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{{Short description|American advertising executive (1957–2024)}}
'''Jim Riswold''' (born 1957 in [[Seattle, Washington]]) was the former [[creative director]] for [[Portland, Oregon]] based [[advertising agency]] [[Wieden+Kennedy]] and an instructor for the agency's experimental advertising school, [[WK12]]: subject for [[WKE (WKEntertainment)]]'s upcoming web episodic [[documentary]], ''12''.
'''James Paul Riswold''' (December 7, 1957 – August 9, 2024) was an American [[creative director]] for the [[advertising agency]] [[Wieden+Kennedy]] and a contemporary artist.


==Early life==
==Career In Advertising==
Riswold was born in Seattle, Washington, on December 7, 1957, to Paul (died 2017) and Paularose (nee James) Riswold.<ref name="nytimes">{{cite web|title=Jim Riswold, Creator of 'Bo Knows' and Air Jordan Ads, Dies at 66|last=Rosenwald|first=Michael S.|work=The New York Times|date=September 4, 2024|url=https://www.nytimes.com/2024/09/04/business/media/jim-riswold-dead.html |access-date=September 4, 2024}}</ref><ref name="obit">{{cite web |title=Paul Ordell Riswold |url=https://www.dignitymemorial.com/obituaries/seattle-wa/paul-riswold-7336836 |website=Dignity Memorial |access-date=14 August 2024}}</ref><ref name=campaign>{{Cite web |url=https://www.campaignlive.com/article/jim-riswold-dies-67/1884831 |title=Jim Riswold dies at 67 |first1=Alison |last1=Weissbrot |date=August 12, 2024 |website=CampaignLive.com |access-date=August 12, 2024}}</ref><ref name="shoot">{{cite web |last1=Goldrich |first1=Robert |title=Jim Riswold, W+K's Stalwart Writer On Breakthrough Nike Work, Dies At 66 |url=https://www.shootonline.com/article/jim-riswold-wks-stalwart-writer-on-breakthrough-nike-work-dies-at-66/ |website=SHOOTonline |access-date=14 August 2024 |date=August 13, 2024}}</ref> He grew up in Seattle with his parents where his father worked for [[Boeing]], along with his two younger sisters, Marilee and Sheila.<ref name="obit"/><ref name="shoot"/> After graduation from [[Ingraham High School]], Riswold attended the [[University of Washington]] in Seattle from 1976 to 1983. There he received three bachelor's degrees in [[communication]]s, [[philosophy]] and [[history]].<ref>{{cite web|title=So What Good Is Studying Philosophy: You Want To Be A What? |publisher=University of Washington Philosophy Department |first=Jim|last=Riswold |quote=Jim Riswold. UW (University of Washington) 1976–1983. Majored in Communications, Philosophy, and History |url=http://bellevuecollege.edu/philosophy/comments.htm |date=Autumn 2001 |access-date=September 22, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20100528132604/http://bellevuecollege.edu/philosophy/comments.htm |archive-date=May 28, 2010 }}</ref>


⚫
==Career==
Riswold attended the [[University of Washington]] from 1976 to 1983, and received three bachelors degrees in [[communication]]s, [[philosophy]] and [[history]].<ref>{{cite web | title=So What Good Is Studying Philosophy: You Want To Be A What? | publisher=University of Washington Philosophy Department| author=Jim Riswold | quote=Jim Riswold. UW (University of Washington) 1976–1983. Majored in Communications, Philosophy, and History | url=ttp://bellevuecollege.edu/philosophy/comments.htm | date=Autumn, 2001 | accessdate=2009-09-22}}</ref> He was brought into the agency as its first [[copywriter]] hire in 1984, supervising the Honda account.<ref>{{cite web | title=Riswold goes from 'idiot savant' to reinventor to retired artist | author=Randall Rothenberg | publisher=Advertising Age | date=January 30, 2006 | accessdate=2009-09-21 | quote=Riswold, 48, has been creating art for years-at least since the day in late 1984 when he walked into a presentation for the Honda scooters advertising account}}</ref> In his 14 years at Wieden+Kennedy, he created advertising campaigns such as the [[Mars Blackmon]] ([[Spike Lee]]), [[Michael Jordan]] commercials for [[Nike, Inc.|Nike]] as well as the famous [[Bugs Bunny]]–Jordan pairing. He also created the [[Bo Knows]] campaign for Nike featuring [[Bo Jackson]], and the [[Tiger Woods]] commercial, entitled "I Am Tiger Woods."
After graduating from college, he worked briefly for an advertising company in Seattle.<ref name="shoot"/> He was hired at [[Wieden+Kennedy]] in [[Portland, Oregon]], during the ad agency's early years as its first [[copywriter]] hire in 1984, supervising the [[Honda|Honda Motor Co.]] account.<ref name="ad age">{{cite web | title=Riswold goes from 'idiot savant' to reinventor to retired artist | first=Randall|last=Rothenberg |url=https://adage.com/article/randall-rothenberg/riswold-idiot-savant-reinventor-retired-artist/105980|
magazine=[[Advertising Age]] | date=January 30, 2006 | quote=Riswold, 48, has been creating art for years-at least since the day in late 1984 when he walked into a presentation for the Honda scooters advertising account}}</ref> In his 14 years at Wieden+Kennedy, he created advertising campaigns such as the [[Mars Blackmon]] ([[Spike Lee]]), [[Michael Jordan]] commercials for [[Nike, Inc.|Nike]] as well as the famous [[Bugs Bunny]]–Jordan pairing.<ref>{{cite interview|last=Riswold|first=Jim|url=https://www.complex.com/sneakers/a/mike-destefano/jim-riswold-hare-jordan-interview|title=Meet the Man Who Introduced Michael Jordan to Bugs Bunny|date=June 18, 2020|website=[[Complex.com]]|interviewer=Mike DeStefano|access-date=July 31, 2024}}</ref> He also created the "[[Bo Knows]]" campaign for Nike featuring [[Bo Jackson]],<ref>{{cite news|last=Eisenberg|first=Jeff|url=https://sports.yahoo.com/iconic-sports-commercials-bo-knows-055017731.html|title=Iconic Sports Commercials: Bo Knows|date=July 17, 2019|work=[[Yahoo! Sports]]|access-date=July 31, 2024}}</ref><ref>{{cite news|last=Wollenberg|first=Skip|url=https://www.tampabay.com/archive/1990/07/30/in-latest-ad-nike-knows-the-more-bo-the-better/|title=In latest ad, Nike knows the more Bo, the better|date=July 30, 1990|newspaper=[[Tampa Bay Times]]|access-date=July 31, 2024}}</ref> and the [[Tiger Woods]] commercial, entitled "I Am Tiger Woods".<ref>{{cite news|last=Broadbent|first=Rick|url=https://www.thetimes.com/sport/golf/article/tiger-woods-nike-and-the-deal-that-changed-sport-for-ever-gw5879w2g|url-access=subscription|title=Tiger Woods, Nike and the deal that changed sport for ever|date=April 5, 2024|newspaper=[[The Times]]|archive-url=https://web.archive.org/web/20240607230353/https://www.thetimes.com/sport/golf/article/tiger-woods-nike-and-the-deal-that-changed-sport-for-ever-gw5879w2g|archive-date=June 7, 2024|access-date=August 3, 2024|url-status=live}}</ref>


In 2013, Riswold was inducted into [[The One Club]]'s Creative Hall of Fame.<ref>{{cite web|author=<!--Staff writer(s); no by-line-->|url=https://www.oneclub.org/hall-of-fame/-bio/jim-riswold|title=Jim Riswold, Inducted: 2013|publisher=[[The One Club]]|access-date=July 31, 2024}}</ref><ref>{{cite web|author=<!--Staff writer(s); no by-line-->|url=https://finance.yahoo.com/news/advertising-legends-steve-hayden-martin-140000836.html|title=Advertising Legends Steve Hayden, Martin Puris, Jim Riswold & John Webster to Be Inducted in The One Club Creative Hall of Fame|type=Press release|date=November 14, 2012|publisher=[[Marketwired]]|via=[[Yahoo! Finance]]|access-date=July 31, 2024}}</ref>
⚫
==Career In Art==


===Art===
After being diagnosed with [[leukemia]] in 2000 and surviving for five years, Riswold quit advertising to become a full-time contemporary artist,<ref>{{cite web | title=Jim Riswold: Nike ad designer finds success, gets leukemia, turns to Hitler dolls. Huh? | url=http://www.wweek.com/editorial/3146/6741/ Willamette Week | quote=When Riswold, a onetime philosophy major whose iconic Nike ads made him an industry legend, was diagnosed with leukemia, he found solace in art. | date=September 21, 2005 | author=Zach Dundas | publisher=Willamette Week | accessdate=2008-02-10}}</ref> going from "a career of selling people things they don't need to making things that people don't want".<ref>{{cite web | url=http://www.adweek.com/aw/content_display/creative/features/e3i2db03fb29d573ec5da757eab1f567a2b | title=Profile: Jim Riswold - Ex-Wieden CD celebrates the absurd | publisher=AdWeek | author=Gregory Solman | date=October 6, 2008 | accessdate=2009-09-22}}</ref>
After being diagnosed with [[leukemia]] in 2000 and surviving for five years, Riswold quit advertising to become a full-time contemporary artist.<ref>{{cite news | title=Jim Riswold: Nike ad designer finds success, gets leukemia, turns to Hitler dolls. Huh? | url=http://www.wweek.com/editorial/3146/6741/ | newspaper=[[Willamette Week]] | quote=When Riswold, a onetime philosophy major whose iconic Nike ads made him an industry legend, was diagnosed with leukemia, he found solace in art. | date=September 21, 2005 | first=Zach | last=Dundas | access-date=February 10, 2008 | archive-url=https://web.archive.org/web/20080130141509/http://wweek.com/editorial/3146/6741/ | archive-date=January 30, 2008 | url-status=dead }}</ref> He went from "a career of selling people things they don't need to making things that people don't want".<ref>{{cite magazine | url=http://www.adweek.com/aw/content_display/creative/features/e3i2db03fb29d573ec5da757eab1f567a2b | title=Profile: Jim Riswold - Ex-Wieden CD celebrates the absurd | magazine=[[AdWeek]] | first=Gregory|last=Solman | date=October 6, 2008 | access-date=September 22, 2009}}</ref>


Riswold's photographs have been shown in galleries throughout the Northwest and hang in the permanent collections of several museums.<ref>{{cite web | url=http://www.augengallery.com/Artists_bio/bio_riswold.html | title=Augen Gallery - Bio: Jim Riswold | quote=(see various entries under the headings "Solo Exhibitions", "Group Exhibitions" and "Selected Collections) | accessdate=2009-09-22}}</ref> Most of his works poke fun at historically taboo figures [[Mao Zedong]], [[Adolf Hitler]] and [[Benito Mussolini]] by constructing monumental setting in which the figurines were photographer. Jim explained in his 2005 ''[[Esquire (magazine)|Esquire]]'' article, [http://www.esquire.com/features/essay/ESQ0905HITLER_164 Hitler Saved My Life] that "Instead of providing […] grand expositions mythologizing the dictator, toys, by definition, make their subjects seem small, childish, and trifling."<ref>{{cite web | url=http://www.esquire.com/features/essay/ESQ0905HITLER_164 | title=Hitler Saved My Life | author=Jim Riswold | publisher=Esquire | date=September 1, 2005 | accessdate=2009-09-22}}</ref>
Riswold's photographs have been shown in galleries throughout the Northwest and hang in the permanent collections of several museums.<ref>{{cite web | url=http://www.augengallery.com/Artists_bio/bio_riswold.html | title=Augen Gallery - Bio: Jim Riswold | quote=(see various entries under the headings "Solo Exhibitions", "Group Exhibitions" and "Selected Collections) | access-date=September 22, 2009}}</ref> Most of his works poke fun at historically taboo figures such as [[Mao Zedong]], [[Adolf Hitler]] and [[Benito Mussolini]] by constructing monumental setting in which the figurines were photographer. Riswold explained in his 2005 ''[[Esquire (magazine)|Esquire]]'' article, "Hitler Saved My Life"<ref>{{cite web | url=http://www.esquire.com/features/essay/ESQ0905HITLER_164 | archive-url=https://web.archive.org/web/20091130185709/http://www.esquire.com/features/essay/ESQ0905HITLER_164 | archive-date=2009-11-30 | title=Hitler Saved my Life - Esquire }}</ref> that "Instead of providing […] grand expositions mythologizing the dictator, toys, by definition, make their subjects seem small, childish, and trifling."<ref>{{cite web | url=http://www.esquire.com/features/essay/ESQ0905HITLER_164 | title=Hitler Saved My Life | first=Jim | last=Riswold | magazine=[[Esquire (magazine)|Esquire]] | date=September 1, 2005 | access-date=September 22, 2009 | archive-url=https://web.archive.org/web/20091130185709/http://www.esquire.com/features/essay/ESQ0905HITLER_164 | archive-date=November 30, 2009 | url-status=dead }}</ref>

==Death==
Riswold died August 9, 2024 at the age of 66, at his home in Portland, from [[interstitial lung disease]].<ref name="nytimes" /><ref name=campaign/>


==References==
==References==
{{Reflist}}

{{reflist}}


==External links==
==External links==
* [http://www.jimriswold.com/ Jim Riswold's website]
* {{Official website|http://www.jimriswold.com/}}
* [http://www.augengallery.com/Artists/riswold.html Jim Riswold's art gallery display]
* [http://www.augengallery.com/Artists/riswold.html Jim Riswold's art gallery display]
* [http://www.esquire.com/features/essay/ESQ0905HITLER_164 Hitler Saved My Life, Jim Riswold's Esquire essay]
* [https://web.archive.org/web/20091130185709/http://www.esquire.com/features/essay/ESQ0905HITLER_164 Hitler Saved My Life, Jim Riswold's Esquire essay]

{{Authority control}}


{{Persondata <!-- Metadata: see [[Wikipedia:Persondata]]. -->
| NAME = Riswold, Jim
| ALTERNATIVE NAMES =
| SHORT DESCRIPTION =
| DATE OF BIRTH = 1957
| PLACE OF BIRTH =
| DATE OF DEATH =
| PLACE OF DEATH =
}}
{{DEFAULTSORT:Riswold, Jim}}
{{DEFAULTSORT:Riswold, Jim}}
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[[Category:Advertising people]]
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[[Category:Advertising]]
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[[Category:Living people]]
[[Category:1957 births]]
[[Category:1957 births]]
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[[Category:2024 deaths]]
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[[Category:Wieden+Kennedy people]]
[[Category:University of Washington alumni]]
[[Category:Artists from Portland, Oregon]]
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[[Category:Artists from Seattle]]




Latest revision as of 19:31, 6 November 2024

James Paul Riswold (December 7, 1957 – August 9, 2024) was an American creative director for the advertising agency Wieden+Kennedy and a contemporary artist.

Early life

[edit]

Riswold was born in Seattle, Washington, on December 7, 1957, to Paul (died 2017) and Paularose (nee James) Riswold.[1][2][3][4] He grew up in Seattle with his parents where his father worked for Boeing, along with his two younger sisters, Marilee and Sheila.[2][4] After graduation from Ingraham High School, Riswold attended the University of Washington in Seattle from 1976 to 1983. There he received three bachelor's degrees in communications, philosophy and history.[5]

Career

[edit]

After graduating from college, he worked briefly for an advertising company in Seattle.[4] He was hired at Wieden+Kennedy in Portland, Oregon, during the ad agency's early years as its first copywriter hire in 1984, supervising the Honda Motor Co. account.[6] In his 14 years at Wieden+Kennedy, he created advertising campaigns such as the Mars Blackmon (Spike Lee), Michael Jordan commercials for Nike as well as the famous Bugs Bunny–Jordan pairing.[7] He also created the "Bo Knows" campaign for Nike featuring Bo Jackson,[8][9] and the Tiger Woods commercial, entitled "I Am Tiger Woods".[10]

In 2013, Riswold was inducted into The One Club's Creative Hall of Fame.[11][12]

Art

[edit]

After being diagnosed with leukemia in 2000 and surviving for five years, Riswold quit advertising to become a full-time contemporary artist.[13] He went from "a career of selling people things they don't need to making things that people don't want".[14]

Riswold's photographs have been shown in galleries throughout the Northwest and hang in the permanent collections of several museums.[15] Most of his works poke fun at historically taboo figures such as Mao Zedong, Adolf Hitler and Benito Mussolini by constructing monumental setting in which the figurines were photographer. Riswold explained in his 2005 Esquire article, "Hitler Saved My Life"[16] that "Instead of providing […] grand expositions mythologizing the dictator, toys, by definition, make their subjects seem small, childish, and trifling."[17]

Death

[edit]

Riswold died August 9, 2024 at the age of 66, at his home in Portland, from interstitial lung disease.[1][3]

References

[edit]
  1. ^ a b Rosenwald, Michael S. (September 4, 2024). "Jim Riswold, Creator of 'Bo Knows' and Air Jordan Ads, Dies at 66". The New York Times. Retrieved September 4, 2024.
  2. ^ a b "Paul Ordell Riswold". Dignity Memorial. Retrieved 14 August 2024.
  3. ^ a b Weissbrot, Alison (August 12, 2024). "Jim Riswold dies at 67". CampaignLive.com. Retrieved August 12, 2024.
  4. ^ a b c Goldrich, Robert (August 13, 2024). "Jim Riswold, W+K's Stalwart Writer On Breakthrough Nike Work, Dies At 66". SHOOTonline. Retrieved 14 August 2024.
  5. ^ Riswold, Jim (Autumn 2001). "So What Good Is Studying Philosophy: You Want To Be A What?". University of Washington Philosophy Department. Archived from the original on May 28, 2010. Retrieved September 22, 2009. Jim Riswold. UW (University of Washington) 1976–1983. Majored in Communications, Philosophy, and History
  6. ^ Rothenberg, Randall (January 30, 2006). "Riswold goes from 'idiot savant' to reinventor to retired artist". Advertising Age. Riswold, 48, has been creating art for years-at least since the day in late 1984 when he walked into a presentation for the Honda scooters advertising account
  7. ^ Riswold, Jim (June 18, 2020). "Meet the Man Who Introduced Michael Jordan to Bugs Bunny". Complex.com (Interview). Interviewed by Mike DeStefano. Retrieved July 31, 2024.
  8. ^ Eisenberg, Jeff (July 17, 2019). "Iconic Sports Commercials: Bo Knows". Yahoo! Sports. Retrieved July 31, 2024.
  9. ^ Wollenberg, Skip (July 30, 1990). "In latest ad, Nike knows the more Bo, the better". Tampa Bay Times. Retrieved July 31, 2024.
  10. ^ Broadbent, Rick (April 5, 2024). "Tiger Woods, Nike and the deal that changed sport for ever". The Times. Archived from the original on June 7, 2024. Retrieved August 3, 2024.
  11. ^ "Jim Riswold, Inducted: 2013". The One Club. Retrieved July 31, 2024.
  12. ^ "Advertising Legends Steve Hayden, Martin Puris, Jim Riswold & John Webster to Be Inducted in The One Club Creative Hall of Fame" (Press release). Marketwired. November 14, 2012. Retrieved July 31, 2024 – via Yahoo! Finance.
  13. ^ Dundas, Zach (September 21, 2005). "Jim Riswold: Nike ad designer finds success, gets leukemia, turns to Hitler dolls. Huh?". Willamette Week. Archived from the original on January 30, 2008. Retrieved February 10, 2008. When Riswold, a onetime philosophy major whose iconic Nike ads made him an industry legend, was diagnosed with leukemia, he found solace in art.
  14. ^ Solman, Gregory (October 6, 2008). "Profile: Jim Riswold - Ex-Wieden CD celebrates the absurd". AdWeek. Retrieved September 22, 2009.
  15. ^ "Augen Gallery - Bio: Jim Riswold". Retrieved September 22, 2009. (see various entries under the headings "Solo Exhibitions", "Group Exhibitions" and "Selected Collections)
  16. ^ "Hitler Saved my Life - Esquire". Archived from the original on 2009-11-30.
  17. ^ Riswold, Jim (September 1, 2005). "Hitler Saved My Life". Esquire. Archived from the original on November 30, 2009. Retrieved September 22, 2009.
[edit]


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