Jump to content

Panerai: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous edit
Content deleted Content added
VisualWikitext
No edit summary
 
(320 intermediate revisions by more than 100 users not shown)
Line 1: Line 1:
{{Short description|Italian luxury watch manufacturer}}
{{Advert|date=August 2008}}
{{for|people with the name|Panerai (surname)}}

{{Infobox Company
{{Infobox company
| company_name = Officine Panerai
| name = Panerai
| company_logo = [[Image:Panerai company logo.png]]
| logo = Panerai logo.svg
| logo_size = 250
| company_type = Watch Maker
| foundation = [[1860]]
| caption =
| type = [[Subsidiary]]
| location = Florence, Italy
| key_people =
| fate =
| area_served =
| predecessor =
| successor =
| industry = Watch Manufacturer
| foundation = {{Start date and age|1860}} in [[Florence, Italy|Florence]], [[Tuscany]], [[Italy]]
| products = [[Watch]]es
| founder = Giovanni Panerai
| company_slogan = ''Where ideas come to life''
| location = [[Geneva]], Switzerland
| locations =
| area_served = Worldwide
| key_people = Jean Marc Pontroue <small>[[Chief Executive Officer|CEO]],</small><br />Olivier Bertoin<small>Finance Director</small>
| industry = [[Manufacturing]]
| products = [[watch|Luxury watches]]
| services =
| revenue =
| revenue =
| operating_income =
| operating_income =
| net_income =
| net_income =
| num_employees =
| assets =
| equity =
| parent = [[Richemont|Richemont International SA]]
| subsid =
| owner =
| num_employees = 740
| homepage = [http://www.panerai.ch/ www.panerai.ch]
| parent = [[Richemont]]
| footnotes =
| divisions =
| subsid =
| homepage = {{URL|www.panerai.com}}
| footnotes = {{Sfn|Richemont|2010|p=13}}{{Sfn|Richemont|2010|p=106}}
}}
}}
'''Officine Panerai''' (also known simply as '''Panerai''') is an Italian luxury watch manufacturer, and a wholly owned subsidiary of [[Richemont|Compagnie Financière Richemont S.A.]]<ref>{{Cite news|last=Swithinbank|first=Robin|date=2020-05-01|title=Panerai Celebrates the Luminor at 70|language=en-US|work=The New York Times|url=https://www.nytimes.com/2020/05/01/fashion/watches-panerai-luminor-70th-anniversary.html|access-date=2021-07-11|issn=0362-4331}}</ref>
'''Officine Panerai''' is an [[Italy|Italian]] brand of [[watch|watches]] owned by [[Richemont|Richemont International SA]]. Its watches are currently manufactured in Neuchâtel, Switzerland with some [[Movements (clockwork)|movements]] designed and manufactured in-house.<ref>[http://www.panerai.com/s_page.xpd?id_lingua=2&id_sezione=37 Panerai in-house movements]</ref> Otherwise they use decorated ETA movements.

Officine Panerai designs, manufactures and markets watches through authorized dealers and company-owned stores worldwide.{{Sfn|Richemont|2010|p=13}}{{Sfn|Richemont|2010|p=106}} Giovanni Panerai (1825–1897) founded Officine Panerai in [[Florence, Italy]] in 1860.

The company is headquartered in Geneva and manufactures watches in [[Neuchâtel, Switzerland]] using [[movement (clockwork)|movements]] manufactured by [[Manufacture Horlogère ValFleurier]].<ref>{{Cite web|title=FH - Officine Panerai - New Manufacture In Neuchâtel|url=https://www.fhs.swiss/eng/2012-03-22_971.html|access-date=2021-07-11|website=www.fhs.swiss}}</ref><ref>{{Cite web|date=2016-10-14|title=A Visit To The Officine Panerai Manufacture In Neuchâtel|url=https://www.fratellowatches.com/officine-panerai-manufacture-neuchatel/|access-date=2021-07-11|website=Fratello Watches - the magazine dedicated to watches|language=en-US}}</ref>

Panerai watches, designed and manufactured by [[Rolex|Rolex SA]], were worn by the [[frogmen]] of the [[Decima Flottiglia MAS]] in their operations during [[World War II]]. Notable products include the Luminor and Radiomir wristwatches.


==History==
==History==
[[File:Panerai 1860.jpg|thumb|upright=0.6|Employee of Panerai in front of the watch store in Florence in 1860]]
[[Image:Panerai logo.png|left]]
Panerai was founded in 1860 in [[Florence]] by Giovanni Panerai (1825–1897). It later became the official supplier to the [[Regia Marina|Royal Italian Navy]] and expanded to building precision instruments. The company is famous for its Radiomir and Luminor watches, notable for their use by [[Italian commando frogmen]],<ref>[http://www.lussoluxury.com/content.asp/read-125032008164221/Oliver_Walston_visits_the_Panerai_factory_in_a_Ferrari_599_.html Panerai and Ferrari Feature]</ref> who relied upon their Panerai wristwatches to execute the sinking of Allied naval vessels in WWII.


Giovanni Panerai (1825–1897) opened up his first watch shop in [[Florence, Italy]] in 1860.{{Sfn|Panerai|2011}} Giovanni's grandson Guido Panerai (1873–1934) expanded the watch shop "Orologeria Svizzera"<ref>{{Cite web|url=https://perezcope.com/2018/02/22/orologeria-svizzera-the-watch-shop/|title = Orologeria Svizzera – the Watch Shop|date = 22 February 2018}}</ref> and took over his wife's family business, a mechanical workshop. In 1915, Guido Panerai invented gun sights that were illuminated by a radium-226/zinc sulfide powder enclosed in small, hermetically sealed vessels.<ref>{{Cite web|url=https://worldwide.espacenet.com/patent/search/family/032676034/publication/GB191512270A?q=GB191512270|title = Espacenet – search results}}</ref> Radiomir, the name for the radium-based luminous mixture is derived from "radio mire", which is Italian for "radium sights".
The Florence-based watchmaker produced wrist worn diving instruments and about 300 watches, all for the Italian [[Marina Militare]], between 1938 and 1993.<ref name="aficionado">David Prince, "[http://www.cigaraficionado.com/Cigar/CA_Archives/CA_Show_Article/0,2322,1416,00.html Monster Watches: How a movie muscleman spawned a trend that bulked up the wristwatch]", ''Cigar Aficionado.''</ref> By that time, the company ceased to provide watches to the Marina Militare, as they were no longer cost-effective nor did they meet the naval specifications. It then moved to launch its products to the civilian market, but remained relatively obscure until the actor [[Sylvester Stallone]] spotted and bought a Panerai Luminor in a jewelry store in Rome in 1995 to wear during shooting of the film ''[[Daylight (film)|Daylight]].''<ref name="aficionado"/> Stallone ordered a small batch of such watches with his signature on the case back, called Slytech. He offered them as gifts to friends, including [[Arnold Schwarzenegger]]. The watch gained rapid popularity, and Officine Panerai was eventually taken over by [[Richemont]] in 1997. It should however be noted that the ''actual'' Panerai were fitted with [[Rolex]] movements as worn by the Italian command frogmen. Richemont continues to actively promote ETA-movement based ''hommage'' Panerai alongside the tale of the commando frogmen.
Panerai became an official supplier to the [[Regia Marina]] (the Royal Italian Navy), supplying a variety of technical equipment and precision instruments.{{Sfn|Panerai|2011a}} All Panerai watches, except for the GPF 2/56 were designed and manufactured by [[Rolex|Rolex SA]] using [[pocket watch]] [[watch movement|movements]] made by Swiss manufacturer [[Cortébert_(watch_manufacturer)|Cortébert]].<ref>{{Cite web|title=A Historically Important Collection Of Vintage Panerai Watches|url=https://www.phillips.com/article/66483373/a-historically-important-collection-of-vintage-panerai-watches|access-date=2021-07-11|website=Phillips|language=en}}</ref> The main driving forces behind the production of the first professional diving watches were [[Hans Wilsdorf]] of Rolex and [[Giuseppe Panerai]].<ref>{{Cite web|last=Farago|first=Robert|date=2020-03-01|title=Rolex, Panerai and The Nazis|url=https://thetruthaboutwatches.com/2020/03/rolex-panerai-and-the-nazis/|access-date=2021-07-11|website=The Truth About Watches|language=en-US}}</ref>


The Florence-based workshop produced wrist-worn diving instruments and, between 1935 and 1970, delivered around 1,600 watches (c. 35 2533s, 1000 3646s, 24 6152s, 36 6154s, 500 6152/1s, and 60 GPF 2/56s), most of them to the Italian [[Marina Militare]].{{Sfn|Prince|2003}} All watches, except for the GPF 2/56, were made by Rolex, and G. Panerai e Figlio produced only the dials for these watches. Panerai dials were rendered luminous with Radiomir, a highly radioactive [[radium]]-based self-luminous compound, and later in around 1965, with Luminor, a harmless compound activated by [[tritium]].<ref>{{Cite web|url=https://perezcope.com/2019/11/30/luminor-2020-debunking-panerais-fictional-history-of-tritium-based-lume/|title=Luminor 2020 – Debunking Panerai's Fictional History of Tritium-Based Lume|date=30 November 2019}}</ref><ref>{{Cite web|date=2018-11-15|title=Solving the Panerai Dial Mystery|url=https://watchswiss.com/perpetual/solving-the-panerai-dial-mystery/|access-date=2021-07-11|website=Watches of Switzerland|language=en-US}}</ref>
Panerai's success with large watches has also led other companies to introduce larger watches, including [[Audemars Piguet]], [[International_Watch_Company|IWC]], [[Swatch]], and even [[Rolex]].


The GPF 2/56 (Egiziano Grosso) was produced for the Egyptian Navy in 1956.<ref name=":0">{{Cite web|title=History of Panerai {{!}} WatchBox|url=https://www.thewatchbox.com/blog/history-of-panerai.html|access-date=2021-07-11|website=www.thewatchbox.com|language=en}}</ref> By 1970, the company ceased to provide watches to the Marina Militare, as they were neither cost-effective nor met the naval specifications. In 1993, it then moved to launch its products in the civilian market.<ref name=":0" /> Following its acquisition of Panerai, Richemont repositioned Panerai as a luxury watch brand and increased prices.{{Sfn|Christie's|2007}}<ref>{{Cite web |last=Beghelli |first=Chiara |date=2019-01-15 |title=Panerai diventa sponsor di Luna Rossa |url=https://www.ilsole24ore.com/art/panerai-diventa-sponsor-luna-rossa-AE6f5dEH |access-date=2023-03-22 |website=Il Sole 24 ORE |language=it}}</ref>
Panerai has four major lines of watches, Historic, Contemporary, Manifattura and Special Editions. Panerai issues Special Editions every year. In 2006 it issued the ''1936 [[California dial|California Dial]] Radiomir'' special edition, a reissue of the first Panerai model ever presented to the Italian [[Marina Militare]]. This model was limited to a run of 1936 units. As of September 2008, the price variation within the Contemporary collection varied from $6,200 to up to $25,500 for the solid gold Marina. (All prices in USD).


==Products==
Aficionados of Panerai are known as "Paneristi", a term coined along the lines of "Ferraristi".{{Fact|date=February 2008}}
[[File:Radiomircalifornia.jpg|thumb|Ref. 3646 from 1944 with Rolex "California" dial]]
Panerai offers watches across four marketing lines: Historic, Contemporary, Manifattura and Special Editions in runs of 500, 1000, 2,000 or 4,000 units; each with its issue number on the case back.<ref>{{Cite web|title=Panerai Historic, Contemporary, Manifattura, Special Edition, Ferrari and Pre-Vendome Models|url=http://www.paneraisource.com/panerai_categories.shtml|access-date=2021-07-11|website=www.paneraisource.com}}</ref> The company issues Special Editions by year. For example, in 2006 issued the ''1936 [[California dial|California Dial]] Radiomir'' special edition, a reissue of the first Panerai model presented to the Italian [[Marina Militare]] with production limited to 1936 units.<ref>{{Cite web|title=Panerai - A stainless steel limited edition cushion-shaped wristwatch with California dial, 2006 {{!}} Hong Kong Watch Auction: THREE Hong Kong Monday, November 28, 2016 Lot 890|url=https://www.phillips.com/detail/panerai/HK080216/890|access-date=2021-07-11|website=Phillips|language=en}}</ref>


===Ferrari branded Panerai products===
When the contract between [[Girard-Perregaux]] and [[Ferrari]] expired a new partnership was signed with Panerai to develop, manufacture and distribute watches under the Ferrari trademark. A New York representative for the watch company has called Panerai the official timekeeper to Ferrari.<ref>http://www.europastar.com/europastar/search/search_display.jsp?vnu_content_id=1002236578 Panerai and Ferrari</ref> These wristwatches, available in the US from early August 2006, have 11 models and cost between $5,300 and $26,500. Panerai Ferrari watches are divided into two collections: Granturismo and Scuderia.
When [[Ferrari]]'s contract with rival watchmaker [[Girard-Perregaux]] expired in 2005, Ferrari and Panerai entered into a five-year agreement to design, manufacture and distribute Panerai watches carrying the Ferrari trademark.<ref>{{Cite web|title=Devil's Advocate: Panerai for Ferrari FER015 Perpetual {{!}} WatchBox|url=https://www.thewatchbox.com/blog/devils-advocate-panerai-ferrari-fer015-perpetual.html|access-date=2021-07-11|website=www.thewatchbox.com|language=en}}</ref> The collection was branded '''Ferrari engineered by Panerai''' and consisted of two product lines marketed as "Granturismo" and "Scuderia". The collection consisted of 11 models priced between [[United States Dollar|US$]]5,000 and US$30,000.{{Sfn|Strandberg|2006}} The Panerai-ferrari partnership ended in 2010.


== Models ==
Panerai issue many watches as either limited or special editions producing fewer watches than the market demands. Retailers may only receive a few limited edition pieces each per year and long waiting lists for popular models are not uncommon. <ref>Watch Retailer Report, 2006.</ref>

[[Image:PaneraiMM.jpg|thumb|200px|A vintage Panerai Marina Militare wrist watch.]]
* Panerai Luminor
*Panerai Luminor 1950
* Panerai Radiomir
*Panerai Radiomir 1940
*Panerai Luminor Due
*Panerai Ferrari
*Panerai Luminor Submersible 1950

==See also==
* [[List of Italian companies]]


==Quotes==
*"'I immediately felt when I saw the watch that it had star power' Stallone said.&nbsp;.&nbsp;.&nbsp;. 'Besides, it's<!-- silently adding apostrophe there --> perfect for people who are over 45 years old,' he added in reference to the ease of reading large-format watches."<ref name="aficionado"/>
==Notes==
==Notes==
{{reflist}}
{{Reflist|30em}}
6.http://www.iwatch365.net/forum-42-1.html


==References==
==References==
{{refbegin}}
{{Refbegin}}
*{{cite web
* ''Men's Vogue'', Fall 2005
|url = http://www.luxist.com/2010/03/04/panerai-and-ferrari-officially-break-up/
{{refend}}
|title = Panerai And Ferrari Officially Break Up
|first = Ariel
|last = Adams
|date = 2010-03-04
|work = luxist.com
|publisher = AOL Inc.
|archive-url = https://web.archive.org/web/20110104112512/http://www.luxist.com/2010/03/04/panerai-and-ferrari-officially-break-up/
|archive-date = 2011-01-04
|access-date = 2011-01-24
|quote = Almost from the beginning the watches could not sell. Consumers disapproved of them, and stores couldn't move them.
|url-status = dead
}}
*{{cite web
|url = http://businessmontres.com/breve_1446.htm
|title = Panerai-Ferrari: Divorce à l'italienne
|first = Grégory
|last = Pons
|date = 2010-03-03
|work = Business Montres & Joaillerie, la Lettre International des Marchés Horlogers
|publisher = Grégory Pons
|location = Geneva, Switzerland
|language = fr
|trans-title = Panerai-Ferrari: Divorce Italian Style
|archive-url = https://web.archive.org/web/20110103072932/http://www.businessmontres.com/breve_1446.htm
|archive-date = 2011-01-03
|access-date = 2011-01-24
|quote = Ainsi donc, Panerai et Ferrari ne font plus écurie commune...
|url-status = dead
}}


*{{cite web
==External links==
|url = http://www.cigaraficionado.com/webfeatures/show/id/Watches-Monster-Watches_8369
{{Commonscat|Panerai}}
|title = Monster Watches: How a movie muscleman spawned a trend that bulked up the wristwatch
*[http://www.panerai.com/ Officine Panerai] (Official web site)
|first = David
*[http://www.timeimports.com/designer-watches/pc/Panerai-c563.htm Panerai web page]
|last = Prince
*[http://www.lussoluxury.com/content.asp/read-125032008164221/Oliver_Walston_visits_the_Panerai_factory_in_a_Ferrari_599_.html Interview with Panerai CEO]
|date = 2003-12-01
*[http://www.clubpanerai.com/ Club Panerai] (The first site for Panerai enthusiasts & owners.)
|work = cigaraficionado.com
*[http://www.paneristi.com/ Paneristi] (Very good reference site for Panerai enthusiasts & owners.)
|publisher = Cigar Aficionado Online
*[http://www.paneraisource.com/ Panerai Source] (Reference pages and forum for Panerai enthusiasts)
|archive-url = https://web.archive.org/web/20101024202842/http://www.cigaraficionado.com/webfeatures/show/id/Watches-Monster-Watches_8369
|archive-date = 2010-10-24
|access-date = 2010-12-19
|quote = Stallone sparked the trend back in 1995 when he was window-shopping in Rome during the shooting of the film Daylight.
|url-status = dead
}}


*{{cite web
|url = http://www.europastar.com/1002236578/
|title = Panerai and Ferrari
|first = Keith W.
|last = Strandberg
|date = 2006-03-27
|work = europastar.com
|publisher = Europa Star
|archive-url = https://web.archive.org/web/20110719072558/http://www.europastar.com/1002236578/
|archive-date = 2011-07-19
|access-date = 2010-12-19
|quote = Panerai unveiled its newest product, the Ferrari Engineered by Panerai watch collection...
|url-status = dead
}}


*{{cite book
|title = Annual Report and Accounts 2010
|url = http://www.richemont.com/images/stories/3%20Investor%20Relations/3_4_Reports/AnnualReports/richemont_ar2010.pdf
|archive-url = https://web.archive.org/web/20110103115612/http://www.richemont.com/images/stories/3%20Investor%20Relations/3_4_Reports/AnnualReports/richemont_ar2010.pdf
|archive-date = 2011-01-03
|access-date = 2010-12-19
|year = 2010
|publisher = Compagnie Financière Richemont S.A
|isbn = 978-2-9700709-0-0
|quote = Officine Panerai operates through a network of authorized dealers as well as its own boutiques.
|ref = {{SfnRef|Richemont|2010}}
|url-status = dead
}}

*{{cite web
|url = http://www.panerai.com/s_page.xpd?id_lingua=2&id_sezione=37
|title = In-House Movements
|year = 2010
|work = panerai.com
|publisher = Officine Panerai Marketing e Communicazioni Srl
|archive-url = https://web.archive.org/web/20110605151827/http://www.panerai.com/s_page.xpd?id_lingua=2&id_sezione=37
|archive-date = 2011-06-05
|access-date = 2010-12-19
|ref = {{SfnRef|Officine Panerai|2010}}
|url-status = dead
}}

*{{cite web
|url = http://www.christies.com/LotFinder/lot_details.aspx?intObjectID=4982894
|title = Lot 321 / Sale 1348
|date = 2007-11-12
|work = christies.com
|publisher = Christie's International Plc
|archive-url = https://web.archive.org/web/20120404014121/http://www.christies.com/LotFinder/lot_details.aspx?intObjectID=4982894
|archive-date = 2012-04-04
|access-date = 2010-12-19
|quote = Price Realized CHF97,000 ($86,490)
|ref = {{SfnRef|Christie's|2007}}
|url-status = dead
}}

*{{cite web
|url = http://www.panerai.com/s_storia.xpd?mode=read_item&id_lingua=2&id_sezione=2&id_item=53&anno=1860
|title = Timeline 1860
|year = 2011
|work = panerai.com
|publisher = Officine Panerai Marketing e Communicazioni Srl
|archive-url = https://web.archive.org/web/20110605151820/http://www.panerai.com/s_storia.xpd?mode=read_item&id_lingua=2&id_sezione=2&id_item=53&anno=1860
|archive-date = 2011-06-05
|access-date = 2011-01-24
|quote = Giovanni Panerai (1825–1897), founder of the family business, opens the first watchmaker's shop in Florence on the Ponte alle Grazie...
|ref = {{SfnRef|Panerai|2011}}
|url-status = dead
}}

*{{cite web
|url = http://www.panerai.com/s_storia.xpd?mode=read_item&id_lingua=2&id_sezione=2&id_item=74&anno=1890-1900
|title = Timeline 1890–1900
|year = 2011
|work = panerai.com
|publisher = Officine Panerai Marketing e Communicazioni Srl
|archive-url = https://web.archive.org/web/20110830154419/http://www.panerai.com/s_storia.xpd?mode=read_item&id_lingua=2&id_sezione=2&id_item=74&anno=1890-1900
|archive-date = 2011-08-30
|access-date = 2011-01-24
|quote = Guido Panerai (1873–1934), grandson of the founder, expands his grandfather's business and gives it new impetus, specializing in high precision mechanisms and becoming official supplier to the Royal Italian Navy.
|ref = {{SfnRef|Panerai|2011a}}
|url-status = dead
}}

*{{cite web
| url = http://quillandpad.com/2014/03/24/panerai-radiomir-1940-chronograph-the-day-everything-changed/
| title = Panerai Radiomir 1940 Chronograph: The Day Everything Changed
| first = Joshua
| last = Munchow
| date = 2014-03-24
| work = quillandpad.com
| publisher = Quill & Pad
| access-date = 2014-03-16
| quote = It must be taken into consideration, however, that Panerai didn’t build watches for the public; instead it only produced tool watches for the Italian Navy, which means that Panerai watches were always, first and foremost, tools to be used..
}}

*{{cite web
| url = http://www.paneraibook.com/
| title = Panerai - Una storia italiana
| first = Loris
| last = Pasetto
| date = 2013
| work = www.paneraibook.com
| publisher = Loris Pasetto & Luciano Cipullo
| quote = Rolex S.A. produced 24 of the 6152 reference number and 36 of the 6154's. Official sources tell us that the Italian Navy bought 30 patented underwater watches in 1954 so it is plausible to presume that this lot was made up of a mix of 6152's and 6154's, which had been acquired for testing purposes.
}}

*{{cite web
| url = https://perezcope.com/2017/03/17/the-history-of-panerai-watches-at-a-glance/
| title = The History of Panerai Watches at a Glance
| first = Jose
| last = Pereztroika
| date = 2017
| website = www.perezcope.com
| publisher = Jose Pereztroika
| quote = Panerai is pure history! To visualize the amazing evolution of 'Panerai' watches, I created a comprehensive, contextual and highly visual timeline that displays every relevant watch and the events that had an effect on its production, looks and use.
}}

{{Refend}}

==External links==
{{Commons category}}
* {{official website}}
<!-- Per [[WP:ELMINOFFICIAL]], choose one official website only -->
<!--
======================== {{No more links}} ============================
| PLEASE BE CAUTIOUS IN ADDING MORE LINKS TO THIS ARTICLE. Wikipedia |
| is not a collection of links nor should it be used for advertising. |
| |
| Excessive or inappropriate links WILL BE DELETED. |
| See [[Wikipedia:External links]] & [[Wikipedia:Spam]] for details. |
| |
| If there are already plentiful links, please propose additions or |
| replacements on this article's discussion page, or submit your link |
| to the relevant category at the Open Directory Project (dmoz.org) |
| and link back to that category using the {{dmoz}} template. |
|======================== {{No more links}} ==========================|
-->
* [https://perezcope.com/2017/03/17/the-history-of-panerai-watches-at-a-glance/ The History Of Panerai Watches At A Glance]
* [http://www.perezcope.com/ Vintage Panerai under the loupe at Perezcope]
* {{Citation | url = https://paneraireview.com/panerai-history/panerai-history/ | title = Panerai History| date = 23 December 2016}}
* [https://paneraireview.com/panerai-history/panerai-during-world-war-two/ Panerai during World War Two]
* {{Citation | url = http://www.timeandwatches.com/p/history-of-panerai-luminor.html | title = History of the Panerai Luminor }}
* [http://en.worldtempus.com/article/watches/innovation-and-technology/why-not-the-panerai-pam-590-18227.html Review of the famous PAM590]
* [https://perezcope.com/2019/11/30/luminor-2020-debunking-panerais-fictional-history-of-tritium-based-lume/ Luminor 2020 – Debunking Panerai's fictional history of tritium-based lume]


{{Richemont}}
{{Richemont}}
{{Authority control}}
{{Portal bar|Italy|Companies}}


[[Category:Companies of Italy]]
[[Category:Italian companies established in 1860]]
[[Category:Watch brands]]
[[Category:Italian brands]]
[[Category:Luxury brands]]
[[Category:Manufacturing companies based in Florence]]
[[Category:Military equipment of Italy]]
[[Category:Richemont brands]]
[[Category:Richemont brands]]
[[Category:Watch brands]]
[[Category:Watch brands]]
[[Category:Watch manufacturing companies of Italy]]

[[Category:Watch movement manufacturers]]
[[de:Officine Panerai]]
[[it:Panerai]]
[[nl:Panerai]]
[[ja:オフィチーネ・パネライ]]

Latest revision as of 18:05, 29 May 2024

For people with the name, see Panerai (surname).
Panerai
Company typeSubsidiary
IndustryManufacturing
Founded1860; 165 years ago (1860) in Florence, Tuscany, Italy
FounderGiovanni Panerai
HeadquartersGeneva, Switzerland
Area served
Worldwide
Key people
Jean Marc Pontroue CEO,
Olivier BertoinFinance Director
ProductsLuxury watches
Number of employees
740
ParentRichemont
Websitewww.panerai.com
Footnotes / references
[1][2]

Officine Panerai (also known simply as Panerai) is an Italian luxury watch manufacturer, and a wholly owned subsidiary of Compagnie Financière Richemont S.A.[3]

Officine Panerai designs, manufactures and markets watches through authorized dealers and company-owned stores worldwide.[1][2] Giovanni Panerai (1825–1897) founded Officine Panerai in Florence, Italy in 1860.

The company is headquartered in Geneva and manufactures watches in Neuchâtel, Switzerland using movements manufactured by Manufacture Horlogère ValFleurier.[4][5]

Panerai watches, designed and manufactured by Rolex SA, were worn by the frogmen of the Decima Flottiglia MAS in their operations during World War II. Notable products include the Luminor and Radiomir wristwatches.

History

[edit]
Employee of Panerai in front of the watch store in Florence in 1860

Giovanni Panerai (1825–1897) opened up his first watch shop in Florence, Italy in 1860.[6] Giovanni's grandson Guido Panerai (1873–1934) expanded the watch shop "Orologeria Svizzera"[7] and took over his wife's family business, a mechanical workshop. In 1915, Guido Panerai invented gun sights that were illuminated by a radium-226/zinc sulfide powder enclosed in small, hermetically sealed vessels.[8] Radiomir, the name for the radium-based luminous mixture is derived from "radio mire", which is Italian for "radium sights". Panerai became an official supplier to the Regia Marina (the Royal Italian Navy), supplying a variety of technical equipment and precision instruments.[9] All Panerai watches, except for the GPF 2/56 were designed and manufactured by Rolex SA using pocket watch movements made by Swiss manufacturer Cortébert.[10] The main driving forces behind the production of the first professional diving watches were Hans Wilsdorf of Rolex and Giuseppe Panerai.[11]

The Florence-based workshop produced wrist-worn diving instruments and, between 1935 and 1970, delivered around 1,600 watches (c. 35 2533s, 1000 3646s, 24 6152s, 36 6154s, 500 6152/1s, and 60 GPF 2/56s), most of them to the Italian Marina Militare.[12] All watches, except for the GPF 2/56, were made by Rolex, and G. Panerai e Figlio produced only the dials for these watches. Panerai dials were rendered luminous with Radiomir, a highly radioactive radium-based self-luminous compound, and later in around 1965, with Luminor, a harmless compound activated by tritium.[13][14]

The GPF 2/56 (Egiziano Grosso) was produced for the Egyptian Navy in 1956.[15] By 1970, the company ceased to provide watches to the Marina Militare, as they were neither cost-effective nor met the naval specifications. In 1993, it then moved to launch its products in the civilian market.[15] Following its acquisition of Panerai, Richemont repositioned Panerai as a luxury watch brand and increased prices.[16][17]

Products

[edit]
Ref. 3646 from 1944 with Rolex "California" dial

Panerai offers watches across four marketing lines: Historic, Contemporary, Manifattura and Special Editions in runs of 500, 1000, 2,000 or 4,000 units; each with its issue number on the case back.[18] The company issues Special Editions by year. For example, in 2006 issued the 1936 California Dial Radiomir special edition, a reissue of the first Panerai model presented to the Italian Marina Militare with production limited to 1936 units.[19]

Ferrari branded Panerai products

[edit]

When Ferrari's contract with rival watchmaker Girard-Perregaux expired in 2005, Ferrari and Panerai entered into a five-year agreement to design, manufacture and distribute Panerai watches carrying the Ferrari trademark.[20] The collection was branded Ferrari engineered by Panerai and consisted of two product lines marketed as "Granturismo" and "Scuderia". The collection consisted of 11 models priced between US$5,000 and US$30,000.[21] The Panerai-ferrari partnership ended in 2010.

Models

[edit]
  • Panerai Luminor
  • Panerai Luminor 1950
  • Panerai Radiomir
  • Panerai Radiomir 1940
  • Panerai Luminor Due
  • Panerai Ferrari
  • Panerai Luminor Submersible 1950

See also

[edit]

Notes

[edit]
  1. ^ a b Richemont 2010, p. 13.
  2. ^ a b Richemont 2010, p. 106.
  3. ^ Swithinbank, Robin (2020-05-01). "Panerai Celebrates the Luminor at 70". The New York Times. ISSN 0362-4331. Retrieved 2021-07-11.
  4. ^ "FH - Officine Panerai - New Manufacture In Neuchâtel". www.fhs.swiss. Retrieved 2021-07-11.
  5. ^ "A Visit To The Officine Panerai Manufacture In Neuchâtel". Fratello Watches - the magazine dedicated to watches. 2016-10-14. Retrieved 2021-07-11.
  6. ^ Panerai 2011.
  7. ^ "Orologeria Svizzera – the Watch Shop". 22 February 2018.
  8. ^ "Espacenet – search results".
  9. ^ Panerai 2011a.
  10. ^ "A Historically Important Collection Of Vintage Panerai Watches". Phillips. Retrieved 2021-07-11.
  11. ^ Farago, Robert (2020-03-01). "Rolex, Panerai and The Nazis". The Truth About Watches. Retrieved 2021-07-11.
  12. ^ Prince 2003.
  13. ^ "Luminor 2020 – Debunking Panerai's Fictional History of Tritium-Based Lume". 30 November 2019.
  14. ^ "Solving the Panerai Dial Mystery". Watches of Switzerland. 2018-11-15. Retrieved 2021-07-11.
  15. ^ a b "History of Panerai | WatchBox". www.thewatchbox.com. Retrieved 2021-07-11.
  16. ^ Christie's 2007.
  17. ^ Beghelli, Chiara (2019-01-15). "Panerai diventa sponsor di Luna Rossa". Il Sole 24 ORE (in Italian). Retrieved 2023-03-22.
  18. ^ "Panerai Historic, Contemporary, Manifattura, Special Edition, Ferrari and Pre-Vendome Models". www.paneraisource.com. Retrieved 2021-07-11.
  19. ^ "Panerai - A stainless steel limited edition cushion-shaped wristwatch with California dial, 2006 | Hong Kong Watch Auction: THREE Hong Kong Monday, November 28, 2016 Lot 890". Phillips. Retrieved 2021-07-11.
  20. ^ "Devil's Advocate: Panerai for Ferrari FER015 Perpetual | WatchBox". www.thewatchbox.com. Retrieved 2021-07-11.
  21. ^ Strandberg 2006.

References

[edit]
  • Adams, Ariel (2010-03-04). "Panerai And Ferrari Officially Break Up". luxist.com. AOL Inc. Archived from the original on 2011-01-04. Retrieved 2011-01-24. Almost from the beginning the watches could not sell. Consumers disapproved of them, and stores couldn't move them.
  • Pons, Grégory (2010-03-03). "Panerai-Ferrari: Divorce à l'italienne" [Panerai-Ferrari: Divorce Italian Style]. Business Montres & Joaillerie, la Lettre International des Marchés Horlogers (in French). Geneva, Switzerland: Grégory Pons. Archived from the original on 2011-01-03. Retrieved 2011-01-24. Ainsi donc, Panerai et Ferrari ne font plus écurie commune...
  • Strandberg, Keith W. (2006-03-27). "Panerai and Ferrari". europastar.com. Europa Star. Archived from the original on 2011-07-19. Retrieved 2010-12-19. Panerai unveiled its newest product, the Ferrari Engineered by Panerai watch collection...
  • "Lot 321 / Sale 1348". christies.com. Christie's International Plc. 2007-11-12. Archived from the original on 2012-04-04. Retrieved 2010-12-19. Price Realized CHF97,000 ($86,490)
  • "Timeline 1860". panerai.com. Officine Panerai Marketing e Communicazioni Srl. 2011. Archived from the original on 2011-06-05. Retrieved 2011-01-24. Giovanni Panerai (1825–1897), founder of the family business, opens the first watchmaker's shop in Florence on the Ponte alle Grazie...
  • "Timeline 1890–1900". panerai.com. Officine Panerai Marketing e Communicazioni Srl. 2011. Archived from the original on 2011-08-30. Retrieved 2011-01-24. Guido Panerai (1873–1934), grandson of the founder, expands his grandfather's business and gives it new impetus, specializing in high precision mechanisms and becoming official supplier to the Royal Italian Navy.
  • Munchow, Joshua (2014-03-24). "Panerai Radiomir 1940 Chronograph: The Day Everything Changed". quillandpad.com. Quill & Pad. Retrieved 2014-03-16. It must be taken into consideration, however, that Panerai didn't build watches for the public; instead it only produced tool watches for the Italian Navy, which means that Panerai watches were always, first and foremost, tools to be used..
  • Pasetto, Loris (2013). "Panerai - Una storia italiana". www.paneraibook.com. Loris Pasetto & Luciano Cipullo. Rolex S.A. produced 24 of the 6152 reference number and 36 of the 6154's. Official sources tell us that the Italian Navy bought 30 patented underwater watches in 1954 so it is plausible to presume that this lot was made up of a mix of 6152's and 6154's, which had been acquired for testing purposes.
  • Pereztroika, Jose (2017). "The History of Panerai Watches at a Glance". www.perezcope.com. Jose Pereztroika. Panerai is pure history! To visualize the amazing evolution of 'Panerai' watches, I created a comprehensive, contextual and highly visual timeline that displays every relevant watch and the events that had an effect on its production, looks and use.
[edit]
Wikimedia Commons has media related to Panerai (company).
Retrieved from "https://en.wikipedia.org/enwiki/w/index.php?title=Panerai&oldid=1226288250"