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{{redirect|Cult of Mac|the book|The Cult of Mac (book)}} |
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{{Notability|date=May 2010}} |
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{{Original research|date=May 2010}} |
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An '''Apple evangelist''', also known as '''Mac(intosh) evangelist''', '''Mac advocate''' or '''Apple fanboy''' is a promoter of [[Apple Inc.|Apple]] products such as the [[Macintosh]], the [[iPod]], the [[iPhone]] and the [[iPad]]. As a group, the followers are called the '''Cult of Mac'''. |
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The term "software evangelist" was coined by Mike Murray of the Macintosh division.<ref>[[Guy Kawasaki]], ''[[The Macintosh Way]]'', p2.</ref> Apple's first evangelist was [[Mike Boich]], a member of the [[:Template:Original Macintosh Design Team|original Macintosh development team]].<ref>http://www.folklore.org/StoryView.py?project=Macintosh&story=Signing_Party.txt&characters=Mike%20Boich&sortOrder=Sort%20by%20Date&detail=medium</ref> [[Alain Rossmann]] succeeded him. Boich and Rossman later took part in the founding of [[Radius (computer)|Radius]] together. |
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The most well-known Apple evangelist is ex-[[:Category:Apple Inc. employees|Apple-employee]] [[Guy Kawasaki]]. Kawasaki is credited as being one of the first to use [[evangelism marketing|evangelistic]] methods to promote a computer brand through a blog. Apple formerly had a "Why Mac?" evangelist site [http://web.archive.org/web/*/http://www.apple.com/whymac/]. The page no longer exists, but the company ran [[Get a Mac]], which gave numerous reasons why "PC users" should switch to Macs. Several third-parties still host and maintain Apple evangelism websites. |
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Many Apple evangelists are employees of Apple whose job is to promote Apple products primarily by working with [[third-party developer]]s.{{Citation needed|date=July 2010}} |
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In the early days of the Macintosh computer, the primary function of an evangelist was to convince [[software developer]]s to write software products for the Macintosh. When software developers need help from within Apple, evangelists will often act as go-betweens, helping the developers to find the right people at Apple to talk to. |
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==Mac as Religion== |
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{{Quote box |
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|quote = The Mac and its fans constitute the equivalent of a religion. This religion is based on an origin myth for Apple Computer, heroic and savior legends surrounding its co-founder and current CEO Steve Jobs, the devout faith of its follower congregation, their belief in the righteousness of the Macintosh, the existence of one or more Satanic opponents, Mac believers proselytizing and converting nonbelievers, and the hope among cult members that salvation can be achieved by transcending corporate capitalism.<ref name=wired>{{cite news |title=Worshipping at the Altar of Mac |author=Leander Kahney |date=December 5, 2002 |work=[[Wired]] |url=http://www.wired.com/gadgets/mac/commentary/cultofmac/2002/12/56674?currentPage=all |accessdate=October 28, 2011}}</ref> |
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|source = Russell Belk, Consumer Behaviorist at the University of Utah |
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}} |
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Loyalty to Macintosh Computers and Apple have been compared to religious belief. The term ''Cult of Mac'' is often used to describe this group. Psychologist Dave Levine argues that the Mac community has a religious feeling, providing a sense of community and common heritage for those who have rejected religion. Russell Belk argues that, like a religion, the Cult of Mac is a belief system that helps its followers understand technology and the world.<ref name=wired/> |
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Apple founder [[Steve Jobs]] is compared to a God figure and Savior, and his life story is said to resemble [[Monomyth|Joseph Campbell]]'s heroic adventure myths. Jobs was often viewed as a saintly figure to Mac users.<ref name=wired/> |
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Mac users are frequently known to use religious language in describing Macs. Terms such as "evangelism", "persecution" and "martyrdom" are used. Many users view their devotion as a battle between good versus evil, with evil frequently being [[Microsoft]].<ref name=wired/> |
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The term Cult has been used to describe Mac users (Cult of Mac). However, this description is criticized. Dave Arnott, author of ''Corporate Cults'' argues that devotion to Macs is no different than devotion to a car or rollerblading.<ref name=wired/> |
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==See also== |
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*[[Apple rumors community]] |
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*[[Apple Switch ad campaign]] |
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*[[Evangelism marketing]] |
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*[[Operating system advocacy]] |
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*[[Technical evangelist]] |
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*[[Wintel]] |
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==References== |
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{{Reflist}} |
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==External links== |
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*[http://maclife.com Mac|Life Magazine] – ''[[MacLife|Mac|Life]]'', formerly ''MacAddict'', which at one time hosted a Mac advocacy page |
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*[http://www.mackido.com MacKiDo] – Now defunct Apple advocacy site |
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*[http://www.igeek.com iGeek] – The new MacKiDo |
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*[http://www.CultOfMac.com CultofMac.com] – One of the original Mac evangelistic sites |
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*[http://www.MacZealot.com MacZealot.com] – Mac evangelist site, focusing on users migrating from Windows |
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*[http://www.TUAW.com The Unofficial Apple Weblog] – One of the leading 'all things Apple' technology evangelist sites. |
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*[http://www.iknow.eu iKnow Club] – Student's Apple evangelist organization, operates in European countries |
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[[Category:Apple Inc.]] |
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[[Category:Apple Inc. advertising]] |
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[[Category:Apple Inc. employees]] |
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[[fr:Évangéliste d'Apple]] |
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Latest revision as of 14:23, 21 January 2024
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