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{{Short description|Procter & Gamble tampon brand}} |
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{{unreferenced|date=April 2007}} |
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{{more citations needed|date=January 2013}} |
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'''Tampax''' is a brand of [[tampon]] from [[Procter & Gamble]]. It was originally both the name of an independent company for over 50 years, based in Palmer, Massachusetts (with headquarters in New York) and the product itself. Renamed Tambrands, Inc. during the 1980s, P&G purchased it in the late 1990s. It was noted for decades as having the dominate share of the tampon market, challenged mostly by [[Playtex]], J&J, Kimberly-Clark and briefly by P&G's failed product from the 1970s called "[[Rely (brand)|Rely]]". The "Rely" tampon was pulled from the market after being associated with [[Toxic Shock Syndrome]] (TSS). During [[World War II]] Tampax produced large quantities of wound dressings for the military. It was noted for having a mostly, almost exclusively, female workforce for much of its history. Financially, while still independent, it was also noted for carrying no debt for most of its corporate lifetime and ranked ~#4 on the [[Fortune 500]] list for return on equity. The original product was designed from the start as flushable and biodegradeable. |
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{{Infobox Brand |
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|logo = [[File:Tampax.svg|250px]] |
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|name = Tampax |
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|image = |
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|type = [[Tampon]] |
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|currentowner = [[Procter & Gamble]] |
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|origin = United States |
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|discontinued = |
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|related = |
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|markets = World |
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|introduced = {{start date and age|1931}}<ref>{{cite book|url=https://books.google.com/books?id=ZyUwNAs43LcC&q=william+a+procter+president&pg=PA426 |title=Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble |publisher=Harvard Business Press |date=May 1, 2004 |access-date=May 7, 2013 |author=Davis, Dyer |pages=426 |isbn=9781591391470 |display-authors=etal}}</ref> (as Tampax Sales Corporation) |
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|previousowners = Tampax Incorporated<br>Tambrands, Inc. |
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|trademarkregistrations= |
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|website= |
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}} |
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'''Tampax''' (a [[portmanteau]] of tampon and packs) is a brand of [[tampons]] currently owned by [[Procter & Gamble]]. It was based in [[White Plains, New York]], US until its sale to Procter & Gamble in 1997.<ref>{{Cite web|url=https://www.latimes.com/archives/la-xpm-1997-04-10-fi-47215-story.html|title=Procter & Gamble Acquiring Tambrands|date=1997-04-10|website=Los Angeles Times|language=en-US|access-date=2023-08-07}}</ref> It is a subsidiary of P&G's [[Always (brand)|Always]] brand and is sold in over 100 countries. |
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The product was designed by [[Earle Haas]], who filed a patent in the 1930s.<ref>{{Cite news|url=https://www.theatlantic.com/health/archive/2015/06/history-of-the-tampon/394334/|title=The Tampon: A History|last=Fetters|first=Story by Ashley|date=2015-06-01|work=The Atlantic|access-date=2023-08-07|issn=1072-7825}}</ref><ref>{{Cite web|author=JR Thorpe|url=https://www.bustle.com/articles/124929-the-history-of-the-tampon-because-they-havent-always-been-for-periods|title=The Bizarre History Of The Tampon|website=Bustle|language=en|date=2015-11-19|access-date=2023-08-07}}</ref> The original product was designed from the start as flushable and [[biodegradable]].{{Citation needed|date=November 2019}} |
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== History == |
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In 1937, Tampax worked with [[McCann Erickson]] for its marketing campaigns. In 1949, the brand appeared in more than 50 stores. From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors.<ref>{{Cite book|url=https://books.google.com/books?id=e-7kAgAAQBAJ&q=tampax|title=Qualifying Times: Points of Change in U.S. Women's Sport|last=Schultz|first=Jaime|date=2014-03-15|publisher=University of Illinois Press|isbn=9780252095962|language=en}}</ref> |
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* [http://www.beinggirl.com/ The Tampax FAQ website for young girls about puberty] |
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During [[World War II]], Tampax produced wound dressings for the military.{{citation needed|date=March 2021}} |
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Tampax conducted medical studies in 1945 to prove the safety of tampons.<ref>{{Cite book|url=https://books.google.com/books?id=njfQfrMr31EC&q=history+of+tampons&pg=PA142|title=The Curse: A Cultural History of Menstruation|last1=Delaney|first1=Janice|last2=Lupton|first2=Mary Jane|last3=Toth|first3=Emily|date=1988|publisher=University of Illinois Press|isbn=9780252014529|language=en}}</ref> |
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In 1984, the company was renamed Tambrands Inc.{{Citation needed|date=November 2019}} |
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Marketing for the product includes the company's [[BeingGirl]] website.<ref name="dmnews palmer 2011">{{cite news |last=Palmer |first=Alex |date=January 1, 2011 |title=Marketers strike a balance between skeptical teens and their cautious parents |url=http://www.dmnews.com/marketers-strike-a-balance-between-skeptical-teens-and-their-cautious-parents/article/193154/ |work=Direct Marketing News |access-date=March 30, 2012 |archive-date=October 15, 2014 |archive-url=https://web.archive.org/web/20141015175752/http://www.dmnews.com/marketers-strike-a-balance-between-skeptical-teens-and-their-cautious-parents/article/193154/ |url-status=dead }}</ref><ref name="imediaconnection nutter 2009">{{cite news|last=Nutter |first=Blaise |date=August 31, 2009 |title=5 rules for marketing in niche social networks |url=http://www.imediaconnection.com/article_full.aspx?id=24241 |work=iMediaConnection |access-date=March 30, 2012 |archive-url=https://web.archive.org/web/20110829103452/http://www.imediaconnection.com/article_full.aspx?id=24241 |archive-date=August 29, 2011}}</ref> |
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Tampax was an independent company based in Palmer, Massachusetts and headquartered in New York City for over 50 years. Renamed Tambrands, Inc. in 1984, the company was purchased by Procter & Gamble in 1997. Tampax is available in over 100 countries; there is no distribution in Germany and Austria. |
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== References == |
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{{Reflist}} |
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* {{official|https://www.tampax.com}} |
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{{Procter & Gamble}} |
{{Procter & Gamble}} |
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[[Category:Procter & Gamble brands]] |
[[Category:Procter & Gamble brands]] |
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[[Category:Feminine hygiene brands]] |
[[Category:Feminine hygiene brands]] |
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[[Category:Products introduced in 1931]] |
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{{product-stub}} |
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[[es:Tampax]] |
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[[fr:Tampax]] |
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Latest revision as of 16:56, 27 June 2024
 | This article needs additional citations for verification. (January 2013) |
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| Product type | Tampon |
|---|---|
| Owner | Procter & Gamble |
| Country | United States |
| Introduced | 1931[1] (as Tampax Sales Corporation) |
| Markets | World |
| Previous owners | Tampax Incorporated Tambrands, Inc. |
| Website | www |
Tampax (a portmanteau of tampon and packs) is a brand of tampons currently owned by Procter & Gamble. It was based in White Plains, New York, US until its sale to Procter & Gamble in 1997.[2] It is a subsidiary of P&G's Always brand and is sold in over 100 countries.
The product was designed by Earle Haas, who filed a patent in the 1930s.[3][4] The original product was designed from the start as flushable and biodegradable.[citation needed]
History
[edit]In 1937, Tampax worked with McCann Erickson for its marketing campaigns. In 1949, the brand appeared in more than 50 stores. From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors.[5]
During World War II, Tampax produced wound dressings for the military.[citation needed]
Tampax conducted medical studies in 1945 to prove the safety of tampons.[6]
In 1984, the company was renamed Tambrands Inc.[citation needed]
Marketing for the product includes the company's BeingGirl website.[7][8]
Tampax was an independent company based in Palmer, Massachusetts and headquartered in New York City for over 50 years. Renamed Tambrands, Inc. in 1984, the company was purchased by Procter & Gamble in 1997. Tampax is available in over 100 countries; there is no distribution in Germany and Austria.
References
[edit]- ^ Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 426. ISBN 9781591391470. Retrieved May 7, 2013.
- ^ "Procter & Gamble Acquiring Tambrands". Los Angeles Times. 1997-04-10. Retrieved 2023-08-07.
- ^ Fetters, Story by Ashley (2015-06-01). "The Tampon: A History". The Atlantic. ISSN 1072-7825. Retrieved 2023-08-07.
- ^ JR Thorpe (2015-11-19). "The Bizarre History Of The Tampon". Bustle. Retrieved 2023-08-07.
- ^ Schultz, Jaime (2014-03-15). Qualifying Times: Points of Change in U.S. Women's Sport. University of Illinois Press. ISBN 9780252095962.
- ^ Delaney, Janice; Lupton, Mary Jane; Toth, Emily (1988). The Curse: A Cultural History of Menstruation. University of Illinois Press. ISBN 9780252014529.
- ^ Palmer, Alex (January 1, 2011). "Marketers strike a balance between skeptical teens and their cautious parents". Direct Marketing News. Archived from the original on October 15, 2014. Retrieved March 30, 2012.
- ^ Nutter, Blaise (August 31, 2009). "5 rules for marketing in niche social networks". iMediaConnection. Archived from the original on August 29, 2011. Retrieved March 30, 2012.