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{{Short description|Dietary supplement brand}}
{{primarysources|date=July 2009}}
{{Infobox Brand
|logo =
|name = MuscleTech
|image = Muscletech.png
|type =
|currentowner = Iovate Health Sciences International Inc.
|origin =
|related = [[Hydroxycut]]
|markets =
|previousowners =
|introduced =1995
|trademarkregistrations =
|website = {{url|www.muscletech.com}}
}}
'''MuscleTech ''' is a brand of [[dietary supplements]], marketed by Iovate Health Sciences Inc., which includes [[Hydroxycut]]. It was owned by Canadian company Kerr Holdings which was acquired by the Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.<ref name="CRN1">{{Cite news |date=June 30, 2016 |title=China's Xiwang Food Acquires Canadian Diet Food Company For CNY3.8 Billion |publisher=China Retail News |url=https://www.chinaretailnews.com/2016/06/30/8517-chinas-xiwang-food-acquires-canadian-diet-food-company-for-cny3-8-billion/ |access-date=July 24, 2018}}</ref>


⚫
==History==
[[File:Muscletech_Supps_sml.jpg‎|thumb]]
In 1998, MuscleTech launched Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement.<ref>[https://books.google.com/books?id=qrCNDfbkQ-cC&dq=cell-tech+first+creatine+alpha+lipoic+1998&pg=PA3 Profiles of Drug Substances, Excipients and Related Methodology By Harry G. Brittain]</ref>
'''MuscleTech ''' is a brand of [[sports nutrition]] supplements marketed by '''Iovate Health Sciences Inc.'''


In December 2015, a settlement was reached that applies to [[protein shake]]s and beverages that include MuscleTech.<ref>{{Cite news |last=LLP |first=Pearson, Simon & Warshaw |title=Consumers Who Bought MuscleTech, Six Star, EPIQ or fuel:one Protein Products Could Get Up to $300 From a Class Action Settlement |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/consumers-who-bought-muscletech-six-star-epiq-or-fuelone-protein-products-could-get-up-to-300-from-a-class-action-settlement-300189204.html |access-date=2021-02-10}}</ref>
⚫
== History ==


In June 2016, MuscleTech's parent Iovate was sued by rival Hi-Tech Pharmaceuticals over Racketeer Influenced and Corrupt Organizations and protein spiking allegations.<ref>{{Cite news |last=Inc |first=Hi-Tech Pharmaceuticals |date=June 3, 2016 |title=Hi-Tech Pharmaceuticals Files Lawsuits against Iovate and AllMax over Racketeer Influenced and Corrupt Organizations (RICO) and Protein Spiking Allegations |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/hi-tech-pharmaceuticals-files-lawsuits-against-iovate-and-allmax-over-racketeer-influenced-and-corrupt-organizations-rico-and-protein-spiking-allegations-300279267.html |access-date=2023-11-03}}</ref>
Some products bearing the MuscleTech brand name include Anator P70, Anabolic Halo, Gakic Hardcore, Leukic Hardcore, Vitakic, supplements containing [[creatine]] (such as Cell-Tech Hardcore, Creakic Hardcore) and protein supplements (Nitro-Tech Hardcore).The brand also encompasses a number of other categories, such as [[nitric oxide]] supplements (such as naNOx9 Hardcore), meal replacements such as Meso-Tech Hardcore, pre-workout supplements (such as naNO Vapor) and various "muscle stacks".


In September 2018, Muscletech is partnering up [[Rob Gronkowski|to Rob Gronkowski]] to create a high-protein [[candy bar]].<ref>{{Cite news |last=Inc |first=Iovate Health Sciences International |date=September 10, 2018 |title=Sports Nutrition Leader, MuscleTech, Partners with All-Pro Tight End Rob Gronkowski to Create Innovative High-Protein Candy Bar |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/sports-nutrition-leader-muscletech-partners-with-all-pro-tight-end-rob-gronkowski-to-create-innovative-high-protein-candy-bar-300708973.html |access-date=2021-11-01}}</ref><ref>{{Cite news |date=September 10, 2018 |title=MuscleTech, Rob Gronkowski partner on protein candy bar |language=en |work=Drug Store News |url=https://drugstorenews.com/otc/muscletech-rob-gronkowski-partner-protein-candy-bar |access-date=2021-11-01}}</ref> In October 2018, MuscleTech partnered with Homes For Our Troops.<ref>{{Cite news |last=Inc |first=Iovate Health Sciences International |date=October 29, 2018 |title=Sports Nutrition Leader MuscleTech Becomes a Proud Supporter of Homes For Our Troops |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/sports-nutrition-leader-muscletech-becomes-a-proud-supporter-of-homes-for-our-troops-300738351.html |access-date=2022-12-11}}</ref>
MuscleTech products can be found at [[General Nutrition Centers|GNC]], [[The Vitamin Shoppe]], and other health/supplement stores as well as on-line retailers.


In April 2019, MuscleTech had partnered up with [[Tough Mudder]].<ref>{{Cite news |last=MuscleTech |title=Sports Nutrition & Fitness Leader MuscleTech Partners with Endurance Event Leader Tough Mudder |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/sports-nutrition--fitness-leader-muscletech-partners-with-endurance-event-leader-tough-mudder-300825730.html |access-date=2021-02-10}}</ref> In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon.<ref>{{Cite news |last=MuscleTech |title=Amazon® and the makers of MuscleTech®, Announce the Launch of a New, Exclusive Sports Nutrition Series to Stream Live on Amazon during Prime Day--Endorsed by Former Patriots Tight End Rob Gronkowski |language=en |work=PR Newswire |url=https://www.prnewswire.com/news-releases/amazon-and-the-makers-of-muscletech-announce-the-launch-of-a-new-exclusive-sports-nutrition-series-to-stream-live-on-amazon-during-prime-dayendorsed-by-former-patriots-tight-end-rob-gronkowski-300883766.html |access-date=2021-02-10}}</ref> In September 2019, MuscleTech was sued by a consumer claiming that a MuscleTech dietary supplement (Platinum 100% BCAA 8:1:1) decreased muscle protein synthesis.<ref>{{Cite news |last=Cohen |first=Steven |date=2019-09-30 |title=MuscleTech Class Action Says Supplement Doesn't Promote Muscle Growth |language=en |work=Top Class Actions |url=https://topclassactions.com/lawsuit-settlements/lawsuit-news/muscletech-class-action-says-supplement-doesnt-promote-muscle-growth/ |access-date=2023-11-03}}</ref>
The MuscleTech brand is endorsed by [[bodybuilder]]s such as four time [[Mr. Olympia]] champion [[Jay Cutler (bodybuilder)|Jay Cutler]], [[Phillip Heath|"The Gift" Phil Heath]], [[David Henry (bodybuilder)|David Henry]], and [[Johnnie Jackson]].


In May 2020, a MuscleTech product made in the U.S. was linked to a death in [[Spain]].<ref>{{Cite news |last1=Seattle |first1=Food Safety News 1012 First Avenue Fifth Floor |last2=Washington 98104-1008 |date=2020-05-16 |title=Spain links death to food supplement made in the US |language=en-US |work=Food Safety News |url=https://www.foodsafetynews.com/2020/05/spain-links-death-to-food-supplement-made-in-the-us/ |access-date=2021-02-03}}</ref>
== See also ==


MuscleTech's brand ambassadors include actor [[Henry Cavill]],<ref>{{Cite news |last=MuscleTech |date=2020-12-29 |title=Henry Cavill and Muscletech® Partner to Bring Active Nutrition and Human Potential Together for a Greater Purpose |work=Globe Newswire |url=http://www.globenewswire.com/news-release/2020/12/29/2151365/0/en/Henry-Cavill-and-Muscletech-Partner-to-Bring-Active-Nutrition-and-Human-Potential-Together-for-a-Greater-Purpose.html |access-date=2021-02-03}}</ref> U.S. marathoner [[Ryan Hall (runner)|Ryan Hall]],<ref>{{Cite web|last=MuscleTech|date=2021-02-03|title=The MuscleTech Brand Names Marathon Legend Ryan Hall as its Official Run Coach|url=https://www.globenewswire.com/news-release/2021/02/03/2169288/0/en/The-MuscleTech-Brand-Names-Marathon-Legend-Ryan-Hall-as-its-Official-Run-Coach.html|access-date=2021-05-05|website=GlobeNewswire News Room|language=en}}</ref> swimsuit model [[Camille Kostek]],<ref>{{Cite web|title=Login • Instagram|url=https://www.instagram.com/accounts/login/|access-date=2021-05-05|website=www.instagram.com}}</ref> and figure skater [[Gracie Gold]].<ref>{{Cite web|last=MuscleTech|date=2021-03-04|title=MuscleTech Announces Partnership With American Figure Skater Gracie Gold|url=https://www.globenewswire.com/fr/news-release/2021/03/04/2187439/0/en/MuscleTech-Announces-Partnership-With-American-Figure-Skater-Gracie-Gold.html|access-date=2021-05-05|website=GlobeNewswire News Room|language=en}}</ref>
* [[Bodybuilding supplements]]


In April 2021, MuscleTech is announced the addition of a new [[general manager]].<ref>{{Cite news |last=International |first=Iovate Health Sciences |date=2021-04-29 |title=Iovate Fortifies Brand And Marketing Leadership By Adding Three New Brand General Managers |language=en |work=Globe Newswire |url=https://www.globenewswire.com/news-release/2021/04/29/2220059/0/en/Iovate-Fortifies-Brand-And-Marketing-Leadership-By-Adding-Three-New-Brand-General-Managers.html |access-date=2021-05-05}}</ref> MuscleTech, through its parent company Iovate Health Sciences, is a partner of the Metabolism & Sports Science Lab at the [[University of Toronto]].<ref>{{Cite web|title=Iovate/Muscletech Metabolism & Sports Science Lab {{!}} UofT - Faculty of Kinesiology & Physical Education|url=https://kpe.utoronto.ca/laboratory/iovatemuscletech-metabolism-sports-science-lab|access-date=2021-05-06|website=kpe.utoronto.ca|language=en}}</ref>
⚫
== External links ==


In February 2022, MuscleTech announced they are looking for their next Brand Superstar.<ref>{{Cite news |last=MuscleTech |date=2022-02-15 |title=MuscleTech Seeks Its Next Brand Superstar Through "The Next MuscleTech Athlete Search" |language=en |work=Globe Newswire |url=https://www.globenewswire.com/en/news-release/2022/02/15/2385474/0/en/MuscleTech-Seeks-Its-Next-Brand-Superstar-Through-The-Next-MuscleTech-Athlete-Search.html |access-date=2022-12-08}}</ref> In April 2022, a lawsuit was filed alleging containers of MuscleTech powder supplements were sold half empty.<ref>{{Cite news |date=April 28, 2022 |title=Muscletech Supplement Containers Sold 'Nearly Half Empty,' Class Action Says |language=en |work=Class Action Lawsuits |url=https://www.classaction.org/news/muscletech-supplement-containers-sold-nearly-half-empty-class-action-says |access-date=2022-06-07}}</ref>
⚫
* [http://www.muscletech.com/ Official Site of MuscleTech]


In April 2024, Muscletech and Trust Group came to an agreement for Trust Group to manufacture and market MuscleTech products in the Brazilian market.<ref>{{Cite news |last=MuscleTech |date=2024-04-03 |title=MuscleTech® and Trust Group Reach Manufacturing and Marketing Agreement For The Brazilian Market |url=https://www.globenewswire.com/news-release/2024/04/03/2856991/0/en/MuscleTech-and-Trust-Group-Reach-Manufacturing-and-Marketing-Agreement-For-The-Brazilian-Market.html |access-date=2024-04-06 |work=Globe Newswire |language=en}}</ref>
[[Category:Organizations based in Ontario]]

==References==
{{reflist}}

⚫
== External links ==
⚫
* [http://www.muscletech.com/ Official website]


{{DEFAULTSORT:MuscleTech}}
[[Category:Sports nutrition and bodybuilding supplement companies]]
{{med-company-stub}}
{{med-company-stub}}
{{bodybuilding-stub}}
{{bodybuilding-stub}}

Latest revision as of 01:45, 9 April 2024

MuscleTech
OwnerIovate Health Sciences International Inc.
Introduced1995
Related brandsHydroxycut
Websitewww.muscletech.com

MuscleTech is a brand of dietary supplements, marketed by Iovate Health Sciences Inc., which includes Hydroxycut. It was owned by Canadian company Kerr Holdings which was acquired by the Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.[1]

History

[edit]

In 1998, MuscleTech launched Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement.[2]

In December 2015, a settlement was reached that applies to protein shakes and beverages that include MuscleTech.[3]

In June 2016, MuscleTech's parent Iovate was sued by rival Hi-Tech Pharmaceuticals over Racketeer Influenced and Corrupt Organizations and protein spiking allegations.[4]

In September 2018, Muscletech is partnering up to Rob Gronkowski to create a high-protein candy bar.[5][6] In October 2018, MuscleTech partnered with Homes For Our Troops.[7]

In April 2019, MuscleTech had partnered up with Tough Mudder.[8] In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon.[9] In September 2019, MuscleTech was sued by a consumer claiming that a MuscleTech dietary supplement (Platinum 100% BCAA 8:1:1) decreased muscle protein synthesis.[10]

In May 2020, a MuscleTech product made in the U.S. was linked to a death in Spain.[11]

MuscleTech's brand ambassadors include actor Henry Cavill,[12] U.S. marathoner Ryan Hall,[13] swimsuit model Camille Kostek,[14] and figure skater Gracie Gold.[15]

In April 2021, MuscleTech is announced the addition of a new general manager.[16] MuscleTech, through its parent company Iovate Health Sciences, is a partner of the Metabolism & Sports Science Lab at the University of Toronto.[17]

In February 2022, MuscleTech announced they are looking for their next Brand Superstar.[18] In April 2022, a lawsuit was filed alleging containers of MuscleTech powder supplements were sold half empty.[19]

In April 2024, Muscletech and Trust Group came to an agreement for Trust Group to manufacture and market MuscleTech products in the Brazilian market.[20]

References

[edit]
  1. ^ "China's Xiwang Food Acquires Canadian Diet Food Company For CNY3.8 Billion". China Retail News. June 30, 2016. Retrieved July 24, 2018.
  2. ^ Profiles of Drug Substances, Excipients and Related Methodology By Harry G. Brittain
  3. ^ LLP, Pearson, Simon & Warshaw. "Consumers Who Bought MuscleTech, Six Star, EPIQ or fuel:one Protein Products Could Get Up to $300 From a Class Action Settlement". PR Newswire. Retrieved 2021-02-10.{{cite news}}: CS1 maint: multiple names: authors list (link)
  4. ^ Inc, Hi-Tech Pharmaceuticals (June 3, 2016). "Hi-Tech Pharmaceuticals Files Lawsuits against Iovate and AllMax over Racketeer Influenced and Corrupt Organizations (RICO) and Protein Spiking Allegations". PR Newswire. Retrieved 2023-11-03. {{cite news}}: |last= has generic name (help)
  5. ^ Inc, Iovate Health Sciences International (September 10, 2018). "Sports Nutrition Leader, MuscleTech, Partners with All-Pro Tight End Rob Gronkowski to Create Innovative High-Protein Candy Bar". PR Newswire. Retrieved 2021-11-01. {{cite news}}: |last= has generic name (help)
  6. ^ "MuscleTech, Rob Gronkowski partner on protein candy bar". Drug Store News. September 10, 2018. Retrieved 2021-11-01.
  7. ^ Inc, Iovate Health Sciences International (October 29, 2018). "Sports Nutrition Leader MuscleTech Becomes a Proud Supporter of Homes For Our Troops". PR Newswire. Retrieved 2022-12-11. {{cite news}}: |last= has generic name (help)
  8. ^ MuscleTech. "Sports Nutrition & Fitness Leader MuscleTech Partners with Endurance Event Leader Tough Mudder". PR Newswire. Retrieved 2021-02-10.
  9. ^ MuscleTech. "Amazon® and the makers of MuscleTech®, Announce the Launch of a New, Exclusive Sports Nutrition Series to Stream Live on Amazon during Prime Day--Endorsed by Former Patriots Tight End Rob Gronkowski". PR Newswire. Retrieved 2021-02-10.
  10. ^ Cohen, Steven (2019-09-30). "MuscleTech Class Action Says Supplement Doesn't Promote Muscle Growth". Top Class Actions. Retrieved 2023-11-03.
  11. ^ Seattle, Food Safety News 1012 First Avenue Fifth Floor; Washington 98104-1008 (2020-05-16). "Spain links death to food supplement made in the US". Food Safety News. Retrieved 2021-02-03.{{cite news}}: CS1 maint: numeric names: authors list (link)
  12. ^ MuscleTech (2020-12-29). "Henry Cavill and Muscletech® Partner to Bring Active Nutrition and Human Potential Together for a Greater Purpose". Globe Newswire. Retrieved 2021-02-03.
  13. ^ MuscleTech (2021-02-03). "The MuscleTech Brand Names Marathon Legend Ryan Hall as its Official Run Coach". GlobeNewswire News Room. Retrieved 2021-05-05.
  14. ^ "Login • Instagram". www.instagram.com. Retrieved 2021-05-05. {{cite web}}: Cite uses generic title (help)
  15. ^ MuscleTech (2021-03-04). "MuscleTech Announces Partnership With American Figure Skater Gracie Gold". GlobeNewswire News Room. Retrieved 2021-05-05.
  16. ^ International, Iovate Health Sciences (2021-04-29). "Iovate Fortifies Brand And Marketing Leadership By Adding Three New Brand General Managers". Globe Newswire. Retrieved 2021-05-05.
  17. ^ "Iovate/Muscletech Metabolism & Sports Science Lab | UofT - Faculty of Kinesiology & Physical Education". kpe.utoronto.ca. Retrieved 2021-05-06.
  18. ^ MuscleTech (2022-02-15). "MuscleTech Seeks Its Next Brand Superstar Through "The Next MuscleTech Athlete Search"". Globe Newswire. Retrieved 2022-12-08.
  19. ^ "Muscletech Supplement Containers Sold 'Nearly Half Empty,' Class Action Says". Class Action Lawsuits. April 28, 2022. Retrieved 2022-06-07.
  20. ^ MuscleTech (2024-04-03). "MuscleTech® and Trust Group Reach Manufacturing and Marketing Agreement For The Brazilian Market". Globe Newswire. Retrieved 2024-04-06.
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