Mitre 10 (New Zealand): Difference between revisions
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{{Short description|New Zealand hardware store chain}} |
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{{Userspace draft|source=ArticleWizard|date=May 2011}} |
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{{Advert|date=April 2020}} |
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{{Use dmy dates|date=September 2020}} |
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{{Use New Zealand English|date=August 2014}} |
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{{Infobox company |
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| logo = Mitre 10 (NZ) logo.svg |
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| image = MEGA Glenfield Dusk Wiki.jpg |
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| founded = {{Start date and age|df=y|1974|6}} |
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| num_locations = 84 |
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| area_served = [[New Zealand]] |
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| key_people = Andrea Scown ([[CEO]]) |
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Mark Conelly ([[Chief Financial officer|CFO]]) |
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Peter Muggleston ([[Chief Digital Officer|CDO]]) |
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| type = [[Privately held company|Private]] |
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| industry = Retail and trade building supplies |
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| products = {{Unbulleted list|[[Building materials]]|[[Household hardware|Hardware]]|[[Tools]]|[[Plumbing]]|[[Kitchens]]|[[Paint]]|[[Housewares]]|[[Electrical]]|[[Gardening]]|[[Plants]]}} |
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| footnotes = |
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| location_city = [[Auckland]], New Zealand |
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}} |
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'''Mitre 10''' is a [[New Zealand]] chain of home improvement stores established in June 1974. The company sells a range of [[household hardware]], [[building supplies]], [[Heater|heaters]], [[air conditioners]], [[Garden centre|garden products]], [[barbecues]] and [[camping gear]].<ref name="Mitre 10">{{cite web |title=Mitre 10 |url=https://www.mitre10.co.nz |website=mitre10.co.nz |publisher=Mitre 10}}</ref> |
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There are 84 Mitre 10 member stores around New Zealand, including 19 in Auckland. Together, the members employ more than 8000 staff.<ref name="Mitre 10" /><ref>{{Cite web |date=2024-10-17 |title=Levin store wins big at national Mitre 10 Awards |url=https://www.nzherald.co.nz/horowhenua-chronicle/news/mitre-10-levin-wins-trophy-at-mitre-10-national-awards-night/2B3W5RJGTZB47NLWTQGJ33O7OY/ |access-date=2024-10-19 |website=NZ Herald |language=en-NZ}}</ref> |
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<table class="infobox vcard" cellspacing="5" style="width:10em;"> |
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<caption class="fn org" style="">Mitre 10 New Zealand Limited</caption> |
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<tr class=""> |
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<td colspan="2" class="logo" style="text-align:center;td> |
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</tr> |
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<tr class=""> |
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<th scope="row" style="text-align:left;">Industry</th> |
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<td class="category" style="">Retail/Home Improvement</td> |
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</tr> |
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<tr class=""> |
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<th scope="row" style="text-align:left;">Headquarters</th> |
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<td class="adr" style=""><span class="locality">Auckland, New Zealand<br /> |
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</tr> |
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<tr class=""> |
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<th scope="row" style="text-align:left;">Key people</th> |
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<td class="agent" style=""> |
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John Hartmann, C.E.O.</td> |
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</tr> |
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<tr class=""> |
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<th scope="row" style="text-align:left;">Products</th> |
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<td class="" style="">Timber<br /> |
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Hardware<br /> |
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Housewares<br /> |
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Retail/Trade Plumbing<br /> |
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Farm Fencing Products<br /> |
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Trade Electrical Supplies<br /> |
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Hand and Power Tools<br /> |
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Kitchen and Bathroom<br /> |
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Paint<br /> |
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Garden and Outdoor Products</td> |
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</tr> |
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<tr class=""> |
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<th scope="row" style="text-align:left;">Website</th> |
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<td class="" style="">http://www.mitre10mega.co.nz |
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</tr> |
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</table> |
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==History== |
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{{See also|Mitre 10}}Mitre 10 was started in Melbourne, Australia in 1959 as a local co-operative, with the initial 8 independent operators pooling their resources for shared advertising and promotion.<ref>[http://superbrands.com.au/index.php/volumes/volume-2/79-volumes/volume-2/268-mitre-10-vol-2 "Mitre10"] {{webarchive|url=https://web.archive.org/web/20140304064040/http://superbrands.com.au/index.php/volumes/volume-2/79-volumes/volume-2/268-mitre-10-vol-2 |date=4 March 2014 }}, Superbrands Australia</ref> Separate state-based companies were formed in the years following. An overall licensing company was established in 1964.<ref>[http://www.mitre10.com.au/About-Us/Company-History "About us"], Mitre 10 Australia</ref> |
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The co-operative concept became known to New Zealand hardware shop owners,<ref>[http://www.megahb.co.nz/About_Us/ ''"...many success stories about Mitre 10 Australia and the cooperative philosophy..."''], MEGA Hastings & Napier</ref> and on 28 June 1974 the New Zealand Herald reported "some of the smaller firms in the timber and hardware merchandising field are grouping together to present a unified buying and selling front." The first member's meeting in 1974 consisted of twelve members representing fifteen stores.{{citation needed|date=April 2014}} |
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In the late 1980s the chain expanded its to include home and garden products. In 1994 the "Mitre 10 Home and Trade" brand was established. Two brand names (Hammer Hardware, Mitre 10 Mega) further expanded the Mitre 10 presence in both the small and large towns and cities. There were 50 Mitre 10 stores in 1999,<ref name="hardwarejournal-2019">{{cite news |title=Then as Now |url=http://www.hardwarejournal.co.nz/articles/2019/december/18/then-as-now-december-1999/ |agency=Hardware Journal |publisher=Marketplace Media |date=18 December 2019}}</ref> 113 in 2003 and 83 in 2019.<ref name="mitre10-bingham">{{cite news |last1=Bingham |first1=Eugene |title=Retailers jostle for the DIY dollar |url=https://www.nzherald.co.nz/nz/retailers-jostle-for-the-diy-dollar/WEOEO2KZLSW56W5J4XTRHPNDBQ/ |agency=[[New Zealand Herald]] |publisher=Wilson & Horton |date=24 October 2003}}</ref><ref name="hardwarejournal-2019" /> |
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Mitre 10 is the biggest and best known network of home improvement stores in New Zealand. Mitre 10 has been a household name in New Zealand since 1974 when it was introduced by 15 hardware retailers who`d watched the success of Mitre 10 in Australia. Mitre 10 New Zealand Limited is a co-operative, which means stores are owned and run by owner operators – so the people that make all the decisions are also the people on the front line listening to customers, and it means purchases in stores are building business in their communities. Mitre 10 is New Zealand owned and operated and is a totally separate company from the Australian Mitre 10.<ref> "About Us", "[http://www.mitre10.co.nz/about_us/]", Retrieved 30 May 2011</ref> |
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In 2010 Mitre 10 (New Zealand) Limited took full ownership of the Mitre 10 brands for New Zealand after changes to the ownership of the Mitre 10 operation in Australia.<ref>{{cite web|url=http://www.scoop.co.nz/stories/BU1003/S00707.htm|title=Mitre 10 New Zealand Secures Brand Ownership|work=scoop.co.nz}}</ref><ref>[http://www.nbr.co.nz/article/nz-mitre-10-responds-sale-australian-counterpart-115761 "NZ Mitre 10 responds to sale of Australian counterpart"], 2 December 2009, NBR</ref> Despite sharing the same heritage, the modern operations in New Zealand and Australia are separate. |
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In 2008 Mitre 10 New Zealand Limited was named the number 1 most trusted retail brand in New Zealand by the New Zealand edition of Reader's Digest, and 20th overall.<ref> "2008 New Zealand's Most Trusted Brands", "[http://www.readersdigest.co.nz/most-trusted-brands-2008]", Retrieved 30 May 2011</ref> Mitre 10 New Zealand Limited then won again in 2010 as the Reader's Digest Most Trusted Brand - Home Improvements.<ref> "New Zealand's Most Trusted Brands 2010", "[http://www.readersdigest.co.nz/most-trusted-brands-2010]", Retrieved 30 May 2011</ref> |
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[[File:Levi.png|thumb|Caption text]] |
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== |
=== Sponsorships === |
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Mitre 10 was formerly involved in the production of ''[[Mitre 10 Dream Home]]'', a reality television series which ran from 1999 until 2013. |
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From 2016 to 2020, Mitre 10 became the sponsor of the [[National Provincial Championship (2006–present)|National Provincial Championship]], which became colloquially known as the Mitre 10 Cup. |
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After initial early discussions in Auckland, Mitre 10 New Zealand was established on 20 June 1974. In March 2010, as Mitre 10 Australia was going through the Metcash purchase, there was a structural change in the holding company which owned the Mitre 10 brand for both Australia and New Zealand. Mitre 10 New Zealand chose to purchase the Mitre 10 brand for New Zealand thereby securing the brand's future in New Zealand. They felt it was time New Zealanders, too, were offered the cost savings achieved when retailers could pool their orders, buy in bulk and promote nationally.<ref> "About Us", "[http://www.mitre10.co.nz/about_us/]", Retrieved 30 May 2011</ref> |
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Now there are over 100 stores throughout New Zealand operating under the Mitre 10 banner. Over the years Mitre 10 New Zealand Limited has won awards for excellence in marketing and retailing and been ranked among top international business performers. |
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In partnership with [[Kiwibank]], the company annually runs the Mitre 10 Awards to acknowledge and support community projects.<ref>{{Cite web |date= |title=Mitre 10 Community of the Year |url=https://www.mitre10.co.nz/community-of-the-year |access-date=19 October 2024 |website=Mitre 10}}</ref> |
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In February 2004 Mitre 10 New Zealand Limited opened its first Mitre 10 MEGA store in Hastings, after years of research into U.S home improvement retailers Lowes and The Home Depot.<ref> "Aucklands Largest DIY Store Opens", Friday 26 March 2004, "[http://www.scoop.co.nz/stories/BU0403/S00306.htm]", Retrieved 30 May 2011</ref> Mitre 10 is growing this part of the group by constructing new stores in key strategic growth areas of New Zealand.<ref> "Join the Group", "[http://www.mitre10mega.co.nz/about_mega/join_the_group/]", Retrieved 30 May 2011</ref> As of March 2011 there were 28 Mitre 10 Mega stores open in New Zealand. |
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[[File:Mitre 10 MEGA interior.png|thumb|Mitre 10 MEGA store in [[Hornby, New Zealand|Hornby]]]] |
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Mitre 10 Mega is a chain of [[Big-box store|big-box]] stores. Mega stores offer customers a larger product range than standard Mitre 10 stores, including a larger range of garden related products.<ref>"About Mitre 10 MEGA", "[http://www.mitre10mega.co.nz/about_mega/]", Retrieved 30 May 2011</ref> The first Mega store opened in [[Hastings Central]] in 2004.<ref name="bunnings-bradley">{{cite news |last1=Bradley |first1=Grant |date=5 January 2008 |title=Battle of the giant hardware barns |publisher=APN News & Media |agency=[[New Zealand Herald]] |url=https://www.nzherald.co.nz/business/battle-of-the-giant-hardware-barns/PJNGPOPI6ZWZVOQI6WFZSOSB2A/}}</ref> |
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The Mitre 10 MEGA store offers customers an increased product range and extra services like cafes and kids play areas along with larger garden centres and drive throughs. Mitre 10 MEGA stores have been very successful as more kiwis are investing money back into their homes and are choosing to do home improvements. Both DIY and trade/business customers have been keen to take advantage of the wide MEGA offer.<ref> "About Mitre 10 MEGA", "[http://www.mitre10mega.co.nz/about_mega/]", Retrieved 30 May 2011</ref> |
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Mitre 10 MEGA stores are predominantly owner operated, however on occasion there is some funding support from the national body. That means that when you shop at Mitre 10 MEGA, as well as lowest prices and the best range, you are supporting a local business. |
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<!--- See http://en.wikipedia.org/wiki/Wikipedia:Footnotes on how to create references using <ref></ref> tags which will then appear here automatically --> |
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{{Reflist}} |
{{Reflist}} |
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== External links == |
== External links == |
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* [http://www. |
* [http://www.mitre10.co.nz/ Mitre 10 New Zealand] |
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{{Retailers in New Zealand}} |
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[[Category:Home improvement companies of New Zealand]] |
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[[Category:Retail companies established in 1974]] |
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[[Category:1974 establishments in New Zealand]] |
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<!--- Categories ---> |
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[[Category:Articles created via the Article Wizard]] |
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Latest revision as of 11:42, 10 December 2024
 | This article contains promotional content. (April 2020) |
_logo.svg){kind=logo} | |
 | |
| Company type | Private |
|---|---|
| Industry | Retail and trade building supplies |
| Founded | June 1974 |
| Headquarters | Auckland, New Zealand |
Number of locations | 84 |
Area served | New Zealand |
Key people | Andrea Scown (CEO)
Mark Conelly (CFO) Peter Muggleston (CDO) |
| Products | |
| Website | www |
Mitre 10 is a New Zealand chain of home improvement stores established in June 1974. The company sells a range of household hardware, building supplies, heaters, air conditioners, garden products, barbecues and camping gear.[1]
There are 84 Mitre 10 member stores around New Zealand, including 19 in Auckland. Together, the members employ more than 8000 staff.[1][2]
History
[edit]Mitre 10 was started in Melbourne, Australia in 1959 as a local co-operative, with the initial 8 independent operators pooling their resources for shared advertising and promotion.[3] Separate state-based companies were formed in the years following. An overall licensing company was established in 1964.[4]
The co-operative concept became known to New Zealand hardware shop owners,[5] and on 28 June 1974 the New Zealand Herald reported "some of the smaller firms in the timber and hardware merchandising field are grouping together to present a unified buying and selling front." The first member's meeting in 1974 consisted of twelve members representing fifteen stores.[citation needed]
In the late 1980s the chain expanded its to include home and garden products. In 1994 the "Mitre 10 Home and Trade" brand was established. Two brand names (Hammer Hardware, Mitre 10 Mega) further expanded the Mitre 10 presence in both the small and large towns and cities. There were 50 Mitre 10 stores in 1999,[6] 113 in 2003 and 83 in 2019.[7][6]
In 2010 Mitre 10 (New Zealand) Limited took full ownership of the Mitre 10 brands for New Zealand after changes to the ownership of the Mitre 10 operation in Australia.[8][9] Despite sharing the same heritage, the modern operations in New Zealand and Australia are separate.
Sponsorships
[edit]Mitre 10 was formerly involved in the production of Mitre 10 Dream Home, a reality television series which ran from 1999 until 2013.
From 2016 to 2020, Mitre 10 became the sponsor of the National Provincial Championship, which became colloquially known as the Mitre 10 Cup.
In partnership with Kiwibank, the company annually runs the Mitre 10 Awards to acknowledge and support community projects.[10]
MEGA Stores
[edit]
Mitre 10 Mega is a chain of big-box stores. Mega stores offer customers a larger product range than standard Mitre 10 stores, including a larger range of garden related products.[11] The first Mega store opened in Hastings Central in 2004.[12]
References
[edit]- ^ a b "Mitre 10". mitre10.co.nz. Mitre 10.
- ^ "Levin store wins big at national Mitre 10 Awards". NZ Herald. 17 October 2024. Retrieved 19 October 2024.
- ^ "Mitre10" Archived 4 March 2014 at the Wayback Machine, Superbrands Australia
- ^ "About us", Mitre 10 Australia
- ^ "...many success stories about Mitre 10 Australia and the cooperative philosophy...", MEGA Hastings & Napier
- ^ a b "Then as Now". Marketplace Media. Hardware Journal. 18 December 2019.
- ^ Bingham, Eugene (24 October 2003). "Retailers jostle for the DIY dollar". Wilson & Horton. New Zealand Herald.
- ^ "Mitre 10 New Zealand Secures Brand Ownership". scoop.co.nz.
- ^ "NZ Mitre 10 responds to sale of Australian counterpart", 2 December 2009, NBR
- ^ "Mitre 10 Community of the Year". Mitre 10. Retrieved 19 October 2024.
- ^ "About Mitre 10 MEGA", "[1]", Retrieved 30 May 2011
- ^ Bradley, Grant (5 January 2008). "Battle of the giant hardware barns". APN News & Media. New Zealand Herald.