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{{Short description|British automotive design company}}
{{multiple issues|coi=April 2010|original research=April 2010|peacock=April 2010}}
{{Use dmy dates|date=January 2018}}
'''IAD UK Ltd''' ''International Automotive Design Ltd''
{{Use British English|date=January 2018}}
{| class="wikitable"
{{More citations needed|date=November 2012}}
| [[File:IADlogo.jpg]]
{{Infobox company
| name = International Automotive Design
| logo =
| caption =
| type = [[Privately held company|Private]]
| foundation = ({{Start date|1976|||}})
| founder = {{unbulleted list|John Shute|Yvonne Shute}}
| location_city =
| location_country =
| area_served =
| key_people =
| industry = [[Automotive design]]
| products =
| services =
| homepage =
}}


'''International Automotive Design''' (IAD UK Ltd) was a British design company, based in [[West Sussex]], [[England]].
|}


IAD UK Ltd was founded in 1976 by John and Yvonne Shute. Initially work came in the form of design services for rail cars which then led to Automotive Body and Chassis Engineering, but due to the increasing customers requirements it soon expanded to encompass everything from Design/ Styling and Engineering through to small-scale production. IAD UK Ltd had at its peak a large R&D facility in Worthing, West Sussex, UK plus 5 overseas operations in the USA (California and Detroit), France (5 facilities), Spain and Germany (3 facilities) along with liaison offices in Korea, Japan and Russia. The US, German and Spanish offices having their own styling studios. It was the world's largest R&D consultancy not only working in Automotive, Commercial Vehicles and Aerospace. The British company was in competition with [[Italdesign]], [[Pininfarina]], [[Gruppo Bertone|Bertone]]. By the early 1990s the company employed over 1400 professionals. The majority of the projects completed by IAD was never made public, keeping the high level of security that John Shute believed was the key to customers allowing IAD to be considered for future projects.
'''International Automotive Design''' was a British design company, based in [[West Sussex]], [[England]].
IAD UK Ltd was formed in 1976 by John and Yvonne Shute. Initially it was dedicated to Body and Chassis Engineering but due to the customers requirements this soon expanded to encompass everything from Styling through to small scale production.
IAD UK ltd had at its peak had a large R&D facility in Worthing West Sussex UK plus 5 overseas offices in the USA (California and Detroit), France, Spain and Germany. The US, German and Spanish offices having there own Styling studios.
It was the worlds largest R&D consultancy not only working in Automotive but also Aerospace
The English company was in competition with [[Ital Design]], [[Pininfarina]], [[Bertone]]. A lot of the work done by IAD was never made public keeping the high level of security that John Shute believed was the key to companies allowing him to do projects for him
Some of the companies IAD worked for were.<br />
[[Mazda]]<br />
[[Ford]]<br />
[[GM]]<br />
[[Renault]]<br />
[[DAF]]<br />
[[BAE]]<br />
[[British Airways]]<br />
[[Kia Motors|Kia]]<br />
[[Asia Motors]]<br />
[[Yugo]]<br />
[[Land Rover]]<br />
[[Audi]]<br />
[[Fiat]]/[[Alfa Romeo]]/[[Lancia]]<br />
[[Pegaso]]<br />
[[Subaru]]<br />
[[Volvo]]<br />
[[Hino]]<br />
[[Daihatsu]]<br />
[[Suzuki]]<br />
[[Bova]]<br />
[[Austin Rover]]<br />
[[Delorean]]<br />
[[Lotus]]<br />
[[Tyrell]]<br />
[[McLaren]]<br />
[[Lincoln]]<br />
[[Saab]]<br />
[[JCB]]<br />
[[Yamaha]]<br />


The company was awarded the Queen's Award for Export and Industry many times and ultimately John was appointed an OBE (Order of the British Empire) by Queen Elizabeth II for his endeavors on behalf of the British Motor industry.[http://www.worthingherald.co.uk/CustomPages/CustomPage.aspx?SectionID=14178 IAD Worthing Herald Article]
[[File:JohnShuteOBE.jpg‎]]<br />

'''John Shute OBE'''
IAD designed and developed many cutting edge and memorable concept cars developed as showcases demonstrating the company's creative and engineering expertise including the IAD Alien, IAD Hunter, IAD Interstate, IAD Arrival, IAD Royale, IAD Mini MPV, IAD Venus and finally the [[Lancia Dedra#Concept cars|IAD Magia]]. IAD amassed a talented group of designers, engineers and prototype builders who have subsequently gone on to senior positions within the automotive industry.

They specialized in car [[prototyping]] and engineering design. Mayflower Corp. purchased IAD after it went into receivership in the early 1990s with the Engineering, Design groups and facilities were sold to [[Daewoo]] Motors 1993.

The Mazda MX5 (Miata) was one of the many projects IAD was involved in, developing not only Exterior and Interior style for the vehicle in the UK/ US (California) but also building prototypes locally prior to volume production in 1989. Mazda came to IAD to replicate the "true" British sports car invoking the MG's success of handling, and even directed the Chassis team to copy the exhaust note of early [[MG MGB|MGB]]s.

==Personnel==


The founder John Shute was a great entrepreneur who was a tough but shrewd businessman. He saw possibilities for
The founder John Shute was a great entrepreneur who was a tough but shrewd businessman. He saw possibilities for
expansion in the Automotive R&D consultancy business and grabbed it.
expansion in the Automotive R&D consultancy business and grabbed it.
He had a knack along with his sales team of getting projects out of a manufacturer which would often led to bigger projects later on.Overall John, who sadly died from cancer in the 90's was an enigmatic character that suffered fools badly but rewarded people who tried.<br />
He had a knack along with his sales team of getting projects out of a manufacturer which would often led to bigger projects later on. Overall John, who died from cancer in the 1990s was an enigmatic character who suffered fools badly but rewarded people who tried.
'''Board Members'''<br />
Mike Hyatt, Yvonne Shute, Mike Goldsmith, Peter Waters, Trevor Lacey, Guy Hudson, Godfrey Harker, J.Mason, J.Singer.<br />
'''Design Directors''' (over the years)<br />
Eddie Pepall, Trevor Fiore, Alan Jackson<br />


===Board Members===
----
*Mike Hyatt - Director of Programs
*Yvonne Shute - Board Secretary
*Mike Goldsmith - Director of Sales
*Peter Waters - Human Resources Director/ Director of IAD Consulting
*Trevor Lacey - Engineering Director
*Guy Hudson - IT Director
*Godfrey Harker - Finance Director
*J.Mason - Operations Director
*J.Singer -


===Divisional Directors===
<ref>{{Citation
*Bill Livingstone - Spanish Operations
*Neil Brooker - Director Asia/Pacific Operations
*Bill Anthony - France Operations
*Alan Jackson - Studio Director
*Greg Greeson- German Operations
*Carl Meyers - US East Coast Operations
and others

===Design Directors===
*Eddie Pepall
*Trevor Fiore
*Alan Jackson

===Designers===
*Martin Longmore (Alien, Impact, Hunter)
*Marcus Hotblack (Alien, Impact, Hunter)
*Tony Pettman (Interstate, EuroTaxi)
*Michael Ani (Venus, Magia)<ref>{{cite web|url=https://www.automotivedesignconference.com/portfolio/michael-ani/|title=Michael Ani|website=automotivedesignconference.com|accessdate=11 January 2020}}</ref>
*Cindy Charwick
*Robin Austin
*Patrick Raymond
*Andrew Barber
*Chris Longmore
*Brian Osborn (Magia)
*Dave Cutcliffe
*Taewan Kim
*Bill Barranco (Royale)
*Chris Garfield
*Dave Ancona (Hunter)
*Jose Diaz de la Vega (Royale)
*Robin Lock
*Stuart Macey (Mini MPV)

.<ref>{{Citation
| last = Raimey
| last = Raimey
| first = Robin-lyn
| first = Robin-lyn
| author-link =
| author-link =
| last2 =
| first2 =
| author2-link =
| title = INTERNATIONAL AUTOMOTIVE DESIGN
| title = INTERNATIONAL AUTOMOTIVE DESIGN
| newspaper = Automotive News
| newspaper = Automotive News
| pages = PERSONNEL; Pg. 28
| pages = PERSONNEL; Pg. 28
| year = 1991
| date = 20 May 1991
| date = May 20, 1991
| url = http://www.lexisnexis.com/us/lnacademic/results/docview/docview.do?docLinkInd=true&risb=21_T8742917816&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T8742917824&cisb=22_T8742917823&treeMax=true&treeWidth=0&csi=6928&docNo=3
| url = http://www.lexisnexis.com/us/lnacademic/results/docview/docview.do?docLinkInd=true&risb=21_T8742917816&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T8742917824&cisb=22_T8742917823&treeMax=true&treeWidth=0&csi=6928&docNo=3
| archiveurl =
| archiveurl =
| archivedate =
| archivedate =
| accessdate = March 7, 2010
| accessdate = 7 March 2010
}}
</ref>. They specialised in car [[prototyping]] and engineering design. They were part of the Mayflower Corp. until IAD's UK HQ was sold to [[Daewoo]] Motors 1993. The other parts of the group were either disbanded or sold to other companies<ref>{{Citation
| last =
| first =
| author-link =
| last2 =
| first2 =
| author2-link =
| title = INTERNATIONAL AUTOMOTIVE DESIGN
| newspaper = Automotive News
| pages = PERSONNEL; Pg. 26
| year = 1994
| date = April 4, 1994
| url = http://www.lexisnexis.com/us/lnacademic/results/docview/docview.do?docLinkInd=true&risb=21_T8742917816&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T8742917824&cisb=22_T8742917823&treeMax=true&treeWidth=0&csi=6928&docNo=4
| archiveurl =
| archivedate =
| accessdate = March 7, 2010
}}
}}
</ref>
</ref>
The Mazda MX5 was one of the projects IAD were involved in developing not only Styling for the interior in the UK but also building and engineering the prototypes in the UK prior to production in 1989.


==Projects==
[http://www.carstyling.ru/en/studios/studio/I_dot_A_dot_D/]
Some of the companies IAD worked for include:
*[[Asia Motors]]
*[[Audi]]
*[[Austin Rover]]
*[[BAE Systems]]
*[[Bentley]]/[[Rolls-Royce Motors|Rolls-Royce]]
*[[BMW]]
*[[British Airways]]
*[[VDL Bova|Bova]]
*[[DAF Trucks|DAF]]
*[[Daihatsu]]
*[[Daewoo Motors]]
*[[Fiat]]/[[Alfa Romeo]]/[[Lancia]]
*[[Ford Motor Company|Ford]]
*[[General Motors|GM]]
*[[Hino Motors|Hino]]
*[[J. C. Bamford|JCB]]
*[[Kia Motors|Kia]]
*[[Land Rover]]
*[[Lincoln (automobile)|Lincoln]]
*Logicar
*[[Lotus Cars|Lotus]]
*[[Mazda]]
*[[McLaren]]
*[[Pegaso]]
*[[Renault]]
*[[Saab Automobile|Saab]]
*[[Subaru]]
*[[Suzuki]]
*[[Tyrrell Racing]]
*[[Volvo Cars|Volvo]]
*[[Yamaha Motor Company|Yamaha]]
*[[Zastava Koral|Yugo]]


==References==
==References==
{{reflist}}
{{Reflist}}


==External links==
==External links==
*[http://www.encyclopedia.com/doc/1G1-8933912.html An article about the company]
*[http://www.encyclopedia.com/doc/1G1-8933912.html An article about the company]
*[http://internationalautomotivedesign.com Main website]
*[http://internationalautomotivedesign.com Main website]

[[Category:Automobile designers]]
[[Category:Automotive companies of England]]
[[Category:Companies based in West Sussex]]
[[Category:Design companies of the United Kingdom]]
[[Category:1976 establishments in England]]
[[Category:Defunct companies of England]]

Latest revision as of 23:51, 28 January 2024

International Automotive Design
Company typePrivate
IndustryAutomotive design
Founded(1976 (1976))
Founder
  • John Shute
  • Yvonne Shute

International Automotive Design (IAD UK Ltd) was a British design company, based in West Sussex, England.

IAD UK Ltd was founded in 1976 by John and Yvonne Shute. Initially work came in the form of design services for rail cars which then led to Automotive Body and Chassis Engineering, but due to the increasing customers requirements it soon expanded to encompass everything from Design/ Styling and Engineering through to small-scale production. IAD UK Ltd had at its peak a large R&D facility in Worthing, West Sussex, UK plus 5 overseas operations in the USA (California and Detroit), France (5 facilities), Spain and Germany (3 facilities) along with liaison offices in Korea, Japan and Russia. The US, German and Spanish offices having their own styling studios. It was the world's largest R&D consultancy not only working in Automotive, Commercial Vehicles and Aerospace. The British company was in competition with Italdesign, Pininfarina, Bertone. By the early 1990s the company employed over 1400 professionals. The majority of the projects completed by IAD was never made public, keeping the high level of security that John Shute believed was the key to customers allowing IAD to be considered for future projects.

The company was awarded the Queen's Award for Export and Industry many times and ultimately John was appointed an OBE (Order of the British Empire) by Queen Elizabeth II for his endeavors on behalf of the British Motor industry.IAD Worthing Herald Article

IAD designed and developed many cutting edge and memorable concept cars developed as showcases demonstrating the company's creative and engineering expertise including the IAD Alien, IAD Hunter, IAD Interstate, IAD Arrival, IAD Royale, IAD Mini MPV, IAD Venus and finally the IAD Magia. IAD amassed a talented group of designers, engineers and prototype builders who have subsequently gone on to senior positions within the automotive industry.

They specialized in car prototyping and engineering design. Mayflower Corp. purchased IAD after it went into receivership in the early 1990s with the Engineering, Design groups and facilities were sold to Daewoo Motors 1993.

The Mazda MX5 (Miata) was one of the many projects IAD was involved in, developing not only Exterior and Interior style for the vehicle in the UK/ US (California) but also building prototypes locally prior to volume production in 1989. Mazda came to IAD to replicate the "true" British sports car invoking the MG's success of handling, and even directed the Chassis team to copy the exhaust note of early MGBs.

Personnel

[edit]

The founder John Shute was a great entrepreneur who was a tough but shrewd businessman. He saw possibilities for expansion in the Automotive R&D consultancy business and grabbed it. He had a knack along with his sales team of getting projects out of a manufacturer which would often led to bigger projects later on. Overall John, who died from cancer in the 1990s was an enigmatic character who suffered fools badly but rewarded people who tried.

Board Members

[edit]
  • Mike Hyatt - Director of Programs
  • Yvonne Shute - Board Secretary
  • Mike Goldsmith - Director of Sales
  • Peter Waters - Human Resources Director/ Director of IAD Consulting
  • Trevor Lacey - Engineering Director
  • Guy Hudson - IT Director
  • Godfrey Harker - Finance Director
  • J.Mason - Operations Director
  • J.Singer -

Divisional Directors

[edit]
  • Bill Livingstone - Spanish Operations
  • Neil Brooker - Director Asia/Pacific Operations
  • Bill Anthony - France Operations
  • Alan Jackson - Studio Director
  • Greg Greeson- German Operations
  • Carl Meyers - US East Coast Operations

and others

Design Directors

[edit]
  • Eddie Pepall
  • Trevor Fiore
  • Alan Jackson

Designers

[edit]
  • Martin Longmore (Alien, Impact, Hunter)
  • Marcus Hotblack (Alien, Impact, Hunter)
  • Tony Pettman (Interstate, EuroTaxi)
  • Michael Ani (Venus, Magia)[1]
  • Cindy Charwick
  • Robin Austin
  • Patrick Raymond
  • Andrew Barber
  • Chris Longmore
  • Brian Osborn (Magia)
  • Dave Cutcliffe
  • Taewan Kim
  • Bill Barranco (Royale)
  • Chris Garfield
  • Dave Ancona (Hunter)
  • Jose Diaz de la Vega (Royale)
  • Robin Lock
  • Stuart Macey (Mini MPV)

.[2]

Projects

[edit]

Some of the companies IAD worked for include:

References

[edit]
  1. ^ "Michael Ani". automotivedesignconference.com. Retrieved 11 January 2020.
  2. ^ Raimey, Robin-lyn (20 May 1991), "INTERNATIONAL AUTOMOTIVE DESIGN", Automotive News, pp. PERSONNEL, Pg. 28, retrieved 7 March 2010
[edit]
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