboard. Retrieved September 13, 2024.
  32. ^ Diaz, Angel (November 23, 2024). "Playboi Carti Shares New Song 'Play This' as He Continues to Tease 'I Am Music'". Billboard. Retrieved November 24, 2024.
  33. ^ "Playboi Carti Releases New Song "Play This"". Complex. Retrieved November 24, 2024.
  34. ^ "Playboi Carti Drops "PLAY THIS" on Instagram". Hypebeast. November 22, 2024. Retrieved November 24, 2024.
  35. ^ Art, Pop Culture & (November 22, 2024). "Playboi Carti drops new song 'Play This' ahead of highly anticipated album 'I Am Music'". The Express Tribune. Retrieved November 24, 2024.
  36. ^ "Playboi Carti's new album 'I AM MUSIC' set to debut at Rolling Loud Miami". rollingout.com. November 29, 2024. Retrieved December 4, 2024.
  37. ^ Grant, Shawn (November 29, 2024). "Playboi Carti to Perform 'I Am Music' at Rolling Loud Miami 2024". The Source Magazine. Retrieved December 4, 2024.
  38. ^ "Watch Playboi Carti Debut A Bunch Of New Songs At Rolling Loud Miami". Stereogum. December 16, 2024. Retrieved December 16, 2024.
  39. ^ Denis, Kyle (December 16, 2024). "7 Best Moments From Rolling Loud Miami 2024: Travis Scott's Helicopter, Playboi Carti's New Music & One Fiery Future". Billboard. Retrieved December 16, 2024.
  40. ^ "Watch Playboi Carti Debut A Bunch Of New Songs At Rolling Loud Miami". Stereogum. December 16, 2024. Retrieved December 16, 2024.
  41. ^ "Playboi Carti Is Ready To Risk It All With The Release Of "Narcissist"". www.hotnewhiphop.com. September 15, 2021. Archived from the original on June 20, 2023. Retrieved June 20, 2023.
  42. ^ Schube, Will (December 9, 2021). "Playboi Carti's 'Whole Lotta Red' Is Now Certified RIAA Gold". uDiscover Music. Archived from the original on December 10, 2023. Retrieved December 9, 2023. Playboi Carti is currently on the last leg of his KING VAMP tour.
  43. ^ Mamo, Heran (July 12, 2023). "Playboi Carti Plots Global Antagonist Tour: See the Dates". Billboard. Archived from the original on January 10, 2024. Retrieved November 5, 2023.
  44. ^ Garcia, Thania (July 12, 2023). "Playboi Carti Sets Dates for Global 'Antagonist' Arena Tour". Variety. Archived from the original on November 5, 2023. Retrieved November 5, 2023.
  45. ^ Grant, Shawn (July 12, 2023). "Playboi Carti Announces 'Antagonist Tour' for This Fall". Archived from the original on May 13, 2024. Retrieved November 5, 2023.
  46. ^ "Playboi Carti's reveals his next album 'Music' in rare XXL interview". Our Generation Music. April 12, 2022. Archived from the original on June 20, 2023. Retrieved November 5, 2023.
  47. ^ Lynch, Jessica (July 5, 2024). "Playboi Carti Spent 'a Good Four Years' Perfecting New Album". Billboard. Retrieved August 4, 2024.
  48. ^ Art, Pop Culture & (July 5, 2024). "Playboi Carti set to drop I Am Music after four-year odyssey with producer Cardo". The Express Tribune. Retrieved August 4, 2024.
  49. ^ "Playboi Carti Drops New Single "All Red," Teases 'MUSIC' Album Release Date". Hypebeast. September 13, 2024. Retrieved September 13, 2024.
  50. ^ Art, Pop Culture & (September 13, 2024). "Playboi Carti releases new track 'ALL RED' and announces merch pre-orders ahead of third album". The Express Tribune. Retrieved September 13, 2024.
  51. ^ "Playboi Carti Debuts New Songs at Lyrical Lemonade's Summer Smash Festival". Hypebeast. June 17, 2024. Retrieved August 4, 2024.
  52. ^ Nevares, Gabriel Bras (June 16, 2024). "Playboi Carti Premieres New Music & Brings Out Opium During His Summer Smash Set". HotNewHipHop. Retrieved August 4, 2024.
  53. ^ "Watch Playboi Carti Debut New Songs At Lyrical Lemonade Summer Smash". Stereogum. June 16, 2024. Retrieved August 4, 2024.
  54. ^ "Playboi Carti Setlist at Rolling Loud Festival 2024". setlist.fm. Retrieved January 4, 2025.
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