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{{Short description|Mental thought-suppression game}}
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[[File:I lost the game.jpg|thumb|A player announces her loss of The Game at [[San Diego Comic-Con]] in July 2008.]]
Adding "clever" messages such as "you just lost the game" may result in the loss of your ability to edit Wikipedia.
'''The Game''' is a [[mind game]] in which the objective is to avoid thinking about The Game itself. Thinking about The Game constitutes a loss, which must be announced each time it occurs. It is impossible to win most versions of The Game. Depending on the variation, it is held that the whole world, or all those who are aware of the game, are playing it at all times. Tactics have been developed to increase the number of people who are aware of The Game, and thereby increase the number of losses.


== Origin ==
-->
The origins of The Game are uncertain. The most common hypothesis is that The Game derives from another mental game, [[Finchley Central (game)|Finchley Central]]. While the original version of Finchley Central involves taking turns to name stations, in 1976, members of the [[Cambridge University Science Fiction Society]] (CUSFS) developed a variant wherein the first person to think of the titular station loses. The game in this form demonstrates [[Ironic process theory|ironic processing]], in which attempts to suppress or avoid certain thoughts make those thoughts more common or persistent than they would be at random.<ref name="tnw">{{cite web |last1=Wright |first1=Mic |title=You Just Lost The Game |url=https://thenextweb.com/news/you-just-lost-again |website=TNW {{!}} Media |access-date=3 December 2021 |language=en |date=13 April 2015}}</ref>
{{Infobox game
| title = The Game
| image_link = [[File:I lost the game.jpg|200px]]
| image_caption = A player announcing her loss of The Game
| designer = Unknown
| players = Everyone
| setup_time = None (or as long as it takes to explain the rules)
| playing_time = Ongoing since its creation
| random_chance = Partially
| skills = [[Thought suppression]], [[Strategy]]
| footnotes =
}}


How this became simplified into The Game is unknown; one hypothesis is that once it spread outside the [[Greater London]] area, among people who are less familiar with London stations, it morphed into its self-referential form.<ref name="decoderring">{{Cite podcast |url=https://slate.com/podcasts/decoder-ring/2021/11/you-just-lost-the-game |title=You Just Lost the Game |website=Decoder Ring |publisher=Slate |last=Paskin |first=Willa |date=2021-11-23 |access-date=2021-12-03}}</ref> The creators of "LoseTheGame.net", a website which aims to catalogue information relating to the phenomenon, have received messages from multiple former members of the CUSFS commenting on the similarity between the Finchley Central variant and the modern Game.<ref name="tnw"/><ref name="losethegame">{{cite web |title=Lose The Game - FAQ |url=https://losethegame.net/faq |access-date=3 December 2021 |website=losethegame.net}}</ref> The first known reference to The Game is a blog post from 2002 – the author states that they "found out about it online about 6 months ago".<ref name="canpress">{{cite news|url=https://www.ctvnews.ca/teens-around-the-world-are-playing-the-game-1.271547|title=Teens around the world are playing 'the game'|work=[[The Canadian Press]]|date=17 January 2008|first=Shannon|last=Montgomery}}</ref>
'''The Game''' is a [[mind game]] where the objective is to avoid thinking about The Game itself. Thinking about The Game constitutes a loss, which, according to the rules of The Game, must be announced each time it occurs. It is impossible to win The Game; players can only attempt to avoid losing for as long as possible. The Game has been described alternately as pointless and infuriating, or as a challenging game that is fun to play.<ref name="canpress"/> As of 2010, The Game is played by millions worldwide.<ref name="canpress" /><ref name="metro">{{cite news|url=http://www.metro.co.uk/news/article.html?If_you_read_this_youve_lost_The_Game&in_article_id=430703&in_page_id=34|title=If you read this you've lost the game|work=The Metro|date=2008-12-05}}</ref><ref name="nebraskan">{{cite news|url=http://media.www.dailynebraskan.com/media/storage/paper857/news/2007/03/19/ArtsEntertainment/Mind-Game.Enlivens.Students.Across.U.s-2779474.shtml|title=Mind game enlivens students across U.S.|work=The Daily Nebraskan|first=Andy|last=Boyle|date=2007-03-19}}</ref><ref name="demorgen">{{cite news|url=http://www.demorgen.be/archief/artikel.html?i=ODM5Nw==|title=The Game, het eenvoudigste spel ter wereld|work=[[De Morgen]]|first=Jeroen|last=Verelst|date=2007-03-15|page=2|language=Dutch|format=Subscription required}}</ref><ref name="depers" />

The Game is most commonly spread through the internet, such as via [[Facebook]] or [[Twitter]], or by word of mouth.<ref name="kansas">{{cite web|url=http://www.kansascity.com/851/story/1336405.html|title='The Game' is a fad that will get you every time|archive-url=https://web.archive.org/web/20090724150953/http://www.kansascity.com/851/story/1336405.html|url-status=dead|date=21 July 2009|archive-date=24 July 2009|work=[[The Kansas City Star]]|last=Fussell|first=James}}</ref>


== Gameplay ==
== Gameplay ==
[[File:You lose The Game.jpg|thumb|right|A woman holding up a sign reading "You Lose The Game"]]There are three commonly reported rules to The Game:<ref name="nebraskan">{{Cite news |last=Boyle |first=Andy |date=19 March 2007 |title=Mind game enlivens students across U.S. |url=https://www.dailynebraskan.com/mind-game-enlivens-students-across-u-s/article_8770c834-d289-52d5-a6c8-b6fac8c98263.html |access-date=18 May 2008 |newspaper=[[The Daily Nebraskan]] |language=en}}</ref><ref name="depers" /><ref name="The Rules">{{Cite web |date=2008-12-03 |title=Three rules of The Game |url=https://metro.co.uk/2008/12/03/three-rules-of-the-game-210986/ |access-date=2017-05-20 |newspaper=[[Metro (British newspaper)|Metro]]}}</ref><ref name="rutland">{{cite news |date=3 October 2007 |title=Don't think about the game |url=https://nl.newsbank.com/nl-search/we/Archives?p_product=MCNP&p_multi=RHDB&p_theme=mcnp&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=11C0ED30E5F12A50&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM |url-access=subscription |work=[[Rutland Herald]]}}</ref>
=== Rules ===

There are three rules to The Game:<ref name=canpress>{{cite news|url=http://ca.lifestyle.yahoo.com/health-fitness/articles/fitness/cp/home_family-teens_around_the_world_are_playing_the_game_-_if_you_think_about_it_you_lose|url=http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20080117/thegame_youlose_080117|title=Teens around the world are playing 'the game'|work=[[The Canadian Press]]|date=2008-01-17|first=Shannon|last=Montgomery}}</ref><ref name="metro">{{cite news|url=http://www.metro.co.uk/news/article.html?If_you_read_this_youve_lost_The_Game&in_article_id=430703&in_page_id=34|title=If you read this you have lost the game|work=The Metro|date=2008-12-05}}</ref><ref name="The Rules">{{cite news|url=http://www.metro.co.uk/news/article.html?Three_rules_of_The_Game&in_article_id=430704&in_page_id=34|title=The three rules of the game|work=The Metro|date=2008-12-05}}</ref><ref name=rutland>{{cite news|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=MCNP&p_multi=RHDB&p_theme=mcnp&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=11C0ED30E5F12A50&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM|title=Don't think about the game|work=[[Rutland Herald]]|date=2007-10-03|format=Subscription required}}</ref><ref name=dailyglobe>{{cite news|url=http://www.dglobe.com/articles/index.cfm?id=12028&section=Opinion&freebie_check&CFID=44302018&CFTOKEN=70154493&jsessionid=8830ec90e35e58254a5e|title=Playing 'The Game' with the other kids|work=[[Daily Globe (Worthington)]]|first=Justine|last=Wettschreck|date=2008-05-31|format=Subscription required}}{{Dead link|date=March 2010}}</ref>
# Everyone in the world is playing The Game. (''Sometimes narrowed to:'' "Everybody in the world who knows about The Game is playing The Game",<ref name="demorgen">{{cite news|url=http://www.demorgen.be/archief/artikel.html?i=ODM5Nw==|title=The Game, het eenvoudigste spel ter wereld|work=[[De Morgen]]|first=Jeroen|last=Verelst|date=2007-03-15|page=2|language=Dutch|format=Subscription required}}</ref> or alternatively, "You are always playing The Game.") You cannot not play the game, it does not require consent to play and you can never stop playing.
# Everyone in the world is playing The Game. (This is alternatively expressed as, "Everybody in the world who knows about The Game is playing The Game" or "You are always playing The Game.") A person cannot refuse to play The Game; it does not require consent to play and one can never stop playing.
# Whenever one thinks about The Game, one loses.
# Whenever one thinks about The Game, one loses.
# Losses must be announced to at least one person<ref name="The Rules"/> (either by using a statement such as "I Lost The Game" or by alternative means).
# Losses must be announced. This can be verbally, with a phrase such as "I just lost The Game", or in any other way: for example, via [[Facebook]] or other [[social media]].

Some players allow a grace period of 30 seconds to half an hour after someone has lost, during which a player cannot lose The Game again, or is not obliged to announce a loss.<ref name="canpress"/> This is done in order to prevent a perpetual loss of The Game. Under a literal interpretation, one has to announce every loss of The Game. However, announcing The Game amounts to thinking about it, which constitutes a loss and another announcement. Such a chain continues indefinitely. The common rules do not define a point at which The Game ends. However, one reported variation states that The Game ends when the [[Prime Minister of the United Kingdom]] announces on television that "The Game is up."<ref name="The Rules"/>
The definition of "thinking about The Game" is not always clear. If one discusses The Game without realizing that they have lost, this may or may not constitute a loss. If someone says "What is The Game?" before understanding the rules, whether they have lost is up for interpretation. According to some interpretations, one does not lose when someone else announces their loss, although the second rule implies that one loses regardless of what made them think about The Game. After a player has announced a loss, or after one thinks of The Game, some variants allow for a [[grace period]] between three seconds to thirty minutes to forget about the game, during which the player cannot lose the game again.<ref name="canpress">{{cite news|url=https://www.ctvnews.ca/teens-around-the-world-are-playing-the-game-1.271547|title=Teens around the world are playing 'the game'|work=[[The Canadian Press]]|date=17 January 2008|first=Shannon|last=Montgomery}}</ref>


=== Strategies ===
=== Strategies ===
Some players have developed strategies for making other people lose, such as writing about The Game on a hidden note, saying "The Game" out loud, as graffiti in public places and on banknotes. <ref name="demorgen" /><ref name="depers">{{cite news|url=http://www.depers.nl/entertainment/269673/Nederland-gaat-nu-ook-verliezen.html|title=Nederland gaat nu ook verliezen|work=De Pers|date=2008-12-15|first=Sanne|last=Rooseboom}}</ref>
Strategies focus on making others lose The Game. Common methods include saying "The Game" out loud or writing about The Game on a hidden note, in graffiti in public places, or on banknotes.<ref name="depers">{{cite news |last=Rooseboom |first=Sanne |date=15 December 2008 |title=Nederland gaat nu ook verliezen |url=https://www.depers.nl/entertainment/269673/Nederland-gaat-nu-ook-verliezen.html |url-status=dead |archive-url=https://web.archive.org/web/20081215183945/https://www.depers.nl/entertainment/269673/Nederland-gaat-nu-ook-verliezen.html |archive-date=15 December 2008 |work=[[De Pers]]}}</ref><ref name="metro">{{Cite web |date=3 December 2008 |title=If you read this you've lost The Game |url=https://metro.co.uk/2008/12/03/if-you-read-this-youve-lost-the-game-210990/ |access-date=6 July 2014 |newspaper=[[Metro (British Newspaper)|Metro]]}}</ref>


Associations may be made with The Game, especially over time, so that one thing inadvertently causes one to lose. Some players enjoy thinking of elaborate pranks that will cause others to lose the game.<ref name="kansas"/>
== Self-reference ==
The Game is an example of [[ironic process theory|ironic processing]] (also known as the "[[White Bear Principle]]"), in which attempts to avoid certain thoughts make those thoughts more persistent.<ref>{{cite news|url=http://www.laloyolan.com/entertainment/you-just-lost-the-game-1.1589859|title=You just lost the Game|last=Kaniewski|first=Katie|date=1 March 2009|work=Los Angeles Loyolan|accessdate=2009-03-27}}</ref>
== Origin ==
THE GAME was invented in 1977 by members of the Cambridge University Science Fiction Society (CUSFS) who would regularly meet at the Horse and Groom pub (Kings Street, Cambridge, UK) to drink and discuss game theory.


Other strategies involve merchandise: T-shirts, buttons, mugs, posters, and bumper stickers have been created to advertise The Game. The Game is also spread via social media websites such as [[Facebook]] and [[Twitter]].<ref name="kansas">{{cite web|url=http://www.kansascity.com/851/story/1336405.html|title='The Game' is a fad that will get you every time|archive-url=https://web.archive.org/web/20090724150953/http://www.kansascity.com/851/story/1336405.html|url-status=dead|date=21 July 2009|archive-date=24 July 2009|work=[[The Kansas City Star]]|last=Fussell|first=James}}</ref>
From losethegame.com


=== Possible endings ===
The common rules do not define a point at which The Game ends. However, some players state that The Game ends when the [[Prime Minister of the United Kingdom]] announces on television that "The Game is up."<ref name="The Rules"/>


The March 3, 2008 edition of the webcomic [[xkcd]] declares its reader the winner of the game,<ref>{{cite web |last1=Munroe |first1=Randall |author1-link=Randall Munroe |title=Anti-Mindvirus |url=https://xkcd.com/391/ |website=[[xkcd]] |access-date=2023-03-18 |date=3 March 2008}}</ref> and therefore free from the game's "mindvirus."<ref>{{cite web | url=https://mitadmissions.org/blogs/entry/its_all_going_to_be_okay/ | title=It's All Going to be Okay | date=3 March 2008 }}</ref><ref>{{cite web | url=https://www.drcommodore.it/2019/10/23/la-storia-del-the-game/ | title=La storia del the Game | date=23 October 2019 }}</ref><ref>{{cite web | url=https://thenextweb.com/news/you-just-lost-again | title=You Just Lost the Game | date=13 April 2015 }}</ref>


== Reception ==
The members of CUSFS assert that the creation of The Game was a collective effort, but Nigel Goldenfeld and Mark Haslett were probably the most responsible for releasing it into the public. The CUSFS 1977 collective includes:
The Game has been described as challenging and fun to play, and as pointless, childish, and infuriating.<ref name="canpress"/> In some [[Internet forum]]s, such as ''[[Something Awful]]'' and [[GameSpy]], and in several schools, The Game has been banned.<ref name="depers"/><ref name="metro"/>


The 2009 [[Time 100|''Time'' 100]] poll was [[Time 100#2009|manipulated]] by users of [[4chan]], forming an [[acrostic]] for "marblecake also the game" out of the top 21 people's names.<ref>{{cite news|url=https://techcrunch.com/2009/04/27/time-magazine-throws-up-its-hands-as-it-gets-pwned-by-4chan/|title=Time Magazine Throws Up Its Hands As It Gets Pwned By 4Chan|work=[[TechCrunch]]|last=Schonfeld|first=Erick|date=27 April 2009|access-date=2 November 2014}}</ref><ref>{{cite web|url=https://abcnews.go.com/blogs/politics/2009/04/marble-cake-and/|title=Marble Cake and moot|work=[[ABC News (United States)|ABC News]]|archive-url=https://web.archive.org/web/20120111113606/https://abcnews.go.com/blogs/politics/2009/04/marble-cake-and|url-status=dead|date=30 April 2009|access-date=2 November 2014|archive-date=11 January 2012}}</ref>
Dr Nigel Goldenfeld – “What’s scary about all this is that it took so long for it to take over the world.”<br> Mark Haslett – “We did not realise what a viral concept it was and I continue to lose from time to time now 30 years on.” <br>Philip Brice – “The idea developed of a game in which you didn’t know you were competing in until you weren’t.” <br>Dr Nick Lowe – “Our meetings are still punctuated, and often opened, with the words ‘Gah! I lose.’” Dr Richard Pinch


==See also==
Online Apperance - <br>
{{portal|Games}}
The first known appearance of THE GAME online was on Paul Taylor of West Midland’s blog in 2002.
* {{annotated link|The Button (Reddit)}}

* {{annotated link|Catch-22 (logic)}}
A major contributing factor to this meme’s virability is the simplicity of its execution. Simply saying “THE GAME” instantly causes everyone within earshot to lose. Whether they are aware that they are playing or not, they have now thought about The Game. Similar behaviour can be observed in a multitude of scenarios because there is always that one person out there who enjoys screwing with other’s minds.
* {{annotated link|Finchley Central (game)}}

* {{annotated link|Finite and Infinite Games|''Finite and Infinite Games''}}
== See also ==
* {{annotated link|In-joke}}
* [[Jonty Haywood]], creator of LoseTheGame.com
* {{annotated link|information hazard}}
* [[In-joke|Inside joke]]
* [[Internet meme|Meme]]
* {{annotated link|Meme}}
* {{annotated link|Mornington Crescent (game)}}
* [[Intrusive thoughts]]
* {{annotated link|Paradox}}
* [[Mornington Crescent (game)|Mornington Crescent]]
* [[Nomic]]
* [[Streisand effect]]


== References ==
== References ==
{{reflist|2}}
{{Reflist|30em}}


== External links ==
== External links ==
{{Spoken Wikipedia|The Game.ogg|5th of May 2010}}
{{Spoken Wikipedia|The Game.ogg|date=5 May 2010}}
*[http://losethegame.com/index.htm Losethegame.com]
*[http://knowyourmeme.com/memes/the-game The Game] on [[Know Your Meme]]
*{{Commons category-inline}}
*{{Commons category-inline}}
*{{wikinews-inline|Wikinews interviews manager of site 'Lose The Game'}}
*{{wikinews-inline|Wikinews interviews manager of site 'Lose The Game'}}

{{DEFAULTSORT:Game, the}}
{{DEFAULTSORT:Game, The}}
[[Category:Cognition]]
[[Category:Cognition]]
[[Category:Games of mental skill]]
[[Category:Games of mental skill]]
[[Category:In-jokes]]
[[Category:In-jokes]]
[[Category:Internet memes]]
[[Category:Internet memes]]

[[cy:Y Gêm]]
[[de:The Game (Spiel)]]
[[es:The Game (juego)]]
[[eo:La Ludo (mensa viruso)]]
[[fr:Le Jeu (mind game)]]
[[it:The Game (meme)]]
[[ms:The Game (permainan minda)]]
[[nl:The Game (spel)]]
[[nn:The Game]]
[[pt:O Jogo (jogo mental)]]
[[sk:The Game (hra)]]
[[fi:The Game (ajatuspeli)]]
[[sv:The Game (tankespel)]]
[[tr:The Game (zeka oyunu)]]
[[zh:The Game (遊戲)]]

Latest revision as of 04:29, 3 November 2024

A player announces her loss of The Game at San Diego Comic-Con in July 2008.

The Game is a mind game in which the objective is to avoid thinking about The Game itself. Thinking about The Game constitutes a loss, which must be announced each time it occurs. It is impossible to win most versions of The Game. Depending on the variation, it is held that the whole world, or all those who are aware of the game, are playing it at all times. Tactics have been developed to increase the number of people who are aware of The Game, and thereby increase the number of losses.

Origin

The origins of The Game are uncertain. The most common hypothesis is that The Game derives from another mental game, Finchley Central. While the original version of Finchley Central involves taking turns to name stations, in 1976, members of the Cambridge University Science Fiction Society (CUSFS) developed a variant wherein the first person to think of the titular station loses. The game in this form demonstrates ironic processing, in which attempts to suppress or avoid certain thoughts make those thoughts more common or persistent than they would be at random.[1]

How this became simplified into The Game is unknown; one hypothesis is that once it spread outside the Greater London area, among people who are less familiar with London stations, it morphed into its self-referential form.[2] The creators of "LoseTheGame.net", a website which aims to catalogue information relating to the phenomenon, have received messages from multiple former members of the CUSFS commenting on the similarity between the Finchley Central variant and the modern Game.[1][3] The first known reference to The Game is a blog post from 2002 – the author states that they "found out about it online about 6 months ago".[4]

The Game is most commonly spread through the internet, such as via Facebook or Twitter, or by word of mouth.[5]

Gameplay

A woman holding up a sign reading "You Lose The Game"

There are three commonly reported rules to The Game:[6][7][8][9]

  1. Everyone in the world is playing The Game. (This is alternatively expressed as, "Everybody in the world who knows about The Game is playing The Game" or "You are always playing The Game.") A person cannot refuse to play The Game; it does not require consent to play and one can never stop playing.
  2. Whenever one thinks about The Game, one loses.
  3. Losses must be announced. This can be verbally, with a phrase such as "I just lost The Game", or in any other way: for example, via Facebook or other social media.

The definition of "thinking about The Game" is not always clear. If one discusses The Game without realizing that they have lost, this may or may not constitute a loss. If someone says "What is The Game?" before understanding the rules, whether they have lost is up for interpretation. According to some interpretations, one does not lose when someone else announces their loss, although the second rule implies that one loses regardless of what made them think about The Game. After a player has announced a loss, or after one thinks of The Game, some variants allow for a grace period between three seconds to thirty minutes to forget about the game, during which the player cannot lose the game again.[4]

Strategies

Strategies focus on making others lose The Game. Common methods include saying "The Game" out loud or writing about The Game on a hidden note, in graffiti in public places, or on banknotes.[7][10]

Associations may be made with The Game, especially over time, so that one thing inadvertently causes one to lose. Some players enjoy thinking of elaborate pranks that will cause others to lose the game.[5]

Other strategies involve merchandise: T-shirts, buttons, mugs, posters, and bumper stickers have been created to advertise The Game. The Game is also spread via social media websites such as Facebook and Twitter.[5]

Possible endings

The common rules do not define a point at which The Game ends. However, some players state that The Game ends when the Prime Minister of the United Kingdom announces on television that "The Game is up."[8]

The March 3, 2008 edition of the webcomic xkcd declares its reader the winner of the game,[11] and therefore free from the game's "mindvirus."[12][13][14]

Reception

The Game has been described as challenging and fun to play, and as pointless, childish, and infuriating.[4] In some Internet forums, such as Something Awful and GameSpy, and in several schools, The Game has been banned.[7][10]

The 2009 Time 100 poll was manipulated by users of 4chan, forming an acrostic for "marblecake also the game" out of the top 21 people's names.[15][16]

See also

References

  1. ^ a b Wright, Mic (13 April 2015). "You Just Lost The Game". TNW | Media. Retrieved 3 December 2021.
  2. ^ Paskin, Willa (23 November 2021). "You Just Lost the Game". Decoder Ring (Podcast). Slate. Retrieved 3 December 2021.
  3. ^ "Lose The Game - FAQ". losethegame.net. Retrieved 3 December 2021.
  4. ^ a b c Montgomery, Shannon (17 January 2008). "Teens around the world are playing 'the game'". The Canadian Press.
  5. ^ a b c Fussell, James (21 July 2009). "'The Game' is a fad that will get you every time". The Kansas City Star. Archived from the original on 24 July 2009.
  6. ^ Boyle, Andy (19 March 2007). "Mind game enlivens students across U.S." The Daily Nebraskan. Retrieved 18 May 2008.
  7. ^ a b c Rooseboom, Sanne (15 December 2008). "Nederland gaat nu ook verliezen". De Pers. Archived from the original on 15 December 2008.
  8. ^ a b "Three rules of The Game". Metro. 3 December 2008. Retrieved 20 May 2017.
  9. ^ "Don't think about the game". Rutland Herald. 3 October 2007.
  10. ^ a b "If you read this you've lost The Game". Metro. 3 December 2008. Retrieved 6 July 2014.
  11. ^ Munroe, Randall (3 March 2008). "Anti-Mindvirus". xkcd. Retrieved 18 March 2023.
  12. ^ "It's All Going to be Okay". 3 March 2008.
  13. ^ "La storia del the Game". 23 October 2019.
  14. ^ "You Just Lost the Game". 13 April 2015.
  15. ^ Schonfeld, Erick (27 April 2009). "Time Magazine Throws Up Its Hands As It Gets Pwned By 4Chan". TechCrunch. Retrieved 2 November 2014.
  16. ^ "Marble Cake and moot". ABC News. 30 April 2009. Archived from the original on 11 January 2012. Retrieved 2 November 2014.
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