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{{Short description|Chocolate and hazelnut flavored spread}}
{{Distinguish|Gnutella}}
{{About|the spread|the peer-to-peer protocol|Gnutella}}
{{Infobox brand
| name = Nutella
| logo = Logo Nutella.svg
| image = Nutella for breakfast - Flickr - love.jsc.jpg
| image_size =
| caption = A jar of Nutella and bread with Nutella spread
| producttype = [[Hazelnut]] [[cocoa solids|cocoa]] [[spread (food)|spread]]
| currentowner = [[Ferrero SpA]]
| producedby =
| country = [[Italy]]
| introduced = {{start date and age|1964}}
| discontinued =
| related =
| markets =
| previousowners =
| trademarkregistrations =
| ambassadors =
| tagline =
| website = {{url|https://www.ferrero.it/NUTELLA|ferrero.it/nutella}}
| module = <!-- or: misc -->
| module1 = <!-- or: misc1 -->
| footnotes =
}}


'''Nutella''' ({{IPAc-en|UK||n|ʌ|ˈ|t|ɛ|l|ə}} {{respell|nuh|TEL|ə}}, {{IPAc-en|US||n|uː|ˈ|t|ɛ|l|ə}} {{respell|noo|TEL|ə}},<ref>{{cite web|url=https://www.independent.co.uk/news/business/news/the-correct-way-to-pronounce-nutella-in-the-uk-is-nutella-newtelluh-is-just-for-america-10511650.html|title=The correct way to pronounce Nutella in the UK is 'nut-ella', 'new-tell-uh' is just for America|date=21 September 2015|last=Eleftheriou-Smith|first=Loulla-Mae|work=[[The Independent]]}}</ref> {{IPA|it|nuˈtɛlla|lang}}; stylized in [[all lowercase]]) is a brand of brown, sweetened [[hazelnut]] [[Cocoa solids|cocoa]] [[Spread (food)|spread]].<ref>{{Citation|last=Ayto|first=John|title=Nutella|date=2013|url=http://www.oxfordreference.com/view/10.1093/acref/9780199640249.001.0001/acref-9780199640249-e-2087|work=The Diner’s Dictionary|publisher=Oxford University Press|language=en|doi=10.1093/acref/9780199640249.001.0001|isbn=9780199640249|access-date=2019-03-17}}</ref><ref>{{Cite web|url=https://www.britannica.com/biography/Michele-Ferrero|title=Michele Ferrero {{!}} Italian industrialist|website=Encyclopedia Britannica|language=en|access-date=2019-03-17}}</ref><ref>{{cite news|url=http://www.brandrepublic.com/News/732842/Nutella-hands-4m-job-Krow-ahead-relaunch/ |title=Nutella hands £4m job to Krow ahead of relaunch |work= Brand Republic News|date=August 22, 2007|access-date= March 18, 2011}}</ref> Nutella is manufactured by the Italian company [[Ferrero SpA|Ferrero]] and was introduced in 1964, although its first iteration dates to 1963.<ref>{{cite news|url=https://www.bbc.com/news/magazine-27438001|title=Nutella: How the world went nuts for a hazelnut spread|last=Mitzman|first=Dany|work=[[BBC News Magazine]]|date=17 May 2014|access-date=18 May 2014}}</ref>
{{Refimprove|date=April 2010}}
'''Nutella''' ({{IPA-it|nuˈtɛlla}}; {{IPA-en|nʌˈtɛlə|lang}}) is the [[brand]] name of a [[hazelnut]] flavored<ref>http://www.brandrepublic.com/News/732842/Nutella-hands-4m-job-Krow-ahead-relaunch/</ref> sweet [[Spread (food)|spread]] registered by the [[Italy|Italian]] company [[Ferrero SpA|Ferrero]] at the end of 1963. The recipe was developed from an earlier Ferrero spread released in 1949. Nutella is sold in over 75 countries.<ref>http://www.nutellausa.com/history3.htm</ref>
[[File:Nutella-2006.JPG|thumb|250px|Nutella with Biscuit and Tea]]


==History==
==1,2,3, TERRIBLE!==
[[Pietro Ferrero]] owned a bakery in [[Alba, Piedmont|Alba]], an Italian town known for the production of hazelnuts. In 1946, he sold the initial {{convert|300|kg|lb|adj=on}} batch of ''Pasta Gianduja'', derived from ''[[Gianduja (chocolate)|gianduja]]''. Originally sold as a solid block, Ferrero started to sell a creamy version in 1951 as ''Supercrema gianduja''.<ref name="history3">{{cite web|first=Adriel |last=Carridice |url= http://www.nutellausa.com/history3.htm |title=The History of Nutella (3) |website=NutellaUSA.com |access-date=2013-01-28|archive-url=https://web.archive.org/web/20150518022437/http://www.nutellausa.com/history3.htm|archive-date=18 May 2015}}</ref>
[[Gianduja (chocolate)|Gianduja]] is a type of chocolate analogue containing approximately 50% [[almond]] and [[hazelnut]] juice. It was developed in [[Piedmont, Italy|Piedmont]], Italy, after taxes on [[cocoa bean]]s hindered the diffusion of conventional chocolate.


In 1963, Ferrero's son [[Michele Ferrero]] revamped ''Supercrema gianduja'' with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20, 1964. The product was an instant success and remains widely popular.<ref>{{cite web|first=Adriel |last=Carridice |url=http://www.nutellausa.com/history2.htm |title=The History of Nutella (2) |website=NutellaUSA.com |access-date=2013-01-28|archive-url=https://web.archive.org/web/20151021173432/http://www.nutellausa.com/history2.htm|archive-date=21 October 2015}}</ref>
Pietro Ferrero, who owned a patisserie in [[Alba (CN)|Alba]], in the [[Langhe]] district of Piedmont, an area known for the production of hazelnuts, sold an initial batch of {{convert|300|kg|lb}} of "''Pasta Gianduja''" in 1946. This was originally a solid block, but in 1949, Pietro started to sell a creamy version in 1951 as "''Supercrema''".


In 2012, French senator [[Yves Daudigny]] proposed a tax increase on [[palm oil]] from €100 to €400 per tonne. At 20 percent, palm oil is one of Nutella's main ingredients, and the tax was dubbed "the Nutella tax" in the media.<ref>{{cite news|last=Willsher|first=Kim|title=France's 'Nutella amendment' causes big fat international row|url=https://www.theguardian.com/world/2012/nov/12/france-nutella-amendment-international-row|work=The Guardian|access-date=22 November 2012|date=2012-11-12}}</ref>
In 1963, Pietro's son Michele revamped ''Supercrema'' with the intention of marketing it across [[Europe]]. Its composition was modified and it was renamed "Nutella". The first jar of Nutella left the Ferrero factory in Alba on 20 April 1964. The product was an instant success and remains widely popular. The estimated Italian production of Nutella averages 179,000 tons per year.{{Citation needed|date=February 2007}}


On 14 May 2014, [[Poste Italiane]] issued a 50th anniversary Nutella [[commemorative stamp]].<ref name="YF">{{cite news|url=https://it.finance.yahoo.com/notizie/50-anni-di-nutella-francobollo-181916686.html|title=Nutella diventa un francobollo|language=it|trans-title=Nutella becomes a stamp|work=Yahoo! Finance|date=14 May 2014|access-date=18 May 2014}}</ref><ref>{{cite news|url=http://www.lastampa.it/2014/05/15/societa/i-nostri-primi-anni-con-la-nutella-HfvXniD9XvQCJmCl2Vp7OL/pagina.html|title=I nostri primi 50 anni con la Nutella|language=it|trans-title=Our first 50 years with Nutella|last=Amabile|first=Flavia|newspaper=[[La Stampa]]|date=15 May 2014|access-date=18 May 2014}}</ref> The 70 [[Euro]] cent stamp was designed by [[Istituto Poligrafico e Zecca dello Stato]] and features a jar of Nutella on a golden background.<ref name="YF" /> Ferrero held a Nutella Day on 17 and 18 May to celebrate the anniversary.<ref>{{cite news|url=http://www.ansa.it/sito/notizie/economia/2014/05/13/nutella-ha-50-anni-arriva-anche-un-francobollo_ae13ce83-9b42-444f-949c-1517fd7f30da.html|title=Nutella ha 50 anni, arriva anche un francobollo|language=it|trans-title=Nutella is 50 years old, a stamp is introduced|website=ansa.it|publisher=Agenzia ANSA Società Cooperativa|date=17 May 2014|access-date=18 May 2014}}</ref>
==Composition==


==Ingredients==
Nutella is a modified form of [[Gianduja (chocolate)|gianduja]]. The exact recipe is a secret closely guarded by [[Ferrero SpA|Ferrero]]. According to the product label, the main ingredients of Nutella are [[sugar]] and [[vegetable oils]] (most of which is [[palm oil]]<ref>http://www.greenpeace.org/international/en/news/features/nutella-football-ferrero-280508/</ref>), followed by [[hazelnut]], [[cocoa solids]] and [[skimmed milk]], which together are at most 29% of the ingredients. Nutella is marketed as "hazelnut cream" in many countries. Under Italian law, it cannot be labeled as a chocolate cream, as it does not meet minimum cocoa solids concentration criteria. About half of the calories in Nutella come from fat (11&nbsp;g in a 37&nbsp;g serving, or 99 kcal out of 200 kcal) and about 40% of the calories come from sugar (20&nbsp;g, 80 kcal).<ref>{{cite web | url=http://www.nutritiondata.com/facts-C00001-01c21Pe.html | title=Nutrition Facts and Analysis for Chocolate-flavored hazelnut spread | publisher=NutritionaData | accessdate=2008-11-09}}</ref>
[[File:Nutella ak.jpg|thumb|Nutella is often advertised along with milk and hazelnuts, although these ingredients constitute a small fraction of the recipe.<ref>{{cite news | url=https://www.smh.com.au/lifestyle/health-and-wellness/how-nutella-plans-to-trick-you-into-thinking-its-healthier-than-it-is-20170110-gtom2j.html | title=How Nutella plans to 'trick' you into thinking it's healthier than it is | work=[[The Sydney Morning Herald]] | date=16 January 2017 | accessdate=21 February 2023 | author=Dewey, Caitlin | quote=Unlike most peanut or almond butters, Nutella is composed largely of sugar and palm oil; hazelnuts are its distant third ingredient. }}</ref>]]


The main ingredients of Nutella are sugar and palm oil (greater than 50%). It also contains 13% hazelnuts,<ref>{{cite web|website=Greenpeace.org|url=http://www.greenpeace.org/international/en/news/features/nutella-football-ferrero-280508/ |title=Nutella – Breakfast for Champions?|date=May 28, 2008|access-date=March 18, 2011}}</ref> cocoa solids, and skimmed milk.<ref>{{cite web|url=http://foodwatch.com.au/images/stories/p-labelling/nutella_jar_ingredients.jpg|title=Nutella Jar Ingredients|website=FoodWatch}}</ref> In the United States and the United Kingdom, Nutella contains soy products.<ref>{{cite web |title=Nutella and Nutrition: Food Pyramid and Guidelines |website=NutellaUSA.com |url=http://www.nutellausa.com/ingredients.htm |access-date=2013-01-28 |archive-url=https://web.archive.org/web/20150820044001/http://www.nutellausa.com/ingredients.htm |archive-date=2015-08-20 |url-status=dead }}</ref> Nutella is marketed as "hazelnut cream" in many countries. Under Italian law, it cannot be labeled as a "chocolate cream", as it does not meet minimum cocoa solids concentration criteria. Ferrero uses 25 percent of the global supply of hazelnuts, though not all of this is used exclusively in Nutella.<ref>{{cite web|last1=Narula|first1=Svati Kirsten|title=A frost in Turkey may drive up the price of your Nutella|url=http://qz.com/248973/there-might-not-be-enough-nutella-to-go-around-this-year/|website=[[Quartz (publication)|Quartz]]|date=14 August 2014 |publisher=[[Atlantic Media]]|access-date=14 August 2014}}</ref>
'''Listed ingredients'''
{| class="wikitable sortable"
! Country
! [[sugar]]
! oil
! [[hazelnuts]]
! cocoa
! skimmed milk
! [[emulsifier]]
! [[flavouring]]
! others
|-
| {{flag|Australia}}<br/>{{flag|New Zealand}}
| 54.5%<ref>{{cite web | url=http://www.nutella.com.au/faq/ | title=Nutella FAQs | publisher=Ferrero Australia | accessdate=2010-06-18}}</ref>
| [[palm oil]]<ref>http://www.nutella.com.au/products/</ref>
| 13%
| fat-reduced [[cocoa powder]] (7.4%)
| [[skimmed milk]] powder (8.7%)
| [[soybean|soy]] [[lecithin]]
| [[vanillin]]
|
|-
| {{flag|Belgium}}<br/>{{flag|Netherlands}}
| {{yes}}
| [[vegetable oil|vegetable]]
| 13%
| fat-reduced [[cocoa powder]] (7.4%)
| [[skimmed milk]] powder (6.6%)
| [[soybean|soy]] [[lecithin]]
| flavouring
|
|-
| {{flag|Brazil}}
| {{yes}}
| [[vegetable oil|vegetable]]
| 13%
| fat-reduced [[Cocoa solids|cocoa]] (7.5%)
| [[skimmed milk]] powder (6.6%)
| [[soybean|soy]] [[lecithin]]
| [[vanillin]]
| [[whey]] powder
|-
| {{flag|Czech Republic}}<br/>{{flag|Hungary}}<br/>{{flag|Bosnia and Herzegovina}}<br/>{{flag|Croatia}}<br/>{{flag|Republic of Macedonia}}<br/>{{flag|Serbia}}<br/>{{flag|Slovenia}}
| {{yes}}
| [[vegetable oil|vegetable]]
| 13%
| fat-reduced [[Cocoa solids|cocoa]] (7.4%)
| [[skimmed milk]] powder (5%)
| [[soybean|soy]] [[lecithin]]
| flavouring
| [[whey]] powder
|-
| {{flag|France}}
| {{yes}}
| [[vegetable oil|vegetable]]
| 13%
| fat-reduced [[cocoa powder]] (7.4%)
| [[skimmed milk]] powder (6.6%)
| [[soybean|soy]] [[lecithin]]
| flavouring
|
|-
| {{flag|Germany}}
| {{yes}}
| [[vegetable oil|vegetable]]
| 13%
| fat-reduced [[cocoa powder]]
| [[skimmed milk]] powder (7.5%)
| [[soybean|soy]] [[lecithin]]
| [[vanillin]]
|
|-
| {{flag|Greece}}
| {{yes}}
| [[vegetable oil|vegetable]]
| 13%
| fat-reduced [[cocoa powder]] (7,4%)
| [[skimmed milk]] powder (5%)
| [[soybean|soy]] [[lecithin]]
| flavouring
|
|-
| {{flag|India}}
| {{yes}}
| [[vegetable oil|vegetable]]
| 13%
| fat-reduced [[cocoa powder]] (7.4%)
| [[skimmed milk]] powder (5%)
| [[soybean|soy]] [[lecithin]]
| [[vanillin]]
|
|-
| {{flag|Israel}}
| {{yes}}
| [[vegetable oil|vegetable]]
| 13%
| fat-reduced [[cocoa powder]] (7.4%)
| [[skimmed milk]] powder (5%)
| [[soybean|soy]] [[lecithin]]
| vanillin
|
|-
| {{flag|Italy}}
| {{yes}}
| [[vegetable oil|vegetable]]
| 13%
| fat-reduced [[cocoa powder]]
| [[skimmed milk]] powder (5%)
| [[soybean|soy]] [[lecithin]]
| flavouring
| [[whey]] powder
|-
| {{flag|Poland}}
| {{yes}}
| [[rapeseed]]
| 13%
| [[Cocoa solids|cocoa]] (7.4%)
| [[skimmed milk]] (5%)
| [[soybean|soy]] [[lecithin]]
| [[vanillin]]
| lactose
|-
| {{flag|Saudi Arabia}}
| {{yes}}
| [[palm oil|palm]]
| 13%
| fat-reduced [[cocoa powder]] (7.4%)
| [[skimmed milk]] powder (5%)
| [[soybean|soy]] [[lecithin]]
| [[vanillin]]
| demineralized [[whey]] powder
|-
| {{flag|Spain}}
| {{yes}}
| [[vegetable oil|vegetable]]
| 13%
| fat free [[Cocoa solids|cocoa]] (7.4%)
| [[skimmed milk]] powder (6.6%)
| [[soybean|soy]] [[lecithin]]
| flavouring
| [[whey]] powder
|-
| {{flag|Sweden}}<br/>{{flag|Norway}}<br/>{{flag|Denmark}}<br/>{{flag|Finland}}
| {{yes}}
| [[vegetable oil|vegetable]]
| 13%
| fat-reduced [[cocoa]] (8.5%)
| [[skimmed milk]] powder (7.5%)
| [[soybean|soy]] [[lecithin]]
| vanillin
|
|-
| {{flag|Turkey}}
| {{yes}}
| [[vegetable oil|vegetable]]
| 13%
| fat-reduced [[Cocoa solids|cocoa]] (7.4%)
| [[skimmed milk]] powder (5%)
| [[soybean|soy]] [[lecithin]]
| vanillin
| [[whey]] powder
|-
| {{flag|United Kingdom}}
| 55%<ref>{{cite web | url=http://www.wakeuptonutella.com/faq.html | title=Wake Up To Nutella| publisher=Ferrero UK | accessdate=2010-06-18}}</ref>
| [[vegetable oil|vegetable]]
| 13%
| fat-reduced [[Cocoa solids|cocoa]] (7.4%)
| [[skimmed milk]] powder (6.6%)
| [[soybean|soy]] [[lecithin]]
| vanillin
| [[whey]] powder
|-
| {{flag|Canada}}<br/>{{flag|Mexico}}<br/>{{USA}}
| {{yes}}
| modified [[palm oil|palm]]
| 13%
| [[Cocoa solids|cocoa]]
| [[skimmed milk]]
| [[soybean|soy]] [[lecithin]]
| [[vanillin]]
| reduced mineral [[whey]]
|-
| {{flag|Russia}}
| {{yes}}
| [[vegetable oil|vegetable]]
| 13%
| fat-reduced [[cocoa powder]] (7.4%)
| [[skimmed milk]] powder (5%)
| [[soybean|soy]] [[lecithin]]
| vanillin
| [[whey]] powder
|}


In November 2017, the company modified the recipe slightly, increasing the sugar and skimmed milk powder content.<ref>{{cite news|last1=LaVito|first1=Angelica|title=Nutella's new recipe sparks #NutellaGate Twitter backlash|url=https://www.cnbc.com/2017/11/08/nutellas-new-recipe-sparks-nutellagate-twitter-backlash.html|work=CNBC|date=November 8, 2017}}</ref> Since the colour of the product is lighter in tone, the Hamburg Consumer Protection Center estimated that the cocoa content was also reduced.<ref name="telegraph-nutellafansgonuts">{{cite news|last1=Squires|first1=Nick|title=Nutella fans go nuts over changes to recipe of beloved chocolate spread|url=https://www.telegraph.co.uk/news/2017/11/07/nutella-fans-go-nuts-changes-recipe-beloved-chocolate-spread/ |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/news/2017/11/07/nutella-fans-go-nuts-changes-recipe-beloved-chocolate-spread/ |archive-date=2022-01-12 |url-access=subscription |url-status=live|work=The Telegraph|date=November 7, 2017}}{{cbignore}}</ref> Some news outlets reported that the modification of the recipe led to consumers' being "outraged" or "going nuts".<ref name="guardian-2017-11-07" /> Ferrero has confirmed that it has changed the recipe of its chocolate and hazelnut spread—sparking a huge backlash among fans of the brand.<ref name="globalnewsca-nutella">{{cite web|url=https://globalnews.ca/news/3849914/nutella-quietly-changes-its-recipe-in-europe-canada/|title=Nutella quietly changes its recipe in Europe, Canada, fans react|publisher=Agence France-Presse|work=Global News|date=November 8, 2017}}</ref>
=== Health, obesity and labelling concerns ===
In June 2010, the European Parliament approved a draft measure requiring all processed foods to clearly label fat, salt and sugar contents and placing restrictions on advertising such foods. The initiative is aimed at fighting obesity and giving consumers more informed choices. [[Francesco Paolo Fulci]], a vice president at [[Ferrero SpA]] and former diplomat started a "Hands off Nutella" committee, supported by the governor of Piedmont. The cabinet minister for EU affairs warned against "nutritionist fundamentalism".


The traditional Piedmont recipe, ''[[Gianduja (chocolate)|gianduja]]'', is a mixture containing approximately 71.5% hazelnut paste and 19.5% chocolate. Nutella was developed in [[Piedmont, Italy|Piedmont]], Italy, due to a lack of cocoa beans after post-war rationing reduced availability of the raw material.<ref>{{cite web|first=Adriel |last=Carridice |url=http://www.nutellausa.com/history.htm |title=The History of Nutella (1) |website=NutellaUSA.com |access-date=2013-01-28|archive-url=https://web.archive.org/web/20150912093454/http://www.nutellausa.com/history.htm|archive-date=12 September 2015}}</ref>
=== Nutrition facts ===
=====Per 13 oz Jar (371&nbsp;g) (USA & Canada Product)=====
*[[Calories]] 1950&nbsp;kcal
*[[Fat]] 110&nbsp;g
**Saturated 35&nbsp;g
**Trans 0&nbsp;g
*[[Cholesterol]] 0&nbsp;mg
*[[Sodium]] 150&nbsp;mg
*[[Carbohydrate]] 220&nbsp;g
**[[Dietary fiber|Fiber]] 10&nbsp;g
**Sugars 210&nbsp;g
*[[Protein]] 30&nbsp;g


===Ingredients by country===
===== Per 100g (UK product) =====
Many countries have a different ingredient list for the Nutella formula.
*15g serving size


====Australia====
*Energy 2215 kJ
Sugar, palm oil, hazelnuts (13%), skim milk powder (8.7%) cocoa powder (7.4%), non-fat milk solids, emulsifier (soy lecithin), flavour (vanillin).<ref>{{cite web|url=http://sumo.ly/HWcs|title=Nutella. The full (correct) list of ingredients - Catherine Saxelby's Foodwatch|first=Catherine|last=Saxelby}}</ref>
*Protein 6.8 g
*Carbohydrates 56 g of which Sugars 55 g
*[[Fat]] 31 g of which:
**Saturates 10.3 g
**Mono-unsaturates 17.3 g
**Polyunsaturates 3.4 g
*[[Dietary fiber|Fibre]] 4 g
*[[Sodium]] 34&nbsp;mg
*Vitamins:
**E 66&nbsp;mg
**B12 0.54&nbsp;ug
*Calcium 120&nbsp;mg
*Phosphorus 172&nbsp;mg
*Magnesium 70&nbsp;mg


===== Per 100g (AUST product) =====
====Canada====
[[File:Huile de palme biologique 350g.jpg|thumb|[[Palm oil]] is Nutella's second main ingredient by weight in Canada and America. The first is [[sugar]].]]
*20g serving size
Sugar, modified palm oil, hazelnuts, cocoa, skim milk powder, whey powder, lecithin, vanillin.<ref>{{cite web|url=https://www.nutella.com/ca/en/inside-nutella/quality-and-ingredients/|title=Our quality and ingredients|publisher=Ferrero USA, Inc.|access-date=2021-07-08|archive-date=2023-03-21|archive-url=https://web.archive.org/web/20230321070325/https://www.nutella.com/ca/en/inside-nutella/quality-and-ingredients|url-status=dead}}</ref>


====Germany====
*Energy 2175kJ
The Hamburg Consumer Protection Centre noted that the new Nutella formula introduced in November 2017 is lighter in color, estimating that it has a lower amount of cocoa content.<ref name="telegraph-nutellafansgonuts" /> According to 2017 reports from the Hamburg Consumer Protection Centre, the new Nutella formula has increased percentages of skim milk and sugar; the percentage of skim milk was increased from 7.5% to 8.7%, while the sugar content increased from 55.9% to 56.3%.<ref name="globalnewsca-nutella" />
*Protein 7.3g
*Fat
** Total 30.7g
** Saturated 10.0g
*Carbohydrate
** Total 54.7g
** Sugars 54.4g
*Sodium 33&nbsp;mg


====India====
===== Per 100g (Scandinavian product) =====
Sugar, palm oil, hazelnuts (13%), skim cow milk powder (8.7%), low fat cocoa powder (7.4%), emulsifier (Lecithin - INS 322), contains added flavour (nature identical flavouring substance - vanillin).{{cn|date=May 2023}}
*15g serving size


====Italy====
*Energy 2227 kJ/533 kcal
Sugar, palm oil, hazelnuts (13%), fat-reduced cocoa powder (7.4%), skimmed milk powder (5%), whey powder, emulsifier (lecithins) (soy), flavourant (vanillin).<ref name="wordpress.com">{{cite web|url=https://knitstamatic.wordpress.com/2012/08/26/taleoftwonutellas/|title=A Tale of Two Nutellas|date=26 August 2012|author=Knitstamatic|website=Workpress.com}}</ref>
*Protein 6.9g
*Fat
** Total 31g
** Saturated 9.9g
*Carbohydrate
** Total 56.6g
** Sugars 55.4g
*Dietary fiber 3.4g
*Sodium 40&nbsp;mg


====United Kingdom====
==Containers==
Sugar, palm oil, hazelnuts (13%), skimmed milk powder (8.7%), fat-reduced cocoa (7.4%), emulsifier: lecithins (soya), vanillin.<ref>{{Cite web|title=NUTELLA®|url=https://www.ferrero.co.uk/Nutella|access-date=2020-11-12|website=www.ferrero.co.uk}}</ref>
Nutella is marketed in a variety of packages: its typical containers have always been made of [[glass]], though [[plastic]] containers are commonly used in the [[United States|USA]], Canada, [[Mexico]] and [[Australia]]. Some of the most popular glass containers are quite small, the size of a standard water glass; they can be used as normal table glasses once the product has been consumed. They have a white lid on the top that is disposed of when the product is finished.

====United States====
Sugar, palm oil, hazelnuts, cocoa, skim milk, reduced minerals whey (milk), lecithin as emulsifier (soy), vanillin: an artificial flavor.<ref name="wordpress.com"/>

==Nutrition==
{{Infobox prepared food
| name = Nutritional info
| image =
| country = [[Italy]]
| region =
| creator =
| year =
| course =
| type =
| served =
| main_ingredient = [[Sugar]], [[palm oil]], [[hazelnut]]s, [[cocoa solid]]s, [[milk powder]]
| variations =
| calories = 80 (15 g serving)
| other =
}}

Nutella contains 10.4 percent of [[saturated fat]] and 58% of processed sugar by weight. A two-tablespoon (37-gram) serving of Nutella contains 200 [[calorie]]s, including 99 calories from 11 grams of fat (3.5&nbsp;g of which are saturated) and 80 calories from 21 grams of sugar. The spread also contains 15&nbsp;mg of [[sodium]] and 2&nbsp;g of [[protein]] per serving (for reference a Canadian serving size is 1 tablespoon or 19 grams).<ref>{{cite news|url=http://www.ctvnews.ca/nutella-settles-lawsuit-from-angry-mom-drops-health-claims-1.802299#.T5sMHSwf-ZY|title=Nutella settles lawsuit from angry mom, drops health claims|publisher=[[CTV News]]|date=27 April 2012|access-date=2013-08-29}}</ref><ref>{{cite web | url= http://www.nutritiondata.com/facts-C00001-01c21Pe.html | title=Nutrition Facts and Analysis for Chocolate-flavored hazelnut spread | publisher=NutritionaData | access-date=2008-11-09}}</ref>

==Production==
[[File:NutellaCafe.jpg|thumb|A Nutella café in Ontario, 2016]]
[[File:Nutella_Ferrero_Buiobuione.jpg|thumb|Nutella B-Ready at a [[Pisiffik]] in [[Ilulissat]], [[Greenland]]]]
Nutella is produced in various facilities. In the North American market, it is produced at a plant in [[Brantford, Ontario]], Canada<ref name="NAprod">{{cite web|url=http://www.nutella.ca/english/faq|title=Frequently Asked Questions|publisher=Ferrero Canada Limited|website=Nutella.ca|access-date=2012-11-26|archive-url=https://web.archive.org/web/20131125234345/http://www.nutella.ca/english/faq|archive-date=2013-11-25}}</ref> and more recently in [[San José Iturbide]], [[Guanajuato]], Mexico.<ref name="MXprod">{{cite web|url=http://www.reforma.com/aplicacioneslibre/articulo/default.aspx?id=128185&md5=ce010b06edc44522e24ed077e0405a23&ta=0dfdbac11765226904c16cb9ad1b2efe&po=4|title=Abre Ferrero primera planta en México|website=Reforma|access-date=2015-06-07}}</ref>

For Australia and New Zealand, Nutella has been manufactured in [[Lithgow, New South Wales]], since the late 1970s.<ref name="Oceaniaprod">{{cite web|url=http://www.ferrero.com.au/the-group/ferrero-australia/history/|title=Ferrero Australia History|website=Ferrero Australia|access-date=2012-11-26|archive-url=https://web.archive.org/web/20121027060452/http://www.ferrero.com.au/the-group/ferrero-australia/history/|archive-date=2012-10-27|url-status=dead}}</ref>

Two of the four Ferrero plants in Italy produce Nutella, in [[Alba, Piedmont|Alba]], Piedmont, and in [[Sant'Angelo dei Lombardi]] in Campania.<ref name="Italyprod">{{cite web|url=http://www.ferrero.it/azienda/azienda-italia/stabilimenti/i-poli-produttivi/|title=Stabilitmenti|website=Ferrero Italia SpA|access-date=2012-11-26|archive-date=2018-03-06|archive-url=https://web.archive.org/web/20180306023229/https://www.ferrero.it/azienda/azienda-italia/stabilimenti/i-poli-produttivi/|url-status=dead}}</ref> In France, a production facility is located in [[Villers-Écalles]].<ref name="Franceprod">{{cite web|url=http://www.ferrero.fr/notre_entreprise/nous_trouver/|title=Où nous trouver|website=Ferrero France|access-date=2012-11-26|archive-url=https://web.archive.org/web/20121224011635/http://www.ferrero.fr/notre_entreprise/nous_trouver/|archive-date=2012-12-24|url-status=dead}}</ref> For Eastern Europe (including Southeast Europe, Poland, Turkey, Czech Republic and Slovakia) and South Africa, it is produced in [[Warsaw]] and [[Manisa]]. For Germany and northern Europe, Nutella is produced at the Ferrero plant in [[Stadtallendorf]], which has been in existence since 1956.<ref>{{cite web|url=http://www.ferrero.de/ferrero2.aspx?pageurl=unternehmen/ferrero_fakten/produktion.aspx|website=offizielle Website von Ferrero Deutschland|title=produktion}}</ref> Nutella entered the Russian market and also has a production plant in Vladimir.<ref>{{cite news|url=https://www.confectioneryproduction.com/news/24336/ferrero-prepares-for-major-multi-million-expansion-in-russian-market/|title=Ferrero prepares for major multi-million expansion in Russian markets|website=Confectionery Production|date=22 October 2018 |access-date=15 April 2019}}</ref>

Ferrero also has a plant in [[Poços de Caldas]], Brazil, which supplies the Brazilian market, with part of the production being exported overseas.<ref>{{cite web|url=http://www.ferrero.com.br/ferrero-do-brasil|website=Ferrero do Brasil|title=A história}}</ref> It is also manufactured in Turkey and exported to countries such as India.

Global production in 2013 was about 350,000 tonnes.<ref>{{cite news|url=http://www.repubblica.it/economia/2014/05/14/news/nutella_50_anni-86134560/|title=Nutella festeggia i suoi primi 50 anni e chiude le porte di Piazza Affari|last=Amoroso|first=Ludovico|newspaper=[[La Repubblica]]|date=14 May 2014|access-date=30 November 2016}}</ref>

==Processing==
Nutella is described as a chocolate and hazelnut spread,<ref name="guardian-2017-11-07">{{cite news|last1=Smithers|first1=Rebecca|title=Choc horror: fans outraged by Nutella's secret recipe change|url=https://www.theguardian.com/business/2017/nov/07/choc-horror-fans-outraged-by-nutellas-secret-recipe-change|work=The Guardian|date=November 7, 2017}}</ref><ref>{{cite news|last1=Akhtar|first1=Khalil|title=Hard nut to crack: The quest to make Nutella a bit more Canadian|url=http://www.cbc.ca/news/canada/ontario-hazelnut-industry-grows-nutella-1.4054625|work=CBC News|date=April 4, 2017}}</ref> although it is mostly made of sugar and palm oil. The manufacturing process for this food item is very similar to a generic production of [[chocolate spread]]. Nutella is made from sugar, modified [[palm oil]], [[hazelnut]]s, [[cocoa powder]], [[skimmed milk]] powder, whey powder, [[soy lecithin]], and [[vanillin]].<ref>{{cite news|author1=<!--Staff writer(s); no by-line.-->|title=Deconstructed Nutella: nuts, cocoa – and 58&nbsp;% sugar|url=https://www.theguardian.com/lifeandstyle/shortcuts/2017/jan/20/is-nutella-really-that-bad-for-you|work=The Guardian|date=January 20, 2017}}</ref><ref>{{cite news|last1=Peterson|first1=Hayley|title=Many parents are terrified to feed their kids Nutella|url=http://www.businessinsider.com/nutella-is-under-fire-for-harmful-ingredients-2016-2?r=US&IR=T&IR=T|work=Business Insider|date=February 17, 2016}}</ref>

The process of making this spread begins with the extraction of cocoa powder from the cocoa bean. These cocoa beans are harvested from cocoa trees and are left to dry for about ten days before being shipped for processing.<ref name="wanttoknowit.com">{{cite web|url=http://wanttoknowit.com/how-is-nutella-made/|title=How is Nutella Made|website=Wanttoknowit.com|date=28 December 2011}}</ref> Typically, cocoa beans contain approximately 50 percent of cocoa butter; therefore, they must be roasted to reduce the cocoa bean into a liquid form.<ref name="wanttoknowit.com"/> This step is not sufficient for turning cocoa bean into a chocolate paste because it solidifies at room temperature and would not be spreadable. After the initial roast, the liquid paste is sent to presses, which are used to squeeze the butter out of the cocoa bean. The final products are round discs of chocolate made of pure compressed cocoa. The cocoa butter is transferred elsewhere so it can be used in other products.

The second process involves the hazelnuts. Once the hazelnuts have arrived at the processing plant, a quality control is issued to inspect the nuts so they are suitable for processing. A [[guillotine]] is used to chop the nuts to inspect the interior.<ref name="youtube.com">{{cite web|url=https://www.youtube.com/watch?v=1dwbgruOt6g| archive-url=https://ghostarchive.org/varchive/youtube/20211107/1dwbgruOt6g| archive-date=2021-11-07 | url-status=live|title=Chocolate Spread : How Its Made|last=Triwood1973|date=25 May 2008|via=YouTube}}{{cbignore}}</ref> After this process, the hazelnuts are cleaned and roasted. A second quality control is issued by a computer-controlled blast of air, which removes the bad nuts from the batch.<ref name="youtube.com"/> This ensures that each jar of Nutella is uniform in its look and taste. Approximately 50 hazelnuts can be found in each jar of Nutella, as claimed by the company.<ref name="nutella.com.au">{{cite web|url=http://www.nutella.com.au|title=Nutella Australia}}</ref>

The cocoa powder is then mixed with the hazelnuts along with sugar, vanillin and skim milk in a large tank, until it becomes a paste-like spread.<ref name="wanttoknowit.com"/> Modified palm oil is then added to help retain the solid phase of the Nutella at room temperature, which substitutes for the butter found in the cocoa bean. Whey powder is then added to the mix to act as a binder for the paste. Whey powder is an additive commonly used in spreads to prevent the coagulation of the product, because it stabilizes the fat emulsions.<ref>{{cite web|url=http://www.milkingredients.ca/index-eng.php?id=194|title=Whey Powder|website=Milkingredients.ca|date=13 December 2013 }}</ref> Similarly, lecithin, a form of a fatty substance found in animal and plant tissues, is added to help emulsify the paste, as it promotes homogenized mixing of the different ingredients, allowing the paste to become spreadable. It also aids the lipophilic properties of the cocoa powder, which, again, keeps the product from separating.<ref name="nutella.com.au"/> Vanillin is added to enhance the sweetness of the chocolate. The finished product is then packaged.

==Storage==
The label states that Nutella does not need to be refrigerated. This is because the large quantity of sugar in the product acts as a preservative to prevent the growth of microorganisms. More specifically, the sugar acts as a preservative by binding the water in the product, which prevents the microorganisms from growing.<ref name="ubcwiki">{{cite web|url=http://wiki.ubc.ca/Course:FNH200/Lesson_02|title=Chemical and Physical Properties of Food|website=wiki.UBC.ca|access-date=1 February 2018}}</ref> Refrigeration causes Nutella to harden, because it contains fats from the hazelnuts. When nut fats are placed in cold temperatures, they become too hard to spread. Hazelnuts contain almost 91 percent monounsaturated fat, which are known to be liquid at room temperature and solidify at refrigerator temperatures.<ref>{{cite web|url=http://www.kjhazelnuts.com/about/health-benefits-of-hazelnuts.html|title=Health Benefits of Hazelnuts|publisher=The Hazelnut Council|website=Kjhazelnuts.com|archive-url=https://web.archive.org/web/20170404165410/http://www.kjhazelnuts.com/about/health-benefits-of-hazelnuts.html|archive-date=4 April 2017}}</ref><ref>{{cite web|url=http://extension.illinois.edu/diabetes2/subsection.cfm?SubSectionID=46|title=What are Polyunsaturated and Monounsaturated Fats? - Your Guide to Diet and Diabetes|publisher=University of Illinois Extension|archive-url=https://web.archive.org/web/20171107164641/http://extension.illinois.edu/diabetes2/subsection.cfm?SubSectionID=46|archive-date=7 November 2017}}</ref> Room temperature allows the product to have a smooth and spreadable consistency, because the monounsaturated oils from the hazelnut are liquid in this state.<ref name="ubcwiki"/> In addition, the palm oil used in Nutella does not require refrigeration, because it contains high amounts of saturated fat and resists becoming rancid.<ref>[https://www.ferrerofoodservice.com/int/en/how-to-store-nutella How to store Nutella] {{Webarchive|url=https://web.archive.org/web/20221028162337/https://www.ferrerofoodservice.com/int/en/how-to-store-nutella |date=2022-10-28 }}, Manufacturer's website</ref><ref>{{cite web|url=http://www.recipetips.com/kitchen-tips/t--1193/oils-and-fats-handlingsafetystorage.asp|title=Oils and Fats Handling/Safety/Storage|website=Recipetips.com}}</ref> The remaining ingredients in Nutella, such as cocoa, skimmed milk powder, soy lecithin, and vanillin, also do not require refrigeration.<ref>{{cite web|url=http://www.nutella.com/en/ca/the-7-ingredients|title=Our ingredients|publisher=Nutella}}</ref><ref>{{cite web|url=http://food.manoramaonline.com/food/in-season/2017/05/27/nutella-swiss-roll-classic-sponge-cake.html|title=Kids' Cooking - Nutella Swiss Roll|website=ManoramaOnline.com|access-date=1 February 2018}}</ref>

==Class action lawsuit==
In the United States, Ferrero was sued in a [[class action]] for [[false advertising]] leading to consumer inferences that Nutella has nutritional and health benefits (from advertising claims that Nutella was "part of a nutritious breakfast").<ref name=":0" />

In April 2012, Ferrero agreed to pay a $3 million settlement (up to $4 per jar for up to five jars per customer). The settlement also required Ferrero to make changes to Nutella's labeling and marketing, including television commercials and their website.<ref name=":0">{{cite news |last=Tepper |first=Rachel |title=Nutella Lawsuit: Ferrero Settles Class-Action Suit Over Health Claims For $3 Million |url= http://www.huffingtonpost.com/2012/04/26/nutella-lawsuit_n_1457183.html?ref=food |work= Huffington Post|access-date=27 April 2012|date=2012-04-26}}</ref>

==See also==
{{Portal|Italy|Food|Companies}}
* [[List of brand name condiments]]
* [[Ferrero Rocher]]
* [[Nocilla]]
* [[Nudossi]]
* [[Nutellagate]]


==References==
==References==
{{Reflist}}
{{Reflist}}

==Further reading==
* Rosenblum, Mort. Chocolate: A Bittersweet Sage of Dark and Light (2006), "Where's the Nutella", pp.&nbsp;241–247. ISBN 0865477302


==External links==
==External links==
{{Commons category}}
{{commons|Nutella|Nutella}}
* {{Official website}}
*[http://www.nutella.it Nutella Italy] {{it icon}}
*[http://www.nutellausa.com Nutella USA]
*[http://www.nutella.ca Nutella Canada]
*[http://www.nutella.com.au Nutella Australia]
*[http://www.nutelladay.com/ World Nutella Day, February 5th]
*[http://www.wakeuptonutella.co.uk Nutella UK]


{{Ferrero}}
{{Ferrero}}
{{Authority control}}


[[Category:Italian cuisine]]
[[Category:Italian cuisine]]
[[Category:Spreads]]
[[Category:Cuisine of Piedmont]]
[[Category:Ferrero brands]]
[[Category:Spreads (food)]]
[[Category:Ferrero SpA brands]]
[[Category:Italian brands]]
[[Category:Italian brands]]
[[Category:1949 introductions]]
[[Category:Products introduced in 1964]]
[[Category:Brand name condiments]]

[[Category:Hazelnut dishes]]
[[da:Nutella]]
[[de:Nutella]]
[[es:Nutella]]
[[fr:Nutella]]
[[hr:Nutella]]
[[id:Nutella]]
[[it:Nutella]]
[[he:נוטלה]]
[[nl:Nutella]]
[[ja:ヌテラ]]
[[no:Nutella]]
[[nn:Nutella]]
[[pl:Nutella]]
[[pt:Nutella]]
[[ru:Nutella]]
[[sr:Нутела]]
[[sh:Nutella]]
[[fi:Nutella]]
[[sv:Nutella]]
[[tr:Nutella]]
[[uk:Nutella]]
[[zh:能多益]]

Latest revision as of 03:29, 10 December 2024

Nutella
A jar of Nutella and bread with Nutella spread
Product typeHazelnut cocoa spread
OwnerFerrero SpA
CountryItaly
Introduced1964; 60 years ago (1964)
Websiteferrero.it/nutella

Nutella (UK: /nʌˈtɛlə/ nuh-TEL, US: /nˈtɛlə/ noo-TEL,[1] Italian: [nuˈtɛlla]; stylized in all lowercase) is a brand of brown, sweetened hazelnut cocoa spread.[2][3][4] Nutella is manufactured by the Italian company Ferrero and was introduced in 1964, although its first iteration dates to 1963.[5]

History

[edit]

Pietro Ferrero owned a bakery in Alba, an Italian town known for the production of hazelnuts. In 1946, he sold the initial 300-kilogram (660 lb) batch of Pasta Gianduja, derived from gianduja. Originally sold as a solid block, Ferrero started to sell a creamy version in 1951 as Supercrema gianduja.[6]

In 1963, Ferrero's son Michele Ferrero revamped Supercrema gianduja with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20, 1964. The product was an instant success and remains widely popular.[7]

In 2012, French senator Yves Daudigny proposed a tax increase on palm oil from €100 to €400 per tonne. At 20 percent, palm oil is one of Nutella's main ingredients, and the tax was dubbed "the Nutella tax" in the media.[8]

On 14 May 2014, Poste Italiane issued a 50th anniversary Nutella commemorative stamp.[9][10] The 70 Euro cent stamp was designed by Istituto Poligrafico e Zecca dello Stato and features a jar of Nutella on a golden background.[9] Ferrero held a Nutella Day on 17 and 18 May to celebrate the anniversary.[11]

Ingredients

[edit]
Nutella is often advertised along with milk and hazelnuts, although these ingredients constitute a small fraction of the recipe.[12]

The main ingredients of Nutella are sugar and palm oil (greater than 50%). It also contains 13% hazelnuts,[13] cocoa solids, and skimmed milk.[14] In the United States and the United Kingdom, Nutella contains soy products.[15] Nutella is marketed as "hazelnut cream" in many countries. Under Italian law, it cannot be labeled as a "chocolate cream", as it does not meet minimum cocoa solids concentration criteria. Ferrero uses 25 percent of the global supply of hazelnuts, though not all of this is used exclusively in Nutella.[16]

In November 2017, the company modified the recipe slightly, increasing the sugar and skimmed milk powder content.[17] Since the colour of the product is lighter in tone, the Hamburg Consumer Protection Center estimated that the cocoa content was also reduced.[18] Some news outlets reported that the modification of the recipe led to consumers' being "outraged" or "going nuts".[19] Ferrero has confirmed that it has changed the recipe of its chocolate and hazelnut spread—sparking a huge backlash among fans of the brand.[20]

The traditional Piedmont recipe, gianduja, is a mixture containing approximately 71.5% hazelnut paste and 19.5% chocolate. Nutella was developed in Piedmont, Italy, due to a lack of cocoa beans after post-war rationing reduced availability of the raw material.[21]

Ingredients by country

[edit]

Many countries have a different ingredient list for the Nutella formula.

Australia

[edit]

Sugar, palm oil, hazelnuts (13%), skim milk powder (8.7%) cocoa powder (7.4%), non-fat milk solids, emulsifier (soy lecithin), flavour (vanillin).[22]

Canada

[edit]
Palm oil is Nutella's second main ingredient by weight in Canada and America. The first is sugar.

Sugar, modified palm oil, hazelnuts, cocoa, skim milk powder, whey powder, lecithin, vanillin.[23]

Germany

[edit]

The Hamburg Consumer Protection Centre noted that the new Nutella formula introduced in November 2017 is lighter in color, estimating that it has a lower amount of cocoa content.[18] According to 2017 reports from the Hamburg Consumer Protection Centre, the new Nutella formula has increased percentages of skim milk and sugar; the percentage of skim milk was increased from 7.5% to 8.7%, while the sugar content increased from 55.9% to 56.3%.[20]

India

[edit]

Sugar, palm oil, hazelnuts (13%), skim cow milk powder (8.7%), low fat cocoa powder (7.4%), emulsifier (Lecithin - INS 322), contains added flavour (nature identical flavouring substance - vanillin).[citation needed]

Italy

[edit]

Sugar, palm oil, hazelnuts (13%), fat-reduced cocoa powder (7.4%), skimmed milk powder (5%), whey powder, emulsifier (lecithins) (soy), flavourant (vanillin).[24]

United Kingdom

[edit]

Sugar, palm oil, hazelnuts (13%), skimmed milk powder (8.7%), fat-reduced cocoa (7.4%), emulsifier: lecithins (soya), vanillin.[25]

United States

[edit]

Sugar, palm oil, hazelnuts, cocoa, skim milk, reduced minerals whey (milk), lecithin as emulsifier (soy), vanillin: an artificial flavor.[24]

Nutrition

[edit]
Nutritional info
Place of originItaly
Main ingredientsSugar, palm oil, hazelnuts, cocoa solids, milk powder
Food energy
(per serving)
80 (15 g serving) kcal

Nutella contains 10.4 percent of saturated fat and 58% of processed sugar by weight. A two-tablespoon (37-gram) serving of Nutella contains 200 calories, including 99 calories from 11 grams of fat (3.5 g of which are saturated) and 80 calories from 21 grams of sugar. The spread also contains 15 mg of sodium and 2 g of protein per serving (for reference a Canadian serving size is 1 tablespoon or 19 grams).[26][27]

Production

[edit]
A Nutella café in Ontario, 2016
Nutella B-Ready at a Pisiffik in Ilulissat, Greenland

Nutella is produced in various facilities. In the North American market, it is produced at a plant in Brantford, Ontario, Canada[28] and more recently in San José Iturbide, Guanajuato, Mexico.[29]

For Australia and New Zealand, Nutella has been manufactured in Lithgow, New South Wales, since the late 1970s.[30]

Two of the four Ferrero plants in Italy produce Nutella, in Alba, Piedmont, and in Sant'Angelo dei Lombardi in Campania.[31] In France, a production facility is located in Villers-Écalles.[32] For Eastern Europe (including Southeast Europe, Poland, Turkey, Czech Republic and Slovakia) and South Africa, it is produced in Warsaw and Manisa. For Germany and northern Europe, Nutella is produced at the Ferrero plant in Stadtallendorf, which has been in existence since 1956.[33] Nutella entered the Russian market and also has a production plant in Vladimir.[34]

Ferrero also has a plant in Poços de Caldas, Brazil, which supplies the Brazilian market, with part of the production being exported overseas.[35] It is also manufactured in Turkey and exported to countries such as India.

Global production in 2013 was about 350,000 tonnes.[36]

Processing

[edit]

Nutella is described as a chocolate and hazelnut spread,[19][37] although it is mostly made of sugar and palm oil. The manufacturing process for this food item is very similar to a generic production of chocolate spread. Nutella is made from sugar, modified palm oil, hazelnuts, cocoa powder, skimmed milk powder, whey powder, soy lecithin, and vanillin.[38][39]

The process of making this spread begins with the extraction of cocoa powder from the cocoa bean. These cocoa beans are harvested from cocoa trees and are left to dry for about ten days before being shipped for processing.[40] Typically, cocoa beans contain approximately 50 percent of cocoa butter; therefore, they must be roasted to reduce the cocoa bean into a liquid form.[40] This step is not sufficient for turning cocoa bean into a chocolate paste because it solidifies at room temperature and would not be spreadable. After the initial roast, the liquid paste is sent to presses, which are used to squeeze the butter out of the cocoa bean. The final products are round discs of chocolate made of pure compressed cocoa. The cocoa butter is transferred elsewhere so it can be used in other products.

The second process involves the hazelnuts. Once the hazelnuts have arrived at the processing plant, a quality control is issued to inspect the nuts so they are suitable for processing. A guillotine is used to chop the nuts to inspect the interior.[41] After this process, the hazelnuts are cleaned and roasted. A second quality control is issued by a computer-controlled blast of air, which removes the bad nuts from the batch.[41] This ensures that each jar of Nutella is uniform in its look and taste. Approximately 50 hazelnuts can be found in each jar of Nutella, as claimed by the company.[42]

The cocoa powder is then mixed with the hazelnuts along with sugar, vanillin and skim milk in a large tank, until it becomes a paste-like spread.[40] Modified palm oil is then added to help retain the solid phase of the Nutella at room temperature, which substitutes for the butter found in the cocoa bean. Whey powder is then added to the mix to act as a binder for the paste. Whey powder is an additive commonly used in spreads to prevent the coagulation of the product, because it stabilizes the fat emulsions.[43] Similarly, lecithin, a form of a fatty substance found in animal and plant tissues, is added to help emulsify the paste, as it promotes homogenized mixing of the different ingredients, allowing the paste to become spreadable. It also aids the lipophilic properties of the cocoa powder, which, again, keeps the product from separating.[42] Vanillin is added to enhance the sweetness of the chocolate. The finished product is then packaged.

Storage

[edit]

The label states that Nutella does not need to be refrigerated. This is because the large quantity of sugar in the product acts as a preservative to prevent the growth of microorganisms. More specifically, the sugar acts as a preservative by binding the water in the product, which prevents the microorganisms from growing.[44] Refrigeration causes Nutella to harden, because it contains fats from the hazelnuts. When nut fats are placed in cold temperatures, they become too hard to spread. Hazelnuts contain almost 91 percent monounsaturated fat, which are known to be liquid at room temperature and solidify at refrigerator temperatures.[45][46] Room temperature allows the product to have a smooth and spreadable consistency, because the monounsaturated oils from the hazelnut are liquid in this state.[44] In addition, the palm oil used in Nutella does not require refrigeration, because it contains high amounts of saturated fat and resists becoming rancid.[47][48] The remaining ingredients in Nutella, such as cocoa, skimmed milk powder, soy lecithin, and vanillin, also do not require refrigeration.[49][50]

Class action lawsuit

[edit]

In the United States, Ferrero was sued in a class action for false advertising leading to consumer inferences that Nutella has nutritional and health benefits (from advertising claims that Nutella was "part of a nutritious breakfast").[51]

In April 2012, Ferrero agreed to pay a $3 million settlement (up to $4 per jar for up to five jars per customer). The settlement also required Ferrero to make changes to Nutella's labeling and marketing, including television commercials and their website.[51]

See also

[edit]

References

[edit]
  1. ^ Eleftheriou-Smith, Loulla-Mae (21 September 2015). "The correct way to pronounce Nutella in the UK is 'nut-ella', 'new-tell-uh' is just for America". The Independent.
  2. ^ Ayto, John (2013), "Nutella", The Diner’s Dictionary, Oxford University Press, doi:10.1093/acref/9780199640249.001.0001, ISBN 9780199640249, retrieved 2019-03-17
  3. ^ "Michele Ferrero | Italian industrialist". Encyclopedia Britannica. Retrieved 2019-03-17.
  4. ^ "Nutella hands £4m job to Krow ahead of relaunch". Brand Republic News. August 22, 2007. Retrieved March 18, 2011.
  5. ^ Mitzman, Dany (17 May 2014). "Nutella: How the world went nuts for a hazelnut spread". BBC News Magazine. Retrieved 18 May 2014.
  6. ^ Carridice, Adriel. "The History of Nutella (3)". NutellaUSA.com. Archived from the original on 18 May 2015. Retrieved 2013-01-28.
  7. ^ Carridice, Adriel. "The History of Nutella (2)". NutellaUSA.com. Archived from the original on 21 October 2015. Retrieved 2013-01-28.
  8. ^ Willsher, Kim (2012-11-12). "France's 'Nutella amendment' causes big fat international row". The Guardian. Retrieved 22 November 2012.
  9. ^ a b "Nutella diventa un francobollo" [Nutella becomes a stamp]. Yahoo! Finance (in Italian). 14 May 2014. Retrieved 18 May 2014.
  10. ^ Amabile, Flavia (15 May 2014). "I nostri primi 50 anni con la Nutella" [Our first 50 years with Nutella]. La Stampa (in Italian). Retrieved 18 May 2014.
  11. ^ "Nutella ha 50 anni, arriva anche un francobollo" [Nutella is 50 years old, a stamp is introduced]. ansa.it (in Italian). Agenzia ANSA Società Cooperativa. 17 May 2014. Retrieved 18 May 2014.
  12. ^ Dewey, Caitlin (16 January 2017). "How Nutella plans to 'trick' you into thinking it's healthier than it is". The Sydney Morning Herald. Retrieved 21 February 2023. Unlike most peanut or almond butters, Nutella is composed largely of sugar and palm oil; hazelnuts are its distant third ingredient.
  13. ^ "Nutella – Breakfast for Champions?". Greenpeace.org. May 28, 2008. Retrieved March 18, 2011.
  14. ^ "Nutella Jar Ingredients". FoodWatch.
  15. ^ "Nutella and Nutrition: Food Pyramid and Guidelines". NutellaUSA.com. Archived from the original on 2015-08-20. Retrieved 2013-01-28.
  16. ^ Narula, Svati Kirsten (14 August 2014). "A frost in Turkey may drive up the price of your Nutella". Quartz. Atlantic Media. Retrieved 14 August 2014.
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