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{{Short description|Brand of milkshake}}
[[Image:Crusha.jpg|left]]
{{Cleanup bare URLs|date=August 2022}}
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'''Crusha''' is a well known brand of [[milkshake]] mix sold in the [[United Kingdom]]. The brand first appeared in the 1950s and was bought by the [[sugar]] processor [[British Sugar]] coming under its [[Silver Spoon (sugar)|Silver Spoon]] retail brand in December 2001.
{{infobox beverage
| name = Crusha
| image =
| caption = Logo
| type = [[Milkshake]]
| manufacturer = Silver Spoon
| distributor = [[British Sugar]]
| origin = [[United Kingdom]], [[Australia]], [[Spain]] etc.
| introduced = {{Start date and age|1955|12|20|df=y}}
| colour = Dependent on flavour
| flavour = Various
| variants = Various
| related = [[Jucee]]
| website = {{URL|http://crusha.co.uk/}}
}}


⚫
'''Crusha''' is a brand of [[milkshake]] mix, sold in the [[United Kingdom]]. The brand first appeared in 1955, and was bought by [[British Sugar]]. In December 2001, it came under the ''Silver Spoon'' brand.
Crusha is often the milkshake of choice in [[café]]s but is also sold in shops for home mixing in [[bottle]]s of from 250ml to 1 litre in size. It used to be sold in [[glass]] bottles but it has recently{{When|date=February 2011}} changed to plastic. Crusha is sold in many different [[flavour]]s of which [[chocolate]], [[banana]], [[strawberry]] and [[raspberry]] are the most common. Other flavours have also been sold including [[vanilla]], [[Lime (fruit)|lime]], [[black cherry]] and [[pineapple]]. Two new flavours were released in May 2005: [[white chocolate]] and "Wild'n'Fruity". Small bottles of Strawberry, Banana, Chocolate and Raspberry are widely available from supermarkets. The remaining flavours are only available in large bottles from cash & carry or asda stores. Lime crusha is reagarded as something of a 'cult drink' and for a time was not stocked by many shops due to low customer demand. However when Morrison's and Waitrose supermarkets re-introduced Lime Crusha in spring 2010 it rapidly established itself as its highest selling flavour. [[Joel Veitch]] has recently{{When|date=February 2011}} animated two commercials for Crusha featuring singing kittens and crushing cows under bottles. Joel is also known for creating the [[Quiznos]] [[Spongmonkey]] ads in the United States in 2004. Music for the commercials was provided by Julian Ronnie and Adam Ryan Carter of Mammoth Music. Animator Joel Veitch produced an ad campaign for Crusha that showed cats dancing around bottles of the product, this was banned from television in 2007 after a man from Lowestoft, England produced a recreation with live cats and was arrested after clips of his videos on [[YouTube]] drew the attention of a local and national news campaign.


==History==
Recently{{When|date=August 2011}} introduced was a 'Nothing Artificial' version of some of their flavours.
===Early history===
In August 2007, after receiving thousands of complaints from dismayed customers
Crusha was originally sold in glass bottles, but was later changed to plastic. Crusha is sold in many different [[Flavour (taste)|flavour]]s, the first four flavours being [[chocolate]], [[banana]], [[strawberry]] and [[raspberry]]. Flavours like Lemon, Lime and [[pineapple]] were also available.
about the wildly different taste of the new 'Nothing Artificial' version of Strawberry Crusha,
it was confirmed that they would revert to the old recipe.
Dissatisfied customers could call the Silver Spoon customer support line and obtain a postal order to buy a new bottle once they were available to buy.


===2003 relaunch (2003–2008)===
⚫
==External links==
On 10 September 2003, the brand gained notable attention when web animator [[Joel Veitch]] animated an advert for the brand that featured cats playing musical instruments, including a ginger cat named Errol singing, and cows getting crushed under bottles of the product.<ref>https://www.campaignlive.co.uk/article/crusha-uses-kittens-off-rathergoodcom-tv-ad-game/185216</ref><ref name="Hallam2012">{{cite book|author=J. Hallam|title=The Social Media Manifesto|url=https://books.google.com/books?id=_-Upwkm-vHsC&pg=PT56|date=4 December 2012|publisher=Palgrave Macmillan UK|isbn=978-1-137-27142-6|pages=56–8}}</ref> Music for the commercials was provided by ''Mammoth Music''. During October of that year, British Sugar admitted a secret plot to clear faulty milkshakes from [[Tesco]], without telling the company.<ref>{{cite web|url=http://news.bbc.co.uk/1/hi/business/3182118.stm|title=Tesco anger over milk shake plot|work=bbc.co.uk|date=10 October 2003|access-date=23 May 2015}}</ref> That year, new flavours [[Vanilla]] and Black Cherry were added to the lineup, alongside the returning flavours [[Lime (fruit)|Lime]] and [[Pineapple]].<ref>{{Cite web|url=https://www.thecaterer.com/archive/milkshakes-in-minutes|title = Milkshakes in minutes|date = 22 September 2003}}</ref>
⚫
*[http://www.crusha.co.uk Crusha website]
*[http://milkshakefan.com Milkshake Fan]
*[http://www.crusha.co.uk/foodservice/ Crusha for the food industry]


For 2005, Pineapple and Black Cherry were replaced with two new flavours: [[white chocolate]] and a tropical fruit variant named "Wild'n'Fruity".<ref>{{Cite web|url=https://www.theanswerbank.co.uk/Food-and-Drink/Question93874.html|title = Pineapple Crusha in the AnswerBank: Food & Drink}}</ref> In October 2005, No Added Sugar versions of Strawberry and Banana were introduced.<ref>{{Cite web|url=https://www.thecaterer.com/products/no-added-sugar-milkshake-mix-from-crusha|title = No added sugar Milkshake mix from Crusha|date = 20 October 2005}}</ref>
⚫
[[Category:Brand name dairy products]]


===2007 refresh (2007–2011)===
In April 2007, Crusha was rebranded with a new logo and with reformulated "Nothing Artificial" versions of their reduced range of flavours, consisting of Raspberry, Strawberry, Banana, Chocolate and White Chocolate.<ref>{{Cite web|url=https://www.thecaterer.com/products/milk-shake-up-from-crusha|title = Milk shake-up from Crusha|date = 25 April 2007}}</ref> In August 2007, after receiving thousands of complaints from dismayed customers, about the wildly different taste of the new 'Nothing Artificial' version of Strawberry Crusha, it was confirmed that they would revert to the old recipe. The white chocolate variety was later discontinued.


On 22 January 2008, a No Added Sugar variation of the Raspberry flavour was introduced. Joel Veitch produced another advert campaign, this time showing the cats inside a gym, with cows on treadmills getting Crushed by bottles of the product, with eventually the main cat singer Errol, (who has become black and white) getting crushed as well.<ref>{{Cite web|url=https://www.campaignlive.com/article/crusha-ad-features-animated-singing-cats/798243|title=Crusha ad features animated singing cats}}</ref>
{{nonalcoholic-drink-stub}}

In December 2009, after several campaigns, it was announced that Lime Crusha would return,<ref>{{Cite web|url=https://blogit.realwire.com/its-lime-time-the-wait-is-over-lime-crusha-is-back|title=Crusha &#124; It's Lime Time - the wait is over, Lime Crusha is back|date=3 December 2009}}</ref> and would do so on 6 March 2010 at [[Morrisons]] and [[Waitrose]] stores. It rapidly established itself as its highest selling flavour. A new advert was also made, featuring the Crusha cats disco rolling, with Errol getting crushed by a bottle once again. Lime Crusha was regarded as something of a 'cult drink', and for a time was not stocked by many shops, due to low customer demand.

===Expansion to desserts (2011–2014)===
In 2011, the Crusha brand was extended to a range of desserts, including Puddings and Jelly.<ref>{{Cite web|url=https://www.designweek.co.uk/issues/august-2011-online/springetts-creates-designs-for-new-crusha-range/|title = Springetts creates designs for new Crusha range|date = 18 August 2011}}</ref> The Milkshake Mix was rebranded as Crusha Mixa, and the Vanilla flavour returned as a limited Edition flavour, now as ''Vanilla Ice Cream''.<ref>{{Cite web|url=https://www.designweek.co.uk/issues/february-2011-online/springetts-brings-attitude-and-mischief-to-crusha-packs/|title = Springetts brings 'attitude and mischief' to Crusha packs|date = 18 February 2011}}</ref> Banana Crusha was discontinued in shops, but remained a bulk product for [[cash and carry (wholesale)|cash and carry]] stores.

For 2012, a new limited-edition flavour was released, Cherry and Vanilla, which replaced the Vanilla Ice Cream flavour. Another advert was broadcast that year, featuring Errol and his cats breakdancing, with cows on skateboards getting crushed by a bottle at the end. In 2013, Apple & Blackcurrant replaced the Cherry and Vanilla flavour.

===Crusha Time (2014–2024)===
On 5 March 2014, Crusha rebranded fully, scrapping "Errol's Crew" and giving Errol a younger appearance, with kittens doing stunts to make Crusha.<ref>{{Cite web|url=https://www.campaignlive.com/article/crusha-cats-return-hells-angels-campaign/1304300|title = Crusha cats return in 'hells angels' campaign}}</ref> The flavour selection rebranded to just raspberry, strawberry and chocolate, with a new No Added Sugar version of the chocolate flavour.

In 2016, Vanilla returned as a no added sugar flavour, without any sugar version.

In 2019, Crusha introduced a limited edition no-added-sugar [[Cookies & Cream]] flavour to the product family.

In 2020, The [[Lime (fruit)|Lime]] flavour was reintroduced as a limited edition product, with it being available in No Added Sugar for the first time.

===Retro Rebranding (2024-)===
In April 2024, Silver Spoon rebranded Crusha with a new retro-styled logo, aiming towards an adult audience. Currently, the drink is available in Strawberry and Chocolate flavours, with Banana returning alongside a new Caramel Latte flavour.

==Flavours==
===Current===
* [[Strawberry]] (no added sugar)
* [[Chocolate]] (no added sugar)
* [[Banana]] (no added sugar)
* Caramel Latte (no added sugar)
* [[Strawberry]] (Full sugar, Cash and Carry only)
* [[Raspberry]] (Full sugar, Cash and Carry only)
* [[Banana]] (Full sugar, Cash and Carry only)

===Former===
* [[Apple]] and [[Blackcurrant]] (Limited Edition 2013)
* Black Cherry
* [[Caramel]]
* [[Cherry]] and [[Vanilla]] (Limited Edition 2012)
* [[Lemon]]
* [[Lime (fruit)|Lime]]
* [[Lime (fruit)|Lime]] (no added sugar, limited edition)
* [[Pineapple]]
* [[Raspberry]] (no added sugar)
* [[Toffee]]
* [[Vanilla]]
* [[Vanilla]] (no added sugar)
* [[Vanilla]] [[Ice Cream]] (Limited Edition 2011)
* WildNFruity
* [[White Chocolate]]

==References==
{{reflist}}

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==External links==
⚫
*{{URL|http://crusha.co.uk/}}

⚫
[[Category:Brand name dairy products]]
[[Category:Flavored milk]]

Latest revision as of 21:15, 2 September 2024

Crusha
TypeMilkshake
ManufacturerSilver Spoon
DistributorBritish Sugar
Country of origin United Kingdom, Australia, Spain etc.
Introduced20 December 1955; 69 years ago (1955-12-20)
ColourDependent on flavour
FlavourVarious
VariantsVarious
Related productsJucee
Websitecrusha.co.uk

Crusha is a brand of milkshake mix, sold in the United Kingdom. The brand first appeared in 1955, and was bought by British Sugar. In December 2001, it came under the Silver Spoon brand.

History

[edit]

Early history

[edit]

Crusha was originally sold in glass bottles, but was later changed to plastic. Crusha is sold in many different flavours, the first four flavours being chocolate, banana, strawberry and raspberry. Flavours like Lemon, Lime and pineapple were also available.

2003 relaunch (2003–2008)

[edit]

On 10 September 2003, the brand gained notable attention when web animator Joel Veitch animated an advert for the brand that featured cats playing musical instruments, including a ginger cat named Errol singing, and cows getting crushed under bottles of the product.[1][2] Music for the commercials was provided by Mammoth Music. During October of that year, British Sugar admitted a secret plot to clear faulty milkshakes from Tesco, without telling the company.[3] That year, new flavours Vanilla and Black Cherry were added to the lineup, alongside the returning flavours Lime and Pineapple.[4]

For 2005, Pineapple and Black Cherry were replaced with two new flavours: white chocolate and a tropical fruit variant named "Wild'n'Fruity".[5] In October 2005, No Added Sugar versions of Strawberry and Banana were introduced.[6]

2007 refresh (2007–2011)

[edit]

In April 2007, Crusha was rebranded with a new logo and with reformulated "Nothing Artificial" versions of their reduced range of flavours, consisting of Raspberry, Strawberry, Banana, Chocolate and White Chocolate.[7] In August 2007, after receiving thousands of complaints from dismayed customers, about the wildly different taste of the new 'Nothing Artificial' version of Strawberry Crusha, it was confirmed that they would revert to the old recipe. The white chocolate variety was later discontinued.

On 22 January 2008, a No Added Sugar variation of the Raspberry flavour was introduced. Joel Veitch produced another advert campaign, this time showing the cats inside a gym, with cows on treadmills getting Crushed by bottles of the product, with eventually the main cat singer Errol, (who has become black and white) getting crushed as well.[8]

In December 2009, after several campaigns, it was announced that Lime Crusha would return,[9] and would do so on 6 March 2010 at Morrisons and Waitrose stores. It rapidly established itself as its highest selling flavour. A new advert was also made, featuring the Crusha cats disco rolling, with Errol getting crushed by a bottle once again. Lime Crusha was regarded as something of a 'cult drink', and for a time was not stocked by many shops, due to low customer demand.

Expansion to desserts (2011–2014)

[edit]

In 2011, the Crusha brand was extended to a range of desserts, including Puddings and Jelly.[10] The Milkshake Mix was rebranded as Crusha Mixa, and the Vanilla flavour returned as a limited Edition flavour, now as Vanilla Ice Cream.[11] Banana Crusha was discontinued in shops, but remained a bulk product for cash and carry stores.

For 2012, a new limited-edition flavour was released, Cherry and Vanilla, which replaced the Vanilla Ice Cream flavour. Another advert was broadcast that year, featuring Errol and his cats breakdancing, with cows on skateboards getting crushed by a bottle at the end. In 2013, Apple & Blackcurrant replaced the Cherry and Vanilla flavour.

Crusha Time (2014–2024)

[edit]

On 5 March 2014, Crusha rebranded fully, scrapping "Errol's Crew" and giving Errol a younger appearance, with kittens doing stunts to make Crusha.[12] The flavour selection rebranded to just raspberry, strawberry and chocolate, with a new No Added Sugar version of the chocolate flavour.

In 2016, Vanilla returned as a no added sugar flavour, without any sugar version.

In 2019, Crusha introduced a limited edition no-added-sugar Cookies & Cream flavour to the product family.

In 2020, The Lime flavour was reintroduced as a limited edition product, with it being available in No Added Sugar for the first time.

Retro Rebranding (2024-)

[edit]

In April 2024, Silver Spoon rebranded Crusha with a new retro-styled logo, aiming towards an adult audience. Currently, the drink is available in Strawberry and Chocolate flavours, with Banana returning alongside a new Caramel Latte flavour.

Flavours

[edit]

Current

[edit]

Former

[edit]

References

[edit]
  1. ^ https://www.campaignlive.co.uk/article/crusha-uses-kittens-off-rathergoodcom-tv-ad-game/185216
  2. ^ J. Hallam (4 December 2012). The Social Media Manifesto. Palgrave Macmillan UK. pp. 56–8. ISBN 978-1-137-27142-6.
  3. ^ "Tesco anger over milk shake plot". bbc.co.uk. 10 October 2003. Retrieved 23 May 2015.
  4. ^ "Milkshakes in minutes". 22 September 2003.
  5. ^ "Pineapple Crusha in the AnswerBank: Food & Drink".
  6. ^ "No added sugar Milkshake mix from Crusha". 20 October 2005.
  7. ^ "Milk shake-up from Crusha". 25 April 2007.
  8. ^ "Crusha ad features animated singing cats".
  9. ^ "Crusha | It's Lime Time - the wait is over, Lime Crusha is back". 3 December 2009.
  10. ^ "Springetts creates designs for new Crusha range". 18 August 2011.
  11. ^ "Springetts brings 'attitude and mischief' to Crusha packs". 18 February 2011.
  12. ^ "Crusha cats return in 'hells angels' campaign".
[edit]
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