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The World Environment Center (WEC) has awarded Starbucks Coffee Company the 21st annual Gold Medal for International Corporate Achievement in Sustainable Development. The award was presented to Starbucks for its Coffee and Farmer Equity (C.A.F.E.) Practices, a set of environmentally, socially and economically responsible coffee buying guidelines created in conjunction with Conservation International (CI). C.A.F.E. Practices is designed to build long-term relationships with suppliers of high quality coffee who demonstrate outstanding performance on sustainability criteria addressing issues such as healthy workplace conditions and conservation of natural ecosystems.

For instance, Starbucks Coffee developed "Grounds for Your Garden," a proposal to reuse coffee grounds, the largest fraction of its waste. It is a year-round program that offers complimentary bags of used coffee grounds to customers, parks, schools and nurseries for composting. The waste reduction has become a popular way for North American gardeners to enrich their soil.

However, Starbucks goes through roughly 2.3 billion paper cups a year and flaunts its national award for using cups made of 10 percent recycled material when in reality they do the opposite. Starbucks promotes recycling on its cups, but the cups themselves aren't recyclable in most cities nationwide. The reason: The plastic coating that keeps the cup from leaking also prevents it from being recycled with other paper products. This problem could be overcome, but it would cost more and pose an inconvenience.

Despite the issues of being environmentally friendly, Starbucks will continue to sell because it sells a modern, youthful ambiance that makes the average coffee drinker feel cool, funky, and perhaps even intellectual. It is this feeling that has helped it spread to 10,000 locations worldwide and earned it $6.4 billion in global sales last year.


http://www.celb.org/xp/CELB/news-events/press_releases/05182005.xml
http://www.epa.gov/epaoswer/osw/conserve/2004news/04-star.htm
http://www.organicconsumers.org/articles/article_7176.cfm
http://www.organicconsumers.org/articles/article_6507.cfm

Latest revision as of 18:47, 8 November 2007