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{{short description|Culture jamming artistic collective}}
[[Image:Billboard liberation front santa cruz.jpg|thumb|Example work, post-[[Hurricane Katrina]].]]
[[Image:Billboard liberation front santa cruz.jpg|thumb|Example work, post-[[Hurricane Katrina]].]]
The '''Billboard Liberation Front''' is a group of "[[Culture jamming|culture jammers]]" devoted to "improving" [[billboard (advertising)|billboards]] by changing key words to radically alter the message, often to an anti-[[corporation|corporate]] message. They published an instructional pamphlet titled ''[http://www.billboardliberation.com/guidebook.html The Art & Science of Billboard Improvement].'' The idea of "Billboard Improvement" is also covered in ''[[Recipes for Disaster|Recipes for Disaster: An Anarchist Cookbook]]''
The '''Billboard Liberation Front''' practices [[culture jamming]] via [[Billboard hacking|altering billboards]] by changing key words to radically alter the message, often to an [[anti-corporate]] message.<ref>{{cite news |title=Using urban guerrilla tactics, Billboard Liberation Front 'adjusts' ads |url=https://www.sfgate.com/living/article/Massaging-the-message-Using-urban-guerrilla-2593898.php |newspaper=[[SF Gate]] |date=August 24, 2003 |access-date=2010-12-09 }}</ref> It started in San Francisco in 1977.<ref name=state>{{cite news |author=Alexander Barley |title=Battle of the image |url=http://www.newstatesman.com/200105210037 |newspaper=[[New Statesman]] |date=May 21, 2001 |access-date=2010-12-09 }}</ref>


Advertising executives informed [[Jill Posener]], author of ''Spray it Loud'' (1982), that the executives designed billboards to attract attacks because the changes drew attention to the products. The BLF were aware of this possibility and considered invoicing advertisers including [[Chiat Day]] for the BLF's work.<ref>{{cite book
The BLF came out of an event of San Francisco's [[Suicide Club (secret society)| Suicide Club]]. After the death of its founder Gary Warne, the remaining members of the group formed the San Francisco [[Cacophony Society]],<ref>[http://www.cacophony.org The Cacophony Society<!-- Bot generated title -->]</ref> which went on to spawn a variety of
|url=https://books.google.com/books?id=bA-PAgAAQBAJ&q=%22Billboard+Liberation+Front%22+&pg=PA160
[[culture jamming]] events (e.g. the BLF) and other groups ([[Burning Man]], [[SantaCon]], etc.).
| title = Common Ground?: Readings and Reflections on Public Space
| first1 = Anthony M.
| last1 = Orum
| first2 = Zachary P.
| last2 = Neal
| page = 160
| year = 2009
| isbn = 9781135257552
| publisher = [[Routledge]]
| access-date=2018-10-25
}}</ref>


In 2013, [[Complex (magazine)|Complex Magazine]] named the BLF #27 of The 50 Most Influential Street Artists of All Time.<ref>{{cite web
==Related topics==
|url=https://www.complex.com/style/2013/10/famous-street-artists/billboard-liberation-front
| title = The 50 Most Influential Street Artists of All Time
| first1 = RJ
| last1 = Rushmore
| first2 = Caroline
| last2 = Caldwell
| magazine = [[Complex (magazine)|Complex]]
| date = 2013-10-11
| access-date = 2018-10-25}}</ref>

== Cooperation ==

The BLF cooperated with a range of other art groups, like [[Guerrilla Girls]],<ref>{{Cite web|url=http://lodownmagazine.com/features/billboard-liberation-front-guerrilla-girls|title=Billboard Liberation Front & Guerrilla Girls|date=February 23, 2018|website=Lodown Magazine}}</ref> [[monochrom]]<ref>{{Cite web|url=https://boingboing.net/2008/05/15/bbtv-googles-great-f.html|title=BBtv – Google's "Great Firewall of China": Fun with the Billboard Liberation Front and monochrom|first=Xeni|last=Jardin|date=May 15, 2008|website=Boing Boing}}</ref> and [[Joey Skaggs]].

==See also==
{{Portal|San Francisco Bay Area}}
*[[Billboard Utilising Graffitists Against Unhealthy Promotions]]
*[[Billboard Utilising Graffitists Against Unhealthy Promotions]]
*[[John Law (artist)|John Law]] — one of the known members


== References ==
== References ==
{{reflist}}
{{reflist}}

⚫
==External links==
⚫
* [http://www.billboardliberation.com/ Billboard Liberation Front Creative Group]
⚫
* [https://web.archive.org/web/20061021012455/http://www.researchpubs.com/books/prank2exc7.php Interview with Jack Napier of the Billboard Liberation Front]
⚫
* [http://www.bombingscience.com/index.php/blog/viewThread/1433 Interview with Jack Napier] on Bombing science
*[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2003/08/24/LV264220.DTL ''San Francisco Chronicle'']
*[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2003/08/24/LV264220.DTL ''San Francisco Chronicle'']
*[http://www.salon.com/media/col/poni/1999/05/03/billboards Salon.com]
*[http://www.salon.com/media/col/poni/1999/05/03/billboards Salon.com]
*[http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=519133 ''Adweek'']
*[http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=519133 ''Adweek'']
*[http://www.laweekly.com/content/printVersion/32004/ ''LA Weekly'']
*[http://www.laweekly.com/content/printVersion/32004/ ''LA Weekly'']

⚫
==External links==
⚫
* [http://www.billboardliberation.com/ Billboard Liberation Front Creative Group]
⚫
* [http://www.researchpubs.com/books/prank2exc7.php Interview with Jack Napier of the Billboard Liberation Front]
⚫
* [http://www.bombingscience.com/index.php/blog/viewThread/1433 Interview with Jack Napier] at Bombing science


{{Culture jamming|state=collapsed}}
{{Culture jamming|state=collapsed}}
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[[Category:Cacophony Society]]
[[Category:Cacophony Society]]
[[Category:Culture jamming]]
[[Category:Culture jamming]]
[[Category:Anti-consumerist groups]]
[[Category:Graffiti in the United States]]
[[Category:Graffiti in the United States]]
[[Category:1977 establishments in California]]

[[Category:Organizations based in San Francisco]]
[[zh-min-nan:Khan-páng Tháu-pa̍k Tīn-soàⁿ]]
[[Category:Culture of San Francisco]]
[[zh-yue:看板解放陣線]]
[[Category:Graffiti crews]]

Latest revision as of 23:58, 31 October 2024

Example work, post-Hurricane Katrina.

The Billboard Liberation Front practices culture jamming via altering billboards by changing key words to radically alter the message, often to an anti-corporate message.[1] It started in San Francisco in 1977.[2]

Advertising executives informed Jill Posener, author of Spray it Loud (1982), that the executives designed billboards to attract attacks because the changes drew attention to the products. The BLF were aware of this possibility and considered invoicing advertisers including Chiat Day for the BLF's work.[3]

In 2013, Complex Magazine named the BLF #27 of The 50 Most Influential Street Artists of All Time.[4]

Cooperation

[edit]

The BLF cooperated with a range of other art groups, like Guerrilla Girls,[5] monochrom[6] and Joey Skaggs.

See also

[edit]

References

[edit]
  1. ^ "Using urban guerrilla tactics, Billboard Liberation Front 'adjusts' ads". SF Gate. August 24, 2003. Retrieved 2010-12-09.
  2. ^ Alexander Barley (May 21, 2001). "Battle of the image". New Statesman. Retrieved 2010-12-09.
  3. ^ Orum, Anthony M.; Neal, Zachary P. (2009). Common Ground?: Readings and Reflections on Public Space. Routledge. p. 160. ISBN 9781135257552. Retrieved 2018-10-25.
  4. ^ Rushmore, RJ; Caldwell, Caroline (2013-10-11). "The 50 Most Influential Street Artists of All Time". Complex. Retrieved 2018-10-25.
  5. ^ "Billboard Liberation Front & Guerrilla Girls". Lodown Magazine. February 23, 2018.
  6. ^ Jardin, Xeni (May 15, 2008). "BBtv – Google's "Great Firewall of China": Fun with the Billboard Liberation Front and monochrom". Boing Boing.
[edit]
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