Here It Goes Again: Difference between revisions

"Here It Goes Again"
"Here It Goes Again"
Single by OK Go
from the album Oh No
B-side	"The Lovecats"
Released	September 4, 2006
Studio	Gula Studion (Malmö, Sweden)
Genre	Power pop
Length	3:00
Label	Capitol; EMI;
Songwriter(s)	Damian Kulash
Producer(s)	Tore Johansson
OK Go singles chronology

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"Here It Goes Again" is a song by American rock band OK Go, the fifth single released from their second studio album, Oh No (2005). It was the band's only single to chart on the US Billboard Hot 100 until "I Won't Let You Down" in November 2014 and peaked at number 36 on the UK Singles Chart, giving the band their second UK top-40 hit. The music video, featuring the band dancing on treadmills, became a staple on YouTube, at one time being one of their most-watched videos, with over 65 million views.

The single's B-side, "The Lovecats", is a cover of the song by the Cure and was previously included on the band's Do What You Want EP and the single "A Million Ways". An alternate version was nicknamed "UK Surf".

Composition and recording

Written by Damian Kulash Jr., the three-minute "Here It Goes Again" is set in common time at a "Moderately fast rock" tempo of 144 beats per minute. It is composed in the key of C major, with the vocal range spanning from C₄ to A₄.^[2] Kulash also sang and played the guitar in the original mix, which was produced by Tore Johansson with co-production done by Eric Drew Feldman, Howard Willing and Ken Sluiter. Andy Duncan was another guitarist on the track. Other instruments on the recording include drums performed by Dan Konopka and bass by Tim Nordwind. David Carlsson and Petter Lindgård were the song's engineers, with Jens Lindgård being the engineering assistant. Recorded at Gula Studion in Malmö, Sweden, it was mixed at The Village Recorder in Los Angeles by Dave Sardy, and finally mastered by Robert Vosgien at Capitol Mastering, also in Los Angeles.^[3]

Commercial performance

On the American Billboard Hot 100 chart, issue dated September 16, 2006, "Here It Goes Again" debuted at number 87,^[4] and by the next week it rose to its peak into the top 40 at 38.^[5] The track lasted a total of 20 weeks.^[6] Additionally, it reached into the top 40 onto the Pop 100 at number 34,^[7] as well as number 17 on the Adult Top 40^[8] and Alternative Songs charts.^[9] "Here It Goes Again" was also a Top 40 hit in other countries. On the UK Singles Chart, it debuted at number 36,^[10] while on the Official New Zealand Music Chart its peak position was 28.^[11] In Australia, the song began at number 67 on the ARIA top 100 singles chart, and rose to 63 the next week and also topped the Hitseekers chart, which surveys tracks by bands that have not reached into the top 50 of the main chart.^[12]

Music video

The music video of this song is a performance of the band dancing on eight treadmills, arranged in two rows of four and in alternating opposite directions, in a single continuous take. Choreographed and co-directed by the band and lead singer Damian Kulash's sister Trish Sie, it took a total of seventeen attempts to complete the video.^[13] As in the band's video for "A Million Ways", Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash, following the format from the dance choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings. The video debuted on YouTube on July 31, 2006, and has been viewed over 65 million times as of August 2024. It premiered on VH1's Top 20 Countdown that same day. OK Go performed the dance routine live at the 2006 MTV Video Music Awards.

The music video won the 2007 Grammy Award for Best Short Form Music Video and the 2006 YouTube awards for Most Creative Video.

In "The Must List" on the August 18, 2006, issue of Entertainment Weekly, the video was ranked number nine: "The votes have been tallied, and this year's award for Best Use of Treadmills in an Alt-Pop Music Video goes to ... http://okgo.net/news.aspx".^[14] In July 2011, the music video was named one of "The 30 All-Time Best Music Videos" by Time magazine.^[15]

UK Surf Mix

During mid-2006, the band recorded a slower version of "Here It Goes Again" "in their attic".^[16] This version, dubbed "UK Surf" or the "UK Surf Mix", was released on iTunes in the UK the same day as the single. After being featured in the January 2007 Grey's Anatomy episode "Great Expectations", it was released in the US through iTunes on February 1, 2007, as a digital download.

Track listings

European single-side 7-inch single^[3]

"Here It Goes Again" – 2:59

European and Australian CD single^[17]^[18]

"Here It Goes Again" – 2:59
"The Lovecats" – 3:31

New Zealand CD single^[19]

"Here It Goes Again"
"Here It Goes Again" (UK Surf)
"Here It Goes Again" (video)

Credits and personnel

Credits are adapted from liner notes of the single release.^[3]

Locations

Recorded at Gula Studion in Malmö, Sweden
Mixed at The Village Recorder in Los Angeles, California
Mastered at Capitol Mastering in Los Angeles, California

Personnel

Songwriting, vocals, guitar – Damian Kulash Jr.
Production – Tore Johansson
Co-production – Eric Drew Feldman, Howard Willing, Ken Sluiter
Engineering – David Carlsson, Petter Lindgård
Assistant engineering – Jens Lindgård
Guitar – Andy Duncan
Bass – Tim Nordwind
Drums – Dan Konopka
Mixing – Dave Sardy
Mastering – Robert Vosgien

Charts

Chart (2006–2007)	Peak position
Australia (ARIA)^[12]	63
Australia Hitseekers (ARIA)^[12]	1
Canada Rock (Billboard)^[20]	44
Czech Republic Modern Rock (IFPI)^[21]	12
New Zealand (Recorded Music NZ)^[11]	28
Scotland (OCC)^[22]	41
UK Singles (OCC)^[10]	36
Ukraine Airplay (TopHit)^[23]	195
US Billboard Hot 100^[6]	38
US Adult Pop Airplay (Billboard)^[8]	17
US Alternative Airplay (Billboard)^[9]	17
US Pop 100 (Billboard)^[7]	34

Certifications


Region	Certification	Certified units/sales
United Kingdom (BPI)^[24]	Silver	200,000^‡
^‡ Sales+streaming figures based on certification alone.

Release history

Region	Date	Format	Label	Ref.
United States	September 4, 2006	Modern rock radio	Capitol	^[25]
United States	September 12, 2006	Contemporary hit radio		^[26]
United Kingdom	September 25, 2006	CD		^{[citation needed]}
Australia	October 23, 2006	CD		^[27]

In popular culture

According to MTV Games's Paul McGooyer, the video game Rock Band helped to spur further interest in the band.^[28] The E3 2016 trailer for Lego Dimensions features the song, as well as the 2007 theme park simulation game Thrillville: Off the Rails.^[29] This song featured in the NBC sitcom Scrubs in the sixth-season episode "My Mirror Image,"^[30] as well as in the 2011 film Bucky Larson: Born to Be a Star. Parodies of the video have appeared on The Simpsons, The Fairly OddParents, Foster's Home for Imaginary Friends, and Kuu Kuu Harajuku (created by Gwen Stefani).^[31]

References

^ Cairns, Dan (February 1, 2009). "Power pop: Encyclopedia of Modern Music". The Sunday Times. Archived from the original on June 15, 2011.
^ "OK Go – Here It Goes Again Sheet Music (Digital Download)". Musicnotes.com. Alfred Publishing. Retrieved October 16, 2012.
^ ^a ^b ^c Here It Goes Again (European single-sided 7-inch vinyl disc). OK Go. Capitol Records. 2006. ANGES22, 0094637520871.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^ "The Billboard Hot 100: September 16, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014.
^ "The Billboard Hot 100: September 23, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014.
^ ^a ^b "OK Go Chart History (Hot 100)". Billboard. Retrieved September 9, 2014.
^ ^a ^b "Pop 100". Billboard. Vol. 118, no. 38. September 23, 2006. p. 82.
^ ^a ^b "OK Go Chart History (Adult Pop Songs)". Billboard. Retrieved September 9, 2014.
^ ^a ^b "OK Go Chart History (Alternative Airplay)". Billboard. Retrieved September 9, 2014.
^ ^a ^b "Official Singles Chart Top 100". Official Charts Company. Retrieved September 10, 2014.
^ ^a ^b "OK Go – Here It Goes Again". Top 40 Singles. Retrieved September 9, 2014.
^ ^a ^b ^c "Issue 870" ARIA Top 100 Singles. National Library of Australia. Retrieved September 24, 2020.
^ "Here Goes 'OK Go' Again". CBS News. October 26, 2006.
^ "The Must List: August 18, 2006". Entertainment Weekly. Time Inc. August 11, 2006. Archived from the original on October 14, 2008. Retrieved October 5, 2014.
^ Suddath, Claire (July 26, 2011). "The 30 All-TIME Best Music Videos - OK Go, 'Here It Goes Again' (2006)". Time. Archived from the original on September 26, 2011. Retrieved October 19, 2024.
^ OK Go – news Archived September 27, 2007, at the Wayback Machine
^ Here It Goes Again (European CD single liner notes). OK Go. Capitol Records. 2006. ANGECD22, 0094637520826.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^ Here It Goes Again (Australian CD single liner notes). OK Go. Capitol Records. 2006. 094637520826.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^ Here It Goes Again (New Zealand CD single liner notes). OK Go. EMI Records. 2007. 3868350.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^ "OK Go Chart History (Canada Rock)". Billboard. Retrieved December 7, 2023.
^ "CZ - Radio - Top 20 Modern Rock - Here It Goes Again - Ok Go - Warner Music" (in Czech). IFPI Czech Republic. Retrieved June 21, 2023.
^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved June 7, 2018.
^ "Ukraine Airplay Chart for 2006-11-08." TopHit. Retrieved May 6, 2024.
^ "British single certifications – OK Go – Here It Goes Again". British Phonographic Industry. Retrieved September 2, 2022.
^ "FMQB Airplay Archive: Modern Rock". FMQB. Archived from the original on March 22, 2013. Retrieved February 22, 2022.
^ "FMQB: CHR". FMQB. Archived from the original on June 2, 2013. Retrieved February 22, 2022.
^ "The ARIA Report: New Releases Singles – Week Commencing 23rd October 2006" (PDF). ARIA. October 23, 2006. p. 30. Archived from the original (PDF) on February 22, 2008. Retrieved February 22, 2022.
^ Gies, Arthur (September 27, 2010). "Rock Band 3: Songs on the Move". IGN. Retrieved September 27, 2010.
^ "Thrillville Off the Rails Soundtrack List". Frontier Forums. November 22, 2007. Retrieved March 15, 2024.
^ LEGO Dimensions (June 9, 2016), LEGO Dimensions: E3 Trailer - New Adventures Await!, archived from the original on December 13, 2021, retrieved June 15, 2016
^ Lollapalooza 2011: Q&A with OK Go from USA Today, by Brandon James Smith, published August 3, 2011, retrieved September 27, 2011

[1] Cairns, Dan (February 1, 2009). "Power pop: Encyclopedia of Modern Music". The Sunday Times. Archived from the original on June 15, 2011.

[2] "OK Go – Here It Goes Again Sheet Music (Digital Download)". Musicnotes.com. Alfred Publishing. Retrieved October 16, 2012.

[eur7-3] Here It Goes Again (European single-sided 7-inch vinyl disc). OK Go. Capitol Records. 2006. ANGES22, 0094637520871.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)

[4] "The Billboard Hot 100: September 16, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014.

[5] "The Billboard Hot 100: September 23, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014.

[Hot100-6] "OK Go Chart History (Hot 100)". Billboard. Retrieved September 9, 2014.

[Billboardpop100-7] "Pop 100". Billboard. Vol. 118, no. 38. September 23, 2006. p. 82.

[Billboardadultpop-8] "OK Go Chart History (Adult Pop Songs)". Billboard. Retrieved September 9, 2014.

[Billboardalternative-9] "OK Go Chart History (Alternative Airplay)". Billboard. Retrieved September 9, 2014.

[UKpeak-10] "Official Singles Chart Top 100". Official Charts Company. Retrieved September 10, 2014.

[NZ-11] "OK Go – Here It Goes Again". Top 40 Singles. Retrieved September 9, 2014.

[ARIApeak-12] "Issue 870" ARIA Top 100 Singles. National Library of Australia. Retrieved September 24, 2020.

[13] "Here Goes 'OK Go' Again". CBS News. October 26, 2006.

[14] "The Must List: August 18, 2006". Entertainment Weekly. Time Inc. August 11, 2006. Archived from the original on October 14, 2008. Retrieved October 5, 2014.

[15] Suddath, Claire (July 26, 2011). "The 30 All-TIME Best Music Videos - OK Go, 'Here It Goes Again' (2006)". Time. Archived from the original on September 26, 2011. Retrieved October 19, 2024.

[16] OK Go – news Archived September 27, 2007, at the Wayback Machine

[17] Here It Goes Again (European CD single liner notes). OK Go. Capitol Records. 2006. ANGECD22, 0094637520826.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)

[18] Here It Goes Again (Australian CD single liner notes). OK Go. Capitol Records. 2006. 094637520826.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)

[19] Here It Goes Again (New Zealand CD single liner notes). OK Go. EMI Records. 2007. 3868350.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)

[sc_Billboardcanadarock_OK_Go-20] "OK Go Chart History (Canada Rock)". Billboard. Retrieved December 7, 2023.

[21] "CZ - Radio - Top 20 Modern Rock - Here It Goes Again - Ok Go - Warner Music" (in Czech). IFPI Czech Republic. Retrieved June 21, 2023.

[sc_Scotland_-22] "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved June 7, 2018.

[sc_Ukraine_-23] "Ukraine Airplay Chart for 2006-11-08." TopHit. Retrieved May 6, 2024.

[United_KingdomOK_GoHere_It_Goes_AgainsingleCertRef-24] "British single certifications – OK Go – Here It Goes Again". British Phonographic Industry. Retrieved September 2, 2022.

[25] "FMQB Airplay Archive: Modern Rock". FMQB. Archived from the original on March 22, 2013. Retrieved February 22, 2022.

[26] "FMQB: CHR". FMQB. Archived from the original on June 2, 2013. Retrieved February 22, 2022.

[27] "The ARIA Report: New Releases Singles – Week Commencing 23rd October 2006" (PDF). ARIA. October 23, 2006. p. 30. Archived from the original (PDF) on February 22, 2008. Retrieved February 22, 2022.

[28] Gies, Arthur (September 27, 2010). "Rock Band 3: Songs on the Move". IGN. Retrieved September 27, 2010.

[29] "Thrillville Off the Rails Soundtrack List". Frontier Forums. November 22, 2007. Retrieved March 15, 2024.

[30] LEGO Dimensions (June 9, 2016), LEGO Dimensions: E3 Trailer - New Adventures Await!, archived from the original on December 13, 2021, retrieved June 15, 2016

[31] Lollapalooza 2011: Q&A with OK Go from USA Today, by Brandon James Smith, published August 3, 2011, retrieved September 27, 2011

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v t e OK Go
Damian Kulash Tim Nordwind Dan Konopka Andy Ross Andy Duncan
Studio albums	OK Go Oh No Of the Blue Colour of the Sky Hungry Ghosts
EPs and compilations	Do What You Want You're Not Alone (w/ Bonerama) Twelve Days of OK Go
Singles	"Get Over It" "Don't Ask Me" "A Million Ways" "Do What You Want" "Oh Lately It's So Quiet" "Invincible" "Here It Goes Again" "WTF?" "This Too Shall Pass" "End Love" "White Knuckles" "All Is Not Lost" "Muppet Show Theme Song" "Needing/Getting" "The Writing's On the Wall" "I Won't Let You Down" "Upside Down & Inside Out" "The One Moment"
Related articles	Awards and nominations Discography Videography Trish Sie

v t e Grammy Award for Best Music Video
Video of the Year (1981−1982)	Elephant Parts – Michael Nesmith (1981) Olivia Physical – Olivia Newton-John (1982)
1983–1986	"Girls on Film" / "Hungry Like the Wolf" – Duran Duran (1983) "Jazzin' for Blue Jean" – David Bowie (1984) "We Are the World" – USA for Africa (1985) "Brothers in Arms" – Dire Straits (1986)
Best Concept Music Video (1987−1988)	"Land of Confusion" – Genesis (1987) "Fat" – "Weird Al" Yankovic (1988)
1989–2009	"Leave Me Alone" – Michael Jackson (1989) "Opposites Attract" – Paula Abdul (1990) "Losing My Religion" – R.E.M. (1991) "Digging in the Dirt" – Peter Gabriel (1992) "Steam" – Peter Gabriel (1993) "Love Is Strong" – The Rolling Stones (1994) "Scream" – Michael Jackson & Janet Jackson (1995) "Free as a Bird" – The Beatles (1996) "Got 'til It's Gone" – Janet Jackson (1997) "Ray of Light" – Madonna (1998) "Freak on a Leash" – Korn (1999) "Learn to Fly" – Foo Fighters (2000) "Weapon of Choice" – Fatboy Slim featuring Bootsy Collins (2001) "Without Me" - Eminem (2002) "Hurt" – Johnny Cash (2003) "Vertigo" – U2 (2004) "Lose Control" – Missy Elliott featuring Ciara & Fatman Scoop (2005) "Here It Goes Again" – OK Go (2006) "God's Gonna Cut You Down" – Johnny Cash (2007) "Pork and Beans" – Weezer (2008) "Boom Boom Pow" – Black Eyed Peas (2009)
2010–present	"Bad Romance" – Lady Gaga (2010) "Rolling in the Deep" – Adele (2011) "We Found Love" – Rihanna featuring Calvin Harris (2012) "Suit & Tie" – Justin Timberlake featuring Jay-Z (2013) "Happy" – Pharrell Williams (2014) "Bad Blood" – Taylor Swift featuring Kendrick Lamar (2015) "Formation" – Beyoncé (2016) "Humble" – Kendrick Lamar (2017) "This Is America" – Childish Gambino (2018) "Old Town Road" – Lil Nas X featuring Billy Ray Cyrus (2019) "Brown Skin Girl" – Beyoncé, Blue Ivy & Wizkid (2020) "Freedom" – Jon Batiste (2021) All Too Well: The Short Film – Taylor Swift (2022) "I'm Only Sleeping" – The Beatles (2023)