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{{Short description|Dutch high street clothing and accessories chain}}
{{Move to Wiktionary}}
{{for|the pejorative term|Sissy}}
{{Infobox company
| logo = Sissy-Boy logo.svg
| image = Sissy-Boy Utrecht.jpg
| image_caption = Sissy-Boy store inside the Hoog Catharijne shopping center, [[Utrecht]]
| industry = Retail
| founded = 1982<ref name=nos/>
| founder = Michael Smit
| key_people = Romy Schneider
| trade_name = Sissy-Boy
| homepage = {{URL|sissy-boy.com/}}
}}
'''Sissy-Boy''', founded in 1982,<ref name=nos/> is a Dutch high street clothing and accessories chain with over 45 stores in the [[Netherlands]], [[Belgium]], and [[Luxembourg]].


==Merchandise==
'''''Sissy boy''''', or just '''''Sissy''''', is a pejorative term for a [[man|male]], usually not an adult, who is [[effeminate]] and fails to behave according to the traditional male [[gender role]]. This can include various things:
Besides clothes (for what is described as an "upscale" audience),<ref name="Carlson2006">{{cite book|last=Carlson|first=Neil|title=Night+Day Amsterdam|url=https://books.google.com/books?id=76u1UNV6yOcC&pg=PA82|accessdate=9 August 2013|year=2006|publisher=ASDavis Media Group|isbn=9780976601333|page=82}}</ref> the stores sell household textiles, such as drapes and curtains.<ref>{{cite news|url=http://www.volkskrant.nl/vk/nl/2680/Economie/article/detail/1007876/2010/07/29/H-M-verkoopt-mode-als-groente.dhtml|title=H & M verkoopt mode als groente|date=29 July 2010|language=Dutch|accessdate=9 August 2013}}</ref> After management realized that customers were often interested in the furniture in the stores, they started selling that too.<ref>{{cite book |url=https://books.google.com/books?id=eX70uX5B_g8C&pg=PT64 |page=64 |title=Van factuur tot aangifte |first=Hans |last=Pieters |publisher=Unieboek |year=2012 |isbn=9789000315826}}</ref> Clothes and fabrics are designed in-house.<ref>{{cite book |url=https://books.google.com/books?id=9h-utzMcMuMC&pg=PT364 |page=364 |title=Fodor's Amsterdam: with the Best of the Netherlands |publisher=Fodor's Travel |year=2013 |isbn=9780891419594}}</ref>


The company designs and sells [[Basic knitted fabrics#Tricot knitting|tricot]] dresses with flower prints, based on the 1970s era [[wrap dress]] first designed by [[Diane von Fürstenberg]], and reintroduced in the 1990s. In addition to their own designs, Sissy-Boy also sells tricot dresses by King Louie.<ref>{{cite news|url=http://www.volkskrant.nl/vk/nl/2676/Cultuur/archief/article/detail/997928/2010/04/24/Hollands-motief.dhtml|title=Hollands motief|last=Rossum|first=Milou van|date=24 April 2010 |language=Dutch |accessdate=9 August 2013}}</ref>
* Wearing feminine [[clothes]], typically for comfort or practicality.
* Enjoying girl's stereotypical [[game]]s, interests and activities.


==History==
{{incomplete}}
The first Sissy-Boy location was opened in Amsterdam in 1982 under the name '''Scoot''' by Michael Smit. Together with Romy Schneider, they began a clothing line, naming it "'''Sissy'''" after the nickname of [[Queen Elisabeth of Bavaria]]. The line's clothes were initially all sold as unisex, but expanded to include men's clothes. 'Boy' was then added to the name to reflect this change in focus.<ref>{{Cite web |title=Sissy-Boy |url=https://www.retaildesignlab.be/en/case-study/sissy-boy |access-date=2024-01-10 |website=Retail Design Lab |language=en}}</ref>


{{As of|2008}}, there were over thirty Sissy-Boy stores in the Netherlands, and one was opened in [[Antwerp]], Belgium,<ref>{{cite news|url=http://fr.elle.be/Mode/Nos-adresses/Une-Bruxelloise-a-Maastricht/Nos-coups-de-coeur|title=Nos coups de coeur - Une Bruxelloise à... Maastricht|date=11 March 2010|work=[[Elle (magazine)|Elle]]|language=French|accessdate=9 August 2013}}</ref> in the summer of 2009.<ref>{{cite web|url=http://www.fashionunited.be/News/Columns/Sissy-Boy_naar_Belgi%EB_200810319977/|title=Sissy-Boy naar België|publisher=FashionUnited|language=Dutch|accessdate=9 August 2013}}</ref> The company opened a "concept store" on the [[KNSM Island]].<ref>{{cite book |url=https://books.google.com/books?id=N1nZCwAAQBAJ&pg=PA13 |title=National Geographic Traveler Amsterdam |publisher=National Geographic Books |first1=Christopher |last1=Catling |first2=Gabriella |last2=Le Breton |isbn=9781426211850 |year=2014 |page=13}}</ref>
==See also==
* [[Tomboy]]
* [[Butch_and_Femme|Butch]]
* [[Girly girl]]
* [[Effeminacy]]
* [[Amazon feminism]]
* [[List of transgender-related topics]]


The company was bought by the Brand Retail Group in 2017, which said in 2019 it had always planned to sell it on. By 2018 they intensified their search for a buyer, since sales were disappointing, but in 2019 the company was close to bankruptcy.<ref name=nos>{{cite news |url=https://nos.nl/artikel/2278561-kledingketen-sissy-boy-op-rand-van-faillissement |publisher=[[Nederlandse Omroep Stichting]] |language=nl |accessdate=19 January 2021 |title= Kledingketen Sissy-Boy op rand van faillissement |date=1 April 2019}}</ref> In 2019, the company was indeed declared bankrupt at a time when a number of well-known Dutch chains of stores got in financial trouble. At the time, it had 45 stores in the Netherlands, Belgium, and Luxembourg, and 600 employees.<ref>{{cite news |url=https://www.parool.nl/amsterdam/winkelketen-sissy-boy-is-failliet-verklaard~b19a3c4f/ |title= Winkelketen Sissy-Boy is failliet verklaard |date=12 April 2019 |accessdate=19 January 2022 |language=nl |newspaper=[[Het Parool]]}}</ref> The company was bought out by Termeer, a family company that owns a number of other clothing and shoe stores.<ref>{{cite news |url=https://www.parool.nl/amsterdam/termeer-neemt-kledingwinkels-sissy-boy-over~b3d8997a/?referrer=https%3A%2F%2Fwww.google.com%2F |title= Termeer neemt kledingwinkels Sissy-Boy over |date=13 April 2019 |accessdate=19 January 2022 |language=nl |newspaper=[[Het Parool]]}}</ref>
⚫
==External links==
*[http://home.earthlink.net/~ahunter/Same_Closet_Diff_Door/hpsissy.html Same Closet, Different Door: A Heterosexual Sissy's Coming-Out Party]


In 2021, an [[outlet store]] was opened in The Hague,<ref>{{cite news |url=https://indebuurt.nl/denhaag/nieuws/nieuw-in/meubels-en-kleding-shoppen-er-is-weer-een-nieuwe-outlet-in-de-binnenstad~197614/ |newspaper=In de buurt (Den Haag) |language=nl |title=Meubels én kleding shoppen: er is weer een nieuwe outlet in de binnenstad |date=12 November 2021 |first=Allan |last=Vos |accessdate=19 January 2021}}</ref> a new store was opened in [[Brugge]], Belgium,<ref>{{cite news |url=https://www.pzc.nl/brugge/sissy-boy-keert-na-1-5-jaar-terug-naar-brugge-met-nieuwe-stek-in-steenstraat~a80a1bf0/?referrer=https%3A%2F%2Fwww.google.com%2F |newspaper=[[Provinciale Zeeuwse Courant]] |language=nl |accessdate=19 January 2022 |title=Sissy-Boy keert na 1,5 jaar terug naar Brugge, met nieuwe stek in Steenstraat |first=Hans |last=Huysentruyt |date=11 November 2021}}</ref> and Sissy-Boy started a [[capsule collection]], their first, with Rachel van Sas.<ref>{{cite news |url=https://fashionunited.nl/nieuws/mode/sissy-boy-lanceert-eerste-en-exclusieve-capsulecollectie-met-de-huismuts/2021090950994 |first=Sylvana |last=Lijbaart |title=Sissy-Boy lanceert eerste en exclusieve capsulecollectie met De Huismuts |date=9 September 2021 |newspaper=Fashion United |language=nl |accessdate=19 January 2022}}</ref>
{{lang-stub}}

==References==
{{Reflist}}

⚫
==External links==
*{{official website}}


[[Category:Gender]]
[[Category:Clothing brands of the Netherlands]]

Latest revision as of 19:17, 10 January 2024

For the pejorative term, see Sissy.
Sissy-Boy
Sissy-Boy
IndustryRetail
Founded1982[1]
FounderMichael Smit
Key people
Romy Schneider
Websitesissy-boy.com

Sissy-Boy, founded in 1982,[1] is a Dutch high street clothing and accessories chain with over 45 stores in the Netherlands, Belgium, and Luxembourg.

Merchandise

[edit]

Besides clothes (for what is described as an "upscale" audience),[2] the stores sell household textiles, such as drapes and curtains.[3] After management realized that customers were often interested in the furniture in the stores, they started selling that too.[4] Clothes and fabrics are designed in-house.[5]

The company designs and sells tricot dresses with flower prints, based on the 1970s era wrap dress first designed by Diane von Fürstenberg, and reintroduced in the 1990s. In addition to their own designs, Sissy-Boy also sells tricot dresses by King Louie.[6]

History

[edit]

The first Sissy-Boy location was opened in Amsterdam in 1982 under the name Scoot by Michael Smit. Together with Romy Schneider, they began a clothing line, naming it "Sissy" after the nickname of Queen Elisabeth of Bavaria. The line's clothes were initially all sold as unisex, but expanded to include men's clothes. 'Boy' was then added to the name to reflect this change in focus.[7]

As of 2008, there were over thirty Sissy-Boy stores in the Netherlands, and one was opened in Antwerp, Belgium,[8] in the summer of 2009.[9] The company opened a "concept store" on the KNSM Island.[10]

The company was bought by the Brand Retail Group in 2017, which said in 2019 it had always planned to sell it on. By 2018 they intensified their search for a buyer, since sales were disappointing, but in 2019 the company was close to bankruptcy.[1] In 2019, the company was indeed declared bankrupt at a time when a number of well-known Dutch chains of stores got in financial trouble. At the time, it had 45 stores in the Netherlands, Belgium, and Luxembourg, and 600 employees.[11] The company was bought out by Termeer, a family company that owns a number of other clothing and shoe stores.[12]

In 2021, an outlet store was opened in The Hague,[13] a new store was opened in Brugge, Belgium,[14] and Sissy-Boy started a capsule collection, their first, with Rachel van Sas.[15]

References

[edit]
  1. ^ a b c "Kledingketen Sissy-Boy op rand van faillissement" (in Dutch). Nederlandse Omroep Stichting. 1 April 2019. Retrieved 19 January 2021.
  2. ^ Carlson, Neil (2006). Night+Day Amsterdam. ASDavis Media Group. p. 82. ISBN 9780976601333. Retrieved 9 August 2013.
  3. ^ "H & M verkoopt mode als groente" (in Dutch). 29 July 2010. Retrieved 9 August 2013.
  4. ^ Pieters, Hans (2012). Van factuur tot aangifte. Unieboek. p. 64. ISBN 9789000315826.
  5. ^ Fodor's Amsterdam: with the Best of the Netherlands. Fodor's Travel. 2013. p. 364. ISBN 9780891419594.
  6. ^ Rossum, Milou van (24 April 2010). "Hollands motief" (in Dutch). Retrieved 9 August 2013.
  7. ^ "Sissy-Boy". Retail Design Lab. Retrieved 2024-01-10.
  8. ^ "Nos coups de coeur - Une Bruxelloise à... Maastricht". Elle (in French). 11 March 2010. Retrieved 9 August 2013.
  9. ^ "Sissy-Boy naar België" (in Dutch). FashionUnited. Retrieved 9 August 2013.
  10. ^ Catling, Christopher; Le Breton, Gabriella (2014). National Geographic Traveler Amsterdam. National Geographic Books. p. 13. ISBN 9781426211850.
  11. ^ "Winkelketen Sissy-Boy is failliet verklaard". Het Parool (in Dutch). 12 April 2019. Retrieved 19 January 2022.
  12. ^ "Termeer neemt kledingwinkels Sissy-Boy over". Het Parool (in Dutch). 13 April 2019. Retrieved 19 January 2022.
  13. ^ Vos, Allan (12 November 2021). "Meubels én kleding shoppen: er is weer een nieuwe outlet in de binnenstad". In de buurt (Den Haag) (in Dutch). Retrieved 19 January 2021.
  14. ^ Huysentruyt, Hans (11 November 2021). "Sissy-Boy keert na 1,5 jaar terug naar Brugge, met nieuwe stek in Steenstraat". Provinciale Zeeuwse Courant (in Dutch). Retrieved 19 January 2022.
  15. ^ Lijbaart, Sylvana (9 September 2021). "Sissy-Boy lanceert eerste en exclusieve capsulecollectie met De Huismuts". Fashion United (in Dutch). Retrieved 19 January 2022.
[edit]
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