5W Public Relations: Difference between revisions
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#REDIRECT [[Ronn Torossian]] |
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[[Image:5W Logo.JPG|right]] |
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'''5W Public Relations''', also known as '''5WPR''', is an [[United States|American]] [[public relations]] [[company (law)|firm]] with two offices, in [[New York City]] and [[Los Angeles]]. Since its founding in 2003, it has grown to more than 90 employees. 5WPR billings for 2007 exceed $11,500,000 |
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<ref name="O'Dwyer independents">{{cite web |
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|url=http://www.odwyerpr.com/pr_firm_rankings/independents.htm |
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|publisher=O'Dwyer's Public Relations News |
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|title=PR Firm Rankings - Independent PR Firms}}</ref>, and appeared on the 2007 [[Inc]] list of fastest growing companies. <ref name="Inc 2007"> |
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{{cite web |
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|url=http://www.inc.com/inc5000/2007/company-profile.html?id=200701530 |
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|title=No. 153 5W Public Relations |
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|publisher=Inc. |
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|year=2007}}</ref>. 5WPR represents entertainers including [[Snoop Dogg]] and [[Paris Hilton]] and political figures and organizations including [[John Hagee]], in addition to its corporate clients. |
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== History == |
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[[Category:Consulting firms established in 2002]] |
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The company was founded by [[Ronn Torossian]] in 2003. It launched from a small office within a Manhattan based travel agency with only three clients and two employees. <ref name="NYT profile">{{cite news |
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[[Category:Companies based in New York City]] |
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|url=http://www.nytimes.com/2005/02/20/nyregion/thecity/20feat.html |
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[[Category:2002 establishments in New York City]] |
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|title=Brash P.R. Guy Grabs Clients, Ink |
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[[Category:American companies established in 2002]] |
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|first=Steven |
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|last=Kurutz |
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|date=2005-02-20 |
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|publisher=[[The New York Times]]}}</ref> Since its establishment, the company's client list expanded to well over 100 and in under three years, the staff roster grew to 75<ref>[http://www.highbeam.com/doc/1P1-99963349.html The Armenian Reporter, 06-26-2004]</ref> |
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== Clients == |
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Listed among 5WPR clients are [[Anheuser-Busch]], [[Evian]] Water, [[IHOP]], Harrah’s Entertainment Inc <ref>{{cite press release |
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|title=5W Public Relations Adds Harrah's Entertainment, Inc. to Consumer Roster |
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|url=http://www.forbes.com/prnewswire/feeds/prnewswire/2008/05/23/prnewswire200805230910PR_NEWS_USPR_____NYF012.html |
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|date=[[2008-05-23]] |
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|publisher=5W Public Relations}}</ref>, NICE Systems, [[Barnes & Noble]] Online, Phillips-Van Heusen, The Ice Rink at Rockefeller Center, The Loews Regency, Vail Resorts, Philippe Chow, [[Microsoft]], Ahava Skin Care, Weatherproof Garment Company, 1800 Tequila, Gen Art, The Pritikin Longevity Center & Spa, Avenue Stores, and Patina Restaurant Group. Celebrities, [[Hip Hop ]]entertainers, and musicians include [[Snoop Dogg]] and Ice Cube. In addition, 5W works with publicly traded technology companies; a variety of other global interests, national corporations, high-profile individuals, regional businesses, government agencies and academic institutions. |
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In addition, it has a faith-based and foreign government clientele, consisting of organizations such as [[Zionist Organization of America]], The [[American Bible Society]], [[Benny Hinn]] ministries, [[Regent University]], Pastor [[John Hagee]] and his [[Christians United for Israel]] organization and members of the Israeli [[Knesset]]. |
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In December 2006, the [[Foreign Affairs Minister of Israel|Foreign Ministry of Israel]] worked with 5WPR and Elias Buchwald to train Israel's top spokespersons on western media and communications methods <ref>[http://www.prwatch.org/node/5652 PR Watch/Israel Hasbara]</ref><ref>[http://www.thejewishweek.com/news/newscontent.php3?artid=13562 '''The Jewish Week''' Article]</ref>. |
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In March 2005 ''PR Week'' reported that The Lebanese American Council for Democracy, the "group that played a key role in the passage of the [[Syrian Accountability Act]]," retained 5W Public Relations for "strategic counsel and media relations." The group's goal is "to gain support from U.S. political leaders and United Nations officials to pressure Syria to withdraw its troops." The group is reportedly "closely aligned with [[Michel Aoun]], the former Prime Minister who was ousted by the Syrians" in 1990. The 5W firm was "preparing daily briefing sheets for the media to respond to current events." The Syrian Accountability Act, passed in 2003, "imposed sanctions on Syria for occupying Lebanon." <ref>[http://www.prweek.com/news/news_worldwire.cfm?ID=236397&site=3 PRWeek Reference]</ref> |
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==Growth== |
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According to the 'O'Dwyers' public relations news website, 5W Public Relations netted $11,581,939 in fees in 2007, an increase of 24.3% from 2006 figures<ref name="O'Dwyer independents"/> |
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O'Dwyers has ranked the company #21 in earnings among their top 182 ranked PR companies<ref name="O'Dwyer independents"/>, and it has given it ranked the firm eighth out of the top 40 entertainment PR firms among<ref>{{cite web |
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|url=http://www.odwyerpr.com/pr_firm_rankings/entertainment.htm |
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|publisher=O'Dwyers Report'' |
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|title=Entertainment PR}}</ref>. The Holmes Report called 5WPR the "Fastest Growing [[public relations]] firm in the nation” in 2007.<ref>{{cite web |
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|url=http://www.holmesreport.com/agencies/details_url.cfm?agencyid=920&view=client |
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|title=5W Public Relations |
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|publisher=Holmes Report}}</ref>, and the firm appeared at #153 on the ''Inc. 500'' 2007 list<ref name="Inc 2007"/>. |
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==Controversy== |
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5W had been retained by an organization that advocates for independence for the province of [[Kosovo]]<ref>[http://www.blic.co.yu/blic/arhiva/2006-10-26/E-Index.htm Blic Online (Serbian Media's English Translation Pages)]"In political fight for Kosovo, only lobbying agencies in USA are sure about profit - Yesterday for Serbia, today for independent Kosovo"</ref> from [[Serbia]], while only one year prior 5W was retained by a group representing Serbian President [[Boris Tadić]]<ref>[http://kosovareport.blogspot.com/2005/10/dj-serbia-counting-on-china-veto-to.html#c113070569585340855 News about 5W and Tadic]</ref>, to help establish an image as a friendly democracy. |
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In November 2007, ''[[Wired Magazine]]'' editor [[Chris Anderson (writer)|Chris Anderson]] identified publicists from 5W, among others, as "lazy flacks" who regularly deluge him with news releases "because they can't be bothered to find out who on my staff, if anyone, might actually be interested in what they're pitching," and posted their email addresses on his site.<ref>{{cite news |
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|url=http://query.nytimes.com/gst/fullpage.html?res=9C06E2DC133CF936A35752C1A9619C8B63 |
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|publisher=New York Times |
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|title=Things Turn Ugly in the 'Hacks vs. Flacks' War |
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|first=Andrew Adam |
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|last=Newman |
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|date=[[November 5]] [[2007]]}}</ref> |
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On [[July 9]] [[2008]], Shmarya Rosenberg, who operates the blog [[Failed Messiah]], accused 5W of [[sockpuppeting]] on his blog by impersonating critics of [[Agriprocessors]], a kosher meatpacker in [[Postville, Iowa]] which had been under heavy criticism for animal cruelty, worker abuse, and harboring illegal immigrants and represented by 5W. Rosenberg said at least 11 comments using the names of other Agriprocessors critics, including [[Hechsher Tzedek]] founder Rabbi Morris Allen, traced back to 5W. <ref name="Rabbi Allen PR Week">{{cite news |
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|url=http://www.prweekus.com/5W-faces-accusation-for-blog-misconduct/article/112308/ |
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|title=5W acknowledges blog misconduct |
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|first=Frank |
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|last=Washkuch |
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|date=[[2008-07-11]] |
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|publisher=PRWeek US}}</ref> |
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Juda Engelmayer, the 5W executive handling the Agriprocessors account, initially blamed an intern, and said the intern was fired immediately.<ref>{{cite news |
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|url=http://www.jewishberkshires.org/page.aspx?id=179351 |
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|title=Agriprocessors' PR Firm Accused of Impersonating Rabbi |
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|first=Ben |
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|last=Harris |
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|publisher=[[Jewish Telegraphic Agency]]}} |
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</ref> A person identifying himself as the intern called the [[Jewish Telegraphic Agency]] office and claimed he used Engelmayer's computer during a get-together at his apartment without his knowledge.<ref>{{cite news |
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|url=http://www.jta.org/cgi-bin/iowa/breaking/109424.html |
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|title=PR firm faces scrutiny |
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|publisher=Jewish Telegraphic Agency |
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|date=[[2008-07-10]]}}</ref> However, Torossian later admitted a member of his senior staff was responsible, saying, "a senior staff member failed to be transparent in dealing with client matters." <ref name="Rabbi Allen PR Week"/> |
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==References== |
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{{reflist}} |
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== External link == |
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* [http://www.5Wpr.com 5W Website] |
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Latest revision as of 00:06, 16 October 2024
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