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{{Cleanup-spam}}
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{{Infobox dot-com company
{{Infobox dot-com company
| company_name = Affinity4
| name = Affinity4
| company_logo =
| logo =
| company_type = [[affinity marketing|affinity-based marketing]]
| company_type = [[affinity marketing|affinity-based marketing]], [[telecommunications]]
| location = Norfolk, Va
| location = [[Virginia Beach]], [[Virginia]]
| area_served = non-profit organizations
| area_served = [[Non-profit]] organizations
| key_people = Stephen D. Halliday,CEO and Chairman, David Bingham, COO, [[Jay Alan Sekulow|Jay A. Sekulow]], [[T. D. Jakes|Bishop T.D. Jakes,]] Joseph R. Gregory, Dalton Lott, Curtis Wallace
| key_people = Stephen D. Halliday, [[Jay Alan Sekulow|Jay Sekulow]], John Kingston
| services = long distance, wireless, dial-up internet, dsl, motorist assistance, and more.
| services = Communications, philanthropy and motorist assistance
| owner = AmeriVision Communications
| owner = BN Media, LLC
| divisions = Cross Bridge Media, [[Beliefnet]]
| divisions = Affinity4, [[Beliefnet]]
| subsid =
| subsid =
| company_slogan = Ordinary Activities. Extraordinary Giving.
| url = http://www.affinity4.com/
| url = http://www.affinity4.com/
| language = [[English language|English]]
| language = [[English language|English]]
}}
}}


'''Affinity4''' is an American for-profit company that raises funds for non-profit organizations through direct marketing. Based in Norfolk, Virginia, Affinity4 has raised over $76 million for charities and ministries such as [[Feed the Children]], [[Promise Keepers]], and the [[American Center for Law & Justice]].
'''Affinity4''' is an American for-profit company that raises funds for nonprofit organizations through an [[affinity marketing]] partnership. Based in [[Virginia Beach]], [[Virginia]], it has raised nearly $100 million for charities and ministries such as [[Feed the Children]], [[Focus on the Family]] and the [[American Center for Law & Justice]].{{cn|date=August 2023}}


==History==
==History==
The predecessor to Affinity4, '''LifeLine Communications''', was founded in 1992 and utilized sales of long distance telephone service to raise funds for [[nonprofit organization]]s.
Affinity4 was founded in 1992. Stephen Halliday is the co-founder, President/CEO and Chairman of the Board. Other notable co-founders include [[Jay Sekulow]]<ref>[http://www.aclj.org/About/Default.aspx?Section=11 Jay Sekulow profile]</ref> and [[T.D. Jakes]]<ref>[http://www.tdjakes.org/ T.D.Jakes profile]</ref>. Its first product was long distance telephone service. Affinity4 Wireless was launched in 2005 following other products and services including digital phone, Internet (dail-up and DSL), DIRECTV®, credit card, and a motorist assistance program.


⚫
===Name change===
In 2009, the investors behind Affinity4 launched an online video viewing channel called Cross Bridge<ref>[http://www.crossbridge.com Cross Bridge]</ref>.
⚫
In April 2005, LifeLine Communications announced that it was changing its name to Affinity4.<ref>{{cite news |url=http://www.virginiabusiness.com/index.php/news/article/company-delivers-cash-for-charities/ |work=Virginia Business |date=July 29, 2009 |title=Company delivers cash for charities}}</ref> The same year, Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia.


==Services==
⚫
In June 2010, BN Media, an entity that includes the investors behind Affinity4<ref>[http://www.affinity4.com Affinity4]</ref> and Cross Bridge purchased Beliefnet<ref>{{cite news |url=http://www.prnewswire.com/news-releases/bn-media-llc-announces-acquisition-of-beliefnet-97202334.html |work=PR Newswire |date=June 25, 2010 |title=BN Media, LLC Announces Acquisition of Beliefnet}}</ref> <ref>{{cite news |url=http://www.nytimes.com/2010/07/03/us/03beliefs.html |work=The New York Times |date=July 2, 2010 |title=An Enduring Religious Web Site Is Poised for a Next Phase}}</ref>which will have a separate advisory board<ref>{{cite news |url=http://blog.christianitytoday.com/ctliveblog/archives/2010/07/beliefnet_sale.html |work=Christianity Today |date=July 2, 2010 |title=The Evangelical Connection to Beliefnet's Sale}}</ref>.
Affinity4 launched its long distance telephone service, followed closely by Affinity4 Internet Service, then others like wireless service, roadside assistance programs and a savings program.


⚫
In June 2010, Affinity4's parent company, BN Media, purchased [[Beliefnet]]<ref>{{cite news |url=http://www.prnewswire.com/news-releases/bn-media-llc-announces-acquisition-of-beliefnet-97202334.html |work=PR Newswire |date=June 25, 2010 |title=BN Media, LLC Announces Acquisition of Beliefnet}}</ref><ref>{{cite news |url=https://www.nytimes.com/2010/07/03/us/03beliefs.html |work=The New York Times |date=July 2, 2010 |title=An Enduring Religious Web Site Is Poised for a Next Phase}}</ref> from [[NewsCorp]] and maintains a separate advisory board<ref>{{cite news|url=http://blog.christianitytoday.com/ctliveblog/archives/2010/07/beliefnet_sale.html |work=Christianity Today |date=July 2, 2010 |title=The Evangelical Connection to Beliefnet's Sale |url-status=dead |archiveurl=https://web.archive.org/web/20100707084422/http://blog.christianitytoday.com/ctliveblog/archives/2010/07/beliefnet_sale.html |archivedate=July 7, 2010 }}</ref> from Affinity4.
⚫
===Name Change===
⚫
AmeriVision Communications (doing business as Affinity4) was originally founded in 1992 under the name LifeLine Communications. In April 2005, LifeLine Communications announced that it was changing its name to Affinity4 to reflect the company’s values: a belief that people can make a difference by donating a portion of every day purchases to charities, ministries, and nonprofit organizations<ref>{{cite news |url=http://www.virginiabusiness.com/index.php/news/article/company-delivers-cash-for-charities/ |work=Virginia Business |date=July 29, 2009 |title=Company delivers cash for charities}}</ref>. Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia in December of 2005.


In September 2016, Patheos.com was added to the family of brands.<ref>{{cite news |url=http://www.prnewswire.com/news-releases/beliefnet-announces-acquisition-of-patheos-300323027.html |work=PR Newswire |date=September 6, 2016 |title=Beliefnet Announces Acquisition of Patheos}}</ref>
==Reference==

==GiveBack program==
Pursuant to Affinity4's GiveBack Program, it donates up to 10% of the proceeds it receives from customers to their designated nonprofit organizations.

==Partners==
Affinity4 partners with [[charities]], [[Christian ministry|Christian ministries]] and other nonprofits.

==Board of directors==
• Stephen D. Halliday
• [[Jay Alan Sekulow|Jay Sekulow]]
• John Kingston

==References==
{{Reflist}}
{{Reflist}}


[[Category:Companies based in Virginia Beach, Virginia]]
==External Links==
[[Category:Financial services companies established in 1992]]
[http://www.affinity4.com Affinity4]
[[Category:Charity fundraisers]]
[[Category:1992 establishments in Virginia]]

Latest revision as of 15:25, 30 November 2024

Affinity4
Type of businessaffinity-based marketing, telecommunications
Available inEnglish
HeadquartersVirginia Beach, Virginia
Area servedNon-profit organizations
OwnerBN Media, LLC
Key peopleStephen D. Halliday, Jay Sekulow, John Kingston
ServicesCommunications, philanthropy and motorist assistance
DivisionsAffinity4, Beliefnet
URLhttp://www.affinity4.com/

Affinity4 is an American for-profit company that raises funds for nonprofit organizations through an affinity marketing partnership. Based in Virginia Beach, Virginia, it has raised nearly $100 million for charities and ministries such as Feed the Children, Focus on the Family and the American Center for Law & Justice.[citation needed]

History

[edit]

The predecessor to Affinity4, LifeLine Communications, was founded in 1992 and utilized sales of long distance telephone service to raise funds for nonprofit organizations.

Name change

[edit]

In April 2005, LifeLine Communications announced that it was changing its name to Affinity4.[1] The same year, Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia.

Services

[edit]

Affinity4 launched its long distance telephone service, followed closely by Affinity4 Internet Service, then others like wireless service, roadside assistance programs and a savings program.

In June 2010, Affinity4's parent company, BN Media, purchased Beliefnet[2][3] from NewsCorp and maintains a separate advisory board[4] from Affinity4.

In September 2016, Patheos.com was added to the family of brands.[5]

GiveBack program

[edit]

Pursuant to Affinity4's GiveBack Program, it donates up to 10% of the proceeds it receives from customers to their designated nonprofit organizations.

Partners

[edit]

Affinity4 partners with charities, Christian ministries and other nonprofits.

Board of directors

[edit]

• Stephen D. Halliday • Jay Sekulow • John Kingston

References

[edit]
  1. ^ "Company delivers cash for charities". Virginia Business. July 29, 2009.
  2. ^ "BN Media, LLC Announces Acquisition of Beliefnet". PR Newswire. June 25, 2010.
  3. ^ "An Enduring Religious Web Site Is Poised for a Next Phase". The New York Times. July 2, 2010.
  4. ^ "The Evangelical Connection to Beliefnet's Sale". Christianity Today. July 2, 2010. Archived from the original on July 7, 2010.
  5. ^ "Beliefnet Announces Acquisition of Patheos". PR Newswire. September 6, 2016.
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