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{{Use American English|date = September 2019}}
{{otheruses1|the soft drink}}
{{short description|Grapefruit soft drink}}
[[File:The logo of Squirt, a grapefruit flavored soda.png|thumb|The logo of Squirt.]]
{{Use mdy dates|date = September 2019}}
{{infobox beverage
| name = Squirt
| image = [[File:Squirt.JPG|200px]]
| type = [[Soft drink]]
| manufacturer = [[Keurig Dr Pepper]]
| distributor =
| origin = [[United States]]
| region = [[Phoenix, Arizona]]
| introduced = {{Start date and age|1938}}
| discontinued =
| color = Yellow-White
| flavor = [[Grapefruit]]
| variants = Grapefruit, Grapefruit Zero Sugar, Ruby Red
| website = {{URL|https://www.squirtsoda.com|squirtsoda.com}}
}}


'''Squirt''' is a [[caffeine]]-free, [[grapefruit]]-flavored, [[carbonated]] [[soft drink]], created in 1938 in [[Phoenix, Arizona|Phoenix]], [[Arizona]].<ref name="drpepper">{{cite web|url=http://www.drpeppersnapplegroup.com/brands/squirt/|title=Our Brands - Keurig Dr Pepper|archive-url=https://web.archive.org/web/20100527234232/https://www.drpeppersnapplegroup.com/brands/squirt|archive-date=May 27, 2010|access-date=July 24, 2010}}</ref><ref>{{cite web|url=http://www.squirtsoda.com/|title=Squirt Soda|access-date=June 4, 2015}}</ref> Squirt competes primarily against [[The Coca-Cola Company]]'s [[Fresca]].


== History ==
{{unref|article|date=June 2007}}
Squirt was created by Herb Bishop in 1938.<ref>{{Cite web |last=Rivas |first=Nicole |date=2022-06-21 |title=Every Squirt Flavor Ranked Worst To Best |url=https://www.mashed.com/902698/every-squirt-flavor-ranked-worst-to-best/ |access-date=2022-08-09 |website=Mashed.com |language=en-US}}</ref>


In 1941, a little boy mascot known as "Lil' Squirt" was created for marketing the product.<ref>{{cite book |last1=Dotz |first1=Warren |last2=Morton |first2=Jim |title=What a Character! 20th Century American Advertising Icons |date=1996 |publisher=Chronicle Books |isbn=0-8118-0936-6 |page=14}}</ref> Squirt became a popular soft drink in many parts of the country, especially the West and Southwest. In the 1950s, it became commonly used as a [[drink mixer|mixer]] in [[cocktail]]s.
[[Image:Squirt_logo300.jpg|thumb|150px|right|Squirt logo]]
[[Image:DSCN4791.JPG|right|thumb|150px|Ruby Red Squirt 12-Packs]]
'''Squirt''' is a [[caffeine]]-free [[citrus]]-flavored [[soft drink]] created in [[1938]] by [[Herb Bishop]]. Bishop gave Squirt its name because the drink seemed to "squirt" into your mouth like a freshly squeezed [[grapefruit]]. Squirt is naturally flavored and contains grapefruit juice (less than 1%). Another version, Ruby-Red Squirt, which is a citrus-berry flavor and contains caffeine, was created in [[1993]].


The Squirt brand has changed ownership several times and is currently a property of [[Keurig Dr Pepper]].<ref name="drpepper" />
A '''Diet Squirt''' was also introduced. Diet Squirt is similar to [[Fresca]]. In [[1983]], Diet Squirt became the first soft drink in the [[United States]] to be sweetened with [[aspartame]]. Diet Squirt is carbonated with a white tint to it. A vitamin-C-enriched '''Diet Squirt Plus''' was briefly marketed in the mid 1980s.


== Product line ==
[[Wal-Mart]] sells a product similar to Squirt, named simply "Grapefruit." Unlike other Wal-Mart-branded sodas which are available chain-wide, the availability of Grapefruit is apparently limited to markets in which Squirt is popular.
Squirt is naturally flavored but contains less than 2% grapefruit juice. Like many other [[soft drink]]s, its packaging has varied over the years.


In 1983, Diet Squirt, the first soft drink in the United States to be sweetened with [[aspartame]], was introduced.<ref name="drpepper" />
Ownership of the Squirt brand has changed hands several times and is currently owned by the [[United Kingdom|British]] [[Cadbury Schweppes]]. In the United States the brand is produced under the authority of [[Dr Pepper]]/[[Seven Up]], Inc.


In the mid 1980s, a vitamin-C-enriched Diet Squirt Plus was briefly marketed.<ref>{{cite news|url=https://www.chicagotribune.com/1985/10/17/newest-squirt-adds-vitamins/|title=Newest Squirt Adds Vitamins|last=Lazarus|first=George|date=October 17, 1985|work=[[Chicago Tribune]]|access-date=October 3, 2012|publisher=[[Tribune Publishing]]}}</ref>
{{citrus sodas}}


In the early 1990s, Squirt [[Sorbet]], a frozen treat, was offered in [[Detroit]] area supermarkets.


Berry-flavored Ruby Red and Diet Ruby Red Squirt have also been introduced. Unlike regular Squirt, Ruby Red Squirt contains caffeine.
{{food-product-stub}}


In 2008, Squirt Citrus Power was introduced. Unlike regular Squirt, Squirt Citrus Power is caffeinated, lacks concentrated grapefruit juice, and contains [[taurine]] and other ingredients similar to an [[energy drink]].
[[Category:Cadbury-Schweppes soft drinks]]

== References ==
{{reflist}}

==External links==
*[https://www.squirtsoda.com/ Official website]

{{Dr Pepper Snapple brands}}
{{citrus sodas}}

[[Category:Keurig Dr Pepper brands]]
[[Category:Grapefruit sodas]]
[[Category:Citrus sodas]]
[[Category:Citrus sodas]]
[[Category:1938 introductions]]
[[Category:Products introduced in 1939]]
[[Category:Soft drinks]]


{{Soft-drink-stub}}

Latest revision as of 16:10, 28 November 2024

The logo of Squirt.

Squirt
TypeSoft drink
ManufacturerKeurig Dr Pepper
Country of origin United States
Region of originPhoenix, Arizona
Introduced1938; 86 years ago (1938)
ColorYellow-White
FlavorGrapefruit
VariantsGrapefruit, Grapefruit Zero Sugar, Ruby Red
Websitesquirtsoda.com

Squirt is a caffeine-free, grapefruit-flavored, carbonated soft drink, created in 1938 in Phoenix, Arizona.[1][2] Squirt competes primarily against The Coca-Cola Company's Fresca.

History

[edit]

Squirt was created by Herb Bishop in 1938.[3]

In 1941, a little boy mascot known as "Lil' Squirt" was created for marketing the product.[4] Squirt became a popular soft drink in many parts of the country, especially the West and Southwest. In the 1950s, it became commonly used as a mixer in cocktails.

The Squirt brand has changed ownership several times and is currently a property of Keurig Dr Pepper.[1]

Product line

[edit]

Squirt is naturally flavored but contains less than 2% grapefruit juice. Like many other soft drinks, its packaging has varied over the years.

In 1983, Diet Squirt, the first soft drink in the United States to be sweetened with aspartame, was introduced.[1]

In the mid 1980s, a vitamin-C-enriched Diet Squirt Plus was briefly marketed.[5]

In the early 1990s, Squirt Sorbet, a frozen treat, was offered in Detroit area supermarkets.

Berry-flavored Ruby Red and Diet Ruby Red Squirt have also been introduced. Unlike regular Squirt, Ruby Red Squirt contains caffeine.

In 2008, Squirt Citrus Power was introduced. Unlike regular Squirt, Squirt Citrus Power is caffeinated, lacks concentrated grapefruit juice, and contains taurine and other ingredients similar to an energy drink.

References

[edit]
  1. ^ a b c "Our Brands - Keurig Dr Pepper". Archived from the original on May 27, 2010. Retrieved July 24, 2010.
  2. ^ "Squirt Soda". Retrieved June 4, 2015.
  3. ^ Rivas, Nicole (June 21, 2022). "Every Squirt Flavor Ranked Worst To Best". Mashed.com. Retrieved August 9, 2022.
  4. ^ Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p. 14. ISBN 0-8118-0936-6.
  5. ^ Lazarus, George (October 17, 1985). "Newest Squirt Adds Vitamins". Chicago Tribune. Tribune Publishing. Retrieved October 3, 2012.
[edit]