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{{Short description|Subsidiary that manages the Westinghouse brand}}
:''This page provides information on the present-day ''Westinghouse Electric Corporation'' founded in 1998, primarily to license the ''Westinghouse'' brand to other manufacturers. See [[Westinghouse]] (disambiguation) for other uses, including the famous historic ''Westinghouse Electric Corporation''.''
{{about|the former program for licensing the Westinghouse brand to third parties worldwide when part of ViacomCBS|historical information|Westinghouse Electric Corporation|other uses|Westinghouse (disambiguation)}}
{{notability|Corp|date=May 2022}}
{{Infobox company
| name = Wilmerding Licensing Corporation
⚫
| former_name = Westinghouse Licensing Corporation
| type = [[Subsidiary]]
| logo = Westinghouse_Design_Mark.svg
| logo_size = 120
| industry = Brand management<br />Trademark management
⚫
| predecessor = [[Westinghouse Electric Corporation|Westinghouse Electric (1886)]]
| foundation = {{start date and age|1997}}
| hq_location_city = [[New York, New York]]
| hq_location_country = U.S.
| website = {{url|https://westinghouse.com/|westinghouse.com/}}
}}


The '''Westinghouse Licensing Corporation''' (now named '''Wilmerding Licensing Corporation'''<ref>{{Cite web |title=Name Change Filing |url=https://search.sunbiz.org/Inquiry/CorporationSearch/ConvertTiffToPDF?storagePath=COR%5C2021%5C0708%5C69136649.Tif&documentNumber=F97000006826}}</ref>) was a [[Delaware General Corporation Law]] organized subsidiary that was founded in 1998 by [[Westinghouse Electric Corporation|Westinghouse-CBS]] (the renamed original Westinghouse) in managing the [[intellectual property]] assets relating to the Westinghouse trademarks produced from 1886 until 1996. The Westinghouse name and trademarks were purchased from [[ViacomCBS]] in 2021 by a new company called Westinghouse Electric Corporation.<ref>{{Cite web |title=Sale of Trademarks |url=https://ir.paramount.com/static-files/357c6440-f534-480a-b0ac-abb13963f070 |access-date=2023-08-24 |website=Paramount Global |page=93}}</ref><ref>{{Cite web |title=Westinghouse Nuclear > Terms of Use |url=https://www.westinghousenuclear.com/terms-of-use |access-date=2023-08-24 |website=www.westinghousenuclear.com}}</ref>


Westinghouse Licensing had its headquarters in [[New York City]].
The ''Westinghouse Electric Corporation'' ('WEC') is a [[Delaware corporation]] founded by CBS Corporation (now owned by [[Viacom|Viacom, Inc.]]) in 1998 to manage the intellectual property assets relating to the venerable '''Westinghouse''' brand.


⚫
== History ==
All traces of the Westinghouse name go back to the original company's roots starting in 1886 when [[George Westinghouse]] founded the company in [[Pittsburgh|Pittsburgh, Pennsylvania]].


After the [[Westinghouse Electric Corporation|original Westinghouse]] acquired [[CBS|CBS Inc.]], it set about transforming itself from a diversified conglomerate with strong industrial roots into a media giant. Starting in 1996, it began selling off many of its non-media assets.
== Recent history of the Westinghouse brand ==
In 1997, Westinghouse acquired [[Infinity Broadcasting Corporation]] and was reorganized as the first CBS Corporation, taking on the name of the broadcasting network.
⚫
* 1995 - The [[Westinghouse Electric Corporation (1886)|original Westinghouse Electric Corporation]] acquires [[CBS]] from [[Laurence Tisch]]
* 1997 - Westinghouse Electric Corporation changes its name to CBS Corporation, ending the reign of the 101-year old brand as the name of a major corporation
* 1998 - CBS Corporation founds the present-day subsidiary Westinghouse Electric Corporation whose sole role is to own the [[intellectual property]] assets of the Westinghouse brand and to license it to other manufacturers and distributors
* 1999 - CBS Corporation sells its remaining nuclear assets to [[BNFL]] which renames the subsidiary [[Westinghouse Electric Company]]. CBS is also acquired by [[Viacom]].


In 1999, CBS Corporation sold all of its nuclear businesses to [[BNFL]] and Westinghouse, thus jettisoning its last significant non-media assets. Soon after, BNFL gained license rights on the Westinghouse trademarks and used them to reorganize its newly acquired nuclear assets as [[Westinghouse Electric Company|Westinghouse Electric Company LLC]]. Those companies were later sold to the [[Toshiba|Toshiba Group]] in 2007, then [[Brookfield Business Partners]] in 2018.


== Licensing of the Westinghouse brand ==
== Licensing of the brand ==
{{infobox brand
Starting in 1998, the new WEC has [[License#Intellectual property|licensed]] the famous [[brand]] for use on a multitude of products, some (though not all) of which were in similar categories to those sold by the historic version of the company. It should be noted that, though these products advertise the '''Westinghouse''' name, they are neither manufactured by the historic Westinghouse company nor are the quality standards necessarily actively maintained by WEC.
| logo = Westinghouse_Design_Mark.svg
| logo_size = 120
| name = Westinghouse (brand)
| image =
| type = Licensed brandname
| currentowner = Westinghouse Electric Corporation
| origin = [[United States|U.S.]]
| introduced = 1886
| discontinued =
| related = White-Westinghouse
| markets =
| previousowners = [[Westinghouse Electric Corporation|Westinghouse Electric (1886)]]
| trademarkregistrations =
| ambassador =
| tagline = "Innovation you can be sure of", "You Can Be Sure...If It's Westinghouse"
| website = {{url|https://westinghouse.com/|westinghouse.com}}
}}


Beginning in 1998, Westinghouse Licensing had [[License#Intellectual property|licensed]] the famous [[brand]] for use on a multitude of products, some of which were in similar categories to those sold by the historic version of the company. Though these products advertise the Westinghouse name, they were not manufactured by the historic Westinghouse company.<ref name="pdm">{{cite news|last1=Ford|first1=Carro|title=Brand Recharging|url=http://www.packagedesignmag.com/issues/2004.03/feature_3.shtml |archive-date=10 December 2008 |access-date=9 February 2017 |work=Package Design Magazine|publisher=ST Media Group International|date=March 2004 |url-status=dead |archive-url=https://web.archive.org/web/20081210071757/http://www.packagedesignmag.com/issues/2004.03/feature_3.shtml}}</ref>
⚫
==== Active licensees of WEC ====
⚫
* [[Westinghouse Digital Electronics]], selling LCD televisions and related products
⚫
* [[Westinghouse Lighting Corporation]], selling light bulbs, ceiling fans, and lighting fixtures
* [[Salton, Inc.]], selling vacuum cleaners
* [[Linear LLC]] [[d/b/a]] Westinghouse-home.com, selling garage-door openers and wireless intercoms
* [[The NCC, Inc.]], selling electrical accessories, small lighting devices, and flashlights
* [[Nordyne]], [[d/b/a]] Westinghouse Heating and Cooling, selling [[HVAC]] systems
* [[International Development Corporation]] d/b/a Westinghouse Solar Lights, selling solar lighting


⚫
=== Active licensees ===
These were the Westinghouse licensees manufacturing products under the "Westinghouse" and "[[White-Westinghouse]]" names up until 2021:

* [[Westinghouse Electric Company|Westinghouse Electric Company LLC]], providing nuclear energy worldwide.
* [[TECO Electric and Machinery|TECO]]-Westinghouse Motor Company (previously Westinghouse Heavy Industry Motor Division, HIMD), maintains original Westinghouse large electric motor designs and manufactures new motors & generators from ¼&nbsp;hp to 100,000&nbsp;hp.
* Westinghouse Battery selling general purpose batteries, Industrial sealed lead acid batteries, and LED flashlights.
⚫
* [[Westinghouse Lighting Corporation]], formerly [[Angelo Brothers]] Lighting, selling light bulbs, ceiling fans, and lighting fixtures<ref name=pdm/>
* [[The NCC]], selling Westinghouse-branded electrical accessories.
* [[Electrolux]] Group, selling Westinghouse branded refrigerators, washing machines and dishwashers in Australia.
⚫
* [[Westinghouse Electronics]], selling Westinghouse-branded LCD televisions and computer monitors.


== References ==
== References ==
{{reflist}}
* [http://www.packagedesignmag.com/issues/2004.03/feature_3.shtml ''Package Design Magazine'': Brand Recharging (March 2004)]


⚫
== External links ==
* {{official website|https://westinghouse.com/}}


{{Westinghouse}}
⚫
== See also ==
⚫
* [[Westinghouse Electric Corporation (1886)]]
⚫
* [[Westinghouse Electric Company]]


[[Category:Branding companies of the United States]]

[[Category:Former CBS Corporation subsidiaries]]
⚫
== External links ==
[[Category:Garage door opener manufacturers]]
* [http://www.westinghouse.com/ Westinghouse.com]
⚫
[[Category:Westinghouse Electric Company|*04]]

Latest revision as of 23:28, 20 September 2024

This article is about the former program for licensing the Westinghouse brand to third parties worldwide when part of ViacomCBS. For historical information, see Westinghouse Electric Corporation. For other uses, see Westinghouse (disambiguation).
Wilmerding Licensing Corporation
FormerlyWestinghouse Licensing Corporation
Company typeSubsidiary
IndustryBrand management
Trademark management
PredecessorWestinghouse Electric (1886)
Founded1997; 28 years ago (1997)
Headquarters
New York, New York
,
U.S.
Websitewestinghouse.com/

The Westinghouse Licensing Corporation (now named Wilmerding Licensing Corporation[1]) was a Delaware General Corporation Law organized subsidiary that was founded in 1998 by Westinghouse-CBS (the renamed original Westinghouse) in managing the intellectual property assets relating to the Westinghouse trademarks produced from 1886 until 1996. The Westinghouse name and trademarks were purchased from ViacomCBS in 2021 by a new company called Westinghouse Electric Corporation.[2][3]

Westinghouse Licensing had its headquarters in New York City.

History

[edit]

All traces of the Westinghouse name go back to the original company's roots starting in 1886 when George Westinghouse founded the company in Pittsburgh, Pennsylvania.

After the original Westinghouse acquired CBS Inc., it set about transforming itself from a diversified conglomerate with strong industrial roots into a media giant. Starting in 1996, it began selling off many of its non-media assets. In 1997, Westinghouse acquired Infinity Broadcasting Corporation and was reorganized as the first CBS Corporation, taking on the name of the broadcasting network.

In 1999, CBS Corporation sold all of its nuclear businesses to BNFL and Westinghouse, thus jettisoning its last significant non-media assets. Soon after, BNFL gained license rights on the Westinghouse trademarks and used them to reorganize its newly acquired nuclear assets as Westinghouse Electric Company LLC. Those companies were later sold to the Toshiba Group in 2007, then Brookfield Business Partners in 2018.

Licensing of the brand

[edit]
Westinghouse (brand)
Product typeLicensed brandname
OwnerWestinghouse Electric Corporation
CountryU.S.
Introduced1886
Related brandsWhite-Westinghouse
Previous ownersWestinghouse Electric (1886)
Tagline"Innovation you can be sure of", "You Can Be Sure...If It's Westinghouse"
Websitewestinghouse.com

Beginning in 1998, Westinghouse Licensing had licensed the famous brand for use on a multitude of products, some of which were in similar categories to those sold by the historic version of the company. Though these products advertise the Westinghouse name, they were not manufactured by the historic Westinghouse company.[4]

Active licensees

[edit]

These were the Westinghouse licensees manufacturing products under the "Westinghouse" and "White-Westinghouse" names up until 2021:

  • Westinghouse Electric Company LLC, providing nuclear energy worldwide.
  • TECO-Westinghouse Motor Company (previously Westinghouse Heavy Industry Motor Division, HIMD), maintains original Westinghouse large electric motor designs and manufactures new motors & generators from ¼ hp to 100,000 hp.
  • Westinghouse Battery selling general purpose batteries, Industrial sealed lead acid batteries, and LED flashlights.
  • Westinghouse Lighting Corporation, formerly Angelo Brothers Lighting, selling light bulbs, ceiling fans, and lighting fixtures[4]
  • The NCC, selling Westinghouse-branded electrical accessories.
  • Electrolux Group, selling Westinghouse branded refrigerators, washing machines and dishwashers in Australia.
  • Westinghouse Electronics, selling Westinghouse-branded LCD televisions and computer monitors.

References

[edit]
  1. ^ "Name Change Filing".
  2. ^ "Sale of Trademarks". Paramount Global. p. 93. Retrieved 2023-08-24.
  3. ^ "Westinghouse Nuclear > Terms of Use". www.westinghousenuclear.com. Retrieved 2023-08-24.
  4. ^ a b Ford, Carro (March 2004). "Brand Recharging". Package Design Magazine. ST Media Group International. Archived from the original on 10 December 2008. Retrieved 9 February 2017.
[edit]
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