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{{Short description|Defunct Canadian speciality music television channel}}
{{Infobox_TV_channel|
{{Infobox television channel
name = AUX |
logofile = Aux tv logo.png |
| name = A.Side TV
⚫
| logo = A Side TV logo.png
logoalt= '''AUX logo''' |
| logo_size = 150px
logosize= 200px |
| launch = Expected to launch in fall 2009
| launch_date = {{start date and age|2009|10|1}}
| closed_date = {{end date and age|2023|1|15}}
| closed date =
| picture_format = [[1080i]] [[HDTV]]<br />(downscaled to [[letterboxed]] [[480i]] for the [[SDTV]] feed)
| picture format =
| share =
| network =
| share as of =
| owner = [[Blue Ant Media]]
| share source =
| country = Canada
| network =
| area = Canada
| owner = Glassbox Television Inc
| headquarters = [[Toronto]], [[Ontario]]
| slogan =
| former_names = AUX (2009-2017)
| country = [[Canada]] |
| replaced =
| broadcast area = National
| sister_channels =
| timeshift_service =
| headquarters = [[Mississauga]], [[Ontario]]
| website = {{URL|tv.ontheaside.com}}
| former names =
| replaced names =
| sister names =
| timeshift names =
⚫
| web = [http://www.aux.tv/ aux.tv]
}}
}}
'''A.Side TV''' was a [[Television in Canada|Canadian]] [[English language]] [[Discretionary service|discretionary]] [[specialty channel]] owned by [[Blue Ant Media]]. Originally focusing on music and pop culture programming, the channel [[channel drift|drifted]] towards generic [[true crime]] and paranormal programming before it wound down operations in mid-January 2023.
'''''aux.tv''''' is a [[Canada|Canadian]] music website and future television channel. Owned and operated by Glassbox Television, the website is built on an [[Internet television]] model, offering music video and programs profiling new and emerging artists in [[alternative music|alternative]], [[hip hop]], [[indie rock]], [[indie pop]] and other genres.


==History==
The site was launched on November 24, 2008.<ref>[http://www.techmediareports.ca/reports/content/8936-bite_tv_targets_18_34_year_olds_with_online_mobile_and_tv_broadcasts BITE TV targets 18-34 year olds with online, mobile and TV broadcasts]; Tech Media Reports; [[2008-11-10]]</ref> In addition to its website, aux.tv currently airs content on [[BiteTV]], a Glassbox-owned [[digital cable]] channel, and on [[Joost]], an internet television service.<ref>[http://www.joost.com/038owpq/t/AUX-TV aux.tv on Joost]</ref> The service plans on launching as a 24-hour television channel in the fall of 2009 in Canada.<ref>[http://www.marketingmag.ca/english/news/media/article.jsp?content=20090618_143206_6592 AUX to tune in cable audience]; Marketing Magazine; [[2009-06-18]]</ref>
===As AUX (2009-2016)===
Originating under the branding, '''AUX''', the channel's origins begin in 2008 when original owners, [[Glassbox Television]], launched both an AUX-branded website and a 2-hour programming block on sister channel [[BiteTV]] that focused on music-related programming featuring primarily [[independent music|independent]], and new and emerging artists in [[alternative music|alternative]], [[Hip hop music|hip hop]], [[indie rock]], [[indie pop]] and other similar genres. Both the website and the programming block launched on November 24, 2008.<ref name="Great AUXpectations">[http://torontoist.com/2009/09/great_auxpectations.php Great AUXpectations]; Torontoist; 2009-09-24</ref>
[[File:Aux tv logo.svg|left|150px|thumb|Aux logo]]
⚫
In February 2009, AUX participated with [[CBC Radio 3]] and ''[[Exclaim!]]'' to launch "X3", a new collaborative cross-promotional platform which saw all three outlets create content spotlighting a particular "Artist of the Month". X3 artists of the month have included [[K'naan]], [[Malajube]], [[Thunderheist]], [[Japandroids]], [[Apostle of Hustle]] and [[The Rural Alberta Advantage]].<ref>{{cite web|url=http://x3artist.com/|title=A.Side|website=A.Side|access-date=22 April 2018|archive-date=26 March 2013|archive-url=https://web.archive.org/web/20130326041130/http://x3artist.com/|url-status=dead}}</ref> The project ceased in 2012.


Glassbox Television received approval by the [[Canadian Radio-television and Telecommunications Commission]] (CRTC) to launch AUX as a national English-language [[Category B services|category 2]] specialty channel on March 6, 2009, describing the channel n regulatory documents as a service ''"devoted to emerging music and its creation, including programming featuring emerging music and aimed at helping emerging musicians."''<ref>[http://www.crtc.gc.ca/eng/archive/2009/2009-121.htm Broadcasting Decision CRTC 2009-121]; CRTC; 2009-03-06</ref> The channel was launched on October 1, 2009, exclusively on [[Rogers Cable]]<ref>[http://www.newswire.ca/en/story/486183/aux-music-television-debuts-october-1-on-rogers-cable-with-24-series-devoted-to-music-and-music-culture AUX music television debuts October 1 on Rogers Cable with 24 series devoted to music and music culture] CNW press release 2009-09-23</ref> (in Ontario and New Brunswick, and shortly thereafter in [[Newfoundland and Labrador]]). Later, other providers such as [[Shaw Communications|Shaw Cable]], [[Shaw Direct]], [[EastLink (company)|EastLink]], and [[Source Cable]] launched the channel on their systems, eventually obtaining wide national distribution on most majors television providers in Canada.
⚫
==Programming==


In April 2010, the CRTC denied an application by Glassbox to launch a [[French-language]] version of AUX, as [[Astral Media]] had filed an intervention against the Glassbox application suggesting that the channel would be in competition with the established music video networks [[MusiquePlus]] and [[MusiMax]].<ref>[http://exclaim.ca/News/CRTC_Denies_French-Language_Version_of_AUX_TV CRTC Denies French-Language Version of AUX TV]. ''[[Exclaim!]]'', April 23, 2010.</ref>
⚫
Programs on aux.tv include ''ExploreMusic with [[Alan Cross]]'', ''[[Master Tracks]]'', ''Cypher'', ''Band Foto'', ''Strange Notes'' (hosted by [[George Pettit]] of [[Alexisonfire]]), ''Volume'', ''Camera Music'', ''[[the alt.sessions]]'', ''[[Closer (TV series)|Closer]]'' and ''[[KayvonTV]]''.


On April 11, 2011, it was announced that [[Blue Ant Media]] would acquire a controlling interest in Glassbox Television. Blue Ant Media initially acquired a 29.9% stake in the company, with the option to expand their stake up to 75% which would give the company controlling interest.<ref>{{cite web|url=https://toronto.ctvnews.ca/blue-ant-media-to-acquire-glassbox-television-1.630123|title=Blue Ant Media to acquire GlassBox Television|date=11 April 2011|website=ctv.ca|access-date=22 April 2018}}</ref><ref>{{cite web|url=http://www.marketingmag.ca/news/media-news/broadcast-veteran-macmillan-buys-glassbox-television-stake-25884|title=Broadcast veteran MacMillan buys GlassBox Television stake|website=www.marketingmag.ca|access-date=22 April 2018}}</ref> The company would later be purchased outright by Blue Ant Media in the summer of 2012.<ref>[http://www.crtc.gc.ca/eng/archive/2012/2012-419.htm Broadcasting Decision CRTC 2012-419] CRTC 2012-08-01</ref>
==Collaborations==

⚫
In February 2009, ''aux.tv'' participated with [[CBC Radio 3]] and ''[[Exclaim!]]'' to launch '''X3''', a new collaborative cross-promotional platform which sees all three outlets air or publish feature content spotlighting a particular "Artist of the Month". X3 artists of the month have included [[K'naan]], [[Malajube]], [[Thunderheist]], [[Japandroids]], [[Apostle of Hustle]] and [[The Rural Alberta Advantage]].<ref>[http://x3artist.com/ X3 Artist of the Month]</ref>
On June 4, 2013, AUX launched a [[high-definition television|high definition]] feed.{{citation needed|date=October 2022}}

===As A.Side===
On April 6, 2017, Blue Ant Media, along with Shed Creative Agency, announced that the channel would be rebranded '''A.Side TV''', later confirmed to launch on May 30, 2017.<ref>[http://blueantmedia.ca/2017/05/a-side-a-new-multi-platform-brand-celebrating-music-and-pop-culture-launches-today/ A.Side, A New Multi-Platform Brand Celebrating Music And Pop Culture, Launches Today] {{Webarchive|url=https://web.archive.org/web/20170611040951/http://blueantmedia.ca/2017/05/a-side-a-new-multi-platform-brand-celebrating-music-and-pop-culture-launches-today/ |date=2017-06-11 }}. Blue Ant Media press release 05-18-17</ref> The purpose of the rebrand was to align the channel with the newly formed multi-platform music brand, A.Side, which launched on May 18, 2017, and focuses on general pop music and pop culture content aimed at millennials,<ref>[http://blueantmedia.ca/2017/04/blue-ant-media-and-shed-creative-agency-announce-plans-to-launch-new-multi-platform-music-offering-a-side/ BLUE ANT MEDIA AND SHED CREATIVE AGENCY ANNOUNCE PLANS TO LAUNCH NEW MULTI-PLATFORM MUSIC OFFERING, A.SIDE] Blue Ant Media press release 04-06-17</ref> in particular, female millennials.<ref>[https://playbackonline.ca/2017/04/06/blue-ant-media-and-shed-creative-partner-to-launch-new-music-offering/ Blue Ant Media, Shed Creative partner on new music offering], Playback Online, 2017-04-06</ref> Blue Ant Media continued to operate and fully own the channel, while Shed managed content for the A.Side website and social media platforms.,<ref>{{cite web|url=http://mediaincanada.com/2017/04/06/blue-ant-media-and-shed-creative-partner-to-launch-new-music-offering/|title=Blue Ant Media and Shed Creative partner to launch new music offering|website=mediaincanada.com|access-date=22 April 2018}}</ref> though by the middle of 2020 those presences had gone inactive outside schedule updates.<ref>{{cite web|url=https://ontheaside.com/lifestyle/casey-house-rewrites-the-stories-of-beloved-tv-characters-to-smash-stigma-around-hiv-aids/|title=Casey House rewrites the stories of beloved TV characters to smash stigma around HIV_AIDS - A.Side|website=A.Side TV|access-date=25 September 2022}}</ref><ref>[https://twitter.com/A_Side/status/1266036673789546498?cxt=HHwWhMC-3bTp7pEjAAAA With summer☀️ just around the corner, we thought we’d kick things off early with some major summer singles that wouldn’t fly today. Check ‘em out here:]</ref>

In December 2022, Blue Ant announced that the channel would cease operations on January 15, 2023.<ref>Kelly Townsend, [https://playbackonline.ca/2022/12/15/blue-ant-media-turns-down-the-volume-on-a-side/ "Blue Ant Media turns down the volume on A.Side"]. ''[[Playback (magazine)|Playback]]'', December 15, 2022.</ref> Shortly after this, the channel space created in 2009 by Aux ceased to exist.

⚫
==Programming==
Though still marketed as a music and pop culture service as of 2022,<ref>[https://blueantmedia.com/channels/a-side/ A.Side - Blue Ant Media]</ref> A.Side ended its run carrying unrelated reality series and documentary programming predominately centred around [[food]], [[true crime]], and the [[paranormal]].<ref>[https://tv.ontheaside.com/schedule/ Schedule - A.Side TV]</ref><ref>[https://www.ontvtonight.com/ca/guide/listings/channel/69034551/aside.html A.Side - TV Listings Guide]</ref><ref>[https://www.tvpassport.com/tv-listings/stations/aside-tv/6778 TV Schedule for A.Side TV | TV Passport]</ref>

As AUX, the channel aired a mix of music-related programming in the form of music videos, docuseries, interviews and talk shows, and pre-taped live performances, among others.
⚫
Original programming produced under the AUX brand included ''[[ExploreMusic]] with [[Alan Cross]]'', ''[[Aux Weekly]]'', ''Strange Notes'' (hosted by [[George Pettit]] of [[Alexisonfire]]), and ''[[the alt.sessions]]''.


==References==
==References==
Line 37: Line 49:


==External links==
==External links==
* [http://www.aux.tv/ aux.tv]
*{{Official website|http://tv.ontheaside.com}}
* {{myspace|auxtv|aux.tv}}


{{Blue Ant Media}}
⚫
[[Category:Canadian music websites]]
[[Category:Internet television channels]]
{{Music television channels in Canada}}


[[Category:Blue Ant Media channels]]
{{Canada-corp-stub}}
[[Category:Music television channels]]
[[Category:2009 establishments in Canada]]
[[Category:Television channels and stations established in 2009]]
[[Category:Defunct cable television channels in Canada]]
⚫
[[Category:Canadian music websites]]
[[Category:English-language television stations in Canada]]
[[Category:2023 disestablishments in Canada]]
[[Category:Television channels and stations disestablished in 2023]]

Latest revision as of 15:43, 7 February 2024

A.Side TV
CountryCanada
Broadcast areaCanada
HeadquartersToronto, Ontario
Programming
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
Ownership
OwnerBlue Ant Media
History
LaunchedOctober 1, 2009; 15 years ago (2009-10-01)
ClosedJanuary 15, 2023; 23 months ago (2023-01-15)
Former namesAUX (2009-2017)
Links
Websitetv.ontheaside.com

A.Side TV was a Canadian English language discretionary specialty channel owned by Blue Ant Media. Originally focusing on music and pop culture programming, the channel drifted towards generic true crime and paranormal programming before it wound down operations in mid-January 2023.

History

[edit]

As AUX (2009-2016)

[edit]

Originating under the branding, AUX, the channel's origins begin in 2008 when original owners, Glassbox Television, launched both an AUX-branded website and a 2-hour programming block on sister channel BiteTV that focused on music-related programming featuring primarily independent, and new and emerging artists in alternative, hip hop, indie rock, indie pop and other similar genres. Both the website and the programming block launched on November 24, 2008.[1]

Aux logo

In February 2009, AUX participated with CBC Radio 3 and Exclaim! to launch "X3", a new collaborative cross-promotional platform which saw all three outlets create content spotlighting a particular "Artist of the Month". X3 artists of the month have included K'naan, Malajube, Thunderheist, Japandroids, Apostle of Hustle and The Rural Alberta Advantage.[2] The project ceased in 2012.

Glassbox Television received approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch AUX as a national English-language category 2 specialty channel on March 6, 2009, describing the channel n regulatory documents as a service "devoted to emerging music and its creation, including programming featuring emerging music and aimed at helping emerging musicians."[3] The channel was launched on October 1, 2009, exclusively on Rogers Cable[4] (in Ontario and New Brunswick, and shortly thereafter in Newfoundland and Labrador). Later, other providers such as Shaw Cable, Shaw Direct, EastLink, and Source Cable launched the channel on their systems, eventually obtaining wide national distribution on most majors television providers in Canada.

In April 2010, the CRTC denied an application by Glassbox to launch a French-language version of AUX, as Astral Media had filed an intervention against the Glassbox application suggesting that the channel would be in competition with the established music video networks MusiquePlus and MusiMax.[5]

On April 11, 2011, it was announced that Blue Ant Media would acquire a controlling interest in Glassbox Television. Blue Ant Media initially acquired a 29.9% stake in the company, with the option to expand their stake up to 75% which would give the company controlling interest.[6][7] The company would later be purchased outright by Blue Ant Media in the summer of 2012.[8]

On June 4, 2013, AUX launched a high definition feed.[citation needed]

As A.Side

[edit]

On April 6, 2017, Blue Ant Media, along with Shed Creative Agency, announced that the channel would be rebranded A.Side TV, later confirmed to launch on May 30, 2017.[9] The purpose of the rebrand was to align the channel with the newly formed multi-platform music brand, A.Side, which launched on May 18, 2017, and focuses on general pop music and pop culture content aimed at millennials,[10] in particular, female millennials.[11] Blue Ant Media continued to operate and fully own the channel, while Shed managed content for the A.Side website and social media platforms.,[12] though by the middle of 2020 those presences had gone inactive outside schedule updates.[13][14]

In December 2022, Blue Ant announced that the channel would cease operations on January 15, 2023.[15] Shortly after this, the channel space created in 2009 by Aux ceased to exist.

Programming

[edit]

Though still marketed as a music and pop culture service as of 2022,[16] A.Side ended its run carrying unrelated reality series and documentary programming predominately centred around food, true crime, and the paranormal.[17][18][19]

As AUX, the channel aired a mix of music-related programming in the form of music videos, docuseries, interviews and talk shows, and pre-taped live performances, among others. Original programming produced under the AUX brand included ExploreMusic with Alan Cross, Aux Weekly, Strange Notes (hosted by George Pettit of Alexisonfire), and the alt.sessions.

References

[edit]
  1. ^ Great AUXpectations; Torontoist; 2009-09-24
  2. ^ "A.Side". A.Side. Archived from the original on 26 March 2013. Retrieved 22 April 2018.
  3. ^ Broadcasting Decision CRTC 2009-121; CRTC; 2009-03-06
  4. ^ AUX music television debuts October 1 on Rogers Cable with 24 series devoted to music and music culture CNW press release 2009-09-23
  5. ^ CRTC Denies French-Language Version of AUX TV. Exclaim!, April 23, 2010.
  6. ^ "Blue Ant Media to acquire GlassBox Television". ctv.ca. 11 April 2011. Retrieved 22 April 2018.
  7. ^ "Broadcast veteran MacMillan buys GlassBox Television stake". www.marketingmag.ca. Retrieved 22 April 2018.
  8. ^ Broadcasting Decision CRTC 2012-419 CRTC 2012-08-01
  9. ^ A.Side, A New Multi-Platform Brand Celebrating Music And Pop Culture, Launches Today Archived 2017-06-11 at the Wayback Machine. Blue Ant Media press release 05-18-17
  10. ^ BLUE ANT MEDIA AND SHED CREATIVE AGENCY ANNOUNCE PLANS TO LAUNCH NEW MULTI-PLATFORM MUSIC OFFERING, A.SIDE Blue Ant Media press release 04-06-17
  11. ^ Blue Ant Media, Shed Creative partner on new music offering, Playback Online, 2017-04-06
  12. ^ "Blue Ant Media and Shed Creative partner to launch new music offering". mediaincanada.com. Retrieved 22 April 2018.
  13. ^ "Casey House rewrites the stories of beloved TV characters to smash stigma around HIV_AIDS - A.Side". A.Side TV. Retrieved 25 September 2022.
  14. ^ With summer☀️ just around the corner, we thought we’d kick things off early with some major summer singles that wouldn’t fly today. Check ‘em out here:
  15. ^ Kelly Townsend, "Blue Ant Media turns down the volume on A.Side". Playback, December 15, 2022.
  16. ^ A.Side - Blue Ant Media
  17. ^ Schedule - A.Side TV
  18. ^ A.Side - TV Listings Guide
  19. ^ TV Schedule for A.Side TV | TV Passport
[edit]
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