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{{short description|South Korean girl group}}
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{{redirect|SNSD|other uses|SNSD (disambiguation)|and|Girls' Generation (disambiguation)}}
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{{pp-move}}
{{good article}}
{{Use mdy dates|date=April 2024}}
{{Infobox musical artist
{{Infobox musical artist
| name = Girls' Generation
| name = Girls' Generation
| image = 220805 소녀시대 (SNSD).jpg<!-- If you change the photo, please give a compelling reason at your edit summary. -->
| image = Girls Generation 2012.jpg
| caption = {{nowrap|Girls' Generation in August 2022<br />L–R: Sunny, Tiffany, Hyoyeon, Yoona,<br>Seohyun, Yuri, Taeyeon, Sooyoung}}
| image_size = 300px
| landscape =
| landscape = yes
| origin = [[Seoul]], South Korea
| caption = Girls' Generation in January 2012. <br>From left to right: [[Kim Tae-yeon|Taeyeon]], [[Kim Hyo-yeon|Hyoyeon]], [[Seohyun]], [[Sooyoung]], [[Im Yoona|Yoona]], [[Jessica Jung|Jessica]], [[Tiffany (South Korean singer)|Tiffany]], [[Sunny (singer)|Sunny]] and [[Kwon Yuri|Yuri]].
| genre = {{hlist|[[K-pop]]|[[bubblegum pop]]|[[electropop]]|[[J-pop]]}}<!-- The following genres are sourced in "Musical style" section. Please do not add/remove without appropriate sources/reasons -->
| background = group_or_band
| years_active = {{hlist|2007–2017|2021–present}}
| alias = SNSD, SoShi, Sonyeo Shidae<br/>GG, Shoujo Jidai
| label = {{hlist|[[SM Entertainment|SM]]|[[EMI Records Japan|EMI Japan]]<!--KT Music and UMG are not labels, only distributors -->|[[Interscope Records|Interscope]]}}
| origin = [[Seoul]], [[South Korea]]
| spinoffs = {{hlist|[[Girls' Generation-TTS]]|[[Oh!GG|Girls' Generation-Oh!GG]]}}
| genre = [[K-pop]], [[Pop music|pop]], [[dance-pop]], [[teen pop]], [[bubblegum pop]], [[Synthpop|electropop]],<ref name=AmericanBoys>{{cite web|title=Spotlight: Girls’ Generation sets their sights on taking America with ‘The Boys’|url=http://toyazworld.com/2011/10/23/spotlight-girls-generation-sets-their-sights-on-taking-america-with-the-boys/|publisher=Toyazworld|accessdate=30 November 2011}}</ref><ref name=CrazyLondon>{{cite web|title=London is going K-Pop crazy|url=http://www.musicasia.net/london-is-going-k-pop-crazy/|publisher=MusicAsia|accessdate=30 November 2011}}</ref> [[contemporary R&B|R&B]]
| current_members = {{plainlist|
| years_active = 2007–present
* [[Taeyeon]]
| label = [[S.M. Entertainment|SM Entertainment]] (Korea)<br />[[Universal Music Japan|Nayutawave]] (Japan)<br />[[Interscope Records|Interscope]] (United States)<br />[[Polydor Records|Polydor]] (France)
* [[Sunny (singer)|Sunny]]
| associated_acts = [[SM Town]], [[TaeTiSeo]]
* [[Tiffany Young|Tiffany]]
| current_members = [[Kim Tae-yeon|Taeyeon]] <br /> [[Jessica Jung|Jessica]] <br /> [[Sunny (singer)|Sunny]] <br /> [[Tiffany (South Korean singer)|Tiffany]] <br /> [[Kim Hyo-yeon|Hyoyeon]] <br /> [[Kwon Yuri|Yuri]] <br /> [[Sooyoung]] <br /> [[Im Yoona|Yoona]] <br /> [[Seohyun]]
* [[Kim Hyo-yeon|Hyoyeon]]
| website = {{URL|http://girlsgeneration.smtown.com}}
* [[Kwon Yu-ri|Yuri]]
* [[Choi Soo-young|Sooyoung]]
* [[Im Yoon-ah|Yoona]]
* [[Seohyun]]}}
| past_members = [[Jessica Jung|Jessica]]
| website = {{Official URL}}
| module = {{Infobox Chinese|child=yes|hide=no
| hangul = {{linktext|소녀|시대}}
| hanja = {{linktext|少女|時代}}
| rr = Sonyeo Sidae
| mr = Sonyŏ Sidae
| kanji = 少女時代
| revhep = Shōjo Jidai
| hiragana = しょうじょじだい
| kunrei = Syôjo Jidai
}}
}}
{{Infobox Korean name
| hangul = 소녀시대
| hanja = {{linktext|少女|時代}}
| rr = Sonyeo Shidae
| mr = Sonyŏ Shidae
}}
}}
{{Contains Korean text}}


'''Girls' Generation''' ({{korean|소녀시대||Sonyeo Sidae}}), also known as '''SNSD''', is a South Korean [[girl group]] formed by [[SM Entertainment]]. The group is composed of eight members: [[Taeyeon]], [[Sunny (singer)|Sunny]], [[Tiffany Young|Tiffany]], [[Kim Hyo-yeon|Hyoyeon]], [[Kwon Yu-ri|Yuri]], [[Choi Soo-young|Sooyoung]], [[Im Yoon-ah|Yoona]], and [[Seohyun]]. Originally a nine-piece ensemble, member [[Jessica Jung|Jessica]] departed from the group in September 2014. Among the most known [[Korean wave|South Korean figures]] and successful [[K-pop]] groups worldwide, Girls' Generation has earned [[List of awards and nominations received by Girls' Generation|numerous accolades]] and the [[Honorific nicknames in popular music|honorific nickname]] "The Nation's Girl Group" in their home country.
'''Girls' Generation''' ([[Korean language|Korean]]: 소녀시대; ''Sonyeo Shidae'') is a nine-member [[South Korean]] [[Pop music|pop]] [[girl group]] formed by [[S.M. Entertainment]] in 2007.<ref name=AmericanBoys/><ref name=CrazyLondon/> They are known in Japan as ''Shoujo Jidai'' ([[Japanese language|Japanese]]: 少女時代) and are referred to as '''SoShi''' ({{lang|ko|소시}}) or '''SNSD''' by their fans, both abbreviated forms of the group's Korean name. Since their debut, the group's line-up has comprised [[Kim Tae-yeon]], [[Jessica Jung]], [[Sunny (singer)|Lee Soon-kyu]] ("Sunny"), [[Stephanie Hwang]] ("Tiffany"), [[Kim Hyo-yeon]], [[Kwon Yuri]], [[Choi Soo-young]], [[Im Yoona]] and [[Seo Joo-hyun]] ("Seohyun").


They gained attention at the beginning of their career with songs such as "[[Into the New World (song)|Into The New World]]", "[[Kissing You (Girls' Generation song)|Kissing You]]" and "[[Baby Baby (Girls' Generation song)|Baby Baby]]". However, it was not until 2009, they gained immense popularity with their hit single "[[Gee (Girls' Generation song)|Gee]]", which holds the record for being the longest running number one song on ''[[Music Bank (TV series)|KBS Music Bank]]'', having held the number one chart ranking for nine consecutive weeks. "Gee" was named 'song of the decade' by the Korean music site, Melon.<ref name="9weeksmusicbank">{{ko icon}}[http://news.joins.com/article/3529636.html?ctg=15 소녀시대 뮤뱅 9주 1위에 슈주 감동 깜짝 축하 (''Girls' Generation Music Bank 9-Week #1, Touched by Super Junior's Surprise Congratulations'')]. ''[[JoongAng Ilbo|Joins.com]]'' March 13, 2009. Retrieved March 13, 2009.</ref> The "Gee" music video also holds the record for the highest amount of views for a [[K-Pop]] video on [[YouTube]], with over 80 million views accumulated by the end of July 2012.<ref>{{cite web|url=http://www.allkpop.com/2012/03/girls-generations-gee-music-video-surpasses-70-million-view-mark-on-youtube|title=Girls’ Generation’s ‘Gee’ Music Video surpasses 70 million views on Youtube|date=Mar 31, 2012|author=MrTuxedo|publisher=allkpop.com|accessdate=May 30, 2012}}</ref> The group solidified their place in the Korean music industry with their follow-up singles "[[Tell Me Your Wish (Genie) (song)|Tell Me Your Wish (Genie)]]", "[[Run Devil Run (song)|Run Devil Run]]", and "[[Oh! (Girls' Generation song)|Oh!]]".
Girls' Generation debuted on August 5, 2007, with the single "[[Into the New World]]" from their [[Girls' Generation (2007 album)|eponymous Korean album]]. The group rose to fame in 2009 with the single "[[Gee (Girls' Generation song)|Gee]]", which claimed the top spot on [[Korean Broadcasting System|KBS]]'s ''[[Music Bank (TV program)|Music Bank]]'' for a record-breaking nine consecutive weeks and was [[Melon (online music service)|Melon]]'s most popular song of the 2000s decade. The group cemented their popularity in Asia with follow-up singles "[[Tell Me Your Wish (Genie) (song)|Genie]]", "[[Oh! (Girls' Generation song)|Oh!]]", and "[[Run Devil Run (Girls' Generation song)|Run Devil Run]]", which were released between mid-2009 and early 2010. Their second Korean studio album, ''[[Oh! (Girls' Generation album)|Oh!]]'' (2010), won the [[Golden Disc Awards|Golden Disc]] award for Album of the Year (Disk Daesang), making the group the first and only female act to win the Album Daesang.


Girls' Generation ventured into the Japanese music scene in 2011 with their [[Girls' Generation (2011 album)|eponymous Japanese album]], which became the first album by a non-Japanese girl group to be certified [[List of music recording certifications|million]] by the [[Recording Industry Association of Japan|RIAJ]]. The group's third Korean studio album, ''[[The Boys (Girls' Generation album)|The Boys]]'', was the best-selling album of 2011 in South Korea. An English version of the single "[[The Boys (Girls' Generation song)|The Boys]]" was released in an attempt to expand the group's endeavor to the global music scene. The group's fourth Korean studio album, ''[[I Got a Boy]]'' (2013), was supported by the [[I Got a Boy (song)|title track]], which won Video of the Year at the inaugural [[YouTube Music Awards]]. Girls' Generation continued to build upon their popularity with their fifth and sixth Korean studio albums, ''[[Lion Heart (album)|Lion Heart]]'' (2015) and ''[[Holiday Night]]'' (2017). Following a five-year hiatus to focus on their individual careers, they returned with their seventh Korean studio album ''[[Forever 1]]'' (2022).
The group began a foray into the [[Japan|Japanese]] music scene in late 2010 under [[Nayutawave Records]], a label part of [[Universal Music Group]], with the Japanese remakes of their 2009 Korean hits "Genie" and "Gee." The group's debut Japanese album, ''[[Girls' Generation (2011 album)|Girls' Generation]]'', released in June of 2011, is currently the highest selling album in Japan by a Korean group in [[Oricon]] history. Girls' Generation's most successful album to date, it was certified Million by the [[Recording Industry Association of Japan|RIAJ]] and made the group the second Korean artist to earn this achievement in Japan since Korean labelmate [[BoA]]'s ''"Best of Soul"'' in 2005.<ref>http://www.asahi.com/</ref>


The group's signature musical styles are characterized as [[electropop]] and [[bubblegum pop]], though their sound has varied widely, incorporating various genres including [[hip hop music|hip hop]], [[contemporary R&B|R&B]], and [[electronic dance music|EDM]]. In 2017, [[Billboard (magazine)|''Billboard'']] honoured Girls' Generation as the "Top K-pop Girl Group of the Past Decade".<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/7865168/best-k-pop-girl-groups-decade|access-date=January 8, 2020|author=Tamar Herman|magazine=Billboard|date=July 12, 2017|title=10 Best K-Pop Girl Groups of the Past Decade: Critic's Picks|archive-date=October 4, 2017|archive-url=https://web.archive.org/web/20171004011340/http://www.billboard.com/articles/columns/k-town/7865168/best-k-pop-girl-groups-decade|url-status=live}}</ref> They are the first Asian girl group to achieve five music videos with over 100 million views on [[YouTube]] with "Gee", "I Got a Boy", "The Boys", "[[Mr. Taxi]]", and "Oh!". In Japan, they became the first non-Japanese girl group to have three number-one albums on the [[Oricon Albums Chart]], and their three Japanese concert tours attracted a record-breaking 550,000 spectators.
In 2011, they returned to the Korean music scene with "[[The Boys (song)|The Boys]]", which was released in three languages: Korean, Japanese, and for the first time, English. At the start of 2012, the group performed the English version of "The Boys" on the late night talk show ''[[Late Show with David Letterman]]'' and on the daytime talk show ''[[Live! with Kelly]]'', becoming the first Korean musical act to perform on each show, and the first Korean act to perform on syndicated television in the [[United States]]. In the same year, the group formed their first sub-unit, entitled [[Girls' Generation-TTS]], or simply "TaeTiSeo", composed of members Taeyeon, Tiffany, and Seohyun. The subgroup's debut EP, ''[[Twinkle (EP)|Twinkle]]'', peaked at #136 on the Billboard 200, becoming the highest charting K-Pop album on the chart thus far.


==Name==
In 2012, they returned to the Japanese market with, "[[Paparazzi (Girls' Generation song)|Paparazzi]]", taken from their upcoming second Japanese album. The song ranked high in various Japanese charts, including the [[Hot 100|Japan Hot 100]] in which it peaked at the number one spot.<ref>{{cite web|url=http://www.billboard.com/news/girls-generation-push-japanese-domination-1007539752.story#/news/girls-generation-push-japanese-domination-1007539752.story|title=Girls' Generation Push Japanese Domination With 'Paparazzi,' 1 Million Albums Sold

Read more at http://www.billboard.com/news/girls-generation-push-japanese-domination-1007539752.story#64EpMS8YDmUpZr3v.99|publisher=billboard.com|author=Jeff Benjamin|date=July 12, 2012|accessdate=July 29, 2012}}</ref>
The group's Korean name is ''So-nyuh Shi-dae'' ({{korean|rr=Sonyeo Sidae|hangul=소녀시대|hanja=少女時代}}), from the [[Sino-Korean vocabulary|Sino-Korean]] root meaning "Generation of Girls"; they are also known as ''SoShi'' ({{korean|소시|labels=no}}) or ''SNSD'', both of which are abbreviated forms of the group's Korean-language name.<ref name="StormJP"/><ref name="fan-soshified">{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/6670426/girls-generation-fan-essay|title=Girls' Generation Fans Explain the 'Optimism & Hope' of the K-Pop Girl Group|magazine=Billboard|date=August 19, 2015|access-date=April 30, 2016|archive-date=May 13, 2016|archive-url=https://web.archive.org/web/20160513024844/http://www.billboard.com/articles/columns/k-town/6670426/girls-generation-fan-essay|url-status=live}}</ref> Because their name consists of Chinese roots, the group's name is similar in Chinese and Japanese: in Japan the group's name is pronounced as {{nihongo|''Shōjo Jidai''|少女時代}},<ref name="JapaneseName">{{cite news|url=http://www.japantimes.co.jp/news/2012/09/02/national/will-the-takeshima-dispute-break-the-korean-wave/#.UVj-Sb9RpfQ|title=Will the Takeshima dispute break the Korean wave?|first=Mark|last=Schreiber|date=September 2, 2012|access-date=April 1, 2013|work=[[The Japan Times]]|archive-date=September 22, 2013|archive-url=https://web.archive.org/web/20130922170753/http://www.japantimes.co.jp/news/2012/09/02/national/will-the-takeshima-dispute-break-the-korean-wave/#.UVj-Sb9RpfQ|url-status=live}}</ref> and in [[Mandarin Chinese]] as ''Shàonǚ Shídài'' ({{lang-zh|s=少女时代|t=少女時代}}).<ref>{{cite web|url=http://gb.cri.cn/27564/2014/09/30/7791s4713264.htm|publisher=[[China Radio International]]|language=zh|title=SM娱乐官方声明确认郑秀妍退团 少女时代将由8人活动|trans-title=SM Announce That SNSD Will Have 8 Members Following Jessica's Departure|date=September 30, 2014|access-date=May 2, 2015|archive-date=November 5, 2014|archive-url=https://web.archive.org/web/20141105150821/http://gb.cri.cn/27564/2014/09/30/7791s4713264.htm|url-status=live}}</ref>


==History==
==History==
===Pre-Debut===
The members were professionally trained primarily in singing and dancing, while a select few were also trained in acting and modeling. Many of the members already made names for themselves through their participation in magazine ads, television commercials, and small television appearances. For nearly two years, Korean websites speculated about which of the female SM Entertainment trainees would be placed into the group. Before the official release of the group name, Girls' Generation, it was rumored that the group would be named "Super Girls" after their so-called counterpart, [[Super Junior]].<ref>http://snsdkorean.com/2010/01/02/the-making-of-so-nyuh-shi-dae/</ref>


===2007–2008: Debut and ''Girls' Generation''===
===2000–2008: Formation and debut===
Prior to the group's debut, some of the members were already involved in the entertainment industry. [[Im Yoon-ah|Yoona]] had gone through about 200 auditions for music videos, dramas, and movies before becoming a singer for Girls' Generation.<ref>{{cite web|url=http://news.nate.com/view/20131201n03442|script-title=ko:윤아 '연기 오디션 200번, 자신감 있는 태도 중요'|trans-title=Yoona '200 acting auditions, confident attitude is important'|publisher=[[Nate News]]|language=ko|date=December 1, 2013|access-date=November 18, 2014|archive-date=December 19, 2020|archive-url=https://web.archive.org/web/20201219051608/https://news.nate.com/view/20131201n03442|url-status=live}}</ref> [[Choi Soo-young|Sooyoung]] was exposed to the Japanese music scene as a member of a pop duo named [[Route 0 (group)|Route 0]], which disbanded one year after its debut in 2002.<ref name="route0 profile">{{cite web|url=http://www.randc.jp/route0/profile.html|title=Route 0 – profile|archive-url=https://web.archive.org/web/20060216220007/http://randc.jp/route0/profile.html|archive-date=February 16, 2006|language=ja|publisher=R&C Japan Ltd.}}</ref><ref>{{cite news|author1=Song Hye-jin|script-title=ko:데뷔 7년차 중견가수, '소녀시대' 멤버가 되다|trans-title=7 singers debut mid-year, "Girls" Generation' ranked|url=http://choen.chosun.com/site/data/html_dir/2009/02/12/2009021201374.html|access-date=February 26, 2015|date=February 12, 2009|language=ko|work=[[The Chosun Ilbo]]|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304104325/http://choen.chosun.com/site/data/html_dir/2009/02/12/2009021201374.html|url-status=dead}}</ref>
In July 2007, Girls' Generation had their unofficial first stage performance on ''Mnet School of Rock'' where the group performed their first single, titled "[[Into the New World (song)|Into the New World]]" ({{lang|ko|다시 만난 세계}}, ''Dasi Mannan Segye''). A documentary recording the story of the group's debut titled ''[[Girls' Generation Goes to School|Mnet Girls' Generation Goes to School]]'' was filmed during this time, showing the members as they moved into an apartment together and prepared for their performances. The group's first single was physically released soon after, including an instrumental of the group's debut song and two other tracks: "Beginning" and "Perfect for You." The latter's Korean title is "Wish" ({{lang|ko|소원}}, ''SoWon''), which later became the name of Girls' Generation's official [[fan club]], S♡NE. The group's debut officially began on August 5, 2007, first performing on ''[[The Music Trend|SBS Inkigayo]]'', later on ''[[Show! Music Core|MBC Music Core]]'' and ''[[Music Bank (TV series)|KBS Music Bank]]''. "Into the New World" achieved No.1 spot on ''[[M! Countdown]]''.


The first member of the group to join [[SM Entertainment]]'s training system was [[Jessica Jung|Jessica]] in 2000, after she and her sister, [[Krystal Jung]], were scouted in a mall in South Korea during a family vacation.<ref>[http://choen.chosun.com/site/data/html_dir/2009/02/18/2009021800465.html "제시카, '관객 앞에서의 제 목소리에 감동했어요' (Jessica "the audience was impressed with the voice")"] {{Webarchive|url=https://web.archive.org/web/20110708150331/http://choen.chosun.com/site/data/html_dir/2009/02/18/2009021800465.html |date=July 8, 2011 }} (in Korean). ''The Chosun Ilbo''. February 18, 2009. Retrieved April 28, 2015.</ref> That same year, members Sooyoung and [[Kim Hyo-yeon|Hyoyeon]] were cast into S.M.'s training system through the 2000 S.M. Open Audition, in which Hyoyeon danced for her audition. [[Kwon Yu-ri|Yuri]] was the next Girls' Generation member to become an S.M. trainee after coming second in the 2001 S.M. Youth Best Dancer competition. Yoona was cast the following year through the 2002 S.M. Saturday Open Casting Audition, where she sang and danced to her favorite singers, [[BoA]] and [[Britney Spears]].<ref name=iam>{{cite AV media | people = [[SM Town]] | title = I AM: SMTOWN Live World Tour in Madison Square Garden | medium = Blu-Ray | publisher = [[SM Entertainment]] | location = New York, U.S. | date = 2012 }}</ref> [[Seohyun]], the group's youngest member, was scouted in the subway by an S.M. scout; she then auditioned in 2003, singing children's songs.<ref>{{cite web|url=http://article.joins.com/news/article/article.asp?total_id=4336165&ctg=15|script-title=ko:소녀시대 서현-에프엑스 설리 과거 오디션 '무한도전' 깜짝등장|title=SNSD's Seohyun-f(x)'s Sulli past auditions "Infinite Challenge" surprise audience|language=ko|date=July 24, 2010|archive-url=https://web.archive.org/web/20150103072035/http://article.joins.com/news/article/article.asp?total_id=4336165&ctg=15|archive-date=January 3, 2015|work=[[JoongAng Ilbo]]}}</ref>
The group released their [[Girls' Generation (2007 album)|first self-titled full album]] in late autumn of 2007 with the lead single "Girls' Generation" ({{lang|ko|소녀시대}}, ''Sonyeo Sidae''), a remake of [[Lee Seung-Cheol|Lee Seung-cheol]]'s 1989 song. Promotion for the single started in early November. The album also included the group's first single "[[Into the New World (song)|Into the New World]]", "Perfect For You" (re-titled "Honey"), and eight other tracks by the group. In early 2008, Girls' Generation began promoting their second single from the album, "[[Kissing You (Girls' Generation song)|Kissing You]]", which won the group their first K-chart win after achieving the number one position on the ''KBS Music Bank'' February chart.<ref>{{ko icon}} [http://bbs1tv.media.daum.net/gaia/do/talk/photophoto/read?bbsId=A000004&articleId=312951 소녀시대, '대성통곡'은 통사고 때문? (Girls' Generation in a Car Accident Before Music Bank)]</ref>


[[File: Girls' Generation at the 2008 beach volleyball competition in Jamsil 2.jpg|thumb|right|Girls' Generation performing at the 2008 Beach Volleyball Competition at [[Jamsil Arena]] in Seoul]]
In March 2008, the album was repackaged, re-released and re-titled ''Baby Baby''. A third single, "Baby Baby", was released to promote the album. During the group's promotions, members Jessica, Tiffany and Seohyun were featured on a mini-album released by Roommate, a one-man band from [[Purple Communication]]. The mini-album was titled ''Roommate: Emotional Band Aid'', and was released on December 1, 2008. The song performed by the three girls, titled "Oppa Nappa" ({{lang|ko|오빠 나빠}}; literally, ''Bad Brother''), was digitally released before the album in April 2008. The song was performed live on [[The Music Trend|''SBS Inkigayo'']], ''[[Music Bank (TV series)|KBS Music Bank]]'', and ''[[M! Countdown]]''.<ref>{{ko icon}} [http://www.newsen.com/news_view.php?uid=200805221519191002&search=title&searchstring=&#65533;%EA%B7%9A%EC%8A%A4&#65533;%EB%93%A4%EB%A3%86&#65533;%EB%93%95%EB%B3%B4%E5%A4%9C%EB%85%B7%EB%B1%9C&#65533;%EB%97%A9%EB%BC%BC%E5%9A%A5%EB%85%B7%EB%87%A1&#65533;%EB%9A%B3%ED%89%AA&#65533;%E2%91%A2%EB%A6%B6&#65533;%EC%84%87%ED%89%B8age=3 [포토엔&#93;3人3色, 소녀시대 서현-티파니-제시카 (Girls' Generation Jessica Tiffany Seohyun]</ref><ref>{{ko icon}} [http://www.newsen.com/news_view.php?uid=200805050845271001 소녀시대 제티현 ‘오빠나빠' 신고식 여인의 향기 물씬 (Girls' Generation JeTiHyun "Oppa Nappa")]</ref>
Later in the year, the three members released "Mabinogi" (It's Fantastic!) together as the theme song for the [[Nexon Corporation|Nexon]] game ''[[Mabinogi (video game)|Mabinogi]]'', with Tiffany participating in the music video.<ref>{{ko icon}} [http://media.paran.com/enter/view.kth?dirnews=1906281&year=2008&dir=5&rtlog=MV 소녀시대, 마비노기 상큼 주제곡 ‘공개' (Mabinogi Theme Song by Girls' Generation Released)]</ref>


The group's leader, [[Kim Taeyeon|Taeyeon]], was cast in 2004 after winning first place in the S.M. Youth Singing Competition.<ref>{{cite news|author1=Kim Soe-jung|title=Schools for stardom groom pop wannabes|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2885219|access-date=February 26, 2015|work=[[JoongAng Ilbo]]|date=January 18, 2008|archive-date=February 8, 2015|archive-url=https://web.archive.org/web/20150208012644/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2885219|url-status=live}}</ref><ref name="BB_Korea_Dream">{{cite news|work=Billboard Korea|title=Girls' Generation Making Its American Dream Come True|url=https://www.billboard.com/articles/news/465158/girls-generation-making-its-american-dream-come-true|access-date=February 26, 2015|date=November 13, 2011|archive-date=March 24, 2015|archive-url=https://web.archive.org/web/20150324185005/http://www.billboard.com/articles/news/465158/girls-generation-making-its-american-dream-come-true|url-status=live}}</ref> That same year, member [[Tiffany Hwang|Tiffany]] auditioned at S.M.'s Starlight Casting System in Los Angeles, and joined the company in October 2004.<ref>{{cite web|url=http://www.newsen.com/news_view.php?uid=200708011017271002|archive-url=https://web.archive.org/web/20131029201027/http://www.newsen.com/news_view.php?uid=200708011017271002|script-title=ko:소녀시대 티파니 'LA 축제서 캐스팅'|trans-title=SNSD's Tiffany 'LA festival casting'|date=August 1, 2007|publisher=Newsen|language=ko|access-date=May 3, 2015|archive-date=October 29, 2013}}</ref><ref>{{cite web|url=http://choen.chosun.com/site/data/html_dir/2009/02/13/2009021301267.html|script-title=ko:홀로 숙소 지키는 티파니 '이제서야 외로움이 몰려와요'|trans-title=Tiffany keeps the hostel alone|date=February 13, 2009|work=[[The Chosun Ilbo]]|access-date=April 28, 2015|language=ko|archive-date=July 8, 2011|archive-url=https://web.archive.org/web/20110708150114/http://choen.chosun.com/site/data/html_dir/2009/02/13/2009021301267.html|url-status=dead}}</ref> The final member of the group to be added was [[Sunny (singer)|Sunny]], who had become an S.M. trainee in 1998 and trained for five years before moving to another company, Starworld. At Starworld, she trained to debut in a duo named [[Sugar (group)|Sugar]], which never debuted. In 2007, on the recommendation of Korean-Japanese singer [[IconiQ]], Sunny moved back to S.M. Entertainment and became a member of Girls' Generation.<ref name="Sugar">{{cite web|url=http://www.asiae.co.kr/news/view.htm?idxno=2007113015350222567&nvr=|archive-url=https://web.archive.org/web/20110904123255/http://www.asiae.co.kr/news/view.htm?idxno=2007113015350222567&nvr= |script-title=ko:소녀시대 써니 SM 이수만 친조카 '슈가 후속 그룹 멤버 될 뻔'|date=November 30, 2007|access-date=June 15, 2010|archive-date= September 4, 2011|language=ko|work={{ill|The Asia Economy Daily|ko|아시아경제신문}}}}</ref>
Mnet reality show ''[[Factory Girl (reality show)|Factory Girl]]'' chronicled the members working as interns at fashion magazine ''[[Elle Girl]]''.<ref>{{ko icon}} [http://mnet.mnet.com/NProgram/factorygirl/?bidx=factorygirl Factory Girl – official website]</ref> The program began airing in early October.<ref>{{ko icon}} [http://mydaily.co.kr/news/read.html?newsid=200809301119101115 소녀시대, 이제는 패션 에디터로 변신 (''Girls' Generation, Now Becoming Fashion Editors'')]. ''MyDaily''. September 30, 2008. Retrieved October 3, 2008.</ref> In late 2008, the group also participated in the [[SM Town Live '08]] concert along with other [[SM Town]] artists.


In July 2007, Girls' Generation had their first stage performance on [[Mnet (TV channel)|Mnet]]'s ''School of Rock'', where the group performed their first single, "[[Into the New World]]" ({{korean|다시 만난 세계|rr=Dasi mannan segye|labels=no}}).<ref>{{cite web|url=http://joynews.inews24.com/php/news_view.php?g_menu=700100&g_serial=272410|script-title=ko:소녀시대, 19일 데뷔곡 '다시 만난 세계' 공개|trans-title=Girls' Generation debut song released on the 19th|language=ko|publisher=iNews24|date=July 17, 2007|access-date=April 28, 2015|archive-date=July 6, 2015|archive-url=https://web.archive.org/web/20150706010218/http://joynews.inews24.com/php/news_view.php?g_menu=700100&g_serial=272410|url-status=live}}</ref> On August 5, 2007, the group officially made their debut on [[Seoul Broadcasting System|SBS]]'s ''[[Inkigayo]]'', where they performed the same song.<ref>{{cite web|url=http://www.hankyung.com/news/app/newsview.php?aid=2007073079777 |script-title=ko:소녀시대, 8월 5일 '인기가요'서 데뷔식 치른다 |trans-title=Girls' Generation debut on "Inkigayo" on August 5 |date=July 30, 2007 |work=[[Korea Economic Daily]] |language=ko |archive-url=https://web.archive.org/web/20160305051403/http://hei.hankyung.com/news/app/newsview.php?aid=2007073079777 |archive-date=March 5, 2016 |url-status=dead }}</ref> Girls' Generation subsequently released their [[Girls' Generation (2007 album)|self-titled debut studio album]] in November 2007, which was preceded by the singles "[[Girls' Generation (song)|Girls' Generation]]" ({{korean|소녀시대|labels=no|rr=Sonyeo sidae}})—a remake of [[Lee Seung-cheol]]'s 1989 song, and "[[Kissing You (Girls' Generation song)|Kissing You]]". ''Girls' Generation'' became the twelfth best-selling album of 2007 in South Korea, selling 56,804 copies.<ref>{{cite web|archive-url=https://web.archive.org/web/20090228004543/http://miak.or.kr/stat/kpop_2007_2.htm|url=http://miak.or.kr/stat/kpop_2007_2.htm|script-title=ko:2007.총결산 판매량|trans-title=2007 Statistics|publisher=Music Industry Association of Korea|language=ko|archive-date=February 28, 2009|title=Miak.or.kr}}</ref> The album has sold over 120,000 copies in the country as of 2009.<ref name="100kSales">{{cite web|url=http://star.mt.co.kr/view/stview.php?no=2009031710540748246 |script-title=ko:소녀시대, 올 첫 10만장 돌파..2연속 10만장 판매 |trans-title=Girls' Generation, two albums exceeding 100 thousand sales mark |language=ko |publisher=Star News |date=March 17, 2009 |access-date=April 28, 2015 |url-status=dead |archive-url=https://web.archive.org/web/20141227004038/http://star.mt.co.kr/view/stview.php?no=2009031710540748246 |archive-date=December 27, 2014 }}</ref> In March 2008, the album was re-released under the title ''Baby Baby''.<ref>{{cite web|url=http://www.melon.com/album/detail.htm?albumId=373315|title=Baby Baby (소녀시대 Repackage)|language=ko|publisher=[[Melon (online music service)|Melon]]|access-date=April 28, 2015|archive-date=May 25, 2015|archive-url=https://web.archive.org/web/20150525100322/http://www.melon.com/album/detail.htm?albumId=373315|url-status=live}}</ref> The album was preceded by [[Baby Baby (Girls' Generation song)|a single with the same name]], which was released on digital music sites on March 17, 2008.<ref>{{cite web|url=http://www.newsen.com/news_view.php?uid=200804131525261002|archive-url=https://web.archive.org/web/20141129161323/http://www.newsen.com/news_view.php?uid=200804131525261002|publisher=Newsen|date=April 13, 2008|access-date=May 3, 2015|archive-date=November 29, 2014|script-title=ko:팬들 아쉬워|trans-title=Disappointed fans|language=ko}}</ref>
===2009: ''Gee'', ''Genie'' and rising popularity===
[[File:LG전자 모바일 월드컵 - 소녀시대 축하공연.jpg|thumb|250px|Girls' Generation performing "Genie" at the LG Mobile Worldcup in 2009]]
On December 26, 2008, posters of the Girls' Generation members wearing roller-skates were posted up in various locations around Seoul. SM Entertainment's phone lines were blocked up by callers asking whether the posters were for sale and the company asked fans to stop taking the posters down for personal use.<ref>{{ko icon}} [http://article.joins.com/article/article.asp?total_id=3438457&cloc=rss|news|total_list 소녀시대 티저포스터 품귀현상 ‘제발 떼가지마' (Girls' Generation Poster Shortage Phenomenon)]</ref> On December 29, the group's management stated that the posters were indeed [[Teaser campaign|teaser]] posters and that the group would soon release their first [[Extended play|EP]], ''[[Gee (EP)|Gee]]'', in January 2009.<ref name="comeback">{{ko icon}} Shin, Su-jin. [http://buk.dailian.co.kr/news/articleView.html?idxno=17265 소녀시대, 다음달 7일 미니앨범 ‘Gee'로 컴백 (''Girls' Generation, Next Month on the 7th, Mini Album "Gee" Comeback'']. ''Dailian/ebnews''. December 29, 2008. Retrieved January 5, 2009.</ref>


===2009–2010: Breakthrough and Japanese debut===
A teaser video was released in January 2009 and the first single "[[Gee (Girls' Generation song)|Gee]]" released soon after. "Gee" topped [[Cyworld]]'s hourly music chart on the release day.<ref>{{ko icon}} Lee, Soo-hyeon. [http://star.moneytoday.co.kr/view/stview.php?no=2009010516291222142&type=1 소녀시대 신곡 '지', 공개 동시 싸이월드 실시간 1위 (''Girls' Generation's New Song "Gee" Tops Cyworld's Hourly Chart After Release'')]. ''MoneyToday''. January 5, 2009. Retrieved January 5, 2009.</ref> The song also went number one on all major digital music charts within two days.<ref name="chart6">{{ko icon}} Park, Young-woong. [http://www.mydaily.co.kr/news/read.html?newsid=200901071156201131 소녀시대, 'Gee' 공개 2일 만에 음원 차트 '올킬' (''Girls' Generation's "Gee" Does Chart "All-Kill" 2 Days After Release'')]. ''MyDaily''. January 7, 2009. Retrieved January 7, 2009.</ref> The music video set a record on release, garnering one million views on [[GOM Player|GomTV]] in under a day.<ref>{{ko icon}} [http://www.newsen.com/news_view.php?uid=200902161253371002&search=title&searchstring=&#65533;%EA%B7%9A%EC%8A%A4%E6%9A%8E&#65533;%EB%9C%91&#65533;%E3%8E%BA%EC%8E%BF%EB%8D%AB&#65533;%CE%B6%EC%8A%97%E5%9A%A5%E2%88%9A%EB%8B%9C&#65533;%E3%8F%82&#65533;%EB%9A%B3%ED%89%AA&#65533;%E2%91%A2%EB%A6%B6&#65533;%EC%84%87%ED%89%B8age=5 소녀시대 동영상 클릭수 대박쳤다! 뮤비 500만건 대기록 (Girls' Generation Music Video Huge Success)]</ref>
Though Girls' Generation had gained some attention with their 2007 debut album, it was not until 2009 that the group rose to stardom.<ref name="Sales_Guardian"/> On January 7, the group released their debut extended play (EP) ''[[Gee (EP)|Gee]]'', which has sold over 100,000 copies in South Korea.<ref name="100kSales"/> Its [[Gee (Girls' Generation song)|title track]] claimed the number-one position on [[Korean Broadcasting System|KBS]]'s ''[[Music Bank (TV program)|Music Bank]]'' for a record-breaking nine consecutive weeks, becoming the longest-running number-one song on ''Music Bank'' until 2012, when [[Psy]]'s "[[Gangnam Style]]" claimed the top spot for ten consecutive weeks.<ref>{{cite web|author=Lee Jeong-hyeok|url=http://sports.chosun.com/news/news.htm?name=/news/entertainment/200901/20090117/91q22202.htm|script-title=ko:'소녀시대', KBS와 갈등?...2주 연속 출연 안해|work=[[The Chosun Ilbo]]|language=ko|date=January 16, 2009|trans-title=Girls' Generation Claim No.1 Position on KBS|access-date=January 16, 2009|archive-date=April 15, 2009|archive-url=https://web.archive.org/web/20090415090954/http://sports.chosun.com/news/news.htm?name=%2Fnews%2Fentertainment%2F200901%2F20090117%2F91q22202.htm|url-status=live}}</ref><ref>{{cite web|url=https://koreatimes.co.kr/www/news/culture/2009/06/135_46836.html|title=Girls Generation to Return With New Album|work=[[The Korea Times]]|date=June 15, 2009|access-date=January 5, 2015|archive-date=February 1, 2016|archive-url=https://web.archive.org/web/20160201014822/http://koreatimes.co.kr/www/news/culture/2009/06/135_46836.html|url-status=live}}</ref><ref name=kpopbyasia>{{cite book|chapter-url=https://books.google.com/books?id=j8lxCwAAQBAJ&pg=PA56|title=K-pop Beyond Asia|chapter=The Meteoric Rise of Idol Groups in Korea|page=56 & 68|author=Song Cheol-min|publisher=[[Korean Culture and Information Service]]|date=2016|access-date=April 28, 2016|isbn=9788973755981|archive-date=December 19, 2020|archive-url=https://web.archive.org/web/20201219051617/https://books.google.com/books?id=j8lxCwAAQBAJ&pg=PA56|url-status=live}}</ref> It was the best-selling single of 2009 in South Korea.<ref>{{cite web|archive-url=https://web.archive.org/web/20100804044458/http://www.koreatimes.co.kr/www/news/art/2010/06/201_61266.html|url=https://www.koreatimes.co.kr/www/news/art/2010/06/201_61266.html|title=Korea Launches First Official Music Charts Gaon|author=Han Sang-hee|work=[[The Korea Times]]|archive-date=August 4, 2010|url-status=live|date=February 23, 2010}}</ref> The group's second EP, ''[[Tell Me Your Wish (Genie)]]'' ({{korean|소원을 말해봐|rr=Sowoneul malhaebwa|labels=no}}) and its [[Tell Me Your Wish (Genie) (song)|titular lead single]] were released in June 2009.<ref name="Genie release">{{cite news|author=Kim Hyeong-u|url=http://www.newsen.com/news_view.php?uid=200906231509181002|archive-url=https://web.archive.org/web/20141006100009/http://www.newsen.com/news_view.php?uid=200906231509181002|script-title=ko:소녀시대 제로센 논란에 음반 발매일 29일로 연기 '문제 부분 삭제'|trans-title=Girls' Generation's New Mini Album Titled 'Tell Me Your Wish'|publisher=Newsen|date=June 23, 2009|archive-date=October 6, 2014|language=ko}}</ref> The EP sold 50,000 copies within its first week in South Korea,<ref>{{cite web|url=http://www.newsen.com/news_view.php?uid=200907071134541002|archive-url=https://web.archive.org/web/20131216093346/http://www.newsen.com/news_view.php?uid=200907071134541002 |script-title=ko:소녀시대 가요계 올킬 '음반 음원 벨 방송횟수 모두 1위 싹쓸이'|trans-title=Girls' Generation's New Mini Album Claim the Top Spot on Music Websites|publisher=Newsen|language=ko|date=July 7, 2009|archive-date=December 16, 2013}}</ref> and charted at number eight on the Taiwanese [[G-Music]] chart.<ref>{{cite web| archive-url=https://web.archive.org/web/20090819030000/http://www.g-music.com.tw/GMusicBillBoard0.aspx| url=http://www.g-music.com.tw/GMusicBillBoard0.aspx| title=G-Music Weekly Chart| language=zh| publisher=[[G-Music]]| location=Taiwan| archive-date=August 19, 2009| date=August 11, 2009}}</ref> In November 2009, S.M. Entertainment announced the group's first concert tour, [[Into the New World (concert)|Into The New World]], whose tickets for the South Korean shows were sold out in three minutes.<ref name="announce1">{{cite web|url=http://www.asiae.co.kr/news/view.htm?sec=ent9&idxno=2009111110054389701|title=Girls' Generation to embark on Asia tour next month|last=Lynn|first=Kim|date=November 11, 2009|work=The Asia Economy Daily|access-date=November 29, 2009|archive-date=November 22, 2009|archive-url=https://web.archive.org/web/20091122043329/http://www.asiae.co.kr/news/view.htm?sec=ent9&idxno=2009111110054389701|url-status=live}}</ref><ref name="Sellout 3 min">{{cite web|url=http://english.chosun.com/site/data/html_dir/2009/11/25/2009112500702.html|title=Girls' Generation Gig Sells Out in 3 Minutes|date=November 24, 2009|work=[[The Chosun Ilbo]]|access-date=November 29, 2009|archive-date=November 28, 2009|archive-url=https://web.archive.org/web/20091128012428/http://english.chosun.com/site/data/html_dir/2009/11/25/2009112500702.html|url-status=live}}</ref> The tour visited Seoul in December 2009, Shanghai in April 2010, and Taipei in October 2010.<ref name="announce1"/><ref>{{cite web|url=https://www.koreatimes.co.kr/www/news/special/2009/11/178_55332.html|title=Girls' Generation to Hold Asian Tour|last=Han Sang Hee|date=November 11, 2009|work=[[The Korea Times]]|access-date=November 29, 2009|archive-date=December 8, 2009|archive-url=https://web.archive.org/web/20091208124040/http://www.koreatimes.co.kr/www/news/special/2009/11/178_55332.html|url-status=live}}</ref><ref>{{cite web|url=http://contents.innolife.net/news/list.php?ac_id=7&ai_id=121912|script-title=zh:少女時代、台湾コンサート最多観客記録|trans-title=Girls' Generation To Visit Taiwan|publisher=Innolife|language=zh|date=October 18, 2010|access-date=April 29, 2015|archive-date=July 5, 2015|archive-url=https://web.archive.org/web/20150705052238/http://contents.innolife.net/news/list.php?ac_id=7&ai_id=121912|url-status=live}}</ref>


[[File: Girls' Generation in 2010 Golden Disk Awards.jpg|thumb|left|Girls' Generation attending the 2010 [[Golden Disk Awards]]]]
The group began its album promotion in January 2009 on ''[[Show! Music Core|MBC Music Core]]'' where they sang their new lead single "Gee" and the track "Himnae (Way To Go)", another song from their mini-album.<ref>{{ko icon}} Kim, Hyeon-woo. [http://news.joins.com/article/3445506.html?ctg=15 소녀시대 gee, 국민 요정 김연아 홈피로 홍보 효과 만점! (''Girls' Generation's "Gee", Korean Sensation Kim Yeona Publicly Uploads to Mini-Homepage and Endorses!'')]. ''[[Joongang Ilbo|Joins.com]]/Newsen''. January 5, 2009. Retrieved January 5, 2009.</ref> "Gee" went on to become a phenomenal hit, breaking the record for consecutive number one wins on ''Music Bank'' with nine consecutive wins, as well as receiving a triple crown on ''[[The Music Trend|SBS Inkigayo]]''. The track also showed strength on other charts, topping the ''Mujikon'', ''Melon'' and ''Mnet'' charts for eight consecutive weeks, the ''Dosirak'' chart for seven weeks, the ''Muse'' chart for six weeks, and the ''Baksu'' chart for four weeks.<ref>{{ko icon}} [http://nabee.tistory.com/682 나비의 여행 :: 소녀시대 – Gee (트레일러, 뮤직비디오) / 1위 기록 정리]</ref><ref>{{ko icon}} [http://news.jkn.co.kr/article/news/20090313/7310014.htm 소녀시대, 9주 연속 1위 차지 ‘음반·음원 모두 두각' (Girls' Generation 9 Consecutive No.1 Wins.)]</ref>


Girls' Generation's second studio album, ''[[Oh! (Girls' Generation album)|Oh!]]'', was released in January 2010.<ref name="OH/ANNOUNCE">{{Cite news|url=http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2010/01/22/201001220013.asp|title=Girls Generation to release 2nd album|date=January 21, 2010|work=[[The Korea Herald]]|archive-url=https://web.archive.org/web/20100209025537/http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2010/01/22/201001220013.asp|archive-date=February 9, 2010}}</ref> The album peaked atop South Korea's [[Gaon Album Chart]]<ref>{{cite web|archive-url=https://web.archive.org/web/20150212235912/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=06&hitYear=2010&termGbn=week|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=06&hitYear=2010&termGbn=week|title=Gaon Album Chart – Week 6 of 2010|date=January 24–30, 2010|publisher=[[Gaon Album Chart]]|language=ko|archive-date=February 12, 2015}}</ref> and has sold over 240,000 copies in South Korea.<ref>{{cite web|archive-url=https://web.archive.org/web/20110213045903/http://www.gaonchart.co.kr/main/section/notice/view.gaon?idx=36 |url=http://www.gaonchart.co.kr/main/section/notice/view.gaon?idx=36 |title=Gaon Music Chart Year-End Top 100 |language=ko |publisher=Gaon Music Chart |archive-date=February 13, 2011 |url-status=dead }}</ref><ref>{{cite web|title=Circle Chart's Observation Note #1 [Album Sales]|url=https://www.youtube.com/watch?v=ge3mo0xLBuM|date=September 9, 2022|access-date=September 19, 2022|url-status=bot: unknown|archive-url=https://web.archive.org/web/20220920170920/https://www.youtube.com/watch?v=ge3mo0xLBuM|archive-date=September 20, 2022|website=OK POP!! (오케이팝!!) on [[YouTube]]|publisher=[[Circle Music Chart]]|language=ko}}</ref> The album's [[Oh! (Girls' Generation song)|title track]] peaked atop South Korea's [[Gaon Digital Chart]] and was the second best-selling digital single of 2010 in the country, selling over 3.3 million copies.<ref>{{cite web|url=http://thestar.chosun.com/site/data/html_dir/2010/01/27/2010012700482.html|script-title=ko:치어리더로 변신한 소녀시대, 'Oh!' 뮤직비디오 27일 공개!|trans-title=Girls' Generation Next Album 'Oh!' and Title Song Released on January 27|work=[[The Chosun Ilbo]]|date=January 27, 2010|access-date=April 29, 2015|archive-url=https://web.archive.org/web/20180817023213/http://thestar.chosun.com/site/data/html_dir/2010/01/27/2010012700482.html|archive-date=August 17, 2018|url-status=dead}}</ref><ref>{{cite web|archive-url=https://web.archive.org/web/20131105164401/http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_week=06&current_year=2010&chart_Time=week|url=http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_week=06&current_year=2010&chart_Time=week|title=Gaon Digital Chart – Week 6 of 2010|publisher=Gaon Music Chart|date=January 31, 2010|archive-date=November 5, 2013|language=ko}}</ref><ref name="2010_YE">{{cite web|archive-url=https://web.archive.org/web/20140228230722/http://gaonchart.co.kr/digital_chart/download.php?nationGbn=K&current_year=2010&chart_Time=year|url=http://gaonchart.co.kr/digital_chart/download.php?nationGbn=K&current_year=2010&chart_Time=year|title=Gaon Download Chart – 2010|publisher=Gaon Music Chart|language=ko|archive-date=February 28, 2014}}</ref> ''Oh!'' was re-released under the title ''Run Devil Run'' in March 2010,<ref>{{cite web|archive-url=https://web.archive.org/web/20120707193014/https://itunes.apple.com/us/album/run-devil-run/id417705435|url=https://itunes.apple.com/us/album/run-devil-run/id417705435|title=Run Devil Run by Girls' Generation|date=March 22, 2010 |publisher=[[iTunes Store]] US. [[Apple Inc]]|archive-date=July 7, 2012}}</ref> which also reached number one on the Gaon Album Chart.<ref>{{cite web|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=14&hitYear=2010&termGbn=week |archive-url=https://web.archive.org/web/20160304205947/http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=14&hitYear=2010&termGbn=week |title=Gaon Album Chart |publisher=Gaon Album Chart. Gaon Music Chart |language=ko |date=March 21–27, 2010 |archive-date=March 4, 2016 |url-status=dead}}</ref> Its [[Run Devil Run (Girls' Generation song)|titular single]] reached the top spot on the Gaon Digital Chart.<ref>{{cite web|author=Baek Ki-hye |url=http://www.hankyung.com/news/app/newsview.php?aid=2010031716057&sid=0107&nid=007&ltype=1 |script-title=ko:블랙 소시' 베일 벗은 소녀시대, 신곡 음원 공개 |trans-title=Girls' Generation Transform to Sexy Black Images |work=[[The Korea Economic Daily]] |date=March 17, 2010 |archive-url=https://web.archive.org/web/20150705173207/http://www.hankyung.com/news/app/newsview.php?aid=2010031716057&sid=0107&nid=007&ltype=1 |archive-date=July 5, 2015 |language=ko |url-status=dead}}</ref><ref>{{cite web|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=14&hitYear=2010&termGbn=week |archive-url=https://web.archive.org/web/20160415112715/http://www.gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=14&hitYear=2010&termGbn=week |title=Gaon Digital Chart: Week 14, 2010 |publisher=Gaon Music Chart |language=ko |archive-date=April 15, 2016 |url-status=dead}}</ref> ''Oh!'' and ''Run Devil Run'' were the second and fourth best-selling albums of 2010, respectively.<ref name="YE2010">{{cite web|url=http://www.gaonchart.co.kr/main/section/notice/view.gaon?idx=36 |title=2010 Yearly Album Chart |language=ko |publisher=Gaon Music Chart |access-date=April 29, 2015 |url-status=dead |archive-url=https://web.archive.org/web/20110213045903/http://www.gaonchart.co.kr/main/section/notice/view.gaon?idx=36 |archive-date=February 13, 2011}}</ref>
After a short break, SM Entertainment announced that the group would be back with a new mini-album sporting a "[[Marine]] Girl" concept. The new single was to be titled "Tell Me Your Wish (Genie)", with the full mini-album being released digitally on June 22, 2009.<ref name="Genie release">{{ko icon}} [http://www.newsen.com/news_view.php?uid=200906231509181002 소녀시대 제로센 논란에 음반 발매일 29일로 연기 ‘문제 부분 삭제'], Newsen.com. June 23, 2009. Retrieved May 20, 2010.</ref><ref>{{ko icon}} Jang, Hwi-jae. [http://www.todaykorea.co.kr/news/articleView.html?idxno=73554 소녀시대, 타이틀 곡 ‘소원을 말해봐'로 활동 재개 (''Girls' Generation, Title Song "Tell Me Your Wish" for Comeback'')]. ''TodayKorea''. June 17, 2009. Retrieved June 17, 2009.</ref> The group started their promotional activities on June 26, 2009, appearing on ''[[Music Bank (TV series)|KBS Music Bank]]''.<ref name=cnb>{{ko icon}} [http://www.cnbnews.com/category/read_org.html?bcode=82226 소녀시대, 25일 두 번째 싱글 '소원을 말해봐' 공개 (''Girls' Generation'', Second mini-album ''Tell Me Your Wish (Genie)'' Released on 22nd'')]. ''Korea Precious News.com''. October 16, 2009 . Retrieved October 16, 2009.</ref> The performance was followed by follow-up comeback performances on ''MBC Music Core'' and ''SBS Inkigayo'' on June 27 and 28, 2009. The physical release of ''Genie'' was delayed by SM Entertainment in order to redo the album art, and was released four days later on June 29, 2009.<ref name="Genie release"/>


In mid-2010, Girls' Generation signed with [[Nayutawave Records]] (now [[EMI Records Japan]]), a division of [[Universal Music Japan]], to venture out to the Japanese music scene.<ref>{{cite news|title=Girls' Generation Poised for Big Time in Japan|url=http://english.chosun.com/site/data/html_dir/2010/08/07/2010080700247.html|access-date=February 26, 2015|work=[[The Chosun Ilbo]]|date=August 7, 2010|archive-date=February 26, 2015|archive-url=https://web.archive.org/web/20150226103727/http://english.chosun.com/site/data/html_dir/2010/08/07/2010080700247.html|url-status=live}}</ref> Their debut release was a DVD titled ''[[New Beginning of Girls' Generation]]'', released in August 2011, which features seven of the group's music videos and a special bonus footage.<ref name="jpndebut">{{cite news|author1=Han Sang-hee|title=Girls' Generation to debut in Japan|url=https://www.koreatimes.co.kr/www/news/art/2010/06/143_67507.html|access-date=February 26, 2015|work=[[The Korea Times]]|date=June 11, 2010|archive-date=February 26, 2015|archive-url=https://web.archive.org/web/20150226075839/http://www.koreatimes.co.kr/www/news/art/2010/06/143_67507.html|url-status=live}}</ref> The DVD debuted at number four on the Japanese [[Oricon]] DVD Chart on August 23, 2010,<ref>{{cite web|url=http://www.oricon.co.jp/prof/464186/products/879849/1/|script-title=ja:少女時代到来~来日記念盤~ New Beginning of Girls' Generation|trans-title=Girls' Generation – New Beginning of Girls' Generation|language=ja|publisher=[[Oricon]]|access-date=April 29, 2015|archive-date=July 5, 2015|archive-url=https://web.archive.org/web/20150705131849/http://www.oricon.co.jp/prof/464186/products/879849/1/|url-status=live}}</ref> making Girls' Generation the first Korean girl group to earn a top-five DVD on the Oricon chart.<ref>{{cite web|language=ja |url=http://www.oricon.co.jp/news/79147/full/ |script-title=ja:美脚"グループ・少女時代、韓国女性グル—プ初のDVD総合TOP5入り |trans-title=Long-legged girl group Girls' Generation Reach Top Five on DVD Chart |publisher=Oricon |date=August 18, 2010 |archive-url=https://web.archive.org/web/20151230222315/http://www.oricon.co.jp/news/79147/full/ |archive-date=December 30, 2015 |url-status=dead}}</ref> It was [[List of music recording certifications|certified gold]] by the [[Recording Industry Association of Japan]] (RIAJ).<ref>{{cite web|url=http://www.riaj.or.jp/data/others/gold/201101.html|title=February 2011 Report|language=ja|publisher=[[Recording Industry Association of Japan]]|archive-url=https://web.archive.org/web/20110217140714/http://www.riaj.or.jp/data/others/gold/201101.html|archive-date=February 17, 2011}}</ref> On August 25, 2010, the group performed to 22,000 fans at their first showcase in the country.<ref>{{cite web|publisher=[[KBS World]]|title=Girls Generation Ranked #1 For Sales In Japan|url=http://world.kbs.co.kr/service/contents_view.htm?lang=e&menu_cate=enternews&id=&board_seq=171875&page=273&board_code=music_news|access-date=September 22, 2022|date=September 8, 2010|archive-date=September 22, 2022|archive-url=https://web.archive.org/web/20220922075058/http://world.kbs.co.kr/service/contents_view.htm?lang=e&menu_cate=enternews&id=&board_seq=171875&page=273&board_code=music_news|url-status=live}}</ref> In September 2010, Girls' Generation released the Japanese version of "[[Tell Me Your Wish (Genie)#Japanese version|Genie]]" as their debut single in Japan.<ref name="StormJP">{{cite magazine|url=https://www.billboard.com/articles/news/949769/koreas-girls-generationsnsd-ready-to-storm-japan|title=Korea's Girls' Generation/SNSD Ready To Storm Japan|magazine=[[Billboard (magazine)|Billboard]]|first=Rob|last=Schwartz |date=December 3, 2010|archive-url=https://web.archive.org/web/20140116045040/http://www.billboard.com/articles/news/949769/koreas-girls-generationsnsd-ready-to-storm-japan|archive-date=January 16, 2014}}</ref> It peaked at number four on the Japanese [[Oricon Singles Chart]]<ref name="Oricon">{{cite web|url=http://www.oricon.co.jp/prof/464186/products/|script-title=ja:少女時代の作品|language=ja|publisher=Oricon|access-date=April 29, 2015|archive-date=May 8, 2015|archive-url=https://web.archive.org/web/20150508231436/http://www.oricon.co.jp/prof/464186/products/|url-status=live}}</ref> and was certified platinum by the RIAJ.<ref>{{cite web|url=http://www.riaj.or.jp/data/others/chart/w120420.html|language=ja|publisher=Recording Industry Association of Japan|title=March 2012 Report|archive-url=https://web.archive.org/web/20120627054427/http://www.riaj.or.jp/data/others/chart/w120420.html|archive-date=June 27, 2012}}</ref> The following month, the group released their second Japanese single, "[[Gee (Girls' Generation song)|Gee]]", which reached number two on the Oricon Singles Chart.<ref name="StormJP"/> "Gee" became the first single by a non-Japanese girl group to enter the top three of the Oricon chart since 1980.<ref>{{cite web|url=http://www.mtvk.com/2010/10/26/girls-generation-breaks-a-30-year-old-oricon-record-and-releases-hoot/|archive-url=https://web.archive.org/web/20101203221647/http://www.mtvk.com/2010/10/26/girls-generation-breaks-a-30-year-old-oricon-record-and-releases-hoot/|title=Girls' Generation Breaks a 30-Year-Old Oricon record and release 'Hoot'|publisher=[[MTV K]]|archive-date=December 3, 2010|first=Sunny|last=Kim|date=October 26, 2010}}</ref> It sold 207,000 copies and achieved a million certification for sales of one million units by the RIAJ.<ref name="JP_Domination">{{cite magazine|url=https://www.billboard.com/articles/news/481799/girls-generation-push-japanese-domination-with-paparazzi-1-million-albums-sold|title=Girls' Generation Push Japanese Domination With "Paparazzi," 1 Million Albums Sold|first=Jeff|last=Benjamin|date=July 12, 2012|access-date=April 29, 2015|magazine=Billboard|archive-date=March 21, 2015|archive-url=https://web.archive.org/web/20150321102031/http://www.billboard.com/articles/news/481799/girls-generation-push-japanese-domination-with-paparazzi-1-million-albums-sold|url-status=live}}</ref><ref>{{cite web|url=http://www.riaj.or.jp/data/others/chart/w140228.html|title=February 2014 Report|publisher=Recording Industry Association of Japan|language=ja|archive-url=https://web.archive.org/web/20140305015635/http://www.riaj.or.jp/data/others/chart/w140228.html|archive-date=March 5, 2014}}</ref> Amidst their Japanese activities, they also participated in the [[SM Town Live '10 World Tour|SMTown Live '10 World Tour]] alongside their labelmates, which started on August 21 at [[Olympic Stadium (Seoul)|Seoul Jamsil Olympic Stadium]].<ref>{{cite web|url=https://www.koreatimes.co.kr/www/news/special/2010/07/178_68702.html|title=SM Entertainment to launch world tour|work=[[The Korea Times]]|date=July 2, 2010|access-date=July 5, 2010|archive-date=July 5, 2010|archive-url=https://web.archive.org/web/20100705140851/http://www.koreatimes.co.kr/www/news/special/2010/07/178_68702.html|url-status=live}}</ref>
The track proved to be a success as it conquered various music sites, including Melon, Dosirak, Mnet, and Bugs, and it was number one on the weekly charts and the SKT ringtone weekly charts of the first week of July.<ref>{{ko icon}} [http://www.newsen.com/news_view.php?uid=200907101958341002&search=title&searchstring=%BC%D2%B3%E0%BD%C3%B4%EB 소녀시대 뮤뱅 1위 ‘음원 음반 벨 방송횟수 이어 가요차트 올킬' ('SNSD Music Bank No.1 "Online, offline, ringtone, broadcast numbers and music charts all-kill")]</ref> The mini-album sold an estimated 50,000+ copies in its first week after released (almost double the numbers from the first-week sales of ''Gee''), an unusual feat for any Korean girl group.<ref>{{ko icon}} [http://www.newsen.com/news_view.php?uid=200907071134541002 소녀시대 가요계 올킬 ‘음반 음원 벨 방송횟수 모두 1위 싹쓸이' ('SNSD Commits an Industry All-Kill: Music Sales, Online Sales, Ringtones, Broadcast')]</ref>


Girls' Generation's third Korean EP ''[[Hoot (EP)|Hoot]]'' ({{korean|훗|labels=no|rr=Hut}}) was released in October 2010.<ref name="mtvk">{{cite web|first=Sunny|last=Kim |url=http://www.mtvk.com/2010/10/27/super-juniors-siwon-to-make-a-special-appearance-in-girls-generations-hoot-mv |title=Super Junior's Siwon To Make A Special Appearance In Girls Generation's "Hoot" MV!|publisher=MTV K|date=October 27, 2010 |archive-url=https://web.archive.org/web/20101109044140/http://www.mtvk.com/2010/10/27/super-juniors-siwon-to-make-a-special-appearance-in-girls-generations-hoot-mv/|archive-date=November 9, 2010}}</ref> It charted atop the Gaon Album Chart and at number two on the Oricon Album Chart, and became the third best-selling album of 2010 in South Korea.<ref name="YE2010"/><ref name="Oricon"/><ref>{{cite web|archive-url=https://web.archive.org/web/20131202221700/http://gaonchart.co.kr/digital_chart/album.php?nationGbn=T&current_week=44&current_year=2010&chart_Time=week|url=http://gaonchart.co.kr/digital_chart/album.php?nationGbn=T&current_week=44&current_year=2010&chart_Time=week|title=Gaon Album Chart – Week 44 of 2010|publisher=Gaon Album Chart. Gaon Music Chart|language=ko|archive-date=December 2, 2013|date=October 24–30, 2010}}</ref> The [[Hoot (song)|title track]] debuted atop the Gaon Digital Chart.<ref name="hitquarters.com">{{cite web |url=http://www.hitquarters.com/index.php3?page=intrview/opar/intrview_LHJQ_A.html |title=Q&A on K-pop with Lars Halvor Jensen |publisher=[[HitQuarters]] |date=October 24, 2011 |access-date=October 27, 2011 |archive-url=https://web.archive.org/web/20130407000035/http://www.hitquarters.com/index.php3?page=intrview%2Fopar%2Fintrview_LHJQ_A.html |archive-date=April 7, 2013 |url-status=dead }}</ref><ref>{{cite web|archive-url=https://web.archive.org/web/20131105163335/http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_week=44&current_year=2010&chart_Time=week|url=http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_week=44&current_year=2010&chart_Time=week|title=Gaon Digital Chart – Week 44 of 2010|date=October 24–30, 2010|publisher=Gaon Music Chart|language=ko|archive-date=November 5, 2013}}</ref> At the 2010 and 2011 [[Seoul Music Awards]], the group won two consecutive Artist of the Year awards, becoming the fourth South Korean act and the first girl group to do so.<ref>{{cite web|url=http://star.mt.co.kr/stview.php?no=2011012020554329072&type=|script-title=ko:소녀시대, 서울가요대상 '대상'... 4관왕 '영예'|publisher=Star News|date=January 20, 2011|access-date=January 21, 2011|trans-title=Girls' Generation Became the Fourth Act to Win "Artist of the Year" Twice|archive-date=July 22, 2011|archive-url=https://web.archive.org/web/20110722135603/http://star.mt.co.kr/stview.php?no=2011012020554329072&type=|url-status=live}}</ref><ref>{{cite news|url=http://entertain.naver.com/read?oid=003&aid=0003652838|script-title=ko:소녀시대 3관왕 지겹나? 이번에는 4관왕|trans-title=Girls' Generation Is the 4th Act to Win "Artist of the Year" Twice|publisher=[[Naver]]|date=January 20, 2011|access-date=May 19, 2015|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304084245/http://entertain.naver.com/read?oid=003&aid=0003652838|url-status=live}}</ref>
===2010: ''Oh!/Run Devil Run'', Japanese debut and ''Hoot''===
[[File:SNSD 2.jpg|thumb|250px|left|Girls' Generation at an LG event in 2010.]]
Later in January, SM Entertainment confirmed the release of ''[[Oh! (Girls' Generation album)|Oh!]]'', the group's second full-length album, to be on January 28.<ref name="OH/ANNOUNCE">{{ko icon}}{{cite news|url=http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2010/01/22/201001220013.asp|title=Girls Generation to release 2nd album|date=January 21, 2010|work=Korea Herald|accessdate=January 21, 2010}}</ref> The lead single "[[Oh! (Girls' Generation song)|Oh!]]" was digitally released on January 25 with the music video being released two days later.<ref>{{ko icon}}[http://thestar.chosun.com/site/data/html_dir/2010/01/27/2010012700482.html 치어리더로 변신한 소녀시대, ‘Oh!' 뮤직비디오 27일 공개! (''Girls' Generation's "Oh!" M/V Released on January 27!'')]. Released, No.1 on Chart within 10 Minutes'']. ''JK News''. January 25, 2010. Retrieved January 24, 2010.</ref> On January 30, the group started promotions with the recording of ''[[Show! Music Core|MBC Music Core]]''.<ref>{{ko icon}} [http://sstv.freechal.com/News/Detail.aspx?cSn=1&pSn=76021 소녀시대 '쇼! 음악중심'으로 첫 컴백 무대 (''Girls' Generation's 1st "Oh!" performance on "Show! Music Core")].''SSTV''. February 3, 2010. Retrieved January 30, 2010.</ref> The broadcast of the performance experienced a blackout near the end, to which MBC made the whole performance available online in response.<ref>{{ko icon}} [http://sstv.freechal.com/News/Detail.aspx?cSn=1&pSn=76061 '음악중심' 소녀시대 'Oh!' 클린버전 무료서비스 실시 ("Show! Music Core" starts to provide Girls' Generation's 1st "Oh!" complete performance'')].''SSTV''. February 3, 2010. Retrieved January 30, 2010.</ref>
With "Oh!", the group went on to win five consecutive K-charts on ''[[Music Bank (TV series)|KBS Music Bank]]'', as well as achieving a triple crown on ''[[The Music Trend|SBS Inkigayo]]''.<ref>{{ko icon}} [http://www.tvdaily.co.kr/read.php3?aid=127746059568685002 '뮤직뱅크' 소녀시대, '상반기 결산 K차트 1위 – 티브이데일리 ("Music Bank" Girls' Generation, '1st place on Looking Back on the First Half (of the year) K Chart'..'Dominated the Music Industry'')]</ref> "Oh!" also went on to win the ''Music Bank'' half-year K-chart, coming in at second on Hanteo's first half album sales chart,<ref name="star.mt.co.kr">{{ko icon}} [http://star.mt.co.kr/view/stview.php?no=2010063011010111636&type=1&outlink=1 소시 '오!', 상반기 음원판매도 1위 '트리플크라운' (''Soshi 'Oh!', 'Triple Crown' 1st place in First Half Music Sales.'')]</ref> and also winning the end-of-year K-chart.{{Citation needed|date=February 2011}} The music video ranked as the number one most viewed [[YouTube]] video in Korea by the end of 2010. It was also number one in [[Hong Kong]] and made the top ten in both the [[Taiwan]] and Japan rankings.<ref>{{ko icon}} [http://news.nate.com/view/20101216n12455 소녀시대 '오' 뮤비, 유튜브 많이 본 동영상 1위 차지] ''Nate''. December 16, 2010. Retrieved December 16, 2010.</ref>


===2011–2012: Japanese success, ''The Boys'', and international expansion===
Starting on March 11, 2010, photos of the members were released online showcasing a dark concept, dubbed "Black SoShi".<ref>{{ko icon}} [http://osen.mt.co.kr/news/view.html?gid=G1003120027 블랙소시 태연-서현, 도도-시크 매력 물씬 (''Black SNSD Taeyeon-Seohyun "Glamorous and Elegant" look'')]. ''Osen''. March 12, 2010. Retrieved March 11, 2010.</ref> A teaser video was released on March 16, with the new single [[Run Devil Run (song)|Run Devil Run]] being released as a [[music download|digital single]] on March 17.
[[File:SNSD at LG Cinema 3D World Festival (4).jpg|thumb|right|Girls' Generation performing "The Boys" at the 2012 LG Cinema 3D World Festival]]


Girls' Generation continued their success in Japan with the single "[[Mr. Taxi]]", released in April 2011. The single peaked at number two on the Oricon Singles Chart and as of April 2017, was certified Million by the RIAJ.<ref>{{cite web|url=http://www.oricon.co.jp/rank/js/enwiki/w/2011-05-09/|title=Oricon's Weekly Chart April 25 – May 1, 2011|publisher=Oricon|date=May 2011|access-date=May 20, 2015|language=ja|archive-date=June 28, 2017|archive-url=https://web.archive.org/web/20170628014402/http://www.oricon.co.jp/rank/js/enwiki/w/2011-05-09/|url-status=live}}</ref><ref>{{cite web|url=http://www.billboard-japan.com/d_news/detail/51166/2 |title=少女時代「MR.TAXI」が配信ミリオン認定、平井堅「瞳をとじて」はダブル・プラチナ |trans-title=Girls' Generation's "Mr. Taxi" achieves "Million" Certification, Ken Hirai "Simply Closed My Eyes" Double Platinum |publisher=Billboard Japan |language=ja |archive-url=https://web.archive.org/web/20170524071621/http://www.billboard-japan.com/d_news/detail/51166/2 |archive-date=May 24, 2017 |url-status=dead }}</ref> After releasing three singles in Japan, their debut [[Girls' Generation (2011 album)|eponymous Japanese studio album]] was released in June 2011.<ref name="japdebut">{{cite web|url=http://english.yonhapnews.co.kr/culturesports/2011/06/07/86/0701000000AEN20110607002200315F.HTML|title=South Korean girl group Girls' Generation tops Japanese chart|publisher=[[Yonhap]]|date=June 7, 2011|access-date=December 27, 2014|archive-date=December 28, 2014|archive-url=https://web.archive.org/web/20141228040848/http://english.yonhapnews.co.kr/culturesports/2011/06/07/86/0701000000AEN20110607002200315F.HTML|url-status=live}}</ref> To promote the album, Girls' Generation embarked on [[The First Japan Arena Tour (Girls' Generation)|The 1st Japan Arena Tour]] starting in [[Osaka]] on May 31, 2011; the tour attracted 140,000 people in total and generated an estimated ₩20 billion in sales.<ref name="japdebut"/><ref>{{cite web|url=https://entertain.naver.com/read?oid=108&aid=0002090042|script-title=ko:소시, 日첫투어 '최소 200억 매출'..14만 동원 성료|trans-title=Soshi's first tour in Japan 'at least KRW 20 billion in sales' ... successfully completed with 140,000 people |date=July 18, 2011|website=Star News|publisher=[[Naver]]|access-date=October 20, 2022|language=ko|archive-date=October 20, 2022|archive-url=https://web.archive.org/web/20221020074404/https://entertain.naver.com/read?oid=108&aid=0002090042|url-status=live}}</ref><ref>{{cite web|url=http://www.koreaherald.com/view.php?ud=20110724000337|title=Girl's Generation happy with broadening fan base|author=Kim Yoon-mi|date=July 24, 2011|access-date=May 15, 2015|work=[[The Korea Herald]]|archive-date=May 15, 2015|archive-url=https://web.archive.org/web/20150515174800/http://www.koreaherald.com/view.php?ud=20110724000337|url-status=live}}</ref> The album was met with tremendous success in Japan, peaking atop the Japanese Oricon Albums Chart and becoming the first album by a foreign girl group to top the Oricon chart.<ref>{{cite web|url=http://www.oricon.co.jp/news/88386/|publisher=Oricon|script-title=ja:少女時代、オリジナルアルバムで初の週間1位を狙う|trans-title=Girls' Generation Score A No.1 Album|date=June 2, 2010|access-date=April 29, 2015|language=ja|archive-date=May 18, 2015|archive-url=https://web.archive.org/web/20150518171234/http://www.oricon.co.jp/news/88386/|url-status=live}}</ref> Within its first month of release, ''Girls' Generation'' sold 500,000 copies and earned a double platinum certification by the Recording Industry Association of Japan.<ref name="Atlantic">{{cite web|url=https://www.theatlantic.com/entertainment/archive/2011/09/how-korean-pop-conquered-japan/244712/|title=How Korean Pop Conquered Japan|work=[[The Atlantic]]|date=September 13, 2011|first=Patrick|last=St. Michel|access-date=April 29, 2015|archive-date=March 17, 2016|archive-url=https://web.archive.org/web/20160317044444/http://www.theatlantic.com/entertainment/archive/2011/09/how-korean-pop-conquered-japan/244712/|url-status=live}}</ref><ref name="Asia Sentinel"/> The album became the fifth and fifteenth best-selling album in Japan in 2011 in 2012 respectively, with total sales figures of 871,097 copies.<ref>2011 and 2012 year-end Oricon albums chart:
Mid-June, it was announced that the group had signed contracts in May, and would begin working under Universal Music Japan's record label Nayutawave Records for their Japanese promotions, with their first Japanese single expected to be released in September 2010.<ref name="sanspo.com_Japan">{{ja icon}} [http://www.sanspo.com/geino/news/100611/gnj1006110506018-n1.htm “韓”動美脚9人娘、8月に日本デビュー (1/2ページ) (''Korea's 9 "beautiful-legged" ladies, August Japan Debut'')], sanspo.com. June 11, 2010. Retrieved June 11, 2010.</ref><ref name="Japan_debut">{{ja icon}} [http://www.oricon.co.jp/news/entertainment/77100/full/?cat_id=tw "Beautiful-legged" Girls' Generation make their Japanese Advancement'']. oricon.co.jp. June 11, 2010.</ref><ref>Han Sang-hee: 'heir Japan debut')]</ref>
*{{cite web|archive-url=https://web.archive.org/web/20140309231548/http://www.oricon.co.jp/music/special/2011/musicrank1219/index03.html|url=http://www.oricon.co.jp/music/special/2011/musicrank1219/index03.html|title=CD&DVDランキング特集|language=ja|publisher=Oricon|archive-date=March 9, 2014}}
Girls' Generation began promotion in Japan in August. "少女時代到来~初来日記念盤~" (''Girls' Generation's Arrival ~ First Time in Japan Commemoration Disc ~''), a DVD featuring seven of the group's music videos as well as special bonus footage, was released on August 11, with the special edition of the DVD containing a pink glowstick as well as a pass to the Girls' Generation debut at the [[Ariake Coliseum|Tokyo Ariake Colliseum]] on August 25.<ref name="news.nate.com">{{ko icon}} [http://news.nate.com/view/20100611n03353 소녀시대, 8월 초대형 쇼케이스로 日 진출 선언 (''Girls' Generation, Announcing their Advancement with a Mega Showcase in August'')]. Nate. June 11, 2010.</ref> In the first week after release, the DVD sold 23,000 copies, ranking fourth on the weekly DVD Oricon ranking and third on the weekly music DVD ranking,<ref>{{ja icon}} [http://headlines.yahoo.co.jp/hl?a=20100817-00000001-wow-ent 少女時代日DVDがオリコン4位 “新人”では異例の4万枚出荷 (Girls' Generation ranks 4th on ORICON & ships out 40,000 copies as rookies)]</ref> and made Girls' Generation the first female K-pop group to make the Oricon DVD Top-5 ranking.<ref>{{ja icon}} [http://www.oricon.co.jp/news/rankmusic/79147/full/ “美脚”グループ・少女時代、韓国女性グル―プ初のDVD総合TOP5入り(SNSD is First Korean Female Group to place in the Top 5 for ORICON's total DVD ranking)]</ref>
*{{cite web|archive-url=https://web.archive.org/web/20140313101010/http://www.oricon.co.jp/music/special/2012/musicrank1220/index05.html|url=http://www.oricon.co.jp/music/special/2012/musicrank1220/index05.html|title=CD&DVDランキング特集|language=ja|publisher=Oricon|archive-date=March 13, 2014}}</ref> A repackaged version titled ''The Boys'' was released in December 2011 and peaked at number five on the Oricon Albums Chart.<ref name="Oricon"/> In May 2012, ''Girls' Generation'' was certified million by the RIAJ, denoting shipments of one million copies in the country—it became the first album by a South Korean girl group and the second by a South Korean act to earn such achievement.<ref name=kpopbyasia/><ref>{{cite web|url=http://www.riaj.or.jp/data/others/gold/201205.html|title=May 2012 Report|publisher=Recording Industry Association of Japan|language=ja|archive-url=https://web.archive.org/web/20120611023449/http://www.riaj.or.jp/data/others/gold/201205.html|archive-date=June 11, 2012}}</ref> The album won the award for [[MTV Video Music Award Japan for Album of the Year|Album of the Year]] at the [[2012 MTV Video Music Awards Japan]].<ref>{{cite news|author1=Lee Woo-young|title=2PM, 2NE1, Girls' Generation win at Japan MTV awards|url=http://www.koreaherald.com/view.php?ud=20120624000248|access-date=February 26, 2015|work=[[The Korea Herald]]|date=June 24, 2012|archive-date=February 26, 2015|archive-url=https://web.archive.org/web/20150226102653/http://www.koreaherald.com/view.php?ud=20120624000248|url-status=live}}</ref> Following their successful Japanese debut, the group was regarded as the most popular K-pop girl group in Japan alongside [[Kara (South Korean band)|Kara]]<ref name="Japan_Shojo_Shidai">{{cite news|url=http://www.japantimes.co.jp/news/2011/08/30/reference/k-pop-striking-chord-with-the-young/|title=K-pop striking chord with the young|first=Minoru|last=Matsutani|date=August 30, 2011|work=[[The Japan Times]]|access-date=April 30, 2015|archive-date=April 16, 2014|archive-url=https://web.archive.org/web/20140416180955/http://www.japantimes.co.jp/news/2011/08/30/reference/k-pop-striking-chord-with-the-young/|url-status=live}}</ref> and both became the first Korean girl groups to appear at [[Kōhaku Uta Gassen]].<ref>{{cite web|url=https://www.oricon.co.jp/news/2004239/full/|title=【紅白歌合戦】少女時代&KARA、初紅白に「光栄」|date=November 30, 2011|website=Oricon|access-date=November 20, 2024}}</ref>


Girls' Generation's third Korean studio album, ''[[The Boys (Girls' Generation album)|The Boys]]'', was released in October 2011.<ref>{{cite web|url=http://music.naver.com/album/index.nhn?albumId=207992|script-title=ko:3집 The Boys|publisher=[[Naver]]|language=ko|access-date=April 29, 2015|archive-date=February 5, 2016|archive-url=https://web.archive.org/web/20160205200224/http://music.naver.com/album/index.nhn?albumId=207992|url-status=live}}</ref> The album was released in the United States by [[Interscope Records]], marking Girls' Generation's debut album in the country.<ref name="Interscope">{{cite web|url=http://www.complex.com/music/2011/10/watch-the-new-music-video-from-the-9-girl-korean-pop-group-girls-generation|title=Watch the New Music Video From the 9-Girl Korean Pop Group "Girls" Generation'|work=[[Complex (magazine)|Complex]]|first=Anthony|last=Osei|date=October 19, 2011|access-date=April 29, 2015|archive-date=March 7, 2015|archive-url=https://web.archive.org/web/20150307092548/http://www.complex.com/music/2011/10/watch-the-new-music-video-from-the-9-girl-korean-pop-group-girls-generation|url-status=live}}</ref> To help ''The Boys'' connect with audiences worldwide, the group made their debut on US television upon performing on ''[[Late Show with David Letterman]]'' on January 31 and ''[[Live! with Kelly]]'' on February 1.<ref>{{cite news|first1=Samantha|last1=Edussuriya|url=http://www.mtviggy.com/blog-posts/snsd-hits-us-media-bullseye-with-letterman-and-live-with-kelly-appearances|title=SNSD Hits US Media Bullseye with "Letterman" and "Live With Kelly" Appearances|publisher=MTV|date=January 31, 2012|archive-url=https://web.archive.org/web/20120913014101/http://www.mtviggy.com/blog-posts/snsd-hits-us-media-bullseye-with-letterman-and-live-with-kelly-appearances/|archive-date=September 13, 2012}}</ref> They also performed on French television show ''[[Le Grand Journal (Canal+)|Le Grand Journal]]'' on February 9.<ref>{{cite news|url=http://english.khan.co.kr/khan_art_view.html?artid=201202101441102&code=790102|title=Girls' Generation appeared on two French TV channels after US tour|work=[[Kyunghyang Shinmun]]|date=February 10, 2012|access-date=December 11, 2014|archive-date=April 28, 2020|archive-url=https://web.archive.org/web/20200428182827/http://english.khan.co.kr/khan_art_view.html?artid=201202101441102&code=790102|url-status=live}}</ref> ''The Boys'' was commercially successful in the group's home country, having sold over 460,000 copies and becoming the highest-selling album of 2011.<ref>{{cite web|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=44&hitYear=2011&termGbn=week|title=Gaon Album Chart: Week 44 of 2011|publisher=Gaon Album Chart|language=ko|archive-url=https://web.archive.org/web/20150206023822/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=44&hitYear=2011&termGbn=week|archive-date=February 6, 2015}}</ref><ref name="SalesUpdate">{{cite web|url=http://theqoo.net/square/199544391 |title=Top 100 Albums (2010–2015) |publisher=Korean Music Content Industry Association |language=ko |access-date=April 21, 2016 |url-status=dead |archive-url=https://web.archive.org/web/20160610110640/http://theqoo.net/square/199544391 |archive-date=June 10, 2016 }}</ref> The lead single, "[[The Boys (Girls' Generation song)|The Boys]]", peaked atop the Gaon Digital Chart and sold over 3.03 million copies in 2011.<ref>{{cite web|archive-url=https://web.archive.org/web/20131105164558/http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_week=44&current_year=2011&chart_Time=week|url=http://gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_week=44&current_year=2011&chart_Time=week|title=Gaon Digital Chart|publisher=Gaon Digital Chart|language=ko|date=October 16–22, 2011|archive-date=November 5, 2013}}</ref><ref>{{cite web|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020&targetTime=2011&hitYear=2011&termGbn=year |archive-url=https://web.archive.org/web/20161003185051/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020&targetTime=2011&hitYear=2011&termGbn=year |title=Gaon Yearly 2011 Download Chart |publisher=Gaon Digital Chart |language=ko |archive-date=October 3, 2016 |url-status=dead }}</ref> The group's endeavor to the United States, meanwhile, was met with limited success;<ref>{{Cite magazine|url=https://www.billboard.com/articles/pop-shop/girl-group-week/6487731/k-pop-girl-groups-america-2ne1-girls-generation|title=Will a K-Pop Girl Group Take Over the U.S. Soon (Or Ever)?|last=Benjamin|first=Jeff|date=March 6, 2015|magazine=[[Billboard (magazine)|Billboard]]|access-date=July 20, 2018|archive-date=July 20, 2018|archive-url=https://web.archive.org/web/20180720053810/https://www.billboard.com/articles/pop-shop/girl-group-week/6487731/k-pop-girl-groups-america-2ne1-girls-generation|url-status=live}}</ref> ''The Boys'' entered the [[Top Heatseekers|''Billboard'' Top Heatseekers]] at number 17 and sold 21,000 copies.<ref name="BB_Korea_Dream" />
Amidst their Japanese activities, the group also participated in the ''[[SMTown Live '10 World Tour]]'' alongside their label-mates on August 21 at [[Olympic Stadium (Seoul)|Seoul Jamsil Olympic Stadium]].<ref>[http://www.koreatimes.co.kr/www/news/special/2010/07/178_68702.html ''SM Entertainment to launch world tour''] ''[[The Korea Times]]''. July 2, 2010. Retrieved July 5, 2010.</ref> They participated in the subsequent Shanghai, Los Angeles, Paris and Tokyo stops as well.<ref>Jonathan Hicap: ''[http://www.mb.com.ph/articles/265001/sm-entertainment-artists-including-super-junior-hold-world-tour SM Entertainment artists including Super Junior to hold world tour]''. ''Manila Bulletin''. July 3, 2010. Retrieved July 4, 2010</ref>


In June 2012, Girls' Generation released their fourth Japanese single, "[[Paparazzi (Girls' Generation song)|Paparazzi]]", which reached number two on the Japanese Oricon Singles Chart and was certified Gold by the RIAJ.<ref name="Oricon"/><ref>{{cite web|url=http://www.riaj.or.jp/data/others/gold/201206.html|title=June 2012 Report|language=ja|publisher=Recording Industry Association of Japan|archive-url=https://web.archive.org/web/20120813170633/http://www.riaj.or.jp/data/others/gold/201206.html|archive-date=August 13, 2012}}</ref> According to [[Nielsen SoundScan|SoundScan Japan]], the single sold 103,000 copies within its first month of release.<ref name="JP_Domination"/> Three months later, the group released their fifth Japanese single "[[Oh! (Girls' Generation song)#Japanese version|Oh!]]", which was their first number-one single on the Oricon Singles Chart, and achieved a gold certification by the RIAJ.<ref name="Oricon"/><ref>{{cite web|url=http://www.riaj.or.jp/data/others/gold/201209.html|title=September 2012 Report|publisher=Recording Industry Association of Japan|language=ja|archive-url=https://web.archive.org/web/20121013212752/http://www.riaj.or.jp/data/others/gold/201209.html|archive-date=October 13, 2012}}</ref> Girls' Generation released their second Japanese album, ''[[Girls & Peace]]'', in November, which sold 116,963 copies within its first week of release and peaked at number two on the Oricon Albums Chart.<ref>{{cite news|last1=Jackson|first1=Julie|title=M-Flo DJ gives SNSD a new spin|url=http://www.koreaherald.com/view.php?ud=20130320000735|access-date=January 22, 2015|work=[[The Korea Herald]]|date=March 20, 2013|archive-date=January 23, 2015|archive-url=https://web.archive.org/web/20150123025821/http://www.koreaherald.com/view.php?ud=20130320000735|url-status=live}}</ref> It was subsequently certified platinum by the RIAJ and became the forty-first best-selling album of 2012 in Japan with 141,259 copies sold.<ref>{{cite web|url=http://www.riaj.or.jp/data/others/gold/201211.html |title=November 2012 Report |publisher=Recording Industry Association of Japan |language=ja |archive-url=https://web.archive.org/web/20121213025429/http://www.riaj.or.jp/data/others/gold/201211.html |archive-date=December 13, 2012 |url-status=dead }}</ref><ref>{{cite web|url=http://www.oricon.co.jp/music/special/2012/musicrank1220/index06.html#topphoto|title=2012 Oricon Year-End Chart|publisher=Oricon|language=ja|access-date=April 30, 2015|archive-date=July 31, 2016|archive-url=https://web.archive.org/web/20160731100103/http://www.oricon.co.jp/music/special/2012/musicrank1220/index06.html#topphoto|url-status=live}}</ref> The album was further preceded by a single titled "[[Flower Power (song)|Flower Power]]".<ref>{{cite web|url=http://store.universal-music.co.jp/fs/artist/girlsgeneration_all/upch89129|script-title=ja:少女時代 / Flower Power【初回限定盤】【CD Maxi】|trans-title=Girls' Generation / Flower Power|publisher=[[Universal Music Japan]]|language=ja|archive-url=https://web.archive.org/web/20130217221120/http://store.universal-music.co.jp/fs/artist/girlsgeneration_all/upch89129|archive-date=February 17, 2013}}</ref>
On August 25, the group held their first showcase in Tokyo Ariake Colliseum.<ref>{{ja icon}}[http://www.daily.co.jp/newsflash/2010/08/25/0003358802.shtml 韓国の人気9人組・少女時代が日本上陸 (Finally the veil is lifted! 22,000 people cheer for Shoujo Jidai!)]</ref> With an initial 10,000 fans invited, it was reported to be the most large-scale plan for a Korean artist debuting in Japan.<ref name="news.nate.com"/> However, due to high number of expected attendees, the group's management announced that the showcase would take place three times in the same day rather than once to accommodate the large amount of fans.<ref>{{ko icon}} [http://media.daum.net/entertain/music/view.html?cateid=1033&newsid=20100819081514136&p=newsen 소녀시대 日 쇼케이스 1회 1만명→3회 2만명 공연 추가 ‘관심폭발' (Girls' Generation's Showcase Increases from 1 Show to 3 Shows)]</ref> The group sang five of their Korean tracks at each of the showcases, and the total number of attendees over all three shows were estimated to be at least 22,000.<ref>{{ja icon}} [http://www.sponichi.co.jp/entertainment/flash/KFullFlash20100825052.html 美脚がウリです 「少女時代」ついに日本で“解禁” (Matching Beautiful Legs "Girls' Generation" Opens in Japan)]</ref> At this showcase, the "Genie" Japanese music video was also revealed publicly for the first time and the teaser having been released a few days prior on August 20.<ref>{{ko icon}} [http://www.newsen.com/news_view.php?uid=201008201223531002 소녀시대 日데뷔 싱글 ‘지니' 티저 공개, 한국서도 관심폭발 (Sonyeo Sidae Releases their Japanese Single 'GENIE' Teaser Video, Also Attracts Attention from the South Koreans)] ''Newsen''. Retrieved September 4, 2010</ref>


===2012–2014: ''I Got a Boy'', worldwide recognition, and Jessica's departure===
Their Japanese debut single "Genie" debuted at the fifth spot on the same day of its release on the Daily [[Oricon Charts]] and later rose to the second position on the Daily Charts some time later, earning the group a fourth position on the Oricon weekly ranking.<ref name="chosunonline.com">{{ja icon}} [http://www.chosunonline.com/entame/20100916000034 少女時代、日本の音楽チャートを席巻 (Shoujo Jidai, Conquering Japan's Music Charts)]</ref><ref>[http://www.koreaherald.com/national/Detail.jsp?newsMLId=20100909000851 ''Girls' Generation debuts successfully in Japan''] ''The Korea Herald'', 9. September 2010.</ref><ref>{{ko icon}} [http://www.tvdaily.co.kr/read.php3?aid=128425210287178002 소시 티파니, 일본에서도 '살인 눈웃음'으로 男心 녹여 (Soshi Tiffany, 'Eye Smile' Melted Male Hearts Even in Japan)]</ref> The group also hit the number one spots on Japan iTunes' music video chart and both the ''Rekochoku'' daily video clip chart and incoming movie daily ranking chart a day later.<ref name="barks.jp">{{ja icon}} [http://www.barks.jp/news/?id=1000064062 “美脚&美ヒップ”韓国のガールズグループがレコチョク動画ランキング席巻 (Korean Girl Groups Dominate Rekochoku Video Rankings)]</ref> With pre-orders amounting to 80,000, the single sold an estimated 45,000 copies in the first week after release.<ref>{{ja icon}} [http://www.oricon.co.jp/news/rankmusic/80014/full/ K-POPガールズ本命・少女時代、日本デビュー作が歴代最高記録 (Shoujo Jidai Breaks 2 Records on Oricon and Sells 45000 Copies of GENIE)]</ref><ref>{{ko icon}} [http://www.hankyung.com/news/app/newsview.php?aid=2010090936807 `아시아 NO1 걸그룹` 소녀시대, 日 데뷔 싱글 `GENIE` 1위! (Asia's No.1 Girl Group Sonyeo Sidae Takes 1st Place With Debut Single!)]</ref> On October 20, 2010, the group released their second Japanese single, "[[Gee (Girls' Generation song)|Gee]]".<ref>{{jp icon}}[http://www.smtown.jp/news/50/88 (''Shoujo Jidai's (SNSD) ‘Gee' album cover revealed (UPDATE: MV Teaser!'')] ''SM Town Japan''. September 30, 2010. Retrieved October 1, 2010.</ref><ref>{{cite web|url=http://satsuki.musicdb.gr.jp/all_info/ranking_weekly/WeeklyRankingAction.do?term=2010s&weeklyCd=20101026&rankKbn=50|title=RIAJ Digital Track Chart: Chart issue October&nbsp;26, 2010|publisher=[[Recording Industry Association of Japan]]|accessdate=October 29, 2010|language=Japanese}}</ref>
In December 2012, Girls' Generation released "[[Dancing Queen (Girls' Generation song)|Dancing Queen]]"—a remake of British singer [[Duffy (singer)|Duffy]]'s "[[Mercy (Duffy song)|Mercy]]" (2008)—as the lead single from their then-upcoming 2013 Korean studio album.<ref name="BB_Dancing_Queen"/> On New Year's Day of 2013, the group released their fourth Korean studio album titled ''[[I Got a Boy]]'',<ref>{{cite web|archive-url=https://web.archive.org/web/20140209050100/https://itunes.apple.com/us/album/i-got-a-boy/id585172966|url=https://itunes.apple.com/us/album/i-got-a-boy/id585172966|title=I Got a Boy by Girls' Generation|date=January 2013 |publisher=iTunes Store US. Apple Inc|archive-date=February 9, 2014}}</ref> and held an [[Munhwa Broadcasting Corporation|MBC]] special television program, ''[[Girls' Generation's Romantic Fantasy]]''.<ref>{{cite news|last1=Sunwoo|first1=Carla|title=Girls' Generation tops the charts again|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2964850|access-date=February 26, 2015|work=[[JoongAng Ilbo]]|date=January 3, 2013|archive-date=February 26, 2015|archive-url=https://web.archive.org/web/20150226074821/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2964850|url-status=live}}</ref> The album peaked atop the Gaon Album Chart;<ref>{{cite web|archive-url=https://web.archive.org/web/20150325031839/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=02&hitYear=2013&termGbn=week|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=02&hitYear=2013&termGbn=week|title=Gaon Album Chart: Week 2 of 2013|publisher=Gaon Album Chart. Gaon Music Chart|language=ko|archive-date=March 25, 2015}}</ref> and ''Billboard''{{'}}s World Albums Chart.<ref>{{cite magazine|url=https://www.billboard.com/charts/2013-01-19/world-albums|title=World Albums: January 19, 2013|magazine=Billboard|date=January 2, 2013|archive-url=https://web.archive.org/web/20130524030619/http://www.billboard.com/charts/2013-01-19/world-albums|archive-date=May 24, 2013}}</ref> The [[I Got a Boy (song)|title track]] reached number one on ''Billboard''{{'}}s [[Korea K-Pop Hot 100]] and the Gaon Digital Chart,<ref>"I Got a Boy" chart positions:
*{{cite magazine|url=https://www.billboard.com/charts/k-pop-hot-100/2013-01-26|title=Korea K-Pop Hot 100: Week of January 26, 2013|magazine=Billboard|archive-url=https://web.archive.org/web/20150412105914/http://www.billboard.com/charts/k-pop-hot-100/2013-01-26|archive-date=April 12, 2015}}
*{{cite web|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=02&hitYear=2013&termGbn=week|language=ko|publisher=Gaon Digital Chart. Gaon Music Chart|title=Digital Chart: Week 2 of 2013|archive-url=https://web.archive.org/web/20150416124835/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=02&hitYear=2013&termGbn=week|archive-date=April 16, 2015}}</ref> and sold over 1.35 million copies.<ref>{{cite web|archive-url=https://web.archive.org/web/20140228230611/http://gaonchart.co.kr/digital_chart/download.php?nationGbn=K&current_year=2013&chart_Time=year|url=http://gaonchart.co.kr/digital_chart/download.php?nationGbn=K&current_year=2013&chart_Time=year|title=Download Chart: 2013 (Year-End)|publisher=Gaon Download Chart. Gaon Music Chart|language=ko|archive-date=February 28, 2014}}</ref> Its music video won Video of the Year at the inaugural [[YouTube Music Awards]] in 2013, beating other popular nominees including [[Psy]] and [[Justin Bieber]]. This attracted attention from Western media outlets as the group was considered lesser-known compared to other candidates at the time.<ref name="TIME_YouTube">{{cite magazine|url=https://entertainment.time.com/2013/11/04/who-is-girls-generation-the-group-that-beat-bieber-for-video-of-the-year/|title=Who Is Girls Generation, the Group That Beat Bieber for Video of the Year?|date=November 4, 2013|first=Lily|last=Rothman|magazine=[[Time (magazine)|Time]]|access-date=April 30, 2015|archive-date=July 5, 2015|archive-url=https://web.archive.org/web/20150705133614/http://entertainment.time.com/2013/11/04/who-is-girls-generation-the-group-that-beat-bieber-for-video-of-the-year/|url-status=live}}</ref><ref name=cnn>{{cite web|url=http://www.cnn.com/2013/11/04/showbiz/youtube-awards-girls-generation/|title=K-pop group Girls' Generation beats Miley, Lady Gaga at first YouTube awards|publisher=[[CNN]]|date=November 4, 2013|access-date=April 30, 2015|archive-date=July 22, 2015|archive-url=https://web.archive.org/web/20150722235045/http://www.cnn.com/2013/11/04/showbiz/youtube-awards-girls-generation|url-status=live}}</ref><ref>{{cite web|archive-url=https://web.archive.org/web/20140311015606/http://www.theguardian.com/culture/2013/nov/04/youtube-music-awards-chaotic-debut|url=https://www.theguardian.com/culture/2013/nov/04/youtube-music-awards-chaotic-debut|title=YouTube music awards make chaotic and messy debut|first=Amanda|last=Holpuch|work=The Guardian|date=November 4, 2013|archive-date=March 11, 2014}}</ref>


In February 2013, Girls' Generation embarked on the [[Girls & Peace: 2nd Japan Tour]], which started in [[Kobe]] on February 9.<ref>{{cite web|url=http://natalie.mu/music/news/76597|title=少女時代「Oh!」日本版ビジュアル公開&アリーナツアー|trans-title=Girls' Generation's music video 'Oh!' for visual public and arena tour|date=September 15, 2012|access-date=December 3, 2012|publisher=[[Natalie (website)|Natalie]]|language=ja|archive-date=November 28, 2012|archive-url=https://web.archive.org/web/20121128091633/http://natalie.mu/music/news/76597|url-status=live}}</ref> The accompanying DVD was released in September 2013 and topped the Oricon DVD Chart.<ref>{{cite news|title=【オリコン】少女時代、3作目のDVD総合首位 海外女性歴代1位タイ |trans-title=Girls' Generation's third DVD top the chart|url=http://www.oricon.co.jp/news/music/2028995/full/|date=September 25, 2013|archive-url=https://web.archive.org/web/20131016061126/http://www.oricon.co.jp/news/music/2028995/full|archive-date=October 16, 2013|publisher=Oricon|language=ja}}</ref> The group's first world tour, [[Girls' Generation World Tour Girls & Peace]], spanned from June 2013 to February 2014 and consisted of ten concerts in seven Asian countries.<ref name="chosunsports">{{cite web|url=http://sports.chosun.com/news/ntype.htm?id=201304270100212130016566&servicedate=20130426|script-title=ko:소녀시대, 드디어 월드투어 나선다. 6월 8, 9일에는 서울서 2년 만에 단독 콘서 트|trans-title=Girls' Generation to hold concerts in Seoul on June 8 and 9, the first in two years|work=[[The Chosun Ilbo]]|date=April 26, 2013|access-date=April 26, 2013|language=ko|archive-date=May 31, 2013|archive-url=https://web.archive.org/web/20130531203911/http://sports.chosun.com/news/ntype.htm?id=201304270100212130016566&servicedate=20130426|url-status=live}}</ref><ref>{{cite news|url=http://www.koreaherald.com/view.php?ud=20130605000793|title=Girls' Generation to embark on first world tour|first=Julie|last=Jackson|publisher=[[The Korea Herald]]|date=June 5, 2013|access-date=May 14, 2015|archive-date=May 18, 2015|archive-url=https://web.archive.org/web/20150518081544/http://www.koreaherald.com/view.php?ud=20130605000793|url-status=live}}</ref> Girls' Generation released a [[remix album]] titled ''[[Best Selection Non Stop Mix]]'' in March,<ref>{{cite web |url=http://www.universal-music.co.jp/girlsgeneration/news/2013/02/05b/ |publisher=Universal Music Japan |language=ja |script-title=ja:少女時代 初のオフィシャルMIX CD発売決定 |trans-title=Girls' Generation First Mix CD Released |access-date=February 13, 2013 |date=February 5, 2013 |archive-date=April 10, 2013 |archive-url=https://web.archive.org/web/20130410020748/http://www.universal-music.co.jp/girlsgeneration/news/2013/02/05b/ |url-status=live }}</ref> and a [[live album]] titled ''[[2011 Girls' Generation Tour (album)|2011 Girls' Generation Tour]]'' in April 2013.<ref>{{cite web|url=http://news.chosun.com/site/data/html_dir/2013/04/05/2013040501003.html|work=[[The Chosun Ilbo]]|script-title=ko:소녀시대, 콘서트 실황 담은 라이브 앨범 11일 발매|trans-title=Girls' Generation's live concert album to reveal in 11 days|date=April 5, 2013|access-date=January 27, 2015|language=ko|archive-date=January 30, 2015|archive-url=https://web.archive.org/web/20150130053023/http://news.chosun.com/site/data/html_dir/2013/04/05/2013040501003.html|url-status=live}}</ref> The former charted at number six on the Oricon Albums Chart,<ref name="Oricon"/> while the latter peaked at number one on the Gaon Album Chart.<ref>{{cite web|archive-url=https://web.archive.org/web/20150325031210/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=02&hitYear=2011&termGbn=week|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=02&hitYear=2011&termGbn=week|title=Gaon Album Chart: Week 2, 2011|language=ko|publisher=Gaon Album Chart|archive-date=March 25, 2015}}</ref> Girls' Generation's third Japanese studio album, ''[[Love & Peace (Girls' Generation album)|Love & Peace]]'', was released in December 2013.<ref>{{cite web | url=http://www.universal-music.co.jp/girlsgeneration/news/2013/11/21/ | title=少女時代 待望の3rdアルバムのタイトル・トラックリストが遂に解禁 | trans-title=Girls' Generation's 3rd studio album to be released | publisher=Universal Music Japan | language=ja | date=November 21, 2013 | access-date=November 21, 2013 | archive-date=November 25, 2013 | archive-url=https://web.archive.org/web/20131125182258/http://www.universal-music.co.jp/girlsgeneration/news/2013/11/21 | url-status=live }}</ref> The album debuted at number one on the Oricon Albums Chart and was certified gold by the RIAJ.<ref>{{cite web|archive-url=https://web.archive.org/web/20131223141414/http://www.oricon.co.jp/rank/ja/enwiki/w/2013-12-23/|url=http://www.oricon.co.jp/rank/ja/enwiki/w/2013-12-23/|title=2013年12月09日〜2013年12月15日のCDアルバム週間ランキング|trans-title=Weekly CD Chart: Week of December 9–15, 2013|language=ja|publisher=Oricon|archive-date=December 23, 2013}}</ref><ref>{{cite web|url=http://www.riaj.or.jp/data/others/gold/201312.html|title=December 2013 Report|publisher=Recording Industry Association of Japan|language=ja|archive-url=https://web.archive.org/web/20140116122828/http://www.riaj.or.jp/data/others/gold/201312.html|archive-date=January 16, 2014}}</ref> The album spawned two singles: "[[Love & Girls]]" and "[[Galaxy Supernova]]", charting at numbers four and three on the Oricon Singles Chart, respectively.<ref name="Oricon"/>
A week after the release of their Japanese single, the group released their third Korean mini-album, ''[[Hoot (EP)|Hoot]]'' on October 27, 2010, consisting of five tracks.<ref>{{ko icon}} [http://www.mydaily.co.kr/news/read.html?newsid=201010190722181137 "소시 3집 미니 앨범 훗 티저 이미지 · 음원 전격 공개... 드디어 컴백"] ''My Daily''. Retrieved October 21, 2010.</ref> The video for lead single, "[[Hoot (song)|Hoot]]", a song originally written in English as "Bulletproof", was released on October 28.<ref name="hitquarters.com">{{cite web |url=http://www.hitquarters.com/index.php3?page=intrview/opar/intrview_LHJQ_A.html |title=Q&A on K-pop with Lars Halvor Jensen |publisher=[[HitQuarters]]|date=24 Oct 2011 |accessdate=27 Oct 2011}}</ref><ref>{{YouTube|id = F4-SxcCO5d0|title = "Hoot" Music Video}}</ref> Girls' Generation commenced their promotional activities with a comeback stage on ''[[Music Bank (TV series)|KBS Music Bank]]'' on October 29.<ref name="mtvk">{{cite web|author=Sunny Kim |url=http://www.mtvk.com/2010/10/27/super-juniors-siwon-to-make-a-special-appearance-in-girls-generations-hoot-mv |title=Super Junior’s Siwon To Make A Special Appearance In Girls Generation’s "Hoot" MV! &#124; MTV K - K-Pop, Korean entertainment, music videos, interviews, music |publisher=MTV K |date= |accessdate=2011-10-09}}</ref> "Hoot" quickly rose to the top of the charts and received the number one spot numerous times on music shows, proving to be another successful release for the group.<ref>{{ko icon}} [http://www.gaonchart.co.kr/ Gaon Chart] ''[[Gaon Chart]]''. Retrieved November 5, 2010.</ref><ref>{{ko icon}} [http://www.asiae.co.kr/news/view.htm?idxno=2010112117083622413 "소녀시대, "(티)파니야 또 1위 했어" 3주 연속 공중파 석권" (Sonyeo Sidae, "(Ti)Fany! We got no.1 again!" Conquered First Place Three Consecutive Weeks)]</ref><ref>{{ko icon}} [http://joynews.inews24.com/php/news_view.php?g_serial=536165&g_menu=700091 올해의 벅스뮤직 어워드 '소녀시대']</ref><ref>{{ko icon}} [http://www.hankyung.com/news/app/newsview.php?aid=201011089612l&sid=0107&nid=007&ltype=1 소녀시대 `훗`, 각종 음원차트-지상파 방송 올킬 (Girls Generation "Hoot" Chart All-Kill)]</ref> The group simultaneously promoted "Hoot" and "Gee" in Korea and Japan respectively, and participated in Japanese music broadcasts such as the [[FNS Music Festival]], where they performed their two Japanese singles, "[[Gee (Girls' Generation song)|Gee]]" and "Genie" on December 4.
[[File:KOCIS Korea Mnet Girls Generation 14 (12986855965).jpg|thumb|left|Girls' Generation promoting "[[Mr.Mr. (song)|Mr.Mr]]" on ''[[M Countdown]]'']]


Girls' Generation's fourth Korean EP, ''[[Mr.Mr. (EP)|Mr.Mr]]'', released in February 2014,<ref>{{cite news|url=http://www.globalpost.com/dispatch/news/yonhap-news-agency/140224/girls-generation-unveils-new-album-itunes |title=Girls' Generation unveils new album on iTunes |date=February 24, 2014 |publisher=[[Yonhap News Agency]] |via=[[GlobalPost]] |archive-url=https://web.archive.org/web/20160305011140/http://www.globalpost.com/dispatch/news/yonhap-news-agency/140224/girls-generation-unveils-new-album-itunes |archive-date=March 5, 2016 |url-status=dead}}</ref> reached number one in South Korea.<ref>{{cite web|archive-url=https://web.archive.org/web/20150206163649/http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=10&hitYear=2014&termGbn=week|url=http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=10&hitYear=2014&termGbn=week|title=Gaon Album Chart: Week 10 of 2014|publisher=Gaon Album Chart. Gaon Music Chart|language=ko|archive-date=February 6, 2015}}</ref> With sales of over 163,000 copies, the EP was the 5th highest-album of the year in South Korea.<ref name=g2014>{{cite web|archive-url=https://web.archive.org/web/20150114120032/http://gaonchart.co.kr/chart/album.php?f_chart_kind_cd=T&nationGbn=&f_month=3&f_year=2014&f_type=year|url=http://gaonchart.co.kr/chart/album.php?f_chart_kind_cd=T&nationGbn=&f_month=3&f_year=2014&f_type=year|title=Gaon Album Chart: 2014 (Year-End)|language=ko|publisher=Gaon Album Chart. Gaon Music Chart|archive-date=January 14, 2015}}</ref> In the United States, the EP debuted at number 110 on the [[Billboard 200|''Billboard'' 200]] with first-week sales of 3,000 copies.<ref name=top200>{{cite news|last=Benjamin|first=Jeff|title=Girls' Generation Hits the Billboard 200|url=https://www.billboard.com/articles/columns/k-town/5923210/girls-generation-hits-the-billboard-200|access-date=March 6, 2014|newspaper=[[Billboard (magazine)|Billboard]]|date=March 5, 2014|archive-date=May 17, 2019|archive-url=https://web.archive.org/web/20190517185038/https://www.billboard.com/articles/columns/k-town/5923210/girls-generation-hits-the-billboard-200|url-status=live}}</ref> The [[Mr.Mr. (song)|title track]] was a number-one single on the Gaon Digital Chart and sold over 900,000 units.<ref>{{cite web|archive-url=https://web.archive.org/web/20140724165213/http://gaonchart.co.kr/chart/digital.php?f_chart_kind_cd=T&f_week=10&f_year=2014&f_type=week|url=http://gaonchart.co.kr/chart/digital.php?f_chart_kind_cd=T&f_week=10&f_year=2014&f_type=week|title=Gaon Digital Chart: Week 10, 2014|publisher=Gaon Digital Chart. Gaon Music Chart|language=ko|archive-date=July 24, 2014}}</ref><ref>{{cite web|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020&targetTime=2014&hitYear=2014&termGbn=year |archive-url=https://web.archive.org/web/20161003185810/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020&targetTime=2014&hitYear=2014&termGbn=year |title=Gaon Download Chart: 2014 |publisher=Gaon Download Chart. Gaon Music Chart |language=ko |archive-date=October 3, 2016 |url-status=dead }}</ref> In July 2014, the group released their first Japanese [[greatest hits album]], ''[[The Best (Girls' Generation album)|The Best]]'', which is composed of the group's previous singles and four new tracks. It topped the Oricon Albums Chart for two consecutive weeks and has sold over 175,000 copies in Japan.<ref name=3albums>{{cite web|url=https://www.koreatimes.co.kr/www/news/culture/2014/08/517_162354.html|title=Girls' Generation tops Japanese chart for second week|work=[[The Korea Times]]|date=August 5, 2014|access-date=December 30, 2014|archive-date=December 31, 2014|archive-url=https://web.archive.org/web/20141231030209/http://www.koreatimes.co.kr/www/news/culture/2014/08/517_162354.html|url-status=live}}</ref><ref>{{cite web|archive-url=https://web.archive.org/web/20141220041816/http://www.oricon.co.jp/special/47530/4/|url=http://www.oricon.co.jp/special/47530/4/|script-title=ja:2014年 年間音楽&映像ランキング発表|trans-title=2014 Year-End Album Chart|publisher=Oricon|language=ja|archive-date=December 20, 2014}}</ref> With ''The Best'' reaching number one in Japan, Girls' Generation became the first non-Japanese female group in Asia to have three number-one albums in the country.<ref>{{cite web|url=http://www.kpopherald.com/view.php?ud=20140805000931_2|title=Girls' Generation rewrites history of Oricon chart|work=[[The Korea Herald]]|date=August 5, 2014|access-date=January 1, 2015|archive-date=January 1, 2015|archive-url=https://web.archive.org/web/20150101105631/http://www.kpopherald.com/view.php?ud=20140805000931_2|url-status=live}}</ref> They also completed their third concert tour in Japan, [[Girls' Generation Japan 3rd Tour 2014|Love & Peace]], within that month. The group's three Japanese concert tours attracted 550,000 spectators in total, setting the record for a K-pop girl group.<ref name="3rd_Japan_Tour">{{cite news|title=SNSD draws 200,000 fans to 3rd Japan concert tour|url=http://www.koreaherald.com/view.php?ud=20140714000903|access-date=July 22, 2014|work=[[The Korea Herald]]|date=July 14, 2014|archive-date=July 21, 2014|archive-url=https://web.archive.org/web/20140721214734/http://www.koreaherald.com/view.php?ud=20140714000903|url-status=live}}</ref>
On December 22, 2010, "[[Hoot (EP)|Hoot]]" was repackaged with additional tracks from previous albums and released in Japan. The release rose to the second position on the Oricon charts and sold 21,000 copies on the first day, faring surprisingly well considering that all the included tracks were entirely in Korean.<ref>{{ko icon}} [http://www.asiae.co.kr/news/view.htm?sec=ent99&idxno=2010122219030738196 소녀시대, '훗' 발매 당일 2만장··日오리콘 2위 '이례적' (Sonyeo Sidae "Hoot" Ranks Second On Oricon Daily Chart)]</ref>


On September 30, 2014, member Jessica announced that she had been dismissed from the group. SM Entertainment confirmed her departure, stating Jessica was no longer a member of Girls' Generation due to conflicts between her and the group's schedules. Girls' Generation continued to promote as an eight-member group thereafter.<ref>{{cite web|url=https://blogs.wsj.com/korearealtime/2014/09/30/k-pop-earthquake-girls-generation-member-kicked-out/|title=K-Pop Earthquake: Girls' Generation Member Jessica Jung Ousted|work=[[The Wall Street Journal]]|access-date=September 30, 2014|date=September 30, 2014|archive-date=December 19, 2020|archive-url=https://web.archive.org/web/20201219051620/https://www.wsj.com/articles/BL-KRTB-6676|url-status=live}}</ref> During an event held in the same day in [[Shenzhen]], the members were visibly emotional. The next day, the group's leader [[Taeyeon]] apologised to their fans, saying "From the start, we've only wanted to protect Girls' Generation{{nbsp}}... Please believe in us one more time."<ref>{{cite news |last1=Ng |first1=Gwendolyn |title=Girls' Generation reeling from Jessica's sudden ousting from the group |url=https://www.straitstimes.com/lifestyle/entertainment/girls-generation-reeling-from-jessicas-sudden-ousting-from-the-group |access-date=June 24, 2021 |work=[[The Straits Times]] |date=October 2, 2014 |archive-date=October 5, 2021 |archive-url=https://web.archive.org/web/20211005161903/https://www.straitstimes.com/lifestyle/entertainment/girls-generation-reeling-from-jessicas-sudden-ousting-from-the-group |url-status=live }}</ref>
On December 9, 2010, the group attended the [[Golden Disk Awards]] and was awarded three awards including the Disk Daesang (Album of the Year) for their 2nd album ''[[Oh! (Girls' Generation album)|Oh!]]''. The group also became the first girl group to have both a Disk Daesang (2010) and Digital Daesang (2009). On December 15, 2010, the group attended the [[Melon Music Awards]] winning the ''Best Dressed Singer'' award and ''Hot Trend Song'' award for, "Hoot", as well as the ''Artist of the Year'' award. This would be the second consecutive 'Artist of the Year' award for the group. They topped the ''Hanteo'' annual ''Singer Award'' chart for 2010.<ref>{{ko icon}} [http://hanteo.com/rank/nHanteo_award_s2.asp?part=singer] ''Hanteo''. Retrieved December 27, 2010.</ref>


The remaining eight members proceeded with the group's activities, holding [[Girls' Generation "The Best Live" at Tokyo Dome|The Best Live]] concert at [[Tokyo Dome]] on December 9, 2014. The concert was a sellout and attracted 50,000 spectators.<ref>{{cite web|url=http://news.kbs.co.kr/news/view.do?ncd=2982183|script-title=ko:소녀시대, 도쿄 첫 단독 공연 '매진'|trans-title=Girls' Generation's first solo concert sold out|publisher=[[Korean Broadcasting System]]|date=December 11, 2014|access-date=December 11, 2014|language=ko|archive-date=December 8, 2015|archive-url=https://web.archive.org/web/20151208172429/http://news.kbs.co.kr/news/view.do?ncd=2982183|url-status=live}}</ref> The recorded show was released as a DVD in April 2015, which topped both Oricon's DVD and Blu-ray charts simultaneously.<ref>{{cite news|url=http://www.oricon.co.jp/news/2051279/|title=【オリコン】少女時代、東京ドーム公演DVD&BD1位 海外歌手歴代トップに|trans-title=Girls' Generation's DVD top both Oricon DVD and Blu-ray charts|language=ja|date=April 8, 2015|access-date=May 30, 2015|publisher=Oricon|archive-date=April 18, 2015|archive-url=https://web.archive.org/web/20150418184608/http://www.oricon.co.jp/news/2051279/|url-status=live}}</ref>
The group was named on Asia Today's list of ''50 Korean power leaders for 2011'' at the number forty-fourth spot, being the only [[idol group]] from the list.<ref>{{ko icon}} [http://www.asiatoday.co.kr/news/view.asp?seq=434747 아시아투데이 선정...한국의 파워리더 50인] ''Asia Today''. December 31, 2010.</ref> Girls' Generation was designated "Artist of the Year" by Dosirak, Soribada, Korea Gallup, Hanteo and Sport Korea and also won ''Best Song of The Year'' with "Oh!" at Monkey 3.<ref>{{ko icon}} [http://news.nate.com/view/20101220n07523 소녀시대, 2010년 최고의 아티스트 등극] ''Nate''. Retrieved December 20, 2010.</ref><ref>{{ko icon}} [http://news.nate.com/view/20101221n09118 소녀시대, 2년 연속 국민이 뽑은 '올해의 가수'로 선정] ''Nate''. December 21, 2010. Retrieved December 21, 2010.</ref>


=== 2011: ''Girls' Generation'' and ''The Boys'' ===
===2015–2021: ''Lion Heart'', ''Holiday Night'', and hiatus===
[[File:Tell Me Your Wish (Genie) Live in Tokyo, 2011.png|thumb|250px|left|The group performing at the [[Tokyo Dome]] in 2011, as part of SMTown Live II.]]
[[File:Girls' Generation at DMC Festival 2015 MBC Radio DJ Concert 02.jpg|thumb|Girls' Generation performing at the DMC Festival in 2015]]
Girls' Generation's first release as an eight-member group was "[[Catch Me If You Can (Girls' Generation song)|Catch Me If You Can]]", released in March 2015.<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/6509501/girls-generation-8-members-new-music-jessica-jung|title=Girls' Generation Announce First New Music Without Jessica Jung|first=Jeff|last=Benjamin|magazine=Billboard|date=March 23, 2015|access-date=April 30, 2015|archive-date=April 15, 2015|archive-url=https://web.archive.org/web/20150415182702/http://www.billboard.com/articles/columns/k-town/6509501/girls-generation-8-members-new-music-jessica-jung|url-status=live}}</ref> It was recorded in both Korean and Japanese; the Korean version was released worldwide on April 10,<ref>{{cite web|url=http://www.hanteo.com/search/nalbum_info2.asp?mcode=045400753 |archive-url=https://archive.today/20150418145824/http://www.hanteo.com/search/nalbum_info2.asp?mcode=045400753 |url-status=dead |archive-date=April 18, 2015 |title=South Korean release: 소녀시대 – Catch Me If You Can |publisher=Hanteo |language=ko |access-date=April 18, 2015}}</ref> while the Japanese version was released on April 22, 2015.<ref>{{cite web|url=http://www.universal-music.co.jp/girlsgeneration/products/upjh-20001/|title=Girls' Generation Discography – Catch Me If You Can|language=ja|publisher=Universal Music Japan|access-date=April 19, 2015|archive-date=April 18, 2015|archive-url=https://web.archive.org/web/20150418010551/http://www.universal-music.co.jp/girlsgeneration/products/upjh-20001|url-status=live}}</ref> It peaked at number 19 in South Korea<ref>{{cite web|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=17&hitYear=2015&termGbn=week |archive-url=https://web.archive.org/web/20160304125418/http://www.gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=17&hitYear=2015&termGbn=week |title=South Korean Gaon Chart: Singles – The 17th Week of 2015 |publisher=Gaon Digital Chart |language=ko |archive-date=March 4, 2016 |url-status=dead}}</ref> and number eight in Japan.<ref name="Oricon"/>
At the start of 2011, the group prepared a new song titled "[[Visual Dreams]]" as part of their endorsement efforts for [[Intel]]'s Core Processors throughout Asia.<ref>{{jp icon}} [http://www.universal-music.co.jp/girlsgeneration/news/index_news.html] ''Universal Music Japan''. Retrieved January 15, 2011.</ref> The music video for "Visual Dreams" was released on January 17, and various promotional campaigns included new music, 2D, and 3D music videos, internet sites, photos, and PC store displays.<ref>{{ko icon}}{{cite news|title=소녀시대, 인텔 아시아 모델 발탁|url=http://media.daum.net/entertain/enews/view?newsid=20110110101937620|accessdate=23 June 2011|newspaper=Daum News|author=문완식|agency=Daum|language=Korean}}</ref>


The group's first album as an eight-member group, their fifth Korean studio album ''[[Lion Heart (album)|Lion Heart]]'', was released on August 19, 2015.<ref>{{cite web|url=http://girlsgeneration.smtown.com/Discography/?albumID=10193 |title=Girls' Generation Discography: Lion Heart |publisher=S.M. Entertainment |language=ko |archive-url=https://web.archive.org/web/20160424111457/http://girlsgeneration.smtown.com/Discography/?albumID=10193 |archive-date=April 24, 2016 |url-status=dead}}</ref> The album reached number one in South Korea,<ref>{{cite web| archive-url=https://web.archive.org/web/20150827134421/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T| url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T| title=Album Chart: Week of August 16, 2015| publisher=Gaon Album Chart| language=ko| archive-date=August 27, 2015}}</ref> and at number 11 in Japan.<ref>{{cite web| archive-url=https://web.archive.org/web/20150826071412/http://www.oricon.co.jp/rank/ja/enwiki/w/2015-08-31/p/2/| url=http://www.oricon.co.jp/rank/ja/enwiki/w/2015-08-31/p/2/| title=Oricon Albums Chart: August 31, 2015| publisher=Oricon| language=ja| archive-date=August 26, 2015}}</ref> The album sold over 145,000 copies in 2015.<ref name=g2015>{{cite web|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&termGbn=year |archive-url=https://web.archive.org/web/20161115075127/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&termGbn=year |title=Album Chart: 2015 (Year-End) |publisher=Gaon Album Chart |language=ko |archive-date=November 15, 2016 |url-status=dead}}</ref> It produced three singles; the lead single "[[Party (Girls' Generation song)|Party]]" reached number one on the Gaon Digital Chart,<ref>{{cite web| archive-url=https://web.archive.org/web/20150716020611/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020| url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020| title=Download Chart: Week of July 5, 2015| language=ko| publisher=Gaon Download Chart| archive-date=July 16, 2015}}</ref> and number ten on the Japan Hot 100.<ref>{{cite magazine| url=http://www.billboard-japan.com/charts/detail?a=hot100&year=2015&month=07&day=27| title=Japan Hot 100: 2015.07.27| magazine=Billboard| language=ja| access-date=July 28, 2015| archive-date=March 3, 2016| archive-url=https://web.archive.org/web/20160303180539/http://www.billboard-japan.com/charts/detail?a=hot100&year=2015&month=07&day=27| url-status=live}}</ref> Following the release of "Party", Girls' Generation appeared on the [[Billboard Social 50|''Billboard'' Social 50]] at number 44 on August 1, 2015.<ref>{{cite magazine| archive-url=https://web.archive.org/web/20150724083905/http://www.billboard.com/charts/social-50| url=https://www.billboard.com/charts/social-50| title=Social 50: August 1, 2015| magazine=Billboard| date=January 2, 2013| archive-date=July 24, 2015}}</ref> The following week, the group's position on the chart rose to number 22.<ref>{{cite magazine| url=https://www.billboard.com/charts/social-50| title=Social 50: August 8, 2015| magazine=Billboard| date=January 2, 2013| archive-date=July 31, 2015| archive-url=https://web.archive.org/web/20150731105104/http://www.billboard.com/charts/social-50| author1=Devops}}</ref> The follow-up singles "[[Lion Heart (song)|Lion Heart]]" and "[[You Think (Girls' Generation song)|You Think]]" were made available in conjunction with the release of the album. They charted at numbers four and 30 on the Gaon Digital Chart, respectively.<ref>{{cite web| url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=35&hitYear=2015&termGbn=week|title=Gaon Digital Chart: August 16–22, 2015| archive-url=https://web.archive.org/web/20160304205528/http://www.gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=35&hitYear=2015&termGbn=week| archive-date=March 4, 2016| language=ko}}</ref>
In latter half of January, it was announced that the group would be returning to the Japanese market through the release of their Japanese version of "[[Run Devil Run (song)|Run Devil Run]]" as a digital single, released on January 25, 2011.<ref>{{ko icon}} [http://news.nate.com/view/20110118n04083 소녀시대, '런 데빌 런' 블랙소시로 日 또 강타] ''Nate''. January 18, 2011. Retrieved January 18, 2011.</ref>


To promote the album, the group starred in a South Korean reality television program titled ''Channel Girls' Generation''.<ref>{{cite news|url=http://kpopherald.koreaherald.com/view.php?ud=201507201339589986612_2|title=SNSD members to produce their own shows|date=July 20, 2015|author=Ko Ji-seon|work=[[The Korea Herald]]|access-date=April 5, 2016|archive-date=March 26, 2016|archive-url=https://web.archive.org/web/20160326000903/http://kpopherald.koreaherald.com/view.php?ud=201507201339589986612_2|url-status=live}}</ref> They embarked on [[Girls' Generation's Phantasia]], a concert tour which started on November 21, 2015, in Seoul. With this achievement, Girls' Generation became the first South Korean girl group to hold a fourth concert tour.<ref>{{cite news|title=Girls Generation Marked as 1st S.K Girl Group Holding 4th Concert|url=http://english.cri.cn/12394/2015/11/23/4001s905346.htm|access-date=December 16, 2015|publisher=China Radio International|date=November 23, 2015|archive-date=December 22, 2015|archive-url=https://web.archive.org/web/20151222144119/http://english.cri.cn/12394/2015/11/23/4001s905346.htm|url-status=dead}}</ref> The group also concurrently embarked on their 4th Japan Tour, which commenced on December 12, 2015, at Nagoya.<ref>{{cite news|url=http://star.mt.co.kr/view/stview.php?no=2015121309485749936&type=1&outlink=1|title=Girls' Generation Embark on '4th Japan Tour'|publisher=Star News|date=December 13, 2015|access-date=March 25, 2016|language=ko|archive-date=April 10, 2016|archive-url=https://web.archive.org/web/20160410005045/http://star.mt.co.kr/view/stview.php?no=2015121309485749936&type=1&outlink=1|url-status=live}}</ref> The Gaon Music Chart announced that Girls' Generation was the most successful girl group of South Korea in 2015.<ref>{{cite web|url=https://www.koreatimes.co.kr/www/news/culture/2015/12/201_193850.html|title=Girls' Generation gets 'A+' for their work|date=December 23, 2015|work=[[The Korea Times]]|access-date=May 17, 2016|archive-date=January 25, 2016|archive-url=https://web.archive.org/web/20160125141639/http://www.koreatimes.co.kr/www/news/culture/2015/12/201_193850.html|url-status=live}}</ref> In August 2016, to commemorate the group's ninth anniversary, S.M. Entertainment released a single titled "Sailing (0805)". The lyrics were written by member Sooyoung, highlighting the relationship between the group and their fans.<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/7461795/girls-generation-9th-anniversary-sailing|title=Girls' Generation Celebrates 9th Anniversary With 'Sailing'|magazine=Billboard|first=Tamar|last=Herman|date=August 5, 2016|access-date=August 5, 2016|archive-date=August 6, 2016|archive-url=https://web.archive.org/web/20160806021900/http://www.billboard.com/articles/columns/k-town/7461795/girls-generation-9th-anniversary-sailing|url-status=live}}</ref>
On January 20, 2011, at the 20th [[Seoul Music Awards]], the group received "Artist of the Year", the "Bonsang" prize", a "Popularity" award, and a "[[Hallyu]] award". In doing this, Girls' Generation became one of four artists in Korean music history (the others being [[Seo Taiji]], [[Jo Sungmo]] and [[H.O.T.]]) to be named 'Artist of the Year' for two consecutive years. The group also became the only girl group in history to receive 'Artist of the Year' awards for the Seoul Music Awards, and [[Melon Music Awards]] for two consecutive years. They also received two Daesang Awards at the Golden Disk Ceremony, one Digital Daesang (2009), and one Physical Album Sales Daesang (2010).<ref>{{ko icon}} [http://star.mt.co.kr/stview.php?no=2011012020554329072&type= 소녀시대, 서울가요대상 '대상'... 4관왕 '영예'] ''Star News''. January 20, 2011. Retrieved January 21, 2011.</ref>
[[File:Girls' Generation performing at MBC 2017 DMZ Peace Concert 03.png|thumb|Girls' Generation performing at the 2017 DMC Peace Concert |left]]
In July 2017, Girls' Generation announced the release of their sixth Korean-language studio album to commemorate the group's tenth anniversary.<ref name="holidaynightannouncement">{{cite news|title=Girls' Generation celebrates 10-year anniversary with new album|url=http://kpopherald.koreaherald.com/view.php?ud=201707041612079392176_2|website=[[The Korea Herald]]|author=Yoon Min-sik|date=July 4, 2017|access-date=July 4, 2017|archive-date=July 11, 2017|archive-url=https://web.archive.org/web/20170711151956/http://kpopherald.koreaherald.com/view.php?ud=201707041612079392176_2|url-status=live}}</ref> The album, titled ''[[Holiday Night]]'', was released on August 7, 2017.<ref>{{cite news|url=http://english.yonhapnews.co.kr/news/2017/07/27/0200000000AEN20170727003900315.html|title=Girls' Generation to release sixth full-length album next month|website=[[Yonhap News Agency]] |date=July 27, 2017|access-date=July 27, 2017|archive-date=July 28, 2017|archive-url=https://web.archive.org/web/20170728141924/http://english.yonhapnews.co.kr/news/2017/07/27/0200000000AEN20170727003900315.html|url-status=live}}</ref> It debuted atop the ''Billboard'' World Albums chart,<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/7905097/girls-generation-holilday-night-third-no-1-world-albums-chart|title=Girls' Generation Score Third No. 1 on World Albums With 'Holiday Night'|first=Jeff|last=Benjamin|magazine=Billboard|date=August 15, 2017|access-date=October 12, 2017|archive-date=December 4, 2017|archive-url=https://web.archive.org/web/20171204115428/https://www.billboard.com/articles/columns/k-town/7905097/girls-generation-holilday-night-third-no-1-world-albums-chart|url-status=live}}</ref> and peaked at number two on the Gaon Album Chart.<ref>{{cite web|title=Gaon Album Chart – Week 32, 2017|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=32&hitYear=2017&termGbn=week|website=[[Gaon Music Chart|Gaon Chart]]|language=ko|access-date=August 17, 2017|archive-date=August 17, 2017|archive-url=https://web.archive.org/web/20170817063057/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=32&hitYear=2017&termGbn=week|url-status=live}}</ref> The album surpassed ''The Boys'' as Girls' Generation's fastest-selling Korean-language album in the first week,<ref>{{cite news|url=http://www.sportsworldi.com/common/view.jsp?newsId=20170816000409|script-title=ko:소녀시대, 아직 은퇴는 이르다|website=Sports World|language=ko|author=Lee Moon-won|date=August 16, 2017|access-date=August 16, 2017|archive-date=August 16, 2017|archive-url=https://web.archive.org/web/20170816150144/http://www.sportsworldi.com/common/view.jsp?newsId=20170816000409|url-status=dead}}</ref> and sold over 167,000 copies by the end of 2017.<ref name=g2017>{{cite web|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2017&hitYear=2017&termGbn=year|title=Album Chart: 2017|publisher=Gaon Album Chart |language=ko|archive-url=https://web.archive.org/web/20180112020920/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2017&hitYear=2017&termGbn=year|archive-date=January 12, 2018|access-date=January 12, 2018}}</ref>


In October 2017, Tiffany, Sooyoung, and Seohyun left SM Entertainment on the condition that the group remains together.<ref>{{Cite news|url=http://www.koreaherald.com/view.php?ud=20171010000173|title=Girls' Generation's Tiffany, Sooyoung and Seohyun to leave S.M. Entertainment: sources|date=October 10, 2017|work=[[Yonhap News Agency]]|access-date=October 10, 2017|archive-date=August 16, 2018|archive-url=https://web.archive.org/web/20180816162653/http://www.koreaherald.com/view.php?ud=20171010000173|url-status=live}}</ref> With the group on an extended hiatus, all members primarily focused on their solo careers.<ref>{{cite web |last1=Devoe |first1=Noelle |title=Girls' Generation's Reaction To Tiffany Young's Solo Album Highlights Their Tight Bond |url=https://www.elitedaily.com/p/girls-generations-reaction-to-tiffany-youngs-solo-album-highlights-their-tight-bond-exclusive-17032554 |website=Elite Daily |date=April 12, 2019 |access-date=May 22, 2019 |language=en |archive-date=May 29, 2019 |archive-url=https://web.archive.org/web/20190529020636/https://www.elitedaily.com/p/girls-generations-reaction-to-tiffany-youngs-solo-album-highlights-their-tight-bond-exclusive-17032554 |url-status=live }}</ref><ref>{{cite web |url=https://www.scmp.com/magazines/style/people-events/article/3021151/girls-generations-hyoyeon-her-new-career-dj-and |title=Girls' Generation's Hyoyeon on her new career as a DJ and collaborating with 3LAU and Ummet Ozcan |last=Parkes |first=Douglas |date=August 2, 2019 |website=[[South China Morning Post]] |access-date=August 2, 2019 |archive-date=August 2, 2019 |archive-url=https://web.archive.org/web/20190802142339/https://www.scmp.com/magazines/style/people-events/article/3021151/girls-generations-hyoyeon-her-new-career-dj-and |url-status=live }}</ref><ref>{{cite web|url=https://entertain.naver.com/now/read?oid=009&aid=0004651403&viewType=pc|archive-url=https://web.archive.org/web/20201224214050/https://entertain.naver.com/now/read?oid=009&aid=0004651403&viewType=pc|script-title=ko:소녀시대 윤아·태연·유리·써니·효연, SM과 재계약[공식]|website=NaverTV|language=ko|date=September 8, 2020|archive-date=December 24, 2020|access-date=December 24, 2020}}</ref> Girls' Generation reunited in September 2021 with an appearance on variety show ''[[You Quiz on the Block]]'', which marked their first group activity in four years.<ref>{{Cite web |last=Chin |first=Carmen |date=August 26, 2021 |title=Girls' Generation tease reunion on upcoming episode of "You Quiz On The Block" |url=https://www.nme.com/en_asia/news/music/girls-generation-reunion-preview-upcoming-you-quiz-on-the-block-3029619 |access-date=July 10, 2022 |website=[[NME]] |archive-date=September 21, 2021 |archive-url=https://web.archive.org/web/20210921135521/https://www.nme.com/en_asia/news/music/girls-generation-reunion-preview-upcoming-you-quiz-on-the-block-3029619 |url-status=live }}</ref>
On March 8, SM Japan updated their official website with information about the release of Girls' Generation third Japanese single and their first Japanese tour. It was stated that on April 27, Girls' Generation would be releasing their third Japanese single [[Mr. Taxi / Run Devil Run]], which would include their first, original, Japanese song "[[MR. TAXI|Mr. Taxi]]".<ref>[http://yeinjee.com/2011/girls-generation-mr-taxi-music-video/ Mr Taxi music video] ''YeinJee Asian Journal''. April 26, 2011.</ref> and the Japanese remake of their song "[[Run Devil Run (song)|Run Devil Run]]". A portion of the revenue from their Japanese single would be donated to Japan's [[Red Cross]] in order to provide assistance to the victims of the [[2011 Tōhoku earthquake and tsunami]]. On April 9, the music video for the Japanese version of "Run Devil Run" was released.


===2022–present: 15th anniversary reunion, and ''Forever 1''===
At the [[MTV Video Music Awards Japan|2011 MTV Video Music Aid Japan (VMAJ)]], Girls' Generation was nominated for three awards under the "Best Group Video", "Best Video Of The Year", and "Best Karaokee! Song" categories.<ref>{{cite web|title=2011 VMAJ Nominee List|url=http://www.mtvjapan.com/vmaj/nominee/|publisher=Official MTV VIDEO MUSIC AID JAPAN Website|accessdate=13 July 2011}}</ref> Originally titled [[MTV Video Music Awards]] Japan (VMAJ), the title of the event was changed to change the focus of the show to aid Japan, with donations tied to the amount of votes for artistes.<ref>{{cite web|title=TENTH ANNUAL MTV VIDEO MUSIC AWARDS JAPAN TO BECOME MTV VIDEO MUSIC AID JAPAN|url=http://www.mtvjapan.com/vmaj/en/2011-04-26/4550|publisher=[[Viacom]]|work=[[MTV Japan]]|accessdate=13 July 2011}}{{Dead link|date=May 2012}}</ref> Girls' Generation performed two songs at the event, joining the star-studded line up including [[Tokio Hotel]], [[Lady Gaga]], and [[AKB48]].<ref>{{cite web|title=TOKIO HOTEL, GIRLS GENERATION, SHINEE, ONE NIGHT ONLY AND MONKEY MAJIK JOIN THE STAR-STUDDED LINE UP OF PERFORMERS AT MTV VIDEO MUSIC AID JAPAN|url=http://www.mtvjapan.com/vmaj/en/2011-06-01/4667|publisher=Official MTV VIDEO MUSIC AID JAPAN Website|accessdate=13 July 2011}}</ref> On July 2, it was announced that they had come out top in two out of the three nominated categories, winning "Best Group Video" and "Best Karaokee! Song" for the Japanese version of "Genie".<ref>{{cite web|title=ANNOUNCING THE WINNERS OF THIS YEAR'S MTV VMAJs|url=http://www.mtvjapan.com/vmaj/en/2011-07-04/4808|publisher=Official MTV VIDEO MUSIC AID JAPAN Website|accessdate=13 July 2011}}</ref>


In May 2022, SM Entertainment announced that Girls' Generation would have a full-group comeback for their fifteenth anniversary, ending their five-year hiatus.<ref>{{cite web |title='15주년' 소녀시대 5년만 완전체 컴백 확정..8월 새 앨범[공식] |trans-title='15th Anniversary' Girls' Generation confirmed comeback as a full group after 5 years... New album in August [Official] |url=https://entertain.naver.com/now/read?oid=108&aid=0003054357 |website=Star News |via=[[Naver]] |access-date=17 May 2022 |language=ko |date=17 May 2022 |archive-date=July 7, 2022 |archive-url=https://web.archive.org/web/20220707202437/https://entertain.naver.com/now/read?oid=108&aid=0003054357 |url-status=live }}</ref><ref>{{cite web |last1=Jun-hee |first1=Park |title=Girls' Generation to make full-group comeback in August after five years |url=http://www.koreaherald.com/view.php?ud=20220517000703 |website=[[The Korea Herald]] |access-date=17 May 2022 |language=en |date=17 May 2022 |archive-date=June 19, 2022 |archive-url=https://web.archive.org/web/20220619153329/http://www.koreaherald.com/view.php?ud=20220517000703 |url-status=live }}</ref> To commence the anniversary promotion, the group took part in an 8-episode reality show, ''Soshi TamTam'', which began airing on [[JTBC]] in July.<ref>{{Cite web |last=Lee |first=Jian |date=July 6, 2022 |title=First episode of Girls' Generation's "Soshi Tam Tam" airs on JTBC |url=https://koreajoongangdaily.joins.com/2022/07/06/entertainment/kpop/Korea-Kpop-Girls-Generation/20220706113632668.html |access-date=July 10, 2022 |website=[[Korea JoongAng Daily]] |archive-date=July 6, 2022 |archive-url=https://web.archive.org/web/20220706054055/https://koreajoongangdaily.joins.com/2022/07/06/entertainment/kpop/Korea-Kpop-Girls-Generation/20220706113632668.html |url-status=live }}</ref> Their seventh Korean-language studio album, ''[[Forever 1]]'', was released in August 2022, peaking at number two on the [[Circle Chart]].<ref>{{cite web |url=https://pitchfork.com/news/girls-generation-announce-release-date-for-new-album-forever-1/ |title=Girls' Generation Announce Release Date for New Album ''Forever 1'' |work=Pitchfork |date=July 25, 2022 |access-date=July 27, 2022 |author=Strauss, Matthew |archive-date=July 25, 2022 |archive-url=https://web.archive.org/web/20220725183100/https://pitchfork.com/news/girls-generation-announce-release-date-for-new-album-forever-1/ |url-status=live }}</ref><ref name="circle">{{Cite web|title=Circle Album Chart – Week 33 of 2022|url=https://circlechart.kr/page_chart/album.circle?nationGbn=T&serviceGbn=&targetTime=33&hitYear=2022&termGbn=week|website=Circle Music Chart|language=ko|date=August 7–13, 2022|access-date=August 18, 2022|archive-date=August 26, 2022|archive-url=https://web.archive.org/web/20220826083542/https://circlechart.kr/page_chart/album.circle?nationGbn=T&serviceGbn=&targetTime=33&hitYear=2022&termGbn=week|url-status=live}}</ref> The group performed at the [[SM Town Live 2022: SMCU Express|SM Town Live 2022]] concert during the same month,<ref>{{Cite web |last=Suacillo |first=Angela Patricia |date=July 13, 2022 |title=Girls Generation to perform live at SMTown Live concert |url=https://www.nme.com/news/music/girls-generation-to-perform-live-at-smtown-live-concert-3268142 |access-date=July 14, 2022 |website=[[NME]] |archive-date=July 14, 2022 |archive-url=https://web.archive.org/web/20220714071940/https://www.nme.com/news/music/girls-generation-to-perform-live-at-smtown-live-concert-3268142 |url-status=live }}</ref> and also held a sold-out special event "Long Lasting Love" in September 2022.<ref>{{cite web|url=https://entertain.naver.com/read?oid=609&aid=0000624446|last=Park|first=Ah-reum|script-title=ko:소녀시대 "빠른 시일 내 다시 모일 것 약속" 15주년 활동 마무리|trans-title=Girls' Generation "Promise to get back together soon" 15th anniversary activities end|publisher=Newsen|via=[[Naver]]|date=September 4, 2022|access-date=September 7, 2022|language=ko|archive-date=November 1, 2020|archive-url=https://web.archive.org/web/20201101045551/https://entertain.naver.com/read?oid=609&aid=0000624446|url-status=live}}</ref>
On June 1, 2011, they released their first full-length Japanese studio album, ''[[Girls' Generation (2011 album)|Girls' Generation]]''. The album contained twelve songs, including "Genie", "Gee", "Run Devil Run" and "Mr. Taxi", as well as seven new songs.<ref>[http://www.girls-generation.jp/mrtaxi/ad/album_ad.html] Retrieved May 16, 2011.</ref> The album was promoted via the groups first Japan tour titled, [[The 1st Japan Arena Tour]], which started in [[Osaka]] on May 31, 2011. A total of fourteen concerts in six cities would be held over a period of a month and a half.
''Girls' Generation'' was certified Platinum (250,000) by Recording Industry Association of Japan on June 14, 2011, making it the fifth Korean artist's album to do so after S.E.S, BoA, [[TVXQ]] and [[KARA]]. ''Girls' Generation'' then was certified Double Platinum (500,000) on July 8, 2011, a first for any Korean girl group.<ref>{{jp icon}}{{cite web|title=RIAJ June 2011Award List|url=http://www.riaj.or.jp/data/others/gold/201106.html|publisher=Recording Industry Association of Japan (RIAJ)|accessdate=13 July 2011}}</ref><ref>{{cite news|title=Girls' Generation 1st Japan album goes double platinum|url=http://10.asiae.co.kr/Articles/new_view.htm?sec=ent0&a_id=2011070816463290163|accessdate=13 July 2011|newspaper=10Asia|author=Lucia Hong|author2=Jessica Kim|agency=10Asia}}</ref>
The group also set a record for recording the highest sales of the FIRST album as a foreign artist in Japan. Girls' Generation is the fourth artist to obtained number one spot on weekly album chart after BoA, TVXQ, and [[Big Bang]],"<ref>{{cite web|title=Girls’ Generation’s 1st Japanese Full Album to be Sold Over 500,000 Copies!|url=http://www.facebook.com/notes/smtown/girls-generations-1st-japanese-full-album-to-be-sold-over-500000-copies/218202211555954|publisher=Official SMTOWN Facebook|accessdate=13 July 2011|language=Korean}}</ref> and became the third Korean act to surpass the 500,000 mark after BoA and TVXQ. As a result of their rising popularity, Girls' Generation became the highest earning foreign artist in Japan for the first half of 2011.<ref>{{cite web|title=【オリコン上半期】少女時代、海外歌手1位の26億円 K-POP勢が大躍進|url=http://www.oricon.co.jp/news/rankmusic/89091/full/|publisher=Oricon|accessdate=23 June 2011|language=Japanese}}</ref> By the end of 2011, the album had sold over 728,000 copies.<ref>{{ja icon}} {{cite web|url=http://www.oricon.co.jp/rank/ja/enwiki/w/2012-01-09/|title=2011年12月26日~2012年01月01日のCDアルバム週間ランキング|language=Japanese | publisher=[[Oricon]]|accessdate=January 7, 2011|date=January 7, 2011}}</ref><ref>{{cite web|url=http://www.generasia.com/wiki/Girls%27_Generation_(album)|title=Girls' Generation (album)|publisher=Generasia|accessdate=January 7, 2011|date=January 7, 2011}}</ref> The album was re-packaged, as "The Boys" on December 28, 2011.


In August 2023, Sunny left SM Entertainment after her exclusive contract with the company ended.<ref>{{Cite web |title=SM "써니와 전속계약 종료, 새로운 길 응원" [공식입장] |url=https://n.news.naver.com/entertain/article/311/0001625242 |access-date=2023-08-08 |website=[[Naver News]] |language=ko |archive-date=August 8, 2023 |archive-url=https://web.archive.org/web/20230808004316/https://n.news.naver.com/entertain/article/311/0001625242 |url-status=live }}</ref>
Girls' Generation's most successful album to date, it was certified Million by the [[Recording Industry Association of Japan|RIAJ]] and made the group the second Korean artist to earn this achievement in Japan since Korean labelmate [[BoA]]'s ''"Best of Soul"'' in 2005. <ref>http://www.asahi.com/</ref> The self-titled album was the fifth best selling album in Japan in 2011 <ref>http://www.tokyohive.com/2011/12/oricon-announces-full-list-for-2011-yearly-album-ranking/ </ref> and won ''Album of the Year'' at the [[2012 MTV Video Music Awards Japan]]. The lead single [[Mr. Taxi / Run Devil Run| Mr. Taxi]] sold over 100,000 copies in its first week, beating out its predecessors, "Gee" and "Genie".<ref>{{cite web|title=チャン・グンソク、海外歌手史上初のデビュー作初登場首位|url=http://www.oricon.co.jp/news/confidence/87299/full/|publisher=Oricon|accessdate=16 June 2011|language=Japanese}}</ref> The single also managed to clinch the number 1 spot on ''[[Billboard (magazine)|Billboard]]'' [[Japan Hot 100]] chart for two consecutive weeks and was nominated for [[Video of the Year]] at the [[2012 MTV Video Music Awards Japan]].<ref name="少女時代 話題の新曲が首位獲得!">{{cite web|title=少女時代 話題の新曲が首位獲得!|url=http://www.billboard-japan.com/system/jp_charts/hot100/page:7|publisher=Billboard Japan|accessdate=16 June 2011|language=Japanese}}</ref><ref>{{cite web|title=少女時代の「MR.TAXI」が、2週連続1位を記録!|url=http://www.billboard-japan.com/system/jp_charts/hot100/page:6|publisher=Billboard Japan|accessdate=16 June 2011|language=Japanese}}</ref>


== Subgroup and solo endeavors ==
Girls' Generation was selected by SISA Press as "The Most Influential Entertainers in Korea" for the year 2011, after having placed sixth in 2010.<ref>{{ko icon}}{{cite web|title=[2011한국, 누가 움직이는가 - 연예스타] 거침없는 그들, 영향력도 ‘훗훗훗’|url=http://www.sisapress.com/news/articleView.html?idxno=55816|publisher=SISA Press|accessdate=2 October 2011}}</ref>
{{see also|Girls' Generation-TTS|Oh!GG}}


In April 2012, SM Entertainment formed a subgroup of Girls' Generation named [[Girls' Generation-TTS|TTS]] (or TaeTiSeo), composed of three members: Taeyeon, Tiffany, and Seohyun.<ref>{{cite web|url=http://mwave.interest.me/en/kpop-news/article/6382/taetiseo-twinkles-in-live-wide-entertainment-news-broadcast|title=Taetiseo Twinkles in Live "Wide Entertainment News" Broadcast|first=Erika|last=Kim|publisher=CJ E&M|date=May 8, 2012|access-date=April 7, 2016|archive-url=https://web.archive.org/web/20170522030235/http://mwave.interest.me/en/kpop-news/article/6382/taetiseo-twinkles-in-live-wide-entertainment-news-broadcast|archive-date=May 22, 2017|url-status=dead}}</ref> TTS has released three extended plays: ''[[Twinkle (EP)|Twinkle]]'' (May 2012),<ref>{{cite web|url=http://english.chosun.com/site/data/html_dir/2012/05/01/2012050100720.html|title=Taetiseo's "Twinkle" Soars Up Charts as Girls' Generation Branches Out|work=[[The Chosun Ilbo]]|date=May 1, 2012|access-date=April 30, 2015|archive-date=March 4, 2015|archive-url=https://web.archive.org/web/20150304100751/http://english.chosun.com/site/data/html_dir/2012/05/01/2012050100720.html|url-status=live}}</ref> ''[[Holler (EP)|Holler]]'' (September 2014),<ref>{{cite web|url=https://itunes.apple.com/us/album/holler-the-2nd-mini-album-ep/id919008422|title=Holler – EP by Girls' Generation-TTS|date=September 16, 2014|publisher=iTunes Store US. Apple Inc|access-date=April 30, 2015|archive-date=July 7, 2015|archive-url=https://web.archive.org/web/20150707072229/https://itunes.apple.com/us/album/holler-the-2nd-mini-album-ep/id919008422|url-status=live}}</ref> and ''[[Dear Santa (EP)|Dear Santa]]'' (December 2015).<ref>{{cite web| url=https://itunes.apple.com/us/album/dear-santa-x-mas-special-ep/id1064320554| title=Dear Santa – X-Mas Special – EP by Girls' Generation-TTS| date=December 4, 2015| publisher=iTunes Store US. Apple Inc| access-date=April 7, 2016| archive-date=March 18, 2016| archive-url=https://web.archive.org/web/20160318121634/https://itunes.apple.com/us/album/dear-santa-x-mas-special-ep/id1064320554| url-status=live}}</ref> In August 2018, SM Entertainment formed the second subgroup of Girls' Generation named [[Oh!GG|Girls' Generation-Oh!GG]], composed of five members: Sunny, Taeyeon, Yoona, Yuri and Hyoyeon. They released their debut single album, ''Lil' Touch'', on September 5.<ref>{{cite news|url=https://www.billboard.com/articles/columns/k-town/8472209/girls-generation-ohgg-new-album-in-september|title=Girls' Generation Unit 'Oh!GG' to Release New Album in September|date=August 27, 2018|access-date=August 28, 2018|publisher=[[Billboard (magazine)|Billboard]]|author=Tamar Herman|archive-date=August 28, 2018|archive-url=https://web.archive.org/web/20180828140110/https://www.billboard.com/articles/columns/k-town/8472209/girls-generation-ohgg-new-album-in-september|url-status=live}}</ref>
[[File:Girls' Generation—2011 SMtown concert.jpg|thumb|250px|Girls' Generation performing "The Boys" at [[Madison Square Garden]], in October 2011]]
On September 26, 2011 the first teaser featuring Taeyeon was released for the impending comeback with the group's third Korean album ''[[The Boys (Girls' Generation album)|The Boys]]'', followed by Sunny and Hyoyeon on September 27; Jessica, Sooyoung, and Tiffany on September 28 and Yoona, Yuri, and Seohyun on September 29. The first image teaser for "[[The Boys (song)|The Boys]]" was released on the midnight of October 1, 2011 through SM Entertainment's YouTube channel.<ref>{{cite web|title=Girls' Generation 소녀시대_The Boys_Image Teaser #1|url=http://www.youtube.com/watch?v=yeiB3Pq_5dY|accessdate=October 2, 2011}}</ref>


Taeyeon was the first member of Girls' Generation to debut as a solo singer; her debut EP ''[[I (Taeyeon EP)|I]]'' was released in October 2015,<ref>{{cite web|url=http://www.melon.com/album/detail.htm?albumId=2643740|title=I – The 1st Mini Album|publisher=[[Melon (online music service)|Melon]]|language=ko|access-date=May 15, 2016|archive-url=https://web.archive.org/web/20171012095349/http://www.melon.com/album/detail.htm?albumId=2643740|archive-date=October 12, 2017|url-status=dead}}</ref> which peaked at number two on the Gaon Album Chart. Taeyeon's second EP, ''[[Why (Taeyeon EP)|Why]]'' (2016), peaked atop the Gaon Album Chart.<ref>{{cite web|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=27&hitYear=2016&termGbn=week |archive-url=https://web.archive.org/web/20161008145243/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=27&hitYear=2016&termGbn=week |title=Gaon Album Chart: Week 27 of 2016 |publisher=Gaon Music Chart |language=ko |archive-date=October 8, 2016 |url-status=dead}}</ref> She has released three studio albums, ''[[My Voice (album)|My Voice]]'' (2017),<ref name="billboard-myvoice">{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/7709090/k-pop-starlet-taeyeon-fine-new-single-first-lp|title=Taeyeon Is "Fine" With First Solo LP 'My Voice'|first=Tamar|last=Herman|magazine=Billboard|date=March 1, 2017|access-date=March 1, 2017|archive-date=March 3, 2017|archive-url=https://web.archive.org/web/20170303050316/http://www.billboard.com/articles/columns/k-town/7709090/k-pop-starlet-taeyeon-fine-new-single-first-lp|url-status=live}}</ref> ''[[Purpose (Taeyeon album)|Purpose]]'' (2019),<ref>{{cite web|url=https://gulfnews.com/entertainment/music/k-pop-corner-girls-generations-taeyeon-to-drop-second-album-1.67092774|title=K-Pop Corner: Girls Generation's Taeyeon to drop second album|work=[[Gulf News]]|last=Khouri|first=Samar|date=October 13, 2019|access-date=October 17, 2019|archive-date=October 16, 2019|archive-url=https://web.archive.org/web/20191016231506/https://gulfnews.com/entertainment/music/k-pop-corner-girls-generations-taeyeon-to-drop-second-album-1.67092774|url-status=live}}</ref> and ''[[INVU (album)|INVU]]'' (2022), and three further EPs, ''[[This Christmas: Winter Is Coming]]'' (2017),<ref>{{cite news|url=http://kpopherald.koreaherald.com/view.php?ud=201712071430265433849_2|title=Taeyeon celebrates Christmas with special album|work=[[The Korea Herald]]|date=December 7, 2017|access-date=December 13, 2017|archive-date=December 13, 2017|archive-url=https://web.archive.org/web/20171213201042/http://kpopherald.koreaherald.com/view.php?ud=201712071430265433849_2|url-status=live}}</ref> ''[[Something New (EP)|Something New]]'' (2018),<ref>{{Cite news|url=http://kpopherald.koreaherald.com/view.php?ud=201806121145328136402_2&ACE_SEARCH=1|title=Taeyeon to return with new EP on June 18|access-date=September 18, 2018|archive-date=September 18, 2018|archive-url=https://web.archive.org/web/20180918091151/http://kpopherald.koreaherald.com/view.php?ud=201806121145328136402_2&ACE_SEARCH=1|url-status=live}}</ref> and ''[[Voice (Taeyeon EP)|Voice]]'' (2019).<ref>{{Cite news|url=https://sonejapan.net/pub/news/newsdetail.php?nid=WGRsqHhRv54=|title=Taeyeon will release her first Japanese mini-album "VOICE" on June 5!|access-date=April 14, 2019|archive-date=May 18, 2019|archive-url=https://web.archive.org/web/20190518144847/https://sonejapan.net/pub/news/newsdetail.php?nid=WGRsqHhRv54=|url-status=live}}</ref> Tiffany was the second member to debut as a solo singer, releasing her debut EP ''[[I Just Wanna Dance]]'' in May 2016.<ref>{{cite web|url=https://itunes.apple.com/us/album/i-just-wanna-dance-1st-mini/id1111017682|title=I Just Wanna Dance – The 1st Mini Album|date=May 11, 2016|publisher=iTunes Store (US)|access-date=May 15, 2016|archive-date=July 16, 2016|archive-url=https://web.archive.org/web/20160716122907/https://itunes.apple.com/us/album/i-just-wanna-dance-1st-mini/id1111017682|url-status=live}}</ref> After leaving SM Entertainment, Tiffany released her second EP, ''[[Lips on Lips (EP)|Lips on Lips]]'', in February 2019.<ref>{{cite web |url=http://www.mtv.com/news/3110524/tiffany-young-born-again-single-music-video/ |title=Tiffany Young is "Born Again" in Intimate New Pop Single |last=Bell |first=Crystal |date=January 25, 2019 |website=[[MTV]] News |access-date=January 25, 2019 |archive-date=January 25, 2019 |archive-url=https://web.archive.org/web/20190125183600/http://www.mtv.com/news/3110524/tiffany-young-born-again-single-music-video/ |url-status=dead }}</ref> Seohyun followed with her debut EP, [[Don't Say No (EP)|''Don't Say No'']], in January 2017.<ref>{{cite news|url=http://www.kpopherald.com/view.php?ud=201701121708164713543_2|title=SNSD Seohyun to drop solo album|work=[[The Korea Herald]]|author=Kim So-yeon|date=January 12, 2017|access-date=January 16, 2017|archive-date=January 17, 2017|archive-url=https://web.archive.org/web/20170117000054/http://www.kpopherald.com/view.php?ud=201701121708164713543_2|url-status=live}}</ref> Yuri and Yoona also released their debut EPs titled ''[[The First Scene]]'' (2018)<ref>{{cite news|url=https://www.upi.com/amp/Entertainment_News/Music/2018/09/26/Girls-Generation-singer-Yuri-teases-debut-solo-EP/5511537982364/|title=Girls Generation singer Yuri teases debut solo EP|first=Annie|last=Martin|date=September 26, 2018|access-date=October 4, 2018|publisher=Upi|archive-date=September 27, 2018|archive-url=https://web.archive.org/web/20180927021424/https://www.upi.com/amp/Entertainment_News/Music/2018/09/26/Girls-Generation-singer-Yuri-teases-debut-solo-EP/5511537982364/|url-status=live}}</ref> and ''[[A Walk to Remember (EP)|A Walk to Remember]]'' (2019), respectively.<ref name="SoloWalk">{{cite web |url=https://www.eonline.com/ap/news/1043789/all-the-details-you-need-to-know-about-yoona-s-upcoming-solo-album |title=All The Details You Need to Know About Yoona's Upcoming Solo Album |last=Tan |first=Parkee |date=May 22, 2019 |website=[[E!|E! Online]] |access-date=May 23, 2019 |archive-date=May 23, 2019 |archive-url=https://web.archive.org/web/20190523160818/https://www.eonline.com/ap/news/1043789/all-the-details-you-need-to-know-about-yoona-s-upcoming-solo-album |url-status=live }}</ref> Since 2016, Hyoyeon has also released several solo singles both under her given name and her DJ Hyo moniker.<ref>{{Cite news|url=http://kpopherald.koreaherald.com/view.php?ud=201612021422163554732_2|title=[V Report] Hyoyeon makes solo debut with "Mystery"|work=[[The Korea Herald]]|access-date=June 16, 2017|date=December 2, 2016|archive-date=December 3, 2016|archive-url=https://web.archive.org/web/20161203173319/http://kpopherald.koreaherald.com/view.php?ud=201612021422163554732_2|url-status=live}}</ref><ref>{{Cite news|url=http://english.yonhapnews.co.kr/news/2017/06/02/0200000000AEN20170602005600315.html|title=Hyoyeon releases "Wannabe" MV|date=June 2, 2017|work=[[Yonhap News Agency]]|access-date=June 16, 2017|language=en|archive-date=August 3, 2018|archive-url=https://web.archive.org/web/20180803224012/http://english.yonhapnews.co.kr/news/2017/06/02/0200000000AEN20170602005600315.html|url-status=live}}</ref><ref>{{cite web |url=http://www.papermag.com/dj-hyo-2562629361.html |title=DJ HYO: Girl of the EDM Generation |last=Stern |first=Bradley |date=April 23, 2018 |website=[[Paper (magazine)|Paper]] |publisher=Paper Communications |access-date=January 26, 2019 |archive-date=February 7, 2019 |archive-url=https://web.archive.org/web/20190207010222/http://www.papermag.com/dj-hyo-2562629361.html |url-status=live }}</ref> In May 2022, Hyoyeon released her debut EP ''[[Deep (EP)|Deep]]''.<ref>{{Cite web|script-title=ko:효연 (HYO), 첫 미니앨범 '휩 (DEEP)' 5월 16일 공개|trans-title=Hyoyeon's first mini album "DEEP" released on May 16th|url=https://entertain.naver.com/read?oid=057&aid=0001660252|via=[[Naver]]|publisher=[[Maeil Broadcasting Network]]|language=ko|last=Ahn|first=Ha-na|date=May 2, 2022|access-date=May 2, 2022|archive-date=May 2, 2022|archive-url=https://web.archive.org/web/20220502021505/https://entertain.naver.com/read?oid=057&aid=0001660252|url-status=live}}</ref> In December 2018, Sooyoung released "Winter Breath", her first solo single since departing from SM Entertainment.<ref>{{cite web|url=http://kpopherald.koreaherald.com/view.php?ud=201812201615316551691_2&ACE_SEARCH=1|title=Sooyoung of Girls' Generation breaks hiatus from music, debuts solo|date=December 20, 2018|website=[[Kpop Herald]]|access-date=February 21, 2019|archive-date=January 23, 2019|archive-url=https://web.archive.org/web/20190123010421/http://kpopherald.koreaherald.com/view.php?ud=201812201615316551691_2&ACE_SEARCH=1|url-status=live}}</ref>
Setting their sights on the international market, Girls' Generation signed a contract with [[Universal Music Group]] in 2011 to release [[United States]] material under [[Interscope Records]].<ref>{{cite web | url = http://asiapacificarts.usc.edu/article@apa?girls_generation_brings_the_boys_out_17554.aspx | title = Girls' Generation brings "The Boys" out | publisher = Asia Pacific Arts | date = 2011-10-18}}</ref> ''The Boys'' was originally scheduled to be released through [[iTunes]] and various music websites in Asia, including its native country, Korea on October 5, 2011. But on September 30, it was revealed that the album's release has been postponed so as to bring about a worldwide album release.<ref>{{ko icon}}{{cite news|url=http://star.mt.co.kr/view/stview.php?no=2011093019024680455&type=1&outlink=1|title=소시, 3집 韓발매연기 공식발표 "美앨범발매때문"|date=January 21, 2010|newspaper=Star News|accessdate=October 2, 2011}}</ref> On October 10, it was confirmed that the album will be released on October 19, 2011 and comeback on ''[[Music Bank (TV series)|KBS Music Bank]]'' on October 21, 2011.


Since 2017, the members began exploring their individual careers and have branched out into various entertainment fields. The range of activities include roles in movies, dramas and plays, variety shows appearances, starting personal YouTube channels, and also continuing to release music individually. By 2020, the diversity of their projects has been declared as an ideal example of growth for a veteran girl group.<ref>{{cite web |url=https://entertain.naver.com/read?oid=052&aid=0001519179 |script-title=ko:연기·예능·유튜브...여전히 '지금은 소녀시대' |author=조현주 |date=November 27, 2020 |website=[[Naver]] |publisher=[[YTN]] Star |language=ko |access-date=December 7, 2020 |archive-date=November 29, 2020 |archive-url=https://web.archive.org/web/20201129005936/https://entertain.naver.com/read?oid=052&aid=0001519179 |url-status=live }}</ref><ref>{{cite web |url=https://entertain.v.daum.net/v/20201201120424986 |script-title=ko:태연→윤아 8人 "소녀시대 헤쳐" 예능-드라마-연극 각개약진 근황 |author=육지예 |date=December 1, 2020 |website=[[Daum (web portal)|Daum]] |publisher=Newsen |language=ko |access-date=December 7, 2020 |archive-date=December 1, 2020 |archive-url=https://web.archive.org/web/20201201032219/https://entertain.v.daum.net/v/20201201120424986 |url-status=live }}</ref> In particular, Yoona, Sooyoung, Yuri and Seohyun have received attention for their growth and diversity as actresses.<ref>{{cite web|url=https://www.newsen.com/news_view.php?uid=202012290937193610|script-title=ko:안방극장 믿고보는 지금은 '소녀시대' 서현‧윤아‧수영‧유리[스타와치]|author=이수민|date=December 29, 2020|website=Newsen|language=ko|access-date=September 22, 2022|archive-date=March 2, 2021|archive-url=https://web.archive.org/web/20210302140844/https://www.newsen.com/news_view.php?uid=202012290937193610|url-status=live}}</ref><ref>{{cite web|url=https://entertain.naver.com/read?oid=465&aid=0000005938|script-title=ko:안방도 '지금은 소녀시대'|author=신윤재|date=September 22, 2022|website=[[Naver]]|publisher=아이즈(ize)|language=ko|access-date=September 22, 2022|archive-date=September 22, 2022|archive-url=https://web.archive.org/web/20220922044231/https://entertain.naver.com/read?oid=465&aid=0000005938|url-status=live}}</ref> Moreover, Girls' Generation is also recognized for continuing to support each other despite their solo activities.<ref>{{cite web |url=http://digitalchosun.dizzo.com/site/data/html_dir/2020/10/22/2020102280265.html |script-title=ko:지금은 '열일 시대'...노래·연기·MC 등 전천후 활약 중인 '소녀시대' |author=하나영 |date=October 25, 2020 |website=[[Digital Chosun]] |publisher=[[The Chosun Ilbo]] |language=ko |access-date=December 7, 2020 |archive-date=November 1, 2020 |archive-url=https://web.archive.org/web/20201101073115/http://digitalchosun.dizzo.com/site/data/html_dir/2020/10/22/2020102280265.html |url-status=live }}</ref><ref>{{cite web |url=https://entertain.naver.com/read?oid=469&aid=0000552567 |script-title=ko:소녀시대, '앞으로도, 영원히' 빛날까 |author=정한별 |date=November 10, 2020 |website=[[Naver]] |publisher=[[Hankook Ilbo]] |language=ko |access-date=December 7, 2020 |archive-date=November 10, 2020 |archive-url=https://web.archive.org/web/20201110204110/https://entertain.naver.com/read?oid=469&aid=0000552567 |url-status=live }}</ref>
The title track, "[[The Boys (song)|The Boys]]", co-written by member Tiffany and produced by [[Teddy Riley (producer)|Teddy Riley]], famous for his work with [[Michael Jackson]], was released in both Korean and English, and eventually Japanese.<ref>{{cite web|url=http://www.facebook.com/notes/smtown/the-third-album-title-song-the-boys-will-be-released-worldwide-at-the-same-time-/253778391331669 |title=The Third Album Title Song, ‘The Boys,’ will be Released Worldwide at the Same Time on October 4th! On 21st Oct, THE BOYS began it promotion in Music Bank with Mr. Taxi (korean ver.) |publisher=Facebook.com |date=2011-09-26 |accessdate=2011-10-09}}</ref> Within minutes after the release of "The Boys", Girls' Generation achieved an "all-kill" status on all major on and off-line music charts in Korea. Despite not charting on [[Hot 100]], the song managed to peak inside the Top 30 on the iTunes chart in the US, selling over 21,000 copies and becoming one of the best selling K-Pop songs, at that time, in the United States.<ref>{{cite web|url=http://www.billboard.com/column-viralvideos/girls-generation-makes-big-u-s-debut-on-1006060952.story#/column-viralvideos/girls-generation-makes-big-u-s-debut-on-1006060952.story|title=Girls' Generation Makes Big U.S. Debut on 'Letterman': Watch|date=Feb 1, 2012|accessdate=July 8, 2012|publisher=billboard.com}}</ref> The same titled album sold 227,994 albums within twelve days in South Korea, becoming the best selling album in October and third best selling album in 2011. By the end of December, "The Boys" had sold a further 150,000 copies, bring its total to 385,348 copies, becoming the best selling album in South Korea in 2011.<ref>{{cite web| url= http://www.gaonchart.co.kr/main/section/album/list.gaon/| title = Girls' Generation's "The Boys" album sales figure| date = 2012-01-07}}</ref> The group began promotions on KBS' ''Music Bank'' with "The Boys" and "[[Mr. Taxi|MR. Taxi]]". On October 23, 2011, it was confirmed by the members at the New York City date of SMTown World Tour II, that "The Boys" maxi-Single would be released internationally on November 19, 2011, although the date was later moved to December 8, 2011.
During the week following their comeback performances, Girls' Generation won their first number one awards for "[[The Boys (song)|The Boys]]" on ''[[M! Countdown]]'' on October 27, their second on KBS' "Music Bank" on October 28, and their third on SBS' [[The Music Trend|Inkigayo]]" on October 30, making "The Boys" an 'All-Kill' on music program charts. They also went on to receive a "Triple Crown" on SBS' ''Inkigayo''. Overall, the group had won twelve times on various music programs. With only two months of sales, The Boys managed to become the 10th best selling digital track in its native country of 2011, having sold 3,032,658 copies since its October release. As of April, 2012, the album had sold over 410,000 copies in South Korea, setting a Gaon Chart record for the best selling, non-repackaged album in the chart's history.<ref>{{cite web|url=http://soshified.com/2012/05/girls-generation-sets-a-record-on-the-gaon-chart-and-nears-one-million-album-sales|title=Girls’ Generation Sets a Record on the Gaon Chart and Nears One Million Album Sales|date=May 12, 2012|accessdate=May 12, 2012|publisher=soshified.com|author=Best Served Soup}}</ref>


==Artistry==
It was announced on November 11, 2011, that the group would be releasing their first official Japanese photobook titled "Holiday". "The 1st Japan Arena Tour" was also made available on Blu-ray and DVD on December 14, 2011. "Holiday", reached the number one spot on the book sales ranking chart under the photograph collection category. The photos were a collection of the girls enjoying leisurely time off, and sold 17,000 copies the first week after going on sale on November 30. It ranked eighteenth on the overall book sales ranks.


=== Musical styles ===
The group also participated on the [[2011 Winter SMTown&nbsp;– The Warmest Gift]] compilation album, along with their label mates, performing the new song, "Diamond", which was released on December 13, 2011.
{{Listen
| format = [[Ogg]]
| filename = Gee-SNSD.ogg
| title = "Gee" (2009)
| description = "Gee" is a [[bubblegum pop]] and [[electropop]] song that is widely recognized as the "[[Masterpiece|magnum opus]]" (literally ''the greatest'') for modern Korean bubblegum pop genre.<ref name="A.V._Club">{{cite web|url=https://www.avclub.com/article/navigating-through-excessive-world-k-pop-204421|title=Navigating through the excessive world of K-pop|first= Abigail|last= Covington|work=[[The A.V. Club]]|date=May 15, 2014|archive-url=https://web.archive.org/web/20140518023040/http://www.avclub.com/article/navigating-through-excessive-world-k-pop-204421|archive-date=May 18, 2014}}</ref><ref name="PitchforkGee">{{cite web|url=https://pitchfork.com/features/starter/9475-20-essential-k-pop-songs/3/|title=20 Essential K-Pop Songs: page 3|publisher=[[Pitchfork Media]]|first=Jakob|last=Dorof|date=August 7, 2014|archive-url=https://web.archive.org/web/20141011135250/http://pitchfork.com/features/starter/9475-20-essential-k-pop-songs/3/|archive-date=October 11, 2014}}</ref>
| filename2 = Girls' Generation - I Got a Boy (sample).ogg
| title2 = "I Got a Boy" (2013)
| description2 = The group's 2013 single "I Got a Boy" is described as an eclectic mix of various genres including [[electropop]] and [[drum and bass]].<ref name="BB_IGAB">{{cite magazine|url=https://www.billboard.com/articles/list/5840365/20-best-k-pop-songs-of-2013-k-town-picks?list_page=1|title=20 Best K-Pop Songs of 2013|magazine=Billboard|date=December 23, 2013|archive-url=https://web.archive.org/web/20131228222113/http://www.billboard.com/articles/list/5840365/20-best-k-pop-songs-of-2013-k-town-picks?list_page=1|archive-date=December 28, 2013}}</ref>
}}


{{quote box|width=30em|align=right|"We don't have any desire now to create a popular song like "Gee". Of course if that happened, we would be perfectly happy, but what we continue to strive for is performance. Girls' Generation's key advantage as a group is performance and vocal line so we worry a lot over songs that will fulfill both of these areas."|source=–Member Sooyoung discussing the group's music styles<ref>[http://news.cauon.net/news/articleView.html?idxno=25167 "최수영·권유리 가수 겸 배우(연극영화학부 09·10 학번)"] {{Webarchive|url=https://web.archive.org/web/20160420104815/http://news.cauon.net/news/articleView.html?idxno=25167 |date=April 20, 2016 }} (in Korean). ''[[Chung-Ang University|Chung-Ang University Newspaper]]'' (May 18, 2015). Retrieved April 14, 2016. English translation at [https://imgur.com/a/HmMjk Imgur.com] {{Webarchive|url=https://web.archive.org/web/20160420104913/https://imgur.com/a/HmMjk |date=April 20, 2016 }}</ref>}}
On December 7, 2011, it was announced that Girls' Generation will be releasing a re-packaged version of their debut Japanese album "Girls' Generation", which included a Japanese version of the "The Boys", and remixed versions of "The Great Escape", "Bad Girl", "Mr.Taxi". It also contained the new song, "Time Machine". The album was released on December 28, 2011, and, collectively with the initial album, "Girls' Generation" passed sales of over 800,000, with shipments of 1 million.<ref>{{cite web|title=「少女時代」、日本の初アルバムがミリオンセラー秒読み|url=http://www.asahi.com/showbiz/korea/AUT201112070050.html|language=Japanese}}</ref>
The album placed fifth on the Oricon Weekly CD Albums chart for the second week of January, 2012 (Jan 9 - 15)<ref>{{cite web|title=Weekly rankings CD album January 15, 2012 Jan 09, 2012|url=http://www.oricon.co.jp/rank/ja/enwiki/w/2012-01-23/|publisher=Oricon|accessdate=January 26, 2012|language=Japanese}}</ref> and Oricon announced that it was the first time in history that an album by a Korean artist has placed in the Top 10 for seventeen weeks. The previous record holder was the original soundtrack for the Korean drama “Winter Sonata”, which remained in the Top 10 for sixteen weeks.<ref>{{cite web|title=Oricon Music News|url=http://www.oricon.co.jp/news/music/2005790/full/|publisher=Oricon|accessdate=January 26, 2012|language=Japanese}}</ref><ref>{{cite web|title=Girls’ Generation’s First Japanese Album Breaks Record|url=http://soshified.com/2012/01/girls-generations-first-japanese-album-breaks-record|publisher=Soshified|accessdate=January 26, 2012 2011|language=Japanese}}</ref> Due to their Japanese releases, the group ranked fifth among Japanese artists in terms of monetary profit, the group had generated over 4.5 billion Yen (US$57 million) for 2011.<ref>{{cite web|url=http://news.nate.com/view/20120102n25988|title=[CDU ESL 연예뉴스 잉글리시 스캔들] 소녀시대·카라, 일본 활동 수익 공개|language=korean|date=Jan 2, 2012|accessdate=July 8, 2012}}</ref>


Girls' Generation's music is predominantly [[bubblegum pop]] and [[electropop]].<ref name="BB_Dancing_Queen">{{cite magazine|url=https://www.billboard.com/articles/news/1481272/girls-generation-drop-dancing-queen-set-date-for-album-release|title=Girls' Generation Drop 'Dancing Queen'|magazine=[[Billboard (magazine)|Billboard]]|first=Jeff|last=Benjamin|date=December 21, 2012|archive-url=https://web.archive.org/web/20130528003010/http://www.billboard.com/articles/news/1481272/girls-generation-drop-dancing-queen-set-date-for-album-release|archive-date=May 28, 2013}}</ref><ref name="A.V._Club"/> The group's early singles such as "Gee", "Tell Me Your Wish (Genie)" (2009), and "Oh!" (2010) are described as "cutesy" bubblegum pop;<ref name=PitchforkIGAB>{{cite web|url=https://pitchfork.com/features/starter/9475-20-essential-k-pop-songs/2/ |archive-url=https://web.archive.org/web/20160303232647/http://pitchfork.com/features/starter/9475-20-essential-k-pop-songs/2/ |title=20 Essential K-Pop Songs: page 2 |publisher=Pitchfork Media |first=Jakob |last=Dorob |date=August 7, 2014 |archive-date=March 3, 2016 |url-status=dead }}</ref><ref name="complex"/><ref name="eunyoung">{{cite book|chapter-url=https://books.google.com/books?id=LwsVAgAAQBAJ&pg=PT153|title=The Korean Wave: Korean Media Go Global|chapter=K-pop female idols in the West|first=Eun-Young|last=Jung|publisher=[[Routledge]]|pages=114–15|date=October 12, 2013|isbn=9781317938576}}</ref> "Gee" also features elements of [[techno]] and [[hip hop music|hip hop]], as noted by Abigail Covington from ''[[The A.V. Club]]''.<ref name="A.V._Club"/> Nevertheless, the group's musical styles have varied widely ever since; Anzhe Zhang from the [[New York University]] wrote that despite the fact that Girls' Generation's styles are deemed "mainstream" in South Korea, the group "has grown sonically more experimental".<ref>{{cite web|url=http://vergecampus.com/2015/04/mainstream-experimental-mean-k-pop/|title=What Do "Mainstream" and "Experimental" Mean in K-Pop?|publisher=[[New York University]]|first=Anzhe|last=Zhang|date=April 2016|archive-url=https://web.archive.org/web/20160507105454/http://vergecampus.com/2015/04/mainstream-experimental-mean-k-pop/|archive-date=May 7, 2016}}</ref>
===2012: International promotions, sub-unit formation, and Japanese return===
On January 12, 2012, the group attended the [[Golden Disk Awards]], held in [[Osaka]], bringing home two awards: the "Digital Bonsang" and the highly coveted "Digital Daesang". A week later, on January 19, 2012, they attended the [[Seoul Music Awards]], and brought back two awards, the "Bonsang" and "Popularity" awards. The group also won two awards from the [[Gaon Chart Awards]], winning the Album Of The Year for the fourth Quarter and Oricon "Hallyu Singer" award. On February 24, 2012, the teaser for their Japanese digital single, "[[Time Machine (Girls' Generation song)|Time Machine]]", was released.<ref>[http://www.soompi.com/news/girls-generation-releases-mv-teaser-for-time-machine Girls' Generation Releases MV Teaser for "Time Machine"]</ref> The song was originally included in the Japanese repackaged version of their first Japanese album. The full music video was released on March 13, 2012, with the song peaking fourteenth on [[Billboard Japan Hot 100|Billboard Japan's Hot 100]].


Their 2011 single "The Boys" departs for a more "mature" style from the group's previous emphasis on "cutesy" themes;<ref name="complex">{{cite web|url=http://www.complex.com/music/2011/11/interview-girls-generation-talk-fame-k-pop-and-world-domination|title=Girls Generation Talk Fame, K-Pop, and World Domination|first=Jaeki|last=Cho|work=[[Complex (magazine)|Complex]]|date=November 13, 2011|access-date=April 28, 2015|archive-date=May 14, 2015|archive-url=https://web.archive.org/web/20150514142636/http://www.complex.com/music/2011/11/interview-girls-generation-talk-fame-k-pop-and-world-domination|url-status=live}}</ref> it incorporates elements from hip hop, a genre that Girls' Generation had never ventured into.<ref>{{cite web|archive-url=https://web.archive.org/web/20130131134125/http://www.mtvk.com/lists/mtv-k-picks-best-of-girls-generation/|url=http://www.mtvk.com/lists/mtv-k-picks-best-of-girls-generation/|title=Best of Girls' Generation|publisher=MTV|archive-date=January 31, 2013}}</ref> The titular studio album, according to [[AllMusic]]'s reviewer Tim Sendra, includes [[uptempo]] [[dance music|dance]] tracks "with a straight [[contemporary hit radio|pop radio]] feel."<ref name="AMG_TheBoys">{{cite web|url=https://www.allmusic.com/album/the-boys-mw0002288857|title=The Boys – Review|publisher=[[AllMusic]]|first=Tim|last=Sendra|archive-url=https://web.archive.org/web/20121112200355/http://www.allmusic.com/album/the-boys-mw0002288857|archive-date=November 12, 2012}}</ref> Girls' Generation's 2012 single "Dancing Queen"—a remake of British singer Duffy's "Mercy" (2008)—features a "[[funk]]y [[pop music|pop]]" production, as opposed to the group's signature electropop sound.<ref name="BB_Dancing_Queen"/> Their 2013 single "I Got a Boy" was noted for its eclectic musical style, utilizing various genres ranging from bubblegum pop, electropop and [[drum and bass]] to [[pop-rap]], [[electronic dance music|EDM]], and [[dubstep]].<ref name="BB_IGAB"/><ref>{{cite web|url=https://www.allmusic.com/album/i-got-a-boy-mw0002474902|title=I Got a Boy – Review|publisher=AllMusic|first=David|last=Jefferies|access-date=April 28, 2015|archive-date=April 14, 2015|archive-url=https://web.archive.org/web/20150414103546/http://www.allmusic.com/album/i-got-a-boy-mw0002474902|url-status=live}}</ref><ref>{{cite magazine|url=https://entertainment.time.com/2013/12/04/arts-and-entertainment/slide/top-10-songs/|title=Top 10 Songs|magazine=Time|first=Douglas|last=Wolk|date=December 4, 2013|access-date=April 28, 2015|archive-date=March 24, 2015|archive-url=https://web.archive.org/web/20150324094417/http://entertainment.time.com/2013/12/04/arts-and-entertainment/slide/top-10-songs/|url-status=live}}</ref> Jeff Benjamin from ''Billboard'' lauded the song as "one of the most-forward thinking lead pop singles heard in any country".<ref name="BB_IGAB"/> Both aforementioned singles' parent album, ''I Got a Boy'' (2013), combines elements from a wide range of genres such as 1980s [[New wave music|new wave]], EDM, and [[rhythm and blues|classic]] and [[contemporary R&B]].<ref>{{cite magazine|last=Benjamin|first=Jeff|title=Girls' Generation, 'I Got A Boy': Track-By-Track Review|url=https://www.billboard.com/articles/review/1481602/girls-generation-i-got-a-boy-track-by-track-review|magazine=Billboard|date=January 4, 2013|access-date=January 4, 2013|archive-date=January 31, 2013|archive-url=https://web.archive.org/web/20130131033703/http://www.billboard.com/articles/review/1481602/girls-generation-i-got-a-boy-track-by-track-review|url-status=live}}</ref>
[[File:20120119 SNSD High1 Seoul Music Awards.jpg|thumb|left|250px|Girls' Generation perform "The Boys" at the [[Seoul Music Awards]], January 19, 2012.]]
Their appearances on the ''[[Late Show with David Letterman]]'' and ''[[Live! with Kelly]]'' on January 31, 2012, and February 1, 2012, where they performed remixes of the English version of "The Boys", marked the first time that a Korean musical act has performed on each of the shows.
They also performed on the [[France|French]] show, ''[[Le Grand Journal (Canal+)|Le Grand Journal]]'', on February 9, 2012, after it was announced that they were to release "The Boys" on February 13, 2012, through [[Universal Music Group]]’s [[Polydor Records]] in France. In the same month, [[Forbes]] Korea reported the year's list of the "Top 40 Power Celebrities". Girls' Generation ranked number one on the list, thus making them the most powerful South Korean girl group and female celebrity.<ref>http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=101&oid=025&aid=0002187244</ref>
A month later, on 23 March 2012, they made their debut performance in [[Malaysia]] at the [[Petronas Towers]], as part of Twin Towers @Live 2012.<ref>=http://entertainment.malaysia.msn.com/usercomments/article.aspx?cp-documentid=5862302</ref> Figures for the groups total earnings for 2011 were released in March, 2012. The group placed first among their label, earning over 100 billion won, or, approximately, $88.56 million USD.<ref>{{cite web|url=http://star.mk.co.kr/new/view.php?mc=ST&no=172022&year=2012|title=소녀시대, 지난해만 200억 3년 매출 700억 훌쩍|language=korean|publisher=star.mk.co.kr|date=2012.03.17|accessdate=July 29, 2012}}</ref><ref>{{cite web|url=http://www.allkpop.com/2012/03/revenue-for-girls-generation-super-junior-tvxq-shinee-and-fx-revealed|publisher=allkpop.com|title=Revenue for Girls’ Generation, Super Junior, TVXQ, SHINee, and f(x) revealed|author=GhostWriter|date=Mar 17, 2012|accessdate=July 29, 2012}}</ref>


Girls' Generation's 2014 EP, ''Mr.Mr.'', features "exciting" R&B sounds with "cool, simple" melodies.<ref name="Vice_Mr">{{cite web|url=http://noisey.vice.com/blog/k-pop-phenomenon-girls-generation-want-to-make-insecure-men-feel-better |title=K-Pop Phenomenon Girls' Generation Want to Make Insecure Men Feel Better |work=[[Vice (magazine)|Vice]] |first=Jakob |last=Dorof |archive-url=https://web.archive.org/web/20160601080649/http://noisey.vice.com/blog/k-pop-phenomenon-girls-generation-want-to-make-insecure-men-feel-better |archive-date=June 1, 2016 |url-status=dead |date=March 27, 2014 }}</ref> AllMusic's Heather Phares also noted inspirations of EDM, hip hop, traditional K-pop sound, and late-1980s [[europop]] on the EP, which she labelled "a set of songs that offers something for every kind of Girls' Generation and expands their musical reach."<ref>{{cite web|url=https://www.allmusic.com/album/mrmr-mw0002629076|title=Mr.Mr. – Review|first=Heather|last=Phares|publisher=AllMusic|access-date=April 28, 2015|archive-date=April 26, 2015|archive-url=https://web.archive.org/web/20150426082528/http://www.allmusic.com/album/mrmr-mw0002629076|url-status=live}}</ref> The group's 2015 album ''Lion Heart'' brings back their signature bubblegum pop sound;<ref>{{cite web| url=http://www.star2.com/entertainment/music/music-reviews/2015/10/21/review-lion-heart-by-girls-generation/| title=Review: Lion Heart by Girls' Generation| work=[[The Star (Malaysia)|The Star]]| location=Malaysia| first=Chester| last=Chin| date=October 21, 2015| access-date=April 7, 2016| archive-date=March 31, 2016| archive-url=https://web.archive.org/web/20160331143501/http://www.star2.com/entertainment/music/music-reviews/2015/10/21/review-lion-heart-by-girls-generation/| url-status=live}}</ref> its third single "You Think", however, is a hip hop song that incorporates [[Trap music (hip hop)|trap]] beats in its instrumentation.<ref>{{cite magazine| url=https://www.billboard.com/articles/columns/k-town/6664104/girls-generation-you-think-mv| date=August 18, 2015| title=Girls' Generation Showcase Their Mature & Sexy Dancer Sides in "You Think" Video| first=Jeff| last=Benjamin| magazine=Billboard| access-date=April 7, 2016| archive-date=April 5, 2016| archive-url=https://web.archive.org/web/20160405093742/http://www.billboard.com/articles/columns/k-town/6664104/girls-generation-you-think-mv| url-status=live}}</ref>
April 2012 saw the formation of [[Girls' Generation-TTS]], or simply "TaeTiSeo", a subunit composed of members Taeyeon, Tiffany, and Seohyun. The subgroup released their first mini-album, ''[[Twinkle (EP)|Twinkle]]'', on May 2.<ref>http://sports.chosun.com/news/ntype.htm?id=201204200100142240012588&servicedate=20120419</ref> The group continued promotion throughout the month, performing on variety shows and at the Hallyu Dream Wave Concert. "Twinkle" debuted at number 126 on the [[Billboard 200]], selling over 3,000 copies and making it the highest charting K-Pop album on the chart.<ref>{{cite web|url=http://www.soompi.com/news/taetiseo-reaches-into-the-billboard-200-chart-in-40-hours |title=TaeTiSeo Reaches Into the Billboard 200 Chart in 40 Hours!|date=May 4, 2012|accessdate=May 4, 2012|publisher=soompi.com|author=jbarky}}</ref> By July, 2012, the album had sold 140,000 copies in its native country, and a further 24,000 copies abroad.<ref>{{cite web|title=Gaon physical sales|url=http://gaonchart.co.kr/main/section/album/list.gaon|publisher=Gaon Chart|accessdate=24 June 2012}}</ref>


=== Lyrics and themes ===
That same month, the group, with the exception of Yuri and Yoona, attended the showcase for S.M. Entertainment's biographical movie, [[I AM.]], which was held at the CJ CGV cinema in Yeongdeungpo-gu, Seoul, on April 30.<ref>{{cite news|title=Documentary Shows Top K-Pop Singers Behind the Scenes|url=http://english.chosun.com/site/data/html_dir/2012/05/02/2012050200829.html|accessdate=4 May 2012|newspaper=Chosun Ilbo|date=2 May 2012}}</ref> A week prior, "[[Dear My Family]]", the theme song for the film, which featured group leader, Taeyeon, and fellow S.M artists, was released, featuring both concert and backstage footage.<ref>{{cite news|last=Ho|first=Stewart|title=SM Entertainment Releases Music Video for ''Dear My Family'' for ''I AM''|url=http://enewsworld.mnet.com/enews/contents.asp?idx=5883|accessdate=13 June 2012|newspaper=enewsWorld|date=24 April 2012|agency=CJ E&M}}</ref>
Although most Girls' Generation's releases are written by songwriters for S.M. Entertainment, some members occasionally participated in songwriting. Member Yuri wrote the lyrics for "Mistake" from their 2010 EP ''Hoot''.<ref>{{cite AV media notes|title=[[Hoot (EP)|Hoot]]|year=2010|publisher=[[SM Entertainment]]|language=ko|others=Girls' Generation|type=CD liner notes}}</ref> Sooyoung penned the lyrics to "How Great Is Your Love" on the group's 2011 studio album ''The Boys''.<ref>{{cite AV media notes|title=[[The Boys (Girls' Generation album)|The Boys]]|year=2011|publisher=S.M. Entertainment|language=ko|others=Girls' Generation|id=SMK0076|type=CD liner notes}}</ref><ref>{{cite AV media| title=MTV K Presents "Girls" Generation in New York'| others=Girls' Generation| publisher=MTV K| date=December 2011}}</ref> Members Sooyoung, Yuri, and Seohyun wrote the lyrics for "Baby Maybe" and "XYZ" on the group's 2013 studio album ''I Got a Boy''.<ref>{{cite AV media notes|title=[[I Got a Boy]]|year=2013|publisher=S.M. Entertainment|language=ko|others=Girls' Generation|id=SMK0263|type=CD liner notes}}</ref>


The group's main lyrical themes as characterized by Chris True from AllMusic are "dance party" and "girls night out".<ref>{{cite web| url=https://www.allmusic.com/artist/girls-generation-mn0001687279| title=Girls' Generation {{!}} Overview| publisher=AllMusic| first=Chris| last=True| access-date=April 7, 2016| archive-date=January 31, 2016| archive-url=https://web.archive.org/web/20160131232613/http://www.allmusic.com/artist/girls-generation-mn0001687279| url-status=live}}</ref> Girls' Generation's songs have been criticized by Western media outlets for not portraying [[girl power|female empowerment]] but promoting the opposite. Ceejay Lee from feminist magazine ''[[Fem (magazine)|Fem]]'' criticized the "generic" themes of Korean girl groups like [[Wonder Girls]] or Girls' Generation as "sexist": "[They] infantilize themselves to emasculate males by pandering childlike, puritanical innocence [...] It only reinforces that females are weak beings that serve to gratify males and that males need to be "man" enough to "protect" them."<ref name="fem">{{cite web|url=http://femmagazine.com/2014/11/28/venturing-into-enemys-territory-k-pop-and-feminism/|title=Venturing into Enemy's Territory? K-Pop and Feminism|work=[[Fem (magazine)|Fem]]|date=November 28, 2014|first=Ceejay|last=Lee|access-date=April 7, 2016|url-status=dead|archive-url=https://web.archive.org/web/20160418185745/http://femmagazine.com/2014/11/28/venturing-into-enemys-territory-k-pop-and-feminism/|archive-date=April 18, 2016}}</ref> Stephen Epstein from the [[Victoria University of Wellington]] and James Turnbull from [[Dongseo University]] expressed concern that the lyrics of K-pop girl groups may raise considerable questions about the empowering nature of "Girl Group Fever"—particularly with singles "Gee" and "Oh!"<ref name="epstein">{{cite journal|url=http://www.humanities.uci.edu/eastasian/kpop2011/abstract_StephenEpsteinJamesTurnbull.htm|title=Girls' Generation? Gender, (Dis)Empowerment and K-pop|first1=Stephen|last1=Epstein|first2=James|last2=Turnbull|date=May 26, 2010|journal=UCI East Asian|access-date=April 7, 2016|archive-date=October 21, 2016|archive-url=https://web.archive.org/web/20161021051007/http://www.humanities.uci.edu/eastasian/kpop2011/abstract_StephenEpsteinJamesTurnbull.htm|url-status=live}}</ref>
On May 20, 2012, the group performed with their label-mates at the [[Honda Center]] in [[Anaheim, California|Anaheim]], on the [[SMTown Live World Tour III]]. Members Yoona and Yuri were not present due to their filming commitments with their television dramas ''[[Love Rain]]'' and ''[[Fashion King]]'', respectively. Following the conclusion of their dramas, Yuri and Yoona returned to the group as the tour moved on to Taiwan, where they performed to a crowd of 30,000 people. The tour will then continue into Tokyo, Seoul, [[Beijing]], the U.S. and [[Europe]].<ref>{{cite news|title=SM Entertainment artists to hold concert in Los Angeles on May 20|url=http://www.asiae.co.kr/news/view.htm?idxno=2012040314283067243|publisher=asiae.co.kr|accessdate=25 April 2012|newspaper=Asiae|date=3 April 2012}}</ref>


Several of Girls' Generation's songs, such as "Run Devil Run", "Hoot", and "Bad Girl" (from their 2011 eponymous Japanese album) are noted for portraying "confident young women with their own opinion", which is a departure from their early singles.<ref name="Asia Sentinel">{{cite news|url=https://www.asiasentinel.com/society/girls-generation-and-the-new-korean-wave/|title=Girls' Generation and the New Korean Wave|work=Asia Sentinel|date=October 21, 2011|access-date=January 4, 2018|archive-date=March 31, 2018|archive-url=https://web.archive.org/web/20180331025104/https://www.asiasentinel.com/society/girls-generation-and-the-new-korean-wave/|url-status=live}}</ref> The group's 2011 single "The Boys" was noted for conveying a [[feminism|feminist]] theme and was compared to [[Beyoncé]]'s 2011 single "[[Run the World (Girls)]]" for the same "women-powered" content;<ref>{{cite web|archive-url=https://web.archive.org/web/20111020105910/http://ryanseacrest.com/2011/10/18/k-pop-group-girls-generation-release-english-version-of-the-boys-video/|url=http://ryanseacrest.com/2011/10/18/k-pop-group-girls-generation-release-english-version-of-the-boys-video/|title=K-Pop Group "Girls" Generation' Release English Version Of 'The Boys'|first=Jen|last=Erenza|archive-date=October 20, 2011|publisher=[[Ryan Seacrest]]|date=October 18, 2011}}</ref> Eun-Young Jun in the book ''The Korean Wave: Korean Media Go Global'' (2013) noted its lyrics for depicting "sexually daring women" who are confident in their sexuality.<ref name="eunyoung"/>
A teaser video for the group's Japanese single, "[[Paparazzi (Girls' Generation song)|Paparazzi]]", was released on May 29, 2012.<ref>[http://www.allkpop.com/2012/05/girls-generations-teaser-pv-preview-for-paparazzi-revealed Girl's Generation teaser + PV preview for "Paparizzi" revealed]. All K-pop. 2012-05-29. Retrieved on 12-06-16.</ref> This teaser was followed by the release of the full music video, in addition to a dance version, on June 14, 2012.<ref>[http://www.allkpop.com/2012/06/girls-generations-paparazzi-pv-dance-version-released Girls' Generation's "Paparazzi" PV + dance version released]. All-Kpop. 12-06-14. Retrieved on 12-06-16.</ref> The song, released on June 27, 2012, will serve as the lead single from their upcoming second Japanese-language album.<ref>[http://www.allkpop.com/2012/06/girls-generation-releases-album-details-track-list-for-paparazzi Girls' Generation releases details + track list for "Paparazzi"]. All K-pop. 2012-06-02. Retrieved on 2012-06-16.</ref> Paparazzi proved to be another successful release for the group, debuting atop the Japanese Hot 100, selling over 92,000 copies in its first week, becoming their second best first week opening, following the 102,000 debut of [[Mr. Taxi / Run Devil Run|Mr. Taxi]], a year prior. "Paparazzi"'s release, boosted the groups total single sales in the country to over 647,000, according to SoundScan Japan.<ref>http://www.billboard.com/news/girls-generation-push-japanese-domination-1007539752.story#/news/girls-generation-push-japanese-domination-1007539752.story</ref><ref>{{cite web|url=http://www.billboard.com/news/girls-generation-push-japanese-domination-1007539752.story#/news/girls-generation-push-japanese-domination-1007539752.story|title=Girls' Generation Push Japanese Domination With 'Paparazzi,' 1 Million Albums Sold
Read more at http://www.billboard.com/news/girls-generation-push-japanese-domination-1007539752.story#64EpMS8YDmUpZr3v.99|publisher=billboard.com|author=Jeff Benjamin|date=July 12, 2012|accessdate=July 29, 2012}}</ref>
That same month, the group won "Best Album of the Year" for their debut Japanese album, at the [[2012 MTV Video Music Awards Japan|2012 VMAJ]]s, beating out the likes of Lady Gaga and fellow K-Pop artist, KARA.<ref>{{cite web|url=http://my.entertainment.yahoo.com/news/2ne1-2pm-snsd-won-mtv-vma-japan-094000561.html|title=2NE1, 2PM and SNSD won MTV VMA Japan|date=Tue, Jun 26, 2012|accessdate=July 22, 2012|publisher=my.entertainment.yahoo.com|author=Syahida Kamarudin}}</ref>


===Image===
On August 10, 2012, it was revealed that the group was to release the second single from their upcoming second Japanese album. The still untitled single is set for release on September 26, the same day a Blu-Ray/DVD videography of the group is set for release.<ref>{{cite web|url=http://soshified.com/2012/08/girls-generation-to-release-new-japanese-single-and-complete-video-collection|title=Girls’ Generation to Release New Japanese Single and Complete Video Collection|publisher=soshified.com|author=taengsoshi|date=August 10, 2012|accessdate=August 11, 2012}}</ref>
{{Multiple image
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| footer=Girls' Generation was known for synchronized choreography in uniforms (''left'': 2010's "Oh!") in their early years, and later switched to a more mature image, choosing their own outfits (''right'': 2011's "The Boys").}}


Girls' Generation is known for reinventing their fashion styles and stage performances throughout their career. In their early years, the group performed in uniforms; with the debut single "Into the New World", they introduced themselves as high school students.<ref name="notlittlegirls"/> In 2009, the group set the "colorful skinny jeans" fashion trend with "Gee",<ref>{{cite news|url=http://english.chosun.com/site/data/html_dir/2009/03/25/2009032561008.html|title=Garish Skinny Jeans Are All the Rage|date=March 29, 2009|work=[[The Chosun Ilbo]]|access-date=April 14, 2016|archive-date=April 20, 2016|archive-url=https://web.archive.org/web/20160420110439/http://english.chosun.com/site/data/html_dir/2009/03/25/2009032561008.html|url-status=live}}</ref><ref>{{cite news|url=http://english.chosun.com/site/data/html_dir/2009/03/21/2009032161001.html|title=How to Wear Trendy Acid Colors with Style|date=March 21, 2009|work=[[The Chosun Ilbo]]|access-date=April 14, 2016|archive-date=April 23, 2016|archive-url=https://web.archive.org/web/20160423200917/http://english.chosun.com/site/data/html_dir/2009/03/21/2009032161001.html|url-status=live}}</ref> and later opted for a marine-inspired image on wearing uniforms and shorts that highlighted their legs with "Tell Me Your Wish (Genie)".<ref>{{cite news|title=Mixed Reactions on Genie|url=https://www.koreatimes.co.kr/www/news/art/2014/09/135_47553.html|access-date=February 26, 2015|work=[[The Korea Times]]|date=June 26, 2009|archive-date=February 26, 2015|archive-url=https://web.archive.org/web/20150226110555/http://www.koreatimes.co.kr/www/news/art/2014/09/135_47553.html|url-status=live}}</ref> In 2010, the group's image became more diverse: they used a cheerleader concept for "Oh!",<ref name="notlittlegirls">{{cite news|author1=Song Ji-hye|title=Not just little girls anymore|url=http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2945730|access-date=February 25, 2015|work=[[Korea JoongAng Daily]]|date=December 19, 2011|archive-date=February 25, 2015|archive-url=https://web.archive.org/web/20150225100830/http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2945730|url-status=live}}</ref> while the performances of their 2010 single "Run Devil Run" was noted for conveying a darker theme, which was billed "Black SoShi".<ref name="Evolution of SNSD">{{cite news|last1=Lee|first1=Nancy|title=The Evolution of SNSD: From School Girl Crushes to Getting the Boy|url=http://mwave.interest.me/enewsworld/en/article/25615/star-of-the-week-the-evolution-of-snsd-from-school-girl-crushes-to-getting-the-boy|access-date=February 25, 2015|publisher=CJ E&M|date=January 6, 2013|archive-url=https://web.archive.org/web/20150225095333/http://mwave.interest.me/enewsworld/en/article/25615/star-of-the-week-the-evolution-of-snsd-from-school-girl-crushes-to-getting-the-boy|archive-date=February 25, 2015|url-status=dead}}</ref> Later that year, the group transformed themselves to [[Bond Girl]]s-inspired singers for the visual of "Hoot".<ref name="concepts">{{cite web|url=http://article.joinsmsn.com/news/article/article.asp?total_id=6819071 |script-title=ko:소녀티 벗을래 ... 복고풍 잊어줘 |work=[[Korea JoongAng Daily]] |language=ko |date=December 5, 2011 |archive-url=https://web.archive.org/web/20160310130910/http://news.joins.com/article/6819071 |archive-date=March 10, 2016 |url-status=usurped }}</ref> In 2011, the group established a "heroine" image, with members choosing their own outfits, emphasizing each of the members' own tastes rather than performing in uniforms.<ref name="concepts" /> For the performances of "I Got a Boy" (2013), the members opted for flat shoes instead of their signature high heels in order to perform the choreography correctly.<ref>{{cite news|author1=Lee KyungNam|others=Translated by Erika Kim|title=SNSD Says It Demanded a No-Heel Performance for 'I Got a Boy'|url=http://mwave.interest.me/enewsworld/en/article/26089/snsd-talks-about-its-new-look|publisher=CJ E&M|access-date=April 20, 2016|date=January 10, 2013|archive-url=https://web.archive.org/web/20160303213532/http://mwave.interest.me/enewsworld/en/article/26089/snsd-talks-about-its-new-look|archive-date=March 3, 2016|url-status=dead}}</ref><ref>{{cite web|url=http://entertain.naver.com/read?oid=109&aid=0002461705|script-title=ko:소녀시대, 하이힐 벗는다... 퍼포먼스 난이도↑|date=December 27, 2012|access-date=December 27, 2012|publisher=[[Naver]]|language=ko|archive-date=February 9, 2016|archive-url=https://web.archive.org/web/20160209153932/http://entertain.naver.com/read?oid=109&aid=0002461705|url-status=live}}</ref> Girls' Generation's visuals for their 2015 singles "Catch Me If You Can" and "You Think" were noted for intricate choreography moves with a more "powerful" and "sexy" image.<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/6531160/girls-generation-catch-me-if-you-can-video|title=Girls' Generation Show Mind-Blowing Dance Routine in "Catch Me If You Can" Video|first=Jeff|last=Benjamin|date=April 10, 2015|magazine=Billboard|access-date=April 20, 2016|archive-date=April 6, 2016|archive-url=https://web.archive.org/web/20160406133148/http://www.billboard.com/articles/columns/k-town/6531160/girls-generation-catch-me-if-you-can-video|url-status=live}}</ref><ref>{{cite magazine| url=https://www.billboard.com/articles/columns/k-town/6664104/girls-generation-you-think-mv| title=Girls' Generation Showcase Their Mature & Sexy Dancer Sides in "You Think" Video| author=Benjamin, Jeff| date=August 18, 2015| magazine=Billboard| access-date=August 26, 2015| archive-date=August 21, 2015| archive-url=https://web.archive.org/web/20150821160236/http://www.billboard.com/articles/columns/k-town/6664104/girls-generation-you-think-mv| url-status=live}}</ref>
== Members ==
<!-- Please do not add their nicknames as it falls under WP:TRIVIA. Also, it isn't really important. -->


Girls' Generation's image has often been regarded as "innocent", and their performances onstage are described as "youthful" and "colorful;" Ceejay Lee from ''Fem'' commented that Girls' Generation's outfits often reveal legs rather than "cleavages or derrières."<ref name="fem"/> Eun-Young Jung in the book ''The Korean Wave'' opined that the group's concepts fall into two main categories—"innocent, cutesy, happy" (early singles "Gee", "Genie", "Oh!") and "more mature, yet not overly sexy, feminine" (later singles "Run Devil Run" and "Hoot").<ref name="eunyoung"/> A writer for the [[Korean Culture and Information Service]] deemed the group's image as "sexy" and "girly" "goddesses that are hard to approach".<ref name="KCIS">{{cite book|chapter-url=https://books.google.com/books?id=-kJvBgAAQBAJ&pg=PA100|title=The Korea Collection: Selected Cover Stories from Years Past|chapter=K-Pop as the New Korean Wave|publisher=[[Ministry of Culture, Sports and Tourism]]|page=100|year=2012|access-date=April 8, 2016|isbn=9788973755547}}</ref> John Seabrook from ''[[The New Yorker]]'' described Girls' Generation as "a group of preppy-looking young women in skinny trousers. When they wear hot pants, it's to display the gams, not the glutes."<ref name="ny">{{cite magazine|url=https://www.newyorker.com/magazine/2012/10/08/factory-girls-2|title=Factory Girls|date=October 8, 2012|first=John|last=Seabrook|magazine=[[The New Yorker]]|access-date=April 17, 2016|archive-date=July 24, 2019|archive-url=https://web.archive.org/web/20190724200424/https://www.newyorker.com/magazine/2012/10/08/factory-girls-2|url-status=live}}</ref> ''[[New York Magazine]]'' stated: "according to label executives and fans, [Girls' Generation's] appeal is not their music, which is catchy but derivative. Instead, the [group projects] a humility that gives their fans the illusion that 'when you see them on stage it's like they've come to see you.' "<ref>{{cite web|url=https://nymag.com/thecut/2012/10/grown-men-moved-by-south-korean-girl-groups.html|title=Grown Men Creepily Moved by South Korean Girl Groups|first=Kat|last=Stoeffel|work=[[New York (magazine)|New York]]|date=October 1, 2012|access-date=October 19, 2015|archive-date=November 29, 2015|archive-url=https://web.archive.org/web/20151129161804/http://nymag.com/thecut/2012/10/grown-men-moved-by-south-korean-girl-groups.html|url-status=live}}</ref> Taylor Glasby from ''[[Dazed]]'' remarked that not only the group's early "pure" image and music were appealing, but the members' personalities as a whole "uniquely solidified the GG experience into an intimate family affair," noting that their supporters look up to all the members as "sisters, role models and icons".<ref name=Dazed>{{cite news|url=http://www.dazeddigital.com/music/article/19372/1/girls-generations-k-pop-reign|title=Girls' Generation's K-pop reign|first=Taylor|last=Glasby|date=February 2014|access-date=April 17, 2016|work=[[Dazed]]|archive-date=May 7, 2016|archive-url=https://web.archive.org/web/20160507064828/http://www.dazeddigital.com/music/article/19372/1/girls-generations-k-pop-reign|url-status=live}}</ref> Discussing the public's scrutiny on the group's physical image, member Tiffany remarked:
<!-- Please, do not re-add Position section as there is no reliable sources proving that section valid, be mature and only add official information. Please, read TALK page for discussions on this Issue, Thank you -->


<blockquote>At first it always bothers you even though you say it doesn't. But I think if you want to exceed limits, you have to suck that all in and be happy with what you have. At first it was painful to watch all those things but now I take it as constructive criticism or I don't bother to look at it.<ref name=Dazed/></blockquote>
{| class="wikitable"
|- style="color:#fcf;"|
! colspan="2" style="text-align:center;"| Stage name
! colspan="2" style="text-align:center;"| Birth name
! rowspan="2" style="text-align:center;"| Date of birth<ref>{{cite web|title=STARHOME > Profile|url=http://girlsgeneration.smtown.com/profile|publisher=S.M.Entertainment Co., Ltd|accessdate=3 June 2012}}</ref> <!-- Please, do not re-add Position section -->
|-
! style="text-align:center;"| Romanized
! style="text-align:center;"| Hangul/Hanja
! style="text-align:center;"| Romanized
! style="text-align:center;"| Hangul/Hanja
|-
| style="text-align:center;"| [[Taeyeon]] || style="text-align:center;"| 태연/太妍
| style="text-align:center;"| Kim Tae-yeon || style="text-align:center;"| 김태연/金太妍
| style="text-align:center;"| {{birth date and age|1989|3|9}}
|-
| style="text-align:center;"| [[Jessica Jung|Jessica]] || style="text-align:center;"| 제시카/潔西卡
| style="text-align:center;"| Jessica Jung, Jung Soo-yeon || style="text-align:center;"| 제시카 정, 정수연/鄭秀妍
| style="text-align:center;"| {{birth date and age|1989|4|18}}
|-
| style="text-align:center;"| [[Sunny (singer)|Sunny]] || style="text-align:center;"| 써니/珊妮
| style="text-align:center;"| Lee Soon-kyu || style="text-align:center;"| 이순규/李順圭
| style="text-align:center;"| {{birth date and age|1989|5|15}}
|-
| style="text-align:center;"| [[Tiffany Hwang|Tiffany]] || style="text-align:center;"| 티파니/蒂芙尼
| style="text-align:center;"| Stephanie Hwang, Hwang Mi-young || style="text-align:center;"| 스테파니 황, 황미영/黃美英
| style="text-align:center;"| {{birth date and age|1989|8|1}}
|-
| style="text-align:center;"| [[Hyoyeon]] || style="text-align:center;"| 효연/孝淵
| style="text-align:center;"| Kim Hyo-yeon || style="text-align:center;"| 김효연/金孝淵
| style="text-align:center;"| {{birth date and age|1989|9|22}}
|-
| style="text-align:center;"| [[Kwon Yuri|Yuri]] || style="text-align:center;"| 유리/侑莉
| style="text-align:center;"| Kwon Yu-ri || style="text-align:center;"| 권유리/權俞利
| style="text-align:center;"| {{birth date and age|1989|12|5}}
|-
| style="text-align:center;"| [[Sooyoung]] || style="text-align:center;"| 수영/秀英
| style="text-align:center;"| Choi Soo-young || style="text-align:center;"| 최수영/崔秀英
| style="text-align:center;"| {{birth date and age|1990|2|10}}
|-
| style="text-align:center;"| [[Yoona]] || style="text-align:center;"| 윤아/潤娥
| style="text-align:center;"| Im Yoon-ah || style="text-align:center;"| 임윤아/林潤娥
| style="text-align:center;"| {{birth date and age|1990|5|30}}
|-
| style="text-align:center;"| [[Seohyun]] || style="text-align:center;"| 서현/徐賢
| style="text-align:center;"| Seo Joo-hyun || style="text-align:center;"| 서주현/徐珠玄
| style="text-align:center;"| {{birth date and age|1991|6|28}}
|}


==Subgroups==
==Legacy==
{{Main|Girls' Generation-TTS}}
{{See also|Korean wave|List of awards and nominations received by Girls' Generation}}
On April 19, SM Entertainment officially announced the creation of the Girls’ Generation subunit, Girls’ Generation–TaeTiSeo, composed of Taeyeon, Tiffany, and Seohyun. The subunit's first mini-album "Twinkle" was released on April 29, 2012. According to a statement made by SM Entertainment, "Girls’ Generation’s subunit will feature the various talents of each Girls’ Generation member by changing the members of the unit according to the music and concept of each new subunit album. This subunit will aim to grab the attention of fans with all aspects of music, performance, and fashion styles."<ref>{{cite web|url=http://soshified.com/2012/04/taeyeon-tiffany-and-seohyun-to-release-mini-album-on-may-2nd|title=Taeyeon, Tiffany, and Seohyun to Release Mini-Album on May 2nd|date=April 19, 2012|publisher=soshified.com|author=taengsoshi}}</ref>


{{quote box|width=30em|align=right|"We always said this among ourselves in the beginning. Popularity, like the seasons, comes and goes around. If it's spring for one of us, let's not get conceited. What's important is not individual popularity, but the longevity of our team. When each and every one of us does well, Girls' Generation will do well."|source=–Member Sunny discussing the group's view on their popularity<ref>{{Cite episode|title=''Happy Together'' – "Train to Entertainment"|url=https://www.youtube.com/watch?v=qqqK6FJIMlw|access-date=August 18, 2016|series=[[Happy Together (2001 TV series)|Happy Together]]|network=[[KBS World (TV channel)|KBS World]] on Youtube / Google, Inc.|date=August 18, 2016|season=3|minutes=48:25|language=ko|archive-date=September 14, 2016|archive-url=https://web.archive.org/web/20160914092432/https://www.youtube.com/watch?v=qqqK6FJIMlw&gl=US&hl=en|url-status=live}}</ref>}}
The subunit's work was noticeably different from previous work done by the group, with the focus shifting towards vocals, rather than the highly synchronized choreography the group is known for, as well as more unique fashion choices.<ref>{{cite web|url=http://soshified.com/2012/06/taeyeon-tiffany-and-seohyun-featured-in-interview-as-first-korean-stars-on-elle-girl-korea-cover|title=Taeyeon, Tiffany, and Seohyun Featured in Interview as First Korean Stars on ‘Elle Girl’ Korea Cover|date=June 21, 2012|accessdate=July 12, 2012|publisher=soshified.com|author=bhost909}}</ref>


Girls' Generation has been regarded as a prominent figure in [[Culture of Korea|South Korean culture]] and the [[Korean wave]].<ref name="Asia Sentinel"/><ref>{{cite news|url=http://mwave.interest.me/enewsworld/en/article/10193/snsd-becomes-korean-culture-representatives|title=SNSD Becomes Korean Culture Representatives|first=Stewart|last=Ho|publisher=CJ E&M|date=July 19, 2012|access-date=April 18, 2016|archive-url=https://web.archive.org/web/20160505171338/http://mwave.interest.me/enewsworld/en/article/10193/snsd-becomes-korean-culture-representatives|archive-date=May 5, 2016|url-status=dead}}</ref><ref>{{cite web|url=http://theseoultimes.com/ST/?url=/ST/db/read.php?idx=11469 |title=K-Pop Expands the Hallyu Wave |first=Kristy |last=M |work=The Seoul Times |archive-url=https://web.archive.org/web/20160304003350/http://theseoultimes.com/ST/?url=%2FST%2Fdb%2Fread.php%3Fidx%3D11469 |archive-date=March 4, 2016 |url-status=dead }}</ref><ref>{{cite news|url=http://english.yonhapnews.co.kr/n_editorials/2011/01/22/78/5500000000AEN20110122000600315F.HTML|title=Protecting Korean entertainers|publisher=[[Yonhap]]|date=January 22, 2011|access-date=December 24, 2014|archive-date=December 25, 2014|archive-url=https://web.archive.org/web/20141225044059/http://english.yonhapnews.co.kr/n_editorials/2011/01/22/78/5500000000AEN20110122000600315F.HTML|url-status=live}}</ref><ref>{{cite web|url=http://news.donga.com/3/all/20100128/25752219/1|script-title=ko:서태지와 소녀시대|date=April 26, 2010|access-date=November 26, 2012|work=[[The Dong-A Ilbo]]|language=ko|archive-date=December 15, 2013|archive-url=https://web.archive.org/web/20131215194437/http://news.donga.com/3/all/20100128/25752219/1|url-status=live}}</ref> Their immense popularity in South Korea has earned the group the titles "The Nation's Singers" ({{korean|labels=no|국민가수|rr=Gukmin gasu}}) and "The Nation's Girl Group" ({{korean|labels=no|국민걸그룹|rr=gukmin geolgeurup}}).<ref name=nationGG>{{cite web|url=http://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=228&pagePos=1&selectYear=&search=&searchKeyword=|script-title=ko:2010년 올해의 10대 가수와 가요|date=November 17, 2010|access-date=November 25, 2012|publisher=Gallup Korea|language=ko|archive-date=December 31, 2010|archive-url=https://web.archive.org/web/20101231215429/http://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=228&pagePos=1&selectYear=&search=&searchKeyword=|url-status=live}}</ref><ref>{{cite news|url=http://news.joins.com/article/15447692|script-title=ko:'여전히 국민걸그룹' 소녀시대 데뷔 7주년이 말하는 것|trans-title=Still the national girl group – the 7th anniversary of Girls' Generation|work=[[JoongAng Ilbo]]|language=ko|date=August 5, 2014|author=Kim Hyong-woo|access-date=January 19, 2017|archive-date=January 31, 2017|archive-url=https://web.archive.org/web/20170131193229/http://news.joins.com/article/15447692|url-status=live}}</ref><ref>{{cite AV media|url=https://www.youtube.com/watch?v=llXoLPqPmyA |archive-url=https://ghostarchive.org/varchive/youtube/20211221/llXoLPqPmyA |archive-date=2021-12-21 |url-status=live|title=National girl group – Girls' Generation|publisher=[[KBS World (TV channel)|KBS World]]|time=0:19|quote={{lang|ko|국민 걸 그룹, 소녀 시대}}|via=YouTube / Google Inc.|date=February 13, 2015|format=television series|language=ko|access-date=January 19, 2017}}{{cbignore}}</ref> In South Korea, they are credited as the lead female group that shifted the public's focus back to female idols after the Korean music industry experienced an influx of male idol groups from 2002 to 2007.<ref>{{cite web|script-title=ko:뉴스 인용|url=http://www.mediaus.co.kr/news/articleView.html?idxno=14626|language=ko|publisher=Mediaus|archive-url=https://web.archive.org/web/20130525123148/http://www.mediaus.co.kr/news/articleView.html?idxno=14626|archive-date=May 25, 2013|date=November 13, 2010}}</ref> [[CNN]] noted the group as a "national phenomenon" in South Korea and labelled them the "Asian version" of British girl group [[Spice Girls]],<ref name=cnn/> and [[Tyler Brûlé]] writing for the ''[[Financial Times]]'' selected the group as one of the ten most recognizable features of South Korea in 2011; they were the only musical act to make the list.<ref>{{cite web|url=https://www.ft.com/content/ca8b7760-19e0-11e0-b921-00144feab49a |title=The secrets of my brilliant Korea |first=Tyler |last=Brûlé |author-link=Tyler Brûlé |date=January 7, 2011 |archive-url=https://web.archive.org/web/20161224090313/https://www.ft.com/content/ca8b7760-19e0-11e0-b921-00144feab49a |archive-date=December 24, 2016 |work=[[Financial Times]]|url-status=dead}}</ref> Japanese magazine ''Nikkei Business'' suggested the group's international expansion and success was the musical equivalent to [[Samsung]]'s global trend.<ref>{{cite web|url=http://english.chosun.com/site/data/html_dir/2010/10/02/2010100200238.html|title=Girls' Generation Make Cover of Nikkei Business|date=October 2, 2010|access-date=November 26, 2012|work=[[The Chosun Ilbo]]|archive-date=November 5, 2013|archive-url=https://web.archive.org/web/20131105091501/http://english.chosun.com/site/data/html_dir/2010/10/02/2010100200238.html|url-status=live}}</ref>
==Endorsements==
[[File:SNSD Chocolate performance.jpg|thumb|Girls' Generation performs their single "Chocolate Love" at an LG event. The song is a promotional song for LG's Chocolate phone.]]


[[File:KOCIS First lady Kim Yoon-ok and SNSD, Girls' Generation (6068662692).jpg|thumb|left|Girls' Generation with first lady [[Kim Yoon-ok|Kim Yoon-Ok]] at the [[Blue House]] in August 2011]]
During their early career, Girls' Generation were endorsers for several brands such as Elite Uniform,<ref>{{ko icon}} [http://joynews.inews24.com/php/news_view.php?g_serial=371708&g_menu=700100 소녀시대-2PM, 엘리트학생복 광고 촬영 ('SNSD – 2PM At Elite Uniform Photo-Shoot')]</ref> Nexon Bubble Fighter,<ref>{{ko icon}} [http://www.thegamenews.com/gamenews_news/3058/page/113 ‘소녀시대' 12월부터 버블파이터 모델로 뛴다]</ref> Samsung and [[LG]].<ref>{{ko icon}} [http://haptic.anycall.com/116 '당신의 감성과 교감하는 HAPTIC People :: 햅틱폰, 햅틱문화로 진화하나?']</ref>


A fixture on South Korean power rankings, the group placed within the top ten of [[Forbes Korea Power Celebrity 40|''Forbes'' Korea Power Celebrity 40]] from 2010 to 2016, topping the list three times (2011, 2012, 2014).<ref name="forbes11">''Forbes'' Korea Power Celebrity 40 sources:
Since 2008 they have been exclusive models for the Goobne Chicken<ref>{{ko icon}} [http://www.sportsseoul.com/news2/life/social/2008/1222/20081222101050100000000_6385307352.html 히트상품특집] 맛있는 생각 '굽네치킨']</ref> and have filmed several commercials for the brand, recorded jingles for advertising purposes, and modeled for promotional Goobne calendars. Goobne Chicken has since become a strong contender in the chicken industry and attribute their success to the group.<ref>{{ko icon}} [http://thestar.chosun.com/site/data/html_dir/2010/06/23/2010062301733.html 소녀시대, '내 손을 전화기로 이끄는 유혹의 치킨모델' 1위! (SNSD, 1st Place for 'Tempting Chicken Model Guiding my Hand to the Telephone'!)]</ref>
*{{cite news|url=https://www.forbes.com/global/2011/0411/life-park-ji-sung-yuna-kim-2pm-korea-top-celebrities.html|title=Korea's Top Celebrities in 2011|work=[[Forbes]]|date=March 31, 2011|archive-url=https://web.archive.org/web/20110429135656/http://www.forbes.com/global/2011/0411/life-park-ji-sung-yuna-kim-2pm-korea-top-celebrities.html|archive-date=April 29, 2011|url-status=dead}}
*{{cite news|url=https://ph.news.yahoo.com/forbes-koreas-top-power-celebrity-40-ranking-035615921.html|title=Forbes Korea's Top 'Power Celebrity 40' ranking|publisher=[[Yahoo!]]|date=February 28, 2012|archive-url=https://web.archive.org/web/20130820214913/http://ph.news.yahoo.com/forbes-koreas-top-power-celebrity-40-ranking-035615921.html|archive-date=August 20, 2013|url-status=dead }}
*{{cite web|url=https://www.forbes.com/sites/forbesasia/2013/04/03/forbes-koreas-top-10-celebs|title=Forbes Korea's Top 10 Celebs|work=Forbes|date=April 3, 2013 |archive-url=https://web.archive.org/web/20130810104752/http://www.forbes.com/sites/forbesasia/2013/04/03/forbes-koreas-top-10-celebs/|archive-date=August 10, 2013|url-status=dead}}
*{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/5923104/girls-generation-bigbang-top-psy-tumbles-down-forbes-koreas|title=Girls' Generation & BIGBANG Top, PSY Tumbles Down Forbes Korea's Celebrity List|magazine=Billboard|date=March 4, 2014 |archive-url=https://web.archive.org/web/20140308054902/http://www.billboard.com/articles/columns/k-town/5923104/girls-generation-bigbang-top-psy-tumbles-down-forbes-koreas|archive-date=March 8, 2014|url-status=dead}}
*{{cite news|url=http://www.mb.com.ph/exo-kim-soo-hyun-top-forbes-koreas-2015-power-list/|title=EXO, Kim Soo Hyun top Forbes Korea's 2015 "power" list|first=Johnathan M.|last=Hicap|work=[[Manila Bulletin]]|date=March 9, 2015 |archive-url=https://web.archive.org/web/20150527134339/http://www.mb.com.ph/exo-kim-soo-hyun-top-forbes-koreas-2015-power-list/|archive-date=May 27, 2015|url-status=dead}}
*{{cite news|url=http://www.mb.com.ph/exo-yoo-ah-in-top-forbes-korea-2016-power-celebrity-list/|title=EXO, Yoo Ah-in top Forbes Korea 2016 Power Celebrity list|first=Johnathan M.|last=Hicap|work=Manila Bulletin|date=February 26, 2016|archive-url=https://web.archive.org/web/20160528080546/http://www.mb.com.ph/exo-yoo-ah-in-top-forbes-korea-2016-power-celebrity-list/|archive-date=May 28, 2016|url-status=dead}}</ref> Girls' Generation consistently ranked in the top five of [[Gallup Korea]]'s [[Gallup Korea's Singer of the Year|Singer of the Year]] poll from 2007 to 2016, topping the list three times (2009, 2010, 2011).<ref>{{cite web|url=http://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=800|script-title=ko:2016년 올해를 빛낸 가수와 가요 – 최근 10년간 추이 포함, 아이돌 선호도|trans-title=2016, Outstanding Singer and Songs This Year – Including Trends and Idol Preferences For The Last 10 Years|publisher=Gallup Korea|date=November 25, 2016|access-date=December 20, 2016|language=ko|archive-date=December 22, 2016|archive-url=https://web.archive.org/web/20161222173639/http://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=800|url-status=live}}</ref> The ''Sisa Journal'' named the group the most influential entertainers of 2011 and 2012,<ref name="Sisa Journal">{{cite book|first1=JungBong|last1=Choi|first2=Roald|last2=Maliangkay|title=K-pop – The International Rise of the Korean Music Industry|page=37|url=https://books.google.com/books?id=nkCDBAAAQBAJ|date=September 15, 2014|publisher=[[Routledge]]|isbn=978-1-138-77596-1}}</ref> while {{ill|Asia Today|ko|아시아투데이 (신문)}} included the group in their list of 50 Korean Power Leaders in 2011.<ref name="아시아투데이 선정...한국의 파워리더 50인">{{cite web|url=https://www.asiatoday.co.kr/view.php?key=434747 |script-title=ko:아시아투데이 선정...한국의 파워리더 50인 |language=ko |date=December 31, 2010 |archive-url=https://web.archive.org/web/20101231111745/http://asiatoday.co.kr/news/view.asp?seq=434747 |archive-date=December 31, 2010 |work={{ill|Asia Today|ko|아시아투데이 (신문)}} |url-status=live}}</ref> The group was named one of South Korea's "super brands" by the Korean Institute for Industrial Policy Studies in 2011,<ref>{{cite web|url=http://www.newswire.co.kr/newsRead.php?no=587227|script-title=ko:산업정책연구원, 대한민국 브랜드 파워 1위수퍼브랜드 선정|year=2011|access-date=October 31, 2013|publisher=[[Korea Newswire]]|language=ko|archive-date=November 1, 2013|archive-url=https://web.archive.org/web/20131101225846/http://www.newswire.co.kr/newsRead.php?no=587227|url-status=live}}</ref> and one of the five South Korean musical acts that best represented K-pop during the past two decades by the [[Korea Creative Content Agency]] in 2015.{{notetag|The other four were [[BoA]], [[TVXQ]], [[Big Bang (South Korean band)|Big Bang]], and [[Psy]].<ref>{{cite news|url=https://heraldk.com/en/2015/10/20/the-best-of-hallyu-in-2-decades/|title=The best of hallyu in 2 decades|first=Julie|last=Jackson|work=[[The Korea Herald]]|date=October 20, 2015|access-date=March 25, 2016|archive-url=https://web.archive.org/web/20170809222953/https://heraldk.com/en/2015/10/20/the-best-of-hallyu-in-2-decades/|archive-date=August 9, 2017|url-status=dead}}</ref>}} In 2012, Girls' Generation became the first celebrities to have official postage stamps distributed by the [[Korea Post]].<ref>{{cite web|url=https://en.yna.co.kr/view/AEN20120703002400315|title=Stamps to feature Girls' Generation|date=July 3, 2012|publisher=[[Yonhap News Agency]]|access-date=September 24, 2022|archive-date=September 24, 2022|archive-url=https://web.archive.org/web/20220924034438/https://en.yna.co.kr/view/AEN20120703002400315|url-status=live}}</ref><ref>{{cite web|url=https://www.koreatimes.co.kr/www/nation/2012/07/113_114377.html|title=Girls' Generation stamps to debut|date=July 3, 2012|author=Kim Rahn|publisher=[[The Korea Times]]|access-date=September 24, 2022|archive-date=September 24, 2022|archive-url=https://web.archive.org/web/20220924034702/https://www.koreatimes.co.kr/www/nation/2012/07/113_114377.html|url-status=live}}</ref> In 2017, ''Billboard'' ranked Girls' Generation at number one on their "Top 10 K-pop Girl Groups of the Past Decade" list.<ref>{{cite magazine |url=https://www.billboard.com/articles/columns/k-town/7865168/best-k-pop-girl-groups-decade |access-date=April 13, 2019 |author=Tamar Herman |magazine=Billboard |date=July 12, 2017 |title=10 Best K-Pop Girl Groups of the Past Decade: Critic's Picks |archive-date=October 4, 2017 |archive-url=https://web.archive.org/web/20171004011340/http://www.billboard.com/articles/columns/k-town/7865168/best-k-pop-girl-groups-decade |url-status=live }}</ref>


The group's 2009 single "Gee" was declared "Song of the Decade" by [[Melon (online music service)|Melon]] and is regarded as one of the first K-Pop songs to gain international attention, according to Google Statistics.<ref>{{cite web|url=http://www.koreaherald.com/view.php?ud=20130813000905|title=Then & Now: A look back at the changing tides of K-pop|work=[[The Korea Herald]]|date=August 13, 2013|access-date=May 6, 2016|first=Julie|last=Jackson|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304064112/http://www.koreaherald.com/view.php?ud=20130813000905|url-status=live}}</ref><ref>{{cite news|author=Kim Do-yeon|url=https://www.koreatimes.co.kr/www/news/art/2011/11/135_97862.html|title=Girls' Generation featured on Yale School of Art website|date=November 2, 2011|access-date=February 28, 2015|work=[[The Korea Times]]|archive-date=February 27, 2015|archive-url=https://web.archive.org/web/20150227201232/http://www.koreatimes.co.kr/www/news/art/2011/11/135_97862.html|url-status=live}}</ref><ref>{{cite web|url=http://entertain.naver.com/read?oid=108&aid=0001978524|date=March 21, 2009|access-date=November 26, 2012|publisher=[[Naver]]|script-title=ko:[단독]소녀시대,하버드大로스쿨 학생들에 '지' 가르친다|language=ko|archive-date=January 27, 2019|archive-url=https://web.archive.org/web/20190127094047/https://entertain.naver.com/read?oid=108&aid=0001978524|url-status=live}}</ref> Ian Martin of ''[[The Japan Times]]'' noted that the group's popularity was still strong even after the Korean Wave appeal had died down in Japan in 2011–12.<ref>{{cite news|url=http://www.japantimes.co.jp/culture/2013/12/24/music/familiar-obstacles-stymie-change-in-domestic-industry/|title=Familiar obstacles stymie change in domestic music industry|first=Ian|last=Martin|work=[[The Japan Times]]|date=December 24, 2013|access-date=April 17, 2016|archive-date=May 13, 2016|archive-url=https://web.archive.org/web/20160513035029/http://www.japantimes.co.jp/culture/2013/12/24/music/familiar-obstacles-stymie-change-in-domestic-industry/|url-status=live}}</ref> During 2009–2011, the group generated [[South Korean won|₩]]68.8 billion ([[United States dollar|$]]62 million), raking in $20 million in profits and becoming the highest profit earner for their label SM Entertainment.<ref>{{cite news|url=https://koreatimes.co.kr/www/news/biz/2012/03/602_107914.html|title=SM sells treasury stocks to own performers|author=Kwon Mee-yoo|date=March 28, 2012|work=[[The Korea Times]]|access-date=April 15, 2016|archive-date=April 16, 2016|archive-url=https://web.archive.org/web/20160416053841/http://koreatimes.co.kr/www/news/biz/2012/03/602_107914.html|url-status=live}}</ref><ref>{{cite news|url=http://mwave.interest.me/enewsworld/en/article/4461/how-much-did-sms-top-groups-earn-for-sm|title=Who Generates the Most Profit for SM?|first=Stewart|last=Ho|publisher=CJ E&M|date=March 19, 2012|access-date=April 15, 2016|archive-url=https://web.archive.org/web/20160427175228/http://mwave.interest.me/enewsworld/en/article/4461/how-much-did-sms-top-groups-earn-for-sm|archive-date=April 27, 2016|url-status=dead}}</ref> By 2012, Girls' Generation had sold over 30 million digital singles and 4.4 million physical albums, making them one of the best-selling artists in South Korea.<ref name="Sales_Guardian">{{cite web|last=McCurry|first=Justin|title=After Psy's Gangnam Style, here come Korea pop princesses Girls' Generation|url=https://www.theguardian.com/music/2012/nov/17/girls-generation-psy-gangnam-k-pop|work=[[The Guardian]]|date=November 17, 2012|archive-url=https://web.archive.org/web/20140317114036/http://www.theguardian.com/music/2012/nov/17/girls-generation-psy-gangnam-k-pop|archive-date=March 17, 2014}}</ref> Their songs have been widely recognized as the signature songs of K-pop: ''[[Pitchfork (website)|Pitchfork]]'' included "I Got a Boy" and "Gee" in their list of 20 essential K-pop songs, crediting them as the "magnum opus" of modern Korean music.<ref name="PitchforkGee"/><ref name=PitchforkIGAB/> ''[[Spin (magazine)|Spin]]'' labelled "Run Devil Run" and "Gee" the 11th and 5th greatest K-pop songs of all time, respectively.<ref>{{cite web|url=http://www.spin.com/2012/06/21-greatest-k-pop-songs-all-time/4/|title=The 21 Greatest K-Pop Songs of All Time|work=Spin|access-date=April 25, 2016|date=June 1, 2012|first1=Chuck|last1=Eddy|first2=David|last2=Bevan|archive-date=May 5, 2016|archive-url=https://web.archive.org/web/20160505192302/http://www.spin.com/2012/06/21-greatest-k-pop-songs-all-time/4/|url-status=live}}</ref> ''Billboard'' placed "I Got a Boy" at number 21 on their list of the 100 Greatest Girl Group Songs, describing it as "proof to why girl-group music is in a league of its own in terms of excitement and boundary pushing".<ref>{{cite magazine|url=https://www.billboard.com/articles/columns/pop/7857816/100-greatest-girl-group-songs|title=100 Greatest Girl Group Songs of All Time: Critics' Picks|author=Billboard Staff|magazine=Billboard|date=July 10, 2017|access-date=July 10, 2017|archive-date=May 26, 2020|archive-url=https://web.archive.org/web/20200526095549/https://www.billboard.com/articles/columns/pop/7857816/100-greatest-girl-group-songs|url-status=live}}</ref> In 2023, ''[[Rolling Stone]]'' named "Gee" the greatest song in the history of Korean pop music.<ref>{{Cite magazine |last= |first= |date=2023-07-20 |title=The 100 Greatest Songs in the History of Korean Pop Music |url=https://www.rollingstone.com/music/music-lists/best-korean-pop-songs-1234727955/gee-girls-generation-1234728145/ |access-date=2023-07-20 |magazine=Rolling Stone |language=en-US |archive-date=October 10, 2023 |archive-url=https://web.archive.org/web/20231010172827/https://www.rollingstone.com/music/music-lists/best-korean-pop-songs-1234727955/gee-girls-generation-1234728145/ |url-status=live }}</ref>
Several members are solo advertising models such as Seohyun, who models for [[Clean and Clear]] and [[The Face Shop]],<ref>{{ko icon}} [http://www.newsen.com/news_view.php?uid=201002030833341001 '소녀시대 서현-f(x) 크리스탈, 화장품 전속모델 동반발탁']</ref> Taeyeon who models for A-Solution, a cosmetics brand,<ref>{{ko icon}} [http://kr.news.yahoo.com/Biotherm]<br/>{{ko icon}} [http://www.biotherm.co.kr/eventcouple/second/notice_detail.jsp?couple_seq=169&notice_seq=4 비오템과 함께하는 커플 UV 체험단 모집]</ref> Yuri who models for Mamonde, and Yoona who models for [[S-Oil]],<ref>{{ko icon}} [http://economy.hankooki.com/lpage/industry/201006/e2010062716132947430.htm 마케팅으로 세상을 바꾼다] S-OIL]</ref> [[Eider (brand)|EIDER]], FreshLook Illuminate<ref>[http://soshified.com/2012/07/yoona-to-model-for-ciba-visions-dailies-and-freshlook-contact-lenses Yoona to Model for CIBA VISION’s ‘DAILIES’ and ‘FreshLook’ Contact Lenses]</ref> and Innisfree. Alongside [[Super Junior]], they are also exclusive models to the partly SM Entertainment-owned retail brand SPAO.<ref>{{ko icon}} [http://thestar.chosun.com/site/data/html_dir/2009/11/25/2009112500720.html 소녀시대, 슈퍼주니어 '스파오' 매장 오픈 컷팅식 참여 ('Girls' Generation and Super Junior, Opening Of SPAO Store')]</ref> They endorsed clothing brands, online games,<ref>{{ko icon}} [http://www.gamemeca.com/news/news_view.html?seq=28&ymd=20080801&page=1&point_ck=&search_ym=&search_text= 마비노기, 소녀시대가 부른 주제곡 Mabinogi(It's Fantastic!) 공개]</ref> food industries,<ref>{{ko icon}} [http://www.thetimes.kr/news/article.html?no=4913 소녀시대, 삼양라면 CF모델 발탁! “우린 삼양라면 친구” (' SNSD Chosen as CF Models of SamYang Ramyun! "We are SamYang Ramyun Friends"')]</ref> events, electronics, cosmetics, and even products reserved for the top celebrities to endorse such as petroleum and [[credit cards]]. Because of this, the group was considered to be one of the most sought-out endorsers in 2009<ref>{{ko icon}} [http://www.newswire.co.kr/newsRead.php?no=429774 '2009 고객감동 방송광고] 신한카드...상큼발랄 소녀시대 '긍정의 힘'을 생각하게 하다']</ref> and by mid-2009 the group members were models for over 10 brands and were chosen as one of South Korea's most sought after advertisers in a survey conducted by Brand Consulting Research Institute.<ref>{{ko icon}}[http://bntnews.hankyung.com/apps/news?popup=0&nid=04&c1=04&c2=04&c3=00&nkey=200909280929513&mode=sub_view CF 퀸으로 등극한 소녀시대, 광고계도 접수 ('CF Queens SNSD takes over the Advertisement World')]</ref>


[[File:SNSDfans.jpg|thumb|right|A Girls' Generation concert in 2010]]
[[File:SNSD Cooky Phone.jpg|thumb|left|The group has made many ads for the Korean market, including this one for the LG Cookie.]]
The group continued to be active in advertising in 2010, endorsing brands and products including the [[Nintendo DSi]]<ref>{{ko icon}}[http://www.todaykorea.co.kr/news/articleView.html?idxno=105176 소녀시대 ‘닌텐도 DS Crimson/Black' 모델 발탁! ('SNSD Chosen as Models for Nintendo DSi!')]</ref> and [[Domino's Pizza]].<ref>{{ko icon}}[http://www.asiae.co.kr/news/view.htm?sec=eco99&idxno=2010062810391753300 도미노피자, 새 CF 모델로 '소녀시대' 선정 ('SNSD Selected as New CF Model for Domino Pizza')]</ref> In late 2010, a gift certificate company began releasing gift certificates each worth 10,000 [[South Korean won|won]] which featured Girls' Generation images on the cards, making them the first celebrities to be featured as such.<ref>{{ko icon}} [http://star.mt.co.kr/view/stview.php?no=2010092014183109937&type=1&outlink=1 韓연예인 최초 '소녀시대 상품권' 나온다 (First celebrities to have their own gift certificate “Girls' Generation gift cards”)]</ref> The Korean web portal [[Daum Communications|Daum]] also began using the group as models while remodeling certain services and search engines in early October 2010, and released Girls' Generation [[Computer wallpaper|desktop wallpapers]] and [[screensaver]]s for promotion.<ref>{{ko icon}} [http://isplus.joins.com/article/article.html?aid=1519150 소녀시대, 스크린세이버로 인기몰이 (Sonyeo Sidae Screen Savers Increase In Popularity)]</ref> A survey conducted in December 2010 saw 409 out of 741 marketing employees choosing Girls' Generation as the model with the most influence over consumers, attributing the group's positive attention from the public to their vocals, looks, and fashion sense.<ref>{{ko icon}}[http://www.acrofan.com/ko-kr/life/news/?mode=view&cate=02&seq=23479&wd=20101222&ucode=00000007&page=1 소녀시대, 가요계-광고계 동시 석권 (Girls Generation Takes Over Music Scene, and Now CF Scene)]</ref>


Girls' Generation became the first girl group to achieve four music videos with over 100 million views on [[YouTube]] in 2015, with "Gee", "I Got a Boy", "The Boys", and "Mr. Taxi",<ref>{{cite news|author1=Lee Sung-eun|title=GG's "The Boys" hits 100M on YouTube|url=http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2995418|access-date=January 26, 2015|work=[[Korea JoongAng Daily]]|date=September 29, 2014|archive-date=December 13, 2014|archive-url=https://web.archive.org/web/20141213201007/http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2995418|url-status=live}}
In 2011, [[Intel]] Asia announced that the group would become official advertising models for the company.<ref>{{ko icon}}[http://news.nate.com/view/20110109n02981 인텔, 아시아 광고 모델 `소녀시대` 발탁 (SNSD selected to be advertisement models for Intel Asia)]</ref>
*{{cite news|url=http://star.mt.co.kr/foreign/starViewEng.html?no=2014072811100837679|title='Girls Generation's "I Got a Boy" MV Passes 100 million views on Youtube|author=Yun Seong Yeol|date=July 29, 2014|access-date=April 19, 2016|publisher=Star News|archive-date=May 9, 2016|archive-url=https://web.archive.org/web/20160509000027/http://star.mt.co.kr/foreign/starViewEng.html?no=2014072811100837679|url-status=live}}
*{{cite web |url=https://www.msn.com/zh-tw/entertainment/story/super-junior%E3%80%8Amr-simple%E3%80%8Bmv-youtube%E7%82%B9%E5%87%BB%E9%87%8F%E8%BF%87%E4%BA%BF/ar-BBmK8sb |title=Super Junior《Mr. Simple》MV YouTube点击量过亿 |date=November 2, 2015 |publisher=[[MSN]] |language=zh |archive-url=https://web.archive.org/web/20160508213908/http://www.msn.com/zh-tw/entertainment/story/super-junior%E3%80%8Amr-simple%E3%80%8Bmv-youtube%E7%82%B9%E5%87%BB%E9%87%8F%E8%BF%87%E4%BA%BF/ar-BBmK8sb |archive-date=May 8, 2016 |url-status=dead }}
*{{cite web|url=http://news.donga.com/rel/3/all/20150413/70663900/4|work=[[The Dong-A Ilbo]]|script-title=ko:100,000,000뷰×4...'유튜브의 여왕' 소녀시대|date=April 13, 2015|trans-title=Girls' Generation achieve four videos with over 100,000,000 views|access-date=May 9, 2016|language=ko|archive-date=August 5, 2016|archive-url=https://web.archive.org/web/20160805215433/http://news.donga.com/rel/3/all/20150413/70663900/4|url-status=live}}</ref> and the first Asian girl group to amass five such videos with the addition of "Oh!" in 2016.<ref>{{cite news|url=http://tvdaily.co.kr/read.php3?aid=14817268361191798010|script-title=ko:'그래도 아직은 소녀시대'...'Gee'부터 'Oh!'까지 5개 MV 1억 뷰 달성|trans-title='It Is Still Girls Generation' ...Starting From "Gee" to 'Oh!' 5 MV Achieves 100 Million Views|work=TVDaily|author=Choi Ha-na|date=December 14, 2016|access-date=December 14, 2016|language=ko|archive-date=November 8, 2023|archive-url=https://web.archive.org/web/20231108060416/http://tvdaily.co.kr/read.php3?aid=14817268361191798010|url-status=live}}</ref> ''Billboard'' Boxscore reported that Girls' Generation was the top touring K-pop girl group by 2016.<ref name=billboardtour>{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/7350481/international-k-pop-concerts-growth-infographic|title=K-Pop Concerts Continue to Grow Outside Asia: Exclusive Infographic|first=Jeff|last=Benjamin|magazine=Billboard|date=May 3, 2016|access-date=May 3, 2016|archive-date=May 4, 2016|archive-url=https://web.archive.org/web/20160504053850/http://www.billboard.com/articles/columns/k-town/7350481/international-k-pop-concerts-growth-infographic|url-status=live}}</ref> The group won two Digital Daesangs (2009 and 2011) and one Disk Daesang (2010) at the [[Golden Disk Awards]], making them the first girl group to win a Grand Prize three times in a row in the award's history<ref>{{cite news|url=http://mwave.interest.me/enewsworld/en/article/2751/girls-generation-wins-digital-grand-prize-at-golden-disk-awards|title=Girls' Generation Wins Digital Grand Prize at Golden Disk Awards|first=Nancy|last=Lee|date=January 13, 2012|access-date=April 18, 2016|publisher=CJ E&M|archive-url=https://web.archive.org/web/20160506155401/http://mwave.interest.me/enewsworld/en/article/2751/girls-generation-wins-digital-grand-prize-at-golden-disk-awards|archive-date=May 6, 2016|url-status=dead}}</ref> and the first girl group to win an Album of the Year (Disk Daesang).<ref>{{cite web|url=https://news.joins.com/article/21026236|script-title=ko:[31회 골든] 골든디스크에서 세 번의 소녀시대 열렸다|work=[[Korea JoongAng Daily]]|date=December 21, 2016|access-date=December 15, 2019|archive-date=December 15, 2019|archive-url=https://web.archive.org/web/20191215061148/https://news.joins.com/article/21026236|url-status=live}}</ref> They also won two Daesangs at the [[Seoul Music Awards]],<ref>{{cite news|url=http://www.koreaherald.com/view.php?ud=20160115000536|title=EXO wins third consecutive Grand Prize at Seoul Music Awards|work=[[The Korea Herald]]|date=January 15, 2016|access-date=March 16, 2016|archive-date=March 10, 2016|archive-url=https://web.archive.org/web/20160310220017/http://www.koreaherald.com/view.php?ud=20160115000536|url-status=live}}</ref> and were crowned both Artist of the Year and Best Female Group at the [[2011 Mnet Asian Music Awards]].<ref name=mama2011>{{cite news|url=https://koreatimes.co.kr/www/news/culture/2012/11/135_125189.html|title=MAMA loses Asian touch|first=Rachel|last=Lee|work=[[The Korea Times]]|date=November 21, 2012|access-date=April 21, 2016|archive-date=May 8, 2016|archive-url=https://web.archive.org/web/20160508151714/http://koreatimes.co.kr/www/news/culture/2012/11/135_125189.html|url-status=live}}</ref> ''[[Guinness World Records]]'' recognized Girls' Generation in its 2018 print edition as the artist that has earned the most awards at the [[Melon Music Awards]] (13 in total).<ref>{{cite book|chapter-url=https://books.google.com/books?id=fqQoDwAAQBAJ|title=Guinness World Records 2018: Meet our Real-Life Superheroes|chapter=Arts & Media|publisher=Guinness World Records|pages=179|date=August 29, 2017|isbn=978-1-910561-72-0|access-date=October 12, 2017|archive-date=December 19, 2020|archive-url=https://web.archive.org/web/20201219051621/https://books.google.com/books?id=fqQoDwAAQBAJ|url-status=live}}</ref> In 2015, Girls' Generation became the first artist to accumulate 100 music show wins in Korea.<ref>{{cite web|url=https://biz.chosun.com/site/data/html_dir/2015/07/17/2015071703230.html|script-title=ko:소녀시대, 뮤직뱅크에서 '데뷔 후 100번째 트로피' 받았다|date=July 17, 2015|publisher=[[Chosun]]|access-date=September 25, 2022|language=Korean|archive-date=September 25, 2022|archive-url=https://web.archive.org/web/20220925162235/https://biz.chosun.com/site/data/html_dir/2015/07/17/2015071703230.html|url-status=live}}</ref><ref>{{cite web|url=https://www.donga.com/news/Entertainment/article/all/20150921/73762063/4|script-title=ko:이승환·소녀시대, 한국 가요사에 이름 새기다|date=September 21, 2015|author=김원겸|publisher=[[The Dong-A Ilbo]]|access-date=September 25, 2022|language=Korean|archive-date=September 25, 2022|archive-url=https://web.archive.org/web/20220925155030/https://www.donga.com/news/Entertainment/article/all/20150921/73762063/4|url-status=live}}</ref>


The group's lasting success has inspired or influenced various female K-pop singers such as [[Twice]]'s [[Momo Hirai|Momo]], [[Sana (singer)|Sana]], and [[Mina (Japanese singer)|Mina]],<ref>{{Cite episode |script-title=ko:소녀시대 in JAPAN|series=Boom The K-Pop|network=[[Mnet (TV channel)|Mnet]]|station=|date=July 14, 2011|season=1|number=1|language=ko}}</ref><ref>{{cite web|url=https://sports.donga.com/3/all/20160429/77848473/2|script-title=ko:[현장 인터뷰] 트와이스 사나·미나 "카라·소녀시대 보며 데뷔 꿈 키워"|author=최현정|date=April 29, 2016|access-date=September 19, 2022|language=ko|archive-date=September 19, 2022|archive-url=https://web.archive.org/web/20220919051249/https://sports.donga.com/3/all/20160429/77848473/2|url-status=live}}</ref> [[Mamamoo]]'s [[Moonbyul]],<ref>{{cite web|url=https://www.allurekorea.com/2020/03/30/her-time-to-shine-%eb%a7%88%eb%a7%88%eb%ac%b4-%eb%ac%b8%eb%b3%84/|title=HER TIME TO SHINE / 마마무 문별|author=허윤선|date=March 30, 2020|publisher=[[Allure (magazine)|Allure]]|access-date=October 23, 2022|quote=연습생 시절 동방신기와 소녀시대를 무척 좋아했어요.|trans-quote=When I was a trainee, I really liked TVXQ and Girls' Generation.|language=ko|archive-date=April 4, 2023|archive-url=https://web.archive.org/web/20230404154858/https://www.allurekorea.com/2020/03/30/her-time-to-shine-%EB%A7%88%EB%A7%88%EB%AC%B4-%EB%AC%B8%EB%B3%84/|url-status=live}}</ref> [[Itzy]]'s Chaeryeong,<ref>{{cite web|url=https://www.newsis.com/view/?id=NISX20220908_0002007372|script-title=ko:채령 "소녀시대 꿈꿔...무대서 에너지 쏟은 후 내려오면 조용"|author=김현숙|date=September 8, 2022|access-date=September 19, 2022|language=ko|archive-date=September 20, 2022|archive-url=https://web.archive.org/web/20220920171348/https://www.newsis.com/view/?id=NISX20220908_0002007372|url-status=live}}</ref> [[Aespa]]'s Karina,<ref>{{cite web|url=https://www.chosun.com/entertainments/entertain_photo/2021/12/12/4E4ITLMRW7XDEIBGQFYNSYOZEA/|script-title=ko:'동안' 티파니, 11살 차이 카리나와 친구로 보일 정도...꾸준한 관리로 162cm·42kg 공식 프로필도 주목|author=이정혁|date=December 12, 2021|publisher=[[The Chosun Ilbo]]|access-date=September 19, 2022|language=ko|archive-date=September 20, 2022|archive-url=https://web.archive.org/web/20220920172740/https://www.chosun.com/entertainments/entertain_photo/2021/12/12/4E4ITLMRW7XDEIBGQFYNSYOZEA/|url-status=live}}</ref> [[Le Sserafim]]'s [[Sakura Miyawaki|Sakura]],<ref>{{cite web|url=https://www.chosun.com/entertainments/broadcast/2022/10/23/4XATBLC6QWBY22TSNKDF4RH4Z4/|title="'소녀시대'가 우상" '태연 키즈' 사쿠라, '성덕' 됐네 ('놀토') [어저께TV]|author=최지연|date=October 23, 2022|publisher=[[The Chosun Ilbo]]|access-date=October 23, 2022|language=ko|archive-date=October 23, 2022|archive-url=https://web.archive.org/web/20221023042057/https://www.chosun.com/entertainments/broadcast/2022/10/23/4XATBLC6QWBY22TSNKDF4RH4Z4/|url-status=live}}</ref> [[Billlie]]'s Tsuki,<ref>{{cite web |last1=Kim |first1=Na-yul |script-title=ko:[어게인TV]"메인댄서도 노래 잘해"..'복면가왕' 빌리 츠키, 편견 깨고 당찬 포부 |url=https://entertain.naver.com/read?oid=112&aid=0003597517 |website=[[Herald POP]] |publisher=[[Naver]] |access-date=6 November 2022 |language=ko |date=6 November 2022 |archive-date=November 12, 2020 |archive-url=https://web.archive.org/web/20201112004248/https://entertain.naver.com/read?oid=112&aid=0003597517 |url-status=live }}</ref> [[Choi Ye-na]],<ref>{{cite web|url=https://www.yna.co.kr/view/AKR20220803135000005|script-title=ko:'게임 히어로' 변신 최예나 "게임 직전의 설렘 담았죠"|date=August 3, 2022|author=Ahn Jeong-hoon|website=[[Yonhap News Agency]]|access-date=November 9, 2022|language=ko|archive-date=August 3, 2022|archive-url=https://web.archive.org/web/20220803172045/https://www.yna.co.kr/view/AKR20220803135000005|url-status=live}}</ref> and [[Fifty Fifty (group)|Fifty Fifty]]'s Keena.<ref>{{cite web |last=Basbas |first=Franchesca Judine |title=FIFTY FIFTY on their musical inspirations, the meaning of love, and working on their viral hit 'Cupid' |url=https://www.bandwagon.asia/articles/fifty-fifty-interview-cupid-single-release-attrakt-march-2023 |website=Bandwagon Asia |access-date=1 April 2023 |language=en |date=22 March 2023 |archive-date=March 22, 2023 |archive-url=https://web.archive.org/web/20230322141519/https://www.bandwagon.asia/articles/fifty-fifty-interview-cupid-single-release-attrakt-march-2023 |url-status=live }}</ref> Girl groups such as [[Apink]],<ref>{{cite AV media|title=Jo Jung Chi and Jang Dong Min's 2 O' Clock|publisher=KBS Cool FM / [[Korean Broadcasting System|KBS]]|date=December 23, 2014|language=ko|type=radio program}}</ref><ref>{{cite web|url=https://www.newsen.com/news_view.php?uid=201412231531420410|script-title=ko:에이핑크 "소녀시대 모든 걸그룹 워너비, 데뷔초부터 팬"|language=ko|date=December 23, 2014|access-date=September 16, 2022|author=황혜진|website=Newsen|archive-date=September 16, 2022|archive-url=https://web.archive.org/web/20220916233728/https://www.newsen.com/news_view.php?uid=201412231531420410|url-status=live}}</ref> [[GFriend]],<ref>{{cite web|url=http://news.chosun.com/site/data/html_dir/2017/01/16/2017011603209.html|script-title=ko:결성 10년 소녀시대... 어느새 '長壽시대'|work=[[The Chosun Ilbo]]|language=ko|trans-title=The 10th anniversary of Girls' Generation|date=January 16, 2017|access-date=February 22, 2017|author=Kim Seong-hyun|archive-date=January 18, 2017|archive-url=https://web.archive.org/web/20170118144153/http://news.chosun.com/site/data/html_dir/2017/01/16/2017011603209.html|url-status=live}}</ref> [[Lovelyz]],<ref>{{cite web|url=https://www.chosun.com/site/data/html_dir/2014/11/12/2014111202762.html|script-title=ko:러블리즈 "우리 롤모델은 소녀시대 선배님"|author=Lee Hye-rin|date=November 12, 2014|publisher=[[The Chosun Ilbo]]|access-date=September 16, 2022|language=ko|archive-date=September 16, 2022|archive-url=https://web.archive.org/web/20220916215040/https://www.chosun.com/site/data/html_dir/2014/11/12/2014111202762.html|url-status=live}}</ref> [[Oh My Girl]],<ref>{{cite web|url=https://www.hankyung.com/entertainment/article/2015110432314|script-title=ko:'주간아이돌' 오마이걸, 상큼한 소녀시대 커버댄스 공개 '풋풋'|author=김지혜|date=November 4, 2015|access-date=September 16, 2022|language=ko|archive-date=September 16, 2022|archive-url=https://web.archive.org/web/20220916225722/https://www.hankyung.com/entertainment/article/2015110432314|url-status=live}}</ref> [[Red Velvet (group)|Red Velvet]],<ref>{{cite web|url=https://n.news.naver.com/mnews/article/015/0003471527?sid=103|script-title=ko:'멜론뮤직어워드' 레드벨벳, "소녀시대 존경..에프엑스도 본받고 싶어"|author=김정현|date=November 7, 2015|access-date=September 19, 2022|language=ko|archive-date=September 19, 2022|archive-url=https://web.archive.org/web/20220919050241/https://n.news.naver.com/mnews/article/015/0003471527?sid=103|url-status=live}}</ref> [[Momoland]],<ref>{{cite web|url=https://www.hankyung.com/entertainment/article/201711231965H|script-title=ko:'모모랜드' 낸시X데이지가 밝힌 걸그룹의 고충|publisher=[[The Korea Economic Daily]]|date=November 23, 2017|access-date=October 12, 2022|language=ko|archive-date=October 12, 2022|archive-url=https://web.archive.org/web/20221012060930/https://www.hankyung.com/entertainment/article/201711231965H|url-status=live}}</ref> [[Iz*One]],<ref>{{cite web|url=https://www.chosun.com/site/data/html_dir/2018/10/29/2018102902782.html|script-title=ko:"롤모델은 소녀시대"..아이즈원, 국민걸그룹 탄생 알린 당찬 데뷔[종합]"|author=Seon Mi-kyung|website=[[The Chosun Ilbo]]|date=October 29, 2018|access-date=September 16, 2022|language=ko|archive-date=September 16, 2022|archive-url=https://web.archive.org/web/20220916223440/https://www.chosun.com/site/data/html_dir/2018/10/29/2018102902782.html|url-status=live}}</ref> [[GWSN]],<ref>{{cite web|url=https://www.hankyung.com/entertainment/article/201905143879I|script-title=ko:공원소녀 "롤모델은 소녀시대, 뚜렷한 개성과 조화되는 매력 본받고파"|date=May 14, 2019|author=Kim Na-kyung|publisher=[[The Korea Economic Daily]]|access-date=November 9, 2022|language=ko|archive-date=November 9, 2022|archive-url=https://web.archive.org/web/20221109185515/https://www.hankyung.com/entertainment/article/201905143879I|url-status=live}}</ref> [[STAYC]],<ref>{{cite web|url=https://entertain.naver.com/read?oid=018&aid=0004784585|script-title=ko:'데뷔' 스테이씨 "롤모델은 소녀시대... 오래 함께하고파"|author=윤기백|date=November 12, 2020|access-date=September 16, 2022|language=ko|archive-date=September 16, 2022|archive-url=https://web.archive.org/web/20220916220508/https://entertain.naver.com/read?oid=018&aid=0004784585|url-status=live}}</ref> [[Melody Day (band)|Melody Day]],<ref>{{cite web|url=http://entertain.naver.com/read?oid=112&aid=0002839708|script-title=ko:'해투3' 구구단 김세정·멜로디데이 차희, '소녀시대는 걸그룹 교과서'|publisher=[[Naver]]|language=ko|author=Kim Ji-ah|date=August 11, 2016|access-date=February 22, 2017|archive-date=August 24, 2017|archive-url=https://web.archive.org/web/20170824134809/http://entertain.naver.com/read?oid=112&aid=0002839708|url-status=live}}</ref> [[Dreamcatcher (group)|Dreamcatcher]],<ref>{{cite web|url=https://entertain.naver.com/read?oid=117&aid=0002944880|title=[MD인터뷰] 드림캐쳐 "우상 소녀시대와 활동 행복...신인상 받고파"|author=이승록|date=August 12, 2017|access-date=October 12, 2022|language=ko|archive-date=October 12, 2022|archive-url=https://web.archive.org/web/20221012052347/https://entertain.naver.com/read?oid=117&aid=0002944880|url-status=live}}</ref> [[Kep1er]],<ref>{{cite web|url=https://v.daum.net/v/20220103173309303|script-title=ko:'데뷔' 케플러 "롤모델은 소녀시대..개인적 역량+팀 조화 닮고파"|author=황미현|date=January 3, 2022|access-date=September 16, 2022|language=ko|archive-date=September 16, 2022|archive-url=https://web.archive.org/web/20220916211648/https://v.daum.net/v/20220103173309303|url-status=live}}</ref> [[Rocket Punch]],<ref>{{cite web|url=https://n.news.naver.com/entertain/article/408/0000148195|script-title=ko:'옐로 펀치' 로켓펀치 "롤모델이자 첫번째 워너비는 소녀시대 선배님들" (정희)|language=ko|date=March 10, 2022|access-date=March 10, 2022|first=Yeon-sil|last=Lee|website=[[Naver]]|archive-date=March 13, 2022|archive-url=https://web.archive.org/web/20220313013357/https://n.news.naver.com/entertain/article/408/0000148195|url-status=live}}</ref> and [[Mimiirose]]<ref>{{cite web|url=https://entertain.naver.com/read?oid=108&aid=0003087594|script-title=ko:'소주 한 잔'과 맞바꾼 미미로즈, 임창정 제작 '만능 걸그룹' 데뷔[종합]|author=한해선|date=September 16, 2022|access-date=September 16, 2022|language=ko|archive-date=September 16, 2022|archive-url=https://web.archive.org/web/20220916210919/https://entertain.naver.com/read?oid=108&aid=0003087594|url-status=live}}</ref> have declared them as their role models.
In March 2011, the group started endorsing the Vita500 brand of energy drinks as part of Vita500's 10th anniversary<ref>{{ko icon}}{{cite news|title=''소녀시대 비타500' 마시자... 해외서도 후끈''|accessdate=23 June 2011|newspaper=Nate News|author=이동현|agency=Nate|language=Korean}}</ref> and exclusive Vita500 posters of Tiffany, Yuri and Yoona were released.<ref>{{cite news|title=소녀시대 윤아 '청순가련 종결자?' 비타500 개인 포스터 공개 '황홀'|url=http://news.nate.com/view/20110310n18575|accessdate=23 June 2011|newspaper=Nate News|author=김도경|agency=Nate|language=Korean}}</ref> Members Yuri, Sunny, Jessica, Tiffany, Sooyoung, and Hyoyeon were models for [[Christian Dior S.A.|Christian Dior]]. Yoona, Seohyun and Taeyeon were not models, due to other cosmetic contracts. Woongjin Coway selected the group as their exclusive models to endorse their water purifiers. Their contract began on March 1, 2011 and lasted throughout the year, with TV advertisements beginning in mid-March.


After reuniting for their 15th anniversary, Girls' Generation became one of the longest running K-pop girl groups.<ref>{{cite web|url=https://en.yna.co.kr/view/AEN20220805006500315|title=Girls' Generation is back with studio album marking 15th year|author=Shim Sun-ah|date=August 5, 2022|work=[[Yonhap News Agency]]|access-date=January 2, 2023|archive-date=August 5, 2022|archive-url=https://web.archive.org/web/20220805152204/https://en.yna.co.kr/view/AEN20220805006500315|url-status=live}}</ref> Writing for ''[[The Korea Herald]]'', Choi Ji-won highlighted the significance of their return in "an industry where most girl groups cannot stand the test of time", especially considering that they are in different companies.<ref>{{cite web|url=https://www.koreaherald.com/view.php?ud=20220805000581|title=15-year longevity possible because 'Girls' Generation is Girls' Generation's fan'|author=Choi Ji-won|date=August 5, 2022|work=[[The Korea Herald]]|access-date=January 2, 2023|archive-date=August 5, 2022|archive-url=https://web.archive.org/web/20220805143247/https://www.koreaherald.com/view.php?ud=20220805000581|url-status=live}}</ref> Jeff Benjamin from ''Billboard'' further remarked that Girls' Generation is the latest example in a trend of groups staying together even if they depart the label that created them.<ref>{{cite magazine|url=https://www.billboard.com/music/pop/girls-generation-forever-1-comeback-1235123399/|title=Girls' Generation Remind Us They're K-Pop Icons With 'Forever 1'|last=Benjamin|first=Jeff|date=August 5, 2022|magazine=Billboard|access-date=January 2, 2023|archive-date=August 6, 2022|archive-url=https://web.archive.org/web/20220806015010/https://www.billboard.com/music/pop/girls-generation-forever-1-comeback-1235123399/|url-status=live}}</ref> Reporters from the ''[[Kyunghyang Shinmun]]'' commented on how in the K-pop industry where "young age is the capital", Girls' Generation and [[Kara (South Korean group)|Kara]]'s reunions in 2022 marked a milestone in the history of girl groups.<ref>{{cite web|url=https://www.khan.co.kr/culture/culture-general/article/202212201525001|script-title=ko:'어린 소녀들'에겐 가혹했던 15년, 소녀시대·카라의 뭉클한 귀환|trans-title=15 harsh years for 'little girls', a touching return of Girls' Generation and KARA|date=December 20, 2022|work=[[Kyunghyang Shinmun]]|access-date=January 2, 2023|language=Korean|archive-date=December 20, 2022|archive-url=https://web.archive.org/web/20221220064204/https://www.khan.co.kr/culture/culture-general/article/202212201525001|url-status=live}}</ref>
In Japan, the group endorsed the [[throat lozenge]] brand ''E-ma Nodoame''.<ref>{{cite news |language =ja | url =http://www.hotexpress.co.jp/news/110222_girlsgeneration/ | title =少女時代 新CM発表会で「慣れてきて今は楽しめる様に」 | publisher=hot express | date =February 22, 2011 | accessdate =February 22, 2011}}</ref> They endorsed [[Lipton]] tea with their songs "Let It Rain" and "Mr. Taxi" used as background music.<ref>{{jp icon}}{{cite web|title=あなたの好みはキュート? クール? 少女時代が〈リプトン〉新CMに登場|url=http://tower.jp/article/news/78447|publisher=Tower Records|accessdate=23 June 2011|language=Japanese}}</ref> In July 2011, along with labelmate [[TVXQ]], they started endorsing [[7-Eleven]] Japan products featuring the Japanese version of the song "[[Hoot (song)|Hoot]]" in commercials.<ref>{{jp icon}}{{cite web|title=7-Eleven Japan Product Homepage|url=http://www.sej.co.jp/products/kpop011107.html|publisher=7-Eleven Japan|accessdate=7 July 2011}}</ref> The group were appointed models for J.ESTINA in October, 2011. Seohyun was appointed as [[UNICEF]] envoy during the same month. This is a notable feat, as only those who have a respectable reputation are appointed as [[Goodwill]] representatives. Two months later on December 15, JCE chose Girls’ Generation as the models for their representative bundled game brand, “Freestyle Sports”, for that winter.


== Endorsements ==
The group were selected as honorary ambassadors for Korea's "Visit Korea 2010 - 2012" campaign, headed by South Korea's First Lady, [[Kim Yoon-ok]]. The campaign was an effort by the Korean government to attract at least 10 million foreign visitors to the country by the end of 2012, with the group spearheading the initiative due to their emerging worldwide popularity at the time.<ref>{{cite web|url=http://english.visitkoreayear.com/english/community/community_01_01_01_view.asp?bidx=205&st&sech&page=1|title=Girls` Generation Appointed as Honorary Ambassadors
[[File:LG 시네마 3D TV 새 모델 ‘소녀시대’ 영입.jpg|thumb|right|Girls' Generation for a [[LG Electronics]] commercial in 2012]]
for the Visit Korea Year Campaign|date=August 8, 2011|accessdate=July 12, 2012|publisher=english.visitkoreayear.com}}</ref>
Girls' Generation are regarded as one of the most sought-out advertisers in South Korea.<ref name="bntnews.hankyung.com">{{cite web|url=http://bntnews.hankyung.com/apps/news?popup=0&nid=04&c1=04&c2=04&c3=00&nkey=200909280929513&mode=sub_view|title=CF 퀸으로 등극한 소녀시대, 광고계도 접수|work=[[The Korea Economic Daily]]|language=ko|access-date=April 20, 2016|archive-date=March 6, 2016|archive-url=https://web.archive.org/web/20160306031807/http://bntnews.hankyung.com/apps/news?c1=04&c2=04&c3=00&mode=sub_view&nid=04&nkey=200909280929513&popup=0|url-status=live}}</ref> Marketers named the group as the models with the most influence over consumers, attributing the group's positive attention from the public to their vocals, looks, and fashion sense.<ref name="acrofan.com">{{cite web|url=http://www.acrofan.com/ko-kr/life/news/?mode=view&cate=02&seq=23479&wd=20101222&ucode=00000007&page=1|script-title=ko:소녀시대, 가요계-광고계 동시 석권|trans-title=Girls Generation Takes Over Music Scene, and Now CF Scene|archive-url=https://web.archive.org/web/20110903063326/http://www.acrofan.com/ko-kr/life/news/?mode=view&cate=02&seq=23479&wd=20101222&ucode=00000007&page=1|archive-date=September 3, 2011|date=December 22, 2010|publisher=Acrofan|language=ko}}</ref> The group has appeared in over forty endorsement deals—major ones included [[LG]], [[Intel]], Korean chicken chain Goobne Chicken, [[Casio]], [[Samantha Thavasa]], [[Domino's Pizza]] and [[Lotte (conglomerate)|Lotte]].<ref name=ny/><ref name=jeffyang>{{cite news|last1=Yang|first1=Jeff|title=Can Girls' Generation Break Through in America?|url=https://blogs.wsj.com/korearealtime/2012/02/07/can-girls%E2%80%99-generation-break-through-in-america/|work=The Wall Street Journal|date=February 7, 2012|access-date=April 9, 2016|archive-date=February 12, 2012|archive-url=https://web.archive.org/web/20120212052959/http://blogs.wsj.com/korearealtime/2012/02/07/can-girls%E2%80%99-generation-break-through-in-america/|url-status=live}}
*{{cite news|url=http://english.hankyung.com/news/apps/news.view?c1=04&nkey=201207120838121|title=Girls Generation Picked as Ad Model for Casio|work=[[The Korea Economic Daily]]|date=July 12, 2012|access-date=April 17, 2016|archive-date=April 26, 2016|archive-url=https://web.archive.org/web/20160426100856/http://english.hankyung.com/news/apps/news.view?c1=04&nkey=201207120838121|url-status=live}}
*{{cite news|url=https://koreatimes.co.kr/www/news/culture/2013/09/135_142730.html|title=Girls' Generation's to become face of Samantha Tavasa|work=[[The Korea Times]]|publisher=[[Hankook Ilbo]]|date=September 12, 2013|access-date=April 21, 2016|archive-date=April 21, 2016|archive-url=https://web.archive.org/web/20160421145137/http://koreatimes.co.kr/www/news/culture/2013/09/135_142730.html|url-status=live}}
*{{cite news|url=http://theadvisorcambodia.com/2014/07/k-pop-u-dont-stop/|archive-url=https://web.archive.org/web/20161021051152/http://theadvisorcambodia.com/2014/07/k-pop-u-dont-stop/|title=K-pop u don't stop|first=Wayne|last=McCallum|work=The Advisor Cambodia|date=July 24, 2014|archive-date=October 21, 2016}}
*{{cite news|url=http://www.yonhapnews.co.kr/economy/2012/03/31/0325000000AKR20120331030800003.HTML|script-title=ko:롯데백화점, 걸그룹 '소녀시대' 모델 기용|publisher=[[Yonhap News Agency]]|language=ko|date=April 1, 2012|access-date=April 17, 2016|archive-date=October 21, 2016|archive-url=https://web.archive.org/web/20161021094406/http://www.yonhapnews.co.kr/economy/2012/03/31/0325000000AKR20120331030800003.HTML|url-status=live}}</ref> They also collaborated with Korean shopping mall 10 Corso Como Seoul to create their own perfume brand "Girl".<ref>{{cite news|url=https://koreatimes.co.kr/www/news/culture/2013/05/135_135280.html |title=Psy showcases Korean fashion |date=May 7, 2013 |work=[[The Korea Times]] |access-date=April 17, 2016 |author=Park Jin-hai |url-status=live |archive-url=https://web.archive.org/web/20131224105612/https://koreatimes.co.kr/www/news/culture/2013/05/135_135280.html |archive-date=December 24, 2013 }}</ref>


In 2009, the popularity of "Gee" helped the group generate ₩1.5 billion ($1.2 million) in endorsement revenue.<ref>{{cite news|url=http://news.sbs.co.kr/news/endPage.do?news_id=N1000545956&plink=OLDURL|script-title=ko:소녀시대 'Gee 신드롬'...5주 동안 35억 벌었다|publisher=[[Seoul Broadcasting System]]|language=ko|date=February 17, 2009|access-date=April 18, 2016|archive-date=May 4, 2016|archive-url=https://web.archive.org/web/20160504232824/http://news.sbs.co.kr/news/endPage.do?news_id=N1000545956&plink=OLDURL|url-status=live}}</ref> In 2011 and 2012, the members of Girls' Generation combined were the South Korean celebrities who shot the most commercials.<ref>{{cite news|url=http://star.mt.co.kr/view/stview.php?no=2011121510470684533&type=1&outlink=1|script-title=ko:소시·이승기, 1년간 'CF27편' 선보였다..광고퀸·킹|date=December 15, 2011|publisher=Star News|language=ko|access-date=April 18, 2016|archive-date=May 9, 2016|archive-url=https://web.archive.org/web/20160509010704/http://star.mt.co.kr/view/stview.php?no=2011121510470684533&type=1&outlink=1|url-status=live}}</ref><ref>{{cite news|url=http://isplus.live.joins.com/news/article/article.asp?total_id=10633779|script-title=ko:수지, 소녀시대-김태희까지 모두 꺾고 'CF퀸' 우뚝|language=ko|work=[[JoongAng Ilbo]]|date=February 7, 2013|access-date=January 2, 2015|archive-date=January 3, 2015|archive-url=https://web.archive.org/web/20150103083514/http://isplus.live.joins.com/news/article/article.asp?total_id=10633779|url-status=live}}</ref>
[[LG Electronics]] Korea announced on January 16, 2012 that Girls' Generation were chosen to be the new models for their Cinema 3D TV brand.

On March 5, representatives of [[Gangnam-gu]] in Seoul released a statement stating that the Girls' Generation would be the honorary ambassadors for the city of starting on March 7, 2012. In the same month, [[Lotte (conglomerate)|Lotte]] announced that the group was chosen to be the new models for [[Lotte Department Store]]. They were also chosen to be models for ACE BED. On April 14, Girls’ Generation were appointed as new ambassadors for the association Korea’s Retinitis Pigmentosa Society, a society dedicated to help find a for cure blindness. They had also been chosen as the newest endorsers for [[Korea Yakult]].

Electronics brand, [[Casio]], appointed the group as the endorsers for the company's [[watch]] brand, [[Baby-G]]. The contract is scheduled to last over a year, and Casio hopes to have a fifty percent increase in sales for 2013, compared to that of 2011.<ref>{{cite web|url=http://soshified.com/2012/07/girls-generation-selected-as-model-for-casio-baby-g-wrist-watches|title=Girls’ Generation Selected as Model for Casio ‘Baby G’ Wrist Watches|date=July 7, 2012|accessdate=July 8, 2012|publisher=soshified.com}}</ref>

==Philanthropy==
Girls' Generation held a donation campaign on February 4, 2010 with music site ''Lunchbox'' for the "Music Dream" campaign. Three percent of the purchase price was donated to the Korean [[Make-A-Wish Foundation]]. A portion of the revenue from their Japanese single "[[Mr. Taxi / Run Devil Run]]", released April 27, 2011, was donated to Japan's [[Red Cross]] in order to provide assistance for the victims of the [[2011 Tōhoku earthquake and tsunami]].<ref>{{cite news|title=[애프터스토리]일본 대지진으로 활동 연기된 소녀시대, 뭐하나 봤더니|url=http://news.nate.com/view/20110414n13640|accessdate=16 June 2011|newspaper=Nate|author=이정혁|agency=Nate|language=Korean}}</ref><ref>{{cite web|title=Girls' Generation to Donate "Mr. Taxi/Run Devil Run" Revenue to Red Cross|url=http://soshified.com/pages/articles/_/news/040811-girls-generation-to-donate-mr-taxirun-devil-run-revenue-to-red-cross-r1600|accessdate=16 June 2011}}</ref>

On August 9, 2011, they, and their label mates [[f(x) (band)|f(x)]] and [[SHINee]], took part in an effort to help African children. The groups were joined by [[United Nation]]'s Secretary-General Ban Kimoon in the ‘Help African Children’ project co-organized by the [[Republic of Korea National Red Cross|Korean Red Cross Society]] and the Korean [[UNICEF]] committee.

The group, along with [[Super Junior]], appeared on a special episode of [[Korean Broadcasting System|KBS]]'s 'Love Request' broadcast on September 17, 2011, where they invited an 11 year old Cambodian girl with an inherent heart condition and a blind boy to fly to Korea to receive treatment, as well as a young girl from Korea who had lived in a hotel with her widowed mother her entire life. The two groups also participated in a [[Blood donation| blood drive]] at the KBS Hall. During the 85 minute broadcast, over 32 million won (US$29,000) was raised.<ref>{{cite web|url=http://soshified.com/2011/09/girls-generation-appears-on-love-request|title=Girls’ Generation Appears on ‘Love Request’|date=Sep 17, 2011|accessdate=July 8, 2012|publisher=soshified.com|author=residentbenchwarmer}}</ref> In the same month, Woongjin Coway held a “Beautiful Auction” event at [[Times Square (Seoul)|Times Square]] in [[Yeongdeungpo]] with Girls' Generation on September 27, 2011 to help women who are [[Domestic violence|neglected]].

In April 2012, the Korean Association Against Blindness announced that the group would be the official face of their movement.<ref>{{cite web|url=http://koreajoongangdaily.joinsmsn.com/news/article/Article.aspx?aid=2951234|title=Girls’ Generation to be eye candy for anti-blindness movement|date=April 9, 2012|accessdate=July 8, 2012|publisher=koreajoongangdaily.joinsmsn.com}}</ref> Furthermore, members Taeyeon, Tiffany, Sooyoung, and Seohyun were appointed ambassadors for the Korea Retinitis Pigmentosa Society (KRPS), a non-profit organization headed by Sooyoung's father, Choi Jungnam, which provides aid and counselling to victims of [[retinitis pigmentosa]], an eye disease causing severe vision impairment and blindness.<ref>{{cite web|url=http://soshified.com/2012/05/soshified-to-hold-charity-auction-to-benefit-korea-retinitis-pigmentosa-society|title=Soshified to Hold Charity Auction to Benefit Korea Retinitis Pigmentosa Society|date=May 5, 2012|accessdate=July 8, 2012|publisher=soshified.com}}</ref>

On August 17, 2012 was revealed that Girls’ Generation's outfits are sent to philanthropic organizations and are put up for auction. The money is then donated to a good cause.<ref>[http://www.allkpop.com/2012/08/what-becomes-of-girl-group-stage-outfits-once-promotions-come-to-an-end What becomes of girl group stage outfits once promotions come to an end?]</ref>

==Controversies==
===Diet===
In February 2011, ''[[Chosun Ilbo]]'' reported that group members ate only 1,500 [[Calorie|kcal]] a day.<ref name=Diet>"[http://english.chosun.com/site/data/html_dir/2011/02/07/2011020701151.html Girls' Generation's Spartan Diet Revealed]", ''Chosun Ilbo'', Feb. 07, 2011.</ref> This corresponds to a seasonal vegetable, five pieces of broccoli, 100&nbsp;grams of grilled chicken breast, and 150&nbsp;grams of brown rice.<ref name=Diet/> Several members of the band denied these claims in a interview televised by [[Seoul Broadcasting System|SBS]] that November.<ref name=jae.lea>[http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=106&oid=081&aid=0002241471 소녀시대 식단 해명 “식비, 슈퍼주니어보다 많이 나와” 경악], ''서울신문사'', Nov. 9, 2011.</ref> "They say we eat eight brocolli pieces and one sweet potato for a meal," Yuri said.<ref name=jae.lea/> "That’s crazy. I thought they meant we ate 1,500 kcal a meal at first.”<ref name=jae.lea/> Tiffany added, "I feel like we eat at least 3,000 kcal a day. Our manager told us, ‘The amount of money SNSD spends on food is much greater than the amount Super Junior spends on their meals.'"<ref name=jae.lea/>

==Incidents==
===Angel Price Music Festival===
On April 17, 2011, during a performance on the [[Angel Price Music Festival]], a male audience member trespassed onto stage and tried to pull leader Taeyeon off the stage. Member Sunny reacted the fastest out of all the rest of the members, and attempted to intervene, but failed. The male trespasser was subsequently stopped and apprehended by the host Oh Jung Tae and security staff. Taeyeon was later praised for her calm and professional attitude as she continued the performance until it ended. SM Entertainment later reported that everyone thought the trespasser was a staff member, and that the girls were fine and were resting as of the time of the statement.<ref>http://www.allkpop.com/2011/04/snsds-taeyeon-almost-pulled-off-stage-mid-performance</ref> Social commerce business, [[Coupang]], which handled the ticket sales at Angel Price's request, released an apology to Girls' Generation and fans for the incident, stating that "Coupang was inadequate in the way we sold and distributed the tickets." Coupang took full responsibility for the incident and promised to give a full refund to those who bought tickets for that event. However, some [[netizen]]s criticized Coupang in that the business expects a mere refund to be an acceptable apology to all, especially towards Taeyeon. Many were bitter in that something worse could've happened to Taeyeon, and that the concert failed to protect the artist that they invited.<ref>http://www.allkpop.com/2011/04/coupang-releases-apology-for-angel-price-music-festival-will-issue-full-refunds</ref>


==Discography==
==Discography==
<!--Note: Please do not insert information, labelling with "TBA" without a valid source as it may be considered as predictions or speculations as per [[Wikipedia:What Wikipedia is not#Wikipedia is not a crystal ball]].-->
{{Main|Girls' Generation discography}}
{{Main|Girls' Generation discography}}
{{col-begin}}
{{col-begin}}
{{col-3}}
{{col-2}}
'''Korean studio albums'''
* ''[[Girls' Generation (2007 album)|Girls' Generation]]'' (2007)
* ''[[Oh! (Girls' Generation album)|Oh!]]'' (2010)
* ''[[The Boys (Girls' Generation album)|The Boys]]'' (2011)
* ''[[I Got a Boy]]'' (2013)
* ''[[Lion Heart (album)|Lion Heart]]'' (2015)
* ''[[Holiday Night]]'' (2017)
* ''[[Forever 1]]'' (2022)
{{col-2}}
'''Japanese studio albums'''
* ''[[Girls' Generation (2011 album)|Girls' Generation]]'' (2011)
* ''[[Girls & Peace]]'' (2012)
* ''[[Love & Peace (Girls' Generation album)|Love & Peace]]'' (2013)
{{col-end}}


==Tours==
===Korean discography===
{{Main|List of Girls' Generation concert tours}}
;Studio albums
{{col-begin}}
*2007: ''[[Girls' Generation (2007 album)|Girls' Generation]]''
{{col-2}}
*2010: ''[[Oh! (Girls' Generation album)|Oh!]]''
*2011: ''[[The Boys (Girls' Generation album)|The Boys]]''
*2012: ''TBA''


===Headlining===
;EPs
*2009: ''[[Gee (EP)|Gee]]''
*2009: ''[[Tell Me Your Wish (Genie)]]''
*2010: ''[[Hoot (EP)|Hoot]]''
{{col-3}}


'''Asia tours'''
===Japanese discography===
* [[Into the New World Tour]] (2009–2010)<ref>{{cite web|url=https://www.koreatimes.co.kr/www/news/art/2009/12/143_57662.html|title=Girls' Generation Impresses Fans With First Concert|author=Han Sang-hee|work=[[The Korea Times]]|date=December 21, 2009|access-date=April 30, 2015|archive-date=November 3, 2015|archive-url=https://web.archive.org/web/20151103132522/http://www.koreatimes.co.kr/www/news/art/2009/12/143_57662.html|url-status=live}}</ref>
;Studio albums
* [[Girls' Generation Tour]] (2011–2012)<ref>{{cite web|url=https://www.koreatimes.co.kr/www/news/art/2011/07/143_91680.html|title=Girls' Generation — it's the girls' time!|work=[[The Korea Times]]|date=July 26, 2011|author=Kwon Mee-yoo|access-date=April 30, 2015|archive-date=May 5, 2015|archive-url=https://web.archive.org/web/20150505074555/http://www.koreatimes.co.kr/www/news/art/2011/07/143_91680.html|url-status=live}}</ref>
*2011: ''[[Girls' Generation (2011 album)|Girls' Generation]]''
* [[Girls & Peace World Tour]] (2013–2014)<ref>{{cite web|url=http://entertainment.xin.msn.com/en/hallyu/girls%E2%80%99-generation-to-rock-singapore-on-october-12-1|archive-url=https://web.archive.org/web/20131212215158/http://entertainment.xin.msn.com/en/hallyu/girls%E2%80%99-generation-to-rock-singapore-on-october-12-1|title=Girls' Generation to rock Singapore on October 12|publisher=[[MSN]]|date=August 15, 2013|archive-date=December 12, 2013}}</ref>
*2012: ''TBA''
* [[Girls' Generation's Phantasia]] (2015–2016)<ref>{{cite web|url=http://kpopherald.koreaherald.com/view.php?ud=201602011526598767646_2|title=Girls' Generation concert in Bangkok|date=February 1, 2016|work=[[The Korea Herald]]|access-date=April 20, 2016|author=Kim Soo-hyang|archive-date=April 2, 2016|archive-url=https://web.archive.org/web/20160402113828/http://kpopherald.koreaherald.com/view.php?ud=201602011526598767646_2|url-status=live}}</ref>


'''Japan tours'''
;Singles
* [[The First Japan Arena Tour (Girls' Generation)|The First Japan Arena Tour]] (2011)<ref name="GG_JP_Tour">{{cite web|url=http://www.girls-generation.jp/gg/category/live/page/3|title=Girls' Generation Events|publisher=Girls' Generation Japanese official website|language=ja|access-date=April 30, 2015|archive-date=October 5, 2015|archive-url=https://web.archive.org/web/20151005020848/http://www.girls-generation.jp/gg/category/live/page/3|url-status=live}}</ref>
*2010: ''[[Tell Me Your Wish (Genie) (song)|Genie]]''
* [[Girls & Peace Japan 2nd Tour]] (2013)<ref>{{cite web|url=http://www.girls-generation.jp/gg/category/live/page/2|title=Events: Page 2|publisher=Girls' Generation Japanese official website|language=ja|access-date=April 30, 2015|archive-date=October 5, 2015|archive-url=https://web.archive.org/web/20151005020828/http://www.girls-generation.jp/gg/category/live/page/2|url-status=live}}</ref>
*2010: ''[[Gee (Girls' Generation song)|Gee]]''
* [[Love & Peace Japan 3rd Tour]] (2014)<ref name="3rd_Japan_Tour"/>
*2011: ''[[Mr. Taxi / Run Devil Run]]''
*2012: ''[[Paparazzi (Girls' Generation song)|Paparazzi]]''
*2012: ''TBA''


'''Special concerts'''
{{col-3}}
* [[Girls' Generation "The Best Live" at Tokyo Dome]] (2014)<ref>{{cite web|url=http://www.koreaherald.com/view.php?ud=20140825000777|title=SNSD holding first Tokyo Dome concert in December|date=August 25, 2014|work=[[The Korea Herald]]|access-date=April 8, 2016|archive-date=September 23, 2016|archive-url=https://web.archive.org/web/20160923140448/http://www.koreaherald.com/view.php?ud=20140825000777|url-status=live}}</ref>


'''Special events'''
===English discography===
* Girls' Generation "Holiday to Remember" 10th Anniversary (2017)<ref>{{cite web|url=https://en.yna.co.kr/view/AEN20170730002800315|title=Girls' Generation to showcase new album at fan meeting next week|date=July 30, 2017|work=[[Yonhap News Agency]]|access-date=September 22, 2022|archive-date=August 10, 2022|archive-url=https://web.archive.org/web/20220810060343/https://en.yna.co.kr/view/AEN20170730002800315|url-status=live}}</ref>
;Maxi Singles
* 2022 Girls' Generation Special Event "Long Lasting Love" (2022)<ref>{{cite web|url=https://world.kbs.co.kr/service/contents_view.htm?lang=e&menu_cate=artist&id=&board_seq=427507&page=|title=2022 Girls' Generation Special Event - Long Lasting Love|date=August 22, 2022|work=[[KBS World]]|access-date=September 22, 2022|archive-date=September 13, 2022|archive-url=https://web.archive.org/web/20220913080954/https://world.kbs.co.kr/service/contents_view.htm?lang=e&menu_cate=artist&id=&board_seq=427507&page=|url-status=live}}</ref>
*2012: ''[[The Boys (Girls' Generation album)|The Boys]]''
{{col-2}}


===Concert participation===
* [[SM Town Live '08]] (2008–2009)<ref>{{cite news|url=http://english.visitkorea.or.kr/enu/AKR/FU_EN_15.jsp?gotoPage=222&cid=584375|title=[Korea] Watch SMTOWN LIVE '08 and Tour Korea|date=July 8, 2008|publisher=[[Korea Tourism Organization]]|access-date=April 21, 2016|archive-date=April 21, 2016|archive-url=https://web.archive.org/web/20160421140511/http://english.visitkorea.or.kr/enu/AKR/FU_EN_15.jsp?gotoPage=222&cid=584375|url-status=live}}</ref>
* [[SM Town Live '10 World Tour]] (2010–2011)<ref>{{cite web|archive-url=https://web.archive.org/web/20100716180507/http://www.mb.com.ph/articles/265001/sm-entertainment-artists-including-super-junior-hold-world-tour|url=http://www.mb.com.ph/articles/265001/sm-entertainment-artists-including-super-junior-hold-world-tour|title=SM Entertainment artists including Super Junior to hold world tour|first=Jonathan|last=Hicap|date=July 3, 2010|archive-date=July 16, 2010|work=[[Manila Bulletin]]}}</ref>
* [[SM Town Live World Tour III]] (2012–2013)<ref>{{cite web|url=http://mwave.interest.me/enewsworld/en/article/7765/boa-dbsk-super-junior-and-the-rest-of-smtown-shake-things-up-in-taiwan|title=BoA, DBSK, Super Junior and the Rest of SMTown Shake Things Up in Taiwan|publisher=CJ E&M|access-date=May 1, 2015|date=June 11, 2012|archive-url=https://web.archive.org/web/20160202023009/http://mwave.interest.me/enewsworld/en/article/7765/boa-dbsk-super-junior-and-the-rest-of-smtown-shake-things-up-in-taiwan|archive-date=February 2, 2016|url-status=dead}}</ref>
* [[SM Town Week]] (2013)<ref>{{cite web|url=https://koreatimes.co.kr/www/news/culture/2013/11/135_146689.html|title=Girls' Generation to hold year-end concert Dec. 22|date=November 22, 2013|work=[[The Korea Times]]|access-date=April 22, 2016|archive-date=April 22, 2016|archive-url=https://web.archive.org/web/20160422230420/http://koreatimes.co.kr/www/news/culture/2013/11/135_146689.html|url-status=live}}</ref>
* [[SM Town Live World Tour IV]] (2014–2015)<ref>{{cite web|url=http://mwave.interest.me/enewsworld/en/article/77588/smtown-live-stages-performance-of-snsd-as-eight|title=SNSD Performs as Eight for "SM Town Live" in Tokyo|publisher=CJ E&M|date=October 7, 2014|author=Jeon Ah Ram|access-date=May 1, 2015|archive-url=https://web.archive.org/web/20150501103545/http://mwave.interest.me/enewsworld/en/article/77588/smtown-live-stages-performance-of-snsd-as-eight|archive-date=May 1, 2015|url-status=dead}}</ref>
* [[SM Town Live World Tour V]] (2016)<ref>{{cite web|url=http://sports.chosun.com/news/ntype.htm?id=201607190100141130010092&servicedate=20160718|title=SMTOWN LIVE, 오사카 쿄세라돔 공연 '9만 관객 열광'|work=[[The Chosun Ilbo]]|date=July 18, 2016|access-date=July 30, 2016|language=ko|archive-date=July 31, 2016|archive-url=https://web.archive.org/web/20160731052438/http://sports.chosun.com/news/ntype.htm?id=201607190100141130010092&servicedate=20160718|url-status=live}}</ref>
* [[SM Town Live World Tour VI]] (2017)<ref>{{cite web|url=http://kpopherald.koreaherald.com/view.php?ud=201707041612079392176_2|title=Girls' Generation celebrates 10-year anniversary with new album|last=Yoon|first=Min-sik|date=July 4, 2017|access-date=July 11, 2017|archive-date=July 11, 2017|archive-url=https://web.archive.org/web/20170711151956/http://kpopherald.koreaherald.com/view.php?ud=201707041612079392176_2|url-status=live}}</ref>
* [[SM Town Live 2022: SMCU Express|SM Town Live 2022: SMCU Express at Human City, Suwon]] (2022)
{{col-end}}
{{col-end}}

==Tours==
===Headlining tours===
* [[Into the New World (concert)|The 1st Asia Tour: Into the New World]] (2009–2010)
* [[The 1st Japan Arena Tour]] (2011)
* [[Girls Generation Tour|The 2nd Asia Tour: Girls' Generation]] (2011–2012)

===Concert participation===
* [[SMTown Live '08]] (2008–2009)
* [[SMTown Live '10 World Tour]] (2010–2011)
* [[SMTown Live '12 World Tour]] (2012–2013)


==Filmography==
==Filmography==
{{Further|Girls' Generation filmography}}
{{Main|Girls' Generation videography#Filmography}}
*''[[I AM.]]'' (2012)<ref>{{cite news|url=http://www.koreaherald.com/view.php?ud=20120621001231|title=Box Office|work=[[The Korea Herald]]|date=June 22, 2012|access-date=April 27, 2016|archive-date=October 5, 2016|archive-url=https://web.archive.org/web/20161005184537/http://www.koreaherald.com/view.php?ud=20120621001231|url-status=live}}</ref>
*''SMTown: The Stage'' (2015)<ref>{{cite web|url=http://www.scmp.com/lifestyle/film-tv/article/1882530/film-review-smtown-stage-k-pop-love-exo-girls-generation-super|title=Film review: SMTown: The Stage|work=[[South China Morning Post]]|date=November 24, 2015|first=Edmund|last=Lee|access-date=April 8, 2016|archive-date=November 25, 2015|archive-url=https://web.archive.org/web/20151125163753/http://www.scmp.com/lifestyle/film-tv/article/1882530/film-review-smtown-stage-k-pop-love-exo-girls-generation-super|url-status=live}}</ref>


===Film===
==See also==
* [[List of best-selling girl groups]]
* 2012: ''[[I AM.]]''


===Dramas===
==Notes==
{{Notefoot}}
* 2007: ''[[Kimcheed Radish Cubes]]'' (cameo) ''(Korea)
* 2007: ''[[Unstoppable Marriage]]'' (cameo) (Korea)
* 2011: ''[[Sazae-san|Sazae-san 3]]'' (cameo) ''(Japan)''

===Reality shows===
* 2007: ''[[Girls' Generation Goes to School]]''
* 2007: ''MTV Girls' Generation''
* 2008: ''[[Factory Girl (reality show)|Factory Girl]]''
* 2009: ''[[Girls' Generation's Horror Movie Factory]]''
* 2009: ''[[Himnaera-Him!|Himnae-ra-him!/Cheer Up!]]''
* 2009: ''[[Girls' Generation's Hello Baby]]''
* 2010: ''[[Right Now It's Girls' Generation]]''
* 2011: ''[[Girls' Generation Star Life Theater]]''
* 2011: ''[[Girls’ Generation and the Dangerous Boys]]''
* 2011: ''[[Girls' Generation’s Christmas Fairy Tale]]''

===Photobooks===
*2010: ''Girls' Generation 1st Photobook in Tokyo''
*2011: [[All About Girls’ Generation: Paradise in Phuket|''All About Girls Generation: Paradise in Phuket'']]
*2011: ''1st Japan Official Photobook: Holiday''

== Awards ==
{{Main|List of awards and nominations received by Girls' Generation}}

== Fanclub ==
* '''Official Fanclub Color: '''Pastel Rose Pink {{Color box|#FF66CC}}<ref name="Idol Fanclubs">{{ko icon}} {{cite news|url=http://gomdorii.wordpress.com/2008/12/16/idol-fan-club-names-balloon-color/|title=Idol Fan Club Names + Balloon Color|publisher=Wordpress|accessdate=March 5, 2012|date=2008-12-18}}</ref>
* '''Official Fanclub Name: ''' S❤NE (pronounced as ''So Won'') Korean for ''Wish'', 소원 <ref name="Idol Fanclubs" />


==References==
==References==
{{Reflist|colwidth=30em}}
{{Reflist}}


==External links==
==External links==
{{Commons category}}
{{Commons category}}
* {{Official website|1=https://www.smtown.com/artist/musician/44}} {{in lang|ko}}
* [http://www.girlsgenerationusa.com/ Girls' Generation] – Official US website
* {{AllMusic|class=artist|id=girls-generation-mn0001687279|label=Girls' Generation}}
* [http://girlsgeneration.smtown.com Girls' Generation] – Official Korean website
* {{IMDb name|id=nm4897521}}
* [http://www.girls-generation.jp/ Girls' Generation] – Official Japanese website ([[S.M. Entertainment]])
* [http://www.universal-music.co.jp/girlsgeneration/ Girls' Generation] – Official Japanese website ([[Universal Music Japan]])
* {{YouTube|user=GirlsGenerationVEVO|Girls' Generation}}/[[Vevo|VEVO]]


{{Girls' Generation}}
{{Girls' Generation}}
{{Girls' Generation singles}}
{{Girls' Generation singles}}
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| title = [[Golden Disc Awards]]
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[[ar:جيل الفتيات]]
[[az:Girls Generation]]
[[zh-min-nan:Siáu-lú Sî-tāi]]
[[bg:Гърлс Дженерейшън]]
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[[id:Girls' Generation]]
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[[pam:Girls' Generation]]
[[la:Sonio Sidae]]
[[hu:Girls’ Generation]]
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[[nl:Girls' Generation]]
[[ja:少女時代 (音楽グループ)]]
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[[th:เกิลส์เจเนอเรชัน]]
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[[vi:So Nyuh Shi Dae]]
[[zh-yue:少女時代]]
[[zh:少女时代]]

Latest revision as of 21:24, 4 December 2024

Girls' Generation
Girls' Generation in August 2022 L–R: Sunny, Tiffany, Hyoyeon, Yoona, Seohyun, Yuri, Taeyeon, Sooyoung
Girls' Generation in August 2022
L–R: Sunny, Tiffany, Hyoyeon, Yoona,
Seohyun, Yuri, Taeyeon, Sooyoung
Background information
OriginSeoul, South Korea
Genres
Years active
  • 2007–2017
  • 2021–present
Labels
Spinoffs
Members
Past membersJessica
Websitewww.smentertainment.com/artist/ Edit this at Wikidata
Korean name
Hangul소녀시대
Hanja少女時代
Revised RomanizationSonyeo Sidae
McCune–ReischauerSonyŏ Sidae
Japanese name
Kanji少女時代
Hiraganaしょうじょじだい
Revised HepburnShōjo Jidai
Kunrei-shikiSyôjo Jidai

Girls' Generation (Korean소녀시대; RRSonyeo Sidae), also known as SNSD, is a South Korean girl group formed by SM Entertainment. The group is composed of eight members: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun. Originally a nine-piece ensemble, member Jessica departed from the group in September 2014. Among the most known South Korean figures and successful K-pop groups worldwide, Girls' Generation has earned numerous accolades and the honorific nickname "The Nation's Girl Group" in their home country.

Girls' Generation debuted on August 5, 2007, with the single "Into the New World" from their eponymous Korean album. The group rose to fame in 2009 with the single "Gee", which claimed the top spot on KBS's Music Bank for a record-breaking nine consecutive weeks and was Melon's most popular song of the 2000s decade. The group cemented their popularity in Asia with follow-up singles "Genie", "Oh!", and "Run Devil Run", which were released between mid-2009 and early 2010. Their second Korean studio album, Oh! (2010), won the Golden Disc award for Album of the Year (Disk Daesang), making the group the first and only female act to win the Album Daesang.

Girls' Generation ventured into the Japanese music scene in 2011 with their eponymous Japanese album, which became the first album by a non-Japanese girl group to be certified million by the RIAJ. The group's third Korean studio album, The Boys, was the best-selling album of 2011 in South Korea. An English version of the single "The Boys" was released in an attempt to expand the group's endeavor to the global music scene. The group's fourth Korean studio album, I Got a Boy (2013), was supported by the title track, which won Video of the Year at the inaugural YouTube Music Awards. Girls' Generation continued to build upon their popularity with their fifth and sixth Korean studio albums, Lion Heart (2015) and Holiday Night (2017). Following a five-year hiatus to focus on their individual careers, they returned with their seventh Korean studio album Forever 1 (2022).

The group's signature musical styles are characterized as electropop and bubblegum pop, though their sound has varied widely, incorporating various genres including hip hop, R&B, and EDM. In 2017, Billboard honoured Girls' Generation as the "Top K-pop Girl Group of the Past Decade".[1] They are the first Asian girl group to achieve five music videos with over 100 million views on YouTube with "Gee", "I Got a Boy", "The Boys", "Mr. Taxi", and "Oh!". In Japan, they became the first non-Japanese girl group to have three number-one albums on the Oricon Albums Chart, and their three Japanese concert tours attracted a record-breaking 550,000 spectators.

Name

The group's Korean name is So-nyuh Shi-dae (Korean소녀시대; Hanja少女時代; RRSonyeo Sidae), from the Sino-Korean root meaning "Generation of Girls"; they are also known as SoShi (소시) or SNSD, both of which are abbreviated forms of the group's Korean-language name.[2][3] Because their name consists of Chinese roots, the group's name is similar in Chinese and Japanese: in Japan the group's name is pronounced as Shōjo Jidai (少女時代),[4] and in Mandarin Chinese as Shàonǚ Shídài (simplified Chinese: 少女时代; traditional Chinese: 少女時代).[5]

History

2000–2008: Formation and debut

Prior to the group's debut, some of the members were already involved in the entertainment industry. Yoona had gone through about 200 auditions for music videos, dramas, and movies before becoming a singer for Girls' Generation.[6] Sooyoung was exposed to the Japanese music scene as a member of a pop duo named Route 0, which disbanded one year after its debut in 2002.[7][8]

The first member of the group to join SM Entertainment's training system was Jessica in 2000, after she and her sister, Krystal Jung, were scouted in a mall in South Korea during a family vacation.[9] That same year, members Sooyoung and Hyoyeon were cast into S.M.'s training system through the 2000 S.M. Open Audition, in which Hyoyeon danced for her audition. Yuri was the next Girls' Generation member to become an S.M. trainee after coming second in the 2001 S.M. Youth Best Dancer competition. Yoona was cast the following year through the 2002 S.M. Saturday Open Casting Audition, where she sang and danced to her favorite singers, BoA and Britney Spears.[10] Seohyun, the group's youngest member, was scouted in the subway by an S.M. scout; she then auditioned in 2003, singing children's songs.[11]

Girls' Generation performing at the 2008 Beach Volleyball Competition at Jamsil Arena in Seoul

The group's leader, Taeyeon, was cast in 2004 after winning first place in the S.M. Youth Singing Competition.[12][13] That same year, member Tiffany auditioned at S.M.'s Starlight Casting System in Los Angeles, and joined the company in October 2004.[14][15] The final member of the group to be added was Sunny, who had become an S.M. trainee in 1998 and trained for five years before moving to another company, Starworld. At Starworld, she trained to debut in a duo named Sugar, which never debuted. In 2007, on the recommendation of Korean-Japanese singer IconiQ, Sunny moved back to S.M. Entertainment and became a member of Girls' Generation.[16]

In July 2007, Girls' Generation had their first stage performance on Mnet's School of Rock, where the group performed their first single, "Into the New World" (다시 만난 세계; Dasi mannan segye).[17] On August 5, 2007, the group officially made their debut on SBS's Inkigayo, where they performed the same song.[18] Girls' Generation subsequently released their self-titled debut studio album in November 2007, which was preceded by the singles "Girls' Generation" (소녀시대; Sonyeo sidae)—a remake of Lee Seung-cheol's 1989 song, and "Kissing You". Girls' Generation became the twelfth best-selling album of 2007 in South Korea, selling 56,804 copies.[19] The album has sold over 120,000 copies in the country as of 2009.[20] In March 2008, the album was re-released under the title Baby Baby.[21] The album was preceded by a single with the same name, which was released on digital music sites on March 17, 2008.[22]

2009–2010: Breakthrough and Japanese debut

Though Girls' Generation had gained some attention with their 2007 debut album, it was not until 2009 that the group rose to stardom.[23] On January 7, the group released their debut extended play (EP) Gee, which has sold over 100,000 copies in South Korea.[20] Its title track claimed the number-one position on KBS's Music Bank for a record-breaking nine consecutive weeks, becoming the longest-running number-one song on Music Bank until 2012, when Psy's "Gangnam Style" claimed the top spot for ten consecutive weeks.[24][25][26] It was the best-selling single of 2009 in South Korea.[27] The group's second EP, Tell Me Your Wish (Genie) (소원을 말해봐; Sowoneul malhaebwa) and its titular lead single were released in June 2009.[28] The EP sold 50,000 copies within its first week in South Korea,[29] and charted at number eight on the Taiwanese G-Music chart.[30] In November 2009, S.M. Entertainment announced the group's first concert tour, Into The New World, whose tickets for the South Korean shows were sold out in three minutes.[31][32] The tour visited Seoul in December 2009, Shanghai in April 2010, and Taipei in October 2010.[31][33][34]

Girls' Generation attending the 2010 Golden Disk Awards

Girls' Generation's second studio album, Oh!, was released in January 2010.[35] The album peaked atop South Korea's Gaon Album Chart[36] and has sold over 240,000 copies in South Korea.[37][38] The album's title track peaked atop South Korea's Gaon Digital Chart and was the second best-selling digital single of 2010 in the country, selling over 3.3 million copies.[39][40][41] Oh! was re-released under the title Run Devil Run in March 2010,[42] which also reached number one on the Gaon Album Chart.[43] Its titular single reached the top spot on the Gaon Digital Chart.[44][45] Oh! and Run Devil Run were the second and fourth best-selling albums of 2010, respectively.[46]

In mid-2010, Girls' Generation signed with Nayutawave Records (now EMI Records Japan), a division of Universal Music Japan, to venture out to the Japanese music scene.[47] Their debut release was a DVD titled New Beginning of Girls' Generation, released in August 2011, which features seven of the group's music videos and a special bonus footage.[48] The DVD debuted at number four on the Japanese Oricon DVD Chart on August 23, 2010,[49] making Girls' Generation the first Korean girl group to earn a top-five DVD on the Oricon chart.[50] It was certified gold by the Recording Industry Association of Japan (RIAJ).[51] On August 25, 2010, the group performed to 22,000 fans at their first showcase in the country.[52] In September 2010, Girls' Generation released the Japanese version of "Genie" as their debut single in Japan.[2] It peaked at number four on the Japanese Oricon Singles Chart[53] and was certified platinum by the RIAJ.[54] The following month, the group released their second Japanese single, "Gee", which reached number two on the Oricon Singles Chart.[2] "Gee" became the first single by a non-Japanese girl group to enter the top three of the Oricon chart since 1980.[55] It sold 207,000 copies and achieved a million certification for sales of one million units by the RIAJ.[56][57] Amidst their Japanese activities, they also participated in the SMTown Live '10 World Tour alongside their labelmates, which started on August 21 at Seoul Jamsil Olympic Stadium.[58]

Girls' Generation's third Korean EP Hoot (; Hut) was released in October 2010.[59] It charted atop the Gaon Album Chart and at number two on the Oricon Album Chart, and became the third best-selling album of 2010 in South Korea.[46][53][60] The title track debuted atop the Gaon Digital Chart.[61][62] At the 2010 and 2011 Seoul Music Awards, the group won two consecutive Artist of the Year awards, becoming the fourth South Korean act and the first girl group to do so.[63][64]

2011–2012: Japanese success, The Boys, and international expansion

Girls' Generation performing "The Boys" at the 2012 LG Cinema 3D World Festival

Girls' Generation continued their success in Japan with the single "Mr. Taxi", released in April 2011. The single peaked at number two on the Oricon Singles Chart and as of April 2017, was certified Million by the RIAJ.[65][66] After releasing three singles in Japan, their debut eponymous Japanese studio album was released in June 2011.[67] To promote the album, Girls' Generation embarked on The 1st Japan Arena Tour starting in Osaka on May 31, 2011; the tour attracted 140,000 people in total and generated an estimated ₩20 billion in sales.[67][68][69] The album was met with tremendous success in Japan, peaking atop the Japanese Oricon Albums Chart and becoming the first album by a foreign girl group to top the Oricon chart.[70] Within its first month of release, Girls' Generation sold 500,000 copies and earned a double platinum certification by the Recording Industry Association of Japan.[71][72] The album became the fifth and fifteenth best-selling album in Japan in 2011 in 2012 respectively, with total sales figures of 871,097 copies.[73] A repackaged version titled The Boys was released in December 2011 and peaked at number five on the Oricon Albums Chart.[53] In May 2012, Girls' Generation was certified million by the RIAJ, denoting shipments of one million copies in the country—it became the first album by a South Korean girl group and the second by a South Korean act to earn such achievement.[26][74] The album won the award for Album of the Year at the 2012 MTV Video Music Awards Japan.[75] Following their successful Japanese debut, the group was regarded as the most popular K-pop girl group in Japan alongside Kara[76] and both became the first Korean girl groups to appear at Kōhaku Uta Gassen.[77]

Girls' Generation's third Korean studio album, The Boys, was released in October 2011.[78] The album was released in the United States by Interscope Records, marking Girls' Generation's debut album in the country.[79] To help The Boys connect with audiences worldwide, the group made their debut on US television upon performing on Late Show with David Letterman on January 31 and Live! with Kelly on February 1.[80] They also performed on French television show Le Grand Journal on February 9.[81] The Boys was commercially successful in the group's home country, having sold over 460,000 copies and becoming the highest-selling album of 2011.[82][83] The lead single, "The Boys", peaked atop the Gaon Digital Chart and sold over 3.03 million copies in 2011.[84][85] The group's endeavor to the United States, meanwhile, was met with limited success;[86] The Boys entered the Billboard Top Heatseekers at number 17 and sold 21,000 copies.[13]

In June 2012, Girls' Generation released their fourth Japanese single, "Paparazzi", which reached number two on the Japanese Oricon Singles Chart and was certified Gold by the RIAJ.[53][87] According to SoundScan Japan, the single sold 103,000 copies within its first month of release.[56] Three months later, the group released their fifth Japanese single "Oh!", which was their first number-one single on the Oricon Singles Chart, and achieved a gold certification by the RIAJ.[53][88] Girls' Generation released their second Japanese album, Girls & Peace, in November, which sold 116,963 copies within its first week of release and peaked at number two on the Oricon Albums Chart.[89] It was subsequently certified platinum by the RIAJ and became the forty-first best-selling album of 2012 in Japan with 141,259 copies sold.[90][91] The album was further preceded by a single titled "Flower Power".[92]

2012–2014: I Got a Boy, worldwide recognition, and Jessica's departure

In December 2012, Girls' Generation released "Dancing Queen"—a remake of British singer Duffy's "Mercy" (2008)—as the lead single from their then-upcoming 2013 Korean studio album.[93] On New Year's Day of 2013, the group released their fourth Korean studio album titled I Got a Boy,[94] and held an MBC special television program, Girls' Generation's Romantic Fantasy.[95] The album peaked atop the Gaon Album Chart;[96] and Billboard's World Albums Chart.[97] The title track reached number one on Billboard's Korea K-Pop Hot 100 and the Gaon Digital Chart,[98] and sold over 1.35 million copies.[99] Its music video won Video of the Year at the inaugural YouTube Music Awards in 2013, beating other popular nominees including Psy and Justin Bieber. This attracted attention from Western media outlets as the group was considered lesser-known compared to other candidates at the time.[100][101][102]

In February 2013, Girls' Generation embarked on the Girls & Peace: 2nd Japan Tour, which started in Kobe on February 9.[103] The accompanying DVD was released in September 2013 and topped the Oricon DVD Chart.[104] The group's first world tour, Girls' Generation World Tour Girls & Peace, spanned from June 2013 to February 2014 and consisted of ten concerts in seven Asian countries.[105][106] Girls' Generation released a remix album titled Best Selection Non Stop Mix in March,[107] and a live album titled 2011 Girls' Generation Tour in April 2013.[108] The former charted at number six on the Oricon Albums Chart,[53] while the latter peaked at number one on the Gaon Album Chart.[109] Girls' Generation's third Japanese studio album, Love & Peace, was released in December 2013.[110] The album debuted at number one on the Oricon Albums Chart and was certified gold by the RIAJ.[111][112] The album spawned two singles: "Love & Girls" and "Galaxy Supernova", charting at numbers four and three on the Oricon Singles Chart, respectively.[53]

Girls' Generation promoting "Mr.Mr" on M Countdown

Girls' Generation's fourth Korean EP, Mr.Mr, released in February 2014,[113] reached number one in South Korea.[114] With sales of over 163,000 copies, the EP was the 5th highest-album of the year in South Korea.[115] In the United States, the EP debuted at number 110 on the Billboard 200 with first-week sales of 3,000 copies.[116] The title track was a number-one single on the Gaon Digital Chart and sold over 900,000 units.[117][118] In July 2014, the group released their first Japanese greatest hits album, The Best, which is composed of the group's previous singles and four new tracks. It topped the Oricon Albums Chart for two consecutive weeks and has sold over 175,000 copies in Japan.[119][120] With The Best reaching number one in Japan, Girls' Generation became the first non-Japanese female group in Asia to have three number-one albums in the country.[121] They also completed their third concert tour in Japan, Love & Peace, within that month. The group's three Japanese concert tours attracted 550,000 spectators in total, setting the record for a K-pop girl group.[122]

On September 30, 2014, member Jessica announced that she had been dismissed from the group. SM Entertainment confirmed her departure, stating Jessica was no longer a member of Girls' Generation due to conflicts between her and the group's schedules. Girls' Generation continued to promote as an eight-member group thereafter.[123] During an event held in the same day in Shenzhen, the members were visibly emotional. The next day, the group's leader Taeyeon apologised to their fans, saying "From the start, we've only wanted to protect Girls' Generation ... Please believe in us one more time."[124]

The remaining eight members proceeded with the group's activities, holding The Best Live concert at Tokyo Dome on December 9, 2014. The concert was a sellout and attracted 50,000 spectators.[125] The recorded show was released as a DVD in April 2015, which topped both Oricon's DVD and Blu-ray charts simultaneously.[126]

2015–2021: Lion Heart, Holiday Night, and hiatus

Girls' Generation performing at the DMC Festival in 2015

Girls' Generation's first release as an eight-member group was "Catch Me If You Can", released in March 2015.[127] It was recorded in both Korean and Japanese; the Korean version was released worldwide on April 10,[128] while the Japanese version was released on April 22, 2015.[129] It peaked at number 19 in South Korea[130] and number eight in Japan.[53]

The group's first album as an eight-member group, their fifth Korean studio album Lion Heart, was released on August 19, 2015.[131] The album reached number one in South Korea,[132] and at number 11 in Japan.[133] The album sold over 145,000 copies in 2015.[134] It produced three singles; the lead single "Party" reached number one on the Gaon Digital Chart,[135] and number ten on the Japan Hot 100.[136] Following the release of "Party", Girls' Generation appeared on the Billboard Social 50 at number 44 on August 1, 2015.[137] The following week, the group's position on the chart rose to number 22.[138] The follow-up singles "Lion Heart" and "You Think" were made available in conjunction with the release of the album. They charted at numbers four and 30 on the Gaon Digital Chart, respectively.[139]

To promote the album, the group starred in a South Korean reality television program titled Channel Girls' Generation.[140] They embarked on Girls' Generation's Phantasia, a concert tour which started on November 21, 2015, in Seoul. With this achievement, Girls' Generation became the first South Korean girl group to hold a fourth concert tour.[141] The group also concurrently embarked on their 4th Japan Tour, which commenced on December 12, 2015, at Nagoya.[142] The Gaon Music Chart announced that Girls' Generation was the most successful girl group of South Korea in 2015.[143] In August 2016, to commemorate the group's ninth anniversary, S.M. Entertainment released a single titled "Sailing (0805)". The lyrics were written by member Sooyoung, highlighting the relationship between the group and their fans.[144]

Girls' Generation performing at the 2017 DMC Peace Concert

In July 2017, Girls' Generation announced the release of their sixth Korean-language studio album to commemorate the group's tenth anniversary.[145] The album, titled Holiday Night, was released on August 7, 2017.[146] It debuted atop the Billboard World Albums chart,[147] and peaked at number two on the Gaon Album Chart.[148] The album surpassed The Boys as Girls' Generation's fastest-selling Korean-language album in the first week,[149] and sold over 167,000 copies by the end of 2017.[150]

In October 2017, Tiffany, Sooyoung, and Seohyun left SM Entertainment on the condition that the group remains together.[151] With the group on an extended hiatus, all members primarily focused on their solo careers.[152][153][154] Girls' Generation reunited in September 2021 with an appearance on variety show You Quiz on the Block, which marked their first group activity in four years.[155]

2022–present: 15th anniversary reunion, and Forever 1

In May 2022, SM Entertainment announced that Girls' Generation would have a full-group comeback for their fifteenth anniversary, ending their five-year hiatus.[156][157] To commence the anniversary promotion, the group took part in an 8-episode reality show, Soshi TamTam, which began airing on JTBC in July.[158] Their seventh Korean-language studio album, Forever 1, was released in August 2022, peaking at number two on the Circle Chart.[159][160] The group performed at the SM Town Live 2022 concert during the same month,[161] and also held a sold-out special event "Long Lasting Love" in September 2022.[162]

In August 2023, Sunny left SM Entertainment after her exclusive contract with the company ended.[163]

Subgroup and solo endeavors

In April 2012, SM Entertainment formed a subgroup of Girls' Generation named TTS (or TaeTiSeo), composed of three members: Taeyeon, Tiffany, and Seohyun.[164] TTS has released three extended plays: Twinkle (May 2012),[165] Holler (September 2014),[166] and Dear Santa (December 2015).[167] In August 2018, SM Entertainment formed the second subgroup of Girls' Generation named Girls' Generation-Oh!GG, composed of five members: Sunny, Taeyeon, Yoona, Yuri and Hyoyeon. They released their debut single album, Lil' Touch, on September 5.[168]

Taeyeon was the first member of Girls' Generation to debut as a solo singer; her debut EP I was released in October 2015,[169] which peaked at number two on the Gaon Album Chart. Taeyeon's second EP, Why (2016), peaked atop the Gaon Album Chart.[170] She has released three studio albums, My Voice (2017),[171] Purpose (2019),[172] and INVU (2022), and three further EPs, This Christmas: Winter Is Coming (2017),[173] Something New (2018),[174] and Voice (2019).[175] Tiffany was the second member to debut as a solo singer, releasing her debut EP I Just Wanna Dance in May 2016.[176] After leaving SM Entertainment, Tiffany released her second EP, Lips on Lips, in February 2019.[177] Seohyun followed with her debut EP, Don't Say No, in January 2017.[178] Yuri and Yoona also released their debut EPs titled The First Scene (2018)[179] and A Walk to Remember (2019), respectively.[180] Since 2016, Hyoyeon has also released several solo singles both under her given name and her DJ Hyo moniker.[181][182][183] In May 2022, Hyoyeon released her debut EP Deep.[184] In December 2018, Sooyoung released "Winter Breath", her first solo single since departing from SM Entertainment.[185]

Since 2017, the members began exploring their individual careers and have branched out into various entertainment fields. The range of activities include roles in movies, dramas and plays, variety shows appearances, starting personal YouTube channels, and also continuing to release music individually. By 2020, the diversity of their projects has been declared as an ideal example of growth for a veteran girl group.[186][187] In particular, Yoona, Sooyoung, Yuri and Seohyun have received attention for their growth and diversity as actresses.[188][189] Moreover, Girls' Generation is also recognized for continuing to support each other despite their solo activities.[190][191]

Artistry

Musical styles

"We don't have any desire now to create a popular song like "Gee". Of course if that happened, we would be perfectly happy, but what we continue to strive for is performance. Girls' Generation's key advantage as a group is performance and vocal line so we worry a lot over songs that will fulfill both of these areas."

–Member Sooyoung discussing the group's music styles[195]

Girls' Generation's music is predominantly bubblegum pop and electropop.[93][192] The group's early singles such as "Gee", "Tell Me Your Wish (Genie)" (2009), and "Oh!" (2010) are described as "cutesy" bubblegum pop;[196][197][198] "Gee" also features elements of techno and hip hop, as noted by Abigail Covington from The A.V. Club.[192] Nevertheless, the group's musical styles have varied widely ever since; Anzhe Zhang from the New York University wrote that despite the fact that Girls' Generation's styles are deemed "mainstream" in South Korea, the group "has grown sonically more experimental".[199]

Their 2011 single "The Boys" departs for a more "mature" style from the group's previous emphasis on "cutesy" themes;[197] it incorporates elements from hip hop, a genre that Girls' Generation had never ventured into.[200] The titular studio album, according to AllMusic's reviewer Tim Sendra, includes uptempo dance tracks "with a straight pop radio feel."[201] Girls' Generation's 2012 single "Dancing Queen"—a remake of British singer Duffy's "Mercy" (2008)—features a "funky pop" production, as opposed to the group's signature electropop sound.[93] Their 2013 single "I Got a Boy" was noted for its eclectic musical style, utilizing various genres ranging from bubblegum pop, electropop and drum and bass to pop-rap, EDM, and dubstep.[194][202][203] Jeff Benjamin from Billboard lauded the song as "one of the most-forward thinking lead pop singles heard in any country".[194] Both aforementioned singles' parent album, I Got a Boy (2013), combines elements from a wide range of genres such as 1980s new wave, EDM, and classic and contemporary R&B.[204]

Girls' Generation's 2014 EP, Mr.Mr., features "exciting" R&B sounds with "cool, simple" melodies.[205] AllMusic's Heather Phares also noted inspirations of EDM, hip hop, traditional K-pop sound, and late-1980s europop on the EP, which she labelled "a set of songs that offers something for every kind of Girls' Generation and expands their musical reach."[206] The group's 2015 album Lion Heart brings back their signature bubblegum pop sound;[207] its third single "You Think", however, is a hip hop song that incorporates trap beats in its instrumentation.[208]

Lyrics and themes

Although most Girls' Generation's releases are written by songwriters for S.M. Entertainment, some members occasionally participated in songwriting. Member Yuri wrote the lyrics for "Mistake" from their 2010 EP Hoot.[209] Sooyoung penned the lyrics to "How Great Is Your Love" on the group's 2011 studio album The Boys.[210][211] Members Sooyoung, Yuri, and Seohyun wrote the lyrics for "Baby Maybe" and "XYZ" on the group's 2013 studio album I Got a Boy.[212]

The group's main lyrical themes as characterized by Chris True from AllMusic are "dance party" and "girls night out".[213] Girls' Generation's songs have been criticized by Western media outlets for not portraying female empowerment but promoting the opposite. Ceejay Lee from feminist magazine Fem criticized the "generic" themes of Korean girl groups like Wonder Girls or Girls' Generation as "sexist": "[They] infantilize themselves to emasculate males by pandering childlike, puritanical innocence [...] It only reinforces that females are weak beings that serve to gratify males and that males need to be "man" enough to "protect" them."[214] Stephen Epstein from the Victoria University of Wellington and James Turnbull from Dongseo University expressed concern that the lyrics of K-pop girl groups may raise considerable questions about the empowering nature of "Girl Group Fever"—particularly with singles "Gee" and "Oh!"[215]

Several of Girls' Generation's songs, such as "Run Devil Run", "Hoot", and "Bad Girl" (from their 2011 eponymous Japanese album) are noted for portraying "confident young women with their own opinion", which is a departure from their early singles.[72] The group's 2011 single "The Boys" was noted for conveying a feminist theme and was compared to Beyoncé's 2011 single "Run the World (Girls)" for the same "women-powered" content;[216] Eun-Young Jun in the book The Korean Wave: Korean Media Go Global (2013) noted its lyrics for depicting "sexually daring women" who are confident in their sexuality.[198]

Image

Girls' Generation was known for synchronized choreography in uniforms (left: 2010's "Oh!") in their early years, and later switched to a more mature image, choosing their own outfits (right: 2011's "The Boys").

Girls' Generation is known for reinventing their fashion styles and stage performances throughout their career. In their early years, the group performed in uniforms; with the debut single "Into the New World", they introduced themselves as high school students.[217] In 2009, the group set the "colorful skinny jeans" fashion trend with "Gee",[218][219] and later opted for a marine-inspired image on wearing uniforms and shorts that highlighted their legs with "Tell Me Your Wish (Genie)".[220] In 2010, the group's image became more diverse: they used a cheerleader concept for "Oh!",[217] while the performances of their 2010 single "Run Devil Run" was noted for conveying a darker theme, which was billed "Black SoShi".[221] Later that year, the group transformed themselves to Bond Girls-inspired singers for the visual of "Hoot".[222] In 2011, the group established a "heroine" image, with members choosing their own outfits, emphasizing each of the members' own tastes rather than performing in uniforms.[222] For the performances of "I Got a Boy" (2013), the members opted for flat shoes instead of their signature high heels in order to perform the choreography correctly.[223][224] Girls' Generation's visuals for their 2015 singles "Catch Me If You Can" and "You Think" were noted for intricate choreography moves with a more "powerful" and "sexy" image.[225][226]

Girls' Generation's image has often been regarded as "innocent", and their performances onstage are described as "youthful" and "colorful;" Ceejay Lee from Fem commented that Girls' Generation's outfits often reveal legs rather than "cleavages or derrières."[214] Eun-Young Jung in the book The Korean Wave opined that the group's concepts fall into two main categories—"innocent, cutesy, happy" (early singles "Gee", "Genie", "Oh!") and "more mature, yet not overly sexy, feminine" (later singles "Run Devil Run" and "Hoot").[198] A writer for the Korean Culture and Information Service deemed the group's image as "sexy" and "girly" "goddesses that are hard to approach".[227] John Seabrook from The New Yorker described Girls' Generation as "a group of preppy-looking young women in skinny trousers. When they wear hot pants, it's to display the gams, not the glutes."[228] New York Magazine stated: "according to label executives and fans, [Girls' Generation's] appeal is not their music, which is catchy but derivative. Instead, the [group projects] a humility that gives their fans the illusion that 'when you see them on stage it's like they've come to see you.' "[229] Taylor Glasby from Dazed remarked that not only the group's early "pure" image and music were appealing, but the members' personalities as a whole "uniquely solidified the GG experience into an intimate family affair," noting that their supporters look up to all the members as "sisters, role models and icons".[230] Discussing the public's scrutiny on the group's physical image, member Tiffany remarked:

At first it always bothers you even though you say it doesn't. But I think if you want to exceed limits, you have to suck that all in and be happy with what you have. At first it was painful to watch all those things but now I take it as constructive criticism or I don't bother to look at it.[230]

Legacy

"We always said this among ourselves in the beginning. Popularity, like the seasons, comes and goes around. If it's spring for one of us, let's not get conceited. What's important is not individual popularity, but the longevity of our team. When each and every one of us does well, Girls' Generation will do well."

–Member Sunny discussing the group's view on their popularity[231]

Girls' Generation has been regarded as a prominent figure in South Korean culture and the Korean wave.[72][232][233][234][235] Their immense popularity in South Korea has earned the group the titles "The Nation's Singers" (국민가수; Gukmin gasu) and "The Nation's Girl Group" (국민걸그룹; gukmin geolgeurup).[236][237][238] In South Korea, they are credited as the lead female group that shifted the public's focus back to female idols after the Korean music industry experienced an influx of male idol groups from 2002 to 2007.[239] CNN noted the group as a "national phenomenon" in South Korea and labelled them the "Asian version" of British girl group Spice Girls,[101] and Tyler Brûlé writing for the Financial Times selected the group as one of the ten most recognizable features of South Korea in 2011; they were the only musical act to make the list.[240] Japanese magazine Nikkei Business suggested the group's international expansion and success was the musical equivalent to Samsung's global trend.[241]

Girls' Generation with first lady Kim Yoon-Ok at the Blue House in August 2011

A fixture on South Korean power rankings, the group placed within the top ten of Forbes Korea Power Celebrity 40 from 2010 to 2016, topping the list three times (2011, 2012, 2014).[242] Girls' Generation consistently ranked in the top five of Gallup Korea's Singer of the Year poll from 2007 to 2016, topping the list three times (2009, 2010, 2011).[243] The Sisa Journal named the group the most influential entertainers of 2011 and 2012,[244] while Asia Today [ko] included the group in their list of 50 Korean Power Leaders in 2011.[245] The group was named one of South Korea's "super brands" by the Korean Institute for Industrial Policy Studies in 2011,[246] and one of the five South Korean musical acts that best represented K-pop during the past two decades by the Korea Creative Content Agency in 2015.[note 1] In 2012, Girls' Generation became the first celebrities to have official postage stamps distributed by the Korea Post.[248][249] In 2017, Billboard ranked Girls' Generation at number one on their "Top 10 K-pop Girl Groups of the Past Decade" list.[250]

The group's 2009 single "Gee" was declared "Song of the Decade" by Melon and is regarded as one of the first K-Pop songs to gain international attention, according to Google Statistics.[251][252][253] Ian Martin of The Japan Times noted that the group's popularity was still strong even after the Korean Wave appeal had died down in Japan in 2011–12.[254] During 2009–2011, the group generated 68.8 billion ($62 million), raking in $20 million in profits and becoming the highest profit earner for their label SM Entertainment.[255][256] By 2012, Girls' Generation had sold over 30 million digital singles and 4.4 million physical albums, making them one of the best-selling artists in South Korea.[23] Their songs have been widely recognized as the signature songs of K-pop: Pitchfork included "I Got a Boy" and "Gee" in their list of 20 essential K-pop songs, crediting them as the "magnum opus" of modern Korean music.[193][196] Spin labelled "Run Devil Run" and "Gee" the 11th and 5th greatest K-pop songs of all time, respectively.[257] Billboard placed "I Got a Boy" at number 21 on their list of the 100 Greatest Girl Group Songs, describing it as "proof to why girl-group music is in a league of its own in terms of excitement and boundary pushing".[258] In 2023, Rolling Stone named "Gee" the greatest song in the history of Korean pop music.[259]

A Girls' Generation concert in 2010

Girls' Generation became the first girl group to achieve four music videos with over 100 million views on YouTube in 2015, with "Gee", "I Got a Boy", "The Boys", and "Mr. Taxi",[260] and the first Asian girl group to amass five such videos with the addition of "Oh!" in 2016.[261] Billboard Boxscore reported that Girls' Generation was the top touring K-pop girl group by 2016.[262] The group won two Digital Daesangs (2009 and 2011) and one Disk Daesang (2010) at the Golden Disk Awards, making them the first girl group to win a Grand Prize three times in a row in the award's history[263] and the first girl group to win an Album of the Year (Disk Daesang).[264] They also won two Daesangs at the Seoul Music Awards,[265] and were crowned both Artist of the Year and Best Female Group at the 2011 Mnet Asian Music Awards.[266] Guinness World Records recognized Girls' Generation in its 2018 print edition as the artist that has earned the most awards at the Melon Music Awards (13 in total).[267] In 2015, Girls' Generation became the first artist to accumulate 100 music show wins in Korea.[268][269]

The group's lasting success has inspired or influenced various female K-pop singers such as Twice's Momo, Sana, and Mina,[270][271] Mamamoo's Moonbyul,[272] Itzy's Chaeryeong,[273] Aespa's Karina,[274] Le Sserafim's Sakura,[275] Billlie's Tsuki,[276] Choi Ye-na,[277] and Fifty Fifty's Keena.[278] Girl groups such as Apink,[279][280] GFriend,[281] Lovelyz,[282] Oh My Girl,[283] Red Velvet,[284] Momoland,[285] Iz*One,[286] GWSN,[287] STAYC,[288] Melody Day,[289] Dreamcatcher,[290] Kep1er,[291] Rocket Punch,[292] and Mimiirose[293] have declared them as their role models.

After reuniting for their 15th anniversary, Girls' Generation became one of the longest running K-pop girl groups.[294] Writing for The Korea Herald, Choi Ji-won highlighted the significance of their return in "an industry where most girl groups cannot stand the test of time", especially considering that they are in different companies.[295] Jeff Benjamin from Billboard further remarked that Girls' Generation is the latest example in a trend of groups staying together even if they depart the label that created them.[296] Reporters from the Kyunghyang Shinmun commented on how in the K-pop industry where "young age is the capital", Girls' Generation and Kara's reunions in 2022 marked a milestone in the history of girl groups.[297]

Endorsements

Girls' Generation for a LG Electronics commercial in 2012

Girls' Generation are regarded as one of the most sought-out advertisers in South Korea.[298] Marketers named the group as the models with the most influence over consumers, attributing the group's positive attention from the public to their vocals, looks, and fashion sense.[299] The group has appeared in over forty endorsement deals—major ones included LG, Intel, Korean chicken chain Goobne Chicken, Casio, Samantha Thavasa, Domino's Pizza and Lotte.[228][300] They also collaborated with Korean shopping mall 10 Corso Como Seoul to create their own perfume brand "Girl".[301]

In 2009, the popularity of "Gee" helped the group generate ₩1.5 billion ($1.2 million) in endorsement revenue.[302] In 2011 and 2012, the members of Girls' Generation combined were the South Korean celebrities who shot the most commercials.[303][304]

Discography

Tours

Filmography

See also

Notes

  1. ^ The other four were BoA, TVXQ, Big Bang, and Psy.[247]

References

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