Social network aggregation: Difference between revisions

Content deleted Content added

Inline

Latest revision as of 07:19, 9 August 2024

Social network aggregation is the process of collecting content from multiple social network services into a unified presentation. Examples of social network aggregators include Hootsuite or FriendFeed, which may pull together information into a single location^[1] or help a user consolidate multiple social networking profiles into a single profile.^[2]

Various aggregation services provide tools or widgets to allow users to consolidate messages, track friends, combine bookmarks, search across multiple social networking sites, read RSS feeds for numerous social networks, see when their name is mentioned on various sites, access their profiles from a single interface, and provide "live streams", among other things.^[2] Social network aggregation services attempt to organize or simplify a user's social networking experience,^[3] although the concept of a "social network aggregator aggregator" satirizes this idea.^[4]

Some aggregators perform other duties; for example, some aim to help companies and individuals improve engagement with their brands.^[5] Creating aggregated social streams that can be embedded into an existing website and customized to look visually intrinsic to the site allows potential customers to interact with all the social media posts maintained by the brand without moving between websites, which can keep customers loyal to the brand for longer.

Function

Social network aggregation platforms allow members to share social network activity on their accounts with major platforms, including Twitter, YouTube, StumbleUpon, Digg, and Delicious. Content appears in real-time to other members who subscribe to a particular community, eliminating the need to jump from one social media network to another and streamlining the process of updating multiple social media platforms.^[6]

Social network aggregation systems can rely on initiation by publishers or engagement through their readers. In publisher-initiated aggregation systems, publishers combine identities, allowing their readers to see all aggregated content once they subscribe. In reader-initiated systems, such as Windows Phone 7 People Hub^[7] and Linked Internet UI,^[8] readers combine identities without impacting publishers or other readers; publishers can retain separate identities for different readers.

Technically, APIs provided by social networks enable aggregation. For the API to access a user's actions from another platform, the user must permit the social-aggregation platform by specifying the user ID and password of the social media account to be syndicated. In March 2008, The Economist reported that social networking services are beginning to move away from "walled gardens" towards more open architecture. Some sites work together on a "data portability work group," while others focus on a single sign-on system called OpenID to allow users to log on across multiple sites. Historically, the trend from private services to more open ones is evident across many Internet services, including email and instant messaging. This trend is also apparent in the change from online service providers to websites.^[9] The OpenSocial initiative aims to bridge the member overlap between various online social network services.^[10]^[11]

Social network aggregators such as FriendFeed represent connections between people with directed graphs. They adopt a following approach, rather than a friending one, where "A follows B" does not imply "B follows A"; in other words, following is not reciprocal. In this scenario, nodes represent each account, and edges illustrate the following relationship. The relationships between these nodes are linked to their age and sphere of influence; that is, nodes that have joined the network more recently receive less influence than older ones. Therefore, on social network aggregators, new nodes tend to connect to nodes with high degrees.^[12]

History

Media aggregators predate social media. For example, journalists summarize numerous pieces of information and try to synthesize relevant content from many sources. This practice serves a dual purpose: it provides understandable information about complex topics and eliminates the time requirement for readers to find and analyze news from multiple sources. Moreover, job listings and other advertisements have also used aggregators.^[13]

Data collection

Performing social network aggregation requires a large range of data, including content related to a topic and information about profiles reached by the content. Social network aggregators then analyze this data, correlating the audience profiles and the type of content. However, collecting such data may be difficult, as databases of social networks vary and may change during some updates.^[14]

Applications in marketing

Social network aggregators are a powerful tool in marketing as an efficient way to view content and better understand the market. A study provided by eMarketer noted that 43% of marketers complain about a significant lack of time to find relevant content for their business.^[15] Social network aggregators contain features to share content on social media platforms and reach as many people as possible, acting as a productivity enhancement tool.^[13]

Overlap between multiple social network services

The attraction of social network aggregation comes from the fact that some users have accounts on several social networking sites.^[9] In November 2007, Alex Patriquin of Compete.com reported on the member overlap between various online social network services:^[10]

Site	Bebo	Facebook	Friendster	Hi5	LinkedIn	MySpace	Ning	Orkut	Plaxo
Bebo		25%	2%	3%	1%	65%	1%	0%	0%
Facebook	4%		2%	2%	2%	64%	1%	1%	9%
Friendster	5%	23%		4%	6%	49%	2%	1%	0%
Hi5	7%	24%	4%		1%	69%	0%	2%	0%
LinkedIn	4%	42%	8%	2%		32%	8%	3%	3%
MySpace	3%	20%	1%	1%	0%		0%	0%	0%
Ning	6%	35%	6%	1%	19%	44%		2%	2%
Orkut	3%	26%	4%	7%	8%	29%	2%		1%
Plaxo	5%	48%	8%	2%	54%	34%	14%	4%

A study conducted in 2009 of 11,000 users^[16] reported that the majority of MySpace, LinkedIn, and Twitter users also have Facebook accounts.

Notes and references

^ Rachael King (2007-06-18). "When Your Social Sites Need Networking". BusinessWeek. Archived from the original on June 20, 2007. Retrieved 2008-04-10.
^ ^a ^b Stan Schroeder (2007-07-17). "20 Ways To Aggregate Your Social Networking Profiles". Mashable. Retrieved 2008-04-10.
^ Beth Snyder Bulik (2007-06-18). "Upstart websites aim to consolidate social networking". Advertising Age. The latest trend in the space is aggregation-websites...[which] all present variations on organizing or simplifying a consumer's social-networking experience.
^ Brian Briggs (2008-03-17). "Social Network Aggregator Aggregator AllMyFrickingFriends.com Launched". BBSpot. Retrieved 2008-04-10.
^ "Social Network Aggregator Evaluation". University of Birmingham. Retrieved 2024-06-21.
^ "Social Aggregation: defragment your online life". April 1, 2008. Archived from the original on December 29, 2009.
^ Microsoft. "Windows Phone 7 Features". Microsoft. Retrieved 2011-11-11.
^ Nokia (2009-09-02). "Linked Internet UI Concept". Nokia. Retrieved 2011-11-11.
^ ^a ^b "Everywhere and nowhere". The Economist. 2008-03-19. Retrieved 2008-04-10.
^ ^a ^b Alex Patriquin (2007-11-12). "Connecting the Social Graph: Member Overlap at OpenSocial and Facebook". Compete.com blog. Archived from the original on 2007-11-26. Retrieved 2008-04-10.
^ "OpenSocial". developer.atlassian.com. Retrieved 2024-06-21.
^ Garg, Sanchit; Gupta, Trinabh; Carlsson, Niklas; Mahanti, Anirban. "Evolution of an Online Social Aggregation Network: An Empirical Study" (PDF). cs.ucsb.edu. Retrieved 22 July 2022.
^ ^a ^b Tutterow, Bryant (July 15, 2015). "Increasing social network productivity through aggregation". godaddy.com. Retrieved July 22, 2022.
^ Virmani, C.; Pillai, A.; Juneja, D. (February 2014). "Study and analysis of Social network Aggregator". 2014 International Conference on Reliability Optimization and Information Technology (ICROIT). pp. 145–148. doi:10.1109/ICROIT.2014.6798314. ISBN 978-1-4799-2995-5. S2CID 46691864.
^ Benes, Ross (June 27, 2018). "Half of Marketers Believe Programmatic Is Effective". eMarketer. Retrieved July 22, 2022.
^ "Who Uses Social Networks and What Are They Like? (Part 1)". ReadWriteWeb. July 9, 2009. Archived from the original on June 22, 2012. Retrieved September 6, 2013.

[king-1] Rachael King (2007-06-18). "When Your Social Sites Need Networking". BusinessWeek. Archived from the original on June 20, 2007. Retrieved 2008-04-10.

[mashable-2] Stan Schroeder (2007-07-17). "20 Ways To Aggregate Your Social Networking Profiles". Mashable. Retrieved 2008-04-10.

[3] Beth Snyder Bulik (2007-06-18). "Upstart websites aim to consolidate social networking". Advertising Age. The latest trend in the space is aggregation-websites...[which] all present variations on organizing or simplifying a consumer's social-networking experience.

[4] Brian Briggs (2008-03-17). "Social Network Aggregator Aggregator AllMyFrickingFriends.com Launched". BBSpot. Retrieved 2008-04-10.

[5] "Social Network Aggregator Evaluation". University of Birmingham. Retrieved 2024-06-21.

[6] "Social Aggregation: defragment your online life". April 1, 2008. Archived from the original on December 29, 2009.

[7] Microsoft. "Windows Phone 7 Features". Microsoft. Retrieved 2011-11-11.

[8] Nokia (2009-09-02). "Linked Internet UI Concept". Nokia. Retrieved 2011-11-11.

[economist-9] "Everywhere and nowhere". The Economist. 2008-03-19. Retrieved 2008-04-10.

[alexp-10] Alex Patriquin (2007-11-12). "Connecting the Social Graph: Member Overlap at OpenSocial and Facebook". Compete.com blog. Archived from the original on 2007-11-26. Retrieved 2008-04-10.

[11] "OpenSocial". developer.atlassian.com. Retrieved 2024-06-21.

[12] Garg, Sanchit; Gupta, Trinabh; Carlsson, Niklas; Mahanti, Anirban. "Evolution of an Online Social Aggregation Network: An Empirical Study" (PDF). cs.ucsb.edu. Retrieved 22 July 2022.

[godaddy-13] Tutterow, Bryant (July 15, 2015). "Increasing social network productivity through aggregation". godaddy.com. Retrieved July 22, 2022.

[14] Virmani, C.; Pillai, A.; Juneja, D. (February 2014). "Study and analysis of Social network Aggregator". 2014 International Conference on Reliability Optimization and Information Technology (ICROIT). pp. 145–148. doi:10.1109/ICROIT.2014.6798314. ISBN 978-1-4799-2995-5. S2CID 46691864.

[15] Benes, Ross (June 27, 2018). "Half of Marketers Believe Programmatic Is Effective". eMarketer. Retrieved July 22, 2022.

[16] "Who Uses Social Networks and What Are They Like? (Part 1)". ReadWriteWeb. July 9, 2009. Archived from the original on June 22, 2012. Retrieved September 6, 2013.

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

[9]

[10]

[11]

[12]

[13]

[14]

[15]

[16]

@@ Line 1: / Line 1: @@
+{{Update|date=September 2022}}
-<p>Social Network Aggregation refers to collecting a persons scattered assets like messages, bookmarks, profiles on multiple social networks. As the usage of Social Networks rises people are ending up using multiple [[Social network service]]. Social Network Aggregators provide tools or widgets to help collect a person's assets. Several Startups are working to build such tools as noted by [http://mashable.com/2007/07/17/social-network-aggregators/ Mashable Blog]. Some startups are focusing on identity consolidation, others on messaging consolidation and on tracking friends. </p>
+{{short description|Aggregation of web content}}
+'''Social network aggregation''' is the process of collecting content from multiple [[social network service]]s into a unified presentation. Examples of social network aggregators include [[Hootsuite]] or [[FriendFeed]], which may pull together information into a single location<ref name=king>{{cite web|url=http://www.businessweek.com/technology/content/jun2007/tc20070615_141976.htm |archive-url=https://web.archive.org/web/20070620143711/http://www.businessweek.com/technology/content/jun2007/tc20070615_141976.htm |url-status=dead |archive-date=June 20, 2007 |title=When Your Social Sites Need Networking |access-date=2008-04-10 |author=Rachael King |date=2007-06-18 |work=[[BusinessWeek]]}}</ref> or help a user consolidate multiple social networking profiles into a single profile.<ref name=mashable>{{cite web|url=http://mashable.com/2007/07/17/social-network-aggregators/ |title=20 Ways To Aggregate Your Social Networking Profiles |access-date=2008-04-10 |author=Stan Schroeder |date=2007-07-17 |publisher=[[Mashable]]}}</ref>
+Various aggregation services provide tools or [[GUI widget|widgets]] to allow users to consolidate messages, track friends, combine bookmarks, search across multiple social networking sites, read [[RSS feed]]s for numerous social networks, see when their name is mentioned on various sites, access their profiles from a single interface, and provide "live streams", among other things.<ref name="mashable" /> Social network aggregation services attempt to organize or simplify a user's social networking experience,<ref>{{cite magazine|title=Upstart websites aim to consolidate social networking |author=Beth Snyder Bulik |date=2007-06-18 |magazine=[[Advertising Age]] |quote= The latest trend in the space is aggregation-websites...[which] all present variations on organizing or simplifying a consumer's social-networking experience. }}</ref> although the concept of a "social network aggregator aggregator" satirizes this idea.<ref>{{cite web|url=http://www.bbspot.com/News/2008/03/social-network-aggregator-aggregator-launched.html |title=Social Network Aggregator Aggregator AllMyFrickingFriends.com Launched |access-date=2008-04-10 |author=Brian Briggs |date=2008-03-17 |publisher=[[BBSpot]]}}</ref>
-==Why Social Network Aggregation?==
-<p> As [http://www.thebizofcoding.com/2007/12/2008_killer_app_category_tools.html TheBizofCoding Blog] notes: </p>
-<p>The need for users to be a member of not just one but multiple social networks can be understood through Barry Wellman's [[Barry Wellman]] concept of [http://recherchepolitique.gc.ca/doclib/Wellman_Intro_0604_2004.pdf networked individualism]. PEW Internet report [http://www.pewinternet.org/pdfs/PIP_Internet_ties.pdf The Strenght of Internet Ties] explains networked individualism well: </p>
+Some aggregators perform other duties; for example, some aim to help companies and individuals improve engagement with their brands.<ref>{{Cite web |title=Social Network Aggregator Evaluation |url=https://blog.bham.ac.uk/itinnovation/2018/10/01/social-media-aggregator-evaluation/ |access-date=2024-06-21 |website=[[University of Birmingham]]}}</ref> Creating aggregated social streams that can be embedded into an existing website and customized to look visually intrinsic to the site allows potential customers to interact with all the social media posts maintained by the brand without moving between websites, which can keep customers loyal to the brand for longer.
-<p>Rather than relying on a single community for social capital, individuals often must actively seek out a variety of appropriate people and resources for different situations</p>
+==Function==
-<p> Recent research data from [http://blog.compete.com/2007/11/12/connecting-the-social-graph-member-overlap-at-opensocial-and-facebook/ Compete] confirms that people are tending to have multiple Social Network Memberships. E.g. 20% of MySpace members are also Facebook Members.</p>
+Social network aggregation platforms allow members to share social network activity on their accounts with major platforms, including [[Twitter]], [[YouTube]], [[Stumbleupon|StumbleUpon]], [[Digg]], and [[Delicious (website)|Delicious]]. Content appears in real-time to other members who subscribe to a particular community, eliminating the need to jump from one [[social media]] network to another and streamlining the process of updating multiple social media platforms.<ref>{{cite web|url=http://tech.justmoved.in/2008/04/01/social-aggregation-defragment-your-online-life/|title=Social Aggregation: defragment your online life|date=April 1, 2008|archive-url=https://web.archive.org/web/20091229172414/http://tech.justmoved.in/2008/04/01/social-aggregation-defragment-your-online-life/|archive-date=December 29, 2009|url-status=dead}}</ref>
+Social network aggregation systems can rely on initiation by publishers or engagement through their readers. In publisher-initiated aggregation systems, publishers combine identities, allowing their readers to see all aggregated content once they subscribe. In reader-initiated systems, such as [[Windows Phone 7]] People Hub<ref>{{cite web|url=http://www.microsoft.com/windowsphone/en-us/features/default.aspx|title=Windows Phone 7 Features|access-date=2011-11-11 |author=Microsoft |work=[[Microsoft]]}}</ref> and Linked Internet UI,<ref>{{cite web|url=http://research.nokia.com/page/5457 |title= Linked Internet UI Concept|access-date=2011-11-11 |author=Nokia |date=2009-09-02 | work= [[Nokia]]}}</ref> readers combine identities without impacting publishers or other readers; publishers can retain separate identities for different readers.
-<p> Compete further gives these interesting data points: </p>
+Technically, [[API]]s provided by social networks enable aggregation. For the API to access a user's actions from another platform, the user must permit the social-aggregation platform by specifying the user ID and password of the social media account to be syndicated. In March 2008, ''[[The Economist]]'' reported that [[social network service|social networking service]]s are beginning to move away from "walled gardens" towards more open architecture.  Some sites work together on a "data portability work group," while others focus on a [[single sign-on]] system called [[OpenID]] to allow users to log on across multiple sites. Historically, the trend from private services to more open ones is evident across many Internet services, including email and instant messaging. This trend is also apparent in the change from [[online service provider]]s to websites.<ref name=economist>{{cite news|url=http://www.economist.com/business/displaystory.cfm?story_id=10880936 |title=Everywhere and nowhere |access-date=2008-04-10 |date=2008-03-19 |newspaper=[[The Economist]]}}</ref> The [[OpenSocial]] initiative aims to bridge the member overlap between various online social network services.<ref name="alexp">{{cite web |author=Alex Patriquin |date=2007-11-12 |title=Connecting the Social Graph: Member Overlap at OpenSocial and Facebook |url=http://blog.compete.com/2007/11/12/connecting-the-social-graph-member-overlap-at-opensocial-and-facebook/ |archive-url=https://wayback-api.archive.org/web/20071126132221/http://blog.compete.com/2007/11/12/connecting-the-social-graph-member-overlap-at-opensocial-and-facebook/ |archive-date=2007-11-26 |access-date=2008-04-10 |publisher=[[Compete.com]] blog}}</ref><ref>{{Cite web |title=OpenSocial |url=https://developer.atlassian.com/server/framework/gadgets/opensocial/ |access-date=2024-06-21 |website=developer.atlassian.com}}</ref>
-* 64% of Facebook members also belong to MySpace.(MySpace has nearly 3x the unique visitors of Facebook and a few years head start.)
-* Bebo, Hi5 and Friendster all share more than 49% of their members with MySpace
+Social network aggregators such as FriendFeed represent connections between people with [[directed graph]]s. They adopt a following approach, rather than a friending one, where "A follows B" does not imply "B follows A"; in other words, following is not reciprocal. In this scenario, [[Vertex (graph theory)|nodes]] represent each account, and [[Edge (graph theory)|edges]] illustrate the following relationship. The relationships between these nodes are linked to their age and sphere of influence; that is, nodes that have joined the network more recently receive less influence than older ones. Therefore, on social network aggregators, new nodes tend to connect to nodes with high degrees.<ref>{{cite web |title=Evolution of an Online Social Aggregation Network: An Empirical Study |url=http://www.cs.ucsb.edu/~trinabh/papers/imc09.pdf |last1=Garg |first1=Sanchit |last2=Gupta |first2=Trinabh |last3=Carlsson |first3=Niklas |last4=Mahanti |first4=Anirban |website=cs.ucsb.edu |access-date=22 July 2022}}</ref>
-* LinkedIn shares 42% of its members with Facebook and 32% with MySpace
+==History==
+Media aggregators predate social media. For example, journalists summarize numerous pieces of information and try to synthesize relevant content from many sources. This practice serves a dual purpose: it provides understandable information about complex topics and eliminates the time requirement for readers to find and analyze news from multiple sources. Moreover, job listings and other advertisements have also used aggregators.<ref name=godaddy>{{cite web |title=Increasing social network productivity through aggregation |url=https://www.godaddy.com/garage/increasing-social-network-productivity-through-aggregation/ |website=godaddy.com |last=Tutterow |first=Bryant |date=July 15, 2015 |access-date=July 22, 2022}}</ref>
+== Data collection ==
+Performing social network aggregation requires a large range of data, including content related to a topic and information about profiles reached by the content. Social network aggregators then analyze this data, correlating the audience profiles and the type of content. However, collecting such data may be difficult, as databases of social networks vary and may change during some updates.<ref>{{Cite book|last1=Virmani|first1=C.|last2=Pillai|first2=A.|last3=Juneja|first3=D.|title=2014 International Conference on Reliability Optimization and Information Technology (ICROIT) |chapter=Study and analysis of Social network Aggregator |date=February 2014|pages=145–148|doi=10.1109/ICROIT.2014.6798314|isbn=978-1-4799-2995-5|s2cid=46691864 }}</ref>
+==Applications in marketing==
+Social network aggregators are a powerful tool in [[marketing]] as an efficient way to view content and better understand the market. A study provided by [[eMarketer]] noted that 43% of marketers complain about a significant lack of time to find relevant content for their business.<ref>{{cite web |title=Half of Marketers Believe Programmatic Is Effective |url=https://www.emarketer.com/content/half-of-marketers-believe-programmatic-is-effective |website=eMarketer |date=June 27, 2018 |last=Benes |first=Ross |access-date=July 22, 2022}}</ref> Social network aggregators contain features to share content on social media platforms and reach as many people as possible, acting as a [[Productivity-improving technologies|productivity enhancement tool]].<ref name=godaddy/>
+==Overlap between multiple social network services==
+The attraction of social network aggregation comes from the fact that some users have accounts on several social networking sites.<ref name="economist"/> In November 2007, Alex Patriquin of [[Compete.com]] reported on the member overlap between various online social network services:<ref name="alexp"/>
+{|class="wikitable sortable"
+! Site!![[Bebo]]!![[Facebook]]!![[Friendster]]!![[Hi5 (website)|Hi5]]!![[LinkedIn]]!![[MySpace]]!![[Ning (website)|Ning]]!![[Orkut]]!![[Plaxo]]
+|-
+! Bebo
+| || {{Percentage bar|25}} || {{Percentage bar|2}} || {{Percentage bar|3}} || {{Percentage bar|1}} || {{Percentage bar|65}} || {{Percentage bar|1}} || {{Percentage bar|0}} || {{Percentage bar|0}}
+|-
+! Facebook
+| {{Percentage bar|4}} || || {{Percentage bar|2}} || {{Percentage bar|2}} || {{Percentage bar|2}} || {{Percentage bar|64}} || {{Percentage bar|1}} || {{Percentage bar|1}} || {{Percentage bar|9}}
+|-
+! Friendster
+| {{Percentage bar|5}} || {{Percentage bar|23}} || || {{Percentage bar|4}} || {{Percentage bar|6}} || {{Percentage bar|49}} || {{Percentage bar|2}} || {{Percentage bar|1}} || {{Percentage bar|0}}
+|-
+! Hi5
+| {{Percentage bar|7}} || {{Percentage bar|24}} || {{Percentage bar|4}} || || {{Percentage bar|1}} || {{Percentage bar|69}} || {{Percentage bar|0}} || {{Percentage bar|2}} || {{Percentage bar|0}}
+|-
+! LinkedIn
+| {{Percentage bar|4}} || {{Percentage bar|42}} || {{Percentage bar|8}} || {{Percentage bar|2}} || || {{Percentage bar|32}} || {{Percentage bar|8}} || {{Percentage bar|3}} || {{Percentage bar|3}}
+|-
+! MySpace
+| {{Percentage bar|3}} || {{Percentage bar|20}} || {{Percentage bar|1}} || {{Percentage bar|1}} || {{Percentage bar|0}} || || {{Percentage bar|0}} || {{Percentage bar|0}} || {{Percentage bar|0}}
+|-
+! Ning
+| {{Percentage bar|6}} || {{Percentage bar|35}} || {{Percentage bar|6}} || {{Percentage bar|1}} || {{Percentage bar|19}} || {{Percentage bar|44}} || || {{Percentage bar|2}} || {{Percentage bar|2}}
+|-
+! Orkut
+| {{Percentage bar|3}} || {{Percentage bar|26}} || {{Percentage bar|4}} || {{Percentage bar|7}} || {{Percentage bar|8}} || {{Percentage bar|29}} || {{Percentage bar|2}} || || {{Percentage bar|1}}
+|-
+! Plaxo
+| {{Percentage bar|5}} || {{Percentage bar|48}} || {{Percentage bar|8}} || {{Percentage bar|2}} || {{Percentage bar|54}} || {{Percentage bar|34}} || {{Percentage bar|14}} || {{Percentage bar|4}} ||
+|}
+A study conducted in 2009 of 11,000 users<ref>
+{{cite web |url=http://www.readwriteweb.com/archives/who_uses_social_networks_and_what_are_they_like_part_1.php |title=Who Uses Social Networks and What Are They Like? (Part 1) |work=[[ReadWrite]]Web |date=July 9, 2009 |access-date=September 6, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20120622083248/http://www.readwriteweb.com/archives/who_uses_social_networks_and_what_are_they_like_part_1.php |archive-date=June 22, 2012 }}
+</ref>
+reported that the majority of [[MySpace]], [[LinkedIn]], and [[Twitter]] users also have [[Facebook]] accounts.
 ==See also==
+* [[Crowdmapping]]
-*[[Social network service]]
+* [[List of social networking services]]
-*[[Social network]]
+* [[Social media]]
-*[[List of social networking websites]]
-*[[Web 2.0]]
+* [[Social network]]
+* [[Social network consolidator]]
+* [[Social networking service]]
+* [[Web 2.0]]
+* [[Social bookmarking]]
+== Notes and references ==
+{{Reflist|2}}
+{{Social networking}}
+[[Category:Social networks]]
+[[Category:Social network analysis]]
+[[Category:Social systems]]
+[[Category:Self-organization]]
+[[Category:Social bookmarking]]
+[[Category:News aggregators]]

v t e Social networks and social media
Types	Personal Professional Sexual Value Clique Adolescent
Networks	Corporate social media Distributed social network (list) Enterprise social networking Enterprise social software Mobile social network Personal knowledge networking
Services	List of social networking services List of virtual communities with more than 1 million users
Concepts and theories	Ambient awareness Assortative mixing Attention inequality Interpersonal bridge Organizational network analysis Small-world experiment Social aspects of television Social capital Social data revolution Social exchange theory Social identity theory Social media and psychology Social media intelligence Social media mining Social media optimization Social network analysis Social web Structural endogamy Virtual collective consciousness
Models and processes	Account verification Aggregation Change detection Blockmodeling Collaboration graph Collaborative consumption Giant Global Graph Lateral communication Reputation system Social bot Social graph Social media analytics Social network analysis software Social networking potential Social television Structural cohesion
Economics	Affinity fraud Attention economy Collaborative finance Creator economy Influencer marketing Narrowcasting Sharing economy Social commerce Social sorting Viral marketing
Phenomena	Algorithmic radicalization Community recognition Complex contagion Computer addiction Consequential strangers Friend of a friend Friending and following Friendship paradox Influence-for-hire Internet addiction Information overload Overchoice Six degrees of separation Social media addiction Social media and suicide Social invisibility Social network game Suicide and the Internet Tribe Viral phenomenon
Related topics	Friendship recession Peer pressure Researchers User profile Online identity Persona Social profiling Viral messages Virtual community