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{{Short description|Ice cream brand in New Zealand}}
Fonterra Brands (Tip Top) Ltd or better known simply as [[Tip Top]] ice cream is a subsidiary of the Fonterra Cooperative Group based in Auckland, New Zealand
{{Use dmy dates|date=August 2015}}
{{Use New Zealand English|date=August 2015}}


{{Infobox company
==History==
| name = Tip Top New Zealand
| logo = Tip Top icecream logo.svg
| logo_size = 200px
| type = [[Subsidiary]]
| parent = [[Froneri]]
| foundation = 1936
| location = [[Auckland]], [[New Zealand]]
| num_employees = 380
| industry = [[Ice cream|Frozen confectionery manufacturing]]
| products = [[Ice cream]], [[Ice pop|ice blocks]]
| homepage = [https://www.tiptop.co.nz/ www.tiptop.co.nz]
}}


'''Tip Top''' is an [[ice cream]] brand founded in 1936 in [[Wellington]], New Zealand, and now owned by [[Froneri]] (a joint venture between [[PAI Partners]] and [[Nestlé]]).<ref name="froneri-sale">{{cite news |title=Fonterra sells Tip Top to global ice cream giant Froneri for $380m |date=13 May 2019 |first=John |last=Anthony |newspaper=[[The Dominion Post (Wellington)|The Dominion Post]] |url=https://www.stuff.co.nz/business/industries/112666428/fonterra-sells-ice-cream-brand-tip-top-to-ukbased-company-froneri |accessdate=13 May 2019 |via=[[Stuff (website)|Stuff]] |archive-date=22 May 2019 |archive-url=https://web.archive.org/web/20190522223203/https://www.stuff.co.nz/business/industries/112666428/fonterra-sells-ice-cream-brand-tip-top-to-ukbased-company-froneri |url-status=live }}</ref> It was formerly known as '''Fonterra Brands (Tip Top) Ltd''', a subsidiary of the [[Fonterra|Fonterra Co-operative Group]] based in [[Auckland]], New Zealand.<ref>{{Cite web |title=Tip Top to join Froneri global family |url=https://www.fonterra.com/nz/en/our-stories/media/tip-top-to-join-froneri-global-family.html |access-date=2022-09-05 |website=Fonterra |archive-date=5 September 2022 |archive-url=https://web.archive.org/web/20220905192026/https://www.fonterra.com/nz/en/our-stories/media/tip-top-to-join-froneri-global-family.html |url-status=live }}</ref>
In 1936 Albert Hayman and Len Malaghan opened their first Ice Cream parlour in Manners Street, Wellington, New Zealand.


==History==
According to Tip Top the story the name Tip Top is not known for sure, but it is believed that Hayman and Malaghan were discussing business over a meal whilst travelling in a train dining car one evening and overheard a fellow diner commenting that his meal was ‘tip top’. They immediately decided that they would like to hear people say that about their ice cream, and so the name for their newly founded ice cream business was born.


In 1936 Albert Hayman and [[Len Malaghan]] opened their first ice cream parlour in Manners Street, Wellington, followed in the same year by two more milk bars, one in Wellington and one in [[Dunedin]]. The Tip Top Ice Cream Company was registered as a manufacturing company in 1936.<ref name="teara">{{DNZB|first=Brian |last=O'Brien |title=Malaghan, Leonard Aloysius Patrick |id=5m29 |access-date=29 December 2022}}</ref> The name Tip Top was either chosen after Malaghan gave a Māori boy in a train an ice cream, and after being asked what he thought of it, the boy said "Oh, it's tip top", or that Hayman and Malaghan heard a person on a train say his meal was "tip top".<ref>{{Cite web |date=13 February 2011 |title='Tip Top' he said so it is |url=https://www.stuff.co.nz/sunday-news/latest-edition/4650959/Tip-Top-he-said-so-it-is |access-date=20 February 2024 |website=[[Stuff (website)|Stuff]]}}</ref> By 1938 Tip Top was manufacturing its own ice cream and was successfully operating stores in the lower half of the North Island, and in [[Nelson, New Zealand|Nelson]] and [[Blenheim, New Zealand|Blenheim]].<ref name="nelson-ad">{{cite news |title=Late Advertisements |newspaper=Nelson Evening Mail |volume=LXXII |date=16 November 1938 |page=2 |url=https://paperspast.natlib.govt.nz/newspapers/NEM19381116.2.17.5 |access-date=29 December 2022 |via=[[Papers Past]], [[National Library of New Zealand]] |archive-date=29 December 2022 |archive-url=https://web.archive.org/web/20221229111055/https://paperspast.natlib.govt.nz/newspapers/NEM19381116.2.17.5 |url-status=live }}</ref>
In 1936 a second milk bar was opened in Wellington, and another one in Dunedin. The same year, Tip Top Ice Cream Company was registered as a manufacturing company. By 1938 Tip Top was manufacturing its own ice cream and was successfully operating stores in the lower half of the North Island, and in Nelson and Blenheim.


[[File:Tip Top Ice Cream conference in Wellington.jpg|thumb|Sales presentation at a Tip Top Ice Cream conference in Wellington, 1940s]]
In May 1938 Tip Top Ice Cream Company Auckland Limited was incorporated into the growing ice cream business. Due to distribution difficulties, and World War II, this was operated as a completely separate company to the Wellington Tip Top.


In May 1938 Tip Top Ice Cream Company Auckland Limited was incorporated into the growing ice cream business. Due to distribution difficulties and World War II, this was operated as a completely separate company from the Wellington Tip Top.<ref name="teara"/><ref>{{cite news |title=Companies registered |newspaper=Auckland Star |date=25 May 1938 |volume=LXIX |issue=121 |page=4 |url=https://paperspast.natlib.govt.nz/newspapers/AS19380525.2.18.13 |access-date=29 December 2022 |via=Papers Past, National Library of New Zealand |archive-date=29 December 2022 |archive-url=https://web.archive.org/web/20221229111054/https://paperspast.natlib.govt.nz/newspapers/AS19380525.2.18.13 |url-status=live }}</ref> By 1960 the company had expanded to such an extent that a parent company was formed, General Foods Corporation (NZ) Limited.<ref name="nzicecream"/>
In November 1962, Hayman and Malaghan opened the biggest and most technically advanced ice cream factory in the Southern Hemisphere, built at Mount Wellington, Auckland, New Zealand. The Tip Top factory included staff houses and 20 acres of farm land overlooking the Southern Motorway and cost NZ£700,000. Prime Minster Keith Holyoake attended the opening ceremony


In November 1962, Hayman and Malaghan opened the biggest and most technically advanced ice cream factory in the Southern Hemisphere, at [[Mount Wellington, New Zealand|Mount Wellington]], Auckland. The Tip Top factory included staff houses and {{convert|20|acre|m2}} of farm land overlooking the [[Auckland Southern Motorway|Southern Motorway]] and cost NZ$700,000. Prime Minister [[Keith Holyoake]] attended the opening ceremony.<ref name="nzicecream">{{Cite web |title=The History of Ice Cream in New Zealand: Tip Top |publisher=New Zealand Ice Cream Association |url=https://www.nzicecream.org.nz/history-nz-tiptop.htm |website=www.nzicecream.org.nz |access-date=12 June 2022 |archive-date=2 July 2022 |archive-url=https://web.archive.org/web/20220702013212/http://www.nzicecream.org.nz/history-nz-tiptop.htm |url-status=dead }}</ref> The Auckland Tip Top factory was originally a seasonal factory, which worked only to produce ice cream for the summer months. They sold for a shilling, and early innovations led to ice cream inventions like Topsy, Jelly Tip, [[FruJu]] and Ice Cream Sundaes. The commercial success of these products transformed the Mt Wellington site into a 24-hour, year-round operation.<ref name="tiptopstory">{{cite news |title=The Tip Top story |newspaper=Independent Herald |publication-place=Johnsonville, New Zealand |date=23 September 1985 |page=16 }}</ref>
By 1964 the Company had expanded to such an extent that a parent company was formed, General Foods Corporation (NZ) Limited. It was rated as one of the soundest investments on the stock exchange and other companies were quick to note it's potential.


As demand grew over the years, further plants were opened in [[Christchurch]] and [[Perth, Western Australia|Perth]]. In 1991 the Christchurch factory was upgraded to meet the stringent export requirements of the Japanese market.<ref name="nzicecream"/>
The Auckland Tip Top factory was originally a seasonal factory, which worked only to produce ice cream for the summer months. They sold for a shilling, and early innovations led to ice cream inventions like Topsy, Jelly Tip, FruJu and Ice Cream Sundaes, some of which are among New Zealand’s iconic foods today. The overwhelming success of these products transformed the Mt Wellington site from a summer-centred seasonal factory into a 24 hour, 365 day operation.


In April 1997 [[Heinz Watties]] sold Tip Top to a [[Western Australia]]n food processor, Peters & Browne's Foods. This merger of Peters & Browne's and Tip Top created the largest independent ice cream business in the Southern Hemisphere with combined sales of $550 million.<ref name="nzicecream"/>
As demand grew over the years, 2 further plants were opened in Christchurch and Perth. The Christchurch factory was specially designed to meet the stringent export requirements of the Japanese market.
Four years later in June 2001, New Zealand's national dairy co-operative [[Fonterra]] bought Tip Top Ice Cream after purchasing the Peter and Browne's Foods Business.<ref name="nzicecream"/>
In 2007 the Christchurch factory was closed, with all production moving to Auckland.<ref name="nzicecream"/>


In 2019 Fonterra sold Tip Top for $380 million to UK-based company [[Froneri]], a joint venture owned by [[Nestlé]] and [[PAI Partners]], citing a conflict of interest between Fonterra being a dairy nutrition company and Tip Top being a confectionery business.<ref name="froneri-sale"/>
Supermodel Rachel Hunter appeared for the first time on television in an advertisement for Tiptop Trumpet in the 1980’s at 15 years of age. This advertisement was popular and helped the Tip Top brand grow even stronger in New Zealand whilst helping to launch her career also.


In October 2022, Tip Top discontinued two flavours of ice cream including the Cookies & Cream flavour that had just won a national award in the previous month, to considerable public outcry in New Zealand.<ref name="cnc-discontinued">{{cite news |title=Tip Top discontinues ice cream flavours Goody Goody Gumdrops, Cookies and Cream 2-litre tubs |newspaper=[[The New Zealand Herald]] |date=28 October 2022 |url=https://www.nzherald.co.nz/lifestyle/tip-top-discontinues-goody-goody-gumdrops-cookies-and-cream-2-litre-tubs/4UWN3S4A3GSN3JBG2BZTFQNVHA/ |access-date=29 December 2022 |archive-date=29 December 2022 |archive-url=https://web.archive.org/web/20221229111054/https://www.nzherald.co.nz/lifestyle/tip-top-discontinues-goody-goody-gumdrops-cookies-and-cream-2-litre-tubs/4UWN3S4A3GSN3JBG2BZTFQNVHA/ |url-status=live }}</ref>
In April 1997 Tip Top was purchased by a West Australian food processor, Peters & Browne’s Foods from Heinz Watties. This merger of Peters & Browne’s and Tip Top created the largest independent ice cream business in the Southern Hemisphere with combined sales of $550 million.


==Operation==
On the 18th June 2001 Tip Top Ice Cream became part of Fonterra Co-operative Group after Fonterra purchased the Peter and Browne’s Foods Business off Heinz Watties.


At the time of the 2019 sale to Froneri, Tip Top produced around 41 million litres of ice cream a year.<ref name="froneri-sale"/> Tip Top Ice Cream is exported to Australia, Japan, Taiwan, Malaysia, Indonesia and the Pacific Islands.
In 2006 the Christchurch Factory was closed with all production moving to Auckland


==Tip Top Brands==
==List of brands==
[[File:Zoo Park Dairy.jpg|thumb|A [[Dairy (store)|dairy]] (convenience store) in Wellington bearing Tip Top branding]]
[[File:Opunake Beach Tip Top - panoramio.jpg|thumb|A dairy in [[Ōpunake]] bearing Tip Top branding and with a Tip Top footpath sign]]


===Pre 1950's===
===Pre 1950s===
* Tip Top Ice cream available in quarts (1 litre approx) and pints (600ml approx)
* Eskimo Pie (now known as Polar Pie)
* Topsy (first stick ice cream produced by Tip Top), named after a cow


===1950s===
* Tip Top Ice cream available in quarts (1 litre approx) and Pints (600ml approx)


* [[Jelly Tip]]
===1950's===
* [[Rocky road (ice cream)|Rocky Road]]

* Eskimo Pie (Tip tops first novelty product)
* Topsy (first stick icecream produced by Tip Top)
* Jelly Tip
* Choc Bar
* Rocky Road
* Toppa
* Toppa
* TT2's
* Joy Bar


===1960's===
===1960s===
* [[Trumpet (ice cream)|Trumpet]] (first introduced in 1964)<ref>{{Cite web |date=20 April 2022 |title=Snack Masters NZ Season 1, Ep. 1 |url=https://www.tvnz.co.nz/shows/snackmasters-nz/episodes/s1-e1 |access-date=2024-06-03 |website=www.tvnz.co.nz}}</ref>
* [[Fruju]]
* Moggy man


===1970s===
* Trumpet
* Popsicle
* Fruju
* R2D2 Space Ice
* Tip Top Ice cream available in plastic 2 litre bowl
===1970's===

* R2D2 Iceblock (became TT2's)
* Choc Bar
* Choc Bar
* TT2's


===1980's===
===1980s===


* Popsicle
* Crofters Cheesecakes
* Crofters Cheesecakes
* [[Goody Goody Gum Drops]]<ref>{{Cite web |last=Thornber |first=Lorna |date=2022-10-29 |title=Goody Goody Gum Drops: Is the iconic ice cream flavour past its use-by date? |url=https://www.stuff.co.nz/life-style/food-drink/300725698/goody-goody-gum-drops-is-the-iconic-ice-cream-flavour-past-its-useby-date |access-date=2023-10-17 |website=Stuff |language=en |archive-date=18 October 2023 |archive-url=https://web.archive.org/web/20231018020003/https://www.stuff.co.nz/life-style/food-drink/300725698/goody-goody-gum-drops-is-the-iconic-ice-cream-flavour-past-its-useby-date |url-status=live }}</ref>
* Rocky Road
* Batman
* Hokey Bar (with heart of gold)


===1990's===
===1990s===


* Memphis Meltdown
* Memphis Meltdown
* Teenage Mutant Ninja Turtles (in a 2-litre bowl with the ice cream resembling one of the turtles)
* Moritz
* Moritz
* Cadbury Ice Cream range (in 2 litre bowls and novelty cones)
* Cadbury Ice Cream range (in 2 litre bowls and novelty cones)
* Sonic the Hedgehog Milk Ice
* Paradiso


===2000's===
===2000s===


* Popsicle Creamy (previously Chill)
* Popsicle Creamy (previously Chill)
* Screwball
* Screwball
* Soft Serve
* Soft Serve
* Ronald McDonald ice cream
* Plus many more flavour additions and variations on historically produced Ice Creams.
* Cone Ball

* Choc bar
==Tip Top's 70th Anniversary==

Celebrations took place throughout the country in November 2006 to mark the 70th anniversary of Tip Top Ice Cream years ago. This included 13 selected Tip Top Dairies (a New Zealand term for convenience store) for one day selling 10 cent, 1 scoop cone ice creams a promotional activity. These days the price of 1 scoop of Tip Top ice cream at a dairy is usually between $1 and $2 depending on where it is purchased.

As Tip Top’s considered rail and bus commuters to be their first loyal customers on the 22nd of November 2006 at Britomart Transport Centre (Auckland’s New Central railway terminal) a Tracey Collins designed ice cream tree took centre-stage on the rail platform. Many local school's took the train to the Britomart to view the displays about the history of Tip Top ice cream and see the ice cream tree.


==References==
Also as part of Top Top's celebration, the previously discontinued brand Joy Bar was giving a temporary reprieve.
{{Reflist}}


==Tip Top facts==
==External links==
*[https://www.tiptop.co.nz/ Tip Top official website]
* Three most popular (by sales) bowl ice cream flavours (1st,2nd...):
Vanilla, Hokey Pokey, Jelly Tip (also available in Novelty Stick Ice cream).
* Five most popular (by sales) Tip Top novelties(1st,2nd...):
Choc Bar, Lemonade Popsicle, Memphis Meltdown Big Nuts, Jelly Tip and Pineapple Fruju
* Around one million Trumpets are manufactured by Tip Top each year
* Fonterra Brands (Tip Top) Ltd has around 380 employees
* Tip Top Ice Cream is exported to Japan, Taiwan, Malaysia, Australia, Indonesia, Pacific Islands.
* Eskimo Pie is Tip Tops oldest novelty ice cream still in production
* Tip Top produces around 50 million litres of ice cream a year
* New Zealanders consume around two million Jelly Tips every year. Compare this to New Zealand’s total population of around 4.2 million people.
* New Zealanders consume the equivalent of 1.9 million litres of milk in the form of Tip Top ice cream every year
* The TT2 iceblock (now Popsicle) got its name off the machine which manufactured it, the TT2.


{{Fonterra}}
==References for entire article==
{{Authority control}}


{{DEFAULTSORT:Tip Top (Icecream)}}
[www.tiptop.co.nz] as of 21st November 2007
[[Category:Tip Top (ice cream)]]
[[Category:Dairy products companies of New Zealand]]
[[Category:Food manufacturers of New Zealand]]
[[Category:Froneri]]
[[Category:Ice cream brands]]
[[Category:New Zealand companies established in 1936]]
[[Category:Food brands of New Zealand]]

Latest revision as of 10:19, 4 August 2024

Tip Top New Zealand
Company typeSubsidiary
IndustryFrozen confectionery manufacturing
Founded1936
HeadquartersAuckland, New Zealand
ProductsIce cream, ice blocks
Number of employees
380
ParentFroneri
Websitewww.tiptop.co.nz

Tip Top is an ice cream brand founded in 1936 in Wellington, New Zealand, and now owned by Froneri (a joint venture between PAI Partners and Nestlé).[1] It was formerly known as Fonterra Brands (Tip Top) Ltd, a subsidiary of the Fonterra Co-operative Group based in Auckland, New Zealand.[2]

History

[edit]

In 1936 Albert Hayman and Len Malaghan opened their first ice cream parlour in Manners Street, Wellington, followed in the same year by two more milk bars, one in Wellington and one in Dunedin. The Tip Top Ice Cream Company was registered as a manufacturing company in 1936.[3] The name Tip Top was either chosen after Malaghan gave a Māori boy in a train an ice cream, and after being asked what he thought of it, the boy said "Oh, it's tip top", or that Hayman and Malaghan heard a person on a train say his meal was "tip top".[4] By 1938 Tip Top was manufacturing its own ice cream and was successfully operating stores in the lower half of the North Island, and in Nelson and Blenheim.[5]

Sales presentation at a Tip Top Ice Cream conference in Wellington, 1940s

In May 1938 Tip Top Ice Cream Company Auckland Limited was incorporated into the growing ice cream business. Due to distribution difficulties and World War II, this was operated as a completely separate company from the Wellington Tip Top.[3][6] By 1960 the company had expanded to such an extent that a parent company was formed, General Foods Corporation (NZ) Limited.[7]

In November 1962, Hayman and Malaghan opened the biggest and most technically advanced ice cream factory in the Southern Hemisphere, at Mount Wellington, Auckland. The Tip Top factory included staff houses and 20 acres (81,000 m2) of farm land overlooking the Southern Motorway and cost NZ$700,000. Prime Minister Keith Holyoake attended the opening ceremony.[7] The Auckland Tip Top factory was originally a seasonal factory, which worked only to produce ice cream for the summer months. They sold for a shilling, and early innovations led to ice cream inventions like Topsy, Jelly Tip, FruJu and Ice Cream Sundaes. The commercial success of these products transformed the Mt Wellington site into a 24-hour, year-round operation.[8]

As demand grew over the years, further plants were opened in Christchurch and Perth. In 1991 the Christchurch factory was upgraded to meet the stringent export requirements of the Japanese market.[7]

In April 1997 Heinz Watties sold Tip Top to a Western Australian food processor, Peters & Browne's Foods. This merger of Peters & Browne's and Tip Top created the largest independent ice cream business in the Southern Hemisphere with combined sales of $550 million.[7] Four years later in June 2001, New Zealand's national dairy co-operative Fonterra bought Tip Top Ice Cream after purchasing the Peter and Browne's Foods Business.[7] In 2007 the Christchurch factory was closed, with all production moving to Auckland.[7]

In 2019 Fonterra sold Tip Top for $380 million to UK-based company Froneri, a joint venture owned by Nestlé and PAI Partners, citing a conflict of interest between Fonterra being a dairy nutrition company and Tip Top being a confectionery business.[1]

In October 2022, Tip Top discontinued two flavours of ice cream including the Cookies & Cream flavour that had just won a national award in the previous month, to considerable public outcry in New Zealand.[9]

Operation

[edit]

At the time of the 2019 sale to Froneri, Tip Top produced around 41 million litres of ice cream a year.[1] Tip Top Ice Cream is exported to Australia, Japan, Taiwan, Malaysia, Indonesia and the Pacific Islands.

List of brands

[edit]
A dairy (convenience store) in Wellington bearing Tip Top branding
A dairy in Ōpunake bearing Tip Top branding and with a Tip Top footpath sign

Pre 1950s

[edit]
  • Tip Top Ice cream available in quarts (1 litre approx) and pints (600ml approx)
  • Eskimo Pie (now known as Polar Pie)
  • Topsy (first stick ice cream produced by Tip Top), named after a cow

1950s

[edit]

1960s

[edit]

1970s

[edit]
  • Popsicle
  • R2D2 Space Ice
  • Choc Bar

1980s

[edit]

1990s

[edit]
  • Memphis Meltdown
  • Teenage Mutant Ninja Turtles (in a 2-litre bowl with the ice cream resembling one of the turtles)
  • Moritz
  • Cadbury Ice Cream range (in 2 litre bowls and novelty cones)
  • Sonic the Hedgehog Milk Ice
  • Paradiso

2000s

[edit]
  • Popsicle Creamy (previously Chill)
  • Screwball
  • Soft Serve
  • Ronald McDonald ice cream
  • Cone Ball
  • Choc bar

References

[edit]
  1. ^ a b c Anthony, John (13 May 2019). "Fonterra sells Tip Top to global ice cream giant Froneri for $380m". The Dominion Post. Archived from the original on 22 May 2019. Retrieved 13 May 2019 – via Stuff.
  2. ^ "Tip Top to join Froneri global family". Fonterra. Archived from the original on 5 September 2022. Retrieved 5 September 2022.
  3. ^ a b O'Brien, Brian. "Malaghan, Leonard Aloysius Patrick". Dictionary of New Zealand Biography. Ministry for Culture and Heritage. Retrieved 29 December 2022.
  4. ^ "'Tip Top' he said so it is". Stuff. 13 February 2011. Retrieved 20 February 2024.
  5. ^ "Late Advertisements". Nelson Evening Mail. Vol. LXXII. 16 November 1938. p. 2. Archived from the original on 29 December 2022. Retrieved 29 December 2022 – via Papers Past, National Library of New Zealand.
  6. ^ "Companies registered". Auckland Star. Vol. LXIX, no. 121. 25 May 1938. p. 4. Archived from the original on 29 December 2022. Retrieved 29 December 2022 – via Papers Past, National Library of New Zealand.
  7. ^ a b c d e f "The History of Ice Cream in New Zealand: Tip Top". www.nzicecream.org.nz. New Zealand Ice Cream Association. Archived from the original on 2 July 2022. Retrieved 12 June 2022.
  8. ^ "The Tip Top story". Independent Herald. Johnsonville, New Zealand. 23 September 1985. p. 16.
  9. ^ "Tip Top discontinues ice cream flavours Goody Goody Gumdrops, Cookies and Cream 2-litre tubs". The New Zealand Herald. 28 October 2022. Archived from the original on 29 December 2022. Retrieved 29 December 2022.
  10. ^ "Snack Masters NZ Season 1, Ep. 1". www.tvnz.co.nz. 20 April 2022. Retrieved 3 June 2024.
  11. ^ Thornber, Lorna (29 October 2022). "Goody Goody Gum Drops: Is the iconic ice cream flavour past its use-by date?". Stuff. Archived from the original on 18 October 2023. Retrieved 17 October 2023.
[edit]
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