Stephen Arnold (composer): Difference between revisions
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{{Short description|American music composer}} |
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{{Infobox musical artist <!-- See Wikipedia:WikiProject Musicians --> |
{{Infobox musical artist <!-- See Wikipedia:WikiProject Musicians --> |
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|name = Stephen Arnold |
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|background = non_vocal_instrumentalist |
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|Background = Jingle writer |
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|birth_date = |
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|Born = [[Dallas]], [[Texas]], [[United States]] |
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|birth_place = [[Indiana]], [[United States]] |
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|instrument = Guitar, piano, bass |
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|Genre = [[Jingles]] |
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|genre = [[Sonic Branding]] |
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|occupation = [[Musician]], [[songwriter]], [[Record producer|producer]], [[sonic branding]] |
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|Years_active = 1970's - present |
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|years_active = 1970s - present |
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|website = {{URL|http://www.stephenarnoldmusic.com}} |
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'''Stephen Arnold''' is a songwriter, musician, composer and producer who specializes in sonic branding, often referred to as "the least known, most heard composer in America." His company, [[Stephen Arnold Music]], was formed in 1993.<ref name="The Dallas Morning News, 4.20.2003">''The Dallas Morning News'', 4.20.2003</ref> |
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==Stephen Arnold== |
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Stephen Arnold is an Emmy winning jingle writer whose clients include major TV Networks. His company, Stephen Arnold Music, has a revenue approaching $3 million<ref>The Dallas Morning News, 4.20.2003</ref> in 2003. |
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⚫ | Stephen Arnold was born in [[Indiana]] in the early 1950s. Arnold discovered a passion for music at an early age while strumming his guitar in a junior high cover band. He and his family then moved to [[Dallas]], where he graduated from [[St. Mark's School of Texas]]. Looking for success as a rock and roll guitarist, Arnold left suburban Dallas in 1974 and went west. After a stint in [[Las Vegas]] as a singing waiter and a gigging musician,<ref name="Dallas Business Journal, 12.17.2004">''Dallas Business Journal'', 12.17.2004</ref> Arnold, at the age of 22, arrived in [[Los Angeles]]. |
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==Biography== |
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⚫ | Stephen Arnold was born in [[ |
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==Career== |
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Arnold, at the age of 22, headed to [[Los Angeles]] seeking his fame and fortune. |
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===Los Angeles=== |
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<blockquote> |
<blockquote> |
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"I was setting up mics and stuff like that, but I was getting to watch people like Neil Diamond and the Beach Boys record. But eventually I had to start paying the bills."<ref>Pulse; ''D Magazine'' 5.21.2003</ref> |
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</blockquote> |
</blockquote> |
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⚫ | With the financial hardships of a struggling musician behind him, Arnold's first paying job as a musician was producing the theme song for his parents’ arts-and-crafts store.<ref name="The Dallas Morning News, 4.20.2003"/> Within a year, he'd composed commercial compositions for Valley View Shopping Center, Friendly Chevrolet, Ebby Halliday and many others. |
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For three years Arnold worked at his dream to become ‘the next big thing,’ but in 1977 he would return to his home town of [[Garland]], setting up his own small recording studio. |
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===First Jingles=== |
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⚫ | With the financial hardships of a struggling musician behind him, |
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Today, Arnold is president of his own company, [[Stephen Arnold Music]], and is known for creating sonic brands for major TV networks including [[ABC News (United States)|ABC News]], [https://www.youtube.com/watch?v=hyQ57La0zjg CNN Headline News], [[Sinclair Broadcast Group]], [[The Weather Channel]], and more than 380 local stations. The company is trademarked as “The World Leader in Sonic Branding.”<ref>{{Cite web|url=https://marketshare.tvnewscheck.com/2015/06/08/stephen-arnold-music-now-heard-in-a-billion-homes/)|title = Stephen Arnold Music Now Heard in a Billion Homes|date = 8 June 2015}}</ref> |
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Confirmation of Stephen Arnold's standing in the sonic branding world was confirmed when he was awarded an Emmy for his compositions for [[Comcast]] in 2003. He is also a winner of multiple [[Promax Awards|PromaxBDA Awards]],<ref>{{Cite web|url=https://www.shootonline.com/spw/stephen-arnold-music-wins-double-gold-silver-promaxbda-local-awards-2018|title = Stephen Arnold Music Wins Double Gold, Silver at PromaxBDA Local Awards 2018}}</ref> which honor excellence in local media, marketing and design. |
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⚫ | Stephen Arnold is most known for his [[sonic branding]], and offers seminars explaining the psychology behind music and how it triggers emotional responses from audiences of TV shows, video games, streaming Web content, mobile apps and other visual media. Famous melodies from TV shows such as ''[[Friends]]'' and ''[[I Love Lucy]]'' are studied to show how each of the melodies works to establish a strong connection with its audience.<ref name="Dallas Business Journal, 12.17.2004"/> |
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Today, Arnold is president of his own company, [[Stephen Arnold Music]], and is known for writing jingles for major TV Networks including ABC News, [http://www.youtube.com/watch?v=hyQ57La0zjg&feature=related CNN Headline News], Sinclair Broadcasting Group, the Weather Channel, and more than 250 local stations. Confirmation of Stephen Arnold’s standing in the jingle world was confirmed when he was awarded an Emmy for his compositions for Comcast in 2003. <ref> http://findarticles.com/p/articles/mi_hb4895/is_200410/ai_n17966285 , 10.15.2003</ref> |
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He is also the author of “A Story of Six Strings,” a book featuring the photography of Chris Fritchie that shares his large collection of guitars and the story behind each instrument.<ref>{{Cite web|url=https://www.musicradar.com/news/guitars/preview-a-story-of-six-strings-by-stephen-arnold-536781|title = Preview: A Story of Six Strings by Stephen Arnold|date = 27 March 2012}}</ref> The book received critical praise from Steve Miller, [[Dan Rather]] and other well-known personalities. |
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The company began in 1993 when a friend invested $50,000 so that Arnold could form a corporation with three employees. By 1997 Arnold had earned enough money to buy out his friends’ investment. |
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==See also== |
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===Sonic Branding Lectures=== |
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*[[Notable alumni of St. Mark's School of Texas]] |
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<blockquote> |
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'''"No one sings your graphics or whistles your animation."''' |
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Stephen Arnold)</blockquote> |
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⚫ | Stephen Arnold is most known for his [[sonic branding]], and offers seminars explaining the psychology behind music and how it triggers emotional responses. Famous melodies from TV shows such as [[Friends]] and [[I |
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==References== |
==References== |
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{{reflist}} |
{{reflist}} |
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{{authority control}} |
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{{DEFAULTSORT:Arnold, Stephen}} |
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[[Category:Year of birth missing (living people)]] |
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[[Category:Living people]] |
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[[Category:Musicians from Dallas]] |
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[[Category:American male composers]] |
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[[Category:21st-century American composers]] |
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[[Category:1950s births]] |
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[[Category:21st-century American male musicians]] |
Latest revision as of 00:08, 26 August 2024
Stephen Arnold | |
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Born | Indiana, United States |
Genres | Sonic Branding |
Occupation(s) | Musician, songwriter, producer, sonic branding |
Instrument(s) | Guitar, piano, bass |
Years active | 1970s - present |
Labels | Stephen Arnold Music |
Website | www |
Stephen Arnold is a songwriter, musician, composer and producer who specializes in sonic branding, often referred to as "the least known, most heard composer in America." His company, Stephen Arnold Music, was formed in 1993.[1]
Early life
[edit]Stephen Arnold was born in Indiana in the early 1950s. Arnold discovered a passion for music at an early age while strumming his guitar in a junior high cover band. He and his family then moved to Dallas, where he graduated from St. Mark's School of Texas. Looking for success as a rock and roll guitarist, Arnold left suburban Dallas in 1974 and went west. After a stint in Las Vegas as a singing waiter and a gigging musician,[2] Arnold, at the age of 22, arrived in Los Angeles.
Career
[edit]With ambitions of becoming a rock star in L.A., Arnold worked for free at the United Western Studios and acquired the skills needed for music production.
"I was setting up mics and stuff like that, but I was getting to watch people like Neil Diamond and the Beach Boys record. But eventually I had to start paying the bills."[3]
With the financial hardships of a struggling musician behind him, Arnold's first paying job as a musician was producing the theme song for his parents’ arts-and-crafts store.[1] Within a year, he'd composed commercial compositions for Valley View Shopping Center, Friendly Chevrolet, Ebby Halliday and many others.
At around $750 to $1000 per jingle, Arnold figures he couldn't have brought in more than $30,000 in revenue.[4]
Today, Arnold is president of his own company, Stephen Arnold Music, and is known for creating sonic brands for major TV networks including ABC News, CNN Headline News, Sinclair Broadcast Group, The Weather Channel, and more than 380 local stations. The company is trademarked as “The World Leader in Sonic Branding.”[5]
Confirmation of Stephen Arnold's standing in the sonic branding world was confirmed when he was awarded an Emmy for his compositions for Comcast in 2003. He is also a winner of multiple PromaxBDA Awards,[6] which honor excellence in local media, marketing and design.
Stephen Arnold is most known for his sonic branding, and offers seminars explaining the psychology behind music and how it triggers emotional responses from audiences of TV shows, video games, streaming Web content, mobile apps and other visual media. Famous melodies from TV shows such as Friends and I Love Lucy are studied to show how each of the melodies works to establish a strong connection with its audience.[2]
He is also the author of “A Story of Six Strings,” a book featuring the photography of Chris Fritchie that shares his large collection of guitars and the story behind each instrument.[7] The book received critical praise from Steve Miller, Dan Rather and other well-known personalities.
See also
[edit]References
[edit]- ^ a b The Dallas Morning News, 4.20.2003
- ^ a b Dallas Business Journal, 12.17.2004
- ^ Pulse; D Magazine 5.21.2003
- ^ Dallas Morning News, 4.20.2003
- ^ "Stephen Arnold Music Now Heard in a Billion Homes". 8 June 2015.
- ^ "Stephen Arnold Music Wins Double Gold, Silver at PromaxBDA Local Awards 2018".
- ^ "Preview: A Story of Six Strings by Stephen Arnold". 27 March 2012.