Oligopoly: Difference between revisions
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{{Short description|Market dominated by a small number of sellers}} |
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{{underconstruction}} |
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{{Hatnote|Not to be confused with [[Oligarchy]], a form of government where few people control a country.}} |
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{{Use British English|date=June 2021}} |
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{{Use dmy dates|date=June 2021}} |
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{{Competition law}} |
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{{restrictive market structures}} |
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An '''oligopoly''' ({{etymology|grc|''{{Wikt-lang|grc|ὀλίγος}}'' ({{grc-transl|ὀλίγος}})|few||''{{Wikt-lang|grc|πωλέω}}'' ({{grc-transl|πωλέω}})|to sell}}) is a [[market (economics)|market]] in which pricing control lies in the hands of a few sellers.<ref>{{Cite web |title=Dictionary.com {{!}} Meanings & Definitions of English Words:oligopoly |url=https://www.dictionary.com/browse/oligopoly |access-date=2024-09-26 |website=Dictionary.com |language=en}}</ref><ref>{{Cite web |title=What Makes a Market an Oligopoly? |url=https://www.stlouisfed.org/open-vault/2023/may/what-makes-a-market-an-oligopoly |access-date=2024-09-26 |website=www.stlouisfed.org |language=en}}</ref> |
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An '''oligopoly''' is a [[market form]] in which a [[market]] or [[industry]] is dominated by a small number of sellers (oligopolists). The word is derived from the [[Greek language|Greek]] for ''few (entities with the right to) sell''. Because there are few participants in this type of market, each oligopolist is aware of the actions of the others. The decisions of one firm influence, and are influenced by, the decisions of other firms. [[Strategic planning]] by oligopolists always involves taking into account the likely responses of the other market participants. This causes oligopolistic markets and industries to be at the highest risk for [[collusion]]. |
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As a result of their significant market power, firms in oligopolistic markets can influence prices through manipulating the [[supply function]]. Firms in an oligopoly are also mutually interdependent, as any action by one firm is expected to affect other firms in the market and evoke a reaction or consequential action.<ref name="Archived copy">{{cite web |url=https://homework.study.com/explanation/define-mutual-interdependence-and-its-implication.html |access-date=2023-04-24 |website=homework.study.com |title=Archived copy |archive-date=24 April 2023 |archive-url=https://web.archive.org/web/20230424052728/https://homework.study.com/explanation/define-mutual-interdependence-and-its-implication.html |url-status=live }}</ref> As a result, firms in oligopolistic markets often resort to [[collusion]] as means of maximising [[Profit (economics)|profits]]. |
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==Description== |
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Oligopoly is a common market form. As a quantitative description of oligopoly, the [[concentration ratio|four-firm concentration ratio]] is often utilized. This measure expresses the market share of the four largest firms in an industry as a percentage. |
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Nonetheless, in the presence of fierce competition among market participants, oligopolies may develop without collusion. This is a situation similar to [[perfect competition]],<ref>Opentextbc.ca. n.d. ''10.2 Oligopoly''. [online] Available at: https://opentextbc.ca/principlesofeconomics/chapter/10-2-oligopoly/ [Accessed 24 April 2021].</ref> where oligopolists have their own [[market structure]].<ref>{{cite web |date=11 June 2013 |title=Competition Counts |url=http://www.ftc.gov/bc/edu/pubs/consumer/general/zgen01.shtm |url-status=live |archive-url=https://web.archive.org/web/20131204132757/http://www.ftc.gov/bc/edu/pubs/consumer/general/zgen01.shtm |archive-date=4 December 2013 |access-date=23 March 2018}}</ref>{{Clarify|date=July 2023}} In this situation, each company in the oligopoly has a large share in the industry and plays a pivotal, unique role.<ref>{{cite journal |last1=Dubey |first1=Pradeep |last2=Sondermann |first2=Dieter |year=2009 |title=Perfect competition in an oligopoly (Including bilateral monopoly) |journal=Games and Economic Behavior |volume=65 |pages=124–141 |doi=10.1016/j.geb.2008.10.009}}</ref> |
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Oligopolistic [[competition]] can give rise to a wide range of different outcomes. In some situations, the firms may employ restrictive trade practices (collusion, market sharing etc.) to raise prices and restrict production in much the same way as a [[monopoly]]. Where there is a formal agreement for such collusion, this is known as a [[cartel]]. A primary example of such a cartel is [[OPEC]] which has a profound influence on the international price of oil. |
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Many jurisdictions deem collusion to be illegal as it violates [[competition law]]s and is regarded as anti-competition behaviour. The [[European Union competition law|EU competition law]] in Europe prohibits [[anti-competitive practices]] such as price-fixing and competitors manipulating market supply and trade. In the US, the [[United States Department of Justice Antitrust Division]] and the [[Federal Trade Commission]] are tasked with stopping collusion''.'' In Australia, the Federal Competition and Consumer Act 2010 has details the prohibition and regulation of anti-competitive agreements and practices. Although aggressive, these laws typically only apply when firms engage in formal collusion, such as [[cartel]]s. Corporations may often thus evade legal consequences through [[tacit collusion]], as collusion can only be proven through direct communication between companies. |
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Firms often [[collusion|collude]] in an attempt to stabilise unstable markets, so as to reduce the risks inherent in these markets for investment and product development. There are legal restrictions on such collusion in most countries. There does not have to be a formal agreement for collusion to take place (although for the act to be illegal there must be a real communication between companies) - for example, in some industries, there may be an acknowledged market leader which informally sets prices to which other producers respond, known as [[price leadership]]. |
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Within post-socialist economies, oligopolies may be particularly pronounced. For example in [[Economy of Armenia|Armenia]], where business elites enjoy oligopoly, 19% of the whole economy is monopolized, making it the most monopolized country in the [[Central Asia|region]].<ref>{{Cite journal |last=Mikaelian |first=Hrant |date=2015 |title=Informal Economy of Armenia Reconsiered |url=https://www.academia.edu/14915579 |journal=Caucasus Analytical Digest |issue=75 |pages=2–6 |via=Academia.edu |access-date=9 December 2022 |archive-date=7 March 2023 |archive-url=https://web.archive.org/web/20230307234617/https://www.academia.edu/14915579 |url-status=live }}</ref> |
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In other situations, competition between sellers in an oligopoly can be fierce, with relatively low prices and high production. This could lead to an efficient outcome approaching [[perfect competition]]. The competition in an oligopoly can be greater than when there are more firms in an industry if, for example, the firms were only regionally based and didn't compete directly with each other. |
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Many industries have been cited as oligopolistic, including [[civil aviation]], [[electricity]] providers, the [[telecommunications]] sector, [[rail freight]] markets, [[food processing]], [[funeral service]]s, [[sugar refining]], [[Beer|beer making]], [[paper industry|pulp and paper making]], and [[automotive industry|automobile manufacturing]]. |
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The [[Welfare Economics|welfare]] analysis of oligopolies suffers, thus, from a sensitivity to the exact specifications used to define the market's structure. In particular, the level of [[dead weight loss]] is hard to measure. The study of [[product differentiation]] indicates oligopolies might also create excessive levels of differentiation in order to stifle competition. |
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== Types of oligopolies == |
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Oligopoly theory makes heavy use of [[game theory]] to model the behavior of oligopolies: |
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* [[Heinrich_Freiherr_von_Stackelberg|Stackelberg]]'s [[duopoly]]. In this model the firms move sequentially (see [[Stackelberg competition]]). |
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* [[Cournot]]'s [[duopoly]]. In this model the firms simultaneously choose quantities (see [[Cournot competition]]). |
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* [[Bertrand]]'s oligopoly. In this model the firms simultaneously choose prices (see [[Bertrand competition]]). |
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=== Perfect and imperfect oligopolies === |
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==Demand curve== |
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Perfect and imperfect oligopolies are often distinguished by the nature of the goods firms produce or trade in.<ref>{{Cite journal |last1=Dickson |first1=Alex |last2=Tonin |first2=Simone |date=2021 |title=An introduction to perfect and imperfect competition via bilateral oligopoly |journal=Journal of Economics |volume=133 |issue=2 |pages=103–128|doi=10.1007/s00712-020-00727-3 |s2cid=233366478 |hdl=11390/1197949 |hdl-access=free }}</ref> |
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[[Image:Kinked demand.JPG|thumb|Above the kink, demand is relatively elastic because all other firm’s prices remain unchanged. Below the kink, demand is relatively inelastic because all other firms will introduce a similar price cut, eventually leading to a [[price war]]. Therefore, the best option for the oligopolist is to produce at point '''E''' which is the equilibrium point and the kink point. While a theoretical model proposed in 1947, it has failed to receive conclusive evidence for support. | 300 px]] |
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In an oligopoly, firms operate under [[imperfect competition]] . Following from the fierce price competitiveness created by this [[Sticky (economics)|sticky-upward]] demand curve, firms utilize [[non-price competition]] in order to accrue greater revenue and market share. |
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A perfect (sometimes called a 'pure') oligopoly is where the commodities produced by the firms are homogenous (i.e., identical or materially the same in nature) and the [[Elasticity (economics)|elasticity]] of substitute commodities is near [[Infinity|infinite]].<ref>{{Cite journal |last=Bain |first=Joe S. |date=May 1950 |title=Workable Competition in Oligopoly: Theoretical Considerations and Some Empirical Evidence |journal=The American Economic Review |volume=40 |issue=2 |pages=35–47 |jstor=1818021 }}</ref> Generally, where there are two homogenous products, a [[Rational choice theory|rational]] consumer's preference between the products will be indifferent, assuming the products share common prices. Similarly, sellers will be relatively indifferent between purchase commitments{{Clarify|reason=explain or wikilink|date=July 2023}} in relation to homogenous products.<ref name="Stigler 44–61">{{Cite journal |last=Stigler |first=George J. |date=February 1964 |title=A Theory of Oligopoly |journal= Journal of Political Economy|volume=72 |issue=1 |pages=44–61 |doi=10.1086/258853 |jstor=1828791 |s2cid=56253880 }}</ref> In an oligopolistic market of a [[Primary sector of the economy|primary industry]], such as agriculture or mining, commodities produced by oligopolistic enterprises will have strong homogeneity; as such, such markets are described as perfect oligopolies.<ref>{{Cite journal |last1=Saitone |first1=Tina L. |last2=Sexton |first2=Richard J. |date=2010 |title=Product differentiation and Quality in Food Markets: Industrial Organization Implications |journal=Annual Review of Resource Economics |volume=2 |issue=1 |pages=341–368 |doi=10.1146/annurev.resource.050708.144154 |via=ResearchGate}}</ref> |
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"Kinked" demand curves are similar to traditional demand curves, as they are downward-sloping. They are distinguished by a hypothesized convex bend with a discontinuity at the bend - the "kink." Therefore, the first derivative at that point is undefined and leads to a jump discontinuity in the [[marginal revenue|marginal revenue curve]]. |
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Imperfect (or 'differentiated') oligopolies, on the other hand, involve firms producing commodities which are heterogenous. Where companies in an industry need to offer a diverse range of products and services, such as in the manufacturing and service industries,<ref>{{Cite journal |last1=Sashi |first1=C.M. |last2=Stern |first2=Louis W. |date=1995 |title=Product differentiation and market performance in producer goods industries |journal=Journal of Business Research |volume=33 |issue=2 |pages=115–127 |doi=10.1016/0148-2963(94)00062-J }}</ref> such industries are subject to imperfect oligopoly.<ref>{{Cite journal |last1=Carter |first1=Colin A |last2=MacLaren |first2=Donald |date=1997 |title=Price or Quantity Competition? Oligopolistic Structures in International Commodity Markets |journal=Review of International Economics |volume=5 |issue=3 |pages=373–385 |doi=10.1111/1467-9396.00063 }}</ref> |
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Classical [[economics|economic theory]] assumes that a profit-maximizing producer with some market power (either due to oligopoly or [[monopolistic competition]]) will set marginal costs equal to marginal revenue. This idea can be envisioned graphically by the intersection of an upward-sloping marginal cost curve and a downward-sloping marginal revenue curve (because the more one sells, the lower the price must be, so the less a producer earns per unit). In classical theory, any change in the marginal cost structure (how much it costs to make each additional unit) or the marginal revenue structure (how much people will pay for each additional unit) will be immediately reflected in a new price and/or quantity sold of the item. This result does not occur if a "kink" exists. Because of this jump discontinuity in the marginal revenue curve, [[Marginal cost|marginal costs]] could change without necessarily changing the price or quantity. |
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=== Open and closed oligopolies === |
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The motivation behind this kink is the idea that in an oligopolistic or monopolistically competitive market, firms will not raise their prices because even a small price increase will lose many customers. This is because competitors will generally ignore price increases, with the hope of gaining a larger market share as a result of now having comparatively lower prices. However, even a large price decrease will gain only a few customers because such an action will begin a [[price war]] with other firms. The curve is therefore more [[Elasticity_(economics)|price-elastic]] for price increases and less so for price decreases. Firms will often enter the industry in the long run. |
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An open oligopoly market structure occurs where barriers to entry do not exist, and firms can freely enter the oligopolistic market. In contrast, a closed oligopoly is where there are prominent barriers to market entry which preclude other firms from easily entering the market.<ref name=":1">Organisation for Economic Co-operation and Development (OECD), ''Competition law & policy roundtable OECD - Oligopoly'' (1999) https://www.oecd.org/daf/competition/1920526.pdf {{Webarchive|url=https://web.archive.org/web/20230423064231/https://www.oecd.org/daf/competition/1920526.pdf |date=23 April 2023 }}</ref> Entry barriers include high [[Investment (macroeconomics)|investment]] requirements, strong [[Brand loyalty|consumer loyalty]] for existing brands, regulatory hurdles and [[economies of scale]]. These barriers allow existing firms in the oligopoly market to maintain a certain price on commodities and services in order to maximise profits.<ref>{{Cite journal |last=Osborne |first=Dale K. |date=August 1964 |title=The Role of Entry in Oligopoly Theory |journal=The University of Chicago Press Journals |volume=72 |issue=4 |pages=396–402}}</ref> |
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=== Collusive oligopolies === |
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==Examples== |
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Collusion among firms in an oligopoly market structure occurs where there are express or [[tacit collusion|tacit]] agreements between firms to follow a particular price structure in relation to particular products (for homogenous products) or particular transaction or product classes{{Clarify|reason=explain or wikilink what "transaction or product classes" means|date=July 2023}} (for heterogeneous products).<ref name="Stigler 44–61" /> Colluding firms are able to maximise profits at a level above the normal [[market equilibrium]].<ref>{{Cite book |last=Koutsoyiannis |first=Anna |title=Modern Microeconomics |publisher=Macmillian Education |year=1979 |pages=237–254 |chapter=Chapter 10 Collusive Oligopoly}}</ref> |
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In industrialized countries [[barriers to entry]] have found oligopolies forming in many sectors of the economy: |
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Interdependence in oligopolies is reduced when firms collude, because there is a lessened need for firms to anticipate the actions of other firms in relation to prices. Collusion closes the gap in the [[Information asymmetry|asymmetry of information]] typically present in a market of competing firms.<ref>{{Cite journal |last1=Laffont |first1=Jean-Jacques |last2=Martimort |first2=David |date=1997 |title=Collusion Under Asymmetric Information |journal=Econometrica |volume=65 |issue=4 |pages=875–911 |doi=10.2307/2171943 |jstor=2171943 |url=http://publications.ut-capitole.fr/14924/1/Laffont_14924.pdf }}</ref> |
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Unprecedented levels of competition, fueled by increasing [[globalization]], have resulted in oligopolies emerging in many market sectors. Market share in an oligopoly are typically determined on the basis of product development and advertising. There are now only a small number of manufacturers of civil passenger aircraft, though Brazil ([[Embraer]]) and Canada ([[Bombardier Aerospace|Bombardier]]) have fielded entries into the smaller-market passenger aircraft market sector. A further instance arises in a heavily regulated market such as wireless communications. In some areas only two or three providers are licensed to operate. |
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One form of collusive oligopoly is a [[cartel]],<ref>"What Is a Cartel? Definition, Examples, and Legality". www.investopedia.com. Retrieved 24 April 2023.</ref>{{Better source needed|reason=The current source is insufficiently reliable ([[WP:NOTRS]]).|date=July 2023}} a monopolistic organisation and relationship formed by manufacturers who produce or sell a certain kind of goods in order to monopolise the market and obtain high profits by reaching an agreement on commodity price, output and market share allocation. However, the stability and effectiveness of a cartel are limited, and members tend to break from the alliance in order to gain short-term benefits. |
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===Australia=== |
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*Most media outlets are owned either by [[News Corporation]], [[Time Warner]], or [[Fairfax Media]]<ref>{{citation| date=Oct. 2008 | publisher=Datamonitor| title=Media Industry Profile: Australia}}</ref> |
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*Retailing is dominated by [[Coles Group|Coles-Myer]] and [[Woolworths Limited|Woolworths]] {{fact|Can't find a concrete source regarding market shares on this.}} |
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=== Partial and full oligopoly === |
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===Canada=== |
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A full oligopoly is one in which a price leader is not present in the market, and where firms enjoy relatively similar market control. A partial oligopoly is one where a single firm dominates an industry through saturation of the market, producing a high percentage of total output and having large influence over market conditions. Partial oligopolies are able to price-make rather than price-take.{{Clarify|reason=non-technical language|date=July 2023}}<ref>{{Cite journal |last=Markham |first=Jesse W. |date=December 1951 |title=The Nature and Significance of Price Leadership |journal=The American Economic Review |volume=41 |issue=5 |pages=891–905}}</ref> |
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* Three companies ([[Rogers Wireless]], [[Bell Mobility]] and [[Telus]]) constitute over a 94% share of Canada's wireless market.<ref>http://cwta.ca/CWTASite/english/facts_figures_downloads/SubscribersStats_en_2008_Q4.pdf</ref> <ref>http://www.crtc.gc.ca/eng/publications/reports/policymonitoring/2008/cmr2008.pdf</ref> |
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=== Tight and loose oligopoly === |
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===United Kingdom=== |
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In a tight oligopoly, only a few firms dominate the market, and there is limited competition. A loose oligopoly, on the other hand, has many interdependent firms which often collude to maximise profits. Markets can be classified into tight and loose oligopolies using the four-firm concentration ratio, which measures the percentage market share of the top four firms in the industry.<ref>"Concentration Ratio Definition, How to Calculate With Formula". www.investopedia.com. Retrieved 24 April 2023.</ref> The higher the four-firm concentration ratio is, the less competitive the market is. When the four-firm concentration ration is higher than 60, the market can be classified as a tight oligopoly. A loose oligopoly occurs when the four-firm concentration is in the range of 40-60.<ref>"Oligopoly". xplaind.com. Retrieved 24 April 2023.</ref> |
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*Four companies ([[Tesco]], [[Sainsbury's]], [[Asda]] and [[Morrisons]]) share between them them 74.4% of the grocery market<ref>{{cite|date=31 October 2007|url=http://news.bbc.co.uk/1/hi/business/4785544.stm|title=Probe says 'too few supermarkets'|publisher=BBC News|accessdate=2009-04-03}}</ref> |
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*[[Scottish & Newcastle]], [[Molson Coors]], and [[Inbev]] control two thirds of the beer brewing industry. <ref>{{citation| date=Dec. 2008 | publisher=Datamonitor| title=Beer Industry Profile: United Kingdom}}</ref> |
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*The [[detergent]] market is dominated by two players [[Unilever]] and [[Proctor & Gamble]]<ref>{{cite journal |last=Neff |first=Jack |year=2002 |month=5 |title=Unilever cedes laundry war |journal=Advertising Age |volume=73 |issue=21|accessdate=2009-04-20}}</ref> |
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== Characteristics of oligopolies == |
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===United States=== |
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Some characteristics of oligopolies include: |
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*[[Anheuser-Busch]], [[SABMiller]], and [[Molson Coors]] control about 80% of the beer industry.<ref>{{citation| date=Dec. 2008 | publisher=Datamonitor| title=Beer Industry Profile: United States}}</ref> |
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* '''Profit maximisation''' |
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*[[Boeing]] and [[Airbus]] have a duopoly over the airliner market<ref>{{citation| date=Nov. 2008 | publisher=Datamonitor| title=Airlines Industry Profile: United States | pages=13-14}}</ref> |
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* '''Price setting:''' Firms in an oligopoly market structure tend to set prices rather than adopt them.<ref name="Perloff_445">Perloff, J. ''Microeconomics Theory & Applications with Calculus''. page 445. Pearson 2008.</ref> |
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*Many media industries today are essentially oligopolies. Six [[Major film studio|movie studios]] receive 90% of American film revenues, and four major [[Music industry|music companies]] receive 80% of recording revenues. There are just six major book publishers, and the television industry was an oligopoly of three networks – [[American Broadcasting Company|ABC]], [[CBS]], and [[NBC]] – from the 1950s through the 1970s. Television has diversified since then, especially because of cable, but today it is still mostly an oligopoly (due to [[concentration of media ownership]]) of five companies: [[Disney|Disney/ABC]], [[CBS Corporation]], [[NBC Universal]], [[Time Warner]], and [[News Corporation]].<ref>{{cite|date= 2008|edition=2nd|publisher=McGraw Hill|title=Rodman, George. Mass Media in a Changing World. New York}}</ref> |
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* '''High barriers to entry and exit:''<ref name="Hirschey_451">Hirschey, M. ''Managerial Economics''. Rev. Ed, page 451. Dryden 2000.</ref>''''' Important barriers include government licenses, [[economies of scale]], patents, access to expensive and complex technology, and strategic actions by incumbent firms designed to discourage or destroy nascent firms. Additional sources of barriers to entry often result from government regulation favouring existing firms.<ref name="ReferenceA">Negbennebor, A: Microeconomics, The Freedom to Choose CAT 2001{{page needed|date=September 2010}}</ref> |
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* '''Few firms in the market:''' When there are few firms in the market, the actions of one firm can influence the actions of the others.<ref>Negbennebor, A: Microeconomics, The Freedom to Choose page 291. CAT 2001</ref> |
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* '''Abnormal long-run profits''': High barriers of entry prevent sideline firms from entering the market to capture excess profits. If the firms are colluding in the oligopoly, they can set the price at a high profit-maximising level. |
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* '''Perfect and imperfect knowledge:''' Oligopolies have perfect knowledge of their own cost and demand functions, but their inter-firm information may be incomplete. If firms in an oligopoly collude, information between firms then may become perfect. Buyers, however, only have imperfect knowledge as to price,<ref name="Hirschey_451" /> cost, and product quality. |
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* '''Interdependence:''' A distinctive feature of oligopolies is [[interdependence]].<ref>Melvin & Boyes, Microeconomics 5th ed. page 267. Houghton Mifflin 2002</ref> Oligopolistic firms must take into consideration the possible reactions of all competing firms and the firms' countermoves.<ref name="Colander_288">Colander, David C. Microeconomics 7th ed. Page 288 McGraw-Hill 2008.</ref> Every oligopolistic company with strong commodity homogeneity in its industry is reluctant to raise or lower prices, as competing firms will be aware of a firm's market actions and will respond appropriately. Anticipation among firms about potential counteractions leads to [[price rigidity]], with firms usually only willing to adjust prices and quantities of output in accordance with a price leader.<ref>{{Cite web |date=20 January 2020 |title=Oligopoly - characteristics |url=https://www.economicsonline.co.uk/Business_economics/Oligopoly.html |access-date=26 April 2021 |language=en-US |archive-date=24 April 2021 |archive-url=https://web.archive.org/web/20210424043132/https://www.economicsonline.co.uk/Business_economics/Oligopoly.html |url-status=live }}</ref><ref>{{cite journal |last1=Montez |first1=Joao |last2=Schutz |first2=Nicolas |year=2021 |title=All-Pay Oligopolies: Price Competition with Unobservable Inventory Choices |journal=The Review of Economic Studies |volume=88 |issue=5 |pages=2407–2438 |doi=10.1093/restud/rdaa085}}</ref> This high degree of interdependence stands in contrast with the lack of interdependence in other market structures. In a [[perfectly competitive]] market, there is zero interdependence because no firm is large enough to affect market prices. In a [[monopoly]], there are no competitors to be concerned about. In a [[monopolistic competition|monopolistically-competitive]] market, each firm's effects on market conditions are so negligible that they can be safely ignored by competitors. |
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* '''Non-price competition:''' Generally, the oligopolistic enterprise with the largest scale and lowest cost will become the price setter in this market. The price set by it will maximise its own interests, such that other small-scale enterprises may also benefit.<ref>Oligopolistic Price Leadership and Mergers: The United States Beer Industry</ref> Oligopolies tend to compete on terms other than price, as [[non-price competition]], such as promotional efforts, is less risky. Along non-price dimensions, collusion is harder to sustain.<ref>{{cite book | url=https://www.sciencedirect.com/science/article/abs/pii/S1574073007020154 | doi=10.1016/S1574-0730(07)02015-4 | title=Chapter 15 Antitrust | series=Handbook of Law and Economics | year=2007 | last1=Kaplow | first1=Louis | last2=Shapiro | first2=Carl | volume=2 | pages=1073–1225 | isbn=9780444531209 }}</ref> |
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== Sources of oligopoly power == |
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===Worldwide=== |
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*The [[accountancy]] market is controlled by [[PriceWaterhouseCoopers]], [[KPMG]], [[Deloitte Touche Tohmatsu]], and [[Ernst & Young]] (commonly known as the [[Big Four auditors|Big Four]])<ref>{{citation| date=Sep. 2008 | publisher=Datamonitor| title=Accountancy Industry Profile: Global}}</ref> |
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*Three leading food processing companies, [[Kraft Foods]], [[PepsiCo]] and [[Nestle]], together form a large proportion{{Vague|what proportion?|date=March 2009}} of global processed food sales. These three companies are often used as an example of "The rule of 3"<ref>{{cite|coauthors=SHETH Jagdish, SISODIA Rajendra|title=The Rule of Three|publisher=Boston Publishing Co.<!-- supposed to omit "Publiusing Co." etc but New York:Boston would be just confusing surely -->|publication-place=New York}}</ref>, which states that markets often become an oligopoly of three large firms. An analogy could be drawn with Orwell's dystopian world in his novel [[Nineteen Eighty Four]], where three superpowers dominate the globe but none on its own has enough power to defeat either of the others. |
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=== Economies of scale === |
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==See also== |
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Economies of scale occur where a firm's average costs per unit of output decreases while the scale of the firm, or the output being produced by the firm, increases.<ref>Khemani, R.S and Shapiro, D.M, ''Glossary of Industrial Organisation Economics and Competition Law,'' Organisation for Economic Co-operation and development (OECD), 1990 at page 39.</ref> Firms in an oligopoly who benefit from economies of scale have a distinct advantage over firms who do not. Their marginal costs are lower, such that the firm's equilibrium at <math>MR = MC</math> would be higher.{{Clarification needed|reason=what is MR, MC?|date=July 2023}}<ref>{{Cite journal |last=Applebaum |first=Elie |date=December 1981 |title=The Estimation of the Degree of Oligopoly Power |journal=Journal of Econometrics |volume=19 |issue=2–3 |pages=287–299 |doi=10.1016/0304-4076(82)90006-9 |url=https://ir.lib.uwo.ca/cgi/viewcontent.cgi?article=1578&context=economicsresrpt |via=Elsevier Science Direct |access-date=10 April 2023 |archive-date=19 April 2023 |archive-url=https://web.archive.org/web/20230419043002/https://ir.lib.uwo.ca/cgi/viewcontent.cgi?article=1578&context=economicsresrpt |url-status=live }}</ref> Economies of scale are seen prevalently when two firms in oligopolistic market agree to a [[Mergers and acquisitions|merger]], as it allows the firm to not only diversify their market but also increase in size and output production, with negligible relative increases in output costs.<ref>Khemani, R.S and Shapiro, D.M, ''Glossary of Industrial Organisation Economics and Competition Law,'' Organisation for Economic Co-operation and development (OECD), 1990 at page 37, 44, 57-58.</ref> These sorts of mergers are typically seen when companies expand into large business groups by appreciating and increasing capital to buy smaller companies in the same markets, which consequently increases the profit margins of the business.<ref>{{cite journal | doi=10.1590/S0101-73302010000200010 | title=Expansão da privatização/Mercantilização do ensino superior Brasileiro: A formação dos oligopólios | year=2010 | last1=Chaves | first1=Vera Lúcia Jacob | journal=Educação & Sociedade | volume=31 | issue=111 | pages=481–500 | doi-access=free }}</ref> |
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* [[Market form]] |
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* [[Duopoly]] |
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=== Collusion and price cutting === |
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* [[Perfect competition]] |
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In a market with low entry barriers, price collusion between established sellers makes new sellers vulnerable to undercutting. Recognising this vulnerability, established sellers will reach a tacit understanding to raise entry barriers to prevent new companies from entering the market. Even if this requires cutting prices, all companies benefit because they reduce the risk of loss created by new competition.<ref>Explicit vs. tacit collusion—The impact of communication in oligopoly experiments</ref> In other words, firms will lose less for deviation{{Clarify|reason=wikilink or wiktionary?|date=July 2023}} and thus have more incentive to undercut collusion prices when more join the market. The rate at which firms interact with one another will also affect the incentives for undercutting other firms; short-term rewards for undercutting competitors are short lived where interaction is frequent, as a degree of punishment can expected swiftly by other firms, but longer-lived where interaction is infrequent.<ref name=":0">Ivaldi, M., Jullien, B., Rey, P., Seabright, P., & Tirole, J. (2003). The economics of tacit collusion.</ref> Greater market transparency, for instance, would decrease collusion, as oligopolistic companies expect retaliation sooner where changes in their prices and quantity of sales are clear to their rivals.<ref name=":0" /> |
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=== Barriers to enter the market === |
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Large capital investments required for entry, including intellectual property laws, certain network effects,<ref>{{Cite journal |last=Cabral |first=Luís |date=May 2012 |title=Oligopoly Dynamics |journal=International Journal of Industrial Organization |volume=30 |issue=3 |pages=278–282 |doi=10.1016/j.ijindorg.2011.12.009 |via=Elsevier Science Direct}}</ref> absolute cost advantages,<ref>{{Cite book |last=Bain |first=Joe S. |title=Barriers to New Competition |publisher=Harvard University Press |year=1956 |chapter=Chapter 5 Absolute cost advantages of Established Firms as Barriers to Entry}}</ref> reputation, advertisement dominance,<ref>Khemani, R.S and Shapiro, D.M, ''Glossary of Industrial Organisation Economics and Competition Law,'' Organisation for Economic Co-operation and development (OECD), 1990 at page 10.</ref> product differentiation,<ref>Khemani, R.S and Shapiro, D.M, ''Glossary of Industrial Organisation Economics and Competition Law,'' Organisation for Economic Co-operation and development (OECD), 1990 at page 14.</ref> brand reliance, and others, all contribute to keeping existing firms in the market and precluding new firms from entering. |
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== Modeling oligopolies == |
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There is no single model that describes the operation of an oligopolistic market.<ref name="Colander_288" /> The variety and complexity of the models exist because numerous firms can compete on the basis of price, quantity, technological innovations, marketing, and reputation. However, there are a series of simplified models that attempt to describe market behavior under certain circumstances. Some of the better-known models are the [[dominant firm model]], the [[Cournot–Nash model]], the [[Bertrand model]] and the [[kinked demand]] model. As different industries have different characteristics, oligopoly models differ in their applicability within each industry. |
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=== Game theoretical models === |
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With few sellers, each oligopolist is likely to be aware of the actions of their competition. According to [[game theory]], the decisions of one firm influence, and are influenced by, the decisions of other firms. [[Strategic planning]] by oligopolists needs to take into account the likely responses of the other market participants. The following game-theoretical oligopoly models attempt to describe and predict the behaviour of oligopolies: |
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* Stackelberg's [[duopoly]]. In this model, the firms move sequentially to determine their quantities (see [[Stackelberg competition]]). |
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* Cournot's duopoly. In this model, the firms simultaneously choose quantities (see [[Cournot competition]]). |
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* Bertrand's oligopoly. In this model, the firms simultaneously choose prices (see [[Bertrand competition]]). |
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One major difference between varying industries is capacity constraints. Both Cournot model and Bertrand model consist of the two-stage game;{{Clarify|date=July 2023|reason=what's the two stage game?}} the Cournot model is more suitable for firms in industries that face capacity constraints, where firms set their quantity of production first, then set their prices. The Bertrand model is more applicable for industries with low capacity constraints, such as banking and insurance.<ref>{{cite book | doi=10.1017/CBO9780511804038 | title=Competition Policy | year=2004 | last1=Motta | first1=Massimo | isbn=9780521816632 }}</ref> |
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==== ''Cournot-Nash model'' ==== |
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{{Main|Cournot competition}} |
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The [[Antoine Augustin Cournot|Cournot]]–[[John Nash (mathematician)|Nash]] model is the simplest oligopoly model. The model assumes that there are two equally positioned firms; the firms compete on the basis of quantity rather than price, and each firm makes decisions on the assumption that the other firm's behaviour is unchanging.<ref>This statement is the Cournot conjectures. Kreps, D.: A Course in Microeconomic Theory page 326. Princeton 1990.</ref> The market demand curve is assumed to be linear, and marginal costs constant. |
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In this model, the [[Nash equilibrium]] can be found by determining how each firm reacts to a change in the output of the other firm, and repeating this analysis until a point is reached where neither firm desires to act any differently, given their predictions of the other firm's responsive behaviour.<ref>Kreps, D. ''A Course in Microeconomic Theory''. page 326. Princeton 1990.</ref> |
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The equilibrium is the intersection of the two firm's ''reaction functions'', which show how one firm reacts to the quantity choice of the other firm.<ref>Kreps, D. ''A Course in Microeconomic Theory''. Princeton 1990.{{page needed|date=September 2010}}</ref> The reaction function can be derived by calculating the first-order condition (FOC) of the firms' optimal profits. The FOC can be calculated by setting the first derivative of the objective function to zero. For example, assume that the firm <math>1</math>'s demand function is <math>P = (M - Q_2) - Q_1</math>, where <math>Q_2</math> is the quantity produced by the other firm , <math>Q_1</math> is the amount produced by firm <math>1</math>,<ref>Samuelson, W & Marks, S. ''Managerial Economics''. 4th ed. Wiley 2003{{page needed|date=September 2010}}</ref> and <math>M=60</math> is the market. Assume that marginal cost is <math>C_M=12</math>. By following the profit maximisation rule of equating marginal revenue to marginal costs,{{Clarify|date=July 2023|reason=unsure what this means; wikilink or explain}} firm <math>1</math> can obtain a total revenue function of <math>R_T = Q_1 P = Q_1 (M - Q_2 - Q_1) = MQ_1 - Q_1 Q_2 - Q_1^2</math>. The marginal revenue function is <math>R_M = \frac{\partial R_T}{\partial Q_1} = M - Q_2 - 2 Q_1</math>.<ref group="note"><math>R_M = M - Q_2 - 2Q_1</math>. can be restated as <math>R_M = (M - Q_2) - 2Q_1</math>.</ref> |
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:<math>R_M = C_M</math> |
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:<math>M - Q_2 - 2Q_1 = C_M</math> |
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:<math>2Q_1 = (M - C_M) - Q_2</math> |
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:<math>Q_1 = \frac{M - C_M}{2} - \frac{Q_2}{2} = 24 - 0.5 Q_2</math> [1.1] |
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:<math>Q_2 = 2(M - C_M) - 2Q_1 = 96 - 2Q_1</math> [1.2] |
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Equation 1.1 is the reaction function for firm <math>1</math>. Equation 1.2 is the reaction function for firm <math>2</math>. The Nash equilibrium can thus be obtained by solving the equations simultaneously or graphically.<ref>Pindyck, R & Rubinfeld, D: Microeconomics 5th ed. Prentice-Hall 2001{{page needed|date=September 2010}}</ref> |
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Reaction functions are not necessarily symmetric.<ref>Pindyck, R & Rubinfeld, D: Microeconomics 5th ed. Prentice-Hall 2001</ref> Firms may face differing cost functions, in which case the reaction functions and equilibrium quantities would not be identical. |
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==== ''Bertrand model'' ==== |
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The Bertrand model is essentially the Cournot–Nash model, except the strategic variable is price rather than quantity.<ref name="Samuelson_415">Samuelson, W. & Marks, S. ''Managerial Economics''. 4th ed. page 415 Wiley 2003.</ref>{{Clarify|date=July 2023|reason=unsure what 'strategic variable' means; wikilink, wiktionary or explain}} |
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Bertrand's model assumes that firms are selling homogeneous products and therefore have the same marginal production costs, and firms will focus on competing in prices simultaneously. After competing in prices for a while, firms would eventually reach an equilibrium where prices would be the same as marginal costs of production. The mechanism behind this model is that even by undercutting just a small increment of its price, a firm would be able to capture the entire market share. Even though empirical studies suggest that firms can easily make much higher profits by agreeing on charging a price higher than marginal costs, highly rational firms would still not be able to stay at a price higher than marginal cost. Whilst Bertrand price competition is a useful abstraction of markets in many settings, due to its lack of ability to capture human behavioural patterns, the approach has been criticised for being inaccurate in predicting prices.<ref>{{cite journal | doi=10.4284/0038-4038-2012.264 | title=A Psychological Reexamination of the Bertrand Paradox | year=2014 | last1=Fatas | first1=Enrique | last2=Haruvy | first2=Ernan | last3=Morales | first3=Antonio J. | journal=Southern Economic Journal | volume=80 | issue=4 | pages=948–967 }}</ref> |
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The model assumptions are: |
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* There are two firms in the market |
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* They produce a homogeneous product |
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* They produce at a constant marginal cost |
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* Firms choose prices <math>P_A</math> and <math>P_B</math> simultaneously |
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* Firms outputs are perfect substitutes |
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* Sales are split evenly if <math>P_A = P_B</math><ref>There is nothing to guarantee an even split. Kreps, D.: A Course in Microeconomic Theory page 331. Princeton 1990.</ref> |
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The only Nash equilibrium is <math>P_A = P_B = \text{MC}</math>. In this situation, if a firm raises prices, it will lose all its customers. If a firm lowers price, <math>P < \text{MC}</math>, then it will lose money on every unit sold.<ref>This assumes that there is no capacity restriction. Binger, B & Hoffman, E, 284–85. Microeconomics with Calculus, 2nd ed. Addison-Wesley, 1998.</ref> |
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The Bertrand equilibrium is the same as the competitive result.<ref>Pindyck, R & Rubinfeld, D: Microeconomics 5th ed.page 438 Prentice-Hall 2001.</ref>{{Clarify|date=July 2023|reason=unsure what 'competitive result' means; wikilink, wiktionary or explain}} Each firm produces where <math>P = \text{MC}</math>, resulting in zero profits.<ref name="Samuelson_415" /> A generalization of the Bertrand model is the [[Bertrand–Edgeworth model]], which allows for capacity constraints and a more general cost function. |
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==== ''Cournot-Bertrand model'' ==== |
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The Cournot model and Bertrand model are the most well-known models in oligopoly theory, and have been studied and reviewed by numerous economists.<ref name="Ma, Wang">{{cite journal |last1=Ma |first1=Junhai |last2=Wang |first2=Hongwu |date=2013 |title=Complexity Analysis of a Cournot-Bertrand Duopoly Game Model with Limited Information |journal=Discrete Dynamics in Nature and Society |volume=2013 |pages=6 |doi=10.1155/2013/287371 |doi-access=free}}</ref> The Cournot-Bertrand model is a hybrid of these two models and was first developed by Bylka and Komar in 1976.<ref name="Tremblay">{{cite journal |last1=Horton Tremblay |first1=Carol |last2=Tremblay |first2=Victor J. |date=2019 |title=Oligopoly Games and The Cournot–Bertrand Model: A Survey |journal=Journal of Economic Surveys |volume=33 |issue=5 |pages=1555–1577 |doi=10.1111/joes.12336 |s2cid=202322675}}</ref> This model allows the market to be split into two groups of firms. The first group's aim is to optimally adjust their output to maximise profits, while the second group's aim is to optimally adjust their prices.<ref name="Ma, Wang" /> This model is not accepted by some economists who believe that firms in the same industry cannot compete with different strategic variables.<ref name="Tremblay" /> Nonetheless, this model has been applied and observed in both real-world examples and theoretical contexts. |
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In the Cournot model and Bertrand model, it is assumed that all the firms are competing with the same choice variable, either output or price.<ref name="Tremblay" /> However, some economists have argued that this does not always apply in real world contexts. Economists Kreps and Scheinkman's research demonstrates that varying economic environments are required in order for firms to compete in the same industry while using different strategic variables.<ref name="Tremblay" /> An example of the Cournot-Bertrand model in real life can be seen in the market of alcoholic beverages.<ref name="Tremblay" /> The production times of alcoholic beverages differ greatly creating different economic environments within the market.<ref name="Tremblay" /> The fermentation of distilled spirits takes a significant amount of time; therefore, output is set by producers, leaving the market conditions to determine price.<ref name="Tremblay" /> Whereas, the production of brandy requires minimal time to age, thus the price is set by the producers and the supply is determined by the quantity demanded at that price.<ref name="Tremblay" />{{Clarify|date=July 2023|reason=unsure what this paragraph is trying to say}} |
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=== Kinked demand curve model === |
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{{Main|Kinked demand}} |
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In an oligopoly, firms operate under [[imperfect competition]]. The fierce price competitiveness, created by a [[Sticky (economics)|sticky-upward]] [[demand curve]], causes firms to use [[non-price competition]] in order to accrue greater revenue and market share. |
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"Kinked" demand curves appear similar to traditional demand curves but are distinguished by a hypothesised{{Clarify|date=July 2023|reason=what does this mean?}} convex bend with a discontinuity at the bend–"kink". Thus, the first [[derivative]] at that point is undefined and leads to a jump discontinuity in the [[marginal revenue|marginal revenue curve]]. Because of this jump discontinuity in the marginal revenue curve, [[marginal cost]] could change without necessarily changing the price or quantity. The motivation behind the kink is that in an oligopolistic or monopolistic competitive market, firms will not raise their prices because even a small price increase will lose many customers. However, even a large price decrease will gain only a few customers because such an action will begin a [[price war]] with other firms. The curve is, therefore, more [[Elasticity (economics)|price-elastic]] for price increases and less so for price decreases. This model predicts that more firms will enter the industry in the long run, since market price for oligopolists is more stable.<ref name=":2" /> |
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The kinked demand curve for a joint profit-maximizing oligopoly industry can model the behaviors of oligopolists' pricing decisions other than that of the price leader.[[File:Kinked demand.JPG|thumb|Above the kink, demand is relatively elastic because all other firms' prices remain unchanged. Below the kink, demand is relatively inelastic because all other firms will introduce a similar price cut, eventually leading to a [[price war]]. Therefore, the best option for the oligopolist is to produce at point <math>\text{E}</math> which is the equilibrium point and the kink point. This is a theoretical model proposed in 1947, which has failed to receive conclusive evidence for support.<ref name=":2">{{cite journal | doi=10.2307/1911701 | jstor=1911701 | title=A Theory of Dynamic Oligopoly, II: Price Competition, Kinked Demand Curves, and Edgeworth Cycles | last1=Maskin | first1=Eric | last2=Tirole | first2=Jean | journal=Econometrica | year=1988 | volume=56 | issue=3 | pages=571–599 }}</ref>]] |
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==== ''Assumptions'' ==== |
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According to the kinked-demand model, each firm faces a demand curve kinked at the existing price.<ref name="Pindyck_446">Pindyck, R. & Rubinfeld, D. ''Microeconomics'' 5th ed. page 446. Prentice-Hall 2001.</ref> The assumptions of the model are: |
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* If a firm raises its price above the current existing price, competitors will not follow and the acting firm will lose market share. |
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* If a firm lowers prices below the existing price, their competitors will follow to retain their market share and the firm's output will increase only marginally.<ref>Simply stated the rule is that competitors will ignore price increases and follow price decreases. Negbennebor, A: Microeconomics, The Freedom to Choose page 299. CAT 2001</ref><ref>{{Citation |last1=Kalai |first1=Ehud |title=The Kinked Demand Curve, Facilitating Practices, and Oligopolistic Coordination |date=1994 |url=http://link.springer.com/10.1007/978-94-011-1370-0_2 |work=Imperfections and Behavior in Economic Organizations |volume=11 |pages=15–38 |editor-last=Gilles |editor-first=Robert P. |access-date=25 April 2021 |place=Dordrecht |publisher=Springer Netherlands |doi=10.1007/978-94-011-1370-0_2 |isbn=978-94-010-4599-5 |last2=Satterthwaite |first2=Mark A. |series=Theory and Decision Library |editor2-last=Ruys |editor2-first=Pieter H. M.}}</ref> |
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If the assumptions hold, then: |
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* The firm's marginal revenue curve is discontinuous and not differentiable, having a gap at the kink.<ref name="Pindyck_446" /> |
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* For prices above the prevailing price, the curve is relatively elastic.<ref name="Negbennebor_299">Negbennebor, A. ''Microeconomics: The Freedom to Choose''. page 299. CAT 2001</ref> |
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* For prices below the point, the curve is relatively inelastic.<ref name="Negbennebor_299" /> |
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The gap in the marginal revenue curve means that marginal costs can fluctuate without changing equilibrium price and quantity<ref name="Pindyck_446" /> Thus, prices tend to be rigid. |
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=== Other descriptions === |
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[[Market power]] and [[market concentration]] can be estimated or quantified using several different tools and measurements, including the [[Lerner index]], [[stochastic frontier analysis]], New Empirical Industrial Organization (NEIO) modeling,<ref name="LopezHeAzzam" /> as well as the [[Herfindahl-Hirschman index]].<ref name="EricssonTegen" /> As a quantitative description of oligopoly, the four-firm [[concentration ratio]] is often utilised and is the most preferable ratio for analyzing [[market concentration]].<ref>Sys, C. (2009). Is the container liner shipping industry an oligopoly?. ''Transport Policy'', ''16''(5), 259-270.</ref> This measure expresses, as a percentage, the market share of the four largest firms in any particular industry. For example, as of fourth quarter 2008, the combined total market share of Verizon Wireless, AT&T, Sprint, and T-Mobile comprises 97% of the U.S. cellular telephone market.<ref>{{Cite web |last=Chitkara |first=Hirsh |title=US Cellular and Charter are challenging the Big Four's dominance in the US wireless market |url=https://www.businessinsider.com/us-cellular-charter-challenge-big-four-in-us-wireless-market-2019-10 |access-date=2023-04-09 |website=Business Insider |language=en-US |archive-date=19 April 2021 |archive-url=https://web.archive.org/web/20210419102843/https://www.businessinsider.com/us-cellular-charter-challenge-big-four-in-us-wireless-market-2019-10 |url-status=live }}</ref> |
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== Oligopolies and competition laws == |
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Oligopolies are assumed to be aware of competition laws as well as the repercussions that they could face if caught engaging in anti-competition behaviour. In lieu of explicit communication, firms may be observed as engaging in [[tacit collusion]], which occurs through competitors collectively and implicitly understanding that by jointly raising prices, each competitor can achieve economic profits comparable to those achieved by a monopolist while avoiding breaches of market regulations.<ref name="Green, E. J. 2014">Green, E. J., Marshall, R. C., & Marx, L. M. (2014). Tacit collusion in oligopoly. ''The Oxford handbook of international antitrust economics'', ''2'', 464-497.</ref><ref name=":1" /> |
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=== Policing of anticompetitive behaviour === |
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Competition authorities have taken various measures to effectively discover and prosecute oligopolistic and anticompetitive behaviour.<ref name="Harrington, J. E. 2006">Harrington, J. E. (2006). Behavioral screening and the detection of cartels. ''European Competition Law Annual'', 51-68.</ref> The leniency program and screening are currently two popular mechanisms. |
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==== Leniency programs ==== |
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Leniency programs encourage antitrust firms to be more proactive participants in confessing collusive behaviours by granting them immunity from fines, among other penal reductions.<ref>Harrington, J. (2006). Corporate leniency programs and the role of the antitrust authority in detecting collusion. ''Competition Policy Research Center Discussion Paper, CPDP-18-E''.</ref> Leniency programs have been implemented by countries including the US, Japan and Canada. Nonetheless, leniency programs may be abused, their efficacy has been questioned, and they ultimately allow some colluding firms to experience less harsh penalties.<ref>Marvão, C., & Spagnolo, G. (2015). Pros and Cons of Leniency, Damages and Screens. ''CLPD'', ''1'', 47.</ref> It is currently unknown what the overall effect of leniency programs is.<ref name="ReferenceB">Choi, J. P., & Gerlach, H. Forthcoming. Cartels and Collusion: Economic Theory and Experimental Economics. ''Oxford Handbook on International Antitrust Economics (Oxford University Press, Oxford, England)''.</ref> |
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'''Screening''' |
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There are two screening methods that are currently available for competition authorities: structural screening and behavioural screening.<ref name="Harrington, J. E. 2006"/> Structural screening refers to the identification of industry traits or characteristics, such as homogeneous goods, stable demand, less existing participants, which are prone to cartel formation. Behavioural screening is typically implemented when a cartel formation or agreement has already been reached, with authorities subsequently looking into firms' data to determine if price variance is low or experiences significant price changes.<ref name="ReferenceB"/> |
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== Possible outcomes of oligopolies == |
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=== Formation of cartels === |
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Particular companies may employ restrictive trade practices in order to inflate prices and restrict production in much the same way that a [[monopoly]] does. Whenever there is a formal agreement for such collusion between companies that usually compete with one another, the practice is known as a [[cartel]]. An example of an economic cartel is [[OPEC]], where oligopolistic countries control the worldwide oil supply, leaving a profound influence on the international price of oil.<ref>{{Cite web |title=OPEC (cartel) - Energy Education |url=https://energyeducation.ca/encyclopedia/OPEC_(cartel) |access-date=2023-04-09 |website=energyeducation.ca |language=en |archive-date=19 April 2021 |archive-url=https://web.archive.org/web/20210419102832/https://energyeducation.ca/encyclopedia/OPEC_(cartel) |url-status=live }}</ref> |
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There are legal restrictions on cartels in most countries, with regulations and enforcement against cartels having been enacted since the late 1990s.<ref>Evenett, S. J., Levenstein, M. C., & Suslow, V. Y. (2001). ''International cartel enforcement: lessons from the 1990s''. The World Bank.</ref> For example, [[European Union competition law|EU competition law]] has prohibited some unreasonable [[anti-competitive practices]], such as directly or indirectly fixing selling prices, manipulating market supplies and controlling trade among competitors.<ref>{{Cite web |title=Competition policy {{!}} Fact Sheets on the European Union {{!}} European Parliament |url=https://www.europarl.europa.eu/factsheets/en/sheet/82/competition-policy |access-date=2023-04-09 |website=www.europarl.europa.eu |language=en |archive-date=12 July 2018 |archive-url=https://web.archive.org/web/20180712060055/http://www.europarl.europa.eu/factsheets/en/sheet/82/competition-policy |url-status=live }}</ref> In the US, the ''Antitrust Division of the Justice Department and Federal Trade Commission'' was created to fight collusion among cartels''.''<ref>{{Cite web |title=Reading: Collusion or Competition? {{!}} Microeconomics |url=https://courses.lumenlearning.com/suny-microeconomics/chapter/collusion-or-competition/ |access-date=2023-04-09 |website=courses.lumenlearning.com |archive-date=24 April 2021 |archive-url=https://web.archive.org/web/20210424100924/https://courses.lumenlearning.com/suny-microeconomics/chapter/collusion-or-competition/ |url-status=live }}</ref> [[Tacit collusion]] is becoming a more popular topic in the development of [[Competition law|anti-trust law]] in most countries.<ref name=":0"/> |
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=== Possibility of efficient outcomes === |
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Competition between sellers in an oligopoly can be fierce, with relatively low prices and high production. Hypothetically, this could lead to an efficient outcome approaching [[perfect competition]]. |
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As competition in an oligopoly can be greater when there are more competitors in an industry, it is theoretically harder to sustain cartels in an industry with a larger number of firms, as there will be less collusive profit for each firm.<ref name="ReferenceB" /> Consequently, existing firms may have more incentive to deviate. However, empirical evidence has shown this conclusion to be ambiguous.<ref>Fonseca, M. A., & Normann, H. T. (2014). Endogenous cartel formation: Experimental evidence. ''Economics Letters'', ''125''(2), 223-225.</ref> Thus, the [[Welfare Economics|welfare]] analysis of oligopolies is sensitive to the parameter values used to define the market's structure. In particular, the level of [[dead weight loss]] is hard to measure. The study of [[product differentiation]] indicates that oligopolies might also create excessive levels of differentiation in order to stifle competition, as they could gain certain marker power by offering somewhat differentiated products.<ref>{{Cite web |title=Prerequisites of Oligopoly |url=https://www.coursesidekick.com/economics/study-guides/boundless-economics/prerequisites-of-oligopoly |access-date=2023-04-09 |website=www.coursesidekick.com |archive-date=9 April 2023 |archive-url=https://web.archive.org/web/20230409080626/https://www.coursesidekick.com/economics/study-guides/boundless-economics/prerequisites-of-oligopoly |url-status=live }}</ref>{{Clarify|reason=don't understand this paragraph|date=July 2023}} |
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=== Price wars === |
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One possible outcome of oligopoly is the [[price war]]. A common aspect of oligopolies is the ability to engage in price competition selectively. Schendel and Balestra contend that at least some players in a price war can profit from participation.<ref>Schendel D., P. Balestra. Rational Behavior and Gasoline Price Wars, Applied Economics, 1969. vol 1. – pp. 89-101</ref> |
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== Examples == |
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Many industries have been cited as oligopolistic, including [[civil aviation]],<ref name=Gama>{{cite journal | doi=10.1162/glep_r_00522 | title=Regulating the Polluters: Markets and Strategies for Protecting the Global Environment. Ovodenko, Alexander. 2017. New York, NY: Oxford University Press | year=2019 | last1=Gama | first1=Adriana | journal=Global Environmental Politics | volume=19 | issue=3 | pages=143–145 | s2cid=211331231 | doi-access=free }}</ref> agricultural [[pesticide]]s,<ref name=Gama/> [[electricity]],<ref>{{cite journal | doi=10.1016/j.ejor.2019.07.054 | title=Equilibria in investment and spot electricity markets: A conjectural-variations approach | year=2020 | last1=Mousavian | first1=Seyedamirabbas | last2=Conejo | first2=Antonio J. | last3=Sioshansi | first3=Ramteen | journal=European Journal of Operational Research | volume=281 | pages=129–140 | s2cid=201247793 | doi-access=free }}</ref><ref name=Lee>Woohyung Lee, Tohru Naito & Ki-Dong Lee, [https://ideas.repec.org/a/kea/keappr/ker-20171231-33-2-03.html Effects of Mixed Oligopoly and Emission Taxes on the Market and Environment] {{Webarchive|url=https://web.archive.org/web/20200805211501/https://ideas.repec.org/a/kea/keappr/ker-20171231-33-2-03.html |date=5 August 2020 }}, ''Korean Economic Review'', Vol. 33, No. 2, Winter 2017, pp. 267-294: "we have witnessed mixed oligopolistic markets in a broad range of industries, such as oil, electricity, telecommunications, and power plants that emit pollutants during their respective production processes".</ref> and [[platinum group metal]] mining.<ref name=EricssonTegen>{{cite journal | doi=10.1007/s13563-015-0076-x | title=Global PGM mining during 40 years—a stable corporate landscape of oligopolistic control | year=2016 | last1=Ericsson | first1=Magnus | last2=Tegen | first2=Andreas | journal=Mineral Economics | volume=29 | pages=29–36 | s2cid=256205135 }}</ref> In most countries, the [[telecommunications]] sector is characterized by an oligopolistic market structure.<ref name=Lee/><ref>{{cite journal |doi=10.1051/e3sconf/202015903003 |quote=It is considered that the telecommunications market has an oligopolistic structure in most countries. |title=Efficiency of price competition in the telecommunications market |year=2020 |last1=Borodin |first1=Alex |last2=Zholamanova |first2=Makpal |last3=Panaedova |first3=Galina |last4=Frumina |first4=Svetlana |journal=E3S Web of Conferences |volume=159 |page=03003 |bibcode=2020E3SWC.15903003B |s2cid=216529663 |doi-access=free }}</ref> |
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=== Europe === |
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In the [[European Union]], [[rail freight]] markets have an oligopolistic structure.<ref>{{cite journal |doi=10.3141/2609-04|quote=most of the rail freight markets still have an oligopolistic structure... |title=Application of the Principles of Energy Exchanges to the Rail Freight Sector |year=2017 |last1=Jain |first1=Anuradha |last2=Bruckmann |first2=Dirk |journal=Transportation Research Record: Journal of the Transportation Research Board |volume=2609 |pages=28–35 |s2cid=115709002 }}</ref> |
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==== United Kingdom ==== |
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In the United Kingdom, the 'Big Four' [[Supermarket|supermarket chains]] - [[Tesco]], [[Asda]], [[Sainsbury's]] and [[Morrisons]]<ref>{{Cite news |last=Wood |first=Zoe |date=2022-09-17 |title='Big four no more': where now for UK grocers as Aldi overtakes Morrisons? |language=en-GB |work=The Guardian |url=https://www.theguardian.com/business/2022/sep/17/big-four-uk-grocers-aldi-morrisons-cost-of-living-crisis |access-date=2023-12-24 |issn=0261-3077}}</ref> - is an oligopoly.<ref>{{Cite web |title=UK Supermarket Oligopoly: Definition, Analysis & Examples |url=https://www.studysmarter.co.uk/explanations/microeconomics/microeconomics-examples/uk-supermarket-oligopoly/ |access-date=2023-12-24 |website=StudySmarter UK |language=en-GB}}</ref> The development of this oligopoly is believed to have resulted in a reduction of competition in the retail sector, coincides with the decline of independent [[High Street|high street retailers]], and may also be affecting suppliers and farmers through [[monopsony]].<ref>{{Cite web |date=2020-01-20 |title=The supermarket sector |url=https://www.economicsonline.co.uk/business_economics/supermarkets.html/ |access-date=2023-12-24 |website=Economics Online |language=en}}</ref> |
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=== North America === |
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==== Canada ==== |
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{{See also|Big Five banks of Canada}} |
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In Canada, [[List of supermarket chains in Canada|supermarkets]] have been identified as oligopolistic, largely falling under only three chains.<ref>{{cite web |last1=Padraig |first1=Moran |title=Soaring food prices, record profits prompt questions about Canada's 'cosy oligopoly' |url=https://www.cbc.ca/radio/thecurrent/canada-food-price-profits-1.6629854 |website=www.cbc.ca |publisher=[[CBC News]] |access-date=19 September 2023}}</ref><ref name="riegler-wealthsimple">{{cite web |last1=Rieger |first1=Sarah |title=Is Canada Just Three Monopolies in a Trench Coat? |url=https://www.wealthsimple.com/en-ca/magazine/canada-monopolies |website=www.wealthsimple.com |publisher=[[Wealthsimple Magazine]] |access-date=19 September 2023 |language=en |date=12 February 2023}}</ref> Other industries identified as oligopolistic include [[Banking in Canada|banks]], [[Telecommunications in Canada|telecommunications]], and [[airlines]].<ref name="riegler-wealthsimple" /> |
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==== United States ==== |
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In the United States, industries that have identified as oligopolistic include [[food processing]],<ref name="LopezHeAzzam">{{cite journal | doi=10.1111/1477-9552.12219 | title=Stochastic Frontier Estimation of Market Power in the Food Industries | year=2018 | last1=Lopez | first1=Rigoberto A. | last2=He | first2=Xi | last3=Azzam | first3=Azzeddine | journal=Journal of Agricultural Economics | volume=69 | pages=3–17 }}</ref> [[funeral service]]s,<ref>{{cite journal |last1=Lares |first1=Jennifer DiCamillo |last2=Lehenbauer |first2=Kruti |title=Funeral Services: The Silent Oligopoly: An Exploration of the Funeral Industry in the United States |journal=RAIS Journal for Social Sciences |date=21 November 2019 |volume=3 |issue=2 |pages=18–28 |url=https://journal.rais.education/index.php/raiss/article/view/72}}</ref> [[sugar refining]],<ref>Alfred S. Eichner, ''The Emergence of Oligopoly: Sugar Refining as a Case Study'' (Johns Hopkins University Press, 2019).</ref> [[beer|beer making]],<ref>Nathan H. Miller, Gloria Sheu & Matthew C. Weinberg, [https://www.ftc.gov/system/files/documents/public_events/1494697/weinbergmillersheu.pdf Oligopolistic Price Leadership and Mergers: The United States Beer Industry] {{Webarchive|url=https://web.archive.org/web/20200521142839/https://www.ftc.gov/system/files/documents/public_events/1494697/weinbergmillersheu.pdf |date=21 May 2020 }} (14 June 2019).</ref> [[Paper industry|pulp and paper making]],<ref>Eddie Watkins, [https://econ.unc.edu/files/2018/10/Watkins-Recycling-Comp.pdf The Dynamic Effects of Recycling on Oligopoly Competition: Evidence from the US Paper Industry] {{Webarchive|url=https://web.archive.org/web/20200805233540/https://econ.unc.edu/files/2018/10/Watkins-Recycling-Comp.pdf |date=5 August 2020 }} (29 Oct 2018).</ref> the [[Duopoly#Politics|(duopolistic) two-party]] [[Political parties in the United States|political system]], [[Mobile network operator|mobile network carriers]]<ref>{{Cite web |title=The Most Notable Oligopolies in the US |url=https://www.investopedia.com/ask/answers/010915/what-are-most-famous-cases-oligopolies.asp |access-date=2024-07-02 |website=Investopedia |language=en}}</ref> and the [[Big Three (automobile manufacturers)|''big three'']] of [[Automotive industry in the United States#The Big Three automakers|automobile manufacturing]]. |
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== See also ==<!-- Please respect alphabetical order --> |
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{{Div col|colwidth=30em}} |
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* [[Big business]] |
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* [[Conjectural variation]] |
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* [[Market failure]] |
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* [[Monopoly]] |
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* [[Monopsony]] |
* [[Monopsony]] |
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* [[Oligopolistic reaction]] |
* [[Oligopolistic reaction]] |
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* [[Oligopsony]] |
* [[Oligopsony]] |
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* [[ |
* [[Perfect competition]] |
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* [[ |
* [[Planned obsolescence]] |
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* [[ |
* [[Prisoner's dilemma]] |
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* [[Simulations and games in economics education]] |
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* [[Beat The Market]]: An Oligopoly Simulation Game |
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* [[Swing producer]] |
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* [[Unfair competition]] |
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{{Div col end}} |
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== Notes == |
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{{Reflist|group=note}} |
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== |
== References == |
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{{Reflist}} |
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==Further reading== |
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{{Commons category|Oligopoly}} |
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* [http://www.basiceconomics.info/oligopoly-market-structure.php BasicEconomics.info - Oligopoly Market Structure] |
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{{Wiktionary}} |
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* [http://www.egwald.ca/economics/index.php Microeconomics] by Elmer G. Wiens: Online Interactive Models of Oligopoly, Differentiated Oligopoly, and Monopolistic Competition |
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* Bayer, R. C. (2010). [http://isiarticles.com/bundles/Article/pre/pdf/18153.pdf Intertemporal price discrimination and competition]. ''Journal of economic behavior & organization'', ''73''(2), 273–293. |
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* Vives, X. (1999). Oligopoly pricing, MIT Press, Cambridge MA. (A comprehensive work on oligopoly theory) |
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* Harrington, J. (2006). Corporate leniency programs and the role of the antitrust authority in detecting collusion. ''Competition Policy Research Center Discussion Paper, CPDP-18-E''. |
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* [http://www.oligopolywatch.com Oligopoly Watch] A blog on current oligopoly issues from a business and social perspective |
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* Ivaldi, M., Jullien, B., Rey, P., Seabright, P., & Tirole, J. (2003). The economics of tacit collusion. |
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* [http://www.economicsnetwork.ac.uk/teaching/simulations/managerialbusinesseconomics.htm Simulations in Managerial/Business Economics] |
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* [http://www.economicsnetwork.ac.uk/teaching/simulations/principlesofmicroeconomics.htm Simulations in Principles of Economics] |
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{{Microeconomics}} |
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[[Category:Market structure and pricing]] |
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{{Aspects of capitalism}} |
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[[Category:Imperfect competition]] |
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{{Economics}} |
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[[Category:Economic problems]] |
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{{Authority control}} |
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Latest revision as of 06:21, 3 November 2024
Competition law |
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Basic concepts |
Anti-competitive practices |
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Enforcement authorities and organizations |
Quantity | one | two | few |
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Sellers | Monopoly | Duopoly | Oligopoly |
Buyers | Monopsony | Duopsony | Oligopsony |
An oligopoly (from Ancient Greek ὀλίγος (olígos) 'few' and πωλέω (pōléō) 'to sell') is a market in which pricing control lies in the hands of a few sellers.[1][2]
As a result of their significant market power, firms in oligopolistic markets can influence prices through manipulating the supply function. Firms in an oligopoly are also mutually interdependent, as any action by one firm is expected to affect other firms in the market and evoke a reaction or consequential action.[3] As a result, firms in oligopolistic markets often resort to collusion as means of maximising profits.
Nonetheless, in the presence of fierce competition among market participants, oligopolies may develop without collusion. This is a situation similar to perfect competition,[4] where oligopolists have their own market structure.[5][clarification needed] In this situation, each company in the oligopoly has a large share in the industry and plays a pivotal, unique role.[6]
Many jurisdictions deem collusion to be illegal as it violates competition laws and is regarded as anti-competition behaviour. The EU competition law in Europe prohibits anti-competitive practices such as price-fixing and competitors manipulating market supply and trade. In the US, the United States Department of Justice Antitrust Division and the Federal Trade Commission are tasked with stopping collusion. In Australia, the Federal Competition and Consumer Act 2010 has details the prohibition and regulation of anti-competitive agreements and practices. Although aggressive, these laws typically only apply when firms engage in formal collusion, such as cartels. Corporations may often thus evade legal consequences through tacit collusion, as collusion can only be proven through direct communication between companies.
Within post-socialist economies, oligopolies may be particularly pronounced. For example in Armenia, where business elites enjoy oligopoly, 19% of the whole economy is monopolized, making it the most monopolized country in the region.[7]
Many industries have been cited as oligopolistic, including civil aviation, electricity providers, the telecommunications sector, rail freight markets, food processing, funeral services, sugar refining, beer making, pulp and paper making, and automobile manufacturing.
Types of oligopolies
[edit]Perfect and imperfect oligopolies
[edit]Perfect and imperfect oligopolies are often distinguished by the nature of the goods firms produce or trade in.[8]
A perfect (sometimes called a 'pure') oligopoly is where the commodities produced by the firms are homogenous (i.e., identical or materially the same in nature) and the elasticity of substitute commodities is near infinite.[9] Generally, where there are two homogenous products, a rational consumer's preference between the products will be indifferent, assuming the products share common prices. Similarly, sellers will be relatively indifferent between purchase commitments[clarification needed] in relation to homogenous products.[10] In an oligopolistic market of a primary industry, such as agriculture or mining, commodities produced by oligopolistic enterprises will have strong homogeneity; as such, such markets are described as perfect oligopolies.[11]
Imperfect (or 'differentiated') oligopolies, on the other hand, involve firms producing commodities which are heterogenous. Where companies in an industry need to offer a diverse range of products and services, such as in the manufacturing and service industries,[12] such industries are subject to imperfect oligopoly.[13]
Open and closed oligopolies
[edit]An open oligopoly market structure occurs where barriers to entry do not exist, and firms can freely enter the oligopolistic market. In contrast, a closed oligopoly is where there are prominent barriers to market entry which preclude other firms from easily entering the market.[14] Entry barriers include high investment requirements, strong consumer loyalty for existing brands, regulatory hurdles and economies of scale. These barriers allow existing firms in the oligopoly market to maintain a certain price on commodities and services in order to maximise profits.[15]
Collusive oligopolies
[edit]Collusion among firms in an oligopoly market structure occurs where there are express or tacit agreements between firms to follow a particular price structure in relation to particular products (for homogenous products) or particular transaction or product classes[clarification needed] (for heterogeneous products).[10] Colluding firms are able to maximise profits at a level above the normal market equilibrium.[16]
Interdependence in oligopolies is reduced when firms collude, because there is a lessened need for firms to anticipate the actions of other firms in relation to prices. Collusion closes the gap in the asymmetry of information typically present in a market of competing firms.[17]
One form of collusive oligopoly is a cartel,[18][better source needed] a monopolistic organisation and relationship formed by manufacturers who produce or sell a certain kind of goods in order to monopolise the market and obtain high profits by reaching an agreement on commodity price, output and market share allocation. However, the stability and effectiveness of a cartel are limited, and members tend to break from the alliance in order to gain short-term benefits.
Partial and full oligopoly
[edit]A full oligopoly is one in which a price leader is not present in the market, and where firms enjoy relatively similar market control. A partial oligopoly is one where a single firm dominates an industry through saturation of the market, producing a high percentage of total output and having large influence over market conditions. Partial oligopolies are able to price-make rather than price-take.[clarification needed][19]
Tight and loose oligopoly
[edit]In a tight oligopoly, only a few firms dominate the market, and there is limited competition. A loose oligopoly, on the other hand, has many interdependent firms which often collude to maximise profits. Markets can be classified into tight and loose oligopolies using the four-firm concentration ratio, which measures the percentage market share of the top four firms in the industry.[20] The higher the four-firm concentration ratio is, the less competitive the market is. When the four-firm concentration ration is higher than 60, the market can be classified as a tight oligopoly. A loose oligopoly occurs when the four-firm concentration is in the range of 40-60.[21]
Characteristics of oligopolies
[edit]Some characteristics of oligopolies include:
- Profit maximisation
- Price setting: Firms in an oligopoly market structure tend to set prices rather than adopt them.[22]
- High barriers to entry and exit:[23] Important barriers include government licenses, economies of scale, patents, access to expensive and complex technology, and strategic actions by incumbent firms designed to discourage or destroy nascent firms. Additional sources of barriers to entry often result from government regulation favouring existing firms.[24]
- Few firms in the market: When there are few firms in the market, the actions of one firm can influence the actions of the others.[25]
- Abnormal long-run profits: High barriers of entry prevent sideline firms from entering the market to capture excess profits. If the firms are colluding in the oligopoly, they can set the price at a high profit-maximising level.
- Perfect and imperfect knowledge: Oligopolies have perfect knowledge of their own cost and demand functions, but their inter-firm information may be incomplete. If firms in an oligopoly collude, information between firms then may become perfect. Buyers, however, only have imperfect knowledge as to price,[23] cost, and product quality.
- Interdependence: A distinctive feature of oligopolies is interdependence.[26] Oligopolistic firms must take into consideration the possible reactions of all competing firms and the firms' countermoves.[27] Every oligopolistic company with strong commodity homogeneity in its industry is reluctant to raise or lower prices, as competing firms will be aware of a firm's market actions and will respond appropriately. Anticipation among firms about potential counteractions leads to price rigidity, with firms usually only willing to adjust prices and quantities of output in accordance with a price leader.[28][29] This high degree of interdependence stands in contrast with the lack of interdependence in other market structures. In a perfectly competitive market, there is zero interdependence because no firm is large enough to affect market prices. In a monopoly, there are no competitors to be concerned about. In a monopolistically-competitive market, each firm's effects on market conditions are so negligible that they can be safely ignored by competitors.
- Non-price competition: Generally, the oligopolistic enterprise with the largest scale and lowest cost will become the price setter in this market. The price set by it will maximise its own interests, such that other small-scale enterprises may also benefit.[30] Oligopolies tend to compete on terms other than price, as non-price competition, such as promotional efforts, is less risky. Along non-price dimensions, collusion is harder to sustain.[31]
Sources of oligopoly power
[edit]Economies of scale
[edit]Economies of scale occur where a firm's average costs per unit of output decreases while the scale of the firm, or the output being produced by the firm, increases.[32] Firms in an oligopoly who benefit from economies of scale have a distinct advantage over firms who do not. Their marginal costs are lower, such that the firm's equilibrium at would be higher.[clarification needed][33] Economies of scale are seen prevalently when two firms in oligopolistic market agree to a merger, as it allows the firm to not only diversify their market but also increase in size and output production, with negligible relative increases in output costs.[34] These sorts of mergers are typically seen when companies expand into large business groups by appreciating and increasing capital to buy smaller companies in the same markets, which consequently increases the profit margins of the business.[35]
Collusion and price cutting
[edit]In a market with low entry barriers, price collusion between established sellers makes new sellers vulnerable to undercutting. Recognising this vulnerability, established sellers will reach a tacit understanding to raise entry barriers to prevent new companies from entering the market. Even if this requires cutting prices, all companies benefit because they reduce the risk of loss created by new competition.[36] In other words, firms will lose less for deviation[clarification needed] and thus have more incentive to undercut collusion prices when more join the market. The rate at which firms interact with one another will also affect the incentives for undercutting other firms; short-term rewards for undercutting competitors are short lived where interaction is frequent, as a degree of punishment can expected swiftly by other firms, but longer-lived where interaction is infrequent.[37] Greater market transparency, for instance, would decrease collusion, as oligopolistic companies expect retaliation sooner where changes in their prices and quantity of sales are clear to their rivals.[37]
Barriers to enter the market
[edit]Large capital investments required for entry, including intellectual property laws, certain network effects,[38] absolute cost advantages,[39] reputation, advertisement dominance,[40] product differentiation,[41] brand reliance, and others, all contribute to keeping existing firms in the market and precluding new firms from entering.
Modeling oligopolies
[edit]There is no single model that describes the operation of an oligopolistic market.[27] The variety and complexity of the models exist because numerous firms can compete on the basis of price, quantity, technological innovations, marketing, and reputation. However, there are a series of simplified models that attempt to describe market behavior under certain circumstances. Some of the better-known models are the dominant firm model, the Cournot–Nash model, the Bertrand model and the kinked demand model. As different industries have different characteristics, oligopoly models differ in their applicability within each industry.
Game theoretical models
[edit]With few sellers, each oligopolist is likely to be aware of the actions of their competition. According to game theory, the decisions of one firm influence, and are influenced by, the decisions of other firms. Strategic planning by oligopolists needs to take into account the likely responses of the other market participants. The following game-theoretical oligopoly models attempt to describe and predict the behaviour of oligopolies:
- Stackelberg's duopoly. In this model, the firms move sequentially to determine their quantities (see Stackelberg competition).
- Cournot's duopoly. In this model, the firms simultaneously choose quantities (see Cournot competition).
- Bertrand's oligopoly. In this model, the firms simultaneously choose prices (see Bertrand competition).
One major difference between varying industries is capacity constraints. Both Cournot model and Bertrand model consist of the two-stage game;[clarification needed] the Cournot model is more suitable for firms in industries that face capacity constraints, where firms set their quantity of production first, then set their prices. The Bertrand model is more applicable for industries with low capacity constraints, such as banking and insurance.[42]
Cournot-Nash model
[edit]The Cournot–Nash model is the simplest oligopoly model. The model assumes that there are two equally positioned firms; the firms compete on the basis of quantity rather than price, and each firm makes decisions on the assumption that the other firm's behaviour is unchanging.[43] The market demand curve is assumed to be linear, and marginal costs constant.
In this model, the Nash equilibrium can be found by determining how each firm reacts to a change in the output of the other firm, and repeating this analysis until a point is reached where neither firm desires to act any differently, given their predictions of the other firm's responsive behaviour.[44]
The equilibrium is the intersection of the two firm's reaction functions, which show how one firm reacts to the quantity choice of the other firm.[45] The reaction function can be derived by calculating the first-order condition (FOC) of the firms' optimal profits. The FOC can be calculated by setting the first derivative of the objective function to zero. For example, assume that the firm 's demand function is , where is the quantity produced by the other firm , is the amount produced by firm ,[46] and is the market. Assume that marginal cost is . By following the profit maximisation rule of equating marginal revenue to marginal costs,[clarification needed] firm can obtain a total revenue function of . The marginal revenue function is .[note 1]
- [1.1]
- [1.2]
Equation 1.1 is the reaction function for firm . Equation 1.2 is the reaction function for firm . The Nash equilibrium can thus be obtained by solving the equations simultaneously or graphically.[47]
Reaction functions are not necessarily symmetric.[48] Firms may face differing cost functions, in which case the reaction functions and equilibrium quantities would not be identical.
Bertrand model
[edit]The Bertrand model is essentially the Cournot–Nash model, except the strategic variable is price rather than quantity.[49][clarification needed]
Bertrand's model assumes that firms are selling homogeneous products and therefore have the same marginal production costs, and firms will focus on competing in prices simultaneously. After competing in prices for a while, firms would eventually reach an equilibrium where prices would be the same as marginal costs of production. The mechanism behind this model is that even by undercutting just a small increment of its price, a firm would be able to capture the entire market share. Even though empirical studies suggest that firms can easily make much higher profits by agreeing on charging a price higher than marginal costs, highly rational firms would still not be able to stay at a price higher than marginal cost. Whilst Bertrand price competition is a useful abstraction of markets in many settings, due to its lack of ability to capture human behavioural patterns, the approach has been criticised for being inaccurate in predicting prices.[50]
The model assumptions are:
- There are two firms in the market
- They produce a homogeneous product
- They produce at a constant marginal cost
- Firms choose prices and simultaneously
- Firms outputs are perfect substitutes
- Sales are split evenly if [51]
The only Nash equilibrium is . In this situation, if a firm raises prices, it will lose all its customers. If a firm lowers price, , then it will lose money on every unit sold.[52]
The Bertrand equilibrium is the same as the competitive result.[53][clarification needed] Each firm produces where , resulting in zero profits.[49] A generalization of the Bertrand model is the Bertrand–Edgeworth model, which allows for capacity constraints and a more general cost function.
Cournot-Bertrand model
[edit]The Cournot model and Bertrand model are the most well-known models in oligopoly theory, and have been studied and reviewed by numerous economists.[54] The Cournot-Bertrand model is a hybrid of these two models and was first developed by Bylka and Komar in 1976.[55] This model allows the market to be split into two groups of firms. The first group's aim is to optimally adjust their output to maximise profits, while the second group's aim is to optimally adjust their prices.[54] This model is not accepted by some economists who believe that firms in the same industry cannot compete with different strategic variables.[55] Nonetheless, this model has been applied and observed in both real-world examples and theoretical contexts.
In the Cournot model and Bertrand model, it is assumed that all the firms are competing with the same choice variable, either output or price.[55] However, some economists have argued that this does not always apply in real world contexts. Economists Kreps and Scheinkman's research demonstrates that varying economic environments are required in order for firms to compete in the same industry while using different strategic variables.[55] An example of the Cournot-Bertrand model in real life can be seen in the market of alcoholic beverages.[55] The production times of alcoholic beverages differ greatly creating different economic environments within the market.[55] The fermentation of distilled spirits takes a significant amount of time; therefore, output is set by producers, leaving the market conditions to determine price.[55] Whereas, the production of brandy requires minimal time to age, thus the price is set by the producers and the supply is determined by the quantity demanded at that price.[55][clarification needed]
Kinked demand curve model
[edit]In an oligopoly, firms operate under imperfect competition. The fierce price competitiveness, created by a sticky-upward demand curve, causes firms to use non-price competition in order to accrue greater revenue and market share.
"Kinked" demand curves appear similar to traditional demand curves but are distinguished by a hypothesised[clarification needed] convex bend with a discontinuity at the bend–"kink". Thus, the first derivative at that point is undefined and leads to a jump discontinuity in the marginal revenue curve. Because of this jump discontinuity in the marginal revenue curve, marginal cost could change without necessarily changing the price or quantity. The motivation behind the kink is that in an oligopolistic or monopolistic competitive market, firms will not raise their prices because even a small price increase will lose many customers. However, even a large price decrease will gain only a few customers because such an action will begin a price war with other firms. The curve is, therefore, more price-elastic for price increases and less so for price decreases. This model predicts that more firms will enter the industry in the long run, since market price for oligopolists is more stable.[56]
The kinked demand curve for a joint profit-maximizing oligopoly industry can model the behaviors of oligopolists' pricing decisions other than that of the price leader.
Assumptions
[edit]According to the kinked-demand model, each firm faces a demand curve kinked at the existing price.[57] The assumptions of the model are:
- If a firm raises its price above the current existing price, competitors will not follow and the acting firm will lose market share.
- If a firm lowers prices below the existing price, their competitors will follow to retain their market share and the firm's output will increase only marginally.[58][59]
If the assumptions hold, then:
- The firm's marginal revenue curve is discontinuous and not differentiable, having a gap at the kink.[57]
- For prices above the prevailing price, the curve is relatively elastic.[60]
- For prices below the point, the curve is relatively inelastic.[60]
The gap in the marginal revenue curve means that marginal costs can fluctuate without changing equilibrium price and quantity[57] Thus, prices tend to be rigid.
Other descriptions
[edit]Market power and market concentration can be estimated or quantified using several different tools and measurements, including the Lerner index, stochastic frontier analysis, New Empirical Industrial Organization (NEIO) modeling,[61] as well as the Herfindahl-Hirschman index.[62] As a quantitative description of oligopoly, the four-firm concentration ratio is often utilised and is the most preferable ratio for analyzing market concentration.[63] This measure expresses, as a percentage, the market share of the four largest firms in any particular industry. For example, as of fourth quarter 2008, the combined total market share of Verizon Wireless, AT&T, Sprint, and T-Mobile comprises 97% of the U.S. cellular telephone market.[64]
Oligopolies and competition laws
[edit]Oligopolies are assumed to be aware of competition laws as well as the repercussions that they could face if caught engaging in anti-competition behaviour. In lieu of explicit communication, firms may be observed as engaging in tacit collusion, which occurs through competitors collectively and implicitly understanding that by jointly raising prices, each competitor can achieve economic profits comparable to those achieved by a monopolist while avoiding breaches of market regulations.[65][14]
Policing of anticompetitive behaviour
[edit]Competition authorities have taken various measures to effectively discover and prosecute oligopolistic and anticompetitive behaviour.[66] The leniency program and screening are currently two popular mechanisms.
Leniency programs
[edit]Leniency programs encourage antitrust firms to be more proactive participants in confessing collusive behaviours by granting them immunity from fines, among other penal reductions.[67] Leniency programs have been implemented by countries including the US, Japan and Canada. Nonetheless, leniency programs may be abused, their efficacy has been questioned, and they ultimately allow some colluding firms to experience less harsh penalties.[68] It is currently unknown what the overall effect of leniency programs is.[69]
Screening
There are two screening methods that are currently available for competition authorities: structural screening and behavioural screening.[66] Structural screening refers to the identification of industry traits or characteristics, such as homogeneous goods, stable demand, less existing participants, which are prone to cartel formation. Behavioural screening is typically implemented when a cartel formation or agreement has already been reached, with authorities subsequently looking into firms' data to determine if price variance is low or experiences significant price changes.[69]
Possible outcomes of oligopolies
[edit]Formation of cartels
[edit]Particular companies may employ restrictive trade practices in order to inflate prices and restrict production in much the same way that a monopoly does. Whenever there is a formal agreement for such collusion between companies that usually compete with one another, the practice is known as a cartel. An example of an economic cartel is OPEC, where oligopolistic countries control the worldwide oil supply, leaving a profound influence on the international price of oil.[70]
There are legal restrictions on cartels in most countries, with regulations and enforcement against cartels having been enacted since the late 1990s.[71] For example, EU competition law has prohibited some unreasonable anti-competitive practices, such as directly or indirectly fixing selling prices, manipulating market supplies and controlling trade among competitors.[72] In the US, the Antitrust Division of the Justice Department and Federal Trade Commission was created to fight collusion among cartels.[73] Tacit collusion is becoming a more popular topic in the development of anti-trust law in most countries.[37]
Possibility of efficient outcomes
[edit]Competition between sellers in an oligopoly can be fierce, with relatively low prices and high production. Hypothetically, this could lead to an efficient outcome approaching perfect competition.
As competition in an oligopoly can be greater when there are more competitors in an industry, it is theoretically harder to sustain cartels in an industry with a larger number of firms, as there will be less collusive profit for each firm.[69] Consequently, existing firms may have more incentive to deviate. However, empirical evidence has shown this conclusion to be ambiguous.[74] Thus, the welfare analysis of oligopolies is sensitive to the parameter values used to define the market's structure. In particular, the level of dead weight loss is hard to measure. The study of product differentiation indicates that oligopolies might also create excessive levels of differentiation in order to stifle competition, as they could gain certain marker power by offering somewhat differentiated products.[75][clarification needed]
Price wars
[edit]One possible outcome of oligopoly is the price war. A common aspect of oligopolies is the ability to engage in price competition selectively. Schendel and Balestra contend that at least some players in a price war can profit from participation.[76]
Examples
[edit]Many industries have been cited as oligopolistic, including civil aviation,[77] agricultural pesticides,[77] electricity,[78][79] and platinum group metal mining.[62] In most countries, the telecommunications sector is characterized by an oligopolistic market structure.[79][80]
Europe
[edit]In the European Union, rail freight markets have an oligopolistic structure.[81]
United Kingdom
[edit]In the United Kingdom, the 'Big Four' supermarket chains - Tesco, Asda, Sainsbury's and Morrisons[82] - is an oligopoly.[83] The development of this oligopoly is believed to have resulted in a reduction of competition in the retail sector, coincides with the decline of independent high street retailers, and may also be affecting suppliers and farmers through monopsony.[84]
North America
[edit]Canada
[edit]In Canada, supermarkets have been identified as oligopolistic, largely falling under only three chains.[85][86] Other industries identified as oligopolistic include banks, telecommunications, and airlines.[86]
United States
[edit]In the United States, industries that have identified as oligopolistic include food processing,[61] funeral services,[87] sugar refining,[88] beer making,[89] pulp and paper making,[90] the (duopolistic) two-party political system, mobile network carriers[91] and the big three of automobile manufacturing.
See also
[edit]Notes
[edit]- ^ . can be restated as .
References
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most of the rail freight markets still have an oligopolistic structure...
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Further reading
[edit]- Bayer, R. C. (2010). Intertemporal price discrimination and competition. Journal of economic behavior & organization, 73(2), 273–293.
- Harrington, J. (2006). Corporate leniency programs and the role of the antitrust authority in detecting collusion. Competition Policy Research Center Discussion Paper, CPDP-18-E.
- Ivaldi, M., Jullien, B., Rey, P., Seabright, P., & Tirole, J. (2003). The economics of tacit collusion.