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{{Short description|German automotive brand, subsidiary of Stellantis}}
{{for|siliceous mineraloid|opal}}
{{About|the German automobile manufacturer}}
{{About|the German automobile manufacturer}}
{{EngvarB|date=January 2018}}
{{Use dmy dates|date=January 2018}}
{{Infobox company
{{Infobox company
| name = Opel Automobile GmbH
|company_name= Adam Opel AG
|company_logo= [[Image:Opel logo 2011.png|180px]]
| logo = [[File:Opel logo 2023.svg|150px|class=skin-invert]]
| type = [[Subsidiary]]
|company_type= [[Aktiengesellschaft]]
| industry = [[Automotive industry|Automotive]]
|foundation= January 21, 1862
|founder=[[Adam Opel]]
| founder = [[Adam Opel]]
| area_served = Europe ([[Vauxhall Motors]] in the UK), Middle East and Asia-Pacific<ref name=occ>{{cite web |url=http://www.opel.com/content/dam/Opel/OpelCorporate/corporate/nscwebsite/en/company/Opel_Facts_and_Figures_2014_EN.pdf |title=Year in Review 2014 – Facts & Figures |author=Opel Corporate Communications |date=2014 |website=Opel |publisher=Adam Opel AG |archive-url=https://web.archive.org/web/20171002120801/http://www.opel.com/content/dam/Opel/OpelCorporate/corporate/nscwebsite/en/company/Opel_Facts_and_Figures_2014_EN.pdf |archive-date=2 October 2017 |url-status=live |access-date=25 July 2017 }}</ref>{{rp|pages=. 40, 41}}
|location_city= [[Rüsselsheim]]
| key_people = Florian Huettl (CEO)
|location_country= Germany
| products = [[Automobiles]]<br />[[Electric vehicle]]s<br />[[Commercial vehicles]]
|locations = [[List of GM factories|11 manufacturing facilities in 6 countries]]
| production = {{increase}} 1.2 million vehicles (2016)<ref name="Facts">{{cite web | url = http://www.opel.com/company/locations.html| title = Facts}}</ref>
|area_served = [[World|Global]]<br />(except North America)
| revenue = {{increase}} $18.7 billion (2016)<ref>{{cite web |url=https://www.statista.com/statistics/275303/revenue-and-ebit-of-general-motors-europe/ |title=Statista |year=2016|access-date=1 March 2018}}</ref>
|key_people= [[Karl-Friedrich Stracke]] CEO<br>[[Stephen Girsky]] Chairman
| num_employees = 37,000 (2017)<ref name="Facts"/>
|industry=[[Automotive industry|Automotive]]
| parent = {{ubl|[[General Motors]] (1929&ndash;2017)|[[PSA Group]] (2017&ndash;2021)<ref name="PSA-Subsidiary" />|[[Stellantis]] (2021&ndash;present)<ref name="Opel History">{{cite news|title=Opel History|url=http://www.opel.com/company/history.html|access-date=1 March 2018|publisher=Opel|date=1 March 2018}}</ref>}}
|products=[[Automobile]]s
| divisions = [[Opel Performance Center]]<ref name=carscoop>{{cite web |url=http://www.carscoops.com/2013/05/opc-boss-volker-strycek-drives-and.html |title=OPC Boss Volker Strycek Drives and Talks About the Astra OPC |last = Mihalascu |first=Dan |date=25 May 2013 |website=Carscoops |publisher=Carscoop & Carscoops |access-date=13 August 2013}}</ref>
|production=
| subsid = {{plainlist|
|services=[[Financial services]]
* [[Opel Eisenach]]
|revenue={{decrease}} [[€]]9.994 billion (2010)<ref>{{cite web|url=http://www.cfoworld.de/adam-opel-ag |title=Top 500: Adam Opel AG - CFOworld |publisher=Cfoworld.de |date=2011-07-27 |accessdate=2011-12-28}}</ref>
* Opel Special Vehicles<ref name=gm10k2012>{{cite web |url=http://services.corporate-ir.net/SEC/Document.Service?id=P3VybD1hSFIwY0RvdkwyRndhUzUwWlc1cmQybDZZWEprTG1OdmJTOWtiM2R1Ykc5aFpDNXdhSEEvWVdOMGFXOXVQVkJFUmlacGNHRm5aVDA0TnpNek16RTJKbk4xWW5OcFpEMDFOdz09JnR5cGU9MiZmbj1HZW5lcmFsTW90b3JzQ29tcGFueV8xMEtfMjAxMzAyMTUucGRm |title=Form 10-K Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 for the Fiscal Year Ended December 31, 2012 Commission File Number 001-34960 General Motors Company |author=<!--Staff writer(s); no by-line.--> |date=15 February 2013 |website=General Motors |publisher=General Motors Company |format=PDF |archive-url=https://www.webcitation.org/6IgGIw1UX?url=http://services.corporate-ir.net/SEC/Document.Service?id=P3VybD1hSFIwY0RvdkwyRndhUzUwWlc1cmQybDZZWEprTG1OdmJTOWtiM2R1Ykc5aFpDNXdhSEEvWVdOMGFXOXVQVkJFUmlacGNHRm5aVDA0TnpNek16RTJKbk4xWW5OcFpEMDFOdz09JnR5cGU9MiZmbj1HZW5lcmFsTW90b3JzQ29tcGFueV8xMEtfMjAxMzAyMT |archive-date=6 August 2013 |url-status=live |access-date=6 August 2013 }}</ref>{{rp|at=Exhibit 21}}}}
|num_employees= 40.458 (2010)
| homepage = {{official URL}}
|parent = [[General Motors Company]]
| foundation = {{Start date and age|df=yes|1862|01|21}}<ref name="Opel History" />
|subsid =[[Opel Eisenach]]<br>[[Opel Performance Center]]<br>[[Opel Special Vehicles]]
| location_city = [[Rüsselsheim am Main]], [[Hesse]]
|homepage={{URL|www.opel.com}}
| location_country = Germany
|intl=yes
| locations = 10 manufacturing facilities
}}
}}
'''Opel Automobile GmbH''' ({{IPA|de|ˈoːpl̩}}), usually shortened to '''Opel''', is a German [[automobile manufacturer]] which has been a subsidiary of [[Stellantis]] since 16 January 2021. It was owned by the American automaker [[General Motors]] from 1929 until 2017 and the [[PSA Group]] prior to its merger with [[Fiat Chrysler Automobiles]] to form Stellantis in 2021. Most of the Opel lineup is marketed under the [[Vauxhall Motors|Vauxhall]] brand in the United Kingdom since the 1980s. Some Opel vehicles were [[badge engineering|badge-engineered]] in Australia under the [[Holden]] brand until 2020, in North America and China under the [[Buick]], [[Saturn Corporation|Saturn]] (until 2010), and [[Cadillac]] brands, and in South America under the [[Chevrolet]] brand.
'''Adam Opel AG''' ('''Opel''') is a German [[automobile]] company founded by [[Adam Opel]] in 1862.<ref name="autogenerated1">{{cite web|url=http://media.opel.com/media/intl/en/company.brand_opel.html |title=Opel Media - Europe - Company |publisher=Media.opel.com |date= |accessdate=2010-12-21}}</ref> Opel has been building automobiles since 1899, and became an [[Aktiengesellschaft]] in 1929. The company is headquartered in [[Rüsselsheim]], Germany.
It became a majority-stake subsidiary of the [[General Motors|General Motors Corporation]] in 1929 and has been a wholly owned subsidiary since 1931.


Opel traces its roots to a sewing machine manufacturer founded by [[Adam Opel]] in 1862 in [[Rüsselsheim am Main]]. The company began manufacturing bicycles in 1886 and produced its first automobile in 1899. With the [[Opel RAK]] program, the world's first rocket program, under the leadership of [[Fritz von Opel]], the company played an important role in the history of aviation and spaceflight: Various land speed records were achieved, and the world's first rocket-powered flights were performed in 1928 and 1929. After listing on the stock market in 1929, General Motors took a majority stake in Opel and then full control in 1931, making the automaker a wholly owned [[subsidiary]], establishing an American ownership of the German automaker for nearly 90 years.<ref name="Opel History"/> Together with British manufacturer [[Vauxhall Motors]], which GM had acquired in 1925, the two companies formed the backbone of GM's European operations – later merged formally in the 1980s as [[General Motors Europe]].
In 2010, Opel announced that it will invest around [[€]]11&nbsp;billion in the next five years.<ref>{{cite web|url=http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aweFLsLewNdE|title=GM’s Opel Outlines 11 Billion-Euro Investment as It Seeks Aid|publisher=Bloomberg|date=2010-02-09|accessdate=2011-07-14}}</ref> One billion of that is designated solely for the development of innovative and fuel-saving engines and transmissions.<ref>{{cite web|url=http://www.derwesten.de/nachrichten/Opel-Betriebsrat-begruesst-Elf-Milliarden-Investition-von-GM-id2523074.html |title=Autobauer: Opel-Betriebsrat begrüßt Elf-Milliarden-Investition von GM - Nachrichten - DerWesten |language={{de icon}} |publisher=Derwesten.de |date=2010-02-09 |accessdate=2011-06-30}}</ref>

In March 2017, PSA Peugeot Citroën agreed to acquire Opel, the British twin sister brand Vauxhall and the European auto lending business from General Motors for €2 billion ($2.3 billion), making the French automaker the second biggest in Europe, after [[Volkswagen Group|Volkswagen]].<ref>{{cite news|title=PSA targets Opel turnaround as GM exits Europe|url=https://www.reuters.com/article/us-opel-m-a-psa/psa-targets-opel-turnaround-as-gm-exits-europe-idUSKBN16D0J1|access-date=1 March 2018|work=Reuters|date=6 March 2017}}</ref>

Opel is still headquartered in Rüsselsheim am Main. The company designs, engineers, manufactures, and distributes Opel-branded passenger vehicles, light commercial vehicles, and vehicle parts; together with its British sister marque Vauxhall, they are present in over 60 countries around the world.<ref>{{cite web | url = http://www.opel.com/company/locations.html| title = Locations & Facts| date = 1 March 2018| website = Opel| access-date = 1 March 2018 }}</ref>


==History==
==History==
[[File:Opel Nähmaschinen 1901.jpg|thumb|Advertisement for the Opel Perfecta sewing machines (1901)]]
===1862 – 1920===
[[File:Opel-naehmaschienen-1901.jpg|thumb|left|Advertisement for Opel Perfecta-Sewing Machines (1901)|200px]]
[[File:Opel bicycle5.JPG|thumb|Opel [[safety bicycle]]]]
[[File:OpelLutzmann.jpg|thumb|right|Opel Lutzmann (1899–1901)|200px]]
[[File:1902 Opel Darracq.jpg|thumb|1902 Opel Darracq|200px]]
The company was founded in Rüsselsheim, [[Hesse]], Germany, on January 21, 1862, by Adam Opel. At the beginning, Opel just produced [[sewing machine]]s in a cowshed in Rüsselsheim. Above all, his success was based on his perfectly customized sewing machines. Because of the quick growth of his business, in 1888 the production was relocated from the cowshed to a more spacious building in Rüsselsheim. Encouraged by success, Adam Opel launched a new product in 1886: He began to sell high-wheel bicycles, also known as [[penny-farthing]]s. Besides, Opel's two sons participated in high-wheel bicycle races and thus promoted this means of transportation. Therefore, the production of high-wheel bicycles soon exceeded the production of sewing machines.<ref>{{cite web|url= http://www.autoscout24.de/modelle/opel/|title=Informationen zu Opel|publisher=Autoscout24.de|date=| accessdate=2010-10-01}}</ref> At the time of Opel's death in 1895, he was the leader in both markets.


===1862–1898===
The first cars were produced in 1899 after Opel's sons entered into a partnership with Friedrich Lutzmann, a locksmith at the court in [[Dessau]] in [[Saxony-Anhalt]], who had been working on automobile designs for some time.<ref>{{cite web|url=http://www.cartype.com/pages/1444/lutzmann |title=Lutzmann |publisher=Cartype |date= |accessdate=2009-06-13}}</ref> These cars were not very successful and so the partnership was dissolved after two years, following which Opel's sons signed a licensing agreement in 1901 with the French [[Automobiles Darracq S.A.]] to manufacture vehicles under the brand name "Opel-Darracq". These cars were made up of Opel bodies mounted on a Darracq chassis, powered by a 2-cylinder engine.
The company was founded in [[Rüsselsheim]], [[Hesse]], Germany, on 21 January 1862, by [[Adam Opel]]. In the beginning, Opel produced [[sewing machine]]s. Opel<ref>{{cite web|url= http://www.auto-power-girl.com/cars-2012/opel-specifications/opel_adam_in_paris-5893 |title=Opel Adam |website=Auto-power-girl.com |access-date=19 November 2014}}</ref> launched a new product in 1886: he began to sell high-wheel [[bicycles]], also known as [[penny-farthing]]s. Opel's two sons participated in high-wheel bicycle races, thus promoting this means of transportation. In 1888, production was relocated from a cowshed to a more spacious building in Rüsselsheim. The production of high-wheel bicycles soon exceeded the production of sewing machines.<ref>{{cite web|url= http://www.autoscout24.de/modelle/opel/|title=Informationen zu Opel|publisher=Autoscout24.de| access-date=1 October 2010}}</ref> At the time of Opel's death in 1895, he was the leader in both markets.


===1898–1920===
The company first showed cars of its own design at the 1902 [[Hamburg]] [[Auto show|Motor Show]], and started manufacturing them in 1906, with Opel-Darracq production being discontinued in 1907.
The first cars were designed in 1898 after Opel's widow [[Sophie Opel|Sophie]] and their two eldest sons entered into a partnership with Friedrich Lutzmann, a locksmith at the court in [[Dessau]] in [[Saxony-Anhalt]], who had been working on automobile designs for some time.<ref>{{cite web |url=http://www.cartype.com/pages/1444/lutzmann |title=Lutzmann |publisher=Cartype |access-date=13 June 2009 |archive-date=6 July 2017 |archive-url= https://web.archive.org/web/20170706062758/http://cartype.com/pages/1444/lutzmann |url-status=dead }}</ref><ref>{{cite web|url= http://www.gm.com/company/historyAndHeritage/creation.html|title=History & Heritage – Our Company |website=gm.com|access-date=19 March 2017|archive-date=9 December 2015|archive-url= https://web.archive.org/web/20151209194417/http://www.gm.com/company/historyAndHeritage/creation.html|url-status=dead}}</ref> The first Opel production Patent Motor Car was built in Rüsselsheim early 1899, although these cars were not very successful (A total of 65 motor cars were delivered: eleven in 1899, twenty-four in 1900 and thirty in 1901) and the partnership was dissolved after two years, following which Opel signed a licensing agreement in 1901 with the French [[Automobiles Darracq France]] to manufacture vehicles under the brand name Opel Darracq. These cars consisted of Opel bodies mounted on Darracq chassis, powered by two-cylinder engines.


The company first showed cars of its design at the 1902 [[Hamburg]] [[Auto show|Motor Show]]. Production began in 1906, with the licensed [[Automobiles Darracq France#Opel Darracq|Opel Darracq]] version discontinued in 1907.<ref name="Academic OneFile">{{cite news| first=Wim Oude |last=Weernink |work=Automotive News Europe |title=Opel: German Roots, Global Reach |url= http://link.galegroup.com/apps/doc/A54998270/AONE?sid=AONE&xid=0bd17c06 |page=24B| date=21 June 1999}}</ref><ref>{{cite web|url= http://www.companieshistory.com/opel/ |title=Opel |date=6 December 2013 |website=companieshistory.com |access-date=1 October 2016}}</ref>
In 1909, the Opel 4/8&nbsp;hp model, known as the "Doctor's Car" was produced. Its reliability and robustness were greatly appreciated by physicians, who drove a lot to see their patients, back when hard-surfaced roads were still rare. The "Doctor's Car" sold for only 3,950 marks, about half as much as the luxury models of its day.


In 1909, the [[Opel 4/8 PS|Opel 4/8&nbsp;PS]] model, known as the ''Doktorwagen'' ({{lit|Doctor's Car}}) was produced. Its reliability and robustness were appreciated by physicians, who drove long distances to see their patients back when hard-surfaced roads were still rare. The ''Doktorwagen'' sold for only 3,950 marks, about half as much as the luxury models of its day.
In 1911, the company's factory was virtually destroyed by fire and a new one was built with more up-to-date machinery.


The company's factory was destroyed by fire in 1911, and a new facility was built with more up-to-date machinery.
By 1914, Opel had become the largest German manufacturer of motor vehicles.


Opel's cars were initially tested on public roads, leading to complaints about noise and road damage. Under public pressure, Opel began construction of a test oval in 1917. The track was completed in 1919, but not open to the public until 24 October 1920 under the official name of [[Opel-Rennbahn]] (Opel Race Track).<ref name = "faz">{{cite web|url= https://www.circuitsofthepast.com/opel-rennbahn |title=Opel-Rennbahn – The old Opel Test Track |date=28 November 2018 |work=Circuits of the Past |access-date=3 April 2021}}</ref>
{|
| [[File:Opel Motorrad 1921-22.JPG|miniatur|upright=0.89|thumb|Opel-Bahnrennmaschine (1922)|180px]]
| [[File:OpelMotorrad.JPG|miniatur|thumb|Opel Motoclub (1928)|200px]]
| [[File:Neumann-neander-1929.jpg|miniatur|thumb|„Neander-Rahmen“ (1929)|185px]]
|}


===1920 – 1939===
===1920–1939===
[[File:Opel laubfrosch.jpg|thumb|left|Opel Laubfrosch|200px]]
[[File:Opel RAK1 2.jpg|thumb|Opel RAK.1 – world's first public flight of a manned rocket-powered plane on 30 September 1929]]
[[File:Stamps of Germany (Berlin) 1985, MiNr 738.jpg|thumb|right|Opel racing bicycle 1925 (Stamp of 1985)|200px]]
[[File:Opel Admiral Cabriolet, Bauzeit 1937-1939 (08.07.2007).jpg|thumb|[[Opel Admiral]] convertible (1937–1939)]]
[[File:1939 Opel Kapitän, Owner Arild Nilssen who, as his lady companion wear matching attire cropped to highlight the car.jpg|thumb|[[Opel Kapitän]] (1938–1940)]]
[[File:Opel-Olympia.jpg|thumb|right|Opel Olympia (1935–1937)|200px]]
In the early 1920s, Opel became the first German car manufacturer to incorporate a mass production assembly line in the building of their automobiles. In 1924, they used their assembly line to produce a new open two-seater called the [[Opel Laubfrosch|"Laubfrosch"]]. The Laubfrosch was finished exclusively in green lacquer. The car sold for an expensive 4,500 marks (expensive considering the less expensive manufacturing process) but by the 1930s this type of vehicle would cost a mere 1,990 marks – due in part to the assembly line, but also due to the skyrocketing demand for cars. Adam Opel led the way for motorized transportation to become not just a means for the rich, but a reliable way for people of all classes to travel.
In the early 1920s, Opel became the first German car manufacturer to build automobiles with a mass-production assembly line. In 1924, they used their assembly line to produce a new open two-seater called the [[Opel Laubfrosch|''Laubfrosch'' (Tree frog)]]. The Laubfrosch was finished exclusively in green lacquer. The car sold for an expensive 3,900&nbsp;marks (expensive considering the less expensive manufacturing process), but by the 1930s, this type of vehicle would cost a mere 1,930 marks – due in part to the assembly line, but also due to the skyrocketing demand for cars. Adam Opel led the way for motorised transportation to become not just a means for the rich, but also a reliable way for people of all classes to travel.


Opel had a 37.5% market share in Germany and was also the country's largest automobile exporter in 1928. The "Regent" – Opel's first eight-cylinder car – was offered. The RAK 1 and RAK 2 rocket-propelled cars made sensational record-breaking runs.
Opel had a 37.5% market share in Germany and was the country's largest automobile exporter in 1928. The "Regent" – Opel's first eight-cylinder car – was offered. The RAK 1 and RAK 2 rocket-propelled cars made sensational record-breaking runs.


Opel as a company and its co-owner [[Fritz von Opel]], grandson of Adam Opel, were instrumental in popularizing rocket propulsion for vehicles and have an important place in the history of spaceflight and rocket technology. In the 1920s, Fritz von Opel initiated together with [[Max Valier]], co-founder of the "Verein für Raumschiffahrt", the world's first rocket program, [[Opel-RAK]], leading to speed records for automobiles, rail vehicles and the first manned rocket-powered flight in September 1929.<ref>{{cite web |url=https://www.airforcemag.com/article/0904rocket/ |first=Walter J. |last=Boyne |title=The Rocket Men |work=Air Force Magazine |date=1 September 2004 |access-date=19 July 2022}}</ref> Months earlier in 1928, one of his rocket-powered prototypes, the Opel RAK2, piloted by von Opel himself at the AVUS speedway in Berlin, reached a record speed of {{cvt|238|kph}} in front of 3,000 spectators and world media representatives, including [[Fritz Lang]], director of ''[[Metropolis (1927 film)|Metropolis]]'' and ''[[Woman in the Moon]]'', world boxing champion [[Max Schmeling]], and many other sports and show business celebrities. A world speed record for rail vehicles was reached with RAK3 at a top speed of {{cvt|256|kph}}.<ref>{{cite web|url=https://www.opelpost.com/05/2018/opel-sounds-in-the-era-of-rockets/|title = Opel Sounds in the Era of Rockets|date = 23 May 2018}}</ref> After these successes, von Opel piloted the world's first public rocket-powered flight using [[Opel RAK.1]], a rocket plane designed by [[Julius Hatry]].<ref>{{cite AV media |title=Das RAK-Protokoll |url=https://opel-tv-footage.com/v/The%20RAK%20Protocoll?p=4&c=86&l=1}} a 25-minute documentary on the Opel RAK program</ref> World media reported these events, including Universal Newsreel in the US, causing "Raketen-Rummel" or "Rocket Rumble" immense global public excitement, particularly in Germany, where, among others, [[Wernher von Braun]] was highly influenced.<ref>{{cite web |url=https://www.airspacemag.com/daily-planet/century-elon-musk-there-was-fritz-von-opel-180977634/ |first=Frank H. |last=Winter |title=A Century Before Elon Musk, There Was Fritz von Opel |work=Air & Space Magazine |date=30 April 2021 |access-date=19 July 2022}}</ref>
In March 1929, [[General Motors]] (GM), impressed by Opel's modern production facilities, bought 80% of the company, increasing this to 100% in 1931. The Opel family gained $33.3&nbsp;million from the transaction. Subsequently, during 1935, a second factory was built at [[Opelwerk Brandenburg|Brandenburg]] for the production of "Blitz" light trucks.


[[File:Opel RAK liquid-fuel rocket plane Friedrich Sander.jpg|thumb|Friedrich Sander, Opel RAK technician August Becker and Opel employee Karl Treber (from right to left) in front of liquid-fuel rocket-plane prototype while test operation at Opel Rennbahn in Rüsselsheim]]Opel RAK became enthralled with liquid propulsion, building and testing them in the late 1920s in Rüsselsheim. According to [[Max Valier]]'s account, Opel RAK rocket designer, [[Friedrich Wilhelm Sander]] launched two liquid-fuel rockets at Opel Rennbahn in [[Rüsselsheim]] on 10 and 12 April 1929. These Opel RAK rockets were the first European, and after Goddard, the world's second, liquid-fuel rockets in history. In his book ''Raketenfahrt'' Valier describes the size of the rockets as of {{cvt|21|cm}} in diameter and with a length of {{cvt|74|cm}}, weighing {{cvt|7|kg}} empty and {{cvt|16|kg}} with fuel. The maximum thrust was 45 to 50 kp, with a total burning time of 132 seconds. These properties indicate a gas pressure pumping. The first missile rose so quickly that Sander lost sight of it. Two days later, a second unit was ready to go, Sander tied a {{convert|4000|m|adj=on|sp=us}}-long rope to the rocket. After {{cvt|2000|m}} of rope had been unwound, the line broke, and this rocket also disappeared in the area, probably near the Opel proving ground and racetrack in Rüsselsheim, the "Rennbahn". Sander and Opel also worked on an innovative liquid-propellant rocket engine for an anticipated flight across the English Channel. By May 1929, the engine produced a thrust of 200&nbsp;kg (440&nbsp;lb.) "for longer than fifteen minutes, and in July 1929, the Opel RAK collaborators were able to attain powered phases of more than thirty minutes for thrusts of 300 kg (660-lb.) at Opel's works in Rüsselsheim," again according to Max Valier's account.
1935 was also the year in which Opel became the first German car manufacturer to produce over 100,000 vehicles a year. This was based on the popular Opel "P4" model. The selling price was a mere 1,650 marks and the car had a {{convert|23|hp|kW|lk=on|abbr=on}} 1.1&nbsp;L four-cylinder engine and a top speed of {{convert|85|km/h|mph|abbr=on}}. Opel also produced the first mass-production vehicle with a self-supporting all steel body. They called it the [[Opel Olympia|Olympia]]. With its small weight and aerodynamics came an improvement in both performance and fuel consumption. Opel receives a patent which is considered one of the most important innovations in automotive history.


The [[Great Depression]] led to an end of the Opel-RAK program, but Max Valier continued the efforts. After switching from solid-fuel to liquid-fuel rockets, he died while testing and is considered the first fatality of the dawning space age. Sander's technology was confiscated by the German military in 1935. He was forced to sell his company and was imprisoned for treason. He died in 1938.
1939 saw the presentation of the highly successful [[Opel Kapitän|Kapitän]]. With a 2.5&nbsp;L six-cylinder engine, all-steel body, front independent suspension, hydraulic shock absorbers, hot-water heating (with electric blower), and central speedometer. 25,374 Kapitäns left the factory before intensification of [[World War II]] brought automotive manufacturing to a temporary stop in the Autumn of 1940, by order of the government.

In March 1929, General Motors (GM), impressed by Opel's modern production facilities, bought 80% of the company. The Opel family gained $33.3&nbsp;million from the transaction. Subsequently, during 1935, a second factory was built at [[Opelwerk Brandenburg|Brandenburg]] for the production of "[[Opel Blitz|Blitz]]" light trucks. In 1929 Opel licensed the design of the radical [[Neander (motorcycle)|Neander motorcycle]] and produced it as the Opel Motoclub in 1929 and 1930, using Küchen, [[J.A.P.]], and [[Motosacoche]] engines. [[Fritz von Opel]] attached solid-fuel rockets to his Motoclub in a publicity stunt, riding the rocket-boosted motorcycle at the [[Avus]] racetrack.<ref>'Ernst Neumann-Neander und seine Motorrädder', Trapp, 1996, Heel AG, Schindellegi Schweiz. {{ISBN|3-89365-546-8}}</ref>

After acquiring the remaining shares in 1931, General Motors had full ownership of Adam Opel AG and organized it as a wholly owned subsidiary. In 1935, Opel became the first German car manufacturer to produce over 100,000 vehicles annually. This was because of the popularity of the [[Opel 1,2 Liter|Opel P4]] model. The sales price was 1,650&nbsp;marks and the car had a {{convert|23|PS|kW|lk=on|abbr=on}} 1.1&nbsp;L four-cylinder engine achieving a top speed of {{convert|85|km/h|mph|abbr=on}}.
[[File:Bundesarchiv Bild 183-2007-0910-500, Brandenburg, Lkw-Produktion.jpg|thumb|upright|[[Opel Blitz]] assembly at the [[Opelwerk Brandenburg|Brandenburg plant]], 1936]]
Opel also produced the first mass-production vehicle in Germany with a [[Unibody|self-supporting ("unibody")]] all-steel body, closely following the 1934 [[Citroën Traction Avant]]. This was one of the most important innovations in automotive history.<ref>{{cite book |last1=Nieuwenhuis |first1=Paul |first2=Peter E. |last2=Wells |page=109 |title=The Automotive Industry and the Environment |edition=First |publisher=Woodhead Publishing |date=8 August 2003 |isbn=978-1855737136 }}</ref> Launched in 1935, the [[Opel Olympia|Olympia]] was light and its aerodynamics enhanced performance and fuel economy.

The 1930s was a decade of growth, and by 1937, with 130,267 cars produced. Opel's Rüsselsheim facility was Europe's top in terms of vehicle production, and ranking seventh worldwide.<ref name=OpellautMichaels>{{cite news|url= http://www.zeit.de/1964/08/der-grosse-sprung-nach-vorn/komplettansicht |title="...Mit einer Produktion von 130 267 Fahrzeugen waren sie im Jahre 1937 die größte Automobilfabrik Europas und die siebtgrößte der Welt.|work=Der große Sprung nach vorn: Kann Opel Deutschlands größter Autolieferant werden? |date=21 February 1964 |last=Michaels |first=Heinz |publisher=Die Zeit (online)|access-date=13 September 2015}}</ref>

1938 saw the presentation of the highly successful [[Opel Kapitän|Kapitän]]. With a 2.5&nbsp;L six-cylinder engine, all-steel body, front independent suspension, hydraulic shock absorbers, hot-water heating (with electric blower), and central speedometer. 25,374 Kapitäns were made before the intensification of [[World War II]] brought automotive manufacturing to a temporary stop in the autumn of 1940, by order of the government.

[[File:Bundesarchiv Bild 101I-303-0554-24, Italien, Soldaten auf LKW Opel-Blitz.jpg|thumb|Military Opel Blitz in Italy (1944)]]


===World War II===
===World War II===
Opel automobile production ended in October 1940, after the company's American leadership had rejected an "invitation" to switch to munitions manufacture a few months earlier.<ref name=KL55>{{cite book |ref=KL1 |title=Opel: wheels to the world; a seventy-five year history of automobile manufacture |first=Karl E. |last=Ludvigsen |publisher=Princeton Publishing |date=1975 |isbn=0-915038-01-3 |page=55 }}</ref> In 1942 Opel switched to wartime production, making aircraft parts and tanks. Truck manufacture continued at the [[Opelwerk Brandenburg|Brandenburg plant]], where the 3.6-liter [[Opel Blitz]] truck had been built since 1938. These {{convert|3|ST|t|lk=on|abbr=on}} trucks were also built under license by Daimler-Benz in [[Mannheim]].<ref name=KL55/>
[[File:Bundesarchiv Bild 183-2007-0910-500, Brandenburg, Lkw-Produktion.jpg|thumb|left|Assembly of the Opel Blitz at the factory in Brandenburg (1936)|200px]]
[[File:Opel Admiral Cabriolet, Bauzeit 1937-1939 (08.07.2007).jpg|thumb|right|Opel Admiral Cabrio (1937–1939)|200px]]
[[World War II]] brought to Rüsselsheim the only year in the entire history of Opel – 1945 – in which it produced no vehicles at all, since that first Lutzmann-authored Opel was made in 1899. Before the conflict broke out, the Adam Opel AG had established itself as the largest motor vehicle manufacturer in Europe. The combination of Opel know-how with GM resources had produced outstanding results. In spite of stifling red tape, the economic atmosphere in Germany in the 1930s had powerfully fertilized the growth of this and other auto companies. But in the case of Opel, at least, it was clear that the expansion of this industrial machine was not directed in any way toward military objectives.
[[Image:Bundesarchiv Bild 101I-303-0554-24, Italien, Soldaten auf LKW Opel-Blitz.jpg|thumb|right|Military LKW [[Opel Blitz]], Italy, 1944|200px]]


===1945–1970===
Even after June 1940, official connections between Opel and America were not broken and monetary gain continued throughout the war which was controlled by the [[J.P. Morgan & Co.|J.P Morgan]] firm, the Rüsselsheim plant was never given a major role in Germany's war preparations. Neither was Ford's plant in [[Cologne]] considered trustworthy enough for a big assignment, such as tank manufacture, in view of their earlier foreign associations. Initially, of course, it had appeared that the war would be a short one settled in Germany's favor. Auto plants were shut down, to conserve resources, but not converted to other jobs.
[[File:Opel Werk In Ruesselsheim From Train.jpg|thumb|An administration building of Opel Rüsselsheim]]
After the end of the war, with the [[Opelwerk Brandenburg|Brandenburg]] plant dismantled and transported to the Soviet Union, and 47% of the buildings in Rüsselsheim destroyed,<ref name=DasAuto194612>{{cite magazine|first=F.A.E. |last=Martin |title=Das Alte stürzt...Es aendert sich die Zeit...und neues Leben blüht aus den Ruinen |magazine=Das Auto |volume=1 |pages=2–3 |date=December 1946}}</ref> former Opel employees began to rebuild the Rüsselsheim plant. The first postwar [[Opel Blitz]] truck was completed on 15 July 1946 in the presence of [[United States Army]] General [[Geoffrey Keyes]] and other local leaders and press reporters.<ref name=DasAuto194612/> Opel's Rüsselsheim plant also made Frigidaire refrigerators in the early post-war years.<ref name=KL60>[[#KL1|Ludvigsen]], p. 60.</ref>


[[Opel GT]] This two seater sports car was introduced in 1968 and was produced until 1973.
When in 1942 it became clearer that the fighting would go on for a while, car and [[truck]] factories were switched to war work in a modest way, Opel taking up the production of [[aircraft]] parts and tanks. Only at the [[Brandenburg]] truck plant did vehicle manufacture roar ahead at full speed. From the end of 1938 onward to big [[Opel Blitz]] trucks had been powered by the same basic 3.6&nbsp;L engine used in the Admiral. To meet the growing demands of wartime, {{convert|3|ST|t|lk=on|abbr=on}} trucks of Opel design were built under license by [[Daimler-Benz]] at the former Benz factory at [[Mannheim]].


<gallery widths="200" heights="120">
One of the most versatile small German military vehicles, the [[Kettenkrad]], a curious but useful blend of tractor and [[motorcycle]], was powered with a 1.4&nbsp;L [[Opel Olympia|Olympia]] four-cylinder engine. Produced by [[NSU Motorenwerke AG|NSU]], it had motorcycle-type front-wheel steering for gentle turns and negotiated tight corners with brakes on the propelling caterpillar tracks. The Kettenkrad towed antitank guns and transported troops and signal gear in several theater of war. NSU continued to make it after the war for use in mines and forests. It was one of the few vehicles that could do jobs formerly performed by horses for which, owing to the shortage of oats, there was even less fuel available than for motor vehicles.
File:Opel-Fridgidaire.jpg|Opel product of the 1940s: [[Frigidaire]] refrigerator
File:Opel Kapitän 1952 Fahrzeugausstellung Malter (cropped).jpg|1952 Opel Kapitän
File:Opel Rekord 1700 P1 (2008-06-14) ret.jpg|[[Opel (Olympia) Rekord P1|Opel Rekord P1]] (1957–1960)
</gallery>
{{clear left}}


===1970–2017===
As the war progressed, military authorities placed greater stress on the development of air-cooled engines, which they felt had more immunity to damage from weather, shellfire and misuse. To meet this demand, Opel [[engineers]] developed an unusual variation on normal cooling for the 3.6&nbsp;L truck engine. It was called "air-oil cooling," and used engine oil to take heat away from the jackets around the [[Cylinder (engine)|cylinder]] barrels. The heads were directly cooled by air, there being three separate aluminum finned heads, each serving two cylinders. Of this interesting engine, which developed {{convert|72|hp|kW PS|abbr=on}} at 3000&nbsp;rpm on 74-octane fuel, only three examples were built.
During the 1970s and 1980s, the Vauxhall and Opel ranges were rationalised into one consistent range across Europe.


The 1973 version of the [[Opel Kadett]] was later rebadged in hatchback, saloon, and estate form as the [[Vauxhall Chevette]] for the UK market, with German factories producing the Opel versions. The [[Opel Ascona]] of this era was sold on the UK market (and made in British and continental factories) as the [[Vauxhall Cavalier]]. Both of these cars had mild styling changes, as did the flagship [[Opel Rekord]] and [[Vauxhall Carlton]] saloon and estate ranges, which went on sale towards the end of the 1970s.
Other special jobs were undertaken at the [[Rüsselsheim]] factory. One that was too exotic to be typical was the construction of an intercooler for the supercharger of the famous Junkers Juno aircraft engine. Special methods had to be developed to fabricate this vital assembly from very thin sheets of aluminum. With work like this going on, Germany's enemies naturally took note of the various Opel plants and, starting in August 1944, began visiting them by air. The resulting devastation was a tragic echo of the effects of the fire of exactly 33 years earlier. Destruction was heavy at both Rüsselsheim and Brandenburg from the attacks by Allied bombers. Never was the outlook more bleak at Adam Opel AG than in the first months of 1945.


By the 1970s, Opel had emerged as the stronger of GM's two European brands; Vauxhall was the third-best-selling brand in Great Britain after the [[British Motor Corporation]] (later [[British Leyland]]) but made only a modest impact elsewhere. The two companies were direct competitors outside of each other's respective home markets. Still, mirroring US automaker Ford's decision to merge its British and German subsidiaries in the late 1960s, GM followed the same precedent. Opel and Vauxhall had loosely collaborated before, but serious efforts to merge the two companies' operations and product families into one did not start until the 1970s – which had Vauxhall's complete product line replaced by vehicles built on Opel-based platforms – the only exception to the rule being the [[Bedford CF]] panel van. This only solely Vauxhall design was marketed as an Opel on the continent. By the turn of the 1980s, the two brands were, in effect, the same.
Opel had been transformed and rebuilt before. There was very little, actually, beyond the determination of the men and women who believed in the power of the Opel idea and the 83 years over which it had been created. Many of the tools with which they once had worked were gone. The Brandenburg truck plant fell into the Russian Zone of a divided post-war Germany. It did not stay there long. All the machinery and equipment – right down to the window frames and bathroom fixtures – was dismantled and shipped to a site near the Ural mountains.


Opel's first front-wheel drive car – the new version of the Kadett – entered production in 1979, initially built in Germany and Belgium. It was sold in the UK alongside the stronger-selling Vauxhall version – the [[Vauxhall Astra|Astra]] – which entered UK production in 1981.
Cars as well as truck production lines were lost by Opel. As reparations for war destruction, under plans of the [[Allied Forces]], the [[Soviet Union]] asked the Allied Military Government for the tools, jigs, dies, fixtures, and drawings for the [[Opel Kadett|Kadett]]. This, they said, they would use to begin auto production at an Opel subsidiary in Russian-occupied [[Leipzig]]. The equipment was duly delivered to the Soviets in June 1946, and that was the last Opel was to see of it – but not of the Kadett.


During the 1970s, Opel expressed interest in building an additional production facility in [[Spain]] and eventually settled on a location near [[Zaragoza]], intending to develop a new supermini for the 1980s there. The factory opened in 1982, and its first product was the [[Opel Corsa]] (imported to the UK as the [[Vauxhall Nova]] from 1983).
Just a year later a new Soviet car, the [[Moskvitch 400]], rolled off a Moscow assembly line. It seemed to be the [[Opel Kadett]] in every detail, with only the name changed (this is, however, doubted, as various sources provide contradictory information; see the [[Moskvitch 400|respective article]]). By late 1950, the Russians were exporting these Kremlin Kadetts to Belgium, stressing in their promotion that spare parts could easily be obtained from Germany. Not until 1959 was a Moskovitch model introduced that bore no trace of Opel engineering. And by that time, Opel was just about ready to introduce a new Kadett of its own.


The Ascona switched to front-wheel drive for an all-new General Motors J-Car global model format in 1981, with the Cavalier nameplate continuing for the UK market. The Kadett was revamped again in 1984, and became the company's first winner of the [[European Car of the Year]] accolade. The Rekord's successor, the [[Opel Omega]] (still Vauxhall Carlton in the UK), achieved the same success two years later.
Only the strong resistance of the American government within whose zone of occupation Rüsselsheim was located, prevented the total dismantling of the entire Opel plant as reparations in Russia. GM had no say in these discussions and was not sure just what posture to take toward its sometime subsidiary. GM's Alfred Sloan recalled:


The long-running Ascona nameplate was discontinued in 1988, with its replacement being sold as the [[Opel Vectra|Vectra]], although the UK market version was still sold as the Vauxhall Cavalier. The Opel Manta coupe was also discontinued in 1988, with its Vectra-based successor, the [[Opel Calibra|Calibra]], being launched the following year. Soon afterward, Opel launched a high-performance version of the Omega – the Lotus Omega (Lotus Carlton in the UK) – which featured Lotus-tuned suspension and had a top speed of 175&nbsp;mph.
"(Opel) had been seized by the German government soon after the war began. In 1942 our entire investment in Opel amounted to about $35 million, and under a ruling which the Treasury Department had made concerning assets in enemy hands, we were allowed to write off the investment against current taxable income. But this ruling did not end our interest in, or responsibility for, the Opel property. As the end of the war drew near, we were given to understand that we were still considered the owners of the Opel stock; and we were also given to understand that as the owners, we might be obliged to assume responsibility for the property." It was a responsibility that Sloan and his associates weren't at all sure was worth the risk in the chaos of postwar Europe.


[[File:Opel Rekord E2 front 20081127.jpg|thumb|Opel Rekord E, mk.2 (1982–1986)]]
One resource that did not appear on the books of General Motors or on the rolls of the occupying authorities was most responsible for the recovery of Opel in 1945: the extraordinary loyalty of its workers. They were not itinerant opportunists who had looked on their work at Rüsselsheim as just another job. They were men and women who had, for the most part, come from that immediate area, many from the quiet of the country, and had literally grown up with the Adam Opel AG. More important to them than their own fates was that of Opel, for its collapse would mean the loss of the most important employer for the people of Rüsselsheim, who were finding their way home from the chaos of war.
Opel's first turbocharged car was the [[Opel Rekord#E|Opel Rekord 2.3 TD]], first shown at [[Geneva Motor Show|Geneva]] in March 1984.<ref name="QR4-84">{{cite magazine |magazine=Quattroruote |title=Autonotizie: Anche la Opel si dà al turbo |trans-title=Car News: Opel too with turbo |language=it |date=April 1984 |volume=29 |issue=342 |location=Milan, Italy |editor-first=Gianni |editor-last=Mazzocchi |page=108}}</ref>


In the 1990s, Opel was considered GM's cash cow, with profit margins similar to Toyota's. Opel's profit helped to offset GM's losses in North America and to fund GM's expansion into Asia.<ref>{{cite news|last1=Phelan |first1=Mark |title=Soul searching at GM after selling Opel |url= https://www.usatoday.com/story/money/cars/2017/03/09/soul-searching-gm-after-selling-opel/98933702/ |access-date=11 March 2017 |work=Detroit Free Press |date=9 March 2017}}</ref> 1999 was the last time when Opel was profitable for an entire year after almost 20 years.<ref>{{cite web|url= https://qz.com/914573/after-losing-20-billion-over-17-years-general-motors-gm-may-quit-europe-by-selling-opel-and-vauxhall-to-peugeot/ |title=After losing $20&nbsp;billion over 17 dismal years, General Motors may finally quit Europe |first=Jason |last=Karaian |date=18 February 2017 |access-date=19 March 2017}}</ref>
Just at war's end a small skeleton crew began clearing the rubble from the plant. By May 1945, this work had advanced enough to allow the beginning of production of desperately needed Opel parts. Getting the materials for them was more dependent on barter and black markets than it was on normal sources of supply, which had all but ceased to exist.


The first major Opel launch of the 1990s was the 1991 Astra, which spelled the end for the Kadett nameplate that had debuted more than 50 years earlier. The company also turned to [[Japan]]ese [[Isuzu]] for its first SUV, the [[Isuzu MU|Frontera]], which was also launched in 1991 but produced in Europe despite its Japanese origins. The larger [[Opel Monterey|Monterey]] joined the company's SUV line-up in 1994, but had been dropped from the UK and continental markets by 2000 due to disappointing sales.
===1945 - 1980===
[[File:Opel Werk In Ruesselsheim From Train.jpg|thumb|left|Administration buildings at the Rüsselsheim plant|200px]]
[[File:Opel Rekord 1700 P1 (2008-06-14) ret.jpg|thumb|right|Opel Rekord P1 (1957–1960)|230px]]
After the end of the war, with the [[Opelwerk Brandenburg|Brandenburg]] plant dismantled and transported to Russia, and 47% of the buildings in Rüsselsheim destroyed,<ref name=DasAuto194612>{{cite journal| authorlink = F A E Martin| title =Das Alte stürzt...Es aendert sich die Zeit......und neues Leben blüht aus den Ruinen| journal = [[Auto, Motor und Sport|Das Auto]]| volume = 1| pages = Seite 2–3|month=December | year=1946}}</ref> former Opel employees began to rebuild the Rüsselsheim plant.


At the end of 1992, the company unveiled a completely new Corsa, which, like the original model, was produced at the Zaragoza plant. This car carried the Corsa nameplate on the UK market as a Vauxhall.
In response to the pressing need for new trucks in a Germany struggling to rebuild, the American authorities governing Rüsselsheim granted permission to the plant to produce a {{convert|1.5|ST|t|abbr=on}} truck powered by the 2.5&nbsp;L Kapitän engine. It was a minor miracle that even this was possible. By January 1946, the plant itself was ready to build trucks but many of the almost 12,000 parts needed to make each one were lacking. Before the big firms could begin, the small ones had to get started too. And illness and poor nutrition so crippled the staff of 6,000 workers that it was normal for 500 to be too sick to come to work and more than 400 to report sick during the day.


A second generation Omega was launched in early 1994. It remained in production for a decade, but when production finished, there was no direct successor due to declining sales of executive saloon models from mainstream brands. A Corsa-based coupe, the [[Opel Tigra|Tigra]], was also launched around this time and lasted in production for six years.
Overcoming these and other obstacles, Opel finally celebrated the completion of the first postwar [[Opel Blitz]] truck on July 15, 1946 in the presence of [[U.S. Army]] General [[Geoffrey Keyes]] and other local leaders and press reporters.<ref name=DasAuto194612/> Priced at 6600[[Reichsmark|RM]], the truck was designed to run either on gasoline or on wood gas, for which a gas generator could be supplied. With a ceremonial bouquet of flowers flying from its rear-view mirror, this historic [[Opel Blitz]] left the factory gate bound for a buyer in [[Wiesbaden]] on July 26. Further production followed at a rate of 150 a month, and by the end of 1946 the production total was 839. Frigidaire refrigerators were also being made at Rüsselsheim, as were Olympia engines for the NSU Kettenkrad.


The second generation Opel Vectra was launched in 1995, with the Vectra nameplate now extending to the Vauxhall version in the UK.
The next step for Opel was the resumption of passenger car production. It might have seemed easiest to bring back the [[Opel Kapitän|Kapitän]] first, since its engine was already in production for the truck. But occupation regulations restricted German civilians to cars of 1.5&nbsp;L or less, which made the Olympia the obvious candidate. Under Dr. Ing e.h. Karl Stief, who had been chief engineer at Opel since 1934, useful changes were made to this tough little car. The Dubonnet front suspension was replaced by a conventional coil-and-wishbone layout and the steering was correspondingly rearranged.


The first Opel MPV, the [[Opel Sintra|Sintra]], was launched in Europe in 1996, imported from the US where it was sold as a [[Pontiac (automobile)|Pontiac]], but discontinued after three years due to disappointing sales. The Vauxhall-badged UK market version was also slated in motoring surveys for its dismal build quality and reliability.
Announced in November 1947, production of the post-war [[Opel Olympia|Olympia]], with austere painted hubcaps, began in December 1948 and allowed a modest return to export sales in that year. In October 1948, the Kapitän came back to the Opel lineup, unchanged except for such details as the shape of the headlights and improvements in the leaf springs and dampers. Prices in 1948 were 9950 DM for the Kapitan and 6785 [[Deutschemark|DM]] for the Olympia (the Deutschmark having replaced the Reichsmark on June 20, 1948).


1997 saw the demise of the Calibra coupe after an eight-year production, with no immediate replacement.
Other events which would powerfully affect Opel's future were taking place in 1948. In February and March, a GM study group came to Germany to investigate every aspect of Europe's economic situation and Opel's special problems. On their return they submitted a report, on March 26, recommending that General Motors resume control of Opel. On April 5, however, GM's financial policy committee concluded that "in view of the many uncertainties surrounding the operation of this property, the Corporation is not justified in resuming the responsibility for its operation at this time..." GM, it seemed, didn't want Opel.


The Opel Astra hatchbacks, saloons, and estate were wholly revamped for 1998 and, within two years, had also spawned coupe and cabriolet versions, as well as a compact MPV, the [[Opel Zafira|Zafira]].
Second thoughts on this decision leaped immediately into the minds of such executives as Alfred P. Sloan Jr., and Charles Wilson, GM's President. Later in April, Sloan sought to resolve the differences of opinion with a position paper that he hoped would set up conditions for resuming control of Opel that would put at rest the doubts of GM's more conservative financial minds.


In 1999, Opel unveiled its first sports car, the [[Opel Speedster|Speedster]] (Vauxhall VX220 in the UK). However, it was not a success and was discontinued in 2005. The company moved into the city car market in early 2000 with the [[Opel Agila|Agila]] launch.
Sloan suggested that GM take the helm of Opel again for a two-year "probationary" period to see whether the economic conditions, then called "close to stagnation" in Germany, would improve. Sloan set other important goals: "[[General Motors]] should risk no additional capital in Opel. Credit facilities should be available. We should have complete freedom in personnel policies and administration. The products produced by Adam Opel AG should be solely within the jurisdiction of management, and if prices had to be approved by government authority, a reasonable return on the capital should be allowed."


The third generation Opel Corsa was launched in 2000, followed by a new version of the Vectra in 2002 and the Astra in 2004.
With these guidelines in mind, the Opel question was put again on May 3 to the GM financial policy committee, which then withdrew its objections to a return to [[Rüsselsheim]]. Many, many details still had to be worked out, both within GM and in the U.S. occupied zone of Germany, before this could actually occur. At last, the official word was released on November 1, 1948: GM resumed management control of Adam Opel AG. Edward W. Zdunek, formerly regional manager for Europe of General Motors Overseas Operations Division, was named managing director.


Three generations of Vectra gave way to the [[Opel Insignia|Insignia]] in 2008, with the new model becoming the company's first European Car of the Year award winner for 22 years.
The appointment of Zdunek to this post was a move of special significance. An experienced motor industry executive, he was not merely liked but indeed loved by those who worked for him. The sensitive hand of Ed Zdunek was the perfect choice to guide the fragile Opel ship through the roiling waters of postwar Germany. He continued in that critical position until 1961.


Following the 2008 global financial crisis and the [[General Motors Chapter 11 reorganization|Chapter 11 reorganization of GM]], on 10 September 2009, GM agreed to sell a 55% stake in Opel to a consortium including [[Magna International|Magna]] group and [[Sberbank]] – with the approval of the German government. The deal was later called off.<ref>{{cite web|url=http://www.carscoops.com/2009/11/gm-decides-to-keep-opel-after-all.html|title=GM Decides to Keep Opel After All, Cancels Sale with Magna|date=4 November 2009|access-date=19 March 2017}}</ref>
Changes in the Opel cars under GM's management didn't appear until January 1950, when a face-lifted Olympia was introduced. Front and rear fenders were elongated and a heavy horizontal chrome grille was added. A retrograde step was the replacement of the four-speed gearbox with a three-speed unit, with a column shift lever. Engine tuning emphasized high torque at low engine speeds so the extra ratio wasn't too sorely missed. The cabrio-coach model was returned to the Olympia range and a kombi was also offered, built by Karosserie Miesen. In February 1951, in preparation for the first postwar automobile show in Germany, the Olympia was dressed up further with a trunk compartment that enclosed the spare tire and {{convert|15|in|cm|abbr=on}} wheels instead of {{convert|16|in|cm|abbr=on}} wheels and tires. With minor further changes, this model lasted to March 1953.


With ongoing restructuring plans, Opel announced the closure of its [[Antwerp]] plant in [[Belgium]] by the end of 2010.<ref>{{cite web|url=http://www.autoblog.com/2010/01/24/gm-announces-plans-to-close-opel-antwerp-facility/|title=GM announces plans to close Opel Antwerp facility|first=Michael|last=Harley|access-date=19 March 2017}}</ref>
Detail improvements, such as a new dashboard and a steering column shift, embellished the Kapitän line in May 1950. Bigger changes were saved for March 1951, to anticipate the opening of the doors of the Frankfurt show on April 19 for an 11-day run. Its earlier fast-back style was modified to a mild notch-back contour, and a new horizontal grille – not the prettiest in Opel history – dominated the frontal view. With a higher compression ratio (still only 6.25:1), engine power was {{convert|58|bhp|kW PS|abbr=on}} at 3700&nbsp;rpm and top speed was {{convert|80|mph|km/h|abbr=on}}. Output increased to {{convert|60|bhp|kW PS|abbr=on}} during the further life of this model, which ended in July 1953.


In 2010, Opel announced that it would invest around [[Euro|€]]11&nbsp;billion in the next five years.<ref>{{cite web|url=https://www.bloomberg.com/apps/news?pid=newsarchive&sid=aweFLsLewNdE|title=GM's Opel Outlines 11 Billion-Euro Investment as It Seeks Aid|publisher=Bloomberg L.P.|date=9 February 2010|access-date=14 July 2011}}</ref> €1&nbsp;billion of that was designated solely for the development of innovative and fuel-saving engines and transmissions.<ref>{{cite web |url=https://www.derwesten.de/nachrichten/Opel-Betriebsrat-begruesst-Elf-Milliarden-Investition-von-GM-id2523074.html |archive-url=https://archive.today/20100212052253/http://www.derwesten.de/nachrichten/Opel-Betriebsrat-begruesst-Elf-Milliarden-Investition-von-GM-id2523074.html |url-status=dead |archive-date=12 February 2010 |title=Autobauer: Opel-Betriebsrat begrüßt Elf-Milliarden-Investition von GM – Nachrichten – DerWesten |language=de |publisher=Derwesten.de |date=9 February 2010 |access-date=30 June 2011 }}</ref>
More or less by 'fait accompli', in the absence of the tools to build the Kadett, Opel found itself in the middle-priced bracket in Germany's postwar auto market, sandwiched between [[Volkswagen|VW]] and [[Mercedes-Benz]]. This was a position that was not unfamiliar to both GM and Opel, and one in which it did amazingly well. In 1953, output rose above 100,000 units for the first time since the war, and in 1954, when the sprawling plant by the Main River was considered completely rebuilt, 24,270 were employed at Adam Opel AG and 167,650 vehicles were built—an all-time high. Opel had looked the spectre of oblivion in the eye and come back stronger than ever.


On 29 February 2012, Opel announced the creation of a major alliance with [[PSA Peugeot Citroen]], resulting in GM taking a 7% share of PSA, becoming PSA's second-largest shareholder after the Peugeot family. The alliance was intended to enable $2&nbsp;billion per year of cost savings through platform sharing, common purchasing, and other economies of scale.<ref>{{cite news |url=https://www.bbc.co.uk/news/business-17213021 |title=GM and Peugeot announce alliance |access-date=29 February 2012 |work=BBC News |date=29 February 2012}}</ref> In December 2013, GM sold its 7% interest in PSA for £250&nbsp;million, after plans of cost savings were not as successful.<ref name=BBC14022017/> Opel was said to be among Europe's most aggressive discounters in the market.<ref>{{cite news|last1=Flak|first1=Agnieszka|last2=Cremer|first2=Andreas|title=Autos bosses focus on technology rather than PSA-Opel |url= https://www.reuters.com/article/us-autoshow-geneva-idUSKBN16E0ZZ|access-date=10 March 2017 |work=Reuters |date=7 March 2016}}</ref> GM reported a 2016 loss of US$257&nbsp;million from its European operations.<ref name=BBC14022017>{{cite news |url=https://www.bbc.com/news/business-38969791 |title=Peugeot in talks to buy GM's Vauxhall and Opel business |access-date=14 February 2017 |work=BBC News |date=14 February 2017}}</ref> It is reported that GM has lost about US$20&nbsp;billion in Europe since 1999.<ref>{{cite news|last1=Kirchfeld|first1=Aaron|last2=Philip|first2=Siddharth|last3=Welch|first3=David|last4=Hammond|first4=Ed|last5=David |first5=Ruth |title=Peugeot Owner PSA Explores Acquisition of GM's Opel Division |url= https://www.bloomberg.com/news/articles/2017-02-14/peugeot-owner-said-to-explore-acquisition-of-gm-s-opel-business |access-date=10 March 2017 |agency=Bloomberg |date=14 February 2017}}</ref>
Opel's first turbocharged car was the [[Opel Rekord#E|Opel Rekord 2.3 TD]], first shown at [[Geneva Motor Show|Geneva]] in March 1984.<ref name="QR4-84">{{cite journal | journal = Quattroruote | title = Autonotizie: Anche la Opel si dà al turbo | trans_title = Car News: Opel too with turbo | language = Italian | year = 1984 | month = April | volume = 29 | issue = 342 | publisher = Editoriale Domus | location = Milan, Italy | editor-first = Gianni | editor-last = Mazzocchi | page = 108}}</ref>


Opel's plant in [[Bochum]] closed in December 2014, after 52 years of activity, due to overcapacity.<ref>{{cite web|url= http://www.dw.com/en/end-of-the-line-for-opel-car-manufacturer-in-bochum/a-18111230 |title=End of the line for Opel car manufacturer in Bochum |date=12 May 2014 |work=Deutsche Welle |access-date=10 May 2024}}</ref>
==Company==
[[File:Opel adam opel haus.jpg|thumb|right|Opel headquarters in Rüsselsheim|200px]]
[[File:Bochum Opel.jpg|thumb|right|Factory in Bochum|200px]]
Adam Opel AG is one of the most traditional car manufacturers in Germany, and one of Europe’s largest automakers. The company operates 11 vehicle, powertrain, and component plants and three development centers in seven countries, and employs around 40.000 people (as of December 2010). Many additional jobs are provided by some 5.000 independent sales and service outlets as a direct result of their business with the automaker. With its sister brand in the U.K., [[Vauxhall Motors|Vauxhall]], Opel sells vehicles in more than 40 markets worldwide. The company's Rüsselsheim factory has been transformed to one of the most modern plants in the world for €750&nbsp;million and started production in 2002. Other plants are in [[Bochum]], [[Eisenach]], and [[Kaiserslautern]], Germany; [[Vienna]]/[[Aspern]], Austria; [[Szentgotthard]], Hungary; [[Zaragoza (province)|Zaragoza]], Spain; [[Gliwice]], Poland; [[Ellesmere Port]], and [[Luton]], UK. The [[General Motors Proving Grounds|Dudenhofen Test Center]] is located near the Rüsselsheim headquarters.


Opel withdrew from China, where it had a network of 22 dealers, in early 2015<ref>{{cite news|title=Carmaker Opel pulls out of China, to build Buicks for parent GM |url= http://dw.com/p/1BXoQ |access-date=25 March 2017 |work=Deutsche Welle |date=28 March 2014}}</ref> after General Motors decided to withdraw its Chevrolet brand from Europe starting in 2016.<ref>{{cite news|title=General Motors to withdraw Chevrolet brand from Europe |url= https://www.bbc.com/news/business-25237227 |access-date=25 March 2017 |work=BBC |date=5 December 2013}}
Opels International Technical Development Center (ITDC) and Design Center are also located in Rüsselsheim. Around 6.500 people are responsible for the engineering and design of Opel vehicles. All in all, Opel plays an enormously important role in the global GM corporate group as it has for instance developed and engineered the [[GM Epsilon platform|Epsilon (I) platform]], [[GM Epsilon II platform|Epsilon II platform]], [[GM Delta platform#Delta|Delta (I) platform]], [[GM Delta platform#Delta|Delta (II) platform]], [[GM Gamma platform|Gamma platform]] and played an important role in the development of especially the higher-end, more-refined version of the [[GM M300 platform|Gamma II platform]]. In addition, the company is developing new manufacturing equipment for the global GM auto production.
</ref>


=== 2017–present ===
So Opel is in most cases fully responsible for all the car architectures and technologies up to the [[Opel Insignia]]/[[Buick LaCrosse]]/[[Chevrolet Malibu]]. In particular, all the future-oriented, modern, full-efficient GM architectures for compact and midsize vehicles are developed by Opel in Rüsselsheim.
In March 2017, the [[PSA Group]] agreed to buy Opel, its English twin sister brand [[Vauxhall Motors|Vauxhall]] and their European auto lending business from [[General Motors]] for {{US$}}2.2&nbsp;billion.<ref name="BloombergDWelch">{{cite news|last1=Frost |first1=Lawrence |last2=Taylor |first2=Edward |title=PSA targets Opel turnaround as GM exits Europe |url= https://www.reuters.com/article/us-opel-m-a-psa-idUSKBN16D0J1 |access-date=10 March 2017 |work=Reuters |date=6 March 2017}}</ref><ref>{{cite news|last1=Welch |first1=David |title=GM to Make Pension Payments for Years Just to Get Out of Europe |url= https://www.bloomberg.com/news/articles/2017-03-06/gm-hangs-onto-years-of-pension-payouts-to-end-europe-cash-burn |access-date=25 March 2017 |agency=Bloomberg |date=6 March 2017}}</ref> In return, General Motors will pay PSA US$3.2&nbsp;billion for future European pension obligations and keep managing US$9.8&nbsp;billion worth of plans for existing retirees. Furthermore, GM is responsible for paying about US$400&nbsp;million annually for 15 years to fund the existing pension plans in Great Britain and Germany.<ref name="BloombergDWelch" />


In June 2017, Michael Lohscheller, Opel's chief financial officer, replaced Karl-Thomas Neumann as CEO.<ref>{{cite web| url = http://media.opel.com/media/intl/en/opel/home.detail.html/content/Pages/news/intl/en/2017/opel/06-12-m-lohscheller-new-opel-chef.html?sf87657525=1| title = Michael Lohscheller Appointed New CEO of Opel, media.opel.com, 12 June 2017}}</ref> The acquisition of Opel and Vauxhall was completed in August 2017.<ref name="PSA-Subsidiary">{{cite web
Even the idea and concept behind the [[Opel Ampera]] is rooted in Opel/Germany with [[Frank Weber]], the former "Global Vehicle Line Executive and Global Chief Engineer electric vehicle development" and therefore leader of the Volt-development, being originally an Opel-employee who was moved to the USA in order to advance the development of this prestigious, revolutionary concept in GM's home country instead of the German outpost that is Opel. In 2009, Weber returned during the reorganization of the Opel leadership to Opel as "Vice President Planning and Commercial Vehicle Operations" for the company.<ref>{{cite web|url=http://www.autokiste.de/psg/0911/8415.htm |title=Frank Weber wird Chef der Opel-Produktplanung [Autokiste&#93; |publisher=Autokiste.de |date=2009-11-27 |accessdate=2010-10-01}}</ref> In 2011, Frank Weber left Opel.
| url=https://www.autocar.co.uk/car-news/industry/vauxhall-PSA-Group-takeover
| title=PSA Group purchase of Opel and Vauxhall completed with new financial company
| website=www.autocar.co.uk
| date=August 1, 2017
| accessdate=August 29, 2019
}}</ref>


In the 2018 financial year, Opel achieved an operating income of €859 million. It was the first positive income since 1999.<ref>{{cite web|url=https://www.groupe-psa.com/en/document/rapport-annuel-2018|title=2018 Annual Results – PSA Groupe|archive-url=https://web.archive.org/web/20190810124245/https://www.groupe-psa.com/content/uploads/2019/02/Annual-results-Groupe-PSA-2018.pdf|archive-date=August 10, 2019}}</ref><ref>{{Cite news|url=http://www.spiegel.de/wirtschaft/unternehmen/opel-verbucht-ersten-operativen-gewinn-seit-20-jahren-a-1255123.html|title=Nach Dauerkrise: Opel verbucht ersten Gewinn seit fast 20 Jahren|date=2019-02-26|work=Spiegel Online|access-date=2019-02-26}}</ref>
Opel established [[Opel Performance Center|Opel Performance Center GmbH]] (OPC) in 1997, which is responsible for the development of high-performance cars .


On 16 January 2021, Opel became part of [[Stellantis]] following the merger of its parent company [[PSA Group]] with the Italian-American group [[Fiat Chrysler Automobiles]].
[[Opel Special Vehicles|Opel Special Vehicles GmbH]] (OSV) is a wholly owned subsidiary, which produces special series and undertakes vehicle modifications. Together with the ITDC OSV developed the environmentally friendly and cost-CNG-drive concept based on natural gas (Compressed Natural Gas) and was first implemented on the [[Opel Zafira]] 1.6 CNG.


In September 2021, Stellantis appointed Uwe Hochgeschurtz to Opel's management<ref>{{cite press release|url= https://www.stellantis.com/en/news/press-releases/2021/july/uwe-hochgeschurtz-will-join-opel-as-new-brand-ceo-on-september-1st |title= Uwe Hochgeschurtz will join Opel as new brand CEO on September 1st |website=stellantis.com |access-date=2021-07-13}}</ref> to replace Michael Lohscheller who left to [[Vinfast]].<ref>{{cite web|url= https://www.whichcar.com.au/news/vinfast-ceo-michael-lohscheller-opel |title= Opel boss Michael Lohscheller to join VinFast as new CEO |work=Wheels Magazine Australia |date= 29 July 2021 |access-date=2021-07-29}}</ref>
[[Karl-Friedrich Stracke]] is [[Chairman]] of the Management Board & Chief Executive Officer at Adam Opel AG since April, 2011.


===Facilities===
==Company==
{{Update section|date=June 2018}}
{| class="wikitable"
[[File:OPEL Eisenach Gesamtansicht 2009.jpg|thumb|Assembly plant in [[Eisenach]]]]
[[File:Opel Vectra C Caravan Facelift front 20100711.jpg|thumb|The Opel Vectra C, in production from 2002 to 2008]]
Opel operates 10 vehicle, powertrain, and component plants and four development and test centres in six countries, and employs around 30,000 people in Europe. The brand sells vehicles in more than 60 markets worldwide. Other plants are in [[Eisenach]] and [[Kaiserslautern]], Germany; [[Szentgotthárd]], Hungary; [[Figueruelas]], Spain; [[Gliwice]], and [[Tychy]], Poland; [[Aspern]], Austria; [[Ellesmere Port]], and [[Luton]], United Kingdom.<ref name="Note-OpelWien-Vienna">Note: The powertrain plant ''[[Opel Wien|Opel Wien GmbH]]'' in [[Aspern]]/[[Vienna]] (Austria) is not a subsidiary of ''Adam Opel AG'' but a first-tier subsidiary of ''General Motors Europe Limited (GME)'' (99.5%) and of ''GM AUTOMOTIVE UK (GMAUK)'' (0.5%), see {{cite web|url=http://www.firmenabc.at/opel-wien-gmbh_OEr|title=Opel Wien GmbH, FN&nbsp;110500a|publisher=FirmenABC Marketing GmbH|access-date=3 April 2017}} Both, GME and GMAUK, are located in Luton. ''GME Ltd.'' itself is a daughter company of ''GM CME Holdings CV'', which is directly controlled by the ''General Motors Corporation (GMC)'', see {{cite web|url=https://www.companysearchesmadesimple.com/company/uk/07556915/general-motors-europe-limited/|title=Name: GENERAL MOTORS EUROPE LIMITED, Company Number: 07556915|publisher=Company search, Made Simple Group Ltd.|access-date=3 April 2017}}</ref> The [[General Motors Proving Grounds|Dudenhofen Test Center]] is located near the company's headquarters and is responsible for all technical testing and vehicle validations.

Around 6,250 people are responsible for the engineering and design of Opel/Vauxhall vehicles at the International Technical Development Center <!-- (ITDC) --> and European Design Center in Rüsselsheim.<ref>{{cite web |url=http://www.opel.com/experience_opel/design/philosophy.html |title=Opel Design: "Sculpural artistry meets German precision" – discover the unique Opel design language – Opel International |access-date=2013-08-24 |url-status=dead |archive-url=https://web.archive.org/web/20130901175448/http://www.opel.com/experience_opel/design/philosophy.html |archive-date=1 September 2013 |df=dmy-all }}</ref> All in all, Opel plays an important role in Stellantis' global R&D footprint.

===Leadership===
[[File:Neumann_1.JPG|thumb|Dr. Karl-Thomas Neumann,<br />CEO of the Opel Group from March 2013 to June 2017]]
{| class="wikitable" style="text-align:right;"
|+ [[Chairman|Chairmen]]/[[CEO]]s of Adam Opel AG/GmbH since 1948
|- class="background color5" style="text-align:center"
! Name || From || To
|-
| style="text-align:left;"| {{ill|Edward W. Zdunek|de|vertical-align=sup}} (Gaston de Wolff, acting chairman) || November 1948 || February 1961
|-
| style="text-align:left;"| Nelson J. Stork || February 1961 || March 1966
|-
| style="text-align:left;"| L. Ralph Mason || March 1966 || 1970
|-
| style="text-align:left;"| Alexander Cunningham || 1970 || January 1974
|-
| style="text-align:left;"| John P. McCormack || February 1974 || February 1976
|-
| style="text-align:left;"| James F. Waters || March 1976 || August 1980
|-
| style="text-align:left;"| [[Robert C. Stempel]] || September 1980 || February 1982
|-
| style="text-align:left;"| Ferdinand Beickler || February 1982 || February 1986
|-
| style="text-align:left;"| Horst W. Herke || February 1986 || March 1989
|-
| style="text-align:left;"| Louis Hughes || April 1989 || June 1992
|-
| style="text-align:left;"| David Herman || July 1992 || June 1998
|-
| style="text-align:left;"| Gary Cowger || June 1998 || October 1998
|-
| style="text-align:left;"| Robert Hendry || October 1998 || March 2001
|-
| style="text-align:left;"| [[Carl-Peter Forster]] || April 2001 || June 2004
|-
| style="text-align:left;"| [[Hans Demant]]|| June 2004 || January 2010
|-
| style="text-align:left;"| Nick Reilly || January 2010 || March 2011
|-
| style="text-align:left;"| [[Karl-Friedrich Stracke]]<ref>[https://www.tagesschau.de/wirtschaft/opel1374.html Opel bekommt neuen Chef]. www.tagesschau.de: Pressemitteilung der Adam Opel AG. Retrieved 17 March 2011.</ref> || April 2011 || July 2012
|-
| style="text-align:left;"| Thomas Sedran (interim chairman)<ref>{{cite magazine|author=Trefis Team |url=https://www.forbes.com/sites/greatspeculations/2012/07/18/gm-is-headed-for-27-50-unless-europe-bleeds-more-cash/ |title=GM Is Headed For $27.50 Unless Europe Bleeds More Cash |magazine=Forbes |date=18 April 2012 |access-date=13 October 2012}}</ref> || July 2012 || February 2013
|-
| style="text-align:left;"| Dr. [[Karl-Thomas Neumann]]<ref>{{cite web|url=http://gmauthority.com/blog/2013/01/opel-officially-appoints-dr-karl-thomas-neumann-as-chairman-gm-europe-president-vice-president/|title=Opel Officially Appoints Dr. Karl-Thomas Neumann As Chairman, GM Europe President, GM Vice President|date=31 January 2013|access-date=19 March 2017}}</ref> || March 2013 || June 2017
|-
| style="text-align:left;"| [[Michael Lohscheller]] || June 2017|| September 2021
|-
| style="text-align:left;"| Uwe Hochgeschurtz || September 2021|| May 2022
|-
| style="text-align:left;"| Florian Huettl || Since June 2022||
|}

===Plants===

{| class="wikitable sortable"
|- class="background color5"
|- class="background color5"
!Production site
!Production site
!Image
!Production since
!Production since
!Products
!Products
Line 151: Line 236:
!Employees
!Employees
|-
|-
|[[Rüsselsheim]], Germany
|[[Rüsselsheim am Main]], Germany
|[[File:Opel_Rüsselsheim_Factory.jpg|150px]]
|1898
|1898
|
|
* [[Opel Astra|Astra]]
*[[Opel Insignia|Insignia]] (Sedan, Notchback and Sports Tourer)
|
*[[Opel Astra|Astra]] (5-door)
|International Technical Development Center (ITDC)<br/> Headquarters of Adam Opel AG<br/> Dudenhofen Test Center
* International Technical Development Center (ITDC)
* Headquarters of Opel Automobile GmbH
* [[General Motors Proving Grounds|Dudenhofen Test Center]]
|style="text-align:center;"| 14.900
|style="text-align:center;"| 12.990
|-
|-
|[[Bochum]], Germany
|[[Kaiserslautern]], Germany
|1962
|
|
|1966
*[[HSV VXR|Astra H Classic]] (5-door, Caravan)
*[[Opel Zafira|Zafira Tourer]]
*[[Opel Zafira#Zafira B|Zafira B Family]]
|
|
* Components
|style="text-align:center;"| 3.100
* [[Engines]]
|
|style="text-align:center;"| 2.150
|-
|-
|[[Kikinda]], Serbia (*Ex-Yugoslavia)
|[[Kaiserslautern]], Germany
|1966
|
|
|1977–1992
*Components
*[[Engines]]:
*Four-cylinder turbo diesel engines (1.9 liter)
*ECOTEC alloy engines (1.9 to 2.2 liters) in several variants
|
|
*Car parts
|style="text-align:center;"| 2.700
*[[Opel Kadett]], [[Opel Omega]], [[Opel Senator]] (also known as Opel Kikinda), [[Opel Vectra]]
|
*[[IDA-Opel]] (Industry for car parts Opel)
|style="text-align:center;"| ?
|-
|-
|[[Eisenach]], Germany
|[[Opel Eisenach|Opel Eisenach GmbH]]<br />[[Eisenach]], Germany
|[[File:ESA_Opelwerk1.jpg|150px]]
|1990
|1990
|
|
* [[Opel Grandland]]<ref>{{cite web|url=https://www.automobil-produktion.de/hersteller/wirtschaft/erster-opel-hybrid-laeuft-in-eisenach-vom-band-110.html|title = Erster Opel-Hybrid läuft in Eisenach vom Band}}</ref>
*[[Opel Corsa|Corsa]] (3-door)
|1300 Employees for 3 Months from 1 October 2021 until 31 December 2021 at short-time work at home, due factory close because chips issue.<ref>{{cite news|author=Kai Schöneberg |url=https://taz.de/Kurzarbeit-fuer-1300-Opel-Mitarbeiter/!5800824/ |title=Kurzarbeit für 1.300 Opel-Mitarbeiter: Keine Chips, keine Arbeit |newspaper=Die Tageszeitung: Taz |publisher=taz.de |date= 30 September 2021|accessdate=2022-02-27}}</ref>
|
|style="text-align:center;"| 1.600
|style="text-align:center;"| 1.420
|-
|-
|[[Zaragoza]], Spain
|[[Figueruelas]], near [[Zaragoza]], Spain
|
|1982
|1982
|
|
*Corsa (3-door, 5-door)
* [[Opel Corsa E|Corsa E]] (three-, four-, and five-door)
* [[Opel Meriva|Meriva B]]
*Corsavan
* [[Opel Mokka|Mokka]]<ref>{{cite web|url=http://gmauthority.com/blog/2013/07/opel-announces-plan-to-build-mokka-in-spain-beginning-2014/|title=Opel Announces Plan To Build Mokka in Spain Beginning 2014|date=10 July 2013|access-date=19 March 2017}}</ref>
*[[Opel Meriva|Meriva]]
* [[Opel Corsa#Corsa F (2019–present)|Corsa F]]
* [[Opel Crossland]] (2017–present)
|
|
|style="text-align:center;"| 6.500
|style="text-align:center;"| 5.120
|-
|-
|[[Gliwice]], Poland
|[[Gliwice]], Poland
|[[File:Opel Gliwice.JPG|150px]]
|1998
|1998
|
|
* [[Opel Astra K]] (5-door)
*Astra H Classic (Sedan)
*Astra (5-door, GTC)
*[[Opel Zafira#Zafira B|Zafira B Family]]
|
|
|style="text-align:center;"| 3.000
|style="text-align:center;"| 2.920
|-
|-
|[[GM Powertrain Poland|Opel Manufacturing Poland]]<ref>{{cite web|url=http://media.opel.com/media/intl/en/opel/news.detail.html/content/Pages/news/intl/en/2013/opel/04-22-gm-purchases-remaining-shares-in-tychy-plant-opel.html|title=GM Purchases Remaining Shares in Tychy Plant|access-date=19 March 2017}}</ref><br />[[Tychy]], Poland
|[[Tychy]], Poland
|[[File:Katowicka Specjalna Strefa Ekonomiczna (Podstrefa Tyska) - Isuzu Motors Polska 2.jpg|150px]]
|1996
|1996
|
|
*Diesel engines
* Diesel engines
|
|
|style="text-align:center;"| 550
|style="text-align:center;"| 480
|-
|-
|[[Opel Szentgotthárd]]<br />[[Szentgotthárd]], Hungary
|[[Aspern]], Austria
|1982
|
|
*Engines (1.0 Liter, 1.2 Liter, 1.4 Liter)
*[[Transmission (mechanics)|Transmission]]s ([[Easytronic]], five-and six-speed)
|
|style="text-align:center;"|1.600
|-
|[[Szentgotthárd|St. Gotthard]], Hungary
|1990
|1990
|
|
*Engines
* Engines
*Transmissions
* Transmissions
|
|
|style="text-align:center;"|750
|style="text-align:center;"|810
|-
|-
|[[Ellesmere Port]], United Kingdom
|[[Vauxhall Ellesmere Port]]<br />[[Ellesmere Port]], United Kingdom
|[[File:Vauxhall's, Ellesmere Port - geograph.org.uk - 218503.jpg|150px]]
|1962
|1962
|
|
*[[Opel Astra|Astra]] (5-door, Sports Tourer)
* [[Opel Astra|Astra K]] Sports Tourer (estate/wagon)
*Astravan
|
|
|style="text-align:center;"|2.100
|style="text-align:center;"|1.630
|-
|-
|[[IBC Vehicles|IBC Vehicles Ltd]]<br />[[Luton]], Great Britain
|[[Luton]], United Kingdom<ref>{{cite web|url=http://media.opel.com/media/intl/en/opel/company.html |title=Opel Media - Europe - Company |publisher=Media.opel.com |date= |accessdate=2011-10-11}}</ref>
|[[File:GM building - geograph.org.uk - 560801.jpg|150px]]
|1907
|1907
|
|
*[[Opel Vivaro|Vivaro]]
* [[Opel Vivaro B|Vivaro B + Fiat Talento II + Nissan NV300 + Renault Trafic III]]
|Headquarters of Vauxhall Motors
|style="text-align:center;"| 1.100
|}


|
===Sales in Europe===
* headquarters of [[Vauxhall Motors|Vauxhall]]
{| class="wikitable"
|style="text-align:center;"|1.140
|- class="background color5"
! Year
! Units
! Market share
|-
|-
|GM Auto LLC<br />[[Saint Petersburg]], Russia
| ''2011'' || style="text-align:center;"| || style="text-align:center;"|
|
|2008
|
* [[Opel Astra|Astra J]] (five-door, saloon/sedan)
|
|style="text-align:center;"|880
|}
Plant controlled as first-tier subsidiary of ''General Motors Europe Limited'', second-tier subsidiary of ''GM CME Holdings CV'' and third-tier subsidiary of ''General Motors Corporation (GMC)'':<ref name="Note-OpelWien-Vienna" />
{| class="wikitable sortable"
|- class="background color5"
!Production<br />site
!Image
!Production since
!Products
!Comments
!Employees
|-
|-
|[[Opel Wien|Opel Wien GmbH]]<ref name="Note-OpelWien-Vienna" /><br />[[Aspern]], Austria
| ''2010''<ref>{{cite web|url=http://media.opel.com/media/intl/en/company.brand_opel.html |title=Opel Media - Europe - Company |publisher=Media.opel.com |date= |accessdate=2011-06-30}}</ref> || style="text-align:center;"| 1,178,175|| style="text-align:center;"| 6.2 %
|[[File:Aspern (Wien) - Opel-Werk, Verwaltungsgebäude (2).JPG|150px]]
|1982
|
* [[GM Family 0 engine|Family 0]] engines
* [[Transmission (mechanics)|Transmissions]]
| Opel Wien in Austria also well known as its first name General Motors Austria<ref>General Motors Austria Gesellschaft&nbsp;m.b.H. (GMA, founded 1963 as sales organisation; from 1979: Administration, Non-productive Departments an Sales) and General Motors Austria Werke Gesellschaft&nbsp;m.b.H. (GMAW founded 1979; Production). In November 1987 GMAW (Austrian [[Company register|Handelsregister]], HRB 24.436) were merged into GMA (HRB 20.133b, actual Firmenbuch FN&nbsp;110500a).</ref>
|style="text-align:center;"|1.480
|}
|}

==Clubs with the name Opel==
The [[SC Opel Rüsselsheim]] is a soccer club with about 450 members from Rüsselsheim, which combines a checkered history with the company Opel. The [[RV 1888 Opel Rüsselsheim]] is a cycling club.


==Marketing==
==Marketing==
===Logos===
===Logo===
{{Unreferenced section|date=July 2013}}
[[File:Opel olympia 1935-1937.JPG|thumb|right|The Zeppelin]]
The first Opel logo contained the letters "A" and "O" - the initials of the company's founder, [[Adam Opel]]. The A was in bronze, the O kept in red.
[[File:Old Opel logo.jpg|thumb|1862: Adam Opel's initials]]
The first Opel logo contained the letters "A" and "O" the initials of the company's founder, [[Adam Opel]]. The A was in bronze, the O in red.


In 1866, they expanded and started to produce bicycles. Around 1890, the logo was completely redesigned. The new logo also contained the words "Victoria Blitz" (referring to Lady Victory; they were certain of the triumph of their bicycles). The word "Blitz" (engl. lightning) first appeared back then, but without a depiction.
In 1866, Opel expanded and started to produce bicycles. Around 1890, the logo was completely redesigned. The new logo also contained the words "Victoria Blitz" (referring to Lady Victory; they were certain of the triumph of their bicycles). The word "Blitz" (English: lightning) first appeared back then, but without a depiction.


[[File:Das-Opel-Auge in-guten-Haenden LWS2577.jpg|thumb|1910: the blue eye]]
Another redesign was commissioned in 1909. The new logo was much more spirited and contained only the company name Opel itself. It was placed on the motorcycles that they had started to produce in 1902, and on the first cars which were produced in 1909.
Another redesign was commissioned in 1909. The new logo was much more spirited and contained only the company name Opel. It was placed on the motorcycles that they had started to produce in 1902, and on the first cars which were produced in 1909.


1910: The logo was the shape of an eye, and it was surrounded by laurels, with the text "Opel" in the center. A stylized [[zeppelin]] in a ring was the company's logo from 1935, when zeppelins stood for innovation and progress. The zeppelin was also used as a hood ornament. The logo's ring symbolized the bicycle and it's meaning to mankind.
In 1910, the logo was the shape of an eye, and it was surrounded by laurels, with the text "Opel" in the centre.


From the mid-1930s to the 1960s, passenger cars carried a ring which was crossed by some kind of a flying thing pointing to the left, which in some form could be interpreted as a [[zeppelin]], the same flying object being used also as a forward-pointing [[hood ornament]]. In some versions, it looked like an arrow; in others, like an aeroplane or a bird.
The logo that was used from 1950 was again very simple. It was oval, half white and half yellow. The Opel writing was black and in the middle of the oval symbol.


Besides the hood ornament flying through the ring, Opel also used a coat of arms in various forms, which mostly had a combination of white and yellow colours in it, a shade of yellow which is typical for Opel until today. One was oval, half white and half yellow. The Opel writing was black and in the middle of the oval symbol.
Origin of the lightning in the Opel logo:


The origin of the lightning in the Opel logo lies in the truck Opel Blitz (German ''Blitz'' = English "lightning"), which had been a commercial success, widely used also within the [[Wehrmacht]], Nazi Germany's military. Originally, the logo for this truck consisted of two stripes arranged loosely like a lightning symbol with the words "Opel" and "Blitz" in them, in later, 1950s models simplified to the horizontal form of lightning which appears in the current Opel logo. The jag in the lightning always follows the original from the "Opel Blitz" text stripes, in the form of a horizontally stretched letter "Z".
In the sixties and seventies, the lightning became more and more important to the logo. It is used officially since 1964. In the 1964 version, the flash with a ring was used in a yellow rectangle, with the Opel writing below. The whole logo was again delimited by a black rectangle.


By the end of the 1960s, the two forms merged, and the horizontal lightning replaced the flying thing in the ring, giving way to the basic design which is used since then with variations. Through all its variations, this logo is simple and unique, and both easily recognisable and reproducible with just two strokes of a pen.
In 1987, the logo was simplified. They recuded the logo to the stylized lightning and the ring, optionally also the writing of "Opel".


In the 1964 version, the lightning with a ring was used in a yellow rectangle, with the Opel writing below. The whole logo was again delimited by a black rectangle. The basic form and proportions of the Blitz logo have remained unchanged since the 1970 version, which made the lightning tails shorter so that the logo could fit proportionately within a yellow square, meaning it could be displayed next to the 'blue square' General Motors logo. In the mid-1970s, the Vauxhall "Griffin" logo was, in turn, resized and displayed within a corresponding red square, so that all three logos could be displayed together, thus signifying the unified GM Europe.
Over time, there were only minor modifications: The shape of the lightning was adjusted, and the whole logo was made three dimensional.

<gallery perrow="5">
<gallery caption="Evolution of hood ornament flying through ring">
Image:Old Opel logo .jpg|1862: Adam Opel´s initials
File:Opel olympia 1935-1937.JPG|Hood ornament of the Opel Olympia (1935–37)
Image:Opel4 20 1929-1931.JPG|1910: the blue eye
File:Opel-z-37.jpg|alt=1937: Hood ornament flying through the ring|Hood ornament flying through the ring (1937)
Image:Opel-z-37.jpg|1937: Zeppelin logo
File:1937 Opel Gläser Cabriolet (only 2 built) IMG 3535 - Flickr - nemor2.jpg|Hood ornament of a 1937 Opel car, typical for many other Opels at the time
Image:Opel logo 2011.png|2009: Opel logo with integrated lettering
File:Milestoned's photostream - 003 - Logo-in-Reserverad.jpg|Logo on spare wheel cover of a 1938 Kapitän
File:Opel Kapitän '51 (1951-53) am 2009-10-13 Heck nur-Logo.jpg|Logo on the rear of a 1951 Kapitän
File:Opel Kapitän 1959 01 nur-Logo.jpg|1959 Opel Kapitän
</gallery>
</gallery>

<gallery caption="The lightning of the Opel Blitz replacing the hood ornament">
File:2011-09-30 Bonn Polizeiauto Deutschlandfest (Logo-und-Grill).jpg|alt=early 1950s Opel Blitz with words in horizontal lightning|Early 1950s Opel Blitz with words in horizontal lightning
File:1961 Opel 1 75 pic1 Logo-only.jpg|1961 Opel Blitz with stylised horizontal lightning
File:Opel Blitz 2,1T (1968) pic2 Logo-only.jpg|Basic form of current logo on a 1968 Opel Blitz
File:Opel Kapitän B BW 1 (1969) Logo-only.jpg|Lightning in ring on a 1969 Opel Kapitän
File:Opel Logo Handel 1970.svg|alt=The 1970-1987 version, the "Opel" script was dropped in 1981.|The 1970-1987 version, the "Opel" script, was dropped in 1981.
File:OPEL 2002 logo.png|Opel logo (2002–2007)
File:Opel logo.svg|Opel logo (2009–2017)
File:Opel-Logo 2017.png|alt=2017-2021: Opel logo|Opel logo (2017–2020)
File:Opel logo 2020.svg|alt=Since 2020: Opel logo|Opel logo (2020–2023)
File:Opel logo 2023.svg|Opel logo (Since 2023)
</gallery>

===Clubs===
The [[SC Opel Rüsselsheim]] is a [[association football|football]] club with over 450 members. RV 1888 Opel Rüsselsheim is a cycling club.


===Slogans===
===Slogans===
Opel's corporate [[tagline]] as of June 2017 is ''The Future Is Everyone's'' (German: ''Die Zukunft gehört allen''). The list of Opel's slogans is shown below:
Opel's corporate [[tagline]] is ''[[Wir leben Autos]]'', meaning “We live cars”. This [[German-language|German]] tagline is used in many countries around the world.<ref>{{cite web|url=http://iaa.opel.info/iaa-pressreleases/news/article/425-opel-vice-president-alain-visser-cars-are-our-passion.html |title=Opel Vice President Alain Visser: Cars are our passion |publisher=Iaa.opel.info |date=2009-09-15 |accessdate=2010-04-03}}</ref>
*Fresh thinking – better cars. (2002–2007)
*Discover Opel (2007–2009)
*{{abbr|Wir Leben Autos.|We live cars.}} (2009–2017)
*The Future is Everyone's (2017–present)

===Partnerships===
Opel currently has partnerships with [[association football]] clubs such as [[Bundesliga]] clubs [[Borussia Dortmund]] and [[1. FSV Mainz 05]].
Opel cooperates with French oil and gas company [[TotalEnergies]] on plans for a battery cell factory.<ref>{{cite web |last1=Parnell |first1=John |title=Total and Opel Consider Gigafactory-Sized Battery Plants in France and Germany |url=https://www.greentechmedia.com/articles/read/total-and-opel-plan-european-battery-gigafactories |website=www.greentechmedia.com |date=30 January 2020}}</ref> From 1994 until 2006, Opel has been partnership with [[A.C. Milan|Milan]] and previously with [[ACF Fiorentina|Fiorentina]] from 1983 until 1986 in Italy, from 1995 until 2002 with [[Paris Saint-Germain]] in France, from 1989 until 2002 with [[Bayern Munchen]] in Germany and from 2013 until 2017 with [[Feyenoord Rotterdam]] in Netherlands.


==World presence==
==World presence==
{{Expand section|date=June 2018}}
===United States===
The Opel brand is present in most of [[Europe]], parts of [[North Africa]], [[South Africa]], the [[Middle East]] (EMEA), [[Chile]], [[Colombia]], [[Ecuador]], [[Uruguay]], [[Japan]], [[Singapore]], [[Taiwan]], and [[New Zealand]].<ref>{{cite web | title=Opel Worldwide | url=https://www.opel.com/ | access-date=11 October 2023}}</ref><ref>{{cite web|title=Opel International|url=http://www.opel.com/.emission.html|publisher=Opel.com|access-date=13 January 2014|archive-date=13 January 2014|archive-url=https://web.archive.org/web/20140113155015/http://www.opel.com/.emission.html|url-status=dead}}</ref> Their models have been rebadged and sold in other countries and continents, such as Vauxhall in Great Britain, and previously, [[Chevrolet]] in [[Latin America]], [[Holden]] in Australia and New Zealand, and [[Saturn Corporation|Saturn]] in the United States and Canada. Following the demise of General Motors Corporation's Saturn division in North America, Opel cars were rebadged and sold in the United States, Canada, Mexico,<ref>{{cite web|url=http://gmauthority.com/blog/2012/09/buick-launches-regal-turbo-in-mexico/|title=Buick Launches Regal Turbo in Mexico|date=21 September 2012|access-date=19 March 2017}}</ref> and China under the Buick name with models such as the [[Opel Insignia]]/[[Buick Regal]], [[Opel Astra]] sedan/[[Buick Verano]] (both which share underpinnings with the Chevrolet Cruze), and [[Opel Mokka]]/[[Buick Encore]].
Opel cars appeared under their own name in the U.S. from 1958–1975, when they were sold through [[Buick]] dealers as [[captive import]]s. The best-selling Opel models in the U.S. were the 1964–1972 [[Opel Kadett]], the 1971–1975 [[Opel Manta]], and the now-classic 1968–1973 [[Opel GT]].<ref>{{cite web|url=http://www.opelclub.com/ |title=Opel Club |publisher=Opel Club |date= |accessdate=2010-10-01}}</ref><ref>{{cite web|url=http://www.opelgt.com |title=Opel GT |publisher=Opel GT |date= |accessdate=2010-10-01}}</ref> (The name "Opel" was also applied from 1976 to 1980 on vehicles manufactured by [[Isuzu]] (similar to the "Isuzu I-mark"), but mechanically those were entirely different cars).

However, there are and have been many cars sold in the U.S. that are based on Opel models or on platforms developed by Opel:
In 2017, GM confirmed plans of a "hybrid global brand" which includes Vauxhall, Opel and Buick to use more synergies between the brands.<ref>{{cite web|url=http://gmauthority.com/blog/2013/06/opel-buick-to-expand-product-sharing/|title=Opel, Buick To Expand Product Sharing, Become A "Hybrid Global Brand"|date=17 June 2013|access-date=19 March 2017}}</ref><ref>{{cite web|url=http://media.gm.com/content/media/intl/en/opel/news.detail.html/content/Pages/news/intl/en/2013/opel/06-26-Tina-Mueller-New-Chief-Marketing-Officer.html|title=Tina Müller New Chief Marketing Officer and Opel Board Member|access-date=19 March 2017|date=26 June 2013|archive-date=25 September 2013|archive-url=https://web.archive.org/web/20130925013435/http://media.gm.com/content/media/intl/en/opel/news.detail.html/content/Pages/news/intl/en/2013/opel/06-26-Tina-Mueller-New-Chief-Marketing-Officer.html|url-status=dead}}</ref> This plan was overridden by the sale of Vauxhall and Opel brands to PSA Peugeot Citroën.

===North America===
====United States====
Opel cars appeared under their own name in the U.S. from 1958 to 1975, when they were sold through Buick dealers as [[captive import]]s. The best-selling Opel models in the U.S. were the 1964 to 1972 Opel Kadett, the 1971 to 1975 [[Opel Manta]], and the 1968 to 1973 [[Opel GT]].<ref>{{cite web|url=http://www.opelclub.com/ |title=Opel Motorsport Club |publisher=Opel Motorsport Club |access-date=1 October 2010}}</ref><ref>{{cite web|url=http://www.opelgt.com |title=Opel GT |publisher=Opel GT |access-date=1 October 2010}}</ref> (The name "Opel" was also applied from 1976 to 1980 to vehicles manufactured by [[Isuzu]] (similar to the "[[Isuzu I-Mark]]"), but mechanically those were entirely different cars).

Historically, Opel vehicles have also been sold at various times in the North American market as either heavily modified, or "badge-engineered" models under the Chevrolet, Buick, [[Pontiac (automobile)|Pontiac]], Saturn, and [[Cadillac]] brands – for instance the [[GM J platform|J-body]] platform, which was largely developed by Opel – was the basis of North American models such as the [[Chevrolet Cavalier]] and [[Cadillac Cimarron]]. Below is a list of the most recent Opel models which were sold under GM's North American brands.


====Buick Regal (5th generation, 2009 present)====
===== Buick Regal (fifth generation, 2009–2017, and sixth generation, 2018–2020) =====
The last two generations of the Buick Regal have been rebadged versions of the Opel Insignia.<ref>{{cite web|url=http://www.caranddriver.com/features/gm-and-opels-strange-love|title=GM and Opel's Strange Love – Feature|access-date=19 March 2017|date=11 March 2010}}</ref> The main differences are the modified radiator grill and the altered colour of the passenger compartment illumination (blue instead of red). The Regal GS is comparable to the Insignia OPC. The 5th generation Buick Regal was first assembled alongside the Insignia at the Opel plant in Rüsselsheim. In the first quarter of 2011, it began to be built on the flexible assembly line at the GM plant in Oshawa, Ontario, Canada.<ref>{{cite web|url=http://blog.caranddriver.com/2011-buick-regal-will-be-built-in-canada/|title=2011 Buick Regal Will be Built in Canada|date=25 November 2009|publisher=Blog.caranddriver.com|access-date=13 October 2012|archive-date=3 January 2013|archive-url=https://web.archive.org/web/20130103115020/http://blog.caranddriver.com/2011-buick-regal-will-be-built-in-canada/|url-status=dead}}</ref> All 6th generation Buick Regals were built alongside the Insignia at the Opel plant in Rüsselsheim, Germany.
The [[Buick Regal]] is more or less a rebadged [[Opel Insignia|Insignia]]. The main differences are the modified radiator grill and the altered color of the passenger compartment illumination (blue instead of red). The [[Buick Regal|Regal]] GS equals to the [[Opel Insignia]] OPC.
Currently, the [[Buick Regal|Regal]] is assembled alongside the [[Opel Insignia]] at the Opel plant in Rüsselsheim, Germany, with the plan to also build it at the GM plant in Oshawa, Canada, from the first quarter of 2011.{{Citation needed|date=July 2011}}


<gallery>
<gallery widths="160" heights="90">
File:Opel Insignia Cosmo V6 4x4 Karbongrau.JPG|Opel Insignia
File:Opel Insignia 20090717 front.jpg|Opel Insignia 1st gen
File:2011 Buick Regal CXL 1 -- 07-03-2010.jpg|Buick Regal
File:2011 Buick Regal CXL 1 -- 07-03-2010.jpg|[[Buick Regal#Fifth generation (2008)|Buick Regal 5th gen]]
File:Opel Insignia Grand Sport 1.6 Diesel Business Innovation (B) – Frontansicht, 5. Mai 2017, Düsseldorf.jpg|Opel Insignia 2nd gen
File:2018 Buick Regal Sportback Preferred II FWD, Ebony Twilight Metallic, front right.jpg|[[Buick Regal#Sixth generation (2018)|Buick Regal 6th gen]]
</gallery>
</gallery>


====Saturn Astra (2008 – 2009)====
===== Buick Cascada =====
The Buick Cascada was a rebadged [[Opel Cascada]], built in Poland and sold in the United States unchanged from the Opel in all but badging.<ref>{{Cite news|url=http://media.opel.com/media/intl/en/opel/news.detail.html/content/Pages/news/intl/en/2015/opel/01-11-buick-cascada.html|title=Buick Cascada: Developed in Germany and Built in Poland|work=media.gm.com|access-date=20 June 2017}}</ref><ref>{{Cite news|url=http://www.caranddriver.com/news/2016-buick-cascada-convertible-photos-and-info-news|title=2016 Buick Cascada Convertible: From Opel, with Love – Official Photos and Info|access-date=20 June 2017}}</ref>
The [[Opel Astra#Astra H/C|Astra H]] was sold in the U.S. as the [[Saturn Astra]] for model years 2008 and 2009.


<gallery>
<gallery widths="160" heights="90">
File:Opel Astra H 1.8 Innovation Facelift front 20100822.jpg|Opel Astra 5-door
File:Opel Cascada 1.6 EDIT Innovation Frontansicht, 23. März 2014, Düsseldorf.jpg|Opel Cascada
File:2008 Saturn Astra XE 5-door 01.jpg|Saturn Astra XR 5-door
File:2016 Buick Cascada Premium.jpg|Buick Cascada
</gallery>
</gallery>


====Saturn Aura (2008 – 2009)====
===== Buick LaCrosse =====
Unlike the vehicles listed above, the [[Buick LaCrosse]] was not a rebadged version of an Opel model. However, it was based on a long-wheelbase version of the Opel-developed [[GM Epsilon II platform|Epsilon II]]-platform, so shared many key components with the Opel Insignia and thereby the Buick Regal.
The [[Saturn Aura]] was, especially in the interior, a quite heavily modified version of the [[Opel Vectra#Vectra C (2002–2008)|Opel Vectra C]].


<gallery>
<gallery widths="160" heights="90">
File:2014 Buick LaCrosse.jpg|2014 Buick LaCrosse
File:Opel_Vectra_C_2.2_Direkt_front.JPG|Opel Vectra C (facelifted sedan)
File:Saturn_Aura_XE.JPG|Saturn Aura XE
</gallery>
</gallery>


====Cadillac Catera (1997 – 2001)====
===== Saturn Astra (2008–2009) =====
The [[Opel Omega B]] was sold in the U.S. as the [[Cadillac Catera]].
The [[Opel Astravan|Astra H]] was sold in the US as the [[Saturn Astra]] for model years 2008 and 2009.


<gallery>
<gallery widths="160" heights="90">
File:Opel Astra H 1.8 Innovation Facelift front 20100822.jpg|Opel Astra five-door
File:2008 Saturn Astra XE 5d, front right.jpg|Saturn Astra XE five-door
</gallery>

===== Saturn L-Series (2000–2005) =====
The [[Saturn L-Series]] was a modified version of the Opel Vectra B. Though the Saturn had different exterior styling and had plastic door panels, it shared the same body shape as the Opel. Both cars rode on the [[GM2900 platform]]. The Saturn also had a different interior, yet shared some interior parts, such as the inside of the doors.

<gallery widths="160" heights="90">
File:Opel Vectra front 20080118.jpg|Opel Vectra B Sedan
File:00-02 Saturn L-Series sedan.jpg|Saturn L-Series Sedan
</gallery>

===== Saturn VUE (2nd generation, 2008–2010), Chevrolet Captiva Sport =====
The second generation of the Saturn VUE, introduced in 2007 for the 2008 model year, was a rebadged version of the German-designed [[Opel Antara]], manufactured in Mexico. After the demise of the Saturn brand, the VUE was discontinued, but the car continued to be produced and sold as Chevrolet Captiva Sport in Mexican and South American markets. The Chevrolet Captiva Sport was introduced for the US commercial and fleet markets in late 2011 for the 2012 model.<gallery widths="160" heights="90">
File:Opel Antara front-1.jpg|Opel Antara
File:2008-Saturn-Vue-XE.jpg|Saturn VUE
File:'09 Chevrolet Captiva Sport.jpg|Chevrolet Captiva Sport
</gallery>

===== Cadillac Catera (1997–2001) =====
The [[Opel Omega B]] was sold in the US as the [[Cadillac Catera]].

<gallery widths="160" heights="90">
File:Opel Omega II 2.2i Facelift front 20100509.jpg|Opel Omega
File:Opel Omega II 2.2i Facelift front 20100509.jpg|Opel Omega
File:00-01 Cadillac Catera.jpg|Cadillac Catera
File:00-01 Cadillac Catera.jpg|Cadillac Catera
</gallery>
</gallery>


===Australia===
=== Africa ===
Opel exports a variety of models to Algeria, Egypt, Morocco, South Africa, and Tunisia.
Many Opel models or models based on Opel architectures have been sold in Australia under the brand name of Holden. Currently, for the first time ever, it is planned that the brand Opel will be introduced to Australia in 2012.<ref>{{cite web|url=http://www.heise.de/autos/artikel/Opel-strebt-auf-aussereuropaeische-Wachstumsmaerkte-wie-China-1066499.html |title=German article from heise online reporting that Opel is going to enter outer-european markets |publisher=Heise.de |date= |accessdate=2010-10-01}}</ref><ref>{{cite web|author=GoAutoMedia |url=http://goauto.com.au/mellor/mellor.nsf/story2/DBEC2DFD91494CF4CA25779E0015B3D5 |title=Opel 2011 Astra - Holden eyes Opel |publisher=GoAuto |date=2010-09-14 |accessdate=2010-10-01}}</ref>


====Holden Barina (1994 – 2005)====
==== South Africa ====
{{main|General Motors South Africa}}
Two of the generations of the Holden Barina were essentially rebadged Opel Corsas. However, the first, the second and the most recent fifth generation were – compared to the rebadged Opel models – cheaper, lower-end [[Suzuki Cultus]]'s (1st and 2nd Barina-generation) and [[Daewoo Kalos]]. As a result, the initial fifth generation (2005–2008) only scored 2 out of 5 stars in the [[Australasian New Car Assessment Program|ANCAP]] rating whilst the Opel-based predecessor scored 4 out of 5.


The 2015 Opel range in South Africa comprises the [[Opel Adam]], [[Opel Astra]], [[Opel Corsa#Corsa D|Opel Corsa]], [[Opel Meriva]], [[Opel Mokka]], and [[Opel Vivaro B|Opel Vivaro]]. No [[diesel engine|diesel]] versions are offered.
=====3rd generation (1994 – 2001)=====
This vehicle is a rebadged [[Opel Corsa#Opel Corsa B (since 1993)|Opel Corsa B]].


From 1986 to 2003, Opel models were produced by [[Delta Motor Corporation]], a company created through a management buyout following of GM's [[Disinvestment from South Africa|divestment]] from [[South Africa under apartheid|apartheid South Africa]]. Delta assembled the Opel Kadett, with the sedan version called the Opel Monza. This was replaced by the [[Opel Astra#South African models|Opel Astra]], although the Kadett name was retained for the hatchback and considered a separate model. A version of the [[Opel Rekord Series E#Opel Rekord in South Africa|Rekord Series E]] remained in production after the model had been replaced by the [[Opel Omega|Omega]] in Europe, as was a [[Opel Commodore C|Commodore]] model unique to South Africa, combining the bodyshell of the Rekord with the front end of the revised Senator. The Opel Corsa was introduced in 1996, with kits of the [[Brazil]]ian-designed sedan and pick-up (known in [[South African English]] as a ''bakkie'') being locally assembled.
<gallery>
File:Corsa_B2.jpg|Opel Corsa B
File:1997-2001 Holden Barina (SB) City 3-door hatchback (2008-10-09).jpg|1997–2001 Holden Barina City 3-door hatchback.
</gallery>


Although GM's passenger vehicle line-up in South Africa consisted of Opel-based models by the late 1970s, these were sold under the Chevrolet brand name, with only the [[Opel Kadett#South Africa|Kadett]] being marketed as an Opel when it was released in 1980. In 1982, the Chevrolet brand name was dropped, with the [[Opel Ascona|Ascona]], [[Opel Rekord|Rekord]], [[Opel Commodore|Commodore]], and [[Opel Senator|Senator]] being rebadged as Opels.
=====4th generation (2001 – 2005)=====
This vehicle is a rebadged [[Opel Corsa#Opel Corsa C (2000-2009)|Opel Corsa C]].


===Oceania===
<gallery>
Many Opel models or models based on Opel architectures have been sold in Australia and New Zealand under the Holden marque, such as the Holden Barina (1994–2005), which were rebadged versions of the Opel Corsa, the [[Holden Astra]], a version of the Opel Astra, and the Captiva 5, a version of the [[Opel Antara]]. In New Zealand, the Opel Kadett and Ascona were sold as niche models by [[Holden New Zealand|General Motors New Zealand]] in the 1980s, while the Opel brand was used on the Opel Vectra until 1994.
File:Opel Corsa C 1.2 Elegance front 20100912.jpg|Opel Corsa C
File:2003 Holden XC Barina (MY2003) SXi 3-door hatchback 01.jpg|Holden XC Barina SXi 3-door
</gallery>


For the first time ever, the Opel brand was introduced to Australia on 1 September 2012, including the Corsa, Astra, Astra GTC, and [[Opel Insignia|Insignia]] models.<ref>{{cite web|url=http://www.heise.de/autos/artikel/Opel-strebt-auf-aussereuropaeische-Wachstumsmaerkte-wie-China-1066499.html |title=German article from heise online reporting that Opel is going to enter outer-european markets |date=25 August 2010 |publisher=Heise.de |access-date=1 October 2010}}</ref><ref>{{cite web |author=GoAutoMedia |url=http://goauto.com.au/mellor/mellor.nsf/story2/DBEC2DFD91494CF4CA25779E0015B3D5 |title=Opel 2011 Astra – Holden eyes Opel |publisher=GoAuto |date=14 September 2010 |access-date=1 October 2010 |archive-date=23 October 2010 |archive-url=https://web.archive.org/web/20101023093815/http://www.goauto.com.au/mellor/mellor.nsf/story2/DBEC2DFD91494CF4CA25779E0015B3D5 |url-status=dead }}</ref> On 2 August 2013, Opel announced it was ending exports to Australia due to poor sales, with only 1,530 vehicles sold in the first ten months.<ref>{{cite web|last=Tschampa|first=Dorothee|title=Opel to Exit Australia After 11-Month Effort Proves Unprofitable|url=https://www.bloomberg.com/news/2013-08-09/opel-to-exit-australia-after-11-month-effort-proves-unprofitable.html|work=Bloomberg|access-date=10 August 2013|date=9 August 2013}}</ref><ref>{{cite web|url=http://www.dailytelegraph.com.au/business/companies/opel-abandons-australian-arm-after-less-than-a-year-after-poor-sales/story-fni0d54u-1226690333291|title=Jobs to go as Opel abandons Australia|access-date=19 March 2017}}</ref>
===South Africa===
Opel were distributed via [[General Motors South Africa|Delta Motors]] until 2003. They sold the [[Opel Kadett]], [[Opel Corsa]], [[Opel Ascona]] and [[Opel Senator]]. The current Opel range in South Africa comprises the [[Opel Astra]], [[Opel Corsa]] and [[Opel Meriva]]. No [[diesel engine|diesel]] versions are offered. The [[Opel Insignia]] is currently unavailable, and the [[Opel Vectra]] was never offered there due to a lack of popularity for [[midsize car]]s in [[South Africa]].


After the closure of Opel Australia, Holden imports newer Opel models such as the Astra GTC (ceased 1 May 2017), Astra VXR (Astra OPC), Cascada (ceased 1 May 2017), and Insignia VXR (Insignia OPC, ceased 1 May 2017), under the Holden badge.<ref>{{cite web|url=http://media.opel.com/media/intl/en/opel/news.detail.html/content/Pages/news/intl/en/2014/opel/05-01-holden-australia.html|title=Opel to Build Vehicles for Holden in Australia and New Zealand|access-date=19 March 2017}}</ref> The 2018 5th-gen [[Holden Commodore (ZB)|Holden Commodore ZB]] is a badge-engineered Opel Insignia, replacing the Australian-made, rear-wheel-drive [[Holden Commodore|Commodore]] with the German-made front-wheel/all-wheel-drive Insignia platform; however this model is no longer offered since the closure of Holden.
==Models==
===Nomenclature===
From the beginning of production until 1930, Opel models usually carried model-numbers such as 4 / 12&nbsp;hp. The number before the slash was the [[tax horsepower]], the number behind it was the actual performance in [[horsepower]]. Exceptions were e.g., the first Opel car, which bore the name Patent Motor Car "System Lutzmann".


Opel returned to the New Zealand market in 2022, backed by the existing importer of the Peugeot and Citroën brands.<ref>{{Cite web|url=https://www.autocar.co.nz/opel-to-launch-in-new-zealand/|title=Opel to launch in New Zealand|first=Tom|last=Gasnier|date=24 March 2022}}</ref><ref>{{Cite web|url=https://www.whichcar.com.au/news/opel-returns-to-new-zealand|title=Opel returns to Australasia – but New Zealand only|website=WhichCar|date=29 March 2022 }}</ref> Opel's New Zealand model line-up consists of the Corsa, Mokka, Astra and Grandland models, with the first two in both electric and petrol drivetrains.<ref>{{Cite web|url=https://www.ebbett.co.nz/brand/opel|title=Which Opel Are You?|website=Ebbett Opel}}</ref>
This quite complicated system was replaced by the given [[engine displacement]] (for example, 1.2&nbsp;liters) in 1931, which was kept only until 1937. An exception was the Opel P4, whose name indicates it as a four-seater car. The name of the 1935-produced [[Opel Olympia]] was chosen in view of the Olympic Summer Games in 1936 and taken over by the following models.


===Asia===
From the late 1930s to the 1980s, terms from the [[German Navy]] (Kapitän, Admiral, Kadett) and from other official sectors (Diplomat, Senator) were often used as model names. And from the late 1980s, the model names of passenger cars end with an “A”. The last series to be renamed was the Opel Kadett, which was renamed to the [[Opel Astra]]. The only exception to this naming was the [[Opel Monterey]], built under license. Similar to the passenger cars, the model names of commercial vehicles end with an “O” (Combo, Vivaro, Movano).

====China====
Opel's presence in China recommenced in 2012 with the Antara, and added the Insignia estate in 2013.<ref>{{cite web|title=First Opel Insignia Sports Tourer in China Delivered to Customer|url=http://media.gm.com/content/media/cn/en/opel/news.detail.html/content/Pages/news/cn/en/2013/May/0528_Opel.html|work=Opel|access-date=10 August 2013|date=30 May 2013}}</ref> Opel-derived models are also sold as Buick. On 28 March 2014, Opel announced that it would leave China in 2015.<ref>{{cite web|url=http://media.opel.com/media/intl/en/opel/news.detail.html/content/Pages/news/intl/en/2014/opel/03-28-invests-245-millions-ruesselsheim.html|title=Opel Invests 245 Million Euros in Ruesselsheim|access-date=19 March 2017}}</ref>

====Japan====
{{See also|:ja:オペル#日本での販売{{!}}オペル (ja)}}
Opel was long General Motors' strongest marque in [[Japan]], with sales peaking at 38,000 in 1996. However, the brand was withdrawn from the Japanese market in December 2006, with just 1,800 sales there in 2005.<ref>{{cite web|date=2006-05-11|title=Opel pulls out of Japanese market|url=https://europe.autonews.com/article/20060515/ANE/60511025/opel-pulls-out-of-japanese-market|access-date=2021-11-21|website=Automotive News Europe}}</ref> Since then, Opel has not sold any cars or SUVs in Japan. Opel has been back on the Japanese market since 2022.<ref>{{cite web|title=オペル日本語サイトオープン 発売およびディーラーオープンは2022年上半期を予定。|url=https://newsroom.groupepsajapan.jp/news/20210804opel_japan_info|access-date=2021-11-21|website=newsroom.groupepsajapan.jp|language=ja}}</ref>

====Singapore====
A wide range of Opel models are exported to Singapore.

====Malaysia====
Opel was marketed in [[Malaysia]] beginning from the 1970s, and early models exported were Kadett, [[Opel Gemini|Gemini]], and [[Opel Manta|Manta]]. Opel had moderate sales from the 1980s until the early 2000s, when Malaysian car buyers favoured Japanese and Korean brand cars such as [[Toyota]], [[Honda]], [[Hyundai Motor Company|Hyundai]] ([[Inokom]]) and [[Kia]] ([[Naza]]), which offered more competitive prices. Sales of Opel cars in Malaysia were dropped then, as Opel's prices were slightly higher than the same-segment Japanese, Korean, and local [[Proton Holdings|Proton]] and [[Perodua]] cars, and they were hard to maintain, had bad aftersales services, and spare parts were not readily available.

Opel was withdrawn from Malaysian market in 2003, and the last models sold were the Zafira, Astra, and Vectra, and the rebadged [[Isuzu MU]] as the Frontera, later replaced by Chevrolet.

==== India ====
Opel India Pvt Ltd (OIPL) was founded in 1996 and gave the average Indian car buyers their first choice of (somewhat) affordable German engineering with the Astra sedan. Opel was withdrawn from the Indian market in 2006, replaced by Chevrolet.

==== Indonesia ====
Since 1938, the country has been producing Opels in a General Motors-owned plant since 1938. The plant was nationalized in 1957. In 1995, General Motors invested a new manufacturing plant in Indonesia, producing the Opel Astra (as Opel Optima), Opel Vectra, and [[Chevrolet S-10 Blazer|Chevrolet Blazer]] (as Opel Blazer).<ref>{{cite web|last=GridOto.com|title=Ini Alasan Blazer Pertama Dipasarkan di Indonesia Pakai Nama Opel - GridOto.com|url=https://jip.gridoto.com/read/261692363/ini-alasan-blazer-pertama-dipasarkan-di-indonesia-pakai-nama-opel|access-date=2020-10-24|website=jip.gridoto.com|language=id}}</ref> The latter was proved a sales success in the country.<ref>{{cite web|last=Indonesia|first=C. N. N.|title=Sejarah 100 Tahun General Motors di Indonesia Sebelum Pamit|url=https://www.cnnindonesia.com/teknologi/20200331140520-384-488688/sejarah-100-tahun-general-motors-di-indonesia-sebelum-pamit|access-date=2020-10-24|website=teknologi|language=id-ID}}</ref> In 2002, the Opel brand was replaced by the global Chevrolet brand.<ref>{{cite web|title=Sejarah Opel di Indonesia|url=https://www.mobilmotorlama.com/2017/12/sejarah-opel-di-indonesia.html|access-date=2020-10-24|website=Mobil Motor Lama|date=31 December 2017}}</ref>

====Thailand====
Since the 1970s, Opel cars were imported along with [[Holden]] cars by Universal Motors Thailand and Asoke Motors. Among the models imported were the [[Opel Rekord]], [[Holden Torana]], and the [[Opel Olympia]]. They were replaced by Phranakorn Yontrakarn (PNA) as the exclusive distributor of Opel cars in Thailand in the mid-1980s. PNA imported the [[Opel Kadett|Kadett]], [[Opel Astra|Astra]], [[Opel Vectra|Vectra]], [[Opel Omega|Omega]], and the [[Opel Calibra|Calibra]] to Thailand. The [[Opel Corsa#Corsa B (S93; 1993)|Corsa B]] was one of the more popular Opel models sold by PNA in the 1990s. In the mid to late 1990s, [[General Motors Thailand]] took over from PNA in the overseeing of sales and distribution of Opel cars in the country, with plans to build an assembly plant in [[Rayong province|Rayong]] to manufacture the [[Opel Zafira|Zafira]] for the domestic and export markets. However, due to the onset of the [[1997 Asian financial crisis|Asian financial crisis]], the Opel brand was phased out from the Thai market in 2000 and was replaced by [[Chevrolet]]. The [[Opel Zafira#Zafira A (1999)|Zafira A]], by then rebadged as a Chevrolet, went on sale in May 2000, to considerable success.

====Philippines====
Opel was one of the most popular non-Japanese car brands in the country during the 1970s and the 1980s alongside Ford, but left the Filipino market in 1985 as a result of the economic crisis at that time. GM Philippines returned with the Opel brand in 1997, and started selling the [[Opel Vectra|Vectra]], [[Opel Omega|Omega]] and later the [[Opel Tigra|Tigra]] and [[Opel Astra|Astra]]. Sales were good years after its introduction but Opel still struggled as Japanese manufacturers dominated the local automobile market. GM Philippines withdrew the brand by 2004–2005 due to poor sales. The last cars sold by Opel in the country before leaving the Philippine market were the Astra and the [[Opel Zafira|Zafira A]] (Which was being sold under the Chevrolet brand). The Opel brand was later replaced by Chevrolet's lineup.

====Taiwan====
In the 1980s, Kadett E and Omega A were imported to the Taiwanese market but the dealers imported base models and modified them with unstable quality. The CAC company became the sole import agent of Opel in Taiwan and the models were later manufacturing and sold the Astra F and Vectra B in the market. However, CAC went bankrupt in the late 1990s and stopped manufacturing Opel cars. GM Taiwan and then Yulon GM, a joint venture between Yulong and General Motors, kept importing and selling Astra G/H, Corsa B/C, Omega B, and Zafira A/B in Taiwan until 2012.<ref>{{cite web|title=GM quits Taiwan Yulong GM on cash crunch auto and parts, directory, query system, automotive standards, auto maker, auto supplier, auto manufacturer, auto and parts standards, auto information|url=http://www.wheelon.net/news/newslast_6698.html|access-date=2020-07-28|website=www.wheelon.net}}</ref><ref>{{cite web|title=OPEL 全車系提供ESP選擇|url=http://www.auto-online.com.tw/news/10805|access-date=2020-07-28|website=汽車線上情報 Auto-Online|language=zh-tw}}</ref><ref>{{cite web|title=110週年車聚圓滿落幕,Opel新一代Corsa首度在台曝光|url=https://news.u-car.com.tw/article/10623|access-date=2020-07-28|website=U-CAR.com.tw}}</ref> In 2022, Master Win Group relaunched Opel in the Taiwanese market.<ref>{{Cite web|url=https://autos.udn.com/autos/story/7825/6393489|title=Opel汽車確認年底重返台灣市場!Master Win集團成為總代理|date=16 June 2022|website=發燒車訊}}</ref>

===South America===
Several Opel models were sold across Latin America, mainly Brazil and Argentina, for decades with Chevrolet development badges and its derivatives, including the Corsa, Kadett, Astra, Vectra, Omega, Meriva, and Zafira. In the early 2010s, the Chevrolet line-up changed to adopt North American models such as the Spark, Sonic, and Cruze, or local, own Brazilian development models like the Cobalt, Celta, Onix, Spin, and Agile - of which the Onix, Cobalt, and Spin are still produced.

Opel has exported a wide range of products to [[Chile]] since 2011<ref>{{cite web|url=http://gmauthority.com/blog/2010/09/opel-to-export-to-chile-other-expanding-markets/|title=Opel To Export To Chile, Other Expanding Markets|date=28 September 2010|access-date=19 March 2017}}</ref> and [[Colombia]], [[Ecuador]], [[Uruguay]] since 2021. This ended once Opel came under Stellantis ownership.

===Europe===

====United Kingdom====
{{main|Vauxhall Motors}}

====Ireland====
In the 1980s, Opel became the sole GM brand name in Ireland, with the Vauxhall brand having been dropped.<ref>[https://books.google.com/books?id=KNITAQAAMAAJ&q=%22under+the+Opel+name%22 ''European Motor Business''], Issues 24–27, [[Economist Intelligence Unit]], 1991, p. 112.</ref> Vauxhall's Managing Director has also been Opel Ireland's Chief Executive since 2015.<ref>[https://www.bloomberg.com/research/stocks/private/person.asp?personId=27634208&privcapId=42448528&previousCapId=22816321&previousTitle=Chevrolet%20UK%20Ltd Rory Harvey, Chief Executive Officer, General Motors Ireland Limited], Bloomberg</ref>

There were two Opel-franchised assembly plants in [[Republic of Ireland|Ireland]] in the 1960s. One in [[Ringsend]], [[Dublin]], was operated by Reg Armstrong Motors, which also assembled [[NSU Motorenwerke|NSU]] cars and motorcycles. The second assembly plant was based in [[Cork (city)|Cork]] and operated by O'Shea's, which also assembled [[Škoda Auto|Škoda]] cars and [[Zetor]] tractors. The models assembled were the Kadett and the Rekord. From 1966, the Admiral was imported as a fully built unit and became a popular seller.

==European Car of the Year==
Opel have produced five winners of the [[European Car of the Year]] competition:
* '''1985''': [[Opel Kadett|Opel Kadett E]]
* '''1987''': [[Opel Omega|Opel Omega A]]
* '''2009''': [[Opel Insignia]]
* '''2012''': [[Opel Ampera]]
* '''2016''': [[Opel Astra|Opel Astra K]]

===Shortlisted models===
Several models have been shortlisted,{{clarify|date=October 2020}} including the:
* '''1980''': [[Opel Kadett|Opel Kadett D]]
* '''1981''': [[Opel Ascona|Opel Ascona C]]
* '''1989''': [[Opel Vectra|Opel Vectra A]]
* '''1991''': [[Opel Calibra]]
* '''1992''': [[Opel Astra|Opel Astra F]]
* '''1995''': [[Opel Omega|Opel Omega B]]
* '''1999''': [[Opel Astra|Opel Astra G]]
* '''2000''': [[Opel Zafira|Opel Zafira A]]
* '''2007''': [[Opel Corsa|Opel Corsa D]]
* '''2010''': [[Opel Astra|Opel Astra J]]
* '''2011''': [[Opel Meriva|Opel Meriva B]]

==Nomenclature==
From the late 1930s to the 1980s, terms from the [[German Navy]] (''[[Kapitän]], [[Admiral]], [[Kadett]]'') and from other official sectors (''[[Diplomat]], [[Senator]]'') were often used as model names. Since the late 1980s, the model names of Opel passenger cars end with an a. As Opels were no longer being sold in Great Britain, the need to have separate model names for essentially identical Vauxhall and Opel cars (although some exceptions were made to suit the British market) was made redundant. The last series to be renamed across the two companies was the Opel Kadett, being the only Opel to take the name of its Vauxhall counterpart, as Opel Astra. Although only two generations of Astra were built prior to the 1991 model, the new car was referred to across Europe as the Astra F, referring to its Kadett lineage. Until 1993, the Opel Corsa was known as the Vauxhall Nova in Great Britain, as Vauxhall had initially felt that Corsa sounded too much like "coarse", and would not catch on.

Exceptions to the nomenclature of ending names with an "a" include the under-licence built [[Opel Monterey|Monterey]], the [[Opel Speedster|Speedster]] (also known as the [[Vauxhall VX220]] in Great Britain), [[Opel GT|GT]] (which was not sold at all as a Vauxhall, despite the VX Lightning concept), the [[Opel Signum|Signum]], [[Opel Karl|Karl]], and the [[Opel Adam|Adam]]. The Adam was initially supposed to be called, "Junior" as was its developmental codename and because the name 'Adam' had no history/importance to the Vauxhall marque.

Similar to the passenger cars, the model names of commercial vehicles end with an o (Combo, Vivaro, Movano), except the Corsavan and Astravan.

Another unique aspect to Opel nomenclature is its use of the "Caravan" (originally styled as 'Car-A-Van') name to denote its [[station wagon]] body configuration, (similar to Volkswagen's ''Variant'' or Audi's ''Avant'' designations), a practice the company observed for many decades, which finally ceased with the 2008 Insignia and 2009 Astra, where the name "Sports Tourer" is now used for the estate/station wagon versions.

==Current model range==
{{main article|List of Opel vehicles}}
The following tables list current and announced Opel production vehicles as of 2024:


===Current model range===
====Passenger cars====
{| class="wikitable"
{| class="wikitable"
|-
|-
| [[Opel Corsa|Corsa]]<br />(Production: 1982–present)
![[Opel Agila|Agila]]
| [[File:2023_Opel_Corsa_F_IMG_8800.jpg|100px]]
![[Opel Ampera|Ampera]]
| {{nowrap|Supermini}}
![[Opel Antara|Antara]]
|
![[Opel Astra|Astra]]
* Hatchback
![[Opel Astra|Astra GTC]]
![[Opel Corsa|Corsa]]
![[Opel Insignia|Insignia]]
![[Opel Meriva|Meriva]]
![[Opel Mokka|Mokka]]
![[Opel Zafira|Zafira Tourer]]
|-
|-
| [[Opel Astra|Astra]]<br />(Production: 1991–present)
| City car
| [[File:Opel Astra L Auto Zuerich 2021 IMG 0320.jpg|100px]]
| Compact car
| {{nowrap|Small family car}}
| Compact crossover SUV
|
| Compact car
* Hatchback
| Sport compact car
* Sports Tourer (Estate/Wagon)
| Supermini
| Executive car
| Mini MPV
| Mini crossover SUV
| Compact MPV
|-
|-
| [[Opel Frontera (2024)|Frontera]]<br />(A rebadged [[Citroën C3 Aircross]])<br />(Was previously a rebadged [[Isuzu MU]] from 1991 to 2004)<br />(Production: 1991–2004 (original), 2024–present (revival))
| [[File:Opel Frontera C Electric Auto Zuerich 2024 DSC 6135.jpg|100px]]
| {{nowrap|Mid-size SUV}} (original)<br />{{nowrap|Subcompact crossover SUV}} (revival)
|
|
* SUV (original)
*5-door hatchback
* Crossover SUV (revival)
|-
| [[Citroën Jumpy|Zafira]]<br />(A rebadged [[Peugeot Traveller]]/[[Citroën SpaceTourer]])<br />(Production: 1999–present)
| [[File:Opel_Zafira_Life_(Facelift)_IMG_9905.jpg|100px]]
| {{nowrap|Minivan}} (Was previously a compact MPV from 1999 to 2019)
|
|
* MPV
*5-door hatchback
|-
| [[Opel Mokka|Mokka]]<br />(Production: 2012–present)
| [[File:Opel Mokka B IMG 4457.jpg|100x100px|Opel Insignia Grand Sport 1.6 Diesel Business Innovation (B) – Frontansicht, 5. Mai 2017, Düsseldorf]]
|Subcompact crossover SUV
|
|
*5-door SUV
* Crossover SUV
|-
| [[Opel Grandland|Grandland]]<br />(Production: 2017–present)
| [[File:Opel_Grandland_B_Electric_DSC_6030.jpg|100px]]
| {{nowrap|Compact crossover SUV}}
|
|
* Crossover SUV
*5-door hatchback
|-
*5-door wagon
| [[Opel Combo|Combo Life]]<br />(A rebadged [[Peugeot Rifter]]/[[Citroën Berlingo]])<br />(Production: 2018–present)
| [[File:Opel_Combo_E_XL_IMG_3307.jpg|100px]]
| {{nowrap|Leisure activity vehicle}}
|
|
* MPV
*3-door coupé
|-
| [[Citroën Ami (electric)|Rocks]]<br />(A rebadged [[Citroën Ami (electric)|Citroën Ami]])<br />(Production: 2021–present)
| [[File:Opel_Rocks-e_1X7A7069.jpg|100px]]
| {{nowrap|Quadricycle}}
|
|
* Quadricycle
*3-door coupé
|}
*5-door hatchback

===Light commercial vehicles===
{| class="wikitable"
|-
| [[Opel Combo|Combo]]<br />(A rebadged [[Peugeot Partner]]/[[Citroën Berlingo]])<br />(Was previously a panel van version of the [[Opel Kadett]] from 1986 to 1993)<br />(Was previously a panel van version of the [[Opel Corsa]] from 1993 to 2006)<br />(Was previously a rebadged [[Fiat Doblò]] from 2012 to 2018)<br />(Production: 1986–present)
| [[File:2023_Opel_Combo_E_IMG_9753.jpg|100px]]
| {{nowrap|Panel van}}
|
|
* Van
*4-door sedan
|-
*5-door notchback
| [[Fiat Ducato|Movano]]<br />(A rebadged [[Fiat Ducato]])<br />(Was previously a rebadged [[Renault Master]] from 1998 to 2021)<br />(Production: 1998–present)
*5-door wagon
| [[File:Opel_Movano_C_1X7A6332.jpg|100px]]
|
| {{nowrap|Light commercial vehicle}}
*5-door MPV
|
*5-door SUV
|
|
* Van
*5-door MPV
* Chassis cab
* Crew cab
|-
|-
| [[Opel Vivaro C|Vivaro]]<br />(A rebadged [[Peugeot Expert]]/[[Citroën Jumpy]])<br />(Was previously a rebadged [[Renault Trafic]] from 2001 to 2019)<br />(Production: 2001–present)
|[[File:Opel Agila front.JPG|75px|centre]]
|[[File:Opel Ampera (front quarter).jpg|75px|centre]]
| [[File:Opel_Vivaro_C_(Facelift)_IMG_9943.jpg|100px]]
| {{nowrap|Light commercial vehicle}}
|[[File:Opel Antara 2.4 4x4 Design Edition (Facelift) – Frontansicht, 29. Oktober 2011, Düsseldorf.jpg|75px|centre]]
|
|[[File:Opel Astra J front 20100402.jpg|75px|centre]]
* Van
|[[File:11-09-04-iaa-by-RalfR-153.jpg|75px|centre]]
* Chassis cab
|[[File:Opel Corsa Satellite (D, Facelift) – Frontansicht, 2. April 2011, Düsseldorf.jpg|75px|centre]]
|[[File:Opel Insignia 20090717 front.jpg|75px|centre]]
|[[File:Opel Meriva B 1.4 ECOTEC Innovation front 20100907.jpg|75px|centre]]
|[[File:Opel Mokka 2012.jpg|75px|centre]]
|[[File:Opel zafira tourer 1.jpg|80px|centre]]
|}
|}


==Discontinued models==
====Commercial vehicles====
===Introduced before acquisition by [[General Motors]] (1899–1929)===
{| class="wikitable"
{| class="wikitable"
|-
|-
|[[Opel Patentmotorwagen „System Lutzmann“|System Lutzmann]]
![[Opel Combo|Combo]]
|[[File:Lutzmann Motorcar.jpg|75px|centre]]
![[Opel Vivaro|Vivaro]]
|1899–1902
![[Opel Movano|Movano]]
|-
|-
|[[Opel 10/12 PS|10/12 PS]]
| Panel van
|
| Mid-sized commercial vehicle
|1902–1906
| Mid-sized commercial vehicle
|-
|-
|[[Opel Darracq|Darracq]]
|[[File:1902 Opel Darracq.jpg|75px|centre]]
|1902–1907
|-
|[[Opel 20/22 PS|20/22 PS]]
|
|
|1903–1906
*5-door panel van
|-
*5-door leisure activity vehicle
|[[Opel 12/14 PS|12/14 PS]]
|
|
|1904–1908
*Van
|-
*Minibus
|[[Opel 14/20 PS|14/20 PS]]
|[[File:1904-1906_Opel_16-18_PS_double_phaeton_(2012-10-26)_02.jpg|75px|centre]]
|1904–1908
|-
|[[Opel 35/40 PS|35/40 PS]]
|
|
|1905–1909
*Chassis Cab
|-
|-
|[[File:Opel combo 01.jpg|90px|centre]]
|[[Opel 45/50 PS|45/50 PS]]
|
|[[File:Opel Vivaro 20090905 front.JPG|75px|centre]]
|1906–1909
|[[File:Opel Movano B front 20100705.jpg|75px|centre]]
|}

====OPC (Opel Performance Center) models====
{| class="wikitable"
|-
|-
![[Opel Astra OPC|Astra OPC]]
|[[Opel 18/30 PS|18/30 PS]]
|
![[Opel Corsa OPC|Corsa OPC]]
|1907–1909
![[Opel Insignia OPC|Insignia OPC]]
|-
|-
|[[Opel 10/18 PS|10/18 PS]]
| Sport compact car
|[[File:Opel_10_18_PS_Doppelphaeton_1908.jpg|75px|centre]]
| Supermini
|1907–1910
| Large family car
|-
|-
|[[Opel 33/60 PS|33/60 PS]]
|
|
|1908–1913
*3-door coupé
|-
|[[Opel 4/8 PS|Doktorwagen]]
|[[File:Opel 4 8 PS Doktorwagen 1910.jpg|75px|centre]]
|1909–1910
|-
|[[Opel 6/12 PS|6/12 PS]]
|
|
|1909–1910
*3-door coupé
|-
|[[Opel 6/14 PS|6/14 PS]]
|[[File:1910_Opel_Touring.JPG|75px|centre]]
|1909–1910
|-
|[[Opel 15/24 PS|15/24 PS]]
|[[File:Opel_16-35_PS_1.jpg|75px|centre]]
|1909–1911
|-
|[[Opel 21/45 PS|21/45 PS]]
|
|
|1909–1914
*4-door sedan
*5-door notchback
*5-door wagon
|-
|-
|[[File:Opel Astra OPC 2012.jpg|75px|centre]]
|[[Opel 8/16 PS|8/16 PS]]
|[[File:Opel Corsa OPC 2012.JPG|75px|centre]]
|[[File:1908_Opel_8_16_Doppelphaeton_Lingen_08.08.2010_(3).jpg|75px|centre]]
|1910–1911
|[[File:Opel insignia 4T opc.jpg|75px|centre]]
|-
|[[Opel 28/70 PS|28/70 PS]]
|
|1910–1914
|-
|[[Opel 24/50 PS|24/50 PS]]
|[[File:Opel_25-55_pic1.JPG|75px|centre]]
|1910–1916
|-
|[[Opel 8/20 PS|8/20 PS]]
|[[File:Opel_8-20_PS_(1911)_at_Autoworld_Brussels_(8460369149).jpg|75px|centre]]
|1911–1916
|-
|[[Opel 10/24 PS|10/24 PS]]
|
|1911–1916
|-
|[[Opel 6/16 PS|6/16 PS]]
|[[File:Opel_6_16_PS_Zweisitzer_1910.jpg|75px|centre]]
|1911–1920
|-
|[[Opel 5/12 PS|Puppchen]]
|[[File:Opel_5-12_PS_(1911)_Classic-Gala_2021_1X7A0283.jpg|75px|centre]]
|1911–1920
|-
|[[Opel 18/40 PS|18/40 PS]]
|
|1912–1914
|-
|[[Opel 40/100 PS|40/100 PS]]
|
|1912–1916
|-
|[[Opel 13/30 PS|13/30 PS]]
|[[File:Opel_14-48_PS_1.jpg|75px|centre]]
|1912–1924
|-
|[[Opel 34/80 PS|34/80 PS]]
|
|1914–1916
|-
|[[Opel 12/34 PS|12/34 PS]]
|
|1916–1919
|-
|[[Opel 18/50 PS|18/50 PS]]
|
|1916–1919
|-
|[[Opel 9/25 PS|9/25 PS]]
|[[File:Opel_9_25_PS_Doppelphaeton_1912.jpg|75px|centre]]
|1916–1922
|-
|[[Opel 21/55 PS|21/55 PS]]
|
|1919–1924
|-
|[[Opel 30/75 PS|30/75 PS]]
|
|1919–1924
|-
|[[Opel 8M21|8M21]]
|
|1921–1922
|-
|[[Opel 10/30 (10/35) PS|10/30 PS]]
|[[File:Opel_10-35_PS_1.jpg|75px|centre]]
|1922–1924
|-
|[[Opel Laubfrosch|Laubfrosch]]
|[[File:Opel laubfrosch.jpg|75px|centre]]
|1924–1931
|-
|[[Opel 10/40 PS|10/40 PS]]
|
|1925–1929
|-
|[[Opel 12/50 PS|12/50 PS]]
|
|1927–1929
|-
|[[Opel 15/60 PS|15/60 PS]]
|
|1927–1929
|-
|[[Opel 8/40 PS|8/40 PS]]
|[[File:Opel_touring_car_(8353272381).jpg|75px|centre]]
|1927–1930
|-
|[[Opel Regent|Regent]]
|[[File:Opel_Regent.jpg|75px|centre]]
|1928–1929
|}
|}

===Introduced after acquisition by [[General Motors]] (1929–2017)===
{| class="wikitable"
|-
|[[Opel Blitz|Blitz]]<br />(the final generation was a rebadged [[Bedford CF]])
|[[File:Bedford_blitz_v_sst.jpg|75px|centre]]
|1930–1988
|-
|[[Opel 1.8 Liter|1.8 Liter]]
|[[File:Opel_Model_18B_1,8-Liter_4-Door_Sedan_1931b.jpg|75px|centre]]
|1931–1933
|-
|[[Opel 1,2 Liter|P4]]
|[[File:Opel_P4,_Baujahr_1936_(Sp).JPG|75px|centre]]
|1931–1937
|-
|[[Opel 1,3 Liter|1,3 Liter]]
|[[File:Opel_1.3ltr._Bj_1934-2.jpg|75px|centre]]
|1934–1935
|-
|[[Opel 2.0 litre|»6«]]
|[[File:Opel_Regent_Pullman-Limousine_1936.jpg|75px|centre]]
|1934–1937
|-
|[[Opel Olympia|Olympia]]
|[[File:1968-Opel-Olympia.jpg|75px|centre]]
|1935–1940 (Original)<br />1947–1953 (1st Revival)<br />1967–1970 (2nd Revival)
|-
|[[Opel Super 6|Super 6]]
|[[File:Opel Super 6 BW 3.JPG|75px|centre]]
|1937–1938
|-
|[[Opel Admiral|Admiral]]
|[[File:OPEL-DIPLOMAT-A.jpg|75px|centre]]
|1937–1939 (Original)<br />1964–1976 (Revival)
|-
|[[Opel Kadett|Kadett]]
|[[File:Opel_Kadett_E_1991.jpg|75px|centre]]
|1937–1940 (Original)<br />1962–1993 (Revival)
|-
|[[Opel Kapitän|Kapitän]]
|[[File:Opel_Kapitän_B_BW_1.JPG|75px|centre]]
|1939–1940 (Original)<br />1948–1970 (Revival)
|-
|[[Opel Rekord|Rekord]]
|[[File:Opel_Rekord_E2_front_20081218.jpg|75px|centre]]
|1953–1986
|-
|[[Opel Diplomat|Diplomat]]
|[[File:Opel_Diplomat_V8_1Y7A6126.jpg|75px|centre]]
|1964–1977
|-
|[[Opel Commodore|Commodore]]
|[[File:Opel_Commodore_C_vl_red.jpg|75px|centre]]
|1967–1982
|-
|[[Opel GT|GT]]<br />(the newer generation was a rebadged [[Saturn Sky]])
|[[File:Opel_GT_front.JPG|75px|centre]]
|1968–1973 (Original)<br />2007–2009 (Revival)
|-
|[[Opel Ascona|Ascona]]
|[[File:Opel_Ascona.JPG|75px|centre]]
|1970–1988
|-
|[[Opel Manta|Manta]]<br />(to be revived as a Crossover SUV in 2025)
|[[File:1987_Opel_Manta_GSI.jpg|75px|centre]]
|1970–1988
|-
|[[Opel K 180|K 180]]<br />(Latin America only)
|[[File:Opel_K-180_1.JPG|75px|centre]]
|1974–1978
|-
|[[Isuzu Gemini|Gemini]]<br />(a rebadged [[Isuzu Gemini]])<br />(Malaysia and Thailand only)
|[[File:Isuzu_Gemini_PF_Osaka_JPN_001.jpg|75px|centre]]
|1975–1983
|-
|[[Opel Monza|Monza]]
|[[File:OPEL-VAUX-MONZA-A-FACELIFT.jpg|75px|centre]]
|1978–1986
|-
|[[Opel Senator|Senator]]
|[[File:Opel_Senator_B_front_20080102.jpg|75px|centre]]
|1978–1993
|-
|[[Opel Chevette|Chevette]]<br />(a rebadged [[Vauxhall Chevette]])
|[[File:Vauxhall_Chevette_Sedanlette.jpg|75px|centre]]
|1980–1982
|-
|[[Opel Omega|Omega]]
|[[File:Opel_Omega_II_2.2i_Facelift_front_20100509.jpg|75px|centre]]
|1986–2003
|-
|[[Opel Vectra|Vectra]]
|[[File:Opel_Vectra_C_2.2_Direkt_front.JPG|75px|centre]]
|1988–2008
|-
|[[Opel Calibra|Calibra]]
|[[File:Opel Calibra front 20071212.jpg|75px|centre]]
|1990–1997
|-
|[[Opel Campo|Campo]]<br />(a rebadged [[Isuzu Faster]])
|[[File:2001_Opel_Campo_TFS_54_Sports_Cab_(8067005773).jpg|75px|centre]]
|1991–2001
|-
|[[Opel Monterey|Monterey]]<br />(a rebadged [[Isuzu Trooper]])
|[[File:OPEL-VAUX-MONTERREY-FACELIFT.jpg|75px|centre]]
|1992–1999
|-
|[[Opel Tigra|Tigra]]
|[[File:Opel_Tigra_Twin_Top_20090510_front.jpg|75px|centre]]
|1994–2001 (Original)<br />2004–2009 (Revival)
|-
|[[Holden Commodore|Calais]]<br />(a rebadged [[Holden Commodore|Holden Calais]])<br />(Malaysia and Singapore only)
|[[File:1996_Holden_Commodore_(VS)_Equipe_sedan_(2015-07-15)_01.jpg|75px|centre]]
|1995–1997
|-
|[[Chevrolet S-10 Blazer|Blazer]]<br />(a rebadged [[Chevrolet S-10 Blazer|Chevrolet Blazer]])<br />(Indonesia only)
|[[File:Opel_Blazer_front,_Karangasem.jpg|75px|centre]]
|1995–2002
|-
|[[Opel Sintra|Sintra]]<br />(a rebadged [[Chevrolet Venture]])
|[[File:OPEL-VAUX-SINTRA-A.jpg|75px|centre]]
|1996–1999
|-
|[[Opel Arena (van)|Arena]]<br />(a rebadged [[Renault Trafic]])
|[[File:Opel_arena_passenger_side.jpg|75px|centre]]
|1997–2000
|-
|[[Opel Agila|Agila]]<br />(a rebadged [[Suzuki Splash]],<br /> a rebadged [[Suzuki Solio]] from 2000 to 2008)
|[[File:Opel Agila B front.JPG|75px|centre]]
|2000–2014
|-
|[[Opel Speedster|Speedster]]
|[[File:Opel_Speedster_IMG_5210.jpg|75px|centre]]
|2001–2005
|-
|[[Opel Signum|Signum]]
|[[File:Opel Signum front 20090919.jpg|75px|centre]]
|2003–2008
|-
|[[Opel Meriva|Meriva]]
|[[File:Opel Meriva 1.4 Design Edition (B) – Frontansicht, 11. März 2012, Heiligenhaus.jpg|75x75px]]
|2003–2017
|-
|[[Opel Antara|Antara]]
|[[File:Opel Antara 2.4 4x4 Design Edition (Facelift) – Frontansicht, 29. Oktober 2011, Düsseldorf.jpg|75px]]
|2006–2015
|-
|[[Opel Insignia|Insignia]]
|[[File:Opel Insignia B FL IMG 4300.jpg|Opel Insignia Grand Sport 1.6 Diesel Business Innovation (B) – Frontansicht, 5. Mai 2017, Düsseldorf|75px|centre]]
|2008–2022
|-
|[[Chevrolet Volt|Ampera]]<br />(a rebadged [[Chevrolet Volt]])
|[[File:Opel Ampera – Frontansicht, 18. Juni 2012, Düsseldorf.jpg|75x75px]]
|2012–2015
|-
|[[Opel Adam|Adam]]
|[[File:Opel Adam 1.4 Slam – Frontansicht, 15. Januar 2014, Düsseldorf.jpg|75px]]
|2013–2019
|-
|[[Opel Cascada|Cascada]]
|[[File:Opel Cascada 1.6 EDIT Innovation – Frontansicht, 23. März 2014, Düsseldorf.jpg|75px]]
|2013–2019
|-
|[[Opel Karl|Karl]]<br />(a rebadged [[Chevrolet Spark]])
|[[File:Opel KARL (2).jpg|75px]]
|2015–2019
|-
|[[Chevrolet Bolt|Ampera-e]]<br />(a rebadged [[Chevrolet Bolt]])
|[[File:Opel Ampera-e mit BMW-Genosse als Hintergrund.jpg|75x75px]]
|2017–2019
|}

===Introduced after acquisition by [[PSA Group]] (2017–present)===
{| class="wikitable"
|-
|[[Opel Crossland|Crossland]]
|[[File:Opel Crossland IMG 4883.jpg|100px]]
|2017–2024
|}

==Motorsports==
[[File:2013-03-05 Geneva Motor Show 8022.JPG|thumb|Opel Adam R2 Rallye at the 2013 [[Geneva Motor Show]]]]
[[File:2005 DTM Zandvoort (17185339802).jpg|thumb|[[Opel Vectra GTS V8 DTM]] of [[Phoenix Racing (German racing team)|Phoenix Racing]] at [[Circuit Park Zandvoort]] in 2005]]
[[Opel Rally Team]] took part in [[World Rally Championship]] in the early 1980s with the [[Opel Ascona]] 400 and the [[Opel Manta]] 400, developed in conjunction with Irmscher and Cosworth. [[Walter Röhrl]] won the [[1982 World Rally Championship season|1982 World Rally Championship]] drivers' title, and the 1983 [[Safari Rally]] was won by [[Ari Vatanen]].

In the 1990s, Opel took part in the [[Deutsche Tourenwagen Meisterschaft]] and the succeeding International Touring Car Championship, and won the [[1996 International Touring Car Championship season|1996 championship]] with the [[Opel Calibra|Calibra]]. The brand also participated in the [[Super Tourenwagen Cup]] in the 1990s, winning the manufacturers' title in [[1998 Super Tourenwagen Cup|1998]].<ref>{{Cite web |date=2012-11-21 |title=Opel Returns to Motor Sport |url=https://www.automotiveworld.com/news-releases/opel-returns-to-motor-sport/ |access-date=2023-07-30 |website=Automotive World}}</ref><ref>{{Cite web |title=History – S. Spiess Motorenbau GmbH |url=https://www.spiess-racing.com/company/history/ |access-date=2023-07-30 |website=www.spiess-racing.com}}</ref> Opel took part in the revived [[Deutsche Tourenwagen Masters|German DTM]] race series between 2000 and 2005 with the [[Opel Astra|Astra]] and [[Opel Vectra GTS V8 DTM|Vectra]] models, but after winning several races in 2000, it struggled for results afterwards and never won the championship. However, Opel won the [[Nürburgring 24 Hours]] with the Astra in 2003.

Opel returned to [[motorsport]] competition with the [[Opel Adam|Adam]] in 2013.<ref>{{cite web|url=http://media.gm.com/media/intl/en/opel/news.detail.html/content/Pages/news/intl/en/2012/opel/11_21_opel_motorsport.html|title=Opel returns to motor sport|access-date=19 March 2017|date=21 November 2012|archive-date=4 March 2016|archive-url=https://web.archive.org/web/20160304002242/http://media.gm.com/media/intl/en/opel/news.detail.html/content/Pages/news/intl/en/2012/opel/11_21_opel_motorsport.html|url-status=dead}}</ref>

In 2014, Opel presented a road-legal sport version of the Adam R2 Rally Car – the [[Opel Adam S]]<ref>{{cite web|url=http://www.auto-power-girl.com/cars-news/2014/11/18/opel/8797/opel_adam_s_gets_priced.html|title=150HP Opel Adam S|work=Auto-Power-Girl.com|access-date=19 November 2014|archive-date=25 October 2018|archive-url=https://web.archive.org/web/20181025071042/http://www.auto-power-girl.com/cars-news/2014/11/18/opel/8797/opel_adam_s_gets_priced.html|url-status=dead}}</ref> – powered by a 1.4 L turbocharged engine which generates 150 HP. The car makes 0–100&nbsp;km/h in just 8.5 seconds.

In 2019 at IAA, Opel presented the Corsa Rally Electric, an electric rally car for customer motor sport. Together with ADAC, Europe's largest automobile association, Opel has started the ADAC Opel Electric Rally Cup, the first rally brand cup for electric cars in the world in 2021. The charging infrastructure uses renewably generated electricity from the public power grid. In 2023, teams from seven nations took part in eight races in Germany, Austria, France and Switzerland. The electric motor, battery, inverter, and onboard charger come from the Corsa production vehicle. In 2024, the cup will enter its fourth season.

==Sponsorship==
Opel had previously sponsored football clubs [[AC Milan]] (1994–2006), [[FC Bayern Munich]] (1989–2002), [[Paris Saint-Germain]] (1995–2002), [[ACF Fiorentina]] (1983–1986), [[FC Girondins de Bordeaux]] (1985–1991) and [[Feyenoord]] (2013–2017).


==See also==
==See also==
{{Portal box|Germany|Cars|Companies}}
* [[Fritz von Opel]]
* [[Fritz von Opel]]
* [[Rikky von Opel]]
* [[Rikky von Opel]]
Line 478: Line 1,032:
* [[Irmscher]]
* [[Irmscher]]
* [[Steinmetz Opel Tuning]]
* [[Steinmetz Opel Tuning]]
* [[IDA-Opel]]
* [[List of German cars]]
{{Portalbar|Germany|Cars|Transport|Companies}}


==Notes==
==References==
{{reflist|colwidth=30em}}
{{Reflist|30em}}


==External links==
==External links==
{{Commons category|Opel vehicles}}
{{Commons category}}
* {{Official website}}
*{{dmoz|Recreation/Autos/Makes_and_Models/Opel/}}
*[http://www.opel.com Opel International] official corporate website
* [http://www.thecaryoudrive.com/en/021206c1a Technical specifications of Opel models]
* {{YouTube|user=opelblog}}
* {{PM20|FID=co/017676|TEXT=Documents and clippings about|NAME=}}


{{General Motors}}
{{Opel}}
{{Opel}}
{{Classic Opel timeline}}
{{Opel timeline}}
{{Opel timeline}}
{{Navboxes|list1=
{{Opel timeline 1919 to 1950}}
{{Classic Opel timeline}}
{{Stellantis}}
{{Automotive industry in Germany}}
{{German bicycle manufacturers}}
}}

{{Authority control}}


[[Category:Opel| ]]
[[Category:Opel| ]]
[[Category:Companies that filed for Chapter 11 bankruptcy in 2009]]
[[Category:Car manufacturers of Germany]]
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[[Category:Vehicle manufacturing companies established in 1862]]
[[Category:Companies established in 1862]]
[[Category:Companies based in Hesse]]
[[Category:Companies based in Hesse]]
[[Category:German brands]]
[[Category:German brands]]
[[Category:General Motors subsidiaries]]
[[Category:Luxury motor vehicle manufacturers]]
[[Category:General Motors marques]]
[[Category:Stellantis]]
[[Category:Motor vehicle manufacturers of Germany]]
[[Category:Truck manufacturers of Germany]]
[[Category:Motorcycle manufacturers of Germany]]

[[Category:Cycle manufacturers of Germany]]
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[[Category:1862 establishments in the German Confederation]]
[[an:Opel]]
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[[zh:欧宝]]

Latest revision as of 04:07, 20 December 2024

Opel Automobile GmbH
Company typeSubsidiary
IndustryAutomotive
Founded21 January 1862; 162 years ago (1862-01-21)[1]
FounderAdam Opel
Headquarters,
Germany
Number of locations
10 manufacturing facilities
Area served
Europe (Vauxhall Motors in the UK), Middle East and Asia-Pacific[2]: . 40, 41 
Key people
Florian Huettl (CEO)
ProductsAutomobiles
Electric vehicles
Commercial vehicles
Production output
Increase 1.2 million vehicles (2016)[3]
RevenueIncrease $18.7 billion (2016)[4]
Number of employees
37,000 (2017)[3]
Parent
DivisionsOpel Performance Center[6]
Subsidiaries
Websitewww.opel.com Edit this at Wikidata

Opel Automobile GmbH (German pronunciation: [ˈoːpl̩]), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Group prior to its merger with Fiat Chrysler Automobiles to form Stellantis in 2021. Most of the Opel lineup is marketed under the Vauxhall brand in the United Kingdom since the 1980s. Some Opel vehicles were badge-engineered in Australia under the Holden brand until 2020, in North America and China under the Buick, Saturn (until 2010), and Cadillac brands, and in South America under the Chevrolet brand.

Opel traces its roots to a sewing machine manufacturer founded by Adam Opel in 1862 in Rüsselsheim am Main. The company began manufacturing bicycles in 1886 and produced its first automobile in 1899. With the Opel RAK program, the world's first rocket program, under the leadership of Fritz von Opel, the company played an important role in the history of aviation and spaceflight: Various land speed records were achieved, and the world's first rocket-powered flights were performed in 1928 and 1929. After listing on the stock market in 1929, General Motors took a majority stake in Opel and then full control in 1931, making the automaker a wholly owned subsidiary, establishing an American ownership of the German automaker for nearly 90 years.[1] Together with British manufacturer Vauxhall Motors, which GM had acquired in 1925, the two companies formed the backbone of GM's European operations – later merged formally in the 1980s as General Motors Europe.

In March 2017, PSA Peugeot Citroën agreed to acquire Opel, the British twin sister brand Vauxhall and the European auto lending business from General Motors for €2 billion ($2.3 billion), making the French automaker the second biggest in Europe, after Volkswagen.[8]

Opel is still headquartered in Rüsselsheim am Main. The company designs, engineers, manufactures, and distributes Opel-branded passenger vehicles, light commercial vehicles, and vehicle parts; together with its British sister marque Vauxhall, they are present in over 60 countries around the world.[9]

History

[edit]
Advertisement for the Opel Perfecta sewing machines (1901)
Opel safety bicycle

1862–1898

[edit]

The company was founded in Rüsselsheim, Hesse, Germany, on 21 January 1862, by Adam Opel. In the beginning, Opel produced sewing machines. Opel[10] launched a new product in 1886: he began to sell high-wheel bicycles, also known as penny-farthings. Opel's two sons participated in high-wheel bicycle races, thus promoting this means of transportation. In 1888, production was relocated from a cowshed to a more spacious building in Rüsselsheim. The production of high-wheel bicycles soon exceeded the production of sewing machines.[11] At the time of Opel's death in 1895, he was the leader in both markets.

1898–1920

[edit]

The first cars were designed in 1898 after Opel's widow Sophie and their two eldest sons entered into a partnership with Friedrich Lutzmann, a locksmith at the court in Dessau in Saxony-Anhalt, who had been working on automobile designs for some time.[12][13] The first Opel production Patent Motor Car was built in Rüsselsheim early 1899, although these cars were not very successful (A total of 65 motor cars were delivered: eleven in 1899, twenty-four in 1900 and thirty in 1901) and the partnership was dissolved after two years, following which Opel signed a licensing agreement in 1901 with the French Automobiles Darracq France to manufacture vehicles under the brand name Opel Darracq. These cars consisted of Opel bodies mounted on Darracq chassis, powered by two-cylinder engines.

The company first showed cars of its design at the 1902 Hamburg Motor Show. Production began in 1906, with the licensed Opel Darracq version discontinued in 1907.[14][15]

In 1909, the Opel 4/8 PS model, known as the Doktorwagen (lit.'Doctor's Car') was produced. Its reliability and robustness were appreciated by physicians, who drove long distances to see their patients back when hard-surfaced roads were still rare. The Doktorwagen sold for only 3,950 marks, about half as much as the luxury models of its day.

The company's factory was destroyed by fire in 1911, and a new facility was built with more up-to-date machinery.

Opel's cars were initially tested on public roads, leading to complaints about noise and road damage. Under public pressure, Opel began construction of a test oval in 1917. The track was completed in 1919, but not open to the public until 24 October 1920 under the official name of Opel-Rennbahn (Opel Race Track).[16]

1920–1939

[edit]
Opel RAK.1 – world's first public flight of a manned rocket-powered plane on 30 September 1929
Opel Admiral convertible (1937–1939)
Opel Kapitän (1938–1940)

In the early 1920s, Opel became the first German car manufacturer to build automobiles with a mass-production assembly line. In 1924, they used their assembly line to produce a new open two-seater called the Laubfrosch (Tree frog). The Laubfrosch was finished exclusively in green lacquer. The car sold for an expensive 3,900 marks (expensive considering the less expensive manufacturing process), but by the 1930s, this type of vehicle would cost a mere 1,930 marks – due in part to the assembly line, but also due to the skyrocketing demand for cars. Adam Opel led the way for motorised transportation to become not just a means for the rich, but also a reliable way for people of all classes to travel.

Opel had a 37.5% market share in Germany and was the country's largest automobile exporter in 1928. The "Regent" – Opel's first eight-cylinder car – was offered. The RAK 1 and RAK 2 rocket-propelled cars made sensational record-breaking runs.

Opel as a company and its co-owner Fritz von Opel, grandson of Adam Opel, were instrumental in popularizing rocket propulsion for vehicles and have an important place in the history of spaceflight and rocket technology. In the 1920s, Fritz von Opel initiated together with Max Valier, co-founder of the "Verein für Raumschiffahrt", the world's first rocket program, Opel-RAK, leading to speed records for automobiles, rail vehicles and the first manned rocket-powered flight in September 1929.[17] Months earlier in 1928, one of his rocket-powered prototypes, the Opel RAK2, piloted by von Opel himself at the AVUS speedway in Berlin, reached a record speed of 238 km/h (148 mph) in front of 3,000 spectators and world media representatives, including Fritz Lang, director of Metropolis and Woman in the Moon, world boxing champion Max Schmeling, and many other sports and show business celebrities. A world speed record for rail vehicles was reached with RAK3 at a top speed of 256 km/h (159 mph).[18] After these successes, von Opel piloted the world's first public rocket-powered flight using Opel RAK.1, a rocket plane designed by Julius Hatry.[19] World media reported these events, including Universal Newsreel in the US, causing "Raketen-Rummel" or "Rocket Rumble" immense global public excitement, particularly in Germany, where, among others, Wernher von Braun was highly influenced.[20]

Friedrich Sander, Opel RAK technician August Becker and Opel employee Karl Treber (from right to left) in front of liquid-fuel rocket-plane prototype while test operation at Opel Rennbahn in Rüsselsheim

Opel RAK became enthralled with liquid propulsion, building and testing them in the late 1920s in Rüsselsheim. According to Max Valier's account, Opel RAK rocket designer, Friedrich Wilhelm Sander launched two liquid-fuel rockets at Opel Rennbahn in Rüsselsheim on 10 and 12 April 1929. These Opel RAK rockets were the first European, and after Goddard, the world's second, liquid-fuel rockets in history. In his book Raketenfahrt Valier describes the size of the rockets as of 21 cm (8.3 in) in diameter and with a length of 74 cm (29 in), weighing 7 kg (15 lb) empty and 16 kg (35 lb) with fuel. The maximum thrust was 45 to 50 kp, with a total burning time of 132 seconds. These properties indicate a gas pressure pumping. The first missile rose so quickly that Sander lost sight of it. Two days later, a second unit was ready to go, Sander tied a 4,000-meter (13,000 ft)-long rope to the rocket. After 2,000 m (6,600 ft) of rope had been unwound, the line broke, and this rocket also disappeared in the area, probably near the Opel proving ground and racetrack in Rüsselsheim, the "Rennbahn". Sander and Opel also worked on an innovative liquid-propellant rocket engine for an anticipated flight across the English Channel. By May 1929, the engine produced a thrust of 200 kg (440 lb.) "for longer than fifteen minutes, and in July 1929, the Opel RAK collaborators were able to attain powered phases of more than thirty minutes for thrusts of 300 kg (660-lb.) at Opel's works in Rüsselsheim," again according to Max Valier's account.

The Great Depression led to an end of the Opel-RAK program, but Max Valier continued the efforts. After switching from solid-fuel to liquid-fuel rockets, he died while testing and is considered the first fatality of the dawning space age. Sander's technology was confiscated by the German military in 1935. He was forced to sell his company and was imprisoned for treason. He died in 1938.

In March 1929, General Motors (GM), impressed by Opel's modern production facilities, bought 80% of the company. The Opel family gained $33.3 million from the transaction. Subsequently, during 1935, a second factory was built at Brandenburg for the production of "Blitz" light trucks. In 1929 Opel licensed the design of the radical Neander motorcycle and produced it as the Opel Motoclub in 1929 and 1930, using Küchen, J.A.P., and Motosacoche engines. Fritz von Opel attached solid-fuel rockets to his Motoclub in a publicity stunt, riding the rocket-boosted motorcycle at the Avus racetrack.[21]

After acquiring the remaining shares in 1931, General Motors had full ownership of Adam Opel AG and organized it as a wholly owned subsidiary. In 1935, Opel became the first German car manufacturer to produce over 100,000 vehicles annually. This was because of the popularity of the Opel P4 model. The sales price was 1,650 marks and the car had a 23 PS (17 kW) 1.1 L four-cylinder engine achieving a top speed of 85 km/h (53 mph).

Opel Blitz assembly at the Brandenburg plant, 1936

Opel also produced the first mass-production vehicle in Germany with a self-supporting ("unibody") all-steel body, closely following the 1934 Citroën Traction Avant. This was one of the most important innovations in automotive history.[22] Launched in 1935, the Olympia was light and its aerodynamics enhanced performance and fuel economy.

The 1930s was a decade of growth, and by 1937, with 130,267 cars produced. Opel's Rüsselsheim facility was Europe's top in terms of vehicle production, and ranking seventh worldwide.[23]

1938 saw the presentation of the highly successful Kapitän. With a 2.5 L six-cylinder engine, all-steel body, front independent suspension, hydraulic shock absorbers, hot-water heating (with electric blower), and central speedometer. 25,374 Kapitäns were made before the intensification of World War II brought automotive manufacturing to a temporary stop in the autumn of 1940, by order of the government.

Military Opel Blitz in Italy (1944)

World War II

[edit]

Opel automobile production ended in October 1940, after the company's American leadership had rejected an "invitation" to switch to munitions manufacture a few months earlier.[24] In 1942 Opel switched to wartime production, making aircraft parts and tanks. Truck manufacture continued at the Brandenburg plant, where the 3.6-liter Opel Blitz truck had been built since 1938. These 3 short tons (2.7 t) trucks were also built under license by Daimler-Benz in Mannheim.[24]

1945–1970

[edit]
An administration building of Opel Rüsselsheim

After the end of the war, with the Brandenburg plant dismantled and transported to the Soviet Union, and 47% of the buildings in Rüsselsheim destroyed,[25] former Opel employees began to rebuild the Rüsselsheim plant. The first postwar Opel Blitz truck was completed on 15 July 1946 in the presence of United States Army General Geoffrey Keyes and other local leaders and press reporters.[25] Opel's Rüsselsheim plant also made Frigidaire refrigerators in the early post-war years.[26]

Opel GT This two seater sports car was introduced in 1968 and was produced until 1973.

1970–2017

[edit]

During the 1970s and 1980s, the Vauxhall and Opel ranges were rationalised into one consistent range across Europe.

The 1973 version of the Opel Kadett was later rebadged in hatchback, saloon, and estate form as the Vauxhall Chevette for the UK market, with German factories producing the Opel versions. The Opel Ascona of this era was sold on the UK market (and made in British and continental factories) as the Vauxhall Cavalier. Both of these cars had mild styling changes, as did the flagship Opel Rekord and Vauxhall Carlton saloon and estate ranges, which went on sale towards the end of the 1970s.

By the 1970s, Opel had emerged as the stronger of GM's two European brands; Vauxhall was the third-best-selling brand in Great Britain after the British Motor Corporation (later British Leyland) but made only a modest impact elsewhere. The two companies were direct competitors outside of each other's respective home markets. Still, mirroring US automaker Ford's decision to merge its British and German subsidiaries in the late 1960s, GM followed the same precedent. Opel and Vauxhall had loosely collaborated before, but serious efforts to merge the two companies' operations and product families into one did not start until the 1970s – which had Vauxhall's complete product line replaced by vehicles built on Opel-based platforms – the only exception to the rule being the Bedford CF panel van. This only solely Vauxhall design was marketed as an Opel on the continent. By the turn of the 1980s, the two brands were, in effect, the same.

Opel's first front-wheel drive car – the new version of the Kadett – entered production in 1979, initially built in Germany and Belgium. It was sold in the UK alongside the stronger-selling Vauxhall version – the Astra – which entered UK production in 1981.

During the 1970s, Opel expressed interest in building an additional production facility in Spain and eventually settled on a location near Zaragoza, intending to develop a new supermini for the 1980s there. The factory opened in 1982, and its first product was the Opel Corsa (imported to the UK as the Vauxhall Nova from 1983).

The Ascona switched to front-wheel drive for an all-new General Motors J-Car global model format in 1981, with the Cavalier nameplate continuing for the UK market. The Kadett was revamped again in 1984, and became the company's first winner of the European Car of the Year accolade. The Rekord's successor, the Opel Omega (still Vauxhall Carlton in the UK), achieved the same success two years later.

The long-running Ascona nameplate was discontinued in 1988, with its replacement being sold as the Vectra, although the UK market version was still sold as the Vauxhall Cavalier. The Opel Manta coupe was also discontinued in 1988, with its Vectra-based successor, the Calibra, being launched the following year. Soon afterward, Opel launched a high-performance version of the Omega – the Lotus Omega (Lotus Carlton in the UK) – which featured Lotus-tuned suspension and had a top speed of 175 mph.

Opel Rekord E, mk.2 (1982–1986)

Opel's first turbocharged car was the Opel Rekord 2.3 TD, first shown at Geneva in March 1984.[27]

In the 1990s, Opel was considered GM's cash cow, with profit margins similar to Toyota's. Opel's profit helped to offset GM's losses in North America and to fund GM's expansion into Asia.[28] 1999 was the last time when Opel was profitable for an entire year after almost 20 years.[29]

The first major Opel launch of the 1990s was the 1991 Astra, which spelled the end for the Kadett nameplate that had debuted more than 50 years earlier. The company also turned to Japanese Isuzu for its first SUV, the Frontera, which was also launched in 1991 but produced in Europe despite its Japanese origins. The larger Monterey joined the company's SUV line-up in 1994, but had been dropped from the UK and continental markets by 2000 due to disappointing sales.

At the end of 1992, the company unveiled a completely new Corsa, which, like the original model, was produced at the Zaragoza plant. This car carried the Corsa nameplate on the UK market as a Vauxhall.

A second generation Omega was launched in early 1994. It remained in production for a decade, but when production finished, there was no direct successor due to declining sales of executive saloon models from mainstream brands. A Corsa-based coupe, the Tigra, was also launched around this time and lasted in production for six years.

The second generation Opel Vectra was launched in 1995, with the Vectra nameplate now extending to the Vauxhall version in the UK.

The first Opel MPV, the Sintra, was launched in Europe in 1996, imported from the US where it was sold as a Pontiac, but discontinued after three years due to disappointing sales. The Vauxhall-badged UK market version was also slated in motoring surveys for its dismal build quality and reliability.

1997 saw the demise of the Calibra coupe after an eight-year production, with no immediate replacement.

The Opel Astra hatchbacks, saloons, and estate were wholly revamped for 1998 and, within two years, had also spawned coupe and cabriolet versions, as well as a compact MPV, the Zafira.

In 1999, Opel unveiled its first sports car, the Speedster (Vauxhall VX220 in the UK). However, it was not a success and was discontinued in 2005. The company moved into the city car market in early 2000 with the Agila launch.

The third generation Opel Corsa was launched in 2000, followed by a new version of the Vectra in 2002 and the Astra in 2004.

Three generations of Vectra gave way to the Insignia in 2008, with the new model becoming the company's first European Car of the Year award winner for 22 years.

Following the 2008 global financial crisis and the Chapter 11 reorganization of GM, on 10 September 2009, GM agreed to sell a 55% stake in Opel to a consortium including Magna group and Sberbank – with the approval of the German government. The deal was later called off.[30]

With ongoing restructuring plans, Opel announced the closure of its Antwerp plant in Belgium by the end of 2010.[31]

In 2010, Opel announced that it would invest around 11 billion in the next five years.[32] €1 billion of that was designated solely for the development of innovative and fuel-saving engines and transmissions.[33]

On 29 February 2012, Opel announced the creation of a major alliance with PSA Peugeot Citroen, resulting in GM taking a 7% share of PSA, becoming PSA's second-largest shareholder after the Peugeot family. The alliance was intended to enable $2 billion per year of cost savings through platform sharing, common purchasing, and other economies of scale.[34] In December 2013, GM sold its 7% interest in PSA for £250 million, after plans of cost savings were not as successful.[35] Opel was said to be among Europe's most aggressive discounters in the market.[36] GM reported a 2016 loss of US$257 million from its European operations.[35] It is reported that GM has lost about US$20 billion in Europe since 1999.[37]

Opel's plant in Bochum closed in December 2014, after 52 years of activity, due to overcapacity.[38]

Opel withdrew from China, where it had a network of 22 dealers, in early 2015[39] after General Motors decided to withdraw its Chevrolet brand from Europe starting in 2016.[40]

2017–present

[edit]

In March 2017, the PSA Group agreed to buy Opel, its English twin sister brand Vauxhall and their European auto lending business from General Motors for US$2.2 billion.[41][42] In return, General Motors will pay PSA US$3.2 billion for future European pension obligations and keep managing US$9.8 billion worth of plans for existing retirees. Furthermore, GM is responsible for paying about US$400 million annually for 15 years to fund the existing pension plans in Great Britain and Germany.[41]

In June 2017, Michael Lohscheller, Opel's chief financial officer, replaced Karl-Thomas Neumann as CEO.[43] The acquisition of Opel and Vauxhall was completed in August 2017.[5]

In the 2018 financial year, Opel achieved an operating income of €859 million. It was the first positive income since 1999.[44][45]

On 16 January 2021, Opel became part of Stellantis following the merger of its parent company PSA Group with the Italian-American group Fiat Chrysler Automobiles.

In September 2021, Stellantis appointed Uwe Hochgeschurtz to Opel's management[46] to replace Michael Lohscheller who left to Vinfast.[47]

Company

[edit]
Assembly plant in Eisenach
The Opel Vectra C, in production from 2002 to 2008

Opel operates 10 vehicle, powertrain, and component plants and four development and test centres in six countries, and employs around 30,000 people in Europe. The brand sells vehicles in more than 60 markets worldwide. Other plants are in Eisenach and Kaiserslautern, Germany; Szentgotthárd, Hungary; Figueruelas, Spain; Gliwice, and Tychy, Poland; Aspern, Austria; Ellesmere Port, and Luton, United Kingdom.[48] The Dudenhofen Test Center is located near the company's headquarters and is responsible for all technical testing and vehicle validations.

Around 6,250 people are responsible for the engineering and design of Opel/Vauxhall vehicles at the International Technical Development Center and European Design Center in Rüsselsheim.[49] All in all, Opel plays an important role in Stellantis' global R&D footprint.

Leadership

[edit]
Dr. Karl-Thomas Neumann,
CEO of the Opel Group from March 2013 to June 2017
Chairmen/CEOs of Adam Opel AG/GmbH since 1948
Name From To
Edward W. Zdunek [de] (Gaston de Wolff, acting chairman) November 1948 February 1961
Nelson J. Stork February 1961 March 1966
L. Ralph Mason March 1966 1970
Alexander Cunningham 1970 January 1974
John P. McCormack February 1974 February 1976
James F. Waters March 1976 August 1980
Robert C. Stempel September 1980 February 1982
Ferdinand Beickler February 1982 February 1986
Horst W. Herke February 1986 March 1989
Louis Hughes April 1989 June 1992
David Herman July 1992 June 1998
Gary Cowger June 1998 October 1998
Robert Hendry October 1998 March 2001
Carl-Peter Forster April 2001 June 2004
Hans Demant June 2004 January 2010
Nick Reilly January 2010 March 2011
Karl-Friedrich Stracke[50] April 2011 July 2012
Thomas Sedran (interim chairman)[51] July 2012 February 2013
Dr. Karl-Thomas Neumann[52] March 2013 June 2017
Michael Lohscheller June 2017 September 2021
Uwe Hochgeschurtz September 2021 May 2022
Florian Huettl Since June 2022

Plants

[edit]
Production site Image Production since Products Comments Employees
Rüsselsheim am Main, Germany 1898 12.990
Kaiserslautern, Germany 1966 2.150
Kikinda, Serbia (*Ex-Yugoslavia) 1977–1992 ?
Opel Eisenach GmbH
Eisenach, Germany
1990 1300 Employees for 3 Months from 1 October 2021 until 31 December 2021 at short-time work at home, due factory close because chips issue.[54] 1.420
Figueruelas, near Zaragoza, Spain 1982 5.120
Gliwice, Poland 1998 2.920
Opel Manufacturing Poland[56]
Tychy, Poland
1996
  • Diesel engines
480
Opel Szentgotthárd
Szentgotthárd, Hungary
1990
  • Engines
  • Transmissions
810
Vauxhall Ellesmere Port
Ellesmere Port, United Kingdom
1962
  • Astra K Sports Tourer (estate/wagon)
1.630
IBC Vehicles Ltd
Luton, Great Britain
1907 1.140
GM Auto LLC
Saint Petersburg, Russia
2008 880

Plant controlled as first-tier subsidiary of General Motors Europe Limited, second-tier subsidiary of GM CME Holdings CV and third-tier subsidiary of General Motors Corporation (GMC):[48]

Production
site
Image Production since Products Comments Employees
Opel Wien GmbH[48]
Aspern, Austria
1982 Opel Wien in Austria also well known as its first name General Motors Austria[57] 1.480

Marketing

[edit]
[edit]
1862: Adam Opel's initials

The first Opel logo contained the letters "A" and "O" – the initials of the company's founder, Adam Opel. The A was in bronze, the O in red.

In 1866, Opel expanded and started to produce bicycles. Around 1890, the logo was completely redesigned. The new logo also contained the words "Victoria Blitz" (referring to Lady Victory; they were certain of the triumph of their bicycles). The word "Blitz" (English: lightning) first appeared back then, but without a depiction.

1910: the blue eye

Another redesign was commissioned in 1909. The new logo was much more spirited and contained only the company name Opel. It was placed on the motorcycles that they had started to produce in 1902, and on the first cars which were produced in 1909.

In 1910, the logo was the shape of an eye, and it was surrounded by laurels, with the text "Opel" in the centre.

From the mid-1930s to the 1960s, passenger cars carried a ring which was crossed by some kind of a flying thing pointing to the left, which in some form could be interpreted as a zeppelin, the same flying object being used also as a forward-pointing hood ornament. In some versions, it looked like an arrow; in others, like an aeroplane or a bird.

Besides the hood ornament flying through the ring, Opel also used a coat of arms in various forms, which mostly had a combination of white and yellow colours in it, a shade of yellow which is typical for Opel until today. One was oval, half white and half yellow. The Opel writing was black and in the middle of the oval symbol.

The origin of the lightning in the Opel logo lies in the truck Opel Blitz (German Blitz = English "lightning"), which had been a commercial success, widely used also within the Wehrmacht, Nazi Germany's military. Originally, the logo for this truck consisted of two stripes arranged loosely like a lightning symbol with the words "Opel" and "Blitz" in them, in later, 1950s models simplified to the horizontal form of lightning which appears in the current Opel logo. The jag in the lightning always follows the original from the "Opel Blitz" text stripes, in the form of a horizontally stretched letter "Z".

By the end of the 1960s, the two forms merged, and the horizontal lightning replaced the flying thing in the ring, giving way to the basic design which is used since then with variations. Through all its variations, this logo is simple and unique, and both easily recognisable and reproducible with just two strokes of a pen.

In the 1964 version, the lightning with a ring was used in a yellow rectangle, with the Opel writing below. The whole logo was again delimited by a black rectangle. The basic form and proportions of the Blitz logo have remained unchanged since the 1970 version, which made the lightning tails shorter so that the logo could fit proportionately within a yellow square, meaning it could be displayed next to the 'blue square' General Motors logo. In the mid-1970s, the Vauxhall "Griffin" logo was, in turn, resized and displayed within a corresponding red square, so that all three logos could be displayed together, thus signifying the unified GM Europe.

Clubs

[edit]

The SC Opel Rüsselsheim is a football club with over 450 members. RV 1888 Opel Rüsselsheim is a cycling club.

Slogans

[edit]

Opel's corporate tagline as of June 2017 is The Future Is Everyone's (German: Die Zukunft gehört allen). The list of Opel's slogans is shown below:

  • Fresh thinking – better cars. (2002–2007)
  • Discover Opel (2007–2009)
  • Wir Leben Autos. (2009–2017)
  • The Future is Everyone's (2017–present)

Partnerships

[edit]

Opel currently has partnerships with association football clubs such as Bundesliga clubs Borussia Dortmund and 1. FSV Mainz 05. Opel cooperates with French oil and gas company TotalEnergies on plans for a battery cell factory.[58] From 1994 until 2006, Opel has been partnership with Milan and previously with Fiorentina from 1983 until 1986 in Italy, from 1995 until 2002 with Paris Saint-Germain in France, from 1989 until 2002 with Bayern Munchen in Germany and from 2013 until 2017 with Feyenoord Rotterdam in Netherlands.

World presence

[edit]

The Opel brand is present in most of Europe, parts of North Africa, South Africa, the Middle East (EMEA), Chile, Colombia, Ecuador, Uruguay, Japan, Singapore, Taiwan, and New Zealand.[59][60] Their models have been rebadged and sold in other countries and continents, such as Vauxhall in Great Britain, and previously, Chevrolet in Latin America, Holden in Australia and New Zealand, and Saturn in the United States and Canada. Following the demise of General Motors Corporation's Saturn division in North America, Opel cars were rebadged and sold in the United States, Canada, Mexico,[61] and China under the Buick name with models such as the Opel Insignia/Buick Regal, Opel Astra sedan/Buick Verano (both which share underpinnings with the Chevrolet Cruze), and Opel Mokka/Buick Encore.

In 2017, GM confirmed plans of a "hybrid global brand" which includes Vauxhall, Opel and Buick to use more synergies between the brands.[62][63] This plan was overridden by the sale of Vauxhall and Opel brands to PSA Peugeot Citroën.

North America

[edit]

United States

[edit]

Opel cars appeared under their own name in the U.S. from 1958 to 1975, when they were sold through Buick dealers as captive imports. The best-selling Opel models in the U.S. were the 1964 to 1972 Opel Kadett, the 1971 to 1975 Opel Manta, and the 1968 to 1973 Opel GT.[64][65] (The name "Opel" was also applied from 1976 to 1980 to vehicles manufactured by Isuzu (similar to the "Isuzu I-Mark"), but mechanically those were entirely different cars).

Historically, Opel vehicles have also been sold at various times in the North American market as either heavily modified, or "badge-engineered" models under the Chevrolet, Buick, Pontiac, Saturn, and Cadillac brands – for instance the J-body platform, which was largely developed by Opel – was the basis of North American models such as the Chevrolet Cavalier and Cadillac Cimarron. Below is a list of the most recent Opel models which were sold under GM's North American brands.

Buick Regal (fifth generation, 2009–2017, and sixth generation, 2018–2020)
[edit]

The last two generations of the Buick Regal have been rebadged versions of the Opel Insignia.[66] The main differences are the modified radiator grill and the altered colour of the passenger compartment illumination (blue instead of red). The Regal GS is comparable to the Insignia OPC. The 5th generation Buick Regal was first assembled alongside the Insignia at the Opel plant in Rüsselsheim. In the first quarter of 2011, it began to be built on the flexible assembly line at the GM plant in Oshawa, Ontario, Canada.[67] All 6th generation Buick Regals were built alongside the Insignia at the Opel plant in Rüsselsheim, Germany.

Buick Cascada
[edit]

The Buick Cascada was a rebadged Opel Cascada, built in Poland and sold in the United States unchanged from the Opel in all but badging.[68][69]

Buick LaCrosse
[edit]

Unlike the vehicles listed above, the Buick LaCrosse was not a rebadged version of an Opel model. However, it was based on a long-wheelbase version of the Opel-developed Epsilon II-platform, so shared many key components with the Opel Insignia and thereby the Buick Regal.

Saturn Astra (2008–2009)
[edit]

The Astra H was sold in the US as the Saturn Astra for model years 2008 and 2009.

Saturn L-Series (2000–2005)
[edit]

The Saturn L-Series was a modified version of the Opel Vectra B. Though the Saturn had different exterior styling and had plastic door panels, it shared the same body shape as the Opel. Both cars rode on the GM2900 platform. The Saturn also had a different interior, yet shared some interior parts, such as the inside of the doors.

Saturn VUE (2nd generation, 2008–2010), Chevrolet Captiva Sport
[edit]

The second generation of the Saturn VUE, introduced in 2007 for the 2008 model year, was a rebadged version of the German-designed Opel Antara, manufactured in Mexico. After the demise of the Saturn brand, the VUE was discontinued, but the car continued to be produced and sold as Chevrolet Captiva Sport in Mexican and South American markets. The Chevrolet Captiva Sport was introduced for the US commercial and fleet markets in late 2011 for the 2012 model.

Cadillac Catera (1997–2001)
[edit]

The Opel Omega B was sold in the US as the Cadillac Catera.

Africa

[edit]

Opel exports a variety of models to Algeria, Egypt, Morocco, South Africa, and Tunisia.

South Africa

[edit]

The 2015 Opel range in South Africa comprises the Opel Adam, Opel Astra, Opel Corsa, Opel Meriva, Opel Mokka, and Opel Vivaro. No diesel versions are offered.

From 1986 to 2003, Opel models were produced by Delta Motor Corporation, a company created through a management buyout following of GM's divestment from apartheid South Africa. Delta assembled the Opel Kadett, with the sedan version called the Opel Monza. This was replaced by the Opel Astra, although the Kadett name was retained for the hatchback and considered a separate model. A version of the Rekord Series E remained in production after the model had been replaced by the Omega in Europe, as was a Commodore model unique to South Africa, combining the bodyshell of the Rekord with the front end of the revised Senator. The Opel Corsa was introduced in 1996, with kits of the Brazilian-designed sedan and pick-up (known in South African English as a bakkie) being locally assembled.

Although GM's passenger vehicle line-up in South Africa consisted of Opel-based models by the late 1970s, these were sold under the Chevrolet brand name, with only the Kadett being marketed as an Opel when it was released in 1980. In 1982, the Chevrolet brand name was dropped, with the Ascona, Rekord, Commodore, and Senator being rebadged as Opels.

Oceania

[edit]

Many Opel models or models based on Opel architectures have been sold in Australia and New Zealand under the Holden marque, such as the Holden Barina (1994–2005), which were rebadged versions of the Opel Corsa, the Holden Astra, a version of the Opel Astra, and the Captiva 5, a version of the Opel Antara. In New Zealand, the Opel Kadett and Ascona were sold as niche models by General Motors New Zealand in the 1980s, while the Opel brand was used on the Opel Vectra until 1994.

For the first time ever, the Opel brand was introduced to Australia on 1 September 2012, including the Corsa, Astra, Astra GTC, and Insignia models.[70][71] On 2 August 2013, Opel announced it was ending exports to Australia due to poor sales, with only 1,530 vehicles sold in the first ten months.[72][73]

After the closure of Opel Australia, Holden imports newer Opel models such as the Astra GTC (ceased 1 May 2017), Astra VXR (Astra OPC), Cascada (ceased 1 May 2017), and Insignia VXR (Insignia OPC, ceased 1 May 2017), under the Holden badge.[74] The 2018 5th-gen Holden Commodore ZB is a badge-engineered Opel Insignia, replacing the Australian-made, rear-wheel-drive Commodore with the German-made front-wheel/all-wheel-drive Insignia platform; however this model is no longer offered since the closure of Holden.

Opel returned to the New Zealand market in 2022, backed by the existing importer of the Peugeot and Citroën brands.[75][76] Opel's New Zealand model line-up consists of the Corsa, Mokka, Astra and Grandland models, with the first two in both electric and petrol drivetrains.[77]

Asia

[edit]

China

[edit]

Opel's presence in China recommenced in 2012 with the Antara, and added the Insignia estate in 2013.[78] Opel-derived models are also sold as Buick. On 28 March 2014, Opel announced that it would leave China in 2015.[79]

Japan

[edit]

Opel was long General Motors' strongest marque in Japan, with sales peaking at 38,000 in 1996. However, the brand was withdrawn from the Japanese market in December 2006, with just 1,800 sales there in 2005.[80] Since then, Opel has not sold any cars or SUVs in Japan. Opel has been back on the Japanese market since 2022.[81]

Singapore

[edit]

A wide range of Opel models are exported to Singapore.

Malaysia

[edit]

Opel was marketed in Malaysia beginning from the 1970s, and early models exported were Kadett, Gemini, and Manta. Opel had moderate sales from the 1980s until the early 2000s, when Malaysian car buyers favoured Japanese and Korean brand cars such as Toyota, Honda, Hyundai (Inokom) and Kia (Naza), which offered more competitive prices. Sales of Opel cars in Malaysia were dropped then, as Opel's prices were slightly higher than the same-segment Japanese, Korean, and local Proton and Perodua cars, and they were hard to maintain, had bad aftersales services, and spare parts were not readily available.

Opel was withdrawn from Malaysian market in 2003, and the last models sold were the Zafira, Astra, and Vectra, and the rebadged Isuzu MU as the Frontera, later replaced by Chevrolet.

India

[edit]

Opel India Pvt Ltd (OIPL) was founded in 1996 and gave the average Indian car buyers their first choice of (somewhat) affordable German engineering with the Astra sedan. Opel was withdrawn from the Indian market in 2006, replaced by Chevrolet.

Indonesia

[edit]

Since 1938, the country has been producing Opels in a General Motors-owned plant since 1938. The plant was nationalized in 1957. In 1995, General Motors invested a new manufacturing plant in Indonesia, producing the Opel Astra (as Opel Optima), Opel Vectra, and Chevrolet Blazer (as Opel Blazer).[82] The latter was proved a sales success in the country.[83] In 2002, the Opel brand was replaced by the global Chevrolet brand.[84]

Thailand

[edit]

Since the 1970s, Opel cars were imported along with Holden cars by Universal Motors Thailand and Asoke Motors. Among the models imported were the Opel Rekord, Holden Torana, and the Opel Olympia. They were replaced by Phranakorn Yontrakarn (PNA) as the exclusive distributor of Opel cars in Thailand in the mid-1980s. PNA imported the Kadett, Astra, Vectra, Omega, and the Calibra to Thailand. The Corsa B was one of the more popular Opel models sold by PNA in the 1990s. In the mid to late 1990s, General Motors Thailand took over from PNA in the overseeing of sales and distribution of Opel cars in the country, with plans to build an assembly plant in Rayong to manufacture the Zafira for the domestic and export markets. However, due to the onset of the Asian financial crisis, the Opel brand was phased out from the Thai market in 2000 and was replaced by Chevrolet. The Zafira A, by then rebadged as a Chevrolet, went on sale in May 2000, to considerable success.

Philippines

[edit]

Opel was one of the most popular non-Japanese car brands in the country during the 1970s and the 1980s alongside Ford, but left the Filipino market in 1985 as a result of the economic crisis at that time. GM Philippines returned with the Opel brand in 1997, and started selling the Vectra, Omega and later the Tigra and Astra. Sales were good years after its introduction but Opel still struggled as Japanese manufacturers dominated the local automobile market. GM Philippines withdrew the brand by 2004–2005 due to poor sales. The last cars sold by Opel in the country before leaving the Philippine market were the Astra and the Zafira A (Which was being sold under the Chevrolet brand). The Opel brand was later replaced by Chevrolet's lineup.

Taiwan

[edit]

In the 1980s, Kadett E and Omega A were imported to the Taiwanese market but the dealers imported base models and modified them with unstable quality. The CAC company became the sole import agent of Opel in Taiwan and the models were later manufacturing and sold the Astra F and Vectra B in the market. However, CAC went bankrupt in the late 1990s and stopped manufacturing Opel cars. GM Taiwan and then Yulon GM, a joint venture between Yulong and General Motors, kept importing and selling Astra G/H, Corsa B/C, Omega B, and Zafira A/B in Taiwan until 2012.[85][86][87] In 2022, Master Win Group relaunched Opel in the Taiwanese market.[88]

South America

[edit]

Several Opel models were sold across Latin America, mainly Brazil and Argentina, for decades with Chevrolet development badges and its derivatives, including the Corsa, Kadett, Astra, Vectra, Omega, Meriva, and Zafira. In the early 2010s, the Chevrolet line-up changed to adopt North American models such as the Spark, Sonic, and Cruze, or local, own Brazilian development models like the Cobalt, Celta, Onix, Spin, and Agile - of which the Onix, Cobalt, and Spin are still produced.

Opel has exported a wide range of products to Chile since 2011[89] and Colombia, Ecuador, Uruguay since 2021. This ended once Opel came under Stellantis ownership.

Europe

[edit]

United Kingdom

[edit]

Ireland

[edit]

In the 1980s, Opel became the sole GM brand name in Ireland, with the Vauxhall brand having been dropped.[90] Vauxhall's Managing Director has also been Opel Ireland's Chief Executive since 2015.[91]

There were two Opel-franchised assembly plants in Ireland in the 1960s. One in Ringsend, Dublin, was operated by Reg Armstrong Motors, which also assembled NSU cars and motorcycles. The second assembly plant was based in Cork and operated by O'Shea's, which also assembled Škoda cars and Zetor tractors. The models assembled were the Kadett and the Rekord. From 1966, the Admiral was imported as a fully built unit and became a popular seller.

European Car of the Year

[edit]

Opel have produced five winners of the European Car of the Year competition:

Shortlisted models

[edit]

Several models have been shortlisted,[clarification needed] including the:

Nomenclature

[edit]

From the late 1930s to the 1980s, terms from the German Navy (Kapitän, Admiral, Kadett) and from other official sectors (Diplomat, Senator) were often used as model names. Since the late 1980s, the model names of Opel passenger cars end with an a. As Opels were no longer being sold in Great Britain, the need to have separate model names for essentially identical Vauxhall and Opel cars (although some exceptions were made to suit the British market) was made redundant. The last series to be renamed across the two companies was the Opel Kadett, being the only Opel to take the name of its Vauxhall counterpart, as Opel Astra. Although only two generations of Astra were built prior to the 1991 model, the new car was referred to across Europe as the Astra F, referring to its Kadett lineage. Until 1993, the Opel Corsa was known as the Vauxhall Nova in Great Britain, as Vauxhall had initially felt that Corsa sounded too much like "coarse", and would not catch on.

Exceptions to the nomenclature of ending names with an "a" include the under-licence built Monterey, the Speedster (also known as the Vauxhall VX220 in Great Britain), GT (which was not sold at all as a Vauxhall, despite the VX Lightning concept), the Signum, Karl, and the Adam. The Adam was initially supposed to be called, "Junior" as was its developmental codename and because the name 'Adam' had no history/importance to the Vauxhall marque.

Similar to the passenger cars, the model names of commercial vehicles end with an o (Combo, Vivaro, Movano), except the Corsavan and Astravan.

Another unique aspect to Opel nomenclature is its use of the "Caravan" (originally styled as 'Car-A-Van') name to denote its station wagon body configuration, (similar to Volkswagen's Variant or Audi's Avant designations), a practice the company observed for many decades, which finally ceased with the 2008 Insignia and 2009 Astra, where the name "Sports Tourer" is now used for the estate/station wagon versions.

Current model range

[edit]

The following tables list current and announced Opel production vehicles as of 2024:

Corsa
(Production: 1982–present)
Supermini
  • Hatchback
Astra
(Production: 1991–present)
Small family car
  • Hatchback
  • Sports Tourer (Estate/Wagon)
Frontera
(A rebadged Citroën C3 Aircross)
(Was previously a rebadged Isuzu MU from 1991 to 2004)
(Production: 1991–2004 (original), 2024–present (revival))
Mid-size SUV (original)
Subcompact crossover SUV (revival)
  • SUV (original)
  • Crossover SUV (revival)
Zafira
(A rebadged Peugeot Traveller/Citroën SpaceTourer)
(Production: 1999–present)
Minivan (Was previously a compact MPV from 1999 to 2019)
  • MPV
Mokka
(Production: 2012–present)
Opel Insignia Grand Sport 1.6 Diesel Business Innovation (B) – Frontansicht, 5. Mai 2017, Düsseldorf Subcompact crossover SUV
  • Crossover SUV
Grandland
(Production: 2017–present)
Compact crossover SUV
  • Crossover SUV
Combo Life
(A rebadged Peugeot Rifter/Citroën Berlingo)
(Production: 2018–present)
Leisure activity vehicle
  • MPV
Rocks
(A rebadged Citroën Ami)
(Production: 2021–present)
Quadricycle
  • Quadricycle

Light commercial vehicles

[edit]
Combo
(A rebadged Peugeot Partner/Citroën Berlingo)
(Was previously a panel van version of the Opel Kadett from 1986 to 1993)
(Was previously a panel van version of the Opel Corsa from 1993 to 2006)
(Was previously a rebadged Fiat Doblò from 2012 to 2018)
(Production: 1986–present)
Panel van
  • Van
Movano
(A rebadged Fiat Ducato)
(Was previously a rebadged Renault Master from 1998 to 2021)
(Production: 1998–present)
Light commercial vehicle
  • Van
  • Chassis cab
  • Crew cab
Vivaro
(A rebadged Peugeot Expert/Citroën Jumpy)
(Was previously a rebadged Renault Trafic from 2001 to 2019)
(Production: 2001–present)
Light commercial vehicle
  • Van
  • Chassis cab

Discontinued models

[edit]

Introduced before acquisition by General Motors (1899–1929)

[edit]
System Lutzmann
1899–1902
10/12 PS 1902–1906
Darracq
1902–1907
20/22 PS 1903–1906
12/14 PS 1904–1908
14/20 PS
1904–1908
35/40 PS 1905–1909
45/50 PS 1906–1909
18/30 PS 1907–1909
10/18 PS
1907–1910
33/60 PS 1908–1913
Doktorwagen
1909–1910
6/12 PS 1909–1910
6/14 PS
1909–1910
15/24 PS
1909–1911
21/45 PS 1909–1914
8/16 PS
1910–1911
28/70 PS 1910–1914
24/50 PS
1910–1916
8/20 PS
1911–1916
10/24 PS 1911–1916
6/16 PS
1911–1920
Puppchen
1911–1920
18/40 PS 1912–1914
40/100 PS 1912–1916
13/30 PS
1912–1924
34/80 PS 1914–1916
12/34 PS 1916–1919
18/50 PS 1916–1919
9/25 PS
1916–1922
21/55 PS 1919–1924
30/75 PS 1919–1924
8M21 1921–1922
10/30 PS
1922–1924
Laubfrosch
1924–1931
10/40 PS 1925–1929
12/50 PS 1927–1929
15/60 PS 1927–1929
8/40 PS
1927–1930
Regent
1928–1929

Introduced after acquisition by General Motors (1929–2017)

[edit]
Blitz
(the final generation was a rebadged Bedford CF)
1930–1988
1.8 Liter
1931–1933
P4
1931–1937
1,3 Liter
1934–1935
»6«
1934–1937
Olympia
1935–1940 (Original)
1947–1953 (1st Revival)
1967–1970 (2nd Revival)
Super 6
1937–1938
Admiral
1937–1939 (Original)
1964–1976 (Revival)
Kadett
1937–1940 (Original)
1962–1993 (Revival)
Kapitän
1939–1940 (Original)
1948–1970 (Revival)
Rekord
1953–1986
Diplomat
1964–1977
Commodore
1967–1982
GT
(the newer generation was a rebadged Saturn Sky)
1968–1973 (Original)
2007–2009 (Revival)
Ascona
1970–1988
Manta
(to be revived as a Crossover SUV in 2025)
1970–1988
K 180
(Latin America only)
1974–1978
Gemini
(a rebadged Isuzu Gemini)
(Malaysia and Thailand only)
1975–1983
Monza
1978–1986
Senator
1978–1993
Chevette
(a rebadged Vauxhall Chevette)
1980–1982
Omega
1986–2003
Vectra
1988–2008
Calibra
1990–1997
Campo
(a rebadged Isuzu Faster)
1991–2001
Monterey
(a rebadged Isuzu Trooper)
1992–1999
Tigra
1994–2001 (Original)
2004–2009 (Revival)
Calais
(a rebadged Holden Calais)
(Malaysia and Singapore only)
1995–1997
Blazer
(a rebadged Chevrolet Blazer)
(Indonesia only)
1995–2002
Sintra
(a rebadged Chevrolet Venture)
1996–1999
Arena
(a rebadged Renault Trafic)
1997–2000
Agila
(a rebadged Suzuki Splash,
a rebadged Suzuki Solio from 2000 to 2008)
2000–2014
Speedster
2001–2005
Signum
2003–2008
Meriva 2003–2017
Antara 2006–2015
Insignia
Opel Insignia Grand Sport 1.6 Diesel Business Innovation (B) – Frontansicht, 5. Mai 2017, Düsseldorf
Opel Insignia Grand Sport 1.6 Diesel Business Innovation (B) – Frontansicht, 5. Mai 2017, Düsseldorf
2008–2022
Ampera
(a rebadged Chevrolet Volt)
2012–2015
Adam 2013–2019
Cascada 2013–2019
Karl
(a rebadged Chevrolet Spark)
2015–2019
Ampera-e
(a rebadged Chevrolet Bolt)
2017–2019

Introduced after acquisition by PSA Group (2017–present)

[edit]
Crossland 2017–2024

Motorsports

[edit]
Opel Adam R2 Rallye at the 2013 Geneva Motor Show
Opel Vectra GTS V8 DTM of Phoenix Racing at Circuit Park Zandvoort in 2005

Opel Rally Team took part in World Rally Championship in the early 1980s with the Opel Ascona 400 and the Opel Manta 400, developed in conjunction with Irmscher and Cosworth. Walter Röhrl won the 1982 World Rally Championship drivers' title, and the 1983 Safari Rally was won by Ari Vatanen.

In the 1990s, Opel took part in the Deutsche Tourenwagen Meisterschaft and the succeeding International Touring Car Championship, and won the 1996 championship with the Calibra. The brand also participated in the Super Tourenwagen Cup in the 1990s, winning the manufacturers' title in 1998.[92][93] Opel took part in the revived German DTM race series between 2000 and 2005 with the Astra and Vectra models, but after winning several races in 2000, it struggled for results afterwards and never won the championship. However, Opel won the Nürburgring 24 Hours with the Astra in 2003.

Opel returned to motorsport competition with the Adam in 2013.[94]

In 2014, Opel presented a road-legal sport version of the Adam R2 Rally Car – the Opel Adam S[95] – powered by a 1.4 L turbocharged engine which generates 150 HP. The car makes 0–100 km/h in just 8.5 seconds.

In 2019 at IAA, Opel presented the Corsa Rally Electric, an electric rally car for customer motor sport. Together with ADAC, Europe's largest automobile association, Opel has started the ADAC Opel Electric Rally Cup, the first rally brand cup for electric cars in the world in 2021. The charging infrastructure uses renewably generated electricity from the public power grid. In 2023, teams from seven nations took part in eight races in Germany, Austria, France and Switzerland. The electric motor, battery, inverter, and onboard charger come from the Corsa production vehicle. In 2024, the cup will enter its fourth season.

Sponsorship

[edit]

Opel had previously sponsored football clubs AC Milan (1994–2006), FC Bayern Munich (1989–2002), Paris Saint-Germain (1995–2002), ACF Fiorentina (1983–1986), FC Girondins de Bordeaux (1985–1991) and Feyenoord (2013–2017).

See also

[edit]

References

[edit]
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[edit]