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{{Short description|Nabisco brand of chocolate chip cookie}}
[[File:Chips Ahoy! regular chocolate chip cookies.JPG|thumb|Chips Ahoy! chocolate chip cookies]]
{{About|the cookie brand|the [[Donald Duck]] short film|Chips Ahoy (film)}}
'''Chips Ahoy!''' is a brand of [[chocolate chip cookie]]s made by [[Nabisco]], that debuted in 1963.<ref name="brandweek1">{{cite web |url=http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i3088c639a8acf60ca83928c1f11feedf |title=Kraft Charts New Course For Its Chips Ahoy! Brand |author=Elaine Wong |date=May 23, 2010 |work=BrandWeek |publisher= |accessdate=August 20, 2010}}</ref> They are widely sold in the [[United States]], [[Latin America]] (where its name in some countries changes to "Pepitos!" or "Choco Chips"), [[South Africa]], [[Canada]], [[Mexico]], [[Spain]], [[Portugal]] and [[Australia]]. The Blue Bag type{{Clarify|date=July 2009}} is also sold in the [[Stockmann]] store chain in [[Latvia]] and are marketed in large packages of 9, 18, 27, or in various smaller packages. It is the second-best-selling cookie in the United States,<ref name="brandweek1" /> with an average of $355 million in sales per year.{{Citation needed|date=July 2010}}
{{for|the song by the Hold Steady|Boys and Girls in America}}
{{More citations needed|date=November 2022}}
{{Infobox brand
| name = Chips Ahoy!
| type = [[Drop cookie]]
| logo = Chips ahoy brandlogo.png
| logo_size = 150px
| image = Chips Ahoy! regular chocolate chip cookies.JPG
| image_size =
| caption =
| currentowner = [[Mondelēz International]]
| producedby = [[Nabisco]]
| origin = [[United States]]
| introduced = {{start date and age|1963}}
| discontinued =
| related =
| markets = Worldwide
| previousowners =
| trademarkregistrations =
| ambassadors =
| tagline = {{collapsible list|
* "You cannot take a bite without hitting a chocolate chip"
* "Betcha bite a chip"
* "Crazy with chips!"
* "There's a lotta joy in Chips Ahoy!"
* “Chips Ahoy is here, here for happy“
}}
| website = {{url|https://www.snackworks.com/brands/chips-ahoy|snackworks.com/chipsahoy}}
}}
'''Chips Ahoy!''' is an American [[chocolate chip cookie]] brand, baked and marketed by [[Nabisco]], a subsidiary of [[Mondelez International]], that debuted in 1963.<ref name="brandweek1">{{cite web |url=http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i3088c639a8acf60ca83928c1f11feedf |title=Kraft Charts New Course For Its Chips Ahoy! Brand |author=Elaine Wong |date=May 23, 2010 |work=BrandWeek |access-date=August 20, 2010 |archive-url=https://web.archive.org/web/20100908094525/http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i3088c639a8acf60ca83928c1f11feedf |archive-date=2010-09-08 |url-status=dead }}</ref> Chips Ahoy! cookies are available in different variations such as, original, reduced-fat, chunky, chewy, and candy-blasts;<ref>{{Cite web |title=Chips Ahoy! |url=https://www.mondelezinternational.com/Our-Brands/Chips-Ahoy |access-date=2022-03-16 |website=Mondelēz International, Inc. |language=en}}</ref> each can be identified by variations in the color of the package. For example, Chips Ahoy! original has blue color packaging, while Chips Ahoy chewy has a red packaging.


In Malaysia, the brand was sold under the name '''Chips More!'''.
⚫
==Advertising==
The 1960s Chips Ahoy bags featured comic strips of Cookie Man, a superhero character who subdued various cookie-devouring creatures such as Fruit Fly or Big Wig. His alter-ego was named Mort Meek, who was always seen "counting the 16 chips" in his Chips Ahoy cookie when he was attacked by one of the creatures, at which point he slipped into a phone booth, locker room, restroom, etc., to become Cookie Man and finish off the villain in a [[Clark Kent]]—[[Superman]] vein. These characters were also the subject of Chips Ahoy's concurrent TV commercial campaign, and were both played by the same actor.


==Etymology==
For a time in the mid-1990s, advertising labeled Chips Ahoy as being "1,000 chips delicious!" The acquired theme song for most of Chips Ahoy! commercials during its most popular time in the 1990s was a portion of the song "[[Sing, Sing, Sing]]" by [[Benny Goodman]]'s jazz band in the 1930s.


The name is a reference to the nautical term, "Ships Ahoy!" The actual reason for the naming is unclear.<ref>{{Cite web |last=People |first=Biscuit |date=Oct 8, 2019 |title=Chips Ahoy! The #1 Chocolate Chip Cookie |url=https://www.biscuitpeople.com/magazine/post/Chips%20Ahoy-The-%231-Chocolate-Chip-Cookie |access-date=March 16, 2022 |website=Biscuit People}}</ref>
From 2002 to 2010, Chips Ahoy's mascots were the animated "Cookie Guys". In 2010, the Cookie Guys were replaced by a live-action campaign on the theme of "joy", in which it is demonstrated that the simple act of opening a bag of Chips Ahoy! brand cookies induces feelings of delight and exultation to the degree that one is affected with "happy feet" and begins dancing.<ref name="brandweek1" />


The pun had been used prominently twice before:
==Name==
Nabisco says the name is "a reference to the nautical term, Ships Ahoy!" The words "Chips Ahoy!" also feature prominently in a story appearing in Chapter 15 of [[The Uncommercial Traveller]], by [[Charles Dickens]][http://www.everyauthor.com/writing/books/charles_dickens/_uncommercial_traveller/chapter_15]. Dickens relays a childhood tale of a shipwright named Chips who is taunted by a diabolical talking rat who predicts the sinking of Chips' ship: "Chips ahoy! Old boy! We've pretty well eat them too, and we'll drown the crew, and will eat them too!". There is also a 1956 American animated [[Short film|theatrical short]] titled ''Chips Ahoy''.<ref>{{imdb title|0049069|Chips Ahoy}}</ref>
* Chapter 15 of ''[[The Uncommercial Traveller]]'', by [[Charles Dickens]]: Dickens relays a childhood tale of a shipwright, named Chips, who is taunted by a diabolical talking rat who predicts the sinking of Chips's ship: "Chips ahoy! Old boy! We've pretty well eat them too, and we'll drown the crew, and will eat them too!"<ref>{{cite web|url=http://www.everyauthor.com/writing/books/charles_dickens/_uncommercial_traveller/chapter_15|title=Chapter 15: NURSE'S STORIES|publisher=EveryAuthor|access-date=2010-03-25|archive-url=https://web.archive.org/web/20110606061359/http://www.everyauthor.com/writing/books/charles_dickens/_uncommercial_traveller/chapter_15|archive-date=2011-06-06|url-status=dead}}</ref>
* ''[[Chips Ahoy (film)|Chips Ahoy]]'' (1956): an American animated [[Short film|theatrical short]] featuring chipmunks.


==Varieties==
==History==
Debuting in 1963, Chips Ahoy! is widely sold in the [[United States]], [[Latin America]] (where its name in some countries is "Choco Chips", "Chips More!"), [[South Africa]], [[Canada]], [[India]], [[Spain]], [[Portugal]], [[China]], [[Indonesia]], [[Taiwan]], [[Mauritius]], [[United Kingdom]] and many more regions. It is marketed in varieties of {{convert|1|oz|g}} mini-sized cookie packages to around {{convert|48|oz|g}} packages of standard-sized cookies. It is the third best-selling cookie in the United States after [[Oreo]], also a Nabisco-branded cookie, with an average of {{US$|619.4|link=yes}} million in sales per year.<ref>{{cite web |url=https://www.statista.com/statistics/189610/top-cookie-brands-in-the-united-states/ |title=Dollar sales of the leading cookie brands of the United States in 2017 (in million U.S. dollars) |publisher=statista.com |access-date=October 14, 2017}}</ref> By the 1980s, several different varieties of the cookie snack were being baked and shipped to grocery stores: chewy, sprinkled, and striped.
*Reduced Fat Chips Ahoy!
*Chips Ahoy! Chewy (Red Package; known in Canada as Chewy Chips Ahoy! or Biscuits Tendres aux Pépites de chocolat de M. Christie)
*Chips Ahoy! Chewy Gooey Chocofudge (Red Package)
*Chips Ahoy! American Summer (Blue Plad Package; Not released to the public)
*Mini Chips Ahoy! (also available in [[Snack Packs]])
*Candy Blast Chips Ahoy! (known in Canada as Rainbow Chips Ahoy! Commercials featured Kevin, an animated character who gave the chocolate chips their color)
*Peanut Butter Chunky Chips Ahoy!
*Chips Ahoy! With [[Reese's]] Cups
*Chunky Chips Ahoy! (known in Canada as Chunks Ahoy!)
*White Fudge Chunky Chips Ahoy! (known in Canada as Triple Chocolate Chunks Ahoy!)
*White Fudge Chewy Chips Ahoy!
*Chewy Chunks Ahoy!
*Double Chocolate Chewy Chunks Ahoy!
*Chips Ahoy Ice Cream Sandwiches (In [[Canada]] only, used under [[Nestlé]]'s license)
*Chips Ahoy Big & Soft Chocolate Chunk
*Chips Ahoy Big & chewy Oatmeal Chocolate Chunk
*Chips Ahoy! Oatmeal Chewy
*[[Jell-O]] Chips Ahoy pudding
*Oooey Gooey Warm and Chewy! Chips Ahoy! microwaveable snacks.
*Pecan Chunks Ahoy
*Almond Chunks Ahoy
*Chips Ahoy! Orange and Chips Ahoy! Coffee Maxwell House ([[China]])
*Limited Edition: Chunky Chunks Ahoy! with Dark Chunks!
*Limited Edition: Orange and Banana flavoured Chips Ahoy! ([[Russia]] only)


In Indonesia, Chips Ahoy! was initially available from 1995 until 2005 and relaunched in September 2015, and was later discontinued in that country in 2018.{{citation needed|date=October 2021}}
Nabisco 100 Calorie Snacks:
*Chips Ahoy Thin Crisps
*Chips Ahoy Granola Bars


⚫
==Advertising campaigns==
===Argentina and Uruguay only===
In the 1960s and early 1970s, Chips Ahoy bags featured comic strips of "Cookie Man", a [[superhero]] character who subdued various cookie-devouring creatures, such as Fruit Fly or Big Wig. His alter-ego was Mort Meek, who was always seen "counting the 16 chips" in his Chips Ahoy cookie when he was attacked by one of the creatures, at which point he slipped into a phone booth, locker room, restroom, etc., to become Cookie Man and finish off the villain in a [[Bruce Wayne]]/[[Batman]] vein. These characters were also the subject of Chips Ahoy's concurrent TV commercial campaign; and were both played by the same actor.<ref>{{Cite web |date=2014-03-07 |title=Cookie Guy is back! 'Chips Ahoy' mascot returns from retirement |url=http://www.today.com/food/cookie-guy-back-chips-ahoy-mascot-returns-retirement-2D79337860 |access-date=2024-07-03 |website=TODAY|publisher=NBCUniversal Media, LLC|language=en|first1=Tracy|last1=Saelinger}}</ref> In the early 1980s, children played 1940s-style newspaper reporters interested in "the 16 chips story" on the brand's commercials.{{citation needed|date=October 2021}} For a time in the mid-1990s, advertising labeled Chips Ahoy as being, "1,000 chips delicious!", the acquired theme song for most of Chips Ahoy's commercials during its most popular time in the 1990s was a portion of the song "[[Sing, Sing, Sing]]" by [[Benny Goodman]]'s jazz band in the 1930s.{{citation needed|date=October 2021}} From 2001 to 2010, Chips Ahoy's mascots were the [[stop-motion]] animated "Cookie Guys" with one of their commercials having them drive a red convertible, singing the song "[[Don't You Want Me]]" by [[The Human League]], driving past a Chips Ahoy sign.{{citation needed|date=October 2021}} In 2010, the Cookie Guys were replaced by a live-action campaign on the theme of "joy" in which it is demonstrated that the simple act of opening a bag of Chips Ahoy brand cookies induces feelings of delight and exultation to the degree that one is affected with "happy feet," and begins dancing.<ref name="brandweek1" /> In 2014, Chips Ahoy made its appearance to the UK and Ireland in two flavors, ''Popcorn Candy Chip'' and ''Crispy Choco Caramel''.{{citation needed|date=October 2021}}
*Pepitos!

*Pepitos! rellenas
==See also==
*Pepitos! tortitas
* [[List of cookies]]
*[[Alfajor]] Pepitos! triple
*Pepitos! black chocolate with white chocolate chips


==References==
==References==
Line 53: Line 57:


==External links==
==External links==
{{commons category}}
*[http://www.nabiscoworld.com/Chipsahoy/ Chips Ahoy] at [[Nabisco|NabiscoWorld]]
* {{official website}}
*[http://www.thedailyplate.com/nutrition-calories/food/chips-ahoy Chips Ahoy! nutrition facts]


{{Kraftprod}}
{{Mondelez}}
{{Post Holdings}}


[[Category:1963 introductions]]
[[Category:Products introduced in 1963]]
[[Category:Brand name cookies]]
[[Category:Brand name cookies]]
[[Category:Nabisco brands]]
[[Category:Nabisco brands]]
[[Category:Mondelez International brands]]

[[Category:Chocolate chip cookie]]
[[es:Chips Ahoy!]]
[[zh:Chips Ahoy!]]

Latest revision as of 13:16, 24 December 2024

This article is about the cookie brand. For the Donald Duck short film, see Chips Ahoy (film).
For the song by the Hold Steady, see Boys and Girls in America.
Chips Ahoy!
Product typeDrop cookie
OwnerMondelēz International
Produced byNabisco
CountryUnited States
Introduced1963; 61 years ago (1963)
MarketsWorldwide
Tagline
List
    • "You cannot take a bite without hitting a chocolate chip"
    • "Betcha bite a chip"
    • "Crazy with chips!"
    • "There's a lotta joy in Chips Ahoy!"
    • “Chips Ahoy is here, here for happy“
Websitesnackworks.com/chipsahoy

Chips Ahoy! is an American chocolate chip cookie brand, baked and marketed by Nabisco, a subsidiary of Mondelez International, that debuted in 1963.[1] Chips Ahoy! cookies are available in different variations such as, original, reduced-fat, chunky, chewy, and candy-blasts;[2] each can be identified by variations in the color of the package. For example, Chips Ahoy! original has blue color packaging, while Chips Ahoy chewy has a red packaging.

In Malaysia, the brand was sold under the name Chips More!.

Etymology

[edit]

The name is a reference to the nautical term, "Ships Ahoy!" The actual reason for the naming is unclear.[3]

The pun had been used prominently twice before:

  • Chapter 15 of The Uncommercial Traveller, by Charles Dickens: Dickens relays a childhood tale of a shipwright, named Chips, who is taunted by a diabolical talking rat who predicts the sinking of Chips's ship: "Chips ahoy! Old boy! We've pretty well eat them too, and we'll drown the crew, and will eat them too!"[4]
  • Chips Ahoy (1956): an American animated theatrical short featuring chipmunks.

History

[edit]

Debuting in 1963, Chips Ahoy! is widely sold in the United States, Latin America (where its name in some countries is "Choco Chips", "Chips More!"), South Africa, Canada, India, Spain, Portugal, China, Indonesia, Taiwan, Mauritius, United Kingdom and many more regions. It is marketed in varieties of 1 ounce (28 g) mini-sized cookie packages to around 48 ounces (1,400 g) packages of standard-sized cookies. It is the third best-selling cookie in the United States after Oreo, also a Nabisco-branded cookie, with an average of US$619.4 million in sales per year.[5] By the 1980s, several different varieties of the cookie snack were being baked and shipped to grocery stores: chewy, sprinkled, and striped.

In Indonesia, Chips Ahoy! was initially available from 1995 until 2005 and relaunched in September 2015, and was later discontinued in that country in 2018.[citation needed]

Advertising campaigns

[edit]

In the 1960s and early 1970s, Chips Ahoy bags featured comic strips of "Cookie Man", a superhero character who subdued various cookie-devouring creatures, such as Fruit Fly or Big Wig. His alter-ego was Mort Meek, who was always seen "counting the 16 chips" in his Chips Ahoy cookie when he was attacked by one of the creatures, at which point he slipped into a phone booth, locker room, restroom, etc., to become Cookie Man and finish off the villain in a Bruce Wayne/Batman vein. These characters were also the subject of Chips Ahoy's concurrent TV commercial campaign; and were both played by the same actor.[6] In the early 1980s, children played 1940s-style newspaper reporters interested in "the 16 chips story" on the brand's commercials.[citation needed] For a time in the mid-1990s, advertising labeled Chips Ahoy as being, "1,000 chips delicious!", the acquired theme song for most of Chips Ahoy's commercials during its most popular time in the 1990s was a portion of the song "Sing, Sing, Sing" by Benny Goodman's jazz band in the 1930s.[citation needed] From 2001 to 2010, Chips Ahoy's mascots were the stop-motion animated "Cookie Guys" with one of their commercials having them drive a red convertible, singing the song "Don't You Want Me" by The Human League, driving past a Chips Ahoy sign.[citation needed] In 2010, the Cookie Guys were replaced by a live-action campaign on the theme of "joy" in which it is demonstrated that the simple act of opening a bag of Chips Ahoy brand cookies induces feelings of delight and exultation to the degree that one is affected with "happy feet," and begins dancing.[1] In 2014, Chips Ahoy made its appearance to the UK and Ireland in two flavors, Popcorn Candy Chip and Crispy Choco Caramel.[citation needed]

See also

[edit]

References

[edit]
  1. ^ a b Elaine Wong (May 23, 2010). "Kraft Charts New Course For Its Chips Ahoy! Brand". BrandWeek. Archived from the original on 2010-09-08. Retrieved August 20, 2010.
  2. ^ "Chips Ahoy!". Mondelēz International, Inc. Retrieved 2022-03-16.
  3. ^ People, Biscuit (Oct 8, 2019). "Chips Ahoy! The #1 Chocolate Chip Cookie". Biscuit People. Retrieved March 16, 2022.
  4. ^ "Chapter 15: NURSE'S STORIES". EveryAuthor. Archived from the original on 2011-06-06. Retrieved 2010-03-25.
  5. ^ "Dollar sales of the leading cookie brands of the United States in 2017 (in million U.S. dollars)". statista.com. Retrieved October 14, 2017.
  6. ^ Saelinger, Tracy (2014-03-07). "Cookie Guy is back! 'Chips Ahoy' mascot returns from retirement". TODAY. NBCUniversal Media, LLC. Retrieved 2024-07-03.
[edit]
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