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{{short description|Process of producing video content}} |
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[[Image:videoproduction.JPG|thumb|260px|right| A video editor operating an AVID video software editing system in an editing suite]] |
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{{Cleanup rewrite|date=August 2020}} |
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'''Video production''' is the process of producing [[video]] content. It is the equivalent of [[filmmaking]], but with video recorded either as analog signals on [[videotape]], digitally in video tape or as computer files stored on optical discs, hard drives, SSDs, magnetic tape or memory cards instead of [[film stock]]. |
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'''Video production''' is [[videography]], the process of capturing moving [[images]] on [[electronic media]] (e.g., [[video tape]], [[direct to disk recording]], or [[solid state storage]] like a [[tapeless camcorder]]) even [[streaming media]]. The term includes methods of production and [[post-production]]. It is the equivalent of [[filmmaking]], but with images recorded electronically instead of [[film stock]]. |
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{{main|Broadcast}} |
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{{See also|Television studio}} |
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[[File:Video Production in San Diego by Patty Mooney.jpg|thumb|260px|Video production of a political commercial, San Diego, California (2004).]] |
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Two styles of producing video are ''ENG'' ([[Electronic news-gathering]]) and ''EFP'' ([[Electronic field production]]).<ref>{{Cite book|last1=Medoff|first1=Norman|url=https://books.google.com/books?id=-fnpAwAAQBAJ&q=Two+styles+of+producing+video+are+ENG+%28Electronic+news-gathering%29+and+EFP+%28Electronic+field+production%29&pg=PT137|title=Portable Video: ENG & EFP|last2=Fink|first2=Edward J.|date=2012-09-10|publisher=CRC Press|isbn=978-1-136-04770-1|language=en}}</ref> |
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==Video production for distance education == |
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It is the art and service of creating content, [[video editing]] and delivering a finished [[video]] product as is the case of distributing [[television program]]s for [[broadcast syndication]]. This can include production of [[television commercial]]s, [[corporate video]]s, event videos, [[wedding video]]s and special-interest [[home video]]s. A video production can range in size from a family making [[home movies]] with a [[prosumer]] [[camcorder]], a one solo [[camera operator]] with a [[professional video camera]] in a [[single-camera setup]] (aka a "one-man band"), a [[videographer]] with a sound person, to a [[multiple-camera setup]] shoot in a [[television studio]] to a [[production truck]] requiring a whole [[television crew]] for an [[electronic field production]] (EFP) with a [[production company]] with [[set construction]] on the [[backlot]] of a [[movie studio]]. |
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Video production for distance education is the process of capturing, editing, and presenting educational material specifically for use in on-line education. Teachers integrate best practice teaching techniques to create scripts, organize content, capture video footage, edit footage using computer based video editing software to deliver final educational material over the Internet. It differs from other types of video production in at least three ways:<ref name="moore2012">Moore, M. G., & Kearsley, M. G. (2012). 'Distance education: A systems view of on line learning'. (3rd ed.). Belmont, CA: Wadsworth/Cengage Learning.</ref> |
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*It augments traditional teaching tools used in on-line educational programs. |
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Styles of shooting include on a [[tripod]] (aka "sticks")<ref>http://journalism.ukings.ca/journalism_3925.html</ref> for a locked-down shot; hand-held to attain a more jittery [[camera angle]] or looser shot, incorporating [[Dutch angle]], [[Whip pan]] and whip zoom; on a [[Jib (camera)|jib]] that smoothly soars to varying heights; and with a [[Steadicam]] for smooth movement as the camera operator incorporates [[cinematic techniques]] moving through rooms, as can be seen in [[Pulp Fiction]] and [[The Shining (film)|The Shining]]. A "Poor Man's Steadicam" is the Easyrig<ref>http://easyrig.com/</ref> which is worn by the shooter like a tight vest with an arm that holds the camera.[[File:1994 Ot Pi Dick Crow Steadicam Athens.jpg|thumb|260px|A Steadicam Operator Videotapes Trials Rider in Athens, Greece, 1994]] |
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*It may incorporate motion video with sound, computer animations, stills, and other digital media. |
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*Capture of content may include use of cell phone integrated cameras and extend to commercial high-definition Broadcast quality cameras. |
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[[Webcasting]] is also being used in education for distance learning projects; one innovative use was the ''DiveLive'' programs.<ref>{{cite web|url=http://digital.ncdcr.gov/cdm/ref/collection/p249901coll22/id/695248|title=Live from Morehead City, it's Queen Anne's Revenge|work=ncdcr.gov}}</ref> |
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==Corporate Video== |
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Corporate video production covers a wide range of purposes from corporate communication, training and education, videotaping conferences and conventions, products and services, and sales. A popular type of corporate shoot is known as the "candids" or "happy-face" video, in which a multiple-day event is covered by a video crew, including speakers, break-out sessions, awards ceremonies and local recreational activities in which the conventioneers participate. An on-site editor then creates a short video presentation that is shown before the close of the convention. Many associations take advantage of the convention venue to gather interviews of their principals, setting up a green screen or other type of background in a secluded room. |
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[[File:The Impact Of Wikipedia.webm|thumbtime=3:52|thumb|300px|A marketing video for the [[Wikimedia Foundation]].]] |
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Increasing internet speeds, the transition to digital from physical formats such as tape to file-based media and the availability of [[cloud-based video]] services has increased use of the internet to provision services previously delivered [[On-premises software|on-premise]] in the context of commercial content creation for example [[Non-linear editing system#The Cloud|video editing]]. In some cases the lower costs of equivalent services in the cloud has driven adoption and in others the greater scope for collaboration and time savings.<ref>{{cite web |title=Will facilities ever go completely cloud-based|url=https://www.broadcastnow.co.uk/tech/will-facilities-ever-go-completely-cloud-based/5127033.article|date=26 February 2018|language=en}}</ref><ref>{{cite web|author=Price, Allison|title=Shifting Gears: How cloud is revolutionizing TV post-production|url=https://www.digitalfilmtree.com/shifting-gears-how-cloud-is-revolutionizing-tv-post-production/|date=15 June 2015|language=en}}</ref> |
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Video productions [[video tape]] or memory-based recording device or an edited version from a website video, optical disc, magnetic tape, or portable video device. |
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Individual Internet marketing videos are primarily produced in-house and by small [[Media agency|media agencies]], while a large volume of videos are produced by big media companies, [[crowdsourced]] production marketplaces, or in scalable video production platforms.<ref>{{cite web |title=The Advantages of Individual Marketing |url=https://smallbusiness.chron.com/advantages-individual-marketing-31178.html |access-date=31 May 2019 |language=en}}</ref> |
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Corporate video is now an accessible marketing medium for almost all businesses with a wider range of video types being offered. Common corporate video forms include: |
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* Testimonial videos |
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* Corporate stories - more emotive than a traditional corporate video |
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* Collaboration/Product placement videos - brands teaming up with Youtube producers |
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* Full feature length movie - this is far more rare but a good example is the U.S. Military movie - Act of Valor |
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* Web Presenter Videos - hologram style videos where a human presenter is overlaid on a corporate website. |
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* Product demonstrations. |
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Corporate videos are being used to achieve a range of business goals, such as: |
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* Raising brand awareness |
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* Building trust |
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* Gaining acceptance |
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* Explaining complicated products/concepts. |
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[[File:Video Production in San Diego by Patty Mooney.jpg|thumb|260px|Video Production of a Political Commercial, San Diego, California, 2004]][[Betacam]] SP video production has been the [[broadcast television]] standard from the early 1980s up until the beginning of the 21st Century when many [[television station]]s began to use digital media to shoot, transmit and store their footage. Two styles of producing video are ENG - [[Electronic news-gathering]] and EFP - [[Electronic field production]]. Television video productions include [[television commercials]], [[infomercial]]s, [[newscast]]s, entertainment shows, documentaries, [[sitcom]] and [[reality show]]s. |
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==Event Video== |
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{{main|Event videography}} |
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Video production can be used at sporting, school, stage, wedding, church, and similar events to provide recordings of the events. Event video productions range in distribution from a wedding video that is custom made for a bride and groom and their immediate family and friends, to a dance recital where dozens to hundreds of videos are sold to individual dancers. Event video production can also be used to broadcast events live to viewers at home such as a press conference or concert. Video of live events can be sent by microwave or a [[satellite truck]] from the event location to a television studio in order to be broadcast.<ref>Zettl, Herbert. Video Basics 6. Belmont: Wadsworth Publishing, 2009.</ref> |
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== Marketing Video == |
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Marketing videos are used to promote an organization or product and create awareness among consumers. Marketing video production ranges from [[Television advertisement]] to internet commercials and [[Viral video|viral videos]]. |
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Internet Marketing Video production is primarily made in home based environments, and serves the purpose of interacting with the audience. |
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There are two main types of video production: |
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=== - Transactional === |
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A transactional video is one that aims to sell a product to a customer, and is a means of boosting the psychological effectiveness of your selling points. <!--There was '(Copywriting)' immediately after 'video' on this line. I couldn't figure out why it was there, so I removed it.--> |
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=== - Reference === |
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A reference video's goal is to stimulate further navigation of a website. |
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As the internet develops video is having a changing application too. Videos are the second biggest search engine on the internet (YouTube) second to Google. Video Production with SEO and internet focus is a new thing on the web. |
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==Training Video== |
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Training videos are commissioned by organizations to promote make changes in workforce. |
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==See also== |
==See also== |
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*[[B-roll]] |
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*[[Institute of Videography]] |
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*[[List of video topics]] |
*[[List of video topics]] |
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*[[Television studies]] |
*[[Television studies]] |
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*[[Videography]] |
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*[[Clapperboards]][http://www.myclapperboard.com www.MyClapperboard.com] - One of the largest Canada's clapperboard suppliers. |
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== |
==References== |
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{{ |
{{Reflist}} |
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==External links== |
==External links== |
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*{{Commons category-inline|Video productions}} |
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*{{dmoz|Business/Arts_and_Entertainment/Media_Production/Video|Video production}} |
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*[http://www.skeletonproductions.com/video-production-glossary Video Production Glossary] |
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*[http://www.dragonflyproductions.co.uk/guide-to-commissioning-a-video/ Guide to Commissioning Video Production] |
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{{DEFAULTSORT:Video Production}} |
{{DEFAULTSORT:Video Production}} |
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[[Category:Broadcast engineering]] |
[[Category:Broadcast engineering]] |
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[[Category:Film and video technology]] |
[[Category:Film and video technology]] |
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[[Category:Television terminology]] |
[[Category:Television terminology]] |
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[[Category:Video production companies]] |
[[Category:Video production companies|*]] |
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[[Category:Articles containing video clips]] |
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[[ca:Productora de vídeo]] |
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[[sq:Videofilm]] |
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Latest revision as of 20:49, 5 January 2025
 | This article may need to be rewritten to comply with Wikipedia's quality standards. (August 2020) |
Video production is the process of producing video content. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard drives, SSDs, magnetic tape or memory cards instead of film stock.
Television broadcast
[edit]
Two styles of producing video are ENG (Electronic news-gathering) and EFP (Electronic field production).[1]
Video production for distance education
[edit]Video production for distance education is the process of capturing, editing, and presenting educational material specifically for use in on-line education. Teachers integrate best practice teaching techniques to create scripts, organize content, capture video footage, edit footage using computer based video editing software to deliver final educational material over the Internet. It differs from other types of video production in at least three ways:[2]
- It augments traditional teaching tools used in on-line educational programs.
- It may incorporate motion video with sound, computer animations, stills, and other digital media.
- Capture of content may include use of cell phone integrated cameras and extend to commercial high-definition Broadcast quality cameras.
Webcasting is also being used in education for distance learning projects; one innovative use was the DiveLive programs.[3]
Internet video production
[edit]Increasing internet speeds, the transition to digital from physical formats such as tape to file-based media and the availability of cloud-based video services has increased use of the internet to provision services previously delivered on-premise in the context of commercial content creation for example video editing. In some cases the lower costs of equivalent services in the cloud has driven adoption and in others the greater scope for collaboration and time savings.[4][5]
Individual Internet marketing videos are primarily produced in-house and by small media agencies, while a large volume of videos are produced by big media companies, crowdsourced production marketplaces, or in scalable video production platforms.[6]
See also
[edit]References
[edit]- ^ Medoff, Norman; Fink, Edward J. (2012-09-10). Portable Video: ENG & EFP. CRC Press. ISBN 978-1-136-04770-1.
- ^ Moore, M. G., & Kearsley, M. G. (2012). 'Distance education: A systems view of on line learning'. (3rd ed.). Belmont, CA: Wadsworth/Cengage Learning.
- ^ "Live from Morehead City, it's Queen Anne's Revenge". ncdcr.gov.
- ^ "Will facilities ever go completely cloud-based". 26 February 2018.
- ^ Price, Allison (15 June 2015). "Shifting Gears: How cloud is revolutionizing TV post-production".
- ^ "The Advantages of Individual Marketing". Retrieved 31 May 2019.
External links
[edit]
Media related to Video productions at Wikimedia Commons
