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{{Infobox company |
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| hq_location_city = [[Monrovia, California]] |
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'''Coupon Mountain''' is a website that provides deals and promotional codes to people who are shopping online. Founded in 2001 by entrepreneurs [[Harry Tsao]] and [[Talmadge O'Neill]], Coupon Mountain began as one of the two original website properties for MeziMedia<ref>[http://www.crunchbase.com/company/mezimedia Mezimedia | CrunchBase Profile<!-- Bot generated title -->]</ref>, which was acquired by [[ValueClick]] for $352 million with $100 million paid up front.<ref>[http://techcrunch.com/2007/07/16/valueclick-acquires-comparison-shopping-operator-mezimedia-for-up-to-352million/ ValueClick Acquires Comparison Shopping Operator MeziMedia For Up To $352million | TechCrunch<!-- Bot generated title -->]</ref>. MeziMedia was renamed to ValueClick Brands in 2010.<ref>[http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=35386708 ValueClick Brands, Inc.: Private Company Information - BusinessWeek<!-- Bot generated title -->]</ref> ValueClick Brands is headquartered approximately 20 miles east of [[Los Angeles]] in [[Monrovia, California|Monrovia]], California. |
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| hq_location_country = United States |
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| founded = {{start date and age|2001}} |
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| founders = {{ubl|Harry Tsao|Talmadge O'Neill}} |
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| type = [[Division (business)|Division]] |
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| parent = {{ubl|MeziMedia (2001-2010)|ValueClick Brands (2010-2013)|IAC (2013-2014)}} |
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| defunct = {{end date|2014|10}} |
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}} |
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'''Coupon Mountain''' was an e-commerce website operated based in Monrovia, California, that displayed syndicated online deals. Founded in 2001 by Harry Tsao and Talmadge O'Neill, Coupon Mountain began as one of the two original website properties for MeziMedia, which was acquired by [[ValueClick]] for up to $352 million.<ref>{{Cite web|url=https://techcrunch.com/2007/07/16/valueclick-acquires-comparison-shopping-operator-mezimedia-for-up-to-352million/|title=ValueClick Acquires Comparison Shopping Operator MeziMedia For Up To $352million}}</ref> MeziMedia was renamed to ValueClick Brands in 2010.<ref>[https://web.archive.org/web/20091224010402/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=35386708 ValueClick Brands, Inc.: Private Company Information - Businessweek<!-- Bot generated title -->]</ref> In November 2013, ValueClick sold several of its online properties to IAC<ref>{{Cite web |url=http://iac.com/media-room/press-releases/valueclick-inc-signs-definitive-agreement-sell-owned-operated-websites-segment |title=ValueClick, Inc. Signs Definitive Agreement to Sell Owned & Operated Websites Segment | IAC |access-date=2014-05-20 |archive-date=2018-03-17 |archive-url=https://web.archive.org/web/20180317011140/http://iac.com/media-room/press-releases/valueclick-inc-signs-definitive-agreement-sell-owned-operated-websites-segment |url-status=dead }}</ref> which, in addition to Coupon Mountain, included price-comparison website [[PriceRunner]] and investment education site [[Investopedia]] for $80 million.<ref>{{cite news | url=https://www.bloomberg.com/news/articles/2013-12-10/iac-gets-a-bargain-in-buying-valueclick-websites | title=IAC Gets a Bargain in Buying ValueClick Websites | newspaper=Bloomberg.com | date=10 December 2013 }}</ref> Coupon Mountain, along with PriceRunner, were being actively shopped in 2016 after slumping sales attributed to a change in Google's search algorithm <ref>{{Cite web|url=https://news.sky.com/story/tech-tycoon-diller-to-sell-pricerunner-site-10161584|title=Tech Tycoon Diller To Sell PriceRunner Site|website=Sky News}}</ref> but only PriceRunner was sold in March 2016 to Swedish firm NS Intressenter <ref>{{Cite web |url=http://www.mannheimerswartling.se/en/news/news/iacinteractivecorp-avyttrar-pricerunner-till-ns-intressenter/ |title=IAC/InterActiveCorp divests PriceRunner to NS Intressenter | Mannheimer Swartling |access-date=2016-07-12 |archive-url=https://web.archive.org/web/20160817011129/http://www.mannheimerswartling.se/en/news/news/iacinteractivecorp-avyttrar-pricerunner-till-ns-intressenter/ |archive-date=2016-08-17 |url-status=dead }}</ref> for around $100 million.<ref>{{Cite web|url=http://news.sky.com/story/swedes-click-with-comparison-site-pricerunner-10207745|title = Swedes Click with Comparison Site PriceRunner}}</ref> That got fully acquired by [[Klarna]] in 2022. |
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In addition to its United States base, Coupon Mountain has international sites in the United Kingdom, Germany, and China. The Chinese website goes by the brand name Dahongbao, which translates to big red envelope or the gift of cash that elders give to young people during [[Chinese New Year]]. |
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At its peak in 2008, Coupon Mountain held 14% of the total market-share for coupon websites<ref>{{Cite web|url=https://www.bizreport.com/2008/06/americans_become_more_interested_in_coupons.html|title=Americans become more interested in coupons - Research archives - BizReport|website=www.bizreport.com|date=13 June 2008}}</ref> and has been offline since October 2014. |
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Competitors & sites similar to Coupon Mountain include [[Coupons.com]], [[Savings.com]], Save a Chic, CouponCabin, [[Coupon Smarter]], CouponAlbum, and RetailMeNot, which was acquired by WhaleShark Media for close to $90 million.<ref>[http://blog.sfgate.com/dollarsandsense/2009/10/14/low-skill-higher-effort-budget-hacks/ Low-skill, higher-effort budget hacks | Dollars and Sense | an SFGate.com blog<!-- Bot generated title -->]</ref><ref>[http://techcrunch.com/2010/12/02/whaleshark-media-closes-a-whale-of-a-financing-buys-retailmenot/ WhaleShark Media Closes A Whale Of A Financing, Buys RetailMeNot | TechCrunch<!-- Bot generated title -->]</ref><ref name=autogenerated2>[http://ca.news.yahoo.com/online-coupon-company-whaleshark-raises-150-million-052114081.html Online coupon company WhaleShark raises $150 million - Yahoo! News<!-- Bot generated title -->]</ref> In 2008, Coupon Mountain held 14% of total the market-share for coupon websites.<ref>[http://www.bizreport.com/2008/06/americans_become_more_interested_in_coupons.html Americans become more interested in coupons - Research - BizReport<!-- Bot generated title -->]</ref> |
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==Products and |
==Products and services== |
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Through [[affiliate marketing]] partnerships with |
Through [[affiliate marketing]] partnerships with retailers including [[Target Corporation|Target]], [[Walmart]], [[Kohl's]], [[Hewlett-Packard|HP]], and [[Nordstrom]], Coupon Mountain supplied coupon codes and printable coupons to online shoppers. |
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In addition to its primary United States-based site, Coupon Mountain maintained international versions in the [[United Kingdom]], [[Germany]], and [[China]]. |
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| ⚫ | The website's services |
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| ⚫ | The website's services were available free of charge, without requiring registration.<ref name=autogenerated1>{{Cite news|url=https://www.marketwatch.com/story/where-to-find-coupons-online|title=Coupon clipping, online|first=Marshall Loeb|last=MarketWatch|website=MarketWatch}}</ref> On the Coupon Mountain website, users could subscribe to email notifications by store, a weekly newsletter, and [[RSS feeds]]. Coupon Mountain had 16 categories: arts & collectibles; automotive; babies & kids; books; music & video; clothing & shoes; computers; consumer electronics, flowers & gifts, food & beverages; health & beauty; home & garden; jewelry & watches; office& business; pet supplies; toys; games & sports; and travel.<ref name=autogenerated1 /> |
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| ⚫ | |||
| ⚫ | In 2008, ''The Wall Street Journal'' and ''The Washington Post'' listed Coupon Mountain as one of the most popular coupons and deals sources online.<ref>Hoak, Amy (June 15, 2008). [ |
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Common criticisms are in response to Coupon Mountain's [[business model]] that in the past, incorporated [[sponsored links]].<ref>[http://www.mywot.com/en/scorecard/couponmountain.com couponmountain.com | WOT Reputation Scorecard | WOT (Web of Trust)<!-- Bot generated title -->]</ref> |
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| ⚫ | In 2008, ''[[The Wall Street Journal]]'' and ''[[The Washington Post]]'' listed Coupon Mountain as one of the most popular coupons and deals sources online.<ref>Hoak, Amy (June 15, 2008). [https://www.wsj.com/articles/SB121348099776075271 "Surfing the Web to Save on Food."] [http://online.wsj.com ''The Wall Street Journal'']. Accessed December 2011.</ref><ref>[http://blog.washingtonpost.com/shoptoit/2008/07/tuesday_tips_using_coupons.html Tuesday Tips: Using Coupons - Shop To It<!-- Bot generated title -->] {{webarchive|url=https://web.archive.org/web/20100105235522/http://blog.washingtonpost.com/shoptoit/2008/07/tuesday_tips_using_coupons.html |date=2010-01-05 }}</ref> Coupon Mountain has received additional press coverage on ''[[CNN]]'', ''[[MSNBC]]'', and the ''[[Chicago Tribune]]''.<ref>{{Cite web |title=How to get the best prices - CNN.com<!-- Bot generated title --> |url=http://edition.cnn.com/2008/LIVING/personal/03/28/getting.best.price/ |website=[[CNN]]}}</ref><ref>{{Cite web|url=https://www.today.com/money/10-tips-be-better-coupon-sleuth-wbna32194597|title=10 tips to be a better coupon sleuth|website=TODAY.com|date=29 July 2009 }}</ref><ref>{{Cite web |title=Chicago Tribune: Chicago news, sports, weather, entertainment |url=https://www.chicagotribune.com/news/ct-xpm-2004-02-01-0402010379-story.html |website=chicagotribune.com|date=February 2004 }}</ref> |
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==See also== |
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:{{portal|Companies}} |
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==References== |
==References== |
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<!--- See [[Wikipedia:Footnotes]] on how to create references using <ref></ref> tags which will then appear here automatically --> |
<!--- See [[Wikipedia:Footnotes]] on how to create references using <ref></ref> tags which will then appear here automatically --> |
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{{Reflist |
{{Reflist}} |
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* |
*{{cite web | url=http://www.internetnews.com/ec-news/article.php/3526456 | title=Shopping Search: Right on the Money | publisher=Internetnews.com | date=August 10, 2005 | accessdate=December 5, 2011 | author=Kuchinskas, Susan}} |
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*{{cite web | url=http://www.voucherism.uk/argos/ | title=eCommerce Done Right: CouponMountain | publisher=CNN.com | date=August 10, 2015 | accessdate=December 5, 2015 | author=Deboriah, Lucy }}{{Dead link|date=November 2019 |bot=InternetArchiveBot |fix-attempted=yes }} |
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{{IAC |state=collapsed}} |
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==External links== |
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{{div col|colwidth=30em}} |
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* [http://www.couponmountain.de/ Coupon Mountain Germany] |
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{{div col end}} |
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[[Category: |
[[Category:Reward websites]] |
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[[Category:Marketing companies of the United States]] |
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[[Category:Internet advertising and promotion]] |
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Latest revision as of 04:27, 26 July 2024
| Company type | Division |
|---|---|
| Founded | 2001 |
| Founders |
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| Defunct | October 2014 |
| Headquarters | , United States |
| Parent |
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Coupon Mountain was an e-commerce website operated based in Monrovia, California, that displayed syndicated online deals. Founded in 2001 by Harry Tsao and Talmadge O'Neill, Coupon Mountain began as one of the two original website properties for MeziMedia, which was acquired by ValueClick for up to $352 million.[1] MeziMedia was renamed to ValueClick Brands in 2010.[2] In November 2013, ValueClick sold several of its online properties to IAC[3] which, in addition to Coupon Mountain, included price-comparison website PriceRunner and investment education site Investopedia for $80 million.[4] Coupon Mountain, along with PriceRunner, were being actively shopped in 2016 after slumping sales attributed to a change in Google's search algorithm [5] but only PriceRunner was sold in March 2016 to Swedish firm NS Intressenter [6] for around $100 million.[7] That got fully acquired by Klarna in 2022.
At its peak in 2008, Coupon Mountain held 14% of the total market-share for coupon websites[8] and has been offline since October 2014.
Products and services
[edit]Through affiliate marketing partnerships with retailers including Target, Walmart, Kohl's, HP, and Nordstrom, Coupon Mountain supplied coupon codes and printable coupons to online shoppers.
In addition to its primary United States-based site, Coupon Mountain maintained international versions in the United Kingdom, Germany, and China.
The website's services were available free of charge, without requiring registration.[9] On the Coupon Mountain website, users could subscribe to email notifications by store, a weekly newsletter, and RSS feeds. Coupon Mountain had 16 categories: arts & collectibles; automotive; babies & kids; books; music & video; clothing & shoes; computers; consumer electronics, flowers & gifts, food & beverages; health & beauty; home & garden; jewelry & watches; office& business; pet supplies; toys; games & sports; and travel.[9]
Consumer response
[edit]In 2008, The Wall Street Journal and The Washington Post listed Coupon Mountain as one of the most popular coupons and deals sources online.[10][11] Coupon Mountain has received additional press coverage on CNN, MSNBC, and the Chicago Tribune.[12][13][14]
References
[edit]- ^ "ValueClick Acquires Comparison Shopping Operator MeziMedia For Up To $352million".
- ^ ValueClick Brands, Inc.: Private Company Information - Businessweek
- ^ "ValueClick, Inc. Signs Definitive Agreement to Sell Owned & Operated Websites Segment | IAC". Archived from the original on 2018-03-17. Retrieved 2014-05-20.
- ^ "IAC Gets a Bargain in Buying ValueClick Websites". Bloomberg.com. 10 December 2013.
- ^ "Tech Tycoon Diller To Sell PriceRunner Site". Sky News.
- ^ "IAC/InterActiveCorp divests PriceRunner to NS Intressenter | Mannheimer Swartling". Archived from the original on 2016-08-17. Retrieved 2016-07-12.
- ^ "Swedes Click with Comparison Site PriceRunner".
- ^ "Americans become more interested in coupons - Research archives - BizReport". www.bizreport.com. 13 June 2008.
- ^ a b MarketWatch, Marshall Loeb. "Coupon clipping, online". MarketWatch.
- ^ Hoak, Amy (June 15, 2008). "Surfing the Web to Save on Food." The Wall Street Journal. Accessed December 2011.
- ^ Tuesday Tips: Using Coupons - Shop To It Archived 2010-01-05 at the Wayback Machine
- ^ "How to get the best prices - CNN.com". CNN.
- ^ "10 tips to be a better coupon sleuth". TODAY.com. 29 July 2009.
- ^ "Chicago Tribune: Chicago news, sports, weather, entertainment". chicagotribune.com. February 2004.
- Kuchinskas, Susan (August 10, 2005). "Shopping Search: Right on the Money". Internetnews.com. Retrieved December 5, 2011.
- Deboriah, Lucy (August 10, 2015). "eCommerce Done Right: CouponMountain". CNN.com. Retrieved December 5, 2015.[permanent dead link]
