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{{Use dmy dates|date=April 2014}}
{{Infobox single <!-- See Wikipedia:WikiProject_Songs -->
{{Use British English|date=April 2014}}
| Name = 30 Minute Love Affair
{{Infobox song
| Cover = Paloma Faith 30MLA.jpg
| Border =
| name = 30 Minute Love Affair
| Alt =
| cover = Paloma Faith - 30 Minute Love Affair.png
| Caption =
| alt =
| Artist = [[Paloma Faith]]
| type = single
| Album = [[Fall to Grace]]
| artist = [[Paloma Faith]]
| A-side =
| album = [[Fall to Grace]]
| released = {{Start date|2012|08|10|df=yes}}
| B-side =
| recorded = 2011
| Released = {{Start date|2012|08|10|df=yes}}
| Recorded = 2011
| studio =
| venue =
| Genre = [[pop music|Pop]], [[synthpop]],<ref name="BBC Review">{{cite web|url=http://www.bbc.co.uk/music/reviews/rfcg |title=Music - Review of Paloma Faith - Fall to Grace |publisher=BBC |date= |accessdate=2012-05-30}}</ref> [[soul]]
| genre = [[Synthpop]]<ref name="Announces"/>
| Length = {{Duration|m=3|s=19}} <small>(Album version)
| length = {{Duration|m=3|s=19}}
| Format = [[music download|Digital download]]
| Label = [[RCA Records]]
| label = [[RCA Records|RCA]]
| writer = {{flatlist|
| Writer = Paloma Faith, [[Chris Braide]]
* [[Paloma Faith]]
| Producer = [[Nellee Hooper]]
* [[Chris Braide]]
| Certification =
| Chronology =
| Last single = "[[Picking Up the Pieces (Paloma Faith song)|Picking Up the Pieces]]"<br>(2012)
| This single = "'''30 Minute Love Affair'''"<br />(2012)
| Next single = "[[Never Tear Us Apart]]"<br />(2012)
| Misc = {{External music video|{{YouTube|O0O2DfNRxv4|"30 Minute Love Affair"}}}}
}}
}}
| producer = [[Nellee Hooper]]
| prev_title = [[Picking Up the Pieces (Paloma Faith song)|Picking Up the Pieces]]
| prev_year = 2012
| next_title = [[Never Tear Us Apart#Paloma Faith version|Never Tear Us Apart]]
| next_year = 2012
| misc = {{External music video|{{YouTube|O0O2DfNRxv4|"30 Minute Love Affair"}}}}
}}
"'''30 Minute Love Affair'''" is a song performed by English recording artist [[Paloma Faith]]. It was released on 10 August 2012, by [[RCA Records]], as the second single from her second studio album ''[[Fall to Grace]]'' (2012). The song was written by Faith and [[Chris Braide]], while [[Nellee Hooper]] produced it. Faith explained that the concept of the song is based on a real-life encounter she had with a [[busker]] when she was fourteen. The singer said that she wanted the song to have a similar feel of freedom and escape that the 2011 film ''[[Drive (2011 film)|Drive]]'' evokes.


The artwork for the song was released on 3 July 2012. The music video, which was directed by [[Emil Nava]] and filmed at the Clapham Grand, was released on 9 July. It shows Faith performing "30 Minute Love Affair" in a [[Soho]] strip club and enjoying a brief relationship with another man, following an argument with her boyfriend. "30 Minute Love Affair" has received mostly positive attention from critics and it reached a peak position of number 50 on the [[UK Singles Chart]].
"'''30 Minute Love Affair'''" is a song by English singer-songwriter [[Paloma Faith]] from her sophomore album ''[[Fall to Grace]]''. Produced by [[Nellee Hooper]], and written by Faith,[[Chris Braide]], it was released as the album's second single on 10 August 2012. Faith revealed "30 Minute Love Affair" was written while remembering meeting a [[busker]] when she was 14, singing songs with him and falling a little in love, but she did not see him, again, even though he promised he would be back the next day.<ref name=photoshoot>{{cite web|url=http://www.youtube.com/watch?v=AsF1k00uXo8 |title=Paloma Faith - Paloma Photoshoot - Behind The Scenes |publisher=YouTube |date= |accessdate=2012-05-30}}</ref>


==Background==
The music video for the song was directed by Emil Nava, the story is Faith has had an argument with her boyfriend, and she enters a nightclub and meets another man, where she has a 30 minute love affair with. The song has achieved positive reviews from most critics, calling it an Annie Lennox-style synth-pop song.
On 3 July 2012, Faith announced that "30 Minute Love Affair" would serve as the second single from her second studio album ''[[Fall to Grace]]''.<ref name="NextSingle">{{cite web|url=http://www.palomafaith.com/gb/latest/detail/palomas_next_single_revealed/|title=30 Minute Love Affair released 12th Aug|date=3 July 2012|work=Palomafaith.com|publisher=[[Sony Music Entertainment|Sony Music Entertainment UK]]|access-date=6 July 2012|archive-url=https://web.archive.org/web/20120708025430/http://www.palomafaith.com/gb/latest/detail/palomas_next_single_revealed/|archive-date=8 July 2012|url-status=dead|df=dmy-all}}</ref> Co-written by Faith and [[Chris Braide]] and produced by [[Nellee Hooper]], the track was released in the UK by [[RCA Records]] on 12 August 2012.<ref name="Announces">{{cite web|url=http://www.digitalspy.co.uk/music/news/a391591/paloma-faith-announces-new-single-30-minute-love-affair.html|title=Paloma Faith announces new single '30 Minute Love Affair'|last=Daniels|first=Colin|date=4 July 2012|work=[[Digital Spy]]|publisher=[[Hearst Magazines UK]]|access-date=4 July 2012}}</ref><ref name="Booklet"/> "30 Minute Love Affair" is based on a real-life encounter Faith had with a [[busker]] in [[Leicester Square]] when she was fourteen.<ref name="Announces"/> The singer explained "I asked him if he'd be there the next day and he said he would. When I went back he was gone, and I've never forgotten it."<ref name="Announces"/> Faith commented during a behind the scenes video that it was sometimes better if you did not get to know certain people that you have a fleeting moment with because then they stay perfect in your memory, which they might not do if you get to know them.<ref name="BehindTheScenes">{{cite AV media|url=https://www.youtube.com/watch?v=I8M_eRMjiPQ|people=Faith, Paloma|year=2012|title=Paloma Faith – 30 Minute Love Affair – Behind The Scenes|publisher=[[Sony Music Entertainment]]|access-date=10 August 2012}}</ref>


Faith stated that the single was "a definite nod" to the soundtrack of the 2011 film, ''[[Drive (2011 film)|Drive]]''.<ref name="ReleaseTime">{{cite web|url=http://www.palomafaith.com/gb/latest/detail/its_album_release_time/|title=It's album release time!|last=Faith|first=Paloma|date=28 May 2012|work=Palomafaith.com|publisher=[[Sony Music Entertainment|Sony Music Entertainment UK]]|access-date=4 July 2012|archive-url=https://web.archive.org/web/20120704170715/http://www.palomafaith.com/gb/latest/detail/its_album_release_time/|archive-date=4 July 2012|url-status=dead|df=dmy-all}}</ref> She wanted to give the song the same type of "80's road movie" feel and "a sense of freedom and escape" that the film evokes.<ref name="ReleaseTime"/> The artwork for the song was also revealed on 3 July.<ref name="NextSingle"/> It shows Faith in a blue [[Bernard Chandran]] long sleeve lace dress about to kiss a man.<ref>{{cite web|url=http://musicfashionland.com/30-minute-love-affair-single-cover-paloma-faith-in-bernard-chandran/|title="30 Minute Love Affair" Single Cover: Paloma Faith in Bernard Chandran|date=12 July 2012|publisher=Music Fashionland|access-date=8 August 2012|archive-date=26 February 2014|archive-url=https://web.archive.org/web/20140226033514/http://musicfashionland.com/30-minute-love-affair-single-cover-paloma-faith-in-bernard-chandran/|url-status=dead}}</ref>
==Background and artwork==
Paloma Faith revealed "30 Minute Love Affair" was written while remembering meeting a [[busker]] when she was 14, singing songs with him and falling a little in love, but she did not see him, again, even though he promised he would be back the next day. She further commented about the situation: "We sang songs together, and i kind of fell in love with him".<ref name=photoshoot/> Faith commented during the behind the scenes of the songs music video that its sometimes is better to not get to know certain people that you met, because they stay perfect in your memory forever. And if you hadn't got to know them maybe you realise they are not perfect.<ref name=30mlamv>{{cite web |url=http://www.youtube.com/watch?v=I8M_eRMjiPQ |title=Paloma Faith - 30 Minute Love Affair - Behind The Scenes |deadurl=no |accessdate=2012-08-10}}</ref> On 3 July Faith officially annouuced that "30 Minute Love Affair" is going to be the second single from he album, the next day she revealed the artwork. The artwork of the single reflects as it depicts a fantasy of what she believes it would have felt like if they met, again, and shows her in a dreamy setting about to kiss a man. Co-written by Faith and [[Chris Braide]], "30 Minute Love Affair" was released by RCA Records on 12 August 2012, as the second single from [[Fall to Grace]]. The song was mixed up for the release, instead of using the album version wich is more of a piano ballad, for a more upbeat sound.


==Reception==
==Critical reception==
Robert Copsey from [[Digital Spy]] said about the song: "Countering the slower moments are smoky disco numbers 'Blood Sweat & Tears' and '30 Minute Love Affair', the latter a Cyndi Lauper-meets-Drive number whose hooks dig much deeper than you'd expect. He gives the song 4 stars our of 5, further commented: "I'll never forget it, our 30 minute love affair," Paloma Faith sings wistfully on the chorus of her new single. You'd be forgiven for thinking that she was alluding to something much seedier than she really is, particularly given the setting of Soho's red-light district for the accompanying music video. Fortunately, further investigation quickly tells otherwise".<ref name="Digital Review">{{cite web |last=Copsey|first=Robert |url=http://www.digitalspy.co.uk/music/albumreviews/a384032/paloma-faith-fall-to-grace-album-review.html |title=Paloma Faith: 'Fall To Grace' - Album review - Music Album Review |publisher=Digital Spy |date= |accessdate=2012-05-30}}</ref>


===Critical response===
Nick Levine from [[BBC]] described the song a Annie Lennox-style synth-pop song.<ref name="BBC Review"/> Colin Gentry from [[4Music]] , commented on the song, saying: "After the string-heavy heartbreak of Picking Up the Pieces, Paloma Faith has changed tack with her new single." "30 Minute Love Affair is a love song about a fleeting romance, with more than a ring of Adele about it. With her album Fall to Grace peaking at No 2, could this single get it up to the top spot?"<ref name="4 music review">{{cite web |url=http://www.4music.com/news/news/5166/Paloma-Faith-30-Minute-Love-Affair |title=Paloma Faith - 30 Minute Love Affair}}</ref>
"30 Minute Love Affair" received mostly positive reviews. Robert Copsey from Digital Spy included "30 Minute Love Affair" in the website's "10 tracks you need to hear" playlist.<ref name="TenTracks">{{cite web|url=http://www.digitalspy.co.uk/music/thesound/a392351/playlist-10-tracks-you-need-to-hear.html|title=Playlist: 10 tracks you need to hear|last=Copsey|first=Robert|author2=Corner, Lewis|date=9 July 2012|work=[[Digital Spy]]|publisher=[[Hearst Magazines UK]]|access-date=9 July 2012}}</ref> Copsey commented "The blend of Faith's soul-drenched vocals with buzzing '80s synths results in a [[Cyndi Lauper]]-meets-''Drive'' number".<ref name="TenTracks"/> During his official review of the single, Copsey gave it four out of five stars and stated "You'd be forgiven for thinking that she [Faith] was alluding to something much seedier than she really is, particularly given the setting of Soho's red-light district for the accompanying music video. Fortunately, further investigation quickly tells otherwise."<ref>{{cite news|url=http://www.digitalspy.co.uk/music/singlesreviews/a395478/paloma-faith-30-minute-love-affair-single-review.html|title=Paloma Faith: '30 Minute Love Affair' – Single review|last=Copsey|first=Robert|date=26 July 2012|work=[[Digital Spy]]|publisher=[[Hearst Magazines UK]]|access-date=27 July 2012}}</ref> Colin Gentry of [[4Music]] said "After the string-heavy heartbreak of 'Picking Up the Pieces', Paloma Faith has changed tack with her new single. '30 Minute Love Affair' is a love song about a fleeting romance, with more than a ring of [[Adele]] about it."<ref>{{cite web|url=http://www.4music.com/news/news/5166/Paloma-Faith-30-Minute-Love-Affair|title=News: Paloma Faith – 30 Minute Love Affair|last=Gentry|first=Colin|date=10 July 2012|work=[[4Music]]|publisher=[[Box Television]]|access-date=15 July 2012|archive-url=https://web.archive.org/web/20120820002349/http://www.4music.com/news/news/5166/Paloma-Faith-30-Minute-Love-Affair|archive-date=20 August 2012|url-status=dead|df=dmy-all}}</ref>


John Dingwall, writing for the ''[[Daily Record (Scotland)|Daily Record]]'', said "A superb soul effort backed by the sort of synth work that wouldn't be out of place on an early [[Depeche Mode]] pop effort rekindled by [[Stock, Aitken & Waterman]]."<ref>{{cite news|url=https://www.questia.com/read/1G1-299907955|title=Singles and albums with John Dingwall|last=Dingwall|first=John|date=17 August 2012|work=[[Daily Record (Scotland)|Daily Record]]|publisher=[[Trinity Mirror]]|access-date=20 June 2013}}{{subscription required}}</ref> A reporter for the ''[[Sunday Mail (Scotland)|Sunday Mail]]'' quipped that the track is "a powerful little number".<ref>{{cite news|url=http://www.highbeam.com/doc/1G1-299931591.html|archive-url=https://web.archive.org/web/20160325044123/https://www.highbeam.com/doc/1G1-299931591.html|url-status=dead|archive-date=25 March 2016|title=7 Tunes; This week's essential download tracks pick of the week|date=12 August 2012|work=[[Sunday Mail (Scotland)|Sunday Mail]]|publisher=[[Trinity Mirror]]|access-date=20 June 2013}}{{subscription required}}</ref> While Nick Levine from the [[BBC]] called the song "[[Annie Lennox]]-style synth-pop."<ref>{{cite web|url=https://www.bbc.co.uk/music/reviews/rfcg|title=Paloma Faith Fall to Grace Review|last=Levine|first=Nick|date=18 May 2012|publisher=[[BBC]]|access-date=30 May 2012}}</ref> During her review of ''[[Fall to Grace (album)|Fall to Grace]]'', [[Contactmusic.com]]'s Hayley Avron proclaimed "'30 Minute Love Affair' is possibly the worst offender. The concept of the song goes nowhere beyond the obvious connotations of the title and musically, it sounds as though the love affair lasted longer than it took to write the song."<ref>{{cite web|url=http://www.contactmusic.com/album-review/paloma-faith-fall-to-grace|title=Paloma Faith – Fall To Grace Album Review|last=Avron|first=Hayley|date=May 2012|publisher=[[Contactmusic.com]]|access-date=8 August 2012}}</ref> ''The Scotsman'''s Fiona Shepherd branded the song "dreary".<ref>{{cite news|url=http://www.highbeam.com/doc/1P2-34183611.html|archive-url=https://web.archive.org/web/20181120203058/https://www.highbeam.com/doc/1P2-34183611.html|url-status=dead|archive-date=20 November 2018|title=Review : Paloma Faith|last=Shepherd|first=Fiona|date=29 January 2013|work=[[The Scotsman]]|publisher=[[Johnston Press]]|access-date=20 June 2013}}{{subscription required}}</ref>
==Chart performance==

Though it wasn't released as a single in the UK yet, "30 Minute Love Affair" debuted on the single chart at number 197 on the week ending of 5 August 2012 and rose to number 87 the next week. After being released officially, it reached number 50 on the chart. Next week it fell one place down to number 51. Its third week on the chart the song fell to number 60.
===Chart performance===
"30 Minute Love Affair" made its debut on the [[UK Singles Chart]] before its official release. The song later rose from number 87 to a peak position of number 50, selling 7,414 copies.<ref name="uk"/><ref>{{cite web|url=http://www.musicweek.com/businessanalysis/read/official-charts-analysis-olympics-boost-for-chart/051443|title=Official Charts Analysis: Olympics boost for albums|last=Jones|first=Alan|date=20 August 2012|work=[[Music Week]]|publisher=Intent Media|access-date=20 June 2013}}</ref>


==Music video==
==Music video==
[[File:The Clapham Grand - geograph.org.uk - 1383498.jpg|thumb|right|200px|The music video for "30 Minute Love Affair" was shot at the Clapham Grand.]]
The accompanying [[music video]], directed by Emil Nava, who previously directed "Picking Up the Pieces", was released on 9 July 2012 and its behind the scenes on 6 August 2012. On 1 August 2012 a acoustic session of the song was released, shows Faith singing the song, filmed in black and white. Her boyfriend in the video is portrayed by Faith's real life friend, James, who also appeared on Faiths previous video for "Picking Up the Pieces" as her love intrest. Faith said her look was inspired by Marilyn Monroe.<ref name=30mlamv/> Faith described the concept behind the video, saying:
The accompanying music video, directed by Emil Nava, was released on 9 July 2012.<ref name="UnveilsVideo">{{cite web|url=http://www.digitalspy.co.uk/music/news/a392326/paloma-faith-unveils-30-minute-love-affair-music-video-watch.html|title=Paloma Faith unveils '30 Minute Love Affair' music video – watch|last=Corner|first=Lewis|date=9 July 2012|work=[[Digital Spy]]|publisher=[[Hearst Magazines UK]]|access-date=9 July 2012}}</ref><ref>{{cite web|url=http://www.sonymusic.fi/2012/07/10/katso-paloma-faithin-uusi-musiikkivideo-30-minute-love-affair/|title=See Paloma Faith's new music video 30 Minute Love Affair|date=10 July 2012|publisher=[[Sony Music Entertainment|Sony Music Entertainment Finland]]|language=fi|access-date=10 July 2012|archive-url=https://web.archive.org/web/20160304074633/http://www.sonymusic.fi/2012/07/10/katso-paloma-faithin-uusi-musiikkivideo-30-minute-love-affair/|archive-date=4 March 2016|url-status=dead|df=dmy-all}}</ref> It was filmed on location at the [[Grand Theatre, Clapham|Clapham Grand]] on 12 June 2012.<ref>{{cite web|url=https://twitter.com/Palomafaith/status/212465850182152192|title=Just getting dolled up to shoot my new video for 30 minute love affair. It's a 7am-3am shoot!|last=Faith|first=Paloma|date=12 June 2012|publisher=Twitter|access-date=9 July 2012}}</ref><ref name="Dancers">{{cite web|url=https://dancers.mandy.com/uk/view.php?uid=256786|title=Shardae-Rose Angel|publisher=Mandy Dancers|access-date=9 July 2012}}</ref> In the video, Faith wears a bronze 50's inspired dress, which was co-designed by herself and her stylist, Karl Willett and made by Wendy Benstead. The dress is accessorised with a customised hair flower of the same colour and a faux fur stole.<ref>{{cite web|url=http://musicfashionland.com/video-fashion-credits-paloma-faith-30-minute-love-affair/|title=Video Fashion Credits: Paloma Faith "30 Minute Love Affair"|date=17 July 2012|publisher=Music Fashionland|access-date=8 August 2012|archive-date=6 March 2016|archive-url=https://web.archive.org/web/20160306084427/http://musicfashionland.com/video-fashion-credits-paloma-faith-30-minute-love-affair|url-status=dead}}</ref> Faith commented that her look was inspired by a dress worn by [[Marilyn Monroe]].<ref name="BehindTheScenes"/> Of the dancers featured in the video, Faith stated "This is a autobiographical piece, where I'm sort of including both types of dancers that I used to look at, that I found empowering, but also the types of dancers that I used to look at, that I found degrading, and sort of meshing it all into this hyper-real version of what was really the early days of my career."<ref name="BehindTheScenes"/> Nava added that he approached the video for "30 Minute Love Affair" with a view to making it simplistic and cinematic.<ref name="BehindTheScenes"/>


The concept of the video is that Faith has had an argument with her boyfriend, played by the singer's real-life friend James, and stormed off to an underground strip club in London's [[Soho]].<ref name="BehindTheScenes"/><ref name="UnveilsVideo"/><ref name="Vision">{{cite web|url=http://www.btvision.bt.com/listings/on-demand/paloma-faith---30-minute-love-affair|title=Paloma Faith – 30 Minute Love Affair|work=[[BT Vision]]|publisher=[[BT Group]]|access-date=7 August 2012|archive-url=https://archive.today/20130624202951/http://www.btvision.bt.com/listings/on-demand/paloma-faith---30-minute-love-affair|archive-date=24 June 2013|url-status=dead|df=dmy-all}}</ref> She then meets another man, who distracts her. Faith performs "30 Minute Love Affair" on the stage at the club. The singer later disappears from the stage and has "an intensive" brief relationship with the man, who also played the piano for her during her performance.<ref name="BehindTheScenes"/><ref name="UnveilsVideo"/> Faith then returns to her boyfriend.<ref name="BehindTheScenes"/>
"I had argument with my boyfriend and i storm off and decide to go out to a nightclub by myself. I meet eyes with this other man and he destacts me a tempt me a little, as you sometimes do when you have had an argument with your boyfriend." Faith further commented on the video: "This is a autogiograpycal piece, where im sort of including both types of dancers that is used to look at, and fiding empowering, but also a type of dancers that i finded digranding, and sort of meshing it all together to this hypereal version of what was really the early days of my career."<ref name=30mlamv/>


Becca Longmire of Entertainmentwise commented that the video is "very Paloma-esque!"<ref>{{cite web|url=http://www.entertainmentwise.com/news/80758/WATCH-Paloma-Faith-Reveals-New-Video-For-30-Minute-Love-Affair|title=Watch: Paloma Faith Reveals New Video For '30 Minute Love Affair'|last=Longmire|first=Becca|date=9 July 2012|work=Entertainmentwise|publisher=Giant Digital|access-date=9 July 2012}}</ref> While a [[BT Vision]] website writer called it "stylish".<ref name="Vision"/> Digital Spy's Copsey stated "Soho's red light district is an apt setting for Paloma's latest clip, which is packed to the brim with vintage glamour."<ref>{{cite web|url=http://www.digitalspy.co.uk/music/thesound/a393277/music-video-round-up-aiden-grimshaw-paloma-faith.html|title=Music video round-up: Aiden Grimshaw, Paloma Faith|last=Copsey|first=Robert|date=15 July 2012|work=[[Digital Spy]]|publisher=[[Hearst Magazines UK]]|access-date=7 August 2012}}</ref> On 1 August 2012, an acoustic session video of "30 Minute Love Affair" was released. Filmed in black and white, it simply features Faith singing the track.<ref>{{cite web|url=https://www.nme.com/nme-video/youtube/id/4ZBudBQ3D24|title=Paloma Faith – 30 Minute Love Affair (Acoustic Session) video|work=[[NME]]|publisher=[[IPC Media]]|access-date=20 June 2013}}{{Dead link|date=September 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
The music video starts when Faith has had a argument with her boyfriend, and she walks in to a nightclub, a piece of the song "Let Me Down Easy" can be heard in the backgound, a song from the album. She goes to a stage behind a microphone and starts singing. At the time her love interest from the nightclub appears, and they look at each other. A next scene see them holding hands and finally kiss. In the end, she leaves him and the nightclub and returns to her boyfriend, and they forgive each other.<ref name=musicvideo>{{cite web |url=http://www.youtube.com/watch?v=O0O2DfNRxv4&feature=relmfu |title=Paloma Faith - 30 Minute Love Affair |deadurl=no |accessdate=2012-08-10}}</ref>


==Live performances==
==Live performances==
Faith performed "30 Minute Love Affair" on a show called Superstar on 20 July 2012.<ref name=superstarlive>{{cite web |url=http://www.youtube.com/watch?v=Lavd6DUHYWc |title=Paloma Faith - 30 Minute Love Affair (Live at Superstar) - 20/07/12 |deadurl=no |accessdate=2012-08-10}}</ref> On July 17 and July 18 Faith perfomed two on and off gigs on Somerset House in London, where she peformed a number of songs from her album, including "30 Minute Love Affair". She performed the song on [[Encore Sessions at le Baron]], wich aired on 17 July 2012<ref name=encorelive>{{cite web |url=http://www.youtube.com/watch?v=k6hu6yGoYBw |title=Paloma Faith - 30 Minute Love Affair | Encore! Sessions #08 |deadurl=no |accessdate=2012-08-10}}</ref> She performed the song on 5 August 2012 on [[Sunday Brunch]].<ref name=sundaybrunchlive>{{cite web |url=http://www.youtube.com/watch?v=ab4C69DhEgM |title=30 Minute Love Affair - Paloma Faith 'Sunday Brunch' 5th August 2012 |deadurl=no |accessdate=2012-08-10}}</ref>
Faith performed "30 Minute Love Affair" for the 2DAY show on [[BBC Radio 2]] on 10 May 2012.<ref>{{cite web|url=http://www.bbc.co.uk/programmes/p00s8v2v|title=Paloma Faith – 30 Minute Love Affair (live on 2DAY)|date=10 May 2012|work=[[BBC Radio 2]]|publisher=[[BBC]]|access-date=9 July 2012}}</ref> She later performed the track at New York City's Le Baron club as part of an event sponsored by [[Absolut Vodka]].<ref name="Copsey">{{cite web|url=http://www.digitalspy.co.uk/music/news/a393594/paloma-faith-performs-new-single-30-minute-love-affair-live-watch.html|title=Exclusive: Paloma Faith performs new single '30 Minute Love Affair' live – watch|last=Copsey|first=Robert|date=16 July 2012|work=[[Digital Spy]]|publisher=[[Hearst Magazines UK]]|access-date=22 July 2012}}</ref> On 20 July, Faith gave a performance of "30 Minute Love Affair" on ''[[Superstar (TV series)|Superstar]]''.<ref>{{cite web|url=http://www.jesuschristsuperstar.com/2012/07/20/episode-9-round-up/|title=Episode 9 – Round up|date=20 July 2012|publisher=[[Really Useful Group]]|access-date=22 July 2012|archive-url=https://web.archive.org/web/20120721195751/http://www.jesuschristsuperstar.com/2012/07/20/episode-9-round-up/|archive-date=21 July 2012|url-status=dead|df=dmy-all}}</ref> The following month, she appeared on [[Channel 4]]'s ''[[Sunday Brunch]]'' to sing and promote the track.<ref>{{cite web|url=http://www.channel4.com/programmes/sunday-brunch/articles/paloma-faith-performs-30-minute-love-affair|title=Paloma Faith Performs '30 Minute Love Affair'|date=5 August 2012|work=[[Sunday Brunch]]|publisher=[[Channel 4]]|access-date=8 August 2012}}</ref>


==Track listing==
==Track listing and formats==
*'''Digital download'''<ref>{{cite web|url=https://www.amazon.co.uk/gp/product/B008OBRZ50/ref=dm_dp_trk1?ie=UTF8&qid=1343653357&sr=301-1|title=30 Minute Love Affair|work=[[Amazon.com|Amazon.co.uk]]|publisher=Amazon.com, Inc|access-date=30 July 2012}}</ref>
{{tracklist
#"30 Minute Love Affair" – 3:19
| headline = Digital download

| title1 = 30 Minute Love Affair
*'''30 Minute Love Affair (Remixes) – EP'''<ref>{{cite web|url=https://itunes.apple.com/gb/preorder/30-minute-love-affair-remixes/id543359804|title=30 Minute Love Affair (Remixes) – EP|work=[[iTunes]]|publisher=([[Apple Inc.]])|access-date=30 July 2012}}</ref>
| note1 =
| length1 = 3:19
#"30 Minute Love Affair" – 3:19
#"30 Minute Love Affair" (M-Factor Remix) – 3:07
|-
#"30 Minute Love Affair" (DC Breaks Remix) – 4:25
}}
#"30 Minute Love Affair" (Hostage Remix) – 3:28
{{tracklist

| headline = Digital EP<ref name="digital download">{{cite web |url=http://www.amazon.co.uk/30-Minute-Love-Affair/dp/B008OBRYXS/ref=sr_shvl_album_1?ie=UTF8&qid=1344594777&sr=301-1 |title=30 Minute Love Affair |deadurl=no |accessdate=2012-08-10}}</ref>
==Credits and personnel==
| title1 = 30 Minute Love Affair
Credits adapted from ''Fall to Grace'' album liner notes.<ref name="Booklet">{{cite AV media notes|title=Fall to Grace|title-link=Fall to Grace (album)|others=Paloma Faith|id=88691955512|year=2012|type=Compact Disc liner notes|publisher=[[RCA Records]]|page=9}}</ref>
| note1 =

| length1 = 3:19
*[[Paloma Faith]] – vocals, songwriter
| title2 = 30 Minute Love Affair
*[[Chris Braide]] – songwriter
| note2 = M-Factor Remix
*[[Nellee Hooper]] – producer, [[Audio mixing (recorded music)|mixer]], keyboards, drums
| length2 = 3:07
*[[Jake Gosling]] – keyboards, drums
| title3 = 30 Minute Love Affair
*[[Simon Gogerly]] – [[mix engineer]]
| note3 = DC Breaks Remix
*Dave Miles – [[audio engineering]]
| length3 = 4:25
| title4 = 30 Minute Love Affair
| note4 = Hostage Remix
| length4 = 3:28
}}


==Chart performance==
== Charts ==
{|class="wikitable sortable"
{|class="wikitable sortable"
!Chart (2012)
!Chart (2012)
!Peak<br />position
!Peak<br />position
|-
|-
{{singlechart|Scotland|42|date=2012-08-25|song=30 Minute Love Affair|artist= Paloma Faith|refname="scotland"}}
| UK Singles ([[UK Singles Chart|Official Charts Company]])<ref>{{cite web|url=http://www.zobbel.de/cluk/120811cluk.txt|title=New Chart Entries > August 11, 2012|publisher=Zobbel.de|date=2012-08-11}}
|-
</ref>
{{singlechart|UKsinglesbyname|50|song=30 Minute Love Affair|artist= Paloma Faith|refname="uk"}}
| align="center"| 50
|}

==Release history==
{| class="wikitable plainrowheaders"
|-
! scope="col"| Country
! scope="col"| Release date
! scope="col"| Format
|-
! scope="row" | Ireland<ref>{{cite web|url=https://itunes.apple.com/ie/preorder/30-minute-love-affair-remixes/id543359804|title=30 Minute Love Affair (Remixes) – EP|work=[[iTunes|iTunes ie]]|publisher=[[Apple Inc.]]|access-date=8 August 2012}}</ref>
| 10 August 2012
| rowspan="2" | {{flatlist|
* Digital download
* Digital EP
}}
|-
! scope="row" | United Kingdom<ref name="Announces"/>
| 12 August 2012
|-
|}
|}


Line 87: Line 108:
{{Reflist|2}}
{{Reflist|2}}


==External links==
{{Paloma Faith}}
* [https://web.archive.org/web/20120702123345/http://www.palomafaith.com/gb/ Paloma Faith's official website]
* {{YouTube|id=O0O2DfNRxv4|title="30 Minute Love Affair"}}


{{Paloma Faith}}


{{authority control}}


[[Category:2012 singles]]
[[Category:2012 singles]]
[[Category:Paloma Faith songs]]
[[Category:Paloma Faith songs]]
[[Category:Songs written by Chris Braide]]
[[Category:Songs written by Paloma Faith]]
[[Category:Song recordings produced by Nellee Hooper]]
[[Category:2012 songs]]
[[Category:RCA Records singles]]

Latest revision as of 07:51, 7 June 2024

"30 Minute Love Affair"
Single by Paloma Faith
from the album Fall to Grace
Released10 August 2012 (2012-08-10)
Recorded2011
GenreSynthpop[1]
Length3:19
LabelRCA
Songwriter(s)
Producer(s)Nellee Hooper
Paloma Faith singles chronology
"Picking Up the Pieces"
(2012) 		"30 Minute Love Affair"
(2012) 		"Never Tear Us Apart"
(2012)
Music video
"30 Minute Love Affair" on YouTube

"30 Minute Love Affair" is a song performed by English recording artist Paloma Faith. It was released on 10 August 2012, by RCA Records, as the second single from her second studio album Fall to Grace (2012). The song was written by Faith and Chris Braide, while Nellee Hooper produced it. Faith explained that the concept of the song is based on a real-life encounter she had with a busker when she was fourteen. The singer said that she wanted the song to have a similar feel of freedom and escape that the 2011 film Drive evokes.

The artwork for the song was released on 3 July 2012. The music video, which was directed by Emil Nava and filmed at the Clapham Grand, was released on 9 July. It shows Faith performing "30 Minute Love Affair" in a Soho strip club and enjoying a brief relationship with another man, following an argument with her boyfriend. "30 Minute Love Affair" has received mostly positive attention from critics and it reached a peak position of number 50 on the UK Singles Chart.

Background

[edit]

On 3 July 2012, Faith announced that "30 Minute Love Affair" would serve as the second single from her second studio album Fall to Grace.[2] Co-written by Faith and Chris Braide and produced by Nellee Hooper, the track was released in the UK by RCA Records on 12 August 2012.[1][3] "30 Minute Love Affair" is based on a real-life encounter Faith had with a busker in Leicester Square when she was fourteen.[1] The singer explained "I asked him if he'd be there the next day and he said he would. When I went back he was gone, and I've never forgotten it."[1] Faith commented during a behind the scenes video that it was sometimes better if you did not get to know certain people that you have a fleeting moment with because then they stay perfect in your memory, which they might not do if you get to know them.[4]

Faith stated that the single was "a definite nod" to the soundtrack of the 2011 film, Drive.[5] She wanted to give the song the same type of "80's road movie" feel and "a sense of freedom and escape" that the film evokes.[5] The artwork for the song was also revealed on 3 July.[2] It shows Faith in a blue Bernard Chandran long sleeve lace dress about to kiss a man.[6]

Reception

[edit]

Critical response

[edit]

"30 Minute Love Affair" received mostly positive reviews. Robert Copsey from Digital Spy included "30 Minute Love Affair" in the website's "10 tracks you need to hear" playlist.[7] Copsey commented "The blend of Faith's soul-drenched vocals with buzzing '80s synths results in a Cyndi Lauper-meets-Drive number".[7] During his official review of the single, Copsey gave it four out of five stars and stated "You'd be forgiven for thinking that she [Faith] was alluding to something much seedier than she really is, particularly given the setting of Soho's red-light district for the accompanying music video. Fortunately, further investigation quickly tells otherwise."[8] Colin Gentry of 4Music said "After the string-heavy heartbreak of 'Picking Up the Pieces', Paloma Faith has changed tack with her new single. '30 Minute Love Affair' is a love song about a fleeting romance, with more than a ring of Adele about it."[9]

John Dingwall, writing for the Daily Record, said "A superb soul effort backed by the sort of synth work that wouldn't be out of place on an early Depeche Mode pop effort rekindled by Stock, Aitken & Waterman."[10] A reporter for the Sunday Mail quipped that the track is "a powerful little number".[11] While Nick Levine from the BBC called the song "Annie Lennox-style synth-pop."[12] During her review of Fall to Grace, Contactmusic.com's Hayley Avron proclaimed "'30 Minute Love Affair' is possibly the worst offender. The concept of the song goes nowhere beyond the obvious connotations of the title and musically, it sounds as though the love affair lasted longer than it took to write the song."[13] The Scotsman's Fiona Shepherd branded the song "dreary".[14]

Chart performance

[edit]

"30 Minute Love Affair" made its debut on the UK Singles Chart before its official release. The song later rose from number 87 to a peak position of number 50, selling 7,414 copies.[15][16]

Music video

[edit]
The music video for "30 Minute Love Affair" was shot at the Clapham Grand.

The accompanying music video, directed by Emil Nava, was released on 9 July 2012.[17][18] It was filmed on location at the Clapham Grand on 12 June 2012.[19][20] In the video, Faith wears a bronze 50's inspired dress, which was co-designed by herself and her stylist, Karl Willett and made by Wendy Benstead. The dress is accessorised with a customised hair flower of the same colour and a faux fur stole.[21] Faith commented that her look was inspired by a dress worn by Marilyn Monroe.[4] Of the dancers featured in the video, Faith stated "This is a autobiographical piece, where I'm sort of including both types of dancers that I used to look at, that I found empowering, but also the types of dancers that I used to look at, that I found degrading, and sort of meshing it all into this hyper-real version of what was really the early days of my career."[4] Nava added that he approached the video for "30 Minute Love Affair" with a view to making it simplistic and cinematic.[4]

The concept of the video is that Faith has had an argument with her boyfriend, played by the singer's real-life friend James, and stormed off to an underground strip club in London's Soho.[4][17][22] She then meets another man, who distracts her. Faith performs "30 Minute Love Affair" on the stage at the club. The singer later disappears from the stage and has "an intensive" brief relationship with the man, who also played the piano for her during her performance.[4][17] Faith then returns to her boyfriend.[4]

Becca Longmire of Entertainmentwise commented that the video is "very Paloma-esque!"[23] While a BT Vision website writer called it "stylish".[22] Digital Spy's Copsey stated "Soho's red light district is an apt setting for Paloma's latest clip, which is packed to the brim with vintage glamour."[24] On 1 August 2012, an acoustic session video of "30 Minute Love Affair" was released. Filmed in black and white, it simply features Faith singing the track.[25]

Live performances

[edit]

Faith performed "30 Minute Love Affair" for the 2DAY show on BBC Radio 2 on 10 May 2012.[26] She later performed the track at New York City's Le Baron club as part of an event sponsored by Absolut Vodka.[27] On 20 July, Faith gave a performance of "30 Minute Love Affair" on Superstar.[28] The following month, she appeared on Channel 4's Sunday Brunch to sing and promote the track.[29]

Track listing and formats

[edit]
  • Digital download[30]
  1. "30 Minute Love Affair" – 3:19
  • 30 Minute Love Affair (Remixes) – EP[31]
  1. "30 Minute Love Affair" – 3:19
  2. "30 Minute Love Affair" (M-Factor Remix) – 3:07
  3. "30 Minute Love Affair" (DC Breaks Remix) – 4:25
  4. "30 Minute Love Affair" (Hostage Remix) – 3:28

Credits and personnel

[edit]

Credits adapted from Fall to Grace album liner notes.[3]

Charts

[edit]
Chart (2012) Peak
position
Scotland (OCC)[32] 42
UK Singles (OCC)[15] 50

Release history

[edit]
Country Release date Format
Ireland[33] 10 August 2012
  • Digital download
  • Digital EP
United Kingdom[1] 12 August 2012

References

[edit]
  1. ^ a b c d e Daniels, Colin (4 July 2012). "Paloma Faith announces new single '30 Minute Love Affair'". Digital Spy. Hearst Magazines UK. Retrieved 4 July 2012.
  2. ^ a b "30 Minute Love Affair released 12th Aug". Palomafaith.com. Sony Music Entertainment UK. 3 July 2012. Archived from the original on 8 July 2012. Retrieved 6 July 2012.
  3. ^ a b Fall to Grace (Compact Disc liner notes). Paloma Faith. RCA Records. 2012. p. 9. 88691955512.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  4. ^ a b c d e f g Faith, Paloma (2012). Paloma Faith – 30 Minute Love Affair – Behind The Scenes. Sony Music Entertainment. Retrieved 10 August 2012.
  5. ^ a b Faith, Paloma (28 May 2012). "It's album release time!". Palomafaith.com. Sony Music Entertainment UK. Archived from the original on 4 July 2012. Retrieved 4 July 2012.
  6. ^ ""30 Minute Love Affair" Single Cover: Paloma Faith in Bernard Chandran". Music Fashionland. 12 July 2012. Archived from the original on 26 February 2014. Retrieved 8 August 2012.
  7. ^ a b Copsey, Robert; Corner, Lewis (9 July 2012). "Playlist: 10 tracks you need to hear". Digital Spy. Hearst Magazines UK. Retrieved 9 July 2012.
  8. ^ Copsey, Robert (26 July 2012). "Paloma Faith: '30 Minute Love Affair' – Single review". Digital Spy. Hearst Magazines UK. Retrieved 27 July 2012.
  9. ^ Gentry, Colin (10 July 2012). "News: Paloma Faith – 30 Minute Love Affair". 4Music. Box Television. Archived from the original on 20 August 2012. Retrieved 15 July 2012.
  10. ^ Dingwall, John (17 August 2012). "Singles and albums with John Dingwall". Daily Record. Trinity Mirror. Retrieved 20 June 2013.(subscription required)
  11. ^ "7 Tunes; This week's essential download tracks pick of the week". Sunday Mail. Trinity Mirror. 12 August 2012. Archived from the original on 25 March 2016. Retrieved 20 June 2013.(subscription required)
  12. ^ Levine, Nick (18 May 2012). "Paloma Faith Fall to Grace Review". BBC. Retrieved 30 May 2012.
  13. ^ Avron, Hayley (May 2012). "Paloma Faith – Fall To Grace Album Review". Contactmusic.com. Retrieved 8 August 2012.
  14. ^ Shepherd, Fiona (29 January 2013). "Review : Paloma Faith". The Scotsman. Johnston Press. Archived from the original on 20 November 2018. Retrieved 20 June 2013.(subscription required)
  15. ^ a b "Paloma Faith: Artist Chart History". Official Charts Company.
  16. ^ Jones, Alan (20 August 2012). "Official Charts Analysis: Olympics boost for albums". Music Week. Intent Media. Retrieved 20 June 2013.
  17. ^ a b c Corner, Lewis (9 July 2012). "Paloma Faith unveils '30 Minute Love Affair' music video – watch". Digital Spy. Hearst Magazines UK. Retrieved 9 July 2012.
  18. ^ "See Paloma Faith's new music video 30 Minute Love Affair" (in Finnish). Sony Music Entertainment Finland. 10 July 2012. Archived from the original on 4 March 2016. Retrieved 10 July 2012.
  19. ^ Faith, Paloma (12 June 2012). "Just getting dolled up to shoot my new video for 30 minute love affair. It's a 7am-3am shoot!". Twitter. Retrieved 9 July 2012.
  20. ^ "Shardae-Rose Angel". Mandy Dancers. Retrieved 9 July 2012.
  21. ^ "Video Fashion Credits: Paloma Faith "30 Minute Love Affair"". Music Fashionland. 17 July 2012. Archived from the original on 6 March 2016. Retrieved 8 August 2012.
  22. ^ a b "Paloma Faith – 30 Minute Love Affair". BT Vision. BT Group. Archived from the original on 24 June 2013. Retrieved 7 August 2012.
  23. ^ Longmire, Becca (9 July 2012). "Watch: Paloma Faith Reveals New Video For '30 Minute Love Affair'". Entertainmentwise. Giant Digital. Retrieved 9 July 2012.
  24. ^ Copsey, Robert (15 July 2012). "Music video round-up: Aiden Grimshaw, Paloma Faith". Digital Spy. Hearst Magazines UK. Retrieved 7 August 2012.
  25. ^ "Paloma Faith – 30 Minute Love Affair (Acoustic Session) video". NME. IPC Media. Retrieved 20 June 2013.[permanent dead link‍]
  26. ^ "Paloma Faith – 30 Minute Love Affair (live on 2DAY)". BBC Radio 2. BBC. 10 May 2012. Retrieved 9 July 2012.
  27. ^ Copsey, Robert (16 July 2012). "Exclusive: Paloma Faith performs new single '30 Minute Love Affair' live – watch". Digital Spy. Hearst Magazines UK. Retrieved 22 July 2012.
  28. ^ "Episode 9 – Round up". Really Useful Group. 20 July 2012. Archived from the original on 21 July 2012. Retrieved 22 July 2012.
  29. ^ "Paloma Faith Performs '30 Minute Love Affair'". Sunday Brunch. Channel 4. 5 August 2012. Retrieved 8 August 2012.
  30. ^ "30 Minute Love Affair". Amazon.co.uk. Amazon.com, Inc. Retrieved 30 July 2012.
  31. ^ "30 Minute Love Affair (Remixes) – EP". iTunes. (Apple Inc.). Retrieved 30 July 2012.
  32. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  33. ^ "30 Minute Love Affair (Remixes) – EP". iTunes ie. Apple Inc. Retrieved 8 August 2012.
[edit]
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