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{{Short description|Radio station in Metro Manila, Philippines}}
{{POV-check|date=May 2008}}
{{Wikify|date=May 2008}}
{{Use mdy dates|date=November 2022}}
{{Use Philippine English|date=November 2022}}
{{Infobox_Radio_station | name = DWLS (Barangay LS 97.1)
{{About|a radio station in the Philippines|Chicago-based stations|WLS (AM)|and|WLS-FM}}
| image = [[Image:97.1 Barangay LS.jpg]]
{{distinguish|text=[[DYLS-FM]], a defunct radio station owned and operated by [[ABS-CBN Corporation]]}}
| city = [[Quezon City]]
{{infobox radio station
| area = [[Mega Manila]]
| branding = Barangay LS 97.1
| name = Barangay LS
| callsign = DWLS
| slogan = as Campus Radio<br>''Forever!'' (1995-1999)<br>'' The Number One Pop Music Station in Metro Manila!'' (2000-2007)
| logo = Barangay LS 97.1 logo 2023.png
<br>as Barangay LS<br>''Forever!'' (2007-present sometimes used)<br>''Ayos!'' (2008-present)
| logo_size = 200px
| airdate = [[1976]]
| logo_caption = Logo since 2023
| frequency = 97.1 MHz
| city = [[Quezon City]]
| format = Pop Music, Oldies, OPM
| area = [[Mega Manila]] and surrounding areas
| power = 50,000 [[watt]]s
| branding = Barangay LS 97.1
| erp =
| airdate = {{Start date and age|1955|6}}
| class =
| frequency = 97.1 MHz
| callsign_meaning = '''DW'''<br>'''L'''oreto '''S'''tewart
| format = [[Middle of the road (music)|Contemporary MOR]], [[Original Pilipino Music|OPM]]
| owner = [[GMA Network]] Inc.
| rds = ''BRGY LS''
| website =
| language = [[Filipino language|Filipino]]
| licensing_authority = [[National Telecommunications Commission (Philippines)|NTC]]
| power = 25,000 [[watt]]s
| erp = 75,000 [[watt]]s
| class = C/D/E
| sister_stations = {{ubl|[[DZBB-AM]] (Super Radyo DZBB 594)|[[DZBB-TV]] ([[GMA Network|GMA]])|[[DWDB-TV]] ([[GTV (Philippine TV network)|GTV]])}}
| callsign_meaning = '''L'''oreto '''S'''tewart (wife of [[Robert Stewart (entrepreneur)|Robert "Uncle Bob" Stewart]], founder of [[GMA Network]])
| former_callsigns = DZXX (1955–1975) <br> [[DWXX]] (1975–1986)
| former_frequencies = 890 kHz (1955–1972) <br> 1000 kHz (1972–1978) <br> 1026 kHz (1978–1986)
| network = [[List of GMA Network radio stations#Barangay FM|Barangay FM]]
| owner = [[GMA Network (company)|GMA Network Inc.]]
| webcast = {{url|http://www.gmanetwork.com/radio/streaming/dwls|Listen Live}}
| website = {{url|www.gmanetwork.com/radio/dwls}}
}}
}}


'''DWLS''', operating as '''Barangay LS 97.1''', is the [[flagship]] [[FM broadcasting|FM]] [[radio station]] of Radio GMA Network Inc. (RGMA, a subsidiary of [[GMA Network|GMA Network Inc.]]) in the [[Philippines]]. <ref name="about_gma" /> The station's [[studio]] is located at the [[GMA Network]] Center in [[Quezon City]], while its [[transmitter]] is located at Tandang Sora, [[Quezon City]], [[Philippines]].
'''DWLS''' (97.1 [[FM broadcasting|FM]]), broadcasting as '''Barangay LS 97.1''', is a [[radio station]] owned and operated by [[GMA Network (company)|GMA Network]]. It serves as the flagship station of Barangay FM.<ref name="about_gma">{{cite web|url=http://www.gmanetwork.com/about |title=Official 'About' page for GMA Network |publisher=[[GMA Network]] |access-date=August 16, 2008 |quote=GMA-7 cruises the airwaves through dzBB-AM and dwLS-FM in Manila and in 22 other radio stations throughout the country. In 2007, the company has reformatted its flagship station DWLS-FM as "Barangay LS Forever!" |url-status=dead |archive-url=https://web.archive.org/web/20080816053420/http://www.gmanetwork.com/about |archive-date=August 16, 2008 }}</ref> The station's studio is located at the 3rd floor of [[GMA Network Center|GMA Network Studio Annex]], [[EDSA]] corner GMA Network Drive, Diliman, [[Quezon City]], and its transmitter is located at [[Tower of Power (transmitter)|GMA Tower of Power]], Brgy. Culiat, Tandang Sora, [[Quezon City]].


Barangay LS is currently held its position as the top FM radio station in [[Metro Manila]], according to the Nielsen Radio Audience Measurement survey conducted in the month of June 2023.<ref>{{cite news|url=https://mb.com.ph/2023/7/5/gma-radio-stations-still-undisputed-leaders-in-mega-manila-airwaves|title=GMA radio stations still undisputed leaders in Mega Manila airwaves|publisher=[[Manila Bulletin]]|date=July 5, 2023|access-date=August 2, 2023}}</ref>
The station's call letters (DWLS) were derived from the name Loreto, wife of former GMA (then RBS) owner, the late Robert "Uncle Bob" Stewart.{{Fact|date=May 2008}}


==History==
==As Campus Radio 97.1==
===1955–1986: DZXX/DWXX===
[[Image:Campus radio97-1.png|125px|thumb|right|Campus Radio logo]]
The station first aired in June 1955, when "Uncle Bob" Stewart opened DZXX-AM 890&nbsp;kHz station under the control of the Republic Broadcasting System (RBS). DZXX made history as the first pop music station in the country using the AM format, playing both local and international pop music of that era. In 1972, DZXX temporarily shut down due to Martial Law, later it was revived under the label DZXX/DWXX 1000 (Double X) when Hypersonic Broadcasting Corporation owned this station. In 1978, its frequency changed to 1026&nbsp;kHz (based on GE75). In 1986, [[Nation Broadcasting Corporation|NBC]] acquired and renamed its station to DZAM-AM.
Until midnight of [[February 13]], [[2007]], the station was known as '''Campus Radio 97.1 WLS-FM''', and even in its earlier existence, '''The Giant 97.1 WLS-FM'''. For several years (beginning late 1990s) it only aired modern pop, RnB, rock and OPM hits, mostly Top 40/CHR, during its weekday run while hits from the recent years were mixed in with the current hits during weekends.


===1976–1992: WLS FM/The Giant===
The longest running program on the station was the ''Top 20 at 12'' where the top 20 songs of the day were counted down in the mold of [[BBC Radio 1]]'s ''The Official Chart Show'' at noontime. On weekdays and Saturdays, only the top 12 songs were actually played, while the Sunday edition is for the cumulative results for the whole week, where all 20 songs were played. At New Year's Eve, the top twenty songs of the year were played until the stroke of midnight. ''Top 20 at 12'' is the longest running chart show in Philippine FM history. Its Manila edition has been shelved to make way for the station's 2007 reformat, while for a time it has been included as standard programming in RGMA's provincial stations, albeit the chart listings are local. [The provincial edition was later renamed ''Top 5 Ngayon, Hindi Kahapon (Top 5 Today, Not Yesterday)'', which still broadcasts at the stroke of noon on weekdays.] The last song that was #1 before the reformat was "Love Team" by [[Itchyworms]].
In July 1976, GMA launched its third radio station '''97.1 WLS FM''', airing [[adult standards]] and [[jazz]] music. In 1981, at the height of popularity of pop music, it switched to [[Contemporary hit radio|Adult Top 40]] format, with the slogan ''The Best Music''. It was known for playing hourly [[The Beatles|Beatles]] music every weekday early mornings, which was later on adopted by [[DZRJ-FM|100.3 RJFM]]. In November 1988, upon the completion of GMA's [[Tower of Power (transmitter)|Tower of Power]], WLS earned the brand, '''The Giant 97.1 WLS FM'''.


===1992–2007: Campus Radio===
Other notable programs and segments included:
In early 1992, the station was reformatted as '''Campus Radio 97.1 WLS FM''', with a [[Contemporary hit radio|Top 40]] format. This was to target teens & early adults. Its notable programs were the longest-running program on the station, the legendary "Top 20 at 12" (anchored by Milo Cavarlez, a.k.a. "The Triggerman," which was first heard on Kiss FM 101.1 (now [[DWYS|101.1 Yes FM]]), where the top 20 songs of the day were counted down in the mold of BBC Radio 1's The Official Chart Show at noontime, and "Campus Aircheck", an institution of sorts for aspiring DJs to get hired by Campus Radio, touted as "the first school on the air".
*''InfoPop'', where the on-air personality on board would give more information about the artists in the music scene as well as the songs and the stories behind the songs, and as well as answer questions from listeners about these acts;
*''Retro Jam'' (first entitled ''The Great Music Jam''), where old songs (some as late as the 1980s) were played again, originally, on Saturdays and Sundays, and later, all day Sunday;
*''Other People's Music (OPM)'', a one-hour program where certain personalities outside the world of music appear as guests and feature their favorite songs;
*''Front.Center'', where a certain singer or act is featured every month and is given preferential airplay by the hour with various songs;
* ''Campus Aircheck'', where students from Metro Manila colleges and universities were given the chance to experience being an actual DJ. The original edition of ''Campus Aircheck'' was copied by other FM stations throughout Manila, as well as RGMA's provincial stations;
* ''Rock-It Launcher'', where a featured band or artist launches their latest album through a mini-concert aired live from the hottest bars/gimmick spots in Metro Manila; and
* ''Clubnights'', where one gets to hear the latest club/house music tracks at par with music played in bars.


In 1995, when [[Mike Enriquez|Miguel "Mike" Enriquez]] took over GMA's radio operations, Campus Radio was reformatted to a contemporary [[Middle of the road (music)|MOR]] format, earning its slogan "Forever!". At this time, a few programs were introduced, notably the Message Center, wherein one's message must not be a greeting. By the amp{{What|reason=What does amp really mean in this context?|date=June 2023}} of 1999, it shifted back to Top 40. During their heyday as an English-language radio station, they used jingles designed for the station by [[JAM Creative Productions]].<ref>{{cite web|url=https://manilastandard.net/mobile/article/298365|title=Soundtrack of Batch '95|website=[[Manila Standard]]|date=June 27, 2019|access-date=August 14, 2020}}</ref>
===Yearend Top 20 at 12===
*[[1997]]: "[[2 Become 1]]" by [[The Spice Girls]]
*[[1998]]: "[[My Heart Will Go On]]" by [[Celine Dion]]
*[[1999]]: "[[Livin' La Vida Loca]]" by [[Ricky Martin]]
*[[2000]]: "[[If I Let You Go]]" by [[Westlife]]
*[[2001]]: "[[In the End]]" by [[Linkin Park]]
*[[2002]]: "[[Dilemma (song)|Dilemma]]" by [[Nelly]] featuring [[Kelly Rowland]]
*[[2003]]: "Because of You" by [[Keith Martin (musician)|Keith Martin]] (international) and "Cold Summer Nights" by [[Arnee Hidalgo]] ([[Original Pilipino Music|OPM]])
*[[2004]]: "[[Yeah! (Usher song)|Yeah!]]" by [[Usher (entertainer)|Usher]] (international) and "Noypi" by [[Bamboo (band)|Bamboo]] (OPM)
*[[2005]]: "[[Wake Me Up When September Ends]]" by [[Green Day]] (international) and "The Day You Said Goodnight" by [[Hale (band)|Hale]] (OPM)
*[[2006]]: "[[Welcome to the Black Parade]]" by [[My Chemical Romance]] (international) and "Narda" by [[Kamikazee]] (OPM)


==From Campus Radio to Barangay LS==
===2007–present: Barangay LS===
[[Image:Barangay LS 97.1.jpg|thumb|Logo from 2009 to 2011]]
On February 14, 2007, Campus Radio rebranded as '''Barangay LS 97.1''', using its old slogan, "''Forever''!". It reverts to a [[Middle of the road (music)|masa]] format. Despite Campus Radio's dominant ratings performance in the pop category, GMA's FM radio sales unit failed to sell the format. With consistently low sales figures, this paved the way for [[Mike Enriquez]] to successfully persuade the network's upper management to agree to shift WLS to a seemingly more profitable "masa" format. Most of the staff were retained, albeit changing their names. Unfortunately, the industry reception is lukewarm and Barangay LS has yet to regain the revenue losses incurred by the shift of advertisers to competing FM stations.<ref>{{cite web|url=https://iskwiki.upd.edu.ph/index.php/From_Campus_to_Barangay|title=From Campus to Barangay|website=Iskomunidad|date=February 20, 2011|access-date=August 14, 2020}}</ref><ref>{{cite web|url=https://radioonlinenow.com/2007/05/02/fan-petitions-for-gma-radio-format-flip/|title=Fan Petitions for GMA Radio Format Flip|website=Radio Online Now|date=May 2, 2007|access-date=August 14, 2020}}</ref>


On January 16, 2008, at around 6 pm [[Philippine Standard Time|PHT]] ([[UTC+08:00]]), the station launched its new tagline, "''Ayos!''" ({{translation|"Okay!"}}), which is also the tagline for RGMA's provincial Campus Radio stations. That same day, almost all of the staff who were also from the former Campus Radio format, and after years of loyal service to [[GMA Network]], were summarily dismissed by [[Mike Enriquez]]. Despite rising from #7 to #4 in the ratings, Enriquez deemed them unfit to take the format to the ratings game. In turn, they were replaced unceremoniously by jocks from RGMA provincial radio stations as well as jocks from other masa stations.
On [[February 14]], [[2007]], listeners bade goodbye to Campus Radio 97.1 WLS-FM as RGMA, through its head [[Mike Enriquez]], launched '''97.1 Barangay LS Forever!''' Its format is comparable to that of [[90.7 Love Radio]], [[101.9 For Life!]], [[YES! FM|Yes FM 101.1]], [[I! FM|I-FM 93.9]], [[102.7 Star FM]] and [[Energy FM 91.5]] with on-air personalities speaking only in [[Tagalog language|Tagalog]] (especially the timechecks), and playing bubblegum pop, OPM and other mass-based music forms and music popularized by GMA's stable of recording artists, a 100% turnaround from the former Campus Radio format that played Top 40/adult contemporary hit music, English-only on-air jocks, and its listener base composed mostly of college students and young urban professionals. Despite Campus Radio's dominant ratings performance in the pop category, GMA's FM radio sales unit failed to sell the format. With consistently low sales figures, this paved the way for Mike Enriquez to successfully persuade the network's upper management to agree to shift WLS to a seemingly more profitable "masa" format. Unfortunately, industry reception is lukewarm and Barangay LS has yet to regain the revenue losses incurred by the shift of advertisers to competing FM stations.


[[Image:Barangay LS logo.png|thumb|Logo from 2011 to 2014)]]
However, this was not the first time that the station was repositioned for the ''masa'' audience. During its Campus Radio days, WLS-FM first went for its current target audience base from 1995-1999. The current slogan, "Forever!", was the very same tagline used during that period.
On January 17, 2011, facing competition with the latest masa stations, the new tagline "''Tugstugan Na!''" ({{translation|"Let's jam!"}}) was launched and the station adopted the "crazy fun" sound brand in the market. Mike Enriquez was replaced by Glenn F. Allona as program director/station manager, aiming Barangay LS to bring back the focus on the staple of FM Programming which is music.


[[Image:New Barangay LS logo.jpg|thumb|Logo from 2014 to 2017]]
As mandated by Enriquez, aside from a major change in the on-air language and the music, jokes also became a staple on Barangay LS, with the DJs delivering scripted jokes on the air in between songs. Soon after the reformat, the station opened their text and phone lines to joke contributions from listeners (although it would still be the DJs themselves who deliver them on the air).
On February 17, 2014, Barangay LS 97.1 was rebranded with reformatted programs, new jingle, a new logo & a new slogan called "''Isang Bansa, Isang Barangay''" ({{translation|"One Nation, One Barangay"}}). Along its reformat, RGMA's FM radio stations carrying the Campus Radio brand (including [[DYRT|99.5 RT]] in Cebu, [[DXRV-FM|103.5 Wow FM]] in Davao and [[DYRU|Super Radyo DYRU 92.9]] in Kalibo) adopted the Barangay FM branding. The network rebranding was made to compete with its rival FM radio network [[My Only Radio]], owned by [[ABS-CBN Corporation]], following the relaunch of [[DWRR-FM]] as MOR's flagship station seven months earlier.<ref>{{cite news|url=http://www.mb.com.ph/what-makes-ruffa-gutierrez-beautiful/ |title=Barangay LS: One Country, One Barangay, One Sound |newspaper=[[Manila Bulletin]] |date=March 24, 2014 |access-date=March 24, 2014 |author=Crispina Martinez-Belen |url-status=dead |archive-url=https://web.archive.org/web/20140324013214/http://www.mb.com.ph/what-makes-ruffa-gutierrez-beautiful/ |archive-date=March 24, 2014 }}</ref>


[[Image:DWLS 97.1 2017.svg|thumb|Logo from 2017 to 2019]]
The station also began working much more closely with its mother network primarily by providing live coverage for its special events. Among the GMA events covered by Barangay LS include the network's "Sumamer Ka Na!" special at the Marikina Sports Complex in March 2007 (which included a live telecast of "[[SOP Rules|SOP]]" and "[[S Files]]", and the "[[StarStruck (Philippine TV series)|StarStruck]]" 2007 Final Judgment), the "Kapusolympics" 57th anniversary, and mall tours featuring the network's recording artists or promoting GMA's upcoming TV programs.
In July 2019, the station readapted its original slogan "Forever!" after it was dropped in 2008. [[Ken Chan (Filipino actor)|Ken Chan]] and [[Rita De Guzman|Rita Daniela]] performed its station's new jingle entitled ''Tayo ay Forever'' under [[GMA Music]].<ref>{{cite web|url=https://www.gmanetwork.com/radio/articles/2019-07-25/1050/exclusive-ken-chan-at-rita-daniela-aawit-ng-theme-song-ng-barangay-ls|title=EXCLUSIVE: Ken Chan at Rita Daniela, aawit ng theme song ng Barangay LS|website=GMA Network|lang=Filipino|access-date=July 26, 2019}}</ref><ref>{{Cite web|last=Cruz|first=Angel Javier|date=May 16, 2017|title=Barangay LS DJs share life lessons to fresh grads|url=https://www.philstar.com/pilipino-star-ngayon/entertainment/2017/05/16/1700597/barangay-ls-djs-share-life-lessons-fresh-grads|access-date=June 22, 2020|website=philstar.com}}</ref>


[[File:Barangay_LS_97.1.png|thumb|Logo from 2019 to 2023]]
Just before the [[Philippine general election, 2007|[[May 14]], [[2007]] midterm elections]], Barangay LS, along with sister station [[DZBB]] and the RGMA network nationwide, did a radio simulcast of "Isang Tanong", a televised senatorial candidates' forum produced by [[GMA News and Public Affairs]].
On March 20, 2020, the station implemented a scaled-down programming operation due to the situation and conditions affecting the radio station's staff caused by the [[enhanced community quarantine]] against [[COVID-19]]. On the same day, the station began its hookup with its sister AM-station [[DZBB-AM|Super Radyo DZBB 594]].

Since [[June 24]], [[2007]], GMA's top-rating Sunday noontime variety show "[[SOP Rules|SOP]]" has also been simulcast over Barangay LS. The radio broadcast is entitled "Barangay LSOP".

Some other current features of the reformatted station include "Barangay Blockbusters" (premieres/block screenings of the latest local and foreign movies), "Kwela Iskwela Tour" (mini-concerts held in different schools all over Metro Manila featuring popular bands and artists--a revival of the campus tours under the old Campus Radio format) and "Fanatxt All-Stars" (a 30-minute talk show every Monday and Wednesday mornings, wherein a selected listener/Fanatxt subscriber has a chance to interact with the featured GMA star).

In June 2007, 97.1 Barangay LS was premiered on MYX with the 97.1 Barangay LS DJs Churvilyn and Atong Bomb, with MYX VJ Nikki.

==Another Reformat==
In 2007, the station was rebranded as "Barangay LS-Forever!". <ref name="about_gma">{{cite web | url = http://www.gmanetwork.com/about | title = Official 'About' page for GMA Network | publisher = [[GMA Network]] | accessdate = 2008-08-16 | quote = GMA-7 cruises the airwaves through dzBB-AM and dwLS-FM in Manila and in 22 other radio stations throughout the country. In 2007, the company has reformatted its flagship station DWLS-FM as “Barangay LS-Forever!”}}</ref>

Last [[January 16]], [[2008]] at around 6 pm, the station launched its new tagline, '''''Ayos!''''', which is also the tagline for RGMA's provincial Campus Radio stations. It still uses its slogan ''Forever!'' and sometimes they say ''Barangay LS 97.1 Forever Ayos!''. The tag was also used by video channel [[MTV Philippines]]. The reformat adds Mike Enriquez's formula for toilet and sexually explicit humor with more mass-based music mixed with high end hits and even from talents of [[GMA Records]]' rival recording companies like [[ABS-CBN]]'s [[Star Records]].

That same day, almost all of the station's current jocks who were also from the former Campus Radio format, and after years of loyal service to the GMA Network, were summarily dismissed by Mike Enriquez and replaced unceremoniously by jocks from RGMA provincial radio stations as well as jocks from other ''masa'' stations. Choosing to ignore the veteran staff's improving ratings, Enriquez deemed them unfit to take the format to number one overall in the ''masa'' ratings game. Unknown to Barangay LS jocks, Enriquez had been secretly preparing new staff and management for WLS. Abruptly and without warning, he announced that the former staff would no longer go on air and immediately installed his new crew. With a rebranded station, Enriquez again audaciously promised to take Barangay LS to number one overall by mid 2008. An audacious promise that remains to be kept. With GMA Network's flagship FM station's current direction and hopes for success, Enriquez aims to use the new Barangay LS to increase revenue and redeem the troubled RGMA Radio Network which he heads. <ref>{{cite news | title=Atong Bomb diffused R.I.P. (Blog entry of a former LS jock) | date=[[January 18]], [[2008]] | publisher=[[Blogger]] | url=http://bigbadjamman.blogspot.com/2008/01/atong-bomb-diffused-r-i-p.html}}</ref>.

With this, the new jocks Enriquez installed have started broadcasting with the Papa/Mama tags on their air names, similar to [[Campus Radio Naga]] (i.e. '''Papa Tolitz, Papa Kiko, Papa Bodjie, Papa Bear, Papa Dudut ''', and '''Mama Belle''', with the exceptions of the former Hot Lips Leeza/Churvilyn as '''Ate Liza''' and Dan the Man/Mr. Dreamboy as '''Papa Dan'''). On [[February 4]], [[2008]], it has also launched the afternoon program ''Talk To Papa'', an interactive but sometimes overboard advice show peppered with sexual innuendo which started with provincial RGMA stations, realigning Barangay LS' programming thrust with that of its provincial network, on top of the daily chart show ''Top 5 Ngayon, Hindi Kahapon''.And Balita Sa Barangay from 9am to 11am with host Papa Dudut and Ate Liza as Pinagkakapitaganang Tagapagbalita Sa Barangay

The terminated jocks resurfaced on Easter Sunday at [[99.5 Campus FM]], replacing 99.5 Hit FM. However they failed to manage the station effectively, resulting in another reformat of the said station on [[August 14]], [[2008]]. One of the former Campus 99.5 DJ's, Jimmy Jam, made his radio return through [[RJ Underground Radio 105.9]] on [[August 24]], [[2008]].

In April 2008, a theme song was made for Barangay LS and a commercial of Barangay LS was featured on TV.

However, the promise of Mike Enriquez failed. As of April 2008, the all-new Barangay LS 97.1 staff suffered a poor rating from a Progressive #4 to an Embarrassing #6.

==Barangay LS Programs==
*Kuwentong Barangay
*Balita Sa Barangay
*Daily Top 5 Ngayon Hindi Kahapon
*Talk to Papa
*Wanted Sweetheart
*Mr. Dreamboy
===Previous Programs===
*Top 20 at 12
*Clubnights
*OPM
*Infopop
*Fanatxt All-Stars

==Disk Jockeys==
===97.1 Campus Radio (1992 - February 14, 2007)===
*John Hendrix
*Jimmy Jam
*Joe Spinner
*Braggy
*Jaybee
*May-Anne
*Sophia
*Dan the Man
*Hot Lips Leeza
*Master T
*The Triggerman
*Angela
*Dos

===97.1 Barangay LS (February 14, 2007 - January 16, 2008)===
*Johnny Baby
*Atong Bomb
*Boy Tisoy
*Barako Jones
*Istrowberi
*Mystery Girl
*Churvilyn
*Tito Papito
*BossSirAmo
*Mr. Dreamboy

===Barangay LS 97.1 (January 16, 2008 - present)===
*Papa Tolitz
*Papa Kiko
*Papa Bodjie
*Papa Bear
*Papa Dudut
*Papa Dan
*Mama George
*Ate Liza
*Papa Mark
*Papa Jerome
*Papa Sideview
*Papa Jologz

====Defunct====
**Mama Belle
**Papa Gio

==Campus Radio Alumni==

'''Currently active in radio'''

*Reggie Valdez (WRR 101.9)
*King DJ Logan (103 1/2 Max-FM)
*Carl McFly (103 1/2 Max-FM)
*Delamar Arias (RX 93.1)
*Koji Morales, formerly Joe Spinner (99.5 RT)

'''Currently inactive in radio'''

*Rick Stryker
*Raffy Ruiz
*Henry Kiss
*Braggy
*Jaybee (Campus 99.5)
*John Hendrix (Campus 99.5)

==RGMA Stations in the Philippines==
:''Further information: [[List of GMA Network affiliate stations#RGMA Campus Radio Stations Nationwide|RGMA radio stations]]''


==See also==
==See also==
*[[GMA Network]]
*[[GMA Network]]
*[[DZBB|Super Radyo DZBB]]
*[[DZBB-AM]]
*[[RGMA Network, Inc.]]


==References==
==References==
{{reflist}}
{{Reflist}}

==External links==
*{{Official website|http://www.gmanetwork.com/radio/dwls}}


{{Metro Manila Radio}}
{{Metro Manila Radio}}
{{GMA Network}}
{{GMA Network Inc.}}
{{Radio in the Philippines}}


{{DEFAULTSORT:97.1 Barangay LS}}
{{DEFAULTSORT:Dwls}}
[[Category:GMA Network]]
[[Category:Barangay FM stations]]
[[Category:Metro Manila radio stations]]
[[Category:OPM formatted radio stations in the Philippines|Barangay LS 97.1]]
[[Category:Radio stations in Metro Manila]]
[[Category:Radio stations established in 1955]]
[[Category:1955 establishments in the Philippines]]
{{coord missing|Metro Manila}}

Latest revision as of 09:06, 10 December 2024

This article is about a radio station in the Philippines. For Chicago-based stations, see WLS (AM) and WLS-FM.
Not to be confused with DYLS-FM, a defunct radio station owned and operated by ABS-CBN Corporation.
Barangay LS (DWLS)
Logo since 2023
Broadcast areaMega Manila and surrounding areas
Frequency97.1 MHz
RDSBRGY LS
BrandingBarangay LS 97.1
Programming
Language(s)Filipino
FormatContemporary MOR, OPM
NetworkBarangay FM
Ownership
OwnerGMA Network Inc.
History
First air date
June 1955; 69 years ago (1955-06)
Former call signs
DZXX (1955–1975)
DWXX (1975–1986)
Former frequencies
890 kHz (1955–1972)
1000 kHz (1972–1978)
1026 kHz (1978–1986)
Call sign meaning
Loreto Stewart (wife of Robert "Uncle Bob" Stewart, founder of GMA Network)
Technical information
Licensing authority
NTC
ClassC/D/E
Power25,000 watts
ERP75,000 watts
Links
WebcastListen Live
Websitewww.gmanetwork.com/radio/dwls

DWLS (97.1 FM), broadcasting as Barangay LS 97.1, is a radio station owned and operated by GMA Network. It serves as the flagship station of Barangay FM.[1] The station's studio is located at the 3rd floor of GMA Network Studio Annex, EDSA corner GMA Network Drive, Diliman, Quezon City, and its transmitter is located at GMA Tower of Power, Brgy. Culiat, Tandang Sora, Quezon City.

Barangay LS is currently held its position as the top FM radio station in Metro Manila, according to the Nielsen Radio Audience Measurement survey conducted in the month of June 2023.[2]

History

[edit]

1955–1986: DZXX/DWXX

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The station first aired in June 1955, when "Uncle Bob" Stewart opened DZXX-AM 890 kHz station under the control of the Republic Broadcasting System (RBS). DZXX made history as the first pop music station in the country using the AM format, playing both local and international pop music of that era. In 1972, DZXX temporarily shut down due to Martial Law, later it was revived under the label DZXX/DWXX 1000 (Double X) when Hypersonic Broadcasting Corporation owned this station. In 1978, its frequency changed to 1026 kHz (based on GE75). In 1986, NBC acquired and renamed its station to DZAM-AM.

1976–1992: WLS FM/The Giant

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In July 1976, GMA launched its third radio station 97.1 WLS FM, airing adult standards and jazz music. In 1981, at the height of popularity of pop music, it switched to Adult Top 40 format, with the slogan The Best Music. It was known for playing hourly Beatles music every weekday early mornings, which was later on adopted by 100.3 RJFM. In November 1988, upon the completion of GMA's Tower of Power, WLS earned the brand, The Giant 97.1 WLS FM.

1992–2007: Campus Radio

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In early 1992, the station was reformatted as Campus Radio 97.1 WLS FM, with a Top 40 format. This was to target teens & early adults. Its notable programs were the longest-running program on the station, the legendary "Top 20 at 12" (anchored by Milo Cavarlez, a.k.a. "The Triggerman," which was first heard on Kiss FM 101.1 (now 101.1 Yes FM), where the top 20 songs of the day were counted down in the mold of BBC Radio 1's The Official Chart Show at noontime, and "Campus Aircheck", an institution of sorts for aspiring DJs to get hired by Campus Radio, touted as "the first school on the air".

In 1995, when Miguel "Mike" Enriquez took over GMA's radio operations, Campus Radio was reformatted to a contemporary MOR format, earning its slogan "Forever!". At this time, a few programs were introduced, notably the Message Center, wherein one's message must not be a greeting. By the amp[clarification needed] of 1999, it shifted back to Top 40. During their heyday as an English-language radio station, they used jingles designed for the station by JAM Creative Productions.[3]

2007–present: Barangay LS

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Logo from 2009 to 2011

On February 14, 2007, Campus Radio rebranded as Barangay LS 97.1, using its old slogan, "Forever!". It reverts to a masa format. Despite Campus Radio's dominant ratings performance in the pop category, GMA's FM radio sales unit failed to sell the format. With consistently low sales figures, this paved the way for Mike Enriquez to successfully persuade the network's upper management to agree to shift WLS to a seemingly more profitable "masa" format. Most of the staff were retained, albeit changing their names. Unfortunately, the industry reception is lukewarm and Barangay LS has yet to regain the revenue losses incurred by the shift of advertisers to competing FM stations.[4][5]

On January 16, 2008, at around 6 pm PHT (UTC+08:00), the station launched its new tagline, "Ayos!" (transl. "Okay!"), which is also the tagline for RGMA's provincial Campus Radio stations. That same day, almost all of the staff who were also from the former Campus Radio format, and after years of loyal service to GMA Network, were summarily dismissed by Mike Enriquez. Despite rising from #7 to #4 in the ratings, Enriquez deemed them unfit to take the format to the ratings game. In turn, they were replaced unceremoniously by jocks from RGMA provincial radio stations as well as jocks from other masa stations.

Logo from 2011 to 2014)

On January 17, 2011, facing competition with the latest masa stations, the new tagline "Tugstugan Na!" (transl. "Let's jam!") was launched and the station adopted the "crazy fun" sound brand in the market. Mike Enriquez was replaced by Glenn F. Allona as program director/station manager, aiming Barangay LS to bring back the focus on the staple of FM Programming which is music.

Logo from 2014 to 2017

On February 17, 2014, Barangay LS 97.1 was rebranded with reformatted programs, new jingle, a new logo & a new slogan called "Isang Bansa, Isang Barangay" (transl. "One Nation, One Barangay"). Along its reformat, RGMA's FM radio stations carrying the Campus Radio brand (including 99.5 RT in Cebu, 103.5 Wow FM in Davao and Super Radyo DYRU 92.9 in Kalibo) adopted the Barangay FM branding. The network rebranding was made to compete with its rival FM radio network My Only Radio, owned by ABS-CBN Corporation, following the relaunch of DWRR-FM as MOR's flagship station seven months earlier.[6]

Logo from 2017 to 2019

In July 2019, the station readapted its original slogan "Forever!" after it was dropped in 2008. Ken Chan and Rita Daniela performed its station's new jingle entitled Tayo ay Forever under GMA Music.[7][8]

Logo from 2019 to 2023

On March 20, 2020, the station implemented a scaled-down programming operation due to the situation and conditions affecting the radio station's staff caused by the enhanced community quarantine against COVID-19. On the same day, the station began its hookup with its sister AM-station Super Radyo DZBB 594.

See also

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References

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  1. ^ "Official 'About' page for GMA Network". GMA Network. Archived from the original on August 16, 2008. Retrieved August 16, 2008. GMA-7 cruises the airwaves through dzBB-AM and dwLS-FM in Manila and in 22 other radio stations throughout the country. In 2007, the company has reformatted its flagship station DWLS-FM as "Barangay LS Forever!"
  2. ^ "GMA radio stations still undisputed leaders in Mega Manila airwaves". Manila Bulletin. July 5, 2023. Retrieved August 2, 2023.
  3. ^ "Soundtrack of Batch '95". Manila Standard. June 27, 2019. Retrieved August 14, 2020.
  4. ^ "From Campus to Barangay". Iskomunidad. February 20, 2011. Retrieved August 14, 2020.
  5. ^ "Fan Petitions for GMA Radio Format Flip". Radio Online Now. May 2, 2007. Retrieved August 14, 2020.
  6. ^ Crispina Martinez-Belen (March 24, 2014). "Barangay LS: One Country, One Barangay, One Sound". Manila Bulletin. Archived from the original on March 24, 2014. Retrieved March 24, 2014.
  7. ^ "EXCLUSIVE: Ken Chan at Rita Daniela, aawit ng theme song ng Barangay LS". GMA Network (in Filipino). Retrieved July 26, 2019.
  8. ^ Cruz, Angel Javier (May 16, 2017). "Barangay LS DJs share life lessons to fresh grads". philstar.com. Retrieved June 22, 2020.
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